Podcast appearances and mentions of jay clouse

Video is changing podcasting, probably forever and probably in ways we can't predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn't a conversation about different consumption mediums and file delivery formats.It's a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

Dan sits down with Neel Parekh (CEO of MaidThis Franchise) to talk about the shifts that drive real business growth—why decision-making matters more than productivity, how time compression accelerates success, and why bigger businesses can create more freedom. They dive into the power of accountability, hiring smarter, and using personal branding to attract the right opportunities. Plus, Neel shares how he scaled through franchising—an unconventional path for a lifestyle business—balancing hustle, risk, and long-term rewards. What's missing in your business that's keeping you stuck? Connect with 1000+ global founders running profitable online businesses without sacrificing their unique lifestyles @ dynamitecircle.com (http://dynamitecircle.com/). CHAPTERS (00:02:02) Compressing Time for Success (00:04:17) The Law of a Thousand Hours (00:07:43) Staying Motivated Through Accountability (00:11:28) Building Confidence in Your Business Model (00:17:25) The Paradox of Growth and Lifestyle (00:24:35) Understanding the Franchise Model and Its Costs (00:26:16) The Challenges of Running a Franchise (00:26:31) The Decision to Franchise vs. Self-Expansion (00:30:44) Vetting Franchisees: Finding the Right Fit (00:31:22) Success Rates and Expectations in Franchising (00:37:01) The Entrepreneurial Mindset: Risk and Reward (00:39:51) The Durability of the Cleaning Business Model (00:43:51) Finding Excitement in Business and Life (00:44:09) Expanding Business Opportunities (00:44:50) The Hustle-Life Balance (00:46:49) The Power of Decision Making CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST "The Tailwind Index" & Dodging Business Blindspots (https://tropicalmba.com/episodes/tailwind-index-dodging-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

The team takes you inside the DC. Who we are, what to expect, and how you can grow your business with the support of other founders on the same journey. Connect with 1000+ global founders running profitable online businesses without sacrificing their unique lifestyles. Join Dynamite Circle. (https://dynamitecircle.com/) CHAPTERS (00:03:36) Introduction to DC (00:05:11) Genesis of DC (00:06:55) Culture & Composition (00:09:59) Application Process and Vetting (00:19:06) Events and Networking Opportunities (00:25:20) Support for High-Level Founders (00:29:14) Joining the Dynamite Circle CONNECT Email Dan “at” tropicalmba dot com Follow on X (https://x.com/TropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) LINKS Join Dynamite Circle (https://dynamitecircle.com/) Subscribe to the newsletter (tropicalmba.com/subscribe) Get our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) PLAYLIST Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Is Your Biggest Expense Helping or Hurting? (https://tropicalmba.com/episodes/your-biggest-expense) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

The stories we tell ourselves shape our businesses—but how much of it is true? External validation, from market response to honest feedback, is key. Dan & Jeff break down common entrepreneurial mistakes, business strategy, product-market fit, sales, opportunity assessment, and why knowing your numbers (even without a finance background) matters. P.S. Still taking all the sales calls for your business? You need a wingman (https://meetwingman.com/). CHAPTERS (00:02:43) Building entrepreneurial endurance (00:03:35) It's easy to be dishonest with yourself (00:06:49) Tailwind index helps assess market needs (00:15:43) Focus on solving immediate pain points (00:18:38) Communicate effectively with your target market (00:23:39) Monthly business reviews (MBR) (00:25:18) Basic financial hygiene is crucial (00:27:08) Having the courage to be disliked (00:31:52) Contribution vs validation (00:34:22) Tasks vs responsibilities CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Is Your Biggest Expense Helping or Hurting? (https://tropicalmba.com/episodes/your-biggest-expense) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

Dan breaks down five key mindset shifts for business owners in the thick of the growth grind. Inspired by Alex Hormozi's tweet on sacrifice, he explores what it really takes to succeed—reflecting on courage, relationships, and balance—with actionable takeaways to stay productive and happy. Book referenced in the episode is The Power to be Disliked (https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1668065967/ref=asc_df_1668065967?mcid=0db73a9ea9f13b728a2cf3eb593e7720&hvocijid=13369597873068056788-1668065967-&hvexpln=73&tag=hyprod-20&linkCode=df0&hvadid=730432682330&hvpos=&hvnetw=g&hvrand=13369597873068056788&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9007527&hvtargid=pla-2281435176698&psc=1). Connect with 1000+ global founders running profitable online businesses without sacrificing their unique lifestyles @ dynamitecircle.com (http://dynamitecircle.com/). CHAPTERS (00:00:35) Hormozi's 10-year formula for success (00:04:29) “The Courage to Be Disliked” (00:11:01) Change your relationships (00:15:12) Accept your responsibility (00:16:33) Take on a six-week sprint (00:18:26) Baseline & Brenwall (00:20:50) Do it for the right reasons CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Is Your Biggest Expense Helping or Hurting? (https://tropicalmba.com/episodes/your-biggest-expense) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal

Why do so many founders feel sad, lost, and even depressed when they come into life-changing money from exiting their business? Dan contemplates why this happens and how to avoid it. Learn more at dynamitecircle.com (dynamitecircle.com) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Dan discusses the shift in SEO and the decline of content sites, emphasizing the need for B2B niche content. He introduces the concept of the 'influence equation' and stresses the importance of creating engaging, long-form content to capture the audience's attention. Learn more at dynamitecircle.com (dynamitecircle.com) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsMost creators fail before they even start.Why?Because they jump straight into creating content without a clear premise, strategy, or system.This week, I sat down with Jay Clouse for my second Dubai podcast. (And my second podcast with Jay.)Here's what we broke down:- How to build a profitable content business in 2025- Create a repeatable system that turns content into revenue- Avoid the #1 mistake keeping creators stuck in the hustleWhat we covered:- Your premise is your foundation.- If your content isn't legible, interesting, and differentiated, you'll struggle to stand out in the sea of creators.- Non-linear returns.- One well-executed piece of content can deliver a 10X or even 100X impact.- It's not about creating more content—it's about creating smarter content.- Focus on transformation, not just value.- Your content should solve real problems and create tangible results for your audience—not just add more noise.Jay shared why most creators fail to gain traction and revealed the systems he's built to scale his content and community without burning out.If you want to build a creator business in 2025, this podcast is for you.Connect with Jay Clouse: https://www.instagram.com/jayclouse/(00:00) Preview (00:40) Building Creator Science with Jay Clouse(01:14) Defining Your Premise as a Creator(03:08) Jay Clouse's Creator Framework(06:40) Why You Should Avoiding Niche Hopping(08:15) The Science-Driven Approach to Content Creation(12:32) The Evolution of YouTube's Algorithm(15:45) How to Optimize for Clicks(20:20) The Benefits of High-Quality Content(23:18) Audience Targeting: YouTube vs. Audio Podcast(25:14) Crafting the Perfect Titles and Thumbnails(31:20) Leveraging Email For Audience Engagement (36:18) Why Audio Podcast Listeners Are More Engaged(38:13) How to Build Personal Authority (41:36) How to Grow Communities (45:47) Connecting YouTube to Business Goals(50:26) The Power of Small Group Experiences(55:41) Pricing Strategies for Membership Growth(58:13) Scaling Communities Efficiently  Support the show

