Podcasts about Tourism Australia

AI isn't here to replace travel advisors, it's here to support you. In this episode, Ros chats with travel researcher, futurist, and AI strategist Bronwyn White about how to use human-first AI tools to streamline your content, save time, and attract high-value clients. With over 30 years in the industry (Qantas, Google, Tourism Australia), Bronwyn shares: How AI can save you hours on marketing What travellers really want (and how to speak their language) The biggest mistakes advisors make with AI How to turn your expertise into “ungoogleable” content that converts You'll walk away with actionable ideas to use AI in your business without sounding robotic and why now is the time to step up and stand out. Grab all the details, links and connect with us at: www.travelagentachievers.com/97

Countries, cities and regions are increasingly working to target luxury travelers. How are they working with travel advisors and luxury suppliers to better define themselves as true luxury destinations? How are they marketing themselves as luxury destinations? Alan Fine of Insider Travel Report moderates this panel of experts, including Jonathan Heasman, Visit Britain; Tafari Burns, Saudi Tourism Authority and Gustavo Inciarte, Tourism Australia. All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.  

David BrodieFounder & CEOVoyascape Podcast NetworkDavid is founder of Voyascape and one of the world's first travel podcasters, having launched the Travel in 10 podcast in 2005. He continues to host and produce Travel in 10 & also co-hosts the Journeytelling Podcast. He's the former Global VP of an award-winning PR agency where he led award-winning campaigns for clients like Tourism Australia, Destination British Columbia, Emirates, Expedia. He's also a former senior advisor to the Canadian Prime Minister, and as an avid traveller and adventurer has visited 50+ countries.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins speaks with David Brodie, founder and CEO of Voyascape and cohost of the Travel in 10 podcast. They discuss David's extensive experience in the travel podcasting space, his journey from politics to travel, and the evolution of podcasting as a medium. David shares insights on the travel industry, the importance of storytelling in podcasts, and the unique opportunities for travel brands to engage with audiences through this format. The conversation also touches on family travel, perceptions of different destinations, and the challenges of podcast discovery.takeawaysDavid Brodie has been hosting his travel podcast for 20 years, making him a pioneer in the field.His passion for travel was ignited during a gap year in Australia, where he worked in tourism.Travel clients are often more willing to take creative risks in marketing compared to other industries.Podcasts provide a unique opportunity to reach an engaged audience, with high completion rates for ads.The podcasting medium continues to grow, but discovery remains a challenge for many creators.David emphasizes the importance of storytelling in travel podcasts to connect with listeners.Travel perceptions can differ greatly from reality, as seen in David's experiences in Jordan and Russia.Family support played a crucial role in David's travel journey and career choices.The podcasting landscape has evolved, with more brands recognizing its potential for advertising.David believes that travel brands should explore podcasting as a way to connect with their audience. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Join us as we chat with Kelly Maynard about her unique journey from working in hotels to leading Business Events Australia. Kelly takes us through her experiences traveling the world and attending events as a customer, using those insights to shape how Tourism Australia supports and promotes business events. She dives into the impact of the business events sector on Australia's economy, the success of their campaigns, and how event organisers can leverage grants to promote events in Australia.About Kelly Maynard:General manager, business events, commercial and industry at Tourism Australia, she is an experienced and passionate professional who delivers outstanding results in tourism distribution, partnerships and event management. A specialist in business events who is a strong leader of people with a strategic focus on the key deliverables of customer service excellence, team management, sales and client account management.Kelly's LinkedIn: https://www.linkedin.com/in/kelly-maynard-54570421/  Website: https://businessevents.australia.com/en About The PCOA: The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.The Association's objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.Website: www.pco.asn.auAbout Connected Event Group: At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We've been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We're experts in making the impossible possible.Website: www.connectedeventgroup.comAbout Libbie Ray: Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. Libbie's LinkedIn: https://www.linkedin.com/in/libbie-ray/ Send us a text

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble for marketing leaders wanting to enact strategic growth. That’s the view of four luminaries participating in the latest CMO Awards Podcast episode. All know a thing or two not only about providing marketing’s value as CMOs, but also now sit on the other side of the c-suite: ADMA CEO and former FMCG CMO, Andrea Marten; Lounge Lovers CEO and former Aldi and Westpac marketing chief, Samuel Viney; Adobe director of digital strategy group APAC and former Tourism Australia CFO, John Mackenney; and Seek commercial growth APAC leader and former consumer marketing lead for ANZ and customer chief at Mercer, Cambell Holt. There is an ongoing refrain marketing leaders need to do more to build and demonstrate commercial acumen and their value to the c-suite. And we have a fresh report making the point again: In the latest Gartner survey, only 27% of CEOs and CFOs reported their CMO’s performance exceeded expectations over the past year. Confidence in a CMO's ability to prove the value of marketing to the enterprise is held by just half (54%) of senior executives. Gartner’s survey also found only 34% of CEOs and CFOs agree with CMOs on the role of marketing in supporting growth. And only one in five CEOs and CFOs report receiving significant clarity from their CMO regarding marketing accountabilities. They’re sobering figures, and they’re not in isolation. Viney paints an all-too-common “chicken-and-egg” scenario: New CMO comes into an organisation and is confronted with demands to improve marketing’s performance “after the last person didn’t achieve what we expected”. “When asked if you’re going to be able to do it, the CMO will say of course I am, that’s why I’m here,” Viney comments. “What you get then is two challenges: Number one is you're perhaps being unrealistic with the expectations you're setting … secondly, just understanding the metrics that matter in the context of a new organisation, particularly if you're changing sectors, takes time.” As a former CFO, Mackenney agrees there’s a further translation issue between the language of finance and marketing which he’s constantly coming up against in his current role at Adobe – in fact, he often finds himself being the “CFO whisperer” for marketers. But he doesn’t put all the blame on CMOs. “I think it's incumbent on a lot of CFOs to better understand, actually, what are the levers that the CMO has, really, what are the some of the cost drivers and the benefits drivers there, so we can have a better understanding between two really critical roles in the organisation,” he says. Yet Martens points out we're still seeing many CMOs reporting on outputs like campaign performance instead of strategic business outcomes and things like customer growth, retention, margin, contribution, pricing, power and overall business improvement and business performance. “They're the metrics that, at the end of the day, the CEOs and the CFOs are looking for, and they're the metrics that actually influence the total enterprise value. They're the conversations that are not being had,” she says. Holt agrees CMOs need to do a better job of business-grade insight to align their own ability to deliver value. “Early on, I discovered the best way to align yourself and to create mutual understanding is to take on the task of learning someone else's language, then also take on the task of translation within the marketing function. Don't make it the CFOs challenge to learn your language, learn their language and speak it, and train as many people in your function as a marketing leader to speak the other person's language as well.” This CMO Awards podcast series is hosted by Nadia Cameron, associate publisher and editor of marketing at Mi3, plus program leader for the CMO Awards.See omnystudio.com/listener for privacy information.

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Being able to convince others is the most critical skill marketers need to possess – the whole job of marketing is to influence consumers to consider then purchase your brand, after all. But as marketers progress into senior management positions, they also need to get better at getting team members as well as executive leadership and internal stakeholders onside. In episode 2 of The CMO Awards podcast series, powered by Mi3, three leading marketing chiefs who exhibit influence in spades tell us how they’ve done it: Former Google director of marketing ANZ, Aisling Finch, Tourism Australia CMO, Susan Coghill, and Creative Australia executive director of development and partnerships and former ABC director of audiences, Leisa Bacon. For Finch, who spent 13 years with Google, advocating for the local market to global stakeholders was a daily job. Having started with an Australia-first advocacy approach, picking and choosing the metrics that told the story she wanted to tell, she switched a blunt instrument for nuanced engagement and putting herself in the listener’s shoes. “I found it actually quite a disarming strategy to almost go the opposite way of advocacy and say to people: ‘Okay, so we're 55th in population in the world, why are you even spending time with me?’ It’s almost that underdog card. But then you build a bit of credibility – you bring data, bring empathy… and you start to build a story. It's quite disarming and builds trust when you say, ‘interesting, we’re 55th in terms of population, but guess what, we’re 13th on GDP. And look at the willingness of consumers to spend on smartphones, or content,” she says. “Putting yourself in their shoes, being empathetic, and bringing in data without over advocating – I found that to be more effective.” That, and sharing the odd Tim Tam, she quips. Being honest and sharing bad news early is another must CMOs agree on. Coghill, has a “no surprises” rule she applies from team to CEO, finance team, and corporate affairs. “I joke with them I am still a Catholic school girl and feel the need to confess everything and bring everybody into the tent,” she jokes. “But it has served me well, and it has kept my colleagues well informed and able to help me when and where I've needed it.” It’s a similar philosophy for Bacon. “In media – and especially the ABC – you are so heavily scrutinised, you have to be transparent about the good and bad all the time,” she comments. “I would apply that going forward to every job I would do. Transparency builds credibility, it builds trust, but it also is just a good way of working.” Bacon adds: “You can’t actually have influence without credibility, and you need to do things to actually build credibility”. This CMO Awards podcast series is hosted by Nadia Cameron, associate publisher and editor of marketing at Mi3, plus program leader for the CMO Awards.See omnystudio.com/listener for privacy information.

Top destination executives tell you about the adventure travel opportunities they have that travel advisors can sell. They detail the places, the kinds of adventure travel experiences and how advisors can better understand what they have to offer.  Alan Fine moderates the following panel: Johanna Gonzalez, leisure sales manager, Discover Puerto Rico, www.discoverpuertorico.com Gregg Truman, head of North America, Saudi Tourism Authority, https://www.visitsaudi.com. Melanie Schenkel, Aussie specialist program manager, Tourism Australia, www.australia.com Anna Cecilia Santos, head of marketing and trade relations, Mato Grosso du Sol and Iguassu, Brazil, anna.cecilia@globalvisionaccess.com All our Insider Travel Report video interviews are archived and available on our Youtube channel (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.

Gayle Kabaker is an award-winning illustrator, writer, and visual storyteller whose work celebrates femininity and beauty in all forms. After graduating from the Academy of Art in San Francisco, she began as a freelance fashion illustrator, setting the stage for her artistic evolution.Her career took a pivotal turn in 2012 when her piece June Brides became the first of ten New Yorker covers, celebrating marriage equality. She later painted 100 portraits for Vital Voices: 100 Women Using Their Power to Empower, featured in a book and an exhibition at the Kennedy Center in Washington, D.C.During the pandemic, Gayle documented her experience through The Washington Post column Sketching My Way Through Crisis, showcasing the therapeutic power of a sketchbook practice. More recently, she painted her way around Australia in a collaboration with Condé Nast Traveler and The New Yorker for Tourism Australia.A dedicated educator, Gayle teaches workshops globally with her teaching partner Jennifer Orkin Lewis and shares her work through her online shop (gkabaker.com). Her original cover art is currently featured in a New York City exhibition celebrating 100 years of The New Yorker covers, marking yet another milestone in her ever-evolving creative journey.Tune in to the ReBloom Podcast as we share Gayle's incredible art journey!Thank You to Our Sponsors: Jet Creative and UrbanStems!· Jet Creative: A women-owned marketing firm committed to community and empowerment. Whether you're launching a podcast or building a website, Jet Creative can help you get started. Visit JetCreative.com/Podcast to kickstart your journey!· UrbanStems: Your go-to source for fresh, gorgeous bouquets and thoughtful gifts, delivered coast to coast. Treat yourself—or someone you love—with 20% off! Use code BLOOMBIG20 at checkout.Website: https://gkabaker.comInstagram: https://www.instagram.com/gaylekabakerConde Nast Traveler:https://www.cntraveler.com/sponsored/story/where-to-go-and-what-to-do-on-your-next-australian-vacation

Tourism Australia’s $12 million "Experience Australia" campaign is facing criticism for lacking excitement, as debate reignites over who should be the modern face of Aussie tourism.See omnystudio.com/listener for privacy information.

