5 Minute Daily Food Marketing Podcast

Social media specialist Casey reviews some of her favorite food Instagram accounts and dissects what makes each account successful!Want to see the accounts for yourself? Check out our FB and IGTV versions (with visuals!)www.facebook.com/FreshFuelMarketingwww.instagram.com/FreshFuelMarketingFresh Fuel Website: www.freshfuelmarketing.com

Google Tag Manager is an awesome tool that you can use to track and measure actions taken on your website or install Google Analytics! Jacob talks about some of the useful things Tag Manager allows you to do and walks you through the process of setting it up on your Shopify or WordPress website.Fresh Fuel Website: www.freshfuelmarketing.com/

When a customer gives you their email address it’s like gold, because they’re giving you permission to contact them about your brand! Jacob shares 4 email automations you should set up to save time, keep your customers engaged, and make you money.

With the rise of remote work, it's important to make sure your team is staying organized and productive! Trevor shares his favorite tools for effective remote work including Pomotodo, Basecamp, Slack, and provides other helpful tips. Links: Pomotodo https://pomotodo.com/intl/en/ Slack: https://slack.com/Basecamp: https://basecamp.com/Fresh Fuel Website: www.freshfuelmarketing.com

Jacob shares Apple’s iconic 1984 commercial which was highly talked about at the time, and is still admired today! He discusses what made the commercial so successful and how we can implement that success in food businesses today. Fresh Fuel Website: www.freshfuelmarketing.com

Jacob describes the Facebook pixel and shares an example of a coffee roaster selling directly to consumers on Shopify to elaborate on how online food businesses can benefit from using the Facebook Pixel. Please don’t hesitate to contact us with any questions regarding today's episode or with anything else marketing related!Fresh Fuel website: http://www.freshfuelmarketing.com

Klaviyo is the #1 email marketing platform for food brands! It is designed for e-commerce, makes it easy to set up automations, has the ability to AB test subject lines and Klaviyo is not super expensive.

Taking creative and engaging photos of your food brand’s products captures your customer’s attention and helps them relate to your brand! Casey shares how to play with your lighting, fill your whole frame, and include photos with action in this episode of the 5 Minute Daily Food Marketing Podcast. Fresh Fuel Website: www.freshfuelmarketing.com/

Fresh Fuel founder Trevor Carlson fills in for Jacob and Casey today to talk about his favorite project management tool for food businesses and their agencies alike: Basecamp.Fresh Fuel website: http://www.freshfuelmarketing.com

The bold branding move of Planters to kill off Mr. Peanut got people talking which is what made it such an effective ad! Listen to learn why it might be a good idea for your food business to refresh its brand. #restinpeanut Fresh Fuel Website: www.freshfuelmarketing.com/

Jacob, Fresh Fuel's web designer, looks at Tofurky's website and identifies user experience best practices you can use to improve your food brand's website!Tofurky's website: www.tofurky.com/Review the show on Apple Podcasts (and leave a question!): https://podcasts.apple.com/us/podcast/5-minute-daily-marketing-podcast/id1511246428Fresh Fuel Website: www.freshfuelmarketing.com/

Fresh Fuel digital marketing specialist Jacob answers an important web design question: What is the best platform for a food business to sell online?Fresh Fuel Website: www.freshfuelmarketing.com

Hey all, thanks for continuing to tune in to the 5 Minute Daily Marketing Podcast. We're making a few changes internally (as outlined in this episode!), so although the show might look and feel a little different, we will be back with new and improved episodes next Monday :)We will be releasing all episodes in VIDEO FORM as well on Facebook, Instagram, and Linkedin under our agency name, Fresh Fuel Marketing. To follow along and check out video episodes, give us a follow on any of these social media platforms:Facebook: https://www.facebook.com/freshfuelmarketingInstagram: https://www.instagram.com/freshfuelmarketingLinkedin: https://www.linkedin.com/company/fresh-fuel-marketing/See you soon!

In this full-length 20 minute episode, Jacob talks with Zach Everman, founder of Pixel Labs. Zach shares his expertise on video marketing, the difference between low and high budget videos, and the scenarios that would lead a company to invest in one over the other. He also provides examples of how e-commerce food brands can use video marketing and discusses the importance of utilizing videos even for those who aren’t comfortable in front of the camera. Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn

In this episode, Zach Everman shares the scenarios in which businesses should choose to invest in high budget videos. He also provides examples of videos that production companies are able to create for e-commerce food brands.Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn

Low Budget doesn’t mean that you need to sacrifice the story! Zach shares the scenarios in which businesses should produce low budget videos over high budget videos. He gives video marketing tips to those who are uncomfortable in front of the camera and provides examples of how food brands can use low budget videos. Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedInFresh Fuel Website: www.freshfuelmarketing.com

