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Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss: How we overestimate what our audience knows and doesn't know Why just brainstorming a list of 52 ideas isn't an effective strategy How to simplify your content process so you don't need to write everything fresh Jenny's FAST marketing method to help you showcase your brand personality and expertise Why outsourcing your content writing to a third party agency is a bad idea This episode is full of quick win email ideas which you will go away thinking “why didn't I think of that” It's one you don't want to miss! Links Get your one page visual content plan Talking Digital Blog About Jenny When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia. She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world. Want to see more of what I get up to when I'm not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.
This week's podcast episode was all about embracing the transformative power of authentic content creation. I had the pleasure of speaking with Jenny De Lacy, who helps business owners and entrepreneurs find their voice and authentic messaging so they can share their content confidently with their ideal clients, through mentoring, training, consulting and public speaking. In this episode we speak about: - Practising the art of surrender and being in the present moment- Returning to work as a new mum- The gender gap in the workplace- How to structure your content for your business- How to find your authentic voice when sharing your social media- Harnessing your creativity for your brand - Charging for your worth and value - How being diagnosed with ADHD later in life has strengthened Jenny's connection with her creativityABOUT JENNY: Jenny is an instinctive and dynamic content catalyst who leads the way when it comes to aligning business's unique personality, authority and empathy with the hearts and minds of their ideal clients. Through uncomplicated, accelerated, and genuine content plans and methods, Jenny empowers people to share their powerful message confidently, eliminating self-doubt and time-wasting guesswork. Her vision is to equip all business owners with the tools for potent message clarity, enabling them to connect effortlessly with the individuals they aim to serve. As a result, they're energised and eager to share their content, witnessing tangible results by forging meaningful connections with the right audience.Jenny's expertise extends to clients of all sizes, whether they're part of small teams or solo entrepreneurs. Her monthly group program, the Content JENerator, serves as a platform for individuals to tap into Jenny's insights and guidance. With a profound dedication to fostering message clarity and instilling the confidence to share it, Jenny propels businesses towards a future where impactful content creation becomes second nature.Connect with Jenny here:Instagram: @theadhdmarketer , @theadhdmarketerFacebook: @jennydelacytalkingdigitalTiktok: @theadhdmarketerLinkedIn: @jennydelacySocial Media Content Plan: talkingdigital.com.au/onepageplanWebsite: talkingdigital.com.auThanks so much for listening ❤️ We'd love this to ripple out to more creatives so if you could leave a 5 star rating and review here we would greatly appreciate it
Ever wondered how life's challenges contribute to our evolution? My special guest, Jenny De Lacy, a content marketing consultant, takes us on a personal journey through her health struggles, solo parenting, and how she coped with her ADHD diagnosis in her early 50s. Listen in as Jenny explores the impacts of perimenopause and an ADHD diagnosis on her life. With a candid look at her journey, Jenny shares her initial reluctance to seek help and how she eventually decided to focus on being a better mum. We also discuss the importance of being our own advocates and challenging our GPs to find the right diagnosis for us. Additionally, we delve into the complexities of ADHD diagnosis in women, the connection between hormones and ADHD symptoms, and the potential pitfalls of the diagnosis process. Beyond her personal journey, Jenny sheds light on finding balance in the chaos of single parenting and underscores the paramount importance of self-care. She provides practical tips on how to manage your day, from starting with a simple breakfast, combatting procrastination, to integrating zen-like routines into parenting tasks. Jenny's insights are a testament to the resilience and adaptability of women and solo parents navigating their unique challenges. So tune in and join us in learning from Jenny's remarkable journey. You can find Jenny here - Website - talkingdigital.com.au Facebook - facebook.com/jennydelacytalkingdigital LinkedIn linkedin.com/in/jennydelacy Instagram @jennydelacy.talkingdigital Are you a woman feeling stressed, flat and experiencing the challenges of peri/menopause? It's time to reclaim your youthful energy, radiance and self-assurance (and your ideal weight). I'm here to help with my proven method. Here's how I can support you - 1. Hit your health and wellbeing goals this year, balance your hormones and lose weight with your own personalised protocol, based on your body's biochemistry. Sounds awesome right!! Book a free 30 minute Pre-Screening Call with me so we can discuss your health and wellbeing goals and also see how I might be able to support you. Book your call here. 2. Explore if my innovative new supplement, inspired by my interest in Positive Ageing is right for you by clicking here. 3. Follow me on Instagram and Facebook - @susiegardenwellness --- Send in a voice message: https://podcasters.spotify.com/pod/show/agelessandawesome/message
Confident On Camera, with Jenny De Lacy. Know you need to include video in your marketing arsenal, but dread making it happen? Feel self-conscious? Like an imposter? Don't know what to say? I feel you. Not many of us naturally love being on camera. But I have good news for you. You can learn to love it, or at least enjoy part of the process. I promise. This episode is for you if you know you need to UP your video game, but are not quite sure how to tackle it, or how to really optimise this area of your marketing. In this episode, I interviewed Jenny De Lacy. Jenny is the go-to video presentation and messaging specialist, helping clients take charge of the tech, embrace their expertise and get more clients by speaking directly to the people who need them most. Her five-step video system helps clients implement video without the self-doubt and costly guesswork. A mum of three awesome boys, and a serial entrepreneur since 2009, Jenny is a lover of people and conversations and a lifelong learner. Website https://www.thevisibilitycoach.com.au Facebook https://www.facebook.com/jennydelacytalkingdigital LinkedIn https://www.linkedin.com/in/jennydelacy/ YouTube https://www.youtube.com/c/JennyDeLacyGetVisible Instagram https://www.instagram.com/jennydelacy.talkingdigital/ Let's get into it!