One of the first questions Dan asks in his coaching sessions with 6 & 7-figure entrepreneurs is: would you re-hire your team today? Your team is likely your largest expense, so it's critical that you know exactly how they're driving revenue every step of the way. Dan goes through 10 questions that will help you make hard decisions with confidence and clarity. Learn more at dynamitecircle.com (dynamitecircle.com) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.Timestamps:00:00 Introduction01:13 Revenue Growth: From $88K to $600K+05:33 Building an Effective Marketing Funnel09:01 Newsletter Growth Strategy18:30 Creating Tools That Convert22:12 How to Prioritize Tasks as a Creator23:51 Transitioning from Side Project to Real Business28:29 Setting Work-Life Balance Goals as a Creator29:41 Using a Book to Scale Your Business31:17 Will Writing a Book Hurt Your Business?33:11 How to Package and Position a Book35:25 Why Word of Mouth Matters for Books39:39 Optimizing Your Revenue Streams43:33 Top of Funnel Marketing Strategies that Work01:00:12 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Justin:Instagram: https://www.instagram.com/creatorwizard Website: https://www.creatorwizard.com YouTube: https://www.youtube.com/@creatorwizard X: https://twitter.com/justinmooretfam LinkedIn: https://www.linkedin.com/in/justinnmoore Featured in this episode:Sponsor Magnet (Book): https://www.sponsormagnet.com Morning Brew: https://www.morningbrew.com Spark Loop: https://www.sparkloop.app Creator Network: https://creatornetwork.kit.com Pat Flynn: https://www.patflynn.com Jay Clouse: https://creatorscience.com Atomic Habits (Book): https://jamesclear.com/atomic-habits Dan Martell: https://www.danmartell.com Buy Back Your Time (Book): https://www.buybackyourtime.com Tiago Forte's Essay: https://fortelabs.com/blog/the-financial-reality-of-a-traditionally-published-book-a-complete-breakdown Bonnie Christine: https://www.bonniechristine.com Darrell Vesterfelt: https://darrellvesterfelt.com Brian Harris (Growth Tools): https://growthtools.com HubSpot: https://www.hubspot.com Buffer: https://www.buffer.com Creator Flywheels Course: https://creatorflywheels.com Highlights:16:31 How to Make Money Online19:55 Why Tools Are Great Lead Magnets23:11 Time Management Tips for Creators25:49 Getting Past Startup Trauma as a Creator33:10 The Strategy Behind Successful Book Launches48:45 Choosing Between Multiple Products vs One Focus

Dan and Ian reflect on their personal and business highlights from 2024, discussing parenting, travel, finance, making hard decisions in business and gaining clarity. They also dive into the systems and frameworks that have driven meaningful progress for them and their coaching clients over the past year. Learn more at dynamitecircle.com (dynamitecircle.com) Chapters (00:00:27) New Year Reflections and Personal Updates (00:02:54) Exploring Relationships and Parenting Dynamics (00:08:00) Travel Goals: Family and Wifi (00:10:16) Year of Changing Views on Finance (00:15:01) What people who are making progress have in common (00:22:10) What those who are stagnating have in common (00:23:50) Are you the best person for this job? (00:25:14) Understanding your Ideal Customer Profile (00:29:23) Scoreboard discipline (clarity) (00:37:30) Crazy event schedule Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

A personal brand is all about perception—everyone has one, whether you like it or not. So why not take control and shape it to your advantage? In this episode, Yota Trom shares actionable strategies for founders to overcome imposter syndrome, craft an authentic personal brand, and confidently integrate more of their true selves into their business. Start growing your 7-figure business alongside other ambitious and interesting founders from around the globe. Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Links: https://www.yotatrom.com/ (https://www.yotatrom.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

About the Episode:Jay Clouse is the founder of Creator Science, a media company that offers advanced creator education through newsletters, podcasts, and YouTube. With over 100,000 YouTube subscribers and a successful podcast interviewing content creators and strategists, Jay has established himself as an expert in the creator economy.In this episode of “Uploading…,” we explore Jay's content strategy that spans newsletters, podcasts, and social media. Jay shares insights on the underspoken art of packaging in content and its impact on performance. He also shares podcasting strategies, covering topics such as balancing scripting and spontaneity, effective interview techniques, and the importance of active listening.Today, we'll cover:- Jay's background and journey as a content creator and founder of Creator Science- The importance of email and social media in building audience ownership and discoverability- Strategies for creating engaging content across various platforms, including newsletters, podcasts, and YouTube- Tips for conducting effective podcast interviews and packaging episodes for maximum impact- Jay's diversified business model and how he leverages content for audience growth and product promotionWhat You'll Learn1. Packaging and Pre-Production2. Post-Poduction Strategies3. Social Proof in Content4. Hook and Tension in Content5. Scripting and Spontaneity in Podcasts6. Podcast Interview Techniques7. Creator Science Business ModelTimestamps00:00 From product management to content03:25 Email, social media, audio podcasting05:18 Content ecosystem; channels and cadence06:27 Content strategy; how to keep content fresh09:48 Content packaging and performance11:43 Elements of YouTube video packaging15:01 The role of social proof in good content17:39 How to package audio podcasts20:54 Scripting vs non-scripting in podcasts26:28 Tips for recording a podcast remotely29:46 Podcast post-production best practices32:10 How to turn content into business34:43 What's next for Creator ScienceImportance of Packaging in Content: “There are elements of a piece of content that people engage with, interact with, before they make the decision to actually go deeper into that thing. So on YouTube, title, thumbnail, and kind of the idea that's inherent in those things. If you go to a bookstore, it's the title and the cover of the book, it's even the spine of the book. An email, it's the subject line. Audio podcast, it's the title of that episode. So, every form of content has some bit of packaging that you can think about or you can't think about. But if you do think about it, you're going to be more successful because if you intentionally design the package for that medium to be inherently clickable, compelling, where people are like, I need to know more about this, then it's going to be more successful as a piece of content. — Jay Clouse, 00:10:50 → 00:11:41Podcast Hosting and Active Listening: “To be a great interviewer, you really have to have good active listening skills. And so the act of prepping questions is more priming my own mind than it is like a structure that I have to follow. I'm very intentional about where I start, and I'm good at leading us to the area of discussion that I want. But often I would say at least half the questions that I asked were not, you know, quote unquote, prepped. They, they come from what happens. And I think, I think that's the right balance because even if you have a two display system, as I do here, if I have the interview doc on my right hand display and I have questions there, if I'm looking at that and trying to think about which one of these questions should I ask next, I'm not listening. And a guest is opening some door that inevitably I won't walk through. And as the listener of the final product, you're going to be saying, ‘Why didn't you follow up on this thing that person just said?' And the answer is, because you weren't listening. You were looking at your display.” — Jay Clouse, 00:21:42 → 00:22:42Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicJay Clouse - Founder of Creator Science

