Podcasts about disrupt aging

"Walk with an Eagle" Darrin Wasniewski, ASD Wisconsin, Dr. Jenn Taylor, UW Professor and Susan "Boon" Murray share the University of Wisconsin's partnership with AARP Wisconsin. This program incorporates areas of Disrupt Aging, Walkability, and Livabililty for seniors participating in the program. Program OverviewJoin Walk with an Eagle: Connect, move, and thrive with us weekly! Enjoy gentle exercise and meaningful conversations with UW-La Crosse students and community members. Walk at a relaxed pace, build relationships, and experience the physical and mental health benefits of regular, gentle movement. Don't miss out on this wonderful opportunity to be part of a supportive and vibrant community!

AARP Volunteers and Roost News Team members discuss AARP Disrupt Aging. Constance Harris and Louise Gallagher are trained presenters for the AARP Disrupt Aging Program. They share valuable information covered in this Intergenerational Program with College Students.

Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.   Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01):I'm Damian Fowler.ILYSE (00:02):And I'm Ilyse Liffreing.DAMIAN (00:04):And welcome to this edition of the current podcast.ILYSE (00:10):This week we sit down with Barbara Shipley, the senior Vice President of Brand integration at A A RP. TheDAMIAN (00:17):A A RP is the nation's largest non-profit nonpartisan organization, which is in its own words, dedicated to empowering Americans 50 and older to live their best lives. It's taken great pains to assure people that it's not about silver haired grannies and granddadsILYSE (00:33):To be sure it's building on a tremendous legacy that started back in 1958. But as the perception of aging has changed in that time, so has the organization and its messaging. The A A RP is on a mission to debunk the myths about growing old. One of the ways it's doing this is by investing heavily in digital marketing in a world focused on youth. Barbara talks to us about what's unique about the A A RP demographic,BARBARA SHIPLEY (01:04):So we totally understand why people have a focus on Gen Z millennials. Um, let's be honest, there's definitely an obsession with youth, not just in this country, but all around the world. I think what's important for people to remember is not to put generations against each other, but to recognize where the customer base could be and potentially take age out of the equation for just a second, think about what your brand is, what your marketing, what your bottom line is, and then who makes the most sense? And in most cases, your marketing team, your brand team, your strategy team is going to zero in on people, 50 plus, they don't know it now, but if they open their mind to see where their customer is, I can almost guarantee it will include a huge proportion of the 50 plus because that's where the money is being spent. That's where the population growth is. Aging, is fueling growth in almost every market and segment.ILYSE (02:22):Just how big is that spending power, I guess, of that demographic? And then basically, how should brands think about this audience?BARBARA SHIPLEY (02:30):In the US alone, you've got 110 million people over 50, and the fastest growing audience is people over 85. So that is something to celebrate. Now, in a youth, and you could say youth obsessed, but in a youth focused environment, it's hard to pull people's attention over to the power of the 50 plus audience. But when we talk to brands and marketers in the industry and say, $8.6 trillion, they stop and listen, that's a lot, that contribution that the 50 plus in the US alone makes to the US economy each year.ILYSE (03:15):Now, the A A RP was founded 65 years ago in 1958. How has your organization changed to reflect the values and the needs of the demographic that you now serve?BARBARA SHIPLEY (03:27):The biggest way a A RP has changed is we are still extremely proud and focused of the, on the work that we do to help retired senior citizens, but that is not all we do. So if you think about an organization that is focused primarily on the 50 plus their families and their communities, how many 50-year-old people do you know that are retired right now or even thinking about retirement, they may be planning for it. I have to say I hope they are, because if you're not planning for it by the time you're 50, that's gonna be a challenge. But retirement could be 20 years away. And so A A RP has adapted it's content, it's programs, it's services, it's products, it's community outreach, it's volunteers to really address the way people are aging today, not just the way they aged when their parents or grandparents were going through their lives.DAMIAN (04:26):In addition to changing the programming that you have, um, how has the narrative changed in terms of your marketing, in terms of your campaigns? Now, I know you work with BBDO to create this new narrative. Could you address that a little bit? SoBARBARA SHIPLEY (04:39):This longevity message that I was just talking about is really important and it, and it really became one of the big insights to this new narrative, as you say. So if you could spend or live half your life after 50, you want to make sure that your money, your health, and your happiness live as long as you do. It starts to capture in a really concrete way. Our role, the AARP's role, is as a wise friend and a fierce defender, we are uniquely equipped to help you make sure your money, health and happiness live as long as you do. And the reason why it works so well as a marketing campaign is because of what I call the rug pull at the end, which is in fact, the younger you are, the more you need A A RP. And that has stopping power and gets people's attention because it is not easy to make sure your money, health and happiness live as long as you do. But we are here to help you do that.DAMIAN (05:44):It's interesting here, you talk about this because that line in the sand of retirement, sort of mid sixties, uh, has always been there and as sort of as a sort of psychological threshold. And, and that's clearly changing, you know, not just in the United States, but everywhere around the world. And I know that one of the important focuses for you has been around the importance of work and not just work for people, you know, under 65. It's not about retirement anymore, is it?BARBARA SHIPLEY (06:09):So you're right, it's not about the traditional old book of