Podcasts about podcast branding

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Best podcasts about podcast branding

Latest podcast episodes about podcast branding

Inner Edison Podcast by Ed Parcaut
Podcasting Consistency & Growth With Adam Torres: Strategies, Failures, and Building Your Brand

Inner Edison Podcast by Ed Parcaut

Play Episode Listen Later Sep 11, 2025 48:19


Join host Ed Parcaut as he welcomes Adam Torres to the Inner Edison Podcast! Adam Torres, host of over 6,000 interviews and founder of Mission Matters, joins Ed Parcaut for an energetic deep dive into the realities of podcasting. From launching a show as a hobby to building an entire business around content creation, Adam shares behind-the-scenes stories you won't hear anywhere else—like doing interviews with two headsets at once, or clocking 20 episodes in a single day at conferences. Ed and Adam discuss: The real workload behind podcasting (editing, posting, costs, and more) Why consistency, not perfection, is the key to growth How to avoid “podfade” and Adam's tip for lasting past your 23rd episode Building and monetizing a daily show—and why there's still a blue ocean for audio creators Their favorite podcast tools and how AI streamlines hosting and prep How interviewing at conferences unlocked new opportunities for Adam's brand If you've ever thought about starting a podcast—or want to take your show to the next level—this candid conversation is a must-listen! Adam and Ed don't just talk about success; they share the trial, error, and Edison-style perseverance behind their journeys. Tune in and discover how your greatest defeats can become your greatest confidence—on the Inner Edison Podcast. New episodes every week. Subscribe for more stories of innovation, resilience, and entrepreneurial growth! **Contact Ed Parcaut:** -

My Marketing Podcast
Stratégie de contenu : comment créer un écosystème qui cartonne ? – avec Tifany Clémenceau | marketing, podcast, branding

My Marketing Podcast

Play Episode Listen Later Sep 9, 2025 53:07


Vous avez du mal à savoir quel contenu créer et comment tout connecter pour que votre stratégie marketing ait vraiment un impact ?Dans cet épisode pour le podcast Coulisses de marques, Tiffany Clemenceau interroge Sandie Giacobi sur la manière dont nous avons construit un écosystème de contenu cohérent autour de notre agence My Marketing Xperience.Sandie partage en détail notre vision, nos choix stratégiques et les coulisses de notre contenu : podcast, newsletter, LinkedIn… et même le livre Homo Entrepreneurus.Au programme :Comment nous avons structuré notre écosystème de contenu pour qu'il serve notre stratégie d'acquisitionPourquoi le personal branding est un levier fort (et comment éviter les déséquilibres quand on est deux associées)Les étapes et les erreurs dans la création de My Marketing PodcastPourquoi nous avons arrêté notre chaîne YouTube malgré ses bons résultatsLes vraies raisons qui ont poussé à écrire un livre en lien avec la préhistoire (si si !)Nos conseils si vous voulez créer du contenu régulier.Un échange sans langue de bois, pour toutes celles et ceux qui veulent créer du contenu qui compte, sans y passer leurs semaines.A PROPOS DE TIFFANY CLEMENCEAUSite webLinkedIn

The Podcasting Morning Chat
365 - Podcast Branding Dilemmas: Titles and Logos Under the Microscope

The Podcasting Morning Chat

Play Episode Listen Later Sep 5, 2025 58:58


Should you put the word podcast in your podcast title…or does it just make you sound outdated? In this milestone episode of Podcasting Morning Chat (number 365, meaning you could binge us every day for a full year!), the crew digs into two classic branding dilemmas. First up: the long-running debate over whether adding “podcast” to your show's name is helpful for clarity or just plain cringey. Then we turn our attention to cover art. Does featuring a microphone make your brand instantly recognizable, or is it a tired cliché that wastes valuable design space? To wrap up the week, we share personal wins and celebrate the victories that keep us going.Labor Day Sale! Empowered Podcasting Conference tickets are 50% off this week only! Visit https://www.empoweredpodcasting.com click “Buy Ticket,” and use code EPCLD50 before Friday night, September 5th.Episode Highlights:[2:28] Empowered Podcasting Conference Sale [6:57] Takeaways from the 365 Episodes of PMC[12:05] Debate on Using "Podcast" in Podcast Titles[24:59] Should you ever use "show" instead?[29:38] Microphone in Podcast Logos: Cliche or for Clarity?[48:23] Wins from the WeekLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comAlive with Steve Burns: https://www.youtube.com/@AlivewithSteveBurnsRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

For Women Who Love The F-Word
141: Growing Skincare Brand On Online Retail Platforms with Co-Founder of Alluora, Genecia. (An Interview With Channel News Asia)

For Women Who Love The F-Word

Play Episode Listen Later Jul 19, 2025 28:44


In ‘Made in SG', Melanie Oliveiro from Channel News Asia speaks with two Singaporean entrepreneurs running skincare and health supplement businesses via online retail platform Shopee. Genecia Alluora will talk about how she co-founded ALLUORA, a multi-award-winning Singaporean skincare brand. Nurul Husna Osman talks about how she operates as a second-generation entrepreneur, in charge of MyLustre a family-run health supplement brand and how she brought it to the e-commerce arena. Both will also give advice on how to livestream properly and with ease.

For Women Who Love The F-Word
142: Building A Multi-Million Singapore Skincare Brand on Tiktok and Shopee: Why Live E-commerce is more than just a digital sales gimmick

For Women Who Love The F-Word

Play Episode Listen Later Jul 19, 2025 11:11


In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it's becoming one of Southeast Asia's fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on 893FM Money FM to discuss how she's leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

Ask the Podcast Coach
Quit Spamming My Facebook Group!

Ask the Podcast Coach

Play Episode Listen Later Jun 28, 2025 86:28


Send us feedback/questions via TextWe have a new Awesome Supporter! Randy Black from the Shooting Straight Podcast with Jim Clayton. Jim and Dave start with helping Ray figure out how to handle a potential sponsor spamming his Facebook group. Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammLearn Learning Book From Pat Flynnhttps://geni.us/lean-learningSteve Jobs Introducing Podcasting (NSFW)https://youtu.be/06awT8w0_PU?si=DmES3FjdyzKEmPa5Dan Miller on Moving His Facebook Grouphttps://www.growyourcommunityshow.com/boosting-transformations-with-dan-miller-for-48dayscom/Heartbeat Community Toolhttps://supportthisshow.com/heartbeatCircle Community Toolhttps://supportthisshow.com/circle00:00 Introduction and New Patron Announcement00:25 Introducing the Shooting It Straight Podcast01:22 Ask the Podcast Coach Begins02:03 Celebrating 20 Years of iTunes02:52 Podcast Branding and Sponsorships05:02 Shooting It Straight Podcast Trailer06:03 Discussion on Podcast Trailers and Launch11:09 Managing Facebook Groups and Marketing Partners16:47 Challenges of Facebook Group Management36:18 The Future of Podcast Advertising42:20 The Changing Landscape of Radio43:38 The Rise of Podcast Networks44:14 Advertising Challenges in Media45:10 The Role of Video in Podcasting46:07 The Overload of Ads in Sports and Media50:15 Subscription Models and Their Pitfalls51:13 The Future of Podcasting and Monetization54:41 The Impact ofGrow Your Business with LivestreamingMake live streaming a revenue generator. Monetize your talent, expertise, and content. Drive traffic to your business.Check out https://livestreamuniverse.com/ Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You!Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Ask the Podcast Coach
What Does Advanced Podcasting Mean?

