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It’s important to ‘remember where you came from’ as the saying goes. In our case, it’s a very short step back in time to re-experience how our health incinerated around us from colossal personal loss of everything we worked for, coupled with a grim diagnosis of my wife's brain tumor, and loss of my only brother, and mother. It all exceeded my ability to cope. I crumbled into (what I was told by the physicians treating me) severe lifelong illness with no cure (was told it was worst crohns and ulcerated colitis on record for that regional hospital in Connecticut). Supposedly my future would be possible only if I submitted to a series of powerful medications that would keep my immune system from destroying me. Seriously? Who changed my life script? How extremely bleak it was and so glibly delivered with complete certainty. Months of self-administered shots and potent pharmaceuticals followed. I was told I could not miss a dose or the meds would become far less effective due to developing a tolerance to them. OK, I get it: follow directions exactly or I’m screwed...for life.My outcome, our outcomes, were not in their play book. And if you should come to such a place in your life then it shouldn’t be in yours either. Do your homework and ask questions...be a ‘pain in their ass'...it will save your life. I swear.Why share this ‘dirty laundry?In this telling of our health debacles I'll inject my understanding of what happened...looking back...in as much as one can truly know anything for sure. But there are valuable transferable lessons in this.This crisis was the fuel for us to dare attempt to heal ourselves...AGAINST medical advice. Having a willingness to laugh at the arrogance the doctors who thought they were in charge of our care was the first step yet NOT alienating them completely in case we did need them later. The second step was to figure out how to get out of the situation. Loosing nearly all we valued, money, practice, health, brother, mother, our cars, our home, … was massively disorienting, yet made us be grateful enough to realize we had chance to go on. The metrics of our life was now breath by breath or in the case of my uncontrolled GI bleed bleed, from the crohns and ulcerated colitis, corpuscle by corpuscle, and to accept that crawling forward was really all we could do. Learning about keto was NOT a bolt out of blue, nor was it anything I had learned in med school. In fact, it was years before it became a popular search term on google, or that anyone would think about putting together a conference on this.Forward was nothing more than being able to make bone broth and thinking caprylic acid (would help my gut heal because it was anti fungal, something I had memorized in med school). We were grasping for straws as we crawled. Buy C8Keto MCT Oil on AmazonOur Facebook Group Keto NaturopathDownload our Free Keto Foods ListBuy Keto Friendly Dry Farm WinesGet your KetoMoJo Here and test your ketones.Visit our website for more podcasts, recipes, and informationUntil next time, Dr. Karl
Michelle, Darnell, and Jasmine discuss the season 2 Premiere of Titans; the glorified season finale of season 1. Do we really need two robins? A Ser Jorah Mormont batman? Seriously? Who asked for this?
Rise and shine! It's time for you to see the joy in the journey. All the stuff that doesn't seem to work in your favor yields greatness when you embrace the journey. There will be days, many days, where you will rise and not feel the joy. Yet you have a choice. Desire to be supported and encourage by other like-minded women? Join us at Women of IMPACT. http://bit.ly/WomenofIMPACT A choice to focus on the finish line. And that finish line can trip you up. Your failures impact more when all you see is the finish line. The circumstances hold you back, especially the ones you get stuck in. Focus on the finish line and you will miss out on the glory. You see, the glory is found on the way to where you think the finish line ends. With God, the journey always continues. But that's for another episode. There's joy in the journey! Today, look beyond when you feel like you can't. Find the energy to do the one thing that you've been putting off. You have two months and one day left in the year. Now is not the time to throw in the towel. As the day moves forward and you get tired, rest! Then rise and find the joy in the journey! Bury the excuses that you can't do something, that