Podcasts about tag manager

Send us a textEver felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me, Ed Dawson, as I unravel the wonders of Google Tag Manager, your new best friend for seamless website management. From my recent Shopify setup experience, I'll share how Tag Manager revolutionized my workflow, saving time and reducing the risk of errors.In this episode of "SEO is Not That Hard," you'll gain practical insights on integrating essential services like Google Analytics and Facebook tracking pixels without the hassle of constant code updates. Whether you're an SEO veteran or just starting, understanding the power of Google Tag Manager can significantly boost your site's functionality. Tune in to discover how this tool can make your SEO efforts not just efficient, but downright enjoyable!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Ausführlicher Checkin, Verwirrendes zu GA4 und News zu Matomo, Tag Manager, Spam und mehr!

Ausführlicher Checkin, Verwirrendes zu GA4 und News zu Matomo, Tag Manager, Spam und mehr!

My friend Michelle McNally, the Executive Vice President of Customer Success for BoxCrush dropped by to talk about the importance of safeguarding digital assets, including passwords and resources. We talked about the key elements  business owners should have control over to ensure the security and accessibility of their online assets. Michelle highlights the common challenges faced by business owners and marketing departments when it comes to managing these assets. She stresses the importance of having access to domain ownership and Google properties, such as Analytics, Search Console, Tag Manager, Google Ads, and Google Business Profile, to create a robust online presence. The conversation also delves into the necessity of having contingency plans and multiple accounts to ensure access in case an individual or agency loses access or control. Michelle emphasizes the need for business owners to be actively involved in maintaining ownership of these assets and not solely relying on agencies. They discuss the interdependence of these Google properties and how they now work more cohesively together. Listen now to pick up tips on the critical steps business owners should take to protect and manage digital assets effectively and how to build contingency plans, ensuring  access to and control of the  digital presence.

Das neue Google Tag im Tag Manager ist da. Naja, so halb. Wir schauen uns an, was es kann und warum es (vielleicht) besser ist als das alte Konfigurations-Tag.

Das neue Google Tag im Tag Manager ist da. Naja, so halb. Wir schauen uns an, was es kann und warum es (vielleicht) besser ist als das alte Konfigurations-Tag.

In this episode, we are joined by Fred Pike, the Managing Director and GA & GTM Practice Lead at North Woods Digital. He is a seasoned expert in analytics, an accomplished presenter, and a dedicated educator who has crafted numerous online courses for beginners. In this conversation, he discusses practicing Google Tag Manager in his agency and strategies for forecasting business growth challenges. Discussion Points -  What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 6:32 Could you explain how you initiated and led the Google Tag Manager practice in your agency? What prompted you to establish this practice? 8:22 When exploring courses, should individuals begin with beginner-level Google Analytics (GA) courses, or should they consider other topics? 11:22 How do you position your analytics services in client acquisition? Is it a primary focus or complementary to other offerings? 14:57 How do you tackle forecasting challenges for business growth, particularly in custom software solutions? How accurate is your forecast for the upcoming months? 19:52 How do you handle overstaffing or excess production capacity caused by low client demand? 22:53 How did your agency decide on the practice lead role for Google Analytics and Tag Manager expertise? And how do you effectively market this specialization to clients? 30:21 What percentage of your business's revenue comes from the GA and GTM revenue stream, considering the time it took to develop and expand this practice? 32:40 How do you define your ideal customer? What are you doing to ensure your positioning is strong? 36:30 What is exciting you about the future? 39:11 Show notes -  The more I dove into GA and GTM, the more I realized we should be doing this for our clients. They need to understand what's happening with their website, and they need to be tracking those meaningful user interactions. And so, it just grew into a practice eventually. 10:31 I think you should choose a course that offers an introductory overview of the model used to capture that information. It should also discuss the types of information you should be tracking. 12:41 The way we typically approach a new client is through some form of strategy, aiming to comprehend their website goals and how they're gauging the effectiveness of their strategy. 15:37 I think the thing that's really important that has helped me and the companies I've engaged with over the years is a model of the business. It's not the business model itself; it's a model that encompasses the business's structure. This includes the staff members and the anticipated revenue streams. 16:57 I've never found a great forecasting tool that fits well with professional services businesses like the ones I've been engaged with. You'd expect such a tool to exist, but I've never found one. So, I ended up developing one internally. 18:40 Many times, we win business because we're discussing topics that no one else has ever addressed with that client.  And, so that speaks to the level of expertise that we have in that in that realm. 32:01 The way we aim to grow and attract new clients is through thought leadership. We accomplish this through a couple of methods. Firstly, by creating blog posts, where we are actively engaged in writing about various digital marketing strategies and aspects. Secondly, through our webinars, we maintain a robust series of webinars. 37:08 By feeding the right questions, Chat GPT often offers valuable advice, though sometimes not as reliable. I'm thrilled about exploring this area and its potential to boost my efficiency, possibly by 20%, and that just has me jazzed. 40:01 Myth Busted - Anyone can effectively use Google Tag Manager without proper knowledge Links - LinkedIn: https://www.linkedin.com/in/fredpike/ Company website: https://www.nwsdigital.com/  Twitter: https://twitter.com/fred_pike Show Credits -  Host - Varun Bihani & Jessie Coan Produced by Bobby Soni  Edited by Harish Khatarkar Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj  

How would you like to revolutionize your e-commerce store and boost your revenue? Promise fulfilled, as we bring you insights from none other than the leading Shopify optimization expert, Matthew Stafford, in this power-packed episode of our Firing the Man podcast. Matthew spills the beans on enhancing your e-commerce conversion rates and shares his fascinating journey into the e-commerce world. What if your homepage could build trust while offering easy navigation? What if filters on category pages simplified choices for your customers? Intrigued? That's just the tip of the iceberg! As our conversation with Matthew continues, we tap into the power of AB testing and data analytics, learning how to track performance, set up reports, and understand trends using Google Analytics 4 and Tag Manager. Be amazed as Matthew unveils secrets of harnessing data for boosting your website's functionalities.The third part of our episode takes us deep into e-commerce optimization. We share a passionate discussion with Matthew on customer segmentation and how categorizing customers based on their purchase history can maximize data usage and encourage repeat business. We also explore the impact of high-quality images and easy navigation in enhancing conversion rates. Wrapping up, Matthew shares the significance of discipline for success in e-commerce and reveals his favorite book and hobbies. If you're an entrepreneur or an established online seller, this episode promises a wealth of wisdom to optimize your e-commerce business for skyrocketing success.GETIDA Amazon Owes You Money!   Get $400 in FREE reimbursements done for you, follow the link below.Helium10   50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStockedStart Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The PodcastPaypal → CLICK HERE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Show Resources Here were the resources we covered in the episode: Google Analytics Login Scroll Depth Tracking Time On Site Tracking Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Transcript Does the mention of Google Analytics 4 send shivers through your bones as a LinkedIn advertiser? Never fear. I'm walking you through everything you need to know about GA4 on this week's episode of the LinkedIn Ads show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn ads fanatics, Universal Analytics is now gone. And Google Analytics, or GA4 as we'll call it, is the new reality for us marketers, I don't want you to miss a beat during this transition. So we're going to go through everything that you need to set up and use in the new GA4 that will help you analyze your LinkedIn Ads traffic. So this isn't going to be a resource for setting it up. You should already have GA4 setup. So I'm not going to go through any of that. But my aim here is to give you all the tools to analyze your LinkedIn Ads specific traffic. We're gonna go over which reports to use to actually analyze your LinkedIn Ads traffic plus specific events that you'll create to show engagement from your ad audiences and how to create conversions from them. First, I want to highlight a review here, Vadim Aizenshtein left a review that says, "One of the most awesome professional marketing knowledge sources out there. As a performance marketer, I quite often find myself looking for inspiration and knowledge. The problem is the mass of bs and fluff, "experts" out there that help fill the airwaves with irrelevant and misleading content. AJ's blog and podcast is an oasis of amazing insights and guides for marketers who actually want actual results, and not just show that they're making noise out there. Thanks, AJ." Hey, Vadim, I really appreciate such an awesome review for us, we try extremely hard to make sure that there's no bs here. And that the information we're putting out is exactly what we wish someone would be able to share with us as we were learning. And please, everyone who's listening, do go leave us a review, it is by far the best way that you can say thank you, for us coming out with this content every week. And of course, I want to feature you here on the podcast as well. Alright, without further ado, let's hit it. As an advertiser on LinkedIn, you're likely not just sending all of your traffic to a form asking for a conversion, or at least I hope you're not. So in this case, you're paying high LinkedIn prices for traffic, but you won't have conversions to show for it, at least not yet. But how nice would it be if you have some proof that the traffic was actually working, they were engaged with your content, they were liking what you were putting out, I've got two great ways for you to do exactly that. The first is called a scroll depth event. We've linked down in the show notes to an article by datarivenu.com. And it walks you through exactly how to do this through Google's Tag Manager. Essentially, what you're doing is you're telling Google Tag Manager to watch and see what the user is doing. Once they scroll past a certain depth of the page, it can fire an event that then gets logged into Google Analytics. Now, it's important to know that by default, Google Analytics 4 has an event that is called scroll event, but it has some serious disadvantages. So I'm going to help show you how to customize yours so you can get past all these. The default Google Analytics for scroll event, it triggers only when visitors get to 90% of the web page. So almost the bottom, this is actually pretty good practice because many websites have footers that take up a little bit of room. So you don't actually expect people to make it to a full 100% Scroll if they have consumed all the content. So 90% is a good rule of thumb. But relying solely on a 90% scroll depth is pretty weak in my book. I would like to go and add another couple scroll depths that would help us understand how intensely people are engaging with our website. So go read the article on datadrivenu that will walk you exactly through how to do this, my recommendation would probably be to create one event that's at 50% scroll, and another one that's 70% scroll, and then the default GA for one is going to trigger at 90%. So now you have three ways of finding out how many people are scrolling past 50%. One little correction that I have for the data driven you article, as you're following it through, we tried to follow it. So about halfway down the article where it actually starts teaching you how to set this up. The headline here says how to set up scroll depth in Google Analytics for with Google Tag Manager. And it starts with a tip it says before you begin copy the measurement ID on the top of your Google Tag Manager account, you will need this in step four. And then when we got down to step four, we actually tried to create this event using the Google Tag Manager ID and it actually fired an error. So we figured out what it's actually asking for is the Google Tag measurement ID from Google Analytics 4. It starts with a G- but other than that, that article is perfectly helpful at helping you get this setup. As an overview, what you're going to do is go into your Google Tag Manager, you create a new tag called scroll depth and then you're going to define how deep that depth is. You have three different choices. You have a scroll depth threshold, so past a certain threshold, you have a certain number of pixels or percentage, and then you can also fire an event based off of scroll direction, if they're scrolling vertically or horizontally. So once you've created these scroll depths inside of Google Tag Manager, now you go into Google Analytics to set to recognize those events. And the cool thing about this is they're already there. That's right, you don't actually have to go into Google Analytics and do anything, these events are being pushed right into Google Analytics. And all you need to do is know where to see them so that you can make use of them in your reports. We'll get to that here in a little bit. And I decided to make my scroll depths based off of percentages, like I said, 50%, 70%, and 90%. But you can decide to do it however you want. You can even do a certain number of pixels down the page or anything like that. I just thought percentages were sure nice. Okay, so what if you don't really care about scroll depth. So scroll depth isn't the end all be all, because sometimes we want to measure how long they're spending on the site. So the next thing we want to do is create time on site events. In the shownotes, we linked to a really good YouTube video that walks you through exactly how to create these. Again, this is in Google Tag Manager. Similar to scroll down GA 4 already has a way of telling whether someone is engaged for a certain amount of time. GA 4 has an event that comes with it called engaged sessions. Now engaged sessions is anyone who stayed around longer than 10 seconds or converted or had two or more pageviews. So yeah, that's nice. But you know, me, I want a little bit more control here. I want to fire an event, anytime someone makes it to a one minute time on site, a three minute, and a five minute time on site. I feel like if someone spends five whole minutes on our website, they are probably super engaged. Alright, so what you do is you go and create an event inside of Google Tag Manager, and I called my first one web page timer one minute. And then for the trigger, I triggered it to fire at the interval of 60,000 milliseconds. So that equals one minute. So if you want to follow our lead here, you're going to make a three minute one, and that's going to be 180,000 milliseconds, and then a five minute one will be 300,000 milliseconds. Alright, so that's all the math that you're going to have to do here. So again, go follow that YouTube video, we've linked to it down below, it's super easy. And that's gonna get you as many of these page timers as you want to fire. So as you guess, now you have these scroll depth triggers that are firing and you have time on site triggers that are firing and Google Analytics 4 is waiting for these to come in and allowing you to just add them to your report willy nilly. It's great. 7:36 Alright, here's a quick sponsor break, and then we'll dive into setting up conversions and letting you know which reports to use. The LinkedIn Ads Show is proudly brought to you by B2linked.com, the LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment Do you want your return consider booking a discovery call with B2Linked, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years. And our unique scientific approach to ADS management combined with our proprietary tools allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners. To schedule a discovery call just go to B2Linkedlinkedin.com/apply and we'd absolutely love the chance to get to work together. Alright, let's jump back into it. We're going to be setting up conversions. So the way that GA 4 works is everything is an event. Every page view is an event. These scroll depth triggers and these page timers, all of them are events. Conversions or an event. You get the idea here, okay, so all conversions are in GA 4 is just an event that you've told LinkedIn. This is really serious to me, I want to call it a conversion. And that's really easy to do. What you do is you go into the cog, the admin cog inside of GA 4, and underneath property, you click on events. Now you'll see a list of all of the different events that GA 4 is tracking. If you've been following along, you might see here a scroll depth 50%, a scrolled up 70%, a scroll depth 90%, a web page timer for one minute, three minutes, and five minutes. Okay, that's great. Over in the right hand column, you'll see this toggle switch called mark as conversion. So let's say I wanted to mark a five minute page duration and a 90% scroll as a conversion for something that I'm monitoring, I can flip that little toggle switch or I can flip that little toggle switch to on. And now anytime I'm viewing my reports, and it shows conversions, I know I'm tracking one of those things. Or you can keep conversions for when someone fills out a form. This is totally customizable by you. Now, be aware that when you set up an event inside of Google Tag Manager, it's gonna take a little bit for Google Analytics 4 to recognize it and to start calculating data based off of it. So don't be upset if you've set this up inside of Tag Manager, and then you go inside of GA 4 and you don't see it as an event yet, don't worry, it'll happen. Give it a day or two. So if you had already set up conversions in Google Analytics, chances are all of those conversions that you had previously created got automatically added to your new GA 4 property. That happened with all of ours that we had set up, we didn't have to create a single conversion event. But what if you want to create a new conversion event, let's say you just came out with some new landing pages or a new thank you page and you want to create a new event inside of GA for that's pretty easy. We were already here, but click on the cog, the admin cog, and then go down to events under property. And here, you can click the button that says Create Event. Now it's a little bit tricky. This is very technical, the way they have things worded. So I actually had to look up some help for it. So for my event name, this one's easy, I just typed or whatever, like a thank you page. Then down below, you have three boxes, you have a parameter, operator, and a value. For parameter, you put page location. This is for if someone makes it to a thank you page, you want to call them a conversion. So that's a page location, then the operator we did contains, and then the value is what you actually have in your URL. So in this case, we just said any page that contains thank dash you, let's call that as a conversion. And that's nice and easy, you would just hit submit there. And we've now created a conversion event inside of GA 4. Very cool. Now what you do is go down in that list of existing events, go find your new one that you've created, and toggle that switch to mark as conversion. And now all of your reports are going to see that as a conversion. Very cool. Alright, so this is where rubber hits the road. Now we want to start talking about the kinds of reports that you can run and look at an actively managed inside of GA 4 in order to tell what your LinkedIn Ads traffic is doing. There are two ways that you can do this. You can either go into reports and look at the pre made reports and maybe even do some light customizations. Or you can go into the Explore menu and create Universal Analytics used to call a custom report. In full transparency here, what I wanted to do for you is I wanted to go and create an exploration, one of these custom reports that would be really easy for everyone to just be able to import right into their GA 4 accounts and use these right off the bat. I jumped into it though, and suddenly realized how difficult this was and how unhelpful this is going to be. The challenge that I found here is that in any report, whether it's one of the premade reports inside of GA 4, or whether you're creating an exploration, like if you're making a custom report, you're limited to being able to see only one event on the page at the same time. That's actually not true, you can either see all events, or you can filter down to a single event. So what I really want to do is I want to create an exploration, a custom report here, that shows me based off of my ad, or my campaign, how many one minute timers fired, how many three minutes, how many five minute timers fired, how many scrolls got down past 50%, 70%, and 90%, I want to see all of that on one page. Well, here's the big weakness in GTA 4, you can only really have one event on the page at the same time. So as much as I would love to have a single report that would be so easy for everyone to scroll through once and see exactly what their different ads were doing. I ended up giving up and going right back to the old prepackaged reports. The way that I do this is I go to reports in the left hand navigation. And then I click on acquisition under lifecycle and then traffic acquisition. This is the report that is going to tell you about where you're getting traffic from. And when you're advertising, this is the right option, we want to analyze where we're getting our traffic from. So there are a couple graphs at the top of the page. But as I scroll down to the table down below, which is where I'm going to spend most of my time, I noticed that everything that I see here are broad categories like organic social, organic search, direct email, etc. So right at the top in the header, it says session default channel group, I'm going to click down on that. And I want to go to session source/medium. So what this does is it breaks down all of my traffic by the source and the medium all in one column, which is very cool. And I can see source mediums here like Google organic, LinkedIn, organic, LinkedIn, paid, Bing, organic, etc. Now, if you've been listening for a while, we've talked pretty good length about reporting and UTM parameters. I'm a big fan of being able to break down all performance all the way down to the unique ad level. The way we do that is through the UTM content parameter. So every one of our ads, if you look at the UTM content parameter, it identifies the exact ad. And these are all 100% unique. So what I could do is right next to the header there that now says session source/medium, I can click the little down arrow and this is us adding a secondary dimension. And immediately you're on a search box. So I just searched for content and found session manual add content. So this is the UTM content parameter that was set manually by the URL that occurred at the beginning of the session. So now as I scroll down, I can see all of those individual unique UTM content parameters and how they performed during this time period. This is way awesome if you want to analyze any individual ad, but maybe that too much in depth for you. Okay, so you can go back up to where it says session manual ad content, and instead click on that and type in campaign and select session campaign. Okay, so now you're looking at each row, not just being a single ad, but you're looking at it being a campaign. For us, the way that we treat this inside of LinkedIn Ads is the campaign name on LinkedIn is what goes into our UTM campaign variable. So now looking down here, I can see my performance by individual campaign, which the way that we create campaigns describes the audience. It's very cool. I'm trying not to get too geeky out on you here. But this is really, really exciting. Once you have your table looking like you want it, scroll over to the right until you see a column called Event Count. Now, right underneath event count, you'll see all events. And that's tracking every single kind of event that you have set up. But as we've talked about in GA 4 everything is an event. So you'll see these giant numbers in the 1000s or 10s of 1000s. Depending on what you have set up. If I click that down arrow there, I can go and select which event that I want it to filter by. Alright, so let's say I want to filter by scroll 50% depth, now I can go and see which of my campaigns is driving the highest quality traffic because they tend to scroll most of the way down the page. I haven't found a sexier way to do this. So if any of you have, please let us know. And of course, you can always reach out to us at Podcast@B2inked.com. So what I'm going to do is I'm just going to keep coming through and selecting a different event. If I want to go see a scroll at 90% or a webpage timer at three minutes, I can go and select those and analyze my traffic that way. And of course, I'm a huge Excel nerds, I want to export this into Excel as fast as I can. But boy, it's got me wishing that I could see all of this on a single page. So if any of you know how to do it, please do think to reach out. So once I got this to where I wanted it, I clicked on the little pencil to customize the report, I saved it as a report in my library. So I thought, hey, this will help me a little bit to just make sure that I don't have to set all this stuff up again in the future. Well, I came back after the weekend and went and clicked on my report that I'd created and sure enough, it had just all reset back to default. So I had to create it again anyway. I'll chalk this up to one of the weaknesses of it just being GA 4 and still being new. But I do hope this all gets fixed in the future. Alright, so there you have it. This should be everything that you need to make Google Analytics 4 seeing and work for you as a LinkedIn Ads expert. I've got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. Alright here the resources we talked about. First off, there's a simple link to your Google Analytics login. I find every time I go in search for any sort of Google product, finding the login button is really annoying. So go hit this link, and then add this to your bookmarks. Next is the article by datadrivenu.com, all about how to set up scroll depth tracking. So go follow that one. It's excellent. Followed by the YouTube video that helps you set up your time on site tracking. So go follow those literally, we're talking 10 minutes here max, and you can have all these events set up and tracking to your heart's content. No matter where you are on your LinkedIn Ads journey. Come join the LinkedIn Fanatics Community at fanatics.B2inked.com. This is where you're going to find the community of other LinkedIn Ads experts, as well as all four of my courses taking you from beginner to expert with LinkedIn Ads. Plus, if you join the community, as a super fanatic, you'll get to join a weekly call with me where I can give you direct feedback on the campaigns you're running. Plus, if you sign up before August 1, you'll get grandfathered into our lowest pricing ever. So go join immediately and hop in either as a fanatic or a super fanatic and we're excited to see you there. If this is your first time listening to the podcast, make sure to hit that subscribe button. But if this is not your first time listening, if you're a loyal listener, please do go especially to Apple podcasts and rate and review us there. And of course I'd love to shout you out. Alright with any questions, suggestions, or corrections reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week and I'm cheering you on in your LinkedIn Ads initiatives.