Shane Hummus reveals his proven strategy for turning YouTube into a reliable source of new clients and millions in revenue, showing how entrepreneurs can succeed even with modest view counts. Links: https://www.youtube.com/ShaneHummus Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Dan and lan break down 10 essential questions to help you reflect on the year, align your priorities, and set your business up for success-no new books or business coaches required (yet). Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

Sign up for our free 7 day "Creator Blueprint" email course! In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Dan welcomes back Jay Clouse, founder of Creator Science, for his third appearance on the podcast. Jay has grown Creator Science into a thriving media company, including a YouTube channel with over 100,000 subscribers. In this episode, they discuss recurring vs. one-time products, effective marketing funnels, channel viability, and the difference between discovery and nurture content. Jay's transparent approach to building his business is truly inspiring. Catch the second part of this conversation on the Creator Science podcast. Links: Part 2 of our convo on the Creator Science podcast (https://podcast.creatorscience.com/dan-andrews-2/) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Steph Smith, Taylor Pearson, Matt Gartland, Ayman Al-Abdullah, Brian Balfour, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: https://tropicalmba.com/episodes/million-from-linkedin (https://tropicalmba.com/episodes/million-from-linkedin) https://tropicalmba.com/episodes/easier-10x-than-2x (https://tropicalmba.com/episodes/easier-10x-than-2x) https://tropicalmba.com/episodes/brick-by-brick (https://tropicalmba.com/episodes/brick-by-brick)

Dan talks to Matthew Newton, CEO of Leatherback Travel, about his radically unconventional approach to scaling an 8-figure business. They dive into why it's crucial to ruthlessly select your opportunities, along with key lessons learned—including when to pivot, balancing flexibility with structure, and ensuring that running a business is always engaging and fun. Lean into some of these insights as you work on your goals for 2025. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ Links: Leatherback Travel (https://www.leatherbacktravel.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:00:30) Introduction to Leatherback Travel (00:04:05) Building a House of Brands (00:05:44) Operational Philosophy and Team Dynamics (00:07:27) Scaling Challenges and Growth Management (00:10:39) The Importance of Operating Principles (00:13:23) Special Feeling: The Core Operating Principle (00:16:55) Vision and Decision-Making Frameworks (00:19:05) Navigating Political Opinions in the Workplace (00:20:39) Industry Standards and Guest Expectations (00:22:31) The K Principle: Balancing Flexibility and Policy (00:23:58) Operational Rhythm and Continuous Improvement (00:26:42) The CEO's Role: Captain of the Ship (00:31:31) Top of Funnel Strategies for Customer Acquisition (00:32:18) Finding Your Unique Selling Proposition (00:34:07) Lessons from Struggles: The Importance of Quitting (00:35:35) The Animal Zoo Principle: Making Business Fun Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue” (https://tropicalmba.com/episodes/million-from-linkedin) “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick)

If you're sleeping on LinkedIn, let this episode be your wake up call. Dan sits down with Dr. Alex Barker, a pharmacist-turned-entrepreneur who 10X'd his business using LinkedIn. A real LinkedIn success story, proving how this often-overlooked platform can be a game-changer for B2B businesses. If you've ever doubted LinkedIn's potential, this conversation might just change your mind. Become a TMBA Insider and join thousands of entrepreneurs who've started, grown, and exited their businesses for life-changing sums. It all starts here. tropicalmba.com/subscribe Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:02:48) Introduction to Alex Barker's Journey (00:04:37) The Turning Point: Facing Business Challenges (00:11:59) The Power of Focus: Simplifying for Success (00:18:32) Leveraging LinkedIn: A New Opportunity (00:31:41) Vision for the Future: Healing the Pharmacy Profession (00:36:50) Lead Generation Strategies on LinkedIn Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan and Ian traveled to Barcelona with 12 other CEOs and founders to spend the week with Scaling Up author Verne Harnish. These are the 8 biggest takeaways from the week that you can apply to your own business. Chapters: (00:00:21) Introduction (00:00:34) Insights from the Barcelona CEO Boot Camp (00:07:52) The Job to Be Done Framework (00:12:04) Using the Q4 Method for Customer Insights (00:14:08) Finding a 10X Cost Advantage (00:16:51) The Importance of Understanding Your Solution (00:17:27) Thinking Big: The 10x Mindset (00:23:27) Wealth Through Transactions (00:24:54) The CEO's Role in Increasing Valuation (00:27:29) Defining the Soul of the Company (00:30:55) Triage for Overwhelmed Companies (00:34:51) The Power of Scoreboards Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Does your business feel stuck in 'idea mode,' constantly jumping from project to project? If you're ready to get on track and build a more focused, scalable strategy for 2025, this episode is for you. Dan breaks down his proven 4-step framework for driving your next $1 million in revenue. These actionable steps can be implemented in just a few days, with results you'll notice almost immediately. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters ● (00:00:25) Introduction ● (00:03:35) Financially grounded goals ● (00:06:46) Measured plans ● (00:12:52) Intentional cadence ● (00:14:46) Team alignment Useful links: Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan revives his Re-Readables series with a discussion inspired by Frank Slootman's business book Amp It Up. He delves into the book's core arguments, such as the idea that execution trumps strategy, faster execution can drive better decision-making and growth, and the importance of building for investability. Plus, how exactly to improve your execution and boost your business's performance. Amp It Up (https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115/ref=asc_df_1119836115?mcid=3f957babb49c3cf4b060030bc82c3f64&hvocijid=12336327232821326462-1119836115-&hvexpln=73&tag=hyprod-20&linkCode=df0&hvadid=692875362841&hvpos=&hvnetw=g&hvrand=12336327232821326462&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9028277&hvtargid=pla-2281435177338&psc=1) by Frank Slootman Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com Chapters (00:00:33) Introduction to 'Amp It Up' (00:04:07) Building a High-Performance Team (00:11:02) The Case for Fast Growth (00:15:14) Building for Investability Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How do you grow from 7 to 8 figures? (https://tropicalmba.com/episodes/from-7-to-8-figures) The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients (https://tropicalmba.com/episodes/4-eye-opening-lessons) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan & Ian talk to Lucas Peters, founder of Journey Beyond Travel (https://www.journeybeyondtravel.com/), about his plans to get to $10M in 5 years. They break down the business and shift thinking from a project-oriented mindset to an approach rooted in financial analysis: What are your gross margins? What does it take to aquire a customer? What is your rebuy rate and LTV? They consider the highest leverage paths to growth. Want to get in the company of other entrepreneurs to help you kickstart your 2025 goals? Submit your application to join Dynamite Circle at https://dynamitecircle.com/ (https://dynamitecircle.com/) Chapters (00:03:08) Business Growth and COVID Impact (00:04:08) Unique Business Model and Market Positioning (00:04:47) Sales Process and Customer Engagement (00:09:04) Revenue Model and Pricing Strategy (00:13:02) Customer Retention and Repeat Business (00:13:55) Expansion Plans and Market Opportunities (00:14:43) Product Development and Cost Analysis (00:14:56) Maximizing Customer Lifetime Value (00:23:08) Strategizing Location Development (00:25:32) Market Potential and Capacity Constraints (00:31:23) Building a Supportive Team (00:32:38) Testing New Product Offerings (00:35:31) Driving Down Product Development Costs (00:37:53) Final Thoughts and Future Directions Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough)

