Podcasts about schaefer marketing solutions

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

Join Dots Oyebolu as he speaks to Mark Schaefer, Executive Director at Schaefer Marketing Solutions to unpack the profound impact of brand communities in today's marketing landscape. The conversation explores the shift from traditional advertising to emotional connection, the role of purpose in community strategy, and how major brands like Nike and Coca-Cola have embraced communities to drive sustainable growth and advocacy.Key Takeaways:(00:00) Creating customers begins with love, not lead nurturing or manipulation.(01:54) Mark's journey spans corporate leadership, authorship, and global consulting.(06:36) Ad-free streaming limits traditional advertising's effectiveness.(08:26) Social media provides reach, but communities provide depth.(12:19) Purpose must align with customers to build meaningful brand equity.(16:29) Communities are defined by interaction and shared values — not passive audiences.(25:19) Traditional sales funnel thinking clashes with today's empowered customers.(29:14) Micro-influencers are instrumental in authentic brand advocacy within communities.(35:45) Around 70% of brand communities fail because they're created with a sales-first, rather than value-first, mindset.(36:35) Sephora's billion-dollar community investment prioritizes engagement as the leading metric for relevance and future sales.(49:10) Hidden or “invisible” communities on platforms like Discord are growing fast, making traditional social listening obsolete for marketers.Resources Mentioned:Mark Schaeferhttps://www.linkedin.com/in/markwschaefer/Schaefer Marketing Solutionshttps://www.linkedin.com/company/schaefer-marketing-solutions/“Belonging to the Brand” – Mark's latest bookhttps://businessesgrow.com/belonging-to-the-brand/The Marketing Companion podcasthttps://www.youtube.com/playlist?list=PLF06Qwa7RfooyhInNJSqEHns5sm-oRl0MRISE Communityhttps://businessesgrow.com/rise-community/Insightful Links:https://www.thinkific.com/blog/brand-community-examples-and-tips/https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheelhttps://hbr.org/2009/04/getting-brand-communities-rightThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. He has also appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio (NPR), CNBC, the BBC, and CBS News, and he is a regular contributing columnist to The Harvard Business Review. Connect with Mark Schaeffer: https://www.linkedin.com/in/markwschaefer/ Buy the book, “Belonging to the Brand”: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ Blog: https://businessesgrow.com/ Podcast: The Marketing Companion Watch this episode on YouTube: https://youtu.be/-IKcl_my7vQ What if you could build a community around your brand or business? What if I told you that you can cultivate an engaged, supportive community of fans around your business where people clamor to buy anything you offer and never leave because your community is such an important part of their lives and identities? My guest, Mark Schaefer is the author of Belonging to the Brand, Why Community is the Last Great Marketing Strategy.  In an age of AI and automation where even many global brands are losing market share and relevance, Mark believes that community is the last refuge for preserving our humanity and ensuring brands, businesses, and non-profits stand out. As Mark explains in his book, and as we discussed in this episode, building a community goes way beyond simply amassing a following. Social media followers and casual readers or viewers are a weak relational link. According to Mark Schaefer, the real magic happens when you're able to bring people together so they connect to one another and find a sense of belonging within your brand community. Once you create a community, your organization becomes a home for your audience – a place where they find meaning. And, a sense of meaning is often what is missing from many people's lives today. For all of our technological advancements and social progress, many people feel lonely or socially isolated. As Mark says in his book, we humans are “wired for community,” which can be hard to find in a world that is so virtual and where remote work is common. The demand for community has, perhaps, never been greater than at any time in human history. If you can help fulfill your audience's need for belonging and community, then you will acquire a tribe of loyal supporters and repeat customers. According to Mark's thesis, which I believe is correct, building a community is how organizations can make the greatest impact and drive the biggest outcomes if they're willing to put in the time and work into making their community grow. Creating a community requires long-term thinking and an investment of time and energy, but it will pay off for those who commit to it, as Mark explains on the podcast and in his book.  In this conversation, Mark and I spoke about the importance of community from both a marketing and a sociological perspective. He also shared interesting case studies of people who found success by building communities around their brands. From a business and marketing standpoint, having your own community on an owned channel also strengthens your brand long-term, dramatically increases customer loyalty and retention, and lessens your reliance on the whims of social media algorithms and changing markets.  In this episode, we discussed his “Belonging to the Brand,” published in 2022, but you should also check out his new book that just came out, "Audacious: How Humans Win in an AI Marketing World." Connect with Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Buy the book, Belonging to the Brand: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ  Learn more: https://businessesgrow.com/ Buy his new book, Audacious: How Humans Win in an AI Marketing World: https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC#:~:text=Mark%20Schaefer's%20%22Audacious%22%20is%20a,AI%20by%20a%20million%20watts.  Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author known as the founder of modern management). He is one of the world's most popular business-related keynote speakers, taking the stage at some of the largest industry and corporate conferences including SXSW, Dell World, the American Bar Association Annual Conference, and many others. He has spoken in 35 different countries. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of ten other books: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: This book was number one in both marketing and advertising categories and provides a spellbinding view of the future of marketing. Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds — This book explores the art and science of momentum Marketing Rebellion: The Most Human Company Wins — Some reviewers note this might be the most influential marketing book of the decade. KNOWN: How to Build and Unleash Your Personal Brand in the Digital Age — World's number one book on personal branding. The Content Code — Named one of the top five marketing books of the year by INC Magazine. Social Media Explained — Essential primer on social media marketing. Return on Influence — First book ever written on influencer marketing. Named to the elite list of top academic titles of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Born to Blog — All-time bestselling book on blogging! LESSONS — Collection of essential essays on embracing chaos. The Tao of Twitter – Best-selling book on Twitter in the world. Mark's books have been used as textbooks at more than 70 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. He is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. The show has been downloaded more than 1.5 million times. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS News. He is a regular contributing columnist to The Harvard Business Review. Learn more: https://businessesgrow.com/  

