Podcasts about chief outsiders

In this episode of Pathmonk Presents, we're joined by Angela Hill, CMO at Chief Outsiders. Angela shares insights on how fractional CMOs and CSOs help growing companies scale effectively.  She discusses Chief Outsiders' approach to solving key challenges in marketing and sales, including plateauing effectiveness, rapid scaling, brand transformation, and M&A preparation. Angela also offers valuable tips on website lead generation, emphasizing the importance of understanding customer archetypes and competition.  She shares her personal strategies for staying updated with marketing trends and her innovative use of AI tools for website analysis.  

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesWe're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.We discuss:-- When does it make sense to buy compared to rent? -- When is the breakeven ROI for buying versus renting? -- What type of Exhibit program is a good candidate for renting?-- Case Studies and more!Chris's Top Tips:-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you're at currently but also where you want to go and how you want to grow-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.Special Offer from Chris and BlueHive:BlueHive is happy to offer a 30 minute no charge tradeshow program auditContact Chris Dunn:-- Email: Cdunn@bluehive.com-- Website: www.bluehive.com-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityCreate Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael's knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!

Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM. For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/ Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

When it comes to marketing, advisors seem to only know what they can't do. There are so many missed opportunities and it's time to debunk the myths and inspire FAs on what they can do. Michael Morrison, Partner and CMO at Chief Outsiders, shares easy to implement tips to building an authentic brand.

Today's guest Aurora Toth, Partner & CMO at Chief Outsiders, advises marketers to align their strategy and tactics with broader business goals to drive revenue growth. Scaling quickly also requires cross-functional onboarding and training.She describes marketing as both an art and a science, with the data and measurement aspects becoming increasingly important. While many marketers find it challenging to track sales from traditional marketing efforts, they should still attempt to quantify these activities, because failing to do so could result in budget cuts. Find more at revopschampions.com

Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy. Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.   Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb's LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb's YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb   

Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn't, and how to build a winning strategy around the high-value offer.   Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.     Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb's LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb's YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.   Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.   Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug's mantra is ‘find a need and fill it'. Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing. To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices. Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.

In this episode, I'm joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.  Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA. Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies. We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth. Doug gives listeners actionable tips on: 0:00 Intro 2:18 How he starts a big marketing strategy for a client 4:59 Using your people as a point of differentiation 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth 10:34 How to explain the mistakes your clients are making when they come to you 12:54 What kind of suggestions do you offer at the bottom part of the funnel 16:56 How do you avoid random acts of marketing and stay focused 18:16 Do you have metrics and reporting to assure people it's working 20:32 What's the typical timeframe you recommend for them to see results 23:25 Looking at clients as customers and why language matters 26:31 Book Review 31:50 One big takeaway Resources mentioned in this episode: The Growth Gears by Art Saxby Connect with Doug here: https://twitter.com/Reiflman https://www.linkedin.com/in/doug-reifschneider/ https://www.facebook.com/Reiflman/ https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.Doug gives listeners actionable tips on: 0:00 Intro 2:18 How he starts a big marketing strategy for a client 4:59 Using your people as a point of differentiation 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth 10:34 How to explain the mistakes your clients are making when they come to you 12:54 What kind of suggestions do you offer at the bottom part of the funnel 16:56 How do you avoid random acts of marketing and stay focused 18:16 Do you have metrics and reporting to assure people it's working 20:32 What's the typical timeframe you recommend for them to see results 23:25 Looking at clients as customers and why language matters 26:31 Book Review 31:50 One big takeaway Resources mentioned in this episode:The Growth Gears by Art SaxbyConnect with Doug here: https://twitter.com/Reiflman https://www.linkedin.com/in/doug-reifschneider/ https://www.facebook.com/Reiflman/ https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.  Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA. Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies. We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth. Doug gives listeners actionable tips on: 0:00 Intro 2:18 How he starts a big marketing strategy for a client 4:59 Using your people as a point of differentiation 8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth 10:34 How to explain the mistakes your clients are making when they come to you 12:54 What kind of suggestions do you offer at the bottom part of the funnel 16:56 How do you avoid random acts of marketing and stay focused 18:16 Do you have metrics and reporting to assure people it's working 20:32 What's the typical timeframe you recommend for them to see results 23:25 Looking at clients as customers and why language matters 26:31 Book Review 31:50 One big takeaway Resources mentioned in this episode: The Growth Gears by Art Saxby Connect with Doug here: https://twitter.com/Reiflman https://www.linkedin.com/in/doug-reifschneider/ https://www.facebook.com/Reiflman/ https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Jason is a seasoned marketing leader with over 25 years of experience in driving growth for B2B and B2C companies across various industries and markets. He has a proven track record of aligning sales, marketing, and product roadmaps using traditional and advanced digital marketing techniques. As a Chief Marketing Officer at Chief Outsiders, He helps small and mid-sized businesses overcome their growth roadblocks by providing them with the expertise of a top CMO without the long-term commitment. He works with existing marketing teams to identify and solve their strategic, skillset, or execution challenges and deliver measurable results. He specializes in marketing insights, strategy, and execution, as well as business development, e-commerce, SaaS, mobile app marketing, and demand generation. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Chief Outsiders Principal Pete Hayes joins us this week on TrendsTalk to discuss how accurate data can help your business overcome the economic challenges in 2024 and how implementing AI and automation can benefit your marketing strategy.

Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach. A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors. Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

Join us in this enlightening episode where we dive deep into the world of marketing with Doug Reifschneider, a seasoned marketing expert and Partner at Chief Outsiders, the largest fractional CMO firm in the USA. With over 30 years of experience, Doug brings a wealth of knowledge and insights into the evolving landscape of marketing. In our conversation, Doug demystifies the often-confusing world of marketing, breaking it down into layman's terms. He draws from his extensive background working with big franchised businesses, where he honed his skills in both "little m" and "Big M" marketing. Doug explains the critical differences between these two approaches - from the execution of local advertising and promotional tactics to the development of overarching brand strategies and propositions. This episode is crucial for anyone looking to understand why strategy is key in avoiding what Chief Outsiders terms as 'random acts of marketing'. Doug elaborates on this concept and introduces us to the Growth Gears, a framework designed to help businesses steer clear of random marketing practices and build a robust growth engine. Whether you're a budding entrepreneur, a business owner, or simply intrigued by the art and science of marketing, this podcast offers valuable lessons and actionable strategies. Doug's expertise as a fractional CMO provides a unique perspective on how to leverage marketing for business growth and sustainability. Discover more about Doug's journey and insights by visiting his profile on the Chief Outsiders website, and connect with him on LinkedIn for a deeper dive into the world of strategic marketing. Episode Focuses: "The Growth Gears": Understanding the Mechanics of Business Growth "Fractional CMOs": The Game Changers in Today's Marketing Landscape "Stop Random Acts of Marketing": Crafting a Strategy-Driven Approach To connect with Doug, visit his website: https://www.chiefoutsiders.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: ⁠https://podcasters.spotify.com/pod/show/christopher-loo⁠ Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Paul Sparrow is a Managing Partner at Chief Outsiders. A former small business owner-operator and Chief Marketing Officer, he has run marketing and sales organizations at Johnson & Johnson, WebMD Transaction Services (today, Change Healthcare), and Benefitfocus.For more info, visit shrimptankpodcast.com/charleston/Check us out on Facebook: www.facebook.com/theshrimptankFollow us on Twitter: twitter.com/theshrimptank?lang=enCheck out Charleston on LinkedIn: www.linkedin.com/showcase/shrimp-…es---charleston/

In this episode of KAJ Masterclass LIVE, join host Khudania Ajay as he delves into the realm of building a consistent marketing strategy with guest expert Doug Reifschneider, a fractional Chief Marketing Officer from Chief Outsiders, the USA's largest fractional CMO firm. Discover the ins and outs of the evolving C-suite dynamics and why companies are increasingly opting for fractional expertise. Uncover the pitfalls of random acts of marketing and the strategic shift needed to resonate with customers.