Dan and Ian discuss the importance of three key executive roles—CEO, COO, and CFO—within bootstrapped businesses, emphasizing the need for founders to embrace responsibilities beyond visionary tasks. They share insights from this year's DCBKK and a sneak peek into the upcoming DC Black event in New York. (00:00:22) Welcome and Introduction (00:01:03) The Three Hats of Bootstrapping (00:09:51) Trends from DCBKK Event (00:12:34) The Importance of Financial Planning (00:19:30) LinkedIn as a Top Funnel Tool (00:22:50) Reflections and Future Events Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

In this episode, we're switching things up. I'm usually the one doing the coaching, but today I'm being coached by Darrell Vesterfelt—a marketing expert and product launch strategist who's helped many creators grow their businesses.Darrell shares his insights to help me launch my Creator Flywheels course, offering advice on confidently pricing programs at their true value, turning anxieties into strengths, and creating offers that genuinely resonate with the right customers.Whether you're just starting your creator journey or running an established business, Darrell's practical wisdom on launching products people truly want is both enlightening and actionable.Learn more about the Creator Flywheels course: www.creatorflywheels.comTimestamps:00:00 - Introduction01:02 - Darrell Vesterfelt's Top Marketing Tips for Creators03:04 - Creator Flywheels Course05:11 - Identifying and Targeting Your Ideal Customer06:31 - Understanding Your Audience's Core Problem07:58 - How Creator Flywheels Have Helped Nathan09:19 - Creating a Compelling Transformation Promise to Maximize Sales18:16 - Crafting an Irresistible Offer to Attract and Retain Customers22:05 - Overcoming Customer Objections25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs32:07 - How to Set Profitable Prices with Confidence40:43 - How to Set Scarcity to Increase Course Demand43:57 - Building a High-Value Waitlist for a Stronger Course Launch50:18 - Promoting Your Course via Webinars and Social Media50:58 - Split the Want from the Buy53:38 - Sales Sequence and Creating Urgency in Your Launch55:14 - Addressing Objections and Feedback to Improve Customer Trust57:54 - Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Darrell:Website - https://darrellvesterfelt.com/Instagram - https://www.instagram.com/dvest/LinkedIn - https://www.linkedin.com/in/darrellvesterfelt/X - https://twitter.com/dvestFeatured in this episode:Creator Flywheels - www.creatorflywheels.comKit - www.kit.comMighty Networks - www.mightynetworks.comJustin Moore - https://www.linkedin.com/in/justinnmoore/Jay Clouse - https://creatorscience.com/author/jayclouse/Dan Martell - www.danmartell.comBonnie Christine - www.bonniechristine.comSahil Bloom - https://www.sahilbloom.com/Highlights:07:58 - How Creator Flywheels Have Helped Nathan25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs50:58 - Split the Want from the Buy

This week's episode is for the business finance and idea nerds. We're joined this week in a business breakdown session with Alexej Pikovsky of Alphawellbrands.com. Alexej raised 4MIL to build a CBD marketplace. They were forced to pivot and have currently acquired an Amazon FBA brand and started up a success agency in the process, the combined revenue of both is on track to be over 4MIL this year. We'll dig into the Peter Paul problem– how to choose where to focus your energy when you have multiple businesses? We'll also cover his perspective on what happened in the Amazon aggregator space. How did so much capital implode so quickly? (Thrasio raised 3 Billion dollars and provided exits to many TMBA listeners). Is there room for smaller roll-ups that work in 2024? Takeaways ● ● Transition from a CBD marketplace to an SEO agency and FBA brand. ● The aggregator model faced significant challenges post-COVID. ● Many D2C brands are struggling with profitability and valuation. ● Acquiring the scented candles brand was a strategic move in a declining market. ● The agency provides valuable insights but distracts from brand focus. ● Investor relations are crucial for long-term success and exit strategies. ● The e-commerce landscape is evolving, requiring new strategies for success. ● The agency's role in the overall business strategy is under review. ● Future growth may depend on focusing solely on the brand. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Selling your product or service requires using words to convey what you offer. But words alone don't convert on-the-fence prospects into paying customers. Great conversion copy is a mix of persuasion, UX, and decision-making psychology. Sound hard? We promise it isn't. Chris, the founder of Conversion Alchemy (https://christophersilvestri.com/), takes us for a deep dive into all things copywriting and how the power of your messaging can impact your business growth, for better or worse. Plus, he shares a simple five-step copy audit process that transforms agency websites into lead generation machines, with principles you can apply to improve your own marketing collateral. Tune in for writing tips, principles, and examples you can copy. Newsletter subscribers (https://tropicalmba.com/subscribe) will get the 5-step worksheet to help you create your own offer in 30 minutes. Takeaways - Empathizing with the client's problem, understanding your audience's language, and identifying audience awareness levels is crucial for effective messaging. - A clear value proposition resonates with prospects'' goals and increases engagement. - Clarifying what you do and how, backed with empathy, builds trust with potential clients. - Contextual proof enhances credibility and addresses objections, creating a smoother client experience. - Shielding clients from risk reassures them during the decision-making process. - The “coffee table test” helps tailor messaging to the audience. - AI can assist in drafting copy but should not replace personal insights. - Tripwire products can effectively lower barriers to entry for clients. - Analyzing successful agency websites can provide valuable insights. - Dynamic frameworks for copywriting are more effective than rigid formulas. - Leveraging testimonials can significantly boost credibility. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Dan and Ian talk to 100s of listeners a year via 1:1 coaching. In this episode they distill those calls into 4 breakthrough ideas that can change your quarter for the better. Newsletter subscribers will get our GPS (Goals/Plans/Systems) worksheet. Sign up for the newsletter. (https://tropicalmba.com/subscribe) Takeaways ● Be sure you pack enough underwear for your next trip abroad. ● Getting aligned on goals is easy, but aligning on plans is hard. ● Hiring should be based on unique business needs, not generic roles. ● Confidence is essential for entrepreneurs, especially in challenging times. ● Discipline in financial management is crucial for sustainable growth. ● Regularly reviewing financials helps maintain business health. ● Accountability in coaching can drive significant progress. ● Sacrifices are often necessary to achieve business goals. ● Effective hiring requires a clear understanding of ROI. ● Facing reality and challenges can build confidence. ● Entrepreneurship allows for a lifestyle designed by personal choice. In honor of traveling to DCBKK this week, here's Dan's original packing list (https://tropicalmba.com/articles/digital-nomad-packing-lis/) from 2010. And an updated list (https://tropicalmba.com/episodes/packing) in 2015. Is it time for a new list? Chapters - (00:00:59) Dan's Packing List Ahead of DCBKK - (00:02:28) 4 Breakthroughs From Our Coaching Calls - (00:05:20) The Importance of Goal Alignment - (00:09:54) Hiring for Unique Situations - (00:16:36) Good Confidence vs Bad Confidence - (00:21:03) Discipline in Entrepreneurship Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Dan considers why many of us are resistant to a certain type of business idea even when it's been proved time and time again. He'll also explore that often what stands between your business and positive change is some structured thinking. Lastly, we'll hear from a listener who's working to take his lifestyle brand to $1M and what his plans are to get there. Featured in this episode: Founder Robby McClung of the McClumsy (https://mcclumsy.com/?srsltid=AfmBOoovUif485xIc7NQ559s51c7sWaSSF_z4jDBNR4eGd0yub7TWUmA) lifestyle brand. This week's episode brought to you by Smash Digital (https://smashdigital.com/). They'll build you a scalable SEO growth strategy to earn the juiciest high-authority backlinks on earth. No, really. Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Dan paid big money for a business coach who only gave him one piece of advice. Listen to the episode to find out what it was and if it worked. Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters (00:00:22) The Perfect Storm for Entrepreneurs (00:03:41) Introducing the System (00:05:37) Implementing the System in Your Business (00:06:50) Defining Roles and Outcomes (00:09:51) The Hiring Process Revolutionized (00:11:01) Performance Conversations and Team Dynamics (00:12:53) Leveraging the System for Business Growth (00:16:37) Recap and Final Thoughts Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Dan & Ian get real about what it takes to create and maintain a successful business. They'll walk you through their Goals/Plans/Systems (GPS) worksheet that's specifically designed to help you plan for business growth. They use it with their coaching clients on a weekly basis. Newsletter subscribers can download and complete their very own GPS worksheet. Through completing this worksheet, you will: Discover key insights about the state of your business that you probably didn't realize before Define clear goals for your business moving forward Develop a plan based on your historical data and a cadence for tracking your progress regularly Plus: Ian talks about his cool and expensive hobby. We talk about a founder who doesn't take meetings and still has a profitable business. We share some insight on how we managed our business during a crucial operational tipping point. Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