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer  ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends.  Schaefer untangles the world's least understood business practices in his easy-to-understand personal style. Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do."  The book provides insights into how social media fits into the modern marketing eco-system, including: How social media strategy has dramatically changed. In fact, it's not a strategy at all! Unique insights into the role of content, engagement, and timing Practical ideas to initiate and measure a paid strategy The growing impact of AI on social media effectiveness Insights into measuring results Case studies illustrating social media success Answers to the biggest questions about measurement, organization, and budgeting This is your marketing path forward. This is Social Media Explained. ABOUT THE AUTHOR: Mark Schaefer is among the world's most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author.  Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.  He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight was studying under Peter Drucker while Mark earned his MBA. And, interesting fact – this is Mark's 10th book interview on The Marketing Book Podcast, more than any of the over 350 authors who have been guests on the show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-media-explained-3-mark-schaefer

It's your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today's business landscape.It's time to look at your customers as more than just the people buying your product; they are the heroes and the marketers. Mark shares that ⅔ of marketing actually occurs without the business owner but instead through customers via social media, influencers, testimonials, reviews, and word of mouth. These are the champions of your product. What do people think of when they think of your brand? That face and that idea become the brand, so make it personal.You don't want to miss out on these insights on community, branding, technology, and the intersection of purpose.Listen in for the full presentation, “The Most Human Brand Wins” from the incredible Mark Schaefer. Want to see next year's presentations live? Get your tickets for Evolve 2024 now!I'm rooting for your success.What's Inside:An Evolve 2023 Replay from Mark Schaefer.Why you should make the customer the hero.Why is the face of the brand so important?Megatrends in marketing for your business.The power of customer marketing and influence.Mentioned In This Episode:Belonging to the Brand Book - Schaefer Marketing Solutions: We Help Businesses {grow}EVOLVE 2024 in Denver, CO - Crystal MediaHuman Touch in a High Tech World, Standing Out in Retail - Crystal MediaSocial Media Hooks and Hacks - Crystal Media Crystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book! Start here if you're looking for fresh ideas to take your small business marketing to the next level!  About Mark Schaefer: Mark Schaefer is an internationally recognized keynote speaker, educator, business consultant, and author. Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides consulting services, marketing strategies, and marketing workshops with his firm, Schaefer Marketing Solutions. He is the bestselling author of ten books, is the host of The Marketing Companion podcast, and his blog is one of the top marketing blogs in the world. Mark has shared his insights on television and radio networks and in periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.  And, interesting fact – Mark Schaefer is the King of The Marketing Book Podcast and this interview marks his 9th book interview on the show, more than any other author! Click here for this episode's website page with the links mentioned during the interview...   https://www.salesartillery.com/marketing-book-podcast/most-amazing-marketing-book-ever-mark-schaefer

Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.

In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the importance of nurturing an emotional connection and continuum with a community, how to form a successful community, and future community trends marketers should start leveraging today.

In this episode of The Art of Social Media, Tejas Mehta is joined by Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions. They discuss the power of community-based marketing, how it can help businesses create an emotional connection with customers, and the three distinguishing factors of a community.

In this episode of The Remarkable Project Jay speaks with keynote speaker, futurist, educator and author Mark Schaefer, about why personal trust is more critical in community building than ever, how the pandemic highlighted customers' need to belong, and the importance of preserving community cultureMark W. Schaefer is a globally-recognised keynote speaker, educator, business consultant, futurist, and author who writes for {grow} – one of the world's top marketing blogs. Mark has worked in global sales, PR, and marketing positions for more than 30 years, and now provides consulting services as Executive Director of US-based Schaefer Marketing Solutions. He specialises in marketing strategy and social media workshops, with his clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The US Air Force, and the UK government.Mark has advanced degrees in marketing and organisational development, and is a faculty member of the graduate studies program at Rutgers University in New Jersey.He is the bestselling author of 10 books including ‘The Tao of Twitter' (the world's top-selling book on Twitter), ‘The Content Code', named by INC magazine as one of the Top Five marketing books of the year, and ‘KNOWN', the all-time bestselling book on personal branding. Mark's new book ‘Belonging to the Brand: Why Community is the Last Great Marketing Strategy' describes an essential new path to connect to customers in the modern digital world. His written works are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. He is a regular contributing columnist to The Harvard Business Review, and continues to be a popular guest on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS.Remarkable TakeawaysWhy personal trust is becoming increasingly critical in community building, as people seek more meaningful experiences and less standard value exchanges with brands.How the recent pandemic highlighted the unchanging and permanent need of customers for community and belonging, cementing its status as a crucial marketing strategy for businesses.The importance of protecting the culture of a community, to ensure it remains safe, nurturing and validating for likeminded people to step into and collaborate, co-create, and advocate for something they want to change or achieve.Connect with MarkFind him on LinkedInFollow him on TwitterLearn more about Mark's work, books and beyond via his website  

Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more.  Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow' newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

To turn customers into lifelong fans, brands will need to put community development at the heart of their marketing plans. It is the “last great marketing strategy”, according to the acclaimed marketing consultant Mark Schaefer. People “long to belong”, he says, and that presents an opportunity to connect with them on a more meaningful level.

