Ideas and stories of creative entrepreneurs. Hosted by Boyder, a full-time content producer, as he shares the behind the scenes of creative concepts in action. Sell Creativity with Digital Products (Free Cheat Sheet) https://digital.boyder.co
The Bonus Footage podcast is an absolute gem for creators and aspiring creators alike. Hosted by Tom, the show offers phenomenal interviews that provide valuable tips and insights for growth and monetizing content. The episodes are filled with wisdom and practical advice, making it a must-listen for anyone looking to make their mark in the creator economy. Tom's passion for creating shines through, and his energy as a host is infectious.
One of the best aspects of The Bonus Footage podcast is the quality of the conversations. Tom has a knack for getting to the heart of the creator economy, providing real value to young creators on their journey into entrepreneurship. The guests on the show also contribute greatly to its success, offering unique perspectives and experiences that listeners can learn from. The show's focus on social media and content creation makes it particularly relevant in today's digital age.
Another standout aspect of this podcast is Tom himself. He is undoubtedly a talented storyteller, captivating listeners with his charisma and natural hosting abilities. His intuition and cadence add an extra layer of depth to each episode, leaving listeners feeling inspired and motivated. Additionally, the show acknowledges the hard work, skill, and time that goes into being a storyteller online, elevating creators and giving them the recognition they deserve.
While The Bonus Footage podcast has many strengths, it may not be for everyone. Some listeners may prefer more variety in terms of topics or guests, as the show primarily focuses on social media and content creation. Additionally, those who are not involved in these areas may find it less relatable or applicable to their own lives or careers.
In conclusion, The Bonus Footage podcast is an absolute must-listen for creators or aspiring creators seeking inspiration and practical tips for success in the digital world. With Tom at the helm as an energetic host and storyteller extraordinaire, this podcast consistently delivers genuine conversations packed with wisdom. Whether you're looking to better your life, sharpen your career focus, or simply dive deeper into your creative well, The Bonus Footage podcast is sure to entertain and leave you feeling inspired.
10 Rules For DMing Brands: https://stan.store/TomBoyd Gannon's content: https://www.instagram.com/gannon.meyer/ In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships. Gannon experienced exponential growth on social media after finding a successful content format. The importance of personal storytelling in content creation cannot be overstated. Creators should not hesitate to promote their products if they believe in their value. It's often easier to sell higher-priced products than lower-priced ones. Understanding your audience's needs is crucial for effective content creation. Boosting successful posts can extend their reach and engagement. B-roll can enhance video quality and should be thoughtfully composed. Consistency in content format helps establish a recognizable brand. Creators should focus on delivering unique perspectives that only they can provide. Engagement with the audience is key to building a loyal following. Your work is complete when there's nothing left to remove. Clarity in messaging is crucial for short videos. Monetization on platforms like Instagram is challenging. Building a creator business involves multiple income streams. Brand deals can be a significant source of income for creators. Engagement and relationships with brands are key to success.
Newsletter: https://www.bonusfootage.co Nana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands. Have something meaningful to say in your content and focus on storytelling. Experiment with different angles and shots to make your videos visually interesting. Utilize good lighting and make use of space in your videos. Consider the font and captions to enhance the visual appeal of your content. Deliver voiceovers naturally and with emotion, avoiding sounding scripted. Focus on the first few seconds of your video to capture the viewer's attention. Strive for authenticity and find your own unique style as a content creator. Deliver a clear and impactful message in the first few seconds of a video to hook the audience. Build a personal connection with the audience to create a loyal following. Authenticity is key in content creation and influencer marketing. Consider the ideal length of videos based on the platform and audience attention span. Focus on engagement rather than follower count when working with influencers. Boost influencer content to reach a wider audience and increase visibility. Content creation is an iterative process that requires continuous improvement and experimentation. In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience. content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process
Subscribe to the BonusFootage.co Newsletter for weekly editions of these interviews you can read in under 3 minutes or less. In this episode I call Adam Wienckowski (@adamwienckowski) to jam about how he thinks about creating content, talking to brands, and enjoying the process. Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year. Here are some moments: His 2 tips for hooks that I am implementing ASAP How to price those tricky brand deals (spoiler: Adam's got a cool "three times rule") Making your content pop so viewers can't look away Balancing the creator hustle with, you know, actually having a life Why investing in yourself might be the smartest move you make Enjoy the convo and let me know if you like this format on IG. @BonusFootage
In this episode, we talk with Jordan Mix of Late Checkout and DoWithin. He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships. Follow me at @BonusFootage on Instagram.
