Podcasts about fusion how integrating brand

What does it look like to live out your faith authentically in your workplace? For some people, this may not seem like a difficult thing to do but for others being a Christian can stir up unwanted hostility or misunderstandings. In this episode, Joanna Meyer talks with Denise Lee Yohn, a keynote speaker, consultant, and writer on brand leadership. She is the bestselling author of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and her most recent work, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

In this episode, Sophie Vo – founder of Rise and Play, as well as a game / studio lead – joins Naavik co-founder Aaron Bush to discuss:#1 What is conscious leadership and why does it matter#2 How to best lead teams among change – remote work, studio restructuring, layoffs, and more – as well as how to make teams antifragile#3 How she assesses conscious leadership in founders as an early stage investor#4 Book recommendations! Antifragile; The 15 Commitments of Conscious Leadership; Reinventing Organization; The Daily Stoic; Fusion: How Integrating Brand and Culture Powers the World's Greatest CompaniesTo learn more, make sure to check out Sophie's website https://www.riseandplay.io/. As always, if you like the episode, you can help others find us by leaving a rating or review! And if you have any questions or suggestions, do reach out at metacast@naavik.co.Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Check out the link to request a demo, and use the promo code METACAST to save 10% on your first payment. TLDListen?: Episode summaryWatch the episode: YouTube channelJoin the discussion: Naavik DiscordFree newsletter: Naavik DigestGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. In this episode, you will learn exactly that - how to integrate brand & culture into your company for massive success!

This week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more."I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision." - Denise Lee YohnPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

On today's podcast, we’re joined by Denise Lee Yohn!Denise is a brand leadership expert, in-demand keynote speaker, and influential author who challenges readers to think differently about brand leadership.She is the author the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.She is a regular contributor to the Harvard Business Review and Forbes as well writing for publications such as Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, among others.When the news media want an expert point-of-view on hot business issues they call on Denise. You may have seen her in CNBC, The Wall Street Journal, and The New York Times.In this episode you'll learn about ...· The direct links between culture and business results· What an internal brand-led culture is· And why our organizational culture needs to match our brand.Denise will share: · How to identify a disconnect between brand and culture· Why it’s important to fuse the external experience of the business with internal thinking and acting.· And how you can get a free chapter of her bookLearn more and connect with Denise here:https://deniseleeyohn.com/fusion/ - get the first chapter of her book, free!https://www.linkedin.com/in/deniseleeyohn/https://www.facebook.com/DeniseLeeYohnInc/twitter: @deniseleeyohn See acast.com/privacy for privacy and opt-out information.

Today, I take things in a different direction as I have a guest podcast, hosted by my good friend Sean Freidlin, Director of Product Marketing at SAI Global. In May 2020, Sean Freidlin spoke with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers The World's Greatest Companies, for the second edition of the SAI Global Compliance Book Club. Their conversation focused on 4 topics at the heart of many ethics and compliance programs today; culture, values, communication, and brand-building, exploring best-practices from the perspective of Denise's experiences in the field, which are written about in-depth in the book, as well as how the perspectives around these topics may change because of the COVID-19 pandemic. The interview naturally led to the Code of Conduct, and the benefits of integrating brand and culture throughout every pillar of an ethics and compliance program to help an organization be more effective and successful, as well as strategies to put some of these concepts into action. Check out and subscribe to the SAI Global Compliance Book Club here. Check out the original source here. Learn more about your ad choices. Visit megaphone.fm/adchoices

A thread that connects some of the most admired and valuable B2B and B2C companies is their relentless focus on fusing brand and culture. In this episode we discuss how culture fuels brand building. Our guest is Denise Lee Yohn, a recognized expert on brand-building, an in-demand speaker and consultant, and an influential writer. Her latest book is FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.About B2BrandedWe're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.

Culture is who you are inside the company and brand is who you are out to the world. When the two are aligned, there’s a real power in your organization, but when they’re misaligned, that’s when the disconnect happens. Today’s show is all about how to get the two things in sync.   Denise Lee Yohn is a speaker, brand expert, and the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Today, Denise will be talking about her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies on this week’s episode!   What’s the difference between brand image vs. brand identity? Your brand is not what you say it is, it is what you do and how you do it. A disconnect between your brand and your culture of any kind can lead you to not fulfilling your promises. If your internal message is disconnected from your external message, it’s going to create a problem down the line.   For example, Wells Fargo used to have a very wholesome brand image, but over the last few years, that image has been tarnished by bad internal practices. Employees felt pressured to fudge the numbers and open up fake accounts due to a misaligned company objective. However, when you’re aligned with how your organization thinks and acts on the inside, you’re creating a value between both your customers and your employees that is very difficult for competitors to undercut.   The truth is, customers are very skeptical and cynical. And in our modern age, it’s very easy to tell if what you’re saying on the outside is actually true for what your company believes on the inside. When you have an alignment in your company culture, you are able to recruit and retain people who believe in your cause.   Interview Links: Deniseleeyohn.com Denise on LinkedIn   Resources: Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube  

