Podcasts about local lead generation

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As a business owner, you would do everything that you can to get the key to your business' growth — but what if it's something that even the biggest corporation's struggle with? Today, Creatitive will present you with the ultimate guide of growing your business through local lead generation!View Written Post Here >

On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.Today's question: How can businesses use Google Ads to target local customers?This episode is the first of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).************SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup*************Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.Facebook: https://www.facebook.com/FreshFuelMarketingInstagram: https://www.instagram.com/freshfuelmarketingYoutube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.Thanks!

RS82 3 Local Lead Generation Tips to Grow Your Business

Want some local lead generation tips? If you’re in business you need leads, and you can get them a number of ways whether it’s networking, speaking, word of mouth, or meeting someone in a grocery line. They all work. But leads should also come through your online marketing efforts. The key is to turn those […] The post 3 Local Lead Generation Tips to Grow Your Business appeared first on Fast Marketing Minute.

Smart Strategies for better Local Lead Generation to grow your business --- Send in a voice message: https://anchor.fm/dreamstate-digital/message Support this podcast: https://anchor.fm/dreamstate-digital/support

Today we talk with Khalid Farhan about local SEO and the nuts and bolts of building a Local Lead Generation website and business.  We go deep in this business model so tune in now!TopicsNew HPD Podcast - Building Online Empires PodcastKhalid’s BackgroundSelling Lead GenerationAffiliate MarketingWorking at an AgencyDifference between Affiliate […] Read More → The post Building a Local Lead Gen Business w/ Khalid of KhalidFarhan.com [Episode #70] appeared first on Human Proof Designs.

