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Send us feedback/questions via TextToday we start where we left off. We talked about the $ button in Pocketcasts and how you can add a payment link (see video). NOTE: There was a technical glitch in the middle where Dave couldn't hear Jim. This has been left in - the solution was to "Jiggle the cable."Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammThe Audio Branding Podcast:https://voiceoversandvocals.com/podcast/Ecastr Live Streaminghttps://www.ecastr.com00:00 Introduction and Weekend Plans00:20 Protests and Nostalgia01:13 Podcast Branding and Sponsorships03:35 Listener Questions and Tips04:40 Monetization Preferences08:02 Merchandise and Support Options12:05 Meetups and Community Building17:52 Technical Issues and Solutions34:01 Remote Recording Tools37:08 The Weasel Mascot and Brand Identity37:51 Beta Testing the Road Caster38:14 Randy's Online Presence38:44 Zoom Pod Track P2 Review41:27 Audio Quality and Headphone Amplifiers45:00 Echo Cancellation and Interview Shows57:42 AI in Podcasting and SEO01:14:00 Upcoming Episodes and Final ThoughtsFeatured Supporter: Jodi KrangleCheck out her show: Audio Branding the Hidden Gem of Marketing Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! 10 Proven Strategies to Grow Your Podcast AudienceStruggling to grow your podcast beyond friends and family? You're not alone. I've been there too.Get your free copySupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!Chapters:00:00 Introduction to Branding for Podcasters00:20 Meet Liz Mosley: Design and Brand Expert01:57 Key Considerations for Effective Branding05:14 The Importance of Consistency and Trust07:56 DIY Branding vs. Professional Help13:10 Launching Your Podcast: Practical Tips16:02 Liz Mosley's Podcast Journey20:22 Standing Out with Unique Branding24:23 Poking Fun at Yourself24:50 The Power of Sonic Branding25:43 Elevating Your Podcast with Sound Design26:21 Merchandising for Podcasters27:29 Creative and Practical Merch Ideas29:25 Sustainable and Thoughtful Merch34:51 The Importance of High-Quality SwagResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosleySubscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/View Liz's Website: https://www.lizmosley.net/Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e
Rebranding a podcast is tricky. Branding a podcast is tricky. I've had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we'll talk about when to know it's time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience.
Everyday we become more and more aware of the power of the ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn't consider our podcast to be a brand, but in 2025, that's a huge mistake. In this episode we'll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money.
Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative
Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn't apply, at least not according to Tom Hazzard and Tracy Hazzard. From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podcast world. Discover what truly matters: your show name, cover art, and description—those split-second touchpoints that make or break a listener's decision to subscribe. With experience launching over 1,200 podcasts and decades of branding expertise, they reveal how to craft a brand that isn't just what you say it is, but how your audience perceives it.
Tired of the same old branding advice that focuses on you instead of your listeners? Ready to break free from the mold and create a podcast brand that truly connects? Join us as we reveal our “Proven Anti-Branding Podcast Branding Guide" where we'll ditch the outdated rulebook and explain the innovative strategies that have helped our podcasters achieve standout success by shifting how you look at your cover art. Think outside the box (and inside the podcast player app) and discover how unconventional branding unlocks more listeners immediately!Get ready to put knowledge like this into action. Join our expert coaches LIVE this Wednesday at noon PT.
I wrap up the podcasting journey outlined in my book with a comprehensive recap of the essential steps to launch, grow, and sustain your podcast. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights and inspiration to help you refine your craft and achieve your podcasting goals. Key Takeaways: Recap of Podcasting Fundamentals: A summary of the critical steps covered in the book, including choosing a topic, planning, recording, editing, promotion, and monetization. Overcoming Challenges: Troubleshooting common podcasting hurdles like technical issues and low engagement while staying motivated. Next Steps for Growth: Practical advice on audience engagement, brand building, and continuous improvement. Leveraging Resources: How to tap into podcasting forums, conferences, courses, and other learning opportunities to sharpen your skills and connect with the community. Why Listen to This Episode? Discover how to set actionable goals for your podcast, maintain momentum, and take your content to the next level. Whether your aim is growing your audience, increasing revenue, or refining your production quality, this episode provides the tools and motivation you need to keep evolving as a podcaster. Episode Resources: Get the Book: https://chrisnesi.com/iliketopodcast Join the HOET Discord Community Explore Equipment Recommendations: https://chrisnesi.com/schoolpodcast
Send us feedback/questions via TextToday we hear about Jim's new Mac Mini with the M4 chip, but wait till you hear how you turn it off or on! We also talks about staying consistent, revisit the Tyson fight and the power of great content, and moreSPONSORS:PodcastBranding.co - Great artwork, websites and moreBasedonatruestorypodcast.com - History meets entertainmentSchoolofpodcasting.com - Courses, Coaching, and CommunityHome Gadget Geeks - Just like it says, tech for your home.Mentioned in This EpisodeBlack Friday DealsCaptivateHeartbeatMac Mini with M4 chip at SweetwaterAsk the Podcast Coach Audience SurveyBecome and Awesome Supporter00:00 Introduction and Greetings00:30 Winter Weather Chat01:25 Podcast Branding and Sponsorships03:35 Jim's New Apple Gear15:58 Black Friday Deals and Tech Talk20:50 Podcast Consistency Tips25:11 Live Show Benefits and Challenges33:54 Engaging with Your AFeatured Supporter: Ask Ralph PodcastControl your finances with a Christian perspective at askralphpodcast.com Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Can't Attend Live?Go to askthepodcastcoach.com/voicemail and leave us your question.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide.Supporter of The Week:Ralph Estep Jr.Check out the Ask Ralph Podcast: Christian FinanceDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
Send us feedback/questions via TextEver wondered if AI tools can really inject freshness into your podcast interviews? AI is great for furthering YOUR content. From discussing the merits of providing MP3 download links for offline listeners to questioning Spotify's true commitment to grassroots creators, we tackle the challenges and opportunities of the modern podcasting world. Trust and authenticity take center stage as we navigate the digital age's ethical maze. Check the chapters to jump around if you'd or listen to the whole thingMentioned Links:The Audience is Listening Bookhttps://geni.us/tomwebsterbookFathom Statshttps://supportthisshow.com/fathom (aff)Featured Supporter of the WeekBible Bytes is your virtual Sunday School, inspiring faith one byte at a time. See bible-bytes.comSupporter of The Week: Max TrescotIf you're a pilot you'll love Aviation News Talk Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Can't Attend Live?Go to askthepodcastcoach.com/voicemail and leave us your question.Podcast Branding.coMark Des Cotes makes professional podcast artwork, websites and moreBased on a True Story PodcastHave you ever wondered how much of those "based on a true story" movies are true?School of PodcastingGet access to courses, community, and unlimited one-on-one consultingSupporter of The Week: Randall Black Check out Bible Bytes it is your virtual Sunday School,Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
In this milestone episode, we dive into Chapter 3 of my book, which focuses on the essential steps for planning and preparing your podcast. Whether you're just starting or looking to refine your existing show, this episode provides actionable tips to help you build a strong foundation for success. For complete show notes visit: https://chrisnesi.com/250
Oh snap!!! Another unicorn present coming in hot! Forbes featured seven-figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Paul Oldham is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Paul Oldham, Brand Specialist here
