Podcasts about sir john hegarty

What's the ‘this' in your business? Neil Waller is the Co-Founder and Co-CEO of Whalar Group. They're a global creator company. Whalar have done as much as anyone, and more than most, to catalyze the creator economy. And as you'll hear, it was inspired by a conversation with and an unforgettable provocation from Sir John Hegarty. But behind their success lies a characteristic that I find is often underappreciated and therefore in short supply, among most creative leaders. Commitment. I've mentioned before on this podcast that we've developed a diagnostic tool that can tell, is your company deliberately unlocking creativity or just hoping that it shows up? One of the gaps that shows up over and over again is a leader's commitment to the company's goals. Companies and leaders say one thing and then often do another. But when you find leaders that are truly committed to building a business that delivers world class creative thinking and answers, then how fast they can do that suddenly becomes an incredibly valuable conversation To create is to learn. And the faster we can do both, the better your business and the world becomes. So what's the ‘this' in your business? And how committed are you to making it happen?

Sir John Hegarty or Jon Evans? What if you had to pick between two of your closest industry friends… ..on camera?That's exactly the dilemma we threw at Orlando Wood, CIO at System1, in his Fast & The Curious.

Mim Haysom’s world-beating, Cannes-winning One House initiative at Suncorp in 2022 was a big bold bet on innovative, mould-breaking marketing that Suncorp’s executive leadership and board only saw days before a documentary on the initiative was set to broadcast on Nine. “The first time the board saw One House, I took them into the auditorium and played them the 26-minute documentary three nights before it was going live on Channel Nine,” says Suncorp’s Executive GM, Brand & Customer Experience. “The accountability for creativity stops with me … I set myself up that way from the get-go.” Haysom is also the person who tells the CFO she needs incremental money for performance media – and not to siphon it out of brand. “Insurance search terms [at peak cost of living crunch] were 50 per cent up year on year. They are about 35 per cent up now. With that there is opportunity to pump more money into search to capture demand. So, I've absolutely been doing that,” she says. “But what I've been doing is writing business cases to say … we don’t touch brand … because if you haven't got that awareness, consideration, if you're not building trust in your brand – especially in insurance – then people won't convert in the lower levels anyway.” Legendary adman Sir John Hegarty couldn’t agree more. “The trouble is we live in a bubble called commerce, and the people out there don't – they live in a world called ‘engage me, entertain me’,” he says. It’s a challenge Val Morgan Cinema’s Guy Burbidge has been wrestling with for cinema. There’s an "awful lot more measurement conversations” which Burbidge says is a "good thing ... but it’s an increasingly binary conversation about reach and cost and not the power of a [media] platform and creativity. “We've gone down too much science, arguably, with too many ones and zeros and cost and reach and algorithms. The next piece of work for us is talking to the creative community to understand how do you take advantage of those cultural moments created by movies and cinema as they come up.”See omnystudio.com/listener for privacy information.

In this episode, we're joined by the legendary Sir John Hegarty, Iconic Founder and Creative of Bartle Bogle Hegarty (BBH) and The Garage Entertainment, and a pioneering figure in the world of advertising. He shares his journey and philosophy on creativity, leadership, and staying current in the ever-changing advertising industry. This episode is a must-watch for anyone seeking inspiration from one of the greatest creative minds.We Cover: 01:15 - Taking Risks & Founding BBH03:52 - The Importance of Valuing Creativity05:34 - Focusing on the Present Moment06:32 - How Ideas Change the World11:29 - Imagination vs. Data13:38 - The Power of Play16:39 - What It Feels Like to Have a Great Idea20:17 - Building a Creative Culture21:46 - Overcoming Fear as a Leader24:43 - How to Encourage Creativity in Others28:03 - The Importance of Human Connection30:56 - Why Collaboration Can Be Risky33:57 - The Role of Ego in Leadership35:39 - Starting a Business with Just a Suitcase40:07 - Sir John Hegarty's Advice to His Younger SelfDon't miss out on this powerful episode. 

The advertising exec behind some of the most successful adverts of recent decades shares some of the decisions that have influenced his career, including an early decision to accept a lower salary and instead pursue and opportunity that would bring him more opportunities. Sir John would go out to co-found successful agencies Bartle Bogle Hegarty, and Saatchi and Saatchi. Today, Sir John says he shuns five year plans, instead focusing on 'five minute plans' and says he tries to make each day as interesting as it can be. Production team: Producer: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison

Advertising executive Sir John Hegarty has created campaigns for some of the world's most famous brands including Levi's, Lynx, and Audi. He was a founding partner of Saatchi and Saatchi before co-founding his own firm, Bartle Bogle Hegarty, in 1982. But he believes that advertising today has lost sight of creativity, in its relentless focus on data and targeted advertising. He joins Ros Atkins to discuss his career, his theory of creativity, and the future of his industry. Presenter: Ros Atkins Producer: Dan Hardoon

He's one of the advertising world's living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way? New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

Knighted for his lifelong service to creative industries Sir John Hegarty has been central to the global advertising scene for over six decades. His passion for the business and belief in Turning Intelligence Into Magic has resulted in work that has influenced millions of consumers around the world - and inspired generations of creative people. https://www.businessofcreativity.com/ Hear each song chosen by every Five of My Life guest at: https://open.spotify.com/playlist/60PqJQ1rg6fverFMyKvdkG Follow The Five of My Life on Instagram: The Five of My Life (@thefiveofmylife) Contact Nigel at https://nigelmarsh.com/

Discover the secrets of iconic advertising with Sir John Hegarty, founder of BBH and a creative industry legend. From Levi's to Taylor Swift, Sir John shares how bold ideas shape brands and why creativity triumphs over data-driven strategies. Learn his take on marketing, the role of empathy in AI, and why great communication starts with understanding the problem. Packed with insights and inspiration, this episode is a must-listen for anyone passionate about creativity and innovation.

Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our insecurities about things like old age, poor health or thinning hair? Evan Davis speaks to Sir John Hegarty and Ian Gathard from the advertising industry and psychologist Juliane Beard, who studies how the brains of consumers work.Credits: Volkswagen "Eyes on the Road" advertising stunt Reebok trainers advertisement: "Lose the Beer Belly" Aviva home insurance advertisementProduction team: Producers: Simon Tulett and Michaela Graichen Researcher: Drew Hyndman Editor: Matt Willis Sound: Neil Churchill Production co-ordinator: Katie Morrison(Picture: Piccadilly Circus in London, Light Trails at night. Credit: Jonathan Herbert, JH Images via Getty Images)

Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty, iconic founder of BBH. Today we're talking about why they believe a creative revolution is necessary for the industry and why they are collaborating on a new course "Advertising Principles Explained" as the antidote.Timestamps00:00:00 - Intro00:02:22 - Have Oasis created the most effective ad of all time?00:16:13 - What can we learn from the history of advertising?00:22:43 - The advertising landscape when John started BBH00:28:04 - The next creative revolution - Advertising Principles Explained00:32:32 - The scientific evidence for emotional advertising00:38:38 - Who is doing the best, most effective advertising today?00:41:58 - BBH work with Lynx / Axe00:44:55 - Why we need more humour in advertising00:49:32 - Advice to CMOs for selling in this approach00:51:44 - When does Advertising Principles Explained launch?00:54:42 - Campaigns that didn't go well for Sir John Hegarty00:57:11 - What role do planners have in the success of the creative00:57:33 - How did they sell in flat Eric to Levi's00:58:34 - How to challenge clients to think differently00:59:13 - What emerging trends will shape the future of advertising01:00:05 - What skills will the CMO of the future need?01:02:58 - What trend needs breaking today?