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.  Highlights include: How community relates to the emotional connections developed via social media and content Why demographic, technological, and societal trends favor a new community strategy A new view of the ROI of community How a community strategy upends traditional marketing management The psychological connection between communities and brands Why NFTs and the metaverse change the game for community strategy Powerful brand benefits overlooked by most community strategies today Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling, and actionable blueprint for the modern brand community. About the Author: Mark Schaefer is a globally-recognized keynote speaker, college educator, marketing consultant, and author. His blog is one of the top marketing blogs in the world and his Marketing Companion podcast is one of the top business shows. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services with Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force. He has advanced degrees in marketing and organization development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight for Mark was studying under Peter Drucker while earning his MBA.  And, interesting fact – Mark was popular in school, but to his parents' dismay, teachers noted on report cards that he was the class clown! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/belonging-brand-mark-schaefer

When it comes to marketing, the world isn't craving more cutthroat strategies, spammy ads, heavily branded content or TikTok dances. People are yearning for a sense of belonging and community - a safe space for them to be true to themselves.   From a brand marketing perspective, there's a rock solid business case to put community front and center of what we do. The more entrepreneurs build movement and collective-based businesses, the better off the whole world's going to be.   Why is community such a key part of marketing businesses today? How do we build our businesses on ideas that are worth rallying behind?   In this episode, marketing futurist, keynote speaker, mentor, educator and author of the new book “Belonging to the Brand”, Mark Schaefer returns to talk about the book, and why community matters so much in the businesses we build and run.   We have a bunch of people that feel alone and are yearning for business owners to create a safe space. They want to buy your stuff because they love the world you're creating. -Dana Malstaff   3 Things You'll Learn in This Episode Why communities failWhat's the difference between a community and audience? Why a TikTok approach to marketing doesn't work for everybodyDo people feel out of integrity because they are being taught to approach marketing as entertainers instead of educators? How to provide validation through marketingEveryone is surrounded by people who make them feel bad about how they think the world should work. How can we give them permission to feel good about themselves?    Guest Bio   Mark Schaefer is one of the world's leading marketing futurists, keynote speakers, educators and business consultants. He's the author of many bestselling books, including his new book “Belonging to the Brand: Why Community is the Last Great Marketing Strategy” which hit hit #1 in Marketing on Amazon. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government.   For more information, visit https://businessesgrow.com/ or head to https://businessesgrow.com/contact/press-inquiries/    Buy Belonging to the Brand (https://amzn.to/3W8ciqi)

  It's time for a rethink of the notion of brand community, says our guest Mark Schaefer. Instead of the transactional, customer self-service model so common today, marketers must build communities that deepen emotional relationships with the brand. In this new model, customers learn from each other, and marketers learn from customers. It's a win-win, delivering marketing that heals the loneliness found among consumers today. Schaefer explains how to think, how to execute, and how to measure the results of this new approach to marketing communications. About our Guest: Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast — The Marketing Companion — are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. Customized for every audience, Mark's inspiring and memorable programs specialize in marketing and strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.    

In the latest episode of The Thrifty Marketer Podcast, Vivek sits down with renowned marketing expert Mark Schaefer to discuss the intersection of artificial intelligence and marketing. Mark shares his insights on how AI is changing the way businesses approach marketing and the opportunities it presents for marketers. He also shares practical tips on how marketers can get started with AI and how to use it effectively in their campaigns. Whether you're a seasoned pro or new to the world of marketing, this episode is a must-listen for anyone looking to stay ahead of the curve in the world of AI and marketing. Tune in to The Thrifty Marketer Podcast to learn more about the role of AI in marketing and how you can use it to drive success for your business.About The GuestMark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field.Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups.He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than750 libraries worldwide.Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine. Hosted on Acast. See acast.com/privacy for more information.

In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands. Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it's not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view'. Mark and Jo reflect on the challenges faced by people with a business or personal brand in being genuine, proving trustworthiness and the importance of creating comfortable and supportive spaces for your audience. As a  global public speaker and a professor, Mark shares lessons on how to create a distinct value proposition by observing changes in the world and lining them up with your own unique experience. And on how important patience and self-awareness are in building a successful venture. -- To look outside Mark relies on three to five sources - from blogs, newsletters, podcasts - that inspire him every week. Mark says having these handful of regular sources focuses your attention on what's relevant and forces you to look at things in a new way. Mark is a self-proclaimed ‘look outside junkie' because he lives in the world of ‘what's next', which means he relies on observation of the fast changing world. -- Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at https://businessesgrow.com/blog/ ({grow}) — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark's new book https://www.amazon.com/gp/product/1733553355/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1733553355&linkCode=as2&tag=schaemarkes09-20&linkId=30d9fed375589d8613aeb70eaefeb1bb (Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds) is an essential new path to being seen and heard in a busy world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and https://businessesgrow.com/services/corporate-social-media-workshops/ (social media workshops.) Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. He is the co-host of https://businessesgrow.com/podcast-the-marketing-companion/ (The Marketing Companion), one of the top 10 marketing podcasts on iTunes. See more from Mark: Mark's consultancy, Schaefer Marketing Solutions at https://businessesgrow.com/ (businessesgrow.com) Mark's latest book https://businessesgrow.com/cumulative-advantage/ (Cumulative Advantage) which you can purchase on https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/1733553347/ref=sr_1_1?dchild=1&keywords=Cumulative+Advantage&qid=1611580900&sr=8-1 (Amazon) Connect with Mark on https://www.linkedin.com/in/markwschaefer (LinkedIn) (ask for the invite to his Discord direct) Follow Mark on https://twitter.com/markwschaefer (Twitter) Listen to the https://open.spotify.com/show/0ugQ9zd6vrq08pDoQkuQPY (Marketing Companion podcast on Spotify) -- Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at...