Ask the Podcast Coach

Play Episode Listen Later May 24, 2025 85:55 Transcription Available


Send us feedback/questions via TextIn this episode, we talk about the unpredictability of podcasting when things like power outages shut things down, strategies for running better interviews, and the importance of prepping your guests and your own questions. We dig into what actually makes a podcast “advanced,” swapping thoughts on whether it's about the gear, the content, skill, style, or just deeper expertise, and debate the value and pitfalls of reading guest bios and how to make your intros less boring. We explore why podcasting should stay fun (using Kevin Chemidlin's rebranding example), how to analyze whether your episodes are resonating through completion stats, and why being flexible and responsive to your audience is key. We also field questions about buying email lists for podcast marketing, talk about using AI for scripting and idea generation, and share advice for podcasters who want to stand out and grow their shows, emphasizing relationships and community over shortcuts. As always, we have a ton of laughs, plenty of audience participation, and the kind of practical tips and real talk every podcaster craves.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammEmber Community Training https://supportthisshow.com/emberDealcasters Appearancehttps://www.podpage.com/dealcasters/unlock-your-podcasts-front-door-with-dave-jackson/Video VersionChapters:00:00 Introduction and Welcome00:31 Power Outage Stories01:40 Sponsor Shoutouts04:57 Interview Tips and Techniques20:04 Advanced Podcasting Discussion30:50 Listener Questions and Feedback41:46 The Value of Longer Content44:06 Effective Call to Action Strategies44:39 Monetizing Your Content45:35 The Importance of Audience Engagement47:27 Challenges with Facebook Groups49:36 UnderThis week's awesome supporter is Greg from the Indie Drop-in Network. Connecting listeners with amazing independent creators/ Submit your show at https://indiedropin.com/ Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You!Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Ask the Podcast Coach
What Payment Link Should I Use? Does it Matter?

Ask the Podcast Coach

Play Episode Listen Later May 4, 2025 76:29


Send us feedback/questions via TextToday we start where we left off. We talked about the $ button in Pocketcasts and how you can add a payment link (see video). NOTE: There was a technical glitch in the middle where Dave couldn't hear Jim. This has been left in - the solution was to "Jiggle the cable."Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammThe Audio Branding Podcast:https://voiceoversandvocals.com/podcast/Ecastr Live Streaminghttps://www.ecastr.com00:00 Introduction and Weekend Plans00:20 Protests and Nostalgia01:13 Podcast Branding and Sponsorships03:35 Listener Questions and Tips04:40 Monetization Preferences08:02 Merchandise and Support Options12:05 Meetups and Community Building17:52 Technical Issues and Solutions34:01 Remote Recording Tools37:08 The Weasel Mascot and Brand Identity37:51 Beta Testing the Road Caster38:14 Randy's Online Presence38:44 Zoom Pod Track P2 Review41:27 Audio Quality and Headphone Amplifiers45:00 Echo Cancellation and Interview Shows57:42 AI in Podcasting and SEO01:14:00 Upcoming Episodes and Final ThoughtsFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! 10 Proven Strategies to Grow Your Podcast AudienceStruggling to grow your podcast beyond friends and family? You're not alone. I've been there too.Get your free copySupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

The Podcast Space
S3 96. From Scroll-Stopping Covers to Cult Status Merch: Podcast Branding That Works with Liz Mosley

The Podcast Space

Play Episode Listen Later Apr 9, 2025 44:26


When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!Chapters:00:00 Introduction to Branding for Podcasters00:20 Meet Liz Mosley: Design and Brand Expert01:57 Key Considerations for Effective Branding05:14 The Importance of Consistency and Trust07:56 DIY Branding vs. Professional Help13:10 Launching Your Podcast: Practical Tips16:02 Liz Mosley's Podcast Journey20:22 Standing Out with Unique Branding24:23 Poking Fun at Yourself24:50 The Power of Sonic Branding25:43 Elevating Your Podcast with Sound Design26:21 Merchandising for Podcasters27:29 Creative and Practical Merch Ideas29:25 Sustainable and Thoughtful Merch34:51 The Importance of High-Quality SwagResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosleySubscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/View Liz's Website: https://www.lizmosley.net/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Podcasts for Profit with Morgan Franklin
#058: Before You Rebrand Your Podcast

Podcasts for Profit with Morgan Franklin

Play Episode Listen Later Apr 7, 2025 15:43


Rebranding a podcast is tricky. Branding a podcast is tricky. I've had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we'll talk about when to know it's time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience. 

Podcasts for Profit with Morgan Franklin
#052: Does Your Podcast Branding Work?

Podcasts for Profit with Morgan Franklin

Play Episode Listen Later Feb 24, 2025 17:04


Everyday we become more and more aware of the power of the  ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn't consider our podcast to be a brand, but in 2025, that's a huge mistake. In this episode we'll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money. 

Next in Marketing
Long Form Creator Content Really is Having a Moment Right Now

Next in Marketing

Play Episode Listen Later Jan 30, 2025 23:23


Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative  

Feed Your Brand
The Proven Anti-Branding Podcast Branding Guide

Feed Your Brand

Play Episode Listen Later Dec 11, 2024 54:22


Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn't apply, at least not according to Tom Hazzard and Tracy Hazzard. From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podcast world. Discover what truly matters: your show name, cover art, and description—those split-second touchpoints that make or break a listener's decision to subscribe. With experience launching over 1,200 podcasts and decades of branding expertise, they reveal how to craft a brand that isn't just what you say it is, but how your audience perceives it.

Feed Your Brand
NEXT UP - The Proven Anti-Branding Podcast Branding Guide

Feed Your Brand

Play Episode Listen Later Dec 9, 2024 2:17


Tired of the same old branding advice that focuses on you instead of your listeners? Ready to break free from the mold and create a podcast brand that truly connects? Join us as we reveal our “Proven Anti-Branding Podcast Branding Guide" where we'll ditch the outdated rulebook and explain the innovative strategies that have helped our podcasters achieve standout success by shifting how you look at your cover art. Think outside the box (and inside the podcast player app) and discover how unconventional branding unlocks more listeners immediately!Get ready to put knowledge like this into action. Join our expert coaches LIVE this Wednesday at noon PT.

House of #EdTech
Chapter 9: Conclusions, Recaps, and Next Steps - HoET256

House of #EdTech

Play Episode Listen Later Dec 1, 2024 24:39


I wrap up the podcasting journey outlined in my book with a comprehensive recap of the essential steps to launch, grow, and sustain your podcast. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights and inspiration to help you refine your craft and achieve your podcasting goals. Key Takeaways: Recap of Podcasting Fundamentals: A summary of the critical steps covered in the book, including choosing a topic, planning, recording, editing, promotion, and monetization. Overcoming Challenges: Troubleshooting common podcasting hurdles like technical issues and low engagement while staying motivated. Next Steps for Growth: Practical advice on audience engagement, brand building, and continuous improvement. Leveraging Resources: How to tap into podcasting forums, conferences, courses, and other learning opportunities to sharpen your skills and connect with the community. Why Listen to This Episode? Discover how to set actionable goals for your podcast, maintain momentum, and take your content to the next level. Whether your aim is growing your audience, increasing revenue, or refining your production quality, this episode provides the tools and motivation you need to keep evolving as a podcaster. Episode Resources: Get the Book: https://chrisnesi.com/iliketopodcast Join the HOET Discord Community Explore Equipment Recommendations: https://chrisnesi.com/schoolpodcast