In this episode of Podcast Mastery Minute, host Brian Colburn emphasizes the critical role of consistent branding across all podcast channels. He discusses how uniformity in theme colors, podcast name, logo, and promotional materials can reinforce your podcast's identity and professionalism. Brian also touches on the psychology of colors and how to choose the right ones to align with your podcast's content and tone.Visit us at https://www.accountables.network
Today on the show we talk a little Fourth of July fun, and Dave taking a tumble leaving his knees all bloody. We answer some great questions like, "Should my ad be an ad for the ad?" "Are you ready to handle a podcast emergency?" "Recommended Email List Providers" and more. Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation. JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Featured SupporterSonic Cupcake Audio Editing https://www.soniccupcake.com Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome HeartBeat Community https://supportthisshow.com/heartbeat Volley https://www.volleyapp.com/ Substack https://podcastingobservations.com/ ConvertKit https://supportthisshow.com/convertkit Mailerlite https://supportthisshow.com/mailerlite Aweber https://podcastcoach.aweber.com/ Captivate Media Hosting https://supportthisshow.com/captivate Supercast Crowdfundinghttps://supportthisshow.com/supercast Patreon Crowdfunding https://supportthisshow.com/patreon Red Circle https://supportthisshow.com/redcircle Zoom (PodTrak P4) https://supportthisshow.com/zoomp4 Rode WIreless Pro https://geni.us/rode-wireless_pro Shure Move mic https://geni.us/shure-movmic Pensight https://supportthisshow.com/pensight GroupMe https://www.groupme.com/ Descript https://supportthisshow.com/descript Chapters 00:00:00 - Introduction and Greetings 00:00:31 - Dave's Scab Story 00:01:56 - Podcast Branding and Sponsorships 00:03:50 - Fireworks and Fourth of July Reflections 00:08:57 - Podcasting Preparedness and Backup Plans 00:20:55 - Advertising on Your Podcast 00:41:39 - Discord Interface and Usability 00:42:45 - Family Communication on Discord 00:43:00 - Exploring Discord Features 00:44:13 - StreamYard and Dark Mode 00:45:32 - Software Development and Pricing 00:48:47 - Managing Online Communities 00:53:45 - Heartbeat and Volley for Coaching 00:57:03 - Email Marketing Tools 00:59:00 - Podcast Hosting Platforms 01:09:46 - Recording Equipment for Podcasts 01:24:43 - Closing Remarks and Announcements
Today, we're joined by special guest D.R., and we'll be exploring the intricate craft of building a compelling story arc for your podcast episodes. We'll also touch on how reviews influence our decisions, the evolving role of AI in editing and summarizing content, and why good audio quality is crucial for listener engagement. Plus, Dave shares some personal tips on using Hindenburg software for narrative podcasting, and both hosts discuss the ever-present challenge of setting the right default audio settings. Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation. Featured Supporter of the Week Ross Brand - Live Stream Universe at https://livestreamuniverse.com/ Mentioned In This Episode Some (not all) of these links may result in me earning a commission. There is no additional charge to you. Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome Dave's Presentation on Interviews for Libsyn https://www.youtube.com/live/p_QV9uChh5w?si=rTRvzGOpyztsadSf Descript https://supportthisshow.com/descript Building a Better Dave Get Your Money Working For You Podcast Rodeo Show Find a Podcast About Episode Waves Plugin https://supportthisshow.com/waves Auphonic https://supportthisshow.com/auphonic Chapters 00:00:00 Introduction 00:01:21 Podcast Branding .co 00:02:48 Based ON a True Story Podcast 00:03:20 D.R. To the Stage 00:04:34 Creating a Story Arc 00:09:57 We All Run Into Snags 00:14:22 Narrative Style Podcasting 00:23:14 Throwing in the Towel 00:29:09 Choosing a Podcast Topic 00:36:35 Flooded Basements 00:39:29 Subscribe buttons in Podpage 00:41:04 Reg vs V4V Apps 00:42:03 Challenges in Podcasting 2.0 00:45:16 Rebranding/Name Change 00:53:10 Is Anyone Blogging? 01:00:16 THANKS FOR YOUR SUPPORT 01:03:42 I Am Nasal 01:06:46 We All Sound Different and it's OK 01:14:05 What Makes You Press Stop? 01:17:24 Breathers 01:23:18 Do reviews Influence You 01:25:14 Wrap Up
In this video podcast episode, we'll explore actionable strategies for creating engaging content, utilizing effective CTAs, Podcast lead generation insights and promoting your podcast to drive conversions and grow your audience.Send me a text, what questions do you have?Support the Show.Our mission at The Podcast Empire is to help purpose-driven women in business launch a profitable podcast to build their brand and influence WAYS YOU CAN WORK WITH TRACEY LEE COOK:
We're joined by the Co-founder of Hyrox in this episode, Moritz Fuerste. Hyrox is a global fitness race that combines running with functional exercises. Hyrox is experiencing explosive growth in cities worldwide, with participation skyrocketing to over 210,000 athletes across 30 cities in the 2023/24 season and events selling out rapidly. Their origin story stemmed from identifying a gap in the fitness market for a measurable, repeatable sport that is accessible to everyone. Moritz discussed the model his team has used for a community-driven growth strategy that focuses on organic social media and partnerships with local gyms. This approach has allowed Hyrox to educate potential customers about their new product while creating a mutually beneficial relationship with fitness centers.We break down Hyrox's unique marketing playbook, which focuses on event-centric promotion and word-of-mouth marketing over paid digital advertising. Moritz explains how their long purchase cycle is similar to buying a car, and how this has influenced their marketing approach. He also touches on the challenges of balancing mass participation with elite competition in their messaging & comms. As Hyrox continues to grow, they're now focusing on maximizing reach through live streaming of major events, seeing this as a key channel for media exposure. Throughout the episode, Moritz emphasizes the importance of adapting messaging, trying new things, and being willing to make mistakes in building a successful challenger brand.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/m8FSZUGMUP4
Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness. From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the intersection of luck, money, and hard work in achieving success. We also spotlight useful podcast tools like PodPage and Ecamm, and debate the future of platforms like StreamYard amid recent acquisitions and staff layoffs. We touch on the importance of calls to action in your episodes, strategies for engaging your audience on YouTube, and the impact of AI on podcast production. Plus, you'll hear about notable episodes from other popular podcasts and listener experiences with starting their own shows. So, strap in and get ready for insights, advice, and a few laughs along the way as Dave and Jim guide you through another insightful episode of "Ask the Podcast Coach." Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation. Featured Supporter Horse Radio Network https://www.horseradionetwork.com Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome Ecamm https://supportthisshow.com/ecamm Streamyard https://supportthisshow.com/streamyard Riverside https://supportthisshow.com/riverside NoteJoy (Evernote Replacement) https://supportthisshow.com/notejoy Evmux https://evmux.com/ Tubebuddy https://supportthisshow.com/tubebuddy VidIQ https://supportthisshow.com/vidiq Jillian Michaels California Got Too Crazy https://www.youtube.com/watch?v=kiX8UrJkY5w Chapters 00:00:00 - Introduction and Welcome 00:00:43 - Community and Guest Appreciation 00:01:28 - Podcast Branding.co (https://www.podcastbranding.co ) 00:02:43 - Based On a True Story Podcast (https://www.basedonatruestorypodcast.com ) 00:03:19 - Starting a Yapping Podcast 00:07:47 - Solo vs. Dialogue Shows 00:15:42 - Listener Feedback and Engagement 00:26:28 - Call to Action Strategies 00:32:42 - YouTube and AI Innovations 00:43:13 - Engaging with Negative Comments 00:43:47 - The Challenges of Growing on YouTube 00:44:21 - Dealing with Trolls and Nasty Comments 00:45:13 - The Vulnerability of Content Creators 00:45:27 - Lighthearted Banter and Audience Interaction 00:47:31 - WordPress Themes for Podcasters (https://supportthisshow.com/secondline ) 00:48:25 - Exploring PodPage for Podcast Websites (http://www.trypodpage.com ) 00:56:02 - StreamYard and the Future of Live Streaming 01:13:53 - The Reality of Podcast Growth 01:25:34 - Final Thoughts and Audience Engagement
We're joined by the CMO of Fever-Tree, Jeremy Kanter in this episode. Fever-Tree is a global brand that sells premium drink mixers designed to complement the world's finest spirits