Don’t miss this leadership interview with Denise Lee Yohn, @deniseleeyohn. Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. With her expertise and inspiring approach, Denise has become a seriously sought after keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including the International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise enjoys challenging her readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, and more. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Her clients have included Target, Oakley, Dunkin' Donuts, and other leading companies. Her interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out. Denise opens up the interview quickly on how a company’s brand must be the same on the inside as what it says it is to the outside. In other words, the corporate culture must reflect the values and purpose that it espouses to achieve for not only it’s customers but also its employees. You have to listen to how she opens herself up to a multitude of people and resources by taking advantage of all opportunities to learn and grow. She reminds us that thought leaders aren’t myopic and remain open to learning from all situations and opportunities. Genuine in her own approach to purpose and core values, Denise tells us that each morning she takes time to reflect, meditate, and pray to center herself so that her day’s work is aligned to what she truly wants to accomplish. You can’t miss the one thing she wants to learn how to do and why. Her eloquent description of her experiences make this goal a no brainer. Leadership is challenging and Denise takes time to discuss health and all the added benefits it has. She is a self-proclaimed fitness enthusiast with a disciplined regimen you will not want to miss. We are always grateful when our guests open up regarding the personal beliefs that they once held, and Denise powerfully expresses how she used to think that people needed to think she was smart to like her and how she had to prove to everyone who she was. Incredibly introspective, she expressed how she is now committed to serving others and understanding them, less worried about herself. Leaders need to listen up. Denise’s interview is filled with practical advice for leaders, and really connects with our purpose of developing leaders by getting to simple. Be sure to get your copy of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies and let us know what you think. Please follow, like, and comment. Use #onethingseries and #SH302 so that we can find you. Joe & T.J.

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.  Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019. 

Learn how the words in your website navigation actually make a difference, how saying the right thing can turn a failure into another try, and why aligning your internal culture with your brand may be the secret to some of the world’s most successful companies! Bite-Sized Delight From the Episode: • How the labels used for your website navigation make a difference when it comes to customer retention and engagement. • How your response to failure helps you connect with customers and keep them loyal even longer. • How to effectively align your brand image and your internal culture. Are You Looking for Things We Referenced? • “New Research Shows Website Navigation May Be Losing You Customers” by Dan Gingiss • “Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies” by Denise Lee Yohn Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!

Independently, culture and brand are powerful, often unsung, business drivers. But when you fuse the two together—when you create an interdependent and mutually-reinforcing relationship between how your organization thinks and acts on the inside and how it is perceived and experienced on the outside—you create new growth that isn't possible by simply cultivating one or the other alone.  If you or your organization is experiencing high turnover or low recruitment success, employee or customer surveys that show lots of room for improvement, or financial performance that is shaky or unpredictable, make sure to join us as we discuss with Denise Lee Yohn, author of FUSION. How Integrating Brand and Culture Powers the World's Greatest Companies, and learn how Brand-culture fusion has the potential to improve the competitiveness and accelerate the growth of any organization, regardless of its size or type. Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the highly anticipated new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

Densie Lee Yohn, Season 1 favorite and our resident brand and culture expert, came back to tell us about her new book. In this episode, we discuss the link between brand and culture, what to do with a bad apple, and how you can practice leadership and fusion at any size and in any role at your business. Running time: 33:14  Subscribe on iTunes and leave us a review SHOW NOTES Mentioned in this episode: Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies – Denise’s new book! NPR: How I Built This Where host Guy Raz explores the stories behind some of the world’s most popular companies. The Culture Factor A resource center from the Harvard Business Review for identifying your company culture and how to connect it to your business strategy. Everyday Leadership by Drew Dudley In this Ted Talk, Drew Dudley dispels the myth that leadership is something only the great among us can achieve. Through stories of his own life, he recounts moments where a small act of leadership had a lasting impact on someone else’s life. He challenges everyone to practice being leaders, everyday. CONNECT WITH DENISE Email Denise: mail@deniseleeyohn.com Denise’s website All of her other awesome books! @deniseleeyohn on Twitter Denise on Facebook Denise on LinkedIn Denise on YouTube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Facebook Jeff on Linkedin (make sure to introduce yourself) Jeff on Instagram Jeff on Snapchat CONNECT WITH CAROLINE Email Caroline Caroline on Twitter Caroline on LinkedIn CONNECT WITH THE SHOW Call us Follow us on Instagram Follow us Twitter Like us on Facebook Listen on YouTube SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! My Dad. Happy Father’s Day, Dad. Your love, compassion, and willingness to admit fault and learn from it have forever shaped how I walk through this world. Thank