Ask the Podcast Coach
Jim's New Mac Mini With an M4 Chip

Ask the Podcast Coach

Play Episode Listen Later Nov 23, 2024 89:21 Transcription Available


Send us feedback/questions via TextToday we hear about Jim's new Mac Mini with the M4 chip, but wait till you hear how you turn it off or on! We also talks about staying consistent, revisit the Tyson fight and the power of great content, and moreSPONSORS:PodcastBranding.co - Great artwork, websites and moreBasedonatruestorypodcast.com - History meets entertainmentSchoolofpodcasting.com - Courses, Coaching, and CommunityHome Gadget Geeks - Just like it says, tech for your home.Mentioned in This EpisodeBlack Friday DealsCaptivateHeartbeatMac Mini with M4 chip at SweetwaterAsk the Podcast Coach Audience SurveyBecome and Awesome Supporter00:00 Introduction and Greetings00:30 Winter Weather Chat01:25 Podcast Branding and Sponsorships03:35 Jim's New Apple Gear15:58 Black Friday Deals and Tech Talk20:50 Podcast Consistency Tips25:11 Live Show Benefits and Challenges33:54 Engaging with Your AFeatured Supporter: Ask Ralph PodcastControl your finances with a Christian perspective at askralphpodcast.com Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Can't Attend Live?Go to askthepodcastcoach.com/voicemail and leave us your question.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide.Supporter of The Week:Ralph Estep Jr.Check out the Ask Ralph Podcast: Christian FinanceDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Ask the Podcast Coach
Spotify's Monetization Mystery What's Missing?

Ask the Podcast Coach

Play Episode Listen Later Nov 16, 2024 85:17 Transcription Available


Send us feedback/questions via TextEver wondered if AI tools can really inject freshness into your podcast interviews? AI is great for furthering YOUR content. From discussing the merits of providing MP3 download links for offline listeners to questioning Spotify's true commitment to grassroots creators, we tackle the challenges and opportunities of the modern podcasting world. Trust and authenticity take center stage as we navigate the digital age's ethical maze. Check the chapters to jump around if you'd or listen to the whole thingMentioned Links:The Audience is Listening Bookhttps://geni.us/tomwebsterbookFathom Statshttps://supportthisshow.com/fathom (aff)Featured Supporter of the WeekBible Bytes is your virtual Sunday School, inspiring faith one byte at a time. See bible-bytes.comSupporter of The Week: Max TrescotIf you're a pilot you'll love Aviation News Talk Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Can't Attend Live?Go to askthepodcastcoach.com/voicemail and leave us your question.Podcast Branding.coMark Des Cotes makes professional podcast artwork, websites and moreBased on a True Story PodcastHave you ever wondered how much of those "based on a true story" movies are true?School of PodcastingGet access to courses, community, and unlimited one-on-one consultingSupporter of The Week: Randall Black Check out Bible Bytes it is your virtual Sunday School,Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

House of #EdTech
Chapter 3: Planning and Preparing for Your Podcast - HoET250

House of #EdTech

Play Episode Listen Later Oct 13, 2024 31:13


In this milestone episode, we dive into Chapter 3 of my book, which focuses on the essential steps for planning and preparing your podcast. Whether you're just starting or looking to refine your existing show, this episode provides actionable tips to help you build a strong foundation for success. For complete show notes visit: https://chrisnesi.com/250

Real Unicorns Don't Wear Pants
Rebranding Like a Badass with Paul Oldman

Real Unicorns Don't Wear Pants

Play Episode Listen Later Oct 3, 2024 52:52


Oh snap!!! Another unicorn present coming in hot! Forbes featured seven-figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Paul Oldham is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Paul Oldham, Brand Specialist here 

Podcast Mastery Minute
The Importance of Consistent Podcast Branding

Podcast Mastery Minute

Play Episode Listen Later Jul 31, 2024 1:16


In this episode of Podcast Mastery Minute, host Brian Colburn emphasizes the critical role of consistent branding across all podcast channels. He discusses how uniformity in theme colors, podcast name, logo, and promotional materials can reinforce your podcast's identity and professionalism. Brian also touches on the psychology of colors and how to choose the right ones to align with your podcast's content and tone.Visit us at https://www.accountables.network

Ask the Podcast Coach
Your Podcast Emergency Plan

Ask the Podcast Coach

Play Episode Listen Later Jul 7, 2024 87:01


Today on the show we talk a little Fourth of July fun, and Dave taking a tumble leaving his knees all bloody. We answer some great questions like, "Should my ad be an ad for the ad?" "Are you ready to handle a podcast emergency?" "Recommended Email List Providers" and more. Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co   Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com   Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation.   JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Featured SupporterSonic Cupcake Audio Editing https://www.soniccupcake.com Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  HeartBeat Community https://supportthisshow.com/heartbeat Volley https://www.volleyapp.com/  Substack https://podcastingobservations.com/  ConvertKit https://supportthisshow.com/convertkit  Mailerlite https://supportthisshow.com/mailerlite  Aweber https://podcastcoach.aweber.com/  Captivate Media Hosting https://supportthisshow.com/captivate  Supercast Crowdfundinghttps://supportthisshow.com/supercast  Patreon Crowdfunding https://supportthisshow.com/patreon  Red Circle https://supportthisshow.com/redcircle  Zoom (PodTrak P4) https://supportthisshow.com/zoomp4  Rode WIreless Pro https://geni.us/rode-wireless_pro  Shure Move mic https://geni.us/shure-movmic Pensight https://supportthisshow.com/pensight  GroupMe https://www.groupme.com/  Descript https://supportthisshow.com/descript   Chapters 00:00:00 - Introduction and Greetings  00:00:31 - Dave's Scab Story 00:01:56 - Podcast Branding and Sponsorships 00:03:50 - Fireworks and Fourth of July Reflections 00:08:57 - Podcasting Preparedness and Backup Plans 00:20:55 - Advertising on Your Podcast 00:41:39 - Discord Interface and Usability 00:42:45 - Family Communication on Discord 00:43:00 - Exploring Discord Features 00:44:13 - StreamYard and Dark Mode 00:45:32 - Software Development and Pricing 00:48:47 - Managing Online Communities 00:53:45 - Heartbeat and Volley for Coaching 00:57:03 - Email Marketing Tools 00:59:00 - Podcast Hosting Platforms 01:09:46 - Recording Equipment for Podcasts 01:24:43 - Closing Remarks and Announcements  