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Show Resources Here were the resources we covered in the episode: Pixel Helper for LinkedIn AI for writing ad copy Thomas Veraar on LinkedIn Free LinkedIn Ads Startup Guide Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover or with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Transcript Everything you need to set up and begin optimization of a LinkedIn Ads account in one podcast episode. That's right, you best buckle up, because it's gonna be a wild ride. We're covering the complete startup checklist for LinkedIn Ads on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! Years ago, we launched the LinkedIn Ads startup checklist. At the time, it was a one pager with nine checklist items that we created for the community and we gated it. It was helpful for those that were just getting started advertising on LinkedIn, and just needed a simple resource to get moving. We've kept improving it over time and it's now become an 11 page guide with not just checklist items, but detailed instructions on how to do the things that we recommend. Plus, we went beyond the nine necessary items and scaled it up to 14 that included the non-essentials, but highly recommended steps to getting success on the LinkedIn Ads platform. This guide is currently free and totally ungated. If you go to B2Linked.com/checklist. I think there's a ton of value there and I highly recommend it. So this episode kind of acts like an audio companion to that free guide. But I'll also get to expound quite a bit here and audio in ways that it wouldn't have made sense in the guide, it would have made it too verbose. First in the news, I have a whole bunch of things that have built up over time, so we're gonna cover all of them very quickly. The first is that Thomas Veraar, who's a LinkedIn rep out of Bulgaria, you've heard me mention him on the show before. He reached out after the recruiting episode, and gave our listeners a little bit of a tip. I mentioned that job title plus geography is one of the ways that we like to target for recruiting. And he chimed in and said, especially for recruiters, he loves the fields of study targeting facet. He said that fields of study are far more aligned worldwide than job titles are. And they are pretty general. He said, job titles for the same position can differ by region, which is especially important where he's from in Europe, because regions aren't very large. He said, another reason why I like the field of study for recruiting is because fields of study are added more to LinkedIn profiles than job titles. So even if someone didn't ever update their job, they're usually going to update their field of study. Sometimes he suggests using this as an option, because sometimes people end up working in areas that they didn't study in. But lots of times it lines up and make sense. Of course, it depends on the ICP, but for example, architects, lawyers, engineers, etc, are much easier to target with fields of study. Now, I really like this idea of using fields of study. But I do think we can layer on job function on top as a way of getting the best of both worlds. So we get field of study to make sure we're getting someone who studied what it is we're looking for, but then a job function on top that tells us whether they're doing it right now. So Thomas, thank you again, for taking me up on what I always suggest, which is, let us know give us feedback on the podcast episode. And I'd love to shout you out and share your advice as well. Thomas also mentioned something that I've actually been wondering about for a long time, the concept is when we install the LinkedIn pixel, sometimes it's really complex to know whether or not it was installed properly. And we pretty much have to just wait for retargeting audiences to build or some conversion starting to come through for us to tell whether or not it was set up properly. Sometimes it's pasted right into the code of a website and you can miss some pages. Sometimes it's dropped into a Tag Manager like Google Tag Manager, which is very convenient, but then it's hard to check, because then all of that JavaScript is running at the event layer. And because I'm not a JavaScript programmer, I don't understand where it is. So I found a really cool resource. It's actually a Chrome plugin, and it's called Pixel Helper for LinkedIn. You can see the link in the show notes that will take you right there. But it's basically a Chrome plugin, but it is really basic. It's a Chrome plugin that just tells you whether or not you have the pixel installed properly on any page that you visit. It works only for LinkedIn Ads. And then if you click on it, it will tell you your partner ID that you can very easily match up with the partner ID that's in your insight tag. So it makes it super, super simple. So Thomas Veraar actually reached out and said that he has a manual way that he does this, and I followed along and tried it out and it is really cool. The pixel helper Chrome plugin is a very simple way of doing this, but I thought this was fascinating to see exactly how to do this manually without a plugin. So what he suggested is, when you get to a page that you want to check this on on your website or a client website, you press F 12, and that gets you into the developer options. Then with developer options open, you want to refresh the page on PC that's Ctrl, R or F5. I like f5. But then you go into the network tab that you see there in your developer options, then you'll see a search bar and you want to search for ads.linkedin.com. And sure enough, it's going to show you this PID, it's the same as the partner ID in your LinkedIn insight tag. And what you want to do is you want to look for a status code that starts with a number two, because in webpages, a status code that starts with two means okay, and it loaded. If it starts with anything other than that, generally, there's an error, and it's not working properly. So Thomas, thank you for both resources that you've shared today. This was fantastic. I would highly recommend that everyone out there go follow Thomas Veraar, because he is absolutely one of the great ones. Next, someone at LinkedIn in Europe released a five slide deck, all about LinkedIn Ads, summer seasonality. And what was so interesting for me to see on this was that over the summer, LinkedIn Ads costs tend to drop, which is not what I would expect to happen. I would actually expect that fewer people are at their computers, which then drives costs higher for advertisers. And I would share this deck with you except whoever it was who posted it, didn't make the deck downloadable. I also knew that this was based off of European data. And so it probably wouldn't be valid for everyone who's listening. But certainly those of you who are in Europe, you'll probably appreciate higher click through rates and lower costs throughout all of the summer. Within the last month, I also saw a pop up within campaign manager that let me know that the LinkedIn Audience Network now publishes reports showing you the pages that you appeared on, which is super cool. I think this is a huge stride for the LinkedIn Audience Network to show transparency about where our ads are being shown. And if you follow the LinkedIn Ads page on LinkedIn, on June 7, they released a pulse article. It's just a LinkedIn article that used to be called pulse. And they announced that they're rolling out right now an AI helper for writing ad copy. So many of you may already have this by the time you're hearing it. And so when you go to actually write ad copy, you can have ChatGPT 4 probably because Microsoft is a huge investor in OpenAI that runs ChatGPT. And of course, Microsoft owns LinkedIn. So we're going to benefit from some of these AI plugins. I wanted to quickly highlight a review here on the podcast, this was left by Gareth Evans. He's the Director of Demand Generation at Workiva, based out of the UK. And he said, "Great practical tips, great content with a lot of really useful practical tips that are both explained, well, and actionable." Gareth, I really appreciate you going to leave that review, it helps so much. And please you if you have not left a review yet, but you're a regular listener, please do go and leave us a review. It is by far the best way that you can say thank you for this content. And you get to join the likes the amazing Gareth Evans, who left a killer review already. Alright, with that being said, let's hit it, we're gonna get down to the comprehensive LinkedIn ads startup checklist and guide. Company Page Very first off, the first thing you want to do is make sure that you get access to your company page, because the majority of your LinkedIn Ads actually live on the company page. If you're an in house marketer, you probably want to have super admin access to your company page. But if you're an agency, most likely, you're going to ask for a lower role called sponsored content poster. It's underneath paid media admins. All of your sponsored content, which are your newsfeed ads, and your follower ads that are a dynamic ad. These are all based off of your company page. And then now these new thought leader ads that have come out, they're based off of employees who have claimed your company. So again, it's based off the company page. So someone can give you access to a LinkedIn Ads account and not give you company page access. But all that means is you can boost existing content that the company page has posted. But you can't create new ads, which is obviously lame if you want to create ads. You can actually also give company page access through LinkedIn business manager, but you don't need to, which takes us to our next step which is access to the ads account. Ads Account Now this one can be a little bit different, because if you've ever set up business manager for your ad account, you are stuck with it, you can't divorce your account from business manager. So you'll have to do everything through business manager. But if you haven't already attached your ads account to business manager, great, keep it there because I don't think business manager brings a lot of value. Whoever has admin access to the LinkedIn ads account, what they do is they go to manage access, they go to account settings in the navigation, and then click on manage access. And there they get to add you. Account manager means that you can make any changes in an account. A campaign manager means you can't add or remove people, but you can do everything else. And of course, if you don't already have an ads account or a company page, you can go set those up for free. Set Up Billing The next step, and you will not be able to forget this because there is a red nag banner on every page, as you're setting up the ad account, they will want you to set up your billing. So you have to go in and register a credit card. It's really easy, you just click on the nag banner, it will take you right to a place to enter your credit card. If you're already spending pretty healthily and you have a track record of several months at least of advertising, you can contact LinkedIn and get set up on invoicing rather than an accrual credit card spend. Now the only person who can set up billing is the billing admin on the ads account. So if you're not the billing admin, you'll see the nag banner, but you've just got to go and tell whoever is the billing admin to go and click those links. Install the Insight Tag Alright, like we talked about in the news section about the LinkedIn insight tag, this is step number four in setting up your ad account. You do want to make sure you've installed the Insight tag that does three different things for you and all three are important. Number one, it acts as your conversion tracking so anytime you want to track conversions, this insight tag or pixel is the thing that's doing it. Next, it also creates your website retargeting audiences, which is super valuable. And finally, just the presence of this tag on your website enables LinkedIn to give you what I call LinkedIn analytics. But it's a free website demographics report that shows the business makeup of anyone who comes to visit your website, even if you didn't drive them from LinkedIn Ads. It's a very cool report. And it's totally free. You don't have to spend a dime on LinkedIn Ads. To get to your LinkedIn insight tag, you click on analyze, and then insight tag, and it will let you either generate one there, or it will even send one to a web developer that you want to email it to. LinkedIn suggests pasting this in your website's global footer. And that's all fine and good, but I actually like to load it in the header because that gives me a higher chance of the tag actually firing before someone leaves the page if the page is taking too long to load. Set up conversions Alright, with the LinkedIn insight tag setup, that enables you to start setting up your conversion tracking. Now occasionally, an advertiser will come to me and say, well, we're not tracking conversions, or we won't need to for a while. But I would still set this up ahead of time, even if you're not driving people towards a conversion event yet. And this is for the simple reason of being able to track view through conversions. So set up conversion tracking for any event across your website that you might eventually want to target with a conversion, or just any conversion event that's happening on your website. And then when your other channels, let's say you're running Google search, or Facebook Ads, or SEO, if anyone there ends up converting on your website, but they've also seen your ads, you'll start to see view through conversions tally up inside your ads account. We know that a buyers journey is not linear, they touch so many different channels at so many different times and so when I see view through conversions start to increment up, I know that my cohesive multi channel strategy is working. To create your conversions, it's also under analyze, and you click conversion tracking and set up your conversion events there. I can't overstate this enough. I highly recommend when you set up conversion tracking to ensure that you have a thank you page that you get redirected to whenever anyone fills out a form. Some web developers will push back on this and they'll say it's a bad experience. It's not modern, but I will tell you it is infinitely easier to troubleshoot and set up if you have a separate page that's your thank you page. Otherwise, the web developer is going to have to troubleshoot it when an if when someone clicks on a button, it doesn't fire as a conversion. Simplify your life and make sure that you have a thank you page rather than just firing a conversion based off of someone clicking a button. Consider target audience Alright next here is consider your target audience. Because after all, the reason that we come to LinkedIn and we pay a premium for this traffic is access to this premium audience. But you don't want to waste money. So put some thought into who actually is your ideal buyer? What sorts of companies do they represent? I really like to have a combined targeting where one element is targeting who the person is professionally. And then the other element is what type of company do they represent. So for instance, if I'm going to use job title targeting, maybe I target something like Salesforce administrator, and maybe that gets me the right person. But then it's still important to understand what type of company I'm going after. So for this, I might also layer on what industry the company is in, or what size it is, or maybe even company names, if you're going to do an account based marketing approach. By putting serious thought and research into who your ideal buyer is, your targeting is going to be a lot more effective. Set up campaigns the right way Next is when you actually go to set up your campaigns, setting them up the right way. We talked about this a little bit in Episode 100. But here are the basic procedures for creating a new campaign that you absolutely need to pay attention to. First off, as you create your first campaign, it will ask you to select an objective, you can really start here with whatever makes sense, but I highly recommend website visits if you're trying to send traffic to your landing page. And lead generation if you have a gated type of asset, or you're just trying to get someone to fill out a form that isn't on the landing page. The others you can kind of test into after that. After you do the targeting portion, you'll see a little checkbox that's usually checked for you, and it's called nnable audience expansion. I highly recommend always uncheck that box. We have not yet found a case where audience expansion was actually good for an account. It's usually very, very bad. I tell people, it's the COVID-19 Delta variant of LinkedIn Ads. Next, if you choose one of the ad formats, that is in the newsfeed, LinkedIn will automatically have you in a placement called LinkedIn Audience Network. There could be some use here later on as you test into it, but I would highly recommend avoid using this when you're very first starting, it tends to generate traffic that is much lower in quality than if you were getting them right from LinkedIn. So probably stay away from that one to begin with. Next, as you keep scrolling down the page, you'll get to the bidding and budgeting section. And this one is really important. The default bidding method that LinkedIn sticks you on is called maximum delivery. And it is the most expensive way to pay for LinkedIn traffic 90% of the time, the option that you want to start out with is manual bidding, and it's hidden, you have to click on show additional options, then click on manual CPC bidding. And this is going to allow you to set a bid and say LinkedIn, I'm not going to pay more than this amount anytime someone clicks on my ad. And LinkedIn is going to give you a crazy range that it recommends, it might say something like your competitors are bidding between $20 and $70. For this traffic. If you're just getting started and you have a low budget, don't listen to those at all, you can bid significantly lower than what LinkedIn is recommending, because the worst thing that can happen to you, if you bid too low, is you just won't get traffic and impressions. And you have to come in the next day and maybe incrementally increase your bid a little bit until it does start spending. If you do leave it on maximum delivery, you'll likely end up paying, depending on how well your ads perform, somewhere between about $20 to $50 per click, which is insane. You really shouldn't have to pay more than like 10 bucks a click, and that speaking specifically for targeting the US. Other areas of the world are significantly cheaper. And then finally, at the end of your campaign creation process, there will be an option to add a conversion to that campaign. And there's just no downside that I've found to attaching every possible conversion to every possible campaign. So don't get stuck here. Don't feel like you're out of your depth here. All right, here's a quick sponsor break and then we'll dive right back into considering your offer. 19:27 The LinkedIn Ads Show is proudly brought to you by B2Linked.com. The LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment. Do you want to return on it? Consider booking a discovery call with B2Linked, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years and our unique scientific approach to ads management, combined with our proprietary tools, allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other in house agency or digital ads hire can. Plus, we're official LinkedIn partners. Just navigate on over to B2Linked.com/apply and we'd absolutely love the chance to chat with you about your campaigns. Consider your offer Alright, let's jump back into your offer. So before you start running your ads, you really need to understand what it is that you're offering your audience in exchange for their attention. 95% of the time, a cold audience, which means someone who's never heard of you before, they're not willing to convert on something like a demo request, or talk to sales or buy something until they've been warmed up. So as part of this warming, we highly recommend launching an offer that teaches your audience something new, solves a major pain point, helps them do their jobs better in some way. We'd recommend doing this through ungated assets and content. Things that really have next to no friction, and just provide a lot of benefit. Free assets like ebooks, webinars, podcasts, online communities, etc. These all provide a ton of value and we'll get people really appreciating you and keeping you top of mind. Craft your message Next, once you understand what it is you're offering someone, the obvious next step is to start writing and crafting your message of what they're going to get out of it. You obviously want to identify what sort of struggles your audience has an offer significant solutions to those problems. And don't be afraid to issue a strong and clear call to action. And we highly recommend running two ads per campaign so that you can AB test and learn over time what people prefer, versus what they don't prefer. Gather imagery for your ads After you've crafted your message, the next step is to get imagery, visuals for your ads. And this is so important to tell you, your imagery is not meant to convert. So often I see advertisers who try to cram way too much into their image. They think, oh, this is what's getting their attention, so I have to jam a whole bunch of explanatory text in here. Oh, and I gotta get my logo and a button and a subtitle and their image just ends up looking so cluttered. Instead, I would highly recommend that your imagery follows the billboard rule. If you've ever bought billboard media, billboard companies will tell you don't put more than seven words on your billboard, because that's about what people can get just at a glance as they're driving without having to take their eyes off of the road. The same thing goes for LinkedIn Ads, keep your imagery very simple, because its whole job is just to get people to stop scrolling. We call this a thumb stopper. Your ad copy is going to do the converting and the convincing and the solving problems, but your imagery, its whole job is just to get someone's attention so that they'll read your ad copy. Now because LinkedIn is color palette is very blues, grays and whites, you want your imagery to really stand out. So if you look at a color wheel, this is what designers use, opposite of blue is orange. So it's helpful to include pops of orange, reds, greens, purples, anything that's going to help stand out against that blue and get attention. We find that imagery on LinkedIn that is square tends to perform much better than about any other dimensions. So in sponsored content, if you're going to do like a single image ad, we'd recommend 1200 by 1200 square. Launch your ads So now as a recap, you've created the account or you've gotten access to it, you have access to the company page, you've set up the insight tag and conversion tracking so you're all ready to go there. Now you've identified your audience, decided on an offer, and now you've crafted messaging and imagery to help support that. You are ready to launch your ads. LinkedIn makes it really easy as you're going through the campaign creation process to put you right on the spot where you can start actually creating the ads and then launch them so you won't need any extra help for me on this. That being said, I'm going to walk you through the next few steps that like I mentioned at the beginning are optional, but highly recommended. Plan a holistic LinkedIn Ads strategy full funnel Point number 12 here is called plan a holistic LinkedIn Ads strategy. And like we've already talked about, if this is someone's first time hearing about your company, it's highly unlikely that they want to buy your high ticket product or service just after seeing one or maybe two ads from you. So you'll need to plan this holistic strategy and make sure that you're providing value all along the way and walking this cold traffic through your sales process until they become warm, and eventually hot leads for you. What this means is you'll want to specifically think about the kinds of offers that are useful to someone who doesn't yet know you, like you, or trust you yet. I really like video content for helping people get to know me and like me, because it's totally possible for someone to read like five of my guides, but still not feel like they know me like me or trust me. Whereas if you watch a two minute video of me talking and sharing something of value, maybe you're already knowing me, liking me, and trusting me just from that. The same thing is gonna go for your audience. I also really like subscribable content as a way of getting people to know me, like me, and trust me, because it takes the same amount of work to get you to go and listen to a podcast and subscribe to it as it does to get you to go and download a guide. Well, the guide is a one hit. Once you're done reading the guide, you're kind of done with me. But if you come and listen to this podcast, you're now hearing me in your ears every week. And it sounds strange, but it builds a relationship with your prospect to where by the time they reach out to you, they feel like they already know you, you have a friendship. So content like newsletters, like weekly live streams, podcasts, a YouTube channel, all of these are subscribable and get you multiple shots on goal with your prospect getting to know you. Create matched audiences But of course, when you get someone introduced to your brand, now you need to follow up. And this is something called retargeting. On LinkedIn, we create retargeting through something that LinkedIn calls matched audiences. Inside your LinkedIn Ads account, if you go to plan in your navigation, and then go to audiences, then you can click create audience and LinkedIn will show you the bevy of options of all the different kinds of retargeting audiences that it can create. So think of it this way, your very first set of ads where you're just being helpful, and getting people to know you and hear of you, that's your audience have cold traffic, and then based off of them taking action on whatever your ads are asking them to do, you can graduate them to the next level of retargeting, and there's no limit to the number of layers that you can push people through. But just realize that every retargeting audience needs at least 300 people, even to serve. So I would recommend right at first, create more of like a two or a three step funnel, where they interact with your cold ads, and then you graduate them to a warm, and then graduate them to a hot. And the way that graduation works, when you create a retargeting audience, you can then exclude that retargeting audience from your original cold audience. And that makes it so once someone interacts with that level of ads, let's say your cold ads,, they now get removed from that audience and now they only qualify to be shown your ads at the, let's say, middle of funnel level. And this is how you create sequences. It's how you can walk people from the top of the funnel down to the bottom of the funnel, and to create a demand generating machine. Optimize and scale My very last tip here is optimizing and scaling because once your ads are live, you never know what your audience is going to like or what they're not going to like until you've actually tested it. So you've launched these ads, and you watch the progress as it happens. If something's not working, you can pause it, you can shut it off, or you can even bid it down so you're making LinkedIn less incentivized to show that. And the things that are working well, you can bid them up and give them more budget and do more of those things. Really, at this point, the world is your oyster, and you're about to learn a lot about who your audience is and what they like, while at the same time you're generating leads. It's a beautiful thing. And it does take work and it does take attention. And quite honestly, that's why we have a job here at B2Linked because we do all this for you. When you're just barely getting started on an ad channel, there are so many moving parts. And quite honestly, that learning phase is so expensive. Working with someone like us who have already mastered that learning curve, we can get you right to an optimized campaign of LinkedIn Ads. Who knows it could be up your alley. If you're in that situation, reach out to us at B2Linked.com/apply. Alright, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. Like we mentioned in the news section, there's a link to the Pixel Helper Chrome extension that will help you understand whether your LinkedIn insight tag is installed properly or not. You'll also see a link to the pulse article from LinkedIn Ads where they introduced the new AI tool for helping you write ad copy, which I think is really cool. I do highly recommend that you go and download this checklist and guide that we went over today because then you don't have to listen to me and hit pause and then rewind, just in case you missed something. You'll have the whole checklist ready to go. And like we just announced on Episode 100, we just recently launched the LinkedIn Ads Fanatics Community, where you get access to our four courses that take you from absolute beginner to expert level LinkedIn Ads professional. And if you're listening to this within the first month, chances are you still have access to the founding members discount. You get grandfathered into the very lowest rate that this will ever be at either $59 a month for access to the community and courses, or $259 a month to be part of the super fanatics where you get to hop on a weekly call with me. If this is your first time listening, hit that subscribe button so you keep hearing content like this in the future. But if this is not your first episode, please do go and rate and review the podcast especially on Apple podcasts. It is by far the best way that you can say thank you for us constantly coming out with this great content every week, if I don't say so myself. With any questions, suggestions, or corrections on what we've talked about, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. I'm cheering you on in your LinkedIn Ads initiatives.