You jump into podcasting. You're excited to get going. I helped some folks this week that hadn't thought things through which reminded me that we need to start with the end in mind, and then work backward. As an Amazon Associate, I earn from qualifying purchases. Sponsor: PodcastBranding.co If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Mentioned In This Episode FEATURED SUPPORTER Max at Aviation News Talk https://aviationnewstalk.com/ Seven Habits of Highly Effective People Book https://geni.us/7-habits-effective Buy Me a Coffee https://www.buymeacoffee.com/davejackson Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome How to Ask For Advice Jordan Harbinger https://www.jordanharbinger.com/how-to-ask-for-advice-deep-dive/ Podshow London Discussed (Spotify's Booth) https://weekly.podnews.net/1538779/15165595-pacific-content-closes-interviews-with-pocket-casts-and-platform-media Chapter Markers: 00:00:00 - Introduction and Greetings 00:00:39 - Credit Card Expiry Woes 00:01:01 - Coffee Subscriptions and Branding 00:01:17 - Podcast Branding and Sponsorships 00:02:48 - Movie Reviews and Historical Accuracy 00:04:43 - Coaching and Consulting Insights 00:06:59 - Starting a Podcast: Essential Tips 00:16:49 - Building and Managing Communities 00:20:14 - Newsletter and Domain Management 00:27:04 - Challenges of Online Communities 00:33:57 - Listener Feedback and Community Vibes 00:34:50 - Publishing a Route 66 Book 00:35:57 - Self-Publishing Tips and Challenges 00:39:02 - ChatGPT and AI Tools for Content Creation 00:43:05 - Eye Contact and Presentation Techniques 00:49:14 - Spotify's Walled Garden at Podcast Show 00:57:32 - YouTube Strategies: Like and Subscribe Debate 01:04:40 - Rich Hay's Journey at Microsoft 01:05:27 - The Demands of Community Management 01:06:05 - Balancing Personal Projects and Work 01:07:54 - Podcasting Breaks and Returns 01:08:53 - Consistency in Podcasting 01:12:27 - Monetizing and Rebranding Podcasts 01:17:16 - Crypto and Digital Payments in Podcasting 01:29:58 - Upcoming Episodes and Final Thoughts Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 485 is part of the Power of Podcasting Network
In this episode, we are joined by the SVP of Brand Marketing and Communications at Grindr, Tristan Pineiro. Grindr is an online dating & meetup app predominantly used by gay and bisexual men and the trans & queer community. Tristan's marketing philosophy is to understand and align the three brand truths - who you say you are, who people say you are, and who you really are. He emphasizes that finding the authentic, true brand narrative serves as the foundation for a successful marketing function
In this episode, they'll walk you through their unique experiences and insights on the importance of authenticity, critical self-evaluation, and embracing one's uniqueness in podcasting. Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Support the Show on Patreon Be an Awesome Supporter! Featured Paton Horse Radio Networkhttps://www.horseradionetwork.com - **Embrace Authenticity:** Both Dave and Jim emphasize the importance of developing a consistent and genuine on-air personality. Imitating others won't resonate as well as being your true self. Authenticity draws in listeners and builds trust. - **Master the Art of Receiving Compliments:** Learning to gracefully accept compliments can be challenging but is crucial for personal growth. Jim suggests saying "thank you" and making eye contact, while Dave shares personal stories of deflecting compliments with humor and the need to own his achievements. - **Enhance Your Delivery Techniques:** Effective podcasting isn't just about what you say but how you say it. Utilize pitch, pauses, volume, and word stress to engage your audience fully. Dave even uses a guitar analogy to illustrate how these elements can create a more dynamic and memorable experience. Key Takeaways Embrace Authenticity Both Dave and Jim emphasize the importance of developing a consistent and genuine on-air personality. Imitating others won't resonate as well as being your true self. Authenticity draws in listeners and builds trust. Master the Art of Receiving Compliments Learning to gracefully accept compliments can be challenging but is crucial for personal growth and rejecting the compliments may be inadvertently rejecting your audience. Enhance Your Delivery Techniques Effective podcasting isn't just about what you say but how you say it. Utilize pitch, pauses, volume, and word stress to engage your audience fully. Dave even uses a guitar analogy to illustrate how these elements can create a more dynamic and memorable experience. Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome Storyworthy Book https://amzn.to/3E2HCxp In and Around Podcasting https://www.inandaroundpodcasting.com Chapter Markers: 00:00:00 - Introduction and Greetings 00:00:30 - Technical Difficulties and Shoutouts 00:01:41 - Coffee Break and Sponsor Mentions 00:01:56 - Sponsorships and Branding 00:02:07 - Podcast Branding and Rebranding 00:04:49 - Spotify for Podcasters Update 00:05:48 - Podcasting on Phones Debate 00:08:45 - Storytelling and Delivery Tips 00:10:52 - Accents and Presentation Skills 00:17:14 - Accents and Authenticity in Podcasting 00:31:01 - Business Names and Branding 00:44:56 - Sydnie's Unique Performance on Britain's Got Talent 00:46:19 - The Value of Unexpected Content 00:47:19 - Creating True Content 00:50:43 - Pure Prairie League's One-Hit Wonder 00:52:23 - The Importance of True Fans 00:54:15 - Recognizing and Appreciating Supporters 01:04:36 - The Power of Recognition and Encouragement 01:09:45 - Recognizing and Accepting Compliments 01:20:31 - Favorite Podcast Swag 01:24:48 - Upcoming Episodes and Final Thoughts 01:26:10 - Wrapping Up and Thanking Supporters Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 483 is part of the Power of Podcasting Network
In this episode, we are joined by the CMO of Tomorrow.io, Dan Slagen. Tomorrow.io is a global weather intelligence brand that provides predictive insights to help major brands and governments mitigate operational risks from weather events. Despite being a Series E company with a marketing team of just 4 people, Dan shares how they have built a major brand around their service through 1- Creative storytelling, 2- Leveraging media coverage, and 3- Establishing "weather intelligence" as a new category altogether (which they now lead) ⛈️.Dan discusses the marketing principles and practices that allow his lean team to punch above their weight
Most people think today's top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it's not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more. (If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that's not the case).But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can't ignore.Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let's dive in.→ This episode was recorded on the Deity VO-7ULiked this episode? Share it and tag me @thecourtneyelmer Love the show? Leave a review and let us knowWant our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together. NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat. Connect with Courtney: Website | Instagram | Linked In
Jose Moreno, the CMO of USA Pickleball, joins us in this episode to share USA Pickeball's journey from a small governing body (with just 4-5 employees a few years ago), to now leading the charge as the fastest-growing sport in America. How did they do this? - By building a strong sense of community around the sport. Jose emphasized the importance of constant listening and adapting to authentically 'build credibility' with their player base, instead of simply dictating from the top down.The brand built credibility in the niche through strategic partnerships with brands from other industries, like Fortune Tires and Skechers. Additionally, Jose shared insights on the challenges of prioritizing and executing as a small marketing team to keep up with the surging demand, cautioning against trying to be "all things to everybody". The conversation is full of useful tips and insights from USA Pickleball's journey to becoming the top contender in the rapidly growing pickleball world, highlighting the significance of community, authenticity, and strategic prioritization.Watch the video version of this podcast on YouTube