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts.   Connect with Doug on LinkedIn : https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we'd be remiss if we didn't point out that new skills are key in adapting to the new landscape. Doug Bell brought a list of skills he is focusing on for 2024, and Camela threw in a few more for good measure.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique... The post Ep. 340 – COO, Chief Outsiders, Clay Spitz appeared first on COO Alliance.

In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales.They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes.They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career.Enjoy!In This Episode You'll Learn:How to calculate the lifetime value of a customer and align your marketing strategies to maximize profitability.How fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from Chief Outsiders can drive growth in mid-sized companies.The unique culture at Chief Outsiders that fosters learning, collaboration, and enables executives to deliver their best work.The challenges and strategies for managing offshore talent, ensuring cultural and strategic alignment for successful outcomes.Clay's personal journey and learn why being open to opportunities and adaptable is crucial for career success.How to determine the right amount to invest in marketing based on the desired growth rate and customer acquisition costs.And much more...Resources:Connect with Clay: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron's online course – Invest In Your Leaders

Doug Reifschneider - Fractional Chief Marketing Officer - Chief Outsiders Reifschneider grew up in the foodservice industry. He is a marketing veteran with 25+ years of progressive field, agency, and corporate marketing experience. Doug started in the restaurant business in the field by teaching franchisees and company operators how to conduct local restaurant marketing (LRM). He also formed advertising co-ops. Doug mastered the use of traditional media such as TV, radio, print, and Out of Home (OOH). In later years, Reifschneider focused on digital advertising options. As noted earlier, he combined traditional and digital advertising to grow sales. Doug progressed into leadership roles at Hardees and Fazoli's. He learned how to grow sales in a competitive marketplace while mentoring his team. As a result, he learned how to combine media spend and LRM. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

                                                                    Join us as we delve into an enriching conversation hosted by Siebe Van Der Zee with global marketing expert Per Ohstrom, as he shares his top 10 life lessons. Per shares his '10 lessons in life and career' which include philosophical insights, experience in management, the importance of diversity, the value of using technology smartly, importance of occasional silence, the benefits of taking up responsibility in public roles, and more. Listen to gain remarkable insight into the invaluable lessons learned by this successful Fractional Chief Marketing Officer. About Per Ohstrom Per Ohstrom is a Marketing and Strategy Consultant with Chief Outsiders, working with small and mid-market private companies. After undergrad studies in Sweden and a career in the Army reserve, he came to the US for MBA studies. Per is an experienced marketing leader and corporate executive working with private and Private Equity-owned industrial and B2B service companies. As a fractional CMO he builds and executes strategies for profitable growth. Get his free eBook "Selecting a Strategy for Market Leadership" here: https://tinyurl.com/2knbbs6m Per has 30 years of international commercial marketing and P&L leadership in $1-2 bn blue-chip and private industrial companies. He supports CEOs making their companies more market-focused and builds cross-functional teams that consistently perform. With a track record in manufacturing, construction equipment, equipment rental, MRO distribution, supply chain, specialty chemicals and other industries, he brings advanced marketing experience. Per is a creative problem solver and respectful collaborator. He likes to tackle complex business issues and drives for practical results -he learned this as Commanding Officer of an Arctic infantry unit. Episode Notes Lesson 1: “Cast down your bucket where you are. Take what you have and do the best with it.” 05:14 Lesson 2: Manage by objectives, delegate, and decentralize. 08:24 Lesson 3: Officers eat last -turn the org chart upside down and be a servant leader. 11:12 Lesson 4: Shut up and listen, really listen. 13:39 Lesson 5: Be positive, deal swiftly with issues. 16:03 Lesson 6: What makes us different makes us better. 20:15 Lesson 7: Work smart, use technology. 24:36 Lesson 8: Get elected to something. 28:20 Lesson 9: Into the woods -the power of peace, quiet and man's best friend. 33:23 Lesson 10: “If you're going through hell, keep going”. 37:35

These days, it's hard to cut through the content marketing noise…That's where ABM comes in.But what's the best way for brands to get started using ABM?In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM.He'll cover: Why companies should use ABM as part of their growth strategy The components required for an ABM initiative Finding alignment between sales and marketing The best way to scope an ABM pilot And more