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In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta. To watch this training, go to: https://youtu.be/9P4RHoPeOBU

Hello Happy Site Owners and Webmasters! Tips this week include: The last of the Google Tag Manager and Optin Click tracking tutorials are finished in GA4 course!!!! The GA4 affiliate program is opening, and a request for testimonials has been sent Updates to the DIY SEO course and workshop order Yoast SEO has a totally new User Interface coming in today's update Thrive has been acquired by WPBeginner A post on how beauty bloggers make money that all bloggers need to read Advice on building an online course that you need to read before you do it Amazon Influencer program limits what they will pay commission on Google may boost posts that have more than just an Amazon affiliate link YouTube's new Terms of Service revenue modules are rolling out See graphs of just how fast AI is moving and monetizing The Pro version of ChatGPT has been released More free AI tools are on the way Google Will launch 20 new AI products this year A great example of using ChatGPT for research and ideas Why you must pay attention to the AI tool license Artists are suing AI image tools for using their work as the seed Meta signs a deal with ShutterStock to train its AI with pro images Listen to the Podcast BlogAid Happenings This past week I have been on fire making new tutorials for BlogAid courses and watching tutorials to learn new things, mainly AI related for both BlogAid and my other projects. The AI landscape moves like high-water rapids and it's a LOT to keep up with. But, it will directly impact the way you use it, and how I'll be using it in courses to teach you how to make the most of it. So, I intend to keep Tips Tuesday what it has always been - a way for you to stay way ahead of the curves. And right now, that's going to include a bunch of AI news in the mix. BlogAid Course Happenings Ultimate GA4 Course for Bloggers Tutorials are Finished!! Woot!!!! I did a super happy dance on Saturday when I uploaded the last 10 of the Ultimate GA4 Course for Bloggers tutorials!!! They were all on how to track your optin clicks, including what page those clicks were on. And, they include using Tag Manager to do it. GA4 Course Affiliate Program Opening This past week I also touched base with past affiliates of BlogAid courses to invite them to be an affiliate of the GA4 course. And we're now lining up webinars for their peeps so they can see the power of GA4 and all you can do with it, including how easy it is to make custom reports that mimic the important data you're used to seeing in Universal Analytics. Over the next weeks I'll be inviting course members to join the affiliate program too. Request for GA4 Course Testimonials I'm so delighted by all of the kind words y'all have expressed to me privately about how much you are enjoying the GA4 course. Yesterday I sent out invitations to share your testimonials about the course with details on what to send in. So, look for that email if you're already in the course. And thank you so much for taking a couple of minutes to reply. It means so much to me and to the success of the course in helping as many bloggers as we can make the switch to GA4 easily. DIY SEO Course Tutorial Updates This past week I also began the process of revamping the tutorials in the DIY SEO course before we get started with our Quick Checks and Workshops. The Google Connections section has been revamped with the removal of the Google Analytics connection tutorials, as they were for Universal Analytics, and nobody needs to connect to that anymore. All of the Yoast SEO tutorials have also been updated. And I only had one new one to make for the changes to the Integrations section so far. But, the big UI revamp is scheduled to launch today, so I'll need to revisit those tutorials and see what changed with the look and layout and language. In a moment you'll hear about a major change with ChatG...

Las técnicas de Upselling y Cross-Selling son muy recurrentes para poder aumentar los ingresos de una venta, pero para que estas técnicas sean efectivas, es de suma importancia no olvidar una parte fundamental: la satisfacción del cliente. Para no fallar en el intento, en este episodio contamos con el conocimiento de Mauro Lucas Chius, que es especialista en e-Commerce y marketing digital. Actualmente es dueño de la Agencia de Marketing Estudios Media, que ayuda a comercios y empresas a obtener nuevos clientes y promocionar sus productos o servicios en internet. “El Cross-Selling son ventas cruzadas. Se basa en ofrecer productos complementarios al producto base que se está llevando”, explica Mauro, y enseña que “el Upselling es cuando haces que la venta eleve la propuesta al consumidor y lleve un producto de mayor calidad y valor más alto”. Se le debe convencer al cliente de que las propuestas de otros productos o servicios adicionales son para su beneficio, sin que se note demasiado el interés por vender, logrando otro de los objetivos de cualquier negocio: captar y fidelizar clientes. “Cuando vamos a desarrollar estas estrategia, primero vamos a conocer al público, porque el producto que vamos a ofrecer tanto para complementar como para elevar la propuesta tiene que solventar las necesidades del cliente. No es que ofrecemos productos simplemente por hacerlo”, aclara nuestro invitado. Lograr hacer estas estrategias no siempre depende de nosotros, ya que algunas plataformas no nos dan la libertad de implementarlas, pero si somos los dueños de la tienda, vale la pena tenerlas en cuenta para crecer nuestras ventas. “Una buena experiencia hace que el cliente te vuelva a comprar y eso vale muchísimo, porque un cliente que ya te compró es más fácil retenerlo”, destaca Mauro. Para el caso de los emprendedores que sólo cuentan con un tipo de producto, estas estrategias pueden no ser convenientes, porque “no tenemos más productos para ofrecer y tenemos que ser más creativos y realzar el valor con otra estrategia, como envíos gratis, servicios posventa, mejorar la atención, etc.”, recalca nuestro especialista. Por otro lado, vamos a necesitar de tecnología y una parte técnica que permitan el desarrollo del Upselling y Cross-Selling. “Dependemos de que la página que usemos nos autorice a hacer este tipo de estrategias, sino estaremos muy limitados para llevarlas adelante. Sobre lo técnico, como dueño de negocio, tengo que tener conocimiento o contratar un experto en estas estrategias”, comenta Mauro.  Para saber si el método que elegimos está funcionando o no, siempre está la recopilación de datos a través de herramientas de medición. “Uso mucho Google Analytics, que nos ayuda a medir estas estrategias mediante métricas, y Tag Manager, con la que creamos eventos, hacemos seguimiento a los botones, al carrito, al check out, a las páginas, etc., y ahí podemos medir todo el flujo de tráfico”, expone nuestro especialista que, en su caso, recopila datos “de uno a tres meses, dependiendo del tráfico que tenga el sitio web”. “En un mes ya puede haber un incremento de las ventas si está bien trabajado”, afirma. Un tip que nos da Mauro es “no abusar de estas estrategias”, “porque si continuamente estamos ofreciendo más productos, producimos el efecto contrario y resta valor porque en cada paso queremos venderle otro producto al cliente”. “Hay que trabajarlo equitativamente. Yo lo uso en productos ‘estrella' o que se relacionan mucho a la actividad o al producto principal, o lo hago en los productos que tienen mucha salida”, cuenta. Y finalmente, Mauro aconseja que “en las ventas cruzadas, los productos complementarios no tienen que superar el valor del producto principal, sino que deben rondar entre el 25 y el 30 por ciento para que el comprador lo tome como una inversión más que como un gasto”. Página web: estudiosmedia.com.ar Instagram: @maurochius

Jörg zeigt dir auf, was leider zwischen Agenturen und Unternehmen oftmals nicht optimal läuft. Und was dies für Fallstricke für dich bürgen kann.

Bonjour à tous! Dans cet épisode de bannouze le podcast du marketing digital on va parler Tracking, plan de taggage, TMS bref les outils pour mesurer et analyser les performances de son site web. J'ai la chance de m'entretenir avec Romain Trublard de trackanalyse.com. Au sommaire de l'épisode « Le tracking, plan de taggage, Tag Manager vous allez tout comprendre » : C'est quoi le tracking ? L'impact de la fin des cookies Tiers, ITP, l'interdiction de GA par la CNIL Les erreurs les plus courantes Une petite méthodologie pour bien se lancer Voici les ressources citées dans le podcast : – Le blog d'Analytics Mania et la chaîne Youtube – Le blog de Measure School et la chaîne Youtube – Le blog de Simo Ahava

Früher war es so schön einfach, ein neues Tag zu verbauen: Etwas JavaScript auf alle Seiten und fertig im schlimmsten, ein paar Schritte im Tag Manager und etwas Abstimmung im komplexesten Fall. Das ist freilich heute anders und wir reden über die Schritte, die heute zu einem Tag Deployment Prozess gehören (sollten).

Früher war es so schön einfach, ein neues Tag zu verbauen: Etwas JavaScript auf alle Seiten und fertig im schlimmsten, ein paar Schritte im Tag Manager und etwas Abstimmung im komplexesten Fall. Das ist freilich heute anders und wir reden über die Schritte, die heute zu einem Tag Deployment Prozess gehören (sollten).

TikTok mit Audience Insight, Pinterest mit vielen Werbeformaten, goodbye Similar Audiences bei Google, Meta Conversions API per Tag Manager integrieren und die Inhalte eines klassischen Facebook Feeds.

 Discover how measuring your marketing results leads to better business growth, profit, and reach Understand why following a bunch of trends is a big mistake for your marketing Find out why cheap data and clicks will never guarantee you a rich outcome and revenue Resources/Links: Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com Summary Have you been investing on cheap data that you just end up not getting the results you want? Do you want to maximize your marketing by learning how to measure your marketing results? Marketing isn't all about investing in different ads and strategies, it's also about gathering the data and understanding it– which platform gets you the most views, what time is the best time to post, and so on. Andy Janaitis is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. Find out how Andy stopped following trends and started adding value into your brand through the perfect marketing strategy and measuring your marketing results. Check out these episode highlights: 01:21 – Andy's ideal client: My company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. 02:08 – The problem he helps solve: The problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. 03:15 – The symptoms of the problem: The number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, “hey, what's your cost per acquisition?” Or “If you're selling a product, what's your return on ad spend?” 04:25 – Clients' common mistakes before consulting Andy: The first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook 06:17 – Andy's Valuable Free Action (VFA): The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. 06:51 – Andy's Valuable Free Resource (VFR): Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com 07:27 – Q: Do I need to upgrade to GA 4? A: Yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. Tweetable Takeaways from this Episode: “Get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening.” -Andy JanaitisClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland joined today by Andy Janaitis. Andy, good day. Sir, a very warm welcome. Where are you hanging out? Andy Janaitis 00:21 I'm in Ellicott City. It's a suburb just outside of Baltimore, Maryland. Tom Poland 00:26 Baltimore. Alright, so what's the big sports team there that everyone supports? Andy Janaitis 00:31 We've got the Ravens and the Orioles. The Ravens are football and Orioles are baseball. Myself, I'm from the Northeast originally, though, so I've got other teams. I have kind of displaced fan syndrome down here. Tom Poland 00:42 Split loyalties. So, if the two teams are fighting each other, one of them's going to win. So that's a plus. Okay, folks. Andy is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. And, folks, that's often the thing that people miss. If you can't measure it, you can't manage it. And so, if you can't manage it, then you can't respond and change and get increasing revenue. So, the measurement is so critical. And that brings us to the subject of this interview, which is, “How to Measure Your Marketing Results”. Andy, our seven minutes is going to start now, sir. Question number one, who's your ideal client? Andy Janaitis 01:21 Awesome. Yeah. So, our bread and butter, my company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. But through that work, as you mentioned, the biggest thing is making sure that we're tracking customer behavior once they hit the site. So, to that end, we also work with a number of companies that are either looking for sales, looking for lead gen, getting form fills, that type of thing. And then we also work in a white label capacity for agencies trying to help these people. So ultimately, anybody running digital marketing, and especially those who may be a little confused as to what their results are, and what's happening once they're getting people onto the page. Tom Poland 02:02 Okay, thank you for that. We've got six and a quarter minutes left. How would you define the problem that you solve for your clients? Andy Janaitis 02:08 So, the problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. But it's kind of all for naught. If you're sending people a page, and then you don't know what's happening there, there's no way to tell, is it really profitable? What's working? What are people doing once they get there? And are they filling out the form that you want them to fill out or buying the product you want them to buy? Tom Poland 02:40 So, would it be fair to say it's, you know, people throwing a lot of money, perhaps at ads and pay per click, but not really knowing what the buyer behavior is, if they get to the page, once they get to the page? Andy Janaitis 02:51 That's really the core issue, just kind of living in the dark, not knowing what is working? And ultimately, what's profitable. Tom Poland 02:58 You're getting visibility for that. Thank you for that. So, question three and we've got five minutes left, what would you say are the typical symptoms? Now, when I'm talking about symptoms here, this is of someone, before they become a client of yours, what's going on with their advertising or their business, that would kind of give them a heads up to go, “I should be speaking with Andy”? Andy Janaitis 03:15 Definitely. So, the number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, “hey, what's your cost per acquisition?” Or “If you're selling a product, what's your return on ad spend?” You know, “What's the revenue you're driving for every ad dollar?” And if somebody doesn't know the answer to that, that's the first red flag, the first symptom for me. So oftentimes, people will come and say, “Hey, you know, I see different numbers in Shopify, and HubSpot and Google Analytics, and I don't know what to trust. I don't know, you know, what's right. It's something mobile counting.” That's another one of the big symptoms. And then I think more broadly, we often hear people say, “Hey, I've run Facebook, or Instagram or Google ads in the past, and it just never really worked for me”, but they can't really articulate why that was, or how they knew it wasn't working for them, or really, what KPI would have indicated that it was working for them. So yeah, those are some of the main symptoms we're seeing. Tom Poland 04:09 Thank you for that. So, we've got people spending money on advertising. They're doing the right thing. They're getting out to the marketplace and not being passive. Four minutes left, what would you say are some of the major mistakes that people make with advertising before they find your solution? Andy Janaitis 04:25 Definitely. So, the first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook. The issues there when you're, one, not be able to manage it, as you mentioned, not able to see, you know, what's working, and what's not, but then even bigger than that, all of these platforms run on automated bidding these days. So, if you're not feeding that data back in, you're not going to be getting any better and getting better results. Another common mistake is focusing on things like Cost Per Click, CPC or Click Through Rate, CTR, as opposed to cost per acquisition or ROAs that are, you know, really getting to the core of what you're trying to get done, and what you're trying to get towards. You might- Tom Poland 05:13 Some of the bottom line is, are we making money here? But if we're focusing on cost per click, it hasn't answered the whole question, I suppose. Is that right? Andy Janaitis 05:22 Exactly, you might be getting some really, really cheap data or really, really cheap traffic to your site. But if nobody's buying, then, hey, it's not helpful that you got a bunch of cheap clicks. Tom Poland 05:32 Well, what has been helpful, as you mentioned, buyer behavior. That was one thing I picked up. You mentioned, feeding the data back to the platforms. And now you've mentioned how important it is to find out whether this thing is working at a big picture level, not just a matter of the small picture level. Thank you for that. Anything else you want to add to the mistakes list without depressing people before we move on? Andy Janaitis 05:57 I think the other big thing, just following a bunch of trends jumping on, “Hey, I know I need to be running this channel” and running it but not really measuring results and understanding why you're doing it. Tom Poland 06:05 Chasing another squirrel. Thank you for that. Let's flip it! We've got two minutes left. Three questions to go. One valuable free action. What I'm after here, just a top tip, that's not going to solve the whole problem, but it might start something like- Andy Janaitis 06:17 The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. It's going to give you pageviews, that type of thing. And if you do have that, use Tag Manager. It's another free Google tool that you can install and start tracking button clicks, form fills, that type of thing. Tom Poland 06:40 Google Analytics, thank you. Let's go to question six, a valuable free resource. Give people a URL where they can go to and find out more about what you do, and maybe pick up some free cool stuff as well. Andy Janaitis 06:51 Definitely. So, I drive everybody to the homepage, that's PPCpitbulls.com, and there you'll find a number of free resources. We actually have a digital marketing maturity roadmap. That's a quick guide that you can download and it will help you tell if you're running paid ads. And you can also book a free strategy session with me where we'll go over some of your needs and kind of figure out what your best next step is. Tom Poland 07:13 Great idea. So, folks, that's PPC, Pay Per Click, PPCpitbulls, as in the dog, plural, dot com, PPCpitbulls.com. Thank you for that, sir. 40 seconds left. Question seven, what's the one question I should have asked you but didn't? Andy Janaitis 07:27 So, one thing in this area that we're hearing a lot of, people are saying, “Hey, do I need to upgrade to GA 4?” So that's the newest version of Google Analytics. Maybe you've been running analytics for a while. Google's making a lot of noise about this new version. The answer is yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. July 23 2023, I should say. So, year over year data won't be available come July 2023, if you're not installing it now. So that would be my big tip. Get that going! Tom Poland 07:59 So much value in that interview. Thank you, Andy. Folks, you want to listen to this one again, because there are some absolute gold nuggets in there! Andy Janaitis, thank you so much for your time. Andy Janaitis 08:08 Awesome. Thank you, Tom. Tom Poland 08:10 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