In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company. Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting. "Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized for SEO, leveraging transcripts for accessibility, and implementing AI tools for content creation. Bethany's commitment to empowering podcasters to enhance their visibility extends to her meticulous strategies for marketing engagement and her keen eye for developing distinctive podcast branding. With her unique approach and dedication, Bethany has become a trusted authority in the podcasting community, helping aspiring podcasters maximize their impact and reach a wider audience. Here are the main takeaways of today's episode: Unlock the secret to boosting your podcast's visibility with SEO-optimized show notes. Enhance your podcast's accessibility and reach a wider audience by leveraging transcripts. Discover how AI tools can revolutionize your podcast content creation process. Elevate your podcast engagement with innovative marketing strategies. Unleash the power of intentional branding and design choices to elevate your podcast's impact. The key moments in this episode are: 00:00:22 - Importance of Search Engine Optimization in Podcasting 00:02:06 - Strategies for Better Visibility 00:05:56 - Multi-channel Content Marketing 00:08:02 - Building Relationships with Guests 00:12:08 - The Importance of Podcast Branding 00:14:53 - Importance of Thoughtful Immersion in Podcast 00:15:35 - Rebranding and Graphic Considerations 00:16:01 - Importance of Consistent Branding 00:16:32 - Graphic Usage and Brand Association 00:17:25 - Conclusion and Invitation for Interaction Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Watch the video of this event on YouTube: https://www.youtube.com/watch?v=Ub4l6a6wjZ4 Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: Podbean's Apple Subscription Integration Podbean's Descript Editing Integration Connect with Bethany and Crackers in Soup: Facebook: https://www.facebook.com/bcrackersinsoup Instagram: https://www.instagram.com/bcrackersinsoup/ LinkedIn: https://www.linkedin.com/in/crackersinsoup/ Tik Tok: https://www.tiktok.com/@crackers_in_soup About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Dylan Jones, the CMO of Podium Nutrition joins us in this episode to share the story of Podium - from a small CrossFit supplement brand to an emerging lifestyle performance brand, with ambitions to become the leading nutrition brand for Olympic athletes by the 2028 Los Angeles Olympics. The key? Focusing on lifestyle and entertaining content to build authenticity over traditional product marketing. Dylan talks about the importance of understanding the core "pain points" of a niche audience and creating valuable content & experiences around those points, rather than just “pushing products” like salesmen.Podium established credibility within the CrossFit community through partnerships with influencers like Matt Frazier and Buttery Bros (who also later became equity owners). We learnt that brands should focus on developing a unique personality that entertains customers, not just ‘educates' them. Furthermore, Dylan shares valuable insights on successfully transitioning from a niche market to a broader audience while cautioning against the dangers of "over-partnering." For marketers aiming to build culturally relevant brands with passionate ‘fans', this conversation is packed with practical advice and insights from Podium's journey to becoming culturally relevant.Watch the video version of this podcast on YouTube
Today we help Dave with new artwork along with using AI to help you evaluate and generate topic ideas for your show. We talk editing, and the joys of rolling your chair over your headphone cable (again). Video Version JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster and an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Feature Supporter Ask Ralph Podcast: Mastering Your Finances with a Christian Perspective https://www.askralphpodcast.com Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome Chris Nesi https://www.chrisnesi.com Tunereel Royalty Free Music https://supportthisshow.com/tunereel Atr 2100X Microphone https://podclick.me/atr2100x Magai AI Prompting Tool https://supportthisshow.com/magai Ecamm https://supportthisshow.com/ecamm Streamyard https://supportthisshow.com/streamyard Podcast Branding https://podcastbranding.co Based On a True Story Podcast www.basedonatruestorypodcast.com Timeline 00:00:01 - Opening 00:00:53 - PodcastBanding.co Sponsorship 00:02:22 - BasedOnATruestorypodcast.com 00:03:00 - Explicit Podcasts in Apple 00:03:44 - Help Dave Pick His Artwork 00:12:32 - Generating Ideas For Episodes 00:14:05 - Artwork is Subjective 00:16:47 - No Yapping - AI Talk 00:20:57 - Political Shows Are Brutal 00:28:37 - Chris Nesi's AI Episode Title Generation 00:33:20 - Six People On a Podcast? 00:34:11 - Ecamm Practice 00:35:24 - Magai AI Tool (https://supportthisshow.com/magai ) 00:35:40 - Ecamm Vs Streamyard? 00:44:33 - AWESOME SUPPORTERS (https://www.askthepodcastcoach.com/awesome ) 00:46:05 - Featured Supporter: Ask Ralph Podcast (https://www.askralphpodcast.com ) 00:47:11 - Movie Podcasts - What Makes You Different 00:54:23 - Podcasting Skills Make Your a Better Speaker 00:57:17 - Hot Topic Shows 00:58:06 - The Hardest Podcast Question To Answer 00:59:53 - Editing Takes Focus 01:03:13 - Resound For Editing 01:05:08 - Studio Space - Where Do I Record? 01:14:02 - Three Person Setup 01:16:55 - Bluetooth Without Delay 01:19:34 - Tangled Wires 01:23:09 - Wrap up - NO SHOW NEXT WEEK Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 475 is part of the Power of Podcasting Network
How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it's the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition. Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she's also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice. Discover Brigitte's secret sauce for successful brand integration: Why knowing your values is essential to building your brand and your podcast When a podcast isn't the right move for your business What to ask yourself before you launch your show How the interplay between your podcast and AI is like music Links worth mentioning from the episode: Download your Branding Starter Checklist Engage with Brigitte: Brigitte's website - https://bridgetbrands.com/ LinkedIn - https://www.linkedin.com/in/bojkowszkyb/?originalSubdomain=at Brigitte's book Significant Women - https://www.amazon.com/dp/B0927YG1FH Facebook - https://www.facebook.com/BridgetBrands Facebook - https://www.facebook.com/brigitte.bojkowszky Instagram - https://www.instagram.com/bridgetbrands Twitter - https://twitter.com/BridgetBrands YouTube - https://www.youtube.com/@bridgetbrands Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid. What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing) Why branding matters for your podcast to attract an audience Do's and don'ts when creating your cover art If you should include your image (as the host) in the artwork or not Mistakes to avoid to prevent losing listeners Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Today we have a NEW PATRON Radio Free Pro Wrestling!. Then we talk about Dave getting feedback after sharing emotional times on his podcast. Can you be too transparent? JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://www.podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at https://www.basedonatruestorypodcast.com Become an Awesome Supporter Get Bonus Content Live Group Coaching https://www.askthepodcastcoach.com/awesome or consider a one-time donation. Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome Dave's Episode with the PowerRant https://schoolofpodcasting.com/podcast-lessons-legacy-and-love/ Jeff Seih's Descript 101 Course https://supportthisshow.com/descript101 Timeline 00:00:00 Opening 00:00:42 Radio Free Pro Wrestling! "Radio Free Pro Wrestling" https://www.radiofreepw.com 00:02:42 Sponsor: podcastbranding.co "Podcast Branding.co" https://www.podcastbranding.co 00:04:11 Mugshot: basedonatruestorypodcast.com "Based on a True Story Podcast" https://www.basedonatruestprypodcast.com 00:05:02 Daniel J Lewis Podcast Hall of Famer 00:05:56 Hall of Fame Presnetations 00:06:17 Sharing Emotions On Your Podcast 00:07:30 Emotoinal Rant "Emotional Rant" https://schoolofpodcasting.com/podcast-lessons-legacy-and-love 00:10:16 Life's Curve Balls While Podcasting 00:19:14 Kentucky Gig? 00:20:32 Emotions and Being Authentic 00:23:21 What is Something You Want To Try? 00:28:09 Joe Rogan Resigns With Spotify 00:31:37 Not Every Conversation Needs to go Global 00:33:13 Chat Break 00:35:03 Rogan Team? 00:39:52 Bernie on Rogan 00:41:13 Moving People With Your Podcast 00:44:10 Apple Adding Transcripts 00:57:39 Podcasting 2.0 Website Coming 00:58:39 Dont Ask for Feedback and Ignore it 01:01:27 Handling Negative Comments 01:02:54 Research Shows You Appear On 01:04:40 Solo Shows Might Be Faster 01:07:42 THANK YOU 01:10:39 livewellandfloourish.com "Live Well and Flourish" https://www.livewellandflourish.com 01:12:42 Descript 101 Course "Descript 101 Course" https://supportthisshow.com/descript101 01:13:14 2.0 Satoshis 01:16:51 WE CAN Get Along 01:18:58 Apple Vision "Jeff Sieh" https://www.jeffsieh.com 01:21:12 Hosts that Have Bad Audio 01:22:21 Promoting Show Where You Sound Bad 01:23:52 Podcasting in 2005 01:25:23 The Dude With the Beird 01:25:58 Getting Control of Your Apple Listing 01:27:29 Wrap Up
After sharing multiple considerations for refreshing your podcast branding, it's time to wrap it up with the big question: how?