Welcome to an audio-led edition of Unmade. Today we talk to one of the world's most celebrated advertising creatives, Sir John Hegarty.Further down, the Unmade Index lifts back towards 500 points, but Seven West Media slumps back to its four-year low.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade‘Take off those f*****g headphones' - Sir John Hegarty on why creatives need to stay connected to the worldAd agency BBH is among the most significant advertising agencies of the last half century. It may never quite have opened its doors in Australia - the closest it came was Singapore - but its local influence on advertising is still remarkable with many of its alumni having built agencies locally.Created four decades ago by John Bartle, Nigle Bogle and John Hegarty, BBH is now owned by Publicis.Sir John Hegarty - who also cofounded Saatchi & Saatchi and TBWA - is behind some of BBH's most celebrated ads. In February he'll be coming to Australia as part of his Business of Creativity course.In this wide ranging conversation with Unmade's Tim Burrowes, Sir John discusses the sliding doors moment early in his career as an art director when he ended up paired with copywriter Charles Saatchi; how a black sheep came to define his career; and the nature of creativity.He also explains his provocative premise that the reason why Sydney is not a great creative hub is because the weather is too good. "A lot of creativity comes out of struggle. You can't sit outside a lovely beach bar and have a beer. You've got to go in and have an idea.”Sir John also argues that the only way for creatives to stay relevant is to stay in touch not just with culture, but with their surroundings. “If you're a creative person, please, will you take those f*****g headphones off? Great creative people are absorbers. They absorb things around them all the time.”He also tackles the separation of media from creative agencies: “one of the greatest mistakes our industry made”.And he shares the anecdote of how his second thoughts about a weak campaign his agency had already sold in, became the acclaimed “Cream of Manchester” ad for beer brand Boddingtons.Further links:* Business of Creativity* Training Day:* The Stormtrooper Scandal* Apple TV: Stones in Exile* Disney+: The Beatles: Get Back* Hegarty on Creativity: There are No Rules* Leonardo Da Vinci by Walter Isaacson* Backstory book subscriptionToday's podcast was edited by Abe's Audio.If you're interested in retail media, don't forget that earlybird tickets are now on sale for the next edition of REmade on October 1. And our call for entries for the REmade Awards is now live.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Does your AI do what you need it to do? This episode is part of a series of conversations I've been having in partnership with the Cannes Lions Festival of Creativity. Over the last few weeks, I've been focusing my study of leadership through a single lens, the impact of Artificial Intelligence on the Creative Industries. I'd planned on ending the series with my interview of Sir John Hegarty, but I recorded two bonus episodes during Cannes that I felt were an important part of the conversation. Adam Tucker is the Global Account Lead at WPP for Mondelez, and he reached out to me after listening to the first few episodes in this series. He pointed out that while we were focusing on how AI will impact the process of how the creative industries work, we hadn't talked about how it is already changing the work itself. WPP has made a significant investment in AI. The press reports that it's spending about $318 million annually in WPP Open, a set of AI capabilities that are now available to its 35,000 employees around the world. Adam explained why from his perspective, this investment creates a competitive advantage. I'm not an AI expert, nor have I seen WPP Open firsthand, to pass any judgment on its capabilities, and whether it is in fact superior to other forms of AI that are publicly available. This conversation is not intended to convince you whether WPP has created a competitive advantage or not. What it does establish is one clearly differentiated benchmark in the ecosystem of AI that are now springing up across the creative industries, and therefore, it provides one measurement against which to evaluate your own relationship with artificial intelligence. I'll wrap this series this week with one more bonus episode and then a recap. In the meantime, thanks for listening.

Are you willing to dare?  This episode is the last in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes and during Cannes, we focused our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. This episode's guest is Sir John Hegarty. He's the Co-Founder of Bartle Bogle Hegarty and one of the most original thinkers of the last 40 plus years. Sir John is a reference point for an industry that has changed a lot, and also not very much over those four plus decades. The through lines that mattered, then still matter today. Confident, disruptive thinking. At a time when the future is waiting to be invented, like never before, Sir John's description of the atmosphere that leaders need to create is time tested. Only time will tell whether it is timeless. Next week, we'll have a couple of bonus episodes before I wrap up the series, and give you my thoughts on the impact of AI on the creative industries, based on the conversations that I've been having. In the meantime, thanks for listening.

Edited highlights of our full length conversation. Are you willing to dare?  This episode is the last in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes and during Cannes, we focused our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. This episode's guest is Sir John Hegarty. He's the Co-Founder of Bartle Bogle Hegarty and one of the most original thinkers of the last 40 plus years. Sir John is a reference point for an industry that has changed a lot, and also not very much over those four plus decades. The through lines that mattered, then still matter today. Confident, disruptive thinking. At a time when the future is waiting to be invented, like never before, Sir John's description of the atmosphere that leaders need to create is time tested. Only time will tell whether it is timeless. Next week, we'll have a couple of bonus episodes before I wrap up the series, and give you my thoughts on the impact of AI on the creative industries, based on the conversations that I've been having. In the meantime, thanks for listening.

Sir John Hegarty, Co-Founder of advertising agency, Bartle Bogle Hegarty (BBH) and a titan of the industry, delves into his extensive career that spans over seven decades and provides the inside track on one of the industry's most famous deals between BBH and Publicis…He opens up about the influences that shaped his career, from his art school education during the culturally transformative 1960s, to his critical role in founding Saatchi and Saatchi and later BBH. He recounts pivotal moments, the emphasis on brand and creativity, the strategic partnership with Leo Burnett and how they managed to preserve the agency's autonomy when they were acquired by Publicis.Joe explores Sir John's recent focus on demystifying creativity for businesses and leaders in every sector and how it can be used for innovation and to create competitive advantage. He discusses his passionate belief in creativity's power to uplift society, the advertising industry's current challenges and calling for a return to focusing on the quality of work over profit.In this episode, they also discuss:- The strategic growth and ethical considerations that guided Hegarty's agency decisions- Cultural shifts and their influence on advertising practices

Decca Aitkenhead is the Chief Interviewer of The Sunday Times and has interviewed countless big names, from Hillary Clinton to Madonna. As she wins yet another award for her writing, she reveals how she does it – and why body language is the key to getting the rich and famous to say things they might later regret. Also in the programme, we meet the creators of two TV formats that have been sold around the world. And can you teach creativity? The creative genius behind some of the world's most celebrated adverts says you can. Presenters: Katie Razzall and Ros Atkins Guests: Decca Aitkenhead, Chief Interviewer, The Sunday Times; Matt Bennett, Senior Executive Producer, Shine TV; Dean Nabarro, Co-founder, Magnum Media; Sir John Hegarty, Advertising Executive, The Garage Soho.

Katie and Ros explore the place of creativity in modern media, from advertising to game show formats. They talk to the producers behind ITV's The 1% Club and Channel 4's Hunted. They'll also hear about concerns over dating app Grindr's use of user data and talk to media regulator Ofcom about new research into how audiences feel about politicians presenting current affairs programmes. Guests: Christina Nicolotti Squires, Group Director, Ofcom; Decca Aitkenhead, Chief Interviewer, The Sunday Times; Matt Bennett, Senior Executive Producer, Shine TV; Dean Nabarro, Co-founder, Magnum Media; Sir John Hegarty, Advertising Executive, The Garage Soho; Josh Parry, Senior Journalist LGBT and Identity, BBC; Zoe Schiffer, Managing Editor, PlatformerPresenters: Katie Razzall and Ros Atkins Producer: Simon Richardson

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

We chat to Legend Creative Director, Commercials Director and Creative Floor 2024 judge Steve Hudson. Hear his inspiring story into ad land and his best lessons from John Webster, Frank Budgen and Sir John Hegarty to name but a few. Everything you need to know about getting your best work through market research and how to think of an idea when you just can't. This conversation will help make you a better Creative (even if you're technically not one). Check out Steve's ground-breaking work and creative education platform: thepowerofadvertising.com  Thank you to this episodes sponsor: boomcgi.com If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com