I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she'd already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you. I said something like, "Jenny does this really well, she has a free group and gives away oodles of information and advice about working the camera and creating engaging videos and tech and...and..." and as I'm talking Jenny is slowly crumpling - finishing up with her head in her arms on the desk and I'm slowly tapering off my sentence looking in horror at someone having some kind of mid-business crisis. And she said, "I wish I wasn't quite so well known for giving away free advice". And it wasn't just that. Jenny had painted herself into a bit of a niche. Ohhhh, there it is. That hole you've dug for yourself as a business owner when you're actually really good at something, you've been doing it for ages, your audience knows exactly what they get from you, but you are living with some serious business regret. Fast forward a year or so and Jenny is changing things up. Only she's so established in her field for doing this one particular thing and now she's got to drag her fan base with her. Today on So Crisp we're getting a rare behind the scenes look at the process one rather internet famous woman has to go through to take her business from something she's super well known for and change it into something else, because she's fallen out of love with it. We're talking changing directions - but when people are looking. Please applaud for Jenny. She's a brave, brave woman. Shownotes for this episode are here. **** This episode is brought to you by one of my favourites, Fiona Fell. Website maintenance isn't the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It's fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 - without interruption. More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day. One of my favourite website geeks (she's self-labelled, so it's OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late. Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get: · No lock-in contracts · Priority support · Tech rescue · Daily monitoring · Backups and recovery, and · A 90 day money back guarantee And why do I love her so much? She's a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you. Visit getwphelp.com to find out more! *** Want to start working on your own Brand Voice? Use...
I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she’d already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you.I said something like, “Jenny does this really well, she has a free group and gives away oodles of information and advice about working the camera and creating engaging videos and tech and...and...” and as I’m talking Jenny is slowly crumpling - finishing up with her head in her arms on the desk and I’m slowly tapering off my sentence looking in horror at someone having some kind of mid-business crisis.And she said, “I wish I wasn’t quite so well known for giving away free advice”. And it wasn't just that. Jenny had painted herself into a bit of a niche. Ohhhh, there it is.That hole you’ve dug for yourself as a business owner when you’re actually really good at something, you’ve been doing it for ages, your audience knows exactly what they get from you, but you are living with some serious business regret.Fast forward a year or so and Jenny is changing things up.Only she’s so established in her field for doing this one particular thing and now she’s got to drag her fan base with her.Today on So Crisp we’re getting a rare behind the scenes look at the process one rather internet famous woman has to go through to take her business from something she’s super well known for and change it into something else, because she’s fallen out of love with it. We’re talking changing directions - but when people are looking.Please applaud for Jenny. She's a brave, brave woman.Shownotes for this episode are here.****This episode is brought to you by one of my favourites, Fiona Fell.Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guaranteeAnd why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.Visit getwphelp.com to find out more!***Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.
After reading all the quit-lit (yes, that is a genre apparently) books and listening to all the podcasts on giving up drinking (including this one), both Jenny De Lacy and Lara O'Donnell felt like they had been sold a lie when they didn't experience what is known as “the pink cloud” and feel AH-MAZING when they stopped drinking.They had all these questions of all these people who were banging on about how great it was to quit. Because their experience didn't reflect all the great stories they were hearing, they really did feel like something didn't add up.What was it that they were missing?How can you just stop drinking after years and years and be happy about that? Like, how can you go from two bottles a day to just not drinking? What was the experience between stopping and feeling better? What happens next? Do you just automatically feel better? Why don't I feel better?Come and join us for this really great conversation where Jenny and Lara tell it as it really was for them to give up drinking (no pink clouds in sight) and we address their challenges and how they can be overcome.See omnystudio.com/listener for privacy information.