NOTE: The LEgal talk starts at 44:00 I put out a short yesterday that got 2000+ views where my videos get around 200 views (that is 6% of my 3000 subscribers). This did result in 2 people subscribing to my show (so .1% growth). Then I dug in a bit deeper and saw how far they watched and it was 23 out of 58 seconds (40%). That is interesting and hearbreaking. NEW PATRON! Check out Ralph at AskRalphPodcast.com Ralph V. Estep, Jr. is a highly accomplished professional with a diverse background in finance, accounting, technology, and entrepreneurship. In the Ask Ralph Podcast, Ralph shares his knowledge and insights on mastering your finances, lowering your taxes, growing your business, and finding personal success. With over 30 years of experience in the field, Ralph simplifies complex financial concepts and provides practical tips for listeners. Check it out at https://www.askralphpodcast.com JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Featured Supporter Live Well and Flourish https://www.livewellandflourish.com Mentioned In This Episode Podpage www.trypodpage.com Home Gadget Geeks www.homegadgetgeelks.com The School of Podcasting www.schoolofpodcasting.com/coach Become an Awesome Supporter www.askthepodcastcoach.com/awesome The Podcast, Blog & New Media Producer's Legal Survival Guide https://geni.us/gordonbook1 FIFINE Microphone Boom Arm, Low Profile Adjustable Stick Microphone Arm Stand https://geni.us/fifine-low-boom Elgato Wave Boom Arm https://geni.us/elgato-wave-boom Descript Audio/Video Editor https://supportthisshow.com/descript Gord Firemark Entertainment Lawyer https://www.gordonfiremark.com Podcast Branding.co https://www.podcastbranding.co Based On a True Story Podcast https://www.basedonatruestorypodcast.com Ecamm Live https://supportthisshow.com/ecamm TIME STAMPS 00:00:00 - NEW PATRON ASKRALPHPODCAST.COM https://www.askralphpodcast.com 00:00:55 - Opening 00:02:05 - Sponsor: podcastbranding.co https://www.podcastbranding.co 00:03:18 - Nugshot: basedonatruestorypodcast.com https://www.basedonatruestorypodcast.com 00:03:50 - How Many Shorts Is Too Many? 00:07:08 - New Mic Stand Volume Issue 00:12:33 - Rode Podmic USB https://supportthisshow.com/podmicusb 00:13:56 - Do I Need Longform if I have 5 Shorts? 00:24:31 - Stopping the Scroll 00:26:03 - 16 Bit Vs 24 Bit 00:27:50 - Audio Only on YouTube 00:28:15 - Sending Audio to YouTube Via Libsyn 00:29:53 - Attracting the Wrong People 00:34:08 - Dave Tracking YouTube Results 00:35:00 - Legal Talk: Media Ommision Insurance 00:36:15 - Cant We Just Have a Simple Disclaimer 00:41:30 - Free Speech and Consequences 00:43:32 - Dave Went Outside the Law 00:44:17 - GORDON FIREMARK! https://www.Gordonfiremark.com 00:45:40 - Legal Book Reviews 00:46:59 - Being on Someone's Radar 00:50:18 - What about AI Staying Legal? 00:53:55 - MIcheky Mouse Public Domain 00:56:12 - Should I Setup an LLC? 00:58:00 - Gordon's Product! https://gordonfiremark.com 01:00:19 - Small Prompter https://supportthisshow.com/elgatoprompter 01:03:28 - THANK YOU AWESOME SUPPORTERS https://www.askthepodcastcoach.com/awesome 01:05:22 - Live Well and Flourish.com https://www.livewellandflourish.com 01:06:39 - Cop Wants to Tell His Story 01:12:17 - Switching Apple IDs and Team Podcasting 01:16:32 - Why You need to Verify Your Hosting Account 01:17:44 - Recording Volume and Intro Length 01:25:16 - Amazon Rules 01:26:08 - Table of Contents Issue 01:28:34 - Do the Show You Want To Do 01:33:17 - NO SHOW NEXT WEEK 01:33:32 - Bloopers Follow the show on the following apps and never miss an episode Apple Podcasts- Spotify- Google Podcasts Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 468 is part of the Power of Podcasting Network
Beginner Mom Boss- Strategies to Start a Profitable Amazon Store or Etsy Shop
Are you ready to make your podcast stand out with stunning, listener-attracting visuals? Welcome to Organic Marketing Simplified! Today, we're diving into the world of easy yet effective design with 'Best Canva Templates for Podcast Branding.' In this episode, we're not just talking about making your podcast look good; we're focusing on strategic, eye-catching designs that capture attention and engage listeners. Discover the best Canva templates that are not only visually appealing but also tailored for podcast branding success. Whether you're a design novice or looking to spruce up your existing podcast branding, I've got you. Let's dive in! XO, Juliana
What is Boxing Day anyway? According to Nate, a day to celebrate the greats of the sport. Muhammad Ali, Floyd Mayweather… No? This is a perk of an International Podcast, learning different cultures and traditions! Brooke took advantage of the Holiday deals for some new tech that she reviews in today's “Tech Talk”. In addition to Holiday pleasantries, also on the agenda is defining your brand identity. We explore the nuances of aligning your podcast's mission, tone, and visuals to establish a unique identity that captivates your target audience. From choosing the right podcast name to designing eye-catching artwork, Brooke and Nate discuss a blueprint to make your brand unforgettable. What do you think of the UNPLUGGED: branding? Sound off using the voicemail link below or in our YouTube comments! Join Brooke and Nate every Tuesday for the latest on podcasting tech, entrepreneur interviews, social media and marketing strategies, trending business insights and SO much more! -------------------------- Welcome to UNPLUGGED: Podcast Tech for the Digital Entrepreneur! Our show is dedicated to providing you with the latest information on podcast equipment reviews, entrepreneur interviews, marketing tactics, online business insights, and everything else you may need to utilize podcasting for your digital business. Our goal is to help you stay ahead of the curve and make the most of your podcasting experience. Join our online community at www.facebook.com/groups/unpluggedpodcast This is a platform that we have created for exclusive access to giveaways, free resources, and live coaching sessions, all designed to equip you on your podcasting journey. This group is your hub for diving deep into podcast tech, connecting with fellow entrepreneurs, and unlocking the secrets to launching and monetizing your show. Are you ready to get UNPLUGGED? Join us, and let's amplify your podcasting journey! Connect with our Hosts online at: Brooke Robichaud: www.soberbizco.com Nate Kelly: www.podcastnate.com Podcast Info/Tech Discussed in Today's Episode: R0DE Wireless GO: https://amzn.to/3tP8H8c R0DE-Caster Pro: https://amzn.to/41OnnRz Canva: www.canva.com Elgato Low Profile Boom Arm: https://amzn.to/3RSkgni Nate's Book The Podcast Revolution (Kindle Version): https://amzn.to/48Lg3IG Stream Yard: https://streamyard.com/pal/c/4971453996072960 ($10 off any subscription!) Studio quality audio and video recordings --------------------------- Check out our video content and full video episodes at: www.youtube.com/@unpluggedtechpod Subscribe to UNPLUGGED: now so you never miss an episode! https://podcasters.spotify.com/pod/show/unpluggedtechpod Music by: Bensound.com License code: FBUSB1EEQDC2ITTQ #UNPLUGGED #PodcastTech #DigitalEntrepreneurship #NewPodcast #OnlineEntrepreneurs #TechPodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/unpluggedtechpod/message
In this final part of a four-part series, Ana and I have an in-depth discussion on how to keep a podcast active during a sabbatical, hiatus, or planned time off. We discuss various strategies such as batching content, leveraging old content, creating simple, easy-to-handle content, and setting podcast goals for the off-time. We also touch on the importance of planning a comeback and being adaptable to changes. The conversation is tied up with the emphasis on doing what works best for the you as a creator, staying authentic, and communicating with your audience. Ana Xavier, the Founder and CEO of The Podcast Space, is Multilingual award-winning professional, with experience in Global Podcasting, and a heart for impact-driven entrepreneurs. Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm. Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcast. And each month they help thousands more through their consulting, online courses, and through the official podcast. Learn about: [0:00] Intro [4:08] Why it's hard to walk away from your podcast [5:01] Getting out of the week-by-week grind podcasters find themselves in [7:06] Steps to keep your podcast going while you step away [13:46] How to release the pressure of social media and promotion [14:50] Strategically sharing content that will add to your bottom line while you're off [25:09] Having a return plan to make the process easier for yourself, communicating with partnerships, client and listeners Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Connect with Ana Xavier here: https://www.instagram.com/thepodcastspace/ https://www.thepodcastspace.com/ Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how of personal branding. To connect with Emma, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn't Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is moderating the webinar Archives to Earbuds: Podcasts for Cultural Institutions, and Signal Hill Insights' Jeff Vidler discusses takeaways from the newest Sounds Profitable study The Power of Brands in Podcasts.
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn't Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is moderating the webinar Archives to Earbuds: Podcasts for Cultural Institutions, and Signal Hill Insights' Jeff Vidler discusses takeaways from the newest Sounds Profitable study The Power of Brands in Podcasts.
