Podcasts about commitments

You say yes to the small stuff: the draft review, the book recommendation, the shampoo run. Then Thursday comes and none of it has happened. No one complains, but something quietly cracks. Every broken commitment, even the tiny ones, adds up to a trust tax you're paying without realizing it. This episode breaks down the three-part structure that turns a yes into something people can actually count on.Conversation Topics(00:00) Introduction: The Three Small Promises I Broke(01:31) Redefining Integrity: It's About Keeping Commitments(02:37) Why Good People Still Break Their Word(03:04) The Hidden Cost: How Broken Commitments Erode Trust(04:21) The Three-Part Structure of a Real Commitment(06:08) How to Renegotiate and Repair a Broken Commitment(07:11) Your 3-Step Challenge for This WeekAdditional Resources✨ Read the full transcript: https://docs.google.com/document/d/10EkeUUQhCQ9ltwuunRuglPyNMBmQz8KTHkYC5MnYD7U/edit?usp=sharing✨ Follow me on Instagram: https://www.instagram.com/leadershipwithmamie/✨ Visit my website for more: https://www.themodernmanager.com/✨ Subscribe to my YouTube channel: https://www.youtube.com/channel/UC7jhYz8b16g1SsLia4EhO5w?sub_confirmation=1✨ Get the book: The 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Klemp - https://a.co/d/0hP0FUJrJoin my newsletter to get episodes delivered directly to your inbox: https://www.themodernmanager.comThe Modern Manager is a leadership podcast that helps you close the gap between knowing what good management is and actually doing it. Follow The Modern Manager on your favorite podcast platform so you never miss an episode!#Leadership #Integrity #TrustAtWork #Commitment #ManagementTips #ConsciousLeadership #WorkplaceCulture #PersonalAccountability #TeamTrust

August 3, 2026; 4pm: Nicolle Wallace and guests discuss Todd Blanche meeting the demands of two GOP holdouts – Senators Thom Tillis and John Cornyn. At least, that's how it appears on the surface. But there is mounting skepticism that Blanche will stand on his commitments since history has shown that his loyalty primarily lies with Donald Trump. Later, Nicolle discusses U.S. Attorney for the District of Columbia Jeanine Pirro dropping charges filed against former Olympian David Hearn for “vandalizing” the recently remodeled Lincoln Reflecting Pool. For more, follow us on Instagram @deadlinewh To listen to this show and other MS NOW podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. For more from Nicolle, follow and download her podcast, “The Best People with Nicolle Wallace,” wherever you get your podcasts.To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grab a pen and your calendar. In this August 2026 astrology report, I walk you through the dates I'm watching for launches, commitments, relationships, communication, contracts, creative work, and major decisions. August brings two eclipses, several intense relationship aspects, and a powerful Jupiter-Saturn alignment to close the month. Dates covered include: August 6: Sun trine Saturn and Venus enters Libra August 10–11: Relationship intensity, personal values, and honest communication August 12: New Moon total solar eclipse in Leo August 13: Communication, charm, and selling August 15: Mercury conjunct Jupiter August 17: Commitments, love, and long-term potential August 21–22: Balancing work, pleasure, and everyday life August 27–28: Full Moon partial lunar eclipse in Pisces August 28: Mercury square Uranus August 31: Jupiter trine Saturn I also share why I chose August 6 to launch The Molina Method website. Astrology can help us work consciously with timing. It does not guarantee a particular event or outcome. Use these dates alongside your own judgment, values, and intuition. Subscribe for monthly astrology reports and conversations about language, consciousness, intuition, and the creation of possibility.

Nuacht Mhall. Príomhscéalta na seachtaine, léite go mall.*Inniu an chéad lá de mhí Lúnasa. Is mise Gwyneth Nic Aidicín Ní Loingsigh.Tar éis seachtó cúig bliain briseadh an mhallacht a bhí ar fhoireann peile Chontae Mhaigh Eo. Tá ceiliúradh fós ar siúl ar fud an chontae beagnach seachtain ón mbua mothúchánach i gCluiche Ceannais Peile na hÉireann Dé Domhnaigh seo caite. D'imir an fhoireann in aghaidh na gcuradh, Ciarraí, a bhí ag tnúth leis an gcorn a bhuachaint don daicheadú huair.. Ag tús an chluiche bhí cuma láidir ar Chiarraí ach tháinig Maigh Eo ar ais ag troid agus lean cluiche sceitimíneach, lán le teannas. Ar deireadh bhuaigh Maigh Eo le cúl amháin agus fiche cúilín in aghaidh cúl amháin agus seacht gcúilín déag ag Ciarraí. Ag imirt ar an lá bhí roinnt imreoirí óga a raibh aird mór orthu, go háirithe Kobe McDonald, mac le Ciarán McDonald a d'imir i gceithre chluiche ceannais gan an bua a fháil i rith a ghairme féin, trí cheann díobh i gcoinne Chiarrai. Lá speisialta a bhí ann don iar-imreoir Andy Moran a thóg Corn Mhig Uidhir abhaile ina chéad bhliain mar bhainisteoir. Beidh deis eile ag Ciarraí an bua a bhaint amach i gCluiche Ceannais Peile na mBan, a bheidh á imirt i bPáirc an Chrócaigh amárach, an dara lá de mí Lúnasa, idir Ciarraí agu Gaillimh.Tá ómós á thabhairt ó gach cearn den domhan tar éis bhás tragóideach an cheoltóra Glen Hansard maidin Dé Céadaoin ag aois 56. Basaíodh é i dtimpiste gluaisrothair agus é ag taisteal abhaile ó theach tábhairne darb ainm The Wren's Nest sna Ceapóga Sú Talún, áit a raibh sé ag seinnt níos luaithe san oíche. Tá cáil ar Hansard as a mbanna ceoil The Frames, a bhunaigh sé in 1990, as a chuid saothar mar cheoltóir aonair agus as rólanna sna scannáin The Commitments agus Once. Bhuaigh sé Oscar le Markéta Irglová don amhrán nuachumtha is fearr dá amhrán “Falling Slowly” ar fhuaimrian Once. Bhí clú air freisin as a chuid gníomhaíochais agus daonchairdis. Tháinig na mílte daoine le chéile i mBaile Átha Cliath sna laethanta tar éis a bháis ag buscáil ina onóir. Beidh tórramh poiblí dó i mBaile Átha Cliath Dé Luain agus sochraid phríobháideach Dé Máirt. Beidh sé i gcuimhne go háirithe ag a bhean chéíle Maire Saaritsa agus a mhac óg.Tá brú mór ar Uachtarán FIFA Gianna Infantino tar éis dó plean a fhógairt chun chuid de chomhlacht Chorn an Domhain a dhíol le hinfheisteoirí príobháideacha. Dhiúltaigh roinnt cumann an plean, lena n-áirítear cumainn ón Eoraip, ón Áis, ó Mheiriceá Thuaidh agus Láir, agus ó réigiún Mhuir Chairib. Dúirt UEFA nach n-imreoidh aon fhoireann Eorpach i gcluichí FIFA go dtí go bhfuil stop iomplán curtha leis an bplean. D'éirigh comhairleoir Infantino Carlos Cordeiro as a ról mar agóid freisin. Seans mór go gcaillfidh Infantino a phost mar Uachtarán FIFA mar thoradh air seo, agus stair chonspóideach aige cheana sa ról. Beidh foireann na mban na hEireann ag tnúth le réiteach go háirithe, agus deis acu cáiliú do Chorn an Domhain ag teacht go luath.mallacht - cursebua mothúchánach - emotional victoryna Ceapóga Sú Talún - Strawberry Beds infheisteoirí - investors

In the early 90s, things were radically changing for music. After a decade where music in the mainstream was often beholden to production excess, gated drums, and where there was ofte more polish on a recording than on a hospital floor, underground bands (for a time) brought things back to basics in the wider arena. Guitar riffs, hooks, and volume became the norm again (for a time). So, how did a film about a group of Dublin youths playing tough 1960s soul – as well as its soundtrack – become one of the biggest phenomenons around in 1991, the same year as Nevermind? Welcome to episode 137 of See Hear....sort of. In early July, Kerry and I recorded an episode of Reel Britannia with our dear friends Scott and Tom (of the Banned Biographies podcast). I knew Scott was recording an episode dedicated to Alan Parker's 1991 film The Commitments, and I pushed Kerry and my way onto the episode.....this is one of my favourite films ever, and knew we had to be part of the conversation. Scott has very graciously allowed me to put this episode on the See Hear feed as well. We will be welcoming the RB crew for an episode of See Hear in September, so it's a cross pollination thing going, you see. At the time of recording, it was a mere few weeks before the tragic death of Glen Hansard who was part of the Commitments ensemble. Because of its recording date, there is obviously no mention or tribute to this great musician (and from all accounts, a wonderful human being). We now dedicate this episode to his memory. We have a wonderful conversation about the power of music to bring people together, and the power of ego to tear the apart. Despite the film having a string element of social realism, this is no dire tale of the hardship of existence. Jimmy Rabbitte is a young music fan (played by Robert Arkins, not Argyle as I stupidly say in the podcast) who puts together a soul band – the music of the working class in his estimation – to bring joy to Dublin. What follows is an exercise in what happens when he brings 11 people together to play some of the most joyous and heartbreaking popular music of the 20th century. They form a microcosm of society who can achieve greatness and tear at each other. These youth learn to have aspirations greater than the hand that their hard lives have dealt them. Sounds serious, right? Nup – it's as funny as all get out, while still making some serious points about how people can love and hate each other all at once. Oh...did I say, it has the most brilliant (if jukebox) soundtrack? Kerry and I had an amazing time with Scott and Tom, and hope you enjoy. You can download the show from our feed or you can subscribe to Reel Britannia and get it there. It's always a treat to listen to their discussions about British cinema (and yes, we know The Commitments is Irish – we justify its place on RB). You can find RB at https://reelbritannia.libsyn.com/ or wherever you get podcasts. See Hear is proudly part of the Pantheon Network of music podcasts. Check out all the other wonderful shows at http://pantheonpodcasts.com Send us feedback via email at seehearpodcast@gmail.com Join the Facebook group at http://facebook.com/groups/seehearpodcast You can download the show by searching for See Hear on whatever podcast app you favour (except Spotify). Learn more about your ad choices. Visit megaphone.fm/adchoices

KC chats about the loss of Irish music icon Glen Hansard.From his early days cutting his teeth busking on Grafton Street and fronting the legendary The Frames, to his unforgettable film appearances in The Commitments and his Oscar-winning magic in Once, Glen's voice has been the soundtrack to generations of Irish lives.

In the early 90s, things were radically changing for music. After a decade where music in the mainstream was often beholden to production excess, gated drums, and where there was ofte more polish on a recording than on a hospital floor, underground bands (for a time) brought things back to basics in the wider arena. Guitar riffs, hooks, and volume became the norm again (for a time). So, how did a film about a group of Dublin youths playing tough 1960s soul – as well as its soundtrack – become one of the biggest phenomenons around in 1991, the same year as Nevermind? Welcome to episode 137 of See Hear....sort of. In early July, Kerry and I recorded an episode of Reel Britannia with our dear friends Scott and Tom (of the Banned Biographies podcast). I knew Scott was recording an episode dedicated to Alan Parker's 1991 film The Commitments, and I pushed Kerry and my way onto the episode.....this is one of my favourite films ever, and knew we had to be part of the conversation. Scott has very graciously allowed me to put this episode on the See Hear feed as well. We will be welcoming the RB crew for an episode of See Hear in September, so it's a cross pollination thing going, you see. At the time of recording, it was a mere few weeks before the tragic death of Glen Hansard who was part of the Commitments ensemble. Because of its recording date, there is obviously no mention or tribute to this great musician (and from all accounts, a wonderful human being). We now dedicate this episode to his memory. We have a wonderful conversation about the power of music to bring people together, and the power of ego to tear the apart. Despite the film having a string element of social realism, this is no dire tale of the hardship of existence. Jimmy Rabbitte is a young music fan (played by Robert Arkins, not Argyle as I stupidly say in the podcast) who puts together a soul band – the music of the working class in his estimation – to bring joy to Dublin. What follows is an exercise in what happens when he brings 11 people together to play some of the most joyous and heartbreaking popular music of the 20th century. They form a microcosm of society who can achieve greatness and tear at each other. These youth learn to have aspirations greater than the hand that their hard lives have dealt them. Sounds serious, right? Nup – it's as funny as all get out, while still making some serious points about how people can love and hate each other all at once. Oh...did I say, it has the most brilliant (if jukebox) soundtrack? Kerry and I had an amazing time with Scott and Tom, and hope you enjoy. You can download the show from our feed or you can subscribe to Reel Britannia and get it there. It's always a treat to listen to their discussions about British cinema (and yes, we know The Commitments is Irish – we justify its place on RB). You can find RB at https://reelbritannia.libsyn.com/ or wherever you get podcasts. See Hear is proudly part of the Pantheon Network of music podcasts. Check out all the other wonderful shows at http://pantheonpodcasts.com Send us feedback via email at seehearpodcast@gmail.com Join the Facebook group at http://facebook.com/groups/seehearpodcast You can download the show by searching for See Hear on whatever podcast app you favour (except Spotify). Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever felt fine at the start of the month and strangely broke by the middle of it, this is for you. There is a clear reason for that mid-month squeeze, and it comes down to timing you've never been shown how to see.Today we're defining SpendFixed, the commitments like rent, utilities, and subscriptions that arrive every month." Most of us carry a loose, stressful map of these in our heads. This chapter is about setting that map down so you can breathe.When you see your bills by due date, something opens up. You get clarity, relief, and an understanding of which paychecks carry the most weight.Take the next step with Money Made Human:Get the Guide: Grab the free Quick Start Guide at SpendFirst.com/start.Join the Workshop: Let's do it live! Our next Paycheck Plan Workshop is August 5 at 7pm ET.Subscribe so you don't miss next Thursday.

Dublin soul, magnificent music and enough creative differences to sink a small record label. This episode was recorded a couple of weeks ago, before the terribly sad news of Glen Hansard's death earlier this week. We remember him with great affection as Outspan Foster, one of the unforgettable faces and voices at the heart of The Commitments. Dublin has the music. Jimmy Rabbitte has the ambition. What he does not yet have is a band, any money, or the faintest idea how to keep a roomful of volatile musicians from throttling one another. This time on Reel Britannia, Scott is joined by Maurice in Melbourne, Kerry in Boston and Tom from just down the road for Alan Parker's joyous, foul-mouthed and gloriously chaotic 1991 musical comedy. Based on Roddy Doyle's novel, The Commitments follows Jimmy's attempt to bring soul music to the working-class streets of Dublin by assembling a group whose talent is matched only by its ability to argue. The team discusses the film's extraordinary cast, including Robert Arkins, Andrew Strong, Angeline Ball, Maria Doyle Kennedy, Bronagh Gallagher, Colm Meaney and Glen Hansard. There is also plenty of admiration for the thunderous soundtrack, the sharp dialogue and Parker's knack for making the whole enterprise feel as though it might either conquer the world or collapse before the next rehearsal. So pull on your sharpest suit, warm up the brass section and try not to mention creative differences. The Commitments are ready to play, although whether they will all still be speaking by the encore is another question.   This and all previous episodes are available wherever you download your podcasts and at: https://directory.libsyn.com/shows/view/id/reelbritannia   #ReelBritannia #TheCommitments #AlanParker #RoddyDoyle #GlenHansard #IrishCinema #BritishFilmPodcast #FilmPodcast  

The music world, and, indeed, Ireland is coming to terms with the death of Glen Hansard.     The 56-year-old singer-songwriter passed away in a crash in Lucan in Dublin in the early hours of Wednesday morning.    The frontman of the Frames since the 1990s, the Dublin native also acted in Bafta winning movie "The Commitments" and "Once".     The romantic musical drama earned Hansard an Oscar for the song "Falling Slowly" in 2008. Huge international music stars are among those paying tribute to the Frames frontman, with Bruce Springsteen describing him as 'a generous and gracious man' while Ed Sheeran called him 'an incredible force'.    Taoiseach Micheal Martin described him as a talented musician and actor who made a significant contribution to Ireland's cultural landscape over many years.     Former President Michael D Higgins says Glen was a wonderful musician and performer, a troubadour whose gift for storytelling brought so much joy to audiences across the world.    Joining Alan Morrissey to remember Glen and his immense musical talent was Clare FM's Eoin O'Neill.  Photo (c) Niccolò Caranti

pWotD Episode 3375: Glen Hansard Welcome to popular Wiki of the Day, spotlighting Wikipedia's most visited pages, giving you a peek into what the world is curious about today.With 657,637 views on Wednesday, 29 July 2026 our article of the day is Glen Hansard.Glen James Hansard (21 April 1970 – 29 July 2026) was an Irish singer-songwriter and actor. From 1990, he was the frontman of the Irish rock band the Frames, with whom he released six studio albums, four of which reached the top ten of the Irish Album Charts. Hansard was one half of folk rock duo the Swell Season before releasing his debut solo album, Rhythm and Repose, in 2012. His second album, Didn't He Ramble (2015), was nominated for the Grammy Award for Best Folk Album.Primarily a musician, Hansard also acted and wrote music for film. He appeared in the BAFTA-winning comedy-drama The Commitments (1991) and the Golden Globe-nominated romantic drama Cyrano (2021). Hansard starred in the musical drama Once (2007), which earned several major awards including the Academy Award for Best Original Song for "Falling Slowly", with co-writer and co-star Markéta Irglová. The film was later adapted into a musical theatre production.From Ballymun in Dublin, Hansard married Finnish poet Maire Saaritsa in 2022; they had a child. He died in a motorcycle crash at the Strawberry Beds on the outskirts of Dublin in July 2026 at the age of 56.This recording reflects the Wikipedia text as of 04:04 UTC on Thursday, 30 July 2026.For the full current version of the article, see Glen Hansard on Wikipedia.This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.Visit our archives at wikioftheday.com and subscribe to stay updated on new episodes.Follow us on Mastodon at @wikioftheday@masto.ai.Also check out Curmudgeon's Corner, a current events podcast.Until next time, I'm generative Kajal.

When it comes to the Gordie Howe Bridge, a Conservative MP says Prime Minister Mark Carney has gone too far — and conceded too much to Donald Trump. The manager of a Florida restaurant is forced to suspend some of his Haitian employees, after their work permits aren't extended. He says that's left them, and him, in a troubled state of limbo. A fisherman finds a message in a bottle in a New Jersey wetland — and then finds the woman who wrote it more than 50 years ago, and learns the story behind it. For 28 years, the late Michael Coyle spent his spare time working on a search-and-rescue team in BC; a fellow volunteer says he was exactly who you'd want with you in the mountains. We'll pay tribute to the late Irish musician and actor Glen Hansard — who starred in the movie "The Commitments," and approached his music with a singular commitment. A one-star online review said a Massachusetts whaling museum had the, quote, "worst aquarium ever." Now, the museum has gone viral — for putting that insult on its merchandise. As It Happens, the Wednesday Edition. Radio that has seen lousy aquariums — and tanks, but no thanks.

Oscar winner Glen Hansard, who found fame after starring in ‘The Commitments' and with his band The Frames, has been killed in a motorcycle crash in County Dublin…To pay tribute to Glen, Shane and Ciara are joined by Singer Mary Coughlan, long time friend of Glen's, Sparkie, Stuart Clarke, Deputy Editor of Hot Press Magazine and Senator Frances Black. Newstalk's Henry McKean also went out to Ballymun in Dublin to speak with his friends and neighbours.

It has been reported that acclaimed Irish singer songwriter and guitarist Glen Hansard has passed away…Known for being the frontman of The Frames, Outspan Foster in ‘The Commitments' and winning the Academy Award for Best Original Song at the 80th Academy Awards in 2008 for ‘Falling Slowly' from the musical ‘Once', which he co-wrote.Andrea is joined by Singer-Songwriter Kiera Dignam, Danny McElhinney from the Irish Mail on Sunday, Musician Ryan O'Shaughnessy and more to look back on his life and legacy.

College football recruiting heats up as elite 2028 prospects like Jett Harrison (Ohio State), LuKas Prock (Indiana), and Darieon Prescott (Notre Dame) make early commitments, signaling a seismic shift in how top programs court future stars. Alabama surges ahead with seven early pledges, while heavyweights like Penn State, Oklahoma, and South Carolina solidifying key positions like quarterback and defensive line. Will programs like Georgia and Clemson adjust their NIL strategies to keep pace with recruiting giants–especially the way Texas A&M is spending NIL–or risk falling behind in the next recruiting cycle? Brian Smith breaks down the ripple effects of the new five-for-five eligibility rule, the growing NIL arms race, and how early teenage talent evaluations are redefining college football's landscape. Key storylines include Miami's pursuit of top-10 recruits A'mir Sears and Brysen Wright, the Big 12's trench recruiting dilemma, and what Notre Dame's edge-rusher haul means for their defensive future. Don't miss this rapid-fire analysis of recruiting, NIL, and the future of powerhouse programs. Support us by supporting our sponsors! Odoo Great organizations win because operations matter. And that's why you should get Odoo. Try for free today at https://Odoo.com/lockedon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expire in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Christ-exalting worship is more than what we do on Sundays—it's how we live every day. When we see Jesus for who He truly is, our only response is wholehearted surrender, joyful worship, and lives that put Him first above everything else. 

Prayer is more than a habit—it's an expression of our dependence on God. In this message, we're reminded that prayer isn't about checking a box or getting God to fit our plans. It's about drawing near to our Heavenly Father, trusting His will, persisting in faith, and finding that His greatest gift isn't just answered prayers—it's His presence. 

Following Jesus is more than believing in Him—it's surrendering your whole life to Him. In this message, we're challenged to count the cost of true discipleship, love Christ above everything else, follow Him completely, and live a faith that others can clearly see. 

God's Word is not just something we read—it is the truth we build our lives on. In a world full of changing opinions, we can stand firm because Scripture is trustworthy, inspired by God, and points us to Jesus. When we know His Word, we know His heart.

“Los irlandeses son los negros de Europa, amigos”, les decía Jimmy Rabitte a su banda de aspirantes a cantantes de soul blancos en la película “The Commitments”, “Y los dublineses son los negros de Irlanda”, sentenciaba el protagonista de la película de Alan Parker. Si Rabbitte estaba en lo cierto, os podéis imaginar lo que sería ser un chaval de raza negra con pelo afro en el Dublin de los años 50. Sin duda, una vuelta de tuerca mas al concepto. Así empezó a vivir su niñez Phil Lynott, el extraordinario lider y frontman de Thin Lizzy, mi banda de hard rock favorita gracias sobre todo a su carisma en el escenario y sus brillantes composiciones, llenas de poesía urbana y romanticismo. En este episodio hablaremos de su vida y recordaremos sus grandes canciones, centrándonos en la época dorada de Thin Lizzy, que abarca sus álbumes desde el 76 hasta final de la década y entre ellos el que probablemente sea uno de los mejores directos de rock de la historia, el sensacional doble LP “Live And Dangerous”, todo un vibrante repaso al enorme legado de esta banda.