Ask the Podcast Coach
Building a Story Arc

Ask the Podcast Coach

Play Episode Listen Later Jun 29, 2024 87:31 Transcription Available


Today, we're joined by special guest D.R., and we'll be exploring the intricate craft of building a compelling story arc for your podcast episodes. We'll also touch on how reviews influence our decisions, the evolving role of AI in editing and summarizing content, and why good audio quality is crucial for listener engagement. Plus, Dave shares some personal tips on using Hindenburg software for narrative podcasting, and both hosts discuss the ever-present challenge of setting the right default audio settings. Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co  Mugshot: Based on a True Story Podcast Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com  JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach    Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation.   Featured Supporter of the Week Ross Brand - Live Stream Universe at https://livestreamuniverse.com/  Mentioned In This Episode Some (not all) of these links may result in me earning a commission. There is no additional charge to you. Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  Dave's Presentation on Interviews for Libsyn https://www.youtube.com/live/p_QV9uChh5w?si=rTRvzGOpyztsadSf  Descript https://supportthisshow.com/descript Building a Better Dave Get Your Money Working For You Podcast Rodeo Show Find a Podcast About Episode  Waves Plugin https://supportthisshow.com/waves Auphonic https://supportthisshow.com/auphonic  Chapters 00:00:00 Introduction 00:01:21 Podcast Branding .co 00:02:48 Based ON a True Story Podcast 00:03:20 D.R. To the Stage 00:04:34 Creating a Story Arc 00:09:57 We All Run Into Snags 00:14:22 Narrative Style Podcasting 00:23:14 Throwing in the Towel 00:29:09 Choosing a Podcast Topic 00:36:35 Flooded Basements 00:39:29 Subscribe buttons in Podpage 00:41:04 Reg vs V4V Apps 00:42:03 Challenges in Podcasting 2.0 00:45:16 Rebranding/Name Change 00:53:10 Is Anyone Blogging? 01:00:16 THANKS FOR YOUR SUPPORT 01:03:42 I Am Nasal 01:06:46 We All Sound Different and it's OK 01:14:05 What Makes You Press Stop? 01:17:24 Breathers 01:23:18 Do reviews Influence You 01:25:14 Wrap Up

The Podcast Empire
How to use your Podcast as a lead generation tool

The Podcast Empire

Play Episode Listen Later Jun 27, 2024 21:43


In this video podcast episode, we'll explore actionable strategies for creating engaging content, utilizing effective CTAs, Podcast lead generation insights and promoting your podcast to drive conversions and grow your audience.Send me a text, what questions do you have?Support the Show.Our mission at The Podcast Empire is to help purpose-driven women in business launch a profitable podcast to build their brand and influence WAYS YOU CAN WORK WITH TRACEY LEE COOK:

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How Hyrox is Becoming the Fastest-Growing Sport in a $6.73Bn Market

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Play Episode Listen Later Jun 26, 2024 46:51


We're joined by the Co-founder of Hyrox in this episode, Moritz Fuerste. Hyrox is a global fitness race that combines running with functional exercises. Hyrox is experiencing explosive growth in cities worldwide, with participation skyrocketing to over 210,000 athletes across 30 cities in the 2023/24 season and events selling out rapidly. Their origin story stemmed from identifying a gap in the fitness market for a measurable, repeatable sport that is accessible to everyone. Moritz discussed the model his team has used for a community-driven growth strategy that focuses on organic social media and partnerships with local gyms. This approach has allowed Hyrox to educate potential customers about their new product while creating a mutually beneficial relationship with fitness centers.We break down Hyrox's unique marketing playbook, which focuses on event-centric promotion and word-of-mouth marketing over paid digital advertising. Moritz explains how their long purchase cycle is similar to buying a car, and how this has influenced their marketing approach. He also touches on the challenges of balancing mass participation with elite competition in their messaging & comms. As Hyrox continues to grow, they're now focusing on maximizing reach through live streaming of major events, seeing this as a key channel for media exposure. Throughout the episode, Moritz emphasizes the importance of adapting messaging, trying new things, and being willing to make mistakes in building a successful challenger brand.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/m8FSZUGMUP4          

Ask the Podcast Coach
Defining a Call To Action

Ask the Podcast Coach

Play Episode Listen Later Jun 22, 2024 87:20 Transcription Available


Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness. From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the intersection of luck, money, and hard work in achieving success. We also spotlight useful podcast tools like PodPage and Ecamm, and debate the future of platforms like StreamYard amid recent acquisitions and staff layoffs. We touch on the importance of calls to action in your episodes, strategies for engaging your audience on YouTube, and the impact of AI on podcast production. Plus, you'll hear about notable episodes from other popular podcasts and listener experiences with starting their own shows. So, strap in and get ready for insights, advice, and a few laughs along the way as Dave and Jim guide you through another insightful episode of "Ask the Podcast Coach." Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation. Featured Supporter Horse Radio Network https://www.horseradionetwork.com  Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  Ecamm https://supportthisshow.com/ecamm  Streamyard https://supportthisshow.com/streamyard  Riverside https://supportthisshow.com/riverside  NoteJoy (Evernote Replacement) https://supportthisshow.com/notejoy  Evmux https://evmux.com/  Tubebuddy https://supportthisshow.com/tubebuddy  VidIQ https://supportthisshow.com/vidiq  Jillian Michaels California Got Too Crazy https://www.youtube.com/watch?v=kiX8UrJkY5w    Chapters 00:00:00 - Introduction and Welcome 00:00:43 - Community and Guest Appreciation 00:01:28 - Podcast Branding.co (https://www.podcastbranding.co ) 00:02:43 - Based On a True Story Podcast (https://www.basedonatruestorypodcast.com ) 00:03:19 - Starting a Yapping Podcast 00:07:47 - Solo vs. Dialogue Shows 00:15:42 - Listener Feedback and Engagement 00:26:28 - Call to Action Strategies 00:32:42 - YouTube and AI Innovations  00:43:13 - Engaging with Negative Comments 00:43:47 - The Challenges of Growing on YouTube 00:44:21 - Dealing with Trolls and Nasty Comments 00:45:13 - The Vulnerability of Content Creators 00:45:27 - Lighthearted Banter and Audience Interaction 00:47:31 - WordPress Themes for Podcasters (https://supportthisshow.com/secondline ) 00:48:25 - Exploring PodPage for Podcast Websites (http://www.trypodpage.com ) 00:56:02 - StreamYard and the Future of Live Streaming 01:13:53 - The Reality of Podcast Growth 01:25:34 - Final Thoughts and Audience Engagement

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How Fever-Tree Became the Leader of the $9.5Bn Premium Mixers Category

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Play Episode Listen Later Jun 12, 2024 49:40


We're joined by the CMO of Fever-Tree, Jeremy Kanter in this episode. Fever-Tree is a global brand that sells premium drink mixers designed to complement the world's finest spirits

Ask the Podcast Coach
The Power of Starting With the End in Mind

Ask the Podcast Coach

Play Episode Listen Later Jun 2, 2024 92:03 Transcription Available


You jump into podcasting. You're excited to get going. I helped some folks this week that hadn't thought things through which reminded me that we need to start with the end in mind, and then work backward. As an Amazon Associate, I earn from qualifying purchases. Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Mentioned In This Episode FEATURED SUPPORTER Max at Aviation News Talk https://aviationnewstalk.com/  Seven Habits of Highly Effective People Book https://geni.us/7-habits-effective  Buy Me a Coffee https://www.buymeacoffee.com/davejackson  Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  How to Ask For Advice Jordan Harbinger https://www.jordanharbinger.com/how-to-ask-for-advice-deep-dive/  Podshow London Discussed (Spotify's Booth) https://weekly.podnews.net/1538779/15165595-pacific-content-closes-interviews-with-pocket-casts-and-platform-media  Chapter Markers: 00:00:00 - Introduction and Greetings  00:00:39 - Credit Card Expiry Woes 00:01:01 - Coffee Subscriptions and Branding 00:01:17 - Podcast Branding and Sponsorships 00:02:48 - Movie Reviews and Historical Accuracy 00:04:43 - Coaching and Consulting Insights 00:06:59 - Starting a Podcast: Essential Tips 00:16:49 - Building and Managing Communities 00:20:14 - Newsletter and Domain Management 00:27:04 - Challenges of Online Communities 00:33:57 - Listener Feedback and Community Vibes 00:34:50 - Publishing a Route 66 Book 00:35:57 - Self-Publishing Tips and Challenges 00:39:02 - ChatGPT and AI Tools for Content Creation 00:43:05 - Eye Contact and Presentation Techniques 00:49:14 - Spotify's Walled Garden at Podcast Show 00:57:32 - YouTube Strategies: Like and Subscribe Debate 01:04:40 - Rich Hay's Journey at Microsoft 01:05:27 - The Demands of Community Management 01:06:05 - Balancing Personal Projects and Work 01:07:54 - Podcasting Breaks and Returns 01:08:53 - Consistency in Podcasting 01:12:27 - Monetizing and Rebranding Podcasts 01:17:16 - Crypto and Digital Payments in Podcasting 01:29:58 - Upcoming Episodes and Final Thoughts Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 485 is part of the Power of Podcasting Network