W drugim odcinku „Cudne rozmowy o marketingu” porozmawiamy z naszym gościem na temat Consent Mode, czyli trybie uzyskiwania zgody. Wejście w życie przepisów związanych z ochroną prywatności użytkownika oraz przetwarzaniu danych osobowych wymagało reakcji świata digital marketingu i nie tylko. Co za tym idzie, zmienił się również sposób zbierania cookies, które dostarczają nam niezbędne dane o użytkownikach do procesów marketingowych. Rozwiązaniem jest Consent Mode, który pozwala użytkownikom zdecydować o wykorzystywaniu plików cookies. Podczas audycji dowiesz się wielu praktycznych rzeczy, takich jak: ✔️ Czym jest Consent Mode i czy jego wdrożenie jest obowiązkowe? ✔️ Do kiedy trzeba wdrożyć Consent Mode? ✔️ Jakie kary czekają osoby, które nie wdrożą Consent Mode? ✔️ Jakie plusy wdrożenia Consent Mode? ✔️ Jak wygląda proces wdrażania i z jakich narzędzi warto korzystać? ✔️ Jak wdrażamy Consent Mode w Cube Group?

Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold, and brands find BeReal a surprisingly inhospitable place.If you like Today in Digital Marketing, you'll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.  ✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed ✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form

In this week's episode of the podcast, Sarah chats with Brenda about burnout, including warning signs and how to avoid it.About Brenda:Brenda Malone Highly driven and results-oriented Senior SEO Technical Strategist with over five-years of career experience in a large, fast-paced Agencies. Extensive experience with Google's Search Console, Analytics, and Tag Manager platforms, responsible for the technical SEO fulfillment, technical audits and migrations, reporting and information analysis and recommendations for SMBs and large enterprise and ecommerce sites. • Able to analyze technical SEO issues • Skilled in actionable Technical SEO Audits • Lead site migrations from an SEO lens • Setup of on-site APIs, Tags and/or plugins • Extensive Core Web Vitals experience • Skilled in manual Schema development/implementation https://www.linkedin.com/in/brendaleemalone/ @_brendamalone Where to find Brenda:@_brendamalone on Twitter About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeAwareness | FutureproofStretchly - The break time reminder appWorkplace Burnout Survey - Deloitte's external survey explores the drivers and impact of prolonged, unmanageable stress that may lead to employee burnout.Burnout - Mental Health UK - In 2019, 'burnout' was recognised by the World Health Organisation (WHO) as an ‘occupational phenomenon'. As lockdowns have drastically affected our work-life balance and working environments, we've conducted regular research to ascertain the public's perceptions of burnout and the contributing factors, considering the pandemic.Subscribe so you never miss an episode: Listen to The SEO Mindset Podcast...

Imagine if there was a way to strategically find your websites customers based on the pages they visited and the actions they took on your website, well there is!  It's called retargeting through pixel traffic.  Facebook has the "Pixel" and Google has "Tag Manager". For more information on us and how we could help transform the marketing for your indepdenent restaurant, CLICK BELOW. www.americasbestrestaurants.com

Year end reporting   I spent the entire day gathering facts, figures and screen shots for the 2017 Annual Report.  It's usually spring before it's done because of the finance section, but I think I've gotten my part closer to done, earlier in the year than ever before.   Deep sigh...   Some of the things I learned about last year are really distressing.  This email to Howie was hard to send, because I am embarrassed at how poorly I did with the Facebook and Amazon ads:   I spent most of the day going over ad spend in both Amazon and Facebook and comparing that to online sales in Shopify.   Amazon only lets me go back 60 days, so I made a note to check every month and save it.  The figures below don't include anything I spent on Amazon ads before Nov. 1, but I don't think it was much, as I was just starting to dabble in it.   The Facebook one isn't exactly on point because a lot of the ad spend was for things like voting contests, or to promote a message, but I didn't try to sort it because sometimes those ads actually resulted in sales too.   Over all in both FB and Amazon I lost money running ads ($81,891.65 spent)  vs profit.  Gross sales were $113,566.49  According to Shopify there was only a 2% increase in online sales this year despite all the ads.   For now, I've cut the ad spend in both locations in half, but will reduce it further once I have time to drill down further into those campaigns, to see if there are any worth keeping.   Then there was my letter to Ysabel, asking how it could possibly be that our web site is dropping in visitors and ranking:   It looks like our website visits are VERY low, but I can't tell which of these sites is really BigCatRescue.org   We have always had more than 3.5 million visitors a year and this does not reflect that:   Can you tell me how many visitors we had in 2017 and separately how many in 2016?   Ysabel's answer was even more unsettling:   Hi Carole,   It took me a while to retrieve the data, but after summarizing analytics reports, we had 2.12 million users in 2016 and 220,000 total users recorded for 2017. In 2017, we had numerous problems with SSL and a lot of user activity were most likely not tracked properly. I only started refining user tracking via secured version of our site last October, and from October to December we got 180,000 users.   In every other aspect the sanctuary has improved on last year.  More social engagement, more overall sales (both in the store and online), more media attention, more wins for cats around the world and for the first time since I began tracking such things in the 90s, there were no people mauled or killed by big cats in the U.S. last year.  All of the U.S. escapes were servals, one bobcat and one jaguar from a zoo.  Overall a great year; I'm just not accustomed to my own failures.   Later I looked into Flywheel's backend (our host) to discover our website has had over 4 million visitors, so I told Ysabel there just has to be an issue with Google Analytic's connection to the site.  This is what she reported:   Hi Carole,   Further digging and cross checking with our log files at Flywheel and I noted the following are the major reasons our google analytics figures were inconsistent with the raw data:   1- Sometime April when we were working on adding Tags to our calls to action (you hired a media company to promote the Public Safety Act), our theme files were slightly changed, specifically the analytics tracking code was removed from the header files. I had this flagged in my notes that time, with the comment that it must have been done because of redundancy with the Google Tag Manager. I forgot about this since. After having gone through my Analytics course, I know now that the Tag Manager only tracks the particular events it is attached to (such as whether people sign up or click the Call to Action button, or watch a video). When I was double checking our files and saw this inconsistency, I added the tracking code to the headers of our theme files again. I checked Analytics and saw it picked up a lot more users than previous snapshots so I think we should be seeing a more consistent input on traffic now from Google.   2- We had numerous problems getting SSL to work properly, and since our Analytics was pegged on the secured version of the site, it would have shown lower figures for the times SSL wasn't working right.   I will be closely monitoring developments on this end now.   regards, Ysabel   Hi, I'm Carole Baskin and I've been writing my story since I was able to write, but when the media goes to share it, they only choose the parts that fit their idea of what will generate views.  These are my views and opinions. If I'm going to share my story, it should be the whole story.  The titles are the dates things happened. If you have any interest in who I really am please start at the beginning of this playlist: http://savethecats.org/   I know there will be people who take things out of context and try to use them to validate their own misconception, but you have access to the whole story.  My hope is that others will recognize themselves in my words and have the strength to do what is right for themselves and our shared planet.     You can help feed the cats at no cost to you using Amazon Smile! Visit BigCatRescue.org/Amazon-smile   You can see photos, videos and more, updated daily at BigCatRescue.org   Check out our main channel at YouTube.com/BigCatRescue   Music (if any) from Epidemic Sound (http://www.epidemicsound.com) This video is for entertainment purposes only and is my opinion.  Closing graphic with permission from https://youtu.be/F_AtgWMfwrk

Deze podcast is ook beschikbaar op Spotify, Apple Podcasts, Stitcher en Google Podcasts In deze aflevering bespreken Dries en Alexis de kracht van Google in het commerce proces. Welke rol speelt Google tussen de grote commerce spelers en andere big-tech bedrijven? Is Google echt zo machtig of overschatten we hen? Laat ons weten wat je denkt! Moet je nog wel investeren in Google Ads nu dat de organische zoekresultaten niet meer boven de vouw zichtbaar zijn? Hoe zit het met andere Google tools zoals Analytics en Tag Manager? Luister deze aflevering en discussieer mee op onze website. Show Notes op onze website: https://ecommercelessen.com Volg onze Linkedin pagina: https://www.linkedin.com/company/ecommerce-lessen Op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen

Das Tracking mit Google Universal Analytics wird am 1. Juli 2023 eingestellt. Warum Du jetzt schon handeln solltest, bespreche ich mit Analytics-Expertin Maria-Lena Matysik im #SEODRIVEN Podcast. Denn wenn Du Google Analytics weiterhin nutzen willst, musst Du auf GA4 umsteigen. Marie-Lena erklärt, warum die Umstellung von Universal Analytics auf Google Analytics 4 nicht ohne Planung funktioniert. Dabei geht sie auf die Vorteile und Neuerungen durch den Wechsel ein. Zu guter Letzt sprechen wir auch über mögliche Alternativen zu Google Analytics. Das sollte keine Websitebetreiber verpassen!

Plugins SEO para WordPress Sigue aprendiendo escuchando todos mis podcasts: https://borjagiron.com/podcasts/Instalar solo uno de estos 3 plugins que optimizan los principales de ajustes de metadatos:- Yoast SEO (Plan gratis suficiente. Plan de pago 99€/año para una web. Se integra con Semrush. No monitoriza palabras)- Rank Math (La versión de pago monitoriza la posición en Google de 500 palabras por 59$/año para webs personales ilimitadas y muchas funciones de IA contenido e integración con Google Trends)Google Search Console Integration. Saca los datos de ahí y lo muestra mejor. Guarda histórico de 12 mesesPuedes migrar fácil de Yoast SEOMuestra también en gráfico cambios de algoritmo de Googlehttps://rankmath.com/kb/analytics/#rank-tracker- All in one SEO (AIO SEO) Plan de pago desde 50$/año solo para una web. No monitoriza palabras clave.Otros plugins complementarios que también se pueden instalar:- Google Site Kit: Monitoriza datos de Google Analuytics y Search Console. Page Speed, Adsense, Optimize y Tag Manager.- Redirection: Redirecciones automáticas si haces algún cambio de URL o quitas category...- Pretty Links: Links fáciles para podcast o RRSS- Table of Contents Plus- Yet Another Stars RatingOtros avanzados:- WP Add Custom CSS- Head & Footer Code- No Category Base (WPML)Patrocinadores:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker. Crea podcast: https://borjagiron.com/spreaker Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog Marketing Digital: https://borjagiron.com

In this podcast and video, Jon will bring on Allen from the Kavanah Media team, to help show how to use Google Tag Manager to create specific events that will show up within Google Analytics 4. If you are using Bible Downloads, Buttons, or different types of Call to Action items, this training is for you.  To see the training on video, click on this link: https://youtu.be/cethB_13YnE

In this episode, Jon will demonstrate how to add other tags (Facebook Pixel, Twitter, etc.) so that they work on your website without having to change the code on your actual landing pages and website. To watch the video of this show, go to: https://www.youtube.com/watch?v=maWg3mAKyok

In this episode, Jon will share some of the benefits and how to get started using Google Tag Manager for your evangelistic website. Watch the video of this at: https://youtu.be/c6IxnelgQGw

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden. Topics we discuss: How to measure for martech success A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more How to integrate marketing technology tools The biggest learnings this year in martech LinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/  Website BIMobject: https://www.bimobject.com/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max campaigns... Plus: Facebook tries to claw that sweet, sweet first-party data back... A big ads platform gets Tag Manager integration... and it's another episode of Who's Copying Who?• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcastsADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Indiferent ca vorbim de viata personala sau din punct de vedere al business-ului, cine face primul pas spre a avea o relatie mai buna? Iti doresti imbunatatirea relatiilor cu clientii, astfel incat afacerea ta sa devina profitabila? Atunci nu mai amana. Nu mai astepta momentul perfect pentru lansarea magazinului sau a unei oferte, ci fa un plan si da drumul la actiune. Sprint Launch System este o metodologie de lansare ce poate fi aplicata atat cand vine vorba de oferte cat si de magazine online. Profita de acest sistem pentru a-ti pune in aplicare planul pentru ca vei castiga o grama de timp. De asemenea, audienta va fi pregatita sa cumpere de la tine. Hai sa tinem legatura: Comunitate: https://www.facebook.com/groups/gomagro/  Instagram: https://www.instagram.com/gomag.ro/  Blog: https://www.gomag.ro/blog/  Academia Gomag: https://academia.gomag.ro/  Vinde online cu platforma Gomag: https://www.gomag.ro/preturi 1. Ce este necesar pentru a pregati o prelansare?  In primul rand ai nevoie de doua landing page-uri, unul pentru prelansare si unul pentru lansare. Mai precis: Pune la punct un landing page simplu pentru colectare de date; Adauga coduri din Analytics, Facebook Pixel, GSC, Tag Manager, Google Ads; Da drumul primei campanii de trafic. 2. De ce merita efortul de colectare a adreselor de email?  In ciuda a ce se mai vehiculeaza pe internet, cum ca email marketing-ul este depasit, realitatea arata contrariul, acesta fiind canalul cu cea mai mare rata de conversie. Cum este posibil acest lucru? Raspunsul este simplu. Oamenii ti-au dat de buna voie adresele lor de email pentru au incredere in tine si vor sa auda vesti de la tine. 3. Cum sa pregatesti lansarea ofertei? Pune la punct regulile de reducere in panoul admin al magazinului, apoi, asigura-te ca acestea functioneaza corect. Nu uita sa pregatesti un articol pe blog, tot de teasing, pentru campanie sau produsele ce se vor afla in oferta. Ai nevoie de blog pentru partea de SEO, pentru a creste in ochii Google. Platforma Gomag a lansat recent modulul Blog pentru utilizatorii sai, pentru a usura integrarea in site al unui blog si facilita cresterea organica a site-ului.