Densie Lee Yohn, Season 1 favorite and our resident brand and culture expert, came back to tell us about her new book. In this episode, we discuss the link between brand and culture, what to do with a bad apple, and how you can practice leadership and fusion at any size and in any role at your business. Running time: 33:14  Subscribe on iTunes and leave us a review SHOW NOTES Mentioned in this episode: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies - Denise's new book! NPR: How I Built This Where host Guy Raz explores the stories behind some of the world's most popular companies. The Culture Factor A resource center from the Harvard Business Review for identifying your company culture and how to connect it to your business strategy. Everyday Leadership by Drew Dudley In this Ted Talk, Drew Dudley dispels the myth that leadership is something only the great among us can achieve. Through stories of his own life, he recounts moments where a small act of leadership had a lasting impact on someone else's life. He challenges everyone to practice being leaders, everyday. CONNECT WITH DENISE Email Denise: mail@deniseleeyohn.com Denise's website All of her other awesome books! @deniseleeyohn on Twitter Denise on Facebook Denise on LinkedIn Denise on YouTube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Facebook Jeff on Linkedin (make sure to introduce yourself) Jeff on Instagram Jeff on Snapchat CONNECT WITH CAROLINE Email Caroline Caroline on Twitter Caroline on LinkedIn CONNECT WITH THE SHOW Call us Follow us on Instagram Follow us Twitter Like us on Facebook Listen on YouTube SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! My Dad. Happy Father's Day, Dad. Your love, compassion, and willingness to admit fault and learn from it have forever shaped how I walk through this world. Thank you.  

Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. News media including FOX Business TV, CNBC, The Wall Street Journal , and NPR call on Denise when they want an expert point-of-view on hot business issues and I'm thrilled to have her sharing her tips and tricks with our listeners on this episode. Today we sound off about: How the war for talent has led to a more intentional focus on culture within the business world Why it's important for companies to understand the impact that Culture has on Brand What leaders at the top of an organization need to understand about their role in driving a single vision for their organization and why they can no longer delegate Culture and Brand to HR and Marketing exclusively The power of combining vision, culture and brand together to ensure a company is living their brand inside and out Why honest leaders are still questioning the strategic link between culture and business results Tips, Tools and Resources: Foundational steps leaders should take in order to integrate their brand and culture 5 Strategies for achieving Brand culture fusion Specific questions leaders can ask when trying to align vision, culture and brand Free access to Denise's Brand Assessment can be found here

Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect the internal view (what it's like to work here) with the external view (how people see you). In this episode, Kevin and Denise discuss 1. Lessons to create fusion at any level. 2. Brand types. 3. Artifacts and rituals.

Denise Lee Yohn is the go-to expert on brand-building and an in-demand speaker and consultant. She is the author of the bestselling book What Great Brands Do and her new book is FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. Resources: * http://deniseleeyohn.com/ – Website * @deniseleeyohn – Twitter * @DeniseLeeYohnInc – Facebook * https://www.linkedin.com/in/deniseleeyohn/ – LinkedIn * https://www.youtube.com/user/dyohn1 – YouTube * Buy her book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies Sponsored by: * LEADx.org – subscribe to become 1% better every single day Subscribe on iTunes to join our Ambassadors Club: Please click here to subscribe on iTunes, and leave a quick rating. Nothing matters more for bringing the podcast to the attention of others. After you subscribe and leave a review, send an email to info at leadx dot org to let us know, and we'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership. We believe that professional training and workplace education has not kept up with advances in digital media.

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Denise is a big proponent of the idea that a company's brand isn't just something to communicate to clients; it should live at the heart of the organization's culture. Together they offer useful advice about how to create a strong, positive culture that reflects your brand well.