In this episode of Welcome to Cloudlandia, Dan and I explore how organizations can balance productivity with employee well-being through structured breaks and strategic planning. Dan shares insights from Strategic Coach's approach of giving employees six weeks off after three months of work, using Calgary's changing weather as a metaphor for workplace adaptability.  Looking at the British Royal Navy's history, we discuss how its organizational structure relates to modern planning methods. Dean explains his 80/20 framework for yearly planning—using 80% for structured goals while keeping 20% open for unexpected opportunities, which helps teams stay focused while remaining flexible. The conversation turns to a long-term perspective through 25-year frameworks, examining how past achievements shape future goals. Dean shares a story about the Y2K panic to illustrate how technological changes influence our planning and adaptability. We conclude with practical applications of these concepts, from cross-training team members to implementing daily time management strategies. SHOW HIGHLIGHTS We discuss the adaptability of humans to different climates, using Calgary's Chinook weather patterns as an example, and emphasize the importance of taking breaks to prevent burnout, citing Strategic Coach's policy of providing six weeks off after three months. Dean and I explore the planning strategies inspired by the golden age of the British Royal Navy, advocating for a structured year with 80% planning and 20% spontaneity to embrace life's unpredictability. Dan reflects on using 25-year frameworks to evaluate past achievements and future aspirations, noting that he has accomplished more between ages 70 to 80 than from birth to 70. We delve into the importance of discernment and invention, highlighting these skills as crucial for problem-solving and expressing creativity in today's world. Dean talks about sports salaries, noting how they reflect economic trends, and discusses the financial structure of sports franchises, particularly in relation to player salaries and revenue. We touch on government efficiency and cost-cutting measures, discussing figures like Elon Musk and Vivek Ramaswamy, and the impact of Argentina's President Milley. The conversation shifts to global trends and AI's role in the future workforce, noting the significance of recognizing patterns and making informed predictions about future technological advancements. Dean and I emphasize the importance of weekly and daily time management strategies, suggesting that structured planning can enhance both personal and professional effectiveness. Dan shares his year-end practices, including reflecting on past years and planning for the new year, while also noting his personal preference for staying home during the holidays to relax and recharge. We humorously recount historical events like the Y2K panic and discuss how technological shifts have historically reshaped industries and societal norms. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Mr Jackson, I thought I'd just give you a minute or two to get settled in the throne. Dean: Oh, you see, there you go. I'm all settled, All settled and ready. Good, it's a little bit chilly here, but not you know, not yeah it's a little bit chilly here too. Dan: Yeah, it's a little bit chilly here too. It just shows you there's different kinds of little bits. Dean: Different levels. Choose your chilly. Yeah, that's so funny, are you? Dan: in Toronto. It just brings up a thought that there are people who live in climates where 40 degrees below zero is not such a bad day. Dean: Yeah. Dan: And there are people who live in temperatures where it's 120, and that's not a too uncomfortable day. Dean: Right. Dan: So that's 160 degrees variation. If nothing else, it proves that humans are quite adaptable. I think you're right. I think you're absolutely right. Dean: That's what that shows. I use that example a lot when talking about climate change. We're very adaptable. Dan: Oh yeah, yeah, there is a place in. I looked this up because in Western Canada I think in the Denver area too, they have a thing called a Chinook, and I've actually experienced it. I used to go to Calgary a lot for coach workshops and I'd always, if it was like February, I'd always have to pack two complete sets of clothes, because one day it was 20 degrees Fahrenheit in the morning and it was 75 degrees Fahrenheit in the evening, the morning, and it was 75 degrees Fahrenheit in the evening, and then it stayed. And then it stayed that way for about two days and then it went back to, back to 20. And uh, this happens about, I would say, in Calgary, you know Alberta. Uh, this would happen maybe three or four times during the winter mm-hmm yeah, so so so there? Dean: well, there you go, so are you. Are you done with workshops therefore? Dan: yeah, yeah of strategic coach does the whole office closed down from the 20th and 20th of well yeah 20th was our party, so that was friday night. So we have a big in toronto. We have a big christmas party. You know, we have 80 or 90 of our team members and they bring their other, whatever their other is and not all of them, but a lot of them do and now we're closed down until the 6th, uh, 6th of january. That's great. Yeah, you know what? Dean: a lot of people that's 17 days, that's that's 17 days yeah that's a very interesting thing. Dan: So you know, it's like um so completely shut down as there's nobody in the office nobody, you know there's people who check packages like, okay, yeah, and they live right around the corner from the office, so they just go in and you know they check and, um, you know, and if, um, but no phone calls are being taken, it's like uh company free days. Dean: Is that what it is? Dan: yeah, there. Dean: There's no phone calls being answered, no emails being attended to, anything like that. It's all just shut down. Dan: I'm going to take a guess and say yes. Dean: Right. That's great and that's kind of you know what. One of the things that I've often said about you and the organization is that you are actually like products of your environment. You actually do what you see. Dan: We're the product of our preaching. Dean: That's exactly right Organizationally and individually. Right Organizationally and individually. And when I tell people that new hires at Strategic Coach get six weeks of three days After three months. Dan: After three months. Yeah, yeah, yeah, they don't get any free days for the first three months, but you know, and they pass the test, you know they pass the test. Then in the first year year, they get six weeks, six weeks, yeah, and it's interesting, right? Dean: Nobody gets more. Right, everybody gets six weeks. Dan: Shannon Waller, who's been with us for 33 years. She gets her six weeks and everybody else gets their six weeks, and our logic for this is that we don't consider this compensation OK right, we do it for two reasons so that people don't burn out. You know they don't get, you know they they're not working, working, working, in that they start being ineffective, so they take a break. So they take a break and we give a one month grace period in January If you haven't taken your previous six weeks for the year before. You can take them during January, but you can't carry over. So there's no building up of three days over the years. Right, yeah, if you have, if you don't take them, you lose them. And but the other thing about it that really works one, they don't burn out. But number two, you can't take your free days in your particular role in the company, unless someone is trained to fill in with you so it actually it actually pushes cross training, you know. So in some roles it's three deep, you know they, yeah, there's three people who can do the role, and so you know you know, we've been at it for 35 years and it works yeah, oh, that's awesome dan I was curious about your you know. Dean: Do you have any kind of year end practices or anything that you do for you know, preparing for the new year, reflecting on the old year, do you do anything like that? Dan: I'd probably go through a bottle ofish whiskey a little bit quicker during that period that's the best I'm. I'm not saying that that's required, but sometimes exactly, just observation. Yeah, uh-huh you know, knowing you, like you know you right, yeah, yeah, not that it's noticeable you know I try to not make it noticeable. Uh, the other thing, the other thing about it is that we don't go away for the holidays. We we just stay put, because babs and I do a lot of traveling, especially now with our medical our medical journeys, uh and uh. I just like chilling, I just like to chill. I know, you know I I'm really into, um, uh, historical novels. Right now dealing with the british navy, the royal navy around 1800. So the golden age of sailing ships is just before steam power was, you know, was applied to ships. These are warships and and also before you know, they went over to metal. The boats started being steel rather than wood. And it's just the glory period. I mean, they were at the height of skill. I mean just the extraordinary teamwork it took to. You know just sailing, but then you know battles, war battles and everything Just extraordinary. This is cannons right, yeah. These were cannons, yeah, extraordinary, this is cannons, right? Yeah, these are cannons, yeah, and the big ones had 120 cannons on them, the big ships, right before the switchover, they just had this incredible firepower. And the Brits were best, the British were the best for pretty well 100, 150 years, and then it ended. It ended during the 1800s. Midway through the 1800s you started getting metal steam-powered ships and then it entirely changed. Yes, yeah, but back to your question Now. You know I do a lot of planning all the time. You know I do daily planning, weekly planning, quarterly planning. I call it projecting. I'm projecting more than planning. The schedule is pretty well set for me. I would say on the 1st of January, my next 365 days are 80% structured already. Dean: Yes. Dan: Yeah, and then you leave room for things that come up. You know, one of the things I really enjoy and I'm sure you do, dean is where I get invitations to do podcasts and we tell people you got to give us at least 30 days when you make a request before we can fill it in. But I've had about, I think during 2024, I think I had about 10. These weren't our scheduled podcasts with somebody these? Were. These were invitations, and yeah. I really enjoy that. Dean: Yeah, I do too, and that's kind of a I think you're. This is the first year, dan, that I've gone into the year, going into 2025, here with a 80% of my year locked, like you said. Like I know when my Breakthrough Blueprint events are, I know when my Zoom workshops are, I know when my member calls are, all of those things that kind of scaffolding is already in place right now. And that's the first. You know that's the first year that I've done that level of planning ahead all the way through. You know, going to London and Amsterdam in June and Australia in November and get it the whole thing, having it all already on the books, is a nice that's a nice thing, and now I'm I'm really getting into. I find this going into 2025 is kind of a special thing, because this is like a, you know, a 25 year. You know, I kind of like look at that as the beginning of a 25 year cycle. You know, I think there's something reflective about the turn of a century and 25 year, you know the quarters of a century kind of thing, because we talk about that 25-year time frame, do you? You're right now, though you are five years into a 25-year framework, right, in terms of your 75 to 100, was your 25? Yeah, my guess, my yeah, I didn't. Dan: I didn't do it on that basis I know I did it uh, uh. Um, I have done it that way before, but now it's I'm just uh 80 to 100, because 100 is an interesting number. Dean: Yes. Dan: And plus I have that tool called the best decade ever. Dean: Yeah. Dan: And so I'm really focused just on this. 80 to 90, 80 years old, and when I measured from 70 to 80, so this was about two years before it was two months before I got to my 80th birthday. I created this tool. And I just reflected back how much I'd gotten done. Dean: 70 to 80. Dan: And it occurred to me that it was greater than what I'd gotten done 70 to 80. Dean: Yeah, and it occurred to me that it was greater than what I had done from birth to 80. Dan: Birth to 70. Dean: Birth to 70. Yeah, yeah, yeah. Dan: So I had accomplished more in the last 10 years and I used two criteria creativity and productivity like coming up with making up more stuff. And then the other thing just getting lots of stuff done, and so I've got that going for 80 to 90. And it's very motivating. I find that a very motivating structure. I don't say I think about it every day, but I certainly think about it every week. Dean: That's what I was very curious about. I was thinking this morning about the because this period of time here, this two weeks here, last two weeks of the year, I'm really getting clear on, you know, the next 25 years. I like these frameworks. I think it's valuable to look back over the last 25 years and to look forward to the next 25 years. And you and I've had that conversation like literally we're talking about everything. That is, everything that's you know current and the most important things right now have weren't even really in the cards in 2000. You know, as we were coming into you, know, we all thought in 1999, there was a good chance that the world was going to blow up, right y2k. Dan: Everybody was uh some of us did. Dean: I love that but you know, it just goes to show. Dan: Yeah, I thought it was uh right yeah, there was this momentary industry called being a y2k consultant you know computer consultant and I thought it was a neat marketing trick. The only problem is you can only pull it off once every thousand years. Dean: Oh yeah. Dan: Yeah, but there was vast amount. I mean all the big consulting, you know, mckinsey and all those people. They were just raking in the money you know they were out there, All those people they were just raking in the money. Dean: You know they were out there. You know, I think probably the previous five years. Dan: It was probably a five year industry you know they probably started in 1995, and they said oh, you don't realize this, but somebody didn't give enough room to make the change. You know every computer system in the world is um, we forgot to program this in. They're all going to cease to. They're going to cease to operate on. Yeah and then. But all you had to do is watch new year's from australia and you knew that wasn't true, do? Dean: you know what? Uh, yeah, jesse, uh, jesse dejardin, who I believe you met one time, used to work with me, but he was the head of social for Australia, for Tourism Australia. Yeah, and when the world I don't know if you remember in 2012, the world was supposed to end, that was, uh, yeah, a big thing and uh so, that was that, wasn't that? Dan: uh, it was based on a stone tablet. Dean: That they found somewhere. South America, south America, yes, it was yes, peruvian it was uh, that's right, I think it was? Dan: I think it was the inca inca account yeah, yeah mayan or inca calendar. Dean: That's what it was, the mayan calendar. Dan: That's what it was ended in 2012. Yeah, and so jesse had the foresight it actually ended for them quite a bit earlier oh man, it's so funny. Yeah, you don't get much news from the mayan, no, no you say like when they created that mayan calendar. Dean: They had to end it sometime. Would you say something like that listen, that's enough, let's stop here, we don't even keep going forever. Dan: You know what I think the problem was? I think they ran out of stone I think you're probably right. Dean: They're like this is enough already. Dan: They got right to the edge of the stone and they said well, you know, jeez, let's go get another. Do you know how much work it is to get one of these stones? That? Oh yeah, chisel on yeah yeah. Dean: so jesse had the uh, jesse had the foresight that at midnight on Australia they're the first, yeah, to put the thing up. So once they made it past, they made a post that said all it said was we're okay. Dan: We're okay. Dean: You know, it was just so brilliant. You know we're okay. Dan: You know the the stuff that humans will make up to scare themselves oh man, I think that that's really along those lines. I just did a perplexity search this morning yeah and uh. For those who don't know what perplexity is, it's an a really a very congenial ai program and I put in um uh uh 10, um crucial periods of us history that were more politically polarized and violent than 2024. Dean: Okay. Dan: And you know, three seconds later I got the answer and there were 10. And very, very clearly, just from their little descriptions of what they were, they were clearly much more politically polarized and violent than they are right now. Yeah, the real period was, I mean the most. I mean Civil War was by far. Dean: Of course. Dan: Civil War, and. But the 1890s were just incredible. You had, you had a president. Garfield was assassinated in the 90s and then, right at 1991, mckinley was. So you had two presidents. There were judges assassinated, there were law officials, other politicians who were assassinated. There were riots where 200 people would die, you know, and everything like that. And you know, and you know, so nothing, I mean this guy, you know, the CEO of UnitedHealthcare gets shot on the street and everybody says, oh, you know, this is just the end. We're tipping over as a society. And I said nah nah, it's been worse tipping over as a society and I said nah, nah, there's been worse. Dean: Yeah, I think about uh. Dan: I mean you know you remember back uh in the 70s, I remember you know I mean in the 60s and 70s assassination attempts and playing yeah, well, they're hijacking. Yeah, there were three. You had the two Kennedys and Martin Luther King were assassinated within five years of each other. I remember the 60s as being much more tumultuous and violent. Yeah it seems like. Dean: I remember, as I was first coming aware of these things, and I remember, as I was first coming aware of these things, that you know remember when. And then Ronald Reagan, that was the last one, until Trump, that was the last actual attempt right, yeah, yeah, yeah, yeah. Dan: You know one thing you got to say about Trump. Dean: Tell me. Dan: Lucky, he's very lucky. Dean: Yes, but in a good sense lucky, no, no, I mean that I think luck is very important. Dan: Luck is very important, you know but, he's lucky, and his opponents, you know. I mean he had Hillary and you know, that was good luck, and Joe turned out to be good luck. You know, Joe Biden turned out to be good luck. And then Kamala was. I mean, you couldn't order up one like that from Amazon and have it delivered to you? Oh man, yeah, I mean, yeah, that you know. And, uh, you know, I mean, you know, the news media were so, uh, bought in. You know that it was like, oh, this is going to be really close. This is, oh, you know, this is going to be razor thin. We may not know for days what the election is. And when Miami-Dade went to Trump, I said it's over. Miami-dade's been Democratic since, you know, since the 70s. You know, Miami-Dade. Dean: And. Dan: I said if Miami-Dade this is like the first thing in this is, like you know, when they start eight o'clock I think it was seven o'clock or eight o'clock. Dean: I'm not sure Eastern. Dan: And they said Miami-Dade has just gone to Trump and I said that's over, I went to bed at nine o'clock. I went to bed at nine o'clock oh man. That's so funny. Yeah, but that's the news media. You know they got, so bought into one side of the political spectrum that they, you know, they were, you know, and I think what Elon is introducing is a medium that's 50-50. You know, like they, they've done surveys of x. You know who, yes, seems to be. You know, it's like 50-50. It's 50 um republican, 50 democratic or 50 liberal, 50 conservative, whatever you know. Uh, you want to do about it, but I think he's pioneering a new news medium oh for sure. Dean: I mean. Well, we've seen, you know, if you look at over the last 25 years, that you know we've gone from nobody having a voice to everybody, everybody having a voice. And I mean it's absolutely true, right Like that's the, that's the biggest. I think that's the. I guess what Peter Diamandis would call democratization, right Of everything. As it became digitized, it's like there's nothing stopping, there's no cost, there's no cost. Dan: There's no cost. There's no cost and there's nothing stopping anybody from having a radio station or having a television station or, you know, magazine, like a newsletter, or any of that thing we've got. In all the ways, it's completely possible for every human to meet every other human. Here's a, here's a question. Uh, I have and uh, I I don't know how you would actually prove it. So it's uh just a question for pondering do you think that the um people were just as crazy before they had a voice as they are after having the voice, or is it having the voice that makes them crazy? Dean: I think it's having access to so many convincing dissenting or, uh, you know voices like I'm talking about the person who's the broadcaster you know they weren't a broadcaster 25 years because there wasn't a medium for doing. Definitely, uh, I think there's definitely a piling on, yeah, of it that I think that you know. If you think about your only access to crazy opinions and I say crazy with air quotes it is was somebody you know in, uh, in your local environment. It's like you remember even in toronto, remember, they had speakers corner. Uh, yeah, sydney tv had speakers corner where you could go and down on uh down on uh cane street queen street down on queen and john queen and John Queen and John Street. I lived about three plus. Dan: Yeah, you never paid any attention to them. I mean you, I just made sure I was on the other side of the street walking, so they wouldn't, try to engage me you know and uh and uh, yeah, so I. So having the capability uh has its own bad consequence, for for some people, yeah, I think so, because the um, you know, I mean you and I couldn't be crazy like this, like we're doing right now. Dean: We couldn't have been crazy like this 25 years ago, but we would have had to just do it together at table 10,. Just yeah, just talk, that's all it is we just let everybody else now hear it? Come listen in. Dan: I don't think we're crazy. I think we're the height of sanity. I think we're the height of sanity. Dean: I do too, Absolutely. Yeah, it's so, but I do. I definitely think that that's that's one of the things is that it's very it's much more difficult to discern. Discernment is a is a big. You need discernment in this, in this period more than ever probably do you have that in your working genius? Dan: do you have that in your working genius? Dean: yeah, that's my number one thing discernment. I think we're the same, yeah invention and discernment which which is first. Dan: Mine is invention and discernment. Dean: Okay, so mine is discernment and invention. And it's an interesting. Chad Jenkins has been asking this. He's been kind of exploring with people what he calls their perpetual question, like what's the constant question? That is kind of like the driving question of what you do. Dan: Do you know yours? Dean: I do. I think, in looking at it, mine is what should we do? Dan: I know, what mine is, what's yours? I wonder how far I can go. Dean: I wonder how far I can go. I like that. Dan: I've had that since I was 11 years old. Dean: Yeah, yeah, that's really. It's very interesting, right like I look at it. That, uh, you know, there were years ago, um, there was a guy, bob beal, who wrote a book called uh, stop setting goals if you'd rather solve problems or something. And so I think I'm, I am a problem solver. Simplifier, you