subscribe to the podcast hosted by tom boyd creator of @bonusfootage i help big creators work with brands they love
in this episode, i'm big mad about: creators not charging enough mindsets for pricing brand deals confidence YOU vs. the brand mentality cold emails to brands "UGC" content and a new project i'm working on hit me up at @bonusfootage on instagram
In this episode, I share 3 things you can do to make the most of brand deal opportunities. This is for creators who have built an audience, and now you need to navigate conversations with brands and agencies while still making videos that your audience loves. Follow for more tips at @BonusFootage on Instagram
The books that I highlight in this episode are: 10x is Easier Than 2x Buy Back Your Time Getting Results The Agile Way Deep Work The Hidden Genius As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening. @BonusFootage
in this episode, i break down parallels between lessons i've learned as a creative professional and as new player to the sport of pickleball. we discuss: communication and confidence creative partnerships mindsets for competition consistency and patience adding creative skills if you like this show, check out my accounts @bonusfootage on all platforms
in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares: how to be more human in your content lessons from naval why brands suck on social media how to be confident on camera and how to delegate it's an incredible show. go follow her on all the things. also, sub to bonusfootage.co
In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut. If you enjoy the show, share it with a homie. Follow me on all platforms at @BonusFootage
Austin Hankwitz created a Top 5 Business podcast in less than a year. In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast. Subscribe to the BonusFootage.co newsletter for more content like this. Thanks for listening! Tom
Learn more on the BonusFootage.co newsletter. This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships. These are the basic note pads I use to journal. (affiliate) 3 Pages total: One page free write (inspired obviously by “The Artist's Way” morning pages. One page (Write down what you're grateful for) One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it) Thanks for listening! Tom
Subscribe to the BonusFootage.co Newsletter for short emails for shorts creators. In this episode, I read a Justin Welsh Twitter thread out loud. Thank you for listening! Tom
Subscribe to the BonusFootage.co newsletter. This episode, we're kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who've been able to successful move their audience and attention to a profitable newsletter. 7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”. In this episode, we discuss: Why you need a newsletter as a short form creator. What should be in your linktree to promote your newsletter? What's the copy you should put on your newsletter landing page? Should you give away a freebie when people sign up to your newsletter? What kinds of digital products should you sell to your newsletter? We also talk about Matt's agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don't have to do any extra work. It's basically a productize service that pays for itself, from minimal work from your end, if you've ready built your audience. I'm sold on it, I've been telling my friends about, and if you're a listener of this show, you're a friend. If you want to work with Matt or learn more about it as we're talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.
Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter. (Subscribe to the bonusfootage.co newsletter for more bars) In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support. Key Points There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there. Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome. Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome. Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content. Don't rely on chance to attract listeners, be shameless in promoting your podcast Focus on listener behavior and recommend similar podcasts at the beginning of each episode There is a need for tools to help beginner creators market their podcasts.
subscribe to the bonusfootage.co newsletter for more creator resources listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together. why brands should create like creators how he landed a media spot with TheFutur and Chris Do what creators can learn from brands share this show with a friend. thanks!
get Nina The Lawyer's products: https://ninathelawyer.com/template-shop (use: "BONUSFOOTAGE" for 10% off!) in this episode, we talk about: how to sell digital products on the internet what the best tools for selling digital products how Nina uses Instagram as a tool to build trust with her audience why you shouldn't rely on ChatGBT to create contracts as a content creator. subscribe to the BonusFootage newsletter.
subscribe to the bonusfootage.co newsletter listen to dulma's show: https://dulma.substack.com/ thanks for listening!!
listen to Sean's show here: https://www.seanjantz.com/ subscribe to the Bonus Footage newsletter get my free email course on how to go from short form content to a podcast creator in this episode, we talk about why i started my podcast, favorite lessons from guests of the show, what i would change about tiktok, and how to approach brand deals as a creator.
get these shorts sent to your inbox with the @bonusfootage newsletter for more bars for creators. in this episode, we explore the "comparison trap", self-improvement books, authenticity, opportunities, and the power how you see yourself as a content creator thanks for listening!