• Why automated marketing is losing its punch • “We're doing things that annoy people” (Total Recorded Time is 24:58 "Knock knock!" "Who's there?" "Interrupting Cow." "Interrupting Cow wh--" "MOOOO!" If you have children or grandchildren, you've probably heard the joke, But Mark Schaefer isn't laughing. When it comes to marketing, few know the ins and outs better than Mr. Schaefer, a keynote speaker, educator, business consultant, and author. And he says it's time to stop irritating people with your cow-like marketing. “We're doing things that annoy people,” he says. “Marketing historically has been a combination of psychology and sociology and anthropology – not automation. “If we're spamming people, if we're interrupting them, intercepting them in a way that annoys then, we need to stop.” After more than 30 years in global sales, PR, and marketing and as executive director of Schaefer Marketing Solutions working with companies as diverse as Adidas, Johnson & Johnson, GE Life Sciences, the U.S. Air Force and the UK government, he says it's increasingly difficult to do effective marketing. He says that's due to a raft of reasons, ranging from the sheer volume of information that's flooding the world to the seemingly infinite number of channels delivering it. What's the answer or answers? Mark Schaefer joins us for this Bizgnus Interview podcast. Please click here to watch the interview: https://youtu.be/CVkDp7_OZMU Mark Schaefer has spoken in 35 different countries and is the author of nine books, some of which have been used as textbooks at more than 70 universities and translated into 14 languages. For more information: https://businessesgrow.com/ ======================================= ABOUT US Bizgnus reports, writes, edits and publishes business news in online, broadcast and printed publications. We have published unbiased, unfiltered and in-depth interviews with business and other thought leaders since 2005. Opinions are those of our guests. Bizgnus never endorses the viewpoints, products or services of its guests, who are selected based on their knowledge and experience. No one pays to get on our podcasts. And we don't accept advertising (although Google/YouTube sells ads on our videos.) We'd appreciate your financial support through Patreon. If you'd like to help, please click here: https://www.patreon.com/user?u=56957587 Our address is 150 Herons Run, #104, Sarasota, Florida 34232. Call us anytime at 209.470.3400. Our email address is editor@bizgnus.com

In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing.

In part one of this two-part episode, we're joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.

Season 8!! Industry Thought Leader Mark Schaefer joins to discuss the third marketing rebellion, focusing on people. He sets the tone for the entire season. Mark is a globally-recognized blogger, speaker, educator, consultant, and author. As Executive Director of U.S.-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK government.

How do you get from snowflake to avalanche?   This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business.  From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest is a globally recognised author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organisational development … holds seven patents … and is a faculty member of the graduate studies program at Rutgers University. He is the best-selling author of nine popular books … including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field. All the way from Tennessee… where his very own bees make honey that wins blue ribbons at the State Fair… Please welcome… Mark Schaefer! Bio Mark Schaefer is a globally-recognised keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He has advanced degrees in marketing and organisational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author, hailed as the founder of modern management). Customised for every audience, Mark’s programs specialise in marketing strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government. Mark is the author of six best-selling marketing books: KNOWN, Social Media Explained, Return on Influence, Born to Blog, The Content Code, and The Tao of Twitter – named the best-selling book on Twitter in the world. Return on Influence was named to the elite list of top academic titles of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. The Content Code was named one of the top five marketing books of 2015 by INC. Magazine. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. Recorded on: 23rd March 2021 Links: More about Mark Schaefer More about Maria Franzoni Ltd Connect with Maria on LinkedIn Connect with Maria on FaceBook More about London Speaker Bureau Connect with London Speaker Bureau on LinkedIn To book any of the speakers featured on the Speaking Business podcast, click here Listen here: Podfollow Libsyn  Itunes  Stitcher Spotify

Mark Schaefer is a globally-recognized keynote speaker, educator, and business consultant. The bestselling author of nine path-finding books, including the first book ever written on influence marketing, Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. In this episode, Mark explains how to create momentum when you don’t have millions of dollars to spend, why some people get to the next level and some people don't, and the research behind how people create momentum in all areas of life. Listen in to learn why there has never been a more fascinating time to be in marketing, as well as how we can be heard amongst all the noise. You can find show notes and more information by clicking here: https://bit.ly/3wmjYcJ

We catch up with Mark Schaefer to learn more about his recent book Cumulative Advantage, and how to maximise your own talents to achieve success. We also discuss why Tennesse is awesome, and his love hate relationship with Tim Ferris. Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University. He and is the author of eight best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code, named by INC magazine as one of the Top five marketing books of the year, and KNOWN: The handbook for building and unleashing your personal brand in the digital age, the top book on personal branding. Mark's new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