This episode discusses the positive aspects of experiencing disappointment in creative work, emphasizing that striving for big goals, even if not fully achieved, is a sign of ambition and progress. The host shares a story highlighting the importance of setting smaller milestones to celebrate along the way, using Jay Clouse's experience with the Creator HQ launch as an example. The episode further explores three strategies for managing disappointment: goal bracketing, measuring what matters, and comparing efforts to past performance rather than others. Through these strategies, the host encourages celebrating small wins, maintaining momentum, and continuously learning and evolving in one's creative journey. Key Points: 00:00 Embracing Disappointment as a Creative 01:00 Handling Disappointment in Your Work 01:27 A Story of Creative Disappointment 02:48 Celebrating Small Wins 07:20 Managing Disappointment: Three Key Ideas 07:38 Goal Bracketing: Celebrating Progress 10:20 Measuring What Matters 12:56 Comparing to Your Past Efforts 14:43 Conclusion and Encouragement Links: Check out Creator Science with Jay Clouse Episodes & Show Notes: https://www.shawnbuttner.com/podcasts/the-meaningful-revolution/ Join Our Newsletter!

“Manager mode is so tempting…” Dan & Ian discuss Paul Graham's most recent essay titled “Founder Mode”, and how lifestyle bootsrappers can harness the power of founder mode to grow their businesses. They'll also address a question they get asked all the time: “But when is my LTV good enough?” How to figure out your LTV to CAC ratio and more in this week's episode. Subscribe to the newsletter to access Dan & Ian's business resources used with their coaching clients. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) This week's episode brought to you by Remote First Recruiting (https://remotefirstrecruiting.com/). Hire your next team member in 30 days or less. From the episode: Paul Graham's Founder Mode (https://paulgraham.com/foundermode.html). ‘Old Man River' reference from The 5 Approaches for Getting Rich + Budgeting for Wealth (https://tropicalmba.com/episodes/5-approaches-getting-wealth) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Many founders think they have an operations problem - delivery, trust, staffing, leadership. But Dan thinks you might actually have a sales & marketing problem. Dan & Ian also talk about becoming better leaders and how to fight against the erge to control your team. Last but not least, Dan shares the invaluable relationship advice he learned from President Barack Obama and reflects on the benefits of owning a lifestyle business when it comes to parenting. Want to work through your current challenges with Dan & Ian? TMBA listeners can apply to get business coaching from Dan & Ian live on the pod (it's free). Apply here. (https://14sd8k3d6c1.typeform.com/to/aX9YfmGH) Get access to Dan & Ian's business resources that they use with their coaching clients when you sign up for the newsletter. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) This week's episode brought to you by Remote First Recruiting (https://remotefirstrecruiting.com/). Hire your next team member in 30 days or less. Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: $30K a Month on Upwork in Less Than 2 Years (https://tropicalmba.com/episodes/30k-a-month-2-years) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Want to make sure everyone knows about your product before it launches? Just ask Jay Clouse, the founder of Creator Science, who was able to generate six figure sales within the first few days of launching his product, Creatore HQ, all thanks to a carefully thought out pre-launch strategy. Jay shares his approach to building anticipation through consistent communication and engagement with his audience and why you should be planning your launch months before your product hits the market. Learn how to leverage your audience, what incentives to offer, and how to build an engaged audience that wants to buy your upcoming product.In this episode, you'll hear: (1:44) Why you should be talking about your product months before it launches.(3:24) How you could see who might be interested in your upcoming product and reach them(4:58) Jay breaks platforms down into two categories: Discovery platforms and relationship platforms. Learn the difference between both types and how to use them to build an engaged audience that will buy your product when it launches!(6:49) How consistently posting can build trust(8:29) Should you have a discount or a special incentive when you first launch? (9:24) How to keep the momentum after you launch

This founder started an Upwork agency less than 2 years ago and is making $30K a month… JUST on Upwork alone. We talk about how to take it to $80K a month and beyond in the next year. In this week's newsletter, we include our ICP exercise. Your next breakthrough in under 30 minutes. TMBA email subscribers can also apply to get business coaching from Dan & Ian live on the pod (it's free). Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Today's guest is Phil Kuehnen, founder of Rev Gravy (https://hey.revgravy.com/welcome). Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters (00:00:00) Introduction and Overview (00:00:35) Current Revenue and Pricing (00:05:11) Financial Goals and Challenges (00:05:32) Strategies for Revenue Growth (00:05:40) Acquiring and Retaining Customers (00:07:11) Key Value Proposition and Benefits (00:07:33) Identifying Obvious Growth Opportunities (00:10:50) Creating a High-Ticket Front-End Offer (00:12:37) Focusing on the Business Model (00:19:33) The Importance of Sales Calls (00:21:12) Building a Machine for Growth Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “1,000 Customers from One Channel” (https://tropicalmba.com/episodes/1000-customers-one-channel) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