you're no good! Seriously? Who are you fooling? Not God!! He knows what you're capable of. You know it too. But you have to rise to the occasion and embrace the joy in the journey. What you search for is what you will find. So what do you want to find today? Excuses? Setbacks? Problems? Hang-ups? Discouragement? Lack of worth? Keep searching there, and you will find it. But you know you were created for greatness. Step into your purpose in all you do. The K.I.S.S. ~ Joy in the journey! Fill up your day with direction and hope. Seek God for guidance. You make known to me the path of life; you will fill me with joy in your presence, with eternal pleasures at your right hand." ~ Psalm 16:11 What you seek, you will find. Today, find JOY!!! Joy to take the next step, no matter how big or how small. Moving forward is by taking one step at a time to lead to miles of greatness. Listen carefully... Greatness is not created overnight. It's by each decision you make and action you take that leads you to your miles of greatness. Wipe the sludge from your eyes. Clear your mind of your failing thoughts. Ask God to take your hand and walk with you this day. Be intentional for what you set out to do. Open your heart to feel the joy deep within. Captivate joy in your mind. You .... a woman of IMPACT!! This is the day that the Lord has made. Rise and shine! "Embrace today. There you will discover joy in your journey!!!" TAKE A.I.M. ~ Action Ignites Motivation - This is a complimentary (FREE) coaching call with me. You will be able to discuss your specific situation and gain tools and strategies to move you forward. Live. Love. IMPACT! "One step at a time leads to miles of greatness!" Subscribe to Create Your Now TV on YouTube. Listen to Create Your Now on Spotify and Pandora. Listen to Create Your Now on iHeart Radio. Click here. The Create Your Now Archives are LIVE!! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive1 and http://bit.ly/CYNarchive2 and http://bit.ly/CYNarchive3 and http://bit.ly/CYNarchive4 and http://bit.ly/CYNarchive5 Contact me at YourBestSelfie@CreateYourNow.com THE NO FUSS MEAL PLAN Instagram @CreateYourNow @Kristianne Wargo Twitter @KristianneWargo @CreateYourNow Facebook www.facebook.com/TheKISSCoach www.facebook.com/CreateYourNow PERISCOPE USERS!!! Click here for ANDROID Users / GOOGLE https://play.google.com/store/apps/details?id=tv.periscope.android Click here for APPLE Users https://itunes.apple.com/app/id972909677 Read more from Kristianne, a contributor to The Huffington Post, MindBodyGreen, Thrive Global, Addicted2Succes, and She Owns It. https://addicted2success.com/success-advice/5-things-to-do-while-waiting-for-success-to-manifest-in-your-life/ http://www.huffingtonpost.com/kristianne-wargo/ http://bit.ly/9amHabits https://journal.thriveglobal.com/how-to-configure-a-sleep-pattern-fit-for-you-d8edd3387eaf#.sniv275c3 https://sheownsit.com/when-failure-is-your-middle-name/ DOMESTIC BEAUTIES (Announcements) 1. Come and let's connect on Facebook - Women Of IMPACT http://facebook.com/groups/thewomenofimpact 2. Create Your Now ~ Your Best Selfie can be heard on iHeart Radio, Spotify, and Pandora! 3. Create Your Now Archive 1 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive1 4. Create Your Now Archive 2 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive2 5. Create Your Now Archive 3 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive3 6. Create Your Now Archive 4 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive4 7. Create Your Now Archive 5 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive5 8. NEW Website! Go check it out and tell me what you think. http://www.createyournow.com 9. Sign Up for The A.I.M. Academy! You will be the first to learn all about it. http://createyournow.com/m-academy-2 10. Schedule a Discovery Call. This is a free 30-45 minute call for those serious about coaching with me. 11. Newsletter and Library: If you desire to get weekly emails, be sure to sign up here so you can stay connected. http://createyournow.com/library Cover Art by Jenny Hamson Music by Mandisa - Overcomer http://www.mandisaofficial.com Song ID: 68209 Song Title: Overcomer Writer(s): Ben Glover, Chris Stevens, David Garcia Copyright © 2013 Meaux Mercy (BMI) Moody Producer Music (BMI) 9t One Songs (ASCAP) Ariose Music (ASCAP) Universal Music - Brentwood Benson Publ. (ASCAP) D Soul Music (ASCAP) (adm. at CapitolCMGPublishing.com) All rights reserved. Used by permission.
