Going Solopreneur

In order for you to be successful at anything in life, you have to have a plan. These six principles are the most important and most powerful part of your success plan. In fact, they are the keys to your success. Every successful person on the planet from Bill Gates to Richard Branson to Oprah utilizes some or all of these principles. The post Six Powerful Principles for Success appeared first on The Brand Sketch.

Bryanna Dee is a master coach and trainer of NLP, TIME Techniques, and hypnotherapy. She’s a life and success coach, and the host of Shadowlight the Podcast. Bryanna is obsessed with helping people improve their lives through radical vulnerability and honesty. She uses her podcast and her consulting business to guide and inspire others to integrate and to love both their light side and their shadow side or shadow self. The post Embracing Your Shadow Self with Bryanna Dee appeared first on The Brand Sketch.

Solopreneurs often see problems as insurmountable obstacles--overwhelming and impassible blocks that get in the way of their success. In this episode of the podcast, I'll show you a cool way to turn problems into opportunities. You'll learn a quick and simple trick for turning those seemingly hopeless situations into positive, encouraging, uplifting opportunities to be successful. The post How to Turn Problems into Opportunities appeared first on The Brand Sketch.

Is there something in your business or your life that you want but don't currently have? If so, then I'm here to tell you that the most likely reason you don't yet have it is that you are unwilling to get truly uncomfortable. Today on the podcast, I talk all about getting outside your comfort zone and how doing this actually determines your level of success. The post All the Success You Want Lies Just Outside Your Comfort Zone appeared first on The Brand Sketch.

Today, I’m talking all about the incredible results you get when you create a powerful vision for your goals. The problem most people have with creating a vision is that they are doing it wrong. They actually focus a lot of energy on something they DON’T want! And then they’re surprised when they get it. […] The post How a Powerful Vision Can Produce Incredible Results appeared first on The Brand Sketch.

Today, I’m talking with productivity expert Elisabeth Galperin, owner of Turn Leaf Organizing. Elisabeth talks about how habits should not be viewed as events that happen one time, but rather they should become a way of life. We also discuss the key difference between amateurs and professionals when it comes to setting and achieving big goals. The post Creating Productive Habits with Elisabeth Galperin appeared first on The Brand Sketch.

We all face obstacles, every single one of us, and almost on a daily basis. Chances are good that today you are going to run up against something that feels like an obstacle, something that stands in the way of what you are trying to accomplish, like a task or a goal. BUT, a lot of these things we THINK are obstacles are actually not obstacles at all, but something else altogether. Today I’m going to reveal what’s actually going on here and how you can recognize and overcome obstacles. The post How to Recognize and Overcome Obstacles appeared first on The Brand Sketch.

Most solopreneurs undervalue their worth. They don’t think they can charge a lot of money for the work they do. They feel like if they charge more, people won’t be able to afford them, people will stop coming to them for help, and their business will fail. Today, I want to dispel this myth once and for all. I want to talk about WHY we undervalue ourselves and the underlying mindset that’s actually causing this misbelief. I also want to show you how charging more for what you do won’t actually hurt your business at all. It can actually transform your entire business and your life in a very good way. The post Are You Charging What You’re Worth? appeared first on The Brand Sketch.

Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is...it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar. The post Should You Have Multiple Customer Avatars? appeared first on The Brand Sketch.

As a solopreneur, setting powerful goals is one of the most important things you can do to grow your business. You've probably heard of S.M.A.R.T goals - goals that are Simple, Measurable, Attainable, Relevant, and Time-bound. Setting S.M.A.R.T goals is great, but if you want to 10x your results, check out these 3 very powerful goal-setting tips that will help you virtually lock in success. The post 3 Powerful Goal-Setting Tips to Help You Lock In Success appeared first on The Brand Sketch.

In this episode of the podcast, I dive into a topic that makes a lot of solopreneurs uncomfortable - selling and marketing. Why does selling make some people so uncomfortable? What do you think of when you hear the word "marketer"? How can you change your whole outlook on sales and marketing? I discuss all that and more on this week's episode of Going Solopreneur. The post As a Solopreneur, Everything You Do Is Selling and Marketing appeared first on The Brand Sketch.