How can Virtual Assistants provide Video Support to Clients?In this episode of the Outsourcing Mysteries Podcast, Rosie chats to the The Visibility Coach, Jenny De Lacy about using video in business, the services VAs can be providing to clients wanting to grow through video and also some of the elements of sharing your content that you may have not thought of before.Check it out!Stalk Jenny at https://thevisibilitycoach.com.au orhttps://www.facebook.com/jennythevisibilitycoach
Video and Visibility with Jenny De Lacy Welcome to another installment of Law of Effortlessness Podcast with your #businessyoda host, Shannon Bush today joined by Visibility Coach Jenny DeLacy. After a 25-year career in corporate L&D, creating audience-focused programs, and powerful presentations, Jenny brings the system and process needed to make face-to-camera video marketing effortless […] The post 098 | Visibility and Video with Jenny De Lacy appeared first on Creative Possibility.
In Episode 90 of the Engage Video Marketing Podcast, Visibility Coach Jenny de Lacy chats with us and shares her expertise on how leaders can get over their fears of going on camera and confidently deliver their business messages through video to effectively communicate their ideas, strengthen relationships and become visible leaders to clients and staff. Jenny has worked for over 25 years as a Learning and Development Consultant and Change Communications Expert. She coaches leaders on how to become visible leaders for their organizations and use communication more effectively, effortlessly and simply to grow their businesses. In this episode we cover: Story of how Jenny started working as a Visibility Coach. Common reasons why people are scared to use video to get their message out. Jenny shares the process of how she helps people identify and deliver their message. A client’s example of experiencing a shift in confidence after changing their approach to the delivery of their message. How to approach the fear of being on camera. Why you need to rehearse your message. Identifying your message priorities. Where are leaders are failing in their communications and the way they’re trying to impact the people around them. Jenny’s recommendations for leaders who want to improve communication with their organisation. Recommendations and examples on how to deliver messages for video. Key tips for corporate leaders on delivering messages confidently on camera. The importance of visible leadership in business. Links mentioned in the show (https://thevisibilitycoach.com.au/) Jenny de Lacy: The Visibility Coach Facebook (https://twitter.com/jdl_videoworks) Jenny de Lacy LinkedIn (mailto:podcast@engagevideomarketing.com) Support this podcast
Full confession: I used to hate creating video's for my business. I'd do everything to avoid putting my face on camera, and for every video I posted on social media I would have recorded at least a handful of versions trying to 'get it right'! But whether you like video or not, there's no avoiding the fact that this powerful medium is rocket fuel for your business, with Forbes telling us that 80% of content consumed will be video by the end of next year! So with stats like that, video marketing should be on every business owners marketing plan, and that's why I was thrilled when video coach Jenny De Lacy from The Visibility Coach agreed to come onto the podcast and share some of her video marketing magic with us. If you're keen to harness the power of video marketing in your business, and would love to soak up some tips and tricks to make your video's pack a punch, this episode is for you. Make sure you check out the show notes here for Jenny's fabulous free video training course: https://busybusinesswomen.biz/podcast24 Enjoy! Faye
Real life business owners explain their Digital Marketing secrets. So today I'm starting something new. I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget). First off the rank Jenny De Lacy. Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.
Superfans: The Secret Weapon in Marketing Joining me today is Jenny De Lacy. Jenny is known as The Visibility Coach. On today's show Jenny will share: How would you define a Superfan? How to identify whom your Superfan is? How to communicate and deepen engagement with your Superfan? What assets/loyalty programs etc can we create [...] The post [Ep#243] Superfans: The Secret Weapon in Marketing appeared first on The Ambitious Entrepreneur Podcast Network.