In this episode of The Thrifty Marketer Podcast, "Let's Talk Marketing" with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business Consultant.Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.Discussion Mark's journey to the world-renowned author and keynote speaker How company values drive Marketing? How can brands build "authority" with content? Mark's thoughts on personal brand, and how to build one Context Marketing - Why is it important? Lessons from Mark's latest bestseller "Cumulative Advantage And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB marketing tips, visit https://bit.ly/3hHaj8VSponsorships Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m really excited to have as my guest, Mark Schaefer a globally-recognized blogger, speaker, educator, consultant, and author of multiple books, including one of my favourite marketing books "Marketing Rebellion". As Executive Director of Schaefer Marketing Solutions, Mark specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK government.  Mark is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.  Mark has also lectured at Oxford University, Princeton, and many other prestigious institutions. In our discussion, Mark talked to me about: Why the job of any business and marketer is to cut through the noise and BE trusted The complex maze of customer journeys and why it's critical to connect with people where they are Why providing insights and connecting the dots, rather than just sharing information, will be critical to success in the fourth marketing rebellion Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Hello Innovators! I am Dustin Miller PolyInnovator. Today we are talking with Mark-Schaefer, A globally-recognized marketing author, consultant, accomplished keynote speaker, and the Executive Director at Schaefer Marketing Solutions! BE MORE HUMAN! This episode is being released separately from the original trajectory because of it's relevance to the #pandemic, and usefulness for people AND businesses. The Pandemic Playbook https://businessesgrow.com/pandemicplaybook/ and Fight to the Other Side ___________________________ Links: Get Marketing Rebellion! https://businessesgrow.com/rebellion/ His Home Site: https://businessesgrow.com/ Socials: https://www.linkedin.com/in/markwschaefer/ https://www.facebook.com/mark.schaefer3 https://www.instagram.com/markwschaefer/ https://twitter.com/markwschaefer https://www.youtube.com/user/MWSchaefer https://www.pinterest.com/markwschaefer/ TIMESTAMPS: 0:00 Intro 0:40 Did you know Mark was an Actor?? 3:00 Anthropocentric; "The Most HUMAN Company Wins" 5:00 Mark's Hero 7:00 Vlog and Blog 13:00 "We need the Netflix for VR" 15:00 Transcending the Pandemic 20:00 Being Proactive Businesses https://businessesgrow.com/pandemicplaybook/ 25:00 Losing all work in 3 days 30:00 Personal Adaptation / Consumer Behaviors 32:00 Hierarchy of Needs 37:00 Getting ahead of Future Crisis 40:00 Accelerator, Amplifier, Hypergrowth 45:00 Prepared for a Recession 47:00 Personal Brand Importance https://businessesgrow.com/known-book/ 49:00 What is a Polymath to You? Walter Isaacson and Geniuses 54:50 Mark's Complement 55:15 Where can reach out to Mark? 57:00 Outro

Actions and Limits interviews Mark Shaefer to talk about being bold within your marketing.Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author, hailed as the founder of modern management).Find Mark Schaerfer at: https://businessesgrow.com/  Send your questions for our segment, ASK PAUL ANYTHING.Submit them to ActionsandLimits@Gmail.com to get your questions answered on air.  Let's create Actions and Destroy those Limits

Welcome back and thank you for joining us for another Soul Driven interview! These interviews are with people from all walks of life who have discovered their true purpose, are living it out every day, and have wisdom to share with us. Today, I'm excited to introduce you to Mark Schaefer who's well-known within the marketing industry, not only for his astute marketing write-ups and strategies, but for the passion, creativity, and comedy he brings to the table. He's the brilliant, down-to-earth guy you'd want to grab a cup of coffee with and he's here today to share the importance of consistency, saying no and sticking to your values. His bio: Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. He has worked in global sales, PR, and marketing positions for more than 30 years providing consulting services as Executive Director of Schaefer Marketing Solutions and is also a faculty member of the graduate studies program at Rutgers University. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, The U.S. Air Force, and more. He is the author of seven best-selling marketing books, the co-host of The Marketing Companion, which is one of the top 10 marketing podcasts on iTunes, is a regular contributing columnist to The Harvard Business Review, AND has appeared on many national television shows and periodicals including the Wall Street Journal, The New York Times, National Public Radio, and many more. Once you've listened to the interview, I want to hear from you, what part of Mark's story resonated with you the most? Share your answer on Instagram @souldrivenpodcast on today's post, use the hashtag #souldrivenpodcast or send me an email at souldrivenpodcast@gmail.com. I'd love to hear from you! If today's message inspired you, please leave me an iTunes review, share this episode on social media, and with those you love. Don't forget to sign up for the email list - exciting things are coming soon that will only be shared with my email list community. And don't forget, when we invest in ourselves, the world benefits. Show links: To connect with Mark: https://businessesgrow.com/ on Facebook https://www.facebook.com/mark.schaefer3 or Twitter https://twitter.com/markwschaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. Mark has authored several books. His most recent, Marketing Rebellion, has quickly become a reference for the marketer of today. Follow Worthix on LinkedIn: www.linkedin.com/in/worthix/ Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary Follow Mark on LinkedIn: https://www.linkedin.com/in/markwschaefer/ Follow Mark on Twitter: @markwschaefer Buy Marketing Rebellion at: https://businessesgrow.com/rebellion/

