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Todd Wheatland is no stranger to the world of content; he's had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations for over a decade. As an early player in the game, this week Todd shares with us the insights he's gathered from years of experiences and provides you with the tips you need to become the best content communicator you can be. If you're lucky enough to be heading to Content Marketing World in Cleveland, Ohio next week keep an eye for him and say g'day and tell him you enjoyed the episode! Discussed in this episode Case study: how content drives change management Thinking outside the box and breaking the rules to achieve the best outcome How to measure stories The power of the media to reach your greater audience Using data and measurement to create content that grabs attention Skills from the private sector that are applicable for public Insights into what to expect from Content Marketing World 2018 You can find Todd Wheatland no LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.
Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations for over a decade. As an early player in the game, this week Todd shares with us the insights he’s gathered from years of experiences and provides you with the tips you need to become the best content communicator you can be. If you’re lucky enough to be heading to Content Marketing World in Cleveland, Ohio next week keep an eye for him and say g’day and tell him you enjoyed the episode! Discussed in this episode Case study: how content drives change management Thinking outside the box and breaking the rules to achieve the best outcome How to measure stories The power of the media to reach your greater audience Using data and measurement to create content that grabs attention Skills from the private sector that are applicable for public Insights into what to expect from Content Marketing World 2018 You can find Todd Wheatland no LinkedIn here.
Recorded live at Australasian Talent Conference 2017 in Sydney, we are joined by keynote speaker, Todd Wheatland of King Content. Todd tells us all about the intersection of marketing and human resources and how organisations are starting from the 'inside' to engage their existing employees.
There are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Questions for Todd: What is King Content and what do you do there? How do organisations use content marketing for employer branding and/or recruiting? With content marketing budgets increasing, is there a risk of content shock (too much of it)? How do we go about measuring ROI from content marketing? Tell us about some of your client success stories? Where is this space heading in over the next few years? Your take on LinkedIn influencers? Tell us about the book you're writing with Bill Boorman? And stay tuned for the Aussie Pronunciation Quiz at the end! Read the full article: http://linkhumans.com/podcast/content-employer-branding Subscribe on iTunes: http://bit.ly/linkhumanspodcast
Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip In This Episode The challenges (and opportunities) of creating content on a global scale Distributing resources abroad to find the same kind of success as in the U.S. Localizing content for local audiences around the world Building a truly helpful and insightful set of personas LinkedIn's value as a social media platform Micro-targeting as the norm Resources Todd Wheatland's Twitter King Content, where Todd is Global Head of Strategy King Content's 2015 CMI awards and past awards Visit ContentProsPodcast.com for more insights from your favorite content marketers.
In this episode of The Pivot, host Todd Wheatland talks with David Brudenell, Universum's head of digital, about how his dreams of an Olympic medal crashed, an MBA classmate changed the trajectory of his career and much more about his journey.
"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland
Davor Miskulin, Enterprise Business Development, Burning Glass Technologies, thinks of himself as the descendent of fellow Croatian Marco Polo. "I have this drive for exploring and I had to rationalize it somehow," he tells The Pivot host Todd Wheatland and explains his unplanned life journey.
Never one for planning, Save The Children Australia's Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return.
Carla Johnson, Type A Communications, came from a science family so she studied electrical engineering. After two years, she opted to become a history major and learned the value of storytelling, a skill that has taken her far in her career. In this episode of The Pivot, host Todd Wheatland sits down with Carla to learn more about her journey and why she co-authored the book Experiences: The 7th Era of Marketing with Robert Rose.
In this episode of The Pivot, host Todd Wheatland talks with the Head of Content Marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music making philosophy major was able to play his own cool story in marketing.
How does a small town boy from rural Minnesota become one of the most influential thought leaders in digital marketing? This episode of The Pivot, host Todd Wheatland talks with Lee Odden, CEO and Founder of TopRank Online Marketing. Learn how Lee's small town roots still direct how he runs his company today while traveling the globe teaching about attracting, engaging and converting clients and customers.
You may know Jon Loomer as the "Facebook Ads Guy" but in this episode of The Pivot, host Todd Wheatland dives a bit deeper behind the man who is a Power Editor pro. Learn how this Philosophy Major from the Midwest found his way to entrepreneurship by way of the NBA and The American Cancer Society. Jon also discusses how choosing a tight niche in marketing has allowed him to grow his brand and his business.
This week's episode of The Pivot has host Todd Wheatland talking with Emeric Ernoult, CEO and Founder of Agorapulse. Hear how Emeric was destined to become an entreprepreneur at the age of seven and his journey to achieving his dream of business ownership. From Africa to France and Washington DC, Emeric's journey is a global one that will remind you that achieving a dream requires persistence, patience and perfect timing.
How does a young boy from Dayton, OH go from starting his own acupuncture practice to becoming an international consultant, speaker and best-selling author in digital marketing? This episode of The Pivot, Todd Wheatland talks with Brian Carter, The Carter Group, to find out the answer to that question and so much more. Hear how stand-up comedy helped Brian become a better communicator and how the art of improv can help you become a better marketer.
Zen Buddhism, online education and serial entrepreneurship are all discussed in this episode of The Pivot with Todd Wheatland. Aaron Kahlow, CEO and Founder of Online Marketing Institute and CEO of popexpert shares his journey from DC to California and how his passion for others helped him build one company and now take on the growth of another.