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The Truth Behind the World's Biggest LGBTQ+ Brand with the SVP, Brand Marketing of Grindr

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Play Episode Listen Later May 29, 2024 47:35


In this episode, we are joined by the SVP of Brand Marketing and Communications at Grindr, Tristan Pineiro. Grindr is an online dating & meetup app predominantly used by gay and bisexual men and the trans & queer community. Tristan's marketing philosophy is to understand and align the three brand truths - who you say you are, who people say you are, and who you really are. He emphasizes that finding the authentic, true brand narrative serves as the foundation for a successful marketing function

Ask the Podcast Coach
Improving Podcast Performance and Delivery

Ask the Podcast Coach

Play Episode Listen Later May 18, 2024 87:11


In this episode, they'll walk you through their unique experiences and insights on the importance of authenticity, critical self-evaluation, and embracing one's uniqueness in podcasting. Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co   Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com   JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach   Support the Show on Patreon Be an Awesome Supporter!  Featured Paton Horse Radio Networkhttps://www.horseradionetwork.com  - **Embrace Authenticity:** Both Dave and Jim emphasize the importance of developing a consistent and genuine on-air personality. Imitating others won't resonate as well as being your true self. Authenticity draws in listeners and builds trust. - **Master the Art of Receiving Compliments:** Learning to gracefully accept compliments can be challenging but is crucial for personal growth. Jim suggests saying "thank you" and making eye contact, while Dave shares personal stories of deflecting compliments with humor and the need to own his achievements. - **Enhance Your Delivery Techniques:** Effective podcasting isn't just about what you say but how you say it. Utilize pitch, pauses, volume, and word stress to engage your audience fully. Dave even uses a guitar analogy to illustrate how these elements can create a more dynamic and memorable experience. Key Takeaways Embrace Authenticity Both Dave and Jim emphasize the importance of developing a consistent and genuine on-air personality. Imitating others won't resonate as well as being your true self. Authenticity draws in listeners and builds trust. Master the Art of Receiving Compliments  Learning to gracefully accept compliments can be challenging but is crucial for personal growth and rejecting the compliments may be inadvertently rejecting your audience. Enhance Your Delivery Techniques Effective podcasting isn't just about what you say but how you say it. Utilize pitch, pauses, volume, and word stress to engage your audience fully. Dave even uses a guitar analogy to illustrate how these elements can create a more dynamic and memorable experience. Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  Storyworthy Book https://amzn.to/3E2HCxp  In and Around Podcasting https://www.inandaroundpodcasting.com  Chapter Markers: 00:00:00 - Introduction and Greetings  00:00:30 - Technical Difficulties and Shoutouts 00:01:41 - Coffee Break and Sponsor Mentions 00:01:56 - Sponsorships and Branding 00:02:07 - Podcast Branding and Rebranding 00:04:49 - Spotify for Podcasters Update 00:05:48 - Podcasting on Phones Debate 00:08:45 - Storytelling and Delivery Tips 00:10:52 - Accents and Presentation Skills 00:17:14 - Accents and Authenticity in Podcasting 00:31:01 - Business Names and Branding 00:44:56 - Sydnie's Unique Performance on Britain's Got Talent 00:46:19 - The Value of Unexpected Content 00:47:19 - Creating True Content 00:50:43 - Pure Prairie League's One-Hit Wonder 00:52:23 - The Importance of True Fans 00:54:15 - Recognizing and Appreciating Supporters 01:04:36 - The Power of Recognition and Encouragement 01:09:45 - Recognizing and Accepting Compliments 01:20:31 - Favorite Podcast Swag 01:24:48 - Upcoming Episodes and Final Thoughts 01:26:10 - Wrapping Up and Thanking Supporters Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 483 is part of the Power of Podcasting Network

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Creating Series-E Impact with a Pre-seed Budget with the CMO of Tomorrow.io

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Play Episode Listen Later May 15, 2024 56:24


In this episode, we are joined by the CMO of Tomorrow.io, Dan Slagen. Tomorrow.io is a global weather intelligence brand that provides predictive insights to help major brands and governments mitigate operational risks from weather events. Despite being a Series E company with a marketing team of just 4 people, Dan shares how they have built a major brand around their service through 1- Creative storytelling, 2- Leveraging media coverage, and 3- Establishing "weather intelligence" as a new category altogether (which they now lead) ⛈️.Dan discusses the marketing principles and practices that allow his lean team to punch above their weight

The Systems Made Simple™ Podcast
How to Create a Podcast Brand Your Listeners Can't Ignore | Tonya Eberhart, Michael Carr

The Systems Made Simple™ Podcast

Play Episode Listen Later Apr 26, 2024 16:12


Most people think today's top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it's not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more. (If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that's not the case).But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can't ignore.Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let's dive in.→ This episode was recorded on the Deity VO-7ULiked this episode? Share it and tag me @thecourtneyelmer Love the show? Leave a review and let us knowWant our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together. NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat. Connect with Courtney: Website | Instagram | Linked In

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CMO of USA Pickleball on marketing the fastest-growing sport in a $65Bn category

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Play Episode Listen Later Apr 17, 2024 45:26


Jose Moreno, the CMO of USA Pickleball, joins us in this episode to share USA Pickeball's journey from a small governing body (with just 4-5 employees a few years ago), to now leading the charge as the fastest-growing sport in America. How did they do this? - By building a strong sense of community around the sport. Jose emphasized the importance of constant listening and adapting to authentically 'build credibility' with their player base, instead of simply dictating from the top down.The brand built credibility in the niche through strategic partnerships with brands from other industries, like Fortune Tires and Skechers. Additionally, Jose shared insights on the challenges of prioritizing and executing as a small marketing team to keep up with the surging demand, cautioning against trying to be "all things to everybody". The conversation is full of useful tips and insights from USA Pickleball's journey to becoming the top contender in the rapidly growing pickleball world, highlighting the significance of community, authenticity, and strategic prioritization.Watch the video version of this podcast on YouTube

Podcasting Smarter
Accessibility, AI & Marketing: Keys to Podcast Growth with Bethany Hawkins Pt. 2/3