Hear how consumers have the power to drive marketing! Are you overwhelmed by the breakneck speed of change in business? Do constantly-shifting consumer trends, unrelenting technology advances and omnipresent digital marketing leave you feeling irrelevant and lost? Fear not. Mark Schaefer can help you stay ahead of the curve. A globally-recognized marketing and social media keynote speaker, business consultant and best-selling author, Mark shows us how hyper-empowered consumers can actually drive business results rather than exist as manipulated pawns. This is priceless advice — don't dare miss it! "The most human company wins" This is the sub-title of Mark's new book, “Marketing Rebellion.” As you'll learn when you listen to our podcast, it also sums up Mark's approach to business marketing perfectly. The copy on his website goes even further: "Technology has created new ways to help customers discover, share, and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations. We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. Are you ready for the rebellion?" In our discussion about his new book, Mark shares these crucial insights with us: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago Why businesses must be built on human impressions instead of advertising impressions The five constant human truths at the heart of successful marketing strategy Why customer loyalty is dying and what you need to do about it right now How to help your best customers do the marketing for you Actionable steps to provide an immediate course-correction for businesses of any size   About Mark Schaefer Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, author and blogger. In fact, his blog {grow} is hailed as one of the top marketing blogs in the world. He has worked in global sales, PR and marketing positions for more than 30 years and now provides consulting services as Executive Director of Schaefer Marketing Solutions.  In addition to his new book, “Marketing Rebellion,” Mark has authored six best-selling books: "KNOWN," "Social Media Explained," "Return on Influence," "Born to Blog," "The Content Code" and "The Tao of Twitter" (named the best-selling book on Twitter in the world). One of the world’s most recognized social media marketing authorities, Mark has been a keynote speaker at such highly-regarded international conferences as Social Media Week London, SXSW, National Economic Development Association and the Institute for International and European Affairs. He has appeared in The Wall Street Journal, Wired, The New York Times, and on CNN, National Public Radio, CNBC, the BBC and CBS NEWS. In addition, he is a regular contributing columnist to The Harvard Business Review and co-host of The Marketing Companion, one of iTunes' top 10 marketing podcasts. Mark has advanced degrees in marketing and organizational development, holds seven patents and is a faculty member of the graduate studies program at Rutgers University. For more on innovative approaches to marketing, check out these blogs and podcasts: Blog: Why Social Media Is Crucial To Your Marketing Strategy Blog: Your Data Is Talking To You. Are You Listening? Blog: Blue Ocean Strategy® Can Create a New and Uncontested Market Space Podcast: Adam Honig—How To Explode Your Sales With Intuitive Technology Podcast: Stephen Gill and David Grebow—Managing For Success in the Knowledge Economy Podcast: Randi Busse—How To Turn Customer Experience Into A Competitive Advantage Additional resources Mark's website: www.BusinessesGROW.com Mark's new book: “Marketing Rebellion” My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants

Millennium Live had the pleasure to chat with internationally acclaimed consultant, author, and speaker, Mark Schaefer. He is currently Executive Director at Schaefer Marketing Solutions, which offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy. We enjoyed our time talking with Mark about the Digital Transformation and how it happens at our assemblies.

I learned a ton talking with Mark Schaefer about his industry-shifting book Marketing Rebellion. It's the must-read marketing book for 2019 and beyond. About the Book:  Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?    Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you:  How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy.  Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you.  Actionable steps to providing an immediate course-correction for businesses of any size.  Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.    The Marketing Rebellion is knocking at your door. Are you ready?   About the Author:  Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing training and clients include both start-ups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force. Mark has advanced degrees in marketing and organizational development and is a faculty member of the graduate studies program at Rutgers University. A career highlight was studying under Peter Drucker while studying for his MBA. He is the author of six other best-selling books: The Tao of Twitter (best-selling book on Twitter) Social Media Explained Return On Influence (First book on influencer marketing) Born to Blog The Content Code (named best book on SEO) KNOWN: Building and Unleashing Your Personal Brand in a Digital World His Marketing Companion podcast is among the top 1 percent of business shows on iTunes.   Connect with Mark: BusinessesGrow.com Facebook Twitter Instagram For additional show notes, visit ShaunTabatt.com/264.

This week’s guest is Mark W. Schaefer. Mark is a globally recognized educator, business consultant, and author. Now Executive Director of U.S.-based Schaefer Marketing Solutions, Mark has worked in global sales, public relations, and marketing for nearly thirty years. His latest book ‘Marketing Rebellion – why the most human company will win’ provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing. Why should businesses be built on human impressions instead of advertising impressions, what is driving this change? Mark and Geoff discuss how marketers should adjust to the changing tides as well as overall consumer perceptions and what it means to surrender control to the customer. It can be difficult to refrain from turning every piece of content your business creates into a branded overt marketing opportunity. However, the key to succeeding amidst this upheaval is creating an emotional connection with consumers, and that often means leaving the traditional sales pitch at the door. With customer loyalty and trust decreasing (and in some places gone completely), The onus is on the marketers to cater to the human needs of the consumer. Mark offers some useful tips on how to communicate in a more human way and talks about how we can alleviate the tangled mess that is the customer journey. We also look at a few case studies of companies with a human, forward thinking brand, in Jeff Bezos with Amazon and Tesla with Elon Musk. What you will learn in this episode: • What is the ‘Marketing Rebellion’ • Understanding the chasm between consumer and business perceptions • How to create loyalty with the empowered consumer • The difference between personal and personalization • How to communicate with your customers in a more human way Links from Today's Episode: Mark’s Website https://businessesgrow.com/ Marketing Rebellion – the most human company wins https://businessesgrow.com/rebellion/ The Business Grow Blog https://businessesgrow.com/blog/ The Marketing Companion Podcast https://businessesgrow.com/podcast-the-marketing-companion-2/ Contact Mark https://businessesgrow.com/contact/ Ready to grow your business in the new year? Check out the new Mortgage MarketingPRO membership (http://www.mortgagemarketing.pro/) which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Here: https://www.facebook.com/groups/1689903481297200/ Finally, to get all new episodes when they are released, you can subscribe on: iTunes (https://itunes.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2) or Stitcher http://www.stitcher.com/podcast/mortgage-marketing-radio iTunes (for iPhone) https://itunes.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2 Stitcher (for Android) http://www.stitcher.com/podcast/mortgage-marketing-radio

Today’s Maverick is one of my favorite authors Mark Schaefer. Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.  He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author, hailed as the founder of modern management). Customized for every audience, Mark’s programs specialize in marketing strategies for content marketing, digital marketing, social media, and personal branding. Mark is the author of six best-selling marketing books: KNOWN, Social Media Explained, Return on Influence, Born to Blog, The Content Code, and The Tao of Twitter – named the best- selling book on Twitter in the world.   Mark’s new amazing book, Marketing Rebellion was just released and it no doubt is bound to shake up the marketing world once again!   Mark and I dove into creativity, how to be a better human in your work and how being ahead of the curve is rarely the comfortable seat in the house...but we wouldn’t have it any other way.   Check out all about Mark at his website: https://businessesgrow.com/ And his books on Amazon https://amzn.to/2SXt13A   Don’t forget to subscribe and leave a review so we can build this Maverick Revolution together!   To start to capture your Maverick side, come join the membership, Maverick Life Unleashed, for a $1 14 day trial at http://bit.ly/maverickmembership   To learn more about Shari and her Maverick work, head over to www.shariteigman.com  