You were probably taught this as a kid: you start a season, you finish it. No matter what. Kelly grew up with that rule too. Then parenting got messier than the theory, and she started noticing the same pattern in the women she works with. Commitments made when life looked completely different, roles that quietly turned into something three times the original size, activities that bring dread every single week. And none of them would even consider leaving early. "You finish what you start" is still running in the background, years after childhood.This episode is Kelly questioning that out loud. She looks at where the rule came from, when it serves us, and what it costs when we keep applying it past the point where it makes sense. She also talks through what an honest, clean exit looks like, because leaving early doesn't mean disappearing and handing someone a mess. If you've been white-knuckling through something that stopped working a while ago, this one's for you.Resources mentioned in this episode:Back-to-School Guide (free): https://kellynolan.com/schoolJoin the waitlist for the 10-week Bright Method program here: https://kellynolan.com/bright-method-waitlistLinks you might enjoy:

Welcome to Inside D.C., where we break down how decisions in Washington shape the tools you use on your farm. This week, Brownfield's Carah Hart talks with USDA Under Secretary for Trade and Foreign Agricultural Affairs Luke Lindberg about the latest developments in agricultural trade. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topic's this week are “ Reneging on commitments and promises “ and physical deal breakers when dating , like ugly feet !! Also we will be discussing the older lady who got with a youngster and soon regretted it!!

Making a commitment is easy. Keeping it when life gets difficult is something else entirely. Pastor Hans continues our study through Joshua by exploring why our words matter, how faithfulness shapes our witness, and what it looks like to become someone others can truly depend on. In a world where commitments are often treated as optional, this message challenges us to live differently and points us to the God whose promises never fail.

Every church wants to be known for love—but genuine biblical love doesn't happen by accident. In this message, discover why love is the foundation for every spiritual gift, how our preferences can quietly become barriers to unity, and what practical commitments every believer can make to strengthen the body of Christ. Whether you've been hurt by the church, struggle with difficult relationships, or simply desire to help cultivate a healthier church family, this message offers a gospel-centered vision for becoming the kind of people who genuinely love one another as Christ has loved us.

Iran says it's suspending its commitments under the interim deal with the U.S. AP correspondent Donna Warder reports.

What does it really mean to build bridges that last for decades? I want you to meet Bircan Unver, whose lifelong commitment to responsibility, creativity, and global citizenship has shaped more than 25 years of meaningful work through Light Millennium. From growing up as the eldest of seven children in Turkey to creating an internationally recognized nonprofit connected with the United Nations, Bircan shares how art, public media, and open dialogue can bring people together across cultures. We explore why responsibility begins with each of us, how local communities can help solve global challenges, and why issues like water security, environmental stewardship, and human connection matter more than ever. I believe you'll enjoy hearing how one person's unstoppable mindset continues to inspire collaboration, education, and hope for a better future. Highlights: 06:55 - How growing up with responsibility shaped Bircan's lifelong commitment to serving others. 18:30 - Why public access television became the foundation for sharing voices and building community. 26:15 - The story behind founding Light Millennium and creating a nonprofit built on dialogue and education. 36:55 - How local communities can play a meaningful role in advancing United Nations goals. 49:45 - Why water security, cybersecurity, and gender equality are becoming deeply connected. 55:40 - Bircan reflects on preserving ideas through books, creativity, and lifelong learning. About the Guest: Bircan Ünver is the Founder-President of The Light Millennium, a Charitable Global Human Advancement Organization (LMGlobal.Org, 2001, New York); Executive Producer of the LMTV Programs; Multi-Media and Event Producer; Host, Author, Publisher, Public Speaker; [Head] NGO Representative of The Light Millennium to the United Nations Department of Global Communications since 2005 (formerly, UN.DPI); and Chair, Outreach and Partnerships Subcommittee at Global NGO Executive Committee and director for the 2021-2023 term. She has been also a Content Provider at QPTV since 1992, and she is the editor and co-founder of the U.S. Turkish Library & Museum Project. She has undertaken the Organization's e-publications, public programs since its inception in August 1999, and #LightMillenniumTV Series and Specials in all aspects of it since January 2000; along with, the LMGlobal.Org's all UN-related activity and programs since 2005. Bircan is the author and director of the Compulsory Peace & ICTs Education from Kindergarten to K-12, and Beyond Campaign, which she launched it through the Light Millennium Global in support of the Summit of the Future in 2024. The Campaign has delivered its 8th session along with the Coalition for the Campaign, which contains 22 organizations and educational institutions including The Light Millennium Global as the leading organization. Further,  she is also author of the bi-annual international high school project, “J.U.C. Media, Research, Writing & Innovation Awards”. The third of its kind was dedicated to the “Water Action Decade” and was delivered  (virtually) on the World Water Day, March 22, 2025. Bircan served as a mentor to the GPODS for three consecutive terms in Winter'22, Summer'22, and Fall'22 Fellowship Programs; and delivered lectures on “How to associate with the UN-NGO”, Public Access TVs in the U.S., and the latest one was on the #WaterActionDecade and the #2023UNWater Conference. To attach that, on behalf of LMGlobal.Org, she organized and hosted an Outside-UN Side Event ID #W175, titled, “What Is Your Commitment To The #WaterActionDecade? ~ Seven Core Ideas Toward #WaterAwareness, #WaterConscience and #GameChangers” in NYC on March 21, 2023, and was the head delegate of the LMGlobal.Org at the #UN2023WaterConference. Based on LMGlobal.Org's Commitments to the #WaterActionDecade, she launched #OneMinuteWaterActionCommitment during the #W175 Side Event, along with continues to work toward #WaterAwareness toward building up #WaterConscience.  She served as the chair of the ATAA Committee on UN Relations, guided its association to the UNDGC in 2020, and also served as the New York Regional Vice-President of ATAA (Assembly of Turkish American Associations) from October 2019 to January 2022. Furthermore, she served on several Planning Committees of the UN-Civil Society Conferences, and the Planning Committee of the High-Level Forum on the Culture of Peace (HLF-CoP). She has been a strong advocate of the UN Vision, Programs & Sustainable Development Goals (2015-2030) along with the relevant UN Days, which are in line with the LMGlobal.Org's Mission/Purposes since its association with the UNDGC (formerly, UN.DPI/NGO) in December 2005. Currently, Bircan is on the Advisory Board of the Turkish Forum (based in Germany). She encourages and guides interested civil society organizations and members of academia toward their educational institutions' associations with the UN, along with engaging them with the UN Programs that are within her networks and beyond. Further, she is an Ambassador of Peace and Goodwill for Anuvrat (Anuvibha) Global Organization (Jaipur, India, since 2014); and a Member of the Global Movement for the Culture of Peace (GMCoP, since 2012). Bircan is also the founder and president of the IsikBinyili.Org Association based in Istanbul (2010), which is a sister organization and counterpart of the LMGlobal.Org. Author of the following four book titles in print (Turkish): “En Kutsalı Yaratmak” (The Most Sacred is to Create) (1995, 2022), “Sanatın Labirentlerinde” (The Labyrinths of Arts) (2016), and “Işık Yollarında (“The Ways of the Light”) (poetry, 2017), and “Bin Yıl Daha…” (2020, A Thousand Years More…). Also, she is the author of the concept and compilation of the “Hope Never Fades” (English) book (Istanbul, 2023). Bircan initially received her local and studio television production certificates at QPTV.Org in 1992. Based on this capacity, she produced and broadcasted near to 260 television programs through local channels in New York City, which are also available online through www.vimeo.com/channels/LightMillenniumTV including 36 #OneMinute #WaterAction PSAs. Bircan celebrated her 30th Anniversary at QPTV.Org through a video profile, titled, “A Turkish Experience in America” (Duration: ~9 min. Production Year: 2022). Her works through The Light Millennium Global is a recipient of various national (U.S.) and international awards and recognitions including two awards from the Foundation of Alliance Community 2023 Hometown Media Awards (F-ACM-HMA for her “GroundWater” Light Millennium TV program in Web-based Programming and Online Events / Independent Producer categories (received at Brick TV, New York), the Anuvrat Ahimsa Award For International Peace-2023 (received in Mumbai, India), and the 2023 International Volunteer President Award by Institution of Green Engineers (received in Chennai, India), and ashe is also the recipient of the 2024 Best Web-Based Program – Independent Producer for the #HopeNeverFades program by F-ACM-HMA, which was produced based on the 2023 J.U.C. Media, Research & Writing Awards (ACM HomeTown Media Awards, San Jose, CA). Bircan holds a Bachelor of Arts (B.A.) Degree from the Mimar Sinan Fine Arts University (Istanbul, 1988) and a Master's Degree (M.A.) from Media Studies of the New School University (New York City 1999). Ways to connect with Bircan**:** Websites: www.lmglobal.org  (active web site) | www.lightmillennium.org (serves as the organization's web archive)#LightMillenniumTV | www.vimeo.com/LMTV | www.vimeo.com/channels/LightMillenniumTV Social Media: Linkedin: http://www.linkedin.com/in/bircan-ünver-7353207 X@lightmillennium Instagram@lightmillennium About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Well, hello everyone, and I want to welcome you to another edition of Unstoppable Mindset, and today we get to talk to a very interesting person with a with a lot of roots in Turkey, but she is also doing a lot of work with the United Nations here in the U.S. and other places. Her name is Birchan Umfer, and I hope I got that right. And Bircan Unver  01:23 thank you. Michael Hingson  01:24 Oh, good. And Berjan is is with us, and is going to talk about a number of things that she is working on. She's working on, and for years has been involved with a program called Light Millennium, and we'll we'll talk about all that, but let's just start and and as usual we'll have a great conversation. So, Bir John, I want to welcome you to Unstoppable Mindset. We're glad you're here. Bircan Unver  01:50 Thank you so much, Michael Hingston. It's great honor and privilege to have your guests. Especially, I love the title Unstoppable Minds. It's really inspiring and triggering the mind. Thank you. Michael Hingson  02:08 Well, my pleasure. We're glad that you have the time to to spend with us, and we will we will we will do it and make it work. Well, let's start. I love to start this way because I really want people to learn about you. Tell us kind of about the early Birchan growing up, and then we'll go from there. So tell us about Birchan and growing up, and and and all of that. Bircan Unver  02:32 Thank you. This will be a little bit different than most people know about me, my work. Well, we'll get to Michael Hingson  02:38 your work. Bircan Unver  02:40 Yeah, I know. I mean, the people who already know my work. What I'm gonna say now is completely too different from Berja. So I am a elder of seven siblings, and I was born in an ancient village in Mid Anatolia, actually nearby the Black Sea region, and I'm proud with my age, 1959, and my family moved to town first from the village, and then Istanbul for our educations for their kids, and but I don't know really as a girl child growing up with seven kids, as especially with a traditional family, being older girl is not a good idea. But but maybe it was a kind of tough childhood as a girl child. I I don't feel that I never been a child. That's really what I feel. But on the other hand, and that was you know when you are growing up, living through like I was a kind of second mom, and also our home was kind of everyone our guest from the village town and stay over not only one night, like or a week, like sometimes months, even years. You won't believe that, and it was not because either. So, but those kind of build up maybe my feeling to be responsible, so I consider myself a responsible person because I was responsible for my sisters, brothers, and also washing dishes, making helping my mom to prepare the meal, lunch, breakfast, and clean up. Like you know, I was kind of second person, second mom at home. So those early things, all those stolen my childhood, but at the same time, provide me being able to do everything from very early age. Even though I remember several times at the time. The bread wasn't, you know, you you weren't buying the bread from the market, but from the bakery, real where they were baking the bread. So she was, and time to time also she was making the the bread at home, and then she she wasn't sending me to school because then I had to stay with my brothers and kids so she can make the you know breads a big amount for a couple days. So that said, also gave my idea. I want to suddenly want to work as soon as you know I'm 17, 1617, So and then I started early working at a bank, and it was my first eight years. I worked at a bank in Istanbul. It is called Istanbul Bank, and then my graphic is like life graphic is a little bit different, like curvy, not like straight line. Then after eight years working at a bank, I started to university and fine arts, and then I had kind of interest art history, especially TV production, art history, arts in in the concept is producing art documentaries. That was kind of my vision. Also, it was also my reason initially coming to the U.S. learning TV production. Of course, English as first. So that was very much my childhood until you know 18 until starting at the bank, and then the rest is another story. I have, I must say, I would have three different life. Michael Hingson  06:48 Well, you had certainly an interesting childhood, needless to say, and I, I can understand what you're saying about being the oldest and all the challenges. I was not. I was the youngest, but we only had two siblings, and neither of us we were we were both males, and so we we did not do a lot in terms of preparing meals and all that sort of stuff. Except my brother and I were both in the Boy Scouts, and so when we went camping and other things like that, we learned how to cook on an open or an open fire and and things like that. But still, I understand that you you had a a lot that you had to do. What lessons did you learn by being the oldest child? What kinds of things do you think that you you carry over to what to your life today, because you were the oldest. Bircan Unver  07:44 I think two different components of that. One is also because it wasn't only I was the as a kid at the home and as a girl, girl, but also at the time there wasn't that kind of awareness which we have today. Which I mean, my mom got married with my dad at the age of 15, and she had birth. She had given me birth at the age of 16, the reason I'm bringing up this, when we were going to shopping Kapolechar, Grand Market of Istanbul, when I was 1516, and literally we were halfway age difference between my mom and myself. And when I was saying mom, and the people were surprised, and she and isn't your sister, other sister? They were asking me, and she was my mom. So, but this is in the long later years. I always become the best friend with my mom, and even my brother was saying, "Oh, now I understood that she, you are the joy of my mom because she can kind of a joke, and the others, my kids, like they are kids, but I'm her friend because they kind of feel similar. That is one, you know, lifetime developed feeling and strong connection, different connection with my mom, and the other also, as I mentioned at the beginning, it really this whole, you know, not selected, but where you, which house you born, which condition you grow up, that build up for me early high level responsibility. I feel responsible to do everything, and I, you know, that's a little bit tiring because that's what I want to say here. You say something in our after our initial Zoom meeting. It's really very inspiring. You say something. I just took note. We can solve all the worst problem. We can. You say you don't say we cannot. You say we can. Solve all the world's problems. So, like, it wasn't possible. It's not possible, but you know, as if I could solve the problems or I could carry everything. So it's kind of you know build up my bricks in my life. Michael Hingson  10:18 One of the things that you certainly, it sounds like you learned as you were growing up, though, was was all about responsibility and and and learning to take charge, but learning about responsibility and and feeling that it was okay to be responsible for others in your family and so on. And I think a lot of people don't necessarily learn a lot of lessons about responsibility, like they should. But you were put in a position where you had to do that, which is is certainly a good thing because you clearly have have done that in your life. Bircan Unver  10:54 That's very true, and also it goes with everything. Let's say sometimes some people think maybe unnecessary action when people cut trees, even in their you know backyard or front yard, whatever trees or any type of trees or fruit trees. I really get mad and upset because it is irresponsible to nature, to their own environment, just feeling they're responsible to trees, loving the trees, loving the you know, for instance, if when I was it was two weeks ago, I was working on at my desk, a bees was you know flying around me, and I don't like you know trying to hit and chase the bees, and I just left the window open, moved the room two hours, and it's gone. So I don't want to hurt things, even though if it bites, it would hurt me, right? So to kind of find a way, being responsible, because also I have a subconscious thinking that if I try to chase a herd, if an insect, any of them, they you know they react sharp. So I'm not a threat to them. So they are not threat to me. So I kind of make a subconscious connection, communication. Michael Hingson  12:22 Well, and it's it's better to to learn to love than than not. So I I hear what you're saying. Now you didn't go to college or university, right? Or you did? Bircan Unver  12:35 Of course, I did. That's what I was just briefly brought this stair at that level. That after eight years working at at Istanbul Bank, from literally actually 17 to 24 or 23 late 23 early 24 then I started at the Fine Arts University in Istanbul, and I mainly study both as major Turkish tradition arts and also along with as a minor. We didn't have a minor, but we had we didn't have the minor degree, but we had a selected course. So I was following up several like four years in a row and also whole year around, not a quarter semester base artist troy and contemporary art. So I started writing on art and exhibit and interviewing artists while I started study at the Fine Arts University, which is top university in Fine Arts in Istanbul, Myanmar, Sinan Fine Arts University. Michael Hingson  13:44 So you learned a lot about fine arts, and Bircan Unver  13:47 yeah, Michael Hingson  13:47 and you had obviously learned about finance from the bank, which Bircan Unver  13:51 is didn't learn that Michael Hingson  13:53 much, huh? Bircan Unver  13:53 Not at all, and I didn't like it. That's why I, you know, I changed all my life line. Michael Hingson  14:00 Right, but but you enjoyed art. Bircan Unver  14:03 Yes, and because also art always for me, and it as it is today. Whatever the life problems we cannot be resolved, art is always for me a branch to hold on and to kind of feel strength, connect with the nature, with the art culture, whom I never might met, or maybe you know through art, through music, through books. So it's kind of really, I think the the best human conscious and what we leave behind is what we produce. Creative might be a little bit another discussion. What is the term defined? And now everyone using like creative for everything, but creativity is like really what stays, you know, central. And something as what is already before, and what you brought it something new, that new perspective, like cubism and faism and expressionism and all that different genres or pop arts and another one Dali's movement. So all the Dadaism, so each of them brought something what is already existed, and then you know moved to different level, and also technology and communication brought where we are today. So and music, I'm not any degree. Degree train or understand, but I love music as most people about music and arts and literature and writing is always for me. Also taking pictures. I don't trust my memory much, but this is not new, not because of my age now. But I somewhat I always like take the pictures, whether I have cell phone, the oldest, you know, digital or the manual photo photographs. So even though when I run into where where was it, where I was, who was with, who next to me? I can't remember. But why I love that? Because really, it brings, it captures your life, even you don't remember, and then reconnect. Also, I I come up with a new concept. I haven't done anything yet, but it's kind of developing in my mind, that we can, we are able to capture the past, but we cannot capture the future, because you know whether you know unexpected the one photo comes up, or an audio recording, or all those movies, musics, and documentaries and paintings throughout artistry, you can really capture the past depending on what you know your background or interest and education, but you cannot capture the future. But you can imagine, we can imagine the future. We can invest into the future. Michael Hingson  17:16 Well, and and the the reality is that that the future is based on so many things that happen in the past, and so you can learn to to use some of that information and and have a better idea of what the future might be like, and that's that's pretty fascinating too. So so, how long did you go to college Bircan Unver  17:42 in in Turkey the basic four university education is annual base, not semester base. It's a four years, and actually when I started it was five years. Then later on they the system education board changed it to like four years plus two years. So I graduated from a four years fine arts, and then I have a master's degree based in New York News School University. Michael Hingson  18:20 Ah, in New York. Bircan Unver  18:21 Yeah. Michael Hingson  18:22 Okay. So that was was that two years. Bircan Unver  18:27 Yes, but it was a little bit different again. Yeah. See, because first when I was here for the first time, 18 919, 89 to 1994, I started and I took to six credits and I love it. But I had to go back to Istanbul, so then I got the you know absence live of absence, and then but coming back three years later, I readmitted, and then I finish it. I got my graduate diploma in 1999 May 1999 Michael Hingson  19:12 Okay, so Bircan Unver  19:14 you've been dealing late. You've been Michael Hingson  19:17 dealing with school for a while, but but while all that was going on, you got interested in, and you started to to do things regarding public access television. And you started that, if I read your biography correctly, in in 1991, you started doing things with public public access TV. Tell us a little bit about that, and why did you do that? Bircan Unver  19:41 That's really the kind of key point in my life. In as for the initial one of the two reasons that I came to the U.S. as the first time, I was you know the first aim to learn English. The second also. To learn the TV production, and then my first year was in the U.S. was in L.A. and then I was looking for the schools and just I'm I I'd like to get the formal education, formal training, and then one of my friends there, whom I met there, she said my aunt is TV producer at Queens Public TV in New York, and she is looking for someone like you who really wants to get in and all that. And then I think a couple months later, I had a very brief trip to New York, and I met with her, and then I met with her at QPTV. Now she is unfortunately not with us, but she was also she was the first Turkish producer at QPTV, and I'm forever grateful in memory of her. She was the one who introduced me QPTV, so I met Victor at QPTV in 1990, and then when I went back to LA, I decided to move to New York. So as soon as I moved to New York and I registered to QPTV's both field production and studio, and at the time, there were seven, eight months waiting list. Eventually, I got it on the list, 1991, and first I got the field production certificate, and it was I think six months something, and we had a group project and solo project, and then studio and studio production. It's when the same group project after you are learning all the equipment and then shooting and everyone is crewing everyone is helping each other within the same group of the class and then also producing group project and then the individual project that it is the similar step for the field production and the studio, that also provides a certificate to enabling us to use QPTV equipment, studios taking out the equipment, inviting studios, studios. Unfortunately, after COVID 19, there has been a long dragging issue. They haven't opened the studios. This is I don't want to get in because it is beyond our concept, but because that was my initial reason also moving to New York. And then once I started producing program and airing, I really loved idea from one idea, just idea, and then put paper and develop it. Bring yes, bring the crew, especially with the manual three-inch tapes, and to present, put everything in a tape, and then submit it an ARC schedule. I really love that. So then, while I was there, and then I said, "Okay, I want to really have a master's degree on TV production. So my master's degree from New Zealand University is in media studies. So and I got my diploma May 1999 So, but New Zealand was amazing. I learned all the first my you know my life although it was 39 maybe 3839 years old when I was Photoshop and Premiere or Evid and all the first offline digital all the software program I learned at the new school and I edited my first program offline at the new circle as well, but when I got diploma, and then I had nowhere no access to continue. Also, you know, it's just I, I never been about the person. My mind and my heart wealthy, but not financial terms. And then, so QPT was always my second home because it provides me continuing the producing and provides me access, provides me equipment. It's like provides the community. That's what it is exists for, especially in support of the Article First Amendment and freedom of expression, and also QPTV format is really, really not well known, or not QPTV loaned. It is public access, pack programming, public education and government programming, non-commercial. So it's it is not much known widely, but it is really one of the best symbol of democracy. And now it's kind of a little bit diminishing because also widespreading out other web streaming platforms like this or other, so that there are so many. Discussion and issues, and also there is one petition to the New York Senate that is called Team New York that could also bring in all the web streaming to this community media access public access media. So then, Michael Hingson  25:19 oh, go ahead. Bircan Unver  25:20 No, I mean the question is so QPTV had has been the longest since 1991. I've been providing content, and as long as I am in the US, if I'm out of the country, even if I am out of the country, my previously submitted programs are rerunning in different, you know, whenever they schedule for my new programs, I determine which time slot because I have a time slot to be scheduled, and whether 28 minutes or one hour. But especially again after COVID 19, I couldn't produce anything at the studio at QPTV, but like this Zoom-based programs, and then for the late million organization, the programs I produce and then edit them, reformat them to schedule for QPTV. But it wasn't as it used to be produced at QPTV, at the studio with the crew, that's the excitement teaming up. It's really, I love it. But Zoom, this type also make more maybe manageable, but also bring more intonation speakers. You know, through online connection. If Speaker 1  26:54 you enjoy Unstoppable Mindset and would like to help us continue bringing these conversations to you each week, we've created a way for you to support the show. Your contribution helps us cover production costs and continue sharing stories, insights, and ideas that inspire people to live with purpose and possibility. If supporting the podcast feels right for you, you'll find the link in the show notes. Thank you for being part of the Unstoppable Mindset Community. Michael Hingson  27:28 So you you started in public access television and and and are still doing that essentially. But in 2000 you started Light Millennium TV. Tell us about Light Millennium Television. Bircan Unver  27:42 Thank you so much. Because Late Millennium, I still consider it's my third child because already 25th anniversary. The flyer on my back says 25th That also refers the 25th anniversary of the Light Millennium. I think a the experience and production, and also providing three platform QPTV, Queens Public TV, but actually the 1992 Communication Act and PAC programming, public government public education and government programming; those emerge with my new school education, like Fatrus, Plato, the concept of the two ways of messaging, and for the first time in my life, at the age of I think it was I was 39 I was able 3039, I was able to use. It was very new, also for the war. Internet. We had the internet at the new school as our media class, the open forum. One week media theory class. We have open discussion forum about Greek philosophy, further is communication, media theory. The other class we had the classic format. So all these together merged in my mind, and I really felt I found my medium. That medium is the internet, which me, especially someone is living in New York, who has you know 30 years first life in Turkey, Istanbul, that culture, and then I I didn't want to kind of disconnect from my root cultures, and internet provided me that connections, and also I always like to write and communicate, so so it becomes like natural medium. And then when I just graduated in May 1999 I send out by then like 40 people with my friends. Colleagues, and then I said, "Oh, I want to start a platform. This platform is going to be ours. And everyone wants to say, kind of to expand the QPTV's concept, because when I say QPTV's concept, this is the again First Amendment, and they don't control the content. They don't say anything you can do, you cannot unless it is a threat to someone's life. So it's all the content, or you are responsible as the producer. So I really love that freedom and responsibility again. And then then I was mentoring at the New York Food Moon Finance and Television, and I was kind of trying to find what I want to do, and I was already producing programs at QPTV. I never give up as as long as I could afford to produce the time and edit. Edit is always more time consuming, and then the executive director of the at the time 1999 Woman Film Man Television, she said you can form a nonprofit. I never taught it before, and I'm forever thankful to her. And then I said I don't know what to do where to start because she perhaps she saw the potential because I was producing non-commercial and publishing, trying to promote, you know, through group emails, and whatever the you know social media available at the time. Well, mostly email and group emails, and then she suggested me a volunteer lawyers of arts that she said they can help you, and I never knew and I never thought I if I never came to U.S. maybe I will never had a concept of forming a nonprofit or light minimum. So that U.S. and all combination brought me and news called Queens Public TV, First Amendment, United Nations Article of 19 Universal Declaration of Human Rights. Everything together kind of merged in my mind. Also, the projects I produce, I communicate, is contact with people, I learn from them. So then, when I contacted with them, they ask me, you know, what is my statement this type? And then I drafted all of them, and they put in medical, you know, terms and terminology, and I was lucky that we got a pro bono at the time one of the you know major U.S. law firms. I I think I can say now because they even though I think merged K Shuler, but they took our case and they formed my organization on on a pro bono basis and officially the first as a non profit organization done with the 500 1c T V together. So we officially formed 2001 July 17, and we and then right after that they filed 501c3 for us, and then we granted that in September 18, 2002. Bircan Unver  33:14 My memory is not good, but I I remember that date as of today because it was kind of imprinted in my mind, but also the beauty was that the granted granting 501 c3 was effective of the formation date, which is July 17 2001 So then, since I developed started the light minimum concept, introducing speaking people trying creating an open platform that everyone can you know contribute be part of it, so then I started in January 2000 on January 13 2000 started first monthly the like TV series at like at QP TV. That's how it came about. Michael Hingson  34:02 Yeah, you have certainly created quite a niche in in the whole light millennium and all the other things that you've done, which is pretty fascinating. How did you get connected with the United Nations? Because I know you're doing work with them. Bircan Unver  34:18 Thank you. Actually, the concept with the UN use, I don't do work for them. Michael Hingson  34:29 Right. Bircan Unver  34:29 We do work with them. Right. You're connected Michael Hingson  34:34 with them. You're not working for them. I understand that. Bircan Unver  34:36 Yeah, I just you know one word, but it's key key differences. But as as I mentioned, how the light millennium concept emerged, and also my master's degree program, media studies at the New School, and also there is another person I have to mention here, also in. Separate for her respectful and loving memory, Danielle Camille. She was my advisor for my thesis project advisor at the new school, and all that TV ideas and my thesis project. And she loved, and I got all A. And my first TV ideas project was peace, reality, or utopian dream, and it was 11 minutes or so. It was just before the first Clinton administration election, just October, I think 2002 and then I interviewed many academicians, civil society, non-profits who whose focus area on peace and war and you know against nuclear or all that and and then that actually the concept peace reality or utopian dream that took me to the United Nations I don't know now as a as an outsider, at the time it was so welcoming, and I went to photo department. They share me with photos, and I got all the books I was looking for. Of course, public library. I got all the books about the peace and peace organization. So that 12 minutes program, peace rate or utopian dream, and physically led me to step in the UN for the first time, and then producing this project, searching kind of open to me new horizon, and also my advisor was persistent. Birjan, we know you are great. You produce fundamental programs on arts, but I want you to do something else. So that actually also forced me to move beyond producing something beyond arts. And so then then peace, reality, or utopian dream concept came in, but also it wasn't far topic in my life because my son was born 20 when I was 2022 Now he is 45 His name is Borush, and mean is in Turkish peace. Peace also at the time, you know, Africa hunger, and I was hoping when I get 4050, this will be over. It's not the case, but as a vision, I always look for humanistic positive for the humanity, not you know for myself well-being. Michael Hingson  37:38 Well, you you kind of act as a bridge between UN programs and local communities. Tell me more about that because you view that you view yourself as being a bridge between UN programs and the local community. Why do you why do you view yourself as more of a bridge? Bircan Unver  38:00 That's very nice metaphor, and I think it's very true for me too. Maybe I could take it two three step backs. One is the village I was born. There is a river, and and then there was a bridge, and that bridge was kind of fundamental. Really, going to where you know people are established, living in all the agriculture and large fields, and it was kind of nostalgic to me. It's a bridge, but it's a stone, short bridge. That's the the first part. The second Istanbul. You know, my life main path when I was in Istanbul, Turkey in Istanbul, and Istanbul the Bosphor and then the Istanbul Bridge. Now the name changed, and now three bridges, and not just the bridge itself, but also Turkish geographic Turkey's geographical space place on Earth and especially on in between Europe and Asia and Black Sea and then the Mediterranean Sea and then when you go down North Africa, and then you go up like Russia and North Europe. So you see that that connection physically, geographically, and troy physical bridges. We live, we grow up with this kind of as part of our DNA and vision. When I was working on this, the first the initial need you know in the non-profit world to describe the need need was to connect with my culture, people, friends, family, the internet medium, and then village is also metaphor, and when we associated with the. I let I'm proud to say it. Let the association process. That was also my vision from that small video for the class project. And then, then I realize this is also. I think today is real fact that local communities, even Queens here, people are paying 1000s of dollars to come to New York to get visas. All that trying to get the sponsor, you know, to attend a conference, and I I didn't see much interest within the local nonprofits there, and that little bit was shocking realization for me. So I brought to my programs UN visions programs, MDGs, UN days, sustainable development goals. For instance, when it was announced at the UN for the 2023 agenda, we created dreams for humanity. So we brought people from lots of life, poets, authors, and youths to really share their ideas for humanity, for peace. Michael Hingson  41:12 Well, you-it sounds like, from all that I've read and and studied, you're you're, or at some point, you kind of have moved more into dealing with a lot of things with the environment. So I know that your program has been able to get a credit accredited as an observer observer status with the UN Environment Program. How is how has that affected what you do and all of your work going forward. Bircan Unver  41:43 Thank you. This is also another important, I think, milestone for us. The first in connection with the UN, associated with the in the formerly United Nations Department of Public Information, and then it has changed to Department of Global Communications. Officially, we've been associated since 2005, active and good standing, and we are able to be presented at the UN with six representatives, and therefore we are able also to reflect back to our committee's networks from the UN and it's two ways. I really like the concept two ways messaging, and then always environment in somewhat it involves in our programs. But let's say through water, through energy, through, for instance, when the forest fires really burns my heart. So being sensible and trying to, as much as I could, to attend the meetings, especially MDGs for the first phase of the Millennium Declaration, really, it's. I consider UN is the best school I ever had, and it's for me lifetimes to call, and I learn about so many countries I will never otherwise know them much. Some of the names you hardly hear in media and anywhere else, so it's kind of opens and to see the global spectrum. Also, one of the things I really love at the UN, whether you you are a ambassador or president or prime minister of a country that has maybe a population 1 million or 2 million or 1 billion or two 1.6 billion, the largest one, so you have the same minutes of speaking time, same voting, especially of course, I'm talking about the general assembly. So those things I follow up, and we try to incorporate time to time. And water issue always, I wanted to involve. I want to do something about, but it's just not like because I love the tourists, and I'm not, you know, scientist, so I'm not officially trained. So also, I'm not able to protect the, you know, fires in the forest. And every year it's getting worse and worse. And then I'm sensible, but you know, you can't do much about it. And eventually, although our last name is same, but we are not blood connected. Professor Oljoymer, at the time he was vice president for the UN Water at the UN, and we connected. And I was following up, and I was aware his work before we met. We connected through the UN. So then, especially during the COVID era, then when I've seen his speeches, natural-based solutions, and then his piece on smart water, so I propose him if we can do something. About water, and then he was very supportive, very kind, very modest. We had our first water program on the World Water Day in March 2001 and then it has turned out an annual program, and we kind of made the global connections and collaborations, and especially first three, four of them, Professor Olja led and guide, and also we worked together in a sense that I brought one part of the speakers and he brought other parts. So it was also great, diverse speakers and also the level of the speakers from whether civil society, academia, UN, and youth, all that. So we already presented six of them, and 2023 we were part of the UN Water Conference. We presented a program, and then last year we participated and presented a program site event in Nice on the Ocean Conference, and we kind of we also had previously on the ocean again. So plastic also become whether ocean, whether water, whether land life, like plastic, is becoming a huge in every level. Not plastic, but also chemical, all all sorts of polluters on in environment. So then we become promoting, producing, and there are really great level of academicians and experts, and they also like to share and connect their research and their findings. So it's a platform to break down together, and then when it is a video, when it is posted as both a summary along with the full presentation or speech, so it becomes a really source where you know you can find diverse voices, diverse solutions, diverse ideas, and also we align them in support of the UN days, UN conferences, SDGs, sustainable development goals like Water Days. Also, we collaborate with an organization in India, IGEN Green Institution, Green Engineers Institute of Green Engineers. So they are focusing on energy SDG seven. So we contribute them, bringing speakers. Bircan Unver  47:40 So then they join us to our program. So really, it's an organic volunteer base. So that that actually, I was so proud that we got a call, invitation to submit the application for this accredited status, and it was June 2025 after the ocean conference. I think ocean conference kind of brought them cumulatively and maybe brought their attention. And then October they asked our official documents, the bylaws and and certificate of organization, which is the regular require any formal application at the UN, and then I I submitted them in I think it was October 1525 but I haven't heard anything, and then I thought maybe you know they didn't consider, and then literally a year later, in June, last June, we got approval, and with a, it's not just accredited for a special one particular conference. It is an observer status assembly to contribute draft ideas. I mean, to contribute drafts, draft resolution to observe, to participate, and then also to be responsible to provide every four-year quadrennial report. Let's say if we fail to produce contribution at any level to this cause, then you know we may lose that observed status, but of course we'll do our best to contribute and to continue. Michael Hingson  49:27 With all of the work that you've done in all of this, I want to come back to World Water Day in a moment. But with all the work that you've done and all the the the things that you've done in public television and so on, when you host these meetings or you participate in these meetings, do they get televised? Also, are you able to bring those to to the public through public television? Bircan Unver  49:53 When it is Zoom, then I edit within my time slot within the limits of. Time slots and QPTV provides two different time slots. One is 20-eight minutes, the other one is 50-eight minutes. So then, let's say if it's two-hour session, I you know a little bit edit and then title, etc. and part one, part two, and also depending on the length of the session or 20-eight minutes. So then I schedule them through the local channels, as we spoke at QPTV. Also, I make them available through our vmail.com/lmtv channel on web on the web. Also, when we have a summary or outcomes, so we also provide those links and share through social media. Try our best to make those information available, visible, and reachable. Michael Hingson  50:51 Well, that I'm glad you do that. I'm glad that it gets to be something that is a lot more publicized than you just attending a meeting-that's important, I would think, to do when when you talk about World Water Day and so on. One of the things that that I I understand you do is you compare water security directly with cybersecurity and gender equality. Those are three different sorts of things when you include water security. Tell us more about that. Bircan Unver  51:24 This was our latest program in last March, and we had in our prior program on AI a discussion on AI a public discussion on AI policy or AI arc. So he's a professor and at the SUNY, and he's a mathematician, and he's also teaching cybersecurity. And when I was talking about when we met about the water conference upcoming, actually in this December, in the United Emirates on I think December six to eight. Even I was thinking to attend, but I wanted part a bit this time virtually instead of going there. So when we were talking about and and I really like this idea and I say as I asked exactly what you asked for, and then his really statement explanation made great sense because everything is nowadays control troy some form of electronic or AI or a combination of those systems, right? Competing systems. So if or if there is a technical issues, that's one case. But if there is a hack, especially water is the life source for everyone, whether you are billion or trillion, or you are you know ordinary people on the you know everyday life. So water is the source for everything, including producing the energy. AI. So water is the life itself. So then, when he said, if any hacking, whether you know small you know some you know people with a bad intention or some maybe big corporation because some profit purpose they want to sell more you know bottled water whatever or some international security issues you you may name this many other things. So if a computer system, if the control mechanism, if the AI system, whatever that combination in that system, is hack, then everything is a huge risk, and that's number one. How it connects with the water. Also now you know we smart how everything is electronic. Everything and then when that somewhat the life collapses there. So including water, including energy. So everything is so much you know interconnected. And then how that the gender equality came. Also, we follow Michael the UN annual-based dedication team for each UN Day or conferences. For instance, last year, water and gender equality, because water and gender required is also so inseparable concept and conditions in many parts of the world, and then also our professor Emre Tokus, he also. Make beautiful connection that if woman or when woman, if and when women are more in the security, cyber security, IT technology sectors, they are more sensitive. They are more like maybe natural in their dealings, like mother protection. So more protective, so there is less risk than where it is now. So to increase the gender equality, both not burden on the woman, you know, where it's the water scarcity that woman has to carry the burden. Girls, even five, seven years old, when developing countries, when it comes to developing countries, and then if the girls are, and also that was staggering. Stats he gave sort of shocked me today because he is a professor at SUNY. So what I mean by that, he said one of his class has only four girls out of 31. of his class has only one girl. One of his class doesn't have no girl. So even though if if girls are girls are not getting in this field, how we gonna bring the gender balance in all cross-cutting sectors of society. So that's how both from the UN perspective, the dedication team, also cybersecurity, the profile from a university that girls are not showing attention, interest studying cybersecurity. That was the fact based on his class last semester. One Michael Hingson  56:46 of the things that you have done, as I understand, is you've written several books. Bircan Unver  56:53 Yes, there are more, but hopefully I could get work on them, publish them as well. The my first book was Michael, based on my interviews with artists and my reviews on art exhibits, and also when I had questionnaire surveys like with artists, galleries, academicians, professors, students. When I before my first life prior prior the U.S. So when I went back after four years and I was really eager to get in a job for as a TV producer and somewhat that didn't work despite all my efforts even I my project load and everyone was after me, but they want to take the project, but not give me the role what I deserve for. So then I kind of close myself, and then I said I want to compile my books, my articles, my interviews. So that was how my first book came about in Turkish. To create is the most sacred. So, like the value to give the highest value for the creativity, intellectual production. That is through all those interviews, reviews, and questions. So that's that was the first book. The second book is in a way a bridge again between U.S. and Istanbul, New York and Istanbul, or maybe L.A. New York and Istanbul. Because when I came in, also I've done freelance journalism, so I wrote some you know reviews and the magazine. I used to, you know, send and appear my interviews and reviews. So and it was include not too frequent, but it was include some of major exhibits, both from LA and also from the Metropolitan Museum in MoMA in New York. Also Turkish artists here. So I met them, you know, when I was living. I started living in here. So then I a combination of those, and also that was another metaphor developed in my mind when I was Istanbul. I was feeling like the labyrinths of arts. So that's my second book title in Turkish labyrinths in arts. So like you are like this kind of narrow and small world in Istanbul art worlds and very high competition, and then nobody expanding to New York and LA expansion means bringing some, for instance, Franz Bacon, Thomas Hart Benton, and Max Ernst and Marina Magritte. Those also the last part connecting with the New York Istanbul from my art based on my art background. Michael Hingson  59:51 So, were any of the books published in English? The Bircan Unver  59:54 last 120, 23 is English, but. It is a compilation concept is written me. I directed the project, and of course I have some pieces also beside the concept. But it is a compilation by 24 contributors. It is based on the JUC Media Research Writing Awards 2021 and 2023 High School Awards Project, and also it is also engaging the youth to involve the UN programs at an early age and encourage them award them. So that also the next one is going to be on the Water Action Decatur in the same line, same concept, and also I have a book project since 2022 I couldn't still 2022 2020 actually. I dream, therefore I am. I have 80% of the book manuscript is ready, but I couldn't finalize it, and so the other one also I was hoping but couldn't to have a book for the 25th anniversary of the latentium. Unfortunately, it didn't happen. It's a little bit seemingly not going to happen this year to come up 25th anniversary of late millennium, but I had 20 anniversary of the late millennium in Turkish, and so this is completely different issue because I introduced like Millennium both in Turkish and in English, so it's like Tiffany Sister is the Turkish one, and then I formed Turkish sister in 2010, and then so on the 20th anniversary of the Turkish organization, as it is association, official association. So I compile the first part, the concept vision, very much like Millennium, because it's the system. But the second part based on the programs, activities, and challenges in Istanbul. So this book also in English will be first the the manifesto and the first all the history will be very much in English, the original one. But the second part is going to be completely, you know, selected ideas and projects and programs from the website and public programs from the last 20-five years, and it's hard hard things to do. It it's very challenging. I couldn't do it. Michael Hingson  1:02:47 It's it's a lot of work. Well, Berjan, I I want to tell you that we have now been talking for more than an hour. Time flies when you're having fun. Man, I'm going to go. I'm going to have to go ahead and and end our time, but we'll have to do this again and and continue the discussion. But I really appreciate you taking the time to be here, and I hope that people will monitor your programs and and and read your books if they can read Turkish or English, whichever works. Troy Bircan Unver  1:03:18 has so many English pieces, and now everyone welcome to look out our website. And what's the Michael Hingson  1:03:26 website again? Bircan Unver  1:03:28 lmglobal.org. Michael Hingson  1:03:32 lmglobal.org. Okay. Bircan Unver  1:03:34 Yes, but the whole archive from 2019 to 2000 no, 2019 no. of course not 2019 1999 to 2018 The archive. Our initial website is light millennium.org Millennium is with double N double N. So the everything we are talking about, all the process, our UN programs, and the reports from the UN NGO briefings, some conferences we participated. If anyone has any question, I'll be happy to provide the link and you know to contact them. Michael Hingson  1:04:17 And we will put that information in the show notes, the notes for the podcast. So I want to thank you for being here. This has been absolutely informative. I really appreciate your time, and I hope the programs continue to go well. So I want to thank you again for being here, and this has just been a lot of fun. Bircan Unver  1:04:39 Thank you so much, Michael Kingston, it is great honor and privilege. Especially, you are a hero, and your your story is amazing, and you are also taking really one of the challenges works like producing these programs, and we never met in real life. And then this is also like Millennium and your work. How we connected through? Otherwise, there was no like regular environment or database environment that we could meet. Your work and your dedication and your inspiring contribution really connected us and bring us together in this session. Thank you, and I'm really grateful for that. Michael Hingson  1:05:29 Thank you for being here with me on Unstoppable Mindset. I hope today's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about. If you're ready to go deeper into the ideas that shape how we see ourselves and others, I have a free gift for you. Head over to michaelhingson.com and download my free ebook, Blinded by Fear. It explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review, and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening. Keep learning, keep questioning, and keep choosing to live with an unstoppable mindset