These co-founders want to more than triple their revenue in the next 12 months. Despite stagnation the past few years, they believe they can get there. Dan & Ian dissect their plans to achieve this goal and offer some counterintuitive advice. They cover repackaging a product for a higher cost, focusing on your premium customers, and how to lead a sales call. In this week's newsletter, we include our favorite resources for getting started with sales calls. TMBA email subscribers can also apply to get business coaching from Dan & Ian live on the pod (it's free). Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Today's guests are Elburz Sorkhabi and Colin Gibson, founders of The Interactive & Immersive HQ (https://interactiveimmersive.io/). Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters (00:00:00) Introduction and Overview (00:04:40) Financial Goals and Challenges (00:06:07) Current Revenue and Pricing (00:07:51) Strategies for Revenue Growth (00:10:13) Acquiring and Retaining Customers (00:12:45) Key Value Proposition and Benefits (00:14:36) Identifying Obvious Growth Opportunities (00:16:06) Repositioning the Product for Customer Goals (00:18:32) Repositioning and Repackaging for Revenue Generation (00:24:17) Creating a High-Ticket Front-End Offer (00:34:02) Focusing on the Business Model (00:39:40) The Importance of Sales Calls (00:44:00) Building a Machine for Growth Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

Go from being trapped in the job you've built for yourself to building a wealth-generating machine. Dan & Ian challenge service businesses to determine their LTV to CAC ratio so they can improve their cashflow and run a “real” business that gives them the lifestyle they want. Calculating the LTV to CAC ratio may sound hard (and boring), but it's no harder than solving all those other things you're struggling with in your business. Also, Dan's hot take on the digital nomad ratio and being “relatively” wealthy. Plus, one lucky listener (and email subscriber) will win a free ticket to this year's DCBKK (over $1,000 value) in October. Details on how to enter in this week's newsletter. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters: (00:01:00) Free Ticket to Our Next Event (00:04:49) Business Breakdown Series (00:06:50) Understanding the LTV to CAC Ratio (00:08:08) Scaling a Service Business (00:18:33) Lifestyle Business vs Real Business (00:20:40) Easier to Run a Real Business (00:26:00) Understanding Key Metrics (00:29:47) High Fidelity Problem-Solving (00:35:03) The Digital Nomad Ratio (00:36:10) Living Like the Wealthy Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) The Anti-Agency Agency + High ROI Customer Acquisition (https://tropicalmba.com/episodes/anti-agency-high-roi) The Secret Weapon to Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power)

Dan & Ian talk to a listener who's running a SaaS business that within one year got to $8K MRR. The business is full of potential and opportunities, but the risks involved with having all of your customers come from one channel looms heavily in the background. They discuss topics like how to build relationships with customers, increase average cart value, how to grow your business when you're not a sales and marketing expert, and more. Dan & Ian brainstorm ideas about how this founder can future-proof his business while still maintaining his ideal lifestyle. TMBA email subscribers can submit their business to be reviewed with Dan & Ian on the pod. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Today's guest is Pavel Schoffer, founder of Beaver Codes (https://beaver.codes/#:~:text=My%20name%20is%20Pavel%20Schoffer,our%20CTO%20and%20founder%20%E2%80%93%20Pavel.). Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters: (00:00:13) Introduction and Background (00:08:23) Building a Successful Lifestyle Business with Beaver Codes (00:09:50) Navigating Platform Risk and Diversification (00:11:04) Expanding the Business: Leveraging the Passionate Customer Base (00:13:34) Reaching Out to Customers and Gathering Insights (00:23:49) Managing Online Reviews and Filtering Options (00:25:50) Automating Review Responses and AI Integration (00:33:59) Balancing Platform Risk and Diversification (00:35:41) Upselling Premium Features to Existing Customers (00:37:39) Identifying Personal Passion and Building Relationships (00:42:02) Recognizing Expertise and Hiring for Growth (00:42:52) Bringing in Talent and Sharing Wisdom (00:44:28) Maximizing Personal and Business Potential Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) The Anti-Agency Agency + High ROI Customer Acquisition (https://tropicalmba.com/episodes/anti-agency-high-roi) The Secret Weapon to Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power)

Dan & Ian talk to a listener who's running a $1M D2C e-commerce business about the challenges and opportunities he faces as he plans for future growth and a potential exit down the road. They discuss topics like decreasing customer acquisition costs, increasing profit margins, the absolutely essential role of a CFO, and not letting your passion for the product get in the way of your growth. At the end of the call, Dan & Ian will recommend key next steps this founder should take in order to scale their business effectively and aggressively. TMBA email subscribers can submit their business to be reviewed with Dan & Ian on the pod. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters: (00:00:27) Introduction and Business Overview (00:02:18) Transitioning to D2C E-commerce (00:05:59) Scaling and Future Plans (00:13:11) Becoming a Software Company (00:14:17) Challenges and Future Growth (00:18:06) The Role of a CFO in Financial Management (00:28:28) Developing an Expensive Product for Customers (00:32:48) Improving Profit Margins and Considering Tax Implications Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) The Anti-Agency Agency + High ROI Customer Acquisition (https://tropicalmba.com/episodes/anti-agency-high-roi) The Secret Weapon to Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power)

Tackling one of the biggest problems entrepreneurs struggle with: separating their business from their own narrative and looking at it with fresh eyes. This episode will uncover the simple but hard truths to every business and reveal the three (and only three) ways to grow any business. We talk about customer acquisition, order value, retention, risk-free offers, and more. TMBA email subscribers will get access to the platonic business calculator discussed on today's show. Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters: - (00:00:45) Introduction - (00:02:24) The Platonic Ideal of a Business - (00:04:18) Simplify, Focus, Execute - (00:10:27) The 3 Essential Ways to Grow a Business - (00:12:47) Understanding the Numbers - (00:29:07) Better-Than-Risk-Free Offers - (00:32:53) Conclusion Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: Winning and losing Millions with Nathaniel Eliason (https://tropicalmba.com/episodes/winning-and-losing-nathaniel-eliason) Less Than 5% of Businesses Get to 1MIL+ - A Process to Reach the Goal (https://tropicalmba.com/episodes/process-to-reach-goal) The Secret Weapon to Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power)

We speak to hundreds of entrepreneurs every year through one-on-one coaching and live events. Many of those entrepreneurs have gone on to become very wealthy, and throughout our conversations with those people, we have found some common threads to the ways that wealthy people behave. This was one of our most popular episodes of 2019 so we're bringing it back with updated thoughts. This week, newsletter subscribers will get Dan's personal monthly budget template. Sign up for our newsletter to receive TMBA-exclusive business-building resources weekly. (https://tropicalmba.com/subscribe) Chapters ● (00:02:20) Every Dollar Has a Job ● (00:09:30) Deals. People. Energy. Luck. ● (00:14:42) Strategic Identity Creation ● (00:21:22) Comprehensive Arbitrage ● (00:29:03) Old Man River ● (00:33:15) Shovel Stamper Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIan (https://twitter.com/AnythingIan) or ian@tropicalmba.com (ian@tropicalmba.com) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: Winning and losing Millions with Nathaniel Eliason (https://tropicalmba.com/episodes/winning-and-losing-nathaniel-eliason) Less Than 5% of Businesses Get to 1MIL+ - A Process to Reach the Goal (https://tropicalmba.com/episodes/process-to-reach-goal) The 7 Most Common Money Mistakes for Bootstrappers (https://tropicalmba.com/episodes/7-money-mistakes)

