Med Device Unleashed

A full length podcast live from the floor of ASPN , speaking with some of the top thought leaders in the interventional pain space and taking a look into the future of pain medicine and what's on the horizon for ASPN as an organization in which is growing very rapidly.

In this episode of Med Device Unleashed, I am talking to Giovanni Di Napoli. He is the President of Medtronic’s Gastrointestinal division.Listen in as Giovanni discusses the new product launch of GI Genius, AI applications, and strategies for managing territories.“Artificial Intelligence is here to help; to keep performance stable... or to improve performance.”Top Takeaways: Put in the time to learn things inside out. Prioritize the people you want to work with. Balance what you can achieve short and long term. Take care of your physical body to take care of your mind. Get up early to get ahead. Create value for physicians and patients. Have clear visions. Foster an open-minded attitude. Episode’s Timeline: [03:52] What Giovanni learned from his time at Johnson & Johnson. [05:57] How Giovanni felt about working in sales. [07:20] How Johnson & Johnson parses territories and reps. [08:55] Strategies for dealing with a large territory. [13:42] Advancing devices to preserve surgical techniques. [15:25] Moving up the sales ladder into leadership. [18:16] How Giovanni maintains his one-man show. [22:40] About GI Genius. [29:45] The GI Genius development timeline. [30:50] How GI Genius integrates into a practice. [31:23] Will the Medtronic GI division move to direct to patient marketing with the GI Genius? [34:00] Did Giovanni expect the progress of his department 5 years ago?

In this episode of Med Device Unleashed, I am talking to Sean Bryant, a seasoned and polished sales professional with years of experience.Listen in to hear Sean’s perspectives on failing forward and learning lessons, what he looks for when hiring candidates, and how he manages his time.“If you look at it the right way, and you look at it as a learning experience and something that’s going to make you better, then good. You’re going to be better.”Top Takeaways: Failing forward and continuing to learn from your experiences to grow. How obstacles are showing you the way forward. Work ethic is paramount to success. There’s always more to learn. Showcase your numbers and prove your success on your resume. Your attention to detail in your resume communicates your attention to detail in your job. Remember that it is all about the patient, no matter what. You don’t have to have the best product to be the best salesperson. Be hungry, humble, and emotionally intelligent. Focus on personal development. Episode’s Timeline: [03:48] About Sean’s background and how he came to med device sales. [11:00] Getting over the fear of failure fast and learning to take risks. [15:03] Sean’s experience in trauma and how it was a benefit to him. [21:00) Tips on becoming a Territory Manager. [25:10] Building an effective resume. [30:00] Understanding that what you do is a privilege and building trust with medical teams. [32:50] What Sean looks for in potential candidates. [42:35] Managing your time and to-do list effectively and efficiently. [54:30] What advice would Sean give himself if he could go back 5 years? 

Allison Turner brings her A game day and in and day out. She comes to work dedicated to building trust and delivering the right therapies to her patients to drive the best results possible. In her career she's worked with some of the busiest practices in the country and through this experience she provides us brutally honest and direct insights into what it really takes to be a medical device rep from a woman who has worked with some good reps and some not so good reps. Her story is a great one and we were happy to have her on the show as our first NP ever on MDU.

Have you ever been in a sales call and wondered if the customer cared about what you were saying? Have you walked out of a meeting no knowing if what you said had effect on the client? Dr. Jack Schafer spent 20 years in the FBI studying people , behavior and the art of winning people over as he was tasked to find spies befriend them and turn them against their own countries. He knows a thing or two about reading people , influencing people and consequently getting what he wanted. In episode #8 we take a deep dive into this topic and a handful of concepts he covers in his book " The Like Switch " an Ex FBI Agents Guide to Influencing , Attracting and Winning People Over. These little details are what can take your sales game up to the next level no matter the industry you work in.

In this episode we get to go behind the scenes at Medical Sales College which has become a staple among both companies and representatives looking to break into and get educated in the vast field of orthopedic implants and technologies. Scott has been with them since the start and gives great insight into how , what and why behind what they do at MSC.

In Episode 5 we go inside the mind of X medical device sales rep turned med tech start up CEO Cam Sexton to find out what exactly makes him and other med tech entrepreneurs minds tick. He takes us behind the scenes of on how his company was formed and came to be today. This includes all the challenges they faced , wins they had and similarities between running a company and selling medical devices in a territory everyday.

understanding your territories current sales environment and developing strategies and delivering results is critical in any sales role. In this episode we go in depth with Scott Walle on how he did just that all the while launching his own sales software company and acquiring his MBA. Certainly this episode is packed full of tips/tricks and advice you can put to use immediately inside your own territories.

In this Episode of the Podcast we talk with NY times and international best selling author Matt Dixon about his book The Challenger Sale. The Challenger Sale Released in 2011 and has sold over half a million copies. Matt takes us back stage and he tells us about the inner workings and years of data backing the idea around the challenger sales rep. He does a deep dive on how to adopt these sales strategies and develop and integrate the challenger mentality into your own business and every day sales activities. Matt also touches on what it means and how effective it is to have the ability to teach , tailor and take control and more.

In this episode of the Med Device Unleashed Podcast Rob Binney talks - How to successfully lead a sales team , the attributes and traits that make up a great leader , utilizing adversity to develop your leadership mentality and more.

In depth, interesting and fun conversation with Jordan Chase CEO and founder of Chase MedSearch a high end medical device recruiting firm based out of San Antonio, Texas. Chase MedSearch has placed hundreds of reps in a multitude of specialties throughout the USA and maintains strong connections with industry leaders. Jordan personally has over 20 years experience in the highly competitive recruiting sector. He is a wealth of knowledge when it comes too breaking in, staying in and building a solid career in medical device industry and an honor to have on the podcast.

The what behind the Med Device Unleashed podcast