Welcome back to the podcast as we continue our journey through the intricate process of launching a podcast. As your host, I'm excited to guide you through the essential aspects of podcast production, offering valuable insights and tips that will help you take your podcast to the next level. First and foremost, we'll explore how to structure your podcast episodes. Crafting an engaging episode structure is paramount to keeping your audience hooked. We'll then explore the key components that should be present in every episode, from attention-grabbing intros to memorable outros. These elements are the building blocks of a successful podcast. For those looking to maintain consistency and quality in their podcasting journey, we'll discuss the importance of creating a podcast production schedule and I'll give you my best tips. I even have a template in the membership just for this! If you've ever wondered about the etiquette for having guests on your podcast, you're in luck. I'll share the do's and don'ts of interviewing guests, helping you create a positive and respectful experience for both you and your guests. Your podcast's visual identity plays a significant role in attracting new listeners, so we'll also discuss branding your podcast, including the creation of eye-catching graphics and templates for your social media platforms. Finally, we'll touch on the crucial topic of designing your podcast's cover art. Your cover art is the first thing potential listeners see, so it's a key component to a successful podcast launch. With these insights and strategies, you'll be well-equipped to navigate the intricate world of podcast production. Learn about: [1:40] Join us on Discord! [2:21] The Podcast Success Vault membership [3:42] How to structure your episode [10:53] Key components of your podcast [14:41] Creating your podcast production schedule [19:00] Etiquette for having guests on your podcast [22:46] Branding your podcast and creating graphics [26:11] Designing your podcast's cover art Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/fGwkjdET 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
This show is brought to you by the School of Podcasting and sponsored by Podcast Branding, and Based on a True Story Podcast. Welcome to another episode of "Ask the Podcast Coach" with your hosts Jim Collison and Dave Jackson! In Episode 447, we have a jam-packed show filled with insightful discussions and expert advice to help you on your podcasting journey. JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to https://www.schoolofpodcasting.com/coach Sponsor: PodcastBranding.co If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at podcastbranding.co Mugshot: Based on a True Story Podcast Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Become an Awesome Supporter Get Bonus Content Live Group Coaching www.askthepodcastcoach.com/awesome or consider a one-time donation. Time Stamps: 00:00:49 July is Toast 00:01:42 Sponsor: podcastbranding.co 00:03:10 Mugshot: basedonatruestorypodcast.com 00:03:57 Best Way to Market Your Podcast 00:14:57 The Power of a Newsletter 00:17:43 AI Is Easy to Spot 00:19:22 Bad Pitches 00:21:01 AI Insights 00:22:02 Power of Pop Ups 00:23:43 Identify and Eliminate Your Blind Spot 00:26:29 Fair Use Question 00:34:23 Behind The Scenes 00:34:55 Nerd Time: What Do I Do With Old Files? 00:40:28 Pulling Old Clips 00:43:14 Could AI Help With Archives? 00:43:54 Editing With Transcripts 00:47:07 Descript Discussion 00:48:06 Camtasia News 00:49:49 No Ai Tool is Perfect 00:52:01 10 Second Tangent 00:52:23 Otter Transcripts 00:54:00 HEAVENS NO! 00:56:37 THANK YOU 00:59:37 Podcasting Under $100 01:03:57 Keep It Easy 01:10:17 Roundtable Interviewing Tips 01:19:59 Get To The Good Stuff 01:20:52 Censorship on Reddit? 01:23:28 How to record Interviews Without a Phone? 01:25:31 Testimonial Tool 01:27:22 We're Number 1! Mentioned In This Episode www.trypodpage.com Home Gadget Geeks Podcast The School of Podcasting Become an Awesome Supporter Backblaze https://supportthisshow.com/backblaze Social media News Live https://socialmedianewslive.com/ Camtasia https://supportthisshow.com/camtasia Davinci resolve https://www.blackmagicdesign.com/products/davinciresolve Otter Transcripts https://supportthisshow.com/otter Ecam Live Streaming Software https://supportthisshow.com/ecamm Indie Dropin www.indiedropin Podcast Rodeo Show Becoming Bridge Builders Reviewed Content Marketing Inc Book https://amzn.to/457ae6Q (aff) Vid Recruit https://vidcruiter.com/ Castmagic AI https://supportthisshow.com/castmagic Capsho https://supportthisshow.com/capsho Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 447 is part of the Power of Podcasting Network
In this episode of the Sales Secrets podcast, Brandon continues his conversation with Andy Paul, who aside from authoring the bestseller How To Sell Without Selling Out: A Guide to Success on Your Own Terms, also hosts the massively successful Sales Enablement Podcast. Andy talks about his own strategies for guest interviews, addressing imposter syndrome, and more. SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh... THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast SHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them. SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5), and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.AI delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.” FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
After considering the benefits of refreshing your podcast branding, you need to decide when it's the right time to do so. Here are some suggestions!
Thinking about refreshing your podcast branding? Before I discuss the "when," let's consider how your podcast might benefit from a branding refresh.
This episode is sponsored by Riverside.fm. Use promo code CLIPPED for 20% off any Riverside membership plan. In this episode, I speak with Ana Xavier. Ana Xavier, a native of Portugal and now residing in Dallas, Texas, is the dynamic force behind The Podcast Space, a platform committed to elevating the podcasting landscape for professionals and entrepreneurs. She has over a decade of experience in podcasting, broadcasting, and digital marketing, Ana's unique superpower lies in assisting clients in identifying podcast ideas that enhance their business or professional objectives, build trust with their target audience, and prevent content creator fatigue. Through The Podcast Space, Ana has successfully helped over 40 professionals and entrepreneurs launch and optimize their podcasts, with thousands more benefiting each month from her consulting services, online courses, and insightful episodes on the official podcast. In March 2022, The Podcast Space further expanded into the e-learning space with the "Maximize Your Podcast Content" self-paced course. We discuss Ana's transition from producing to consulting, the importance of strong branding, overcoming imposter syndrome, trips for sharing your uniqueness on the mic, and much more. In addition, Ana provides practical tips to make your podcast stand out and shares insights on common mistakes and how to avoid them. Ana's energy is infectious. It definitely comes through in this episode. Stoked for you to hear it! Episode Highlights: Reach out to your dream guests: Even if it sounds unrealistic, it may work The importance of building a strong network that you can rely on How working in customer service helped shape Ana into an effective podcast host and producer How to determine your risk tolerance Consistent, professional branding is key to standing out and gaining credibility. Ana advises investing in good branding and professional photos. Use available resources: Platforms like Canva can be used effectively for branding and creating content like intros and outros for your podcast. Honing your strengths: Emphasizing on your personal strengths helps in creating a unique brand that feels authentic. The impact of working with impact-driven initiatives on Ana's career and her desire to help spread messages through podcasting. Other Episodes You'll Enjoy: EP 38 - How To Earn Commission With The Amazon Influencer Program EP 33 - Three Online Marketplaces To Find Sponsors and Monetize Your Podcast EP 36 - How To Use Veed To Create Social Media Clips I'd Be Stoked If You Left Me A Rating And Review: https://ratethispodcast.com/clipped Connect With Me: Website Instagram YouTube LinkedIn
Legends of S.H.I.E.L.D.: An Unofficial Marvel Agents Of S.H.I.E.L.D. Fan Podcast
Legends Of S.H.I.E.L.D. Agent Dribbles (Michelle), Agent Fumbles (Lauren), Agent Chris and Producer of the show Director SP discuss and review the 2023 Marvel Studios Disney+ animated series Moon Girl and Devil Dinosaur episodes “OMG Issue #1," and “OMG Issue #2.” Stay tuned after the credits for a few minutes of Legends Of S.H.I.E.L.D. bonus audio. THIS TIME ON LEGENDS OF S.H.I.E.L.D.: · The 2023 Disney+ Moon Girl and Devil Dinosaur o Episode 15 “OMG Issue #1” o Episode 16 “OMG Issue #2” MOON GIRL AND DEVIL DINOSAUR [3:12] E15 “OMG Issue #1” premiered on Disney+ April 29, 2023 E16 “OMG Issue #2” premiered on Disney+ May 6, 2023 Major Cast: Diamond White ... Moon Girl Fred Tatasciore ... Devil Dinosaur Alfre Woodard ... Mimi Libe Barer ... Casey Sasheer Zamata ... Adria Laurence Fishburne ... Beyonder/Backstory Man Gary Anthony Williams ... Pops Jermaine Fowler ... James Jr Dr. Mae C. Jemison ... Skipster OUTRO AND BONUS AUDIO [39:19] We would love to hear back from you! Call the voicemail line at 1-844-THE-BUS1 or 844-843-2871. Join Legends Of S.H.I.E.L.D. next time as the hosts discuss the 2023 Marvel Studios film Guardians Of The Galaxy Volume 3. You can usually listen in live when we record Saturday Mornings at 10:00 AM Eastern Time at on YouTube or Twitch. Contact Info: Please see http://www.legendsofshield.com for all of our contact information or call our voicemail line at 1-844-THE-BUS1 or 844-843-2871 Legends Of S.H.I.E.L.D. Is a Proud Member Of The GonnaGeek Network (gonnageek.com). This podcast was recorded on Saturday May 13th, 2023. Standby for your S.H.I.E.L.D. debriefing --- Audio and Video Production by Stargate Pioneer of GonnaGeek.com. YouTube Video Version: https://www.youtube.com/watch?v=ux_xck3Emog Discord Server: http://www.gonnageek.com/discord Legends Of SHIELD Podcast Theme: "Hitman" by Kevin MacLoed https://incompetech.com/music/royalty-free/index.html?isrc=USUAN1300013 Smoking And Drinking In Capes: https://smokinganddrinkingincapes.com Capes On The Couch Issue 176 – Sam Alexander (Nova): https://capesonthecouch.com/issue-176-sam-alexander-nova/ Better Podcasting #277 – Podcast Branding: https://www.betterpodcasting.com/2023/05/07/better-podcasting-277-podcast-branding/ Playcomics Podcast https://playcomics.com Michelle on Twitter https://twitter.com/Chelle_Game Lauren's Voice Services: http://www.lwsalinas.com Lauren on Twitter: https://twitter.com/sithwitch SP On Mastodon: @StargatePioneer@universeodon.com
