Podcast appearances and mentions of jenny melrose

If you've been in the blogging world for a while, you know how much things have changed—and if you're just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators.Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, business-building efforts. Now, as the digital landscape continues to change, one of the biggest shifts she's observed is the rise of AI- and she's here to help us wrap our heads around how to use it without losing our voice or authenticity.

Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's amplified when audiences can see behind-the-scenes glimpses of your authentic life.What sets this conversation apart is Maya's practical three-pillar content strategy that transforms random posting into strategic brand building. She outlines exactly how to create content that builds trust, generates leads, and drives sales. "If your content is not tied to a sales strategy, you're only going to have so much impact," Maya explains, challenging listeners to stop viewing selling as something negative and start seeing it as creating opportunities for others to achieve better results.For entrepreneurs struggling to compete with larger brands, Maya offers unexpected but powerful advice: focus on relationship-building and exceptional customer service. The ability to provide personalized attention creates an experience that larger brands often struggle to match as they scale. This approach not only satisfies current clients but generates the referrals that fuel sustainable growth.The conversation takes a fascinating turn when discussing AI's role in brand building. Rather than fearing technology will replace authentic connection, Maya reframes AI as a tool that "magnifies who you already are"—making you more efficient at what you're already doing well but never replacing the human essence of your brand.Ready to build a brand that genuinely connects with your ideal clients and converts that connection into sales? Download Maya's brand-building checklist and see how much you can transform your online presence in just 30 days. Don't miss this episode packed with actionable strategies to grow your influence and your income.Read more HERE.Support the show

Subscriber-only episodeAre you missing a massive opportunity to connect with your audience? The digital landscape has shifted dramatically, and the methods we once relied on to build trust with our followers simply don't work as efficiently anymore. That's why I'm focusing intensely on video content—it's become an essential tool for accelerating relationships with your audience.The 7-11-4 rule has become my north star: we must find faster ways to get in front of people and speed up their understanding of who we are. Trust doesn't develop as organically as it once did, which means we need to strategically create content that builds connection more efficiently. Video, particularly on platforms like YouTube (which now surpasses Netflix in viewership), provides the perfect medium for this accelerated relationship-building.While many creators have started automatically feeding their podcasts to YouTube, they're missing a crucial distinction: YouTube users aren't podcast listeners. They come to the platform seeking visual engagement, not just audio with static artwork. If you're serious about leveraging YouTube to grow your audience and business, you need to show your face. When viewers can see you educating them and speaking directly to them, they develop trust significantly faster than through audio alone. After years of procrastination, I've finally committed to consistent YouTube content creation, and I've discovered it's not nearly as complicated as I imagined. I challenge you to join me in this commitment—search for Jenny Melrose on YouTube to see how I'm approaching it, and then create your own video strategy to transform your audience connections.Subscribe to Jenny's YouTube.

Unlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand's voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.Join me as we explore the essential steps to define and develop a standout brand voice that aligns with your core values and mission. We'll discuss how to identify your target audience, analyze competitors, and seize differentiation opportunities to craft a unique voice chart and guidelines. You'll gain insights into adapting your tone for different platforms and stages of the sales funnel, ensuring a cohesive and engaging experience for your audience. Whether you're building brand awareness or strengthening customer support, aligning your voice and tone can significantly impact relationships and drive success. Embrace this opportunity to transform your brand identity and elevate your business to new heights.Read more HERE.Grab your Strategic Growth Planner.Support the show

Unlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and podcasts, tapping into diverse audiences who prefer various modes of consumption.Jenny shares her tried-and-true techniques for maximizing ROI while enhancing your audience's "know, like, and trust" factor. Learn the secrets of engaging broader audiences across platforms, ensuring your message reaches those who need it most. By repurposing your video content, not only will you save time and resources, but you'll also boost engagement and guide your audience towards your email list and offerings. Whether you're a veteran content creator or just starting, this episode is packed with actionable strategies to amplify your impact and grow your online presence effectively. Don't miss this opportunity to revolutionize your content creation approach and make your video efforts truly worthwhile.Read more HERESupport the show