Subscribe to the Bonus Footage Newsletter. This is the episode all about landing your first Brand Partnership. In this episode, I let CHAT GBT interview me on my own podcast. These are the topics that we discussed: What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them?Shifting my mentality of creating for attention to creating to provide value. How do you come up with new content ideas, and how do you stay inspired and motivated to create? Conversations. What are some of the most important skills you've learned as a content creator, and how have they helped you succeed? Storytelling. Networking. Creative strategy. But most importantly, the fact that actually building online — is the best way to learn marketable skills. How do you balance creating content with other responsibilities, like work or school? This is my power hobby. When I do at least an hour of my own stuff every day, I feel accomplished. If you have a full-time job, approach your creator stuff as a power hobby. Everyone has hobbies. Whether it's going out to bars, fantasy football, adult league sports, scrolling, whatever. Build online (podcast, shorts, newsletter, digital writing) — because even if it fails you develop marketable skills. I call it a power hobby. Something you enjoy. You build your network. You create digital assets. You acquire skills along the way. And it's an outlet for self-improvement. What are some of the most common mistakes you see new creators making, and how can they avoid them? Comparing themselves. It's a volume game. Being willing to look silly. How do you engage with your audience, and what strategies do you use to build a strong community around your content? I am my audience. How do you approach collaborations and sponsorships, and what advice would you give to creators who are just starting out in this space? Know what they're paying for. Double it. Permissionless partnerships. What are some of the most valuable lessons you've learned about creativity and content creation, and how have they influenced your work? Everyone can be a creator. Not everyone should be or is built for it.People who want to, can do it. It's not easy. It's not quick money. Looking ahead, what are your goals for the future of your content. My goal, is for this podcast to be the go-to resource for solo creators. This podcast is your creator companion. When you set out to create and share online, not many people in your immediate world can emphasize with how challenging it actually is. I get it. The guests on this show get it. So as you're building. As you're creating your own brand online. As you're turning this into side income or a real business, the goal is simple for this to be a resource for you along the way. If it is, I also would love I'd share it with a friend. THANKS FOR LISTENING TO THE SHOW.
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subscribe to the bonusfootage.co newsletter more resources for creators. in this episode, i breakdown my process for landing guests for your podcast, creating questions, and mindsets for sustaining a successful show. thanks for listening.
more resources for creators at http://www.bonusfootage.co How to get started writing online Mindsets for creating online How to sell creativity online How to get hype for recording on camera What podcasts are best at The mic a top 1.5% podcast in the world uses Aligning question for figuring out what you want to do with your content Mindsets for putting yourself out there as a creator How to thrive in the creator economy The importance of finding your format as a creative How to position yourself for brand deals
subscribe to bonus footage for more resources for creators. follow akta and passionfroot listen to this conversation with akta vibes who is a content creator and works a job in the creator economy. we discuss her workflow, how she got her job, what passionfroot is and how it helps creators, her approach to social media and why she isn't on tiktok, and much much more. thank you for listening to the show and please share with a friend. follow me on all socials @bonusfootage
subscribe to the @bonusfootage newsletter for more resources for creators watch zack's content at @ZackKravitz on on all socials in this episode, we discuss: how to approach being a creator like a CEO mindsets around money short format content and pivoting your business and much much more.
subscribe to the http://www.BonusFootage.co newsletter for more creator resources in this episode, i break down 10 things that lead ACTUALLY enjoying your work as a content creator and storyteller
Subscribe to the http://www.BonusFootage.co newsletter for more creator resources. In this episode, Jenna Rainey. She is AN ARTIST, SELF-TAUGHT DESIGNER, AND MULTI-FACETED CREATIVE ENTREPRENEUR WHO IS HELL-BENT ON TEACHING EVERYONE HOW TO FIND THEIR INNER CREATIVE VOICE. See her work at: Jennarainey.com She's undeniable proof that the starving artist narrative was made to be broken. From her YouTube channel around he art, to her courses that teach business, to her Patreon and affiliates, her small creator team generates over 7 figures a year. In this episode, she shares the behind the scenes of her business, mindsets for selling as a artist, and her creative process.
