Podcasts about ethos3

  Captivate and engage your clients through storytelling. Use real world examples of how plans have benefited clients in a time of need.   Read the text version   Register with Ritter Insurance Marketing: https://app.ritterim.com/public/registration/   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 4 Effective Techniques for Closing Insurance Sales: https://link.chtbl.com/ASG535 Best Practices for Video Calls: https://link.chtbl.com/ASG597 The Best Books for Insurance Agents: https://link.chtbl.com/ASG590 Why Client Retention Should Be Your Top Priority: https://link.chtbl.com/ASG581 Why Go About Your Business in an Ethical, Compliant Fashion? https://ritterim.com/blog/why-go-about-your-business-in-an-ethical-compliant-fashion/ Why Trust Is an Insurance Agent's Most Important Non-Renewable Resource: https://ritterim.com/blog/why-trust-is-an-insurance-agents-most-important-non-renewable-resource/   References: “5 Elements of Plot and How to Use Them to Build Your Novel.” Author Learning Center, Author Learning Center, www.authorlearningcenter.com/writing/fiction/w/plot-planning/7309/5-elements-of-plot-and-how-to-use-them-to-build-your-novel. Accessed 29 July 2024. Chierotti, Logan. “Harvard Professor Says 95% of Purchasing Decisions Are Subconscious.” Inc.Com, Inc, 26 Mar. 2018, www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html. Hughes, Melissa. “Storytelling Changes Our Brain and Our Behavior.” Melissahughes.Rocks, Melissa Hughes, 12 Jan. 2024, www.melissahughes.rocks/post/storytelling-changes-our-brain-and-our-behavior. Glatch, Sean. “The 5 Stages of Freytag's Pyramid: Intro to Dramatic Structure.” Writers.Com, Writers.com, 31 May 2024, www.writers.com/freytags-pyramid. Nunn, Patrick D. “The Oldest True Stories in the World.” Sapiens.Org, Sapiens, 18 Oct. 2018, www.sapiens.org/language/oral-tradition/. Cleary, Richard T. “The Power of Storytelling.” Hoopis.Com, Hoopis.com, www.hoopis.com/wp-content/uploads/2022/02/White-Paper-The-Power-of-Storytelling.pdf. Accessed 29 July 2024. Belknap, Leslie. “The Science of Storytelling for Presentations (Infographic).” Ethos3 Blog, Ethos3, www.ethos3.com/the-science-of-storytelling-for-presentations-infographicthe-neuroscience-of-storytelling-infographic/. Accessed 29 July 2024.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance    Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

BUILDING YOUR PLATFORM You can have the best content, the prettiest deck, and the most amazing delivery style, but if you have no platform, you have no audience. The entire concept of Durability is about having a message that (1) will not only be loved and adored by others but (2) will also stand the test of time. You must have fans to help you embed your message and cement your legacy. First, you need to flex your muscles and prove that you're the expert. Here's how to hit the gym. BECOME AN EXPERT According to author and entrepreneur Tim Ferriss, anyone can become an expert in four weeks. That's it. It's completely doable if you are willing to put in the effort. Here are a few tips Ferriss suggests to accomplish this level of authority: JOIN TWO TO THREE TRADE-RELATED ORGANIZATIONS WITH OFFICIAL-SOUNDING NAMES. The main idea here is to associate yourself with the right industry labels. If you want a certain distinction, seek the title. For instance, if you just created a business, apply to become an LLC. Within a few days, you now have the name XYZ Company, LLC, which makes you look a lot more credible. READ THREE TOP-SELLING BOOKS IN YOUR SPACE. Ferriss says that if you read this type of material, you will know about 80 percent more than the standard person in that industry. I can attest to this fact as well. When I first started Ethos3, I consumed every book on presentations I could get my hands on. WRITE A GUEST POST. Piggyback on the success of others. If Johnny has 100,000 blog subscribers, then offer to write a guest post for him for free. Your content will be seen by 100,000 folks.[5] These tips are easy to implement and deploy. It just requires some proactiveness on your part. If you start acting like an expert, people will soon see you as a thought leader. PURSUE THOUGHT LEADERSHIP You are probably reading this book right now because you are looking for ideas, concepts, and anything else that will give you a competitive edge. You are looking for leadership. People all over the world are doing the exact same thing as you. They are looking for knowledge. They are looking for wisdom. They are looking for smarter ways to do things. They crave fresh ideas. Here's the good news. There is no better platform than a presentation for giving you the opportunity to showcase your expertise. Plan for it. Seize it. Own it: Success occurs when opportunity meets preparation. —Zig Ziglar If you put in the hard work, you'll become a thought leader in your industry. OBSESS ABOUT YOUR LEGACY Achieving thought leadership is one thing. Securing a legacy is a completely separate challenge. I (Scott) don't know about you, but I really care deeply about my legacy. I want to leave something behind for those who are passionate about improving their presentation and public speaking skills. That fact alone is a big reason why I wrote this book. It's my small footprint in this world. The good news is that we live in a world that obsesses about video. You can capture 4K video on the phone that is in your pocket. Everything you do can be recorded. When you pass away one day, what do you want to leave behind? Your presentations are a culmination of your greatest hits, so for starters, make sure you have something great to share.