What’s the point of creating a high-quality video for your company if no one will see it? In this episode, Zach Everman shares the importance of not only creating a good video but also making sure that it reaches the right audience. Zach explains why his company Pixel Labs evolved from a video production company to now also offering marketing services. He shares an example of how Pixel Labs increased a client’s sales by 30% through video marketing services.Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedInFresh Fuel Website: www.freshfuelmarketing.com

Capturing quality photos for your businesses’ social media pages can be a challenge, especially if you don’t have a photographer. Fortunately, Casey is here to share her expertise and help your business improve its pictures for social media. In this episode, she discusses what to keep in mind when setting up a photo, devices to use, and how to edit your pictures!Fresh Fuel Website: www.freshfuelmarketing.com

On today's full-length, 22-minute episode, Jacob sits down with Emily Carlson, founder of Zero Fox Creative, to chat about her agency's "Zero Fox" approach to content marketing, competitive analysis, creative strategy, and web design approach, while she shares tips that can help any small business stand out with their online presence.Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.Fresh Fuel Website: www.freshfuelmarketing.com

Some websites capture your attention immediately. Zero Fox Creative's website captured our attention immediately by being minimalist, focused, and ultimately, giving "zero fox." On today's episode, Jacob and founder Emily Carlson chat about simplicity, fluff, overdesigning, and the data-driven approach to web design.Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.0:41 What simplicity in web design mean, and why do you think it's so important?3:17 How do you define fluff in web design?5:36 If you could describe your approach to building websites in one word, what would it be?Hemingway app (for eliminating fluff!): http://www.hemingwayapp.com/Fresh Fuel Website: www.freshfuelmarketing.com

Why call it "competitive analysis" when "stalking your competition" sounds so much more fun (and sinister)?? ;)Marketing strategist and creative director Emily Carlson returns for the second of three episodes to chat about how her agency approaches competitive analysis, marketing strategy, and creative strategy.Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.0:34 How do you identify competitors at Zero Fox? What kind of competitive analysis do you do for your clients?2:46 With this info in mind, what's going through your head when creating a marketing strategy?4:03 In your opinion, what should the relationship between competitive analysis and creative look like?Fresh Fuel Website: www.freshfuelmarketing.com

Zero Fox Creative. It's a no-bullshit marketing agency from Cedar Rapids, IA that blends strong creative with data-driven marketing strategy. On today's show, Jacob chats with Zero Fox founder Emily Carlson to talk about how brands can cut through the bullshit with their content marketing.Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn. 2:34 What does "inauthentic content" mean to you, and how can brands "cut through the bullshit" with their content strategy?4:33 How can brands repurpose their message to get more mileage from their content?7:28 How does having an intimate understanding of your customer help you create better content?Fresh Fuel Website: www.freshfuelmarketing.com

Instagram Reels. You've probably seen it by now. It's not "new" anymore, but you've probably asked the question - Should my business be on Reels?Our answer - why not? It's worth testing.If you DO decide to join the cool kids and start making Instagram Reels, Casey gives you a few pieces of advice for creating content that can help you get engagement on the new Instagram feature.1:00 What is "Reels"1:58 Why should a small business use Reels?3:06 What kind of things should businesses be posting to Reels?Fresh Fuel Website: www.freshfuelmarketing.com

In our special Saturday full-length episode, Lathan Ehlers, copywriter, chats about whiskey and storytelling, passes on a few of his favorite copywriting tips, and discusses how you can write better emails to get opens, clicks, and better engagement.Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers/Fresh Fuel Website: www.freshfuelmarketing.com

Opens. Clicks. Better engagement. These are the goals of email marketing, which makes copywriting much more challenging. Lathan Ehlers, lead copywriter at the VGM Group, gives listeners some of his best tips for writing emails and adapting your copywriting to fit different email formats.Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers/0:33 What makes email copywriting different than other mediums?1:50 What are sone best practices for copywriting a newsletter?4:07 What tips do you have for someone writing a promotional email?Fresh Fuel Website: www.freshfuelmarketing.com

Few things are more important to your marketing than good copywriting. Well-written copy will help you sell. Today, Lathan Ehlers, lead copywriter at the VGM Group, returns to teach you a few general tricks to improve your writing.Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers/0:36 What’s your process for writing copy for different audiences?1:52 One piece of advice that a lot of sources suggest is “use their language.” Do you agree with this? 4:46 What are some general tips for making your copywriting easier to read?Fresh Fuel Website: www.freshfuelmarketing.com