Have you ever thought of turning your design style into a niche? You're lying to yourself if you say you don't have one. Every designer has a design style. Even if your design style resembles many other designers, I bet something unique makes you different. Have you ever thought of how you came by your design style? Did you go to school for design and develop your style from what your teachers taught you? Did you learn your style by following design influencers? There are tons of great designers out there you could follow and learn from. Have you studied the history of design? You know, the Industrial Revolution, Art Nouveau, Bauhaus, Art Deco, Postmodernism, etc., have these periods in design history influenced your style? Did you come by your style from another artistic endeavour? I know of graphic and web designers who have fine art degrees. I bet that influences how they think about design. Do you sculpt, make pottery, paint, sew, craft or express yourself in any other creative outlet that may appear in your design style? Or maybe something else from your life is reflected in the projects you produce. There are so many things that can influence your graphic design style. And since no two people are the same, it is understandable that no two designers design the same way. And if you can figure out what makes your style unique, you can carve out a very lucrative business based on it. What is a design style niche? I got the idea for this podcast episode after Lauren joined the Resourceful Designer Community. Whenever someone joins my Community, I look at their website and portfolio. It helps me learn where they are in their design journey and how the Community can help them. Lauren told us when she joined the Community that she has a background as a creative director. So it's no surprise that her portfolio is top-notch. But what I loved most about perusing through her work is how different it is from mine. Reading Lauren's About Me page, I learned that she grew up on the streets of New York City and loves punk, emo and metal music. And I could see that influence in her design style. There's something edgy and wild about her compositions. And I found myself not just admiring them but studying them, trying to figure out how she did certain things. And trying to imagine her thought process as she worked on each design. You see, Her design style is foreign to me. It's not a direction I would ever take on a project. It's not that it's wrong, far from it. There's nothing wrong with her creations. It's just not in my design repertoire to do something similar. Sure, I could probably copy it if I needed to. But even though I consider myself an excellent designer. If you gave me a blank canvas, I couldn't develop something in that style without reference material. At least nowhere near as well as Lauren can. Lauren's design style is unique to her. And that individual style is something she could niche into. Creating a design style niche. I've talked about niches on the podcast, but mainly from the point of the clients you target or the work you produce, such as targeting the school branding niche with Craig Burton, where he shared how he's built a very lucrative business designing logos and other branding material for schools in New Zealand and beyond. Or how some people, such as Ian Paget of Logo Geek, specialize in designing logos. That's his niche, and he's widely known for it in the UK. I've shared how I knew a designer who designed websites exclusively for dentists and was killing it. I know another designer who only designs rock and metal band T-Shirts, and he's in high demand. These are all niches. And as the saying goes, the riches are in the niches. When you niche down, people automatically start viewing you as an expert in your niche and are willing to pay more for that expertise. That's precisely what I'm doing with my Podcast Branding business. I specialize in the podcast niche, and people recognize me. But what if you turn your design style into a niche instead of going after a specific target market or focusing on a particular design project? Lauren could easily promote herself as a designer specializing in punk/grunge-style design. I don't know if that's the right word for her style, but you get the idea. Maybe you like creating futuristic-looking designs, something very robotic or technical. You could embrace that style and promote it. Or what if you have a very illustrative style? Andrew, another member of the Resourceful Designer Community, is a great illustrator, and it's reflected in his portfolio. These days, strong yet feminine styles are in high demand. And although I've created some strong feminine pieces before, I'm probably not the first designer people think of for that design style. What about specializing in a country-western design style? There's a big call for that in certain areas. I mentioned Craig Burton earlier of School Branding Matters, he's based in New Zealand, and the New Zealand culture surrounding him heavily influences his design style. How about retro? There are always people wanting a 50s, 60s or 70s style look. And sure, clients could always ask their regular designer to design something in one of these styles. I've done country-western, robotic-tech, 1960s and 70s looks, and even strong feminine designs. But none of them are a specialty of mine, and I don't feel natural designing in these styles. If a designer isn't comfortable with a style, they won't produce work as good as someone specializing in it. But what if the client doesn't have a regular designer and is looking for one online? Imagine someone typing “country-style graphic designer” into Google. Or “Retro vintage designer.” If that's your niche style, there's a good chance you can rank for that term, and that client will find you. And when they realize you specialize in exactly what they're looking for, they have no reason to continue their search. What I'm saying is if you can figure out your unique style and it's something you want to lean into. You could start marketing yourself as a specialist in that design style. It's another way of niching. Combining Niches. What if you combine some of my previously discussed niche ideas with this one? Imagine setting yourself up as a logo designer specializing in retro-style logos. Or a web designer who specializes in punk or grunge-style websites? What about a poster designer who specializes in a country western look? If you can corner a particular niche, you can find yourself in high demand and could charge prices reflecting your specialty. By segmenting yourself, you automatically become an expert in your niche to those seeking your skills. You may be saying, but Mark, I don't want to be pigeonholed into one niche. I want to be able to work on different types of projects. To that, I say nothing is stopping you from doing that. If a non-school related client approached Craig Burton saying they admire his style and want to hire him, he wouldn't say, “you're not a school, so I can't work with you.” Of course not. I know Craig, and I've seen him create some amazing non-school-related pieces. Just because you target a niche doesn't mean you are stuck doing only that type of work. Look at me. I started Podcast Branding in 2019 as a side gig to go after the podcast niche. However, I'm still running my other business, Marksman Design which isn't niched. And even within the Podcast Branding side of my business, I've done non-podcast-related projects. One of my biggest Podcast Branding clients is a podcaster. That's how they heard about me. But he didn't need anything regarding his podcast. Instead, he hired me to design a website for his company that is entirely separate. In this case, a client heard of me through the podcast space. He liked what I did and trusted me enough to work on something non-podcast-related. So you can always create a second company for a particular niche. Or start a second brand and work as a DBA as I do. I run Podcast Branding as a division of my other design business Marksman Design. How to attract clients in a niche. So let's say you decide to pursue this option of entering a niche. Be it a target market, particular design pieces like logos, posters or t-shirts, or a niche using your design style. How do you go about attracting clients? It all comes down to portfolio 101. Showcase the type of work you want to work on. If you claim to be in the country-western niche, you'll confuse clients if your portfolio contains high-tech and art deco-looking projects. No matter how well those projects turned out, they have no space in your portfolio. I mentioned how my work for my biggest Podcast Branding client isn't about podcasting. That's why you won't find any of it on my website because it's irrelevant to clients looking for someone to help with their podcast's visual needs. If you want to start a niche in the retro logo design space, all your portfolio pieces should be logos with a retro look. The next thing to do to attract clients is to network within your niche. Let people in that niche know who you are and what you do. I go to podcast conferences because that's where my target market is. I talk and hand out business cards to as many people as possible. The more people in my niche who know what I do, the better my chances of getting clients. On my order form, I ask clients how they heard about Podcast Branding and me. On an order I received this week, the client mentioned hearing about me from someone I've never heard of. That can only happen because of networking. Remember, it's not who you know that will help grow your business. It's who knows you. And in this case, someone out there knew enough about me to pass my name on to someone who needed my services. So if you've ever considered niching but didn't know what direction to take, you may want to consider looking at your design style. Embrace whatever makes your design style unique. You may be sitting on a great niche idea people seek.