retirement. So work has become one of the biggest areas for A A RP. And it, it, it's interesting when you see it at first, people can be a little bit surprised. Wait a minute, I thought you were about retirement. And very quickly they get to that moment where of course you're not just going to help me in my retirement years, you are going to help me in my working years as well. And we do have to be honest here, there's a lot of ageism in the workplace. There's age discrimination, which is even a more deeper legal issue. If you're over 50 and you need to work and you're outta work, it's a daunting task just to get an interview. So what we do is work with the environment that you're trying to succeed in, not just help you with your resume, which we do provide you a network, which we do connect you to a job board, which we do. But we are also communicating to the HR industry, hiring managers sectors, the creative industry to push and help people understand the power of the multi-generational workforce. There is so much power in the multi-generational workforce. The work is better, the experience is better, the culture is stronger, the learnings never end and it goes every which way. And that's why I'm so passionate about the multi-generational workforce, specifically in the creative industry and how powerful that can be for business outcomes for your clients and for the culture of your agency.ILYSE (07:50):Yeah, and definitely there is an ageism issue in America and not even to mention the marketing industry. Could you describe some of those like stereotypes and misperceptions that do show up in media and we, we still see,BARBARA SHIPLEY (08:05):On the one hand, if you're thinking about hiring an older person, a little bit different than you just asked, but if you're thinking about hiring an older person, the myth associated with that is they can't use technology. They're slow, they're always gonna call in sick. They're not really looking to work here for a long time. They're just marking time until they retire. False, false, false and false. This is a group of people who largely have accumulated so much experience and so much wisdom that they are going to right the ship when there is some kind of a crisis in the workplace, they are going to be the steady hand. They can be, um, a receptacle for learning, for teaching, for sharing. There are lots of things that people learn how to do. So there are some opportunities for learning, but let's create those opportunities so that we can get the benefits of people in the workplace.BARBARA SHIPLEY (09:05):In marketing. We still see brands, brands are really starting to get it right. I think there's a lot of reasons for that. We're gonna take some credit for that, but we won't take all that credit. I think part of it is because a lot of creative directors at your agencies, they're turning 50 and they want to be relevant. They know their life experience and their talent is relevant. And I think that's part of where the new narrative in a lot of these ads is coming from. They're also, I think, looking at the realities of aging. They're looking at the research, the data, and they're seeing that people are developing their own stories, their own timelines. pe half of people in America that are 65 to today are still working. So to tell a story in an ad of people in their sixties with sort of blank stares, fumbling around technology, doddering fools only vulnerable, wearing beige does not tell the story of how people are actually living their lives today.BARBARA SHIPLEY (10:09):Now watch an ad for a restaurant, the older people, I bet you are background, that's not how it actually is, but that's how the ad portrays it because the younger hipper people are in the front, they are your OCPs. So let's get it actually the way it is because the danger of perpetuating these myths is twofold. One, your prime audience that has all the spending power is feeling ignored or insulted by your brand. And two younger people who come in contact with your work fear aging, that's a societal problem. And I would ask you and all of your listeners to answer the question, what's the alternative to aging? Everybody wants to age their way, which is why our mission is to empower people to choose how they live as they age.ILYSE (11:10):Now, are there any specific tools that A A RP turns to, um, to kind of bust some of those myths around those stereotypes?BARBARA SHIPLEY (11:19):So that's a great question because the tools and the concrete, um, opportunities are the best way to educate and change the environment. And I am so proud of the work that we launched about five years ago in a very special partnership with Getty Images. We have introduced a signature collection on Getty images that has grown to tens of thousands of images called Disrupt Aging. And the goal of disrupt aging is to, through imagery tell the more current contemporary real and varied stories associated with how people age. You see multi-generational images, you see images of people at work, you see images of people at play. They are not overly photoshopped, they are not overly beautiful. They are very real and it makes a huge difference. And to me, one of the most exciting things that I didn't even anticipate when we built this is the search techniques that we have introduced.BARBARA SHIPLEY (12:22):Instead of agencies searching for old people on the beach, we now are shifting the, the search, which means the input is changing. And the models are also really shifting how we think about the imagery that captures today's realities of aging. So the Getty images work is pretty radical. And then we also have all of the data from the usage that shows us what people are gravitating to and what they need. So it can be a very responsive tool, but it isn't enough. We need more tools in our industry and I recognize that I grew up in this industry, I grew up in the agency world. I know what it's like. The big problem I have with where our industry is right now is stop making assumptions about me because you know one thing about me, which is my age, nobody wants that. So this is what we need to break ourselves out of and stop putting everything through an age lens, which may it sound funny coming from an organization that is about aging, but it's about the freedom to choose how you live as you age and not be put into a box or a category or segment because of one data point.ILYSE (13:41):Now there's no doubt a lot