Podcasts about being remarkable

Episode SummaryTune in as host Paul Gibson sits down with Matthew Creswick, Chief Marketing Officer at Huble Digital, to explore the 95-5 marketing strategy. This insightful episode dives into balancing long-term brand building with capturing in-market demand, the evolving buyer landscape, the role of AI, and how intent data is changing the game for B2B marketers. Whether you're a seasoned pro or new to the field, this episode offers actionable advice and fresh perspectives on marketing strategy.About the GuestMatthew Creswick is an experienced marketing and business leader with over ten years of experience in the HubSpot industry. He has held senior roles, including Regional Managing Director, Chief Marketing Officer, and Chief Product Officer, and has worked across Europe and Southeast Asia.A certified HubSpot trainer with a Bachelor's degree in Business Management with Marketing, Matthew has been featured in Content Grip, the Huble Blog, and HubSpot.com. He is also a member of the CMO club in Exit Five and was recognized as an AMCHAM NextGen 2020 Leader.An active speaker and host, Matthew has presented at GWI Live and hosted multiple GWI virtual events.Beyond work, he enjoys football, golf, technology, and traveling the world.Website: https://huble.com/Connect with MatthewKey Takeaways- Understanding the 95-5 Framework: Focus on being memorable to the 95% not currently buying while effectively converting the 5% in-market.- Modern Buying Behaviors: Buyers prefer independence and typically resist traditional funnel tactics like forms and cold calls.- Power of Intent Data: Leveraging tools like Demandbase empowers marketers to identify accounts actively searching for solutions.- Building a Memorable Brand: Investing in brand equity ensures customers recall you when they're ready to buy.- AI's Role: AI enables scalable personalization, like crafting one-to-one tailored content and identifying actionable insights.Quotes"Brand isn't just for billion-dollar companies with Super Bowl ads. It's the asset that keeps your pipeline alive even when your ad budget dries up.”Recommended ResourceBooks: - Shoe Dog: A Memoir by the Creator of NIKE  by Phil Knight.- Purple Cow: Transform Your Business by Being Remarkable by Seth GodinNewsletters:- Exit Five  by Dave Gerhardt.- Newsletter by Kieran Flanagan from HubSpot.Shout-Outs- Gary Vaynerchuk - Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends- Seth Godin - Founding editor of the Carbon Almanac, blogger and entrepreneur.- Dharmesh Shah - UK & Ireland Country Director, Present Technologies- Kieran Flanagan - Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor- Dave Gerhardt - Founder, Exit Five

Lenny's Podcast: Product | Growth | Career ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• X: https://x.com/thisissethsblog• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Ian and Aaron check in the results of Aaron's course launch, talk about the new developer position that Ian just posted, dive into the benefits of "scheming time", and so much more.Sponsored by LaraJobs & Screencasting.com.Interested in sponsoring Mostly Technical?  Head to https://mostlytechnical.com/sponsor to learn more.(00:00) - Hat Guy (02:34) - Launch Update (15:10) - Mailing List Drama (28:54) - Launch Results (48:27) - Scheming Time (52:45) - A Domain Story (57:49) - Ian's Hiring A Dev! Links:High Performance SQLiteIan's hat ('Google Dino Cap')Aaron's live stream where he launched the course (Twitter)'Purple Cow: Transform Your Business by Being Remarkable' on AmazonBentoUserScape's job posting: Full-Stack Laravel Developer (applications due by 7/15/24)

Welcome to episode #933 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #933. Let's dive deep into the transformative insights of Steve Dennis - a strategic advisor, retail leadership expert, and bestselling author. Steve's latest book, Leaders Leap - Transforming Your Company At The Speed Of Disruption, dissects why so many transformations fail and reveals what leaders must do to keep their organizations relevant in an ever-evolving landscape. With a diverse career that includes c-suite roles at two Fortune 500 companies and his current position as President of SageBerry Consulting, Steve brings a wealth of experience to the table. First he was at Sears and then Neiman Marcus Group, where he pioneered customer insight, loyalty, and omnichannel marketing strategies, making him a sought-after voice in retail innovation. Steve underscores the urgency for leaders to aim higher and move faster to navigate a world of abundant choice and zero friction. He argues that being remarkable is not just about standing out but creating an emotional connection with customers. In an era where technology has leveled the playing field, businesses must differentiate themselves and offer value beyond price. Steve stresses the need for agility in leadership, urging leaders to understand the factors impacting their business and respond swiftly to volatility. He warns against the trap of incrementalism and highlights the importance of creating a sense of urgency and embracing change. Steve's insights are not just theoretical - they are grounded in his extensive practical experience and are vital for any leader looking to thrive in today's fast-paced business environment. He is also a Forbes senior contributor and co-host of the Remarkable Retail podcast, which amplifies the themes of his first book, Remarkable Retail - How To Win And Keep Customers In The Age Of Disruption. Enjoy the conversation... Running time: 1:03:30. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Steve Dennis. Leaders Leap - Transforming Your Company At The Speed Of Disruption. Remarkable Retail - How To Win And Keep Customers In The Age Of Disruption. Remarkable Retail Podcast. Follow Steve on X. Follow Steve on Instagram. Follow Steve on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Takeaways Being remarkable is about creating a distance between your brand and the competition, and making an emotional connection with customers. Leaders need to aim higher and move faster in order to stay relevant and avoid becoming irrelevant or extinct. Technology enables access to information and substitutes, making it crucial for businesses to differentiate themselves and provide value beyond price. Leaders must understand the factors that impact their business and be agile in responding to a volatile and uncertain environment. Creating a sense of urgency and embracing change are essential for driving innovation and staying ahead of disruption. Success anomalies can be misleading and it is important to analyze them critically and not draw general conclusions from them. Attracting and inspiring talent is crucial for the success of a company, and it is important for leaders to create a culture that values and leverages the unique gifts of their employees. Brands taking a stance on social and political issues can be a complex and risky endeavor, and leaders need to carefully consider the impact on their customers and stakeholders. Physical retail still has a role in a digital world, particularly for experiential and social shopping experiences, but it needs to evolve and provide unique value to customers. Chapters: 00:00 - Introduction and Background 02:49 - The Power of Being Remarkable 06:04 - Aiming Higher and Moving Faster 08:55 - Navigating a Volatile Business Environment 13:03 - The Role of Technology in Driving Innovation 28:48 - Analyzing Success Anomalies 30:39 - Self-Reflection and Adaptability for Leaders 39:21 - Attracting and Inspiring Talent 44:03 - Navigating Brands and Social Issues 49:20 - The Role of Acquisitions 51:08 - The Evolving Role of Physical Retail

In this transformative episode of the Moonshots Podcast, join hosts Mike and Mark as they delve into Seth Godin's groundbreaking marketing book, "Purple Cow: Transform Your Business by Being Remarkable." Released in 2003, the book advocates for businesses to stand out by being as distinctive and memorable as a "Purple Cow" in a field of ordinary cattle. The episode is structured around four insightful clips, each providing critical takeaways on achieving remarkability in today's competitive market.Buy The Book on Amazon https://geni.us/0YEeAHBecome a Moonshot Member https://www.patreon.com/MoonshotsWatch this episode on YouTube https://youtu.be/IySkIke_fxASummary: https://www.apolloadvisor.com/summary-purple-cow-by-seth-godin/Segments:INTRO: Seth Godin opens the discussion with his interview at WOBI, highlighting the crucial differences between efficiency, authenticity, and empathy, and stresses the importance of focusing on creating interesting products. (3m04s)MentalEFit Book Club Insight: Drawing insights from the MentalEFit Book Club, this segment explores the idea that only remarkable products get discussed. The discussion centers on the necessity for brands to embed an 'idea virus' into their products to ensure they captivate and spread among consumers. (1m53s)Finding Your Audience: Seth breaks down essential questions businesses must ask to pinpoint their target audience. This part offers a deeper understanding of whom your product should cater to and how to engage them effectively. (2m56s)OUTRO: Seth closes the episode with compelling advice on embodying the qualities of a Purple Cow in business practices. He offers concrete strategies for businesses aiming to stand out and be remarkable in their respective industries. (1m36s)About This Episode:This episode is perfect for entrepreneurs and business owners seeking innovative strategies to differentiate their offerings. The Moonshots Podcast continues its mission to empower listeners by unpacking the wisdom of leading thinkers like Seth Godin, helping listeners achieve and exceed their goals. Join us to learn how to transform your business and yourself to reach and shoot for the moon. Thanks to our monthly supporters Ron Chris Turner Margy Diana Bastianelli Andy Pilara ola Fred Fox Austin Hammatt Zachary Phillips Antonio Candia Dan Effland Mike Leigh Cooper Daniela Wedemeier Gayla Schiff Corey LaMonica Smitty Laura KE Denise findlay Krzysztof Diana Bastianelli James Springle Nimalen Sivapalan Roar Nikolay Ytre-Eide Stef Roger von Holdt Jette Haswell Marco Silva venkata reddy Dirk Breitsameter Ingram Casey Nicoara Talpes rahul grover Evert van de Plassche Ravi Govender Craig Lindsay Steve Woollard Lasse Brurok Deborah Spahr Chris Way Barbara Samoela Christian Jo Hatchard Kalman Cseh Berg De Bleecker Paul Acquaah MrBonjour Sid Liza Goetz Rodrigo Aliseda Konnor Ah kuoi Marjan Modara Dietmar Baur Ken Ennis Bob Nolley ★ Support this podcast on Patreon ★

Is it enough to tell your story or should you be embodying your story?Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story. Key TakeawaysConnect with your body and emotions to make a greater impact with your storytelling.A story needs a character, an event, and a transformation.The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.Use metaphors to tell stories with numbers and data.Guest InformationSTACIA KEOGH - Embodied Speaking & Story CoachEmail story@staciakeogh.co.ukWebsite: https://staciakeogh.co.uk PODCAST: FINDING MY VOICE GIVE IT A LISTEN!Resources and people Stacia mentions:Tony Robbins: https://www.tonyrobbins.com/biography/Seth Godin: https://www.sethgodin.comSeth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq Phil Knight: https://en.wikipedia.org/wiki/Phil_KnightPhil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK Daniel H Pink: https://www.danpink.com/ Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbankerDove: Change One Thing Campaign: https://www.youtube.com/watch?v=c96SNJihPjQ Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services:

Have you ever wondered what it takes to go from being an aspiring birthworker to running a thriving in-person doula business?If you're ready to dive into the captivating story of Erica Arsenault and her incredible rise to success as a birth doula and business owner, then get out a pen and paper, this episode is for you!Today I'm joined by Erica, founder of The Rising, who shares her insight and experience from working as a doula to starting a doula agency and brick-and-mortar birth business.In this episode, we dive into the following:How to turn your passion for birth into a thriving and fulfilling doula career...Why mastering this one skill can make you the go-to birthworker in your community...The game-changing strategy that can take your in-person doula business from zero to fully booked...… and a whole lot more!If you're tired of struggling to fill your calendar and longing for a fully booked schedule, then you wanna listen up!Follow Erica on Instagram: @therising.doulaVisit Erica's website: www.therisingdoula.comResources mentioned: >> Purple Cow: Transform Your Business by Being Remarkable by Seth Godin>> Partner Support FreebieAre you feeling the call to Birthwork? I've got you covered! DM me “Impact” on Instagram and I'll share the details on how to get started. Ready to turn your in-person doula business into a crazy successful online business, too? I've got you. Click here and join me inside the Birthworker Membership. Don't forget to check out the blog post at www.birthworker.com/blog or follow along over on Instagram at @birthworkerpodcast for more. If these topics light you up, please rate and review the show on Apple Podcasts, Spotify, or wherever you're listening from. After you review the show - snap a pic and upload it here - and I'll send you a little surprise as a thank you. Your feedback helps this podcast grow and I wouldn't be here if it weren't for you!

Folge 35 beschäftigt sich mit dem Vermeiden der größten Fehler bei E-Commerce-Projekten. Zu Gast ist Markus Lorenz, E-Commerce Berater bei datrycs. Markus und die Teams von datrycs beraten und begleiten mittelständische Unternehmen auf ihrem Weg zum E-Commerce-Pureplayer. Dabei geht es nicht nur um die Entwicklung von Strategien, sondern auch um deren Umsetzung bis hin zum Betrieb der entstandenen E-Commerce-Plattform – von der Entwicklung bis zum Performance Marketing. Uli, Markus und Markus diskutieren, warum viele E-Commerce-Projekte ohne klare strategische Perspektive angegangen werden. Markus bemängelt dabei, dass zu Beginn vieler Projekte zwingend notwendige Daten und Informationen fehlen. Prozesse und Strukturen werden unkritisch übernommen und orientieren sich so meist an den Gegebenheiten und nicht an den Kunden und den gewünschten Ergebnissen. So werden unternehmerische Chancen, die sich durch E-Commerce zusätzlich entwickeln könnten, oft nicht genutzt. Wer sich weiter informieren möchte, wird hier fündig: - datrycs zu E-Commerce und Angebot: https://datrycs.com/de - Literaturhinweis "E-Business and E-Commerce Management" von Dave Chaffey: https://amzn.eu/d/hiRWEY9 - Literaturhinweis "Der Allesverkäufer: Jeff Bezos und das Imperium von Amazon" von Brad Stone https://amzn.eu/d/e3PjF6M - Literaturhinweis "The Conversion Code: Stop Chasing Leads and Start Attracting Clients" von Chris Smith: https://amzn.eu/d/aa8nOR3 - Literaturhinweis "Purple Cow: Transform Your Business by Being Remarkable" von Seth Godin: https://amzn.eu/d/ivSVtwO Euer Feedback zur Folge und Vorschläge für Themen und Gäst:innen sind sehr willkommen! Vernetzt euch und diskutiert mit: - Markus Lorenz: https://www.linkedin.com/in/markus-lorenz/ - Ulrich Irnich: https://www.linkedin.com/in/ulrichirnich/ - Markus Kuckertz: https://www.linkedin.com/in/markuskuckertz/ Mitwirkende - Hosts: Ulrich Irnich & Markus Kuckertz // Produktion: Daniel Sprügel, Maniac Studios (https://maniacstudios.com/) // Redaktion: Marcus Pawlik © Digital Pacemaker Podcast 2023

Survival in the banking industry requires change. Currently, 70% of projects fail, making it evident that success lies not with big, renowned banks but with those that adapt swiftly to customer needs. In today's episode, we therefore delve into the challenges faced by banks, including evolving regulations, emerging technologies, and the urgency for transformation. The primary strategic shift revolves around prioritizing the customer and comprehending their desires. In addition, we touch on the radical changes banks need to undergo and how to make those change long-lastin, by ensuring that everyone comprehends the purpose and goals behind the transformation. By this, projects shift from 70% failure  to 70% success rates. Furthermore, we explore how OKRs can enhance customer focus and their implementation in new product/service development within the banking industry and how finance leaders can successfully work with OKRs. Dirk Feldrappe is Senior Project Manager at Projective Group with a demonstrated history of working in the management consulting industry. He is skilled in Digitization, Structured Commodity Finance,/Compliance, Financial Econometrics, Interest Rate Derivatives, Corporate Finance, and Economic Research. He is a strong consulting professional with a M.A. focused in International Business from Munich Business School. Prior to joining Projective, Dirk was Manager at BearingPoint.John Parker is a qualified chartered accountant with a mixture of experience in consultancy for Accenture (9 years), in-house project management with NatWest (8 years), and Projective Group since 2015. In the past he has supported CFOs on a variety of system, process and people change projects, but since joining Projective Group he has supported executives in all the departments and functions. Where to find Dirk: LinkedIn Where to find John: ⁠LinkedIn⁠ ProjectiveGroup Where to find Johannes: LinkedIn Resources mentioned on the show: Books: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Achieving Transformation and Renewal in Financial Services by Rohit Talwar Transforming Financial Institutions : Value Creation through Technology Innovation and Operational change by Joerg Ruetschi The Happiness Trap 2nd Edition: Stop Struggling, Start Living by Russ Harris Podcast: Digital Planet by BBC World Service This Podcast is a product by Workpath.

Brought to you by Vanta—Automate compliance. Simplify security | LMNT—Zero-sugar hydration | AssemblyAI—Production-ready AI models to transcribe and understand speech—Laura Modi is the CEO and co-founder of Bobbie, the first woman-owned, organic infant formula in the U.S. Previously, Laura spent over five years at Airbnb, where she served as Director of Hospitality. Before that, she spent over four years at Google in finance and operations. In today's podcast, we discuss:• Biggest lessons from five years at Airbnb• Lessons about building great culture• The power of naivete• From growth to “slowth”: Why Bobbie prioritized existing customers over growth during the height of the formula shortage• The importance of momentum above all else• Finding work-life balance with the right infrastructure, support, and frameworks• The importance of brand, and how to build a brand• What it takes to win in DTC—Find the full transcript at: https://www.lennyspodcast.com/how-to-build-a-cult-like-brand-laura-modi-bobbie/#transcript—Where to find Laura Modi:• LinkedIn: https://www.linkedin.com/in/laurahughes6/• Email: Laura@hibobbie.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Note: Lenny is a small angel investor in Bobbie.—In this episode, we cover:(00:00) Laura's background(04:20) What Laura worked on at Airbnb(06:22) The director of hospitality role(07:08) How supporting hosts led to growth at Airbnb(08:28) Lessons from Airbnb around culture and storytelling that impact how Laura runs Bobbie(09:44) How Laura builds a strong culture at Bobbie (11:45) The risk she took in starting her own company(13:41) Advice on taking risks(15:10) What is Bobbie(17:15) The scale of Bobbie(17:55) The infant formula shortage crisis (19:49) How the growth team pivoted to being the “slowth” team(23:23) Lessons from the crisis(25:16) Building a brand(31:12) Branding internally(33:58) The time the FDA shut Bobbie down over labeling(36:45) How Laura balances her busy mom life with being a founder(40:17) The power of naivete (44:03) Why Laura hires optimistic doers(45:56) Growing a DTC company(47:14) How Bobbie leverages content, community, and commerce(49:42) Bobbie's pie chart of growth(50:43) Emily Oster's influence (52:40) The importance of momentum and how to create it(54:15) Lightning round—Referenced:• Bobbie: https://www.hibobbie.com/• Davos: https://www.weforum.org/events/world-economic-forum-annual-meeting-2023• MrBeast's YouTube channel: https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA• Josh Miller on Lenny's Podcast: https://www.lennyspodcast.com/competing-with-giants-an-inside-look-at-how-the-browser-company-builds-product-josh-miller-ceo/• Milk Drunk podcast: https://milk-drunk.com/• Emily Oster on Twitter: https://twitter.com/ProfEmilyOster• Cribsheet: https://www.amazon.com/Cribsheet/dp/1788164490• Great by Choice: https://www.amazon.com/Great-Choice-Uncertainty-Thrive-Despite/dp/1847940889• Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine: https://www.amazon.com/Metabolical-Processed-Nutrition-Modern-Medicine/dp/0063027712/• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X• Expecting Better: https://www.amazon.com/Expecting-Better-Conventional-Pregnancy-Wrong/dp/0143125702• Outlive: The Science and Art of Longevity: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599• Bad Sisters on AppleTV+: https://tv.apple.com/us/show/bad-sisters• NoseFrida the Snotsucker: https://frida.com/products/nosefrida• Careers at Bobbie: https://www.hibobbie.com/pages/careers—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

"If you love life, don't waste time, because time is what life is made of." Today, Brandon (@kingketo) ranks the top 50 business books of all time. He categorizes them into different tiers based on their impact and usefulness. He highlights "How to Win Friends and Influence People" as a must-read book that should be required reading for high school students. He believes that if everyone applied the knowledge from this book, the world would be a different place. Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:35) How to Win Friends & Influence People (Dale Carnegie Books)(1:15) Willpower: Rediscovering the Greatest Human Strength(1:58) Good To Great(2:20) Think and Grow Rich(3:37) Zero to One: Notes on Startups, or How to Build the Future(4:25) Start with Why: How Great Leaders Inspire Everyone to Take Action(4:57) 7 Habits of Highly Effective People(5:17) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich(6:21) Rich Dad Poor Dad(7:00) Atomic Habits(7:49) Deep Work: Rules for Focused Success in a Distracted World(8:35) Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)(8:54) Influence, New and Expanded: The Psychology of Persuasion(9:41) Blue Ocean Strategy(10:21) Outliers: The Story of Success(10:55) Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine(11:40) The 22 Immutable Laws of Marketing(12:20) Getting Things Done(13:13) The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results(14:07) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It(15:48) Leaders Eat Last: Why Some Teams Pull Together and Others Don't(16:32) The 10X Rule: The Only Difference Between Success and Failure(18:04) Hooked: How to Build Habit-Forming Products(18:20) The 4 Disciplines of Execution: Achieving Your Wildly Important Goals(18:30) The 80/20 Principle(18:42) Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels(19:50) Getting Past No: Negotiating in Difficult Situations(19:57) Managing Oneself (Harvard Business Review Classics)(20:25) How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets(21:19) Never Split The Difference(21:33) 48 Laws or Power(21:57) The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph(22:41) Ego is The Enemy(23:25) Can't Hurt Me: Master Your Mind and Defy the Odds(24:09) Purple Cow, New Edition: Transform Your Business by Being Remarkable(25:08) This Is Marketing: You Can't Be Seen Until You Learn to See(25:35) Building a StoryBrand: Clarify Your Message So Customers Will Listen(26:18) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No(27:47) Crush It!: Why Now Is The Time To Cash In On Your Passion(29:39) Pitch Anything(30:16) Trading In The Zone(31:13) Breakthrough Advertising(32:09) 80/20 Sales and Marketing(33:17) The Ultimate Sales Letter(33:27) The One Minute Sales Person(34:05) The Power of Full Engagement(34:38) Principles(35:23) RelentlessOthers:The Ultimate Sales MachineThe Way of The Wolf