Unlock the secrets of content repurposing and revolutionize the way you reach your audience. Have you ever wondered how you can extend the lifespan of a single piece of content across multiple platforms effectively? Join me, Jenny Melrose, as I share powerful strategies on transforming content into various formats to save time and broaden your audience. You'll discover the art of working smarter by reimagining your content to fit blogs, podcasts, and social media, ensuring you captivate different content consumers effortlessly. I'll guide you through the importance of having a primary platform and why owning a piece of digital real estate, like a website, is crucial for maintaining control over your creations.But the journey doesn't end there. Experience the thrill of innovation as we explore creative ways of repurposing, ensuring your content continues to impact and engage. With exclusive access to my Influencer Entrepreneurs Unhinged premium podcast, I invite you to get up close and personal with unedited, behind-the-scenes insights. This is your chance to embrace content repurposing as a game-changing tool, enhancing your reach and efficiency. Let's embark on this exciting learning adventure together, and take your content strategies to unprecedented heights.Read more HERE.Support the show

What if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights to boost your productivity.Organizing tasks can transform your efficiency, and dedicating specific time blocks to similar activities prevents the constant switching that drains your energy. We'll dive into a 90-day planning program that focuses on three main goals, breaking them down into projects, tasks, and SOPs to create a smooth workflow you can easily delegate. This tailored approach ensures your task management aligns perfectly with your business objectives. So, whether you're recording podcasts, conducting research, or filming videos, this episode provides the essential framework you need to optimize your task handling and achieve outstanding results.Read more HERE.Support the show

In today's episode (149) of the EAT, CAPTURE, SHARE podcast, I'm chatting with business coach and strategist, Jenny Melrose. We talk about how to work with brands that want to create content beyond social media, why having a website or blog is still EVERYTHING in 2024/2025, and so much more. Jenny's enthusiasm for creative entrepreneurs is so infectious you'll be inspired to start or revamp your website today! Here's what else you can expect from today's episode...I share some news.Jenny introduces herself.Jenny explains why it's still essential for food content creators to have a blog or website.We discuss how food content creators can utilise AI to increase their revenue (as well as pitfalls to avoid).Jenny reveals the top elements that all profitable websites share (and one common mistake!).Jenny talks about how food stylists and food photographers can use their websites to find more clients.Jenny gives her top tips to guarantee your website or blog is at the top of a Google search.We talk about how to repurpose old content so it can get more traffic NOW.Jenny shares her best advice for how to use social media to interact with your customers.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyJenny's website, Instagram and FacebookJenny's bookHow to pitch brands, with Jenny Melrose - Eat Capture Share Podcast episode number 39Jenny's Influencer Entrepreneur Podcast episode on How AI is shaping the future of bloggingMy entire launch plan revealed! – Eat Capture Share Podcast episode number 143My episode on Jenny's Influencer Entrepreneur podcast on How Instagram live video works to build your brandFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. MiloTree MiloTree Black Friday Sale Waitlist The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Jenny Melrose Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it's visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don't hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You'll Enjoy: Set Yourself Up For Successful Brand Work with Jenny Melrose The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

In this episode, we dive deep into blogging and online business with the incredible Jenny Melrose! Jenny shares her journey from being a school teacher to becoming a successful lifestyle and recipe blogger, and now, a mentor for entrepreneurs. We discuss the importance of understanding your target audience, the power of email lists, and why having a blog can be a game-changer for any business owner. Jenny also shares practical tips for monetizing your blog without relying on social media and staying motivated through the ups and downs of entrepreneurship. Whether you're just starting out or looking to take your online business to the next level, this episode is packed with valuable insights and actionable advice! In this episode, you'll learn: The importance of understanding your target audience How to stand out in a crowded niche Tips for getting started with blogging and creating high-quality content Strategies for growing and monetizing your email list The role of social media and which platforms you should focus on The power of collaboration and networking How to balance your personal life with the demands of running an online business How to adapt to changes in digital marketing and the role of AI in your business... and so much more. Enjoy! Connect with Jenny & Get Started with Your Own Blog: https://jennymelrose.com/bloggingpro ----- Connect with Jazzy on Instagram, TikTok, and YouTube @firsthustlethenbrunch. Visit our website for freebies, resources, and more. Want to learn how to create passive income with your own digital product? Check out this FREE TRAINING.

