Podcasts about why authenticity is

What does it sound like when you change your mind?That's the name of the book Seth Godin was about to publish when James interviewed him. He only printed 5,500 copies. And he's not printing anymore.He doesn't view a book as just pages surrounded by two covers. He makes a 3-dimensional object that's beautiful to look at and read.“It's not new,” he said on my podcast. “It's the best of the last four years of my work. And it's illustrated with hundreds of photos by Thomas Hawk, who's the most prolific and talented internet photographer.”The book weighs 18 pounds. And it's 800 pages long.I asked him about art and marketing… and he told me about life.A) START FROM THE BEGINNING“No business, no project, no novel ever started big,” Seth said.It started with fear, uncertainty, excitement, possibility. Tons of “what if's” that lead to real action. And real action halts the what if's. The "what if's" turn to "what is".Seth said, “Instead of saying, ‘I need to leap to the middle,' say, ‘I'm going to start with people who want to engage with me.'”All successes start with one person. That's it. One person, then two, then three.Success is a curve. We all know it. Don't try to cheat the curve.B) KNOW YOUR WORLDI asked Seth, “How do you know what the world wants to hear?”“Well, first of all, never the whole world,” he said. “You pick your world.”Where do you hurt? Where do you feel a knot? Can you loosen it up and ease the pressure?Can you create something for the people (or person) who want to love what you want to love?C) WHAT DO YOU CARE ENOUGH TO SAY?We talked about Facebook. And the Lays Potato Chip guy who re-designed the bag. His job was to make it sound crunchier.Kids had slamming competitions. Who could slam a soda the fastest? So Coke-A-Cola created a bottle with a mouthpiece meant to maximize chugging efficiency.They sold products. But it's the message that matters.I always say: message over money.Invention happens at the edges. Between heart and lungs, breath and vocal cords is the message. It's the thing you want to say. The thing you're afraid to say.“What really matters isn't what time you posted on Facebook,” Seth said. “What matters is, what did you care enough to say?D) ANYONE CAN LEAD…“'Purple Cow‘ says, ‘How do I sit in my office and make a thing that people talk about?'”“What ‘Tribes‘ says is ‘Now that anyone can stand up and lead (because anyone can have a media channel… because anyone can make a connection) will you choose to lead? And if you're going to lead, who will you lead? How will you connect with the people you're leading? That is marketing, but it's also life.”E) CULTURE BEATS EVERYTHING“No one has a Suzuki tattoo,” Seth said.“What's a Suzuki tattoo?” I asked.Then I got it. Harley Davidson makes half their revenue licensing its brand. T-shirts, jackets, etc.“If you're in the Harley tribe, you can't show up on a Suzuki,” he said.“Tribes aren't about the alpha to the omega. Leaders always go away. The alpha person dies or moves on. But the tribe doesn't. The tribe persists. Because culture beats everything. Scenes have a culture. Tribes have a culture. It's the culture that determines how an organization makes its choices, how a nation will evolve.”I've said this before. It doesn't matter who the president is. What matters is who you surround yourself with. Who's in your tribe? Who's in your heart?And if they're toxic to your creativity or well-being, detox now.“The Beatles didn't invent teenagers. I'm not saying we invent our tribe. We just show up to lead them.”I didn't invent the choose yourself community. The cubicle job did.F) SHOW UPI'll never say what other people should do. I just say what I like to do. I say what gets me past just getting by.“Half my blog posts are below average,” Seth said.I asked if he feels bad.Intellectually, I understand failure. But it still hurts. It can turn your life upside down. I lost everything more than once. And maybe you're reading this because you have to… or you're afraid of losing everything.“I'm talking about [creating] generous work with good intent… that didn't work.” That's the failure we need to show up for.“I show up,” Seth said.G) DON'T WRESTLE WITH INFINITYI didn't know what that meant.“I am almost done wrestling with infinity,” he said.We had half an hour left in the interview. I didn't interrupt.I couldn't.I was captivated. My mind expands when I'm seconds away from hearing someone's genius. My vision slows and the inside of my ears soften. It's like my body is creating room.“I made the book I wanted.”“I only printed 5,500 copies of the book. And there's not going to be a second printing. That's all there is.”He doesn't have to chase. He already broke even and the best part is he chose himself.“Now there's not an infinity of upside.”He didn't need approval from publishers, his boss, a network… He didn't write for a bestseller list. He was compelled. And he created.He made what he wanted to make.  “Here's my definition of art,” he said. “Art is when a human being does something that might not work…”And my whole body nodded.He went on… changing my mind.Links and Resources:Seth's upcoming book “What Does It Sound Like When You Change Your Mind?”Read Seth's books:The New York Times, BusinessWeek, and Wall Street Journal bestseller, “Tribes: We Need You to Lead Us“A New York Times, USA Today, and Wall Street Journal bestseller, “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)“A New York Times bestseller, “Linchpin: Are You Indispensable?““Purple Cow, Transform Your Business by Being Remarkable““All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All““Permission Marketing: Turning Strangers into Friends and Friends into Customers“Join Seth's newsletter and get his latest blog posts at SethGodin.comSeth's “alt MBA” courseFollow Seth on Facebook + TwitterAlso by Seth Godin:The Icarus Deception““Poke the Box““We Are All Weird““Whatcha Gonna Do with That Duck?““V Is for Vulnerable““Meatball Sundae““Free Prize Inside““Unleashing The Ideavirus““Small Is The New Big““Survival Is Not Enough““The Big Red Fez“Also Mentioned:Thomas Hawk Photography ------------What to write and publish a book in 30 days? Go to JamesAltucherShow.com/writing to join James' writing intensive!What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to “The James Altucher Show” wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook

How do you advertise a cleaning business with no money? Did you know you can't advertise a cleaning business with no money? But you can start your own house cleaning company and grow it with free marketing. Angela Brown, The House Cleaning Guru says it costs money to advertise a cleaning business. And marketing costs time. Use free marketing tips to get noticed and find more cleaning leads. Today's Ask a House Cleaner sponsors are Savvy Cleaner. (Training and certification for house cleaners and maids.) HouseCleaning360 (Grow your cleaning business with free marketing.) And My Cleaning Connection (A resource hub for cleaning tutorials and cleaning videos like this.) *** COMPLETE SHOW NOTES FOR THIS EPISODE *** http://askahousecleaner.com/advertise-a-cleaning-business/ *** MORE VIDEOS ON THIS TOPIC *** NextDoor to Get More House Cleaning Leads - https://youtu.be/24bnRoJcYwc Low Cost Marketing Strategy for Cleaning Businesses - https://youtu.be/MQ8MuZcRtiY How Can You Target Market Your Cleaning Business for Growth? - https://youtu.be/qYyHMHZ9flQ The BEST Place to Find MORE Cleaning Business - https://youtu.be/xN21NI_fhA4 #1 Secret to Advertising Your Cleaning Business - https://youtu.be/wri3FbnBpsA How Do I Get More House Cleaning Referrals? - https://youtu.be/Buf6YOZqrFI Cleaning Advertising Ideas - https://youtu.be/pz7zhofFbjo *** RESOURCES FROM THIS EPISODE *** The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace - https://amzn.to/2vvgxCy Branding Pays: The Five-Step System to Reinvent Your Personal Brand - https://amzn.to/2Md45ks The 8 Pillars of Social Media Marketing in 2018: Learn How to Transform Your Online Marketing Strategy for Maximum Growth with Minimum Investment. Facebook, ... Twitter, LinkedIn, YouTube, Instagram +More - https://amzn.to/2McPBRN Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business - https://amzn.to/2Kzzadf Purple Cow, New Edition: Transform Your Business by Being Remarkable - https://amzn.to/2OWmIIa All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - https://amzn.to/2OQTOZV   *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** LOOKING FOR WAY TO BOOST YOUR FANDOM? *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** Savvy Cleaner Training - House Cleaner Training and Certification HouseCleaning360 – Referral database of the world’s most prominent home service providers and the homeowners they serve. My Cleaning Connection - Your hub for all things cleaning. Savvy Perks – Small business benefits for yourself and your employees.

When your brand personality doesn't match who you are as a person, it can create a disconnected, inauthentic experience for your customers. This is especially true if you are an entrepreneur since you are the heart and soul of your brand. Your goal is to create a more authentic brand personality. The post Why Authenticity Is the Most Important Part of Your Brand Personality appeared first on The Brand Sketch.