know, as I learn all the layers about what I am, is that I'm able to I just think about, as my MO is to look at a situation and see, well, what do we need to do? Right, like, what's the outcome that we really want? Right, like, what's the what, what's the outcome that we really want, and then go into inventing the simplest, most direct path to effectively get that outcome and that's the driver of, of all of the uh things you know. so I'm always. I think the layer of I think it's a subtlety, but the layer of discernment before inventing, for me is that I limit the inventing to the as a simplifier, you know, and I think you as a, you know I'm an obstacle bypasser, a crusher, uh-huh, uh, no, I I just say, uh, what's the way around this? Dan: so I don't have to deal with it. Dean: Yeah, yes and uh, yeah and uh I can't tell you that you that that progression of is there any way I could get this without doing anything, followed by what's the least that I could do to get this. And then, ok, is there, and who's the person? Dan: who's the person that can do it? Now I tell you, I've already thought about that 10 times this morning. Dean: It's a constant. Dan: It's right there. It's right there. It's a companion. And I sit there and you know, for example, you get caught in a situation where you have to. You know you have to wait, you know like you have to wait and I asked myself is there any way I can solve this without doing nothing? And I said yes, you have to just be patient for 10 minutes. Ok, I'm patient for 10 minutes. You know, oh, right, yeah, yeah you know, yeah, I experienced that a lot at Pearson Airport. Oh, yeah, right, yeah, yeah. Dean: Right, yeah, yeah, for sure, there's a lot of travel shenanigans, but I think, when you really look at, I think just it's fascinating what shifting your, shifting your view by an hour can do in travel. Oh, yeah, yeah. Like, if your target is to arrive three hours, yeah, you start the process one hour earlier than you would normally. There's so much, so much room for margin, so much. Dan: Uh, it's so much more relaxing, you know yeah, it takes us anywhere from uh 40 minutes to an hour to get to Pearson from the beach. Dean: Yeah. Dan: And so we leave three hours before the flight time three hours. And we're there and actually the US going to the US. They have a nice on one side. They've got some really really great um seating arrangements, tables and everything and uh, I really like it. I like getting there and, yes, you know, we starbucks is there, I get a coffee and yeah, you know I sit there and I'll just, uh, you know, I'll read my novel or whatever, or you know I have my laptop so I can work on it. But my killer question in those situations is it's 1924, how long does this trip take me? That's the best right. Dean: Yeah, or if that's not good enough 1824. Right, exactly. Dan: Right, exactly yeah. Dean: I just think. I mean, it's such a, would you say, dan, like your orientation, are you spending the majority of your time? Where do you, where do you live mentally, like? How much time do you spend reflecting on or, you know, thinking about the past, thinking about the future and thinking about right now? Dan: well, I think about the past, uh, quite a bit from the standpoint of creating the tools, because I don't know if you've noticed the progression like over the year, almost every tool has you say well, what have you done up until now? you know, and then your top three things that you've done up until now. And then, looking ahead, you you always brainstorm. That's a Dean Jackson add-on that I've added to. All the tools is brainstorming. And then you pick the top three for the past up until the present. And then you brainstorm what could I do over the next 12 months? And then you pick the top three. But the past is only interesting to me in terms is there a value back there that I can apply right now to, uh, building a better future? Dean: you know, I don't. Dan: I don't think I have an ounce of nostalgia or sentimentality about the past you know, or yearning, you know you don't want. No, I get you know, especially especially now you know it's uh. The boomers are now in their 70s. And I have to tell you, Dean, there's nothing more depressing than a nostalgic baby boomer. Dean: Yeah, back in our day, You're right. Dan: Yeah, that's back in the day, back in your day, you were unconscious. Yeah right, yeah, right, yeah, and I really I noticed it happening because the first boomers started to be 65. So 46, 46 and 65 was the 2011. They started to, you know, they crossed the 65 year mark and I started noticing, starting yeah, oh boy, you know, I'm really spending a lot of time with the people I graduated from high school with and I said, oh yeah, that's interesting, why haven't you seen them for 40 years? Right, yeah, yeah, I went to a 25-year graduation reunion, yeah, so I graduated in 62, so that was 87. And I went back and we had clients here and I told people you know, I'm going back for a high school reunion. I got back and there was an event, a party, and they said, well, how was that? And I said nobody came. None of them came. And he says you had a reunion and nobody came. I said no, they sent a bunch of old people in their place. You know they were talking about retirement. I only got another 20 years to retirement. I said, gee, wow, wow, wow I can't believe that. I mean, if you haven't seen someone for 50 years, there was a reason. Dean: Yeah, absolutely. I just look at these. You know I graduated in 85. So 40 years this year that just seems impossible, dan, like I just I remember you know so clearly. I have such clarity of memory of every year of that you know the last 40 years, that you know the last 40 years, but you know it's. It's a very. What I've had to consciously do is kind of narrow my attention span to the this. What I'm working on is getting to more in the actionable present kind of thing. You know more in the actionable present kind of thing, you know, because I tend to, I mean looking forward. You know if you, it's funny we can see so clearly back 25 years, even 40 years. We've got such great recollection of it. But what we're not really that great at is projecting forward, of looking forward as to what's the next 25 years going to look like. Dan: Well, you couldn't have done it back then either? Dean: then either, and that's what I wondered. So you, I remember, uh, you know, 25 years ago we had we've talked about the um, you know the investment decisions of starbucks and berkshire hathaway and procter and gamble. Those were the three that I chose. But if on reflection now, looking back at them, I could have, because they were there. I could have chosen Apple and Google and Amazon. They would have been the, they would have been eclipsed, those three. Dan: Yeah, but you did all right. Dean: Yeah, absolutely no. No, here's the thing. Dan: The big thing isn't what you invested in, it's what you stayed invested in. Yes, it's moving around. That kills your investment. We have whole life insurance, which is insurance with cash value. It's been 30 years now and the average has been 7% per year for 30 years now and the average has been 7% per year for 30 years. Yeah, I mean, that's interest. I mean interest. So it's not a capital gain, it's just interest. Dean: I was just going to say, and you can access the money. Dan: It's like a bank. It's like your own personal bank. We have an agreement with one of the Canadian banks here that we can borrow up to 95% against the cash value, and the investment keeps on going you just took out a loan. It doesn't affect the investment. What's his name? Dean: Morgan H morgan household. Dan: He talks about that. Yeah, he said it's the movement that uh kills you. Yes, he says, just find something you know you know, government bonds are good over 25 years. I mean people say yeah but I could have gone 100. Yeah, yeah, yeah, yeah, yeah, yeah. But you have to think about it. This way, you don't have to think about it. Right yeah that was the Toronto real estate. Toronto real estate, you know, geez yeah. Dean: Yeah, you're right, do you? Dan: know what the average price of a single detached is in GTA right now? I don't know. It's over a million dollars. Yeah, it's about 1.2, 1.4. That's a single detached, I'm not talking about a big place? No, no exactly. Dean: Just a three-bedroom, two-bed single-family home Too bad single family home. I remember when I was starting out in Georgetown the average price of that million dollar bungalow now is like a staple was a bungalow that was built in the 50s and 60s three bedroom, 1,200 square foot. Three bedroom brick bungalow uh, was on a 50-foot lot. Was uh a hundred and sixty five thousand dollars, yeah, and it was so funny, because now it's two uh, probably, uh, georgetown. Georgetown is a very desirable place, yes, and so, uh, when you look at the, I remember carol mcleod, who was in my office. She'd been in real estate for you know, 20, 20 years when, uh, when I joined the office and she remembers thinking when, the price of a prince charles bungalow there was a street called prince charles in, uh, georges, it was kind of like the staple of the uh, the like the consumer price index, bread basket kind of thing when a, uh, when a prince charles bungalow went for $100,000, she thought that was the end of the world. That that's like. This is unsustainable $100,000 for a house. Who's got that kind of money? How are people gonna be able to sustain this? I just think, man, that's so crazy, but you think about it. Do you remember when Dave Winfield got a million-dollar contract for baseball? Dan: Oh yeah. Dean: What an amazing thing. That was the million-dollar man. It's crazy. Now you know. Dan: Yeah, you know, it's really interesting If you take the salaries, let's say the Yankees right now the. Yankees, ok, and you know they're there. You know they have some huge, huge, huge contracts, you know, I think I'm trying to think of the biggest one. Dean: Well, aaron Judge, you know, is like three, three hundred and twenty million judge, you know is like three, 320 million, you know, and uh, but the guy in LA just you know, 700 million yeah, 760, 760 and Soto Soto with the mats. Dan: He just I think his is around 702 and uh and everything and people say this is just unsustainable. If you add up all the salaries of, you know, the yankees, their entire team, you know um, uh and, and average it out against what the market value of the yankees is. Yeah, you know, like this total salary. Dean: The average is exactly the same as it was 70 years ago and that's the thing people don't understand, that these salaries are based on collective bargaining and the basketball, for instance, half of the money goes to the players. So half of all the revenue from tickets and TV and media and merchandise, all of that stuff, half of the money that the organization makes, has to go to the players. And so on a basketball team they have maybe 12 players who are getting all of that money. Dan: You know, so that see the basketball players get I think it's 15, I think they have 15 now. 15, now 15 players. Dean: Yeah, yeah, yeah so you look at that and it's like, uh wow, now collectively they have to be within their, their salary cap or whatever is, yeah, 50, 50 percent of their revenue. But I mean it's kind of, uh, it's market value, right, it's all relative, yep yep, yep, yeah, and all the owners are billionaires. Dan: You know, they're. They mostly use it for a tax write-off, I mean that's yeah, yeah, yeah I have to tell you talk about tax write-off. About three blocks from us here in the beaches in Toronto, there's an Indian restaurant that's been there for about two years and every night we come by it on the way back from the office and I've never seen any customers. I've never once if I pass that restaurant and this is during business hours. I've never seen, I've never once if I pass that restaurant and this is during business hours yeah I've never. I've never seen it and I said I got a feeling there's some money laundering that's crazy. Dean: It's like I I look at the um, I'm trying right now, and this this next couple of weeks. One of the things I'm really gonna uh reflect on is kind of looking forward. I think about I did this with our realtors. I created an RIP for 2024. So RIP meaning reflection on what actually happened in the last year for you how many transactions, how much revenue, how much whatever came in. And then inflection, looking at what is it right now, where are you at and what trajectory is that on right? If you're looking, what are the things that you could make a change on? And then projecting projection into 2025. And I realized you know part. One of the things I said to the people is you can't same your way to different, that's, you can't save your way to different. I mean that's really if you're thinking that something different is going to happen. Something different has to take place. Dan: You can't crazy your way to normal either. Dean: Exactly. Dan: Yes, yeah, yeah, yeah, it's really. It's really. Yeah. I think you know that Morgan House book. We gave it out. We gave it out. I have to check on that. I put in a request for that. I don't know if it went out, you know, but he's just I. I told joe he should have him as a speaker at the national the annual event yeah, yeah, I think it'd be good. I mean because joe's really, really, really got to hustle now, because he uh really established a new standard for who he has. But yeah, I was just looking at an article this morning because it reminded me of who Joe had. He had Robert Kennedy and Jordan. Peterson and Tucker Carlson, tucker Carlson, yeah. Dean: And it was great. Dan: It was great. And then I was thinking about the role that elon musk is playing in the us government. There's no precedent for this in us history, that you have a person like that, who's just brought in with somebody else, vivek ramaswamy and uh, they're just given a department of government. Dean: A department of government oh, did I miss a vivek uh appointment. Was he appointed to something? Dan: no, he's, he's appointed with uh, with um with uh, elon, oh, I see, okay, yeah. Yeah, it's called the department of government efficiency right okay, uh, which may be a contradiction in terms, but anyway, but they're hiring people, but the people they hire don't get any salary. You have to volunteer, you have to volunteer to work. So you got to have, you got to be well funded to work there. You know you got to. I mean you got to be living off your own savings, your own investments, while you're there. You know you got to. I mean, you got to be living off your own savings your own investments while you're there. But I was thinking because we've been observers now for 13, actually just a year of President Milley in Argentina and he's cut government costs by 30% in one year. Dean: Wow, yeah there's interesting stuff. Dan: He eliminated or really cut 12 departments. Nine of the departments he just got rid of you know the one, you know they have departments like tuck you in safely at night, sort of that had about that, had about 5000 employees, you know, and you know, and send letters to your mom let her know you know that sort of department, but they were just creating employment, employment, employment where people didn't really have to work, and he got rid of seventy five thousand federal employees in a country of forty Forty six million. Forty six million, he got rid of seventy five thousand. Well, in the US, if they did equal proportions, we're about 350, so 46, that's about seven, seven, eight times. That would get rid of 550,000. I think it's doable, yeah. Dean: I mean that's fascinating and we don't get access to that right. You sought that out and you only came into contact with that because you're a frequent traveler to Argentina. Yeah, Argentina, and it feels better, yeah, and it feels better. Dan: We were noticing because we hadn't been there since March and we were there right at the end of November. We were there right at the end of Thanksgiving. We were actually American Thanksgiving. We were that week, we were down there and the place just feels better. You can just feel it there, there, and the place just feels better. You can just feel it. There is uh, you know, and uh, you know, and there's a real mood shift, you know, when people just feel that all this money is being, you know, confiscated and paid to people who aren't working. You know that yeah it doesn't feel good. Doesn't feel good, then there's Canada, then there's Canada. Dean: Right. Dan: Yes. Dean: It's great entertainment, I'll tell you. Well, you know it's funny. I don't know whether I mentioned last time, the guy from El Salvador, what he's done in since being elected. You're a young guy, I think he was elected at 35 or 37. And he's completely turned around the crime rate in El Salvador by being 100%. Dan: You just have a 50,000 convict prison. Well, that's exactly right, yeah, yeah. And that's the thing. Dean: It's like lock him up. That's the thing. Dan: He's like led, and they guard themselves. It's a self-guarding prison. Dean: Is that right? I didn't know that. No, no, I'm just kidding, I'm just playing on your theme. Dan: Right right, right'm just kidding, I'm just playing on your thing. Dean: Right, right, right, yeah, yeah. Well, that would be the combination, right, self-guarding. That would be the most efficient way to have the situation. Dan: Yeah, yeah, yeah yeah. Dean: But it is amazing what can happen when you have a focus on one particular thing. Dan: Well, you know what it is. I think partially and Peter Zion talks about this that, generally speaking, the way the world has been organized, during the 20th century the US really didn't pay much attention to South America, latin America at all, and never has you know the. United States never has, because they've been east and west, you know it's either Europe or it's Asia. But now that the US has decided that they're going to be very discerning about who gets to trade with them they're very discerning about who gets the benefit of US protection and everything else All of a sudden, the South Americans are getting their houses in order which they haven't been. It's been a century of mostly really bad government in Latin America. Now they're all getting things in order so that when the US looks south, they're front of the line. The only thing that the US really paid any attention to was Cuba Cuba's like a piece of meat. Dean: You can't yeah. Dan: The only thing that the US really paid any attention to was Cuba. Yes, right, cuba's like a piece of meat you can't get out of your teeth. For the United. States and your tongue is going crazy, trying to get that piece of meat out of you. It's just been sort of an annoying place, it's just been sort of an annoying place. Dean: Yeah, this is, I think when you look at you know Peter Zions stuff too. If you think about definitely the trend over the next 25 years is definitely more. Dan: I think it's trend lines are really almost eerily accurate. The one thing he doesn't understand, though, is US politics. I found that he doesn't have a clue about US politics. He's a Democrat. He told me he was a Democrat. I spent it. He came and spent a day at Genius, yes, and he said that he was a Democrat. He's an environmentalist, and you know, and you know, and. But he says but I can also do math, you know, he says I can do math so you can see what, which direction the numbers are going in. But he, I mean right up until a week before the election, he says Kamala is going to take it, Kamala is going to take it. You know and everything like that. So he didn't. He didn't have any real sense of the shifts that were going on voter shifts that were going on. I mean Trump went in and almost every county. There's 3,000 counties in the United States and he didn't go backwards in any of the counties, he went up in every county. Dean: Oh, wow, that's interesting so you didn't lose anything. Dan: That's really widespread. I mean, there isn't 3,001. There's just 3,000. Yeah, and he went up. It was just as it was. Like you know, it was like the tide came in. I think I've never seen in my lifetime, I've never really seen a shift of that proportion. And I wonder, you know, you look at over the new political establishment. Well, this isn't my thought George Friedman, who was Peter Zion's, because the political establishment in the United States, in other words, where the proportion of the votes are, is going to be working class. It won't be highly educated you know, professional people. For one thing, ai is really feeding. You know, if you have somebody's making $30,000 a year and somebody else is making $100,000 a year, which job would you like to eliminate to economize? Dean: Right, yeah, yeah, you look at the. That's one thing I think we, like I, look at when I am thinking about the next 25 years. I think about what are the like there's no way to predict. There was no way in 1999 to predict YouTube and Facebook and the things that are TikTok, you know, or AI, all of that impact right. But I think there. But, like I said, there was evidence that if you were, if you believe, guessing and betting, as you would say, you could see that the path that Amazon was on made sense and the path that Apple was on and the path that Google was on, all are ai for certain. Like that dna, all the like the things that are that we're learning about stem cells and genetics, and all of that kind of stuff. And Bitcoin, I guess, right, digital currency, crypto, you know everything. Just removing friction. Dan: Yeah, I think the whole blockchain makes sense. Yeah, yeah, you know. I mean I think the thing in the US dollar makes sense. Yeah, $1.44 yesterday. It's up 10 cents in the last eight weeks. Wow, yeah, I think when you were there in September it was $1.34, probably $1.34. Dean: Now it's $1.44. Oh, that's great yeah, yeah. Dan: And yeah, so yeah, I mean the ones that I mean. People say, well, bitcoin, you know Bitcoin is going to become the reserve currency. I said there's 21 million of them. It can't become the reserve currency. Dean: Right right. Dan: There is no currency that can replace the dollar. Dean: You know, it's just. Dan: And still have a livable planet. Dean: Mm-hmm, anyway, we've covered territory. Dan: We've covered territory today. Dean: We have Holy cow. It's already 1203. Dan: That's amazing. We covered a lot of territory. Dean: We really did. Dan: But the one thing that is predictable is the structure that you can put onto your schedule. That is predictable. Dean: You know, I have one. Dan: I have a thing I hadn't talked to you about this, but this is something I do is that when I start tomorrow, I look at next week, ok, and I just look at and and I just get a sense and then I'll put together some changes. I'd like Becca Miller she's my high beams into the future and she does all my scheduling and so I'll notice that some things can be rearranged, which if I got to next week I couldn't rearrange them. But I can rearrange them on Monday of this week for next week. Dean: But I I couldn't do it on. Dan: Monday of next for that week. So more and more this this year. Um, every uh Monday I'm going to look at the week uh, not this week, but the week ahead and make changes. I think, I bet there's uh, you know, like a five to 10% greater efficiency. That happens just by having that one habit. Dean: Yeah, dan, I'm really getting down to, I'm looking at and I do that same thing. But looking at this next, the 100 hours is really from. You know, hours is really from Monday morning at eight o'clock till Friday at noon is a hundred hours and that to me, is when everything that's the actionable period, and then really on a daily basis, getting it to this, the next 100 minutes is really that's where the real stuff takes place. So anyway, I always love the conversations. Dan: Yep, back to you next week. Yes, sir, have a great day. I'll talk to you soon. Dean: Bye, okay, bye.