In this week's conversation, Dan and Ian discuss 10 ideas that provide valuable insights and strategies for entrepreneurs looking to grow their revenue to $1 Million and beyond. From years of experience and countless coaching calls, Dan and Ian cover topics such as finding a product with a tailwind, getting out of delivery, hiring a key badass, understanding your business model, optimizing your marketing funnel, and much more… These strategies can provide a roadmap for entrepreneurs to focus on the most impactful areas of their business and make informed decisions to drive growth. Dan & Ian's Stuff: Our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs/dp/1980628823/ref=sr_1_1?crid=3E5PMCCM0TDZ0&dib=eyJ2IjoiMSJ9.GnIb36rltn6NgcjHBCs8zg.waeKvE3zKoAbCt6Adoo5o5vv7M4PDyOj9pMXE7dM82A&dib_tag=se&keywords=before+the+exit+dan+andrews&qid=1711510466&s=books&sprefix=before+the+exit+dan+andrews%2Cstripbooks%2C101&sr=1-1) The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Accelerator (https://dynamitecircle.com/dc-accelerator) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters: (00:00:49) Introduction and Setting (00:02:02) 10 Ideas for Reaching $1 Million in Revenue (00:03:46) Finding a Product with a Tailwind (00:11:11) Getting Out of Delivery (00:17:57) Hiring a Key Badass (00:23:48) Knowing Your Numbers (00:25:05) Understanding Your Numbers (00:29:27) Creating a Resident Offer (00:32:46) Optimizing Your Marketing Funnel (00:38:50) Identifying Key Metrics (00:40:51) Patching the Leaky Boat Links: Diagnostic & Goals | Plans | Systems Work sheet (https://docs.google.com/document/d/15eai16-JiRqUDYyKBdG6Za-vIs_xLCnGRcLYYcbrGDE/edit) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: Winning and losing Millions with Nathaniel Eliason (https://tropicalmba.com/episodes/winning-and-losing-nathaniel-eliason) Less Than 5% of Businesses Get to 1MIL+ - A Process to Reach the Goal (https://tropicalmba.com/episodes/process-to-reach-goal) The 7 Most Common Money Mistakes for Bootstrappers (https://tropicalmba.com/episodes/7-money-mistakes)

This week's conversation revolves around the book 'Crypto Confidential' and explores author Nathaniel Eliason's experience during the crypto mania. From the moment he decided to go all-in on crypto and the impact it had on their personal life, Nathaniel delves into the mechanics of farming and the process of launching decentralized exchanges. Enjoy insights deep insights from the crypto world including off-ramping, the risks and challenges of early wallets, the mindset of crypto whales, the experience of losing and making millions, the rise and fall of the Titan project, and the author's biggest win in developing a crypto game. Dan & Ian's Stuff: Our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs/dp/1980628823/ref=sr_1_1?crid=3E5PMCCM0TDZ0&dib=eyJ2IjoiMSJ9.GnIb36rltn6NgcjHBCs8zg.waeKvE3zKoAbCt6Adoo5o5vv7M4PDyOj9pMXE7dM82A&dib_tag=se&keywords=before+the+exit+dan+andrews&qid=1711510466&s=books&sprefix=before+the+exit+dan+andrews%2Cstripbooks%2C101&sr=1-1) The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Accelerator (https://dynamitecircle.com/dc-accelerator) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters: (00:16:41) Going All-In on Crypto (00:20:53) Exploring the Mechanics of Farming and Decentralized Exchanges (00:26:35) The Role of Social Media in Spreading Information and Attracting Investors (00:34:37) The Influx of Money into Crypto: Motivations of Investors (00:35:22) Challenges of Off-Ramping Crypto and Early Wallets (00:36:01) The Mindset of Crypto Whales (00:41:13) Lessons from Losing Money in the Crypto World (00:42:59) The Rise and Fall of the Titan Project (00:52:42) The Author's Biggest Win: Developing a Crypto Game (00:59:50) Choosing Fulfillment over Financial Success: The Decision to Focus on Writing Links: Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance (https://www.amazon.com/Crypto-Confidential-Winning-Millions-Frontier/dp/0593714040) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: Less Than 5% of Businesses Get to 1MIL+ - A Process to Reach the Goal (https://tropicalmba.com/episodes/process-to-reach-goal) The 7 Most Common Money Mistakes for Bootstrappers (https://tropicalmba.com/episodes/7-money-mistakes) Unlock Wealth Through Financial Fluency (https://tropicalmba.com/episodes/unlock-wealth-financial-fluency)

Dan and Ian discuss the fundamental principles of change and how they apply to both weight loss and entrepreneurship. The conversation explores the three key components of successful change: knowledge, accountability, and identity. Listen in for how these principles are practical and applicable to your business growth, cause ass we know breakthroughs in our business don't happen through epiphanies, they happen through small and consistent accumulations of change. Dan & Ian's Stuff: Our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs/dp/1980628823/ref=sr_1_1?crid=3E5PMCCM0TDZ0&dib=eyJ2IjoiMSJ9.GnIb36rltn6NgcjHBCs8zg.waeKvE3zKoAbCt6Adoo5o5vv7M4PDyOj9pMXE7dM82A&dib_tag=se&keywords=before+the+exit+dan+andrews&qid=1711510466&s=books&sprefix=before+the+exit+dan+andrews%2Cstripbooks%2C101&sr=1-1) The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Accelerator (https://dynamitecircle.com/dc-accelerator) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters ● (00:00:54) Introduction and Catching Up ● (00:02:42) The Need for Change in Business ● (00:04:40) The Pyramid of Change ● (00:10:34) The Three Components of Successful Change ● (00:10:53) The Power of Accountability ● (00:12:31) Changing Practices and Relationships ● (00:14:23) The Importance of Accountability ● (00:17:27) The Role of Knowledge in Change ● (00:18:01) Different Types of Knowledge ● (00:22:16) The Power of Identity ● (00:28:57) The Priority of Change ● (00:29:45) The Promise of Change Links: Dr. Layne Norton's YouTube Channel (https://www.youtube.com/@biolayne1) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: The 7 Most Common Money Mistakes for Bootstrappers (https://tropicalmba.com/episodes/7-money-mistakes) Unlock Wealth Through Financial Fluency (https://tropicalmba.com/episodes/unlock-wealth-financial-fluency) The Secret Weapon for Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power)