RECYCLING YOUR DECK FOR MAXIMUM IMPACT Here's what normally happens: A person gets tasked with creating a presentation. He or she creates it, shows up, presents it, and then files it away. People clap quietly, and then everyone leaves for lunch. That is a tremendous missed opportunity. Let's say your deck has 50 beautiful slides, some with amazing photography and typography and others with brilliant quotes, stats, and facts. All of that can be recycled for future endeavors. Specifically, they can be utilized as part of your content marketing efforts. Let's start with the basics. A CASE STUDY A few years ago Ethos3 had the privilege of working with the team at Buffer to revitalize one of their decks.[6] The Buffer team provided a deck called “Social Media Frequency,” which had a ton of compelling statistics and details about how often publishers should post. It was rich with amazing content but lackluster in design. We spruced it up, gave it a visual facelift, and worked with their team to put it online. The first place it went was SlideShare. You can view the before slides in Figures 22.2a, 22.3a, and 22.4a and the after slides in Figures 22.2b, 22.3b, and 22.4b. Figure 22.2a: Social Media Frequency Slide: Before Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide. Figure 22.2b: Social Media Frequency Slide: After Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide. Figure 22.3a: Facebook: Post 5 to 10 Times per Week: Before Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide. Figure 22.3b: Facebook: Post 5 to 10 Times per Week: After Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide. Figure 22.4a: Relative Response Score by Facebook Post Frequency: Before Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide. Figure 22.4b: Relative Response Score by Facebook Post Frequency: After Source: https://blog.slideshare.net/2014/06/30/slide-makeovers-buffers-social-media-guide. If you are not familiar with SlideShare, it is the YouTube of PowerPoint. If you have a deck, upload it to SlideShare, and voilà! You are now sharing your presentation with the rest of the world. At the time I was working with Buffer, I was writing regularly for SlideShare, so the slide deck was quickly turned into a blog post about the makeover process. I took a few select slides, as did Buffer, and shared them on Twitter, Facebook, and LinkedIn. Just like that we had maximum exposure across multiple channels. Content Marketing with Presentations (Infographic): http://ethos3.com/treats/contentmarketing According to recent studies, when content contains images, there is a probability that it will receive 94 percent more views than content without visuals.[7] In addition, visual content is 40 times more likely[8] to be shared on social media. Given that presentations, when done right, are entirely visual, success is inevitable. Plus, everything is measurable. MEASURE YOUR SUCCESS Once you have done the hard work, take joy in knowing that all your efforts can be measured. Total views. Check. Traffic sources. Check. Social actions. Check. Your content marketing strategy is a beautiful thing. Presentations should always be part of any marketing strategy not only because they create the ability for the success of the strategy to be measured but also because they can increase your ranking across all browsers. GET RANKED A strong organic search presence is what every great marketer desires. Sites such as SlideShare, which has over 60 million users,[9] make organic search easy because they are incredibly search friendly. SlideShare will automatically transcribe the copy from your presentation, making it one of the Internet's most accessible websites, and search sites such as Google love it. The lesson: build presentation content around the search terms that your b