Sixty-three percent of large companies worldwide had made a net zero commitment by 2023, up from close to none in 2018. But if the target date is 2050, that's several corporate lifetimes away, and the planet needs emission reductions today. What actually changes in the boardroom when a pledge is signed?Simon Dietz (LSE, CEPR) has tracked climate management practices and emissions at nearly 2,000 companies to find out. He tells Tim Phillips that the picture is not the one that either side of the debate might expect. A net zero pledge doesn't usually signify an immediate cut in emissions, but there is a clear and early shift in how companies plan for net zero that has often started before the announcement. What is left is something is harder to spot: firms making a strategic pivot, of which the public commitment is only one part.The research behind this episode:Dietz, Simon, and Nikolaus Hastreiter. 2026. "Corporate Net Zero Targets: Have They Achieved Anything?" CEPR Discussion Paper 21441 (gated).To cite this episode:Phillips, Tim, and Simon Dietz. 2026. "Are net zero commitments greenwash?" VoxTalks Economics (podcast).About the guestSimon Dietz is Professor of Environmental Policy at the London School of Economics and Political Science, Research Director of the Grantham Research Institute on Climate Change and the Environment, and Research Director of the LSE Transition Pathway Initiative Global Climate Transition Centre. He is a Research Fellow of the Centre for Economic Policy Research. His research spans climate change economics, corporate sustainability, decision-making under uncertainty, and climate finance.Research cited in this episodeThe Paris Agreement and the 1.5°C target. The 2015 UN Paris Agreement on Climate Change set a goal of limiting global warming to well below 2°C, with a stretch target of 1.5°C. The Intergovernmental Panel on Climate Change subsequently concluded that meeting the 1.5°C goal requires global emissions to reach net zero by around mid-century, giving corporate net zero pledges their scientific rationale.Science Based Targets initiative, UN Race to Zero, and the Glasgow Financial Alliance for Net Zero. These are among the organisations that encouraged corporations to adopt long-term net zero commitments following the Paris Agreement, helping drive the rapid diffusion of pledges that Dietz and Hastreiter document.Trucost and the Transition Pathway Initiative (TPI). Dietz and Hastreiter combine two emissions datasets to overcome measurement problems in this area. Trucost provides broad coverage of around 1,600 large listed firms, combining self-reported data with modelled estimates. TPI provides sector-specific, physically normalised emissions intensity data for a smaller sample of roughly 200 companies in the highest-emitting sectors; Dietz is Research Director of the TPI Global Climate Transition Centre, which is based at LSE.Difference-in-differences with matching. To separate the effect of a net zero pledge from the fact that greener firms are more likely to make one in the first place, the authors compare firms before and after adoption against similar firms that have not yet adopted, using propensity score matching to build a comparable control group.The Task Force on Climate-related Financial Disclosures framework. The paper groups management practices into four pillars from this framework: governance, strategy, risk management, and metrics and targets. It finds no significant effect of net zero pledges on governance, risk management, or metrics and targets, but a significant and positive effect on strategy, including climate scenario planning and internal carbon pricing.More VoxTalks Economics episodesA big push for climate policy, in which Rick van der Ploeg argues that gradual policy change risks backsliding, and sets out what a genuinely transformative climate push would require.Related reading on VoxEU.orgCorporate net zero targets: Neither greenwashing nor a gamechanger, in which Dietz and Hastreiter set out the findings behind this episode in their own words.Corporate climate commitments: A profit-driven strategy, not just empty promises, in which Viral Acharya, Robert Engle, and Olivier Wang model when large firms and their investors have a financial incentive to follow through on climate pledges.Business as usual: Bank net zero commitments, lending, and engagement, in which Parinitha Sastry, Emil Verner, and David Marques-Ibanez find that banks' net zero pledges predict decarbonisation of their loan portfolios, but not reduced lending to high-carbon sectors.