Dan and Ian discuss the biggest money problems they've seen in their own business and hundreds of other bootstrapped businesses. Learn how to craft a sustainable financial model, the importance of owner compensation, how to avoid being under-invested, and more. Dan & Ian's Stuff: Our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs/dp/1980628823/ref=sr_1_1?crid=3E5PMCCM0TDZ0&dib=eyJ2IjoiMSJ9.GnIb36rltn6NgcjHBCs8zg.waeKvE3zKoAbCt6Adoo5o5vv7M4PDyOj9pMXE7dM82A&dib_tag=se&keywords=before+the+exit+dan+andrews&qid=1711510466&s=books&sprefix=before+the+exit+dan+andrews%2Cstripbooks%2C101&sr=1-1) The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Accelerator (https://dynamitecircle.com/dc-accelerator) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters ● (00:00:45) Introduction and Setting the Stage ● (00:01:13) The Importance of Money Attitudes and Metaphors ● (00:16:08) The Startup Spending Mindset in Bootstrapped Businesses ● (00:29:39) Focusing on the Wrong Problems ● (00:31:25) Strategies for Affording to Start a Business ● (00:34:28) Starting Early and Investing in Yourself ● (00:38:18) The Importance of Owner Compensation ● (00:41:15) Setting a Salary Cap ● (00:45:12) Avoiding Being Under-Invested Links: - Derek Sivers article “Shed Your Money Taboos” (https://sive.rs/mn1) - Venkatesh Rao article “Ancient Rivers of Money” (https://www.ribbonfarm.com/2010/11/05/ancient-rivers-of-money/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: Unlock Wealth Through Financial Fluency (https://tropicalmba.com/episodes/unlock-wealth-financial-fluency) The Secret Weapon for Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power) How Healthy is Your Business? (https://tropicalmba.com/episodes/how-healthy-is-your-business)

In this episode, Dan and Ian discuss the credible and reliable ways to build wealth through your business, based on the work of author Keith Cunningham. The conversation emphasizes building a financially sound foundation for your business by understanding and applying financial principles, planning effectively, managing risks, and maintaining financial discipline. As Cunningham says, "Building a business without mastering the financial statements is like building a house on the beach. It's not if the tide will come in, it's when. And the tide always comes in." Enjoy this week's episode as you consider how to build a durable business for long-term success! Dan & Ian's Stuff: Our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs/dp/1980628823/ref=sr_1_1?crid=3E5PMCCM0TDZ0&dib=eyJ2IjoiMSJ9.GnIb36rltn6NgcjHBCs8zg.waeKvE3zKoAbCt6Adoo5o5vv7M4PDyOj9pMXE7dM82A&dib_tag=se&keywords=before+the+exit+dan+andrews&qid=1711510466&s=books&sprefix=before+the+exit+dan+andrews%2Cstripbooks%2C101&sr=1-1) The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Accelerator (https://dynamitecircle.com/dc-accelerator) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters ● (00:00:44) Introduction: Credible and Reliable Ways to Build Wealth Through Your Business ● (00:04:09) Building a Durable Business for Long-Term Wealth ● (00:04:54) Mitigating Risks: Excess Capacity, Client Concentration, and Key People Dependency ● (00:11:49) Understanding the Language of Finance for Business Success ● (00:19:01) Sustaining a Business for the Long Term: Commitment and Adaptability ● (00:20:53) Understanding Finance and Starting a Business ● (00:33:50) The Role of Culture in a Company ● (00:35:29) The Responsibilities of a CEO ● (00:37:42) Growth Priorities for Business Success ● (00:39:09) Capital-Efficient Strategies for Wealth Generation Links: - Keith Cunningham's book 'The Ultimate Blueprint for an Insanely Successful Business' (https://www.amazon.com/Ultimate-Blueprint-Insanely-Successful-Business/dp/0984659250/ref=sr_1_1?crid=2D3HYVG2XIL8E&dib=eyJ2IjoiMSJ9.6wdrFdtbm0DM4YXd9z-7Eg9hSx7g-qEqNSc6mcRKhvXX5LeVKUFI7s-Mk6ogS9nCRgWK7FKyBUgHkvR1APe1B31DvYgxvuzLLkQwBDZBD2tblhHNOTc_y_Vw9xOdloAH7wg8rVbWShf0bIQzv1Eulxpq3ei0imX87F7HTMkKwub58NAwIRQUmKyZSsY7It-Ab6jzcJb_9U0L5HKNFaAU7AFfrelF6YpYbSuWDwxdgN0.zbX1oiTeTlGx2AUi1Kuq6ypRgpMAVFunKIDtssU7QOI&dib_tag=se&keywords=The+Ultimate+Blueprint+for+an+Insanely+Successful+Business&qid=1718197927&sprefix=the+ultimate+blueprint+for+an+insanely+successful+business%2Caps%2C59&sr=8-1) - Keith Cunningham's book ‘The Road Less Stupid' (https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269/ref=sr_1_1?crid=1QSYA03DUPLBS&dib=eyJ2IjoiMSJ9.38XR5RwqaXyMwB0ZdJAPnpC1BdgaQLvjMsWtoc6-iSYa8RzEhdSYSPVoqaJhB_aU6WeLIm30lN90exgwyi3UHvBIsrBMb60JkLdYnFVMt1nfog5uR8VVMRmfhz3blxqJzdKLlZjMn95jmKfFi0Lz5NcEEQ1Lgo-knbxKX8PzCe120eDSKl4oLgUWNCLD2NcdUk0E0pCzYTfYbC5yXvi_n77TZUCp-sKAdTplHRxsTH0.YFtfbChtHiVP11ILE_7VTO-SWC2jte-ZLHlxaDrzWqw&dib_tag=se&keywords=The+Road+Less+Stupid&qid=1718197959&s=audible&sprefix=the+road+less+stupid%2Caudible%2C68&sr=1-1-catcorr) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: The Secret Weapon for Pricing Power (https://tropicalmba.com/episodes/secret-weapon-pricing-power) How Healthy is Your Business? (https://tropicalmba.com/episodes/how-healthy-is-your-business) The Million Dollar Service Business Playbook (https://tropicalmba.com/episodes/million-dollar-playbook)

Dan and Ian explore the concept of power in business and how businesses can transition from being a grind for the owner to having sustainable pricing power. Derived from the book 'Seven Powers' by Hamilton Helmer, they delve into the idea of cornered resources as a source of power and discuss examples of cornered resources such as patents, unique brain trust, and exclusive partnerships. You'll be challenged to consider how you can identify and leverage counter positioning, networked effects, distribution, and brand to sustain margins and pricing power over time. This is an essential conversation for building and maintaining a competitive advantage in any industry. Dan & Ian's Stuff: Our book: Before the Exit (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs/dp/1980628823/ref=sr_1_1?crid=3E5PMCCM0TDZ0&dib=eyJ2IjoiMSJ9.GnIb36rltn6NgcjHBCs8zg.waeKvE3zKoAbCt6Adoo5o5vv7M4PDyOj9pMXE7dM82A&dib_tag=se&keywords=before+the+exit+dan+andrews&qid=1711510466&s=books&sprefix=before+the+exit+dan+andrews%2Cstripbooks%2C101&sr=1-1) The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Accelerator (https://dynamitecircle.com/dc-accelerator) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters ● (00:01:07) Understanding Business Power and Transitioning Camps ● (00:09:44) The Importance of Cornered Resources in Business ● (00:19:59) Leveraging Distribution as a Source of Power ● (00:36:03) Unleashing the Power of Brand Links: - The 7 Powers: The Foundation of Business Strategy (https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: How Healthy is Your Business? (https://tropicalmba.com/episodes/how-healthy-is-your-business) The Million Dollar Service Business Playbook (https://tropicalmba.com/episodes/million-dollar-playbook) Run Any Business with Just Two Simple Things (https://tropicalmba.com/episodes/run-business-two-simple-things)