Podcasts about sales marketing influencers

About Dr. Tony Alessandra: He helps companies turn prospects into promoters. He is two speakers in one... a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.Tony is CEO of Assessments 24x7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.He is also a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool - The Platinum Rule®.Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985.  In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012,  he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World's Top Communication Guru.Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients. In this episode, Jennie and Dr. Tony discuss:The History of DISCDISC Personalities and combinationsUsing the DISC personality profile in businessHow to quickly discern a person's DISC personality Key Takeaways:There are four personalities, Dominance, Influence, Steadiness, and Conscientiousness-D means Dominance, driver, director - their key desire is results, they want it done and they want it done now. I means Influence, they are more interactive, more socializing and more outgoing - their key desire is visibility, and they have the talent of persuading others. S, meaning Steadiness, are people that are more supportive, relater, amiable people - their key desire is close, personal relationships. They are the “glue” of the team. Conscientious people are thinkers, their key desire is order, accuracy, precision and perfection.People are never just purely one personality, there's at least one more since people are very complex. However, there is one personality that's more dominant than the others. DISC won't only help you and your team know each other's strengths and weaknesses, but it can also be used to communicate and interact with your clients more effectively.To know a person's DISC personality -  give people two simple either/or decisions, see if they exhibit a more open or guarded behavior and direct or indirect behavior. "The beauty of DISC is that it… makes us better managers, builds a team cohesion because if I could know who's what style, what the do's and don'ts of communication could be, what their strengths and struggles may be - it makes our interaction so much more productive." — Dr. Tony Alessandra YouTube playlist link mentioned in the episode:https://www.youtube.com/playlist?list=PLTNKuyfaKqLbCwGVqyfFRQghFoRFaQQjr Free Communication Coach link mentioned in episode:https://www.assessments24x7.com/communication-coach To take the DISC with Jennie at a discounted rate go to https://badassdirectsalesmastery.com/product/deeper-than-disc/And use coupon code BDSMDISC to get $50 off full priceConnect with Dr. Tony Alessandra:Twitter: https://twitter.com/TonyAlessandra Facebook: https://www.facebook.com/Assessments247 Instagram: https://instagram.com/tonyalessandra/ Website: https://alessandra.com/ YouTube: http://www.youtube.com/user/TonyAlessandra LinkedIn: https://www.linkedin.com/in/tonyalessandra/ Blog: http://www.assessments24x7.com/blogCONNECT WITH JENNIE:Twitter: https://twitter.com/jenniebplFacebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/Instagram: https://www.instagram.com/badassdirectsalesmastery/Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/Email: jennie@badassdirectsalesmastery.com Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

“A lot of companies don’t think of marketing as builders of wealth,” says Matt Heinz.  “Marketing done the right way can generate not just sales, not just revenue impact, but significant profit for the organization.” In this fast-paced interview, Matt discusses how marketing acquires the mentality of being a profit center for the company.  He touches on how marketing must foster a culture of revenue responsibility.  He covers: Why the leverage marketing has is enormous Why marketing spends too much time on tactical measurement, not enough time thinking about revenue responsibility Technology is not your strategy, technology is an enabler of your strategy How marketing creates value across the entire funnel not just the top of the funnel The biggest obstacle for most companies to embrace revenue marketing is external, not internal Most marketers think of marketing as the marketing of more: more clicks, more leads, more likes more impressions, and more may not be better About Matt Heinz A prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens Matt is the host of Sales Pipeline Radio About Heinz Marketing PIPELINE STRATEGY + MARKETING EXECUTION Grow your B2B business. Increase your pipeline. Reach more of your customers. Heinz Marketing is a B2B marketing and sales acceleration firm that delivers measurable revenue results. Every strategy, tactic, and action has a specific, measured purpose. Most firms focus on their activities. We promote the outcomes. We are sales pipeline strategy people at heart – math marketers and sales strategists who embrace revenue responsibility. We know that what really matters is sales pipeline, closing business and accelerating revenue. Period. Our proven methodology delivers real B2B results based on buyer insights, market-driven best practices, and rapid feedback loop to improve and sustain the results you see.  DEMAND GENERATION  PIPELINE MANAGEMENT  SALES ENABLEMENT  CONTENT STRATEGY  INSIDE SALES EFFECTIVENESS  MARKETING TECHNOLOGY  Heinz Marketing Inc  8201 164th Ave NE #200Redmond, WA98052   877-291-0006  www.heinzmarketing.com Heinz on LinkedIn