World-renowned creator of legendary ad campaigns for Levi's, Lego, and Audi, among others, Sir John Hegarty is Chairman & Worldwide Creative Director of Bartle Bogle Hegarty (BBH) where he presides over one of the most successful and creatively acclaimed agencies. Sir John started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He almost finished in advertising 18 months later, when they fired him. He joined a small ‘going places' Soho agency, John Collings & Partners. They did – out of town. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. Sir John left in 1973 to co-found TBWA, London, as Creative Director. The agency was the first to be voted Campaign magazine's Agency of the Year in 1980. He left in 1982 to start Bartle Bogle Hegarty. Four years later in 1986, BBH was also voted Campaign's Agency of the Year, and won the title once again in 1993. In addition, BBH became the Cannes Lions Advertising Festival's very first Agency of the Year in 1993. It also won the title again in 1994. Throughout BBH's two-plus decades, Sir Hegarty has been responsible for numerous accolades for the agency. Among his abundant award show honors, Sir Hegarty has taken home over 15 Clio's alone, and his Levi's 501 work is in the Clio Hall of Fame. since its inception in 1982 BBH has been named Agency of the Year more than six times, most notably by Campaign magazine, who also named BBH as their first-ever Network of the Year in 2004, Cannes, and others. Sir John's credits include Vorsprung Durch Technik for Audi, and Levi's' Bath and Launderette. His awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. More recently, he was awarded the D&AD President's Award for outstanding achievement in the advertising industry and chaired the 1999 New York Art Directors Advertising Show.

In the 1970's Mike Everett went straight from secondary school into advertising, starting in the mail room and eventually trying his hand at copywriting, at which he became an expert. In 1973, he began a 14 year stint at Collett, Dickenson, Pearce and Partners - one of Britain's most outrageously creative and prolific advertising agencies. He worked at Lowe International with Sir Frank Lowe as worldwide creative director. He's still at it, as creative partner at Anatomised - a digital, display and TV advertising consultancy. He's on the show to discuss his incredible career and also his book Methods of the Madmen, a behind-the-scenes look at some of the ads that made Britain great, giving a detailed look at the creative process and the struggles to bring some of the most adventurous adverts to life, working with the best film, art and creative directors of the time. Starring: Tony Brignull, Paul Collins, Mike Cozens, Graham Fink, Steve Harrison, John Kelly, Tim Lindsay, Dave Dye, Terry Lovelock, Sir Frank Lowe, Sir John Hegarty, David Abbott, David Hughes, Bill Bernbach, Sam Delaney, Peter Matthews, Sir Alan Parker, Sue peters, John Salmon, Paul Smith, Mike Townend, Alan Waldie, Graham Watson, Paul Weiland, Peter Souter, Martin Galton and many, many more. Buy the book and be amazed! https://a.co/d/gnF25Er Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a Text Message."The future of the creative industry will be thousands, hundreds of thousands of solopreneurs and micro businesses living in this sort of ecosystem that will come together around projects."David WebsterIn this episode you'll hear about:The evolution of work models: Exploring the evolving nature of work models, particularly in the creative industry & the need for a shift towards more flexible, decentralised approaches.Distributed talent: The value of assembling distributed teams of subject matter experts from around the world tailored to specific needs rather than hiring full-time employees.Mindset and adaptability: How to adapt your mindset to suit the changing landscape of work and embrace experimentation on a daily basis.Changing client-agency relationships: How the talent-driven vs customer-driven approach can rebalance this relationship, with clients needing to treat talent well to attract the best professionals.Intrapreneurship vs Entrepreneurship: Weighing up the challenges and benefits of both pathways and how to effectively maximise your experience in both.Key links:David's Ted Talk https://www.ted.com/talks/david_webster_building_a_more_human_centric_organisational_cultureBBDO https://bbdo.com/BBH https://www.bartleboglehegarty.com/Michael Baulk https://www.brandnewworld.ch/brand-new-salon/creative-minds/27742/michael-baulk.html Procter & Gamble https://anz.pg.com/Sir John Hegarty https://www.businessofcreativity.com/john-hegarty/Rishard Tobaccowala https://rishadtobaccowala.com/About our guestDavid Webster (https://www.linkedin.com/in/david-webster-aba90219/) is the CEO and Co-founder of The Carrot Collective. With almost 20 years experience in marketing and advertising, David has been at the forefront of some of the most innovative work in Asia for brands such as Nike, Netflix, Uber, Google and Samsung among others. He's won over 140 creative and effectiveness awards in his career and helped lead his previous agency to win AdAge International Agency of the Year in 2018.About our hostOur host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.  For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place. He also explains how great creative is better for the planet. Importantly, he's also here to tell us how we can all join his masterclass called 'The Business of Creativity'. The link to sign up is in the show notes for this show at www.thefuelpodcast.com. The free press of podcasting Learning from history Game changing works of art What one advert John Hegarty holds up as an example of the complete big idea Why companies need creatives at the top How to win a pitch Why brainstorms are boring Diversity Hiring the best What Sir John would like on his gravestone And why you don't put a tow bar on a Ferrari.. Learn more about your ad choices. Visit megaphone.fm/adchoices

Advertising legend Sir John Hegarty returns to the podcast to discuss why he created a course focused on the business of creativity. If you've listened to the podcast before you'll know how important I think creativity is to drive business results, and so when Sir John announced he was creating this course, I had to get him back on the podcast to discuss.Learn more about the course here.About Sir John HegartyHe was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising - Turning Intelligence into Magic' and ‘Hegarty on Creativity - there are no rules'.In 2014 John co-founded The Garage Soho, a seed stage Venture Capital fund that believes in building brands, not just businesses.Timestamps00:00 - Intro01:37 - Why clients want to see ads05:52 - Sir John Hegarty's top 5 ads06:47 - Ad 1: Audi - Villas07:41 - Ad 2: K Shoes - Creak08:41 - Ad 3: Levi's - Launderette11:24 - Ad 4: Xbox - Champagne12:06 - Ad 5: Levi's - Flat Eric17:16 - Has advertising got too serious?20:22 - The secret to pitching to a more rational audience23:58 - How to make the most of your agency relationship26:34 - Improving the brief29:45 - Have we lost the art of brand building?33:46 - The business of creativity39:39 - Collaborators on Sir John's Course41:41 - The production of the course44:33 - The legacy of Sir John Hegarty47:26 - The format of the course48:15 - Why training is important50:29 - The case for creatives in leadership52:36 - How would Sir John Hegarty launch a new agency

Around 70 million pairs of denim jeans are sold every year in the UK. They come in a dizzying array of shapes and styles, but the essentials haven't changed since they were first conceived in the Californian gold rush 150 years ago. Charlotte Stavrou and Amit Katwala continue their exploration of our culture of consumption by unpicking our abiding love affair with denim. Mohsin Sajid, denim designer and lecturer at some of the UK's top fashion colleges, takes us through the history of denim which originated as tough workwear, to its golden age of 1950s American youth culture. Meanwhile, Bryan Szabo who runs an annual raw denim fade competition - the Indigo Invitational - explains how denim allows wearers to leave an imprint on their clothes and tell a unique story. Sir John Hegarty discusses his agency's relaunch of Levi's 501 jeans in the 1980s when an irresistible combination of visual and music references made this item so desirable it became a symbol of rebellion in the Cold War. We hear from Nicolai Khalezin of the Belarus Free Theatre about how denim was used in Belarus to bolster a protest movement. Produced by: Ruth Abrahams and Emily Uchida Finch A Whistledown production for BBC Radio 4

Advertising executive Sir John Hegarty has created campaigns for some of the world's most famous brands including Levi's, Lynx, and Audi. He was a founding partner of Saatchi and Saatchi before co-founding his own firm, Bartle Bogle Hegarty, in 1982. But he believes that advertising today has lost sight of creativity, in its relentless focus on data and targeted advertising. He joins Ros Atkins to discuss his career, his theory of creativity, and the future of his industry. Presenter: Ros Atkins Producer: Dan Hardoon