Guest Ms. Dana Redeña of YoungCTO Rafi Quisumbing. Curious philomath & creative problem solver. https://www.linkedin.com/in/danaredena/ Passionate about crafting impactful solutions with the fusion of data science, engineering, and human-centered design. Currently building solutions in BeautyMnl's homegrown data team. Studying under the Tokyo Data Science program, previously a Data Science Fellow for the inaugural cohort of Eskwelabs. - Women Who Code: https://www.womenwhocode.com/manila or https://twitter.com/WWCodeManila - Omdena AI Philippines Chapter: https://www.linkedin.com/groups/13967597/ - Eskwelabs Aral-Aral (Intro to Data Science): https://www.eskwelabs.com/aral-aral - Tokyo Data Science: https://tokyodatascience.com/ - Recurrent Neural Networks: https://camrongodbout.medium.com/recurrent-neural-networks-for-beginners-7aca4e933b82. - GPT-3: https://towardsdatascience.com/you-can-understand-gpt-3-with-these-youtube-videos-6a30887c928b?gi=fe9549082355 Tech Stack: BigQuery, Tableau, Python, Jupyter, Ruby on Rails, GCP, AWS, Ruby on Rails, PostgreSQL, Google Analytics & Tag Manager

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more.   [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has privacy-focused changes coming for Analytics, Tag Manager [00:17:07] Google says link schemes from public blog networks are obvious [00:20:21] Google may be writing (or rewriting) their own copy in SERPs?

TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.

Welcome to another episode of the Tech for Good Live podcast.  We’re still recording these episodes remotely on plague island but we’ve got a great episode lined up for you, filled to the brim with stories like... Fake news on Facebook. Don’t worry though, we’re pretty sure it’s a one-off. Prince Phillip, even though dead, is still able to contribute to the UK being less equal. Skillz. And YouTube decides to…. *checks notes* favour white supremacists over Black Lives Matter.  So yeah, that all sounds fun right? Joining Bex on the show this week we have TFGL regular Greg Ashton and making a second appearance on the podcast, our special guest is Sarah Miguel. Sarah is Head of Business Development at People's History Museum (PHM), a Trustee at MASH and will soon be joining the board of Future Everything. This week’s topics: Stat of the week 294 of the 301 top comments were fake in a Facebook post from an independent Azerbaijani news outlet. About an activist being sentenced to 8 months in prison for writing critical things about Azerbaijan politicians. - The Guardian Charity news of the week RNIB calls out misguided memorial for Prince Phillip by National Rail - The Guardian Even worse it appears this was done via Tag Manager - @aral/Twitter Tech news of the week YouTube blocks advertiser's from targeting black lives matter terms but allows white supremacy term targeting - The Markup Also: Deplatforming works! - NBC  Meanwhile, Intel has this baffling innovation - Kotaku  Nice(s) of the week this place [of mine] by Future Everything Amii Illustrates And finally…  Energy company sets up youth board with environmentalists - Positive.News ---------------------------- Listeners, what did you think? We’d love to hear your thoughts.  Get in touch on twitter @techforgoodlive or Email at hello@techforgood.live  We’d love it if you gave us a nice iTunes review and told your pals about this podcast! Thanks to podcast.co for hosting our podcast.  If you’d like to be thanked on the podcast for giving us some cash, contact us on hello@techforgood.live. I promise we’ll spend it on transcription and not on kittens.

Today we are going to discuss about the basic elements of tab manager. --- Send in a voice message: https://anchor.fm/pranav-shaji/message

O Tag Manager é um recurso interessante para mensuração de resultados e estratégias dos sites. Hoje falamos sobre vantagens, alertas e polêmicas (!) que rondam esta ferramenta. —————- O Tag Manager ferramenta gratuita do Google que insere um container de códigos nos sites, permitindo uma agilidade maior na configuração de códigos de rastreio, tags de evento ou os famosos pixels de conversão. Antes do advento do Tag Manager, todos estes códigos precisavam ser inseridos individualmente no site, na maioria das vezes em um processo bem manual. O GTM veio para ajudar a organizar melhor e simplificar esta tarefa. Nós lembramos, porém, de alguns riscos de interpretações erradas dos resultados revelados pela ferramenta. Quer saber quais são eles? É só dar o play! Leia mais em: http://avidasecretadosblogs.com.br/google-tag-manager-vantagens-alertas-polemicas/ APOIE NOSSO PROJETO Chave Pix - liviabergo@gmail.com Catarse - https://www.catarse.me/avidasecretadosblogs PARTICIPANTES Edson Amorina Jr - Twitter - Pinterest - Blog Lívia Bergo - Instagram - Pinterest - Blog MANDE SUA MENSAGEM E-mail pergunte@avidasecretadosblogs.com.br EQUIPE TÉCNICA Produção - Lívia Bergo, Edson Amorina Jr Pesquisa e roteiro - Lívia Bergo e Isabelli Neckel Edição - Edson Amorina Jr Arte e layout do site - Cadu Silva Piadas - estagiário não-creditado

In this episode of The Next CMO Podcast, we discuss web analytics with Chris Mercer (aka "Mercer"), the co-founder of MeasurementMarketing.io. Chris shares the steps that every marketing should follow (and the vast majority don't) to get the most out of Google Analytics, Tag Manager, and Data Studio.Mercer also shares his theory that every web page on your site is like a sales rep with a quota, and how you should think about the goals for each page to make your reporting more coherent.Special offer for The Next CMO listeners, you can access one of Mercer's popular courses for free at this link: measurementmarketing.io/thenextcmo For more information on Measurement Marketing, visit their websiteTo learn more about Mercer, follow him on LinkedInAnd if you have ideas for topics or guests for future episodes of The Next CMO podcast,  you can submit them on our website 

Tracking your website activity using tag manager is an easy way to find how your website perform. Here is an introduction to it --- Send in a voice message: https://anchor.fm/pranav-shaji/message

Controversial opinion incoming - especially from a data consultant - but learning Google Analytics and Tag Manager isn't where I believe creative entrepreneurs should be dedicating their limited time, energy or focus... and here's that I think your efforts would be better invested! Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts. For shownotes, transcript and videos, go to omgrowth.com.

Controversial opinion incoming - especially from a data consultant - but learning Google Analytics and Tag Manager isn't where I believe creative entrepreneurs should be dedicating their limited time, energy or focus... and here's that I think your efforts would be better invested! Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts. For shownotes, transcript and videos, go to omgrowth.com.