This week everyone learns why intros are good and what happens if McCoy is let loose to wreak havoc on the beginning of the show. Seriously? Who let that guy on here. What a train wreck. Other than that we discuss To the Moon, why it made 1/5th of us cry, why the other 4/5ths are callus monsters and lastly, we nod politely as Adam makes bold claims about how he "actually likes" narrative games. Game: To the Moon by Free Bird Games Soundtrack: [Artist: Kan. R. Gao, Laura Shigihara Album: To the Moon OST] For River - Piano (Johnny's Version) Teddy
A question I get sent over and over again is, ‘Vix, I’m doing so many free collaborations for gifts or for ‘exposure’ and I don’t know how to turn them into paid collaborations’. Let me tell you - there’s a lot to unpack here. I begun taking on paid collaborations around 6 months into blogging but was that a good thing? Fuck no! The brands weren’t right. The products weren’t aligned with my audience. The fees were less than minimum wage. I didn’t have a relationship with the brand as soon as I pressed published. Neither of us knew if there was any return on that investment or if I’d done a good job at all! I get it though, we see our favourite bloggers and influencers getting paid, being able to do the job full time and we feel like we’re sat on the otherside of a door that we don’t know how to unlock. In this episode, I’m going to break down paid vs gifting collaborations, how to rock them and how to ask that age old question, ‘excuse me sir’, in the style of bloody Oliver Twist, ‘please can I have some budget?’ How did this all start? Seriously? Who remembers the ‘olden’ days? We used to blog about Rimmel lipsticks, Tunnocks Tea Cakes and Easyjet Speedy Boarding because we stanned. Not because they were paying us, or they’d gifted us or we hoped to work with them. Well, I suppose the influencer industry boomed. Brands saw that by collaborating with influencers, to provide air quotes authentic promotion of their product that they’d tapped into a more organic form of marketing. So influencer marketing became an actual department and budgets started to rise. But the actual experience, theory and knowledge of how influencer marketing REALLY works, didn’t necessarily develop as quickly as the rest of the industry did. So influencer outreaches - who found themselves new to the role - had to hobble together approaches based on their limited experience and knowledge as well as their bosses. In the beginning, the benefit of using influencers for marketing was simple - more influence for a lot less money. Magazine, TV, radio and celebrity endorsements are EXPENSIVE, and in an expanding digital world, much less useful. Influencers paved the gap. Brands aren’t stupid - if they can get the same amount of coverage to an audience 10% the size of a celebrity and pay them 1% of what they’d pay a celebrity, they’re laughing. So how do blogger and brand collaborations work? Well there are lots of different schemes, facets and approaches nowadays but the main two, I suppose, are ‘gifted’ collaborations and ‘paid’ collaborations. I’m going to preface this to say I fucking haaaate the word gifted. A gift is what you get from your boyfriend when you get your period or a shitty calendar from your Aunt at Christmas. It is not an item in exchange for hours worth of work poured into creating content. PR product seems a better fit! Anyway, how these collaborations work are as follows… Gifted A brand reaches out to an influencer and offers a product or service in exchange or a piece of content to be created. Paid A brand reaches out and offers money in exchange for content creation. Now, way back before blogging was a business - everyone had air quotes regular jobs and just did it as a fun hobby on the side, you can bet your arse we were DELIGHTED to be offered a meal out, a voucher for a high street shop or a lipstick and OF COURSE we’d make an amazing piece of content to show how grateful we are. It was, and still is, a huge privilege to work with a brand in this way - which I’ll get more to later. But as the influencer business grew and marketeers and PRs got more savvy - so did bloggers. We started to notice that other creators were working on ‘sponsored’ content with brands and we thought - dayum, if that person can actually get PAID, maybe so can I? So hand in hand, we started to be offered paid work and we started to seek it. Somewhere along the way - probably on Twitter - we started to see creators begin to complain about gifting because they were then doing work ‘for free’ where other creators were being financed. And suddenly, being gifted something was seen by some as an insult. Eh, I’m not good enough to be paid? Which, by the way is a hugely multi-layered thing that I’ll get into. And this is the first misconception