In today’s episode, we speak with Daniel Moscovitch, from MoreHotLeads.com about local lead generation. While many local businesses are starting to embrace modern marketing, there is still a long way to go. In this detailed interview, we discuss the current status of local lead generation, how it works, and where a small or medium-sized business can get started. Daniel also shares some case studies from their clients to demonstrate just how powerful local lead generation can be. Today's Topics:  Tell us about 'Local Lead Generation'? What is it and what should a small to medium-sized business know about it? How seriously should a local small and medium-sized business take digital marketing? Where should small and medium-sized businesses get started? Can you share some real examples of how local lead generation impacted one of your clients?  Do you have a Pro Tip, something interesting, shocking, surprising, insightful, to leave our audience with?  Here are some excerpts from our discussion with Daniel: Tell us about 'Local Lead Generation'? What is it and what should a small to medium-sized business know about it? Well, the scope of generating leads has completely shifted in the last  10-15 years with the advent of the internet, specifically, Google and Facebook. Being able to take advantage of the traffic that is available for businesses on these platforms, is huge. Businesses have to rely a lot more now on making sure that they can get in front of the people who are showing interest in them. Long gone are the days where people are relying solely on word of mouth to promote businesses, especially in certain areas like bigger cities. So, the status of Local Lead Generation right now would be, it's really important to be where your customers are. And when it comes to other paid advertising platforms, that means making sure that your products or services or your messages are getting in front of your audience where they're hanging out.  And as long as your website is set up properly to convert that traffic into leads, then that is how you're going to really expand and build a consistent and steady flow of leads. That goes for a local business, like a mom and pop shop, and it goes for international businesses as well. The concepts are very similar across the board. It's just the way that it's the scale of the campaigns that that are different. In terms of local businesses, I still consider this time to be the wild west, or like the Gold Rush, in terms of not every business has gone online yet. I think five to 10 years ago, that was really where it was, businesses were not advertising online, but businesses now are starting to realize that their leads, their prospects, their ideal clients, are searching for them online, and they need to be there. So, businesses are starting to get used to the need for investing in this technology. And yes, because more businesses are doing it, it is more competitive, but that's why it's important to just do it right. Word of mouth is still very important. Because word of mouth is all just about reputation. So then, when you're competing against other companies you should make sure that that your company has the best reviews, you're attracting the most reviews and all that kind of stuff, there are other ways to leverage that word of mouth, into the online world. I saw a statistic recently that said something like 88% of consumers will read multiple reviews before making a decision, it really depends again, on the industry, on the service being provided on the product being sold. When people need something now like emergency plumbing, or, repairing a garage or an appliance when it's broken. A lot of the time, those consumers won't spend as much time worrying about reviews, and they'll spend more time just calling the first company that pops up if I'm doing a Google search.  That's what we've noticed, as well on Google and with SEO, is that as long as a result provides the information that the searcher is looking for, the business will benefit.  So, if there's a searcher that has intent, as long as the result has the information that the searcher wanted, then chances are they're going to stay on that search result.  How seriously should a local small and medium-sized business take digital marketing? Typically, one of the biggest things that I come across when I talk to prospects and talk to businesses that we work with, is they just don't really a understand the type of investment that it takes to actually get the results. And what will provide them value and they don't truly understand the value of it. So, there are a lot of business owners that look at marketing just as a cost but don't see it as an investment. Yet, it’s an investment in their business meaning for every thousand dollars that I spend, I'm hoping to make $5,000 back? If it's phrased properly, like “You pay me $1, and I'll give you five”, most business owners would jump through hoops to get to that. But a lot of people don't really quite understand it, they just see, oh, it's an expense and they are not sure what they are getting. That's up to me, and up to two marketers like us, for us to educate  our customers, our clients, or prospects, on how things work, how to calculate the return, how to how to project results, really show the perceived value there, that this stuff brings, because this stuff does work. If it didn't work, people wouldn't be investing money in it, and they wouldn't be paying companies like you or myself that, you know, money to do campaigns on a monthly basis. Where should small and medium-sized businesses get started? At the end of the day, I truly believe that really all that matters are the number of leads that are coming in, because you can have a poorly run business and not the best communication with the client, but as long as they're getting a lot more business out of what their investment is that at the end of the day, it's just a smart business decision to keep it going. But the proper onboarding of a client setting those expectations of what to expect and when to expect things, how much to expect, how to check this report how to understand this, that builds a lot more trust and will be a lot more beneficial in the long run. In terms of setting up a predictable marketing system for local businesses, it really just depends again, on what services they need, what would help them achieve their goals. So, say “I want to have the 10 new leads next month”. If that's the case, then obviously SEO wouldn't be the best solution for them. Because SEO takes a lot longer. If they say, "I want to have 10 leads next month, and I know that my target audience is active on Facebook", then we would look into running some Facebook ads. But at the end of the day, we're not just running the ads; we're running the ads, we're testing the ads, and then we're setting up conversion tracking. So, we know exactly what campaigns are working, they know exactly how many leads are coming in from where. And it's really important to show that level of transparency.  