Jason Edwards - Icebergs to Iguanas: Photographic Journeys Around the World. This is episode 733 of Teaching Learning Leading K12, an audio podcast. National Geographic's Jason Edwards has been at the forefront of natural history photography for more than three decades. His image portfolio ranks among the largest of any photographer in the Society's long history. Based in Melbourne Australia, a passion for wildlife and the environment has been with him over his extensive career that began as a zookeeper at the Zoological Board of Victoria. Jason has since been recognized globally for his contributions to Science, the Environment, and the Arts.    Jason's accolades within the photographic industry stretch over 25 years and include among others; two times winner of the Eureka Prize for Science Photography, four times winner of Communications Art Photography Annual, two times winner of the ProMax Golden Muse, POYi Pictures of the Year International, and Travel Photographer of the Year. He was awarded the Australian Geographic Society Pursuit of Excellence Award and also honored as one of the world's ‘100 Photography Heroes' by Professional Photographer Magazine, London.    Through his commissioned assignments and as the face of National Geographic Channel's Pure Photography, Jason has taken his story telling to televisions and streaming networks in dozens of countries and to every continent. His imagery has appeared in hundreds of publications including National Geographic Magazine, BBC Wildlife, Australian Geographic, Sports Illustrated, Conde Nast Traveler, and The New Yorker.    Jason is the author and photographer of Icebergs to Iguanas, a large format series of books illustrating his National Geographic imagery. He also authored and photographed science education books for the children's education market, and his imagery has appeared on everything from environmental campaigns to Hollywood blockbusters.    As a leader and mentor, Jason has worked with photographers of all levels, instructing them in the art of storytelling and how to find and translate images. He has spent years providing rich and entertaining experiences; working in partnership with organizations and individuals; guiding participants both on private expeditions and as one of National Geographic's most sought experts.   The Conservation Photographers (ILCP) is an organization that utilizes the power of photography to educate and inspire people globally about conservation issues. Jason is an Associate Fellow of the ILCP and uses his lens to narrate and highlight issues affecting wildlife, the environment and indigenous communities. Jason holds an Honours Degree in the Bachelor of Applied Science in Scientific Photography and tertiary qualifications in the Animal Sciences.   Jason is an ambassador for both Tourism Australia, and Sustainability Victoria, he is a Friend of the Australia Museum, and a coveted keynote speaker. Drawing upon his skills as an environmentalist, animal scientist, documentarian and National Geographic stalwart, Jason is an entertaining and insightful raconteur, championing natural history and the art of photography. In addition, he is the host of Snap Happy the Photography Show, which airs nationally across Australia.   Jason's Fine Art Prints are archived in private collections around the world and have been exhibited internationally including the USA, United Kingdom, Canada, Australia and Europe, where National Geographic presented his compelling imagery of Alang at the prestigious Visa Pour L'Image Photojournalism Festival. Our focus today is his amazing book - Icebergs to Iguanas: Photographic Journeys Around the World. Wow!!! What an amazing book, conversation, and life! Jason is Incredible!!! Thanks for listening! Please share! Before you go... You could help support this podcast by Buying Me A Coffee. Not really buying me something to drink but clicking on the link on my home page at https://stevenmiletto.com for Buy Me a Coffee or by going to this link Buy Me a Coffee. This would allow you to donate to help the show address the costs associated with producing the podcast from upgrading gear to the fees associated with producing the show. That would be cool. Thanks for thinking about it.  Hey, I've got another favor...could you share the podcast with one of your friends, colleagues, and family members? Hmmm? What do you think? Thank you! You are AWESOME! Connect & Learn More: www.jasonedwards.co https://www.nationalgeographic.com/expeditions/experts/jason-edwards/ https://www.instagram.com/jasonedwardsng/?hl=en https://www.facebook.com/jasonedwardsng/ https://au.linkedin.com/in/jason-edwards-8926261 https://www.amazon.com/Icebergs-Iguanas-Photographic-Journeys-Around/dp/0648818500 Length - 01:13:15