Miss Izzy is back to dive into the topic of breaking into the podcasting space and creating your own identify within it. Izzy provides valuable insights on the framework she uses when helping people with podcast branding. Together, we discuss the importance of having an extension of your business and we're covering our best tips! We're breaking down how to choose the right cover for your podcast, how to elevate your brand, and stand out among the masses. Making it easy for people to contact you and engage with your brand will give you a major advantage over the competition. The importance of consistency in maintaining a strong, recognizable brand that resonates with your audience cannot be overstated. Join Izzy and I as we dive into these insightful topics and share our expertise on breaking away from the script and pursuing a life by choice. * Check out Izzy's website for more information and resources https://izzywaite.com/ * To check out Izzy's Free Branding Guide click on the link https://izzywaite.com/free-branding-starter-guide * Connect with Izzy on IG: @izzywaitedesign Connect with me on IG: @jessicaburgio Purchase a copy of my book Come As You Are: The Art of Unbecoming Who They Told You To Be - https://a.co/d/6LSJIjK Join the Beauty Insiders Membership: https://www.jessicaburgio.com/membership Apply for 1:1 Coaching with Jess: https://docs.google.com/forms/d/e/1FAIpQLSdqLt5lm9LInX1P97vOAhQhGPpLLSqL8GOJkIKbJG-PkNMd5Q/viewform Book a 1:1 Strategy Session with Jess: https://calendly.com/beautyinspiresbeauty/1-1-coaching-session?
A look back at 2022 and a look ahead to 2023. Thank you for your continued interest in Resourceful Designer. You have no idea how much I appreciate you. Many great resources are available for learning and growing as a designer, and I'm humbled that you chose to spend a bit of your valuable time with me. I am continuing my annual tradition. This last podcast episode of 2022 is my Look Back, Look Ahead edition. It's where I reflect and share my year as a design business owner. Then I'll look ahead at what I want to accomplish in 2023. A Look Back at my 2022 goals. At the end of 2021, I set these goals for myself. FAIL: Talk at more conferences. Even though we were on the downslope of the pandemic, I chose not to travel in 2022. Therefore I wasn't able to talk at any conferences. I also made the decision not to speak at any virtual conferences. I've presented at virtual conferences and found the return wasn't worth the time commitment to prepare and give my talk. EVEN: Grow the Resourceful Designer podcast audience. Since the pandemic hit in 2020, my podcast listenership has dropped, but the total number of downloads has increased. I attribute this to older listeners giving up on the podcast while new listeners discover it and download multiple episodes. ACCOMPLISHED: Grow the Resourceful Designer Community. The Community is my pride and joy. One day, when I'm no longer doing the podcast, I'll look back at everything I did with Resourceful Designer, and I'm sure the Community will be my proudest accomplishment. The friendships formed and all the freely given help is more than I could have ever hoped. If you're looking for camaraderie with fellow designers and are not a Community member, I highly suggest you check it out. ACCOMPLISHED: Do more consulting work. Several clients paid for my consulting service, both in and outside the podcast space. I added podcast brand audit as a service under Podcast Branding which brought in several consulting clients. ACCOMPLISHED: Grow Podcast Branding. What started as an offshoot of my main design business has become my main business focus. Podcast Branding is earning me more money than my main business ever has, with much less effort. Some of my numbers from 2022 Resourceful Designer I released 30 podcast episodes. The lowest in a calendar year since I launched the podcast. As my Podcast Branding business increases, it's become harder to make the time to produce the podcast. It reached over 710k total episode downloads in 2022. That's an 80k increase over last year. Resourceful Designer released on Gaana, Boommplay, Deezer, JioSaavn and Resso. Resourceful Designer has listeners in 120 countries around the world. My design business NOTE: I didn't actively promote my design business in 2022. Instead, I concentrated on growing my other business, Podcast Branding. I continued working with existing clients but made no effort to attract new ones. Worked on 43 design projects for 22 different clients (one fewer client than in 2021) Gained one new client in 2022. I lost one client due to closure. I sent out 27 invoices in 2022 (down from 41 in 2021) Revenue increased over 2021. Podcast Branding My Podcast Branding business was my moneymaker this year. Worked on 66 different projects for 47 different clients (more projects but fewer clients than in 2021) Revenue increased by 27% compared to 2021. Primarily due to websites. Launched 12 new websites for clients. (up from 9 in 2021) I appeared as a guest on three podcasts to discuss podcast artwork and websites, increasing my exposure. Podcasters hired me for projects outside the podcast space. A Look Ahead at my 2023 goals. My previous goals will continue to carry over in the new year. Continue to grow the Resourceful Designer Community. Concentrate more on Podcast Branding and so forth. New Goal for 2023. Create new partnerships to grow what I offer at Podcast Branding. Expand the Resourceful Designer Community to include even more offerings than now. Do more consulting work. Explore video as a content platform for Resourceful Designer and Podcast Branding. Increase the number of website clients on my web maintenance plan. What about you? Did you accomplish your goals for 2022, and What are your goals for the new year? Are you a student getting ready to graduate? What are your goals once school is over? Are you still relatively new to the design world? What are your goals for honing your skills? Are you a veteran designer like I am? What are your goals for continued growth? Are you a designer working for someone else? Maybe you enjoy your job; perhaps you don't. Either way, what are your future goals? Or perhaps you're already a home-based designer, a freelancer if that's the term you use; what goals do you have to grow your business? Wherever you are in the world, your skill level, and your situation, please take some time to look back at 2022 and think about your accomplishments and shortcomings. Did you stop after your accomplishments? Or did you plow through them, happy with yourself but reaching even further? What about your shortcomings? Did they discourage you or create a sense of want even higher than before? Think about what prevented you from reaching those goals. So long, 2022. As 2022 comes to an end. I encourage you to reflect. Think about everything you've learned. Your struggles, the things you fell short on (be it your fault or just the state of the world) and your accomplishments. And come up with a plan to make 2023 your year of success. I once heard a saying: “It's easier to know where you're going if you know where you've been.” This aptly applies to growing a design business. Knowing and reflecting on where you came from will help you get to where you want to be. To help with your planning, perhaps you should listen to episode 55 of the podcast, Setting Goals For Your Design Business. These past few years have been tough on all of us. I hope that we never have to endure something like this ever again. But you know that old saying, what doesn't kill you only makes you stronger. Remember the lessons from these past few years, and use everything you've learned to make 2023 and future years even better. I'll be back in 2023 with more advice for starting and growing your design business. Until then, I want to wish you a Merry Christmas and a wonderful holiday season. And, of course, no matter what goals you set for yourself in the new year, always remember to Stay Creative. What are your goals for 2023? Let me know by leaving a comment for this episode.
In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change. Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners. I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Mark Achieve More Success Quick by Changing From Whining to Winning Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy. Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action). In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years. Don't Say This Say That Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open. When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively. Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.) The word "some" evokes a positive response. (source) Quick Keys to Communication Keep it simple. Is it unexpected? Be specific Say it in a way that makes your listener invokes emotions. Always use stories when possible Book: Made to Stick: Why Some Ideas Survive and Others Die QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode School of Podcasting Schoolofpodcasting.com/listener Rings of Power Podcast ringsofpowerpodcast.com Resourceful Designer resourcefuldesigner.com Podcast Branding podcastbranding.co Book: Made to Stick: Why Some Ideas Survive and Others Die The Author Inside for You show Jerry Seinfeld Explains the Pop Tart Joke https://youtu.be/itWxXyCfW5s My Podcast Reviews https://supportthisshow.com/mpr Dave Jackson's YouTube Channel Book: Profit From Your Podcast Ben Locker Copywriter
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