Hello everyone! Welcome to The ITfactor Show! I am here today with one of my dearest friends who is an icon in the realm of creative marketing, innovation, and fashion.  Serial entrepreneur and fashionista Kelly Dooley is internationally recognized for her keen sense of style and being a trendsetter. She is a passionate social activist for victims of domestic violence, which she has overcome in her personal life as well. Kelly is an excellent businesswoman who launched Body Rock Sport in 2010, an athletic brand Stiletto Woman chose as the “Startup Fashion Company of the Year in 2012.” Among her many accolades and businesses, she recently founded Luxe Branding Haus, which is located in Long Beach, CA. She is also an Art Director, Celebrity Stylist, and Luxe Branding Haus is the hub for her creative endeavors, especially in the fitness, celebrity, entertainment, and fashion industries. She styled Britney Spears at Body Rock Sport which took Kelly to the next level in the entertainment sector of her business. Kelly was only 26 when she launched the brand as a Designer and Founder, which makes her an inspiration to all entrepreneurs, especially women. In this episode, you will learn: How Kelly got started and built her brand from the ground up The story of how BodyRock came to be Kelly and Zoe - the story of one mother's love for her daughter How faith overcomes fear Ways to free yourself of shame The power of “I AM” Branding with a purpose - tips to build a brand that matters A valuable life lesson from Zoe Links and Resources:  Kelly's TED Talk - Why Hasn't This Been Done Before? | https://www.youtube.com/watch?v=DFgL0ScQFMo  Luxe Branding Haus | http://www.luxebrandinghaus.com/ Just Gather | https://justgather.org/  Instagram - @luxebrandinghausofficial | https://www.instagram.com/luxebrandinghausofficial/  Instagram - @luxestylinghaus | https://www.instagram.com/luxestylinghaus  Instagram - @justgatherwellness | https://www.instagram.com/justgatherwellness/  Books: The Icarus Deception: How High Will You Fly? by Seth Godin | https://a.co/d/5U8ry7W  Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin | https://a.co/d/isVZkjy  Connect with Kelly: On Website | http://www.luxebrandinghaus.com/  On Instagram - @thenomadfashionista | https://www.instagram.com/thenomadfashionista On LinkedIn | https://www.linkedin.com/in/kelly-dooley-777b6b4/ Connect with Emily: On Website | https://www.itsemily.com On Instagram - @itsemily | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On Twitter | https://www.twitter.com/itsemilyford On YouTube | https://www.youtube.com/c/itsemilyford

Casey Cavaliere, lead guitarist for The Wonder Years, artist coach, and music consultant joins the podcast today dropping advice for all of the young musicians out there. In this episode we talk with Casey about:- How Casey is breaking the negative stigma around artist coaching and music consulting through his experience and honesty.- Younger bands and artists needing to be a "swiss army knife" of skills to have a chance at success.- No longer demonizing content creation by seeing it as an extension of your art.- Standing out amongst the crowd by being remarkable and unorthodox online.Find Casey Online:Twitter: https://twitter.com/CaseRockInstagram: https://www.instagram.com/case_rock/Website: https://www.caseycavaliere.comFind The Wonder Years OnlineFacebook: https://www.facebook.com/thewonderyearsbandTwitter: https://twitter.com/thewonderyearsInstagram: https://www.instagram.com/thewonderyearsband/Tik Tok: https://www.tiktok.com/@thewonderyearsbandYouTube: https://www.youtube.com/channel/UC4rU2VsGfkQYVWifao8Es8gWebsite: https://loneliestplaceonearth.com/collections/the-wonder-yearsMerch: https://loneliestplaceonearth.com/collections/the-wonder-yearsSpotify: https://open.spotify.com/artist/0nq64XZMWV1s7XHXIkdH7K?si=PNkhBuiQQgWPGIeEL8mz9AApple Music: https://music.apple.com/us/artist/the-wonder-years/485571263Follow The Record Process Online:Website: https://www.caseycavaliere.com/podcastSpotify: https://open.spotify.com/show/6LLAHe51oQq0XmTqegRNdd?si=c06a2c8789d14d7bApple Podcast: https://podcasts.apple.com/us/podcast/the-record-process/id1560880224Thank you to our Sponsor FNX Fitness:Get 20% Off Using Promo Code: CPP20https://fnx.grsm.io/cppFollow us on social media!Facebook:https://www.facebook.com/chordprogressionpodcastTwitter:https://twitter.com/cppodofficialInstagram:https://www.instagram.com/chordprogressionpodcast/Tik Tok:https://www.tiktok.com/@chordprogressionpodcastYouTube:https://youtube.com/channel/UCqRKZCDMcFHIYbJaLQMfDbQChord Progression Podcast (Spotify):https://open.spotify.com/show/53XWPGrIUvgavKF5Fm6SLkChord Progression Podcast (Apple Podcast):https://podcasts.apple.com/us/podcast/chord-progression/id1454876657Chord Progression Podcast (Amazon): https://music.amazon.com/podcasts/b8dad803-444c-4a73-8aa5-67b4fc43f4baChord Progression Podcast (iHeart Radio):https://www.iheart.com/podcast/269-chord-progression-70632531/Podcast Webpage:https://mysongoftheday.com/my-song-of-the-day-rock-2000-today/chord-progression-podcast/Intro: (0:00)Welcome Casey Cavaliere: (2:42)How Casey Got Into Advising & Coaching Artists, Breaking the Advice Stigma: (5:11)Approaching Artists Coaching Through Honesty & Experience: (11:50)Pitfalls to Fighting Through the Noise on Social Media & Streaming: (18:10)Looking at Yourself & Art as a Brand, Content Creation as Art: (26:16)Being Remarkable and Unorthodox with your Content: (38:45)Casey's Social Media Advice for Artists: (42:02)How To Stay Connected to Casey: (52:14)Kevin's Final Thought: Seeing Content Creation as Art, Reformatting our Mindsets: (57:03)Closing It Out: (1:01:15)

In this episode, Troy interviews Lindsay McMahon from All Ears English. She's based in Denver, Colorado in the United States. All Ears English is a platform for global professionals who need English for their careers. Lindsay started out traveling the world and teaching English as a second language. Living in Japan and traveling through South America, she saw first hand the market and the need for people to learn English in their daily lives or their work. In 2013, launched a podcasts that now has around 10 million downloads in total. 3 years after, launched an online course.  Lindsay said one of their biggest mistakes was that she and her co-founders never talked about what would happen if one person would eventually want to leave the business. To Lindsay, success means her team is happy. She loves the fact that they can get up and they can say, I get to do this every day.  This Cast Covers: Strategic Coach group and how they help entrepreneurs Trademarking the phrase “our value is a connection, not perfection” Launching an online course that is generating revenue and adding value to the business  Success is when they receive an email from a listener who's been impacted by an episode Investing $100,000 for an iOS and Android app Using 15Five as a tool to check on his remote team The huge responsibility of seeing results from our courses especially for the IELTS course Effects of the pandemic on their business Links: All Ears English  IELTS Energy Podcast Business English Podcast 15five.com Strategic Coach Guideline  Additional Resources: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Icarus Deception: How High Will You Fly? By Seth Godin Who Not How by Dan Sullivan     Quotes: “Balance, it helps that the people in my life pull me away from my computer. So my partner kind of gets me to take those vacations, book those trips, take those days off.” — Lindsay McMahon “It's a rookie mistake to spend all your time going to the sessions sitting there taking notes, which is something that is easy to do, rather than going out, meeting people and talking to people.” — Lindsay McMahon “Anyone who can speak English as their first language, or even as their second language can become an online English teacher or English influencer but it's a lot harder to set up an actual business, that's a different thing.” — Lindsay McMahon “If you think about the number of people that need English in their daily lives or their work. It's absolutely humongous.” — Lindsay McMahon “The biggest mistake was we never talked about what would happen if one person would eventually want to leave the business.” — Lindsay McMahon

Join me on the Fast Track to Grant Writer: www.teresahuff.com/vip   Several months ago I was at a large nonprofit conference in Nashville. While wandering up and down the booths, one caught my eye. They were giving away macaroons…delicious, colorful, many-flavored, handmade macaroons. *Sigh.* The macaroons worked their magic and I quickly became friends with the two coworkers running the booth. Turns out one of them, Dave Raley, was at another conference just the month before in Milwaukee - and so was I! We were both presenters at that conference, but somehow our paths hadn't crossed there.  At any rate I'm glad we finally met because, aside from the delightful macaroons, Dave and I have kept in touch and he's a wonderful person. That's why I wanted you to meet him too. Today you get to meet Dave Raley, a consultant who helps organizations take care of their economic engine through innovation, growth, and scaling. Dave points out we should pay attention to important trends in the amount of giving, type of giving, and who does the giving.    Trends To best make the type of impact you are working towards it is important to review your current situation. First, look inward and review the things you do to produce revenue. Secondly, look outward and pay attention to trends. Trends are like waves. Just like when you're trying to catch a wave surfing, you can miss waves by paddling too early or too late. You need to match the speed and be on top of it to be able to ride the wave. An example of a trend that we're currently in the middle of is the Subscription Economy.    How to Best Use the Subscription Economy We're currently living in a Subscription Economy. Not long ago, a person's typical monthly payments included the necessities of life like mortgages, car payments, and water bills. Now we subscribe to much more every day. Things like Netflix, Hulu, Spotify, softwares, gyms, food - all these point to the subscription economy we live in. This has transformed the way donors and customers think about recurring transactions. It has normalized the concept of monthly giving and encouraged it through the ease of it all. Consumers and donors see monthly payments as a normal part of life and as a good and doable thing. This helps create predictability for organizations, including nonprofits, since they can have an idea of their monthly incoming revenue. Say a nonprofit wants to ramp up subscription giving: Take stock of what you've got. Look at your recurring donors and the long term value. You need to know where you are so you know where you can go.  Prioritize your monthly giving program. Make it easy to see and use on your website or another type of functional giving platform.    Tips for the Subscription Economy: Donors like convenience. Automated giving can help your revenue.  Don't limit your goal and therefore limit your plan. Aim high. Look at your giving program and how to better use your resources.   Challenge Question: How can you rethink and maximize the subscription economy we are living in?   Meet Dave Raley:  Consultant, speaker, and writer Dave Raley is the founder of Imago Consulting, a firm that helps faith-informed organizations generate profitable growth by developing sustainable innovation. He's also the co-founder and host of the Purpose & Profit Podcast, a show about the surprising ideas at the intersection of nonprofit causes and for-profit brands.    Connect with Dave Raley: Imago Consulting - Website Purpose & Profit Podcast   Resources: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M Lencioni Free Audit: How Grant-Ready Is Your Nonprofit? If you need support in your journey to excellence as a grant writer, I'd like to invite you to join me on the Fast Track to Grant Writer. Go to teresahuff.com/vip and start learning today.  Do You Have What It Takes to Be a Grant Writer? Take the Quiz: If you're ready to explore a career in grant writing, take my free quiz, “Do you have what it takes to be a grant writer?” People are always surprised at how many skills they already have. The distance isn't as far as they thought. Let's figure out how you can use your skills to help change your world. If you're ready to step up your nonprofit game, join me on the Fast Track to Grant Writer. The world needs you.   Connect with Teresa Huff:   Website: www.teresahuff.com   Take the Quiz: Do you have what it takes to be a grant writer?   Social:   • LinkedIn Community • LinkedIn • Instagram • Pinterest   Get on the Fast Track to Grant Writer:    www.teresahuff.com/vip  

After years as an executive at IBM, Bob Shaff has created a simple formula of making a huge impact on people, businesses, and the culture at large. You won't want to miss his approach that will impact you, those in and out of the church body, and even how you bless your local pastor! The post Being Remarkable appeared first on Romans 12 Ministries.

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz https://amzn.to/34TaPvn There is no denying the buisness and marketing genius of former Starbucks CEO and now chairman emeritus, Howard Schultz. This book is an honest look back at the principles that have shaped the Starbucks phenomenon. Schultz shares the wisdom he has gained from his quest to make great coffee part of the American experience in a frank way that feels approachable as well as awe-striking, regardless of how you feel about the coffee. Purple Cow: Transform Your Business by Being Remarkable by Seth Godinhttps://amzn.to/2Fyx8hiAn FMCG brand marketing client that I really respect and love working with recommended this as a must read for anyone in the world of brand and beyond. Purple Cow is another one that I've heard a lot of excerpts from, but not read cover to cover yet, so is eagerly anticipated on the book list. Inspiring Leadership: Staying Afloat in Turbulent Times by Jane Cranwell-Ward, Andrea Bacon, Rosie Mackiehttps://amzn.to/3428ijj Combining the latest thinking on human performance at the turn of the 21st century with findings from the BT Global Challenge race, this book, recommended by a coaching client and podcast guest, demonstrates how to inspire others, sustain high performance and competitive advantage and keep a healthy work-life balance. The Paradox of Choice: Why More Is Less by Barry Schwartzhttps://amzn.to/2H5cZjL This book has been a fundamental re-read for me, at any life or business juncture since 2010. It's a powerful reminder that whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, or choosing a doctor everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. This book offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make. Predictably Irrational: The Hidden Forces That Shape Our Decision by Dan Arielyhttps://amzn.to/2T3GdlkIn a similar vein to The Paradox of Choice, this book addresses why smart people make irrational decisions every day: Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? It's an intriguing, witty and utterly original look at why we all make illogical decisions that'll help you reconsider your work 'influencing' consumer behaviour, to the decisions you yourself make as a consumer.

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community. Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.IN THIS EPISODE, YOU'LL LEARN:Why community is the most powerful thing in businessThis week's nugget: The PS pitchGio's counterintuitive approach to marketingThe one thing you must do to constantly over-deliver in your businessHow Gio got Seth Godin to speak at his first eventStop running your business like a vending machineThe first step to building community in your businessThe four currencies of a successful businessHow to double your pricing overnightLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Archangel.ccGio's InstagramPurple Cow : Transform Your Business by Being Remarkable by Seth GodinPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she's the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter (MKT1). In today's episode, she shares her insights on when to hire marketers, how to determine which type of marketing hire is best for your team, how to best work with marketing, and what red flags to look for. Emily shares actionable templates and some incredible frameworks that are sure to expand your marketing knowledge.—Where to find Emily Kramer:• Twitter: https://twitter.com/emilykramer• LinkedIn: https://www.linkedin.com/in/emilykramer/• MKT1 Newsletter: https://mkt1.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Lenny's Job Board: https://www.lennysjobs.com/talent• Athletic Greens: https://athleticgreens.com/lenny—Referenced:• Building an efficient marketing machine: the fuel & the engine: https://mkt1.substack.com/p/fuel-engine• The GACC Marketing Brief: https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best• The Tipping Point: How Little Things Can Make a Big Difference: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624• Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X• All the Light We Cannot See: https://www.amazon.com/All-Light-We-Cannot-See/dp/1501173219/• The Daily podcast: https://www.nytimes.com/column/the-daily• Stream Yellowjackets on Showtime: https://www.sho.com/yellowjackets• CODA on Apple TV+: https://tv.apple.com/us/movie/coda/umc.cmc.3eh9r5iz32ggdm4ccvw5igiir• Ashley Mayer's LinkedIn: https://www.linkedin.com/in/ashleymayer/• Kevan Lee's LinkedIn: https://www.linkedin.com/in/kevanlee/—In this episode, we cover:(03:44) Emily's background(06:08) Hiring a marketing team(11:26) Examples of fuel and engine in marketing(16:00) What is a product marketer?(18:20) Why you should start with a marketing generalist (20:30) The difference between a growth person and a product person (23:57) What to look for in a product marketer(26:58) When to hire a marketing person(30:45) The role of a brand marketer(33:24) Marketing for PLG startups(36:22) What is product-led growth?(39:23) How to get product and marketing to collaborate (43:38) What is the GACC framework?(47:58 ) How to know if your marketing team is effective(54:33) Why founders need angel investors with functional expertise(1:00:23) Lightning round—Production and marketing by https://penname.co/. For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

On this episode of Off Script, hosts LDP turns 35 in August! To celebrate, he shares 35 quotes that changed his life. Just kidding. Instead, he shares the 3 foundational principles of Its Probably You as we prepare for Season 7 and 5 of the books that have helped his overall development. Tune in for this fun, informative and celebratory episode. Find us on Instagram @its_probably_u and our website www.itsprobablyyou.com. Sources: Multipliers: How the Best Leaders Make Everyone Smarter is a business book by Liz Wiseman Radical Candor by Kim Scott Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The 48 Laws of Power by Robert Greene Houseplants 101: HOW TO CHOOSE, STYLE, GROW, AND NURTURE YOUR INDOOR PLANTS by Peter Sheppard --- Send in a voice message: https://anchor.fm/its-probably-you/message

Tim Ringel LinkedInMeet the People WebsitePurple Cow: Transform Your Business by Being Remarkable, a book by Seth GodinWhat Got You Here Won't Get You There, a book by Marshall Goldsmith 

Standing out in a crowded marketplace is an age-old problem that plagues service providers. In his book, "The Purple Cow", Seth Godin likens it to being part of a herd of brown cows, fighting the battle for attention in the sea of sameness.  His strategy for standing out? Become a Purple Cow through your marketing. This book was written in 2002, in a different media landscape, but its principles are still rock solid today.  Today, I'm joined by Glenn Twiddle, an entrepreneur and coach who built his business on the Purple Cow principles. He shares the insights he took away from the book, and how he still applies them today.  Three Things You'll Learn In This Episode  How Glenn grew his business by borrowing a little paint from Purple Cows  You don't have to be a Purple Cow yourself to benefit from the strategy. Glenn was able to leverage the authority, celebrity and credibility of people like Gary Vee and Richard Branson to increase his own, like the supporting act for a big band.  Purple Cow products vs Purple Cow marketing Not everyone can build a purple cow product, but that doesn't mean we can't use purple cow marketing strategies. If you have a commodity product, the only way to stand out in the sea of sameness is to make it fun, outrageous and as different as possible.  Why the Purple Cow concept is so timeless and universal As products change, we can use the same purple cow marketing skills to get the message read, heard and consumed by an audience in any medium we choose. This can be transferred from product to product and industry to industry.  Guest Bio  Glenn Twiddle is a real estate coach, speaker, marketing consultant and author of the bestselling book 'Punching Above Your Weight'. He has become synonymous with 'Out of the Box' marketing ideas for real estate. He teaches Real Estate Agents a step-by-step, fill in the blanks system for becoming the #1 Real Estate Agent in your area, in 3 years or less, no matter where you are starting right now.  Get Purple Cow: Transform Your Business by Being Remarkable https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 (here). 

Seth Godin is a best-selling author, entrepreneur, and speaker. His projects have expanded over 35 years. He has written over 20-best selling books which include Linchpin, Purple Cow: Transform Your Business by Being Remarkable, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). The post 949: How Seth Godin Screwed Up at Work With Seth Godin, Akimbo and AlMBA [K-Cup DoubleShot] appeared first on Time4Coffee.

Seth Godin is a best-selling author, entrepreneur, and speaker. His projects have expanded over 35 years. He has written over 20-best selling books which include Linchpin, Purple Cow: Transform Your Business by Being Remarkable, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). The post 946: Why To Take Risks With Seth Godin, Akimbo and AlMBA [K-Cup DoubleShot] appeared first on Time4Coffee.

Seth Godin is a best-selling author, entrepreneur, and speaker. His projects have expanded over 35 years. He has written over 20-best selling books which include Linchpin, Purple Cow: Transform Your Business by Being Remarkable, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). The post 945: Why To Screw Up After You Graduate College With Seth Godin, Akimbo and AlMBA [K-Cup DoubleShot] appeared first on Time4Coffee.

Seth Godin is a best-selling author, entrepreneur, and speaker. His projects have expanded over 35 years. He has written over 20-best selling books which include Linchpin, Purple Cow: Transform Your Business by Being Remarkable, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). The post 942: Why Your Grades in College Don't Matter With Seth Godin, Akimbo and aiMBA [K-Cup DoubleShot] appeared first on Time4Coffee.

Seth Godin is a best-selling author, entrepreneur, and speaker. His projects have expanded over 35 years. He has written over 20-best selling books which include Linchpin, Purple Cow: Transform Your Business by Being Remarkable, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). The post 939: How Marketing Guru Seth Godin Built His Career With Seth Godin, Akimbo and aiMBA [Main T4C episode] appeared first on Time4Coffee.