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets. Mark's book Known has continued to be spotlighted as the best guide to modern personal branding on the market... and I don't disagree. I actually purchased copies of the book for both of my children while they were in college. I continue to recommend the book to colleagues and friends when they ask about building their personal brand on and offline. Disclosure: I've really been blessed to be working with Mark personally, as cohost of Dell Luminaries as well as assisting him on other proejcts. Special Guest: Mark Schaefer.

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. On AsK Win today (Tuesday, January 23, 2018), Best-Selling Author, Win C welcomes Mark W. Schaefer. Mark is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world. Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. To learn more about Mark visit http://www.businessesgrow.com/. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Win Kelly Charles’ book “She is CP” will get to the New York Times somehow and to help her either by voting or send her good vibe. Please vote at https://soopllc.com/blog/book-ideas/cp-win-charles/. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake at http://bit.ly/bow2017. If you would like to support Ask Win go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Ask Win, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win Tuesday notes from fans: Jennifer is inviting you to be a part of Jenny’s Tutoring in Jackson, NJ area. She can tutor online, SKYPE, or on the phone as well. She can tutor in the following areas: American Sign Language, English as a Second Language, Psychology, History, Special Needs, basic skills (reading, writing and math), career services and essays etc. Jennifer Beilis is a current American Sign Language Professor on the college level and past Psychology Professor as well. She holds her Master’s degree in Education and Deafness Rehabilitation, New York University, SCPI, BA in Psychology, Rowan University and AA in Social Sciences from Brookdale Community College. You can email or call her at Jenny08520@aol.com or (732)534-6422, FB Jenny08520@aol.com or Twitter @JenniferBeilis and Linked In #JenniferBeilis.

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. On AsK Win today (Tuesday, January 23, 2018), Best-Selling Author, Win C welcomes Mark W. Schaefer. Mark is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world. Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. To learn more about Mark visit http://www.businessesgrow.com/. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Win Kelly Charles’ book “She is CP” will get to the New York Times somehow and to help her either by voting or send her good vibe. Please vote at https://soopllc.com/blog/book-ideas/cp-win-charles/. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake at http://bit.ly/bow2017. If you would like to support Ask Win go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Ask Win, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win Tuesday notes from fans: Jennifer is inviting you to be a part of Jenny’s Tutoring in Jackson, NJ area. She can tutor online, SKYPE, or on the phone as well. She can tutor in the following areas: American Sign Language, English as a Second Language, Psychology, History, Special Needs, basic skills (reading, writing and math), career services and essays etc. Jennifer Beilis is a current American Sign Language Professor on the college level and past Psychology Professor as well. She holds her Master’s degree in Education and Deafness Rehabilitation, New York University, SCPI, BA in Psychology, Rowan University and AA in Social Sciences from Brookdale Community College. You can email or call her at Jenny08520@aol.com or (732)534-6422, FB Jenny08520@aol.com or Twitter @JenniferBeilis and Linked In #JenniferBeilis.

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees. In This Episode How Twitter’s shift to 280 characters may affect the company and the obstacles it faces How to engage with Twitter as a human-driven platform rather than a place to broadcast ads Why having a human presence is different from employee advocacy How elevating your employees can benefit your business more than traditional ads Why businesses should be evolving their content Resources Mark Schaefer on Twitter, Facebook, and LinkedIn The Tao of Twitter Known More Than Marketing: Exploring the Five Roles of the New Marketer The Content Code Marketing Companion Podcast Why Consistency Is the Key to Becoming Known Visit SocialPros.com for more insights from your favorite social media marketers.

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age.  During the interview he shares  His 4 step path to becoming Known Considerations for building your personal brand  The importance of finding a unique point of difference

Mark Schaefer is the Executive Director of Schaefer Marketing Solutions, LLC., a social media marketing consultant and keynote speaker. He is the author of several books including Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age and The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business. His speech at the Social Media Marketing World 2017 conference was one that inspired me to launch The Sigrun Show with 100 episodes in 100 days. He joins me today to share his entrepreneurial journey, how he transitioned from the corporate world to becoming a recognized consultant, speaker, and author, and what inspired him to write the book Known. He also shares many valuable tips and strategies for aspiring, new entrepreneurs to become recognized in their fields, necessary steps to take to become recognized as an expert, and why determining which medium to use is important in your content marketing strategy.   “Everybody starts as a nobody, so you shouldn't be afraid of that.” – Mark Schaefer   In This Episode of The Sigrun Show: How his experiences planted the seed for writing Known Why it's important to remember that people aren't born experts. Standing out in the noisy world of content marketing Strategies for becoming known in your field. Simple strategies to achieve vast reach and vast connections with your audience Why consistent content is critical to your ability to gain recognition The distinction between building a social media following and an audience that matters How storytelling helps move concepts into action Your purpose is what keeps you going, even when you don't feel like going anymore Everyone has the opportunity to be known. The question is – will they persist?   Mark's 4 Strategies for Becoming Known in Your Industry: Be clear on what you want to be known for. Find a place to share your story. Learn how to tell your story. Pursue an audience that matters.   Connect with Mark Schaefer: Businesses Grow website The Marketing Companion Podcast   Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business     Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.   Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you! Click here to start turning your passions into profits today!

