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In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.And much more...Resources:Connect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book "Second in Command: Unleash the Power of your COO"Get Cameron's online course – Invest In Your Leaders
In this episode of Change Unfiltered, host Angela Scott speaks with Susan Goebel, founder and CEO of Scaling Management Consulting Group Inc., about navigating change, scaling businesses, and defining success on your own terms. Susan shares: Her love for chaos and how she thrives in environments of constant change, bringing order to the messy middle and moving on to new challenges. The pivotal moments that shaped her transition from corporate life to entrepreneurship, including losing her job and starting her own business. Insights into the difficult switch from solopreneur to CEO, and the mistakes she made while scaling her business too quickly. Why defining success is personal, and how she sets boundaries to prioritise both her career and her family life. Advice for entrepreneurs struggling with time and structure during their transition from corporate to self-employment. Susan's Socials: Main Website: www.scalinggrp.com Shop: www.scalingresources.com LinkedIn: https://www.linkedin.com/in/susangoebel/ YouTube: https://www.youtube.com/@ScalingForSuccess Susan's book mentions: Canada by Mike Myers Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Economic Facts and Fallacies by Thomas Sowell Think Again: The Power of Knowing What You Don't Know by Adam Grant **An exclusive offer for Change Unfiltered listeners** If you want to take advantage of the exclusive offer on OrganAise – the AI-powered platform designed to synchronise and streamline your schedule, so you can focus on what matters: delivering results – head to thecultureprinciple.com/getorganaise and use the code CHANGE2025 for 10% off the annual plan. Plus, there's a 14-day free trial to experience the benefits risk-free! Keywords: entrepreneurship, solopreneur, leadership, business scaling, personal success, work-life balance, time management, resilience, career transitions, business growth, change management. If you enjoy this episode, please subscribe and rate!
This is part 2 of our fantastic interview about SCALING your SMALL BUSINESS! Today we're talking to Susan Goebel of Scaling Management Consulting Group Inc! We're diving head first into business growth and specifically how to scale it. When do you NEED a COO? What is a COO? What comes after that? Join us today to get all of your growth questions answered! Scaling Management Consulting Group Inc www.scalingresources.com https://www.youtube.com/c/ScalingForSuccess Why you need to hire a COO and when to do it: https://youtu.be/EyyFsUew2v0 What is the role of a COO: https://youtu.be/-0Dot-q9Cao What is the role of a Director of Operations: https://youtu.be/RBzJWetP6B8 The difference between a COO, Operations Manager and Business Manager: https://youtu.be/Xe2Ead1yxbc The 1 Thing Rocket Fuel doesn't tell you about finding your Visionary/Integrator match: https://youtu.be/e3v22nJL_ag Simple Monthly KPIs to Track: https://youtu.be/fTxayPRUZ5Q A bonus welcome for your YOU with lesson's on Quarterly Planning and the Cost of Mis-Hire and a few others: www.scalingresources.com/welcome 00:00 - Tips for working with people in different generations? 10:00 - What do you charge your clients? What is your business model? 15:00 - How do you source employees (COO's) for your business? 26:00 - What is your entry level tier for clients? 33:00 - How do you know you have an “A” Team? 36:35 - Is there a benefit to scaling during a recession? 43:30 - What does operating cash flow mean? 45:55 - How often do you have to check egos? 51:00 - Closing thoughts ------------ Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Recent Blue Belt in Brazilian Jiu-Jitsu. This podcast is paid for and brought to you by.... by me, Scott Groves :-) Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized. I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at Scott@ScottGrovesTeam.com I can do the loan for you (our team is licensed in 8 states) - OR - I can refer you to an amazing loan officer in the state where you're searching. ON WITH THE SHOW!!! New Full Episodes are released every THURSDAY at 10:00am and clips are released frequently throughout the week. SO MAKE SURE YOU SUBSCRIBE!!!