of brands are getting it wrong still, but are there any brands that are doing it right?BARBARA SHIPLEY (13:48):Yeah, absolutely. So I'll give you one example, which is Hyundai. And the story is taking the daughter to college and they're driving. So the Hyundai is the vehicle, and by the end of the ad you realize the daughter is dropping the father off at college, and you just have you, you're seized in this moment. I would say there's another narrative coming out of an interesting brand, which is indeed and uh, you see a story of, you know, the the sort of quintessential man carrying the box with stuff in it, which your mo your brain says to you, he's leaving the job, he's been fired, he's retiring. But what you realize by the end of the ad is he's a new hire and he's in his fifties and people couldn't be happier that he's there and he's happy that he's there and it's the new beginning instead of an ending. And that just captures everything about what this audience is actually going through. They aren't just nice stories, they're realDAMIAN (14:49):Speaking of perception. And I know that you have the A A RP magazine, which I understand is the world's largest circulation magazine, which has more than 47 million readers and across a broad age range, it goes back to that multi-generational approach that you've been talking about. You know, how does the magazine as it were, fit into the whole, you know, tapestry of everything that you're doing in terms of your marketing efforts and the perceptionBARBARA SHIPLEY (15:13):A A RP the magazine is one of the most exciting things we have. It's a lifestyle magazine uniquely focused on interests, needs, topics that the 50 plus, now that's a huge group of people, right? There is almost no such thing as a 50 plus segment. So we have a lot of elasticity in the A A RP magazine, you'll see a lot of health topics, you'll see a lot of sex topics, you'll see a lot of travel topics, friends, um, empty nest. There's so much that we are able to cover, but we do it with a really deaf hand. There's so much soul in the way we cover these topics and the way we do interviews with the a a-listers that really wanna be on the cover of the magazine. Um, over the years, uh, we've had actors, actresses, uh, musicians, uh, Michael J. Fox, lady Gaga, Henry Winkler was on the last issue. People don't throw it away, it's a keeper.DAMIAN (16:16):That is an interesting way of kind of gauging one's own aging in a way, in relation to these pop culture people that you've grown up withBARBARA SHIPLEY (16:25):Because these people are still relevant. That makes me still relevant. That makes you still relevant, not some memory of who we once were. This isn't just a group that likes nostalgia either. This is a group of taste makers. You are probably a taste maker. I'm gonna bet. And so you like new music, you like exploring new artists and a A RP sponsors a lot of music. We do a lot of virtual concerts. We do a lot of in-person concerts. We were a huge part of celebrating the 50th anniversary of hip hop. And I think that's why people recognize what we are bringing to the table. We don't just want to sit around and remember, but it's about where are we goingILYSE (17:06):Now, speaking about being like taste makers, A lot of people might be surprised to hear that you guys are so into social media. So curious about your approach there and and why it's an important platform to be on. Yeah,BARBARA SHIPLEY (17:22):We're very big on Facebook. Facebook is important to us, but so is TikTok. So is Instagram. I don't know anybody that really only lives on one social media platform. They go to different social media platforms for different things. And so we show up differently depending on where their mindset may be, their needs are. Our presence on TikTok is a little bit of an alter ego for a a RP. It's an opportunity for us to bring a, a different part of our personality to bear because that's what the users of TikTok are doing. Same thing with Instagram. We have really dedicated our presence on Instagram to capturing and telling and celebrating the story of Gen X in all its glory. It's all its craziness, all its forgottenness. You know, we used to call this the sandwich generation, right? You used to hear that phrase about people who are caring for aging parents and raising their young children, and they're sort of sandwiched in between.BARBARA SHIPLEY (18:15):We are concert goers and we are restaurant goers and we are travelers and we are caregivers. The average age of a caregiver is not a boomer or a Gen X, it's a millennial. And this is, this is a very big deal that people really need to recognize. And we are doing things that we never thought we would need to know how to do. And in many cases we need help. So there's, that's what I mean when I say that these are soulful stories. There is this isn't one dimensional or two dimensional. It's so multi-dimensional. And if people, marketers would just recognize that this 50 plus audience is basically giving everybody else a roadmap. Because what we are blazing, this is a trail, people will be going down basically if there's one message to leave here in terms of how our creative industry writ large reflects older segments, don't do it because it's charitable. Do it because it's good business. And oh, by the way, it's also a better way to engage with your audience and tell the truth versus be stuck in an old stereotype. This is a bottom line opportunity for agencies, brand managers to recognize who their audience is and engage them with their brand.DAMIAN (19:44):And that's it for the current podcast. We'll be back next week. So stay tuned and if you like what you hear, subscribe and leave us a review. Also tune into our other podcast, the current report as we round up the week's biggest marketing headlines from across the open internet.ILYSE (19:59):The current podcast is produced by Wonder Media Network. Our theme is by love and caliber. The current team includes Chris Brooklier and Kat Vesce.DAMIAN (20:07):And remember,BARBARA SHIPLEY (20:08):They don't know it now, but if they open their mind to see where their customer is, I can almost guarantee it will include a huge proportion of the 50 plus because that's where the money is being spent. That's where the population growth is. Aging is fueling growth in almost every market and segment.DAMIAN (20:32):I'm Damian.ILYSE (20:32):And I'm Ilyse,DAMIAN (20:33):And we'll see you next time.