Do you struggle with productivity? Many entrepreneurs do. However, the truth is, you are already productive. You just need to take it to the next level through the use of focused work. This is what Paul Axtell helps people do. Today, we are going to be talking with him about this. He will also share an overview of some of the key concepts he teaches in his wonderful class, Foundations for Being Remarkable. Paul has been a wonderful friend and teacher over the years and I have found his insights to continually be useful. They have dramatically improved my effectiveness both at work and at home. Tune in to hear our great discussion. We'll dive deeper into these concepts: How we can build an empowering perspective Why work and relationships happen through conversations How to have effective conversations How to build and enhance our relationships How to take your productivity to the next level Now, for some action steps: Email Paul: paulaxtell@mac.com Visit Paul's website: https://www.paulaxtell.com/ Download the free worksheet: Three Steps You Need for a More Productive Workday Take the Encore Career Clarity Quiz Connect with Me: LinkedIn Facebook Please leave a Rating and Review: Since this podcast is new, I'm asking for Apple Podcasts reviews. Reviews help others discover and learn what Creating Your Encore Career is all about. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.lynnfriesth.com/podcast to download it. I thank you so much for being here and I'll see ya next time on Creating Your Encore Career. — Lynn *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

How to Create Your 10 Year Life Plan Think of the big picture. Think in decades, not in days. What is the vision you have for yourself in 10 years? If you don't know it yet, then listening to this episode is a must! You will learn how to craft out a 10-year life plan that serves you, why it makes sense to create a blueprint you can follow, and the mistakes people often make when creating a plan. Brenden and Billy discussed all of these and more on this episode. Tune in today so you can get started on thinking about your 1-decade life plan before 2022!  WHAT WE DISCUSS: [01:16] - Topics Brenden and Billy will talk about [02:36] - Why thinking big is powerful [04:11] - How visualization can help you [05:13] - Linear thinking vs. exponential thinking [06:31] - Examples of linear thinking and exponential thinking [08:25] - What is Mimetic theory [10:22] - Conscious comparison [11:01] - How to break out of linear thinking [13:00] - Becoming more conscious about our decisions [17:00] - The blockers that can prevent you from becoming that vision in 10 years [19:00] - Focusing on the blockers rather than the accelerators [20:03] - Multipliers vs. detractors [21:03] - Brendan building his big vision [23:48] - Creating a vision board [27:14] - Doing mental checks with people you look up to [29:00] - How to navigate the “you don't know, what you don't know” period of life [35:59] - How to judge yourself [39:46] - One practical thing that you can do immediately [44:07] - How to create a roadmap from your top 3 [50:04] - How to learn from other people's mistakes [56:33] - What steps you can do right away after listening to this episode VALUABLE INSIGHTS AND KEY TOPICS: Why it is important to think about your life in 10 years What is linear thinking and exponential thinking The danger of linear thinking What is the symbol of success for most people How do we break this chain of wanting to follow everyone The questions you should be asking yourself to get to a better thinking There are leaders who will multiply the abilities and talents of their team and leaders that will detract from the talents and skills of their team Getting rid of the shiny object syndrome How to build your big vision Make sure you're emotionally invested in planning The 3 levels of knowledge Prioritizing energy in a way that works for you Who is the top 3 people that you want to model? NOTABLE QUOTES: [08:15] - “The reason we're taught to be linear thinkers is that human beings are mimetic creatures.” [15:37] - “The challenge with most of us human beings that we don't talk about often is we don't have exciting enough tenure visions. That's why we get stuck in shiny object syndrome.” [25:43] - “It's is not an overnight process. It's a lifelong journey where you're always adapting.” [31:15] - “Life is always a game of odds. Everyone's given a hand on the poker table and your goal is not to question what are the cards you're given, but rather to ask yourself how to use those cards to win the game. You also have to know when to turn in those cards and when to keep them.” USEFUL RESOURCES: Brenden's Website: https://www.mastertalk.ca/about YouTube: https://www.youtube.com/c/MasterTalks Social Media: https://www.instagram.com/masteryourtalk/ https://www.facebook.com/mastertalkyt/ https://www.linkedin.com/in/brendenkumarasamy/ https://twitter.com/masteryourtalks Books mentioned:  Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Linchpin: Are You Indispensable? By Seth Godin Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin Support the show (https://www.patreon.com/bePatron?u=23010497 )

How To Learn From World Changers If you want to upgrade your knowledge, it's easy to just read a book from a world-renowned author, or to binge watch informational videos from someone you look up to, and it's also easy to learn from podcasts that provide the best value to people. But how can you effectively learn from famous world changers? In this episode, we dive deep into the steps on how you can digest and be able to make use of the information you have to make an impact in your life and the world. Knowledge is power. It's an asset that can never be taken away from you. So tune in today to learn more about this topic! WHAT WE DISCUSS: [01:55] - How to embrace knowledge from remarkable people [02:38] - Brenden break down 3 steps you can do to learn effectively [04:07] - Example of applying the 3 steps [05:24] - How to go through the selections process? [07:26] - What mediums can you use to digest information [09:10] - How to make sure what you learn sticks [10:18] - How Brenden is note-taking while listening to podcasts [13:36] - How to seek out the people who impacted you the most [17:56] - How to keep the knowledge that you are gathering [23:12] - What do most people do wrong when it comes to learning [26:34] - How to consolidate the information [30:37] - Creating a timeline of a person's life you want to study [32:04] - How a person's face is tied to information when you first think of them VALUABLE INSIGHTS AND KEY TOPICS: The filtering process means listening to enough people to figure out who you want to go deep on. How to select the people you want to model Listening to podcasts vs. reading books for your filtering process. The self-knowledge that we learn or things that we get on a day-to-day basis, just because we know them, it doesn't mean we necessarily apply them in our lives.  Take note of the key takeaways that can apply to your life. Ranking episodes based on their relevance to your life Why reflecting is important when you listened to something that blows your mind How Brenden seeks out a particular guest that impacted him on a podcast Think of the podcast like a movie trailer. It's just a long-form movie trailer where you're essentially assessing if this person is good enough for your time. Where following your excitement can lead you Teach your insights to others. What simple information comes into Brenden's mind when he thinks of Scott Harrison, Seth Godin, and Gary Vaynerchuk What are the mistakes that the people that you have made that you shouldn't be making? NOTABLE QUOTES: [09:29] - “Common knowledge. Isn't always common practice.” - Brendon Burchard [20:48] - “If you write a love letter to the person you're trying to serve, you get more energetically motivated to serve them.” [27:10] - “ Follow the non-obvious thing. Follow what you're excited about.” [29:11] - “If you're not taking the time to take notes, you're doing yourself a massive disservice.” [35:28] - “Treat the people you admire as colleagues, not gods. Going to ‘how' versus ‘wow'.” USEFUL RESOURCES: Brenden's Website: https://www.mastertalk.ca/about YouTube: https://www.youtube.com/c/MasterTalks Social Media: https://www.instagram.com/masteryourtalk/ https://www.facebook.com/mastertalkyt/ https://www.linkedin.com/in/brendenkumarasamy/ https://twitter.com/masteryourtalks Books mentioned:  Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Linchpin: Are You Indispensable? By Seth Godin Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin Support the show (https://www.patreon.com/bePatron?u=23010497 ) -------------------------- End of Show notes --------------------------  EPISODE TRANSCRIPT

Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset – themselves!   Darren leads all sales, marketing, customer success and product development at BombBomb, a fast-growing, Colorado-based software company. He's on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard and understood. That's why he co-founded BombBomb.   Questions   Could you share with us a little bit about your journey in your own words and how you got to where you are today, could you share that with us? Could you share with our audience for those who may not have listened to Ethan's episode last year or never heard of BombBomb, what is it that BombBomb does and how can that help a business? Why video, why should we use video to connect and communicate daily with people? What is customer experience and why do you think it matters? Could you share with us maybe some of the values that BombBomb is built on that has helped BombBomb to really be able to realize fulfilling those needs for your customers? And why do you think an internal culture needs to be very impactful in order to execute a strong external culture? Could you explain to us in very layman terms, what does it mean to re humanize people? What are we lacking that we need re humanization? Could you share with us what does that really mean? Could you also share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you also share with us maybe one or two books that have had the biggest impact on you, it could be a book that you read a very long time ago, or even one that you've read recently, but it still has had a great impact on you. Could you also share with us what's the one thing that's going on in your life right now that you're really excited about? It could be something you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or saying that you use in times of adversity or challenge? This quote kind of helps to get you back on track and get you refocused if for any chance you got derailed.   Highlights   Darin's Journey   When asked about his journey, Darin shared that he feels like it may be a little bit non typical, so for instance, he never graduated the university, so he didn't go to college, he did but he didn't graduated as his father said very good advice to him at that age, “Maybe college isn't for you.”   He was always entrepreneurial, he saw that in him and thought that he should pursue that and kind of get after doing his own thing. He grew up on a farm, hard working all his life, got given a good what they call there a Midwestern work ethic and ended up moving to Colorado in 1995 when he was 21 years old and have been there ever since.   So, then graduated school but then started this kind of painting business out in Colorado when he was young, he grew that business, it was actually successful. But then in the late 90s, early 2000s he started being interested in all things to do with internet marketing, Pay Per Click strategies, On Demand strategies, things like that and he got involved in the marketing business, was lucky enough to get ownership in that business, to sell that business and then do that again with another marketing company and then ended up working at a TV station actually running online, marketing the website salespeople for that, also content creators for that and he learned a lot about mass media marketing and really led him to think about what he didn't like about that led him to create BombBomb which he does today.   What BombBomb Does and How Can That Help a Business   Me: Now, we had the awesome pleasure of interviewing one of your employees, Ethan Beaute last year, we had him on our podcast as well as on a Facebook Live and I was supremely blown away by how he responded to my messages through video, I thought it was just brilliant. And so, of course when you reached out to me and I was like, “Oh my goodness, another person from BombBomb but even the person who created it, this is amazing.” So, could you share with our audience for those who may not have listened to Ethan's episode last year or never heard of BombBomb, what is it that BombBomb does and how can that help a business?   Darin shared that first of all, he loves that guy (Ethan). And actually Ethan is a dear friend and he convinced him to leave that TV station where they worked together and come to BombBomb with him.   And so, he's been there over 10 years, he couldn't have done it without him, he's fantastic, he's their Chief Evangelist, he's a good friend and a valued, valued person to him. He believes and we at BombBomb believe that all human beings has an intrinsic value, that we are special, that we are unique, how we communicate with each other is unique.   And the software that they enable you to use is sending video messages to the people who matter in your life, which could be the people in your life, personal life, it could be colleagues that you work with, it could be your prospects, it could be your existing customers.   So, you can send yourself video messages so they can see you, know you, and understand you in that way, so it's very simple to do, takes no time at all and they allow you to do in every message platform that you may be using.   So that could be your email, that could be in social media messenger systems, it could be in LinkedIn for example, so anywhere you're saying a message, they allow you to use a video as well.   Why We Should Use Video to Connect and Communicate Daily with People   Darin stated that if you believe, like he just mentioned that we are unique human beings, the way we talk is unique, then you should be considering video. And here's a very good example, if he was to ask 10 business owners:   “What is your most valuable asset in your business?”   He believes at least 9 out of 10, maybe 10 out of 10 would tell him that their people are their most valuable asset. But more often, what we're doing is we're hiding these best assets, the ones that we spent a long time interviewing, if you're interviewing a salesperson, you're trying to say, “Are they good with people? Are they good at presenting passion and enthusiasm for your product?” You're trying to assess all these things about people, and then we hire them and then we make them look like and feel like everyone else with text email, texting, phones, all that stuff, phone's better.   But behind these technologies that we have chat, we're just like everyone else. He thinks we're removing the most uniqueness that we can bring in our people, our diversity, how they interact, and all the things that we want in our culture, in our business, we're withholding from our customers in a lot of ways when we don't put people in front of people more often.   What is Customer Experience and Why it Matters   Me: Now, as we talk about video, and connecting with people daily, and really seeing the intrinsic value in a human being, in your view, Darin, what is customer experience and why do you think it matters?   Darin shared that he believes the customer experience is every touch point that you have with either potential customers or existing customers, anything that could be an in person event, it could be a podcast, it could be a webinar, it could be when he calls your business, and what's the experience he gets when that phone is picked up by someone who works there, that's it.   So, let him frame it this way. If there were two businesses that did the exact same thing, they sell the exact same service, for the exact same price, how do you decide which one to choose if they're very much the same?   He believes you choose the one you like and that could be for a lot of different reasons. But the experience that you bring ultimately becomes your unique selling proposition that is what makes us unique in a business.    He has a software business, he competes against people who do similar things to what he does, he has some features they don't have, they have some features that he doesn't have, but they are basically the same and at the end of the day, people are going to choose who they know, like and trust, he still believes that that's what they do.   So, in that case, his customer experience has to be better, he wants to deliver on that more over than anything else. It matters in the product, it matters in all these motions that we look at in a business, but to him, again, customer experience is your unique identifier. Values that BombBomb is Built On    Me: I totally support everything that you just said. And I think a lot of businesses lose focus of that. Now, in trying to deliver that customer experience as you mentioned, is your unique proposition. I think it's important; the organization has to have a really good culture, because customer experience starts from within, how you deal with your employees, how responsive you are to them, how you support them in whatever initiatives they're trying to accomplish. And of course, all businesses came into existence because we're all trying to solve some problem for customers that have a need. And so, could you share with us maybe some of the values that BombBomb is built on that has helped BombBomb to really be able to realize fulfilling those needs for your customers? And why do you think an internal culture needs to be very impactful in order to execute a strong external culture?   Darin shared that they have five core values at BombBomb, they are Relationships, Humility, Flexibility, Service, and Fun.   So, those are five core values and he thinks that really, businesses need to give the people that work there a reason to work there, that's beyond money, that's beyond the work necessarily. Because you can go answer the phone anywhere, you can go do customer success service anywhere, you can do sales anywhere, you can run these teams anywhere now and from anywhere for that matter.   He believes that we want to give people a purpose behind why they do what they do at BombBomb. So, they do that in a few different ways. First of all, their book is called Re humanize Your Business and that's what they want to do with their product but their mission at BombBomb is to humanize the planet.   And this is what he means by it has to matter more than the word. And locally, they support a few organizations, one is called Dream Centers in Colorado Springs, it actually provides free health care for women and also it provides homeless families off of the streets of their city and into a safe place where they can thrive, where they can go to school, where the mothers can get an education.   They have the women's clinic and they have a thing called Mary's Home and they're fantastic. And those are two organizations they support and they support them financially, but they also support them with their time. So, every year they do a trunk or treat for the children at Mary's Home.   And another organization they support is called the Springs Rescue Mission and it's in Colorado Springs, and they support the homeless population, helping them to get out of homelessness, a cycle of homelessness, help them to get food to eat. Just last week, he took about 30 BombBomb folks down there and they did a barbecue where they cooked burgers, he smelled like Burger King when he got back.   They grilled like 300 burgers and hotdogs and they serve those people. So, it's beyond money, why do they do what they do?   Because they're humanizing your business but they're also trying to humanize the planet and that planet starts right their own backyard in Colorado Springs, Colorado.   What is Means to Re Humanize People   Me: You spoke a little bit just now about rehumanizing your business. And when we read your bio, a big part of BombBomb's mission is to re humanize the planet. And so, could you explain to us in very layman terms, what does it mean to re humanize people? What are we lacking that we need re humanization? Could you share with us what does that really mean?   Darin shared that he thinks its two things in your business it may exist that he thinks participating right now in this insanely, it's like nuclear proliferation but it's different, it's this digital pollution.   So, after he gets off of this call, he will have no less than 30 unsolicited emails in his inbox, LinkedIn will have a few and people are just being bombarded. And so, we need to get back to building know, like and trust with the people that we want to work with.   We need to communicate in a way that solves problems for people we know that we can solve problems for. He thinks the problem right now in marketing and sales is that we're just holistically blasting everyone to kingdom come with unwanted, unsolicited messaging. And frankly, he doesn't even believe it's from real people anymore. So, all we're doing is we're desensitizing people, nobody believes that you actually wrote the email anymore, actually wrote the LinkedIn messenge, they thing it was written for you, sent by some sort of system and what that does is it takes away the idea of reciprocity on his part.   Five years ago, even three years ago, if you sent him an email even if he wasn't interested, the reciprocity effect says, “I'm going to respond to you even if I'm not interested.”   Now, we've made it so very easy to ignore everyone, everyone is complicit in this digital pollution that we're all participating in, we send too much of stuff that doesn't matter.   Therefore, the stuff that does goes by the wayside. So, he believes using personal video, personal messaging to people succinctly for them, to them, from human to human, to solve the problem that you very well solved for this type of business. So, you have to have that figured out. What's the problem I solve?   How do we succinctly solve it in 20 seconds, deliver a video for that person? Or in the customer experience, side, if it's retention. Don't make him feel like just another number of your business. How many customers do you have? Don't make him feel like number 569, make him feel like the only one.   And so, how do you do that, you do that by taking time and sending personalized communications whenever possible, doesn't have to be every time but he calls them “Moments That Matter.”   What are the very important moments that matter when he knows? Easy way to do this is to say to yourself, “Would this be better said face to face? If so, send a video.”   So, that's re humanizing your business. We're re humanizing the planet or humanizing these things, he believes people have intrinsic value, he believes all over the world people are being dehumanized right now probably more than they ever have been, ever.   We have more slavery, we have more sex trafficking, we have more abuse, we need to get in front of that. And to him, we need to do our part here and so that's why, as he mentioned, they support these local organizations.   They actually even support a community in Africa, where some kids in Africa got to adopt BombBombers, it was amazing. So, the kids got to look at pictures of people who work here, choose them to be someone they want to communicate with and then, of course, they help the organization but they help with food and medical care and things like that. But he's got to tell you, some of the best joy happens from these kids sending letters to people who work here. And that's a connection that they build.   So, they're now we're re humanizing the people of BombBomb by doing that, just as much as they are those kids in Africa. So, that's a big part of their mission. He just believes that the world we live in, if we just want to turn a blind eye to it, that's not responsible as a business owner.   App, Website or Tool that Darin Absolutely Can't Live Without in His Business   When asked about online resource that he cannot live without in his business, Darin shared that it's a pretty generic one, but it's Spotify. What couldn't he live without; he can't live without a podcast. He listens to podcasts like crazy, he got a bit of a commute, and he enjoys it. His kids play soccer 4 days a week, so when he's waiting for them to be done; he's on the podcast. So, he's trying to build himself up to that. So, he's going to say Spotify.   Books That Have Had the Greatest Impact on Darin   When asked about books that have the biggest impact, Darin shared that Seth Godin was a very much a part of the foundation of this business in early 2000s. He has read every Seth Godin book he's ever written. And so, he's just going say Seth Godin. So, Seth Godin Podcast, Seth Godin Books. The early ones, he thinks it was even Purple Cow, New Edition: Transform Your Business by Being Remarkable it was really transformational. Just about being unique and how you stand out. And I believe the book, he might get this wrong is 1000 true fans, it might have been one of his earlier books is the idea if you have 1000 fans, that you'll never have to work again. He thinks we're seeing this, he was an early projector of this, this influencer movement that we see very common today and that's exactly what he was talking about in that book. And that's how they thought about sending video messaging that you could be this influencer.   And then he's going to say, Verne Harnish wrote a book called Scaling Up: How a Few Companies Make It…and Why the Rest Don't (Rockefeller Habits 2.0) and then Scaling Up 2.0 and it's about mastering the Rockefeller habits as he calls it. And these are just these business motions that has made them very successful at BombBomb, how to run the business, how to plan for the business, how to do stand ups in the morning, all these things are very fundamentally ingrained in who they are at BombBomb. So, Seth Godin and Scaling Up 2.0, those are his two recommendations.   What Darin is Really Excited About Now!   Darin shared that he's really excited about this growth team that they have put together, he gets to lead, it's fantastic, it's a cross functional team many people coming from lots of different parts of the organization are focused on how do they get after better growth for the business? So, that means acquiring new customers, better keeping the customers that they have, making the product more aligned towards those things. So, it's been a lot of fun and he loves that team.   Where Can We Find Darin Online   Website – www.bombbomb.com LinkedIn – Darin Dawson   Quote or Saying that During Times of Adversity Darin Uses   When asked about quote or saying that he tends to revert to, Darin shared that it's Peter Drucker and the quote is, “Focus is the key to all economic success.” So, if he needs to get refocused, if his team does, he brings that out. Focus is the key. So, are we focused? Do we need to get more focused? Are there things that we should stop doing so we can start doing the right things?   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Seth Godin Books Seth Godin Podcasts Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin Scaling Up: How a Few Companies Make It…and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish    The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Jeff Brown breaks down how to make the most of the one habit that puts you ahead in your career: reading. — YOU'LL LEARN — 1) How to strategically pick out your next read 2) How to double (or triple) your reading speed in minutes 3) Two simple tricks to maximize comprehension Subscribe or visit AwesomeAtYourJob.com/ep698 for clickable versions of the links below. — ABOUT JEFF — Jeff is an award-winning radio producer and personality, and former nationally-syndicated morning show host. Following a 26-year career in radio, Jeff went boss-free in 2013 and soon after launched the Read to Lead Podcast. It has gone on to become a four-time Best Business Podcast nominee and has featured Jeff's interviews with today's best business and non-fiction authors, including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Dr. Henry Cloud, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more.Jeff has personally coached hundreds of successful podcasters around the globe – many of them award nominees and winners themselves – and has consulted on podcasts for the US government, two of the largest churches in the US, and numerous multi-million dollar companies.Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Explorer, as well as publications like the Nashville Business Journal, the Tennessean, and hundreds of other blogs and podcasts.• Jeff's book: Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, with Jesse Wisnewski • Jeff's website: ReadToLeadBook.com • Jeff's podcast: Read to Lead — RESOURCES MENTIONED IN THE SHOW — • App: Focus@Will • App: Idagio • Tool: reMarkable 2 • Study: “Readers absorb less on Kindles than on paper, study finds” • Book: Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin • Book: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins • Book: The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni • Book: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John Maxwell • Book: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman • Book: Think Again: The Power of Knowing What You Don't Know by Adam Grant • Book: Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan • Book: PresentationZen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds • Book: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte • Book: Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David Nihill • Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg • Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear • Book: High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard • Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown • Book: Speed of Trust: The One Thing That Changes Everything by Stephen Covey • Book: The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bronnie Ware — THANK YOU SPONSORS! — • Blinkist. Read or listen to summarized wisdom from thousands of nonfiction books! Free trial available at blinkist.com/awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benoni Tagoe is a maven in the entertainment industry and the president of Issa Rae's music label, Raedio. Listen to him and Jabari talk about his journey through the entertainment industry, the importance of remaining humble while building success, and more!Follow Benoni Tagoe:https://www.instagram.com/nonibizz/https://twitter.com/nonibizzBenoni's book recommendations:Purple Cow: Transform Your Business by Being Remarkable by Seth Godin: https://urlgeni.us/amazon/purplecowDrive: The Surprising Truth About What Motivates Us by Daniel Pink: https://urlgeni.us/amazon/driveHooked: How to Build Habit-Forming Products by Eyal Nir: https://urlgeni.us/amazon/hooked

Lil Wayne, Bumbu Rum, Old Young Cool Person, Dive Bar, Purple Cow, Being Remarkable, What Is Old, Todd is a Seal, Friend Contract, How to Undo a Bra, bxny163, Ejaculate Kids, Merk, Tingly Rubber Corp, Visiting Angels, Hospice, Win Friends Influence People … Reloaded504.com, 504-457-8011, New Orleans #1 Podcast