Are ambitious marketers suffering from a 'Steve Jobs complex'? Is Sir John Hegarty right to say that marketers and most marketing is simply "boring"? Is there any point doing "purpose" in marketing"?These are among the key questions answered by a trio of media and advertising leaders who joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.Craig Tuck, chief revenue officer at Ozone, Rachel Forde, former UK CEO of media agency UM, and Chloe Davies, head of social impact at ad agency Lucky Generals, joined Oakes in front of a live audience at the Future of Brands venue in central London.The panel discussed key learnings from the event's invite-only brand leaders' club, in which some of the UK's top brand marketers discussed their challenges and how to improve the conditions for sales and advertising, as well as key insights from Oakes' interview with advertising legend Sir John Hegarty.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

What's the future of the advertising industry? The industry veteran who was behind some of the most memorable ads of the 80s and 90s speaks to Dougal Shaw about the rise of digital platforms and social media. Hegarty is a revered figure in advertising because of the famous brands he helped to build. He was a founding partner of Saatchi & Saatchi and co-founder of Bartle Bogle Hegarty (BBH). These days he is creative director of The Garage Soho, which invests in start-ups and helps to build brands. And Sir John also uses his own experiences of previous recessions to explain how he thinks companies can survive, and in some cases benefit from, a recession. Presenter/producer: Dougal Shaw (Image: Sir John Hegarty. Credit: Getty Images)

We're back for Season 2 with a banger!Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview - the second of which will be at our Future of Brands event in London (25/26 April). Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Sir John Hegarty is an iconic figure in advertising. His career goes back to the 'Mad Men' era of the 1960s and triumphs include his creation of the "Vorsprung Durch Technik" line for Audi. He's also the co-founder of The Garage Soho, an early stage investor and brand builder.This is taken from our How to be a CEO podcast. To hear the full episode listen here.This episode contains strong language. Hosted on Acast. See acast.com/privacy for more information.

Sir John Hegarty, awarded a Knighthood by Queen Elizabeth II for his services to advertising and Creative industries, Founder, Creative Bartle Bogle Hegarty (BBH) and The Garage Soho, now adds to his title, ‘The Imposterous First Birthday Edition Season Two Finale and Episode 50 Guest'. It's a lot. Welcome to the big time  SJH.John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970.  He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John's creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was knighted in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic' in 2011 and his book "Hegarty on Creativity - there are no rules" was published in 2014. In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in building brands, not just businesses. John has just launched a new online 8-week course, entitled The Business of Creativity, aimed to equip people with tangible tools to help win through the application of creativity.

Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with Campaign talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including Publicis Groupe's exceptional staff bonuses to cope with the cost of living, and where clients can go wrong on agency pitches.Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.Further reading:John Hegarty: the future of talent is about fluidity'BBH is like Jack Nicholson – maverick but establishmentFor more information on The Business of Creativity course, go to businessofcreativity.com. Hosted on Acast. See acast.com/privacy for more information.

Sir John Hegarty is an iconic figure in advertising. His career goes back to the 'Mad Men' era of the 1960s and triumphs include his creation of the "Vorsprung Durch Technik" line for Audi. He's also the co-founder of The Garage Soho, an early stage investor and brand builder. In this episode we talk about: The challenges of marketing in an ad-skipping eraWhy start-ups should create a movement, not a companyThe evolution of the advertising industry from the 60s to todayHow technology unleashes creativity, but why a good idea always worksAudi's first reaction to "Vorsprung Durch Technic" How to apply for investment by the Garage SohoFor more interviews, news and analysis pick up the Evening Standard newspaper or head to standard.co.uk/business Hosted on Acast. See acast.com/privacy for more information.

As we fall into our career paths and adult life, it can be so easy to assume that we're just not creative… but what if Holly told you, you really are? You see, when Holly met with Sir John Hegarty, founder of BBH and The Garage Soho, he was adamant that every single person on this earth is creative, it's just down to you to channel that creative energy. Sir John also highlighted that creativity is chaos, and that's okay – and this is the advice that has really changed Holly's life.  This week, while recalling this conversation, Holly shares her own struggles with feeling inefficient, and like she's not juicing every working minute effectively enough. Focusing on some of the brands Holly admires most, she reveals why they hold such a place in heart, and how using your freedom to be creative can actually be the key to your success, no matter who you are.  You can hear Sir John Hegarty's full episode here.  Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas, and topical, 'ungoogleable' business advice.

On this episode we sit down with a legend. Sir John Hegarty who speaks to us about how the practices may change in marketing, especially with the rise of creator, but the principles remain the same.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creatoreconomy #creators

It's 40 years since the founding of one of the most famous and iconic advertising agencies; BBH or Bartle, Bogle, Hegarty. Today I speak with founder, Sir John Hegarty to find out what it's been like to be at the helm of one of the world's most successful ad agencies for 4 decades.We take a look back over a long history of advertising to see what's changed, what we can learn and maybe what new techniques today are worth investing in. We touch on many of the great campaigns that come out to BBH, two of my favourites in particular being Levi's from the early eighties and more recently, Audi, which was in fact, one of their founding clients and spanned the entire 40 year history of the agency. As you would expect an amazing storyteller full of wit and wisdom and lots of great advice.Here's what we covered: How Sir John got into advertising What advice he would give after 5 decades in Advertising Why you should entertain rather than inform How advertising followed cultural trends Why advertising appears to be making worse creative but expect better results The lack of evidence for brand building via social media How BBH turned Levi's around and inspired their own agency positioning The making of Levi's iconic Laundrette advert Why the model ended up wearing Boxer shorts How Levi's ad revitalised famous music tracks The longest running BBH client How the ‘factory visit' inspired one of the most famous taglines Why being illogical can be the right thing to do Being defined by your work The importance of creative people at the top of the company How creativity helps solve business problems Advice to clients for how to get the best out of their agency How the audience ended up coming last in our priorities Why we are all making creative decisions and how to be more creative The importance of being Fearless and not being afraid to fail Advice for selling in creative ideas to clients The one piece of creative work John is most proud of Why purpose gets you on the pitch but doesn't win you the game Advice to a 20 year old John Links Follow me on Twitter: @uncensoredCMO Follow me on LI: LinkedIn My website: www.uncensoredcmo.com Email me: jon@uncensoredcmo.com

Have you ever wondered if the people running agencies, advertisement companies, and the like had it easier back in the day? Martin Bihl, the third generation of advertisement and creative direction work in his family, states that the past had its own unique challenges that today's agency owners just don't consider. Today we are going back in time and returning to the present to discuss not only how things have changed and stayed the same, but also to dive into relationships amongst your team and clients, and even potential future clients. This week, episode 124 of The Digital Agency Growth Podcast is about his lifetime in creative direction with Martin Bihl. Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Martin Bihl shares the importance of advertising and actionable steps you can take right now to create and hold symbiotic relationships with your clients. Martin Bihl has created campaigns and creative across a staggering number of client categories – from banks to beers to B2B and beyond – and marketing channels – from traditional print/tv/radio to guerilla to digital to sales promotion to event to things-that-don't-have-a-name-yet. He's worked at agencies in New York, St. Louis, Dallas, and Chicago, and with agencies all across the planet. He's taught marketing, advertising and branding to undergrads, international master's students and MBAs at a variety of universities in the Philadelphia area, and speaks regularly at schools around the country.Martin's writing has appeared in such diverse publications as McSweeney's, Advertising Age, New York Magazine, Eephus, More, and more, and he runs The-Agency-Review.com where he has interviewed such industry luminaries as Sir John Hegarty, George Lois and Luke Sullivan. Despite these things, he has no distinguishing characteristics, hobbies or interests and is utterly devoid of personality altogether.In this episode, Dan and Martin discuss the following:Bad advertising; where Martin has seen bad advertising work well, or at least better than expected, and how bad advertising works better than no advertising.The reason that in the long-term, the brand implications must be thought out before launching an advertising campaign, and how different campaigns may not pass legal.Examples of how clients can totally change the agency and ways in which to allow that collaboration to continue through a positive agency-client relationship, and ways it could fall apart.How to get the upside of “tribe” without the downside of “tribalism”, and if that's even possible, in advertising.This episode is perfect to jog creative ideas and sit down with some bigger thinking here. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Martin Bihl:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