Unlock the secrets to increasing your practice's visibility and connecting with your clients on a deeper level as Dr. Kate Walker and SEO maestro Jenny Melrose join forces. This power duo offers a masterclass in optimizing your online content to not only reach but resonate with your potential clients. Prepare to be armed with the tools to create content that answers the real questions plaguing your audience, from parents grappling with children's ADHD to adults seeking self-improvement, while learning the art of transforming website visitors into loyal subscribers.Step into the world of online counseling with strategies that extend beyond the therapy room. From morning routine guides to checklists for managing emotional changes, discover how to provide immediate solutions that forge meaningful client relationships. Dr. Kate and Jenny also explore income diversification for counselors—think online workshops and digital products—ensuring your expertise yields rewards even when you're not in session.Finally, we navigate the dynamic landscape of social media, pinpointing exactly where to share your crafted messages to engage your targeted audience. I'll guide you in establishing content pillars that keep your topics fresh and highly relevant, especially for those counseling parents of children with ADHD. Whether you're selecting the best platform or devising your social media strategy, this episode is your blueprint for standing out in the digital space and making an impact where it counts.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

As our counseling practices flourish, we're faced with the critical task of balancing ethical standards with the burgeoning demand for our services. This episode promises to guide you through the thorny issues ranging from the use of client testimonials and navigating the pitfalls of Google reviews to ensuring compliance with HIPAA and House Bill 300. We tackle the potential for burnout during the delicate transition from agency work to private practice, and share effective strategies for self-care and professional sustainability. If you're curious about incorporating AI into your practice without overstepping ethical boundaries, you won't want to miss the wisdom imparted by guest expert Jenny Melrose, who also provides the opportunity for earning continuing education credits through her illuminating webinar.Navigating the murky waters of content creation is no simple feat in the mental health profession—misrepresenting your skills in pursuit of market appeal can lead to serious consequences. We'll confront the ethical quandaries in advertising, particularly concerning the accurate portrayal of one's expertise in sensitive areas like eating disorders. Struggling with client waitlists? We offer ethical and practical solutions to provide value while clients anticipate your services. Moreover, the complex journey of trademarking, as I've personally experienced with AchieveBalance.org, is demystified, showing how it integrates with ethical business expansion. This episode wraps with a call to uphold responsibility, especially in rural and underserved communities, while extending an invitation to collaborate and grow within our professional support network.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Hey you wild women!  On this episode of Into the Wild we're joined by Jenny Melrose. Jenny is a successful content strategist who teaches bloggers and entrepreneurs how to grow and monetize their online businesses. She is also the host of the Influencer Entrepreneurs Podcast. Jenny, a successful lifestyle blogger herself, started blogging after she had her daughter as a way of rebuilding her identity as a new mom. Soon, her blog led her to landing deals with companies like Neutrogena, Smucker's, and more. In this episode, you will learn about: Current blogging strategies and trends that actually work in 2024. What needs to come first before you offer your services online. The edge that email marketing has over social media marketing. How often you should be sending out emails to your list. The surprising way Jenny structures her emails and why she does it that way. The secret to staying consistent with your content strategy. How Jenny was able to land sponsors for her blog. Tips for presenting and pitching yourself to other businesses. Why blogging is a long-term game, plus how to plan ahead for your online business. What it means to be a wild woman: Being willing to take the risk and putting your genius out in the world. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Jenny: www.jennymelrose.com www.jennymelrose.com/podcast www.instagram.com/jenny_melrose Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Embark on a marketing odyssey with us and Jenny Melrose, a virtuoso in speaking the language of client growth through SEO and keyword optimization. We dissect the code behind Key Performance Indicators and craft strategies tailored for clients on divergent timelines, from those in dire need to the ones still contemplating. As we map out our journey, akin to my impending trek across Spain, we share invaluable insights on how to position your business as the go-to solution in urgent scenarios and how to cater to the more reflective search habits of potential clients. You'll also learn the intricacies of tracking your digital footprint with tools like Pretty Links, ensuring every step of your growth is measured and accounted for.In the realm of client engagement, the conversation takes a deep dive into building relationships that last and improving your practice's visibility. We tackle the nuances of navigating the digital marketplace, from optimizing content that climbs the Google search ladder to engaging proactively in community activities for heightened visibility. Whether you're balancing the scales between cash payments and insurance claims, or curating content that resonates from the first click, this episode is your compass. Plus, we offer a candid look at redefining user experience with a personal tale about streamlining navigation on our own 'start here' feature, proving that sometimes the smallest tweaks make the biggest ripples. Join us as we share the blueprint for a thriving practice that stands out in a sea of online noise.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