Will Laurenson is a customer value optimization consultant with 9 years experience optimising customer journeys to convert more traffic into customers, and retain those customers for longer helping companies achieve more profitable growth. He is also the host of the Customers Who Click Podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.   Questions   Could you share a little bit about your journey? How it is that you got to where you are today? How did you end up into customer value optimization? Could you share with our listeners why you think brands need to focus on customer value optimization, not just necessarily from a subscription perspective, but just generally speaking, if you're a retail business, or if you're a service oriented versus product oriented, why is value optimization so important in delivering that great brand experience? Could you give our listeners maybe two or three tips that you think their companies could utilize to get better customer retention? What's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even a book you read recently, but it really has just impacted you greatly. Could you also share with us if there is one thing that's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or your people. Where can listeners find you online if they wanted to connect with you further? Do you have a quote are saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused?   Highlights   Will’s Journey   Will shared that he actually started in a few start-ups. He started in one start-up, but his early career was start-ups, so he did a bit of everything, generally marketing but kind of covering a wide range of channels responsible for pretty much everything.   But what he found was, very often companies would kind of hand the marketing team a bunch of cash and say, “Go and acquire customers.” that was basically the job. And it doesn't work like that especially in the start-ups where the product is still a work in progress. So what he started to do was work more closely with product teams and development teams to actually take into account customer feedback and build out a better experience.   You're not going to convert people into customers or retain those customers for very long if your experience is rubbish. He has got quite a bit of experience in the subscription space, that tends to be where he works. And obviously, if it's a magazine, it's a bit different but if you're talking about a digital product, and actually one that he worked for was kind of like Netflix for magazines. If the app experience is not very good, you're not going to keep people, they're not going to pay that monthly fee for something that they're not finding particularly convenient. If they can't find the content they want to read, if it's not recommending them content, you're just not going to be able to keep people.   So, that's where he kind of went down this path of customer comes from value optimization. And it kind of stuck with him for the years, it's always something he was working on regardless of what his role was, and once or twice, he did specialize a little bit more in the marketing area in house, but it was always a focus on value. Like he said, if you can't retain those customers, you're not going to make much money off them.   And likewise, if you focus too much on the conversion side, you could raise the conversion rates really high, but you just damaged value, if you incentivize too much, give people loads of discounts and offers, you're obviously not making much money there. But you're convincing people to buy for the wrong reason. So, that's why his focus is customer value optimization. And I went solo basically, November 2019 to just work with direct to consumer businesses on this.    Brands Focusing on Customer Value Optimization   Me: Could you share with our listeners why you think brands need to focus on customer value optimization, not just necessarily from a subscription perspective, but just generally speaking, if you're a retail business, or if you're a service oriented versus product oriented, why is value optimization so important in delivering that great brand experience?   Will shared that at the end of the day, every business wants to make loads of money and wants to be profitable. If you can only really do that, if you are optimizing the value of those customers and building up their value over time, as opposed to just acquiring new customers every day, every week, every month, you're going to have those acquisition costs associated with it. A lot of the time businesses do give discounts to first time customers, so that drops the value of that customer. So if you focus purely on acquisition, you're just not very profitable with every customer. So you're going to have to spend more money and acquire more customers. Whereas, if you focus on retention and building up that value over time.   If Facebook or Google does something that affects your business, or as prices get more and more expensive to acquire customers, you're not going to be hurt by that so much because you're also focusing on the customers you've got and getting more and more value out of them. Plus, you tend to get better levels of loyalty. And kind of ambassadorship. If people really like your business and are happy to spend lots of money with it, they will probably also be happy to tell other people about it.   So you're not only getting that direct value from each individual customer, you're also getting them telling other people to come to you, which means you're getting a potentially better customer anyway, because it's someone who's been referred. So he generally sees it as a bit of an increase in value there. But also, you're not paying the acquisition cost for that customer as well.   Tips to Utilize to Get Better Customer Retention   Me: And I guess ideally, all companies aim to have a high customer retention. So maybe could you give our listeners maybe two or three tips that you think their companies could utilize to get better customer retention?   Will stated that the overall big tip, he would say is, give your customers value. So that's a term that's thrown around by marketers a lot, and it can be a bit meaningless.   But what he means is, always explain to them the value of that product or service to them, make sure you're not describing just the features and saying, “Yes, if you're looking for a bookshelf, this is a bookshelf, this is what it's made of, this is how many shelves it's got.”   You want to explain why that's going to be beneficial to someone and get them to really feel like this is actually the right product for them, it doesn't just meet those basic functional requirements, but it's actually going to kind of make them smile every time they see it or they're going to feel like their life's going to be better because they have that product.   And then that kind of that idea of giving value should be everywhere, really in the business. So whenever you send out email marketing, for example, you don't have to just sell, you don't have to be sending an email every week to customers, just saying, “Here are some new products.” You can give information, you can give tips, you can give advice.   He has got one client at the moment, and they're doing a series of emails which actually has no end points in mind. But basically, each email is just a research piece, it gets put into the form of maybe an infographic or some bullet points or something and it is just purely to explain what people need to be doing to feel better. It's kind of to do with how to sleep better, how to reduce pain.   So, it's just loads of tips and they get sales from those emails. So even though the email doesn't push products much, they're kind of there at the bottom, but the main focus on the of the email is that value and giving people information. And then people are happy with that, they see the value of it and then they go and buy the products.   So, kind of with that in mind, email marketing in mind, one thing that's so important is just is marketing automation. No matter what size the business is, marketing automation is just incredibly valuable, if you're a small business, you can get them set up and they will just drive revenue for you on autopilot and you don't have to be going in and manually building emails each week or every fortnight. So, it can really help with kind of resource issues as well, if you have a small team, you don't want to be wasting time doing that, when you could just set up a few email sequences and have that drive revenue for you forever, while you focus on other areas.   And if you combine that with that value piece, instead of just selling, they will just work really well for you. You can do abandoned cart emails, welcome series, post purchase, loads of different types of emails you can do.   And you can provide value at all of them. What most people tend to do with an abandoned cart is send you an email saying, “Here is the item you had in your cart, do you want to buy it?” Just a reminder, that's it.   But now, while some people will have abandoned the cart, because they got distracted or something came up and they had to deal with it, so they might come back. You've also got a huge number of people who are not fully convinced that that product is what they want to buy and that your business is the one they want to buy it from.   So, that abandoned cart email is a great way of dealing with those concerns depending on what your product is. If you're selling electrics like a washing machine or something, you could send out the manual or something or the manual for that product, something like that. So people can check all the details, all the specifications and be absolutely sure it's the right washing machine or dishwasher for them.   You can do some really simple things that don't really cost you anything to do, but could make that customer's life a lot easier, therefore more likely to convert. So, it's giving people value kind of all the time, email marketing, email automation, really, really important. And the final thing is make really, really good use of your customer service team.   So many businesses just see it as like a cost centre, it's a team that has to be there because people will contact the business so we need to pay some people to sit at a desk and just answer these emails all day.   But actually, there's so much that you can get from the customer service team, they can turn unhappy customers into happy ones, they can answer people's questions, and cause those people to actually then buy the product.   And even better, if you collect all that information and pass it on to the relevant teams, you can then make the website better, the emails better, your social media better, whatever, so that those questions actually disappear, they're no longer people coming into customer service for it, because you've actually fixed the problem and people no longer need to ask those questions.   So, he thinks there's so much value you can get out customer service and it's so easy, pretty much all you got to do is set some categories up, some tags in your customer service tool and tag each email that comes in.   And then on a monthly or quarterly basis, depending on how big the business is, just review the queries that have come in. You'll pick an area once a month maybe and just pick one of the categories and just dig into what people have actually been asking, what's been going on, and then see where you can go fix that problem so that no one faces it.   App, Website or Tool that Will Absolutely Can’t Live Without in His Business   When asked about an online resource that he cannot live without in his business, Will shared that he has quite a few. He’s got some like accounting things that are really useful. Dext is really handy, he just forward all his receipts onto it, takes care of all that.   And he thinks a really cool one is Otter.ai. So, Otter like the animal and ai. It's an AI transcription tool. So he actually uses it for his podcast, after the recording he loads the podcast episode into Otter.ai, it transcribes the podcast for him and then he can really easily pick out some quotes, pick out key points for the summary for social media posts and things like that.   He initially tried to use it to do an actual transcription of the podcast but he found that he had to do about an hour editing every single episode to tidy it up because it's not perfect, because AI is not there yet, so, he stopped doing that.   But he uses it to help him write the summary and things. It probably cuts a good 30 to 45 minutes out of the process each week. He guesses it doesn't sound much but he really likes it, he just finds it so useful.   Me: And of course, if you're cutting 30 to 45 minutes off of any activity, when you add that up, it makes a big difference.   Books That Have Had the Greatest Impact on Will   When asked about books that have had the biggest impact, Will shared that Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is really, really good. It's all about standing out but being different. Having something to actually say that is unique and makes people pay attention to your business and not just view you as another website.   He thinks honestly, a lot of fashion sites are really bad at that. You've got the top tier brands which are fantastic. By top tier, he doesn't mean the publicly listed completely, the massive ones. You've got those the handful of companies that do it really, really well and stand out. But the majority of them even look almost identical on the website, there's nothing that makes them stand out. Major clothing is a little bit different, but most of them are pretty basic. So Purple Cow he would definitely recommend reading.   And the one that he read fairly recently was last year actually, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman, which is just absolutely fantastic.   When you look at it and you kind of read the name, you think it's going to be like a textbook or something or a workbook, it's not, it's kind of more written like a first person, almost like a story really. It's a bit like a course but not sure how to describe it, it's really, really good.   It's partly about copywriting but it's something you can take into so many other kind of aspects and areas of the business. It's all around, for example, the first sentence should make the reader wants to read the second sentence, that's the job of it, is to make you read the next bit and on and on and on, things like that.   And then there's quite a bit about kind of consumer behaviour and psychology which is really, really interesting. So, he really enjoyed that, that's just sits on his coffee table actually, quite well broken out in chapters. So it's pretty easy to just open up, read a quick tip, it takes two to three minutes, read a few tips, and then put it down. It's obviously not like a novel, where you probably want to keep up with it, quite a lot in order to make sure you don't forget the story.   What Will is Really Excited About Now!   Will shared that the one big thing that he’s super excited about at the moment is he’s actually selling his flat and buying a new place. He stated that that's not quite work related but that's all going on which is really cool. So, he’s getting a house, just kind of outside London in the UK.   But otherwise, he’s quite excited about the new direction that he’s taking his business in. He is leaking down into that subscription space, so everything he does will be more focused around subscription businesses because he likes working with them, he likes the business model, he likes the fact that you have to place that focus on retention as well and build up the lifetime value.   So, at the moment, he’s redoing his website a little bit, he’s creating some new content and new eBooks and things which will be available on the website. That's probably the big thing that's going on with the business right now. Just that slight repositioning, so that he has that purple cow moment really, he wants to stand out a bit more.   Where Can We Find Will Online   Email – www.customerswhoclick.com Twitter – @WillLaurenson LinkedIn – Will Laurenson   Quote or Saying that During Times of Adversity Will Uses   When asked if he has a quote or saying that he tends to revert to, Will shared that probably not to be honest, he’s not really that sort of person. One thing he finds himself saying a lot is, “We'll make it work.” Just applies to anything really.   It happens a lot when he’s cooking, he tends to forget ingredients or something and just say, “I will make it work.” Applies to the business as well, if he’s struggling with something, just got to find a way to make it work.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners    Links   Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman   The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In this episode, John talks with Jeff Brown - author, speaker, coach, host of The Read To Lead Podcast, entrepreneur, and husband. His podcast started in 2013 and has over 371 episodes! The Read to Lead Podcast is one of the top business and career podcasts and has been nominated Best Business Podcast four times. His forthcoming book, Read to Lead, helps develop a personal reading plan to accomplish goals, maximize potential, and build a successful career. Listen to this episode to learn more: [00:17] - Intro [03:57] - How to implement what you learn [05:07] - Jeff's entrepreneurial journey [07:50] - “I auditioned to voice my own audiobook.” [08:45] - The inspiration to start his podcast Read To Lead [13:00] - His most fascinating guests on the podcast [15:34] - How he structures the interviews [18:17] - About Podcaster Academy [20:30] - What does the academy offer? [22:00] - The most profitable work he has done [24:50] - How Jeff builds relationships [26:06] - What does an ideal week look like? [29:17] - A potential podcast guest for Jeff [31:00] - How to find Jeff NOTABLE QUOTES: “Leaders Read and Readers Lead.” “Bridge the gap between intention and implementation.” “There is nothing better than accomplishing your dreams.” “Make sure that the relationships in your life get the attention that they deserve.” “Having a lot of white space in the schedule can lead to problems in relationships.” “When you work on yourself and make the emphasis, money just tends to roll in.” “You have the ability to change things, and when you begin doing that, amazing things start happening.” “Knowledge x Experience = Wisdom” “Two days after being let go I recorded the first interview for my podcast.” “I get bored easily, so I kept trying new things and many of these things have continued to make money each month.” BOOKS MENTIONED: ● Purple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://tinyurl.com/PurpleCowBookSethGodin ● Multipliers: How the Best Leaders Make Everyone Smarter by Greg McKeown and Liz Wiseman - https://tinyurl.com/MultipliersBookLizWiseman ● You Are the Brand by Mike Kim - https://tinyurl.com/YouAretheBrandBook USEFUL RESOURCES: https://readtoleadpodcast.com/  https://www.instagram.com/thejeffbrown  https://www.facebook.com/ReadToLeadNation  https://www.facebook.com/thejeffbrown  https://www.linkedin.com/in/brownjeff  https://twitter.com/thejeffbrown  https://www.youtube.com/JeffBrownReadtoLead  CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Being Remarkable, Profitable and Impactful is what we love our service providers to be. It's isn't just a tag line or catch phrase it is a simple process and it starts with you being more remarkable yourself. In the next week I'm about to embark on a challenge that I would have never dreamed of doing even some 6 months ago. The goal is to raise $15,000 for the Make A Wish Foundation, but also to put a new reference point into my cookie jar. Listen in right here as there are so many gold nuggets shared for you and your business. We need 300 people to donate $50, if you can help that would be amazing - Click here to donate  Remember to subscribe to us on... ITunes Spotify YouTube Google Play Join The Million Dollar Referral Network On Facebook Here Grab The 9 Point Referral Game Plan Here How Great Are You At Human Marketing? Take The Quiz

Derrick Mwiti joins the adventure to discuss the various tools you can use to jumpstart your Machine Learning adventure. He walks through several frameworks for Machine Learning and points out several Tensorflow extensions that will make your Machine Learning models better and your understanding of what is going on easier. He and Chuck walk through each one and highlight when and why you'd want to use them. Panel Charles Max Wood Guest Derrick Mwiti Sponsors Dev Influencers Accelerator Links The Best Machine Learning Frameworks & Extensions for TensorFlow Derrick Mwiti Derrick Mwiti | Data Scientist | Author | Mentor | Udemy Twitter: Derrick Mwiti ( @_mwitiderrick ) LinkedIn: Derrick Mwiti Picks Charles- Who Not How Charles- Fanatical Prospecting Charles- Hunting Hitler Derrick- Purple Cow: Transform Your Business by Being Remarkable  Derrick- This Is Marketing: You Can't Be Seen Until You Learn to See  Contact Charles: Devchat.tv DevChat.tv | Facebook Twitter: DevChat.tv ( @devchattv )

If you want to get better, you need to surround yourself with people who don’t shy away at telling what you NEED to hear, not what you WANT to hear. My guest today is such a person. And between you and me, having him on the show is a bit selfish, because I want to hear how he maximizes every day to ensure his personal objectives are accomplished.  Today’s guest is Daniel “Danny” Bauer. Danny and I met through our Mastermind several years ago and over the years I’ve been in awe of his productivity. When he sets out a goal for himself he always reaches the finish line.  Danny Bauer is the Chief Ruckus Maker at Better Leaders Better Schools (BLBS). He launched the BLBS Podcast in September 2015. With over one million downloads, the BLBS show is the most influential podcast available for educational leaders.   He is the author of The Better Leaders Better Schools Roadmap, which was released as an Amazon #1 New Release, and he is working on a new book tentatively titled: The Mastermind: Unlocking the Potential Within Every School Leader.   He is a catalyst for change and he uses his passion for productivity to teach coaches, businesses, teams, and professionals the skills they need to ensure their objectives become reality.    Bottom line: If you want to improve your productivity, Danny has the tools you need to make it happen.  In the words of today’s guest, keep making a ruckus,    -Trace     Danny Bauer will walk us through this Focus Funnel Can I eliminate a task?/Do I have to do it?   Can a robot do this better?/Can it be automated?  Can another human do this better than me?/Can I delegate this?  What if I procrastinate on purpose?   If you cannot procrastinate, you have to concentrate.    Timestamps:   James’ Challenge: “Convert 300 mg/L Nitrite (as NO2) to Nitrite (NaNO2).” [3:50]  Introducing my friend and the Chief Ruckus Maker, Danny Bauer [6:26]  The value of being in a Mastermind group together [14:15]  Better Leader Better Schools [18:52]  Core Values, Sticky Values, your Own Personal Philosophy, and investing in yourself [19:38]  Productivity tools, Focus Funnel, and always getting better [25:35]  Objectives, Key Results, and Time Blocking [33:23]  The one thing you want Scaling Up Nation to know [40:33]  Lightning Round Questions [42:48]     Quotes:  “When you force yourself to learn something new, you force yourself to grow.” - Trace Blackmore  “I realized that I was my own bottleneck and I created my own ceilings.” -Daniel Bauer  “Authenticity, belonging, and a challenging environment, that leads to life in leadership transformation.” -Daniel Bauer  “If you are considering joining a Mastermind group. If you have been testing the waters, dive in, what’s the worst thing that could happen?” -Daniel Bauer  “Leadership is easy when things are going well, but that’s not most days. You need to find a north star to pull you through those hard times.” -Daniel Bauer  “Integrity, authenticity, honesty... we all expect that from a business, and it’s not remarkable.” -Daniel Bauer  “Be an intentional catalyst.” -Daniel Bauer  “Each day I try to end it knowing it was better than the last.” -Trace Blackmore  “Get clarity on what matters and what doesn’t.” -Daniel Bauer  “I ask myself: Is this related to one of my objectives or not? If it isn’t one of my big objectives, it drops way down the list... if it even makes the list.” -Daniel Bauer  “I score myself each day only on the tasks related to my biggest objectives, and if I completed them or not.” -Daniel Bauer  “I focus on the big picture, even if I measure in the micro.” -Daniel Bauer  “Time blocking. Gift yourself that deep work time throughout the week. You will get so much more done.” -Daniel Bauer  “You are not going to save the world. You’re not going to run the best business if you’re always in your inbox responding to whatever activity is in there.” -Daniel Bauer  “My challenge to you after listening to this podcast: If you have your notifications on, turn off notifications now. Put the phone on silent. Turn off notifications on your computer. All these things are designed to take your focus away from whatever important stuff you are doing.” -Daniel Bauer  “Scrolling through email inbox and social media is just a distraction from the harder and emotional labor that is going to provide greater value for your business and clients later.” -Daniel Bauer  “Examine the issue. Don’t just look at the surface.” -Daniel Bauer  “The next time you are trying to solve an issue, spend time trying to get at what that issue is and what that is behind that issue?” -Daniel Bauer  “When you can talk with other people about issues you are having in business and personal. You can get to the next level faster, that’s what a Mastermind is.” -Trace Blackmore    Links Mentioned:  5 Easy Questions That Will Help You Be More Productive   Roomba  Stanford study about multitasking   Anagrammer.com  Calendly Scheduling Tool  Convert Kit  The Rising Tide Mastermind  Submit a Show Idea    Ways to connect with Daniel “Danny” Bauer:  Daniel’s website, Better Leaders Better Schools   daniel@betterleadersbetterschools.com       Events:  Scaling Up Business Webinar Series - Adam Lean May 28th   Water Environment Federation - Check out all of their upcoming events    Books Mentioned:  The Better Leaders Better Schools Roadmap, by Daniel Bauer  Procrastinate on Purpose: 5 Permissions to Multiply Your Time -by Rory Vaden  Purple Cow: Transform Your Business by Being Remarkable - by Seth Godin  This Is Marketing - by Seth Godin  Man’s Search for Meaning - by Viktor E. Frankl   The Goal: A Process of Ongoing Improvement - by Eliyahu M. Goldratt  Measure What Matters - by John Doerr   The Art of Possibility - by Rosamund Stone Zander and Benjamin Zander  The Dream Manager - by Matthew Kelly  The 12 Week Year  Atomic Habits         

On today's episode, Ami Kassar speaks with Eric Keiles, Founder and Chief Marketing Officer of Square 2 Marketing, to discuss marketing lessons learned during the pandemic, and what has changed forever. Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept, Reality Marketing™ to describe how businesses can utilize cost effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. Marketing Sherpa has called the duo “original and contrarian marketers”. Their popular first book, Reality Marketing Revolution is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior. It introduces concepts like “The Red & Blue Test”, “Being Remarkable” and the “Cup of Coffee Challenge”. Verne Harnish, The “Growth Guy”, named the book, the “best how-to marketing book ever”. Their second book, Fire Your Sales Team Today, is upsetting the traditional sales department by demonstrating through many real life examples how effective marketing makes the “traditional sales guy” obsolete. It outlines a complete inbound sales process, too. Eric is also the editor of a weekly e-newsletter reaching almost 20,000 business owners and entrepreneurs focusing on this topic. Eric is also the founder and Chief Marketing Officer of Square 2 Marketing. Square 2 Marketing was named the “Inbound Agency of the Year” by HubSpot in 2013 and 2015. A natural entrepreneur himself, Eric has founded and grown eight companies since 1997. Prior to founding Square 2 Marketing, Eric created The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. He is a former franchisee of a national franchise and currently operates a travel and tourism hospitality group in Philadelphia. A popular writer and public speaker, Eric has provided expert insight on panels and speaking appearances throughout America's entrepreneurial community. He also hosts Square 2 Marketing's monthly workshop and webinar series to help business owners learn effective marketing strategies for their businesses. Eric is also a guest lecturer at several universities. A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in Center City Philadelphia. Recorded 01/04/2021.