I want to quash. And again it goes back to how we’re using our platforms. Remember when we’d DIE to be gifted a Mac lipstick? It’s because we were obsessed with Mac lipsticks. Of COURSE we’d love to feature them on our blogs - we loved them. But then we started accepting gifts for things we weren’t obsessed with, or didn’t love - in the name of being seen as a successful blogger - and so then gifting collaborations where we took stuff we didn’t love just for ‘content’ left us feeling used and unfulfilled. Listen, I wouldn’t have gotten a single paid collaboration without doing some unpaid ones first. So here’s the crux. Content creation - good content creation - isn’t a piece of piss thing you can do on a whim in 2 seconds and bosh it up. It takes time, energy, ideas, creativity - these things should absolutely be compensated for. How then do we navigate this? Should we take gifting collaborations to build up a relationship? To build a portfolio? Should we always ask for money? Because from a brand perspective, perhaps their budgets this time only stretch to paying certain influencers but can gift to thousands. Do we say no to the gifting, even if it could start a long term collaboration? I’m going to tell you how I approach it - is it the right way? Who knows if there is a right way, but here’s what I do. And let’s flow chart this shit up, grab your pen paper or notes app or whatever! Firstly I get an exciting email. My first three branches are - is this a brand I love? Is this a brand I’m intrigued by? Is this a brand that’s not for me. Then off of, ‘not for me’ we can branch down to a bubble that says, ‘reject politely’ and we tell them thanks but no thanks and all the best - or even, if you’re feeling particularly kind, suggest other influencers who’d be a better fit - it’s what I do. I believe in karma. Then let’s think if it’s a brand we love. So for me, my favourite brand at the moment is & Other Stories. If & Other Stories were to slide into my box with an email offering me free clothes - I’d be BLOODY ECSTATIC. But here’s where the dilemma goes in, and under the other two bubbles of brand you love and brand you’re intrigued by, you’re going to want to put, ‘is there an obligation to post - yes or no?’ And here’s where our thinking comes in. If Other Stories said I could have free clothes but in exchange I’d have to do a post for them weekly or monthly, an obligation to post, I’d need to work out here whether to ask for budget or whether because they’re a brand I already love and spend my money with, are the air quotes free clothes good enough compensation? No one can make this decision for you by the way, it’s down to you. However, if they were a brand I was only intrigued by, and I didn’t know if I’d post about them organically if they weren’t going to gift me something, but I am still obligated to post, it might be here that I’d start to think - hmm, maybe I need to be compensated on top of the gift. But let’s go back to if there’s no obligation to post. In this case, it often means that brands do not have a budget for sponsored fees. They just want you to try out the product and if you like it, post about it. Of course you can ask for budget - if that’s what you want to do, but bear that in mind. So right, you’re back at the stage where you’ve had an exciting email from an exciting brand with an exciting proposition to collaborate on content and in exchange for a gifted item you are OBLIGATED to provide content, and you’ve decided you want to ask for a fee but you don’t know how to do that? Here’s how… Dear Sexy Brand, Thank you so much for reaching out. I am a fan of/intrigued by Sexy Brand and would be delighted to try your product. May I just ask if there is a budget for sponsorships for the content you’d like me to produce? Looking forward to discussing further. Vix THAT’S IT. Don’t over complicate. Don’t over egg the pudding. Don’t say, ‘well because for instagram I usually charge x’ - the ball is in their court. You’ve asked if there’s budget. There will only be 3 outcomes here, usually. You get ignored. Kewl. They say they don’t have budget - let’s come back to this. They say they do and ask you your fees - fab go back to them with your fees. But at the point where they say they don’t have budget - it’s just the gifted product, you can ask yourself further questions. Are you ok with that? Would it be content you’d make anyway? Then go ahead and take them up on their offer and lay the seeds of a longer term relationship with that brand. But if it’s pissed you off a bit that they want hundreds of pounds of work off of you in exchange for a lower-value product, then I often would reply back and say, ‘Completely understand. Happy to try the product and post about it organically, in a way I see fit, however if you’d like guaranteed coverage with your key messages relayed, there will be an associated fee.’ Here, they’ll come back to you and either say thanks, no thanks or they’ll agree to send you the item with no obligation to post. Whatever the outcomes of the flowchart and the circumstance, one thing is clear. You are in control of your content. If you’re happy to work in exchange for gifted items, great. If you insist you must be paid for every piece of content you create - that’s on you too. Like I said though, it’s a many layered thing. And a good portion of my paid collaborations have happened because I did unpaid, natural or organic content for that brand first. I’d also send out a word of warning that if you’re just starting out - no audience, no brand work pieces to show off, no experience with working with brands, no return on any investment (whether that’s building brand presence or actual click throughs and sales etc) to go straight in asking for money is going to be tough. Sometimes, working with a brand on a gifted basis, to then show them your value and what you can produce - or even to show other brands your value is worthwhile. But again it’s all down to you. So let’s chat about it - gifted or paid? What are your thoughts? Do you now feel equipped to turn those gifted conversations into paid ones? Let me know!
Reviewing Laura Vanderkam’s Time Management Book - I Know How She Does It: How Successful Women Make The Most of Their Time; DOCTOR WHO!!!!! Seriously- Who can watch anything else right now????; How looking for the positive moments can dramatically change your day and your perspective.
Seriously? Who gets Dreamworks as their FIRST client?In 2009, Abby decided to take the entrepreneurial plunge with her first client DreamWorks and never looked back. Abby Endres is the founder of LIFT, a marketing and advertising agency that specializes in sports, entertainment, attractions and lifestyle marketing. LIFT’s main objective is to help brands deliver increased revenue and attendance through custom ad campaigns and activations. Abby and I dive into how she left the corporate world to start her own agency and landed one of the world’s most famous and loved companies as her first client. This got the ball rolling and she’s never looked back. Abby shares some of her early rookie mistakes and how she learned from them to make her the best as what she does. Abby knows that you’ll get knocked down from time to time, but it’s how you get up that makes the difference between today and tomorrow. See acast.com/privacy for privacy and opt-out information.
Want an idea for a business reality show that would actually be worth watching? ---Transcript--- Hello, everyone. This is Russell Brunson from DotComSecrets.com, and this is the “Marketing from Your Car” podcast. I’m on my way to the office right now, and I wanted to make you guys a podcast. I guess this is a bit of a rant, a little bit. Recently I’ve been watching TIVO’d episodes of my favorite shows [laughs], and I’m sure you guys know how it is. You record them all, and when you actually have the time then you watch one and knock it out. I just watched one of the most recent “Celebrity Apprentice” episodes. My first rant is that I wish they’d get rid of Celebrity Apprentice and go back to the real “Apprentice”, because that show was a lot better. But even with that, this is my real frustration with that show. If you guys ever watch it, each week they have two different teams. The teams get different tasks, and what’s interesting is that the way they choose the winners is, basically Donald Trump – or they’ll get a company, like they had Australian Gold Suntan Lotion on this the last one I was watching. They each get to make a commercial for the company, and then they pick the winner based on whose commercial they like more. As a direct response marketer, that drives me crazy, because it’s not based on what converts more, or what makes you more money, it’s based on one person’s opinion. It makes me laugh, because we’ve been doing a lot of testing lately in our company, and most of the times, the test that I think is going to win, loses. It’s really interesting. In fact, there’s a site called WhichTestWon.com. It’s really a fascinating site. Every day they give out different tests, and they show the “A” and the “B” – the split tests, and you get to vote on which one you think is going to win. Ninety percent of the time, we pick the wrong one. I’m somebody who’s been in this business for a long time. I’ve had my head in this more than most people, and we still don’t pick it right. What drives me crazy is that they base those tasks not on performance or on anything, it’s based on which one we like better. If we were going to make a show that was actually legit and actually was a good show, they