In this episode, Jenny Melrose shares how she is able to earn multiple 6-figures with sponsorships for her blog and business. If you are a blogger or business owner, this is a must if you want companies to pay you sponsorship money! Check out Jenny's freebie at the show notes at MomBeach.com/Podcast.

Get ready to be enchanted! In today's soul-stirring episode, I'm delighted to converse with the magical Jenny Melrose.   Once a dedicated reading specialist, Jenny chose to "retire" from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.    Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Jenny and I dish on:    - The fundamentals of growing an online business  - Connecting with your ideal clients online  - Speaking your story through photos  - The very first step in your writing journey   - Tips on recreating your old content   Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!!   Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you.   Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned:   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    https://jennymelrose.com/book   Instagram @jenny_melrose  **Contact Jenny Melrose via Instagram or https://jennymelrose.com/**   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**  

Unlock the potential of blogger collaboration and harness the power of collective growth! Discover the strategies, benefits, and practical tips for collaborating with fellow bloggers. Propel your blog to new heights through the art of collaboration.The first thing that I want to start off with is that, I personally have seen that blogger collaboration is what has helped me over the course of 13 years of being in the online space, propel my business forward as a lifestyle blogger.When I first started off with The Melrose Family and now even with the JennyMelrose.com, podcast, and all that goes into it, there is still a ton of blogger collaboration that goes on.Read more HERE.

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.Some resources mentioned in this episode:Pumpkin PlanSuperfansInfluencer Entrepreneur Podcast@Jenny_Melrose on IGJennyMelrose.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries This episode is JAM-PACKED with golden nuggets of info, including what it's like to sell a blog (which we thought was pretty fucking cool lol). Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands. She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED. This episode is a juicy one, we hope you enjoy it! Overview of the Episode: ➡️ Jenny's journey from teacher to full-time blogger & coach ➡️ Pivoting from blogging as a hobby, to turning it into an actual business  ➡️ What it's like to actually SELL a blog ➡️ Getting sponsorships even from a small audience ➡️ The importance of finding & using YOUR VOICE in your content ➡️ What brands look for when searching for creators for sponsorships  ➡️ UGC (User-generated content) examples ➡️ Establishing boundaries with brands ➡️ ACTUAL EXAMPLES for pricing sponsorships ➡️ Pivoting from gifted collabs to paid sponsorships  ➡️ Is blogging dead? ➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic  ➡️ Common mistakes that bloggers make that hold them back from the success they want   Links & Resources Mentioned: 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training Jenny's Book: Influencer Entrepreneur How to Setup Google Search Console FREE Meditation pack Buy us a coffee/support the podcast Book a Strategy Session with Shay & Mariah About Jenny Melrose: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   Website: https://jennymelrose.com Instagram: https://www.instagram.com/jenny_melrose/ Connect with the Podcast: Curiouslyguided.com Instagram.com/curiouslygiuided CONNECT WITH THE HOSTS SHAY + MARIAH: Websites: saleswithshay.com & mariahmagazine.com Instagram: @saleswithshay & @mariahmagazineco

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad networks and sponsorships)Social media influencers: Are they oversharing?About Jenny Melrose:Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Relevant Links:JennyMelrose.comThe Influencer Entrepreneurs PodcastThe 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money OnlineJenny's Instagram @jenny_melroseWatch the short YouTube clipFor the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/Support the show

A friend introduced Laura to Jenny Melrose, a teacher-turned-massively successful business-owner who now consults influencers. She's the influencer to the influencers.