Stitch is a hospitality concept created by husband and wife team, Chad Grubbs and Jen Semmler Grubbs, with inspiration from key team members, close friends and mentors.  Chad, former owner of Okay Yeah Co. and previously BENT on Creativity, and Jen, owner of Plant Shoppe, are best known for their resourceful approach in creating unique experiences and offerings to the Oklahoma City scene. Born and raised in Oklahoma, the couple strives to make positive, inspiring impacts in the community through various craft ventures. Check out Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear as mentioned in today's episode. Check out Purple Cow: Transform Your Business by Being Remarkable by Seth Godin as mentioned in today's episode. Check out What I Know About Running Coffee Shops by Colin Harmon as mentioned in today's episode. Check out Homebase: Free Employee Scheduling as mentioned in today's episode. Show notes… Calls to ACTION!!! Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "Shit'll buff out." In today's episode with Chad Grubbs: Psychology Christianity/being a former pastor Working in the tech industry A coffee shop with a strong focus on food The restaurant industry is a grind that you need to love Making your indoor seating feel like outdoor seating Losing your dream location The pains of restaurant real estate Better and more polished experiences Confusing service with hospitality Social media - Instagram Restaurateur online/social media engagement Coffee subscriptions Cross-promotion/collaboration Podcasting and podcasting about coffee Constant self-improvment Today's sponsor: 7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free. RestaurantOwner.com is an online community of independent restaurant owners and managers who want training and tools to build a better restaurant and a more profitable, successful business. Resources include hundreds of downloadable templates, training videos and online courses on topics such as recipe costing, prime cost, improving the guest experience and building a positive culture. RestaurantOwner.com also conducts regular live webinars on a variety of timely and relevant topics. Whether you’re thinking about opening a restaurant, in the planning stages, or already have multiple locations, RestaurantOwner.com has resources that can help you make better decisions, streamline operations and elevate the thinking and level of engagement of your team. Ecolab: Streamline your clean with Ecolab’s new EPA-registered 2-in-1 solution, Sink & Surface Cleaner Sanitizer. It will help reduce risk, simplify your procedures and help ensure compliance. This solution cleans and sanitizes hard non-porous surfaces with a single product, eliminates the rinse step and equips your staff to clean more efficiently. Clean simplified, confidence delivered. Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Take punches well and dust myself off What is your biggest weakness? Clarity on choosing the best path to what you want What's one question you ask or thing you look for during an interview? Where do you want to be in 2 years? What's a current challenge? How are you dealing with it? minimizing goals and achieving smaller victories Share one code of conduct or behavior you teach your team. 1% improvement, improve everyday What is one uncommon standard of service you teach your staff? Caring about people, staff will write thank you notes on to-go containers/knowing frequent customer names What's one book we must read to become a better person or restaurant owner? Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Purple Cow: Transform Your Business by Being Remarkable by Seth Godin GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's one thing you feel restaurateurs don't know well enough or do often enough? Engaging with their staff Name one service you've hired. Cash Wheeler - artist in OKC What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations? Toast POS Homebase: Free Employee Scheduling If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Engage with people Be who you are and improve Try things that are different for you Contact info: Instagram: @stitchokc Stitch website Thanks for listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Chad Grubbs for joining me for another awesome episode. Until next time!   Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

Chip Bell is the author of 24 books, Chip's newest book, “Inside Your Customers Imagination: 5 Secrets to Creating Breakthrough Products, Services, and Solutions” is due out in the fall of 2020. He is also the author of bestsellers “Kaleidoscope: Delivering Innovative Service That Sparkles,” “Sprinkles: Creating Awesome Experiences Through Innovative Service,” “The 9 ½ Principles of Innovative Service,” “Take Their Breath Away” (with John Patterson), “Managers As Mentors: Building Partnerships for Learning” (with Marshall Goldsmith), “Customers as Partners,” “Managing Knock Your Socks Off Service” (with Ron Zemke), and “Magnetic Service” (with Bilijack Bell).   He has served as keynote speaker, consultant, and trainer on innovative service to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ultimate Software, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon, Best Buy, USAA, Hertz, Accenture, Home Depot and Harley-Davidson. He is a keynote speaker on topics such as customer loyalty, partnering with customers, and creating innovative service experiences. Global Gurus has ranked him for the last six years in a row among the top three keynote speakers in the world on customer service, with two years in the top slot.   Questions   Could you share with us a little bit about your journey, how it is that you got into this whole customer service? You have written many, many books, and I had the privilege of you sending me a copy of the one of your most recent one “Inside Your Customers Imagination: 5 Secrets for Creating Breakthrough Products, Services and Solutions. And I found it really, really insightful. Could you share maybe one to three things that you think is really critical for us to get inside our customer’s imagination? In your book, you talk about curiosity, being grounded, discovery, you talk about trust and you talk about passion, of those five secrets that you believe are breakthrough tactics or strategies in order to really get into your customer’s imagination. Which one do you think is the most important? Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you, maybe books that inspired you to become an even better writer? Could you share with us maybe one thing that's going on in your life right now that you're really excited about - either something you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or saying that during times of adversity you’ll tend to revert to this quote, it kind of helps you get back on track or to get you more focus?   Highlights   Chip’s Journey   Chip shared that he has always had a fascination and an interest in the customer; he studied it in graduate school. What makes people buy, what influences customers to make decisions that they do and how organizations manage that influence and how do they create cultures that create great experiences? Most of his work has been focused on the customer experience. That is what when we encounter a customer, whether it's face to face, the ear to ear, click to click, we give that experience in such a way that it's a memorable experience and a very positive way. So it's been an exciting, he has been at it for 40 years now. He’s still learning every day, but we're all customers, so it gives him a chance to hopefully influence how that's done through the organizations that he works.   Getting Inside Customer’s Imagination   Chip shared that he thinks it starts with recognizing that the customer’s imagination is inside. And he likes to think of it as a door open only from the inside. So, the challenge becomes, how do I create a relationship or a partnership with the customer in such a way that they want to open that door and share their insights, ideas, creative thoughts in a way that helps them with us, co-create new products, services and solutions. So the book is really about how do I build that relationship, how do I build that partnership that creates a sense of excitement and safety and a willingness for the customer to open that door and share their ingenuity and insight and creativity.   Me: And so, we really have to dig deep into what the customer is looking for. A big part of when I was reading through some parts of the book, it focused on ensuring that you have curiosity. And I'd like for you to share with us in your own words. What exactly is curiosity, especially in the sense of customer experience? Why should we be curious and how do we exercise that skill?   Chip shared that he thinks part of it is the one of the ways which we demonstrate we really care about the customer. We all go to reunions, family reunions or school reunions. And we always engage, we eat too much food and we engage in a lot of superficial conversation. But every now and then somebody, a family member or friend, demonstrates that they really are interested in us. And they ask different kind of questions, “You still work in and are you still doing this?” And so, they really want to know what makes us tick, what do we feel and what matters to us. And we walk away from those conversations feeling not just heard and understood, but truly valued.   So he thinks part of curiosity is how we demonstrate that deep curiosity. One of the techniques he talks about in the book is called Be the Customer.   And he borrowed it from most parents who have children who are in Little League, when that child has the bat and the pitcher is about to throw the ball, they'll yell to that child, “Be the ball, be the ball.” Which is all designed to get the focus, focus on that ball, it coming their way. It increases the likelihood that they'll be hitting it.   And so, he thinks in much the way be the ball, be the customer, try to be the customer. He gave you a funny example. His wife's hairdresser, Johnny Odair, has been known to get a permanent. He said, “Johnny, why do you get a permanent?” He said, “I realized that when women get a permanent is often one of the most uncomfortable and awkward situation, so if I figured if I went through what they went through, then I would see the world through their eyes and because of that, I made changes in the experience to make it a more comfortable experience for them.”   That's to him, a great example of him working to try to deeply understand a customer, when the customer senses that sense of quest to understand them at a deeper level. Then they feel a sense of kinship with us, a sense of partnership with us.   So it's looking for techniques, it might not be just talking to the customer or just doing customer research, it might be talking to people who know the customer in a different way. He gave an example and he uses this example in the book. He has a friend of mine, John Longstry. John used to be the General Manager of a huge hotel in Dallas, Texas, and he realized that he wasn't learning enough about what really was important to customers through the front desk.   Now, if you think about checking into a hotel, when you check out, typically the front desk will say how was your stay? And we usually have a one-word answer, fine. And not much learning is going on from the word fine. So, what did he do? He'd already been doing focus groups with the taxi drivers who frequented his property to take guest to the airport, DFW airport.   And so every quarter he would hold a focus group, he buys these taxi drivers who frequent his property hanging out because it's a nice fare from his hotel to the airport so a lot of them would hang around to take now, Uber, Lyft.   But then it was it was taxi drivers. And so he would hold focus groups with these taxi drivers. And what he would learn is not just information and understanding, but insights. For example, he learned that when the customer complained to the taxi driver that their towels in their bathroom smelled a little scorched like they'd been in the dryer too long and housekeeping, what they really were worried about was a hotel fire started in housekeeping or dust bowl under their bed, in their room. What they really were concerned about were are there bugs in my room?   So the goal was not just information that gave you superficial information. Like there's a light out in the parking lot, thank you so much, but when the customer spotted a security light out in the parking lot that was burned out, they worried about security in their hallway.   Well, by taking that insight level, he was able to make improvements and changes that really impacted customers in a way that they couldn't even describe. Not something you'd necessarily write on a comment card when you're checking out, but it taught him a lot about what was really going on in the mind of that customer.   Well, that's the kind of technique, who knows my customer? What if I talk to them, not just my customer, what would I learn from that? And so, again, that's part of curiosity is how they look for ways to demonstrate to the customer that they really, really do care. And part of it is how they show them that when they provide feedback, that it really matters.   The research shows 95% of companies in the industrialized world asked their customers for feedback, 95% of them, but only 5% of them let the customer know what they did with that feedback.   And so, when we get those surveys, it's no wonder that we don't fill them out because we go, “Why should I, it is not going to make any difference.”   And so it's learning to tell the customer, you did this, you asked for this, this is what we're doing with it. And so, it tells the customer, you matter, you're important, you're valued. And from that kind of relationship, when you ask them, what's something cool we can do, they can give you creative ideas.   Me: There was also a part in a book that you spoke about as it relates to curiosity, where the company got permission from the customers to watch them shower. I found that so interesting. I was like watching them shower.   Chip stated exactly. He’s doesn't know who volunteered to do that, but yeah, it's MOEN revolution. And what they did was they wanted to learn how customers experienced a showerhead and what they found from their research by getting customers to say, “Let us watch you in a shower and see what you do and not just invade your privacy.” But they found it about 35% of their customer’s time is spent avoiding the spray. It gave them the insight they needed to design a different kind of spray that they didn't spend so much time avoiding the spray for the shower. Giving a similar example.   He works with the major hotel chain would ask customers when they checked in if they were a familiar customer or a frequent customer. They would say, “We'll give you a discount on your room rate, if you'll let us follow you to your room and watch you unpack.”   And a customer goes, “What?” But what they really were interested in is they wanted to see how the customer settled into the room. And so what they discovered at that particular time, this is a giant hotel chain. What they discovered is that sometimes customers will bring up their own hairdryer. Well, most of us bring hairdryers. But back then, what you would do is in order to use your hair dryer, you had to unplug the one that was plugged in the wall. They already provided you a hairdryer, but you like yours because it's hot or whatever. Well, nobody complained about the fact that you made me unplug your hairdryer to plug mine in. But there's a little irritant, there's a little negative, or they found that when a couple checked into a hotel, there was only one luggage cradle in the room for them to put their own luggage.   So we all know what happens then, he puts his luggage on the floor. Well, there's another little work that's a negative, but nobody ever put that on a comment card. But you add up enough little workarounds like that, you got a negative experience the customer can't even talk about it because it's so subtle.   Watching the customer, they go, we could fix this, we could provide another receptacle for their own hairdryer or we could hardwire ours into the wall so the receptacle is available for them to use their own hairdryer or every time a couple checks in, we can have housekeeping bring another luggage cradle to the room, all of these easy fixes. But there are things that the hotel didn't notice or didn't know because they were too subtle for the customer to say anything about it. And we don't notice the things where we live. We quit seeing the wallpaper a long time ago. And so, we take it for granted, we don't see it. And so, we're blind to the details that customer sees. So, again, it's looking for those ways to say, “I want to go deep inside that customer's world and their experience to understand and demonstrate my understanding to that customer so they feel valued.”    Important Breakthrough Strategies To Get Into Your Customer’s Imagination   When asked about which of the 5 secrets is the most important tactics or strategies in order to get into customer’s imagination, Chips stated curiosity. He thinks it is the foundation, that's what started with it first. Interestingly enough, where these five secrets came from was, he knew the book was going to be about innovation and co-creating with your customers.   And so, he looked at organizations that we all know famous for innovation. And we can all think of if you ask anybody, who are the most innovative companies on the internet, most people will talk about Google or Amazon or Pixar, they'll have names like that. If you go in those cultures and you say, “Okay, what are these cultures have in common?”   You find their cultures are all about curiosity, they're all about grounding or focus, they're all about risk taking that leads to discovery. They're trust and they're about passion. So those are the five things that are common among cultures. So he thought, what if you took those same five features of an innovative culture and apply them to a relationship, in this case, a relationship with a customer? What would that be like? What would that partnership be like? So that's the basis for those five secrets to breakthrough products, services, solutions.   They're fun things to do but part of it is how do you get customers to drink with you? He knows the listeners love tactics that they can use and apply, but sometimes we focus on asking customers only about their needs and expectations when the world of the imagination is around the customer's hopes and aspirations. And he'll give a fun example. He was working with a large pizza delivery company, one world-wide, we all know this pizza company. And he believed when he did started the research that when you talk to lots and lots and lots and lots of customers about this company that they were going to focus on product, price and process, meaning your pizza is not very good or it cost too much or it takes too long to get it to him, pizza price, product and process. But when they asked dreamer questions, they learned a whole different set of things.   For example, a dreamer question is where you asked the customer to think beyond what's now present. For example, one question they would say is like, “What’s something no pizza company is doing that would be really cool?” Well, one of the answers they have here in is, “What about the pizza box?” They said, “What?” “The pizza box? You know, I get this delivered pizza, it's got this box and I end up having to throw the box away. What would it be like if you did something with a box?” “Well, like what would you have in mind?”   Well, it could be like a color a picture or a puzzle or it can be a mask you could have for kids to wear a mask. They could just cut it out.”   And so, sure enough, several years later, he’s working with the paper manufacturer that made pizza boxes for this company and sure enough on the inside lid, they had put puzzles or coloring things for kids or various different things. And they put a sheet of wax paper between the lid and the pizza so it didn't soil the inside of the lid. And it turned, nobody would have thought of that. But they only get those kind of things when you take your customer into the world and you focus, that's what grounding is all about. You focus on new applications, new solutions, and all of a sudden you get a whole different world.   Me: That's so true, that's really innovative. And that's a good point because we really do throw the pizza box away so why not find something else to do with it that could be more than just throwing it in the garbage.   Chip agreed and shared that the really wise companies get their customers to help them. A good example is Starbucks. Starbucks is a very creative company, but they get customers to help them. For example, things like splash sticks that go in your coffee cup lid, customers came up with that, Starbucks didn't come up. Cake pops that looks like a little lollipop, but it's made out of cake, customers came up with that. Pumpkin spice latte in all the stores, these are all things the customer came up with, company didn't do that.   But it means you got to take your customer into an imaginary world with new ideas and new concepts and new applications and help them think with you. And that's why he loves the concept of creation, is you're not making stuff for the customer or on behalf of the customer, you're doing it with the customer. And so, not only do you get their creativity to add to yours and come up with all kind of new stuff, but you're also building the loyalty of that customer, because when they got their fingerprints on what you're creating, they feel a commitment to it and their loyalty goes up.    App, Website or Tool that Chip Absolutely Can’t Live Without in His Business   When asked about online resource that he can’t live without in his business, Chip stated that he will share two of them. One he can't live without in his personal life is called Sound Hound. And sound hound is a great website because how many times do you go in a store and they're playing music guide, you go in a store and they’re playing a song and you go, what's the name of that song? Sound Hound is an app that allows you to hit that thing and it listens to that song, not only does it tell you the name of the song, but it also gives you the lyrics and if you want to buy it, you can buy it right there. So, for him, it's a great app that he that he uses a lot.   And in his business life because he’s a writer and he writes a lot of stuff, lots and lots of articles and blogs and so forth. Grammarly has been a godsend because he doesn't know anything much about the English language from the standpoint of grammar. He doesn't think he did very well on those courses in school. And so, Grammarly is a program that allows you to when you finish writing a blog or an essay or a letter or anything, you can simply put the letter inside Grammarly and it'll bring up and tell you, this is a different way you need to say that or you've got this misspelled or this should be an ‘are’ not an ‘is’. And it'll correct all your grammar or at least tell you what it sees is wrong and give you the choice to correcting it or not. But it also provides you the rationale, so you get to learn a little bit more about what a ‘dangling participle’ or a ‘split infinity’ is. But it's a great tool for him, particularly from a writing standpoint.     Books That Have Had the Greatest Impact on Chip   When asked about books that have had the biggest impact, Chip shared that the one he remembers that he thought was a powerful book was a book called Watership Down: A Novel. It's an old book by Richard Adams. And it's a favourite book of his because it's basically a fiction story of a group of rabbits that get the feeling that they're down, their warren where they live is in danger. They don't know why, it turns out it's like a construction crew that's come in and build housing development where they live. And so, they have to journey across England to find a new home. There are many, many, many adventures and stories. And it's a great story, they actually made a movie of it. But the use of stories, the use of myths, the use of fables in their interaction is, he thought, one of the most creative uses of how they do that. So, that's one book that's been an inspiration for him.   Another one is a book by his friend Seth Godin called Purple Cow: Transform Your Business by Being Remarkable. Great book and it's in the marketing category, but it underscores the power of being distinctive, to being different. And he's a very, very creative guy who's written many, many books. But how you will only succeed through your service and product if you find a way to make it unique, different. What he calls value unique, not value added. And that's been his work in the customer experience world. Value added is taking what customers expect and add more. The problem with that is you run out of room because the expectations of the customers go right up with you and so you add more and more and more and more, and pretty soon you’re going to go bankrupt or run out of room. And so it's like, “You're a great customer of ours, we'd like to upgrade you to the first class or if you're a frequent flyer.”, that approach of a linear value added approach to him has limitations.   So, his work is all around value unique and it's not looking at generosity, but ingenuity, what can add to that’s unique, that's different, that will surprise the customer in a way they didn't expected. Value added usually that you aren't shocked by the fact that they upgraded you or added more comped your dessert, it doesn't shock you. But if you did something that was totally unique, different, all of a sudden you'd be talking about that. And his belief is that the pinnacle, the height of customer loyalty is when the customer tells great stories about you, not just recommends you, but they say, “You're not going to believe what happened to me.” And they tell a story that's going to have more influence on a prospect than simply a recommendation. And so how do you create the stories? Well, that takes something unique. His wife as a new car and she traded in old car and got a new car. And a week after she had a new car, she turned on the radio for the very first time and discovered they had programmed in her radio stations from her trade in.   Ingenuity and she tells everybody about the radio and not about the car. And so, it's little things like that, it's making sure that when you take your car in to be service and you're going to be waiting for it, they've got in your profile and they've got a current machine or, one of those cake cup machines, that your favorite coffee is there available. So when you have to wait on your car to be serviced, you got hazelnut coffee, which is the one you like, it's little things like that that personalize the experience.   But it's thinking about it; think about Crackerjacks in the world of service. Crackerjacks is a 100 year old product. And what we loved about Crackerjacks was not the caramelized molasses flavored popcorn, but the free prize, which was actually workless, but emotionally priceless, we knew we were going to get a prize because it said so on the box, but we didn't know exactly what it was going to be. It’s that thinking, that concept applied to the world of experience, to the world of customer service is his world and Seth’s book, The Purple Cow, he thought was a very, very insightful book that was very helpful to him. So those are two he’d recommend.    What Chip is Really Excited About Now!   Chip shared that he and his wife are on the board of the Georgia Writer's Museum, he lives in the state of Georgia and they have a writer’s museum that celebrates famous writers that live in the state, many of whom have all passed on, people like Jimmy Carter and Martin Luther King and folks like that. And he’s on the board of that museum and so he gets to serve as sort of the museum curator to design new exhibits. And so, that's a fun thing for him to do.   The other thing in terms of his work is he stumbled onto a new concept called anticipatory innovation. And so now he’s developing a whole new body of work around anticipatory innovation.   And what that is, he gave an example and then he’ll come back and describe it. When he and his wife stayed in a Hampton Inn, they provide you a coffee pot and they provide you paper cups. Now, if you happen to be in a situation where you and your significant other both fix your coffee the same way. And you fixed a cup in the room and they got the paper cups in the room for years, invariably you're going to run into a situation where you go, “Is this my cup or yours?”And so, what they did is they put on the front of the cup, on one cup they put lips like somebody put lipstick on and kissed it. And on the other one they put a mustache and so it's very clever, but it fixes a situation that you encounter they go, “Oh, I know this one's mine because it's got the lips on it or it's got the mustache on it.”   But it's that you anticipate you're going to encounter. Another example, Tampa Airport, the rental car where they put all the rental cars is inside the parking deck. The first thing you do when you get inside a rental car is you going to set your GPS. The problem is there's no internet inside that structure. So, what did they do?   As soon as you exit the parking deck, there is a GPS, pull over and little parking slot you can pull in that does have does have Wi-Fi internet so you can set your GPS before you actually leave the parking lot. But they thought about that, they thought ahead and say, “What’s a little problem or challenge or hiccup that the customer may encounter that we can anticipate and provide an easy fix before they get to that hiccup?” And so, that’s a whole new world, he calls it anticipatory innovation and there’s not much research done about it, nobody has written much about it, he has written recently an article for Forbes that’s called, Are You Using a “Boy” or “Girl” Cup?. But it’s little things like that that now is a whole world he’s researching and trying to create a whole new body of work around. In his business life, that’s what he’s working on.   Where Can We Find Chip Online   Chip shared listeners can find him at – Website – www.chipbell.com Email – chip@chipbell.com   Quote or Saying that During Times of Adversity Chip Uses   When asked about a quote or saying that he tends to revert to, Chip shared, “Give to the world the best you have and the best will come back to you.”   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions by Chip R. Bell Watership Down: A Novel by Richard Adams Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Are You Using a “Boy” or “Girl” Cup? By Chip Bell   The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In this episode of The Outspoken Podcast, host Shana Cosgrove talks to Delali Dzirasa, CEO of Fearless. Delali talks about his career in the tech industry and creating Fearless and his other endeavors such as Hack Baltimore and Hutch. Listen to how he describes how Fearless’s goal to create software with soul is not just a tagline. QUOTES “It always starts with why. Like why are we here? And why are we doing what it is that we say we’re doing? It has to come from a very genuine place.” -Delali Dzirasa [05:30] “Just that little comment had me reframe my thinking. I’m like I’ll make everyone remember me, right? It kind of freed me up to just be me and to be unique and knowing that that was a strength, not a weakness.” -Delali Dzirasa [34:34] “But what we are learning is this is much more than an event. It is a movement that we’re trying to build here within Baltimore city.” -Delali Dzirasa [55:35] TIMESTAMPS [00:35] Intro [01:30] Meet Delali Dzirasa [03:24] His favorite part of being CEO of Fearless [05:16] Four things behind the Purple Sauce [10:06] The story behind the Fearless name [12:20] Least favorite thing about his job [14:40] Delali’s family life [17:40] Attending college [21:31] Work after college [25:39] Starting Fearless [31:38] His biggest professional success and failure [38:47] His superpower and weakness [40:47] What he wish he did differently [42:54] The progression of Fearless [45:33] Other organizations and events [56:53] Testifying to the Senate [01:00:30] Hutch [01:04:23] Delali’s advice for young people today [01:07:04] Outro RESOURCES https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 (Purple Cow: Transform Your Business by Being Remarkable) by Seth Godin https://digitalservicescoalition.org/#/ (Digital Services Coalition) https://devopsdays.org/about (Devopsdays) https://www.sba.gov/federal-contracting/contracting-assistance-programs/hubzone-program (The HUBZone program) https://www.sbc.senate.gov/public/index.cfm/2019/6/reauthorization-of-the-sba-s-contracting-programs (Delali Dzirasa testimony to the Senate) https://theleadership.org/ (The Leadership) RELEVANT LINKS https://fearless.tech/ (Fearless website) https://hutchstudio.io (Hutch website) https://hackbaltimore.io/ (HACK Baltimore website) https://www.linkedin.com/in/delalid/ (Delali Dzirasa on LinkedIn) https://twitter.com/DelaliDzirasa (Delali Dzirasa on Twitter) https://www.instagram.com/delalid/ (Delali Dzirasa on Instagram)

Bestseller Seth Godin has unlocked the secrets to finding mindfulness as a writer. Through various publications, workshops, and podcasts, he sheds light on mental concepts often overlooked in pursuit of a professional career and preaches the ideas of beating resistance, accepting genre, disregarding authenticity, and choosing passion rather than chasing it. Seth is a renowned author and entrepreneur with nineteen bestselling books and guides, an internationally recognized blog, and a spot in the Marketing Hall of Fame. His latest book, The Practice: Shipping Creative Work, will be available tomorrow.From Amazon.com:Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How Seth beats resistanceWhy to choose passion rather than chase itThe importance of defining your genreWhy authenticity is a lieHow to push through “the dip”Links:J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Seth Godin - https://www.sethgodin.com/The Practice: Shipping Creative Work by Seth Godin - https://mybook.to/thepracticePurple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://mybook.to/purplecowThis Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin - https://mybook.to/thisismarketingMusic by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/*Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.