Who is on the show:  In this episode, we host Denise Lee Yohn. She is a best selling author, keynote speaker and the leading authority on building great brands and exceptional organizations. Why is she on the show: Her book "Fusion" comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.  Top 3 ideas I learnt from the conversation:  1} It is critical that we know right from the start of our business about what do we stand for. We might still take on work that is not the ideal work so as to stay in business. We still need to keep looking for the ideal business and only talk or brand ourselves as per the ideal work or look for the ideal client.  2} Organisations that are able to take their branding or promise to our customers and use that to build a culture that drives the behaviours that can enable the delivery of this promise are the one's that become exceptionally successful.  3} It is important as leaders to understand that we need to be consistent in three aspects (ideological, tactical & symbolic). This means that as leaders our actions determine the culture we create.  Resources mentioned:  1} You can find all her books (Fusion, What Great Brands Do)  2} Take the Fusion assessment here. How to connect with her:  You can find her blog here. You can connect with her on twitter @deniseleeyohn. 

Culture has come to the forefront of many business leaders' minds lately due to attention around issues like sexual harassment and diversity. The problem is that most leaders don't know how to cultivate a corporate culture that is lively and sustainable, or else they are going about it the wrong way. Denise Lee Yohn, author of the book Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, says the thing most companies are doing wrong is thinking there is one just kind of culture they need to create. Many leaders see companies with great cultures and feel they need to imitate them exactly to create cultures that are warm and fuzzy with lots of perks for employees. That's not the case. What really makes a strong culture is something that represents the brand's mission and values. Yes, it should be a nice place to work, but the companies with the best results create cultures that are unique and represent who they want to be as an organization. Instead of thinking as culture the same way as everyone else, leaders should find something that represents their brand and encourages employees to produce the results the company needs them to. That doesn't always mean perks—as Denise points out, perks are just the tactics many leaders focus on instead of addressing the underlying foundation and strategy that makes a successful culture. Great snacks or a free gym might make employees happy, but it usually doesn't truly engage them, and the appeal could soon wear off. True culture is long-lasting and goes beyond just nice things in the office. Companies should be confident in their culture and own it. It's misleading when a company misrepresents its culture, only for employees and customers to find out that things aren't really how they seem to be. Organizations need to have an internal culture and outward identity that are aligned so they are authentic in all they do. Intentional cultures start from the top with an executive team that takes responsibility. Culture isn't built on its own, but rather requires a concerted and deliberate effort. The CEO and his or her team should think about things like the organization's purpose, core values, and unique attributes. Those ideas can drive culture and allow the company to create something fresh that stands out from everyone else. A good culture is sustainable and creates a competitive advantage. Denise shares MGM's cultural transformation as a good example of how to create a strong culture that engages employees. MGM used to be thought of as an average Las Vegas hotel and casino, but the company wanted to transform into an experience-based brand. All of the company's employees had to get on board with the transformation, so MGM brought in a training team to work with all 177,000 employees in person. Starting with leaders and working through the various departments, everyone was trained on the new culture so they could embrace the new brand identity. MGM wanted each employee to “be the show” and realize his or her place in creating a show for guests. Investing time in reaching out to all employees helped MGM change its brand and its internal culture into a place where employees feel valued and know they are contributing to something bigger. As a result, MGM has seen an internal transformation and financial gains. Culture is vitally important to a brand's success. It is strategic and something leaders should be focused on and very involved with. Instead of focusing on tactics that don't work, Denise encourages companies to decide that makes them different and build a culture strategically. Creating a unique and sustainable culture can truly turn a business into a strong and successful company. Internal cultures start from the top with an executive team that takes responsibility. Culture isn't built on its own, but rather requires a concerted and deliberate effort. The CEO and his or her team should think about things like the organization's purpose, core values, and unique attributes. Those ideas can drive culture and allow the company to create something fresh that stands out from everyone else. A good culture is sustainable and creates a competitive advantage. Denise shares MGM's cultural transformation as a good example of how to create a strong culture that engages employees. MGM used to be thought of as an average Las Vegas hotel and casino, but the company wanted to transform into an experience-based brand. All of the company's employees had to get on board with the transformation, so MGM brought in a training team to work with all 177,000 employees in person. Starting with leaders and working through the various departments, everyone was trained on the new culture so they could embrace the new brand identity. MGM wanted each employee to “be the show” and realize his or her place in creating a show for guests. Investing time in reaching out to all employees helped MGM change its brand and its internal culture into a place where employees feel valued and know they are contributing to something bigger. As a result, MGM has seen an internal transformation and financial gains. Culture is vitally important to a brand's success. It is strategic and something leaders should be focused on and very involved with. Instead of focusing on tactics that don't work, Denise encourages companies to decide that makes them different and build a culture strategically. Creating a unique and sustainable culture can truly turn a business into a strong and successful company.