In this episode, Christina and Corinne sit down with Jenny Melrose to discuss sponsorships and affiliations. They discuss the difference between the two and how to pitch yourself in order to stand out to brands. LINKS MENTIONED IN THIS EPISODE:Influencer Entrepreneurs PodcastBrittany RatelleSmart Influencer MastermindPitch Perfect ProTrue Ranker********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/sponsorship-opportunities-in-2023/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services. So, how can you attract your dream brands, get them to hire you, and get them to stick around? Today, we're here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She's also the author of “Influencer Entrepreneurs”, a book the shares Jenny's four-step framework for building your audience, growing your business, and making money online. Today, we're diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.

When I got started business about 5 years ago there was so much I wish I knew beforehand! Like how to build a trustworthy brand and set yourself apart from other businesses in a similar niche (which makes it easier for clients to find you by the way). That's why in today's episode with Jenny Melrose a business coach for bloggers she's walking us through the business basics every successful business owner needs in order to build an impactful business. If you know you need this, grab a notebook then hit play so you can soak up all the gems! Full show notes: TheresaForever.com/159

From family food blog to entrepreneurial empire, Jenny Melrose (@jenny_melrose) took a leap of faith and it paid off. In a world where content creators emphasize social media over anything else, Jenny shares why owning a blog can only strengthen your personal brand.CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-23JOIN REELS ROCKET SHIP TODAY AND EXPLODE YOUR INSTAGRAM FOLLOWING:https://www.reelsrocketship.comFOLLOW US ON INSTAGRAM: @fulltimeinfluencer.co

If you're budding influencer or microinfluencer, you'll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast.  Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone! Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌· The type of content you should be creating if you want to grow into an influencer type of role·  What you need to know before you take the first steps toward monetizing your content ·  The pros and cons of 3 different methods of monetizing your content Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses. Timestamps:‌ ‌00:33  Meet Jenny Melrose03:56  What is an influencer?05:32  How influencers have changed08:55  Monetizing your content10:41  Selling to brands11:33  Leveraging data13:55  Sponsorships14:59  Affiliates15:50  Influence outside of social media17:45  Find your niche & pitch20:51  Consistency, perseverance & vulnerability25:21  Pick your best platform Links mentioned:‌ ‌Jenny Melrosehttps://jennymelrose.com https://jennymelrose.com/cheatsheet/Instagram: @jenny_melrose —Learn with me: https://www.liannekim.com/dreamclient‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting. Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship. Topics covered include: How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help How podcast guesting has impacted Jenny's business, and how they manage it internally Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

In this episode, digital content and influencer marketing expert Jenny Melrose joins us to share the story of her entrepreneurial journey. Jenny is the founder of  jennymelrose.com, a business that combines her passion for teaching with her extensive experience in creating strategic content for online business owners.I have to warn you: I do a lot more talking in this episode than usual. Jenny is a subject matter expert in topics that I find fascinating and many of the concepts we discuss are very relevant to the work we do here at The Best of LKN. So, forgive me if I nerd out in this episode.JennyMelrose.comIG: @jenny_melrose   Get Jenny's book HERE!Shoutouts to these businesses:Laurel Belle Photography & BrandingNatasha HemmingwayWright DesignJC ArtBooks recommended:Will It Fly? by Pat FlynnOn Purpose by Tonya DaltonWe Should All Be Millionairesby Rachel RodgersSign up for The Best of LKN Email Newsletter HERE!Special thanks to our sponsors:Sodoma Law NorthBlumengärten FloristClean Eatz Cafes - Lake NormanJuelerye Fine Gifts & ArtRefresh Medical SpaEleven Lakes Brewing Co.SoundVisionJohn Hassell - Farm Bureau InsuranceSupport the show

In this episode, I talk to Jenny Melrose, who made the switch from school teacher to blogging teacher! After her blogging income outdid her teaching income, Jenny retired from teaching at the age of 35 and made the shift to teaching other people how to grow their blogs and their brand. Jenny eventually sold her original lifestyle blog and in our conversation, she shared lots of good tips for anyone looking to do the same. In the blogging world, Jenny is known as “the person who talks about sponsorship” and is a wealth of knowledge when it comes to partnering with brands and building long-term relationships with them. SHOW NOTES: https://www.southerncrushathome.com/episode60 Links Mentioned: Convert Kit Empire Flippers Pitch Perfect Pro Course Mastermind Course 