Subscribe to the http://www.bonusfootage.co newsletter for more creator resources. In this episode, we invite Steven Mellor (@imstevenmellor on IG) back on the show for a raw "creator jam" version of the show. We discuss: His creative routine Why digital writing is the foundation for all content creators How to get started as a digital writer The websites he uses to make $25K a month Why he's hype about communities The power of workshops & challenges instead of courses What a "power hobby" is How he started his creator career during his lunch break at his full-time job The advantages of being a creator while having a full-time job Workshops Short form video ideas. Thanks for listening and please share with a friend if you liked this show.
this is a breakdown of one of my favorite tweets for digital creators. get on the http://www.bonusfootage.co newsletter for more creator resources. hit up @bonusfootage on ig
Get on the http://www.BonusFootage.co newsletter for more creator tips. This episode, we talk to Sachit Gupta of the Conscious Creators Show and the Creator's MBA. He's worked with some of the biggest creators in the world, now he's sharing his insights so we can apply them to our own brand. Show notes: The importance of positioning your creator brand Setting up a podcast to only do what you like Creating and selling inventory in your content Generating demand for brand partnerships Overdelivering for partners and delivering an ROI for brands Creating scarcity for ad inventory Key team members to hire for your creator business Questions to ask brand partners for successful campaigns Measuring success in brand partnerships Decision makers at brand partners and the importance of inbound outreach Building a network in the creator economy Building a team for your podcast to allow for maximum efficiency and enjoyment The first hire for your creator team Hiring opportunity on Sachit's team Thanks for listening!
See the checklist here: https://bit.ly/BrandSponsorChecklist Get on the BonusFootage.co newsletter for more resources like this. This episode is a full breakdown of how I landed my first brand partnerships and strategies I used to build relationships with potential brand collaborators. As an independent creators, brand deals can be an important part of the business, but in my experience building my audience and working with other creators, it's not the best approach approach to make them your entire business. You end up just working for the brands you collaborate with, and not creating for your own audience. This episode breaks down how to start conversations with brands you love and how brand deals can compliment your goals and be win win for you and your audience. Thanks for listening and if you like this show, please share with a friend.
Get on the @BonusFootage newsletter for more creator resources. Get Jack Butcher's course mentioned in this episode: Build Once, Sell Twice (affiliate) Welcome to this episode of Creators Are Brands. This show explores how solo creators are building audiences, breaking through limiting beliefs, making money online WITH THEIR IDEAS AND STORIES. In this show, we talk to Ed Crockett. He's a creator who teaches filmmakers how to do film stuff. He's recently jumped from 2500 followers to over a 100K followers on Instagram in a short amount of time with his short videos. He's also happens to be a listener of this show… Like many creators, he's figured out the how to build an audience… and now he's trying to figure out ways to make bring in some money without selling out and work with brands he's actually aligned with… So this show is part strategy session and part interview where we discuss… How to start building relationships with brands Exactly how he should price his partnerships and frameworks for getting started with pricing How to show your value to brands as a creator How to build permlissionless partnerships that eventually get you paid How to look for actual buyers Should he start a patreon, a course, or a YouTube channel right now? There's much to learn from him about how he built his audience, and now how he's setting it up to make some sweet side income as he continues his day job. I think that's a situation that a lot of creators are in… most have a day job, and might actually enjoy it, but we're looking for a creative outlet on the side that might actually help pay some of these bills. I love this conversation because it's with a creator who is building right now, real time, and what we discuss are actionable ideas that you can implement as you're building your brand.
Subscribe to the Bonus Footage newsletter and follow me at @BonusFootage on all socials. Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals. I'm your host Tom Boyd, I'm a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online. In this episode we talk to Dr. Shante Cofield, She's a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content. From her email list, to podcasts, to courses, to coaching, to being featured in Men's Journal, Women's Health to Runner's world. She's built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work. And if you listened to the episode with Jay Clouse, you know what I'm talking about when I say “creative platform”, which is really just her digital ecosystem as a creator. This episode, we discuss… How to create content to stay within your integrity and your values We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand) How much you should price your offers How more followers doesn't equal more money Building a community vs. just getting more followers to get more followers Her favorite tool for creators who are looking to build your mailing lists Quick tips for writing copy for your landing page of your lead magnet Why an online course shouldn't be your first offer Why she loves workshops and how she builds her business around them How to think about building the content for your workshop If you like this episode, please share with a homie.
this is from the http://www.BonusFootage.co newsletter have an inspired day and keep creating. love tom.