I know there's a lot of SEO companies out there who basically just send a report saying “Hey, here's an invoice. This is what we did last month. Here are some rankings”. But it doesn't really explain what it led to. So, we're big into explaining that. "This is the work that we've done. These are your rankings now. But it's, it's led to an increase in the 15% leads from organic Google search. So, you've got another 15 phone calls this past month just because of this work". And that's really what the bottom line is and what the business owner cares about. Definition: Customer lifetime value (CLV) is the metric that indicates the total revenue a business can reasonably expect from a single customer account. It considers a customer's revenue value and compares that number to the company's predicted customer lifespan. Businesses use this metric to identify significant customer segments that are the most valuable to the company. HubSpot  They have to ask themselves, "What's more important to me?" A business that has been around for 10 or 15 years, who are established who isn't going to go out of business, they don't have to turn off the lights because they don't get those 10 leads next month. Those are the type of businesses who are going to be more serious about marketing and taking their business to the next level in the long term. Those types of business might think about an SEO strategy. The reason that SEO is so powerful is that do those organic results, whether it be in maps, or you know, at the top of Google, our trusted a lot higher than the paid ads results. So, you're going to get more traffic, you're going to get more results, you're going to get more customers more leads and all that stuff than organic, it takes longer to get there. And it's not guaranteed, right? A lot of business owners are really scared of the long game. And they said, “Oh, I'd rather just pay Google to show up. I know that if I set up a campaign, and every time someone clicks on my ad, I'm paying for it, it's fine. I'm getting, you know, traffic to my site”. The problem is that not everyone trusts online ads. I mean, they're highly effective, but they're not necessarily as effective as SEO in the long run. So, if you're talking to a business that's more established, then they should invest in SEO for sure.  I've talked to a number of businesses that have such a stellar offline reputation, they've been around for 40 years, for 30 years. And now they can't believe that these young guys who've only been around for two years who started investing in digital marketing, are ahead of them in Google, and they don't understand it. They think it's an illegal act! Basically, they're offended by it. So, for those types of traditional business owners, they should definitely think seriously about investing in some online services. I always say if it's something that people are searching for, then let's try out a Google Ads campaign. If we can do it right, you're going to be making money more money back than what you're investing, your return on your ad spend is going to be at least double of what you are putting into it. But if it's a company where maybe people aren't searching online or the cost per click is rather high, or it's a prospect that actually needs to educate their clients a lot more before they can become a client, then we would suggest something like, Facebook and Instagram ads, as they may be a better fit to build some brand awareness. Can you share some real examples of how local lead generation impacted one of your clients?  One of these the companies I just mentioned had that old school mentality. They had never invested $1 into marketing. They were really skeptical and hesitant at first, they didn't really understand the benefits of being online. They just really didn't get it. They wondered why they should be spending more money than they ever spent before on advertising. So, one of the neat things that we did for them is we did some conversion rate optimization. We added a simple button to their site when people get on their homepage just said, “Call us now”, or “Request a quote”, or “view our past projects”. There weren't the right calls to actions on their site initially, so we switched them, and the number of leads and conversions went up 191%! What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. Moz Do you have a Pro Tip, something interesting, shocking, surprising, insightful, to leave our audience with?  Google has a number of ways for you to get in front of your customers. For example, you have Local Service ads and Google ads, which have higher costs and lower click-through rates than organic searches but are located at the top of Google or in the Google Maps section. So that is an important place to be. One of the things that have worked for me in the last little while, to get them ranking in the Google Maps, is just adding some keywords to their business name and their Google My Business. It's a neat little trick, but it works. And it actually brings more business that their way. So, for now, it works. I'm all about doing what works and not about following what Google has to say.  In terms of optimizing a Google My Business profile, in order for them to get, you know, show up in the maps, I would definitely: Update your Google My Business profile and fill it out completely, there's a descriptive place for description products and services, make sure you fill that out. Add some keywords in a natural way to your business name there and Google My Business, I would make sure you're getting good reviews. And, if the reviews include the keywords that you want to show up for, as well, that's definitely a bonus. And make sure that you are responding to those reviews when you get them. So those three things definitely would help. RELATED CONTENT: Master Modern Marketing: How to get more online reviews for your business with Chekkit Connect with Daniel: More Hot Leads website | More Hot Leads on LinkedIn | Daniel on LinkedIn If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.