  SLMA guest host and board member Dan McDade (recent CEO of PointClear) and now of Prospect Experience interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview covers three tactical areas that winners use and loses fail to implement. Very interesting.  ----more---- About the Guest: About Karen Hayward Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations. She is a results-oriented marketing, sales, and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Karen joined Chief Outsiders from EarthLink where she completed the integration of their acquisition of CenterBeam. At CenterBeam, she spent a decade as CMO. Karen’s early career set the stage for her later successes; while at Xerox Canada Ltd., she held a variety of corporate marketing, and sales leadership positions, ultimately developing and leading the company’s first industry-focused go-to-market effort as VP and General Manager for the Financial Services sector. From 1995 to 1998 she held VP of Marketing and Director of Product Marketing roles within Xerox Canada. Karen was our “boss” during her time at CenterBeam. During one five-year period, CenterBeam credited PointClear with helping them grow 45% per year compound annual growth. Karen, welcome to the broadcast.    About Chief Outsiders Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 600 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100.  About the host Dan McDade McDade is the founding partner of Prospect Experience.  Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For close to 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications.  Dan is the author of The Truth About Leads, a book about how to focus lead-generation efforts, align sales and marketing, and drive revenue. He also wrote From Chaos to Kickass, an ebook detailing the benefits of sales and marketing optimization.  The Sales Lead Management Association named Dan one of the 50 Most Influential People in sales lead management for five consecutive years. In addition, he was named one of the Top 50 Sales & Marketing Influencers for three years by Top Sales World.   

Paul Petersen interviews  CEO Matt Heinz (Heinz Marketing) and they discuss among other things that the primary job of marketing is to build a pipeline. But without metrics, no one buys a beer.   ----more---- Heinz said it isn’t marketing’s responsibility just to build more visitors, tweets, likes, etc., but to generate a sales pipeline that is valued by salespeople.   They discuss: Why it’s a struggle to get marketing to understand their goal is to build a pipeline Marketing has to put cheese in the right place Marketing has to deliver consistent results Ask versus give There has to be a good technology to bridge the gap between marketing and sales Marketing has to have the right activities, processes, and systems to deliver a pipeline Sales and marketing have to agree on what the right metrics are for them both Marketing has to generate metrics to buy a beer About Matt Heinz A prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

In this episode, host Paul Petersen interviews Heinz Marketing CEO Matt Heinz and they discuss that the primary job of marketing is to build a pipeline.   Heinz said it isn’t marketing’s responsibility just to build more visitors, tweets, likes, etc., but to generate a sales pipeline that is valued by salespeople.   They discuss: Marketing has to deliver consistent results Why it’s a struggle to get marketing to understand their goal is to build a pipeline There has to be a good technology to bridge the gap between marketing and sales Marketing has to put cheese in the right place Marketing has to have the right activities, processes, and systems to deliver a pipeline Sales and marketing have to agree on what the right metrics are You have to generate metrics to buy a beer About Matt Heinz A prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

Tony is CEO of Assessments 24x7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments. He is also a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work. He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool - The Platinum Rule®. Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