Unlocking billions in cloud marketplace revenue. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ This powerful panel discussion featuring leaders from Google, Tackle, and dbt Labs dives deep into the explosive growth of cloud marketplaces and the radical shift toward AI-driven go-to-market strategies. With hyperscaler backlogs nearing half a trillion dollars, the conversation unpacks how top-tier organizations are transforming their compensation models, aligning executive buy-in, and navigating the complexities of co-selling to capture committed customer budgets. From the rise of AI agents acting as metered SaaS to the essential operational investments required to scale marketplace revenue from 10% to over 50%, this session provides an actionable roadmap for software companies ready to dominate the 2026 partner ecosystem. https://youtu.be/LSj49f5FEII Key Takeaways Hyperscaler backlog commitments represent a massive, nearly half-trillion-dollar addressable market that completely changes the budgeting conversation. Successful marketplace selling requires complete executive alignment, right down to the CFO, and strategic adjustments like spiffing sales teams for marketplace transactions. The AI category is experiencing staggering 18x year-over-year growth, forcing companies to pivot toward an “agent-first” go-to-market model. Shifting from traditional channels to cloud go-to-market demands a multi-year, intentional investment in operations, people, and technology. System integrators are evolving into software companies as they build orchestration agents to manage fragmented, end-to-end workflows. Leveraging cloud commitments bypasses standard 12-15 month budget cycles, allowing for significantly faster deal closures and larger initial lands. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Google Cloud Marketplace, hyperscaler backlog, cloud commitments, co-selling strategies, AI agents, metered SaaS, product-led growth, rev ops, B2B sales transformation, ecosystem shift, channel strategy, system integrators, Deal registration, private offer APIs, digital transformation, software procurement. Transcript: Insight to Revenue- The State of Cloud GTM [00:00:00] Dai Vu: These are all things everyone has to do to get to that first five to 10 deals, and then 10, 20, 30% of your business through Marketplace. [00:00:09] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host, and each week I sit down with leaders at the intersection of technology. Partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room changes [00:00:46] John Janke: everything. Let’s start. [00:00:52] Vince Menzione: And we have an incredible session. The way that we wanted today to, to, to start the day up was like, let’s talk about what’s happening right now and let’s get three leaders in this space to come up and talk about the world and how it’s a rapidly evolving. So I want to invite to the stage dvu from Google is a great friend of Ultimate Partner. [00:01:14] Vince Menzione: Are you guys ready? Are you guys micd up already? Okay, good. Good. John Yanke, the CEO and Founder of Tackle, and Sean Todo, who is an incredible leader with DBT, but also an old friend of mine. We worked together on Microsoft Days. Good to see you gentlemen. Thanks Sean. Great to have you with us. [00:01:37] John Janke: They stuck me on the side ’cause they said I’d block the screen if I sat in the middle. [00:01:41] Shawn Toldo: You still block it a little bit. [00:01:42] John Janke: And that picture’s from like 1985. I, I, we do have to get that. I had way darker hair. It was, uh, 10 year, 10 years at a startup. Makes you turn white. [00:01:52] Shawn Toldo: Mine’s the exact same right now. So it’s all good. [00:01:55] Shawn Toldo: Mine’s AI generated. Yeah. [00:01:57] Vince Menzione: Well, you know, guys, I just took it all off at that point, you know, it’s like good. Yeah, but you lose enough of it. You pull it out over the years. Yeah. So, uh, some really exciting times. Uh, you, we gotta spend some time at you at our breakfast. That’s right. A couple weeks ago. [00:02:13] Dai Vu: A lot of folks here, too. [00:02:14] Vince Menzione: A lot of folks that are here were at that breakfast, and I thought we’d spend a few moments with you talking about all the exciting things that have been happening at, at Google. I mean the, yeah, the businesses just to, first of all, the numbers were house. Outstanding. Congratulations. [00:02:28] Dai Vu: That’s right. [00:02:28] Vince Menzione: Yep. [00:02:28] Vince Menzione: Really, some really great numbers. Commitments are off the charts. [00:02:32] Dai Vu: Yes. [00:02:32] Vince Menzione: Crazy off the charts. [00:02:33] Dai Vu: Yes. [00:02:34] Vince Menzione: Yes. Uh, and then there’s a lot happening in this little world called ai, which makes a ton of sense. Yep. I was critical about Google in the beginning because you had all the assets, but Microsoft leaned in first. [00:02:45] Vince Menzione: Uh, but now it’s like things have evolved, uh, quite a bit since those first days. Absolutely. In, in November of 2022. So, uh, take us through a little bit. Let’s, let’s go through [00:02:56] Dai Vu: it. Yeah. I could talk for quite a bit of time because obviously we came out next, yeah. At the end of April, and then we had our earnings announced, but shortly thereafter. [00:03:03] Dai Vu: But, but real quick on next, uh, for folks who attended, uh, you know, the way they framed, uh, the discussion was they showed this AI integrated stack, and that’s how they frame the keynote because we position ourselves as being the only vendor that provides this. Fully integrated stack from custom silicon all the way to the apps and agents. [00:03:23] Dai Vu: And a lot of the announcements were, were focused in those areas. Um, uh, I won’t go through the, the long list, but I think the big ones coming out of next were, uh, certainly the eighth generation TPU we announced, so we actually split this into two specialized chips for training and inference. Uh, so that’s, uh, that was a big piece. [00:03:41] Dai Vu: Uh, but the big one that we announced was this, uh, Gemini Enterprise. Uh, agent platform. So think of it as the comprehensive platform for companies to basically build scale, govern and optimize their agents. And of course, once they have that, they can bring that into, uh, what we call a Gen Gemini enterprise app, which is really the front door for AI for. [00:04:03] Dai Vu: All customers and all employees to manage a mix of agents, um, as part of their daily workflow. And, uh, and a big part of it is, you know, certainly they’ll have some custom agents, but we think a lot of the agents will come from the ecosystem. And obviously there was a big announcement around what we’re doing there. [00:04:21] Dai Vu: Um, and in fact, one of the things that’s interesting is this shows the evolution of, of marketplace in our, in our partnership, which is we’ve taken a lot of the marketplace experience. And brought it into Gemini exp uh, Gemini Enterprise app, right? So search, discovery, uh, the ability to invoke agents, uh, in context. [00:04:39] Dai Vu: I think that’s gonna be very powerful as we think about the evolution, uh, of, of go to market. And then the last thing maybe I’ll highlight is this, um, is. 750 million, uh, investment fund that we’re gonna drive with the broad partnership. So this cuts across all partner types, global system integrators, uh, uh, you know, AI, pure plays, uh, ISVs, uh, the big management consultants as well, uh, because we recognize that partners are gonna be critical to drive business transformation with our end customers. [00:05:08] Dai Vu: So we’re investing around things like. Technical enablement, access to our product teams, access to our FDE for deployment engineers, and then a lot of incentives to drive usage and deployment. So, um, so a lot of, a lot of activity and obviously the ecosystem’s gonna be very critical for us to drive that impact’s. [00:05:25] Dai Vu: Fine. And the last thing, I know we’ve going on and on fine, but the last thing I’ll just mention is just on the earnings announcement, uh, Vince touched on the backlog, so people have been tracking Yeah. Two quarters ago. We were 155 billion on the backlog, and then a quarter later we were 240 billion. And then in the last quarter, just recently, 462 billion. [00:05:46] Dai Vu: So obviously that’s a, a massive signal of customer intent, but more importantly, it’s a, it’s, it’s a addressable market for this ecosystem to go after as well. [00:05:54] Vince Menzione: Yeah. Almost a half a trillion dollars. Yes. In commitment. So a lot, a lot of reason why we should be on the marketplace. [00:06:01] Dai Vu: Absolutely. Absolutely. [00:06:02] Vince Menzione: Um, each of these gentlemen have some things to talk about as well, about their companies and the exciting things that have been happening. [00:06:08] Vince Menzione: I’m gonna start, John, I’m gonna start with you because Tackle has, has transformed quite a bit since the last time you were on stage with us. I thought maybe introduce the company. Take us through the transformation and then we’re gonna do the same thing with Sean with his organization. [00:06:21] John Janke: Yeah. Thanks. Uh, thanks Vince. [00:06:23] John Janke: Great to see everybody. Uh, John Yanke, GM of Tackle at App Direct. So the big news there is Tackle was acquired in Q4 by a company called App Direct, and I think the why behind this app, direct Powers, marketplaces, they run 400 marketplaces around the world for telcos, for ISVs, for system integrators, channel partners. [00:06:42] John Janke: And we were talk like, when you build a marketplace and diagnose this, stocking the shelves is actually really hard. Uh, and we were talking to them about how could we connect the dots between the hyperscaler marketplaces, the iscs we support, and these additional routes to market. Uh, and that became more strategic and we ended up joining forces in December. [00:07:00] John Janke: And since then, the other part that’s really hard when you build a marketplace is how do you generate demand? Uh, so four weeks ago we acquired a company called Partner Stack. And Partner Stack does affiliate content. They have an affiliate content platform that allows you to connect with 150,000 content providers to be able to start to tell your story to drive leads to. [00:07:23] John Janke: Marketplace. So we think there is a tremendous opportunity to continue. We’re in the earliest days. I think the, you know, Jay, I was with Jay at Channel Partners a few weeks ago and he is like, we under called it, he didn’t say this on stage yesterday, but he is like, uh, the 82% growth. He’s like, we totally under called it. [00:07:40] John Janke: Uh, and I think just listening to dies commit level increase mm-hmm. Reinforces the fact that we’ve under called it. But I also think we’re at this tipping point in the market where all of the new capabilities coming out, we have to all rethink our better together stories. So I think the challenge to all partner leaders, it’s like, how do we. [00:07:58] John Janke: Figure that out. So it’s, it’s a, it’s a fun time. As we transform the way we worked. We wrote the first helping people kind of list, launch and sell through the marketplaces. And now to be able to take that to the next level to hopefully unlock the next a hundred billion of marketplace throughput. [00:08:13] Vince Menzione: And are we at a hundred billion? [00:08:15] Vince Menzione: ’cause that was the number, right? [00:08:16] John Janke: I mean that’s, that’s, that’s the number that’s talked about. I mean, we’re seeing the data signals we see, I mean, we will process 20 billion plus this year. Uh, and that number’s growing faster than Jay’s stated number. So I think we’re excited to see where this year lands. [00:08:30] Vince Menzione: We’ve come a long way from three years ago and we all got on stage and talked about marketplaces together. Right. It’s been, it’s been amazing. And then Sean, let’s talk about DBT. You’ve had some excitement. I know some things maybe we can’t even talk about yet on stage. [00:08:43] Shawn Toldo: Uh, yeah, go ahead. [00:08:44] Vince Menzione: No, I was saying I, I could, I’ll pre-announce things, but No, I’m just, uh, tell, tell us about DBT for those who don’t know in the room, sure. [00:08:49] Vince Menzione: Mean Yeah, that might help. [00:08:51] Shawn Toldo: So, uh, Sean Todo, I lead the partner business at DBT. I’ve been here about 18 months. Um, DBT really started as an open source tool. That help data engineers be successful in SQL transformation with cloud data warehouses? Right. And so back even to the Redshift days now into what I would call more the BigQuery, snowflake, Databricks fabric led days, um, DBT is the tool of choice amongst the data engineering community in terms of how they wanna drive SQL transformation. [00:09:21] Shawn Toldo: And so more recently, we kind of jumped into this kind of paid world. Which is why we needed to bring in additional experience leadership around go to market product, sales, et cetera. And so when I walked in the door, one of the things I noticed really quickly was we were running on AWS, which was great. [00:09:40] Shawn Toldo: We were doing some AWS marketplace stuff. We were running on Azure in Europe only. And one of my first strategies was we have to be everywhere, right customer. We have to meet customers where they are. And so we, uh, made some major investments to be on Google Cloud platform to then be able to really take advantage of marketplace, to then really be able to take advantage of the co-sell opportunities that exist in the field from a day, day-to-day AI perspective with Google. [00:10:07] Shawn Toldo: And it has been a hell of a ride. We launched on, uh, Google Marketplace in July of last year. We went to Google next and we were Google Partner of the Year. Wow. For data and analytics in a very rapid way. We’re now in three, uh, data centers around the, the world. So we’re here in the us, we’re in Frankfurt, we’re in uh, uh, UK as well. [00:10:30] Shawn Toldo: And so it’s been a pleasure to work with D and the broader team. Because the enablement we’ve had and the support we’ve had from that group has really helped our growth be up and to the right. The data point I would give is that when I walked in the door, we were 10% of our business from an A RR perspective was transacting through marketplace. [00:10:48] Shawn Toldo: Last quarter we cracked 40%. Whoa. We will be at north of 50, uh, next quarter. [00:10:53] Dai Vu: Wow. [00:10:54] Shawn Toldo: The other piece that Vince was talking about is we’re getting ready to merge with a company called Five Tran. And so there will be a new company name at some point down the road. Uh, pay attention on June 1st for a public announcement around that merger. [00:11:06] Shawn Toldo: Uh, but we’re really looking forward to what we’re gonna be able to do with folks like DI and the Google team as well as others in the ecosystem. Um, ’cause I think in this data world that we’ve played for so long. This trusted foundational element of data and what it’s gonna mean to context in the AI world. [00:11:23] Shawn Toldo: We’re in a very interesting place to really continue our growth rate at a high level. [00:11:28] John Janke: Yeah, that maybe just a comment something there. Start there. I think we, we used to hear people say we wanted to be strategic with cloud, go to market and get to say 10 or 20% of revenue. I think this like 40, 50%. Yeah. Th that’s where people are setting the bar these days. [00:11:43] John Janke: Yeah. So the numbers are getting really crazy. Yeah. Uh, and people are showing up and being like, I have to go big. Mm-hmm. So a huge change over the last few years. [00:11:52] Vince Menzione: Yep. What’s the experience you’re seeing as well? I mean, it, it was a huge amount of buzz at next. [00:11:57] Dai Vu: Yeah. I mean, so interestingly, um, you know, typically when, when people get started on the, on the marketplace in Cosal journey, I always try to caution them and say, this is, uh, this is like a multi-year. [00:12:07] Dai Vu: Yeah. Uh, process. You have to be very intentional. You have to invest. It’s not gonna be a thing where you just list and, and, and, and, and, and sort of this channel opens up. So in some ways, Sean is describing an acceleration that is not common, right? Uh, so they’ve done, we’ve done some amazing things together and we hope to keep that acceleration going. [00:12:22] Vince Menzione: What does that require, by the way? Is it engineering resource? I mean, there’s, I talk about executive commitment and maniacal focus. Yeah. But it’s all those things, right? [00:12:29] Shawn Toldo: Well, all of it. But we went to a QBR in Austin, and I put up a slide and I said, we have to do this. And everybody in our ETE agreed. So when you have a chief financial officer that’s bought into the partner business. [00:12:43] Shawn Toldo: Yeah. And I guess qualifying coming into this role at this company, I qualified the C-level staff. Uh, like are they really serious about partner or not? And it’s one of the reasons I took the role. So I think executive commitment was one thing. I think the second thing is we were really well supported, um, by the Google team across the board, right? [00:13:02] Shawn Toldo: Yeah. So folks, Indy’s team that we would work with regularly on, these are the things you need to do to have an effective marketplace offering. Here’s what you need to do operationally with folks like John and team and others that are in the market, right? That helped us a ton to be able to scale. And then the other thing that we did is we changed comp. [00:13:20] Shawn Toldo: So from our VP of sales levels down, we have a 5% kicker for everything that goes through marketplace. [00:13:26] Vince Menzione: Hear [00:13:26] Shawn Toldo: that everyone. So as soon as we incented the sales team, I love that, right? We, we created the foundation on the partner side, but then from top down on the sales side, they were all in. And as a result of that, the question would become, okay, which marketplace stage two sales cycle are we gonna go use? [00:13:42] Vince Menzione: Yeah. [00:13:43] Shawn Toldo: Who’s the right partner to go partner with? And then my team is reaching out to make sure that co-sell connection happens. [00:13:48] Vince Menzione: That is such a best practice, Sean, to, because there is, as a seller out in the field and we talk about, you talk to John, talks about rev ops all the time. But getting rev ops eng getting the field engaged in the right way. [00:14:01] Vince Menzione: ’cause it feels like it’s more work for them. ’cause they have to think, they have to have more conversations with their customer about their cloud commitments and things like that. Mm-hmm. And then getting them incentive to do the right things. The right behavior. [00:14:12] John Janke: Yeah. It’s a strategy process. People, technology problem. [00:14:17] John Janke: Yeah. It’s not just some flip API automation, go list something if you don’t like that top down view. I think the other thing. Like there’s a, there’s a theme in startups where VCs fund second time founders. I think Sean and team have done this before and they took a lot of learnings over the years and reapplied them, which I think helps them go faster. [00:14:36] John Janke: It’s like that second time. Yeah. Second time cloud go to market Founder theme. [00:14:41] Vince Menzione: Yeah. Yeah. Um, so we could talk about the platform and all the changes there on the. The, the commitments and everything. Mm-hmm. Uh, what separates ISPs generating real incremental revenue on your, in your marketplace? What, what do you see? [00:14:58] Dai Vu: Yeah, so I mean, I, I think there are a couple things. Number one is, uh, the, the foundation has to be, uh, this better together story, uh, with Google Cloud. Um, so this idea that what, you know, what do you bring, what does the Google platform bring and how does that drive impact with customers? And I think this is the reason why Sean and DBT Labs has been very effective. [00:15:16] Dai Vu: ’cause our field recognized they, they can recognize that better together story and communicate it to their customers. So I think that’s the foundation. For everything. Right. And I think as you get started, uh, you know, we do tell partners that they probably need to lean in a little bit, uh, in terms of focus, uh, you know, pick a vertical, a customer segment, um, you know, a geography where they’re particularly strong and, you know, get that momentum going. [00:15:39] Dai Vu: And once you do that, the field knows about it and starts to pull you into deals. Um, so I think that’s the other big opportunity. And then the other thing I just mentioned. Which, uh, the panel already touched on, which is be very intentional around all the things you need to do to invest. Whether it’s like, uh, you know, the business functional alignment, uh, the policies around like, uh, pricing and, and comp, uh, making sure you have the operational capabilities. [00:16:02] Dai Vu: These are all things everyone has to do to get to that. First five to 10 deals, and then 10, 20, 30% of your business through marketplace. And not to, not to top you Sean, but our very top partners are driving 80 to 90% of their business on marketplace. And in fact, some of these partners are actually only marketplace first, uh, uh, because they started out that way. [00:16:21] Dai Vu: Obviously it’s the bigger challenge if you have an existing channel, you’re trying to shift that. But, uh, the aspiration to be more marketplace focus, uh, is up there. [00:16:28] Shawn Toldo: So I just set a new goal for the business plan for me. So that’s exciting. I love it. Looking forward to seeing you in six months on that. [00:16:35] Shawn Toldo: It’s good. [00:16:36] Vince Menzione: I love [00:16:37] Dai Vu: it. Work together on that. [00:16:38] Vince Menzione: Well, di I’m just gonna add, add this because I, I got to see operationally with some of the things you do. Mm-hmm. You, you have an overlay organization. [00:16:45] Dai Vu: Yes. Yes. [00:16:46] Vince Menzione: And so you put accelerants in place within your own organization Yeah. To drive the ISVs into the, into the lines of business. [00:16:54] Vince Menzione: Right. You have, you, you do some of that to accelerate. [00:16:57] Dai Vu: Yeah, I mean, I think, I think this is somewhat unique. I don’t, I don’t wanna speak to the other [00:17:00] Shawn Toldo: hyperscalers, [00:17:01] Dai Vu: but we do have, um, uh, you gotta know the field roles, right? [00:17:04] Shawn Toldo: Yeah. So [00:17:04] Dai Vu: obviously at Google Cloud in the regions, we have, uh, ISV sales specialists who are effectively quoted on marketplace revenue, right? [00:17:12] Dai Vu: So they’re a hundred percent focused on that. And, uh, in addition to that, uh, we also have these, uh, co-sell teams, partner teams where, you know, opportunistically if there’s an opportunity, uh, in a, in a, in a particular area. This team is responsible for connecting the regional sales leadership, uh, the regional, uh, sales teams with, with the partner on the opportunity. [00:17:32] Dai Vu: So there’s a lot of things we’re doing to sort of accelerate that. And of course, the foundation for all this is, you know, our, our, you know, registering deals. And as you definitely get started on that, it’s very important to be very mindful around when you register deals. Uh, be very clear around what the ask and the engagement is with the field reps. [00:17:51] Dai Vu: But once you have that going and get the right rhythm, it becomes sort of a natural way to sort of register all your deals and get that engagement. And then, um, and then maybe the last thing I would say is it isn’t always the sales specialists. It’s, you know, the FSR, our field sales rep as well as our customer engineers are also very motivated. [00:18:08] Dai Vu: To work, uh, with, uh, with our partners because they know that this, you know, whether it be solution completeness or it’s part of a bigger workload or helps unlock greenfield opportunity, they really are motivated to engage with the partners. [00:18:21] Vince Menzione: Nice. [00:18:22] Shawn Toldo: Yeah. I’ll just add, I’ll just add to that statement too. I think, um, it’s one thing to have a story as it relates to. [00:18:30] Shawn Toldo: Google Cloud and what you do with marketplace. It’s another thing to have a story in terms of how you impact data and analytics in our world. And there’s a set of specialist sellers inside of Google mm-hmm. That really care about us because we drive a lot faster consumption of big query. And our ability to tell that story across the world effectively has really created a pull now. [00:18:54] Shawn Toldo: And so I, I would say it’s almost, you know, back to, you know, being 12 years at Microsoft and watching kind of that. Phase and how that went. As we went to the cloud and we picked specialty areas, um, Google is doing that as well and they’re doing it extremely fast in a very, very productive way with partners. [00:19:12] Shawn Toldo: And so, you know, I’ll get comments from like Levi who runs west in north region for us, and he’s a, he was at Google next and he was like, I, I gotta, I, I just gotta go to bed. I’m tired. Like we wore him out over two days with their sales team and gave him a host of follow ups and actions related to specific sales areas as well as specific accounts. [00:19:34] Shawn Toldo: And I think that’s the other thing that, um, Google’s done a good job of, but we’ve pushed and we’ve had to work really hard to earn that seat at the table. To help make those people successful from a comp perspective inside of Google as well. [00:19:45] John Janke: Yeah, and this is a huge failure zone for partners with the clouds because they think enablement’s a one and done thing. [00:19:51] John Janke: Like I did a training for the field and I told them the better together story. That doesn’t work. Like you have to literally. Have consistency around this message every day. Oftentimes you need experts who can partner with your reps to give them the confidence. ’cause they may be able to ask the first line question, but someone asks a follow up and they fold up ’cause they know your product. [00:20:11] John Janke: That’s right. They don’s don’t understand all of the nuances of Google and the clouds and the questions that may come back. But if you do that well, it is a huge unlock. [00:20:20] Vince Menzione: Talk about the coaching you provided on the tackle side of that as well and kind of helping. Through this maturity model? [00:20:26] John Janke: Yeah. I mean we, we, over the years, I mean we started as a pure SaaS company and over the years our customers would consistently ask us for more help and we would struggle to figure out how to do that, and we had to invest in services and we actually acquired a company. [00:20:42] John Janke: Five years ago now, that was the foundation. Aaron Feiger, who’s in the room. The core consulting was the foundation of our services business. And that continues to evolve with us. And you know, we see customers at scale saying, I wanna operate my cloud, go-to market really consistently, and I want you to do all the backend operations so my teams can be outselling our products, selling the better together value with Google and others, and not have to figure out how to run the machinery. [00:21:09] John Janke: So we’ve invested a lot there. We have services around strategy, like how to help people think about their business strategy and translate it into a better together story and able to get executive buy-in. And then we have coaching, which is really a phone, a friend, because I think these things get complicated. [00:21:24] John Janke: And I had a customer who was doing the largest deal in their company history. It was the end of the quarter and it was Friday, and they’re like, this is going to be the most complex transaction we’ve ever done and we have no idea how to do it. Our team gets on the phone with them, they work through, what are you selling? [00:21:40] John Janke: How are you selling it? Is your listing set up the right way? Can we actually create all the offers? In a way you have confidence to execute. ’cause those are failure modes. You try to build a cloud, go to market business, and you mess up the largest deal in the company. On the last day of the quarter, uh, that’s something you can’t recover from. [00:21:55] John Janke: So we try to really wrap support around our customers to help them have the confidence to grow. [00:22:02] Vince Menzione: Di you’ve seen tremendous growth in marketplace. Mm-hmm. We don’t publish the numbers specifically. Yeah. We kind of try to figure it out on the back end, but [00:22:09] Dai Vu: Yep. [00:22:09] Vince Menzione: I know you’re accelerated. Your, your marketplace numbers are astounding. [00:22:13] Dai Vu: Yes. I can share some numbers, if that’s [00:22:15] Vince Menzione: okay. Please. Yeah, let’s go. [00:22:18] Dai Vu: So, um. I would say that for a few years now, we’ve been talking about growth. So we’ve been consistently, uh, you know, north of a hundred percent year over year growth. Uh, for the last few years we’ve been processing, uh, what I say, uh, billions of dollars, uh, annually and, uh, uh, millions of transactions. [00:22:36] Dai Vu: And again, that’s for a few years now. Now for 24 to 25, that full year we also doubled. Wow. Uh, which is, uh, which is amazing when you think about the scale in which we operate. But more importantly, if you look at specific category areas, right? So, you know, historically, marketplace has always cater to, uh, those solution pillars that are tied to cloud migrations, like, uh, like security and data and analytics. [00:22:59] Dai Vu: And those continue to be very strong areas for us. But the biggest growth area is, uh, is in the areas of business app. So obviously, you know, the, the ServiceNow workday, uh, Salesforce of the world, as well as the AI category. So one number that we threw out next was 18 x. Year over year growth for the AI category. [00:23:17] Dai Vu: Wow. So in one year now, a lot of it is models, right? So foundational models with our, with our ecosystem. But