In this podcast I interview Jenny Melrose, business coach, content strategist and podcaster. Shel is the host of Influencer Entrepreneur podcast. We discuss practical steps how to drive more leads to your business. What would that mean to you to bring 100 highly qualified leads for your business for free. How can that help you grow your business? Catch Jenny Melrose on Instagram and Tune In to Her podcast.https://www.instagram.com/jenny_melrose/https://jennymelrose.com/podcast/

Finding a career that you love is the goal of every teacher thinking about transitioning out of the classroom, but how do you know which one is right?In today's episode, Jenny Melrose shares her experience including what led her to leave the classroom and how she became a successful online entrepreneur...twice!  She also gives insight into why pivoting was so important for her business and how it allowed her husband to pursue his dream career.

Welcome Back to Selling with Charm, This week, Reena sits down with Jenny Melrose, a former teacher now Business Coach, Content Strategist, Podcast Host, and Author. Reena has followed Jenny's career for years and appreciates many of her winning sales strategies. Jenny shares some of those strategies, from prospecting to customer relationships, plus what it takes to be an entrepreneur. Check it out! ••• A little about Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book, Influencer Entrepreneurs: The 4Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.  Jenny's Contact Info: Website: https://jennymelrose.com/ (Here) Social: https://www.instagram.com/jenny_melrose/ (Instagram) • https://www.facebook.com/jennymelrose1/ (Facebook) Podcast: https://jennymelrose.com/podcast/ (Here) Book: https://www.amazon.com/Influencer-Entrepreneurs-Framework-Building-Audience/dp/1087871794 (Here) ••• #podcast #sellingwithcharm #selling #sales #salestips #salescoaching #coldcalling #mindset #reenaphilpot #reenaphilpotsalescoaching #salesteam #salesmanager #salesrep #b2b #b2c #customerservice #businesscoach #businesstips #goals #salesgoals #salescareer #business #jennymelrose #content #coach #build #onlinebusinesses #growaudience #makemoneyonline #salesdoneright ••• https://www.instagram.com/reena.philpot.sales.coaching/ (@reena.philpot.sales.coaching) More Info: https://reenaphilpot.com/ (ReenaPhilpot.com) Community Info: https://reena-philpot.mykajabi.com/ (https://reena-philpot.mykajabi.com/) Questions, please reach out: Reena@ReenaPhilpot.com

This Week on the Live Your Light Show:  Our guest this week is Jenny Melrose. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   In This Conversation, We Cover:  1:42 Her story of becoming a full-time influencer  4:06 Standing out from the crowd and finding your audience  8:04 Tips on increasing engagement and building influence  11:59 How to start a passive income and brand partnerships  15:00 The best strategies when reaching out to brands  18:15 Why she decided to write her book    Resources: Get her free IG guide: HERE Check out her book: HERE   Stay Up To Date: Ready to energetically align your business and life? Click here to book your free 15 min session with Emily to get a brief energetic analysis of your business to unlock current blocks in your life & start receiving the flow of abundance in your biz!  Follow @itsemilythomas and @liveyourlightpodcast on Instagram Subscribe to receive light letters & promos to events and courses from Emily HERE Visit EmilykThomas.com for more programs and free resource library Click HERE To Join the Entrepreneurs of Impact FB group to collaborate and network with visionaries like yourself

Jenny Melrose of the Influencer Entrepreneur's podcast shares some amazing info on landing promotional deals with brands!Whether you're an influencer or personal brand, this is a great way to make some extra income or potentially even a full time income.What's Covered:• How to reach out to brands you want to work with• What to say in your opening message• What to charge brands for promotional deals• How much content should businesses hire influencers to create in order to see resultsFind Jenny's podcast HERE: https://podcasts.apple.com/us/podcast/influencer-entrepreneurs-blogging-social-media-tips/id1191204365Download her "Learn How to Perfectly Pitch Brands" Checklist HERE: https://jennymelrose.com/pitch-checklist