Today we're talking to Susan Goebel of Scaling Management Consulting Group Inc! We're diving head first into business growth and specifically how to scale it. When do you NEED a COO? What is a COO? What comes after that? Join us today to get all of your growth questions answered! Scaling Management Consulting Group Inc www.scalingresources.com https://www.youtube.com/c/ScalingForSuccess Why you need to hire a COO and when to do it: https://youtu.be/EyyFsUew2v0 What is the role of a COO: https://youtu.be/-0Dot-q9Cao What is the role of a Director of Operations: https://youtu.be/RBzJWetP6B8 The difference between a COO, Operations Manager and Business Manager: https://youtu.be/Xe2Ead1yxbc The 1 Thing Rocket Fuel doesn't tell you about finding your Visionary/Integrator match: https://youtu.be/e3v22nJL_ag Simple Monthly KPIs to Track: https://youtu.be/fTxayPRUZ5Q A bonus welcome for your YOU with lesson's on Quarterly Planning and the Cost of Mis-Hire and a few others: www.scalingresources.com/welcome Today we're talking to Susan Goebel of Scaling Management Consulting Group Inc! We're diving head first into business growth and specifically how to scale it. When do you NEED a COO? What is a COO? What comes after that? Join us today to get all of your growth questions answered! Scaling Management Consulting Group Inc www.scalingresources.com https://www.youtube.com/c/ScalingForSuccess Why you need to hire a COO and when to do it: https://youtu.be/EyyFsUew2v0 What is the role of a COO: https://youtu.be/-0Dot-q9Cao What is the role of a Director of Operations: https://youtu.be/RBzJWetP6B8 The difference between a COO, Operations Manager and Business Manager: https://youtu.be/Xe2Ead1yxbc The 1 Thing Rocket Fuel doesn't tell you about finding your Visionary/Integrator match: https://youtu.be/e3v22nJL_ag Simple Monthly KPIs to Track: https://youtu.be/fTxayPRUZ5Q A bonus welcome for your YOU with lesson's on Quarterly Planning and the Cost of Mis-Hire and a few others: www.scalingresources.com/welcome 0:00 - Introduction 1:48 - What's happening in Susans world? 5:00 - Learning about generational shifts in business 11:00 - The crucial step when you hit $200k in business 19:00 - Did Scott plan his coaching company correctly? 24:40 - How do you know when you need a COO, scale business? 32:00 - Are we hitting the sweet spot? 35:00 - Who is the visionary, and who is the integrator? 44:00 - Nickel And Dimed to $1k - $5k'ed 53:00 - Fixing things that don't work ------------ Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Recent Blue Belt in Brazilian Jiu-Jitsu. This podcast is paid for and brought to you by.... by me, Scott Groves :-) Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized. I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at Scott@ScottGrovesTeam.com
The medical and biotech industry is very tough to navigate from novel idea to product on the market. Susan Goebel informs us, only 1 in 100 makes it through the whole process successfully. It truly takes strategic effort, grit, and perhaps some luck to succeed. But you can give yourself a better chance by thinking smartly about this process. Susan Goebel shares that invaluable thinking with us here. If you want to support the show, here are some easy ways. Leave a review on iTunes here: https://podcasts.apple.com/us/podcast/doctors-unbound/id1285879846 Subscribe to the email newsletter: https://www.doctorsunbound.com/ We also have a community for our VIP listeners (you!), please join: https://www.facebook.com/groups/DoctorsUnboundVIPCommunity/
Susan Goebel (GO-bull) is a 20 year veteran at bringing products to market around the world. This leader in the field of bioscience research and product development uncovers global market opportunities and partnerships to help inventors and entrepreneurs bring ideas to fruition, with experience in biotech, pharma, and software development. In this episode of the Product Science Podcast, we talk about the differences between product management in pharma versus tech and what she's learned along the way. Read the show notes to learn more.