a lot of that is around agents. So this whole agent go to market model is gonna be, continue to grow and it’s gonna be a huge focus area for, for the coming years. [00:23:32] Vince Menzione: Fantastic. Yeah. Fantastic growth. [00:23:34] Shawn Toldo: Yeah, and, and I’ll add, Diane and I talked about this at Google next. This is a. Very complex thing for DBT, where today we sell seats. [00:23:42] Vince Menzione: Mm-hmm. Yeah. [00:23:43] Shawn Toldo: To data engineers. [00:23:44] Yeah. [00:23:44] Shawn Toldo: And now we have all these agentic things that are hitting our engine. And di and I are talking and we’re like, okay, so how does this work in an ag agentic marketplace? [00:23:54] Shawn Toldo: Yeah. Kind of a scenario. And what should we build? Where should we play it? ’cause we’re gonna spin the meter in a different way, so to speak. [00:24:01] Dai Vu: Yep. [00:24:01] Shawn Toldo: And so candidly, we got stuff to figure out related to that. Um, I think what’s been fascinating for DBT is our partner ecosystem changed overnight. So now it’s like I talked to x.ai on Monday. [00:24:15] Shawn Toldo: Mm-hmm. We got time with open AI on Thursday and we have a call with Anthropic and our, uh, CEO and co-founder and uh, chief Product Officer next week. [00:24:26] Vince Menzione: Mm. [00:24:27] Shawn Toldo: We don’t have anybody managing those partners. [00:24:29] Vince Menzione: Right. [00:24:30] Shawn Toldo: Today our focus is on managing the large, uh, hyperscalers plus Snowflake and, uh, Databricks. [00:24:36] Vince Menzione: Mm-hmm. [00:24:36] Shawn Toldo: And then the SI ecosystem and some tech partners. So we’re having to like, to your point on Agile yesterday. Yeah. Mm-hmm. Like we’re having to change our strategy, operating model and organizational model to support that. And candidly, we don’t have all the answers yet, so we have a lot of things to figure out fast, which is a little bit scary. [00:24:54] Shawn Toldo: And challenging, but it’s also a huge opportunity we have to kind of embrace and get into. Yeah. [00:24:59] Vince Menzione: And they’re figuring out as well. ’cause they’re, they’re new to partnering as well. Yeah. As organizations [00:25:03] John Janke: and these AI agents. I think to demystify for a lot of people, and what Sean said is totally right. [00:25:08] John Janke: They’re disrupting everyone’s business model. But in reality from a marketplace standpoint, they’re metered SaaS. This is a thing that’s existed for a long time. Yeah. They look like product-led growth products. There is a lot of patterns around how product-led growth products work in marketplace. Mm-hmm. [00:25:24] John Janke: But you have to bring your business strategy, your product and pricing strategy to those two categories. Metered SaaS and product-led growth. Put that all together to get cross-functional alignment. So we are seeing like. A lot of people get tripped up here and it really does go back to more of the company strategy, product strategy questions, and a lot of partner leaders are not in the room for those conversations. [00:25:48] John Janke: So I think at, at this point in time, as you see big pivots with the partners to go all in on agents, you have to go elevate. Those discussions to be like, what is our plan here? ’cause I, I mean, pricing and packaging will be the thing that trips almost everyone up. [00:26:02] Dai Vu: If I could, if I just build on what John John mentioned, um, so I do agree. [00:26:06] Dai Vu: P it looks a lot like POG, but, uh, but the difference I think is POG has. More historically been in like the data and developer space, now it’s like the general business user, right? So this idea that you want a business user to be able to search and discover, um, agents that could actually be part of their like everyday workflow is going to be very critical. [00:26:26] Dai Vu: And uh, you know, I do think that when we think about the ecosystem building agents. Uh, you know, a lot of the ISV partners aren’t necessarily gonna own end-to-end workflows, right? They’ll, they’ll have a very specific, uh, domain and scope area, but you have to enable yourself to be orchestrated and managed by, you know, orchestration agents or, or, or meta agents that are gonna span end, end workflows. [00:26:49] Dai Vu: And sometimes that includes system integrators and, and others who can stitch that, that automation. So I think, I think that’s, that’s one piece of it. But the other area that I think is gonna be different is, um. There’s going to be a lot of agents. I mean, literally you’re gonna have a very fragmented set of, uh, uh, of players, right? [00:27:07] Dai Vu: It’s not just gonna be the incumbents, it’s gonna be a lot of disruptors and, and, and, and startups. And so the, uh, for the incumbents in the room, it is a mandate that you need to, to innovate because if you do not identify and go to like an agent first, go to market model. Uh, you’re gonna be, you know, disintermediated. [00:27:25] Dai Vu: Somebody’s gonna go build an agent that’s going to leverage you as a dumb database. Um, and they’re gonna own the workflow. So you have to, you have to push the, the, the, the limits here. And I think it’s creates a big opportunity for everyone in this room. [00:27:39] John Janke: I’m going off script. I’m curious. Let’s do it. I’m curious on your take on the system integrators. [00:27:44] John Janke: ’cause I think this, this puts like they’re all, a lot of them are creating agents for people and I think that’s turning them almost more into software companies than they’ve ever been. [00:27:53] Dai Vu: They are, and I think they’re, you know, obviously they’re being, uh, impacted from like, you know, typical like, you know, SOW you know, time and materials type type business models. [00:28:02] Dai Vu: But I do think they play a big role because a lot of the system integrators are bringing, um, you know, vertical and business process expertise. And, um, like I said, I said before, a lot of the ISVs are not gonna necessarily have big enough scope in their area to own end-to-end workflows. And that’s really the promise of agents, right? [00:28:20] Dai Vu: You really need. This cognitive, you know, reasoning, planning, executing across end to end workflows. And I think, you know, the system integrators are gonna bring that capability either, either through, you know, these custom, uh, orchestration or meta agents or if they’re able to productize that and bring that to a model, they can also sort of go through the marketplace model as well. [00:28:41] Dai Vu: So who knows is how it’s gonna evolve. But you know, we’ve always been talking about. Marketplace being a broader opportunity for all partner business models. And I think that will extend to not only, uh, you know, traditional sort of, uh, sell and services partners, but also some of these system integrators as well. [00:28:58] Shawn Toldo: If I could comment on that, please. Yeah. I, I was in London two weeks ago and we did an SI partner day. Mm-hmm. We had 25 sis in a room, probably about 50 people. We had no, um, hyperscalers or cloud data warehouse providers. And when we started talking about open data infrastructure. The role that they can play. [00:29:17] Vince Menzione: Mm-hmm. [00:29:18] Shawn Toldo: Cross platform in a cost efficient manner for customers and the advisory orientation of that. They all leaned in and we, we stopped talking and they started talking. [00:29:28] Vince Menzione: Right. [00:29:28] Shawn Toldo: So they’re all facing this kind of same problem, which is actually causing a little bit of a shift, I think, in how they think about, I’m a Databricks partner. [00:29:38] Shawn Toldo: Uh, you sure you wanna do that? [00:29:39] Vince Menzione: Yeah. [00:29:40] Shawn Toldo: So this, this whole thing that’s kind of evolved in the last six to 12 months, when you kind of pick one horse to ride, I, I would tell you be cautious about what that means. You may pick a horse to lead with mm-hmm. But you’re gonna have to flank yourself a bit in terms of other providers that can help you be successful with that, that that partner you’re gonna roll with. [00:30:00] Vince Menzione: So you’re suggesting data vendor agnostic. [00:30:04] Shawn Toldo: I’m suggesting you really have to think about your strategy. Yeah. Because I think the AI, AI disruption is gonna make you think about that strategy. [00:30:13] John Janke: Yeah, I mean there’s, someone mentioned anthropics First Partner Summit. I was not there, but I’ve heard from a bunch of people were there. [00:30:20] John Janke: You know, they had a hundred partners in the room. 95 of them were system integrators. Five were technology companies, the three Clouds, Databricks and Snowflake. Like if you just think about the, the one of the major disruptors in ai, ISVs, were not in the mix. So I, I think, are they trying to disrupt all of us? [00:30:40] John Janke: Uh, do they need us? And they haven’t figured out how to work with us. I, I think. It’s, it’s, [00:30:44] Vince Menzione: and I’ve heard they only have five people in their partner organization, so I just, it’s, [00:30:49] Shawn Toldo: it’s 11 now, but it’s 11, [00:30:51] Vince Menzione: so it was five [00:30:51] Shawn Toldo: last growing fast in the, in the new company I have 50. So like, to put it in perspective, they have to make some pretty big priority. [00:30:59] John Janke: Yeah. And everyone’s been there a hot second, [00:31:00] Vince Menzione: like, right, exactly. Yeah, they, well, we will talk about the learnings we’ve had over the years, getting to where they need to get to. It’s exciting times. We got a lot to talk about here. Um, I, you know, we have about 15 minutes. I I, I want to kind of gauge, ’cause we could talk, we, we have a few things we could talk about, I could ask about, but I want to see if there’s an, like, an interest in opening up to the room for questions. [00:31:25] Vince Menzione: ’cause I feel like we’ve got a very interesting group here. [00:31:28] Shawn Toldo: You got a hand here? [00:31:29] Vince Menzione: Uh, are there hands that wanna Yeah, there’s some people that wanna ask some questions. So Yeah. We have a mic? Yeah, [00:31:37] Dai Vu: we have [00:31:37] Shawn Toldo: a mic. We, [00:31:37] Vince Menzione: we [00:31:38] Shawn Toldo: got one here. [00:31:38] Vince Menzione: We got one here. One here. Thank you. Sorry we went off script, but [00:31:44] Shawn Toldo: that’s fine. [00:31:45] Vince Menzione: It’s fine. [00:31:45] Dai Vu: Off [00:31:45] Vince Menzione: script. Better is good. [00:31:46] Shawn Toldo: I’m sure you planted the questions outta anyway. It’s okay. We [00:31:48] Vince Menzione: did, we did. [00:31:55] Audience Guest: Okay. All Eva, Sean Lightner, quick question to your, uh, increase on the marketplace, and you said you spiff the salespeople by fifth percent. 5%. Mm-hmm. So, and that obviously drives a very large adoption of, uh, marketplace transactions. How are you accounting for the margin you’re losing on, uh, you know, going through the marketplace? [00:32:14] Audience Guest: And also have you done analysis? I’m sure you have, how much is, uh, shape shifting or shifting from existing versus incremental? [00:32:22] Shawn Toldo: Yeah, it’s a great question. Um, um, lemme make three points. Number one, the backlog statement makes the margin statement not matter. So do you wanna play in that space where a customer’s already bought or not? [00:32:36] Shawn Toldo: Yeah. Or do you wanna force a budget conversation that you have to drive on your own in a direct model? That to me, I think it was 484 4 62 [00:32:43] Dai Vu: 4 6 [00:32:44] Shawn Toldo: 2. [00:32:44] Vince Menzione: That’s new Tam available to you? [00:32:46] Shawn Toldo: Yeah. That, that’s just with one. Right. And we are, we are, uh, running on four marketplaces. So that just increases our tam and makes our, our sellers lives easier. [00:32:55] Shawn Toldo: So on that piece, yes, there’s an expense, but we believe it’s right for growth. So there’s a balance there. Um, I think the, and then the second part of your question again. Sorry, [00:33:05] Vince Menzione: shapeshift. [00:33:05] Shawn Toldo: Oh, shift. We, we actually don’t think we would’ve won the business. So if I go back to our Q4 and I can probably point to three or four deals that went, um, Google Marketplace, we would not have won those deals because we couldn’t have created the budget cycle and that quarter. [00:33:23] Shawn Toldo: To make it happen. Generally a budget cycle is gonna take anywhere from 12 to 15 months. Bingo. Because of the spend that was available to us, we were able to close it in that quarter, and we had the largest Q4 in company history. [00:33:35] Vince Menzione: That is such an important point. I’m sorry. [00:33:37] Dai Vu: Okay. [00:33:38] Vince Menzione: But I, I just wanna, that is such an important point of the budget cycle. [00:33:42] Dai Vu: Yeah. [00:33:43] Vince Menzione: Being a year to a year and a half versus being able to tap into a commitment that’s already been made. Yeah, so I just emphasize that [00:33:51] Dai Vu: I was, I was just gonna add real quick, even, even when we see sort of a, uh, a channel shift renewal, which is, you know, it’s on partner paper and it moves to marketplace as part of the renewals, we do consistently see that the, uh, renewal rates on marketplace and the incremental a CB on the expansion and new opportunities tend to be better when it’s on the platform marketplace than than offline. [00:34:12] Dai Vu: And that’s why partners choose to continue to drive renewals on marketplace at a reduced to rev share. But uh, because they see that that growth, [00:34:20] John Janke: we, we, sorry. [00:34:22] Shawn Toldo: We see that as well. Yeah. And I would also make the statement on our land business, when we go through marketplace, we are two x higher across marketplaces. [00:34:30] Shawn Toldo: We’re three x higher with them. [00:34:32] John Janke: Yeah, I think separate new from renewals and then instrument deeply. [00:34:37] Shawn Toldo: Yeah, [00:34:38] John Janke: go proactively talk to your CFO and your head of rev ops to understand their mindset. Because I was with a billion dollar seller a couple weeks ago, their CFO still creates friction in the process, even though they’re selling a billion dollars through these channels. [00:34:52] John Janke: But when they broke it down, their deals are three times bigger. They do them faster. They use more components of the product, which I thought was a really cool one. So customers who buy this platform, many component platforms through a marketplace, end up using six components of the product. Versus a normal land customer who uses two increases gross in net retention. [00:35:12] John Janke: So you have to get to the point where you have the data and you can tell that story real really clearly to your finance team to get support ’cause that they will trip you up if you don’t get them on board. [00:35:23] Vince Menzione: And you’re saying there’s friction in that company. I’m just kind of curious ’cause a billion dollar company. [00:35:27] John Janke: There’s a billion dollar marketplace seller [00:35:29] Vince Menzione: market marketplace company. That’s what I meant. Yeah. But, but the fact that this, their CFO friction, like, is it, is it because they’re not doing a good enough job or? [00:35:37] John Janke: Uh, in, of educating, I, the root of the question is from this person is, would they win without it? [00:35:44] Vince Menzione: Yeah. [00:35:45] Shawn Toldo: Oh, and is it worth the three points? [00:35:46] John Janke: Right. It’s, it is And, and I think some pe like to me, it’s the cheapest channel in the world. Yeah. Like with committed budget and people to support you winning. Like the, that formula, the math is so simple. [00:35:57] Shawn Toldo: Yeah. For, for a company of our size to go to like the classic resell ecosystem, I gotta walk in with 30 points. [00:36:02] John Janke: Yeah. [00:36:03] Vince Menzione: Yeah. [00:36:03] Shawn Toldo: It, it’s an illogical conversation. Outside of public sector and growth, you know, geos around the world. And so I, I’ve been lucky to have a CFO that I haven’t had that challenge with, at least at DBTI should say. [00:36:19] Vince Menzione: Really great insights. I think we have, we have another hand up here. [00:36:28] Audience Guest: Yeah. Thanks Susan. The question is for Dai. Uh, my name is Latif Hamani. I’m the founder of Partner System ai. Um, so what we’ve done is we’ve built a, a co-sell AI agent mm-hmm. That your partners can use to Yeah. Reduce all the friction in the co-sell with you. Uh, the questions that I have is, I guess I should back up, so XAWS Madison with a very large alliances, and then I worked, went on the other side. [00:36:55] Audience Guest: For software companies, and even though I had an operational team, I was spending two to three hours on on the keyboard, right? Mm-hmm. Deal registration, emails that can’t be automated, et cetera. So the question that I have for you is, I’d love for you to validate that. You know, unless you are one of the big companies, one of the big enterprises, if you go to the lower end of the enterprise or the mid market, uh, would you validate that there is a challenge? [00:37:20] Audience Guest: There’s a lot of friction for a smaller company. Mm-hmm. Uh, ’cause these marketplaces are complex. Yeah. The cosell is complex. Uh, that there’s an opportunity to really break down that friction with some automation and ai. [00:37:33] Dai Vu: Yeah, absolutely. So, um, we have already been, uh, part of the journey to remove some of the, uh, the friction as part of that selling and purchasing journey. [00:37:43] Dai Vu: Uh. We’re not quite there yet. But, uh, we’ve done things like we have, uh, you know, private offer APIs. We, uh, we have co-sell, uh, registration automation. Um, you know, we have tools like, uh, propensity to buy, tooling to help, uh, partners do, uh, more targeted efforts. Um, but the a i piece is still coming. Um, so I think, uh, the idea here is that we have launched a number of agents as part of our, um. [00:38:08] Dai Vu: Uh, part of our, uh, Google Cloud Partner network, partner hub. Uh, so these are, uh, agents that are gonna do a bunch of things to help partners as part of their workflow, but we’re gonna extend this to the marketplace and ISV area as well. Uh, so I think there’s a lot of opportunity. So, uh, I know there’s probably a lot of feedback in friction, uh, in, in certain parts. [00:38:29] Dai Vu: So we can, we can go tackle together. [00:38:32] Vince Menzione: Hey. There you go. There was a little [00:38:34] Dai Vu: plug [00:38:34] Shawn Toldo: there for tackle. Exactly. [00:38:37] Dai Vu: Uh, and I wanted, and just to be clear, I want to take a look at it from the end to end, uh, uh, flow, right? It shouldn’t just be just marketplace. It should be all the way from like, you know, top of the funnel, demand generation, all the way to like post transaction follow up. [00:38:51] Dai Vu: So we really need to take a look at, at the, the end, end flows and figure out a way we can remove some of that friction [00:38:56] Vince Menzione: three sense. [00:38:57] Dai Vu: Yeah. [00:38:59] Vince Menzione: Any more questions [00:39:00] Audience Guest: back here? Hey. Hey guys. This, this is a really good discussion. Uh, di this question’s primarily, uh, from, I’m interested in the hyperscaler response. [00:39:09] Audience Guest: Yep. Uh, but all of you, uh, can you talk about the patterns or say more about the patterns between. Um, the consumption of just platform capabilities versus industry workflows. Mm-hmm. And how industry where I, I mean, I, I, my sense is that industry workflows are becoming more [00:39:27] Dai Vu: Yeah. [00:39:28] Audience Guest: Uh, the easier thing for enterprises and SMBs to buy. [00:39:33] Audience Guest: Yeah. Especially SMBs, I think. Um, but say more about those patterns that you’re seeing develop and kind of what is. Uh, who are, where, where are those kind of, where is the demand being driven? Is it, is it, yeah. The search and discover in the marketplace, or is it being led by field sales of mm-hmm. Either GCP or partners? [00:39:55] Dai Vu: Yeah, so let me, I’ll mention a couple, a couple areas where, where it’s growing. So I think number one I mentioned before about some of these large horizontal business apps that we’re partnering with, right? Um, and, uh, and of course the fact that we’re, we’re, we’re transacting them through marketplace is, is a huge. [00:40:14] Dai Vu: Evolution from a few years ago. So who would’ve thought you would be buying like, you know, a hundred million dollars a CB deals, uh, through, through marketplace with like a Salesforce or a ServiceNow workday. But it’s happening now. And to be clear, all these. Horizontal business app. They’re not doing this in a very, you know, opportunistic, transactional way. [00:40:32] Dai Vu: They basically see marketplace and cloud go to market as a strategic growth lever for them. So that’s one big area. So from just a pure large deal perspective. Okay. Then you mentioned before around sort of corporate and SMB. Well, we find that a lot of the big opportunities are mostly around as they scale their business, uh, they’re not necessarily looking for things in the traditional sort of infrastructure space, but they’re looking for, you know, full SaaS applications to help scale their business, right? [00:40:58] Dai Vu: So it would be CRM, finance, hr, these types of solutions to become very attractive for some of this, uh, downstream market. And then lastly, as I mentioned before, which is, uh, when we think about this gentrification and owning, um. Uh, driving, uh, this business process and vertical, the ISVs become very important along with the services partners who bring that domain expertise to drive the end to end workflow. [00:41:25] Dai Vu: So I think that’s gonna be increasingly important. So those are three areas I think we need to watch out for. We. Okay. [00:41:30] John Janke: Maybe one thing, like as the cloud commit grows inside of companies, it’s shifted from being an engineering department, IT department budget line item to a corporate finance budget line item. [00:41:40] John Janke: Typically one of the top five to 10 expenses in a company. So that has shifted. Who is thinking about optimizing? The cloud commit with marketplace contracts. And that opens, that’s really opened up the avenue in addition to like these biz apps, vertical apps players. Yeah. Like having success. So I, I do think even inside your own company, evaluating where your cloud commits are, who owns them and are they thinking about the intersection of marketplace? [00:42:06] John Janke: ’cause I, I think it’s smaller companies, they’re still figuring it out. I run into engineering leaders who still own the commits, uh, but in medium to large companies. Very different. [00:42:16] Vince Menzione: Really good point. Because it, you know this, the optics change dramatically, right? This large commitment is now at the board level, [00:42:23] John Janke: right? [00:42:23] John Janke: And then you do have to teach your sellers as a vertical or business application player how to ask that question. ’cause the first resistance everybody says is, oh my, my person, my stakeholder, we. Manufacturing vertical application provider talking at an event last week, and they’re like, the shop floor manufacturing owner doesn’t know anything about the cloud commit. [00:42:43] John Janke: But if they ask the question, be like, Hey, do you guys have a strategic relationship with Google? Would it be easier to buy our product on the bill? Eight out of 10 times they get a yes. So [00:42:52] Vince Menzione: which is why the 5% comes in And that really accelerates the conversation happening. Yeah. We’ve got three more minutes. [00:43:01] Vince Menzione: Um, if we don’t have any other questions, I ha I have one for each of you really about the maturity model and partners are in the room that are not committed yet, right? We’ve talked about some very significant DBTs doing some incredible things, right? So we, there’s maybe a sense that like we, you, you are working with the be the biggest and the best out there, but what about everyone else that’s in the room that maybe isn’t committed yet? [00:43:23] Vince Menzione: And maybe they’re in motion, but they need some help and advice on what to go do next. What? What would you say die first? [00:43:30] Dai Vu: So they’re early stage, [00:43:31] Vince Menzione: early, early stage or not, they’re not on board yet. They’re not, yeah. They’re not with you yet. [00:43:35] Dai Vu: Yeah. So I’ll, I’ll go back to my earlier comment, which is that as you go into the journey, just be very intentional about what you need to do from an operational, investment people, uh, technology perspective. [00:43:47] Dai Vu: Uh, because it could be, it could be a multi-year journey. Um, uh, so I’d say go into it with the right expectations as opposed to thinking it’s going to be some accelerated six month thing that Sean has been driving here. It’s, he’s the outlier. [00:43:59] Shawn Toldo: But, but the reason for the outlier, [00:44:00] Dai Vu: yeah. [00:44:01] Shawn Toldo: And just to add to the intentional point Yeah. [00:44:02] Shawn Toldo: Is, you know, hire the right people. Right. So, somebody told me a long time ago, uh, hire slow, fire fast. That’s a really, really, really good principle that I take. Mm-hmm. I don’t like the fire part, obviously, but just for context, I, I am very lucky to have a great set of leaders that we were able to add people in. [00:44:24] Shawn Toldo: When I walked in the door, we had a person that was leading the Snowflake and AWS partnership. I had nobody on GCPI had nobody on Microsoft. I had nobody on Databricks. And then we made prioritization decisions on where we’re gonna go next. And so we hired people that had the experience and could drive the outcome in the right way. [00:44:43] Shawn Toldo: But we were very thoughtful about when we made those decisions on a quarterly basis, not a daily basis. So who you’re gonna bet on and then who you’re gonna put in the seat to make that bet come to life, I think is a really important thing as well. [00:44:58] John Janke: Yeah. [00:44:58] Vince Menzione: John, you worked with the be biggest and the best out there, so Yeah, sorry. [00:45:01] John Janke: Well, I think there’s the, like there’s the bottoms up and the tops down. Like seven years ago, this was all bottoms up. It was a partner leader who thought launching a marketplace would be good and they would go figure out how to do some deals and then sell their way up. Today there’s a lot more top down where people get it. [00:45:17] John Janke: But you can evaluate top down pretty fast. ’cause if you go talk to your CEO, you talk to your head of product, you talk to your CFO, and they have an allergic reaction to these concepts. You know, you have to go bottoms up. But there also are success story examples in every single ISV category that exists. [00:45:33] John Janke: Like this is not just security and data and DevOp like the, I think the ServiceNow. Salesforce workday. Examples are really great, like the marketing tech examples, more and more business of vertical apps every day. So I do think you can look at those people who’ve been successful. Maybe they’re your competitors, maybe they’re people you aspire to be and reference them as you’re trying to figure out how to do top down. [00:45:55] John Janke: But like you need both. You can’t win long term unless you get top down and bottom up aligned. [00:46:01] Shawn Toldo: And, and when I, when I would go ask for resourcing, I would always get the question, do, could you go faster with more? And I’d say, no. Gimme the one or two humans here, let me go prove it out and I’ll come back. [00:46:13] Shawn Toldo: So there’s a little bit of a strategy in doing that, that you’re gonna get more over time when you’re, you know, very measured in how you go ask for investment and resource. And so I would just add that point also. [00:46:27] Vince Menzione: Was, was hiring a significant component of your executive commitment, Sean? I mean, [00:46:33] Shawn Toldo: yes. So when I walked in the door at DBT, we had eight people in the partner organization. [00:46:38] Shawn Toldo: Today we have 25, and that was 18 months ago. But that did not happen. I didn’t go in and ask for, you know, that 16 people. Right. I asked over time in a very measured way with, you know, the programs and strategy team, like, what can we also support? You don’t want to bring somebody in to go do something and you don’t have the programs and operations side to support it ’cause they’ll fail. [00:47:01] Shawn Toldo: So we’ve been very thoughtful about how we’ve done that as well. [00:47:04] Vince Menzione: Die from you. I know you had something. [00:47:06] Dai Vu: No, no, no. I, I was good. [00:47:08] Vince Menzione: What is the one thing that people in this room need to go better and differently? Is there one, is there one specific thing other than what we’ve already discussed, did we miss anything? [00:47:16] Dai Vu: No, I would just, the whole identification. So obviously, uh, identifying this is not just like slapping a chat bot, but more around thinking all the things we talked about, product commercials, but also go to market where it’s agent first, where you can surface your agent in a workflow like Gemini Enterprise app. [00:47:34] Dai Vu: That’s gonna drive high alignment with how we work and go to market with Google. [00:47:38] Vince Menzione: Awesome. [00:47:38] Dai Vu: Yeah. [00:47:40] Vince Menzione: Wow. Good stuff. Yeah. Very good session. [00:47:44] Dai Vu: Thank [00:47:44] Vince Menzione: you guys. What do you think? Everyone? Thank you very much. [00:47:47] Shawn Toldo: Thanks for listening to the Ultimate Partner Podcast. [00:47:50] Vince Menzione: If today’s conversation resonated, share it with a partner leader in your network. [00:47:55] Vince Menzione: Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, [00:48:11] John Janke: October 26th through October 28th. [00:48:14] Vince Menzione: Until next time, keep showing up in the rooms that matter because being in the room changes everything [00:48:22] I.