Aaron Gutowski is the Chief Sales Officer for Chief Outsiders, a consulting company that offers fractional part time chief sales officers and chief marketing officers. A senior technology, market research, and SaaS sales management leader, Aaron brings vertical market expertise in consumer, energy, financial, legal, medical devices, pharma, and technology. A senior executive with expertise in direct sales, marketing, and operations, he recruits and retains top sales professionals, changes sales culture, and achieves operational excellence via process-driven approaches. Focused on training top-performing teams, Aaron employs activity-based measurement to boost pipeline productivity. A strategic planning veteran, he also excels at account management, campaign management, and marketing strategy. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: Here is the link to the Sales Readiness Assessment. https://surveys.chiefoutsiders.com/executive-sales-assessment?tm_campaign=Sales%20Assessment%20Campaign&utm_content=Sales%20Assessment&utm_medium=email&utm_source=email&utm_term=%7B%7B%20contact.hubspot_owner_id.email%20%7D%7D Connect with Aaron on LinkedIn here: https://www.linkedin.com/in/aarongutowski/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How have your engineering skills helped you in marketing? How is marketing like a bridge? What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy? What is the difference between "Big M" and "Small m" marketing? How can the obsession with measurable ROI limit marketing potential? Why is pricing so important in marketing? What measures can business schools take to address this? What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective? Atul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. Connect on Linkedin https://www.linkedin.com/in/atulminocha/ Visit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha His Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Atul 03:30 Journey from Engineer to Marketeer 09:30 Solving Problems, Not Just Selling Products 11:30 Marketing is Like a Bridge 15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap 18:21 Headlight Analogy: Difference Between Sales and Marketing 22:25 Big M vs. Small m Marketing: What's the Difference? 26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do 36:36 Pricing, One of the 4 Ps for Marketers 40:36 Random Acts of Marketing 44:17 How to Avoid Random Acts of Marketing 47:31 Rapid Fire - Personally Speaking with Atul Minocha 51:40 Connecting with Atul Minocha Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/