Today I’m answering a listener question in an EPIC way! Elisabeth asked a great question about trademarking her business and/or services. I’ve got an actual lawyer on the podcast today to answer this question. Joe Burns is here to discuss all things trademark. What is a trademark, when should you use a trademark, how do you get a trademark, what happens if you don’t get a trademark, we discuss all of those questions and more. It’s actually a pretty fun conversation! The post Should You Trademark Your Business, Product, or Service? appeared first on The Brand Sketch.

Today I want to dive into a topic that's really not discussed much - the fear of success. What does it mean to fear success? Why are we sometimes afraid to reach our goals? What does that say about us? What can we do about it? Are you more afraid of failure or success? I break it all down on this episode of the podcast! The post Which Are You More Afraid Of…Failure or Success? appeared first on The Brand Sketch.

If you’re anything like most solopreneurs, you probably suffer a little bit from “superhero syndrome”. That’s where you feel like you can do anything and everything and do it all yourself. This can be both a good and bad thing. On this episode of the podcast, I unpack that issue and reveal the surprising secret to long-term success as a solopreneur. The post The Surprising Secret to Long-Term Success as a Solopreneur appeared first on The Brand Sketch.

Stacy Kessler is an Entrepreneurial Strategist that helps people figure stuff out and craft their dream business and life. She specializes in working with entrepreneurs who feel stuck, aren’t sure what to do next, or are just getting their start. The post How to Figure out What You Really Want with Stacy Kessler appeared first on The Brand Sketch.

I read a lot of books, some good, some great, some I can barely remember, and some that stick with me forever. Today on the podcast I want to talk about three of those “stick with me forever” books. These three books still challenge the way I think about myself, my work, and the way I approach everything I do. The post 3 Books That Dramatically Changed My Business and My Life appeared first on The Brand Sketch.

If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities. The post Stop Offering Improvements and Create New Opportunities Instead appeared first on The Brand Sketch.

One of the most valuable lessons I’ve learned in the past year of doing this podcast is learning more about my audience - knowing who you are and how I can serve you better. That’s why I’ve decided to change the name of the podcast. I want to make it crystal clear why I’m here and who I’m helping. The post Renaming and Reframing The Brand Sketch Podcast appeared first on The Brand Sketch.

If you're a solopreneur and you want to know if your business is actually growing, these three metrics are super easy to measure and give you a pretty good idea of where you stand today, what’s working, and what’s not. The post 3 Metrics That Matter for Solopreneur Success appeared first on The Brand Sketch.

After 16 years in a safe, comfy corporate job, I took a big leap and started my own gig. Since then I’ve become a successful solo entrepreneur. Yes, I’ve dealt with a lot of dips and setbacks, but I’ve stuck with it and built two successful business myself and helped scores of other passionate people push through their challenges to find the freedom and joy that comes from being an entrepreneur. In this episode of the podcast, I share my tumultuous yet fulfilling journey with you. The post Sometimes It’s Better to Leap Before You Look appeared first on The Brand Sketch.

Whenever I work with a new entrepreneur we talk about content marketing. The topic of blogging always comes up, and they say things like, “Do I have to have a blog?” “Does blogging actually work?” “I hate writing. Is there something I can do besides blogging?” In this episode the podcast, I tackle these questions and offer some cool (and effective) alternatives to blogging. The post Do You Really Need a Blog for Your Business? appeared first on The Brand Sketch.

Just about every business should have a website. Yes, there are some (very rare) exceptions, but if you’re doing business today, you probably need to have a website. But which website platform should you be using? Today on the podcast I’m going to compare some of the most popular website platforms and help you decide which one will work best for your business. The post Which Website Platform Should You Be Using? appeared first on The Brand Sketch.

