Profit From Podcasting

Hilary Sutton is CEO of HSL Digital, a content marketing consultancy that she runs from a loft above her bedroom. She is a keynote speaker and writer who has contributed to HuffPost, the Washington Post, USA Today, Yahoo! Singapore, and HuffPost United Kingdom. The author of several eBooks and courses, Hilary also hosts the popular Hustle & Grace Podcast where she serves as chief explorer in cultivating a flourishing career and life.Hilary began her career as a theatre actress, then transitioned to academics serving as professor of communications at Southern New Hampshire University. She has also held digital marketing roles at SpotCo, Pursuant, and McKinley Marketing Partners. In this episode, Hilary provides recommendations for showing up and serving your audience AND your business as a podcaster. She encourages podcasters to think about what is sustainable for them and how they can build a personal brand through their shows. Everything we say and do contributes to this brand, and we want to make sure we are managing it well and optimizing the opportunities podcasting provides.See the full show notes here.CONNECT WITH HILARYWebsiteHSL DigitalInstagramFacebookLinkedInTwitterPodcast31 Day Personal Brand ChallengeRead Hilary's Washington Post articleCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Leah Pardee is a Business Coach, Meditation + Mindfulness Instructor, and host of the Top 200 Candid Confidence podcast.  She teaches entrepreneurs to create and grow their soulful online businesses through releasing fear and self-doubt, and implementing proven marketing strategies. After spending years working in sales, obtaining an MBA, and slaving away at the 9-5 grind, she left the corporate world for a life of freedom and purpose.  Her mission in life is teaching you how to do the same!Leah shares her podcasting journey, and we discuss how to gain sponsorships, grow your podcast through guest interviews, and sell your own programs with authenticity and confidence.See the full show notes here.CONNECT WITH LEAHWebsiteInstagramPodcastSo You Wanna Start a Podcast?CONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Gianna is a Business Mentor, Mindset Coach, Health & Wellness Expert, CPT, Yogi, & Multi-Passionate Entrepreneur!  After 12+ years of coaching, mentoring, and working alongside successful entrepreneurs, Gianna has mastered the art of helping passionate coaches go from struggling to successful quickly. When you work with Gianna, you get results, changes happen, and your business (and life) will shift in the most powerful way. But what Gianna takes pride in most is her PASSION for what she does. She walks the walk and shows up authentically in everything she does. She's living what she's been called to do and it shines through every post she writes, program she creates, and coaching session she facilitates.Gianna shares how she uses her podcast to warm up leads, get people onto her email list, and showcase her coaching skills and other expertise. She attracts ideal clients through her podcast with ease.See the full show notes here.CONNECT WITH GIANNAPassion & Profits Free GuidePassion & Profits MasterclassInstagram WebsitePodcastCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