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week... Today, we explore Paulo Coelho's beautiful reminder that true freedom comes from choosing, and wholeheartedly committing to, what is best for us: "Freedom is not the absence of commitments, but the ability to choose and commit myself to what is best for me." Three key takeaways you can expect: Discover why real freedom isn't about having an empty calendar, but about filling your life with commitments that truly matter. Learn three simple questions to help you evaluate every commitment in your life and decide whether it deserves your time and energy. Be inspired to let go of obligations driven by guilt, habit or expectations, and instead create a life that feels intentional, meaningful and aligned with your dreams. Listen in and discover how choosing your commitments with intention can help you create a life you truly love, one thoughtful decision at a time. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. Have a wonderful week …and remember, it all starts with a dream

Missionary Jerry Wyatt preached a message entitled, "Following Through with Commitments Made" during the Wednesday Morning service of the 43rd Annual National Youth Conference in Santa Clara, California. Find more information and watch all the services at http://nvbc.org/yc/ (a ministry of North Valley Baptist Church, Dr. Jack Trieber, Pastor)

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Host: Ben Criddle (@criddlebenjamin) and Co-Host: (ronthe3manweav)Subscribe to the Cougar Sports with Ben Criddle podcast: Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

In this inspiring interview, Kimberly speaks with Jon Gordon who shares his personal journey through adversity, the power of positive habits, and practical strategies for living a fulfilled, purpose-driven life. Discover how small daily actions like gratitude walks, self-encouragement, and heart coherence can transform your mindset and overall well-being.Chapters00:00 Jon Gordon's Journey to Positivity02:48 The Power of Gratitude and Walking06:07 The Importance of Self-Talk09:02 Navigating Toxic Positivity11:58 Heart Coherence and Emotional Healing15:04 Creating Personal Boundaries17:57 The Role of Prayer in Daily Life21:02 Overcoming Fear and Building Courage23:56 Empowering Others Through Encouragement26:54 The Impact of Love on Fear29:52 Implementing Positive HabitsSponsors: LMNTOFFER: Right now, for my listeners LMNT is offering a free sample pack with any LMNT drink mix purchase at DrinkLMNT.com/FEELGOOD. That's 8 single serving packets FREE with any LMNT any LMNT drink mix purchase. This deal is only available through my link so. Also try the new LMNT Sparkling — a bold, 16-ounce can of sparkling electrolyte water.USE LINK: DrinkLMNT.com/FEELGOODBIRCH BEDS: OFFER: Go to BirchLiving.com/feelgood for 25% off Luxe Mattresses, 30% off Elite Mattresses and 20% off Site wide.USE LINK: BirchLiving.com/feelgoodJon Gordon Resources: Book: THE POWER OF POSITIVE HABITS: Proven Strategies to Exponentially Grow You Website: jongordon.com Social: Instagram: @jongordon11 Facebook: @jongordon X: @JonGordon11 Bio: Jon Gordon's best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals, and non-profits. He is the author of 32 books including 18 best sellers and 5 children's books. His books include the timeless classic The Energy Bus which has sold over 3 million copies, The Carpenter which was a top 5 business book of the year, Training Camp, The Power of Positive Leadership, The Power of a Positive Team, The One Truth and his latest release The 7 Commitments of a Great Team. Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, In-N-Out Burger, The Los Angeles Rams, Campbell Soup, Dell, Publix, Southwest Airlines, The Chicago Bulls, Miami Heat, Truist Bank, Clemson Football, Northwestern Mutual, Bayer, West Point Academy and more. Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Master the new Microsoft Marketplace ecosystem. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ Discover the tectonic shifts happening within the Microsoft ecosystem as Cyril Belikoff and Jon Yoo dive deep into the unification of the Microsoft Marketplace and the explosive rise of AI-driven commerce. This comprehensive discussion explores how the marketplace is transitioning from an incubation island to the mainland of Microsoft’s go-to-market strategy, allowing partners to tap into massive Azure consumption commitments. Learn how product-led growth, AI agents, and optimized digital flows are replacing traditional sales motions, making cloud marketplaces the default engine for scaling revenue in 2026 and beyond. https://youtu.be/cAeSIEXbnNo Key Takeaways Microsoft unified its various marketplaces into a single digital flywheel for customers to discover, try, and buy applications. Applications, such as Copilot certified agents, are contextually surfaced directly within Microsoft products to meet users in their flow of work. Customers are making massive Azure commitments, and purchasing full software stacks through the marketplace retires those commitments entirely. Cloud marketplaces have evolved from a secondary channel into the default go-to-market engine with triple-digit revenue growth. Partners must shift from deal-led transactions to product-led growth by optimizing their digital marketplace listings for AI and search engines. The future of software procurement will increasingly involve AI agents acting on behalf of organizations to seamlessly integrate multiple smaller applications. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Microsoft Marketplace, Azure commitments, AI agents, Frontier transformation, M365 Copilot, Foundry, digital flywheel, co-selling, product-led growth, ecosystem shift, SaaS distribution, REO, resale enabled offer, listing optimization, search engine optimization, agentic commerce, cloud go-to-market, revenue recognition, multi-party private offers, Hyperscalers Transcript: Cyril Belikoff and Jon Yoo Audio Podcast [00:00:00] Cyril Belikoff: Why do you have to outsource this or create this vi? Just edit the video right there yourself. Like why do you have to just go do the, as a marketer you want to create a beautiful piece of content, just go and create it. ’cause it can create it for you. Now [00:00:13] Jon Yoo: you can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering. [00:00:19] Jon Yoo: How AI is remaking the channel and what it means to win in 2026. [00:00:25] Vince Menzione: Welcome to The Ultimate Partner Podcast. I’m Vince Manzione, your host. [00:00:30] Jon Yoo: We just wrapped up two days in Bellevue with some of the sharpest partner leaders in the business, and what we heard wasn’t incremental, it was tectonic. In this series, we’re going deeper into these conversations, the insights, the frameworks, the real movement we’re seeing in this market right now, because being in the room changes everything and we’re bringing that room to you. [00:00:55] Vince Menzione: And I am thrilled actually for this next one. Uh, I’ve had this opportunity to spend a little bit of time with this gentleman before, and welcoming him back is a pleasure and an honor. Cyril Beov, the vice president. I’m gonna botch up your title ’cause I always say marketplaces, but it’s much more than that. [00:01:14] Vince Menzione: So come on up, zero. And we’re gonna have a conversation and Cyril is amongst other things at Microsoft. Good to see you, sir. Yeah, [00:01:24] Cyril Belikoff: you too, [00:01:25] Vince Menzione: uh, is responsible for the, the Microsoft marketplace. [00:01:29] Cyril Belikoff: Are these your notes here? [00:01:30] Vince Menzione: These are, um, what is that? Yeah, these is gonna be our, our questions, so we, yeah, I, I need help sometimes so prompting, but, uh, so great to have you. [00:01:38] Vince Menzione: So just for purposes of title and context, ’cause your role is much bigger than just marketplace. Yeah. And we’re, we’re gonna sit down and John, is this me? Yes. And then John’s gonna join us. [00:01:47] Cyril Belikoff: Okay. Great. [00:01:48] Joe, [00:01:48] Vince Menzione: well, we’re gonna get started and start having a conversation. And we’ve, we’ve done some of these things before. [00:01:53] Vince Menzione: I’ve, I’ve had, you had me on your stage Yes. In your event at Alyssa Taylor’s event. [00:01:57] Cyril Belikoff: Yes. [00:01:58] Vince Menzione: And then, uh, we’ve, we’ve done some nice things together on stage, both at, at our event in Redmond last year. Yes. Then at our big, uh, ignite breakfast back [00:02:07] Cyril Belikoff: and forth, we had Vince come to our wider org and sort of, uh, I got to do the reverse. [00:02:13] Cyril Belikoff: And so interview him in front of a bunch of, uh, 500 marketers on what do we have to think about for partners. And so he gave us sort of the what’s going on in the partner ecosystem, how to think about it as we think about it, our marketing. [00:02:26] Vince Menzione: And I tried to be candid and represent this group. [00:02:28] Cyril Belikoff: Yeah, that’s great. [00:02:29] Yeah. [00:02:30] Vince Menzione: Was wonderful. Thank you for doing that. [00:02:31] Cyril Belikoff: Yeah. [00:02:32] Vince Menzione: You, you work, you work in an amazing organization. Um, I’ve known Alyssa for many years as well, and you’re an incredible leader. And I just, I wanna frame this maybe with a conversation about, ’cause we’re gonna talk about what’s changed, but, but I think it’s still important for everybody in the room to understand what you did and what your team orchestrated around market. [00:02:52] Cyril Belikoff: Yeah, [00:02:52] Vince Menzione: because it was fragmented, it was in different organizations, it felt very dis disorganized, I guess. Yeah. For lack of a better word. [00:02:59] Cyril Belikoff: Yeah. Thank you. Um, essentially we took it from incubation Island to the mainland Microsoft. I love it. Uh, GTM [00:03:07] Vince Menzione: Yeah. [00:03:07] Cyril Belikoff: Is the simplest way to think about it. Um, and, uh, come September last year now, uh, we unified the, the, the, the many marketplaces. [00:03:19] Cyril Belikoff: Uh, whether it was an Azure marketplace or AppSource and others, and we created the new Microsoft marketplace. Yeah. So one single place for customers to come, discover, try, buy, and for partners, software companies and other NSIs to put their wares up. And, uh, it was the first step in a vision for us to create this digital flywheel for us to bring our customers and our partners together in a more, you know, automated way. [00:03:47] Vince Menzione: Which it, it sounds crazy when you think about it, right? Microsoft has always been like the partnership leader, the leader in the technology, and to have fragmented marketplaces before, right? Yeah. And so what clarity to bring that all together. [00:04:00] Cyril Belikoff: Yeah. It was a big, it was a big step for us and I think what we realized is that customers and partners were saying, Hey, uh, it’s all one place. [00:04:07] Cyril Belikoff: If I’m looking for a SaaS application or an agent or, and plug into teams or whatever it is. I just want to get it all in one spot. Uh, and, uh, and then we need you to connect us to your channel. [00:04:21] Vince Menzione: Yes. [00:04:21] Cyril Belikoff: Uh, and your partners and, uh, can you build out, you know, partner capabilities for that Connects channel to software companies, to, to customers in a digital flywheel way. [00:04:30] Cyril Belikoff: Um, one of the things we actually also announced at that time was this concept of what we call. The marketplace framework. So it’s not just the fact that we have this digital experience or web experience, but that, um, applications that go into the marketplace, depending on the type of applications they get contextually surfaced within Microsoft products. [00:04:53] Vince Menzione: Okay. [00:04:53] Cyril Belikoff: And so if you’re, [00:04:54] Vince Menzione: explain that for this Yeah. For me and for this crap. [00:04:57] Cyril Belikoff: Yeah. So if you are a, um, if you’re a co-pilot certified agent. M 365 copilot agent, you’ll be in the marketplace, but you’ll also be automatically surfaced inside the M 365 copilot, um, product. [00:05:11] Vince Menzione: Nice. [00:05:12] Cyril Belikoff: Same for, uh, large language models in foundry, add-ins in teams, those sort of things. [00:05:18] Cyril Belikoff: ’cause it’s one thing to be where people go to discover Tribu, but users also go into these stores, whether it’s a developer user or an end user. They go in the flow of their work and they want to move quickly. Yes. And so, uh, so they have access. We think that’s very attractive. And the feedback was, Hey, that’s quite differentiated. [00:05:35] Cyril Belikoff: ’cause we have, uh, hundreds of millions of customers in these products every day. [00:05:39] Vince Menzione: Yes. [00:05:39] Cyril Belikoff: And so giving our customers access, our partners access to it and improving their customer experience, um, has worked out well. [00:05:47] Vince Menzione: And something else you did too, because at one point, you know, we were talking about co-selling and single-threaded. [00:05:53] Vince Menzione: And Microsoft has this incredible ecosystem and channel. [00:05:57] Cyril Belikoff: Yes. [00:05:58] Vince Menzione: And it, it was totally disconnected from the whole marketplace strategy, right? Yes. Yeah. [00:06:03] Cyril Belikoff: Yeah. So we, uh, um, we launched, I think in, uh, sorry. At that time in September, we launched five of our largest distributors who were also federating the Microsoft marketplace into their marketplaces. [00:06:16] Cyril Belikoff: And then in the November timeframe at Microsoft Ignite, we launched resale enabled offer [00:06:23] Vince Menzione: RO, [00:06:23] Cyril Belikoff: which is REO, which is a new capability that is proven extremely popular, that connects the software company and the reseller, you know, um, to go and do more deals at scale faster. So [00:06:36] Vince Menzione: we have, we have four of the Es in the room, [00:06:38] Cyril Belikoff: right? [00:06:38] Vince Menzione: Some of the four at the top. Five or six. And then also one of your largest resellers software, one is here as well. [00:06:45] Cyril Belikoff: Yeah. Great. [00:06:46] Vince Menzione: Yeah. [00:06:47] Cyril Belikoff: Great. So it’s, uh, we’ve been busy. [00:06:48] Vince Menzione: Yeah. [00:06:49] Cyril Belikoff: Yeah. Like I said, um, uh, much more work to do. But we are moving from like this incubation project to mainland get it integrated into our core customer, go to market, uh, so that our, uh, software companies and partners have access to those customers. [00:07:03] Cyril Belikoff: And then integration, uh, with the channel. So [00:07:06] Vince Menzione: it’s been a lot happening these last 12 months. Uh. Then Frontier, let’s talk about Frontier. That’s another piece of this. [00:07:14] Cyril Belikoff: Yeah. I’m sure Steven touched on, uh, frontier Transformational or becoming Frontier or Frontier Firm. So probably not helpful to me rehash that. [00:07:23] Cyril Belikoff: I think in general. If you go to a Microsoft discussion or session and you don’t hear about frontier or Frontier transformation, please like, raise your hand and give feedback because that is, um, [00:07:34] Vince Menzione: I kept away from the word frontier with Steve. We were talking about it, but we weren’t using the term frontier. [00:07:38] Vince Menzione: Yeah. ’cause I feel like it gets overused. It’s, [00:07:40] Cyril Belikoff: yeah, it does. It’s, it’s sort of, um, what we try to do with it is articulate it in a way that it’s not just about AI for AI’s sake. [00:07:48] Vince Menzione: Yeah. [00:07:48] Cyril Belikoff: But it’s AI based on what the customer outcome is trying to, what the customer is trying to achieve on their outcome. Um, and so as part of that, of course, you know, agents, AI applications is a big part of what’s driving customers’ capability of, uh, to become frontier. [00:08:05] Cyril Belikoff: And, uh, the marketplace is part of that. ’cause they can either custom build that. Uh, or they can, you know, buy off the shelf, right? Uh, or, and actually in Combin they do mostly they do both, right? And so, um, in order to accelerate their ability to become more frontier, we have these, uh, partners that build, uh, third party solutions through a marketplace. [00:08:27] Cyril Belikoff: And then, uh, uh, those same partners or others that build bespoke solutions around that. So, um, a lot of momentum around, uh, AI apps and agencies, as you can imagine. Um, we have, I think, 5,000 plus AI apps and agents. [00:08:43] Vince Menzione: I was gonna ask you what you’re focused on now, but you, I think you’re tying into this now already. [00:08:47] Cyril Belikoff: Yeah. Um, so of course that’s important. [00:08:50] Vince Menzione: Yeah. [00:08:50] Cyril Belikoff: But really for us it’s about doubling down on driving customer, customer demand. How do we merchandise the right things that customers are looking for? How do we, uh, accelerate any of our flows? Like we will spend hours just looking at like the flow of one scenario. [00:09:07] Cyril Belikoff: Where is it getting stuck? How do we improve it? Um, and then how do we connect it to the channel? And, and what, what more things can we do like EO or multi-party private offers and the like, and we have. Probably an announcement a month in the next three or four months. [00:09:24] Vince Menzione: Oh, come on. Let’s, [00:09:24] Cyril Belikoff: that will, [00:09:25] Vince Menzione: I know, I know it’s early. [00:09:26] Vince Menzione: I know it’s early, but you, you’ve got some, I know you’ve got some things. Think [00:09:29] Cyril Belikoff: about the customer experience. Think about the channel integration and dream about [00:09:33] Vince Menzione: what maybe more of a global scale with some of the offerings, maybe, maybe. Um, so, you know, I, so I, the earnings, we talked about the earnings with Steven, but I thought that there was a very compelling number around the commitment number. [00:09:46] Vince Menzione: Yes. You and you run your Azure as part of your remit. We didn’t go through your entire remit. [00:09:50] Cyril Belikoff: Yep. [00:09:51] Vince Menzione: It’s not just marketplace. You also, you also own the Azure number. [00:09:53] Cyril Belikoff: Yep. [00:09:54] Vince Menzione: Let’s talk about that. [00:09:55] Cyril Belikoff: Yeah. Um. You know, it’s, it’s exciting times for customers. They want to do things not only with us, but with everyone in the room. [00:10:04] Cyril Belikoff: Um, and they are making very large commitments, huge commitments over the next two to three years to spend on Azure. Um, and so it’s now our joint jobs to go and help them identify the right business outcome and go and, you know, consume that commitment. It is just a commitment. It’s not actual. Consumption. [00:10:27] Cyril Belikoff: Yes. And so it’s all of our jobs to take advantage of that. The, the customers are saying, Hey, we have line of sight to the types of things we want to go do over the next two to three years. Uh, probably not everything is, you know, i’s dotted and t’s across, but they have line of sight to most of it. Um, and how do we go help them drive that? [00:10:46] Cyril Belikoff: Um, and so from an Azure perspective, obviously that’s very encouraging for us. It, it allows us to. Invest in more data centers and more capacity that we are doing as fast as we can. Um, and then, um, and then of course on marketplace, the marketplace can retire. [00:11:04] Vince Menzione: That’s [00:11:04] Cyril Belikoff: that Azure commitment. That’s, [00:11:05] Vince Menzione: I wanted to make sure [00:11:06] Cyril Belikoff: people understand that the, in fact, not only the Azure component from the marketplace, but the full software stack from the partner, uh, the software company retires the Azure commitment. [00:11:17] Cyril Belikoff: So if it’s. Uh, I’ll make it up if it’s, uh, a hundred bucks and it’s 50 50, it’s not 50 50, but, um, I won’t disclose any percentages, but let’s say it’s 50 50, it’s much more for the software company, by the way. Um, if it’s 50 50, it’s not just like the $50 for Azure that gets retired. It’s the entire a hundred dollars that gets retired on the customer commitment, commitment, which is great for the software company. [00:11:39] Cyril Belikoff: It’s also great for the customer that they can, you know. Bring that through, uh, to, uh, to their Azure commitment. And we do the same thing with our sellers. So the marketplace sales retire our sellers compensation. So we’re like checking every box so that there’s no friction in the system. So that, so the partner, the customer, our sellers, they’re all juiced to go and. [00:12:03] Cyril Belikoff: Deals with marketplace. [00:12:04] Vince Menzione: I, I hope everybody un understand. I mean, I understand this. I hope everybody else understand this too. ’cause I, I was, watch, you know, I, I, I watched LinkedIn and I see people post things and somebody made a comment about how difficult it was to use Microsoft Portal. And I was thinking to myself, do you realize that there’s, I’ll say 150 billion, but it’s probably a bigger number than that. [00:12:22] Vince Menzione: That’s a total addressable market available to you if you’re a Microsoft partner. You can access these customer commitments. [00:12:30] Cyril Belikoff: Oh yes. [00:12:30] Vince Menzione: If you bring your product on Mark over 400 now [00:12:32] Cyril Belikoff: Yeah. [00:12:33] Vince Menzione: You bring your product into the marketplace, you have access and the customer can retire that commitment. [00:12:38] Cyril Belikoff: Yeah. [00:12:39] Vince Menzione: Without having to justify a new cost justification. [00:12:41] Cyril Belikoff: Yeah. They don’t have to go to procurement. They don’t have to. Yeah. [00:12:44] Vince Menzione: Yeah. I mean, it’s a huge opportunity. [00:12:46] Cyril Belikoff: Yeah. [00:12:46] Vince Menzione: So, um, so you’ve been focused on quite a bit. We wanted to invite John on stage. [00:12:53] Cyril Belikoff: Great. [00:12:53] Vince Menzione: John, you from Sugar is here. Where’s John? Is John in the house? Where’s John? [00:12:57] Cyril Belikoff: There he is. [00:12:58] Vince Menzione: Who’s also an expert in Marketplace. [00:13:00] Vince Menzione: A great friend of Ultimate Partner. Great. Hey, how’s it going? He’s a great partner of Ultimate Partner. Great to see you, sir. All the way from San Fran. Oh, actually we’re on your side of the coast, so, uh, it’s long. He looks [00:13:12] Jon Yoo: cooler than us [00:13:12] Vince Menzione: though. He, he always looks cool. I said that about time. [00:13:15] Jon Yoo: You know, I gotta be comfortable. [00:13:16] Jon Yoo: I gotta be comfortable. [00:13:18] Vince Menzione: So John, good to, good to have you. You’re thanks for having us. You guys are like, every time I see a post from you, you’re moving into a new office space ’cause you’ve outgrown your office space. [00:13:26] Jon Yoo: Yeah, we’re, we’re really excited about the new office. We have hvac, which is a, a big, big, uh, it’s a big thing. [00:13:31] Jon Yoo: Improvements, high ceilings, you know, the whole works h help [00:13:36] Cyril Belikoff: sometimes. Yeah, [00:13:37] Jon Yoo: yeah, yeah, yeah. We, we have our, uh, office opening party if anyone’s an SF on Ally first. [00:13:41] Vince Menzione: Nice. Nice. Yeah. May, may, May 21st. May 21st. That’s right. Well, so, so you’ve been, you’ve had like a front row seat to all of this. I would love to get your perspective on what you’re seeing across partners and what’s changed over the last 12 months. [00:13:55] Jon Yoo: Yeah, so, uh, for those that don’t know, um, sugar is a, uh, a revenue platform for cloud marketplaces and co-selling. Um, so we partner very closely with Microsoft as well as either hyperscalers and other marketplaces like Snowflake, Alibaba, et cetera. And what we, what, what I’m seeing is a couple things. One marketplace is becoming a default to go to market engine. [00:14:17] Jon Yoo: So, you know, I think a lot of people see the stats about how the, the GMV, so, you know, the, the throughput through these marketplaces have been doubling. We’re seeing that in our data as well. So we’re seeing triple digit revenue growth from marketplaces. We’re seeing companies who, you know, maybe the earlier end of marketplaces were infra platform layer of software that used to really adopt it. [00:14:37] Jon Yoo: Now you’re seeing. You know, explosion in a business application layer of companies as well. And so that’s super exciting. I’d say the second piece is channel players are getting more and more involved. Um, I think, you know, I’m the Silicon Valley SaaS bubble, uh, or the AI bubble, so to speak. And I didn’t know as much about the channel world and even these big AI companies. [00:14:59] Jon Yoo: I mean, you’re seeing unprecedented, unprecedented demand, uh, for these, you know, LMS or these AI biz apps. And despite that, they are really working with a partner ecosystem because you’re realizing that most of the world do not really know how to adopt ai. Yeah. And they’re really leaning on expertise. [00:15:18] Jon Yoo: And these AI companies, AI native companies, are looking to channel partners who have these. You know, relationships with their end buyers on how to deliver change managements, how to deliver enablement, not just a system integration site. [00:15:32] Vince Menzione: And they’re also looking to the platform or platforms in the case, Microsoft here also. [00:15:36] Vince Menzione: Right. Which, because