Microsoft scored big with their latest Super Bowl ad, "We All Win." They're not just another brand jumping on the social issue bandwagon, they're creating real connections. Today on the podcast, I'll share why this commercial is so effective and how you can apply these principles to build more powerful connections to your brand. The post How Microsoft’s Super Bowl Ad Creates Powerful Connections appeared first on The Brand Sketch.

If you’re an independent entrepreneur and you want to be able to scale and grow your business, the first thing you need to do is find your sweet spot. The post How to Find Your Sweet Spot appeared first on The Brand Sketch.

To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience. The post Minimum Viable Audience appeared first on The Brand Sketch.

I’ve been doing a lot more with Facebook and Instagram lately, trying to build my brand and my business more on social media. And I have to say that the whole experience has left me feeling pretty down about the state of social media today. I think there’s a better way to do social media. The post A Better Way to Do Social Media appeared first on The Brand Sketch.

One of the things I hear all the time about high-achieving, super successful people is that they all share one thing in common - they all have some sort of consistent morning routine that they do every single day. In this episode of the podcast, I’ll talk about the surprising results I’ve experienced since I started a consistent morning routine. The post The Surprising Results of a Consistent Morning Routine appeared first on The Brand Sketch.

Too often, I think we get caught up looking for the easy button. We love finding articles that offer a few simple steps we can follow to become successful in business. Well, look no further because that’s exactly what I have here for you today! But there’s a twist. These steps are simple, but they are definitely not easy. The post Better Marketing in 5 Not-So-Easy Steps appeared first on The Brand Sketch.

It's the end of the year and for me, this is always a great time to look back and reflect on what I've accomplished this past year, lessons learned, and where I'm going next year. Today on the podcast, I share what I learned as an entrepreneur in 2018 and why I'm so excited about what's ahead for me (and for you!) in 2019. The post What I Learned as an Entrepreneur in 2018 and an Exciting Look Ahead appeared first on The Brand Sketch.

Back in September, I started my first mastermind coaching group. For me, it was an experiment. Will people get something out of this? Will they like the format? Will they feel supported? Will they learn how to grow their business? Spoiler alert: the answer is a resounding YES! The post The Transformative Power of a Mastermind Coaching Group appeared first on The Brand Sketch.

Growing your business is all about marketing. Sure, you need to offer a great product or provide spectacular service, but even those things are largely affected by marketing. Marketing is the stories we tell each other, and ourselves, about the work we are doing. So if the stories aren't hitting home and your business isn't growing, chances are your marketing isn't working. The post Why Your Marketing Isn’t Working and How to Fix It appeared first on The Brand Sketch.

Writing is hard. Writing an effective sales page can feel close to impossible. Today on the podcast, I share a simple template you can use to create powerful landing pages that get more conversions. The post How to Create Powerful Landing Pages & Get More Conversions appeared first on The Brand Sketch.

As an entrepreneur, you don't have time to mess around posting on social media every day. You need to automate your processes. After trying several social media scheduling services I can honestly say that CoSchedule is the best! Read on to learn how you can use CoSchedule to easily automate your social media marketing. The post How to Easily Automate Social Media Marketing with CoSchedule appeared first on The Brand Sketch.

Today is Thanksgiving here in the US, and on this day of sharing our gratitude, I  thought I'd take a moment to share a few reasons why I'm so grateful for being an entrepreneur. The post 10 Reasons I’m Grateful for Being an Entrepreneur appeared first on The Brand Sketch.

Creating a manifesto is an important step in building a meaningful brand. When you share your values and beliefs you will begin to attract more people who believe what you believe. The post Creative Ways to Share Your Brand Manifesto appeared first on The Brand Sketch.

One of the best ways to increase engagement with your audience is to design amazing images to go with every blog or social media post. Today I'll share a few tips on how to design amazing images for all those posts. The post How to Design Amazing Images for Your Posts appeared first on The Brand Sketch.

Working with a graphic designer doesn't have to be a painful process. There are a few things you can do to make your project more successful and get better results from your designer. The post How to Get Better Results from Your Graphic Designer appeared first on The Brand Sketch.