Helpful links from the episode: Hotjar Heap Analytics Mixpanel Appcues Google Analytics Net Revenue Churn Net retention ProfitWell Baremetrics FULL SHOW NOTES[intro music]00:10 Aaron Weiche: Episode eight, Churn, Figuring It Out and Fighting It.00:16 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrapped SaaS company. Hear the experiences, challenges, wins and losses shared in each episode, from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.[music]00:45 AW: Welcome to the SaaS Venture podcast. I'm Aaron.00:48 Darren Shaw: I'm Darren.00:50 AW: And we are back at you with Episode Ocho, which I feel like is, every week I like seeing that or every time we talk, Darren, I like seeing a bigger number. It makes me feel like we're really accomplished and we're almost hitting double digits.01:05 DS: I know, that double digit's gonna be a huge milestone.[laughter]01:07 DS: We should have a champagne party of some kind, big celebration.01:12 AW: Nice, nice. We'll do a virtual toast.01:14 DS: Yeah, sure, definitely that.01:16 AW: So we're at least in a better cycle. We're back to talking every two weeks, the last three recordings that we've done, anyway and anything pop in with you in the last couple of weeks? 01:27 DS: It's been much of the same. It's only been two weeks so we're still working on the same things here. We're working some of our services and I'm excited we'll get in this Google My Business syncing working with our platform so that's gonna allow us to build out a ton of amazing stuff. So that's all up and running and we're working on that, launch of our, update to our Rank Tracker is coming. So our rank tracking platform will now support screenshots, so taking screenshots of your listings so that you can be like, "Did I really rank there?" and checking that out, so I'm excited about that. It's coming down the pipeline pretty soon.02:05 DS: Designs are all finalized on our Local Citation Finder, so the team that's working on the rank tracking stuff, once that gets launched, which is pretty quick, they're gonna shift over to implementing all of these designs to our new Local Citation Finder. I don't know, lots of stuff in the works, lots of things going on, tons of sales calls lately.02:29 AW: Nice.02:30 DS: Yeah. So it's been good.02:31 AW: Gotta love that, especially since we talked all about sales in our last episode.02:35 DS: It must have been that, actually. People were like, "Oh, Darren Shaw, Whitespark, we better call them, give 'em a sales call." Yeah.02:43 AW: Yeah, well, I mean, the things we talked about last time, that's... Now that I've literally finished seven weeks of travel every single week but my number one and I already, from putting a couple things out on LinkedIn today, have a few new intros but I have to find at least one, if not as many as three salespeople to help get us to the next level. We have enough going on and we have the right things and we just need to be talking to more people and I need to get them up and running to have an impact yet this year, which is crazy to think but...03:27 DS: Sales is so time-consuming. So it's, for you as the CEO, trying to manage so much of that, it's really valuable to bring on some people to help out.03:36 AW: It totally is and I'm a little bit scared about... Not scared but I just realize how much work it's gonna be to train one, two or three, hopefully all together. But knowing, all right, if I sink my teeth into that hard for 30, 60, 90 days, then it will pay off, right? It's a necessary evil, so.03:55 DS: Yeah, I would... One thing we're trying to do with training is to group it as much as possible. So when we hire, we try to hire three people at the same time and train 'em all at the same time so that they'll get that. And then we've also started screencasting and recording all of our training sessions. So later we could have someone else do the training and they can refer back to that as a reference or eventually dial it in to the point where it's all recorded, be like, "Oh, welcome aboard, here's your training package. Let us know when you've worked through all that and then we'll have a call, right?"04:29 AW: That's awesome, that's great efficiency. I need to do a better job of that. I hope I'm able to hire two salespeople at once so I can duplicate the output of that training. I've been trying to, even after this call, to record this today, I have a sales call and I've been recording those as of late just so when we do hire, I can say, "Here's a dozen sales calls in the last month. Now you can listen to all these and pick things out, start to think about your pitch and your story and what kinda questions are asked and things like that. So."05:04 DS: Do you give your prospects a heads-up that you'll be recording the call for training and quality assurance purposes? 05:13 AW: I usually don't say that. Sometimes I'll just tell them it's for their purpose, right and then I'll send the link to the recording along with the materials I shared.05:20 DS: That's good to do, yeah.05:21 AW:  I've found in doing that, why not give them every piece of that? That way if they have to share up or down, they have that available. Sometimes people even ask for it but yeah, I don't always let 'em know the wire is tapped either, so I probably should do that. [laughter]05:38 DS: Oh, yeah, you should. You're breaking some FTC laws, I think, if you don't.05:43 AW: Totally. They're coming for me. I'm sure I'm already on their list.05:48 DS: Yeah, ding-dong. [laughter] Right in the middle of the podcast, all right.05:53 AW: Other than that, we just wrapped up... Monday, Tuesday, Wednesday, we had our exec team summit. So for us, that it basically ends up being six, seven of us that kind of lead different areas in the company. We try to have at least three or four face-to-face that we just call our exec summit. We pretty much map out the three days solid to get face time, both where things are at hiring financials, what's next, planning, ideation, try to fit all that in, spend some time together, have dinners together.We actually did it here in Minneapolis this time with having five of our exec team are now in Minneapolis out of the seven. So that made it a lot easier and then those of us that are here in the Twin Cities, we stayed at a hotel Monday night and Tuesday night just so we could spend more time together and not be commuting back and forth and everything else.06:53 DS: Right, yeah. Sounds great, that's really helpful. I feel a little bit on my own from an exec perspective. It's mostly me as the primary exec. I certainly have some key team members that I lean on for a lot of those decisions and collaboration and discussing things but in the end, I'm the only, I'm the sole director of things really. So it's nice to have that team around you that you can work with in that capacity.07:25 AW: Yeah, I adopted the philosophy at my last agency when we grew that and I was basically in the COO role but I really saw that our company was run best at that level and I kinda wanna as we grow, I wanna duplicate that at GatherUp where I can be spending most of my time working on the business instead of in the business so being able to be visionary and recruit and evangelize and do those kind of things and all of those things are things I'm self-aware that that's what I'm really good at and then have the right people handling finances and UI, UX and customer success and sales and things like that. Where I really look at that group runs the company, it's me to navigate vision, motivate all of those kind of things so.08:21 DS: Yeah, right, totally.08:24 AW: That's the ultimate plan. We're still just a couple of positions short. Sales really, really being the big one. That's still almost 100% in my wheel house for our multi-location and larger deals so hopefully I'll have some good news on that when we talk in the future.08:42 DS: So okay, you're currently managing all of that and you're doing it on a part-time basis. What makes you think you need three salespeople? That seems like a lot. Do you actually have that much volume and you're just dropping the ball on that many of them? 08:57 AW: So a couple of different things, one is definitely bringing someone in on the agency side, we already have one agency account exec that is selling the white label version of our product to resellers and we have more than enough leads there. We're manufacturing about 100 warm leads a month there. So that can definitely use a second person to give more touch, a deeper dive. I also believe competition, especially in sales is a great thing. It's the tide raises all boats kind of deal so that's helpful.And then on the multi-location side, I see the same thing. I'd rather try to bring two people in at once there and at the stage right now, we don't generate as many leads there but to get them going out and looking, I'm gonna look for a sales person that is very comfortable looking for where those next opportunities are and working their networks and possibly their backgrounds and being an outbound sales person more so than just inside sales.10:03 DS: So who's handling those hundred leads right now. Is it customer support? 10:06 AW:  No, our agency sales rep handles the majority of those right now and we have a good 15 to 20% close rate every month with those 100 which is nothing to laugh at but I think we could get another five to 10% out of it just by splitting them up and spending a lot more time and yeah. And I even think that then we'd be in a position where we could do a little more outbound as well because we know the types of agencies that are really successful with our product.10:39 DS: Yup. Well, hey, with so many people coming on every month, how many you got going off the back door? I think that's what we wanna talk about today, right? [laughter]10:46 AW: There you go. We wanna talk about churn and the front end of the problem is getting new customers on and yeah, the back end is do you have a leaky bucket and how leaky is it, right? 11:00 DS: Yeah. Totally. That's a good way to put it.11:01 AW: Yeah, so for us, we've really ratcheted down pretty tight on churn and really care a lot about customers leaving us, what our churn looks like and in a few different ways. And I think for me at the highest level, churn is a constant thing. It's not something you can look at and be like, "Oh, here's just what we need to do and if we get it there and then it's fixed." It's an ongoing thing that needs to be baked into how you do business and then the next piece is tracking it and being aware and this is something that we've gotten better at over time.11:45 AW: Once upon a time an account was an account and we just tracked overall logo churn on a monthly basis based on our accounts and then we started realizing a couple of years ago, we realized like, "Hey, each of our market is different." We have single location businesses, that they sign up from the website no touch. They're paying $40, $75, $100 a month. We may or may not ever interact with them in support or anything else. It's just a come in and use as you wish and that's one segment.12:22 AW: Then the next one is our agency resellers, so these are digital marketing agencies or one or two person SEO shops and they come in and now with us 75% of them are coming in through our sales process. They're getting a demo. They're seeing our pricing. We're sharing a few case studies on how it works and then trying to help them get up and running and getting their clients on it and sell new clients on it.12:53 AW: And then the third one is multi-location businesses, just kinda five locations up to tens of thousands of locations and these are much more high-touch, sales and demo process, a statement of work, locking them into a year or two years worth of service. So we see both in how they come on, how they're treated, the sales process, all of those different things, we track churn individually inside of each of those categories.13:24 DS: So that's fascinating. We don't do that. We're the way you were before where an account is an account and we can see how many are leaving and we have a number of things to follow up and try to understand the reasons why people leave but... So do you have that in the account set up type? How do you know what they are basically? Do you flag them internally? Do you go through and mark them all? How do you know if they're SMB or agency? 13:51 AW: Yeah, so in the sign-up process, they're able to state what that is and then when we re-branded, we moved our agency pricing in our multi-location pricing behind basically a form, you just have to say who you are. This is great lead generation for us and then it also allows us to know who those accounts are and then the sales person for agencies and working with them and then you need your account to be an agency account for it to work the right way with the agency dashboard we have. And then the majority of them want to white label so that's already gonna be a key and then other determination, we see how many locations they have in there. So if they did self-select wrong when they signed up, we can easily correct that. We can set three-second switch at any time.14:43 DS: Sure and so tell me which is the segment that has the highest churn? 14:48 AW: Yeah, SMB as you would probably expect has the highest churn so that's the one that... The good news just as we are going over, we have a half percent improvement in overall logo churn from our 2018 to where we're at in 2019 so far, which is great and we kind of see that mostly across the board but both agency and multi-location churn is almost half of what SMB churn is and we have... I don't wanna get into exact specifics but I would say our SMB churn is definitely in an average slot for how SMBs churn. You're in a five to seven and a half, 8% range per month, that's pretty common for SMBs and SaaS.15:42 DS: What percentage... I don't know if you have this data or not but I'm interested to know what percentage of those SMBs that churn never really got set up? They signed up, they got busy two months later, they realize I'm not even using this thing and they cancelled. Do you have that data? 16:03 AW: I do, so that is so frequent. We actually internally, how our product is built if any of those that don't understand it, you set up your business location, you can figure what you're outbound templates look like to request a review via SMS or by email, other configurations in setting, which sites you're gonna ask for reviews on and once that's all set up, then it's all about you need to add your customers in and those can be added in manually or uploading a list or you can use an app or a Zap on a Zapier and create a Zap so that they auto-populate. You can even use our API, so it automates out of a CRM or POS but we basically do refer this, we call this the problem of zero and if they don't add a customer, they will... It is so unlikely they will lock any emotional or statistical value out of our product.17:03 DS: Yeah, totally.17:04 AW: Because our product is an engine, the customer is the gasoline so it just doesn't run because most people won't be that excited, like, "Yeah well, I'm paying 40 bucks a month then I get to monitor these five websites and whatever else that's not gonna give them value that requesting reviews, requesting feedback, all of those other things will unlock for them so...17:28 DS: For sure.17:29 AW: We actually see about 50% of our SMB cancels never even send one request out.17:37 DS: Yeah and that makes perfect sense and now I'm wondering, okay great, you've identified a pretty significant churn problem. How are you now going to prevent that? Are you monitoring? It's been a week, this person hasn't sent any review requests out. We better get someone to contact them. Do you have anything in place to alert you to these situations and then a system so that someone gets in touch and tries to help them get properly up and running with the software.18:07 AW: Yeah, so we've tried some different things. Early on we basically created a report called the red flag report and I can't remember the initial things but it basically said, if you haven't added 10 customers in the first 60 days or the first 30 days, then they would appear on that report and we would try to start doing some outreach to invite them to our webinar or what can we answer anything else but we basically were raising the flag like this account is likely in trouble because they're not adding customers into the system.18:45 AW: As you can imagine with SMBs, we didn't see a lot of response with that so it ended up being something that as we continue to get bigger and other things happened, we weren't fighting it in a service or a human element. So the next thing is we started looking at in the product and we realized like hey, we weren't being as frontal as possible with how to add customers. It was one button from one screen and it became glaringly apparent, we need to bring this to the forefront so a month or two goes when we finally got this all in order but request actually became a main item on the navigation and then you see like, do you wanna add a customer, do you wanna upload a list. Then you see the ways to add customers there.19:35 AW: So then we looked at, all right, how can we attack it from UI, UX and I really think with all of these, they're almost always that there's never a silver bullet with it. It is about what three, four things can I do from in-product, from customer success, from all those different things and then we just started a trial right now that anybody who's at least on our second plan up, our pro plan or higher, when they sign up, in addition to... And I should mention we have a drip series, so there's five emails that go out in the first four weeks of being with us that outline all the basics. We have a quick start guide that goes out on the first one.20:14 AW: We put a lot into that and then yeah, we're doing a test right now with pro plans and higher. We're actually reaching out and we're trying to offer them a half hour call and just say, "Hey, we're gonna go through four things to get you completely ready." And the goal of that call, by the end of it is saying like, "All right, now send me your list and we'll help you upload it so we can get you to start sending requests."20:35 DS: I think that could be so huge because most of these businesses already have a list somewhere. It's just like, "Give us your list. We're gonna start sending out those customer requests." Then you really get to feel the benefit of the software and I think that would have a massive impact on reducing churn.20:51 AW: Yeah. No, well, I'm hopeful that shows some of it, 'cause it just continuing to figure out how do you get that lever pulled and what is it and part of me is hoping to some extent that if we have to do that consistently by human, that's a little bit frustrating because that doesn't scale well. So you do start looking at, what do we need to make easier in the product or more rewarding or happen faster or whatever that might be but you'd like to find some way where it's not all human touch.21:27 DS: You can somewhat fake the human touch and that is something we've implemented to help reduce with churn and at least understand why customers cancel. When we get a cancellation, there's this email that goes out from darren@whitespark.ca, it looks like I sent it even though I didn't. It is just like, "Oh, hey Bob, I noticed that you cancelled and I would love to hear any feedback you have. What is the one feature we were missing? What was lacking? What could we have done to have kept you as a customer?"22:01 AW: So I send that email and it looks like it comes from me and when they reply, it goes to me and then I always get back to them right away 'cause that's such valuable interaction when they do take the time to provide that feedback. So it makes me wonder if you could do something similar where an email goes out and looks like it came from let's say Josh and it says, "Hey, we notice you haven't added any customers. If you send us the list, we'll do it." And that email's completely automated but then Josh gets the reply and it comes to him and he pumps the list in.22:31 AW:  Exactly and we're in the first steps of doing that, so the one big thing we have to get better at is internal app analytics.22:42 DS: Yeah, same.22:43 AW: We don't have deep enough data sometimes on what people are or are not using. We can see surface level how many customers have been added but we can't even tell, are they even clicking to that page or feature or some other systematic thing. So that's one thing we have in motion. It's probably a quarter or two out from the number of moving pieces but exactly what you outlined, yeah, is what we wanna get to is how do you personalize that help experience so that the system itself is seeing something that's missing and either giving them a suggestion to learn about it or here's who you can talk to, to get that corrected.23:27 DS: Yeah, that in-app stuff is so valuable. How are you planning to implement that? 'Cause I know there's software, like Hotjar or whatever that you can do to track all of your engagement. What buttons are being clicked on and what not? But then I always think well, we can kinda build our own tracking system for measuring what gets clicked. You can even do an analytics, just like any click tracking could be put on every link in the navigation, every button.23:52 AW: Yup, I think that's where we've arrived is using Google Analytics, at least for the tracking side. We looked at Heap Analytics and in the end, based on a couple of different things, one didn't just have a great service experience with them and talked to a few other people that had used Mixpanel and had used Heap.24:15 DS: Yeah, Mixpanel.24:16 AW: And we had a few different people that said, "You know what, you can do everything you need to with Google Analytics and Tag Manager so that is where we're headed. We use Appcues and we've used that in our product for a while when we add something to a navigation or roll out a new feature or we change something up, we use that at a macro level to make any user aware when they log in and it's been a great product for us just to point things out to people that are new in the platform, things they need to be aware of. You can take multi-steps with them. That's been very successful.24:54 AW: So the goal with that is then to integrate those two together so that then analytics is showing like hey, they haven't even clicked on this page that then just for that user in their account, it can service the alert that says, "Hey, we noticed you haven't add anybody. Here's the request tab, click on this." And there's five different ways to add customers. So that's what we're hoping to use a combination of Google Analytics and Heap to give those personalized Appcues or Google Analytics and Appcues and be able to give those personalized cues to get them to take the next step that's specific to that user and that account.25:34 DS: That's interesting. I looked at Appcues and it's just like a wizardy kind of thing. So it's like as soon as you load the app, it has these little overlays that will point at specific things, like go here to do this specific activity, go here to do this and it's like it steps you through and kinda shows you the features of the app. Is that what Appcues is, right? 