Denise chats with her friend from Australia, Anne Coulter, about her remarkable vitality, energy, and zest for life! Denise and Anne met at a memoir writers retreat and hit it off immediately. Anne says she is a mature spontaneous spirit on a life pilgrimage for the joy of the journey. EPISODE LINKS: Alison Waring, Memoir Writing, Ink. Disrupt Aging by Jo Ann Jenkins   Women Beyond a Certain Age is an award-winning weekly podcast with Denise Vivaldo. She brings her own lively, humorous, and experienced viewpoint to the topics she discusses with her guests. The podcast covers wide-ranging subjects of importance to older women.   SHOW LINKS: Website Join our Facebook group Follow our Facebook page Instagram Episode archive Email us: WomenBeyond@icloud.com Denise Vivaldo is the host of WBACA. Her info lives here More of Denise's info is here Cindie Flannigan is the producer WBACA. Her info is here Denise and Cindie's books

I interviewed the inspirational speaker and author Kathleen Sinclair on the Aging Today podcast this week. Our good friend to Aging Today, Kathleen, joins us to discuss her passion and unique approach to Disrupt Aging. She wants us to live a "kick Ass" second half of life. We discuss her latest book and I assure you, you will come away inspired to "Smack Old Age Right In The Kisser" with a renewed meaning for your life. God places a few beacons of hope and inspiration in our lives. Kathleen is one of those people #Portland.