In this episode of The Pivot, host Todd Wheatland sits down with Jesse Desjardins to find out how the Canadian became the Head of Social Media for Tourism Australia and how SlideShare has led to his firing, hiring and even a trip to SXSW.
Todd Wheatland sits down with Robert Rose, Chief Content Strategist, Content Marketing Institute.
From Madison Avenue to a content marketing rant that went viral, Doug Kessler, Velocity Partners, shares his marketing backstory with Todd Wheatland on this episode of The Pivot. Find out what gets Doug excited when it comes to B2B content marketing, why ethics is as critical now as ever before in the industry and the ripple effect of receiving over 900,000 views on SlideShare.
This week's episode of The Pivot, host Todd Wheatland sits down with Damon Klotz, Global Digital Strategy Manager for Ramsey Health Care. Damon shares how taking control of his onine personal brand at a very early age has allowed him to become a sought after marketing professional. He shares how his HR Rockstar brand, the importance of networking and his passion for what he does has been the perfect combination for success. Damon also talks about his side projects that are making an impact on men's healthcare in Australia.
This episode of The Pivot, host Todd Wheatland is joined by the savvy, smart Digital Analyst at Altimeter Group, Rebecca Lieb. This marketing backstory plays out like a Hollywood movie with a storyline that includes a stint as a film journalist, a romantic life in Paris and working in Germany when the Berlin Wall came down. Find out why Rebecca left an executive level position in traditional media to work in the new, exciting world of digital advertising and why she has never looked back.
What do being a Presbyterian minister's kid, comedy writer for SNL and video content creator all have in common? They are all titles held by Tim Washer, Sr. Marketing Manager for Cisco. This week's episode of The Pivot has Todd Wheatland sitting down with Tim at 30,000 feet to talk college, comedy and Cisco. A unique interview location for a unique content marketing professional.
What do selling flowers in Ecuador and a marketing technology start-up have in common? This episode of The Pivot, host Todd Wheatland talks with Toby Murdock, CEO and co-founder of Kapost. Toby shares his entrepreneurial journey that starts in South America and ends (for now) in Boulder, CO. His passion, drive and need to push his own personal limits make for a wonderful marketing backstory.
If you need a reminder that anyone, anywhere and at any time can take control of his or her destiny to become a publisher, this episode of The Pivot is perfect for you. This week, Todd Wheatland talks with Jeff Bullas about his success as a social media blogger and how this one platform has provided him additional opportunities as an author, speaker, trainer and consultant. Be prepared to be inspired: Australian style.
This episode of The Pivot, host Todd Wheatland shares his conversation with Mark Schaefer, Schaefer Marketing Solutions. Learn how a 25-year career with an international corporation was the perfect foundation for Mark's current success consultant, prolific blogger, author and speaker. Find out the one thing that he believes is critical in business today and how he embraces it with humility and a sense of awe.
Do journalists really make great content marketers? Tune into this week's episode of The Pivot to find out as Brian Crisp, Editor-In-Chief at Flight Centre, joins host Todd Wheatland. Brian shares his journey from traditional journalist covering the sports and travel beats to content creator for the world's largest travel agency.
The Civil War, driving tractors to school and MySpace are all discussed in this week's episode of The Pivot with host Todd Wheatland. Kyle Lacy, Global Content Director for Salesforce Marketing Cloud recently sat down with Todd to share a bit more of the man behind the marketer, speaker and author.
Social Media Examiner has become a powerhouse resource for marketing professionals and business owners. This week on The Pivot, Michael Stelzner sits down with Todd Wheatland to discuss the growth of SME and how it all started in 2010. Find out why he started MyKidsAdventures.com and what dream Michael still wants to pursue as a writer.
This week The Pivot has our Australian host, Todd Wheatland, talking with Ireland's own Ian Cleary, Razor Social. Ian shares how he became known as "the tools guy" for social media and his somewhat unexpected journey that got him here. Great accents, contagious laughter and an interesting story make for an entertaining podcast episode.
Andrew Davis, Author of Brandscaping: Unleasing The Power of Partnerships, joins host Todd Wheatland this week on The Pivot. Andrew talks about being an entertainer from a very young age, the project at the Jim Henson Company that made him realize compelling content is great marketing and how he is ready to help Warren Buffet save the publishing industry.
Jason Miller, Senior Content Marketing Manager, LinkedIn joins host Todd Wheatland on this week's episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock 'n roll is incorporated into much of the content he creates.
Todd Wheatland sits down with Barry Poltermann, President, About Face Media to discuss how documentary style filimmaking is changing how brands tell stories as part of their content marketing strategy.
Todd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes".
In this episode, Todd Wheatland sits down with VP of Content Marketing for Hubspot, Joe Chernov.
Todd Wheatland sits down with Founder of the Content Marketing Institute and best-selling author, Joe Pulizzi.
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network. Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping).
Are you looking to increase leads and grow your business with SlideShare? Did you know SlideShare is one of the best social platforms out there where potential customers are actively looking for information and resources to their problems? This week on the Social Media Social Hour podcast I’m joined by Todd Wheatland, one of the world’s leading […] The post How To Get Leads And Grow Your Business Immediately With SlideShare appeared first on Casual Fridays.
Do you use SlideShare? Are you looking for more leads? In this episode, I interview Todd Wheatland, author of The Marketer’s Guide to SlideShare. He’s also head of Thought Leadership at Kelly Services. Show Notes: https://www.socialmediaexaminer.com/36