Mary Blair was a fine artist, commercial artist, concept artist, and Disney Imagineer. After graduating from Chouinard and marrying Lee Blair, Mary was set to build a career as a regionalist watercolor painter like her husband. Due to World War 2, fine art was not working out, and the two entered the world of commercial art and animation. Both landed positions at Ub Iwerks Studio. In 1940, Blair joined Walt Disney studios as a sketch artist. The job frustrated her, and she quit shortly after. A few months later, Walt Disney animators went on strike in 1941, right when Walt left on a Goodwill tour of South America. Lee Blair was invited to go with a group of Disney artists. Mary desperately wanted to go, so she convinced Walt to bring her. The South American tour was where Mary Blair flourished as an artist and developed the style we know of today. Walt supported and encouraged her work and involved her in a number of projects back at the studios. Blair was the art director on the films Three Caballeros and Saludos Amigos, and concept artist for Cinderella, Alice in Wonderland, and Peter Pan. Blair left the Disney studios and moved to New York to pursue freelance commercial art. She illustrated for Little Golden Books, did set designs for Radio City Music Hall, and designed ads for Bakers Cocoa and Pall Mall. Mary returned to Disney for her biggest project yet: creating the look for a new Disneyland attraction called “It's a Small World.” Mary Blair's modern style had a huge impact on the way Disney created their films and her influence at Disney can be seen to this day. TIMELINE1911 – b Mcalister, Oklahoma1918 – moved to Morgan Hill, California1933 – Graduated Chouinard Art Institute1940 – hired at Disney Studios 1941 – quit Disney1941 – Animators Strike at the Walt Disney Animation Studios1941 – Disney's South American Goodwill Tour~1940-1960 – Mary Blair worked on Saludos Amigos, 3 Caballeros Peter Pan, Cinderella,  etc.1953 – Left disney to begin freelance commercial artist work in New York1951 – Illustrated “I Can Fly” golden book1963 – Walt asked Mary Blair to art direct “It's a Small World”1964 – World's Fair1967 – murals for Disneyland's Tomorrowland1970 – moved to Soquel, California1971 – mural for Disney World Contemporary Resort1978 – d Soquel, California1991 – Awarded Disney Legends award REFERENCESBemis, B. (2018, October 18). Mickey Mouse morale: Disney on the World War II home front. National Museum of American History. https://americanhistory.si.edu/blog/ww2-disneyCanemaker, J. (1996). Before the Animation Begins: The Art and Lives of Disney Inspirational Sketch Artists (1st ed.). Hyperion.Canemaker, J. (2012). Mary Blair Treasury of Golden Books. Golden Books.Canemaker, J. (2014). The Art and Flair of Mary Blair (Updated Edition): An Appreciation (Disney Editions Deluxe)(Updated ed.). Disney Editions.Chatting with Hal Ambro and Lee Blair. (2016, June 28). Cartoon Research. https://cartoonresearch.com/index.php/chatting-with-hal-ambro-and-lee-blair/Cook, G. (2016, February 15). Modernist Cute: Mary Blair's Art For ‘Dumbo,' Golden Books, ‘It's A Small World' | The ARTery. WBUR.Org. https://www.wbur.org/artery/2016/02/15/mary-blairThe Life Behind the Color: A Brief Biography of Mary Blair. (2014, March 19). LaughingPlace.Com. https://www.laughingplace.com/w/articles/2014/03/19/the-life-behind-the-color-a-brief-biography-of-mary-blair/Hanke, L. (1945, March). What Is the Good Neighbor Policy? | AHA. Historians.Org. https://www.historians.org/about-aha-and-membership/aha-history-and-archives/gi-roundtable-series/pamphlets/em-14-is-the-good-neighbor-policy-a-success-(1945)/what-is-the-good-neighbor-policyHillcrest Press, Inc. (2002). Lee Blair Biography – California Watercolor. Californiawatercolor.Com. https://www.californiawatercolor.com/pages/lee-blair-biographyKinder, B. (2015, November 7). There's Something About Mary: The World of Mary Blair. EatDrinkFilms.Com. https://eatdrinkfilms.com/2014/07/23/theres-something-about-mary-the-world-of-mary-blair/Llamoca, J. (2017, November 27). That Time Walt Disney Went to Latin America to Fight Nazi Sentiment. Latino USA. https://www.latinousa.org/2017/11/17/time-walt-disney-went-latin-america-fight-nazi-sentiment/MARY BLAIR (1911-1978). (2007). Sullivangoss.Com. https://www.sullivangoss.com/artists/mary-blair-1911-1978Norman Rockwell Museum. Mary Blair - Illustration History. Illustration History https://www.illustrationhistory.org/artists/mary-blairOkubo, K. (Producer), & Thomas, T. (Director). (2009). Walt & El Grupo [Motion Picture]. USA: Walt Disney Studios Motion PicturesPrivate Snafu Cartoon Series. (2020, May 19). The National WWII Museum | New Orleans. https://www.nationalww2museum.org/war/articles/private-snafu-cartoon-seriesReed, G. (2017, April 5). The Surprising Impact of World War II Propaganda Animation Design. Ethos3.Com. https://www.ethos3.com/2017/04/the-surprising-impact-of-world-war-ii-propaganda-animation-design/Schmidt, N. (2020, April 21). Six Things You Didn't Know About Disney Icon Mary Blair. AllEars.Net. https://allears.net/2020/04/19/six-things-you-didnt-know-about-disney-icon-mary-blair/Sito, T. (2005, July 19). The Disney Strike of 1941: How It Changed Animation & Comics. Animation World Network. https://www.awn.com/animationworld/disney-Strike-1941-How-It-Changed-Animation-ComicsSito, T. The Disney Strike, 1941 | Animation Guild. Animationguild.Org. https://animationguild.org/about-the-guild/disney-strike-1941/Walt and the Goodwill Tour | The Walt Disney Family Museum. (2016, September 8). Waltdisney.Org. https://www.waltdisney.org/blog/walt-and-goodwill-tourYesterland: Mary Blair Tomorrowland Tile Murals. (2019, March 1). Yesterland.Com. https://www.yesterland.com/maryblair.html