Chi Odogwu is an internationally recognized expert in transforming businesses by showing them how to double, triple and even quadruple growth using smart digital marketing. Chi regularly provides insight for leading media and industry outlets, including The Huffington Post, Goodmen Project, Addicted To Success, Thrive Global and more. Chi & his team help entrepreneurs, executives, and thought leaders grow their credibility, influence, and income by using the awesome power of podcasting. He helps his clients become celebrity authorities in their respective fields, so that their improved expert positioning status leads to the generation of high-quality inbound leads, closing more deals and commanding premium pricing of their products and services. He is the author of the upcoming book “Podcast Marketing: Build Your Brand, Grow Your Business & Change Your Life.”

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally. Questions I ask Justin: What are common SEO mistakes that businesses often make? What role do reviews play in your ranking factor? What are some good resources for local SEO? What you’ll learn if you give a listen: The driving factors in organic placement Key aggregators often missed in citations How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Connect on LinkedIn. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Local lead generation services really take making sure you know the right keywords, you have the right strategy, you are specific and more. Local lead generation services Include Schema.org Making sure you have great copy Embedding a map And more Listen to this Podcast by John Lincoln to learn more about local lead generation companies and local lead generation services.

Viele Startups setzen darauf, über SEO Leads für lokale Dienstleister oder Geschäfte zu generieren. Google gefährdet dieses Geschäftsmodell immer mehr, indem sie solche Vermittlungsplattformen häufig nicht mehr bei lokalen Suchanfragen anzeigen. Stattdessen werden die oft weniger optimierten Websites der lokalen Firmen selbst angezeigt. In der 211. Folge von #SEODRIVEN zeige ich Beispiele aus verschiedenen Branchen und erkläre, vor welcher Herausforderung diese Geschäftsmodelle stehen, wie man dennoch Nischen findet bzw. in welchen Bereichen einen Google noch in Ruhe lässt. Welche Plattformen nutzt Du zur lokalen Lead Generierung?1.000x SEO CHECK KOSTENLOS:Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt deine Domain ein unter:http://digitaleffects.de/seocheck/ Über SEO-Driven:In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: http://www.cbschmidt.de/podcast/Über Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:http://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/Mehr von mir im Netz:https://www.facebook.com/cbschmidt.de/https://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttps://www.instagram.com/cbschmidt/https://www.xing.com/profile/ChristianB_Schmidthttps://www.linkedin.com/in/cbschmidtVollständiges Impressum:http://digitaleffects.de/impressum/ Folge direkt herunterladen

In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation. In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper. Topics discussed during this podcast episode include; Easy tweaks you can implement right now to improve your online business Recommended resources for your online business The biggest mistakes online business owners make And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: FortuneMarketingInc.com Duct Tape Marketing LeadPages Unbounce Thrive Wordpress Themes ActiveCampaign Mailchimp Google Analytics Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:45 - What influences did you have when you were growing up that lead you to where you are today? 4:30 - Mark's parent's small business and the struggles they faced 6:10 - How Mark began his own digital marketing agency 10:00 - Online marketing systems - an overview 13:45 - What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems 15:45 - Many businesses drop the ball when it comes to landing pages 17:15 - Online marketing systems resources that Mark recommends 20:25 - The biggest mistakes online business owners make 23:00 - How businesses can track the results of their advertising and marketing efforts 26:40 - What else should businesses owners focus on when it comes to their online marketing systems 28:00 - The importance of using video 29:15 - Mark Fortune's real-life case studies 36:10 - Mark's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...

On this episode we'll show you how to use Local Lead Generation for your business! Listen to Bradley's interview in here: https://localkingpin.com/interview Join Local Kingpin below: http://localkingpin.com More SEO Goodness and Tutorials at http://www.semanticmastery.com/humpday Music: Gramatik - The Novel All rights reserved

Tune into Smart Companies Radio with host Kelly Scanlon and find out what you’re missing when building your website that could tank your business traffic. Justin R. Sturges, author of the Amazon Best Seller, “The Small Business Owners Guide to Local Lead Generation brings his more than 20 years experience in local marketing to Smart Companies Radio.  Listen to discover effective and practical digital marketing recipes that will work for your business. To hear more shows with host Kelly Scanlon, please visit our archives. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently authored a book together with four other consultants in that network entitled The Small Business Owner’s Guide to Local Lead Generation. Prior to starting his consulting business, Kevin spent six years as an airline pilot for US Airways Express before leaving that career to become an entrepreneur. He’s a native of Indiana and graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen.

Kevin Jordan works with Redpoint Marketing Consultants. His successful podcast supports marketing professionals, including providers, coaches, and consultants. Mr. Jordan is coauthor of The Small Business Guide to Local Lead Generation.

Kevin Jordan is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently co-authored a book entitled The Small Business Owner’s Guide to Local Lead Generation. This book teaches local business owners how to successfully compete with much larger companies. Prior to starting his marketing agency, Kevin spent six years as an airline pilot for US Airways Express. He’s a native of Indiana, a graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen. Motivational QuoteBusiness InsightsReferral Programs that effortlessly increase sales [4:30] Steps to Starting a Referral Program [9:33] All about Event Marketing – it’s value, how to prepare and how to make it a success [13:58] Success TraitSelf Discipline – executing the same way every single time [23:20] Productivity/Lifestyle Tool Nimble (http://www.nimble.com/) – the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media. Valuable Book Success Principles (http://amzn.to/1JSHpMI) by Jack Canfield The Small Business Owner’s Guide to Local Lead Generation (http://amzn.to/1LR7eyL) by Ray L. Perry, Justin Sturges, Phil Singleton, Kevin Jordan & Mark Z. Fortune Contact Links Website (http://www.redpointmarketingconsultants.com) Facebook (http://www.facebook.com/RedpointMarketingConsultants) Twitter (https://twitter.com/RMCVirginia) LinkedIn (http://linkedin.com/pub/kevin-jordan/b/3a2/89) Google+ (https://plus.google.com/+Redpointmarketingconsultants/posts) YouTube (https://www.youtube.com/user/RedpointMarketing) Book Website (http://localleadgenbook.com) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