like what, where am I gonna do just go out and buy philanthropic or Claude or whatever? I need that to be integrated into my enterprise as well. Right, exactly. [00:15:46] Jon Yoo: So we’re definitely seeing like more adoption of Microsoft Foundry, for example, as people think about security and governance and whatnot. [00:15:52] Vince Menzione: Yeah. Very cool. Any comments on, on? [00:15:55] Cyril Belikoff: Yeah, that makes absolute sense. It’s, uh, um, you know, lots of layers to AI from data. The a, the AI layer itself, the application layer, uh, and innovations happening at all of those pieces of the stack. Um, and so when a software company is trying to, you know, uh, modernize their thought process or build new. [00:16:19] Cyril Belikoff: They ha they have to think about all of those components. Foundry obviously is the AI layer and it provides them with capability to be agile and move quickly and do compliance and, and snap into an organization’s, um, architecture. But it’s the same applies to data, like how it’s fine to have AI but doesn’t, doesn’t do anything without data. [00:16:40] Vince Menzione: Right. [00:16:40] Cyril Belikoff: And so then how do they get data in the cloud? Um, uh, [00:16:44] Vince Menzione: and then how do you security [00:16:45] Cyril Belikoff: govern and govern, right? And how you secure govern, you know, all those sort of things. So obviously we have first party experiences, but they have partners with, um, their own solutions. They’re built on top of, [00:16:53] Vince Menzione: yeah. [00:16:53] Cyril Belikoff: Those Microsoft layers. And, uh, you know, like John says, lots of momentum. [00:16:58] Vince Menzione: So let’s talk about the maturity curve. Like walk us through it. Where do you see partners in this room sitting today? And what does it take to move for them to move to the next stage? Like, what would be your guidance for, for this group? [00:17:11] Jon Yoo: So, you know, we, we work across the entire spectrum of companies. You know, we work with the, the largest enterprises who’ve done billions through these marketplaces like Snowflake, workday, to leading AI companies like Glean or OpenAI, uh, to earlier stage startups who are completely new to marketplaces and really look for, for guidance around what do I do in my first 90 days? [00:17:33] Jon Yoo: How do I get the attention of Microsoft sellers, or how do I. Optimize my marketplace operations so that we can be discovered, uh, really easily on Microsoft Marketplace and others. And the, the way that I think about it is companies first come on, because it is buyer driven oftentimes. So, I mean, that’s just the truth of the nature of you have these big enterprises that want to, you know, burn down their Mac agreements, for example, and that’s how they get started. [00:17:59] Jon Yoo: And or a, a as like this whole space maturing, you’re seeing. A new CRO come in and they’ve done this at X, Y, Z companies and they want to bring that playbook over. But then as they start to do a couple deals through these marketplaces, they think, and this is start of the the flywheel, right? Hey, what do I need for co-selling? [00:18:19] Jon Yoo: And there are systems, you know, integrations and playbooks that need to be done well. Once you do have co-selling figured out, how do I now know which opportunities to co-sell? So we have things like intense signals to be able to. Help them, you know, help overlay a cloud, go to market lens over your existing pipeline. [00:18:36] Jon Yoo: And then now it becomes less of a partnership initiative and actually elevates up to the CRO initiative. And across each of those, um, layers, uh, you have different automation needs because once you actually start to get the flywheel going, it becomes. Holy crap. Now I’m doing 10, 20, 30, 50% of my revenue through these market, you know, through, through marketplace. [00:18:58] Jon Yoo: And it’s creating different data pipelines of work to be done. And now I have to figure out my finance angle of how do I do revenue recognition through these indirect channels. And so that, that, that is kind of the maturity covers. I think about it when you try to retrofit like, uh, all the automation up front, it doesn’t go as well. [00:19:16] Jon Yoo: You have to do a crawl, walk, run approach so that you can also build and bring the rest of the organization with you. So if I look at ’em to the, you know, there’s some familiar faces, some folks that probably are wondering some new faces [00:19:28] Vince Menzione: as well. [00:19:29] Jon Yoo: Yeah. What, what Microsoft marketplace or what marketplace even is. [00:19:33] Jon Yoo: I’d probably say people are in that transformation bucket of, Hey, I’ve done a couple of deals, we’re in this early stages of co-selling. Now I, now I gotta figure out how to supercharge it because this is kind of the future, you know, we can talk more about agenta commerce and whatnot, but, um, I think a lot of people are figuring it out than looking for. [00:19:51] Jon Yoo: For guidance here, [00:19:53] Vince Menzione: zero. [00:19:55] Cyril Belikoff: Yeah. You know, I would say, um, I’ll get what I call tactical yet strategic. [00:20:01] Vince Menzione: Okay. [00:20:01] Cyril Belikoff: Which just think about product-led growth. Yeah. Just think about, uh, similar to the consumer world, if you wanna sell something, you need search engine optimization. If you are thinking about these marketplaces and Microsoft marketplace being one, how are you optimizing your listing so that when a user goes into like the search bar, it’s optimized to bring back the results that make sense to you? [00:20:29] Cyril Belikoff: I think historically we’ve had scenarios where some partners have used the marketplace primarily as like a transaction thing. They’ve done the deal, but then they’re transacted on the marketplace ’cause they wanna retire the the Azure commitment. And that is changing to be sort of product led and marketplace led, uh, versus deal led. [00:20:49] Cyril Belikoff: Uh, but you cannot have a generic one line sentence in your listing. You will not be surfaced unless the customer literally knows your name and will search for you. You’ll not be surfaced if they search for a particular category healthcare app that does something right. And if that’s your thing, you should have the right keywords, you have the right images, have the right videos, and we believed in it so much. [00:21:14] Cyril Belikoff: We actually built a listing optimization AI tool that will auto look at your listing. And based on our best practices, and we know what our search engine is doing, we will make recommendations to you on how to improve. Listing. And so it’s not like a read a document as a best practice. It actually will be an ai, uh, customized tool for your particular listing. [00:21:37] Cyril Belikoff: So lean into those types of things, you know, to, as John says, says, think about the digital flow. This over time will become much more of your, of your business. So make sure you’re thinking about, you know, if someone’s on the marketplace and they decide to trial something for you, how, how are you following up? [00:21:56] Cyril Belikoff: Like, how do you take the next steps? Um, maybe you, maybe you working with a reseller and you don’t have your own sellers, but how do you wiring that into your resellers so your resellers are following up? Or if you have your own sellers, you know, your own sellers are doing it. So you have to sort of digitize your thinking on sales and marketing in this new market, commercial marketplace world, versus in the same way we would’ve done in like the consumer marketplace on Amazon or, you know, um, as you search something on Google. [00:22:26] Cyril Belikoff: Maybe bing. Um, so, um, yeah, yeah. This [00:22:29] Vince Menzione: size. B Come on, come on. [00:22:31] Cyril Belikoff: I [00:22:31] Vince Menzione: had bing. [00:22:32] Cyril Belikoff: Um, [00:22:33] Jon Yoo: I do wanna double click on that, which is when, when we, you know, I talk about like, hey, a lot of it’s buyer driven. A lot of people think about private offers, but then the marketplace offers. But the reality actually, when we look at the data is that there’s a lot more self-service [00:22:46] Vince Menzione: correct [00:22:47] Jon Yoo: offers than there are what they call private offers. [00:22:50] Jon Yoo: So where there’s deal led and that, that, that, that shift. It’s super exciting to see where now these marketplaces are becoming where buyers or users go to discover new products. Let alone, you know, in the future where let’s say there’s an AI agent that has some reward seeking function, and in order to do its job, it needs to go purchase a tool marketplace might be the channel where this happens, which is all the reason why that your listing does need to be optimized. [00:23:16] Jon Yoo: So that one, the agent knows exactly what your tool does and it can match against. Reward. And then second, you have to win the a EO race, right? Yeah. Of, of how you show up in these AI engines. So just wanted to double click on how important that is. Yeah. [00:23:31] Cyril Belikoff: Makes, makes total sense. And we’re, we’re seeing that shift from private office to having a public listed price and a, a public offer as well. [00:23:39] Cyril Belikoff: And so we’re, we’re ourselves investing in our own marketing demand generation. Just in the last three to four months because we’ve seen that taking off and as soon as we saw the signal, we’re like, oh, we should pour fuel on that fire. Because if, if we see organically customers don’t do it, we should, you know, we should go after that and help them understand that we’re here. [00:23:58] Cyril Belikoff: And, uh, if it’s working for some that are doing it by themselves, it’ll work for others and we’re seeing really, really good results. Um, so yeah, get your listing optimized. Think about your digital flows. As John says, the flows of the future are probably agentic wise, maybe not even a human coming to the Microsoft marketplace. [00:24:17] Cyril Belikoff: So you gotta be thinking, not now, it’s okay. You have time. Um, but in the future, you know, six months from now, that quite easily is a scenario. So you really have to start thinking about those, uh, those, uh, digital flows. [00:24:29] Vince Menzione: Yeah. It’s so insightful. Well, it’s what you call product led growth, basically. Yes. And agent led growth. [00:24:35] Vince Menzione: Yes. Right. In some respects. So this is where like we need to think about that. The future model where the agent comes in and actually does the purchasing. We’re not there yet, are we? [00:24:45] Jon Yoo: No. With some products, you know, um, especially, especially if it’s like developer tools. We’re starting to see some of that, but, uh, no one’s gonna buy a cybersecurity solution. [00:24:55] Jon Yoo: Um, that’s seven figures or an agent’s not gonna do that. Right. But the eng the, the search functions are a little bit changing. [00:25:03] Vince Menzione: Yeah. So a lot of ai, you know, we had Steven Boyle on earlier, we were talking about ai, AI natives, you know, that’s Jason Grey’s organization does a lot of work in that area. How do these organizations need to think and act and how do they leverage the cloud marketplaces? [00:25:17] Vince Menzione: Or how do le how do marketplaces fit into the equation? ’cause most of them are coming from a different like paradigm or mindset. [00:25:24] Jon Yoo: I mean, uh, it’s like the number one question, you know, I’ll give a little personal story of like, I get a lot of parking tickets, uh, and I don’t know how to pay off my late fees. [00:25:34] Jon Yoo: So we set up a little open claw that will actually go and ask me questions, and it actually pays off my parking tickets on my behalf. Um, so, so, so, you know, on the other hand, like there, there’s layers to it, right? It could be like layer one, I ask ai, Hey, how do I pay off my parking tickets? Layer two could be. [00:25:52] Jon Yoo: Hey, you know, what’s the best way for me to structure my cadence to pay off the parking tickets? And then layer three is like, Hey, AI, proactively check if I have parking tickets and go pay it on my behalf. Here’s my credit card information, you know, stored in a secure vault. So, uh, what, what I mean by a native as a company bring that analogy is, uh, bringing it at its core. [00:26:12] Jon Yoo: So like a little for, for sugar. We’ve spent the past six months optimizing around our entire, like company brain where we are storing all the context. To a singular, singular place that is queryable, that there’s no coordination tax between teams. Our entire product development process actually is automated where we have multiple agents debating one another, PRDs to code generation, code review, uh, you know, security, qa, et cetera, et cetera. [00:26:40] Jon Yoo: And then there’s humans in the loop across the process. So I would actually think about when we, when we fit that into, into marketplaces, it’s not just thinking about who’s going to send the offers or who’s gonna do the co-sell, or who’s gonna X, Y, Z, but how do you bring all that together so that your sales reps and your partnership person and Microsoft all has to share context in a given deal and it’s done automatically without, you know, back office folks having to update what partner led or partner influence means and reporting things in a, in an old way. [00:27:11] Jon Yoo: So it’s almost re-imagining. Entire workflow, given everyone should have open context of what’s going on in a given deal. So let’s say maybe a hand wavy way of answering that question. Yeah. But it does mean that we should be re-imagining, uh, what the job to be done is, uh, very fundamentally [00:27:28] Vince Menzione: cy, how are you thinking about it since you’re building the, the, the toolkit at Microsoft? [00:27:32] Cyril Belikoff: Yeah. Um, yeah. Well, John says absolutely is right, particularly around marketplace and how that sort of flow and ecosystem will work. Um, in addition to that, it’s. Not only about how marketplace or about developers ’cause the developer, uh, scenario or persona was the first globally to see the value of AI and agents in the flow of their work. [00:27:55] Cyril Belikoff: It was the first to like, oh, one developer can now do much more. I can be empowered, I can build agents to work on my behalf. I can, uh, I can be an architect instead of a hands-on coder. Right. It’s changed the profile of what developers do exactly what. Uh, John mentioned what he’s doing himself. That’s just one profile of a user. [00:28:17] Cyril Belikoff: Th there are many other profiles. A sales person, a marketer, a uh, CFO team, hr. Each of these are literally going through the same transformation. They’re one beat behind developers because developers, you know, was really tech enabled and tech stack driven, and the, and the opportunity was, was obvious quite quickly. [00:28:39] Cyril Belikoff: These are coming really quickly. This is not like the internet adoption cycle that took many multiple years. This is like, we’re talking months. So, and even inside Microsoft, we have our own, what we call, uh, frontier Marketing Internal Initiative to re, um, rewire marketers and how they go about their daily job and stop doing it this way and do it this way. [00:29:04] Cyril Belikoff: Just pick up M 365 copilot with. Coworking Claude, uh, embedded and just go do the work. Why do you have to outsource this or create this? Just edit the video right there yourself. Like, why do you have to just go do the, as a marketer you want to create a beautiful piece of content, just go and create it. [00:29:21] Cyril Belikoff: ’cause it can create it for you now. [00:29:22] Vince Menzione: Yeah, [00:29:23] Cyril Belikoff: three months ago, literally three months ago, it couldn’t do that. And so what is it gonna be in two months for a marketer or a salesperson or finance person? I mean, just co-pilot in Excel. What that is doing to the financial business is in, like if you, any financial person will tell you they live and breathe through in Excel, like it’s just, it’s their equivalent of, it runs [00:29:44] Vince Menzione: most businesses [00:29:44] Cyril Belikoff: their dev tool, right? [00:29:45] Cyril Belikoff: It’s their thing. It’s really [00:29:46] Vince Menzione: is. [00:29:47] Cyril Belikoff: So this is happening over and over again. Again, if you can package those things up and package a package, that piece of IP on a marketplace is, is not only gonna be a big system, it could be a very, very small piece of. Functionality in a flow for a marketer or a salesperson that is so valuable that can be solved many times on a marketplace. [00:30:08] Cyril Belikoff: And in many cases, everyone’s a software company at this point. Everybody can go and package something up. And so I would be stunned if we don’t see cross pollination from system integrators to channel partners, all just publishing on marketplaces based on, oh, I’ve done this thing four times. I cannot do it 400 times. [00:30:26] Cyril Belikoff: Let me just package it up and put it on a marketplace. So. Yeah, I’m sure you know, John alluded to that. It’s, there’s a lot of exciting times. [00:30:33] Vince Menzione: No, the future [00:30:33] Jon Yoo: is [00:30:33] Vince Menzione: great. What do you [00:30:34] Jon Yoo: totally, I mean, it’s, it’s a case of like, how do, what does being marketplace native also mean? [00:30:38] Cyril Belikoff: Yes. [00:30:38] Jon Yoo: You know, and not, I feel like I’ve seen so many people just use it as a, Hey, we’re opportunistically there and if we get some leads out of it, great. [00:30:45] Jon Yoo: Or if there’s some deals, great, but they’re not really leaning in and being marketplace native the way, you know, and right now there’s, this might be uncomfortable, but there’s no excuses. You know, like creating a partner marketing content with your brand guidelines. It should not take so many time. Or it’s a 10 minute exercise. [00:31:02] Jon Yoo: Exactly. Exactly. Three [00:31:03] Cyril Belikoff: prompts. [00:31:05] Vince Menzione: It used to be that ops used to get involved because, oh, we, we know that they have a commitment. Let’s go run it through the marketplace. Right now, what you both have been suggesting here is it becomes a discoverable process. It becomes part of your normal go to market strategy, and you’re, you’re driving pr, product led growth and SEO and all the things you need to do running a a corporation and modern corporation today. [00:31:26] Cyril Belikoff: Yeah, [00:31:26] Vince Menzione: exactly. So, what’s the future like? Where, where do we go in 12 months with this? What do you think? What do you predict? We, we get out a Ouija board or a crystal ball here. What, what, what do we think? [00:31:38] Cyril Belikoff: I think more broadly in the industry, you’re gonna, some of the scenarios that John alluded to, agent to agent interactions, uh, many agents acting on behalf of humans and on behalf of organizations, uh, and doing. [00:31:55] Cyril Belikoff: Simple things and quite complex things. Uh, and those need to be, uh, managed carefully, uh, with, uh, the right, uh, engagements and built carefully. And in, in many cases, customers will look to partners that are quote unquote certified on, uh, uh, HyperCloud platform. Uh, as a way to get going quickly, but also get the, the quality that they need. [00:32:21] Cyril Belikoff: Um, and I think instead of buying this monolithic, massive application, I think we will see lots more of smaller applications being built that have cleaner open, uh, you know, MC, you know, MCP type agent interfaces that can just work together, uh, without, you know. More complicated integration work, [00:32:42] Vince Menzione: cobbled together your own solutions as opposed to big [00:32:45] Cyril Belikoff: monolithic [00:32:45] Vince Menzione: applications. [00:32:46] Cyril Belikoff: Yeah, there’ll be a much more agile, [00:32:48] Vince Menzione: yeah. [00:32:48] Cyril Belikoff: Uh, personalization. I mean, a lot of people saying SaaS is dead. It’s not quite dead. But I think that SaaS will get significantly more agile, more custom and more personal, uh, for, uh, for customers. [00:33:03] Jon Yoo: I, I would agree with that. Um, I mean, I’m biased, but I think marketplace are gonna be even more relevant than ever. [00:33:08] Jon Yoo: I mean, it’s already highly relevant, but, uh, as you, you know, I think in the past the, the narrative was, well, there’s a new generation of buyers and they’re millennials. They, they wanted, you know, uh, I always talk about consumer experience to B2B sales, you know, and, and now it’s like agents that’s that on steroids. [00:33:24] Jon Yoo: Um, but what I, you know, beyond that, I think, uh, there, there’s a lot of talk of like SAS apocalypse or software companies getting. Destroyed by, you know, the, the, the AI labs or SaaS is dead or whatever. I think SaaS is gonna, I mean, there’s gonna be way more software companies because the cost to build is a lot easier. [00:33:46] Jon Yoo: That means that competition will be. Even more fierce than ever. And you have all these AI native companies that are coming out with a quicker time to market, quicker time to value, and they have some recursive loops that makes the product even that much better. Um, so what that means for everyone is like, one, you gotta go back to the, the core differentiations. [00:34:06] Jon Yoo: Or like in the past, maybe the, the time to build was the differentiation, but today it’s, or you know, there’s some other, obviously the core elements, but then there’s. Distribution. Yeah. So how do you partner with Microsoft, for example? How do you have your own self-improving like distribution model? That makes sense. [00:34:22] Jon Yoo: Marketplace being a huge component of that. Two is obviously there, there’s a piece of like network and data. That’s what we think about of hey, what makes our product better as more, more people use it. Um, because yeah, competition is crazy fierce and it finally goes into times deployment. That’s why you see these companies like. [00:34:41] Jon Yoo: Open AI anthropic that are competing for their enterprise, uh, pie. And instead of doing it themselves, they’re, I mean, I think OpenAI just did a joint venture of like $4.1 billion into the deployment company. Anthropics doing the same, they’re surrounding themselves with the ecosystem and channel is going to be more relevant than than ever, as long as you know how to enable AI services and know how to deliver on this technology to the, to the broader world. [00:35:07] Jon Yoo: And so. Channel awesome. Marketplace, awesome. You know, competition’s gonna be fierce. Success is not going anywhere. [00:35:16] Vince Menzione: Good conversation, gentlemen. [00:35:18] Jon Yoo: Awesome. [00:35:18] Vince Menzione: I’ve been told we’re over time. I wanted to open it up to questions. Um, but I do feel like we, yeah, I’ll get, I’ll get yelled at. But this was incredible. Um, some great, I mean, the, the pa it, it’s terrific to see. [00:35:36] Vince Menzione: How far we’ve come in, so shorter period of time, and it’s only gonna continue to get better. I think the one question I’ll have is like, what, what would hold any of these companies back at this point? It feels like it’s such a compelling reason we need to move forward. Is there, is there anything, like why would, why would we hold back? [00:35:54] Cyril Belikoff: Um, you know, some of the discussions we have, um, is about how to balance today’s world with tomorrow’s world a little bit. [00:36:01] Vince Menzione: Yeah. [00:36:02] Cyril Belikoff: Today’s business model with tomorrow’s business model, today’s financial results with tomorrow’s financial results. Um, and there are very different approaches to all of this. [00:36:13] Cyril Belikoff: Those AI natives, they’re like, there is no yesterday. There’s only tomorrow. Um, there those companies that realize they’re being threatened by AI natives and so they have to move quickly. Um, and, uh. Figure out a, a, a business model and then someone else who wants to do a bit of both and bridge into it. [00:36:32] Vince Menzione: Yeah. [00:36:32] Cyril Belikoff: Um, and just within that frame there are different ways to tackle it, whether it’s create two teams, one’s the future team, one’s the current team, and, you know, may the best team win, um, makes sense with the customer and that, uh, or, uh, give the, give the customer the choice and have the teams going together. [00:36:49] Cyril Belikoff: So there are lots of different approaches. [00:36:51] Vince Menzione: Right. So great to have you. Did you have some, did you have a comment to make on that? [00:36:55] Jon Yoo: Uh, no. Just, uh, unwillingness to lean in and learn something new. Yeah. [00:36:59] Vince Menzione: Yeah. [00:37:00] Jon Yoo: I’m, I’m, I’m much more in the burn all boats buckets. Yeah, [00:37:03] Vince Menzione: I know. Me too. [00:37:03] Jon Yoo: Of, uh, no, no old team and new team. [00:37:05] Jon Yoo: Just new team and you know, that’s just push forward. [00:37:07] Vince Menzione: Well, great to have two amazing leaders on stage with [00:37:10] Cyril Belikoff: us. Thanks [00:37:10] Vince Menzione: so [00:37:10] Cyril Belikoff: much. [00:37:10] Vince Menzione: So thank you [00:37:11] Jon Yoo: so much. Yeah, thank [00:37:11] Vince Menzione: you [00:37:15] Jon Yoo: so much. [00:37:16] Vince Menzione: Don’t forget. Ultimate Partner Live is coming soon, October 26th through October 28th in Reston, Virginia. I hope to see you there. [00:37:28] I.