In this episode, I’m joined by video marketing expert Jenny De Lacy to discuss her 4 keys to creating and leveraging your video marketing to help you build your profile, people and profits. In the next few years, video is going to be the main way people consume content online. So, how do we as business owners make sure we are ready for this change? One way is to get in early before the the change is fully upon us. Gone are the days where our websites needed to be responsive (and therefore had little to no video), now people are expecting more and more video from us. So, I invited my colleague and Authority Accelerator graduate Jenny De Lacy onto the show to discuss video marketing and how to leverage it in your business. In this episode, we discuss: How Jenny’s visual models gave her even more clarity for her videos Why video is taking over the internet Changes around having video on your website How do we implement video marketing when we’re not a big corporate Who is video marketing for? Who is it not for? 4 key ingredients for getting started with video marketing Where are my people and what do they need? What do I want them to know? How getting clear on your message first will improve all your video marketing How to not get stuck in the figuring out the mechanics of video Tips for getting confident on video How to use Facebook lives at an event well How to make your Facebook lives look good on your page and be still valuable after the fact And more. Find out more www.shareyourpassion.com.au/podcast
Jenny De Lacy is best known professionally as a video marketing strategist, copywriter and speaker, with 25 years of experience presenting to audiences of all sizes, across diverse industries. Her online brand is called The Visibility Coach and her web site brimming with ideas to bring your video marketing strategies to life from the ground up. Here she is sharing ‘The Politics of Expertise' – what it means and how we can claim it for ourselves. In this episode, you will hear: What does being an expert mean and how can we claim to be one? How has being a mother, and now a solo parent, shaped her definition of expertise? How do you keep up with the latest in video and online marketing trends for your clients? Why she values learning from others in her journey as an expert? Last advice: What is your final nuggets of gold in The Politics of Expertise? To find out more about Jenny: Website Twitter Facebook Youtube Linkedin Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: Amber@bespokecomms.com.au Amber's social media links: Facebook Instagram Twitter
If I've learned one thing as a Misfit Entrepreneur it's that experience is everything. When I started out I had no clue what I was doing, I blundered around making mistakes and learning from them. Now - nearly 10 years later, I don't have many new problems to deal with. Experience has left me better able to deal with most issues and I know that I'm a far better business person than I was a few years ago. So imagine having 40+ years of experience. What kind of wise old goat genius must you be? That's why today I'm talking to Derek Toon, yes another Toon. The truth is, he's my Dad! I'm lucky enough to have a Dad who'is interested in what I do and willing to pass on sage advice when I need it most. He's helped me enormously with my business and I think he'll help you guys too. Tune in to learn: What lessons can entrepreneurs learn from big businesses When you ran your own business, was there anything you regret wasting money, time or energy on? What Dad found was the most transferable skill in his career How do you think business has changed in the last 40 years? What's the best piece of advice my Dad ever gave me What Dad would tell the young Derek Toon What Dad has learned from me about business What Dad would do differently if he had the chase to raise me again If there's anything you regret not doing, a chance not taken in business or life? With contributions from Daryl Ansell, Carly Hopgood, Taryn Musgrave, Jenny De Lacy, Rebecca Carroll Bell, Maria Doyle and Jennifer Crawford. https://www.katetoon.com/e7-experience-derek-toon/
In this episode, Visibility Coach Jenny De Lacy shares her career story to inspire us all. Jenny is a video marketing strategist and expert. She transferred her Learning and Development skills gained over 20 years, and made the shift from being a ‘contractor’ to ‘business owner’. IN THIS PODCAST Jenny’s journey from a career in […]
In this episode, Visibility Coach Jenny De Lacy shares her career story to inspire us all. Jenny is a video marketing strategist and expert. She transferred her Learning and Development skills gained over 20 years, and made the shift from being a ‘contractor’ to ‘business owner’. IN THIS PODCAST Jenny’s journey from a career in […]
Ten years ago is when the journey began… illness, major surgery, divorce and the need to take care of 3 young boys on her own, this Next Chapter had a tough beginning for Jenny. “How an I earn a living and maintain my sanity without a safety net” was the biggest question that she needed to address.
Let’s talk about how to facilitate great meetings Jenny De Lacy has spent her fair share of time in big, bad and boring meetings. In this podcast, she speaks with Elise Stevens about how to facilitate great meetings. Jenny has cut her teeth over two decades in IT project teams, running team improvement and outcome […]
Let’s talk about how to facilitate great meetings Jenny De Lacy has spent her fair share of time in big, bad and boring meetings. In this podcast, she speaks with Elise Stevens about how to facilitate great meetings. Jenny has cut her teeth over two decades in IT project teams, running team improvement and outcome […]
Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills... or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them! Tune to hear us chat about confidence blurts like: Comparing yourself (and your writing) to others Answering the phone Communicating off the page (verbally) Meeting clients to discuss projects Preparing quotes and getting clients through the sales process Getting negative feedback Questioning your writing skills Keeping the pipeline consistently full Waiting for clients to get back to you Lack of experience Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Jenny De Lacy, Lisa Cropman, Jodi Gibson, Rashida Tayabali, Anne Maybus, Nicole Leedham, Matt Fenwick, Katherine Elizabeth, Rose Spagnolo for sharing their wobbles in Kate's Clever Copywriting School. Useful links The Clever Copywriting School coaching calls Belinda's copywriting coaching and mentoring G+: Clever Copywriting community FB Group: The Cult of Copy FB Group: Online copywriters