Today’s Best Ever Yankee/Southerner may not be able to decide what state he wants to be in, but he sure as heck knows a little something about real estate! Start paying attention, because we discuss the new tool you need to begin using to analyze deals, and why the market you invest in just doesn’t matter if you can find a good deal.       Best Ever Tweet:   Pick markets like you’re picking winners.   Gregory Rand’s real estate background: -          CEO of and incoming president of , the world’s first national investment search portal  and is based in Charlotte, North Carolina -          Been advising investors for 30 years from institutional investment funds to individual investors -          Real estate contributor on FOX Business Network and author of the best-selling book -          Moved from NY because he realized he was a southerner  -          Here is the document we discussed on the show:     Subscribe in   and    so you don't miss an episode!   Made Possible Because of Our Best Ever Sponsor:   - Want to learn more about crowdfunding? Let the leading expert in the crowdfunding space, Patch of Land, give you all the info you need to get started. Grab your FREE copy of Top Ten Answers to the Top Ten Crowdfunding Questions at     - Need more leads? Read the “Small Business Owners Guide to Local Lead Generation” in order to generate more leads. Visit localleadgenbook.com for more info. 

You gotta give to receive. Today we discuss the different benefits you can receive from giving back and just how beneficial giving to charity can be for your entrepreneurial career. Plug in your earphones and learn the   Best Ever Tweet:     It’s all a win-win situation when you partner with a charity.   Subscribe in   and    so you don't miss an episode!   Made Possible Because of Our Best Ever Sponsor:   - Want to learn more about crowdfunding? Let the leading expert in the crowdfunding space, Patch of Land, give you all the info you need to get started. Grab your FREE copy of Top Ten Answers to the Top Ten Crowdfunding Questions at     - Need more leads? Read the “Small Business Owners Guide to Local Lead Generation” in order to generate more leads. Visit localleadgenbook.com for more info. 

Today’s Best Ever guest shares with us how he gains clients from social media and his blog and how to determine what is REAL and what is speculation. We also discuss all you need to know about real estate investing in Miami, and why it may be the market you are forgetting about.     Best Ever Tweet:   In real estate, consistency is the best tool you have.   Adrian Foley’s real estate background: -          Attended law school and keeps his law license active but focuses the bulk of his time to real estate -          Real estate agent at GSL Properties based in Miami, Florida who works with buyers and sellers in Miami’s top luxury submarkets -          Fluent in both English and Spanish     Subscribe in   and    so you don't miss an episode!   Made Possible Because of Our Best Ever Sponsor:   - Want to learn more about crowdfunding? Let the leading expert in the crowdfunding space, Patch of Land, give you all the info you need to get started. Grab your FREE copy of Top Ten Answers to the Top Ten Crowdfunding Questions at   - Need more leads? Read the “Small Business Owners Guide to Local Lead Generation” in order to generate more leads. Visit localleadgenbook.com for more info.    