Podcasting Smarter

Play Episode Listen Later Apr 9, 2024 17:57 Transcription Available


In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.   Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting. "Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized for SEO, leveraging transcripts for accessibility, and implementing AI tools for content creation. Bethany's commitment to empowering podcasters to enhance their visibility extends to her meticulous strategies for marketing engagement and her keen eye for developing distinctive podcast branding. With her unique approach and dedication, Bethany has become a trusted authority in the podcasting community, helping aspiring podcasters maximize their impact and reach a wider audience. Here are the main takeaways of today's episode: Unlock the secret to boosting your podcast's visibility with SEO-optimized show notes. Enhance your podcast's accessibility and reach a wider audience by leveraging transcripts. Discover how AI tools can revolutionize your podcast content creation process. Elevate your podcast engagement with innovative marketing strategies. Unleash the power of intentional branding and design choices to elevate your podcast's impact. The key moments in this episode are: 00:00:22 - Importance of Search Engine Optimization in Podcasting 00:02:06 - Strategies for Better Visibility 00:05:56 - Multi-channel Content Marketing 00:08:02 - Building Relationships with Guests 00:12:08 - The Importance of Podcast Branding 00:14:53 - Importance of Thoughtful Immersion in Podcast 00:15:35 - Rebranding and Graphic Considerations 00:16:01 - Importance of Consistent Branding 00:16:32 - Graphic Usage and Brand Association 00:17:25 - Conclusion and Invitation for Interaction Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=Ub4l6a6wjZ4  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Bethany and Crackers in Soup: Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/  LinkedIn: https://www.linkedin.com/in/crackersinsoup/  Tik Tok: https://www.tiktok.com/@crackers_in_soup About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

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Cracking the $45Bn Sports Nutrition Market with the CMO of Podium

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Play Episode Listen Later Apr 3, 2024 51:01


Dylan Jones, the CMO of Podium Nutrition joins us in this episode to share the story of Podium - from a small CrossFit supplement brand to an emerging lifestyle performance brand, with ambitions to become the leading nutrition brand for Olympic athletes by the 2028 Los Angeles Olympics. The key? Focusing on lifestyle and entertaining content to build authenticity over traditional product marketing. Dylan talks about the importance of understanding the core "pain points" of a niche audience and creating valuable content & experiences around those points, rather than just “pushing products” like salesmen.Podium established credibility within the CrossFit community through partnerships with influencers like Matt Frazier and Buttery Bros (who also later became equity owners). We learnt that brands should focus on developing a unique personality that entertains customers, not just ‘educates' them. Furthermore, Dylan shares valuable insights on successfully transitioning from a niche market to a broader audience while cautioning against the dangers of "over-partnering." For marketers aiming to build culturally relevant brands with passionate ‘fans', this conversation is packed with practical advice and insights from Podium's journey to becoming culturally relevant.Watch the video version of this podcast on YouTube

Ask the Podcast Coach
AI and Podcasting: Generating Episode Ideas

Ask the Podcast Coach

Play Episode Listen Later Mar 16, 2024 85:14


Today we help Dave with new artwork along with using AI to help you evaluate and generate topic ideas for your show. We talk editing, and the joys of rolling your chair over your headphone cable (again). Video Version  JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster and an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Feature Supporter Ask Ralph Podcast: Mastering Your Finances with a Christian Perspective https://www.askralphpodcast.com Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome Chris Nesi https://www.chrisnesi.com Tunereel Royalty Free Music https://supportthisshow.com/tunereel Atr 2100X Microphone https://podclick.me/atr2100x Magai AI Prompting Tool https://supportthisshow.com/magai Ecamm https://supportthisshow.com/ecamm Streamyard https://supportthisshow.com/streamyard Podcast Branding https://podcastbranding.co Based On a True Story Podcast www.basedonatruestorypodcast.com Timeline 00:00:01 - Opening 00:00:53 - PodcastBanding.co Sponsorship 00:02:22 - BasedOnATruestorypodcast.com 00:03:00 - Explicit Podcasts in Apple 00:03:44 - Help Dave Pick His Artwork 00:12:32 - Generating Ideas For Episodes 00:14:05 - Artwork is Subjective 00:16:47 - No Yapping - AI Talk 00:20:57 - Political Shows Are Brutal 00:28:37 - Chris Nesi's AI Episode Title Generation 00:33:20 - Six People On a Podcast? 00:34:11 - Ecamm Practice 00:35:24 - Magai AI Tool (https://supportthisshow.com/magai ) 00:35:40 - Ecamm Vs Streamyard? 00:44:33 - AWESOME SUPPORTERS (https://www.askthepodcastcoach.com/awesome ) 00:46:05 - Featured Supporter: Ask Ralph Podcast (https://www.askralphpodcast.com ) 00:47:11 - Movie Podcasts - What Makes You Different 00:54:23 - Podcasting Skills Make Your a Better Speaker 00:57:17 - Hot Topic Shows 00:58:06 - The Hardest Podcast Question To Answer 00:59:53 - Editing Takes Focus 01:03:13 - Resound For Editing 01:05:08 - Studio Space - Where Do I Record? 01:14:02 - Three Person Setup 01:16:55 - Bluetooth Without Delay 01:19:34 - Tangled Wires 01:23:09 - Wrap up - NO SHOW NEXT WEEK Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 475 is part of the Power of Podcasting Network

The Podcaster's Guide to a Visible Voice
Crafting a Consistent Brand Story with Brigitte Bojkowszky - EP 73

The Podcaster's Guide to a Visible Voice

Play Episode Listen Later Mar 4, 2024 40:18


How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it's the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition. Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she's also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice. Discover Brigitte's secret sauce for successful brand integration: Why knowing your values is essential to building your brand and your podcast When a podcast isn't the right move for your business What to ask yourself before you launch your show How the interplay between your podcast and AI is like music Links worth mentioning from the episode: Download your Branding Starter Checklist Engage with Brigitte: Brigitte's website - https://bridgetbrands.com/  LinkedIn - https://www.linkedin.com/in/bojkowszkyb/?originalSubdomain=at Brigitte's book Significant Women - https://www.amazon.com/dp/B0927YG1FH Facebook - https://www.facebook.com/BridgetBrands Facebook - https://www.facebook.com/brigitte.bojkowszky Instagram - https://www.instagram.com/bridgetbrands Twitter - https://twitter.com/BridgetBrands YouTube - https://www.youtube.com/@bridgetbrands Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid. What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing) Why branding matters for your podcast to attract an audience Do's and don'ts when creating your cover art  If you should include your image (as the host) in the artwork or not Mistakes to avoid to prevent losing listeners    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Ask the Podcast Coach
Should I Share My Emotions? Can You Be Too Transparent?

Ask the Podcast Coach

Play Episode Listen Later Feb 3, 2024 89:38


Today we have a NEW PATRON Radio Free Pro Wrestling!. Then we talk about Dave getting feedback after sharing emotional times on his podcast. Can you be too transparent?  JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://www.podcastbranding.co  Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at https://www.basedonatruestorypodcast.com Become an Awesome Supporter Get Bonus Content Live Group Coaching https://www.askthepodcastcoach.com/awesome or consider a one-time donation. Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  Dave's Episode with the PowerRant https://schoolofpodcasting.com/podcast-lessons-legacy-and-love/  Jeff Seih's Descript 101 Course https://supportthisshow.com/descript101  Timeline 00:00:00 Opening 00:00:42 Radio Free Pro Wrestling! "Radio Free Pro Wrestling" https://www.radiofreepw.com  00:02:42 Sponsor: podcastbranding.co "Podcast Branding.co" https://www.podcastbranding.co  00:04:11 Mugshot: basedonatruestorypodcast.com "Based on a True Story Podcast" https://www.basedonatruestprypodcast.com  00:05:02 Daniel J Lewis Podcast Hall of Famer 00:05:56 Hall of Fame Presnetations 00:06:17 Sharing Emotions On Your Podcast 00:07:30 Emotoinal Rant "Emotional Rant" https://schoolofpodcasting.com/podcast-lessons-legacy-and-love  00:10:16 Life's Curve Balls While Podcasting 00:19:14 Kentucky Gig? 00:20:32 Emotions and Being Authentic 00:23:21 What is Something You Want To Try? 00:28:09 Joe Rogan Resigns With Spotify 00:31:37 Not Every Conversation Needs to go Global 00:33:13 Chat Break 00:35:03 Rogan Team? 00:39:52 Bernie on Rogan 00:41:13 Moving People With Your Podcast 00:44:10 Apple Adding Transcripts 00:57:39 Podcasting 2.0 Website Coming 00:58:39 Dont Ask for Feedback and Ignore it 01:01:27 Handling Negative Comments 01:02:54 Research Shows You Appear On 01:04:40 Solo Shows Might Be Faster 01:07:42 THANK YOU 01:10:39 livewellandfloourish.com "Live Well and Flourish" https://www.livewellandflourish.com  01:12:42 Descript 101 Course "Descript 101 Course" https://supportthisshow.com/descript101  01:13:14 2.0 Satoshis 01:16:51 WE CAN Get Along 01:18:58 Apple Vision "Jeff Sieh" https://www.jeffsieh.com  01:21:12 Hosts that Have Bad Audio 01:22:21 Promoting Show Where You Sound Bad 01:23:52 Podcasting in 2005 01:25:23 The Dude With the Beird 01:25:58 Getting Control of Your Apple Listing 01:27:29 Wrap Up