In today's episode of The Art of Passive Income—Round Table edition, Mark is joined by: Erik Peterson Mike Zaino Tate Litchfield  Today's Topics:  Sellers who go dark (cue the crickets)—You get an accepted offer and try to reach back out to the seller, and nothing! What can you do to close the deal? Buying options—Seller wants to close fast but you don't have the cash. Other competition—Seller tells you they have received other offers and yours is the lowest. Is this a negotiating strategy or other competitors, and how should you handle it? Building a rapport—when no one wants to talk on the phone. Plus, the group shares their favorite selling platforms. What is this LandModo.com you speak of, Tate? (Shameless plug for Scott Todd's new addition on his website — Search other investors' properties for sale, or list your own!) Listen in now! TIPS OF THE WEEK Mark:  Check out the iPhone app called Clyp. It allows you to record your voice and email it off. Also, give your buyers a Giving a Little Unexpected Extra (GLUE) gift at YourOwnMaps.com. Erik: Check out the iPhone app If This Then That—IFTTT. Mike: Read the book The E-Myth Revisited: Why Most Small Businesses Don't Work by Michael Gerber. Also, read the book, Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari and do his online course. Tate: Read the book All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Seth Godin joins Art of the Kickstart today for an enlightening and inspiring break from our typical crowdfunded creation saga. In today's interview with author, entrepreneur, icon and all-around great guy, Seth and I breakdown his views on success, sustainable business and building a legacy to be remember and loved by. I was personally shocked by some of Seth's views but in retrospect agree with most all of what he shares and think entrepreneur and Kickstarters are in need a massive wake up call. Ps. Sorry about the slight echo, recent move to Vietnam but will solve for future episodes. Startup Gold From Mr. Seth Godin: Why hustling's the wrong way to get ahead in business and why hustlers never win. The delusion of Kickstarter and why successful campaigns fail What it means to really think bigger Why "winners never quit" is a BS mindset How to have an overnight success and the Raman woes behind the scenes Why most products on Kickstarter are pointless How to build a business and following the right way Why Seth's Kickstarter raised over $250k and fully funded in just 3 hours The concept of the Dip and planning for pain before starting your startup Seth Blogs Daily, Worth Checking Out: Seth's Blog sethgodin.com Find Seth on Twitter @thisissethsblog A Few Great Books by Seth Permission Marketing: Turning Strangers into Friends and Friends into Customers Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter The Dip: A Little Book That Teaches You When to Quit (and When to Stick) All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All What to Do When its Your Turn (and its Always Your Turn) Transcript Matt Ward: Art of the Kickstart, Episode 102. Welcome to theartofthekickstart.com, where entrepreneurs are constantly pushing the envelope to build businesses of greatness. Inventors are innovating, creating the products of the future, and backers stand strong for what they believe. These are some of the great thinkers, investors, and leaders of our time. Here are their stories. Welcome to Art of the Kickstart guys. Today I am absolutely thrilled. We have an incredible guy on the line. We've got Seth Godin, someone who needs no introduction. We'll give him a little one anyways. He's an author, businessman; I'm pretty sure you know what he's done. Thanks for coming today Seth. Seth Godin: It's a pleasure. I will be as helpful as I can. Thanks for doing this. Matt Ward: I imagine you're going to be pretty helpful. I've read a couple of your books. They've been very impactful, and that's why we're reaching. First with Art of the Kickstart, we like to start with a life quote, a success quote, but they a get a bit bland, and I think that you can go a little bit deeper than that. What's the worst piece of advice that you hear pushed around the business circles that founders fall for? Seth Godin: Twenty-five sure fire ways that you can guarantee succeed tomorrow by deceiving people, finding shortcuts, hustling, putting yourself out there, and generally being selfish. Matt Ward: Hustling, I think that's absolutely true. We talked about this before. I think you take a long ball approach to this, that a lot of founders, I mean it's tough. Let's face it, you're in a situation where you're financially set. How does someone coming up in the ranks take an approach like this and become successful? Seth Godin: I'm sure that was a deliberately provocative... Matt Ward: Oh absolutely. Seth Godin: Thought which I truly appreciate, here's the deal. If you don't have time to do it right, when exactly are you going to find the time to do it over? I was on the edge of bankruptcy for almost eight years. I, at one point my company had to send somebody by car to pick up a check, because if we had waited for Federal Express we woul...

Listen to this interview with small business internet marketing expert, Mike Brooks. We talk about knowing your target market, the advantages of Facebook and much, much more! Below are the items mentioned in this episode of the podcast: Nuclear Chowder Marketing Nuclear Chowder Online Marketing for Small Business Podcast Facebook Advertising Human Rights Campaign (HRC) CABO, Connecticut Alliance for Business Opportunities (LGBT Chamber of Commerce) All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Triberr, Blogging Platform Fitbit Information About Facebook Exchange - Adroll & Amy Porterfield Articles Mentalcompass.com Here is how you can get in touch with Mike: Podcast on iTunes Nuclearchowdermarketing.com Listen to the podcast by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE: Episode #14 – Mike Brooks Interview       AUDIO START: [0:00:00]   Jenn T Grace:             You are listening to the Gay Business and Marketing Made Easy Podcast, episode 14.   Intro:                          Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.   Jenn T Grace:             Hello and welcome to episode 14 of the Gay Business and Marketing Made Easy Podcast. I am your delighted to be talking with you today as I am every other week when we get together and share content and information and all that great stuff. So today I have an interview with Mike Brooks, who is the CEO of Nuclear Chowder Marketing. And we had a great 45 minute conversation about online marketing, strategy, defining target markets, all sorts of great stuff that- and some parts has been covered on this podcast before, but he brings a really great, fresh perspective and has really good examples of ways that information that he's provided has been successful. So I'm really excited to share that information with you. But before we begin I want to cover a couple of quick overview announcements, and then we will hop into the interview. So the first thing I want to let you know, in case this is the first time you are listening to this podcast, this is a biweekly podcast and it alternates between expert interviews with amazing marketers, and LGBT leaders, and people that are in the diversity space; and then it alternates with me talking about some sort of specific thing around marketing to the LGBT community. So this week we happen to be having an expert interview with Mike as I had previously mentioned, and if you do like this podcast, and you want to subscribe to it in iTunes and have it delivered automatically to your iPhone, or however you get your content, you can head over to my website which is www.JennTGrace.com/iTunes, and that will automatically send you straight into the iTunes store where you can subscribe to the podcast for free. And there are a handful of links that are mentioned in today's episode, so if you want to find that information without having to go Google search it, or look for it in 100 different places, you can head over to the website at www.JennTGrace.com/014, that's for episode number 14, and that will provide you with all of the links that Mike and I discussed on today's episode. So I am talking to Mike Brooks today,