Today’s episode has been distilled and barrel-aged for your listening pleasure.Lathan Ehlers, lead copywriter at the VGM Group, shares the origin story of Templeton Rye whiskey, discusses how the company used storytelling to create a compelling brand narrative and provides a few insights on what food brands can learn from their experience.1:39 Templeton Rye Origin Story4:37 What Food Brands can Learn*****Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers/Fresh Fuel Website: www.freshfuelmarketing.com

On today's episode, Jacob and Casey discuss website popup best practices and share a few strategies for how you can use them to grow your email list (and your business!).1:02 What kind of popups are there?2:54 What should you include in your copy to get more conversions?4:56 How can you maximize the effectiveness of your popups?Fresh Fuel Website: www.freshfuelmarketing.com

Not all rebrands are created equal. Casey’s found this out the hard way when they posted their new logo and brand promise on social media on Thursday. Hundred of angry comments flooded comment sections across Midwest social media channels in a PR nightmare for the Ankeny, IA-based convenience store chain.On today’s “State of Marketing” episode, Jacob shares his thoughts on the rebrand and shares three rebranding lessons that brands can learn from Casey's' mistakes.Fresh Fuel Website: www.freshfuelmarketing.com

On today's full-length, uncut episode of the 5MDMP, Jacob brings on Trevor Carlson, Fresh Fuel CEO (and his boss) to chat about a few food business and e-commerce topics, including:How to Use an Email List to Test Out a New Product for Your Food BusinessWhat to Do Before Launching an e-Commerce Product?The Future of Sustainable BrandsTrevor's plug: www.ethicalconsumerpodcast.comFresh Fuel Website: www.freshfuelmarketing.com

At Fresh Fuel, we work with lots of food startups that value high-quality products, ethics, and sustainability. On today's show, Trevor Carlson, Fresh Fuel CEO, talks sustainability, the future of sustainable brands, and gives advice for sustainable food startups trying to stand out in a crowded marketplace.What is a sustainable brand? 0:57What is the future of sustainable brands? 2:59How do you differentiate yourself as a small, sustainable brand? 4:33Example positioning for sustainable brands 5:17Trevor's plug: www.ethicalconsumerpodcast.comFresh Fuel Website: www.freshfuelmarketing.com

Launching an e-commerce product is tough, not gonna lie. One of the biggest challenges is making sure you have all the right pieces in place to get the word out about your new product and making your launch a success. On today's show, Trevor Carlson, Fresh Fuel CEO, returns to break down the Fresh Fuel approach to product launches and answer the question, "What should I do before launching an e-commerce product?"What social media channels do I need to set up? 0:40What else do I need to have ready for an e-commerce product launch? 2:24What should I include in a customer persona and how can I use this information? 3:18What is "educational-based marketing?" 4:29Jacob blabbers about a great book called "The Go-Giver" 5:47Trevor's plug: www.ethicalconsumerpodcast.comFresh Fuel Website: www.freshfuelmarketing.com

On today's episode, Trevor Carlson, Fresh Fuel CEO, talks about how to use an email list to test out a new product for your online food business.Benefits of capturing emails using downloadable content 3:13Why you want to get as many emails as possible before launching a new product 3:31How building an email list helps you de-risk your product launch 4:51Trevor's plug: www.ethicalconsumerpodcast.comFresh Fuel Website: www.freshfuelmarketing.com

Our team at Fresh Fuel uses a number of tools to get work done for our clients, but none are more important to our marketing team than Canva Pro. We use it for everything - social media posts, ads, videos, and even graphics for this podcast. Today, Casey and Jacob will be talking about:What is Canva and why should businesses use it? 1:09What features do you use the most? 2:10How can you make your Canva design look better? 3:32

It's been in the news recently, so on today's "State of Marketing" podcast, Jacob's spitting fire about Tik Tok Stick with us and see what's up :)Past Tik Tok Episodes with Tim Gallenbeck#12. Creating on Tik Tok w/ Tim Gallenbeck (The Bearded Border)#13. Why Your Brand Should be on Tik Tok w/ Tim Gallenbeck (The Bearded Border)#14. Growing your Personal Brand as an Artist w/ Tim Gallenbeck (The Bearded Border) Sources:https://www.cnet.com/news/the-tiktok-saga-everything-you-need-to-know/https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=U.S.%20Audience%20%E2%80%93%20As%20we%20mentioned,between%20the%20ages%2025%2D44.https://www.marketingdive.com/news/how-tiktoks-uncertain-future-and-covid-19-are-transforming-influencer-mark/585658/************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!Tags:

On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.Today's question: Can you tell us about this experiment - how you chose Reddit, what you did, and what happened?This episode is the third of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.Today's question: How is advertising on Amazon different than other platforms, and what should companies be aware of before launching an Amazon ad campaign?This episode is the second of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.Today's question: How can businesses use Google Ads to target local customers?This episode is the first of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

Today, Jacob and Casey get trendy and talk pop culture and of course, MEMES. Why use memes in your marketing? Where can you find them? How can you use them well? All these burning questions and more will be answered on today's 5MDMP episode!************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

On our weekly Monday "State of Marketing" podcast episode, Jacob shares places where you can find free ad credits & a case study about an organic bread brand with a 'killer' social media and direct mail campaign.This is gonna be a good one. If you like the episode, share the love and tell a friend!Thanks for sticking with us through our month-long hiatus. We've been hard at work recording shows with guests and bringing you new and improved content, so stay tuned!************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

What's new in marketing today, and what do SMBs and food brands need to know about? On today's episode of State of Marketing (view blog post), we talk about some of marketing's biggest news from the past week, including:- Launch of Paid Online Events by Facebook- EEEEEATSCON Food Festival- Beyond Meat's Sustainability Scandal************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

Package design is a major investment for most food businesses, but it's worth it. Special guest Adam Feller of Avidity Creative joins today's show to talk about the value of investing in package design. Because, at the end of the day, when you invest in package design, you're buying more than just a pretty box.Adam Feller is the owner and founder of Avidity Creative, a Des Moines, IA-based branding and design agency specializing in the food industry. To check out their work or get a free consultation, you can visit their website at www.aviditycreative.com or check them out on Instagram or Facebook.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

On Instagram, it's important to maximize your reach to connect with new accounts and grow your social media following. Today, Casey shares some of her favorite strategies for increasing your business's reach on Instagram.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

How often should you post? Casey talks about how often you should post on Instagram, what to do on off-days, and which type of accounts should be posting on Instagram multiple times per day.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

On today's show, Parker Harrington, Amazon and e-commerce specialist, shares a few of the most common mistakes brands make on Amazon and how to fix them.Parker Harrington is an Amazon and E-Commerce specialist based out of Cedar Rapids, IA. He has 5+ years in entrepreneurship, digital marketing, and growing brands' sales on Amazon. Feel free to reach out to Parker on Linkedin with any questions (or just to say hi)!************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

Email marketing is one of the easiest promotion channels to set up, but it's one of the hardest to optimize. Today, Jacob and Casey answer a few important email-based questions, including:- What kind of emails should I be sending?- How often should I be sending emails?- What's the most important thing to consider when you're email marketing?************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

Packaging. It's one of the most important, yet unheralded aspects of your brand. Great packaging adds value to your product and helps your brand stand out from all the others on the shelf. But where did it come from? Adam Feller, graphic designer and owner of Avidity Creative, joins us today to talk about what early packaging looked like, how packaging changed as brands began to evolve, and what we can learn from the history of packaging.Adam Feller is the owner and founder of Avidity Creative, a Des Moines, IA-based branding and design agency specializing in the food industry. To check out their work or get a free consultation, you can visit their website at www.aviditycreative.com or check them out on Instagram or Facebook.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

As a brand getting started on social media, there's so many things you can be doing... but what should you do first? Today, social media specialist Casey shares tips for how to prioritize your time on social media (for new accounts).************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

Hiring a videographer can allow you to capture the unique elements of your brand and delight your audience in ways that photos simply can't. But how can you work with one to help them best tell your story? On today's show, Corey Behrens, owner of Simplistic Views in Cedar Rapids, IA, shares a few suggestions for maximizing your time with a professional videographer.Corey Behrens is a professional photographer and videographer based in Cedar Rapids, Iowa. His business, Simplistic Views, "creates natural and authentic styled wedding films for couples, giving them a new way to go back and live in that moment again." You can contact or follow Corey on Instagram at @iowabehrs.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

What's new in marketing today, and what do SMBs and food brands need to know about? On the first weekly Monday episode of "State of Marketing," we'll talk about what big brands are doing right now, the current trends in e-commerce, and how experiential businesses can adapt to no live, in-person events.************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

For growing food brands, selling on Amazon can seem impossible. It's not for everyone, but if your brand is able to penetrate the Amazon market and become known, it can be highly lucrative. On today's episode, Jacob and guest Parker Harrington try to shed some light on a huge question: "Should my food brand sell on Amazon?"Parker Harrington is an Amazon and E-Commerce specialist based out of Cedar Rapids, IA. He has 5+ years in entrepreneurship, digital marketing, and growing brands' sales on Amazon. Feel free to reach out to Parker on Linkedin with any questions (or just to say hi)!************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!