On this week's episode, Laura puts a bow on the content strategy mini-series (episodes 12-16).  Be sure to go back and listen to any episodes you missed, as the guests all did an amazing job sharing their expertise.A profitable podcast is built on the foundation of consistently creating content that is searchable, accessible, and community-building. Any monetization strategy you try will not work if you don't have an audience that knows you, likes you, and trusts you.See the full show notes here.CONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsWant to chat about a VIP Content Day? DM me on Instagram or email me at hello@laurabauder.co !LOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Hayley Luckadoo is a marketing coach and motivational speaker who empowers entrepreneurs to let go of the things holding them back and take the steps toward bigger dreams and a better life. She is an audacious dreamer who started with a hobby wedding planning business born out of her college apartment and turned it into a serial entrepreneur success story fueled by determination and Dr. Pepper. Through her company, Luckadoo Media, and her passion project, the Females on Fire podcast, Hayley spends most days in her pink office, creating content and resources to educate and motivate entrepreneurs to change their lives by stepping into action in their full potential.Hayley shares her podcasting journey and how she nurtures her community of Females on Fire. We also discuss monetization strategies, as Hayley has experience with affiliate marketing, paid sponsorship, and pointing listeners toward her own products and services. Hayley is a community builder extraordinaire - you won't want to miss her tips!See the full show notes here.CONNECT WITH HAYLEYThe $5K ChallengeInstagram FacebookYouTubeWebsitePodcastClubhouseSince we recorded this episode, Hayley's Females on Fire club was approved on Clubhouse. CONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Amanda Warfield is a simplicity-focused time management and business strategist, and host of Chasing Simple - a podcast to help creative entrepreneurs uncomplicate their life and biz. She traded in her classroom lesson plans for speaking and educating creatives on sustainably enjoying work/life balance, and her clients and students have gained back time, energy, and mental clarity.  If her nose isn't in a book, you can find Amanda annoying her husband by slipping Disney into every conversation, or forcing her cats to snuggle.On this episode, we discuss how to simplify the content planning process so we have more time and creative space to be able to use our podcasts for profit. Trying to do all the things and be all the places is keeping you stuck and overwhelmed, and Amanda shares her tips for breaking free of the content creation hamster wheel.See the full show notes here.CONNECT WITH AMANDA 8 Tips for Faster Content Creation Audio TrainingInstagramWebsitePodcastCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Brand strategist Britney Gardner translates what it feels like to work with you into messaging you will use to build a business full of the best clients for you.  Creator of The Badass Brand and host of The Know, Like & Trust Show podcast, Britney empowers entrepreneurs who are ready to level up and truly make an impact.  On this episode, she shares her tips on developing a brand strategy and consistently showing up on various platforms.  We discuss how your strategy can shift in order to nurture your audience between launches, how to use intentional calls to action, and the advantages of showing up regularly for her business.See the full show notes here.CONNECT WITH BRITNEYDiagnose the DisconnectThe Show-Up SystemInstagramFacebookWebsitePodcastCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Jenessa is a business coach and brand strategist, and host of the Elevated Entrepreneur Podcast. She helps coaches, course creators, healers, creative entrepreneurs and online experts who are ready to tap into their true badassery and create and grow powerful brands that attract their soulmate clients and make sales fun & easy. She specializes in supporting women entrepreneurs who are ready to end their battle with self-sabotage, regain their kickass confidence and create the business and life of their dreams. On this episode, Jenessa and I chat about the (slight) difference between excitement and fear when it comes to showing up authentically on your podcast. Attracting people to, and repelling people from, your business are both important factors that allow you to work with your dream clients - and your podcast can make that happen. See the full show notes here.CONNECT WITH JENESSASome of these links are different than what was mentioned in the episode - the downfall of batch recording ;)InstagramPodcastWebsiteMoon Magic for Business GuideCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