How top destinations cater to the family market with suggested tours, itineraries, hotels, activities and more. We examine in depth what these countries have to offer for family travel and how travel advisors can sell them here on Virtual Roadshows-Selling Family Vacations. Moderated by Alan Fine, chief multimedia officer of Insider Travel Report, this panel features Melanie Schinkel, Aussie specialist program team leader for Tourism Australia; Kristin Carlson for Tourism Exchange Japan; Art Jimenez, executive director of tourism for Visit Reno Tahoe; and Vivian Salazar, director for Baja California Tourism Board. All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.  

G'day! Kängurus, Koalas und der Ayers Rock... reichen diese Highlights um Australien-Skeptiker Andy Janz zu überzeugen, nach "down under" zu reisen? In der neuen Folge von "HIN & WEG: der Reisepodcast mit Sven Meyer und Andy Janz" ist Eva Seller, General Manager Continental Europe von Tourism Australia zu Gast. In dieser animierten Folge erzählt sie warum Australien so viel mehr als Känguru-Klischees zu bieten hat und warum sie sich schon vor Jahrzehnten in das Land auf der anderen Seite des Globus verliebt hat. Und das hat tatsächlich mehr mit den Menschen, als mit der (von Andy gefürchteten) Flora und Fauna Australiens zu tun. Sven, der sogar mal in Australien gelebt (und geliebt) hat ist sowieso von Destination "Oz" überzeugt und so vergeht eine interessante und lustige Touristik-Talk Runde wie im Fluge. Jetzt unbedingt hören!

Do you know what types of images that you need for your business?  In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success.   Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling images.   Grace explains when to hire a professional photographer, tips for organising your image library, and numerous ways to use these photos to enhance your brand's visibility and client connection.   This episode is a comprehensive guide for any entrepreneur looking to leverage professional photography for business growth.    00:00 Introduction to The Powerful Content Podcast  02:02 Episode 131: Meet Grace Costa, Personal Branding Photographer  02:50 Grace Costa's journey: from photographer to mentor  05:00 The importance of personal branding and marketing for photographers  08:40 Types of images every business needs  14:16 When to hire a professional photographer  25:52 Organising and utilising your business images  32:00 Grace Costa's superpower and final words of wisdom  33:43 Conclusion and how to work with Mel Daniels    Get to know Grace Costa  Grace, a photographer, podcaster, and photography business coach, specialises in creating brand imagery for women-led entrepreneurs and large corporate organisations. She guides business owners in exploring their marketing strategies and business objectives, matching them with the perfect image solutions to meet their needs, humanise their brand, and build trust.   With two decades working as a photographer in the Nations' Capital, Grace has created brand imagery for some of the biggest brands in Australia, including the Department of Defence, Tourism Australia, and the National Film Sound Archives.     Where to find Grace Costa  Instagram: https://www.instagram.com/gracecostaphotographer  Website: www.gracecosta.com  Podcast: The Photo Diaries    Links mentioned in this podcast  A guide for new ways to use your branding photos  Brand Eliza Stock    If you enjoyed listening to this episode, then you'll also love:  Episode 7 Connecting with your audience through story with Romina Cavagnola Episode 32 Creating a message from the heart And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There's no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me? 

A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer. Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights that drove the campaign's success. Discover how an SEO expert played a critical role from the planning stages through execution, contributing to the campaign's success and driving organic media coverage valued at $90 million. This MozPod episode shows how SEO and high-impact advertising can work together to make a highly successful PR and marketing campaign. ***************************************  This episode is brought to you by Moz's Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

It's been revealed about $2 billion dollars from the National Disability Insurance Scheme has been used to make dodgy purchases such as drugs, cars and holidays. The National Anti-Corruption Commission is investigating three staff members at Tourism Australia who allegedly charged taxpayers more than $130,000 bucks for personal travel expenses. In India, Narendra Modi has been re-elected as prime minister. Chrissy Teigen was pretty shaken after a plane she was on had to abort its takeoff at the last second. Alec Baldwin and his wife have announced they're set to star in their own reality show, which will document their lives raising their seven kids. To sport - Novak Djokovic has pulled out of the French Open due to an injured knee. There's a chance Melbourne could host a UFC event either next year or in 2026 as part of a new landmark deal.See omnystudio.com/listener for privacy information.