Building a customer avatar is an important step that every entrepreneur should go through. Many entrepreneurs avoid since it's not a cake party. It's time-consuming, and it calls for a lot of research. Finding your ideal client is essential because it helps you serve them to your best. The sad truth is, your customer avatar keeps evolving, and you too have to keep growing. Do you have a service/ product that you are about launch? Have you carried out a beta test? In our episode today, we are honored to have Susan Goebel tell us all that we need to know on how to build a customer avatar. Susan works with Bioscience Experts helping them gain clarity on how to bring their vision to reality. If you are wondering how you should go about identifying your ideal clients, this episode is for you. Susan breaks it down into simple, actionable steps. Listen in……… Key Points We Cover: Susan's entrepreneurship journey How to build a customer avatar no matter what industry you're in How to conduct a beta test and why it's not something you have to do just once The challenge of a longer production cycle and keeping your finger on the pulse of your ideal customer Memorable Quotes From The Episode: “Before you get into a specific niche, make sure that somebody with a wallet is willing to pay for whatever that concept is.” “If you can get one customer, then there's a lot you can learn about why that person purchased and how to get more of that same person and similar people to actually do the same thing.” “When you involve your ideal customer or your potential customer in the whole development process. It just makes them feel like they, they have ownership of it.” “Reflection time is very important.” Connect With Susan: Susan Goebel on LinkedIn Book a session with Susan Susan Goebel's Website Additional Resources: Launch Roadmap Watch the Free Launch Masterclass
Building a customer avatar is an important step that every entrepreneur should go through. Many entrepreneurs avoid since it's not a cake party. It's time-consuming, and it calls for a lot of research. Finding your ideal client is essential because it helps you serve them to your best. The sad truth is, your customer avatar keeps evolving, and you too have to keep growing. Do you have a service/ product that you are about launch? Have you carried out a beta test? In our episode today, we are honored to have Susan Goebel tell us all that we need to know on how to build a customer avatar. Susan works with Bioscience Experts helping them gain clarity on how to bring their vision to reality. If you are wondering how you should go about identifying your ideal clients, this episode is for you. Susan breaks it down into simple, actionable steps. Listen in……… Key Points We Cover: Susan's entrepreneurship journey How to build a customer avatar no matter what industry you're in How to conduct a beta test and why it's not something you have to do just once The challenge of a longer production cycle and keeping your finger on the pulse of your ideal customer Memorable Quotes From The Episode: “Before you get into a specific niche, make sure that somebody with a wallet is willing to pay for whatever that concept is.” “If you can get one customer, then there's a lot you can learn about why that person purchased and how to get more of that same person and similar people to actually do the same thing.” “When you involve your ideal customer or your potential customer in the whole development process. It just makes them feel like they, they have ownership of it.” “Reflection time is very important.” Connect With Susan: Susan Goebel on LinkedIn Book a session with Susan Susan Goebel's Website Additional Resources: Launch Roadmap Watch the Free Launch Masterclass
Bringing a new technology or a new product to market is the stuff of which dreams are made. That’s the story that people who have never done it often tell themselves, but you can look around and see the remnants of failed businesses and bankrupt entrepreneurs. To bring something from an idea to reality you […]
It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business development of any life science firm. For almost 2 decades, Susan Goebel has been leveraging these core trails to deliver multi-million-dollar revenue generating initiatives with global reach. Now Susan has […] The post Susan Goebel and Bringing Drugs to Market appeared first on How I Built It.