Welcome to Season 3, Episode 7 of the Millionaire Car Salesman Podcast!  This week, The #1 Car Salesman of all time - Ali Reda held a Salesperson Roundtable! Join L.A. Williams, Sean V. Bradley, Tianna Mick, Dylan Robinson & Aamir Kapadia as Ali gives them the ingredients to his Secrets to Success!   Ali covers everything from objections, rebuttals, advertising, community support, building rapport & more! #GuinessBookofRecords  #AutoSales #AutomotiveIndustry  #Marketing #DigitalMarketing #AutomotiveMarketing #Googleopoly #CarSales #PersonalDevelopment #MillionaireCarSalesman #Podcast #BlindPhoneMaster #OrangeTie #DealerSynergy #BradleyOnDemand #givingback #HelpBecauseYouCan  Books Recommended during this Episode: Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines by Sean V Bradley Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Tribes by Seth Godin Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki   For More Resources and Knowledge:   Check Out The #1 Virtual Training Platform for Automotive Professionals   Join the Millionaire Car Salesman Facebook Group   

Federico Giller is the founder of FPG Creative Inc., an international video marketing company devoted to helping thought leaders, business owners, entrepreneurs, speakers, coaches, and more recently non-profit organizations market themselves in the online and offline world. He believes that video is the most powerful medium in marketing and made it his mission to master the skill.   SHOW NOTES: In this episode, Dino interviews award-winning video storyteller, Federico Giller. They discuss how to utilize the power of videos in communicating and sharing your story with your patients and team members. They tackle the different hesitations and fears dentists and orthodontists may face in making videos and how to overcome them. Federico also gave some sample videos that you can start doing using your phone to help differentiate you from the other dental practices in the market.   REFERENCE: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin For more info and any queries, you can send him an email at federico@fpgcreative.com.   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.

How do you set yourself apart by impressing your clients? Hopefully, it is something that can land you bigger and better jobs. If you can be remarkable, you’ll find yourself with bigger jobs than you thought possible. Key Takeaways You don’t need to be an expert in everything. Asking for help, building systems, and seeking out the expertise of others is essential for your business to thrive. Build a team if you can. Outsource when needed. True success is a collaborative effort.  Going out of your way to find opportunities to be excellent and unanticipated will set you apart. Being remarkable means doing more than what others expect from you. Going out of your way to build these positive relationships will result in a massive return on your time and effort. About Patrick Moreau and Rebecca Rapple Today, I’m joined by my friends at Muse Storytelling, founder Patrick Moreau and CEO Rebecca Rapple. Their mission is to create well-told stories that lead to positive change. Using the science of storytelling, Muse has told the stories of a diverse collection of brands including Fujifilm and Four Seasons. Getting the Support You Need to Succeed Success rarely occurs without help. Rebecca and Patrick know first-hand that one person can seldom do it all themself. Getting outside help and new perspectives will help move the needle of any business forward. It takes courage to admit that you don’t have all the answers, but the alternative isn’t worth the risk. Being Remarkable in Order to Succeed Success hinges on being noticed and remembered. In other words, you need to be remarkable. Rebecca and Patrick strive to do just that in their business. You may not feel that you are remarkable, but you are. We all are. Storytelling has the power to showcase your remarkability. If you can seize the moment, take a chance, and tell an unforgettable story, you will make your mark.  Once you identify what makes you excellent, find ways to automate it. That frees you up to find ways to do the unexpected. You’ll have extra time and energy to go above and beyond and impress your clients in ways they never expected. What are currently doing to be remarkable? What could you try to stand apart? Share it with us in the comments on the episode page!   In This Episode: What it means to profit with a purpose [6:49] The power of a team to foster psychological safety at work [12:10] The exponential return of being remarkable [20:45] Building systems of excellence to make a bigger impact [26:48] The ingredients of being remarkable that any solopreneur can harness [30:50] How Muse’s educational programs help filmmakers develop successful systems for their businesses [38:35]   Quotes: “One of the things that we always talk about is profiting with purpose. In other words, identify opportunities for your business to make money so you can get the things that you want.” [6:49] “Being remarkable literally means being worthy of remark. It has to be special enough that someone would actually comment on it proactively. It’s the intersection between being excellent and being unexpected.” [21:29] “There’s just a couple inflection points; moments when we chose to do something remarkable. We went out of our way and it changed everything.” [24:09] “When you have excellence dialed in - when you already know how to do it and it’s a given - it frees you up to use all your brainpower and extra time to really focus on what you can do to be unexpected.” [27:34] “It’s harder now, but that means that it’s more important than ever that you focus on your business. You must really look at how you can be remarkable because if you don’t stand out, you are absolutely going to drown in a sea of supply.” [44:57]   Links: Find Patrick and Rebecca online Sign up for the free Studio Sherpas Webclass Take Muse’s Free Course   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!   Related Episodes: Episode 1: How To Be A Better Storyteller & Why It Matters Episode 83: Why You Need to Understand the Science of Storytelling

Welcome to the What's Next! podcast with Tiffani Bova.   This week I am thrilled to bring you our third What’s Next! Bonus Episode with the incomparable Seth Godin! For this special episode, I'm sharing my recent LinkedIn Live chat with the best-selling author of Purple Cow: Transform Your Business by Being Remarkable!  Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well.    THIS EPISODE IS PERFECT FOR… everyone! Also, anyone interested in or working in marketing, as well as anyone working in or around education and/or who is concerned with their children’s education.    TODAY’S MAIN MESSAGE… Would we miss you if you didn’t show up? Life is too short to work on things that don’t matter! Let’s talk about impact and being remarkable, let’s find the things that are worth our time, let’s introduce truth and true value into the marketing industrial complex! People should show up like people–it’s been in short supply... Life shouldn’t be a race to get the most zeros on your electronic ledger. So, how are you going to show up as a human for other humans? Seth also takes this time to talk about the democratization of education and how the virtual and modern classroom could stand to be flipped and reimagined for true innovation and improved impact!    WHAT  I  LOVE  MOST… Seth Godin! How kind and generous Seth is with his time and knowledge!    Running time: 34:36      Subscribe on iTunes      Find Tiffani on social:   Facebook   Twitter   LinkedIn   Instagram      Find Seth online:   Seth’s Blog  LinkedIn   Facebook   Instagram   Twitter     Akimbo Podcast  THIS IS MARKETING Book 

Personal Branding design whizz Liz Ellery provides a bespoke offering of branding, photography and website designs to help female entrepreneurs build their dream brand...and attract their dream clients.   Here's what we talk about in this interview:  Liz's business story and her holistic approach to personal branding  Spanx! What personal branding actually means - getting your personality into your brand The big fear of being visible and the negative impact that can have Being vulnerable and real online How branding can help entrepreneurs attract clients more easily The importance of getting 'you' across online Connection with others How Liz makes the process as calm and easy as possible Key Takeaway  Be brave enough to show yourself online - the world needs to see you and your gifts.   Words of Wisdom {Being visible} "Yes it's uncomfortable but what are you doing if you're not doing it?...do you want to feel safer that you're not letting your soul and your passion out because someone might say something...one of your friends might say something? It's a case of damned if you do and damned if you don't. If you do, then yes they might say something but 3 more people might start following you and resonate with what you say " Liz's Book Recommendations Purple Cow - Transform Your Business by Being Remarkable by Seth Godin: https://amzn.to/318T5Ku The Woman I Wanted to Be by Diane Von Furstenberg: https://amzn.to/2PjJV8r Open Book by Jessica Simpson: https://amzn.to/3i3fVde Liz's website: https://www.elizabethellery.com Thanks for listening! Suzannah Butcher ~ Queen of Calm and Founder at https://calmpreneur.com   

Solo Podcast - 5 Tips to Run a Successful BusinessToday's show is a deviation from our usual format. With that said, I didn't interview any guest. Rather, I talked about my top 5 tips for creating a successful photography business. The information I shared in this episode is a reiteration of a free webinar I held June of this year. If you missed that one, listening to this episode is the next best thing!Aside from sharing the top 5 tips I have used myself, I also shared some of the wisdom and insights I have learned over the years—lessons that have not only helped me become a better photographer but also a better person and entrepreneur.My hope is you'll take whatever tips, lessons, insights, and wisdom that resonates with you and use them to help better yourself and your craft. I hope you'll enjoy this episode and find tremendous value in it! Key TakeawaysWhy you need to start with youKey questions you should ask yourselfThe importance of routines and habits to your successWhy it pays to always be true to yourselfWhat you can do to be in front of clientsWhy you need to invest in SEO (search engine optimization)Why word-of-mouth mattersWhy you should consider outsourcing tasks others can do betterWhy it pays to invest in the services of a coach or mentorWhy you need to show up on social mediaWhy you should have an impact goal as opposed to an income goalHow thinking out of the box can get you aheadQuotes“You're sailing the ship, you're driving the boat, you're the leader of your business.”“You don't have to become anyone you're not.”“If you're not photographing more, I believe you're not growing as a photographer.”“Strip it back a little bit and start overdelivering.”“Stop comparing yourself to others.”“If you have impact goals, the income goals will come along.”“Remember, it all comes down to you.”BookPurple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X

اگر به کتاب‌های موفقیت در کسب و کار و بازاریابی و راهکاری مبتنی بر خلاقیت علاقه‌مند هستید کتاب " Purple Cow: Transform Your Business by Being Remarkable " از Seth Godin که با نام «گاو بنفش» به فارسی ترجمه شده است، می‌تواند یک پیشنهاد فراموش نشدنی برای شما باشد. نام غیرمعمول این کتاب زمانی به ذهن سِت گادین رسید که به همراه خانواده‌اش برای تعطیلات پایان هفته به خارج از شهر رفته بود. اگرچه مزارع و گاوهایی که در آن‌ها مشغول استراحت بودند در نگاه اول بسیار جذاب و زیبا به نظر می‌رسیدند اما پس از مدتی این منظره زیبا به محیطی تکراری و یکنواخت تبدیل شده و حیوانات حاضر در آن نیز دیگر هیچ جذابیتی برای مخاطب خود نداشتند. گادین تصور کرد که اگر در میان این‌ همه گاو سفید و مشکی و یا قهوه‌ای که تقریبا هیچ تفاوت ظاهری بارزی با یکدیگر ندارند، یک گاو بنفش وجود داشت چه اتفاقی می‌افتاد! در کتاب گاو بنفش نویسنده به طور کلی چهار رکن اساسی را برای بازاریابی تعریف می‌کند: محصول (Product)، قیمت (Price)، مکان (Place) و تبلیغات (Promotion) تمامی موارد مطرح شده، در زبان انگلیسی با حرف P آغاز می‌شوند. علت نام‌گذاری این کتاب نیز به دلیل لغت مربوط به رنگ بنفش در زبان انگلیسی یعنی Purple است، که آن هم با حرف P آغاز می‌شود. Purple Cow فروشگاه اینترنتی جیحون نظرات و پیشنهادات خود را با نوآنس به اشتراک بگذارید

On this week's bonus episode, Zach, Nick, and Caleb are joined by their friend, Pastor Aaron Gansler, for a conversation about what to expect as churches begin to reopen in- person services. Pastor Aaron shares a little bit about what his church has done to innovate in this season, and the group discusses the importance of clear vision for the future of church digital strategies. With Aaron's help, the team also uses the S.W.O.T. analysis technique to speculate on the Strengths, Weaknesses, Opportunities, and Threats that the modern church will need to address in order to successfully grow their digital presence. Click the link below to join the Blackbar Community on Discord:http://discord.blk.bar/ Episode Resources:Leading Change by John P. Kotterhttps://www.amazon.com/Leading-Change-New-Preface-Author/dp/1422186431Purple Cow: Transform Your Business by Being Remarkable by Seth Godinhttps://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170Support the show (https://www.patreon.com/blkbar)

Mac Lackey is no stranger to building and selling 7 and 8-figure companies. He’s sold six. But this whole idea of creating, scaling, and flipping successful businesses didn’t start overnight. It took years. all started with an idea, his kitchen table as an office, and a $10,000 loan from a family member. He sold that company, three years later for a massive profit, and never looked back. In this DreamNation episode, Mac sits down with us to explain how he was able to grow a business without a job, trust fund, or fancy tech skills. Then, stay tuned to hear how Mac  flipped  7-figure business on repeat throughout his 25-year career. You’ll also get tips on what it takes to build and sell your business (if you wanted to) for a massive profit. Here’s What You MissedWhat allowed Mac to build a successful business with a $10K loan, his kitchen table, and no jobWhy Mac was able to build 6 and 7-figure tech companies without a degree or experience in techHow do I know if I have a good business to sell for a big profit?The high value of building the right relationships in big dealsWhy we shouldn’t focus only on the money when selling a businessHow do I test my business idea?How do I scale my business idea? Knowledge Nuggets{1:21] From Passion to Profit: Mac shares how he transitioned from a childhood focused on soccer to a career in flipping startups...as his first “real job”. Mac shares why he left his first job after 6 months to build his own startup and the struggles he encountered along the way. [5:51] Starting a Startup from Scratch As Mac shares, he had no idea about the challenges that went along with starting a business. He only knew that he wanted to build something. It was that interest in building something and his skill in building relationships when he didn’t have the money to start making big deals. [9:24}The Key to Flipping Startups If you ever wanted what it takes to grow and sell a 7-figure business, Mac shares his mindset that he developed that helped him understand what it takes to build a business that other businesses want. [18:06] Relationships are the Key to Scaling  OK, so let’s say you have an idea for a startup and need to make it bigger. How do you do that? Mac breaks this down why relationships are the key to all of this and how to make your business grow faster quicker without needing a lot of money or a lot of time. [20:42]The Hustle is Not Everything  Mac points out key issues that he has with the startup community like “spending all of your time on the hustle” and “the laptop lifestyle”. Find out why Mac says you can have a happy family life and a successful career as a business owner. Important Reads & LinksThe Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin The Four Hour Work Week by Tim Ferriss   Love #DreamNation? Check Us Out on Apple Podcasts!At Dream Nation, we’re all about building dreams. We do that through podcasts that motivate, educate, and entertain our listeners with some of the best entrepreneurs from around the world to get you to the best tips to level up your game in business in life. If you enjoyed this episode and want to keep building your dream,subscribe to the DreamNation podcast using the links below. Dream Nation on Apple Podcasts Dream Nation podcast website Dream Nation Facebook group Catch your host on Instagram (@casanova_brooks) If you are in  DreamNation, thank you! Feel free to leave a review or share with a friend. Dream Nation podcast website Dream Nation Facebook group Catch your host on Instagram (@casanova_brooks).

If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode. We covered: Why Ryan really writes all of his emails in lowercase The truth about customer profiles (and why your ideal client doesn’t exist) How to develop a gut feeling about your potential customers Why writing daily can help you discover your biggest strengths What happens when you look at what your competitors aren’t doing Why your mindset matters when it comes to getting more done How to become a better marketer by creating Resources: How to Validate Your Business Idea in 3 Steps (The Right Way) How to Build a Growth Marketing Team (The Non-Sleazy Way) Fomo: Social Proof Marketing Platform @RyanCKulp on Twitter @usefomo on Twitter RyanCKulp.com: Ryan’s website and blog All Marketers are Liars by Seth Godin Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Linchpin: Are You Indispensable? By Seth Godin

This is the most fun interview I have done in a long time! I’ve visited an office of Sampler to chat with their CEO Marie about entrepreneurship, sacrifices, ups and downs of running a business, routines, meditation and what makes Sampler cool.If you can take one thing away from this interview it’s a message that we are more powerful than we think we are. Marie’s story is full of examples and stories that prove it. One thing before you take off: Sign Up for my weekly email list for the latest productivity, time management tools and hacks hereConnect with Marie on linkedinCheck out Sampler No matter what your sampling needs are, we’ve got a solution for you. Attend a RetailTO event here (Marie hosts it). List of books mentioned in this interviewPurple Cow: Transform Your Business by Being Remarkable by Seth GodinFind out more at https://sergey-ross-podcast.pinecast.co

From a car in the Waffle House parking lot to the police force to entrepreneur, Jesse LeBlanc shares the story of how he figured out how to run a real estate business, one step at a time. We tell stories about: [4:25] The potential dangers of being a good guy on the police force [11:40] Identifying a problem and creating a business to solve it [14:20] When you end up on the wrong end of an unfair business partnership [20:30] Learning to scale a business [26:54] The worst thing that Jesse has done to his business (and how he fixed it) [29:10] Getting to the next level & making yourself available for new opportunities To learn more, and for the complete show notes, visit: riseabovetheashes.com (http://riseabovetheashes.com) Resources: Exigomanagement.com (http://exigomanagement.com/) LinkedIn: www.linkedin.com/in/jesseleblanc/ (https://www.linkedin.com/in/jesseleblanc/) Read: Purple Cow: Transform Your Business by Being Remarkable (https://www.purplecowlr.com/) by Seth Godin Read: Fire Yourself: How to Overpower Your Competition, Reclaim Your Freedom, and Triple Your Revenue in the Next 12 Months By Hiring a Rockstar Acquisition Manager (https://www.amazon.com/Fire-Yourself-Overpower-Competition-Acquisition/dp/0692887350) by Brian Ellwood Read: Traction (https://www.amazon.com/Traction-Get-Grip-Your-Business-ebook/dp/B007QWLLV2) by Gino Wickman Rise Above the Ashes is a production of (http://crate.media)

Today I'm talking to Steve Halpern, the first real estate agent on commission at compass and the first real estate agent to lease a property for over six figures in New York City. Steve is best known for his ambitious approach to doing whatever it takes for his listings to stand out from the competition. This has led him to mini record-breaking successes often or others have failed. Today we talk about how to create marketing that sells properties and earns clients.First commission agent with Compass (01:35)A little bit about good marketing (02:26)The properties tagline (09:27)Right attention for the right audience (12:43)The result of doing good marketing (14:45)How does Steve plan for the marketing (15:43)An example of changing the angle (22:32)The book that impacts Steve's life or career (28:24)What are the five love languages (35:38)The best way to find unique solutions (39:49)One thing that impacts in Steve's business (43:58)Resources / People Mentioned:Steve Halpern's Compass profile The Halpern TeamTony RobbinsStephen ShaneSharran SrivatsaaColin CameronWhy I'm NOT the right agent for you (Video)Books Mentioned:Purple Cow: Transform Your Business by Being Remarkable by Seth GodinThe Untethered Soul: The Journey Beyond Yourself by Michael A. SingerThe Surrender Experiment: My Journey into Life's Perfection by Michael A. SingerThe 5 Love Languages: The Secret to Love that Lasts by Gary ChapmanNever Split the Difference: Negotiating As If Your Life Depended On It by Chris VossPower vs. Force by David R. Hawkins M.D. Ph.DJere interviews the world’s most renowned and best real estate agents around the country and the world.These outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered by Jere Metcalf Partners 404.627.7789jere@jeremetcalfpartners.comJeremetcalfpartners.com