25:54 AW: Yep, it ends up being an overlay and so you can anchor it to navigation items or things on specific pages or drive them to specific pages. You can do steps with it and then it lets you know how many times it's been activated, how many times somebody's gone through it and completed it. So we've found it to be really helpful instead of those things happening silently or in the dark and the user having to discover them themselves.26:19 DS: Right, yeah, I get that when I looked at it, I thought the pricing caused it was based off of a number of sessions kind of thing and the pricing looked really expensive to me and I thought well, we could just kinda build our own. It wouldn't be that hard to build our own little overlay that directs a person through the software, right? 26:35 AW: Yeah, yeah we used to have an in-app notification. We just called it an in-app alert that we could control what page it would appear on and the header and I can tell you this has been wildly more successful. It is in the... I can't remember off the top of my head but it is in the hundreds of dollars a month but we absolutely... We almost always have one macro Appcue going on at a time and we find it just to be... It's been really helpful for us and when we look at that, when we look at the cost, we totally see like, yes, it pays off and now it gives us that extra step that as we get to better tracking and we get to personalization that we can then take it that step that now that's cheap for what you're able to do.27:20 DS: And you can set it up with your support and marketing people, rather than developers having to get in there, right? 27:26 AW: Yeah, once a code's set whatever else, yeah, it's actually our Chief Experience Officer who's all of our UI and UX and everything else, he owns Appcues for us and does all the set up with it.27:39 DS: Sure, yeah, that makes good sense. Yeah, I get it.27:41 AW: Yeah, it's been good. The one other thing I wanna point out on tracking that we've just recently evolved to is tracking net revenue churn and the premise behind this is not every logo is equal and when you're only tracking logo churn, losing a $40 a month, single location dog walker pales in comparison to losing a 200 location hotel.28:07 DS: Totally, yeah.28:08 AW: Yeah. So net revenue churn measures your revenue churn versus what are you expanding in a month so in our case where we have resellers that are adding locations or say we have a multi-location that we renew and now they moved from basic to the pro-plan or pro-plan to pro plus and they're expanding their revenue, net revenue churn looks it like how much are you expanding and that doesn't include new sales, so your brand new deals are included, so it kind of looks at it as a self-sustaining environment. Will you continue to grow without landing new deals because your expansion revenue is greater than your revenue churn.28:49 DS: Right.28:50 AW: And that's a much more finite number and we just finally started tracking that for Q1 of this year and it was definitely an eye-opener where we ended up close to right around a 100% for that month, meaning that was good but we had some months that were lower, some months that were higher. But really, I think just from some numbers we shared at our executive meeting around 120% or 130% net revenue retention is like best in class and the closest you get to 100, that's definitely a good number. If you're above 100 and constantly taking in more than what you're churning out without new deals, that's a self-sustaining system. So we're really... We're right on the edge of that so far, with tracking that.29:38 DS: Wow, that's exciting. So what do you use for tracking? I'm really jealous of your tracking because we have a legacy account system that we built in 2010, that has just been Frankenstein built upon and bolted on stuff to it and it's just the worst, it's the worst code base and every one of the developers hates it and avoid getting into it because it's such a mess and so, we've been in the process of rebuilding our account system and it's very close to launching.30:10 DS: But because of that, I'm in this limbo state where I can't say, hey I wanna track this metric because our guys are like well, what's the point of building that into the existing account system, when we have a new one coming soon, right? So, I'm really in a stuck spot here where I can't get these metrics until we launch our new account system, so I'm just curious what do you use for accounts or for these dashboard metrics? 30:33 AW: Yeah. So we built our own dashboard in our, our world's run by what we call our admin panel so inside of that we have an account churn report that lays all that out and breaks it down like, here's our overall account churn, here's single, here's multi-agency. Now the net revenue churn, we have to calculate that by hand so we have to use a couple of different of our billing numbers and reports and do that by hand which is a little bit tedious. I would love... Eventually, I think we can build a report that that doesn't... To start with, we're just kinda like, alright, let's do it by hand, it's incredibly valuable.We've learned a lot about the formula and all those other pieces in the process but we will eventually need to build our own report to do that. That said, if you look back, we've talked about this over episodes like we are eventually this year, switching over to a new billing system, where that is a report provided in that billing system so that's another advantage to going with one of the existing SaaS billing products that's out there.31:41 DS: They've built all that already.31:43 AW: Yeah, most of them have those reporting suites or the ones that integrate with a ProfitWell or Baremetrics that allows you to put your data into visible formats in the right types of reports.31:55 DS: Yeah, are you using Strike for your payment processor? 31:58 AW: We're not, we use PayPal. That was where things started with far before me and... Yeah, it integrates with some things and but yeah, most of the really forward, new age reporting things are Stripe and Braintree and things like that, and not so much PayPal Pro.32:23 DS: Is it Payflow? Is that what your processor is? Payflow. Not PayPal.32:27 AW: PayPal Pro is what ours is.32:29 DS: PayPal Pro. Yeah, I should look into that. It would be nice if I could just spin up a dashboard quickly based off of our Payflow account, just connect them. I think that that might be something that I could explore in the short term.32:41 AW: Yeah, yeah, no definitely. Unlocking that data and being able to see what's there and the different types of reporting. It was like when I came across a couple of articles on the net revenue churn on a monthly basis, it just got me thinking about it differently where it's like yeah, I already knew logo, per logo wasn't the same and while we're working hard on that, there's so much more below the surface of that, that it's really about, are you leaking? What does the dollar leakage look like each month? Not just the logos. As we said, all accounts are not equal and as we've sold more and more into multi-location and some bigger deals like we have those massive discrepancies between a $30 account and a $5,000 a month account.33:28 DS: Yeah. That's okay. So speaking of, let's say you are tracking this net revenue churn, how do you react differently to an SMB that has churned versus a $5,000 a month account that has churned? And so you now have the data. Are you doing anything different based off of that data? 33:47 AW: Yeah, for SMBs, we try to cycle what we see in that back all the way to the front. So we look at why did they leave? So again, this continues to expose our problem of zero customers added and we continue to look at how are we messaging them. They need the upload customers. How do we make it easy to upload customers? How can we support them uploading customers? Eventually, do we need to reward them for uploading customers? What are all those things that we need to look at it from that angle? 34:18 AW: The multi-location clients are definitely different because they're... And it's an area where we're strong and we're getting even stronger and that's looking at how our customer success team engages and we've had a really fabulous reactive customer success team. We do support extremely well. If you read our reviews, you see it in our reviews, people rave about how fast we are, how thorough the materials that we give them to put it on to but where we're trying to get now and especially as some of our early deals from last year when we started to have multi-location success, now we're trying to be like " Alright, hey, your deals up in 30 days. Let's jump on a call and talk about your renewal. Are we hitting goals? Here's some of the data we see. Here's ideas on how you can do better? And let's do that and get this next deal. Let's sign on again for another year or two. Great."35:11 AW: So we're just starting that within the last month. We hired a VP of Customer Success that has that kind of background and has really started orchestrating what that looks like. Our onboarding process which, there's another part of churn is how easy do you make onboarding and to get set up and we've always had a really great onboarding process for some time now that's well documented out and makes it really easy for the customer to understand what's going on. It's ratcheted into four phases.35:43 AW: But once they got up and running then we stopped being a guide and then we're like "Alright, if you need something, let us know." And now we're trying to build out that first 90 days where it's like, we're still driving it and like "Great, here's what we see happening. Alright, let's set this up now. Let's do this additional thing." And getting it so it's truly customer success where we're like "Alright, we know how to get you to being successful within your first 90 days."So then after that, the next nine months, our lather rinse repeat of what's going on or smaller adjustments but we already have you on your way and then we know, yes you're gonna renew. We're gonna keep you long-term because you're happy with what's going on. It's not a secret. It's not a wondering when renewal comes up like, "Oh, will they re-sign. We have no idea." So...36:30 DS: Yeah. Well, with that onboarding you solve that problem of zero, right? You get them into the system using it and seeing with benefits of the software.36:39 AW: Yeah. Multi-location suffers far, far less from that 'cause we're usually in multi-locations. We're trying to find out two things. One, what other pieces of software you're using, so that we could do an integration? That's the number one thing is we wanna make it happen auto-magically that the customer is coming into our system after a purchase or after their experience. If that can happen, then we're making them, "Hey, here's how our list upload works. And all you have to do is pull down one customer list that has first name, last name, email address and a location identifier and show us a sample of data you'd pull from that. Okay, it has the right things. Here's where you upload that in our system and if you do this on a daily, every other day, weekly basis, part of you, it takes you five minutes to do, your system is gonna run smoothly."But what we haven't done in the past is checked to make sure that those manual ones are still doing it, where now we're trying to set at more things, so we know "Alright, this person's actually falling off. They haven't uploaded someone in two months. They get great results when they do it but they just haven't been doing it. So now we're actually putting a little more in place so we can recognize those things."37:49 DS: I'm picturing a sort of dashboard that a customer success person would log into and it would automatically sort near the top. All of the least engaged customers. So a lot of these SMBs that are basically haven't uploaded anything and you could have different engagement points. What pieces have they done and they could go from green to red depending on how deep they've got into the software and the customer success person gets to pick off the top 10 of those every day. Just log in, spend an hour touching base with those 10 least engaged people and trying to bring them in and help them out.38:29 AW: Are you spying on our company? 38:31 DS: Did you... [laughter] I'm just thinking about it man. Is that what you were doing, is that the idea? 38:36 AW: Yeah, yeah. So, Taylor, our new VP of Customer Success, that's one of his things is basically creating a score card for each customer and there's components based on the features they're using, the results they're seeing, customers being added, what's their tone when they talk to us in support or whatever else and using all of that to develop a score, so that we understand where they sit and the system will provide some of that data so we can see if somebody isn't adding customers or they don't install review widgets on their site, we'd see that contribute to that score being lower so that we get that alert so that we're like, "Okay hey, these guys are at this level, let's engage with them and get them back up to a healthy level." So no, you're spot on, you're right, you're right on track with us, Darren, I like that.39:26 DS: Well, I wish I was ahead of you sometimes but you're always like, six months ahead of me with all of these ideas. [chuckle]39:34 AW: It just works out that way sometimes but what do you guys see, I mean what's the biggest reason when people are giving you their cancel reasons, what are you seeing for... Why do they churn out of Whitespark? 39:44 DS: It's most... So it depends on the software, we have this unfortunate problem that we have multiple software systems and multiple services and so we don't really have a sense of churn out of our services, like let's say an agency was using us for citation building on a regular basis and then they stopped. That's a churn, right? They went to some other provider with citation building services. We have no line on that right now, I'm not tracking that at all.On the software side, we have cancellation. So whenever they cancel, we try to collect feedback from them and then we will use that to help understand why people are churning but a lot of this awesome stuff like integrating tracking within the software, they're all fantastic ideas that we just have not implemented yet.The biggest reason people churn out of, let's say the local citation finder is; I'm just not using the software and it actually... It is unfortunately part of the nature of the software. Let's say you're a small business, you sign up for the local citation finder, it suggests a number of places you could get citations, you get those citations and you're like, "Why am I paying monthly for this software?" I don't need it anymore, I did it, I accomplished my goal and so to solve that problem which we are fully aware of, the new version will provide ongoing recommendations so you don't have to think so much about it.The system will feed you every month or every week, actually, we want it to be like, "Here are your top citation opportunities for the week," and then also doing a better job of keeping track of when you do get them and then sending out rewards and just lots of engagement type features is what we're focusing on with the new version of the LCF, so that's in production. We will be launching that in the short term and continuing to improve that. So there's a lot of opportunities just within the software to improve engagement and so we have a big one there.41:46 DS: Same thing on the rank tracker...41:47 AW: That definitely is making it stickier and more valuable on an ongoing basis, that's a big thing, right? 41:54 DS: I think for me it's the hugest thing and it's the one that I want to focus our attention on solving first and I think that that will have a pretty significant impact on churn of the local citation finder for that particular piece of software.42:06 AW: Do you guys look at or track... Are people more likely to stay with you longer if they're using multiple products versus just one service and one product or two products that... Do you have any idea on that? 42:20 DS: That's a great question. I don't have any idea on that. If only we had our new account system and tracking system, I'd be able to put some of those... Get an idea of some of those things, I would think that it does have a small impact. The software systems are all for very different purposes and a number of companies, most companies would bundle things together. So if you look at, let's say, a SEMrush or a Moz or HHreps, you just sign up for Moz and you get all of the different products and services in your Moz Pro account. That is a direction that we're heading as well. Bundle, but then allowing people to also self-select tiny things.If they only want the LCF, then we're still gonna allow that to happen but bundling, I think we'll have a big impact and maybe give people broader value and especially when they've signed up for a bundle, they might be using our reporting stuff on a regular basis or our citation analysis stuff but they might not need some other things and so bundling will help a lot, I think, to reduce churn. Just to provide a one place to get everything that they need.43:31 AW: Nice, what do you guys do in terms of support channels when people... It's like on one side you have the silent sufferers and that's what we were kinda talking about with having a score card or an alert, something that helps you know, they're drowning and they always say, "Drowning is the silent killer because it isn't the screaming and kicking that you normally think it is when someone's drowning."43:57 DS: Yeah, right.43:58 AW: And they're in the water and drowning, they're not swimming, they're drowning but what about the ones that raise their hand and say, "I have an issue," what does... How do you guys handle your support? What does that look like and how successful do you feel like that is? 44:12 DS: I feel like we do a pretty good job. Like you had said earlier, with your support, we're quite responsive and our reviews reflect that people always talk about how support at Whitespark is good. We almost never go 24 hours without responding to a ticket. Our team works hard to try and solve problems, we're very friendly too. If someone says, "Oh hey, I haven't used the LCF in the last three months, can I get a refund for the last three months I didn't use it?" We're generally like, "Yup, no problem."We don't really want to... We wanna be understanding and empathetic with our customers in many cases and we wanna try and help them out as quickly as possible and the support is fantastic for driving feature direction as well. So when someone complains that it's missing this or missing that, then it ends up on our road map and we do a good job of trying to implement that which of course in the long-term will reduce churn as well.45:14 AW: Yeah, for sure. Well and I think support is probably a whole another topic for us some day so we probably shouldn't get down that vein too far 'cause we probably should wrap up here for the week but...45:25 DS: Yeah, how are we doing full time? Let's see.45:27 AW: Yeah. Ticking up there again. Yeah, we can just go on and on and on, right? 45:33 DS: I know.45:34 AW: I'll just add support to our cue of topics to talk about but I think in closing, I'd like to hear a couple of things from you that you think is really important in churn. But mine are ... number one, as we alluded to with a lot of these things like figuring out who's in trouble, even before they realize it because they don't always realize it, they just obviously hit a switch where they don't find value in your product and they might not re-enter a new credit card, they might just go and click Cancel but at some point in time, the value versus the dollars spent isn't there.So, you need ways to figure that out once they do that and that's where we talked about a number of things that are there because you really need a way, when you can be proactive so you can ask them how they are doing and you also give them a chance for them to tell you how you're doing. Those are great ways to suss out problems, issues, misunderstandings and a lot of time we just find people don't even know that's available in our product, right? That has so many customizations and so many settings.46:43 DS: Totally.46:43 AW: And then lastly, just realizing you have to attack churn from all angles, it's user interface, it's user experience, it's help guides, it's tool tips, it's using something like Appcues, it's internal app tracking, it's a customer success team, right? It is a complete team effort to continue to move that ball forward and drive churn down and what would yours be Darren? 47:06 DS: I really think the biggest one is that internal app tracking. So really identifying engagement, I think that you start to churn when you have people that are not engaged with the product and so getting a line on that and understanding what features people are engaging with and when people will stop engaging, getting stuff in front of them so that they do start engaging and trying to automate that as much as possible. I think there's a great opportunity there for SaaS companies to say, to have something in place that tracks, identifies when engagement drops off and then pings them with suggestions about how they could get it back engaged. I think that has a huge impact on churn.47:47 AW: For sure. I totally, totally agree with you and something tells me we will probably address this topic again, in the future, not so far away and hopefully, we have some updates on some of the things we're trying to do with it. So...48:00 DS: Yeah. We gotta get beyond our hopes and dreams and then we'll have a whole episode on our successes like, Wow! We reduced our churn by 12% by implementing this awesome thing.48:11 AW: You just gave me new episode idea called "the hopes and dreams" right where we lay out our biggest hopes and dreams that our product could do or accomplish or handle.48:19 DS: Yeah Totally.48:21 AW: Alright, well, awesome. I think it's a great topic. Again, there's so much more we could cover but hopefully our listeners got some good tidbits and ideas off of both the things that we're doing to track and address and try to combat customer churn. So with that, we will bid you ado, hopefully you continue to enjoy our episodes, please leave us a review on iTunes, otherwise tweet at Darren or I, we'd love to hear feedback or any topic ideas that you guys have, that's always helpful. And other than that, we'll talk to everyone in a couple of weeks when we record episode nine.49:02 DS: Looking forward to it, we'll talk to you all in a couple of weeks.49:05 AW: Alright, take care Darren and talk to you later everybody.49:08 DS: See you.