How does the truth influence great ideas? This week's Rethink Moment is a marketing masterpiece from 1985: a game-changing Levi's TV commercial known simply as Laundrette. Rachel is joined by Sir John Hegarty - the creative director behind Laundrette - to think differently about this seminal moment and uncover the power of the truth in storytelling. Watch Laundrette here: https://www.youtube.com/watch?v=wT4DR_ae_4o To keep rethinking with Rachel, subscribe to her newsletter: https://www.linkedin.com/newsletters/rethink-with-rachel-6625780695937626112/

"Getting your face smashed in all over the world is very underrated" In this episode, John is joined by Lorenzo Bruno Nero Dallaglio OBE, better known as Lawrence Dallaglio, a legendary rugby union player and former captain of the England rugby team. He is also the founder of Dallaglio Rugby Works, a charity that use the values of the sport to help reengage disadvantaged youth. Lawrence talks about the many sacrifices that not just he, but his entire family made throughout their lives in order to succeed. From his parents immigrating to the UK to the many sacrifices he made in his journey to becoming an elite sportsman, Lawrence explains how unconditional love is really at the centre of it all. Twitter Instagram Dallaglio Rugby Works In this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Productions. WebsiteInstagram See acast.com/privacy for privacy and opt-out information.

To access the available transcript please use the following link: https://bit.ly/3oymjPlAdvertising powerhouse and inspirational female leader, Rosie Arnold, started her career in advertising moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying Fine Art at Central St Martins. Under the mentorship of Sir John Hegarty himself, Rosie worked her way to the top, resulting in a position on the board and as Executive Creative Director. Her motivation and passion to do mould-breaking creative work with like-minded people saw her lead some of the most influential advertising campaigns in the UK. From flipping the lense on Pretty Polly stockings to using a catchy rap song to promote Yeo valley yoghurt, her ability to communicate by thinking outside of the box is second-to-none. We talk to Rosie to find out what it is like to be a female leader in what was - and to some extent still is - a heavily male-dominated industry. We are also going to delve into creative responsibility and advertising's role in society. Ending with some creative tips for you and your students…Rosie's website: https://rosiearnold.co.uk/ 

In this episode of WFA's Better Marketing Pod, David speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade

This week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John Hegarty takes us through his era defining career and shares his thoughts on the marketing world with us.

"I feel a determination that we can do better" In this episode of Sacrifice and Success, Sir John Hegarty sits down with Lord Daniel Finkelstein, OBE, a renowned journalist and politician.Daniel has enjoyed a long career at the boundary of where media and politics meet, having worked closely with MPs and party leaders and as Executive Editor of The Times newspaper. He considers himself very fortunate to be where he is today, and chats with John openly about his and his family's relentless optimism, a fact which may surprise given his parents' experiences of the Holocaust. Daniel explains eloquently that his family's survivorship does not define them, and that he learned a lot from their sense of humour and choice to focus on the important stuff in life.Twitter In this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Productions. WebsiteInstagram See acast.com/privacy for privacy and opt-out information.

"A bomb could go off in my studio and I'd barely notice"In this episode of Sacrifice and Success, Sir John Hegarty sits down with Sophie Birdwood, London based painter and artist.At the age of 34, Sophie we diagnosed with Retinitis Pigmentosa, a degenerative disease that is slowly eroding her vision. Sophie discusses with John how her pre-existing chronic depression has actually helped to cope with her experience, by giving her a uniquely positive perspective on unfortunate circumstances.Sophie goes into how her art practice is evolving as her eyesight worsens, and how she will continue to grow and develop as an artist as she slowly loses her vision.InstagramIn this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Studios. WebsiteInstagram See acast.com/privacy for privacy and opt-out information.

“Talking no risk is the biggest risk"In this episode of Sacrifice and Success, Sir John Hegarty is joined by actress and author, Andi Osho.Andi recounts her life from budding comedian to actress, as well as her most recent transformation to the author of her debut novel Asking For a Friend. Andi talks about the life experiences she has had to sacrifice to lead a creative life, and the choices she consciously made to forge her successful career.WebsiteInstagramIn this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Studios. WebsiteInstagram See acast.com/privacy for privacy and opt-out information.

"With any big choice, we sacrifice one thing to pursue another."In this episode of Sacrifice and Success, Sir John Hegarty is joined by conflict and event photographer, Andre Camara.Andre tells John how he famously risked his life to photograph the drug wars of the 1980s in Rio’s Favelas; and how this early life experience inspired the film City Of God.John and Andre discuss the many sacrifices necessary for a conflict photographer and his decision to amputate his leg after complications from a car accident.WebsiteInstagramIn this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Studios. WebsiteInstagramThis episode was recorded at the end of 2020. See acast.com/privacy for privacy and opt-out information.

"My daughter saved my life."In this episode of Sacrifice and Success, Sir John Hegarty is joined in the studio by TV presenter and personality, Gail Porter.Gail dives into how she went from Edinburgh school girl to one of the most sought-after hosts in 90's television. Gail and John discuss the infamous photo of Gail that projected onto Westminster by FHM and the rocky journey of subsequent years through alopecia and homelessness and how she has come out the other side thanks to her daughter.InstagramIn this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Studios. WebsiteInstagramThis episode was recorded at the end of 2020. See acast.com/privacy for privacy and opt-out information.

Dan and Hugh virtually meet up with the legend that is Sir John Hegarty. I'm not sure what else to add in this intro as... well.... its John Hegarty. He's a frikkin' legend. Just listen in..... it's a proper belter this one. Visuals [as if you need them for this one] - https://getbehindthebillboard.com/2021/02/11/episode-26-sir-john-hegarty/

“When we understand how fragile life is, ironically is when we’ll be most powerful."In the first episode of Sacrifice and Success, Sir John Hegarty is joined in the studio by R&B singer-songwriter, Joel Culpepper. Joel discusses his career journey from being a Learning Mentor, helping vulnerable children with behavioural difficulties, and his decision to give up this grueling but rewarding position to focus solely on his music career. John and Joel discuss not only this sacrifice but the importance of authenticity in bringing meaning to Joel's debut album Sgt Culpepper; out in July, 2021. SpotifyWebsiteInstagramIn this series, Sir John Hegarty chats to inspiring people in the creative industries about what they had to give up to be where they are today. Make sure to subscribe to the podcast on your platform of choice to catch all future episodes.This podcast is brought to you by Electric Glue, an independent media agency, who specialise in using the 'art of sacrifice' to help brands navigate a complex media world.WebsiteLinkedInThis is a Soho Radio Originals Podcast by Soho Radio Studios. WebsiteInstagramThis episode was recorded at the end of 2020. See acast.com/privacy for privacy and opt-out information.

Sacrifice and Success is a podcast that looks at what we give up in order to thrive. Hosted by Sir John Hegarty, Chairman of independent media agency Electric Glue.In this brand new podcast, John will be talking to successful people about what they have sacrificed to be where they are today and delve into the true meaning of sacrifice in the modern creative world.In series one we'll hear from a range of creative people such as event and conflict photographer Andre Camara, TV presenter and personality Gail Porter as well as singer-songwriter Joel Culpepper, about the sacrifices they have made to be where they are today.Don’t forget to subscribe to the podcast to catch each monthly episode. See acast.com/privacy for privacy and opt-out information.