Many destinations cater to the luxury market because it can be the most lucrative for their tourism. This second Virtual Roadshows-Selling Luxury panel showcases top destinations around the world that actively market to luxury travelers and the travel advisors who book their vacations. You'll learn what luxury products each destination wants to highlight, including top accommodations, attractions and activities. This panel, moderated by Alan Fine of Inside Travel Report, includes Melanie Schinkel, Aussie Specialist Program team leader for Tourism Australia, and Robyn Basso, senior director of travel industry partnerships for the Hawaii Visitors & Convention Bureau. To watch the entire Virtual Roadshow on demand, RSVP for free at www.taconnect.travel/2024-agent-reg-lux-vrs. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.

Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Marc Binkley - ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros - ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ In The News Red Lobster Filing bankruptcy because of shrimp https://www.cnn.com/2024/05/20/business/what-went-wrong-at-red-lobster/index.html Netflix is Launching Its Own Adtech https://www.adexchanger.com/tv/netflix-is-launching-its-own-ad-tech/ Creatively awarded ads have average effectiveness https://www.thedrum.com/opinion/2024/05/21/creatively-awarded-ads-once-effective-are-now-officially-average Marketing Week - Tighter budgets and effective choices https://www.marketingweek.com/tighter-budgets-effective-choices-your-marketing-week/ The Marketing Moment Effectiveness of Tourism Australia's award-winning 'Dundee' ad - Mark Ritson Link: https://www.youtube.com/watch?v=ZHgfp83k-10 Background Big Insight - Strategy Before Tactics 2007 - 2017 Tourists visiting Australia was up 11% BUT The increase of Americans visiting was much smaller - up 1.3% The big challenge was the barriers to travel relative to the competition Australia has high levels of awareness & a desire to visit But the big problem was intention Relative to the UK, France, and Italy Americans had ½ of the intention to visit down under Barriers include High travel costs Length of flight Not enough time to travel Campaign Strategy Communication Objective: Increase traveller intention Business Objective: Grow US Spend from $3.7B to $6b by 2020 Target: High Value Traveller (higher spend & frequency) Positioning - A beautiful place to meet refreshingly irreverent people Campaign Looked like a paid parntership for a new movie Son of Dundee movie trailer release in 2018 with Danny McBride Superbowl release trailer #2 with Danny & Chris Hemsworth Started promotions characters & partners like Quantas Airline videos addressing many of the questions preventing Americans from travelling Results Most viewed ad in the Superbowl Won a gold Effie Intention increased by 83% 13% increase in bookings from American tourists 1 year in Ad of the Week Samsung swipes at Apple over controversial ‘Crush!' ad for iPad Prohttps://www.marketingdive.com/news/samsung-apple-controversy-crush-ad-ipad-pro/716431/Samsung Video: https://youtu.be/v1YuCMHTGd4 Original Apple Video: https://www.youtube.com/watch?v=ntjkwIXWtrc  Samsung's Response: Samsung released an ad titled “Creativity Cannot be Crushed” as a rebuttal to Apple's controversial “Crush!” ad for the iPad Pro. Ad Details: The Samsung ad features a musician finding a battered guitar in the aftermath of the Apple ad and playing music with the help of a Galaxy Tab S9. Apple's Apology: Apple apologized for the “Crush!” ad, which was criticized for being hostile to creativity, and halted its TV run. Industry Reaction: The quick execution of Samsung's ad highlights the need for marketers to respond swiftly to social media trends and conversations. Noteworthy: Following this story's publication, a spokesperson for BBH USA confirmed Samsung's “Creativity Cannot be Crushed” ad is running on social channels and does not have paid media support.

Colin Hay first gained international fame in the 1980s as the frontman of Men At Work, the band known for crafting Australian anthems such as "Who Can It Be Now?" and "Down Under." Men At Work won a GRAMMY Award for Best New Artist and sold over 30 million records worldwide. After the band's breakup in 1985, Colin launched a solo career, releasing thirteen studio albums praised for their witty, hooky pop tunes and his distinctive voice. Colin's music has been featured prominently in the GRAMMY-winning soundtrack for Garden State and the TV series Scrubs. Over his remarkable solo career, he has toured extensively both as a solo artist and with Ringo Starr & His All-Star Band. Colin has also performed on various late-night shows, including those hosted by David Letterman, Craig Ferguson, Jimmy Fallon, and Jimmy Kimmel. In addition to his music career, Colin lent his voice to Disney's The Wild and starred in the award-winning documentary Waiting For My Real Life. He also narrated Aesop's Fables with Colin Hay, 24 audiobooks written by author Tom Graves. His latest solo album, Now And The Evermore, features lush orchestration, whimsical melodies, and contributions from notable collaborators, including Ringo Starr. The impact of Colin's work has been felt across generations, with various tributes, covers and revivals contributing to his enduring musical presence. In 2021, ‘Down Under' returned to the airwaves in the form of a drum'n'bass cover by Luude, topping charts at home and in the UK. A version sung in Yolngu Matha by King Stingray accompanied the Tourism Australia campaign. The following year, 'Down Under' was recognised by APRA for its streaming success, achieving 1 billion streams the acclaimed song. In 2023, Colin received APRA's Ted Albert Award for outstanding services to Australian music.

Episode Notes Google is launching several new artificial intelligence-powered tools to help travelers plan trips, writes Travel Technology Reporter Justin Dawes.  The new tools will allow Google Search to create itineraries based on prompts from users. Dawes reports users can search for a trip itinerary, and they'll see flight and hotel options as well as suggestions for attractions and dining. Google said the AI tools use information appearing online and reviews that users post about businesses.   Google is also enhancing its Maps app to provide users more details about certain destinations in the U.S. and Canada.  Next, the U.S. State Department will receive $50 million to help it cut visa wait times and passport backlogs, writes Global Tourism Reporter Dawit Habtemariam.  President Joe Biden recently signed a bill into law that would provide the department more resources to tackle lengthy visa wait times, one of the travel industry's most pressing issues. The average wait time for a first-time visitor visa for the U.S.' top inbound markets is roughly 400 days, according to the U.S. Travel Association.   More than 300 travel industry professionals recently lobbied federal lawmakers to take action on the issue of excessive visa wait times.  Finally, Australia saw a record number of visitors from India last year. Asia Editor Peden Doma Bhutia turned to Nishant Kashikar, Tourism Australia's country manager for India, to find out about Australia's recent success in attracting Indian tourists.   Australia welcomed roughly 402,000 arrivals from India from February 2023 to January 2024. India is now Tourism Australia's fifth largest inbound market. Kashikar partly attributed that record number to an increase in weekly flights from India to Australia and a simplified visa application process for Indian travelers.    Kashikar added that Australia has seen a significant surge in business travel from India. 

This week Beth's mad about Omaha and unnecessary character deaths (RIP Rufus & Gwen) while Jamie's just glad the Campbell storyline is finally over! She's more interested in educating us all about decades old Tourism Australia lore and vaguely theorising about Gamble's writers room strategies anyway (it's basically all one big game of pick up sticks).  Find Driver Picks The Podcast here: linktr.ee/driverpicksthepodcast  and Thief Steals The Podcast here: linktr.ee/thiefstealsthepodcast

 Derek previously was Country Manager Japan for Tourism Australia.  He has spent over 31 years working for Qantas, in a variety of roles including: Senior Manager Qantas Business Rewards, Head of Commercial, Commercial Manager Pacific and Japan, Manager Pacific and Japan Routes, Marketing and Management Services Manager Japan.  He has a Degree in Asian Studies from Griffith University.

Top international and domestic destinations often cater specifically to the family travel market. In this panel, you'll find how Malta, Australia and Laurel County in Kentucky offer great options for families, including activities and sightseeing, accommodations and more. You'll find out how these destinations target the family market and what marketing materials they have to help you sell to families. Moderated by Alan Fine, chief multimedia officer and co-founder of Insider Travel Report, the panelists include Michelle Buttigieg, representative-North America for Malta Tourism Authority, www.VisitMalta.com and www.TravelAgentAcademy.com; Gustavo Inciarte, account manager, Western Canada for Tourism Australia, www.AussieSpecialist.com; and Kelly Burton, executive director for the London-Laurel County Tourist Commission in Kentucky, www.VisitLondonKY.com. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.

Jackie Dunfee is a seasoned marketing and brand executive with over a decade of experience crafting groundbreaking marketing strategies for brands. Jackie believes in the transformative power of exploring new cultures and is passionate about elevating unique experiences near and far. As a Client Partner, Travel at VDX.tv, Jackie spearheads strategic partnerships with destinations, attractions, and parks, developing solutions to turbocharge engagement and drive visitation. Jackie was previously the Director of Marketing at Tourism Australia in North America. Jackie has lived in Italy and Australia, experienced over 30 countries across the globe, and is excitedly heading to Japan next. On this episode of Destination on the Left, I talk with Jackie about how to create video-driven experiences within your marketing to stand out from the crowd. Jackie also shares her experiences working with clients to create campaigns that fit all parts of the funnel.   What You Will Learn in this Episode: The importance of making potential travelers immediately associate a certain destination with the visuals they see, creating a direct association Why engaging experiences, such as interactive mapping and showcasing specific itineraries, are crucial in trip planning Why providing information at different stages of the consumer travel journey is crucial Jackie shares how exploring “coopetition” can help people work together for a common goal The need for authentic storytelling to drive attention and create a deeper connection with the destination, showcasing what is unique Differentiating Your Destination From her experience in the travel industry, particularly in working with clients, CVVs, DMOs, ski destinations, and resort destinations, Jackie shares invaluable insights about how to effectively market a destination. She emphasizes the importance of differentiation and creating a direct association for potential travelers when promoting a destination by showcasing visual content that resonates with prospective visitors, such as 360-degree videos, allowing viewers to explore the inside of a cruise ship or a cruise room. Jackie discusses why capturing attention and making a lasting impact in your destination marketing is essential. She digs into how to create engaging experiences and incorporate partner KPIs in video-driven campaigns, and why it's invaluable for travel brands looking to make a powerful impression on their target audiences. The Power of Partnership Jackie emphasizes the power of collaboration and partnerships in the travel industry. She shares how she finds points of connection and looks for win-win situations where each partner gets what they need. She mentions the concept of “coopetition,” where competitors work together for a common goal, and how her company utilizes creative capabilities and data analysis to show relevant content to prospective visitors. This collaborative approach allows them to access platforms like Pluto TV and Samsung and leverage data partnerships to improve data quality. Jackie's perspective on collaboration in the travel industry showcases the importance of working together to achieve shared goals and deliver impactful experiences to travelers. The Personalized Experience Throughout the episode, Jackie stresses the importance of providing information at all stages of the consumer travel journey. Travelers constantly seek more information and want to feel confident in their choices. Jackie's team's commitment to delivering personalized experiences is so important in telling a destination story that resonates. Resources: Website: https://www.vdx.tv/industry-solutions/travel LinkedIn: https://www.linkedin.com/in/jackiedunfee/ I am so excited to announce that my first book, Stronger Together: Building World-Changing Collaborations that Succeed, has been released! Help me celebrate this milestone and expand your knowledge about collaboration. Find out more information here: nicolemahoney.com We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