In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future. The post How to Create Emotional Connections with Your Customers appeared first on The Brand Sketch.

One of the most powerful ways of using email to grow your business is by creating a drip campaign. In this episode, I'll walk you through a few different types of email series you can create and discuss five powerful benefits of using drip email. The post 5 Powerful Reasons Why You Need a Drip Email Campaign appeared first on The Brand Sketch.

One of the most effective marketing channels in use today is email. Even with all the emphasis on social media, email is still the number one converting platform for marketing your business. That's why capturing email addresses is perhaps your most important marketing task. The best way to capture email addresses? Create an irresistible lead magnet. The post How to Create an Irresistible Lead Magnet appeared first on The Brand Sketch.

Today, I'm going to dig into this idea of focusing on one marketing channel at a time. Why should you use only one marketing channel? How will this help you grow your business? Why is this a better strategy than being everywhere? The post Why You Should Focus on One Marketing Channel at a Time appeared first on The Brand Sketch.

If you've been in business for a while, you may have given some thought to rebranding. However, you may not have thought much about the benefits of rebranding your business. Read on to learn some of the powerful results you can expect from a rebrand. The post The Powerful Benefits of Rebranding Your Business appeared first on The Brand Sketch.

I talk a lot about the importance of building and nurturing relationships with your customers, and how this is key to success as an entrepreneur. But what does that look like? How can you actively work on building better relationships with your customers? A great place to start is by getting inside your customer's heads. What are those indispensable things your customers want you to know about them? The post 8 Indispensable Things Your Customers Want You to Know appeared first on The Brand Sketch.

If you're like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here's some good news - you can still have an impactful social media strategy by creating small posts called microcontent. The post How to Use Microcontent to Boost Your Social Media Impact appeared first on The Brand Sketch.

Whether you're writing an article, an email, or a social media post, a great headline is the most important part of that piece of content. You have to start with a great headline. When you get the headline right, then the rest of the piece is stronger. The post Why a Great Headline Is the Most Important Part of Your Content appeared first on The Brand Sketch.

Joining a mastermind group was a game-changer for me; my business has literally been transformed. I'm so excited about sharing this gift of transformation that I'm starting my own mastermind groups designed just for entrepreneurs like you! The post How a Mastermind Group Can Transform Your Business appeared first on The Brand Sketch.

Marketing is all about getting the right people to know, like, and trust you. Building brand awareness, then, is the first step in marketing your small business effectively. You must build brand awareness before you can install desire and trust in your brand. The post 6 Proven Ways to Build Brand Awareness appeared first on The Brand Sketch.

As a small business owner you may understand the importance of injecting personality into your brand, but actually doing it, well that’s a whole other story. Today, I want to share three examples of brands who are crushing it with personality. I’m hoping you get inspired and see how easy it is to add personality into your brand. The post 3 Simple Ways Brands Are Crushing It with Personality appeared first on The Brand Sketch.

As a small business owner, you spend a lot of time creating products or services you want people to love. So you're always working to make your thing better. But sometimes, it's not your thing that needs work, it's your packaging. In today's competitive market, the wrapper matters more than you think. The post The Wrapper Matters More Than You Think appeared first on The Brand Sketch.

One of the keys to marketing your small business is to create valuable content on a regular basis. This strategy is called content marketing. But coming up with "valuable content" is one of the struggles every independent entrepreneur faces. Sometimes you don't know what to create; you get stuck. Today I'll share 10 ideas that might help you get unstuck with your marketing content. The post 10 Ideas to Help You Get Unstuck with Your Marketing Content appeared first on The Brand Sketch.

If you're like most entrepreneurs, when you start thinking about your marketing plan, you probably feel a bit overwhelmed. I get it. It can be confusing and complicated. But it doesn't have to be that way. You just need to get organized, and using a content calendar is a great way to simplify your marketing plan. The post How to Simplify Your Marketing with a Content Calendar appeared first on The Brand Sketch.