Justin Shipp used to be an employee at an auto shop making about $50k in a year — but, today, he’s one of the largest wholesalers in Atlanta and a full-time hustler bringing in $250k a year. But how did he make that transformation, and in just three years? It starts with personal transformation, then you can tackle business transformation. Today you’ll learn how Justin became a Purple Cow — and you’ll learn what that is if you’ve never heard the term — and a marketing genius. And while he applied these lessons to succeed in real estate, the concepts can be leveraged by just about any entrepreneur. We tell stories about: [04:00] Transforming your life in just three years [11:00] Letting your purple cow flag fly [17:35] A day in the life of Justin Shipp [35:15] Struggling with organization [42:50] Closing the hardest deal To learn more, and for the complete show notes, visit: riseabovetheashes.com (http://riseabovetheashes.com) Resources: www.kaoticrealty.com (https://www.kaoticrealty.com/) Instagram: www.instagram.com/mrshippwreck (https://www.instagram.com/mrshippwreck/) Facebook: www.facebook.com/kaoticrealty (https://www.facebook.com/kaoticrealty/) Read: Purple Cow: Transform Your Business by Being Remarkable (https://www.purplecowlr.com/) by Seth Godin Read: Unfu*k Yourself: Get Out of Your Head and Into Your Life (https://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832) by Gary John Bishop Read: The Art of War (https://www.amazon.com/Art-War-Sun-Tzu/dp/1599869772) by Sunzi Rise Above the Ashes is a production of (http://crate.media)

On the first episode of the Blackbar Podcast, join Zach, Caleb, and Nick as they talk about church marketing vs. church branding and how modern churches need to do a better job at distinguishing between the two. They also discuss the questions that churches should ask when developing a solid marketing strategy paired with a practical (and outrageous) example to clarify each of the guiding questions. Check out the YouTube link below for the Blackbar video that pairs with this week's podcast:How to Make Church Ads that Don't Suckhttp://bit.ly/BlackBarEp1Click the link below to join the Blackbar Community on Discord:http://discord.blk.bar/Extra Episode Resources: Purple Cow: Transform Your Business by Being Remarkable by Seth Godinhttps://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170

Purple Cow Transform Your Business by Being Remarkable by Seth Godin --- Support this podcast: https://anchor.fm/bestbookbits/support

As a freshman at UNM, Bill founded his second company, ProLaw Software. Under Bill’s leadership as President and CEO, ProLaw achieved an average compound annual growth rate of 78% during the last 5 years as an independent company. ProLaw appeared on the Inc. 500 ranking of the fastest growing companies in the country three years in a row. In 2001, Bill and his team sold ProLaw to West Group, the foremost provider of integrated information solutions to the legal market and a division of what is now Thomson Reuters. Thomson Reuters built a 64,000 sf building for the ProLaw division on Masthead St. in the Jefferson corridor. During Bill’s tenure, ProLaw created 160 jobs almost entirely in Albuquerque, and the division’s primary focus of operations continues to be Albuquerque. During his tenure at West, Bill served on the executive committee, during which time he completed the Thomson School of General Management. Bill created the West km business unit, which combines ProLaw technology with West content to create legal-specific knowledge management solutions. For his accomplishments in the creation of the West km business, Bill was co-recipient of Thomson Legal & Regulatory’s President’s Award for innovation. Bill was on the executive team which completed the acquisition of Elite Information Group, a former competitor to ProLaw Software, and led the product strategy team during the integration transition which combined Elite and ProLaw to create the Thomson Elite business unit. Bill continued in a consulting role with the Thomson Corporation as Chief Strategist, Practice Management Products until 2004. Joining the founding team at Verge was Bill’s route to return to startups. Bill focuses on helping founding teams build successful companies. Bill is on the founding team and Chairman at boomtime, SportXast and attachedapps, and on the board of Nuvita, Nuvita Pro and Slipstream, all Verge II.5 portfolio companies.   Connect Linkedin – https://www.linkedin.com/in/billbice/ Twitter – https://twitter.com/billbice Crunchbase – https://www.crunchbase.com/person/bill-bice Website – https://www.boomtime.com/   People Mentioned Seth Godin – https://twitter.com/ThisIsSethsBlog   Resources Evernote – https://evernote.com/   Books Purple Cow: Transform Your Business by Being Remarkable by Seth Godin: https://amzn.to/2dGhJaU

How do you market something when you don’t know what it is, or who it’s for? If you’re anything like me, you feel driven to create, but it’s only through the process of creation that your vision takes form. It’s only through putting that creation out into the world that you begin to realize what it means. This makes it a challenge to market your creations. If you don’t know what it is, you don’t know how to sell it. If you don’t know who it’s for, you don’t know how to speak to those people. I’m honored to have the legendary Seth Godin back on the show. His first appearance was exactly one-hundred episodes ago, on episode 77. My first conversation with Seth proved to be a breakthrough moment for me. The things Seth said to me gave me the courage to self publish The Heart to Start, as well as other, shorter books. I’m still digesting this conversation, but I think it will prove to be another breakthrough. It helped me answer a lot of questions I had from reading Seth’s most recent book, the instant classic, This is Marketing. In this conversation, you’ll learn: What are “status roles,” and how can you use them to help your product spread? Seth will tell you why status is more than just money and materialism. Why is “specific” a kind of bravery? If you don’t know “who it’s for,” you might simply be hiding from a fear of failure. Seth calls me out with very direct advice that will stick with me for the rest of my life. Find out why Seth doesn’t want me to sell out to easy money. Links and resources mentioned This Is Marketing by Seth Godin Paul Cézanne Jackson Pollock Permission Marketing Seth's Blog The Marketing Seminar In search of the minimum viable audience Myers–Briggs Type Indicator Samuel Beckett Waiting for Godot Kickstarter Keith Johnstone Impro: Improvisation and the Theatre by Keith Johnstone The Godfather Breaking Bad Microfinance WaterHealth International Akimbo The Podcast Fellowship J. K. Rowling Harper Lee Earnest Hemingway Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Linchpin: Are You Indispensable? by Seth Godin Free Prize Inside: How to Make a Purple Cow by Seth Godin How blind auditions help orchestras to eliminate gender bias Can 10,000 hours of practice make you an expert? Akimbo - The Big Sort: Why taxonomy matters Akimbo - Interoperability Becoming by Michelle Obama The Martian by Andy Weir The Domino Project altMBA What should be our next Patreon goal? Take our survey at kadavy.net/goals. New Weekly Newsletter: Love Mondays Start off each week with a dose of inspiration to help you make it as a creative entrepreneur. Sign up at: kadavy.net/mondays Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.     Show notes: http://kadavy.net/blog/posts/seth-godin-podcast-2/

Stories from Franchisees & Founders.     In this episode we're with Ron Holt, the Founder and CEO of Two Maids & A Mop, to talk about his deliberative journey from corporate America to starting one of the nation's fastest growing franchises.   Ron has set a vision for Two Maids & A Mop to become “the largest, fastest growing, most innovative residential cleaning service in America,” and is not afraid to roll up his sleeves and swing a mop to see it happen. Through in-the-trenches leadership and innovation, his company has expanded to 75 locations, ranks #285 in Entrepreneur's Franchise 500 for 2019, and plans to open 25-30 new operations every year.   There are not many CEO's like Ron, who don't care about pretenses, value understanding the employee experience as much as the customer experience, and know how to scale a business patiently to ensure long-term success. Join us, and be inspired by the story of Ron Holt.   In this episode we talk about: Transitioning from a steady job to creating your own job Saving: raising money the old fashioned way The importance of a clear vision Blue-collar leadership style Understanding your employees' experience Finding your own “Purple Cow” Innovating in an unsexy industry Why getting into a franchise early pays off How to select good franchisees Franchising isn't easy A work ethic that makes or breaks you Starting a family, not just running a company   What we mention: Two Maids & A Mop The Snowball: Warren Buffett and the Business of Life, by Warren Buffett Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin Richard Branson Undercover Boss  

Whenever I do reviews with any of the guys in my team, that review always ends with me trying to drag feedback out of them for things that I could do differently and blind spots that I may have, or things that I may be doing that for them personally isn't the most motivating. – Carl Blundon   Welcome to the show everybody! Today's topic is Managing Different Generations. I have a great guest with us today who's the Outsourcing Director for Adecco Taiwan, Carl Blundon. In this episode we talk about his journey, generation gaps, what he looks for in a team member, customizing feedback, seeking feedback from your team and a lot more. Click that play button to listen, and don't forget to rate us on iTunes! Investing in Your People's Growth My two years in that role were incredibly successful from a financial perspective. We had 32% top line growth the first year, 16% following up on that the second year, so it was really good. I think the biggest mistake or failure that I had was that a lot of that growth was coming from my own sales. I was still spending too much time out, selling on my own and contributing too much on my own, rather than investing that time into the development and the success of the people that I had working for me. I was taking them with me; in my eyes, I was showing them the ropes but I was still doing it myself. When you look at those numbers – 32% and 16% - they look great. But had I spent more time investing in their development that first year, maybe that 32% might have been 24 % or 25%, but the second year when we were all working in similar levels of efficiency, maybe that 16% that second year is also up around 30% or 32% or 35%. Because you're not depending on your own ability. You've brought the people in your team up to a similar level and you can reap the rewards for it.     Managing Different Generations I think it's a little bit overblown. I think people make a little bit too much out of the generation gap. In the end, we're not the same as our parents were; we don't have the same aspirations that your typical baby boomer might have had. I don't think it's really fair to expect that out of younger people, no matter what generation they're coming in from. No matter if you're managing someone who's older than you or younger than you, you have to sit down and figure out what motivates that person, what they want and to really understand them in order to get the best out of them. Giving Feedback For me, I don't think you can have a one-size-fits-all approach when you're giving feedback to people in your team. I have people in my team that are older than me, that are more senior and have been in the company longer than me. I'm not necessarily going to go in and deliver that feedback in exactly the same way and words that I would deliver it to a 22-year-old. You can want and expect people to take feedback, but you also have to give it in a customized way. You need to understand your people's personalities and understand what type of feedback and setting and tone is going to allow them to react positively.   Links and Resources Connect with Carl: LinkedIn | Twitter | Instagram Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin Quiet: The Power of Introverts in a World That Can't Stop Talking  by Susan Cain Fitbit App  

Are you planning out your 2019 year?  If you are in the throes of planning goals and the path to achieve those goals think about this…You can 10x your success if you do this one thing.  Make a personal intention of creating your personal brand.  Don’t worry-if you are thinking “I have no idea how to do that-you are not alone!”  Today we are going on a personal journey together, using Roz Usheroff book “The Future of You: Creating Your Enduring Brand” as the blueprint. Before we embark on this project-remember we are striving for progress-so that when we look back we can think-yes!  I did that!  Don’t worry you got this. Conduct Your Own Personal Market Research. For marketers familiar with focus groups-understanding habits, experiences and perceptions directly impacts the way brands plan strategies.  It is no different for our personal branding-we need to first know where we are to go forward.  This is the hardest part of the process-don’t let it stop you.  Survey what you think is your perceived personal brand and then compare it against what the truth is.  Roz says something so true “Those who fail to learn from history are doomed to repeat it!”  Remember – knowledge is power.  Harness what others think and if you don’t feel the feedback is aligned with your own perception the good news is that we all have the chance to course correct any time we choose to do so.  Create Your Personal Mission Statement Just like a company who has a mission statement-yours will help remind yourself and express to colleagues, leaders, and your boss-this is what I aspire to be.  Roz identifies that “The mission statement helps you identify and articulate your beliefs and core values”.  Here are her tips to develop your mission statement: “Who? Describe yourself…talents, gifts, and attributes” “What? Outline your goals for the use of those talents” “How?  Describe the outcome, including the impact that you want to make and the impression you want to leave behind”. Find Ways to be Memorable For introverts-and I feel you-as an extroverted introvert-the thought of putting yourself “out there” can feel overwhelming.  But remember whether you intentionally or unintentionally want to express your personal brand-you are and will be expressing it…so why not create your personal brand the way You Want to Be Remembered?  Roz shares a quote from Seth Godin “Purple Cow: Transform Your Business by Being Remarkable”.  If you don’t know that book, I will have a link in the show notes-everyone needs to stand out like a purple cow!   Roz reminds us that “your personal brand is ‘the sum of every experience others have of you’”.  Think about how others experience you-if you are a marketer-do you pitch your idea for product promotion?  How was that experience for you-and more importantly how was it for your team, the target audience, your boss?  Did you make an impression and rock the meeting?  If people came up to you afterwards asking you for advice-you know that you made an impact. Ready to take your memorability to the next level?  It is so important to be visible.  Recently, I had someone suggest it is important to network across divisions.  If you work in a large corporation and the headquarters are not in your location or if the company you work in is very large-what steps do you do daily weekly to gain visibility. Roz shares many examples of people getting passed over for promotions even though they surpassed financial goals and expectations.  This is at the core of why having a strong personal brand is so important.  Don’t shy away from raising your hand to be seen-volunteer for opportunities that stretch your comfort zone and may not directly relate to your job. Ask yourself throughout the process-do people seek out my advice?  If yes then your visibility is memorable-double bonus points! One of my favorite questions Roz suggests you ask others to help establish your personal brand is “If you were going to open up your own company, what position would you offer me and why?” and then follow up with “What qualities do I possess that make you see me in that position?” You may be wondering, even after you receive their feedback-whether it is the right stuff to make you stand out, be both visible and memorable.  Here Roz offers an important lesson about finding your unique ability.  Often, we overlook our unique ability because it comes “easy to us”.  Do you think if something is too easy-it cannot be enough to make you stand out and be memorable?  Quite the opposite is true.  Consider finding what makes you unique by examining talents you have right now that which people ask you about the most.  Think about colleagues and co-workers who seek you out for help on projects.  Do you have a pattern of something that comes up over and over again?  Create that as your enduring differentiator and expand on it.  For example-personally I am passionate about helping empower women.  When I attend a conference or an event and see familiar faces, I am often approached and asked to grab coffee and help provide career insights.  In fact, this is the reason I started Rock Your Trade show and yet—I often overlook this unique ability because it is something in my DNA-I enjoy serving others and helping comes naturally.  I could overlook this or leverage it to create something that stands out.  Now think about a similar scenario for yourself…anything come to mind?  Use the first thing that pops up as the starting point to truly create something that will help you stand out. And if you really want to take being memorable-and increase your visibility even more-try adding in servant leadership. Why?  Because when we offer others our help with no expectation in return it will draw people unexpectedly towards your unique ability.  Roz highlights the key qualities of a servant leader “listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, growth, and building community”.  We don’t have to use every single one of these to be a servant leader, but you should try to use at least 3 of these qualities on a regular basis and discover the rewards of helping others. We have up to now focused on learning about ourselves, what makes us unique and how we can be memorable and visible.  Now what?  It is time to become our own PR agency.  This doesn’t mean to brag about our accomplishments-which is often why many of us do the opposite and hide behind them.  In fact-many of us grew up with the notion that it is somehow “bad" to talk about a goal we achieved and so we should not acknowledge it.  How many of us have said when asked about reaching a milestone as “it was nothing”?  This doesn’t serve you in your career.  So how do we achieve recognition without seeming to brag about it?  Roz points to changing our definition of PR to be “the means by which you can share how your unique ability can assist those you seek to serve in terms of getting them to where they want to go.” This is where servant leadership can really help you to highlight your success.  How have you helped a colleague, leader, volunteer, client, mentor or even sponsor shine?  When you take an interest in helping someone else, there is gratitude expressed by the recipient and they are happy to share appreciate for your help.  Several years ago, I took a course called Courageous Confidence by Chalene Johnson.  One of the key things I learned was to keep a confidence file-whereby others who had shared their positive thoughts about something I did could be used to help me whenever I had doubts about an ability.  Your unique ability is something others really value-and sharing how it has helped others will help you to have the courage to keep using it. Still unsure where to go for inspiration-think about LinkedIn.  It is the perfect platform to recommend a colleague-not just click on the recommend a skill but really write a recommendation.  In turn, by helping others you will find that there is a reciprocal effect whereby colleagues and professional acquaintances are happy to take the light you shined on them and shine it back.  As Roz calls this “…true PR and personal branding is one of drawing attention to what others can achieve with your help and expertise.”  By helping others achieve success you will “become indispensable” and your personal brand will reflect who you truly are. Now that we have taken these 4 keys steps-it is time to take action.  After all, a plan without execution remains only a dream.  The last step-for you to truly make your brand known is to network.  For some of us, networking comes easier than to others.  Remember-it wasn’t always easy, like any skill it takes practice! You have your mission statement, and all the tools in your personal branding kit, it is time to create your elevator pitch.  I highly encourage you to listen to two episodes focused on elevator pitches-Episode 08 with Robyn Sayles-how to share your personal brand in 9 seconds and Episode 13 with Tara Lynn Foster-How Marketers Can Discover What Makes You Great.  Both will help you create your elevator pitch. Identify where you can share your story-at networking events, industry events, as a speaker and even guest commentator on a blog or industry publication. Visibility to who you are will help perpetuate your brand. As a final note about this book and Roz Usheroff, she is truly someone who exemplifies her personal brand.  I have had the honor of knowing her, speaking with her on a panel and she was a guest on this show.  One of the things she says in the closing of her emails is “Always Be Amazing”.  Her uplifting spirit and incredible dedication to serving others is an inspiration for all of us! At the beginning of this episode I said there would be a challenge at the end.  So here it is-create your personal brand-your mission statement and elevator pitch and share it with me.  I will be honored to feature them here and in the Rock Your Trade Show LinkedIn group.  And for your courage- you will be entered to win in our Exhibitus drawing for a full registration pass to ExhibitorLive 2019.  So don’t delay, include your personal brand as part of your goals for 2019.  As always, if I can help you in anyway as you start this journey, reach out to me at rockyourtradeshow.com/let’stalk I love hearing from you! Special thanks to Christy Haussler and Team Podcast for editing this episode

Paul Axtell is an author, speaker, and corporate trainer. He is the author of two award-winning books: Meetings Matter and the recently released second edition of Ten Powerful Things to Say to Your Kids. He has developed a training series, “Being Remarkable,” which is designed to be led by managers or HR specialists. You can […]

When we think of consistently growing our salon, we often turn to see what we’re doing in our marketing efforts, when really we should be exploring more of what our team is wanting and needing. In today’s episode, I’m talking with Brad Lepper, an award winning hairdresser, a core international artist and educator for Sebastian Professional and the Creative Director and Owner of Auckland based salon, French Revolver Studio. We discuss how Brad has built his award winning creative team, the ins and outs to how his studio runs and the team processes and foundations that have been put in place to create the brand.    In more detail we dive into: How to intertwine your salon goals with your teams dreams Selling vs. Educating Why we need to break the hierarchy in a salon environment How to keep your brand culture while giving your team creative freedom What we as salon owners need to do to ensure our industry grows You will learn a lot from Brad and his business morals, his insights are just so interesting and it really makes you want to re-evaluate the industry norms. RECOMMENDED LINKS CLICK HERE (http://www.frenchrevolver.com/brad-lepper/) to read more about Brad  CLICK HERE (http://www.instagram.com/bradlepperhairstylist) to check out Brad's Instagram CLICK HERE (https://www.mightyape.co.nz/product/purple-cow-transform-your-business-by-being-remarkable-paperback/1743798?gclid=EAIaIQobChMIwOPAns603AIVlraWCh0XDgTTEAQYAiABEgIs7fD_BwE) to see Brad's recommended book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

How do you advertise a cleaning business with no money? Did you know you can't advertise a cleaning business with no money? But you can start your own house cleaning company and grow it with free marketing. Angela Brown, The House Cleaning Guru says it costs money to advertise a cleaning business. And marketing costs time. Use free marketing tips to get noticed and find more cleaning leads. Today's Ask a House Cleaner sponsors are Savvy Cleaner. (Training and certification for house cleaners and maids.) HouseCleaning360 (Grow your cleaning business with free marketing.) And My Cleaning Connection (A resource hub for cleaning tutorials and cleaning videos like this.) *** COMPLETE SHOW NOTES FOR THIS EPISODE *** http://askahousecleaner.com/advertise-a-cleaning-business/ *** MORE VIDEOS ON THIS TOPIC *** NextDoor to Get More House Cleaning Leads - https://youtu.be/24bnRoJcYwc Low Cost Marketing Strategy for Cleaning Businesses - https://youtu.be/MQ8MuZcRtiY How Can You Target Market Your Cleaning Business for Growth? - https://youtu.be/qYyHMHZ9flQ The BEST Place to Find MORE Cleaning Business - https://youtu.be/xN21NI_fhA4 #1 Secret to Advertising Your Cleaning Business - https://youtu.be/wri3FbnBpsA How Do I Get More House Cleaning Referrals? - https://youtu.be/Buf6YOZqrFI Cleaning Advertising Ideas - https://youtu.be/pz7zhofFbjo *** RESOURCES FROM THIS EPISODE *** The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace - https://amzn.to/2vvgxCy Branding Pays: The Five-Step System to Reinvent Your Personal Brand - https://amzn.to/2Md45ks The 8 Pillars of Social Media Marketing in 2018: Learn How to Transform Your Online Marketing Strategy for Maximum Growth with Minimum Investment. Facebook, ... Twitter, LinkedIn, YouTube, Instagram +More - https://amzn.to/2McPBRN Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business - https://amzn.to/2Kzzadf Purple Cow, New Edition: Transform Your Business by Being Remarkable - https://amzn.to/2OWmIIa All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All - https://amzn.to/2OQTOZV   *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** LOOKING FOR WAY TO BOOST YOUR FANDOM? *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** Savvy Cleaner Training - House Cleaner Training and Certification HouseCleaning360 – Referral database of the world’s most prominent home service providers and the homeowners they serve. My Cleaning Connection - Your hub for all things cleaning. Savvy Perks – Small business benefits for yourself and your employees.

Make your business stand out in a crowd by implementing the Purple Cow moves that Clay Clark is teaching you on this episode of the Thrivetime Show. For a deeper dive check out Seth Godin’s book Purple Cow: Transform Your Business by Being Remarkable.