 | How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment.   Takeaways:  Attend this session to learn how to…-- Analyze core content marketing strategy needs-- Develop a template to articulate content marketing objectives and goals-- Build a KPI Dashboard to measure results and drive optimization goals Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Neil Anderson is a partner and CMO of Chief Outsiders, and Fractional Chief Marketing Officer for Accelerating Growth. He has a twenty-five-year track record of general business management and marketing success. He has angel-funded early-stage startups to mid-sized privately held companies to large publicly traded corporations. Neil is recognized for building and leading teams that consistently deliver remarkable and measurable business success. If you're a CEO and you've got dreams for growth and have not been able to hit those dreams yet, reach out to Neil by going to https://www.linkedin.com/in/neilandersonlinkedin/ or https://www.chiefoutsiders.com/.  Belinda Ellsworth is a speaker, trainer, best-selling author, and podcast host. Known as the “Left-Brain Entrepreneur”, she has been dubbed as a “trailblazer in the industry of coaching and speaking.” She hosts the “Work from Your Happy Place” podcast where she features entrepreneurs who are living their best life. She's also a number one best-selling author. She wrote and published the book “Direct Selling for Dummies.” If you've got flatline sales, Belinda Ellsworth can help resuscitate your business. Connect with her via her site, https://www.stepintosuccess.com/, or through her LinkedIn account at https://www.linkedin.com/in/belindaellsworth/. Susan Trivers is a pricing consultant and is the president of Trivers Consulting Group, which she founded in 1999. She is driven by her mission to work with clients to increase company profits and their wealth. If your pain point is hourly billing, it is best to reach out to Susan Trivers by logging on to https://susantrivers.com/ or by visiting her LinkedIn profile at https://www.linkedin.com/in/susantrivers/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Stephen Denny is the managing director of Denny Leinberger Strategy, keynote speaker, and competitive strategy and marketing consultant. He holds multiple patents, authored Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, as well as co-authored Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World. He helps emerging brands define their competitive positioning, communication strategies, and implementation plans in the market. Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy, and budgets at brand name technology companies like Sony, Onstar (for General Motors), Iomega, and Plantronics. If your brand is not number one, consider reaching out to Stephen Denny by visiting his websites https://www.stephendenny.com/ and https://www.linkedin.com/in/stephendenny/. Karen Hayward is an author, international speaker, and managing partner and CMO with Chief Outsiders. She matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top-line growth. She is responsible for building and supporting a team of world-class marketers. She works with SaaS companies and technology innovators to accelerate growth and deliver breakthrough revenue demonstrating her passion for helping CEOs take their game to the next level. If you're a CEO practicing random acts of marketing, consider reaching out to Karen Hayward by visiting her websites https://chiefoutsiders.com/ and https://www.linkedin.com/in/karenhaywardcmo/. Dan Riley is a Principal Partner at Riley Design Associates, LLC. He has created brand identities and campaigns for many national and international companies. If in a Fortune 500 company and have marketing design challenges, you're going to want to reach out to Dan Riley at https://www.linkedin.com/in/dan-riley-a08a76/ or https://www.rileydesign.com/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Interested in a marketing career focused on consumer packaged goods? Chief Outsider's Fractional CMO Philippe Harousseau says it offers the opportunity to work in an exciting, ever-changing environment that allows you to discover new ways of interacting with an audience on a global scale. In this first episode of Season 6, he reflects on his career working on some of the biggest brands in the world, including Dove, Shiseido, GoGo squeeZ and YuMove, and emphasizes the need to recognize that a brand's purpose and core insight are universal — but the way you express it must be adapted locally. Tune in to hear his advice on the critical role of disruptive innovation, brand purpose, unconventional marketing approaches, and global engagement for today's marketers. About Our Guest Philippe Harousseau, fractional CMO at Chief Outsiders, is a pioneering marketing executive and purpose-driven leader who delivers share gains and profitable growth with both large and fast-growing businesses. He has worked at leading and progressive organizations, like Unilever, Shiseido, GoGo squeeZ and YuMove while delivering results through unconventional marketing approaches, disruptive innovation, brand expansion, and brand purpose, including the Dove Campaign for Real Beauty. A global citizen with dual French and American citizenship, Philippe has held multiple regional and global roles while working and living in Paris, Istanbul, London, New York and now Atlanta. Philippe speaks French and English. About the Global Careers Podcast Series This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career! About GW-CIBER The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation's capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.1:20 Conversation with Doug3:35 Buyer journey6:50 Value of content9:00 2 audiences13:00 AI vs authenticity17:00 Measuring success23:52 Who will succeed26:15 Sales/marketing org28:51 Advice to young marketers30:44 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Doug:| LinkedIn | Chief Outsiders Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Is account-based marketing right for your company? With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren't ideal.  Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing. Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow. In this episode, she'll break down how you can use account-based marketing to secure new customers and create new markets for growth. She'll also discuss: Why sales and marketing alignment is crucial The benefits of account-based marketing in 2023 How companies can decide which ABM program is the right fit Strategies to measure ABM results And more

What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on?Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it, no matter how big or small your business is.We discuss:What is Demand Gen and what is Lead Gen?Demand gen as it relates to current marketing trendsWhy is everyone talking about Content? What content should people be focusing on?How do we make creating content easier?Content as it relates to demand gen and current marketing talkEasy steps you can do to work on demand gen while creating impactful contentVanessa's Top Tips:Creating valuable content needs to be your focus. You can do this a few ways - video, blog, social media, in-person trade shows, or during your own hosted events. The easiest way to figure out what that valuable content is to talk to your customers and talk to your sales staff. After that, find an easy cadence of creation on the best platforms and STICK TO IT!Vanessa's Top Takeaways:Marketing isn't scary - but you do need to take risks. You can find creative ways to create impactful marketing campaigns and content, no matter your budget.Get in Touch with Vanessa Zangardi:Website - zangardi.comLinkedIn - Vanessa ZangardiGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple Google SpotifyMentioned in this episode:Create Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael's knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!

Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into health care and her counter intuitive strategies she uses to turn around and generate $2 Bn in revenue for a struggling community hospital system.Learn more about Carrie:-        LinkedIn-        Chief OutsidersTop 3 Lessons:1.     Embed marketing and branding into the entire organization, bringing together the great divide2.     Personal stories are incredibly powerful, they bring hope to patients and can rally an organization3.     Gain trust from the executive team and get more budget for marketing by showing, not tellingGet more from Healthy Brands: Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox Download messaging toolkit and other free brand strategy guides Work with me Connect with Howie: LinkedIn Twitter Instagram TikTok YouTube

Welcome back to Let's Talk Sales! This week's guest is Carol Eversen! Carol is a Partner and CMO at Chief Outsiders, providing experienced project-based and fractional CMOs to growing companies.   Her specialty is as a business strategist focusing on growth and productivity in B2B Saas, technology, and service providers.  She built her career in […] The post Marketing & Sales Partnership with Carol Eversen appeared first on Criteria For Success.

Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors. We Discuss:Understanding event sponsorshipDifferent expectations of sponsorsEvaluating sponsorshipsMeasuring sponsorship outcomeRoberta's Top Takeaways:Understand event sponsorship so that they will be a meeting of the minds to speed up success.Write clear concise sponsorship proposal that lets sponsors quickly spot the value.Connect with Roberta Vigilance:www.eventsandsponsors.comwww.robertavigilance.com https://facebook.com/securesponsorshttps://www.linkedin.com/in/securesponsors/Mentioned in this episode:Create Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael's knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!

In this episode, Nathan and Karen discuss: How the marketing landscape has become complex Why empathy is critical as a leader Finding a mentor and looking for personal growth opportunities The importance of dreaming big Key Takeaways: Marketing has evolved and companies have complex problems that need specialized solutions. Find an expert that can help you solve your specific marketing problem and take action.  Lead by example. Don't ask anyone to do anything you wouldn't do. Lean on your empathic ability. Make an effort to really understand the other person and walk in their shoes.  As a leader, you must find the balance between driving performance and displaying empathy in your team. Be consistent and communicate consequences, both negative and positive.  Find a mentor and look for opportunities to advance your career and mission.    "Dream big - and then when you thought you've dreamed as big as possible, dream bigger." —  Karen Hayward   About Karen Hayward: Karen Hayward is an author, international speaker, and a Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top line growth.  Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI.   Check out Karen's Book: https://www.amazon.com/Stop-Random-Acts-Marketing-Deliberate/dp/1544502532    Connect with Karen Hayward:  Twitter: https://twitter.com/HaywardKG  Website: https://www.chiefoutsiders.com/  LinkedIn: https://www.linkedin.com/in/karenhaywardcmo/    Connect with Nathan Mersereau:  Phone: 248-645-1520 Website: www.dayinacanoe.com Email: nathan.mersereau@planningalt.com Twitter: @NathanMersereau LinkedIn: Nathan Mersereau Address: 255 S Old Woodward Avenue, Suite 310 Birmingham, MI 48009       Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas.Highlights:Why customer personas are importantStrategies for developing accurate customer personasAssembling a team to develop customer personasLearn more about Chief OutsidersConnect with Per on LinkedInMemorable Quotes:"I think marketing segmentation is a hugely important activity for companies to do. They can't be everything to everyone.""The persona is really good and really helpful for preparing for the call. But when you do the actual call, you know, presentation or phone call with the client, you have to leave everything behind and really listen to what they're saying.""It is possible to go too much down a rabbit hole if you make a persona too detailed."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