We ended off March with a nice dose of estrogen! To close out Women's History Month, we're featuring Alicia Wallace to talk about Women In Philanthropy. She is the director of Enterprise Initiatives for AARP, leading the charge on their Disrupt Aging to connect with multigenerational audiences. She's also quite the community leader in her spare time as well. Alicia also drops some gems on aging to perfection, rather than overachieving in our youth. In R&R, we caught up with the Derek Chavin case, voiced our thoughts on Saweetie and Quavo's elevator scuffle, celebrate Marsai Martin and more. Philanthropy Highlight: Bumble

Parental guidance necessary. Ira Pastor, ideaXme life sciences ambassador, interviews internationally famous advertising executive Cindy Gallop, founder and CEO of IfWeRanTheWorld, MakeLoveNotPorn, and Cindy Gallop LLC. Ira Pastor Comments: Cindy Gallop is an internationally famous advertising executive, public speaker, founder and former chair of the US branch of global advertising firm Bartle Bogle Hegarty (now part of French multinational advertising and public relations company Publicis Groupe), and more recently founder of both the IfWeRanTheWorld and MakeLoveNotPorn companies, as well as her own brand and business innovation consultancy, Cindy Gallop LLC. Cindy Gallop: Ms. Gallop joined Bartle Bogle Hegarty in 1989, rising to chair of its US unit and was responsible for a range of major corporate accounts including Coca-Cola, Ray-Ban, and Polaroid, and has been given the Advertising Woman of the Year award from the Advertising Women of New York organization. She formed MakeLoveNotPorn in 2009 to provide a platform for people to post real-world sex videos, later published a book, “Make Love Not Porn: Technology's Hardcore Impact on Human Behavior”, and launched MakeLoveNotPorn.tv in 2012, a video sharing site designed to make real world sex socially acceptable and socially shareable. In January 2010, Ms. Gallop launched IfWeRanTheWorld, a web platform designed to turn good intentions into action, by allowing people, brands, and companies to easily perform, trade, and coordinate "micro actions." Ms. Gallop studied English Literature at Somerville College, Oxford University, receiving an MA in English Language and Literature, followed by an MA from Warwick University in Theater of the European Renaissance. On this ideaXme episode we will hear from Ms. Gallop about: The origins and ideas behind MakeLoveNotPorn. The burgeoning trillion dollar industry of sex-tech. Her work with AARP on its Disrupt Aging campaign and her mission to eliminate ageism in advertising. About the IfWeRanTheWorld organization. Credits: Ira Pastor interview video, text, and audio. This interview is in American English. Follow Ira Pastor on Twitter:@IraSamuelPastor If you liked this interview, be sure to check out our interview with Sir John Hegarty! Visit ideaXme here: www.radioideaxme.com Follow ideaXme on Twitter:@ideaxm On Instagram:@ideaxme Find ideaXme across the internet including on iTunes, Amazon Podcasts, SoundCloud, Radio Public, TuneIn Radio, I Heart Radio, Google Podcasts, Spotify and more. ideaXme is a global podcast, creator series and mentor programme. Our mission: Move the human story forward!™ ideaXme Ltd.