This week we travelled home and away to catch Tourism Australia's Chief Marketing Officer, Susan Coghill.  Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie.  And we were lucky, lucky, lucky enough to talk to her on a ton of topics, including her first job at a retirement home, working with Steve Jobs, understanding context, creativity in service of commercial outcomes, brand codes as a mental shortcut, testing, Come and Say G'Day, silencing critics, creating something distinctly and uniquely Australian, managing 27 million stakeholders, and a whole lot more. If it's a celebration of proper marketing you want, then pour this into your lug holes.  ///// Follow Susan on LinkedIn  And check out Come and Say G'Day Timestamps (02:08) - Quick fire questions (03:17) - First jobs, what she learnt working in a retirement home, and getting into ad land (08:12) - Being a part of Apple's Think Different campaign and what Steve Jobs asked her opinion on   (13:00) - Account management, being a creative enabler, and what set her up for success client side  (18:14) - Speaking the language of the boardroom and Ritson's Mini MBA   (20:49) - A deep dive into Tourism Australia's Come and Say G'day campaign (25:55) - Using research and brand codes to create something distinctly and uniquely Australian   (32:26) - Testing in Australia and beyond with System 1  (39:52) - Listener questions  (47:41) - 4 pertinent posers  Susan's book recommendation is:  Unreasonable Hospitality by Will Guidara  /////

This week we are answering YOUR burning questions about F1 as well as previewing the Qatar Grand Prix with all our predictions and more - plus we talk about Western Australia, because why not!! If its good enough for Daniel Ricciardo, its good enough for you ;)Have a question or want to join in on the conversation? Make sure you follow @paddock43podcast on Instagram and TikTokfor BTS, Q&As, News Updates and also #memes - Plus don't forget to leave a review here!@ellebaillieu@Amypejkovic@Patriciavalerimellior Have a question or want to join in on the conversation? Make sure you follow @paddock43podcast on Instagram and TikTokfor BTS, Q&As, News Updates and also #memes - Plus don't forget to leave a review here!@ellebaillieu@Amypejkovic@Patriciavalerimellior

While cruise ships visit many ports of call, there are some that clearly are cruise hubs, where many ships visit. Melanie Schinkel, Aussie specialist program team leader for Tourism Australia, talks with Alan Fine of Insider Travel Report about  what there is to see and do at her port, where to dine, where to tour and how to set up special shore excursions so your clients may explore the the surrounding region. For more information, visit tourism.australia.com. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.  

Ask Skift Is the AI Chatbot for the Travel Industry: Ask Skift Your Questions Episode Notes Hilton is seeing no signs of a slowdown in travel demand. The company said the second quarter was the best booking quarter in its history, reports Senior Hospitality Editor Sean O'Neill.  O'Neill reports Hilton's second quarter revenue per available room — an important hotel industry performance metric — rose 12% from last year. CEO Christopher Nassetta expressed optimism on Wednesday that the good news would continue into next year. O'Neill notes that leisure and corporate travel were major revenue drivers for the company. Roughly 85% of Hilton's revenue comes from corporate travelers at small-to-medium sized businesses.  Nassetta also hinted Hilton is considering adding a new luxury lifestyle brand to its portfolio, adding the company could launch something in the sector next year. Next, the ongoing FIFA Women's World Cup is sparking a U.S.-led tourism boom in Australia, writes Reporter Jess Wade. An executive at Tourism Australia cited the enormous interest in two-time defending champion U.S. team as a reason Americans are the largest group traveling to Australia for the tournament. Tourism Australia expects the projected 55,000 World Cup visitors to inject $385 million into the country's economy.  Tourism Australia Managing Director Phillipa Harrison said the tournament comes at a crucial time for an Australian tourism industry still recovering from the pandemic.  Finally, travelers and travel companies have increasingly expressed a desire in recent years to make the industry more sustainable. But are they making any progress in doing so?Associate Editor Rashaad Jorden provides answers using Ask Skift, our artificial intelligence chatbot, and further research.  Although the vast majority of travelers have said greener travel is important to them, Jorden reports most of them aren't willing to shell out more money for sustainable travel options. Skift Research revealed late last year only 23% of travelers had paid more for greener travel in the previous 12 months.  However, Jorden adds that the travel industry has made some progress in reducing its massive carbon footprint. The U.S. National Park Service is moving toward adopting a 100% electric vehicle fleet as well as installing charging station infrastructure within its parks. In addition, the Grand Canyon National Park received $27.5 million in federal funding to electrify its bus shuttles. 

Das ikonische Opernhaus, legendäre Stadt-Strände und eine Restaurant-Szene zum Niederknien zwischen Palmen, Wasser, Wolkenkratzern plus die vielleicht nettesten Menschen der Welt. Sydney gehört zu einem Australien-Besuch wie Kängurus, Koalas oder der Uluru. Wir waren für euch dort und servieren euch frischeste Tipps und Tricks sowie völlig neue Perspektiven. Klettert mit uns auf die berühmte Harbour Bridge, flaniert durch unentdeckte Bilderbuch-Viertel, besucht spektakuläre Ausstellungen, feiert euch um den Verstand inmitten von Paraden, Konzerten und Partys - oder genießt das beste Frühstück des Universums. Zwischen Fusion Food und Drag Queens, zwischen legendärem Nachtleben und den schicksten Boutiquen der Südhalbkugel, zwischen Pazifik und den Blue Mountains - Sydney wir wollen in dir leben - oder dich mindestens immer wieder bereisen. :)Diese Folge entstand mit freundlicher Unterstützung von Tourism Australia.Partner dieser Folge:Die ADAC Versicherungen: Reisefieber im Herzen. Sicherheit im Gepäck. Mit der ADAC Auslandskranken-Versicherung: Starker Schutz für Sie und Ihre Familie ab 16,40 Euro im Jahr. Abschließen auf www.adac.de/reisefieber und überall beim ADAC.bestCAMPER: Wenn Ihr einen Camper mieten möchtet, seid Ihr bei bestCAMPER genau richtig: Über 20 Jahre Erfahrung, Camper- und Wohnmobil-Reisen in Australien, Neuseeland, USA, Kanada, südlichem Afrika und Europa - und das gleich mehrfach prämiert. Keine Anzahlung bei der Buchung, bester Versicherungsschutz, viel Urlaubsinspiration und die besten Camper gibt es unter https://www.bestcamper.de/ und https://www.instagram.com/bestcamper_de/DB Nordost - „Treib gut! Entdecke MV“: Rein in die Bahn und raus ins kleine Abenteuer! Ein Podcaster-Duo geht mit DB Regio auf Entdeckungsreise – mal witzig-charmant, mal baff-verzückt und immer mit ganz viel Neugier im Gepäck. Alle im Podcast vorgestellten Ziele und Geheimtipps sind übrigens ganz unkompliziert und umweltfreundlich mit dem DB Regio Nordost erreichbar: bahn.de/treibgut Hosted on Acast. See acast.com/privacy for more information.

Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does. This is a great conversation as we share some insights and reminisce about our 25-year journey. Summary Keypoints 1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career. 2. They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?" 3. The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses. 4. They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising. 5. Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards. 6. They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time. 7. Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia. 8. The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism. 9. They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius. 10. Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities.

Today on the More Cheese Less Whiskers Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together.  We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success.  In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does. This is a great conversation as we share some insights and reminisce about our 25-year journey.   Summary 1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career. 2. They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?" 3. The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses. 4. They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising. 5. Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards. 6. They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time. 7. Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia. 8. The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism. 9. They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius. 10. Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities.

In this episode of The CMO Show we're joined by Nick Baker, former CMO at Tourism Australia and current CEO at Reflections Holiday Parks. Nick spoke to Mark about leading a growing profit-for-purpose enterprise and the unique ways his team are celebrating the natural environments they have the privilege to manage for the people of NSW.   You might also like…  How Heaps Normal is finding new solutions to old problems How Thankyou lets its values do the talking How Who Gives A Crap finds creativity in the conventional    ####   The CMO Show production team  Producer – Rian Newman  Audio Engineers – Ed Cheng & Daniel Marr  

Ep#4 in our travel series features actors Rose Burn and Will Arnett in "Come Say G'day." It's a lesson in how to freshen brand codes without changing them.  We're joined by CMO Susan Coghill and Executive Strategy Lead, Rob Dougan.  Thanks to Kantar for sponsoring this series.

Daisy Thomas and Abbey Holmes ahead of the Pies and the Lions at the Gabba. They chat the AFLW draft and the change we need to see in our game ------

Chef Nornie Bero is an Aboriginal islander native from Mer Island in the Torres Straight. Nornie's Melbourne based business, Mabu Mabu, is mission based in inspiring the infusion and celebration of Indigenous ingredients everyday. Chris Allison, VP of Tourism Australia, joins in to chat Australia's multi-day activation which featured artists and thought experts across food, music, film, and tourism sectors, including touching on SXSW Sydney, launching Fall 2023.HRN on Tour is powered by Simplecast.

We're going down under this episode to explore Australia Vacations for families. Mel Schinkel from Tourism Australia joins us to discuss why the country is an amazing family destination.

Ist das hier das Paradies? Unendlich schöne Strände, die Tropen direkt dahinter und vor uns eines der größten Natur-Spektakel dieser Erde: das Great Barrier Reef. Tausende Kilometer Korallen-Riff, Millionen bunte Fische, die wir in dieser Folge besuchen dürfen, und wie auch ihr all das bestmöglich und nachhaltig erleben könnt, erfahrt ihr jetzt. Plus Podcaster in Neopren-Anzügen (!!!), riesige Spinnen, rauchende Pilze und knallgrüne Frösche bei Nacht. Und als sei das alles noch nicht genug, nehmen wir euch mit in Küstenorte, in denen man schlicht und einfach leben möchte. Mega Restaurants, Weltklasse-Frühstück, hochentspannte Menschen und eine Mentalität, die alles irgendwie ein bisschen leichter macht. Warum auch nicht, wenn das beste, was Mutter Natur zu bieten hat, praktisch vor der Haustür liegt. Liebes Australien, Queensland ist vielleicht dein allerschönstes Kind. Wir durften es Ober- und Unterwasser bereisen und schenken euch hier all unsere Erlebnisse - von tief bewegt bis laut lachend -, plus die besten Wege, das auch zu erleben, sowie einen Roadtrip-Tipp aus dem Bilderbuch. Diese Folge entstand mit freundlicher Unterstützung von Tourism Australia. Werbung: Unser Partner in dieser Folge ist: Die Bergischen Drei – die Tourismusregion Remscheid, Solingen, Wuppertal, in der Ihr Urlaub vor der Haustür genießen könnt. Die Region bietet vielseitige Möglichkeiten rund um Kultur, Natur und Genießen und ist damit perfekt geeignet für Tagesausflüge, Tagungen oder einen Kurtrip. Dieses Vorhaben wurde aus Mitteln des Europäischen Fonds für regionale Entwicklung (EFRE) gefördert. App: https://pwa.bergisch-mal-drei.de; Website: https://www.bergisch-mal-drei.de/ ACHTUNG: REISEN REISEN - das BUCH! Erscheint am 23.2.2023. Mit unseren spannendsten, skurrilsten und lustigsten Reise-Erlebnissen - im Malik Verlag. Vor-Reservierungen sind überall möglich, erreichen euch garantiert am allerersten Tag und hier sogar mit persönlicher Widmung: https://www.einzigundartig.de/detail/index/sArticle/17448/sCategory/24 Wir gehen auf TOUR! Erkunde LIVE mit uns die Welt, höre die besten Reise-Geschichten, stelle unverschämte Fragen und sei Teil einer Live-Podcast-Folge: 7. März in Köln, 24. April in Frankfurt, 25. April in München, 26. April in Berlin und am 27.4. in Leipzig. Tickets gibt es an allen VVK-Stellen und online!