The Audacity to Podcast
How to Refresh Your Podcast Branding

The Audacity to Podcast

Play Episode Listen Later Jan 24, 2024 36:06 Transcription Available


After sharing multiple considerations for refreshing your podcast branding, it's time to wrap it up with the big question: how?

Ask the Podcast Coach
Understanding Copyright and Liability in Podcasting with Gordon Firemark

Ask the Podcast Coach

Play Episode Listen Later Jan 20, 2024 94:32


NOTE: The LEgal talk starts at 44:00 I put out a short yesterday that got 2000+ views where my videos get around 200 views (that is 6% of my 3000 subscribers). This did result in 2 people subscribing to my show (so .1% growth). Then I dug in a bit deeper and saw how far they watched and it was 23 out of 58 seconds (40%). That is interesting and hearbreaking.  NEW PATRON! Check out Ralph at AskRalphPodcast.com Ralph V. Estep, Jr. is a highly accomplished professional with a diverse background in finance, accounting, technology, and entrepreneurship. In the Ask Ralph Podcast, Ralph shares his knowledge and insights on mastering your finances, lowering your taxes, growing your business, and finding personal success. With over 30 years of experience in the field, Ralph simplifies complex financial concepts and provides practical tips for listeners. Check it out at https://www.askralphpodcast.com  JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Featured Supporter Live Well and Flourish https://www.livewellandflourish.com  Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com  The School of Podcasting www.schoolofpodcasting.com/coach  Become an Awesome Supporter www.askthepodcastcoach.com/awesome  The Podcast, Blog & New Media Producer's Legal Survival Guide https://geni.us/gordonbook1  FIFINE Microphone Boom Arm, Low Profile Adjustable Stick Microphone Arm Stand https://geni.us/fifine-low-boom  Elgato Wave Boom Arm https://geni.us/elgato-wave-boom Descript Audio/Video Editor https://supportthisshow.com/descript Gord Firemark Entertainment Lawyer https://www.gordonfiremark.com  Podcast Branding.co https://www.podcastbranding.co  Based On a True Story Podcast https://www.basedonatruestorypodcast.com  Ecamm Live https://supportthisshow.com/ecamm  TIME STAMPS 00:00:00 - NEW PATRON ASKRALPHPODCAST.COM https://www.askralphpodcast.com  00:00:55 - Opening  00:02:05 - Sponsor: podcastbranding.co https://www.podcastbranding.co  00:03:18 - Nugshot: basedonatruestorypodcast.com https://www.basedonatruestorypodcast.com  00:03:50 - How Many Shorts Is Too Many?  00:07:08 - New Mic Stand Volume Issue  00:12:33 - Rode Podmic USB https://supportthisshow.com/podmicusb  00:13:56 - Do I Need Longform if I have 5 Shorts?  00:24:31 - Stopping the Scroll  00:26:03 - 16 Bit Vs  24 Bit  00:27:50 - Audio Only on YouTube  00:28:15 - Sending Audio to YouTube Via Libsyn  00:29:53 - Attracting the Wrong People  00:34:08 - Dave Tracking YouTube Results  00:35:00 - Legal Talk: Media Ommision Insurance  00:36:15 - Cant We Just Have a Simple Disclaimer  00:41:30 - Free Speech and Consequences  00:43:32 - Dave Went Outside the Law  00:44:17 - GORDON FIREMARK! https://www.Gordonfiremark.com 00:45:40 - Legal Book Reviews  00:46:59 - Being on Someone's Radar  00:50:18 - What about AI Staying Legal?  00:53:55 - MIcheky Mouse  Public Domain  00:56:12 - Should I Setup an LLC?  00:58:00 - Gordon's Product! https://gordonfiremark.com  01:00:19 - Small Prompter  https://supportthisshow.com/elgatoprompter  01:03:28 - THANK YOU AWESOME SUPPORTERS https://www.askthepodcastcoach.com/awesome  01:05:22 - Live Well and Flourish.com https://www.livewellandflourish.com  01:06:39 - Cop Wants to Tell His Story  01:12:17 - Switching Apple IDs and Team Podcasting  01:16:32 - Why You need to Verify Your Hosting Account  01:17:44 - Recording Volume and Intro Length  01:25:16 - Amazon Rules  01:26:08 - Table of Contents Issue  01:28:34 - Do the Show You Want To Do  01:33:17 - NO SHOW NEXT WEEK  01:33:32 - Bloopers  Follow the show on the following apps and never miss an episode Apple Podcasts- Spotify- Google Podcasts Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 468 is part of the Power of Podcasting Network     

Beginner Mom Boss- Strategies to Start a Profitable Amazon Store or Etsy Shop
Best Canva templates for podcast branding (Easy, effective designs that attract listeners)

Beginner Mom Boss- Strategies to Start a Profitable Amazon Store or Etsy Shop

Play Episode Listen Later Jan 17, 2024 10:29 Transcription Available


Are you ready to make your podcast stand out with stunning, listener-attracting visuals? Welcome to Organic Marketing Simplified! Today, we're diving into the world of easy yet effective design with 'Best Canva Templates for Podcast Branding.'   In this episode, we're not just talking about making your podcast look good; we're focusing on strategic, eye-catching designs that capture attention and engage listeners. Discover the best Canva templates that are not only visually appealing but also tailored for podcast branding success.   Whether you're a design novice or looking to spruce up your existing podcast branding, I've got you. Let's dive in! XO, Juliana   

UNPLUGGED: Podcast Tech for the Digital Entrepreneur
Podcast Branding: How to Create a Cohesive Digital Presence