Susan Goebel is a 20 year veteran at bringing products to market around the world. This relentlessly detailed, a diligent leader in research and product development uncovers global market opportunities and partnerships to help inventors and entrepreneurs bring bioscience ideas to fruition. An expert on bioscience business development, Susan speaks in front of government panels and authors peer-reviewed papers to drive positive change, develop and usher products through challenging regulatory environments on multiple continents all to drive revenue to the bottom line. Most recently as an entrepreneur, she has built businesses from the ground up, sourced funding,worked joint ventures and offering her skills as a business strategist andhigh-ticket closer. Susan's LinksWeb: https://www.susangoebel.caFacebook: https://www.facebook.com/HighTicketCloser1LinkedIn: https://www.linkedin.com/in/susangoebel/ And don’t forget to support the podcast by subscribing for free, reviewing, and sharing. Web: https://unstructuredpod.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp Join the Facebook group: fb.com/groups/unstructured
Find out what’s mindful to be successful and innovate the coming trends
Susan Goebel Susan Goebel is a 20 year veteran at bringing products to market around the world. This relentlessly detailed, diligent leader in research and product development uncovers global market opportunities and partnerships to help inventors and entrepreneurs bring bioscience ideas to fruition. An expert on bioscience business development, Susan speaks in front of government panels and authors peer-reviewed papers to drive positive change, develop and usher products through challenging regulatory environments on multiple continents all to drive revenue to the bottom line. Most recently as an entrepreneur, she has built businesses from the ground up, sourced funding, worked joint ventures and offering her skills as a business strategist and high-ticket closer. Now Susan has turned her focus to supporting others in their ventures into bioscience businesses. From helping doctors bring new medical solutions to market, to connecting investors and inventors, Susan helps shape the future of health, wellness and bioscience. CONNECT WITH SUSAN sgoebel@bell.net susangoebel.ca Listen to another #12minconvo
Susan Goebel hears a lot of bright ideas. In fact, she talks to three inventors every day! Susan is a master at taking concepts from the drawing board to the marketplace. Her focus these days is bioscience business development. The problem, she says, isn't a lack of ideas; it's a lack of understanding of the process. With bioscience solutions, time is of the essence, and Susan can help innovators get their product on the market faster. Join Scott McGohan and special co-host Kenzie Fell and find out how a great idea needs the right plan, the right team and the right funding. And Susan Goebel is the right person to help with that.
The Business of Bioscience – Susan Goebel – Ep63 Susan is what I call a Bioscience Entrepreneur. She went to college for Biology and her first job out of school involved creating displays in museums, but these aren't your average displays. One display she worked on was the structure of the human heart, using an actual heart! She then worked for a while in the animal health industry. But this type of work was not for her, so she moved onto entrepreneurship. Using her experience in animal health, she started her own company for animal health. Some advice from me hearing this story is that if you want to start your own business, one of the best ways is to get a job/apprenticeship and learn while working for someone else, as she did. My story is the same, I worked for 10 years for large corporations before starting my own business as a design engineer. One of her top products she helped make was a vaccine for cattle for Ecoli, but the purpose of the vaccine was to prevent Ecoli from affecting humans further down the food chain. This is a fascinating series of cause and effect that makes you really appreciate how everything is so connected. Susan's company also has worked on immunotheraputics for cancer, specifically bladder cancer. Her company also works with companies as a strategic partner to get government funding, get VC capital, and help with the regulatory (FDA) process. Susan's top tips are: Check your assumptions. Make sure you know what your assumptions are and make sure they are correct Business planning – don't dismiss it You can contact Susan by email at s.goebel@bell.net The Engineering Entrepreneur Podcast is produced by Scott Tarcy, President of CADdesignhelp.com. You can reach me at info@caddesignhelp.com
Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. Plan A: Please donate to Ask Win by going to Payment Venmo Win1195 at https://venmo.com/. Plan B: Have you seen Cash App? Try it using my code and we’ll each get $5. TJHHMMQ: https://cash.me/app/TJHHMMQ. Plan C: $60 to $100 for Ask Win: https://www.nolo.com/legal-encyclopedia/form-nonprofit-eight-steps-29484.html. Plan D: Please support this podcast by PayPal at https://www.paypal.me/WCharles, https://www.patreon.com/Askwin, or go to https://www.zellepay.com/how-it-works. Check out Ask Win on Shopio at http://www.shopio.com/?ref=askwin. Google Podcasting App Product Manager #212 - New Media Show: https://www.stitcher.com/podcast/geek-news-central-podcast/the-new-media-show/e/55231838?autoplay=true. Inktale: https://inktale.com. To see Wn’s art and learn more about her go to http://www.blurb.com/b/1656186-art-by-win-k-charles, https://www.redbubble.com/people/wcharles/portfolio, and http://linkedin.com/in/win-c-1a25b984. Please donate to Aspen Country Day School at https://www.aspencountryday.org/page.cfm?p=652. Get cash back for shopping on Ebates! Sign up with Win’s invite link for a $10 bonus when you shop at over 2,000 stores like eBay, Macy’s & Walmart. The link is https://go.ebat.es/imsk/2IHGc9cNtK. Join us on LinkedIn at https://www.linkedin.com/in/authorwincharles/. To follow Win’s new page CP Fashion go to https://www.facebook.com/cpfashion81611/. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. Please donate to the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles and Danielle Coulter. Thank you in advance, Win and Danielle. Send to: Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win On Ask Win today (Monday, December 3, 2018), Best-Selling Author, Win C welcomes Susan Goebel. Susan (GO-bull) is a 20 year veteran at bringing products to market around the world. This relentlessly detailed, a diligent leader in research and product development uncovers global market opportunities and partnerships to help inventors and entrepreneurs bring bioscience ideas to fruition. An expert on bioscience business development, Susan speaks in front of government panels and authors peer-reviewed papers to drive positive change, develop and usher products through challenging regulatory environments on multiple continents all to drive revenue to the bottom line. Most recently as an entrepreneur, she has built businesses from the ground up, sourced funding, worked joint ventures and offering her skills as a business strategist and high-ticket closer. Now Susan has turned her focus to supporting others in their ventures into bioscience businesses. From helping doctors bring new medical solutions to market, to connecting investors and inventors, Susan helps shape the future of health, wellness and bioscience. To learn more about Susan visit www.susangoebel.ca. To get School of Podcasting Monthly Membership go to https://www.theschoolofpodcasting.com/bundles/school-of-podcasting-monthly-membership?ref=6e6340. To buy Win’s first bio, I, Win, go to https://amzn.to/2mnDtyA. To donate to I, Win go to https://www.paypal.me/askwin. To listen to I, Win on Audible go to https://www.amazon.com/Win-Journey-Disabled-Living-Non-Disabled/dp/B00BL7VZRI/ref=mp_s_a_1_1?ie=UTF8&qid=1533509424&sr=1-1&pi=AC_SX236_SY340_QL65&keywords=I%2CWin%3A+Hope+and+Life%3A+My+Journey+as+a+Disabled+Woman+Living+in+a+Non-Disabled+World&dpPl=1&dpID=51VEVReFh3L&ref=plSrch. To go buy Danielle Coulter’s books go to https://www.amazon.com/kindle-dbs/author?_encoding=UTF8&asin=B00OFIOY3C. To go buy Carla Wynn Hall’s books go to https://www.amazon.com/kindle-dbs/author/ref=dbs_P_W_auth?_encoding=UTF8&author=Carla%20Wynn%20Hall&searchAlias=digital-text&asin=B00HU8SDFO.
Susan Goebel: ☛WHAT I DO: I help Bioscience Experts leverage my network and expertise for guaranteed clarity in how to bring their vision to reality. ☛WHY IT MATTERS: Bringing a new technology or a new product to market is the stuff of which dreams are made. That’s the story that people who have never done it often tell themselves, but you can look around and see the remnants of failed businesses and bankrupt entrepreneurs. To bring something from an idea to reality you need the right plan, the right team, the right amount of funding, the right everything. You can definitely do this by finding the right people and building the right team. Easier said than done, the better option is to partner with a highly experienced and extremely successful mentor who can walk alongside you and give you the keys to success. The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
The medical and biotech industry is very tough to navigate from novel idea to product on the market. Susan Goebel informs us, only 1 in 100 makes it through the whole process successfully. It truly takes strategic effort, grit, and perhaps some luck to succeed. But you can give yourself a better chance by thinking smartly about this process. Susan Goebel shares that invaluable thinking with us here.