should do it like “Pitchman”. I don’t know if anybody’s ever seen Pitchman before. I believe Billy Mays passed away. That show was awesome. What they would do at the beginning of the show would be to pick five or six different products that they wanted to make infomercials for, and they’d narrow it down to two or three. They would show the process of making an infomercial and filming it and all that kind of stuff. Then what they did, and this is the cool part, is they’d actually take that infomercial, and they’d air it live. They’d air all of them. They’d give them a $20,000 test budget, and they’d test all three of them. Then they’d come back afterwards, and they would show the results. They would call each person. It was cool. They would call each person up on the phone and say, “Hey, we ran your show and [pauses] unfortunately the numbers didn’t back it up. It’s not going to be a winner,” or they’d call them up and say, “Hey, just so you know, we went three times over on the front end. You’ve got a winner. Congratulations, you’ll be a millionaire within six months,” that kind of thing. It was, “That’s awesome. That’s exciting.” That’s something to get motivated by versus, “Hey, Gary Busey made a commercial and he didn’t have a hero shot in it, so he lost.” –“Seriously? Who says a hero shot is going to get anything to convert better or make more money at all?” It just fascinates me, and so I just want all of us to be thinking about that. I don’t know about you guys, but I’m addicted to ads. I’m addicted to watching what’s happening on TV and on the radio. It’s fun for me to watch, not because I care about the creative part of it, but because I care about what’s going to work. What can I pull from that and use in my own advertising? We need to become accountable to our ads. If we’re not, and we want to pull them and make a Donald Trump and just throw crap out there, we have no idea what’s actually going to happen. I had a chance to go to a Super Conference, one of Dan Kennedy’s Super Conferences, and they had a guy named – I think his name was Lenny Liebermann. He’s one of the owners or the founders or partners – I’m not sure which, in – what’s that company? They have the skincare stuff for night. That’s funny. I’m going to blank out right now. It’s a billion dollar brand. I can’t remember what it is now. Anyway, it’s all of this skincare. You can wash your face, and you get rid of acne and zits, and all of that kind of stuff, and I respect that company so much. But what’s interesting about that is they are $1 billion brand, and he said, “We never will run any type of advertising where we can’t track the ROI. Believe me, it’s been so tempting at times, where in the playoffs they want you to rent the backboard and things like that, or they want you to buy an ad here and there. If we can’t track the results, we will not spend money on it,” and that’s why they’ve grown to a billion-dollar brand. They’re one of the few brands that I actually respect, because they’re doing it the right way. They are not like a lot of the brands out there that you see that have, “Here’re our advertising budgets. We have $4 million for the year. Blow it on whatever you want,” which is how most of these guys’ budgets work. That’s how Burger King, McDonald’s, all of those are. There’s no accountability whatsoever. It’s just, “Hey, let’s spend some money on ads,” and that’s just fascinating to me. I just want us all to realize that as direct response marketers, that’s what matters – what converts better or not. It’s not, “What do you like better, or what’s prettier, or what does your mom or dad think is cool, or what Donald Trump thinks looks the best?” It’s what actually is going to convert better when you put it out there in the marketplace. I think it would be a lot better show if that’s how it ran – where everyone makes their ad. They run it, see who wins, and go from there. In fact, that’s a good idea for a reality show. If any of you guys want to do that, that’s the game plan – basically make an infomercial. Do the whole concept of getting two teams and having them each build an infomercial, run some media, and see which one wins. That would actually be a fascinating show. It would be fun to watch, because then you could dissect it. –“Why did this one win? Why is this one better?” As opposed to, “Oh, the executives thought this was cooler [laughs].” Anyway, that’s my thoughts on it. If anyone wants to make that reality show, let me know. I’ll be part of it. It would be awesome. It would be a lot of fun. That’s it for today, guys. I’m at the office. I hope you guys enjoyed this, and please leave comments down below. We’d love to hear back if you like the show, or if you have any ideas or topics you want me to discuss on my drive in. We’ll talk to you all soon.