Parental guidance necessary. Ira Pastor, ideaXme life sciences ambassador, interviews internationally famous advertising executive Cindy Gallop, founder and CEO of IfWeRanTheWorld, MakeLoveNotPorn, and Cindy Gallop LLC. Ira Pastor Comments: Cindy Gallop is an internationally famous advertising executive, public speaker, founder and former chair of the US branch of global advertising firm Bartle Bogle Hegarty (now part of French multinational advertising and public relations company Publicis Groupe), and more recently founder of both the IfWeRanTheWorld and MakeLoveNotPorn companies, as well as her own brand and business innovation consultancy, Cindy Gallop LLC. Cindy Gallop: Ms. Gallop joined Bartle Bogle Hegarty in 1989, rising to chair of its US unit and was responsible for a range of major corporate accounts including Coca-Cola, Ray-Ban, and Polaroid, and has been given the Advertising Woman of the Year award from the Advertising Women of New York organization. She formed MakeLoveNotPorn in 2009 to provide a platform for people to post real-world sex videos, later published a book, “Make Love Not Porn: Technology's Hardcore Impact on Human Behavior”, and launched MakeLoveNotPorn.tv in 2012, a video sharing site designed to make real world sex socially acceptable and socially shareable. In January 2010, Ms. Gallop launched IfWeRanTheWorld, a web platform designed to turn good intentions into action, by allowing people, brands, and companies to easily perform, trade, and coordinate "micro actions." Ms. Gallop studied English Literature at Somerville College, Oxford University, receiving an MA in English Language and Literature, followed by an MA from Warwick University in Theater of the European Renaissance. On this ideaXme episode we will hear from Ms. Gallop about: The origins and ideas behind MakeLoveNotPorn. The burgeoning trillion dollar industry of sex-tech. Her work with AARP on its Disrupt Aging campaign and her mission to eliminate ageism in advertising. About the IfWeRanTheWorld organization. Credits: Ira Pastor interview video, text, and audio. This interview is in American English. Follow Ira Pastor on Twitter:@IraSamuelPastor If you liked this interview, be sure to check out our interview with Sir John Hegarty! Visit ideaXme here: www.radioideaxme.com Follow ideaXme on Twitter:@ideaxm On Instagram:@ideaxme Find ideaXme across the internet including on iTunes, Amazon Podcasts, SoundCloud, Radio Public, TuneIn Radio, I Heart Radio, Google Podcasts, Spotify and more. ideaXme is a global podcast, creator series and mentor programme. Our mission: Move the human story forward!™ ideaXme Ltd.

Andrea Macdonald, founder of ideaXme interviews Sir John Hegarty. Sir John Hegarty, co-founder of global advertising and communications company BBH (Bartle Bogle Hegarty) and founder of The Garage Soho, Investment Company is one of the world’s most awarded and respected creatives in history. He has written 2 best-selling books with a possible third in the pipeline. Current books, Creativity: There Are No Rules and Advertising: Turning Intelligence into Magic have not just been benchmarks for both the creative and communications industries, they have inspired disruptors and innovators working across a myriad of seemingly unrelated sectors. At the heart of Hegarty’s work, his creativity, business ethos and indeed his philosophy of life stands one word. That word is “truth”. Listen to this ideaXme interview or read the transcript of the interview below to learn of how truth and creativity combined has rocketed Sir John Hegarty to the top of the creative world.   "The foundation of any long-term relationship is probably two things, love and truth. You can't have love without truth. So, truth comes first. What you're trying to do is constantly build the truth." Sir John Hegarty, ideaXme interview. For the full transcript visit www.radioideaxme.com Sir John Hegarty’s Career: Hegarty has been at the forefront of the global creative advertising industry for over 50 years, from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, which was founded in 1982 and sold to Publicis in 2012. In 2014, building on this legacy, Hegarty founded The Garage Soho, an investment company with creativity at its heart. “Sometimes marketing is not enough. You need to change the product”. Sir John Hegarty, ideaXme interview The Garage Soho: The Garage Soho is an early stage investor and brand builder. They invest between £100K - £500K into companies' pre-series A with a focus on technology enabled consumer brands. The team work closely with portfolio companies on their brand strategy, creative and media partnerships from the outset and throughout their journey to exit. Companies are chosen on the basis of “their potential to change the world”. Bartle Bogle Hegarty: Sir John Hegarty founded Bartle Bogle Hegarty with John Bartle and Nigel Bogle. The agency soon became one of the most famous and awarded advertising agencies in the world. Today, BBH’s 7 offices worldwide include London, New York, Singapore, Sao Paulo, Shanghai and Mumbai. John, was responsible for campaigns for Levi’s such as the ground-breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette. As a bi-product sales of boxer shorts went through the  roof. He created the tagline 'Vorsprung Durch Technik' for Audi and picked Brad Pitt to star in a commercial for Levi’s. He pioneered the importance of music in commercials, earning BBH nine number 1 hits. John also oversaw the first viral phenomenon to hit the headlines, the furry yellow puppet Flat Eric for Levi’s, who kicked Eminem off the number 1 singles slot in 1999. "You never really leave BBH" Sir John Hegarty comments on his departure from BBH in 2012, ideaXme interview Awards:  In 2007 he was Knighted in the Queen’s birthday honours. John has also won numerous golds awards at D&AD, Cannes and British Television. He has been bestowed with the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame. Hegarty sits on the Board of Trustees of the Design Museum. In this interview: John answers questions from: -Simon Anholt, author, researcher, policy advisor and global intellectual and Alan Firmin, founder and CEO of Tribal Heart, who spent 20 years as a creative director at FCB, Y&R and VML and more recently as a lecturer at University of London. John talks of: His career, philosophy and business ethos as well as the importance of creativity as a force for good. Potential of "truth" to transform not just creativity but the world. His application of "the truth", from his creative work to managing his vineyard in France. What he would like you to see. Where companies should start with Corporate Social Responsibility. Why he'd like you to watch The Romantics tv series His trust in ideas. The one global challenge that he would like to address with his creative power. Interview credits: Andrea Macdonald, founder ideaXme. ideaXme is a global podcast, creator series and mentor programme. Mission: Move the human story forward™. Find ideaXme on all major podcast platforms. Connect on Twitter @ideaxm on Instagram @ideaxme

Sir John Hegarty, Founder and Creative Director of Bartle Bogle Hegarty (BBH) and Founder of The Garage Soho, shares his wisdom and knowledge about how he navigated through life to build one of the most admired global Advertising Agencies. John talks candidly about his life and offers advice about education and creativity. He stresses the importance of becoming great at one thing as that will make you powerful. Lots more insights. Tune in and enjoy!

Chuck Berry is just one of the tunes Sir John plays during this hour of terrific radio. We hear from Sir John Hegarty  all about his life as an advertising executive and what it was to be a founder of the worldwide ad agency Bartle Bogle Hegarty. 

Sir John Hegarty is the British Adman extraordinaire, and the industry's favourite contrarian. He's the founder of BBH, one of London's best established and most successful ad agencies, and the brains behind decade-defining campaigns for Levis, Audi, British Airways and Johnny Walker.  This is an episode from the Gentleman's Journal archive — we recorded it back in the summer of 2018, but it's only just seen the light of day. Thankfully, Hegarty's advice, Oracle-like insight and counterintuitive outlook are timeless.  In this episode, we spoke about how humour can always save a campaign; about the birth of Flat Eric; about how, actually, you don't learn much from your failures; and about how storytelling gave birth to the modern human race. 

Sir John Hegarty was the Founder and Worldwide Creative Director of BBH. He is one of the most legendary figures in advertising history. John started his career in 1965 as a junior art director in London. By the late 60s he was a founding partner of Saatchi & Saatchi. In 1973 he co-founded TBWA London. In 1982, John joined forces with partners John Bartle and Nigel Bogle to found BBH, which quickly became one of the most revered global agencies of the three plus decades to follow. BBH won every award and accolade imaginable, including being named the first ever “Agency of the Year” at Cannes in 1993, then again in 1994. Throughout his career, John led paradigm shifting campaigns for clients like Levi’s, Audi, Lynx and Johnnie Walker. Among his many legacies, he helped pioneer the importance of music in commercials, with BBH helping propel nine #1 hits over the years. In 1994, he was awarded the D&AD President’s Award for outstanding achievement. In 2005, he was given the Clio Lifetime Achievement Award, and inducted into the One Club Hall of Fame. In 2008 he was inducted into the Art Director’s Club Hall of Fame. In 2011, he became the first ever recipient of The Lion of St. Mark award at Cannes for lifetime achievement. In 2007, John received a knighthood for services to advertising. Today he leads the Garage Soho, an investment firm and consultancy for early stage consumer brands.