Subscribe to the http://www.BonusFootage.co newsletter for more creator tips Welcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals. And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse. He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He's built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators. This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about… Where you should start as a creator Why you should be building a “creative platform” and what that is Why he's building a video first podcast The most valuable asset you can build as a creator What platform drives most of this sales Why you plan for ads at the beginning when you launch your podcast What the “AD INVENTORY” means His production process for recording his podcast If you like this episode, please share with a friend.
subscribe to the http://www.BonusFootage.co newsletter for more audience & business building strategies for creators In this episode of Creators Are Brands, which is part of the HubSpot Podcast Network, the audio destination for business professionals, I talk to @TravisBrown who gives no BS advice on how to build a profitable side hustle. This is a short but value packed convo where Travis tells us exactly how to validate your product idea to your audience BEFORE you make it. Please share and leave a review if that's something you're into.
see these tweets here: https://www.tomboyd.co/cab-vv-top-posts and get on the bonusfootage.co newsletter here: https://www.tomboyd.co/creator-curriculum in this episode, i breakdown my favorite tweets from Jack Butcher's Twitter/IG... @VisualizeValue if you like this episode, share with a friend had an inspired day tom
Subscribe to the the http://www.BonusFootage.co newsletter for more resources for solo creators. Welcome to the Creators Are Brands Podcast the show that discovers how storytellers and solo creators are building businesses online. This show is part of the Hubspot podcast network, the audio destination for business professionals. In this episode we talk to Ksenia Brief. She's a full-time creator and host of the podcast Web8. She's been everywhere on social media, exploring multiple iterations of her creator brand, from being recognized in cafes across the world for her breakfast bowls, to mega successful course launches, to Buzzfeed, to producing a hit podcast, where she uses her conversations and content, to help you share your unique gifts and build a magnetic online presence while actually enjoying the process. In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she's quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make. If you like this episode, please share with a friend. Thanks for listening.
Subscribe to the http://www.BonusFootage.co newsletter for more resources and strategies for solo creators. Listen in on this strategy call with my friend as I help her think about the positioning of her new podcast and how she should approach her first ten episodes. Tori is already a successful entrepreneur, as the owner and creative director of a content marketing agency called Camelot Creative Co, which is essentially her one woman media shop that produce content and provides strategy in the luxury real estate space. Now she's looking to build a podcast from scratch to scale her experience, ideas, and curiosity to help other likeminded creative entrepreneurs. Use the frameworks from this call to think about the launch of your show! If you like this episode, please share with a homie. Creators Are Brands is part of the HubSpot Podcast Network, the audio destination for business professionals. Hit me on IG: @BonusFootage
Get more resources for creators on the Bonus Footage Newsletter. In this episode of "Creators Are Brands" podcast, powered by the HubSpot Podcast Network, the audio destination for business professionals, I talk to Night and Josh of the Juvy podcast. They're teenagers, 16 and 18, who saw a gap in the market for a podcast for… teenagers. Their show has became a top 1.5% podcast globally, on top of building a large audience on TikTok of 100K as a result of their fire clips In this episode… We talk about their production process What equipment they use Why they started with the cheapest mics on Amazon Their collaborative relationship and how they split up roles, the reason one of their episodes blew up, we get into the business side I even have them do an impromptu pitch for brands to advertise on their show If you're in the process of trying to build an audience at any point in your creative career, not just a teenager, this episode with Night and Josh is for you let's get into the show
vote by getting my free "Brand Deal Checklist": https://www.tomboyd.co/your-first-brand-sponsorship-checklist share this episode and tag http://www.instagram.com/bonusfootage on IG hit up steven on Twitter & IG: https://www.stevenmellor.com/ share this episode with someone you think would like it. have a fantastic day. love tom.
subscribe to the "Bonus Footage" newsletter for more resources for creators: http://www.bonusfootage.co please share this podcast with ONE creator who you think would get some value (or share to your instagram stories and tag @BonusFootage on IG.) these are tips that you can use to create instagram reels, tiktoks, and youtube shorts in a way that you actually enjoy. www.CreatorsAreBrands.com thanks for listening and have an inspired day!
In this episode, I talk to Cullen Honohan from @AllHailBBall on YouTube and TikTok. I love his storytelling style and I knew there'd be much to learn from his process. The coolest part, he's actually a listener of this show and he attributes some of his success to ideas that he's learned from the podcast. That's whasssssup! That's the GOAL of these conversations. He started this year with 500 followers, and now has 120K on YouTube and and 200K on TikTok. In this episode, we discuss: His process for creating short form video What he's learned getting over 300K followers How he thinks about the business/making money and MUCH more Thanks for listening to the show. For more, subscribe to the @BonusFootage newsletter at BonusFootage.co
Welcome to this episode of the Creators Are Brands podcast. Hosted by Tom, the creator of @BonusFootage. In this show, we talk to Samantha Taylor who is the head of social strategy at Contra. She is a creator for the brand, but also super knowledgeable about the independent economy for creators. We discuss: How she blew up the brand's TikTok account How creatives should be landing paid gigs How to approach discovery calls with brands The types of independents that people WANT to hire The importance of communication And MUCH MORE. Share this episode to a homie if you liked it. Subscribe to the Bonus Footage newsletter for the best resources and creator breakdowns on the internet.