UNPLUGGED: Podcast Tech for the Digital Entrepreneur

Play Episode Listen Later Jan 16, 2024 26:11


What is Boxing Day anyway? According to Nate, a day to celebrate the greats of the sport. Muhammad Ali, Floyd Mayweather… No? This is a perk of an International Podcast, learning different cultures and traditions! Brooke took advantage of the Holiday deals for some new tech that she reviews in today's “Tech Talk”. In addition to Holiday pleasantries, also on the agenda is defining your brand identity. We explore the nuances of aligning your podcast's mission, tone, and visuals to establish a unique identity that captivates your target audience. From choosing the right podcast name to designing eye-catching artwork, Brooke and Nate discuss a blueprint to make your brand unforgettable. What do you think of the UNPLUGGED: branding? Sound off using the voicemail link below or in our YouTube comments! Join Brooke and Nate every Tuesday for the latest on podcasting tech, entrepreneur interviews, social media and marketing strategies, trending business insights and SO much more! -------------------------- Welcome to UNPLUGGED: Podcast Tech for the Digital Entrepreneur! Our show is dedicated to providing you with the latest information on podcast equipment reviews, entrepreneur interviews, marketing tactics, online business insights, and everything else you may need to utilize podcasting for your digital business. Our goal is to help you stay ahead of the curve and make the most of your podcasting experience. Join our online community at www.facebook.com/groups/unpluggedpodcast This is a platform that we have created for exclusive access to giveaways, free resources, and live coaching sessions, all designed to equip you on your podcasting journey. This group is your hub for diving deep into podcast tech, connecting with fellow entrepreneurs, and unlocking the secrets to launching and monetizing your show. Are you ready to get UNPLUGGED? Join us, and let's amplify your podcasting journey!  Connect with our Hosts online at: Brooke Robichaud: www.soberbizco.com Nate Kelly: www.podcastnate.com  Podcast Info/Tech Discussed in Today's Episode: R0DE Wireless GO: https://amzn.to/3tP8H8c  R0DE-Caster Pro: https://amzn.to/41OnnRz  Canva: www.canva.com  Elgato Low Profile Boom Arm: https://amzn.to/3RSkgni  Nate's Book The Podcast Revolution (Kindle Version): https://amzn.to/48Lg3IG  Stream Yard: https://streamyard.com/pal/c/4971453996072960 ($10 off any subscription!) Studio quality audio and video recordings --------------------------- Check out our video content and full video episodes at: www.youtube.com/@unpluggedtechpod     Subscribe to UNPLUGGED: now so you never miss an episode! https://podcasters.spotify.com/pod/show/unpluggedtechpod  Music by: Bensound.com License code: FBUSB1EEQDC2ITTQ #UNPLUGGED #PodcastTech #DigitalEntrepreneurship #NewPodcast #OnlineEntrepreneurs #TechPodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/unpluggedtechpod/message

As It Relates to Podcasting
PART 4 - How to Take Time off As a Podcaster with Ana Xavier

As It Relates to Podcasting

Play Episode Listen Later Nov 23, 2023 33:53


In this final part of a four-part series, Ana and I have an in-depth discussion on how to keep a podcast active during a sabbatical, hiatus, or planned time off.  We discuss various strategies such as batching content, leveraging old content, creating simple, easy-to-handle content, and setting podcast goals for the off-time. We also touch on the importance of planning a comeback and being adaptable to changes.  The conversation is tied up with the emphasis on doing what works best for the you as a creator, staying authentic, and communicating with your audience. Ana Xavier, the Founder and CEO of The Podcast Space, is Multilingual award-winning professional, with experience in Global Podcasting, and a heart for impact-driven entrepreneurs. Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm. Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcast. And each month they help thousands more through their consulting, online courses, and through the official podcast. Learn about: [0:00] Intro [4:08] Why it's hard to walk away from your podcast [5:01] Getting out of the week-by-week grind podcasters find themselves in [7:06] Steps to keep your podcast going while you step away [13:46] How to release the pressure of social media and promotion [14:50] Strategically sharing content that will add to your bottom line while you're off [25:09] Having a return plan to make the process easier for yourself, communicating with partnerships, client and listeners     Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf     Connect with Ana Xavier here: https://www.instagram.com/thepodcastspace/ https://www.thepodcastspace.com/   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Canned Heat
The Claw Podcast | Branding Yourself, with Emma Donovan

Canned Heat

Play Episode Listen Later Nov 15, 2023 27:08


In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how of personal branding. To connect with Emma, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Sounds Profitable: Adtech Applied
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy

Sounds Profitable: Adtech Applied

Play Episode Listen Later Oct 25, 2023 9:17


Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn't Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is moderating the webinar Archives to Earbuds: Podcasts for Cultural Institutions, and Signal Hill Insights' Jeff Vidler discusses takeaways from the newest Sounds Profitable study The Power of Brands in Podcasts.

I Hear Things
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy

I Hear Things

Play Episode Listen Later Oct 25, 2023 9:17


Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn't Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is moderating the webinar Archives to Earbuds: Podcasts for Cultural Institutions, and Signal Hill Insights' Jeff Vidler discusses takeaways from the newest Sounds Profitable study The Power of Brands in Podcasts.

As It Relates to Podcasting
Production Schedules, Guest Etiquette, and Game-Changing Social Media Promotion

As It Relates to Podcasting

Play Episode Listen Later Sep 14, 2023 28:41


Welcome back to the podcast as we continue our journey through the intricate process of launching a podcast. As your host, I'm excited to guide you through the essential aspects of podcast production, offering valuable insights and tips that will help you take your podcast to the next level. First and foremost, we'll explore how to structure your podcast episodes. Crafting an engaging episode structure is paramount to keeping your audience hooked. We'll then explore the key components that should be present in every episode, from attention-grabbing intros to memorable outros. These elements are the building blocks of a successful podcast. For those looking to maintain consistency and quality in their podcasting journey, we'll discuss the importance of creating a podcast production schedule and I'll give you my best tips. I even have a template in the membership just for this! If you've ever wondered about the etiquette for having guests on your podcast, you're in luck. I'll share the do's and don'ts of interviewing guests, helping you create a positive and respectful experience for both you and your guests. Your podcast's visual identity plays a significant role in attracting new listeners, so we'll also discuss branding your podcast, including the creation of eye-catching graphics and templates for your social media platforms. Finally, we'll touch on the crucial topic of designing your podcast's cover art. Your cover art is the first thing potential listeners see, so it's a key component to a successful podcast launch. With these insights and strategies, you'll be well-equipped to navigate the intricate world of podcast production. Learn about: [1:40] Join us on Discord! [2:21] The Podcast Success Vault membership [3:42] How to structure your episode [10:53] Key components of your podcast [14:41] Creating your podcast production schedule [19:00] Etiquette for having guests on your podcast [22:46] Branding your podcast and creating graphics [26:11] Designing your podcast's cover art Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/fGwkjdET 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf     Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

Sales Secrets From The Top 1%
Secrets to Starting and Growing A Podcast - Branding, Equipment and More with the expert Andy Paul

Sales Secrets From The Top 1%

Play Episode Listen Later Jun 25, 2023 26:29


In this episode of the Sales Secrets podcast, Brandon continues his conversation with Andy Paul, who aside from authoring the bestseller How To Sell Without Selling Out: A Guide to Success on Your Own Terms, also hosts the massively successful Sales Enablement Podcast. Andy talks about his own strategies for guest interviews, addressing imposter syndrome, and more.  SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​ THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast SHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them. SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5), and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.AI delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.” FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

The Audacity to Podcast
When Should You Refresh Your Podcast Branding?

The Audacity to Podcast

Play Episode Listen Later Jun 14, 2023 25:20 Transcription Available


After considering the benefits of refreshing your podcast branding, you need to decide when it's the right time to do so. Here are some suggestions!

The Audacity to Podcast
6 Benefits of a Podcast Branding Refresh

The Audacity to Podcast

Play Episode Listen Later May 31, 2023 28:38 Transcription Available


Thinking about refreshing your podcast branding? Before I discuss the "when," let's consider how your podcast might benefit from a branding refresh.