Bartle Bogle Hegarty is still one of the most respected agencies in the world of advertising and the creative founder, Sir John Hegarty, is one of the most revered names. Such is his renown that in 2007 he was knighted for his services to advertising. (Mine is still in the post.) Sir John and I formed a close relationship while spending several minutes in a lift together in a hotel in Cannes in 2006. I felt that was a strong enough bond to ask him on the podcast and, it being the lockdown and everything, he couldn’t think of a reason not to. For those of you who wonder why John is on this New Zealand advertising podcast I should point out that his wife is a Kiwi and that they come over here every February to get away from the London winter. Subjects we discussed include his love for New Zealand, where he gets his suits, why he hates scams, his Cannes jury experiences, who is the great unsung hero of world advertising, and how we should look to come out of Coronavirus lockdown. Many people sent in questions, and I asked as many of those as he had time for. It was a lot of fun; I think you’ll enjoy a listen.

Paul Davies is Consumer Marketing Director at tech giants Microsoft. A company he has been at for 13 years and counting. He is also a fellow podcaster with his Makers of the Universe show - a look at creativity and celebrating all of its forms. Guests so far have included CEO of The Dots, Pip Jamieson, Suede frontman Brett Anderson and the legendary advertising executive Sir John Hegarty. He’s an award winning and highly respected marketer and was included in Campaign Magazine’s Power 100 in both 2017 and 2018, and last year was named in Marketing Week's Top 100 Marketers. He also holds a number of non-executive board roles in the arts and culture sector including as board trustee at Punchdrunk and the BookTrust. In this chat you will find some great insights on the role of well… insights, another topic Paul is passionate about Storytelling and the strengths and weaknesses of sports sponsorship from an outsiders point of view. During our conversation Paul talks about the 'will a robot take your job?' test, you can find that here https://www.bbc.co.uk/news/technology-34066941 We also talk about the Surface 3 campaign called 'Shadow Posters' which was developed by our mutual friend, Steven Woodgate https://www.campaignlive.co.uk/article/microsoft-shadow-posters-mccann-london/1496928 Produced by SQN, find out more about what we do at www.sqn.agency --- Send in a voice message: https://anchor.fm/something-quite-new/message

Advertising powerhouse John Hegarty is a living legend. He’s the man who put Nick Kamen into a laundrette for Levi’s and gave Audi the immortal ‘Vorsprung Durch Technik’. He’s won golds at every industry awards known to man and founded our beloved BBH. The original black sheep talks to our host, Daniella Isaacs, about everything from wanting to be the next Picasso to starting his own agency and all the rules he’s broken along the way.Black Sheep is produced by Black Sheep Studios with Daniella Isaacs for BBH. It's recorded, mixed and mastered by our friends at Soho Radio, and the music is by Daniel Lovegrove. See acast.com/privacy for privacy and opt-out information.

It's the final episode of the year, and the conclusion to this 2 part festive special - concluding with some very special ‘letters to my younger self.’     In the second part of this special Holly revisits episodes from past six series and reflects on the incredible guests she's hosted, and the advice they've shared over the past year. These conversations recount themes such as female entrepreneurship and how failure can lead you to the path of success.     The Christmas Special episode features highlights from some of the 60 founders, from Richard Reed, Levi Roots and Sir John Hegarty to Jo Malone, Ella Mills and Joe Wicks and many others - all sharing key moments of highs, lows and their personal philosophy.  This collection of conversations shows how courage, determination and good intentions can take you to places far beyond your own imagination, to create positive change in the world.    Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals.     Follow Holly on Instagram: instagram.com/hollytucker/?hl=enn 

It's Holly's best bits! These two extra special bonus episodes are for you to enjoy over the festive season!   In this two-parter Holly looks back over the past six series and reflects on the incredible guests she's hosted, and the advice they've shared over the past year. These conversations centre around key themes from determination and branding to community leadership and doing good… no small feat!   The Christmas Special episodes features highlights from all six seasons, from Richard Reed, Levi Roots and Sir John Hegarty to Jo Malone and Henrietta Morrison recounting the events that led them to build their businesses.   This collection of conversations show how courage, determination and good intentions can take you to places far beyond your own imagination, to create positive change in the world.   Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals.    Follow Holly on Instagram: instagram.com/hollytucker/?hl=enn

Sir John Hegarty, legendary adman and expert on creativity, discusses the art of creativity. John shares the stories behind famous ad campaigns, such as the Levi's commercials in the 80's including the famous Laundrette ad. We also discover how the wonderful Flat Eric was born, remember him? John reveals why creative teams work best in pairs, and we discuss why Soho attracts so many outsiders and the creative community. Stay to the end of the podcast, and we ask John about his unusual hobby which not many people know about (until know, that is).If you enjoyed the podcast, please like, subscribe, or comment. You can find us on Instagram (just search for Makers of the Universe). And you can email us on makersoftheuniverse@outlook.com with any feedback or ideas.

The US is home to 15 of the world’s 20 most valuable tech firms. In Europe we have one. Big Tech is unquestionably a stateside thing. Silicon Valley is where the smart ideas find the most willing piles of money. America is also where controversy rages loudly over how to bring the tech giants to heel, so that they act in the public interest. Tech tycoons have faced roastings in Washington for their firms’ privacy lapses. Elizabeth Warren, a senator who is running for president in 2020, wants Facebook to be broken up. She wants a platform utility to be defined as any internet entity with global revenues over $25 billion. In Europe the recently re-appointed competition commissioner Margaret Vestager has said: “we’re trying to get a hold on this industrial revolution that’s happening right now...it’s very important to get up to speed quickly.” The author Franklin Foer has argued that tech is different from the sort of monopolies run by robber baron oil tycoons and bankers in the previous two centuries. “More than any previous coterie of corporations , the tech monopolies aspire to mould humanity into their desired image of it. They believe that they have the opportunity to complete the long merger between man and machine - to redirect the trajectory of human evolution.” The heat is on. Eric Schmidt, who recently left the board of Alphabet, said during his tenure as executive chairman : “I wake up in the morning and I fight regulation. It’s what I do. It’s my job.” His company has now been censured and fined by the EU three times since 2014 and earlier this year got a ticket for $1.7 billion. The share price went up. When it comes to competition Big Tech likes to muscle out or acquire any threatening minnows with promising ideas. The FANGS hoovered up 436 companies in the last ten years. Where the argument was once - “It’s free! How can we be anti-competitive if customers aren’t paying for our service” is heard less frequently these days. So, what is to be done? Governments are frequently ham-fisted when it comes to regulating industries about which they have scant understanding. Where has the trust gone? This podcast includes interviews with Eithne O’Leary, President of SNEL and head of Group, London, Stifel and also Peter Globokar of Stifel; Baroness Denise Kingsmill one time Deputy Chair of the UK Competition and counsel in anti-trust matters to Microsoft; Sir John Hegarty, one of Britain’s most esteemed ad men and now early stage tech investor; and Rachel Coldicott, CEO of the think tank doteveryone. To find out more about the Social Justice in Tech or other Jericho programmes, please get in touch. To subscribe to Jericho podcasts, click here. To work with Jericho as a client, please drop us a line or give us a call.