Kevin Jordan - Author and Owner, Red Point Marketing ConsultantsKevin Jordan is involved with an excellent organization called "Duct Tape Marketing". Just like the name implies, Duct Tap Marketing is about simple, affordable and practicle marketing strategies for small business. What they are doing and why Kevin became involved with them is because they treat marketing as a system. They've put together a lot of tools and resources for small business to help them market better. Kevin is now a certified consultants and has licensed their brand. Kevin got involved with four other consultants within the Duct Tape Marketing brand to write a book. Kevin jokingly talked about how easy writing a book was, but he, along with his co-authors, took the time to pull from each of their expertise to write a book. Here's a link to each of the 5 Authors of "The Small Business Owner's Guide to Local Lead Generation": Mark Z. FortuneKevin JordanRay L. PerryPhil SingletonJustin SturgesKevin faced a couple challenges with his book called The Small Business Owner's Guide to Local Lead Generation. While he acknowledges that it is a bit of a mouth full, he recognized the importance of describing the book in detail and it helps with search engine optimization as well. The main challenges Kevin and his team faced was combining five voices into one voice. Check out Kevin's new book: Share on Twitter He wanted the book to have a cohesive flow so that it was reflected in the content as one voice. The way he solved the problem was by hiring a copywriter. At first, he thought it would be easier to record content and send it to the copywriter and it would be done. He found out that it wasn't as easy at it seemed. In most cases, the content was transcribed well; however, in other cases, the team found out that it was hard for the copywriter to interpret the information so that the information was communicated in a way that was easy to understand. The target audience for this book is someone who may have heard what SEO is, but they really don't understand more than that. In order to make this happen, they had to be careful with the jargon. Kevin said it was challenging to break down marketing in a simple step-by-step process. The content was created with the team on the call and the copywriter would take the information from the call. This provided a great starting point for the team to decide whether or not that was the "tone" they were looking for. If Kevin had to do this all over again, he would definitely hire a copywriter again. Within the team dynamic, they chose two people to do the editing so they would avoid having too many people trying to do the same thing.A book is never really completed - Kevin JordanHow to Write With a TeamKevin actually really enjoyed working with the team to write this book. Kevin really enjoyed it as a matter of fact. He was able to learn a lot along the way. Kevin realizes that you cannot be an expert at everything. Two of the authors were very strong in SEO and web design and then others brought in areas of expertise such as copywriting and video marketing. The hardest part of writing the book was deciding what to include in it. The goal was to keep the length short because the target audience is very busy and has very short attetion spans. Kevin pointed out that he could say that because he was a small busines owner himself. Narrowing the topics down to areas that the team believed would really help the readers out. If you want to learn more about or connect with Kevin Jordan, check out his links below and remember he welcomes all questions, comments and inquiries! Red Point Marketing Website Kevin on YouTube Kevin on Google Plus Kevin on LinkedIn Kevin Jordan on Facebook Follow Kevin on Twitter Small Business Marketing Show Send an email to Kevin Jordan Here are the highlights of my conversation with Kevin Jordan if you are in a hurry:Who is Kevin Jordan? (3:00 Mark)What is the book about?

Kevin is the owner of Redpoint Marketing Consultants and a co-author of "The Small Business Owner's Guide to Local Lead Generation.   Find out how to treat marketing just like your clinical systems. Doctor, you can train your prostpetive patients to know, like, trust, try, buy, repeat and refer!  

Today’s Best Ever guest shares with us some excellent tips in order to differentiate YOUR real estate space. Everything you need to know about lead generation, and what YOU can do in order to support and cater to your tenants in order to be DIFFERENT from your competition.   Best Ever Tweet:   The problem that most people have, isn’t with the lead generation – it’s with the lead conversion.   Kevin Jordan’s real estate background: -          Owner of Redpoint Marketing Consultants based near Richmond, Virginia -          Host of popular podcast, Small Business Marketing Minute Podcast -          Author of The Small Business Owner’s Guide to Local Lead Generation -          Say hi to him at redpointmarketingconsultants.com -          Before he got into marketing he used to be an airline pilot   Subscribe in   and    so you don't miss an episode!   Made Possible Because of Our Best Ever Sponsors:    – Having a hard time finding great investment properties?  Unfortunately, the best deals are rarely found locally. Norada Real Estate’s simple proven system provides you with the best deals across the U.S. to create wealth and cash-flow.  Get your FREE copy of    - Want to learn more about crowdfunding? Let the leading expert in the crowdfunding space, Patch of Land, give you all the info you need to get started. Grab your FREE copy of Top Ten Answers to the Top Ten Crowdfunding Questions at                                  – How much do you really know about your clients? With milenials taking over the real estate market place, YOU need to learn about them. Read by Matt Britton to learn all you need to know.