I'm excited to bring you this bonus episode of Profit From Podcasting! This episode is a collaboration between myself and Melissa Guller, the host of Wit & Wire and the featured guest on episode 3 of Profit From Podcasting.Melissa and I have been chatting about the impact of Clubhouse on podcasting, and when Clubhouse changed its terms of use to allow recording we had to check it out and share what we learned with our podcast listeners!This episode contains excerpts from that "test room", where we talk about what you can and can't do, and what we're hoping to see from Clubhouse to make this a legitimate option for podcast hosts. See the full show notes here.CONNECT WITH MELISSAInstagramPodcastWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Cinthia Pacheco (SEO Strategist and founder of Digital Bloom IQ) shares how she uses her podcast to generate warm leads, build strategic referral partnerships, and sell her services and courses. She also provides important information on best practices for getting your podcast show notes and/or blog ranked on Google.  See the full show notes here.CONNECT WITH CINTHIA50 Keyword Ideas for Small BusinessesPodcastInstagramFacebookYouTubeWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Vikki Louise (host of F*ck Anxiety and Get Sh*t Done)  joins me to chat about how she has tailored her podcast to her specific audience. Making sure your content and format aligns with what your listeners need to hear, and how they need to hear it, is key to building community and generating leads from your podcast.Vikki is also an expert on anxiety, and we chat about the nerves involved in putting yourself out there as a podcaster and fighting our brains' natural instincts to keep us "safe".  So F anxiety, and get your podcast done!See the full show notes here.CONNECT WITH VIKKIF Anxiety GuidePodcastInstagramWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Christina Bernhard is a Facebook Ads and Funnels consultant for female entrepreneurs that are ready to scale their businesses to the next level. She also hosts the podcast Scaling to Freedom.After years in the corporate world building a marketing department and becoming a marketing director, she found herself with a dream of freedom she couldn't shake.  Christina found a way to navigate through her own limiting beliefs to leave the corporate world, build her business, and travel. On this episode, we discuss the importance of funnels and list building for podcast hosts as well as the utility of Facebook ads when it comes to growing an audience for your podcast. See the full show notes here.CONNECT WITH CHRISTINAFunnel Starter KitPodcastInstagramFacebook GroupFacebookWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Renee Nichole, owner of Renee Nichole Consulting, is an online business and marketing strategy expert.   She helps busy entrepreneurs confidently launch their first or next high ticket program, course, or mastermind without stress or overwhelm.We discuss positioning your podcast within your customer journey so that you are able to build influence, impact, and authority ahead of your next launch. Podcasting is a great visibility strategy and you can use it to promote and sell your products and services. See the full show notes here.CONNECT WITH RENEEInstagramFacebook GroupFacebookWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Sarah Talbert is a website copywriter with experience helping clients to optimize sales funnels.  On this episode, we bust some myths about sales funnels and simplify the concept of "building your funnel".   Where does your podcast fit into your buyer's journey?  We'll help you figure it out, so you can connect the dots from podcast to purchase.See the full show notes here.RESOURCE MENTIONEDOtter.aiIf you make a purchase through this link, I may earn a small commission at no extra cost to you.CONNECT WITH SARAH17 Headlines That StickInstagramWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Sara Dean is the creator and host of the Shameless Mom Academy podcast, a top rated podcast with over 3 million downloads.  Sara's biggest passion is helping women own their space.After enduring her own identity crisis following the birth of her son, Sara took her background in psychology/health/wellness and rebuilt her identity, one step at a time.  Sara motivates and inspires women to stop shrinking and start shining.  She is on a mission to inspire women and moms, in particular, to live bigger, bolder, braver #everydamnday.Sara serves women through her podcast, her thriving Momentum Mamas membership community, her Tenacious Mamas business and leadership mastermind, and her annual event, Shameless Mom Con.Sara has excellent advice to share about monetizing your podcast with multiple streams of revenue, engaging your listeners in a community, and building your email list.See the full show notes here.CONNECT WITH SARA15 Minute Manifest Morning RoutineFacebook groupPodcast: Shameless Mom AcademyFacebookInstagramCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

An overview of organic marketing strategies you can use to attract more listeners for your podcast.  How to grow your audience is always a hot question, so let's chat about how you can make your content work for you.I'm  dropping some stats and cracking some algorithm codes during this episode, and you can find my sources cited in the full show notes.[2:03] Pinterest[7:11] Instagram[13:00] Facebook[15:08] Twitter[16:42] LinkedIn[18:42] YouTube[23:28] TikTok[25:07] Clubhouse[27:56] Wrap-upLINKS MENTIONEDThese links are referral or affiliate links. If you make a purchase through these links I may earn a small commission at no extra cost to you. Social media scheduling: LaterYouTube optimization: TubeBuddyCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers!