Design Your Life podcast E021 with Vince Frost in conversation with British advertising legend and all-round creative luminary, Sir John Hegarty. One of the most successful, awarded and respected men in advertising, John is an international luminary of the creative scene. A household name in London, he's an uncompromising creative person, accomplished author, rule-breaker and game-changer, who has spent six decades generating ideas that have changed the world. John co-founded TBWA in 1973, before starting Bartle Bogle Hegarty in 1982 with his friends and colleagues, John Bartle and Nigel Bogle. He was creative director of BBH for 30 years, where he created some of the defining campaigns of the decade, such as Audi's “Vorsprung durch Technik” and “The Lynx Effect” for Unilever, which turned Lynx into a global bestseller, as well as the infamous ‘launderette' campaign for Levi's, which sold over 2 million boxer shorts in one year. In 2007, John was knighted for his services to the advertising and creative industries. In this episode, John talks about idiots in the industry and how the management running the show will inevitably lead to another creative revolution in advertising. “Creative people make the changes”, he says. “They need to come back and fight for what they believe in.” A champion of storytelling, a master of challenging the status quo and a true ideas man; on the list of inspiring creative people, he's at the top. Stay tuned for the next episode featuring Andrew Simpson, Industrial Designer & founder of Vert Design. https://www.thegaragesoho.london/about https://www.frostcollective.com.au/ See omnystudio.com/listener for privacy information.

Design Your Life podcast E020 with Vince Frost in conversation with Andrei Dolnikov, Russian-Australian Interior Architect, Architectural Visualiser and Orthodox Hasidic Rabbi. Andrei Dolnikov came to Australia as an 11-year old Russian immigrant with nothing but his family, $2,000 and a Persian rug. After graduating art school in Australia, he made the pilgrimage to Israel where he spent six years living in Jerusalem studying to become an Orthodox-Hasidic Rabbi, rediscovering the spiritual roots that he had been denied while growing up in the Soviet Union. Now, Andrei is a visionary creative leader who specialises in bespoke, considered and memorable architectural images. He started his own business in his spare room in a small Sydney apartment, jokingly referred to as “Suite 9”, after working as a visualiser in Pittsburgh (USA). He has since guided Binyan – a now international studio with locations all over the world – to its place as a leader in the field. In this episode, Andrei reveals his story of discovering his spiritual roots, creating a business in a 2-bedroom apartment while studying full time, working as a practicing rabbi and caring for a wife and two kids. He shares how bringing together the “seemingly contradicting” threads of his life are what excites him most, and how he himself strives to break stereotypes by being a living contradiction: “I want to be the Hasidic *and* the hipster.” Stay tuned for the next Design Your Life episode featuring British advertising legend Sir John Hegarty! binyan.com.au frostcollective.com.au See omnystudio.com/listener for privacy information.

In a world exclusive ad legend, Sir John Hegarty lets loose in his podcast debut. Sir John talks about industry idiots and the coming creative revolution.

In this bonus episode from the Cannes Lions International Festival of Creativity, we're joined by advertising legend Sir John Hegarty and Corinne Woods, CMO of the U.N. World Food Programme. They tell us about the heartbreaking PSA they just launched at Cannes to help alleviate famine in war-torn regions around the world.

What does it mean to be creative? Can dreams unlock our potential? And is it possible to make a living out of creativity and still get your eight hours a night? We put all these questions and more to a man who has lived and breathed creativity over a career so rich and varied he was knighted for it: Sir John Hegarty. The advertising genius sat down to talk about his experiences leading creative powerhouse Bartle Bogle Hegarty (better known as BBH), the changes he’s seen in creative culture and why he thinks creatives should be fearless - but he doesn’t like risk.

In this episode, Holly meets the legendary Sir John Hegarty, founder of BBH advertising agency and The Garage Soho. With a phenomenal creative career, John was the first ever person to be Knighted for his services to the advertising and creative industries and his BBH agency has been named Agency of the Year more than six times. John started out in the advertising world in the 60’s, moving up the ranks quickly and helping to set up agencies TBWA and the infamous Saatchi and Saatchi. Then founding his own business in the mid 80’s, John started to become famed for his groundbreaking work, securing clients such as Audi and Levis within months. A conversation filled with inspiration, knowledge, wisdom - this episode will leave you empowered with a new perspective on brand, and a clear mission to find the creative twist in everything. Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals. Follow Holly on Instagram: instagram.com/hollytucker

This week Holly speaks to investor Tom Teichman, the founder of Spark Ventures & The Garage Soho.  Known as ‘Britain’s most-successful digital start-up backer’ Tom has invested in companies such as LastMinute.com, Moshi Monsters and Made.com.  He also played a key role in Holly's business journey, when he invested in Notonthehighstreet. Together they recount the serendipitous way in which Tom and Holly met, and the incredible journey they embarked on. Now Tom runs his latest venture from his Soho townhouse incubator office with his co-founder, the advertising guru Sir John Hegarty. Investing and mentoring small businesses with a focus on technology-enabled consumer brands.  In this conversation, Holly and Tom discuss his incredible journey from arriving in England as a refugee, taking inspiration from his entrepreneurial parents, to becoming one of the most well known and respected venture capitalist investors in Britain.  A highly personal interview, Holly and Tom discuss the importance of intuition and emotion in business, how finding the ying to your yang in a business partner makes for a stronger business, and the key points he looks for when investing in a business.  Find tickets to Conversations of Inspiration Live at https://holly.co/events/  Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals.   Follow Holly on Instagram: instagram.com/hollytucker/?hl=en

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This second of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe continues the theme of Part 1 by quizzing a host of top movers and shakers, including Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VMLY&R London who is relocating to the agency’s New York office, among others.

Imagine the world’s most awarded advertising school. Perhaps you’re picturing it housed in an imposing campus of magnificient Edwardian buildings made of stone and marble, or a gleaming high rise in midtown Manhattan. In fact you’ll find it on the top floor of a former church and nightclub in a South London neighbourhood. Its unexpected characteristics don’t end there - from the curriculum design to the class size, the mentors to the learning outcomes. It’s called the School of Communication Arts, and its Dean is Marc Lewis. In this entertaining and enlightening conversation, we talk about Marc’s personal journey from comedy clubs and tech startups to the world of education, coming back from a mental health crisis, and what it means to find your Telos. And there is a little bit of swearing, so listener discretion is advised. Episode overview 03:00 Marc's origin story - from stealing car radios, to copywriting and comedy clubs 17:00 Selling a company, and finding Telos 23:00 SCA v.10 27:00 How v2.0 got going in 2010, and being equipped for diversity 35:00 Inside the curriculum Wiki 42:00 Customizing learning design 51:00 AI, technology...and why didn't cover it in this episode About Marc Marc Lewis was a scholarship student at SCA when it last existed in the 1990s. He left to work for Leo Burnett as a writer, but ended up creating technology companies. Marc’s start-ups created over £50m in shareholder value. but he fell out of love with money and wanted to do something more meaningful. A heart-to- heart conversation with Sir John Hegarty and Rory Sutherland led to the re-opening of SCA in 2010. John and Rory became founding Governors. Marc runs the SCA learning experience. If he’s not in SCA, then he’s teaching at a Chinese or a French ad school, or out bringing live briefs into the classroom. --- Support this podcast: https://anchor.fm/tickets/support

Sir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.

Sir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.

Our guest this week is the advertising giant Sir John Hegarty. As the co-founder of ad agency BBH and creator of acclaimed campaigns for brands such as Levi’s, Audi, BA and Johnnie Walker, Hegarty has been a leader in the advertising industry for more than 50 years. In our interview with him he reveals some of his creative tricks (lose the headphones) and “when the world zigs, zag” – words which went on to become the BBH’s mantra.

Since it’s episode 75 of the Arrest All Mimics podcast, somebody allowed me to slip through the net to spend an hour with one of creativity’s greatest minds. Sir John Hegarty is quite simply an advertising legend. He is one third of BBH, advertising agency renowned for their innovative campaigns. With half a century of work in the creative industry under his belt, John talks about what exactly constitutes creativity. It’s one of the big questions in life and somehow, he manages to make it all sound so easy. As the creative director behind the iconic Levi campaigns of the 1990’s, including iconic yellow puppet, Flat Eric, John explains how he had to fight for the idea to switch to a puppet hero for a fashion brand. He also made the decision to use vorsprung durch technik in its native German form for Audi’s campaign. How crucial is positive thinking and turning a disadvantage into an advantage? We break down the fundamentals of creativity and why fun, passion, observation and irreverence play such integral roles in achieving greatness. What is creativity to you? @arrestallmimics on Twitter