Meg is a former Facebook employee who now offers done for you Facebook marketing services. She transitioned from working on the platform to working in the platform so that other business owners could stay in their own zone of genius (not to mention that she has four daughters that she is now present and available for!) Topics Discussed Having success on the Facebook platform Standard Facebook Events and Custom Conversions Google Tag Manager Key Takeaways The number one element that we need to effectively use the Facebook platform for our businesses is the Facebook pixel. It will allow you to do three main things: Track analytical data on your Facebook ads Optimize your Facebook ads Retarget audiences The tracking code will be place on the page immediately after the desired action is taken. If someone is purchasing a product, the purchase event will go on the thank you page for that product. Google Tag Manager allows you to have a dashboard to manage all your tracking events for your site in one single place rather than having to add unique event codes throughout your site. Inside Tag Manager, you'll be able to Create a Tag (names: 30 seconds on a page, button click, etc.) Input the Standard Facebook Event code inside the tag Set a trigger (ie: when Tag Manager should fire that event to Facebook) Episode Quotes “You need to look at it as your funnel. You want to track people at every step of the funnel… Really itemize each step of that funnel.” – Meg Brunson   “Just about anything that you would need to install code on your website for… Google Tag Manager can handle it!” – Meg Brunson Be sure to listen to the end of the conversation to hear how we round out the trifecta of knowledge that Meg shares. Watch this video to see how easy it is to add new Facebook tracking events into Google Tag Manager https://youtu.be/NJPRk4-pLmw Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Meg Website: https://megbrunson.com Marketing Website: https://eieiomarketing.com Instagram: @themegbrunson Facebook: @themegbrunson