Get the pricing frameworks listed out by getting on the BonusFootage.co newsletter (They'll get sent out with the welcome email in the "Monetization" section!) Comment on my posts at https://instagram.com/bonusfootage to let me know you listened to the show! Links referenced: This is the bank I use for business: Novo.co This is the Build Once, Sell Twice course by Jack Butcher on how to create digital products. (affiliate) This is the Ship30for30 Pricing Guide for Freelance Writers Have a fantastic day and keep creating. Tom
Welcome to the Creators Are Brands podcast I am your host Tom Boyd. This is the show that discovers how creators are building businesses online. And today we talk to a creator that has built a multimillion dollar business with her smartphone. Her name is Kat Norton, but you might know her online as Miss Excel I feel like she's been popping up everywhere, including Forbes, the Verge and Business Insider… so I was thrilled to have this conversation and learn more about her creative process and how she's built her business, so we can apply her insights to what we're doing. On the surface, she teaches Microsoft Excel on TikTok… but as you'll hear in this conversation, there's much more that goes into it. In this episode we discuss: Her process for creating short form content How she makes her content creation process streamlined and efficient Why her content works so well on TikTok What she uses to edit her content Why being an entrepreneur doesn't have to be hard Why she didn't wait for instructions and just got scrappy instead How she makes money and what he business breakdown is Her process for creating her courses How she sees creating courses as an artform How she can do a 100 video course in a week Building a multimillion dollar course empire with a smartphone Creating online courses with over 10,000 students This is one of my favorite creator stories. It's one of those episodes that had me inspired to stop editing the podcast because I wanted to start building something epic. I hope you enjoy this show as much as I do… and if that's the case… please share it to a friend and like and subscribe and do all the things.
Welcome to the creators are brands podcast, this is the show that discovers how storytellers are building brands online. In today's episode, we talk to Jera Bean. She has over 1.4 million on TikTok and almost 200K on Instagram. In this convo we break down: Her way of thinking about REELS vs. TikTok How she thinks about using trends in a creative way What is her production process for producing short form videos Why there are really no rules when it comes to short form videos How she structures hooks for short form video Why she's created content themes for her Tiktok How to create inside jokes with your audience on instagram stories What her business looks like and how she makes money How she structures her course and coaching programs How she likes to work with brands for sponsorships And my favorite thing, mindsets for pricing creative work. I hope you enjoy this convo with Jera as much as I did… And make sure to follow Jera on social media as you follow along. Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.
Get the free training that Nina is hosting for CAB listeners! https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-tom/ In today's episode, we talk to Nina Zadeh from SideWalker Daily, who has helped thousands of influencers and creators around the globe turn their social media into full-time income. We discuss exactly how her business helps creators build their businesses Her signature course is “Pitching to brands” mastercourse (which is linked wherever you're listening to this pod) How many followers do you need to have before you start landing brand deals The importance of positioning your brand How there isn't a ONE WAY approach for landing brand deals Where to start when you're first approaching brands How to identify brands who are actually paying Why you should start doing discovery calls with brands Why the creator needs to take control of the strategy. Make the brand feel safe How you should be DM'ing brands The importance of having an abundance mindset when it comes to ideas How to collaborate with other creators on affiliate partnerships and much more. Get more resources at tomboyd.co Have a wonderful day.
Welcome to the CreatorsAreBrands.com podcast, this is the show that discovers how storytellers are building brands online. Hosted by Tom Boyd of @BonusFootage. In today's episode, we talk to Austin Hankwitz…who is a creator slash media company slash venture capitalist that has invested in over 18 companies. These are some of the points we discuss: Why he focused on building his audience first before thinking about monetizing How he brought 42,000 funded accounts, from one organic video for a brand. How he thinks about short form video content Genius Advice from his friend Tejas Tellur for how to approach TikTok The importance of being friends with your audience Why his first video went so viral His simplified production process that only requires his phone, wired headphones and the TikTok app, How he approached his Patreon and pricing formats The most money he made in a month on Patreon Why he started a newsletter and how he produces it. The value of building with a business partner who can handle the administrative duties of your creator brand, so the creator can focus on what they do best. Have an inspired day and thanks for listening! For more resources for creators, check out tomboyd.co