Jenny Suneson is a podcast launch strategist & manager and the founder of the popular podcast marketing agency Savvy Podcast Agency. The Savvy Podcast Agency helps female creative entrepreneurs launch and grow their podcasts and start generating leads on autopilot.See the full show notes here.CONNECT WITH JENNYThe Profitable Podcast SummitQuiz - Is Hosting a Virtual Summit Right for You?Masterclass - How to Make Money from Your Podcast Without Relying on Ad SponsorshipsPodcast - Savvy Podcasting for EntrepreneursInstagramWebsiteDisclaimer - The Profitable Podcast Summit link is my affiliate link. If you upgrade your ticket, I may earn a small commission at no extra cost to you.  CONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Michelle Terpstra is a master sales coach who helps coaches, consultants, and service-based entrepreneurs create and sell signature offers to soulmate clients. In this episode we chat all about borrowing others' audiences and how to attract your ideal clients as a podcast guest. Michelle shares actionable tips about driving traffic back to you, focusing on topics that make sense for your offer, and how to talk during your interview to pique interest in you and your business.See the full show notes here.CONNECT WITH MICHELLEFree Resource - Guest Interviewing for ProfitWorkshop - Skyrocket Your SalesFacebook GroupInstagramWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levels

Melissa Guller is the founder of Wit & Wire, where she helps creators launch and produce podcasts with real growth potential. She's an experienced podcast host and producer, as well as a top-rated instructor at General Assembly NYC and on Skillshare.By day, Melissa is the Head of Marketing Engagement at Teachable, a platform for entrepreneurs to build and sell their own online courses. She's the host and producer of their podcast, Everything is Teachable, which peaked as the #2 Career Podcast in the USA, hit 50,000+ downloads in the first season, and was featured in Apple Podcasts under best new podcasts.Melissa shares her experiences with a podcast that has a "big" audience versus a podcast that has a "small" audience.  She debunks the myth that you need thousands of downloads per episode to start earning money as a podcaster.  We also chat about using a podcast as a marketing platform to promote online courses or other products and services, without getting all "used car salesman".See the full show notes here.CONNECT WITH MELISSA"Ready to Record" Free 5-Day ChallengePodcast Host Mastermind CommunityDisclaimer - The above links are affiliate links. If you make a purchase, I may earn a small commission at no extra cost to you.If you make a purchase through my affiliate link, I will give you a 3-month free trial of The Podcast Vault. If those links aren't active when you're listening to this episode, check out Melissa's website here.InstagramPodcast: Wit and WireWebsiteCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers!

Jenny Melrose is a business coach, a content strategist, and a podcaster.  She has helped hundreds of female entrepreneurs to build their businesses and create the lives they wanted for themselves and their families.We have a great conversation about building a business and increasing your revenue through podcasting.  Jenny shares valuable tips on how to ensure your content is meeting the needs and solving the problems of your audience.Jenny leverages her podcast to convert cold leads to warm leads.  These leads then buy into her programs because they have already learned from her and they know her teaching style works for them and for the needs of their businesses.See the full show notes here.CONNECT WITH JENNYInstagram Story PlannerInstagramFacebookWebsitePodcast: Influencer Entrepreneurs with Jenny MelroseBook: Influencer EntrepreneursCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers!

Welcome to Profit From Podcasting!This episode gives an overview of the mission behind this show, and encourages entrepreneurs to start and/or grow their podcasts if that is the content creation and marketing strategy that they're excited and passionate about.  Your podcast can build a solid foundation of know, like, and trust, and it can absolutely be an income-generating activity for your business.How does podcasting grow your brand and your business?Connect with your audience on a more personal levelIncrease the size of your audience and business networkPositions you as an expert and as an authorityProvides numerous monetization opportunitiesSee the full show notes here.CONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers!

Introducing Profit From Podcasting! I want to help you incorporate podcasting into your business as an effective lead generation strategy.I've talked to so many women who either have podcasts and want to outsource production tasks, or don't have podcasts and want to start them.  But over and over again, I hear the same concern --- podcasting doesn't make any money!  If you've had this thought yourself, then this show is for you.It's my mission to help female entrepreneurs speak up, get strategic, and share their messages with the world. If you're looking forward to launching or optimizing your lead generating podcast, I would so appreciate it if you would share a screen shot of this trailer on Instagram and tag me @laurabauderco.