Aging is inevitable. But thanks to some new groundbreaking scientific work, it is indeed possible to slam the breaks on aging. The secret to this fountain of youth lies within your ability to disrupt your body’s own aging processes—all the way down to the cellular level. Today you'll learn about a part of your DNA called telomeres. Telomeres act as a "cap" on the end of a strand of DNA to protect your chromosomes from damage---a major factor linked to accelerated aging. I'll share three telomere-strengthening lifestyle changes that can help you both look and feel decades younger. Start your journey with Jim for FREE at www.donovanhealth.com  

In this episode Dr Alison Bryant shares recently released research which dispels commonly held beliefs around marketing to women aged 50 years+. These insights paint a picture of these women being a powerful and influential target audience which is currently being grossly misrepresented. Alison shares critical insights from AARP’s Disrupt Aging project to help brands connect, engage and convert this growing and lucrative audience. For the show notes head to: https://marketingtomums.com.au/podcast/ep26_alison_bryant_marketing_to_women_over_fifty/

Meet Reggie Nance, Associate State Director for Multicultural Engagement for AARP New York, overseeing outreach to African-Americans, and Caribbean-Americans across the state.  I recently had a chance to interview Reggie on my Six Weeks to Fitness podcast, where he discussed the many benefits AARP offers its members, which is 38 million strong in the United States and 2.6 million strong in New York State.  Did you know that AARP provides free financial advice for its members along with free movie tickets and discounted tickets to Broadway shows, or that people 50 years of age or older are one of the fastest-growing entrepreneurial groups in the country?  These facts and much more are shared in this very impactful interview with Reggie Nance. Reggie believes that age is just a number and that is why on December 14th, AARP will host a panel discussion called “Disrupt Aging in Sports” at the Clyde Frazier restaurant in New York City, from 12 to 2 p.m.  This event will bring out former professional athletes from major league baseball, football, and basketball, to discuss the importance of staying healthy and active while playing sports professionally and after retirement.  Reggie holds a Bachelor of Arts degree in English and American Literature from Brown University and credits his upbringing in a small town called Cordele, Georgia as the impetus for his love of community and why he is such a believer in giving back to the community.

We sit down with Dana Kennedy, the State Director AARP Arizona, to chat about AARP’s current slate of initiatives including; isolation, Silver Nest, health and friendship. Their newest pursuit is called “disrupt aging” - a place to have a new conversation - often funny, sometimes raw, always honest - about how we want to live and age. It’s no wonder Boom Goddess identifies so deeply with all that AARP is targeting to deliver to their millions of members world wide! And listen in to how this 50+ executive keeps herself fit and participates in triathlons despite physical injuries and setbacks. You are a poster child Dana for your amazing organization, for us and all of our listeners. Rock on!

Flip through a magazine or turn on your television. Where are all the older people? Even the few ads that have older people – well, let’s just say they don’t look, act or talk like anyone I know. They’re all obsessed with insurance policies and wrinkles. AARP hired Cindy Gallop for its Disrupt Aging campaign to target ageism in advertising. They couldn’t have picked a better person. Cindy is kind of a legend in the ad world. She’s tart, funny and blunt – ageism doesn’t stand a chance. Cindy Gallop, on Keep it Juicy!