We're joined in this episode by PNW photographer Melissa Findley (@melissafindley).  Melissa has over a decade of experience photographing landscapes, people, nature, and wildlife. She has worked with well-known and reputable brands in the industry including Canon, Adorama, Adobe and Nat Geo. Melissa also has and incredible portfolio and expertise in working with tourism and hospitality boards such as Visit Saudi Arabia, the Banff Fairmont Springs, Switzerland Tourism and Tourism Australia. Her artistic way of storytelling through photo carousels and video format is engaging, authentic and pure, and something we can all look towards for inspiration.  Among many other topics, this episode focuses on the benefits of channeling our anxious feelings and nerves into excitement so that we begin to say "yes" to more scary opportunity. We talk about ditching your ideas of the way things "should go", or what you "should do", so that we don't put unrealistic expectations on outcomes or put our vision in a box. Lastly, we talk about the art form of learning how to best learn. It may seem like a confusing topic, but have you ever asked yourself what the most efficient way for you to learn is?Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://www.paypal.com/donate/?hosted_button_id=Z36E4SCB6D3LWDisclaimer: We earn a small commission on any items you may purchase below.We're affiliated with Cotopaxi! Their apparel products are built to last, sustainably sourced and ethically made. Check out their lineup of bags, jackets, fleeces, shirts and more by clicking this link: https://www.pntrs.com/t/8-12830-279735-277476"Not Your Keys, Not Your Crypto"Take custody of your crypto assets and avoid heavy losses from holding coins on centralized exchanges. Check out Ledger cold storage wallets: https://shop.ledger.com/?r=ce122517c7cfThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Sainey und Dominik im Gespräch mit Eva Seller von Tourism Australia Europa und FTI-Kollegin Daniela Obermayr. Absolute Empfehlung: Highlight-Film von Tourism Australia: https://www.youtube.com/watch?v=P3PdfWVk7h8 Die Themen: Eva fliegt nächste Woche nach Australien; Wombats in Tasmanien; Einreise ganz einfach mit Visum; Australier sind innerhalb ihres Landes gereist; Investitionen, Renovierungen, neue Touren; Australier können feiern; Sundowner Momente; Nachhaltiger Fokus auf den australischen Lebensraum; Nutzung der Sprache der Aboriginal People; Günstiger Reisen z.B. mit dem Camper Dir stehen folgende Informationsquellen und Kontaktmöglichkeiten zur Verfügung: https://www.fti.de/service/reisehinweise.html https://www.fti.de/blog/reiseberichte-und-tipps/expertentipps/urlaub-corona-einreisebestimmungen/ Schreib uns deine Fragen, Reiseerlebnisse und Reisetipps an gluecksmomente@fti.de

Susan Coghill is the Chief Marketing Officer of Tourism Australia. Susan and her team have just launched a new campaign with their agencies M&C Saatchi, UM, Digitas and many more. They are spending $125M over two years in an attempt to get tourism numbers back to pre-pandemic levels of about nine million visits per year. In this episode, we discuss: - How the campaign came to be - Some of the science in the campaign, especially the distinctive brand assets it deploys, and - How Tourism Australia selects its agency partners. You can find the campaign “Come and Say G'Day” here: https://www.tourism.australia.com/en/resources/campaign-resources/come-and-say-gday.html You can find Susan here: https://www.linkedin.com/in/susancoghill **

The Squiz is your shortcut to the news. More details and links to further reading for all of today's news can be found in The Squiz Today email. Click here to get it in your inbox each weekday morning. LINKS: Check out Tourism Australia's new 10-minute short film encouraging international visitors here Squiz Shortcuts - a weekly explainer on big news topics - including the new episode on the protests in Iran. Squiz Kids - a news podcast for curious kids. Age-appropriate news without the nasties!

The Animal Justice Party has called out Tourism Australia's newest ambassador, an animated kangaroo named Ruby.See omnystudio.com/listener for privacy information.

In this episode of the Powerful Stories podcast, I have an insightful conversation with the global powerhouse that is Kate Vale. Kate is General Partner at ALIAVIA Ventures, an investor, advisor, board member, former YouTube and Spotify executive and a mum. I'm also lucky enough to call her a friend.  Kate Vale's achievements include being hired as Google's first employee in Austraia / NZand growing that team from zero employees over 500 where she created the maternity leave policy at Google because it didn't exist when she had her first baby. She played a pivotal role in scaling the business incredibly quickly setting it up for regional success.  Fast forward to today, and Kate is the co-founder of ALIAVIA Venture, a venture capital fund that invests in females in the tech industry who are seeking to launch a global business. The fund was launched with business partner Marissa Warren after they discovered in 2019 that women were receiving less than 5% of all venture capital funding.    Kate talks about working in the male-dominated VC world and reveals some more truly staggering statistics about the gender inequity in this space, including the fact that at present there are less than a dozen female General Partners across the approximately 70 venture capital funds currently operating in Australia.  Kate is a woman who believes in ideas and is willing to back great ideas, and she also believes in people. She also eschews the fear of failure in favour of jumping off the cliff and backing herself, no matter what. This is a truly powerful entrepreneur who is using the power of experience and connection to deliver impact on a global scale, and I hope you take as many learnings away from this conversation as I did.  Much love, Tory xox    Topics Discussed [1:21] Kate initially started in the human resources industry, and then pivoted into a sales-based role in the tech industry. In 2002 she moved over to Google after succeeding through a 12-hour interview process, and went on to hire several hundred employees over her time at the company.  [5:27] The second stage of Kate's tech career saw her move across to what was at the time a small music start-up called Spotify in 2011. She grew the office to be the largest music streaming platform across Australia and New Zealand, and helped launch Spotify's Asian division.   [7:05] Kate then gained some experience sitting on the boards of companies including Tourism Australia and Tourism Tasmania.    [7:15] Today, Kate is the co-founder of venture capital fund ALIAVIA, which invests in female tech founders. Kate discusses the biggest challenges she sees with female entrepreneurs in 2022, including balancing personal life with professional life, difficulties accessing funding, challenges in being taken seriously, owning accomplishments and the fear of failure.   [11:24] Kate believes we should reframe ‘failures' in business as valuable lessons.  [12:23] Why female founders get such a small slice of the funding pie, and how her venture capital fund, ALIAVIA, is proving the naysayers wrong. Kate and her business partner, Marissa Warren, are both passionate about supporting female tech founders. [16:39] We discuss the need to promote more women internally so that women pitching female-centric ideas are not blocked by men who don't see the potential in those ideas. [18:19] Kate shares what she's looking for in prospective partners, (including at least one female founder who holds significant equity in the business and has a C-level role) and how to create a stand-out pitch when approaching a venture capital firm seeking funding. She reveals that the founder herself is as much a part of the VC firm's decision as is the pitch – and says she seeks a founder who lives and breathes her business and is working tirelessly to solve a problem that matters.   [22:38] How to use technology in your business to deliver growth, including investing in R&D that delivers genuine value.  [26:07] Kate explains the type of female-led businesses she is looking to invest in; namely those in the enterprise technology and consumer tech spaces, as well as those using Saas (software as a service) revenue models. [27:41] Doing things differently, and the meaning behind the name ALIAVIA.  [30:05] Kate's advice on balancing family with a high-powered career   Where to find Kate Vale Website: www.aliavia.vc LinkedIn: Kate Vale  Where to Find Tory Archbold Are you ready to take a powerful step forward in business and in life? You can join Tory's dynamic community of top female entrepreneurs by signing up to the Powerful Steps Coffee Challenge (it's free!): https://powerful-steps.com/coffee-challenge/. You can also connect with Tory Archbold and her offerings, including corporate keynote speaking, business mentoring and the popular Business Attraction Program, here: Instagram: @powerfulsteps LinkedIn: Powerful Steps by Tory Archbold YouTube: Powerful Steps – YouTube Business Attraction Program: click here      See omnystudio.com/listener for privacy information.

Zusammen durch das Herz des Traum-Kontinents: Wilde Krokodile, tausende bunte Vögel, Mega-Strände, rote Erde, endlose Straßen - das ist das Northern Territory in AUSTRALIA! Mit einem Jeep sind wir durch diese einmalige Wunderwelt gefahren und haben 100 Geschichten und 1000 Tipps mitgebracht. Wo ist der beste Wasserfall? Wo gibt es das beste Essen? Was sollte man beachten? Der legendäre Kakadu Nationalpark, versteckte Badestellen, die besten Hotels, Tiere bis zum Abwinken, ganze Felder aus pinken Lotusblüten auf malerischen Flüssen, romantische Dinner-Cruises, Familien-Camping, natürlich auch der legendäre Uluru (Ayer's Rock) und: ein tiefer Einblick in die Kultur und das Leben der Aboriginal People. Gewonnen haben wir ihn auf einer Wanderung, die wir nie vergessen werden, und in einer Region, die mehr als jede andere für DAS Australien steht, von dem wir alle träumen. Was für eine Reise! Was für eine Folge! Recherchiert und aufgenommen vor Ort in Darwin, in Down Under! Für Euch! Von Euren Abenteurern Michi und Jochen. „Diese Folge entstand mit freundlicher Unterstützung von Tourism Australia.“ Werbung: Unsere Partner bei dieser Folge sind unsere Freunde von Bundaberg - eine echte Weltklasse-Limonade aus… Australien! Das Familienunternehmen aus dem gleichnamigen Ort an der Ostküste des Landes braut jede Flasche ihrer Limo genau so lange, bis sie perfekt ist - mit echten Früchten, ohne Alkohol, in der einmaligen Flaschenform. Bundaberg zu trinken ist wie ein Kurzurlaub in Down Under oder die perfekte Belohnung für besondere Momente mit besonderen Menschen. Egal ob Ginger Brew, Blood Orange Brew und Lemon Brew - Bundaberg ist echte Premium-Limo - Brewed to taste better. Alle Infos hier: https://linktr.ee/Bundaberg_deutschland

Annabel Sullivan, executive officer for Cultural Attractions of Australia (CAOA), talks with James Shillinglaw of Insider Travel Report at the recent Australia Marketplace in Los Angeles about this ndustry led collective that presents the best of country's cultural offering to the world. CAOA creates a single repository of premium, behind-the-scenes experiences as part of Tourism Australia's Signature Experiences of Australia program. For more information, visit https://culturalattractionsofaustralia.com. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel  or by searching for the podcast's title on Youtube. 

Nicole Mitchell, director of Discover Aboriginal Experiences, part of Tourism Australia, talks with James Shillinglaw of Insider Travel Report about the multiple experiences and activities offered for visitors interested in exploring Australia's indigenous people and their lifestyle. It all reflects a renewed interest by Australia on focusing on its roots and promoting Aboriginal people and their culture. For more information, click on Discover Aboriginal Experiences. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel  or by searching for the podcast's title on Youtube. 

Chris Allison, vice president-Americas for Tourism Australia, talks with James Shillinglaw of Insider Travel Report at the first Australia Marketplace in Los Angeles since 2019, held earlier this month. Allison details Australia's plans to market to U.S. travelers, how the country is now completely back, and what the latest survey show about Americans' desire to travel to Australia. For more information, visit www.australia.com. No time to watch this video? Although you will not see images and video of what is being discussed, you can listen to the audio podcast with the same title, available on Spotify, Pandora, Stitcher, PlayerFM, Listen Notes,  Podchaser,  TuneIn + Alexa, Podbean, iHeartRadio, Google, Amazon Music/Audible and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox. 

Join the MICE Talk 360 conversation with Mary Ann McDonald, Business Events Manager, Americas for Tourism Australia. Keeping one of the world's top incentive destinations top of mind over the past 2 years is no easy task. Listen as Mary Ann brings us up to speed on what the newly re-opened destination has on offer. Sit back and enjoy the conversation.