What if I told you there is a straightforward, five-step process that will have you earning over $100K a year with real estate? The average agent makes a mere $44K each year, simply because they are not implementing each of these five crucial elements on a consistent basis. I have invited Kurz Team frontrunners Ramon Lopez and Dustin Fealy to join me in walking through the five steps to earning six figures in real estate, beginning with exposure. Ramon and Dustin share how they set themselves apart through social media and networking, and we discuss the value of designing an integrated marketing campaign. Then we talk lead generation, explaining the advantage of warm leads over cold ones sent our way by Zillow or Facebook. Next, we cover relationship-building, sharing techniques for building rapport on the phone, answering questions with questions to understand client needs, and conveying energy and sincerity to land an appointment. I address the many different forms of ‘closing a deal,' from getting an email address to earning an appointment to selling a home. Listen in to understand the value of client referrals and get inspired to commit to consistency—and easily earn $100K per year in the real estate business! Topics Covered Why the average real estate agent makes $44K per year The secret sauce for making more than $100K per year • Exposure • Lead generation • Relationships • Closing • Referral repeat What it means to design an integrated marketing campaign How to set yourself apart via social media, digital marketing How to leverage events to expand your sphere of influence The advantage of warm leads over Facebook and Zillow How to build rapport on the phone and land an appointment Answering questions with questions to understand client needs The many different forms of ‘closing a deal' Why a client referral demonstrates the sincerest form of trust Why you MUST commit to consistency to earn $100K per year Connect with Ramon & Dustin Dustin Fealy Group on Facebook Dustin Fealy at Kurz Real Estate Ramon Lopez at Kurz Real Estate Broker Crashers Miami on YouTube Connect with David David on LinkedIn: https://www.linkedin.com/in/kurzdavid/ David on Facebook: https://www.facebook.com/davidakurz David on Twitter: https://twitter.com/DavidAdamKurz David on YouTube: https://www.youtube.com/channel/UCecJUBu316jIlXuTueXcd_w David on Instagram: https://www.instagram.com/davidadamkurz/?hl=en Books by David: https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=David+Adam+Kurz&search-alias=books&field-author=David+Adam+Kurz&sort=relevancerank Resources Purple Cow: Transform Your Business by Being Remarkable by Seth Godin: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170

In this episode, we discuss 5 books to help you get and stay motivated. Books Featured in Episode 12: “The Power of Intention” by Dr. Wayne W. Dyer http://amzn.to/2p8wKcW “Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits” by Dr. Wayne W. Dyer http://amzn.to/2IoxtPV “Purple Cow: Transform Your Business by Being Remarkable” by Seth Goden http://amzn.to/2Im8AVf “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers” by Timothy Ferriss http://amzn.to/2FDDeI3 Maya Angelou's Autobiographical Series

EP19: SCOTT SHELDON DISCUSSES HOW TO KEEP YOUR CUSTOMERS BY GOING ABOVE AND BEYOND   SUMMARY: In this episode of DYB Podcast, Steve interviews the inspirational Scott Sheldon, owner/operator of Sheldon and Sons, Inc. Scott started his business from scratch, only to grow it to a successful company that focuses on the satisfaction of his customers. Scott discusses thoroughly how other paint contractors can go above and beyond to make their customers happy, ensuring they come back time after time. -------------- WHAT YOU'LL LEARN: Scott’s Processes for Recruiting & Hiring Outstanding Labor. Why Hiring doesn’t stop after the interview, and the importance of Training & Re-Training staff to maintain quality. How Scott is able to stay top-of-mind with his customers and close more sales. How shortages of labor has affected Scott, and how he’s been able to overcome those shortages. -------------- QUOTES: "Hire all-year around. Keep recruiting, keep hiring." "Ongoing training reinforces everything. The more it becomes second-nature and they don’t have to think about it, the more seamless things are." "After the initial sale, it’s so important to follow-up." "I think a lot of people have to get past that psychology … it’s okay to make money." --------------- HIGHLIGHTS: 01:53 Scott Sheldon’s journey to becoming a paint contractor 08:09 What Scott is doing to find employees during the American labor shortage 10:31 Where Scott generates most of his leads and how he keeps his customers satisfied 20:46 The biggest challenges Scott has faced in growing his business 26:23 The struggles Scott sees other painting contractors facing and the strategies they can use to close more sales -------------- LINKS & RESOURCES MENTIONED IN THIS EPISODE: Contact Scott Sheldon Sheldon and Sons, Inc. American Society of Interior Designers Maryland Multi-Housing Association Premier Painting and Construction The Millionaire Mind by Thomas J. Stanley Thou Shall Prosper: Ten Commandments for Making Money by Rabbi Daniel Lapin Tools of Titans by Timothy Ferriss Eat That Frog! by Brian Tracy Rework by Jason Fried The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller   Influence: The Psychology of Persuasion by Robert B. Cialdini Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong by Eric Barker Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin ADDITIONAL FREE RESOURCES: Join DYB DYB System PDF EP01 9 Steps to Doubling Your Business Part 1 52 Blog Post Ideas PDF YouCanBookMe VIDEO Pre-qualifying Questions PDF Video Testimonial Checklist PDF 3 Steps To Get Leads From FB PDF 11 Interview Questions PDF 9 Ways To Get HOA Work PDF Connect with Scott Sheldon on Facebook here Connect with Steve on Facebook here Press and hold to visit the page Show Page Notes Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

Michael Roderick went from high school English teacher to a Broadway producer in under two years. How did he do it so darn quick? Michael says it’s due to the connections he’s built. Michael explains that going to networking events is so cringe-worthy because you often get bombarded by people trying to promote their stuff and who, frankly, have the whole ‘building meaningful relationships’ thing all wrong. How can you avoid being like one of those people and how can you break into an industry where you know no one? Michael shares his tips!    Key Insights & Aha Moments:  *You want to grab a pen and paper for this podcast episode and listen to it twice!  *How did Michael go from an English teacher to a Broadway producer in under two years?  *The first year of teaching completely destroyed Michael. He had to break up a ton of fights and got things thrown at him.  *How can you make a good connection with someone at a networking event without being too ‘networky’ about it?  *So, why did Michael leave his career as a Broadway producer and how did he get to ‘here’?  *Where does Michael’s very strategic thinking come from? How does he have so much wisdom?!  *How do you break into an industry when you know nobody?  *Michael has 4 networking archetypes: The sharks, the dolphins, those who are drowning, and the lifeguards.  *How can you approach and build a relationship with a stranger? Let’s do a quick recap.  *Michael explains his GATE strategy, which stands for Give, Ask, Thank, and Experiment.  *Very, very rarely does someone say a proper ‘thank you’ to someone.  *Formulas are great for marketing but awful for real-life implementation. It’s easy to consume 3 tips, but following those 3 tips to the letter will not give them the same results.  *If you’re not being you, people will see it and they will not be able to build trust with you.    Mentioned in This Episode:  Michellemcglade.com  Maven Inner Circle  Maven Facebook Group  Smallpondenterprises.com  Connectorcon.com  Accesstoanyonepodcast.com  Oneproducerinthecity.typepad.com  Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin  Influence: The Psychology of Persuasion, by Robert B. Cialdini, Ph.D.    Tweetables:    “Either every day or every week, depending on how you want to structure it, you want to open and close the GATE.”    “In so many industries, especially the entrepreneurship industry, there’s a heavy, heavy focus on formulas.”    “Formulas are great for marketing but awful for real life.” 

Can we innovate the human experience? Toni Newman joins Host Mike Domitrz to discuss how we can bring innovation into our lives so that we may complete our missions, and how to be mindful when our minds are full. Toni Newman is an innovator who dares people to be different. She shares questions we should be asking ourselves when we are stuck in the norm, to get us thinking differently and how we can use innovation to craft the life we were meant to live. Subscribe to the Everyday Mindfulness Show.   Key Takeaways: [1:08] How innovation became Toni's mission in life. [6:11] Working for Club Med gave Toni a unique ability to make something out of nothing. [10:51] Mindfulness plays a huge role in innovation. [15:55] Tools and skills to get you thinking differently. [24:41] Books which encourage mindfulness and innovation.   Mentioned in This Episode: The Alchemist, by Paulo Coelho Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin   Toni Newman is a five-time award-winning business owner, Hall of Fame speaker and the founder of The Innovation Advantage an agency that works with organizations worldwide to develop innovative business strategies that not only differentiate those organizations from their competition but that also significantly increase the number of customers they do business with. Entertaining and knowledgeable, authentic and relevant, Toni brings a powerful mix of proven strategies, extraordinary creativity and real world business insight to her clients. ToniNewman.com Facebook.com/AttractKeepandEngage Twiiter.com/Toni_Newman   Contact Us: The Everyday Mindfulness Show listen@everydaymindfulnessshow.com Everyday Mindfulness Show on Facebook   Learn more about your ad choices. Visit megaphone.fm/adchoices

You’re Listening to the Street Smart Wealth Podcast, show 263 and on today’s show, I'll be sharing how to get more customers and long term residual income in your Direct Sales Business.  Need some coaching to move you forward? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Program may be just what you need. Or, maybe it's one on one coaching. Learn more about both at StreetSmartWealth.com/coach  And, DirectSalesBootcamp.com is open!  Check the podcast archives on the blog at JackieUlmer.com for previous episodes if you missed any or are new to the show.  Great Customer Service and Being Remarkable in Direct Sales  Have you paid attention to what is going on in the World of Network Marketing with companies such as Vemma and Herbalife?  Nothing against those companies, but the FTC has been scrutinizing companies more closely, and specifically the number of customers vs business builders - those who are part of the compensation plan.  So, you want to pay attention and make sure you have a solid number of regular retail customers, as well as those who are specifically building the business.  A great way to develop that customer base is with your Hot Market - those closest to you who will try the product, and become a regular user, and share a testimonial.  And, if they don’t like it, you assure them you won’t bug them again.  You can either have them buy and try, or give a sample, but often, samples are not enough to really provide a good showing of how it works, or its effectiveness.  Then, set up a solid customer care program.  Send a thank you card - yes, a hand written card. Send birthday cards, and Thanksgiving cards.  Don’t bog your well intended message with something promotional about your business. Send a follow up postcard later, for instance, to offer a discount in their birthday month.  Have a new product release? Your customer base is the best place to start to share these new products with a sample. Always best to start with those who already love your products.  If your company offers samples, that’s great, and if they don’t get creative in making your own. Go to craft stores to get zip lock bags and screw top sample containers.   When you provide great customer value and service, you won’t find it hard to get referrals and repeat orders!  You can learn more about my new why and vision at the http://100WealthyWomen.com project!  I LOVE and appreciate reviews!  Go to JackieUlmer.com/itunes or JackieUlmer.com/stitcher to leave your review and be entered into a drawing for a free month of coaching.  Show notes http://JackieUlmer.com/263  I really do want to hear from you. This world and business needs more connection! Do you have a question or comment for me? Feedback for the show?  Tweet me - @jackieulmer let me know what's on your mind. I'll respond!  and if you have a question for the show, add the hashtag #JackieUlmer  or, ask them at JackieUlmer.com/question and include a link to your blog for a link back!  Has this been helpful? I would REALLY appreciate it if you would rate the podcast on iTunes or Stitcher, or wherever you listen.  Just go to http://JackieUlmer.com/iTunes - click to view in iTunes and you’ll see the link to reviews  And, share the link with friends and team partners!  On Stitcher -  http://JackieUlmer.com/stitcher   Until next time - remember this - Hesitation Never Cashed a Check!

8 Powerful Strategies for Remarkable Conversations by Paul Axtell  Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network  Meetings have become a pain point for millions. Many see them as useless sessions that take time away from meaningful tasks. But one consultant with more than 30 years of experience has a different perspective: that meetings matter and they can be mastered. In Meetings Matter,  Paul Axtell emphasizes the importance of meetings, and he redesigns them using the vital foundation of conversation. Paul provides consulting and personal effectiveness training to a wide variety of clients, from Fortune 500 companies and universities to nonprofit organizations and government agencies. A large focus of his work is how to run effective and productive meetings: to turn them from the calendar items that so many dread into useful, productive sessions with measurable results. With real-life examples and actionable advice, he shows you how to design meetings for results, lead them to achieve agendas that move projects forward, and even allow time to build the relationships that make working together in a remarkable way possible.  This book will revolutionize the meeting, moving it from that dreaded obligation to the most powerful way to get things done in business and in life. Meetings are at the heart of effective organizations. Each meeting is an opportunity to clarify issues, set direction, sharpen focus, create alignment and move ambitions forward. We have to change the way we think about meetings, the way we design and lead them, and, most importantly, how we manage what happens between meetings. Axtell offers eight powerful strategies for fixing our meeting problems, and within each strategy, he provides concrete advice you can put into action immediately such as limiting participants, being vigilant about what gets on the agenda, designing the conversation for each agenda item, and managing the experience for everyone in the room so people leave feeling heard and appreciated. Further, he explains how meetings can be your primary way to create and maintain your network of relationships.  We go to meetings. A lot of them. So let's put creating and building relationships in front of us as one of the desired outcomes. What would you do differently if you looked at each meeting as an opportunity to add to your network?  Paul has an engineering degree from South Dakota School of Mines and an MBA from Washington University in St. Louis. He has ten years of engineering manufacturing experience and fifteen years of experience in corporate personnel and training. The last twenty years have been devoted to designing and leading programs that enhance individual and group performance within large organizations.  He is the author of Ten Powerful Things to Say to Your Kids: Creating the Relationship You Want with the Most Important People in Your Life, which applies the concepts of his work to the special relationships between parents and children of all ages. Thus far, it has been translated into Korean, Vietnamese, Chinese, Arabic, French and Spanish. He is also the author of Being Remarkable, a small but power-packed collection of action items gleaned from more than thirty years of coaching people toward greater personal effectiveness aimed at developing the awareness that is the beginning of true and lasting change.  The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

Site: http://www.audiobooks.com/podcast  | Email: podcast@audiobooks.com Welcome back to the Audiobooks.com podcast! This episode of the podcast was released on September 1, 2015 and, as such, we take a look at the season, the challenges and excitements of the upcoming months, and what we look forward to most! (Pumpkin latte, anyone? Not yet? Ok.)  Once again, Addy and Brian chose to review very complementary audiobooks in the business and personal development genre. Addy reviews Do the Work by Steven Pressfield, while Brian reviews Purple Cow by Seth Godin. News Girl on the Train is being made into a movie! (Note: this is not the 2013 thriller starring Henry Ian Cusick.) The psychological thriller published in January by author Paula Hawkins was optioned by DreamWorks and is already getting some buzz over the casting of the characters. One major change already rumored in the course of the book's adaptation is that the film will likely take place in upstate New York, as opposed to the English backdrop of the story. As this change does not seem to cause the author to lose sleep, it shall be interesting to see what The Help's Tate Taylor will do with the film. The audiobook for Girl on the Train is narrated by Clare Corbett and Louise Brealey and is 11 hours long. The penultimate book in the Lorien Legacies series, The Fate of Ten, is scheduled for release September 1, 2015. The first book of the series, I Am Number Four, was released back in 2010 and subsequently had a film adapted in its honor, starring Alex Pettyfer and Timothy Olyphant. Neither the box office numbers nor the critical response of the film were anything to get excited over and the sequel was shelved. The six books thus far in the Lorien Legacies series have one narrator in common, Neil Kaplan, but use an array of narrators for different voices. Each book hovers around the 10 hour mark. Audiobook Reviews Often called a manifesto, Steven Pressfield's Do The Work is an action guide that helps readers address points of resistance along the road to the completion of a project. Interestingly, the foreword is written by the author of the book that Brian listened to, Seth Godin, and in it he writes: "It will help you understand why you're stuck; it will kick you in the pants, and it will get you moving." The book was originally published in April of 2011 is a follow up to Pressfield's 2002 non-fiction book The War of Art (not to be confused with The Art of War by Sun Tzu, which Brian reviewed last week). Both books address the enemy of creativity and how to empower oneself to rise above the fear often accompanied by participating in a world where criticism and roadblocks abound. Whether you're a creative type or an entrepreneur, this book can bring you step by step through the process of overcoming that fear and resistance in order to produce your desired result. And Pressfield does it all in 1 hour and 26 minutes! Purple Cow: Transform Your Business by Being Remarkable by Seth Godin follows a very similar vein, but is pleasantly complementary to Do The Work. The 2003 book is 3 hours in length and, like Do the Work, is also narrated by its author.  The phrase purple cow comes from a 1895 poem by Gelett Burgess: I never saw a Purple Cow, I never hope to see one; But I can tell you, anyhow, I'd rather see than be one. The short, quippy poem became popular very quickly and Burgess actually came to regret writing it. He wrote a follow up poem in 1897, the last line of which reads: "I'll Kill you if you Quote it!" Most authors would kill for that kind of popularity, not kill because of the popularity. Despite the author's backtracking, the poem has a unique nuance in modern culture. It can be read as embracing the idea of sticking to the status quo because sticking out is harder than fitting in, but Godin takes a different approach. Godin embraces the heart of this poem by pointing out that, as a society, we are saturated in choices that have few differences. The status quo, the traditional marketing techniques, no longer cut it in our fast-paced, mostly-online culture, and this idea of putting a purple cow into everything you do embraces the idea of being different. In one interview, Godin says: "Purple Cow is about the inexorable decline in the effectiveness of advertising and what to do about it." It's not effective to be status quo; don't see the purple cow, be the purple cow! Start with Pressfield's book, learn to overcome the fears that hold you back from achieving your dreams, then read Godin's book to discover how being the purple cow of your industry will produce the type of results you're looking for! Then report back and tell us how you did! Show us some love! Tweet this episode: http://ctt.ec/3eLZ5 Subscribing, rating and reviewing the show: iTunes Books & Resources Mentioned   Do The Work by Steven Pressfield | Narrated by Steven Pressfield   Purple Cow by Seth Godin | Narrated by Seth Godin   The Girl On The Train by Paula Hawkins | Narrated bu Clare Corbett, Louise Brealey   I Am Number Four by Pittacus Lore | Narrated by Neil Kaplan

Remarkability #1: You're Not Invisible Don't Let Your Brand Be Either by Ginger Rockey Johnson This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Ginger Rockey Johnson. The original live interview was 3/13/15. Being Remarkable and Standing Out is not hard. Just be yourself, you are the only one who can be. But what are the rules of the game? The problem isn't that there is a lack of knowledge in the business community. It's that there is so much knowledge and as a result they don't know which information is accurate and effective versus just a waste of time. Tired of wasting money on what you do not understand? This is a must read for business owners who are tired of losing time & money on strategies that do not work. This is a Must-Read for anyone wanting to understand the very basics of getting noticed on the Internet. Ginger has 16+ years of experience in marketing and social media marketing discipline. Ginger is the Original Spice Girl of Tampa Bay, a Professional Speaker who shares effective, actionable, yet simple social media & search engine optimization marketing solutions to 2.5 million listeners on her radio show and in person so You Get Educated and Get Noticed in real life. Her website is spicegirloftampabay.com/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

https://entrearchitect.com/wp-content/uploads/2014/09/22491323s.jpg ()Last December I was invited to speak at AIAS Forum 2013; the American Institute of Architecture Students national convention. This year the event was held in Chicago Yes, Chicago in December, and yes, we were snowed-in for days. While we waited for the airports to open, I had the opportunity to speak in length with many of the architecture students in attendance. They asked me many questions, but the one concern they had more than any other was what they should do to land their first job in architecture. I shared my thoughts and told them to watch the website for more on the subject. So, here it is a promise fulfilled. In this episode of the Entrepreneur Architect Podcast, I will share my 12 Rules for Landing your First Job in Architecture. Referenced in This Episode http://www.aias.org (American Institute of Architecture Students) http://www.rwu.edu/ (Roger Williams University) http://poskanzerskott.com/ (Barry Poskanzer, AIA) http://www.amazon.com/gp/product/1591843170/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1591843170&linkCode=as2&tag=entrearchitect-20&linkId=IWLIPWWR7VG7REH5 (Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter) http://www.entrearchitect.com/courses (Entrepreneur Architect Academy) http://www.healingmatthew.com/donations/ (HealingMatthew.com) https://www.facebook.com/HealingMatthew (HealingMatthew on Facebook) http://www.twitter.com/healingmatthew/ (HealingMatthew on Twitter) http://en.wikipedia.org/wiki/Ornithine_transcarbamylase_deficiency (OTC Deficiency on Wikipedia) *** Photo Credit: http://www.123rf.com/profile_ximagination (ximagination / 123RF Stock Photo) The post https://entrearchitect.com/podcast/entrearch/ea044-land-first-job-architecture-podcast/ (EA044: How to Land Your First Job in Architecture [Podcast]) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

Tess Vigeland is a veteran journalist, and a well-known voice to millions of American radio listeners. She is the CEO of Tess Vigeland Productions, a Los Angeles-based multi-media company. Until November 2012, Vigeland was the host of Marketplace Money, a weekly personal finance program that looks at why we do what we do with our money.  

Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It's all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel. Running time: 40:31. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Microsoft and Yahoo! - I don't think they are going after Google... but that's just me. What's on your bookshelf? Join The Conversation – Joseph Jaffe. Public Speaking For Success – Dale Carnegie. The Secret Language of Business – Kevin Hogan. The Black Swan - Nassim Nicholas Taleb. PodCamp Toronto – February 23rd – 24th – Ryerson University. CarCast – Who Owns The Brand? Do you really think Bloggers do? Audio Comment - Derrick Kwa - Sui Generis. Six Points of Separation – Six Marketing Books You Should Own: 1. The Cluetrain Manifesto - The End of Business as Usual by Christopher Locke - Rick Levine - Doc Searls and David Weinberger. 2. Life After the 30-Second Spot - Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe. 3. Purple Cow - Transform Your Business by Being Remarkable by Seth Godin. 4. Re-imagine - Business Excellence in a Disruptive Age by Tom Peters. 5. Waiting For Your Cat to Bark? - Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg. 6. Presentation Zen – Garr Reynolds. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. Bubble – ‘Deadender'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel. Tags: accident hash advertising anthony robbins apple black swan blog blogging bryan eisenberg bubble business cc chapman christopher locke cluetrain manifesto dale carnegie david weinberger deepak chopra derrick kwa digital marketing doc searls facebook foreword thinking garr reynolds google itunes jeffrey eisenberg join the conversation joseph jaffe kevin hogan life after the 30-second spot loretta laroche macbook air managing the gray marketing microsoft mike lipkin motivational books nassim nicholas taleb online social network podcamp toronto podcast podcasting power within presentation zen purple cow re-imagine rick levine ryerson university seth godin six pixels of separation social media marketing sui generis tom peters twist image waiting for your cat to bark yahoo