  Matt Heinz focuses on delivering measurable results for his clients in the way of greater sales, revenue growth, product success and customer loyalty. He held various sales positions at companies like Microsoft and Boeing before starting his own business ‘Heinz Marketing’ to help clients scale revenue and customer growth. Matt is an expert in Social Selling and shares hands-on advice on how Field Salespeople can use and leverage Social Media to nurture and grow their network, and build long-term relationships with prospects.   Here are some of the topics covered in this episode:   How you can use Social Media in Field Sales How to listen to and engage with potential buyers on Social Media Increasing trust and credibility as a seller through Social Media Finding out which Social Media channels are most effective for you Tips and best practices on how to use different Social Media channels successfully How you can stand out and get your prospect’s attention on social platforms   Listen to this episode on iTunes, Stitcher, Google Play or wherever you get your favorite podcast!   About the Guest: Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  He is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog, two rabbits, and seven chickens.   Blog: https://www.heinzmarketing.com/blog/ Linkedin: https://www.linkedin.com/in/mattheinz/ Books: https://www.heinzmarketing.com/resources/#books Twitter: @HeinzMarketing

Matt Heinz is the President and Founder of Heinz Marketing, with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is also a speaker, author, and nationally recognized, award-winning blogger. Matt has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth and is also a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. What you'll learn about in this episode: The importance of creating a business that allows you to live the life you want Why working with clients that respect your values and your team is important The power of recognizing the work of your team members on a daily basis The importance of regularly reinforcing your core values Why Matt creates a “daily do” list each day The importance of staying calm in moments of turmoil Why you need to define and understand your “why” Why you need to create your business with intentionality The benefit of changing your mindset from the fear of missing out, to the joy of missing out The importance of having a list of daily priorities to ensure the most critical tasks get done Ways to contact Matt: Website: www.heinzmarketing.com Twitter: @HeinzMarketing Email: Matt@HeinzMarketing.com

Guest Bio: Matt Heinz is a Prolific author and nationally recognized, award-winning blogger. He is also President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.

Colleen Stanley is president and founder of SalesLeadership, Inc., a sales development firm. She is the creator of the Ei Selling System®, a powerful sales program that integrates emotional intelligence skills with consultative selling skills. She is the author of two books, Emotional Intelligence For Sales Success, now published in six languages, and author of Growing Great Sales Teams. Salesforce recently named Colleen one of the top sales influencers of the 21st century. She has also been named one of the Top 50 Sales & Marketing Influencers, Top 10 Women in Sales Experts to Follow and Top 30 Global Gurus. Prior to starting SalesLeadership, she was vice president of sales for Varsity Spirit Corporation. During her 10 years at Varsity, sales grew from 8M - 90M and the company was named by Forbes magazine as one of the 200 fastest growing companies in the United States.Learn More: www.salesleadershipdevelopment.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Colleen Stanley is president and founder of SalesLeadership, Inc., a sales development firm. She is the creator of the Ei Selling System®, a powerful sales program that integrates emotional intelligence skills with consultative selling skills. She is the author of two books, Emotional Intelligence For Sales Success, now published in six languages, and author of Growing Great Sales Teams. Salesforce recently named Colleen one of the top sales influencers of the 21st century. She has also been named one of the Top 50 Sales & Marketing Influencers, Top 10 Women in Sales Experts to Follow and Top 30 Global Gurus. Prior to starting SalesLeadership, she was vice president of sales for Varsity Spirit Corporation. During her 10 years at Varsity, sales grew from 8M - 90M and the company was named by Forbes magazine as one of the 200 fastest growing companies in the United States.Learn More: www.salesleadershipdevelopment.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

On this episode of the Pharmacy Marketing Simplified Podcast, Nicolle interviews Marketing guru and Founder of Heinz Marketing -- Matt Heinz about the power of Networking with other businesses in your community.  About Matt: Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washin

Napoleon Hill Foundation Certified Instructor Tom Cunningham (too tall) interviews Steven Rosen Steven Rosen knows sales — inside and out; he’s been in the trenches and commanded the troops for over 20 years. Steven transforms sales executive and managers into great sales leaders. He also coaches and mentors senior sales executives and front-line sales managers to lead their businesses to new heights. Top Sales World named Steven one of the Top 50 Sales & Marketing Influencers in 2013 and 2014. He is also the author of 52 Sales Management Tips – The Sales Manager’s Success Guide a top selling book available on Amazon and other online retailers.  http://torontosalessummit.com/