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody can join them.   Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)< [...]

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand. Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand. If you are interested in buying this book, !

Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at (grow) - one of the top marketing blogs of the world. As Executive Director of Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Mark gets candid about how to cut through the online “information density” by using humanity and heart. This author of five best-selling books (Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter) reveals how marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase. Don't get left behind!   On this episode of Breaking Digital, Doyle and Mark have a brilliant and honest discussion about what marketing actions need to take place within your business to survive. Forget about being an overnight YouTube success. Be real. Show who you are, mistakes and all. It makes for a better story. Mark refreshingly assures us that using a “humanity” filter in our branding is the way to our customers hearts. He pushes companies out of their comfort zone by encouraging them to share what they stand for, what they believe in, and essentially to reveal “their heart?” If your branding is failing it is likely bland, antiseptic, sterile, or formulaic. Bottom line: treat people online the same way you would treat them offline. The surprising twist: 2017 is going to be a milestone year with artificial intelligence at the forefront of marketing strategy. Can't get enough of Mark? He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.    Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2016 Doyle Buehler  

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural constraints Talent constraints Those obstacles don’t go away in a year, or even two years. Will there be an increase in live video? Of course. That seems like a pretty safe prediction. Will there be a transformation in 2017? No. It’s a couple of years away. Here is Mark's original article: https://www.businessesgrow.com/2016/12/19/facebook-live/ Who is Mark W. Schaefer? Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweete

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. In this interview we talk about rebranding vs branding from scratch the importance of being known what to do in order to become known what does being yourself mean audience engagement I am sure you will also enjoy The Marketing Companion podcast Mark is co-hosting, so make sure to check it out.

For this week’s episode of Getting Goosebumps, I chat to Mark Shaefer, the Founder and Executive Director of Schaefer Marketing Solutions. Mark holds over thirty years of marketing experience, and is the author of five best-selling marketing books, including one of my favourites, The Content Code. Also one of the most popular keynote speakers in the world, Mark invests time in leading social media workshops and teaching graduate marketing classes. When it comes to captivating an audience, Mark has some invaluable insight to offer…

On this week's episode of the podcast, we talk about growth through innovation with Mark Schaefer. Among the topics we cover are the concepts of the Alpha audience - or apostle audience - and why they're important concepts to understand, essential marketing strategies that are vital for any company looking to grow exponentially, and why Mark believes that there truly is a Tao of Twitter. Mark Schaefer joins us on this week's episode to discuss those topics and more. Mark is the founder and Executive Director of Schaefer Marketing Solutions, a marketing company that helps businesses grow through social media, content, and strategic marketing. His portfolio includes seven patents, two graduate degrees, a mentorship with Peter Drucker, and five best-selling marketing books, including The Content Code, The Tao of Twitter, and Return on Influence. Mark is a regular blogger at {grow}, one of the top marketing blogs in the world, and he teaches graduate marketing classes at Rutgers University. He has been a keynote speaker at a number of well-known events worldwide, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He's also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Show Notes  Follow Mark Schaefer on Twitter: http://twitter.com/markwschaefer Visit Schaefer Marketing Solutions' website: www.businessesgrow.com Browse Mark's books on Amazon

Mark is the CEO of Schaefer Marketing Solutions, blogger at Businesses grow, the author of several best selling books, professor at Rutgers University, and a globally sought after speaker. On this episode we discuss how content ignites.

Mark Schaefer, Executive Director and Founder of Schaefer Marketing Solutions, stops by the Content Pros Podcast today to discuss the rise of the lazy marketer and the education and qualifications needed to avoid being one in today's information-dense digital marketing environment. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mallorie Rosenbluth is the VP of Client Services at Likeable Media. Prior to joining the team, Mallorie was a marketing consultant at Wegmans Food Markets. Her previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy. Mallorie now oversees both account and creatives service and ensures clients have a “likeable” experience and the teams produce amazing work that get results. Her speaking credentials include Social Media Week, NYU’s Social Media Intensive Week, Digital Summit (Phoenix, Long Island), and others. She was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions.

Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching. Our hosts, Kristine D'Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch. 1. Tracking the impact of social media Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly impossible to ignore. 2. Owning owned media According to Ann Handley, Chief Content Officer at MarketingProfs, 2015 will be the year we create and curate content customers want. The idea of brands as publishers will be more important. 3. Online advertising, testing and optimizing Jay Baer, President, Convince & Convert says 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important. 4. Wearable technology A bit of a surprise to Kristine and Julia, but nonetheless very interesting - Mark Schaefer, Executive Director at Schaefer Marketing Solutions says by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications. What do you think 2015 will bring?  

This episode of The Pivot, host Todd Wheatland shares his conversation with Mark Schaefer, Schaefer Marketing Solutions. Learn how a 25-year career with an international corporation was the perfect foundation for Mark's current success consultant, prolific blogger, author and speaker. Find out the one thing that he believes is critical in business today and how he embraces it with humility and a sense of awe. 

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-twitter-about-to-make-a-huge-mistake/

In this episode of the Bright Ideas podcast, I’m joined by Mark Schaefer of Schaefer Marketing Solutions and author of the best selling book, The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. I recently had the pleasure of hearing Mark speak about the business benefits of Twitter and I learned a great deal. In today’s episode, I’m going to get Mark to share with us why Twitter is a far more powerful tool that you realize, and how you can take advantage of it. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Power Talk with host Linda Ballesteros with Special Guest Mark Schaefer Mark is among the world's most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, New Media Expo, National Economic Development Association, and National Association of State CIOs. Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNBC, and the CBS NEWS. In 2012, he was named by Forbes maga

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.