The Commitments of Our King Jonathan Parnell Download Psalm 101,I will sing of steadfast love and justice; to you, O Lord, I will make music. 2 I will ponder the way that is blameless. Oh when will you come to me? I will walk with integrity of heart within my house; 3 I will not set before my eyes anything that is worthless. I hate the work of those who fall away; it shall not cling to me. 4 A perverse heart shall be far from me; I will know nothing of evil. 5 Whoever slanders his neighbor secretly I will destroy. Whoever has a haughty look and an arrogant heart I will not endure. 6 I will look with favor on the faithful in the land, that they may dwell with me; he who walks in the way that is blameless shall minister to me. 7 No one who practices deceit shall dwell in my house; no one who utters lies shall continue before my eyes. 8 Morning by morning I will destroy all the wicked in the land, cutting off all the evildoers from the city of the Lord. Hey, this morning I do wanna talk about your life, but it's gonna take us a few minutes to get there. That's because, first, I need to spend some time explaining how we approach a psalm like Psalm 101. I'm gonna try to explain this the best I can, but try to track with me.Psalm 101 is one of those psalms that can only be fully understood when we see where it's placed in the Book of Psalms as whole. At its most basic level, Psalm 101 is David declaring his commitments as king. He makes fourteen “I will” or “I shall” statements that are meant to lay out the kind of kingdom he intends to lead. This is how a kingdom will look when it's ruled by a king devoted to steadfast love and justice (which he mentions in verse 1). The problem, though, is that we know David did not live up to this vision. All we gotta do is read 2 Samuel Chapter 11 and we find David doing what he said he would not — and not doing what he said he would. So there's a tension built into this psalm from the start. If David is preaching this, but David failed to practice it, then what do we do with Psalm 101?Well, this is where we need to consider where the psalm is placed.Remember, in Psalms 93–100 — this section right before Psalm 101 — it's been all about the reign of the Lord. Sometimes these psalms are called the ‘enthronement psalms' or the ‘theocratic psalms' because they're about the Lord coming to rule. And as we've seen: what's really in view is the Second Coming of Christ. These psalms have been pointing to the consummation of Christ's kingdom — and that's our hope. Our hope through these psalms is final reign and rule of Christ. And that's the hope we bring to Psalm 101. Now, notice the superscript of Psalm 101 — those small caps words right above verse 1. They tell us that this is a “Psalm of David.” And it's the first Psalm of David since way back in Psalm 86. There's been a long stretch of psalms where David is not mentioned at all, and then suddenly, in the context of the Messiah's kingdom, the voice of David emerges again. But here's the thing: This is not the voice of David whose reign ended in failure; this is the voice of David's son whose reign will come in the future. Psalm 101 is ultimately the voice of the greater David — this is the voice of Christ! — and he's describing what it will be like in his kingdom. Psalm 101 gives us a window into the commitments of Jesus when he reigns over the New Jerusalem. And that's how we read Psalm 101!But now the question is: What does this have to do with my life?If this psalm is about Jesus, how does it apply to us?The answer is that, as Christians, we are the servants of Jesus. One day we're gonna gladly live in his kingdom, and until that day, for now, Jesus teaches us to pray:“Your kingdom come, your will be done, on earth as it is in heaven.” In other words, we want the values of his future kingdom to shape our lives in the present. We want the commitments of our King to shape our commitments as his servants — and that's where I want to focus this morning. If you're still with me, here's the plan: I want to show you four commitments of Christ that we as Christians should make our own.1. Find your footing in faithful paradox. Look again at verse 1. The King says: “I will sing of steadfast love and justice; to you, O Lord, I will make music. 2 I will ponder the way that is blameless. Oh when will you come to me?”Three things are happening here: First, in verse 1, he says he will sing and make music. This is glad-hearted worship. Second, in verse 2, he says he will ponder the way that is blameless, or you could say the “way of integrity.” (The word for “blameless” and “integrity” in verse 2 are the same Hebrew word.) This is something the King ponders. He gives his attention to it. We could call this careful observation.Third, he says to God, “Oh when will you come to me?” And this line might be easy to miss, but it's important. It's a statement of yearning. It's like the King has this longing in his heart that wells up and overflows, and typically in the psalms this would be a prayer for deliverance. So we could call this sorrowful longing.So put the three together: glad-hearted worship, careful observation, sorrowful longing.These are three commitments that don't seem to go together. Sometimes they might even seem at odds with each other. And yet, here they are, stacked on top of each other in the first two verses. Because, look: this is the Christian life. So much of what we're called to is a paradox. It's rejoicing and weeping, celebration and study, freedom and discipline. We're called to party with the best wine and to thirst for God like a deer pants for flowing streams. And so we gotta learn to live here, in the paradox.Which means, we have to resist the temptation to over-emphasize the parts that come easiest to us or that we just prefer the most.For some of us, it might be easy to gravitate toward celebration, but you have a hard time reflecting. Others of us might be super heady — we love study — but don't know how to rejoice. Some of us might sing loud, but our hearts don't really long for the new creation of steadfast love and justice. The King here embraces all three, and so should we. Don't flatten out the Christian life. Lean into all three of these commitments and learn to live there. Find your footing in faithful paradox. 2. Walk with integrity of heart in your home. I'll never forget when I was a junior in college, I went to my theology class one morning, and my professor, Pete Schemm, started the class with a devotional from Psalm 101. He started reading the psalm and got to verse 2: “I will walk with integrity of heart within my house.”He stopped right here, looked up at the class, and said: “One day you should be able to say this.”I remember this moment because I knew he was right, and I knew he knew the context he was speaking into. See, at this time, many of my classmates and I had been deeply influenced by the gospel-centered movement, and those were good days. We listened to a lot of Tim Keller (and it was all good). I had my own experience of a gospel awakening. I swore off legalism for good, and was convinced that salvation was profoundly by grace alone. And I still believe all of that. But at that same time, back then, there was also a little strand of antinomianism that went around. There were some college kids who cared more about ‘not being legalistic' than they did about believing the gospel … and of course, we all thought we were smart. And so Dr. Schemm read Psalm 101 and said what he said and it stuck with me. I wanted to be able to say this when I grew up: I will walk with integrity of heart within my house. Notice the three layers here:First, Layer One is “integrity” which, again, is also the idea of being blameless. This is the word that was used to describe Job in Job Chapter 1. It does not mean sinless perfection, but it means you're real. You're not fake, and you're not a scoundrel. You're a sincere person who is honest before God and man.Layer Two: Notice that it's “integrity of heart.” And the heart makes it clear that this is not about how you appear. It's not about what others think about you. But this is about who you are from your inner most being. This is who you know yourself to be when nobody else is watching but God.Layer Three: The King adds integrity of heart within my house. This is your home. This is when you are with the people closest to you who see sides of you nobody else sees. Men, this is who you are when it's just your wife and your kids. Is who you are there congruent with who you appear to be in other places? Now I'm saying the word congruent, not identical. I realize that none of y'all break the cabinet doors in my kitchen every other day. But if you did, I want my kids to recognize me in how I'd respond. This is about being the same person wherever you are, starting at home. “Integrity of heart within my house” — and if that feels like a burden to you because of past failures, don't let it be that. Rest in the forgiveness and freedom you have in Christ, and make this your ambition. It is a worthy goal, especially for us men. There is not a better gift you could give your family or your community than this. Aspire to it. Pray for it. Make this commitment of your King be your own: walk with integrity of heart within your home. 3. Set boundaries on what you allow into your life.This is verses 3–4. And notice here that the commitments turn negative. The King mentions three things that he will not do: First, he will not set before his eyes anything that is worthless. Second, he will not let the work of those who fall away cling to him. Third, verse 4, he will not know evil.We could call these boundaries. The King is building a wall against three entry points into his life. It has to do with: where he looks, with whom he associates, and what he knows.And look, we say a lot about all three of these, but for the sake of time, I'm just gonna focus on this first one: on where he looks. I think this boundary comes first on purpose. The King says:“I will not set before my eyes anything that is worthless.” The Hebrew word for “worthless” is the word “Belial” — which means worthlessness or wickedness — but the word is often used as a proper noun. It's meant to be the personification of evil. That's the way we see it in the New Testament. In 2 Corinthians 6, the apostle Paul uses this word to refer to Satan himself. It's 2 Corinthians 6:15 — Paul is teaching that believers should not be unequally yoked with unbelievers, and to make his point he says:“What partnership has righteousness with lawlessness?Or what fellowship has light with darkness? What accord has Christ with Belial?” It's a rhetorical question. The answer's none! There's an obvious boundary here — and Paul is saying that “Because this is true of Christ, it should be true of Christians.” Don't partner with Satan. That's what's at stake when it comes to what you set before your eyes. Anything that is worthless, Belial, of Satan — don't look at it. Just don't look. And the idea of looking is important. We see this in the storyline of Scripture. Looking is about perception that leads to desire that leads to behavior. That's how it started in Genesis 3. Before Eve ate the forbidden fruit … Genesis 3:6 … She “saw” it and perceived it as “good” and then she “took” it.It went exact the same way for David in 2 Samuel 11. “It happened, late one afternoon …” He “saw” a woman (from the rooftop of his house), perceived her as “good/beautiful”, and then he “took” her.The same three Hebrew words used in Genesis 3 are used in 2 Samuel 11 — saw, good, took. It starts with seeing. That's why I think this comes first here in verse 3. Your eyes are the window of your heart (where you desire), and so if you don't want it in your heart, don't set it before your eyes.Set that boundary first. And then that has an effect on the company you keep and the things that occupy your mind. Our King is committed to this, and we should be too. Set boundaries on what you allow into your life.4. Love the local church.Now how in the world do I get that? … Let me show you …Let me read verses 5–8 again:Whoever slanders his neighbor secretly I will destroy. Whoever has a haughty look and an arrogant heart I will not endure. 6 I will look with favor on the faithful in the land, that they may dwell with me; he who walks in the way that is blameless shall minister to me. 7 No one who practices deceit shall dwell in my house; no one who utters lies shall continue before my eyes. 8 Morning by morning I will destroy all the wicked in the land, cutting off all the evildoers from the city of the Lord. All of a sudden this becomes one of those Don't-try-this-at-home psalms. What is going on here? And how are we supposed to apply this to our lives?Well, in verse 5 the King goes from talking about his personal commitments to talking about policy commitments. He describes what it will look like in his kingdom, and who's gonna be in it. This is a kingdom ruled by steadfast love and justice — the faithful are saved; the wicked are judged. And Jesus talks this way about the coming New Jerusalem. This is in Revelation 22, the last chapter in the whole Bible:“Blessed are those who wash their robes, so that they may have the right to the tree of life and that they may enter the city by the gates. Outside are the dogs and sorcerers and the sexually immoral and murderers and idolaters, and everyone who loves and practices falsehood.” (vv. 14–15)In other words, in the New Jerusalem — the heavenly city that Jesus is bringing here — some people get to be in the city, and others don't.Just a fact. The future, final kingdom of Christ is not for everybody … and we know this: heaven is only for those Jesus died for … That's what it means to have your robes washed in Revelation 22! It means Jesus died for you and you trust him and he's forgiven you for all your sins and you are blameless in him. Heaven is for you. That future city under the reign of Christ is for you. That's what verses 5–8 are pointing to. Jesus is committed to building that kingdom and bringing it here. But get this: until the day Jesus brings his kingdom here, he's already gathering its citizens now. The embassy of that future kingdom in this world is the local church. That's who we are. We are a little truth-telling outpost here of the kingdom of Christ. Just like Jesus is the head of his kingdom, Jesus is the head of his church. And if you're gonna be involved with his kingdom in the future, be involved with his church today. But don't just be involved with the local church — love the local church.Love the local church, not because she's perfect, but because she's precious to our King.In North Carolina, where I'm from, you only need a state-issued license plate for the back of your vehicle. You don't need one for the front, which means: That little spot on the front of vehicles becomes an opportunity for people to put all kinds of tacky messaging. You just put your own plate there — it's like a bumper sticker, but it's more official because it's on the front.And look, my late Mema had her own plate on the front of her car. This was her message of choice. She had a plate that said: “Not perfect, but forgiven.” That's the first thing you saw anywhere my Mema went. And for the longest time it bothered me because my Mema was a godly woman. She really walked with Jesus, and I thought, people are gonna see that sign on her car and think she's a terrible person. They're gonna think: What kind of excuse is that lady making? That grandma must be a crook …But then I realized that she was profoundly right, and that message wasn't about her, it was about the church. She had been part of the local church for decades, long enough to know that the church is not perfect … but we are forgiven. We are loved by our King. I hope you know that. Our King loves his church, and we should too.Look, I know that some of us have church-hurt in our background. People in the church, leaders in the church, have done wrong and it's caused a lot of pain, and even to this day, you have some resistance to the church. I get it. I just want you to know, one day Jesus is gonna make his church radiant, but he loves his church now, imperfect as she is, and he wants you to love her too.This is one of his commitments.Psalm 101 shows us four commitments of Christ that we as Christians should make our own:Find your footing in faithful paradox.Walk with integrity of heart within your home.Set boundaries on what you allow into your life.Love the local church.And that what brings us to the Table. The TableHey, if you're here this morning and you're not a Christian, I want to invite you now to believe in Jesus. Turn from your sin and trust in Jesus, and he will save you. You can do that right now.The Lord's Table is a ritual for a Christians — we come here together each week to remember the death of Jesus for us and give him thanks. Brothers and sisters, for all who trust in Jesus, let us eat and drink and rest in the salvation of our King.

In this sermon, Pastor Jonathan Parnell expounds upon Psalm 101 which gives us a window into the commitments of Jesus when he reigns over the New Jerusalem.

Could Ohio State be on the verge of a huge recruiting weekend?Tony Gerdeman and Juck Milletti break down several major Buckeye recruiting decisions, including upcoming commitments, recent official visits, and where Ohio State stands with some of its top remaining targets.The discussion includes key defensive line targets, wide receiver recruiting, offensive line momentum, Ohio prospects, quarterback uncertainty, and which uncommitted visitors could still end up in Ohio State's 2027 class.00:00 — Intro and weekend recruiting preview01:21 — Where things stand with David Gabriel-Georges03:19 — Confidence level on Marcus Fakatou04:21 — Breaking down Marcus Fakatou's upside05:23 — Is Benny Easter a realistic Ohio State flip target?07:09 — Caden Moss and a big offensive line decision08:17 — Could Ohio State pull a top lineman out of Mississippi?09:55 — Justin Frye's offensive line recruiting momentum10:48 — Monsanna Torbert and the Ohio State/Michigan/Louisville battle12:10 — What is it worth to keep a player from your rival?13:31 — Ohio State's chances with Monshun Sales15:13 — Wide receiver money and future roster retention15:57 — Blake Wong's Ohio State vs. BYU decision17:28 — Karlos May and Ohio State's defensive tackle push19:34 — A recruiting tactic Ohio State could use more often20:14 — Could this become Ohio State's best defensive line class ever?21:34 — Brady Edmunds and the quarterback decision23:23 — Why the Edmunds situation has gotten complicated26:04 — Jordan Donahoo and developmental receiver recruiting27:44 — Final thoughts and listener predictionsWhich commitments do you think Ohio State lands this weekend? Drop your predictions in the comments.Subscribe to Buckeye Insiders for daily Ohio State football talk, recruiting coverage, analysis, and more.

LIVE: Longhorns Land TWO More Commitments! | Can They Keep Momentum? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Indiana Hoosiers football shake up the recruiting landscape with a surge of top commitments and bold national strategy. Can head coach Curt Cignetti's unconventional approach outmaneuver powerhouse programs for elite talent? Jacob Goins and Brian Smith break down Indiana's expanding 2027 recruiting class, spotlighting key targets like five-star defensive lineman Jalen Brewster, elite receiver Monshun Sales, and rising safety Junior Tu'upo. Discussion centers on the Hoosiers' aggressive push into new recruiting territories, NIL dynamics, and the unique blend of portal vs. high school prospects. With the staff eyeing only the most impactful additions, listeners get insights into Indiana's evolving national footprint and what it will take to land top commitments ahead of programs like Texas, Alabama, and Oregon. Will the Hoosiers land their next superstar and solidify their place among college football's recruiting elite? Everydayer Club If you never miss an episode, it's time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join the community: https://theportal.supercast.com/ Support us by supporting our sponsors! Odoo Great organizations win because operations matter. And that's why you should get Odoo. Try for free today at https://Odoo.com/lockedon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expire in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is there anything more reliable than the Glenville Pipeline's flow to Ohio State?Oh, there's something alright. It's called modern recruiting. The confluence of these factors will coalesce today when Kaylon Bailey commits. The Class of 2027 defensive standout is expected to make the call today between Ohio State and ... Colorado? Yes, the Fighting Deion Sanders.Our Garrick Hodge breaks it all down for you before previewing the weekend commitments of Ohio State targets Caden Moss and Blake Wong.Normally, that would suffice for a show. Not this one. Mark Porter is also here and provides a peek at his 'Buck-Eye In The Sky' film breakdown of coveted defensive lineman Marcu Fakatou. It's fair to say Mark is a fan of the prospect.Spend 5ish with us this a.m., 'Nutters!

Secretary Rubio's Reassurance Mission to Gulf Allies. Guest: Mary Kissel. Secretary of State Marco Rubio travels to the Gulf to reassure the UAE, Kuwait, and Bahrain of U.S. security commitments following Iranian attacks. Kissel criticizes the administration for granting Iran sanctions relief and 60-day exemptions, arguing that the diplomatic effort prioritizes "hope over experience" regarding Iranian nuclear ambitions. 51936

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Michael Bruntz and Brian Christopherson of Husker247 break down a busy week around Husker athletics. The guys recap a pair of 7-on-7 tournaments, including the Battle of the Boneyard from Saturday. Nebraska football picked up a pair of commitments and has a few prospects set for July decisions. Finally, a discussion of Nebraska football's big uniform reveal and what stands out about what the Huskers will be wearing in 2026.

This episode of On The Bench covers Florida State's recent run of commitments over the past few days. The episode also covered camps, official visits, and baseball/softball landing transfers from the portal. You can subscribe to On The Bench, X's and Noles, and Beyond The Bench on Apple Podcasts, Google Podcasts and Spotify. As always, five-star reviews and comments on Apple Podcasts are appreciated! Also, you can watch the show on YouTube now. We'll do live streams as well, and you can get notifications on when we're live by subscribing to our YouTube channel.

Stripping Back Life And Commitments (Your Emails) In this episode of Join Up Dots, David Ralph explores how most people are busy doing things that don't actually matter. He asks a simple question: if you removed 80% of what you did yesterday, would anything really change? He shares how he once ran his business by constantly adding more projects, websites and ideas, believing that more activity meant more success. Over time, he realised the opposite was true — the more he stripped away, the more focused, profitable and free his life became. By removing unnecessary work and focusing only on core activities like podcasting and audience connection, his income increased while stress dropped. He now takes regular time away, including monthly breaks, without worrying about the business. The key message is that busyness is not productivity. Most people spend their time on low-value tasks that don't move their life forward. Success comes from removing the unnecessary and focusing on what truly creates results.

The Razorback football team picked up a recent storm of commitments, the baseball program is working the transfer portal, and it looks like John Calipari's basketball team is about to pick up a top 25 prospect from the Class of 2027 with the plan to reclassify to 2026. Join HawgSports.com publisher Trey Biddy, recruiting analyst Danny West and baseball guru Kevin Bohannon for today's episode of HawgSports LIVE!