Boe Workman argues that many of us 50+ are living a revolution… determined to leave our mark on the world. "We want to disrupt the traditional aging process so we can spark new solutions that will allow us to live the best life we can." Yes, we want to be more independent, with more intimacy and fun, And yes, more legacy building. We want to lead a richer, more self-sufficient life as we age. But (and it's a big 'but'), are we constrained by a cultural view that aging means deterioration and dependence? Boe is the Director of CEO Communication at AARP and has co-authored several books that shake up some outdated beliefs about aging. He recently co-authored a book with Jo Anne Jenkins, AARP's CEO, called Disrupt Aging, well worth the read. Will the opportunities of aging outweigh the negatives? Give a listen to find out. 

Leading politicians in both parties, including the President, rockers who still fill stadiums and cultural icons in business, technology and the arts are at a stage of life we are hard pressed to describe.  Are they senior citizens or perennials? We have a hard time defining this generation in the process of aging because they … Continue reading EP 205 BABY BOOMERS DISRUPT AGING

A conversation on Let’s Disrupt Aging, including old concepts on aging, stereotyping, owing your age, surprising yourself and others, taking care of your health, wealth, and self.

We spend a lot of time on this podcast talking about how to fix problems. Where can you find a good geriatric doctor, who can help dad with depression, how can I fall-proof my home, and much more. So, instead of seeing caregiving as a just a series of problems to solve, what if we thought about it as an opportunity to engage with our loved ones and help them share their wisdom with our communities? In this podcast Jose Rivera, Assistant Director of Senior Engagement and Connection at BakerRipley, will help us all think differently about caregiving and aging. What are some ways we can think creatively about engaging with our loved ones, what wisdom do older people have to share with a bigger community and how can we Disrupt Aging every day in our own lives? We discuss all that in this Prepare to Care podcast.

Interview: AARP Disrupt Aging

As CEO of AARP, Jo Ann Jenkins leads the world's largest nonprofit organization. Focused on health, financial resilience and personal fulfillment, Jenkins' mission is to revolutionize society's views on aging and drive a new consciousness about the possibilities created by longevity. Her new book, "Disrupt Aging," praised by leaders from Sheryl Sandberg and Arianna Huffington to NASCAR champion Jeff Gordon, advocates lifelong exploration, the celebration of discovery over decline and the opportunity to live purposefully at every age. Longer and healthier life is one of humankind's greatest achievements, and Jenkins believes that each of us can realize its potential through change in attitude and action. Join Jenkins and award-winning journalist, news anchor and documentarian Soledad O'Brien for a compelling look at the future of aging.

Somewhere in the middle of this podcast with my guest Roxana Lewis you may be be saying to yourself “Wow - you’re kidding me.” By the end, you will be even more amazed. Seriously. Not kidding. Roxana went from considering herself an ordinary and normal person to discovering she isn’t, and neither are any of us if we so choose. She even explains what to do to find our non-normal and extraordinary self. Here's a hint about something you will find in this podcast. Roxana says, "DISRUPT AGING. While some think of aging as decline, I think of it as growth. There are those that say older people are burdens, I think I am a contributor." I don’t want to give too much away. Get ready to hear how she shifted her story, and let her inspire us to make the same kind of shift in our lives.

To listen to the full “”Boomers Yak About joins AARP's Disrupt Aging Conversation”  Monday Feb 15, 2016, on iHeart Radio, Click below or Listen at If you are a sponsor or advertiser and would like to find out more about advertising and sponsorship opportunities with Boomers Yak About, connect with The David Yakir Group through the information below. Listen at I Heart Radio: www.iheart.com/boomersyakabout info@yakirgroup.com 212.244.6224 htp://.yakirgroup.com/ Boomers Yak About broadcasts deliver on air and online conversations, interviews and stories engaging the Baby Boomer Generation and beyond with discussions, tips and information. Hosted by an authentic conversationalist, intuitive listener and a boomer himself, David Yakir brings a genuine, down to earth and disarming personality that talks with his audience and his guests with out talkingYak On!