In this episode of Revenue Rehab, Brandi Starr is joined by Angus Robertson. Angus is a fractional  CMO  with  Chief Outsiders and co-chair  of  the  Comp  TIA  business applications and advisory council. Chief Outsiders consists of more than 100 fractional CMOs, who help companies grow through best-in class marketing strategy and execution. Previously, Angus was CRO at a business continuity firm Axcient where he managed sales, marketing and partner success.  Angus was also EVP  of  Marketing  at  Conversant  acquired  by OneTrust, CMO at insightsoftware and VP of Product Marketing at public telecoms company Spirent. On the couch, Angus and Brandi will discuss the pros and cons of the Fractional CMO role, as well as delving into some deciding factors when making the move. Links: Get in touch with Angus Robertson on LinkedIn Learn more about Chief Outsiders Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things? To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO, an all-in-one digital events and engagement platform. As a successful entrepreneur with a decade of experience in building community software platforms, he has worked with a variety of organizations that help digital and live events to reach a new level of connection. We Discuss: Why we need to build Community throughout our events - before and after Why is human connection important? Can it be done online/virtually? If so, how? How and why to scale? And so much more! Josh's Top Tips: Invest in your soft/human skills. They are needed now more than ever! Be intentional with yourself and others Connect with Josh & Learn More about Juno: Web - https://junolive.com/ (https://junolive.com/) Josh's LinkedIn - https://www.linkedin.com/in/joshhotsenpiller/ (https://www.linkedin.com/in/joshhotsenpiller/) Juno's LinkedIn - https://www.linkedin.com/company/junolive (https://www.linkedin.com/company/junolive) Mentioned in this episode: Create Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael's knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!

Bob Olsen is the Chief Marketing Officer at Chief Outsiders. In this episode of Specified Growth Podcast, Bob talks about his early interest in science and innovation and how he got into marketing. He also discusses why it's important for every marketer to start in sales, integrating digital with traditional marketing in the B2B space, having a marketing strategy in your company, and more. Don't miss this episode of Specified Growth Podcast! Please reach out if you have any feedback or questions. Enjoy!    Twitter: @TatsuyaNakagawa Instagram: @tats_talks LinkedIn: Tatsuya Nakagawa  YouTube: Tats Talks www.tatstalk.com www.castagra.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Fractional CMOs can provide focused support on major priorities in your business. Pairing a resource like this with an effective marketing partner like Level Agency can lead to significant success. Listen is as Slade Kobran from Chief Outsiders and Patrick Patterson, President of Level Agency, discuss this topic and more.For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

In this episode, Bradley interviews Atul Minocha. He is a partner at Chief Outsiders, a national marketing consulting firm that helps CEOs accelerate growth. His recent book, Lies, Damned Lies, and Marketing was named Forbes' #1 book to read for entrepreneurial success and is an Amazon best-seller. He's sharing his top advice for CEOs and owners! With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods, technology and SaaS.  Atul loves to work on business growth problems that have been stewing for some time.

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders.  If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you'll eventually hit a wall". Today we discuss how a strong brand drives demand.

An innovative leader with world-class digital and experiential capabilities, Stuart Foster transforms global brands and businesses to achieve revenue, profit, and market share growth. Impacted by an early networking lesson from his father and the examples set by good bosses, Stuart has taken his leadership roles very seriously over the years and learned to appreciate the little differences between locales and cultures.In This Episode:A modest gift from his grandmother that sparked a new interestThe story behind how Stuart got into the wine businessHow a networking lesson from his father helped Stuart land his first job as a college seniorWorking his way up through the marketing ranks with brands like L'Oreal and HennessyThe impact of having good leaders and bosses as role modelsA pivotal moment that shifted Stuart's mindset on how he thinks about leadershipAppreciating the little differences between locales and culturesThe marketing/branding business project Stuart is most proud ofThe next phase: working with Chief Outsiders as a Fractional CMO

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI? To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy. We Discuss: Why is it so important to have a written plan, isn't it ok if we have it in our head? What benefits are there of working with a coach? Creating Goals and Metrics Decision Making based on Data Rob's Top takeaways: By having a written plan you are more likely to achieve success. Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan. Rob's Offer for Trade Show University listeners: Free 30 minute Discovery Call to discuss business Vision, Goals & Issues Get in touch with Rob Wentz of 1Direction Strategy: Website: www.1dstrategy.com Email: rob@1dstrategy.com Phone: 855-262-2413 ext.2 1Direction Strategy - Team Wentz on Facebook, Instagram and LinkedIn BINGE ON MORE EPISODES of TRADE SHOW U! Easy to find the Topic you need! Every Episode sorted by Category Visit tradeshowu.biz/episodes Mentioned in this episode: Create Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael's knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!