We’re talking about the different ways we use public speaking skills beyond the stage. Our skills can help us on phone and video calls, in one-on-one conversations, and when leading team or client meetings. Links in this episode: * Episode 40: Preparing for a presentation (https://www.queenspeaking.com/40) * Ethos3: 5 Shocking Public Speaking Statistics (https://www.ethos3.com/2018/03/5-shocking-public-speaking-statistics/) * Ideas.TED.com: Tap into the power to persuade by using these 6 techniques of clear and compelling speech (https://ideas.ted.com/tap-into-the-power-to-persuade-by-using-these-6-techniques-of-clear-and-compelling-speech/)

America’s biggest phobia is a fear of public speaking! It’s time to conquer it. We’re talking through the top three things to keep in mind before you stand up in front of your team or take the stage for your next presentation. Links in this episode: * Zen Habits: Paring Down Your Life (https://zenhabits.net/paring/) * YouTube: Will Smith (https://www.youtube.com/channel/UCKuHFYu3smtrl2AwwMOXOlg/featured) * Huffington Post: 7 Essential Tips to Prepare for a TED Talk (https://www.huffingtonpost.com/simon-young/7-essential-tips-to-prepa_b_7537228.html) * Ethos3: 5 Shocking Public Speaking Statistics (https://www.ethos3.com/2018/03/5-shocking-public-speaking-statistics/) * Ethos3: The Godin Method (https://www.ethos3.com/design-tips/the-godin-method/) * Hongkiat: 10 Presentation Tools to Win Over Your Audience (https://www.hongkiat.com/blog/presentation-tools/) * Freakonomics Radio: Who Needs Handwriting (http://freakonomics.com/podcast/who-needs-handwriting/)

Scott Schwertly is the Founder and CEO of Ethos3 and the creator of Badge, a proprietary presentation assessment tool, which helps presenters discover and maximize their presentation style. He is also the author of two books and his most recent entitled, “What’s Your Presentation Persona?”. If Scott is not working with his team building presentations, or co-hosting his Presentation Scientists Podcast, you will find him in the pool, on the bike, or on a long run since he is a two-time Ironman, seven-time marathoner, and competitive triathlete. What you’ll learn about in this episode Telltale signs that a PowerPoint presentation is not delivering to it’s audience How knowing what your energy levels are like can help you capitalize on work or other activities How exercise & reading contribute to success Why you need pure, raw grit when it comes to chasing your dreams of starting a business Why it’s critical to master the skill of patience to be successful Why you need to be responsive and timely with your communication The moment when Scott realized that there were multiple things wrong with his business How content marketing can help you in so many ways Why Scott believes in out teaching the competition How people who are passionate and have a good work ethic add value to a company Why you need to be working more on your business, not in your business How to best connect with Scott: Website: www.ethos3.com Book: “What’s Your Presentation Persona”

Scott Schwertly, Founder, and CEO of Ethos3 and the creator of Badge, a proprietary presentation assessment tool which helps presenters discover and maximize their presentation style, shares insights from his book: What's Your Presentation Persona? Learn how to craft and deliver remarkable presentations that will leave your audience wanting more.

Scott Schwertly is a presentation design GURU. Honestly, I'm so pumped that we got a chance to talk (especially because he JUST HAD A BABY!) - but also because I really admire and appreciate his work at Ethos3. In this episode of This Moved Me, Scott and I talked about how he focuses on both the art - and the science - of presentation development.  Ethos3 works to "out-teach" the competition, focusing on the science behind all of those top 10 lists to becoming a better speaker.

Scott Schwertly is the CEO of Ethos3, one of the premiere presentation design firms in the US. They’re the folks behind the award-winning Meet Henry presentation which you should take a peek at here. Scott also wrote a truly helpful book titled How to be a Presentation God.