Jenny Melrose of the Influencer Entrepreneur's podcast shares some amazing info on landing promotional deals with brands!Whether you're an influencer or personal brand, this is a great way to make some extra income or potentially even a full time income.What's Covered:• How to reach out to brands you want to work with• What to say in your opening message• What to charge brands for promotional deals• How much content should businesses hire influencers to create in order to see resultsFind Jenny's podcast HERE: https://podcasts.apple.com/us/podcast/influencer-entrepreneurs-blogging-social-media-tips/id1191204365Download her "Learn How to Perfectly Pitch Brands" Checklist HERE: https://jennymelrose.com/pitch-checklistAd To The BoneThe digital advertising, AdTech & programmatic advertising podcastListen on: Apple Podcasts Spotify

In this episode, Jenny Melrose explains how to make the most of using Instagram Reels.READ MORE HERE

Today I'm joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it's still a hugely impactful piece of your business. Jenny shares how she creates content that helps her audience and drives them to sign up for her email list. We also talk about using your website to sell products or services and the strategic way she points people to her opt-ins from her blog and website. Topics Discussed: Why blogging is impactful for businesses Using blog content to attract new customers The things that go into content creation The number one mistake people make when creating blog content The best way to create a website to sell products or services Resources Discussed: Ubersuggest Connect with Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Website Instagram The Influencer Entrepreneurs Podcast Growing an Email List Guide

For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.We are talking about:Why Instagram is Jenny's social media of choiceGetting crystal clear on your ideal audience, what kind of content you create and WHY you make that contentSetting yourself up as an expert on your profile so your audience keeps coming back to learn more from youTips for showing up on Stories and getting into your audience's DMs without feeling "spammy"How to use the data in your insights to improve your strategyClick here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.Sign up for our weekly email list by clicking here!

Jenny Melrose is a former inner-city school teacher turned lifestyle blogger, creating great quick and easy recipes and projects for busy parents. Diving into her new blog, The Melrose Family, allowed Jenny to have an identity of her own. She quickly realized she could earn an income and replace her teaching salary. Four years later, she sold her site for six figures and created her coaching business to teach people how to market their business online and understand that they hold influence. Meet Jenny Melrose Jenny is a former reading specialist who “retired” from her teaching career when her blogging income exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. In addition, she is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book, Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Listen in to find out why you should create your own product and how to grow your social media marketing. In addition, you'll learn: The importance of an email marketing list Basics of market research The importance of problem-solving as a business owner How to promote your products as an influencer For more information, visit the show notes at https://amandaabella.com/promoting-your-products-as-an-influencer-entrepreneur

In my newest episode of The Blogger Genius Podcast, I'm talking with Jenny Melrose, an influencer marketing expert. We're discussing how to set yourself up for successful brand work. This is the second time Jenny's been on the show, and I'm delighted to have her back! In this episode, we talk about: How the influencer marketing space is growing as brands see the benefits How to pitch directly to the brands you want to work with Why you don't want to add prices to your media kit How to pitch "your audience" to brands and not "yourself" Why you want to think of yourself as a business owner and not a blogger chasing pageviews How Jenny uses Instagram to get close to her audience If you're wanting to up your sponsored content and brand ambassador game, and not sell yourself short, this episode is must-listen! Show Notes: MiloTree MiloTree Easy Payments Jenny Melrose Sway Group Jenny Melrose Pitch Guide Become a Blogger Genius Facebook Group Free MiloTree Blog Post Checklist 5 Secrets Successful Bloggers Already Know Cheat Sheet All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music

Teacher turned blogger shares the ways that her hobby as a new mom scaled into a full time business helping other female entrepreneurs grow and scale their online businesses organically. She shares her knowledge on blogging and why it's still relevant to your online business. Listen in to hear how you can make money from your website and online platforms through brand sponsorships no matter the size of your audience. Her best advice? Know your value and charge for it. Three Things You Will Learn This Episode  How Jenny was able to replace her teacher's salary, and retire her husband through her online blogging business Ways to make money using your website and your influence on your platforms. How to initiate brand sponsorships and present your best package, and negotiate on your deliverables Timestamps  [01:53] I started a lifestyle site called the Melrose Family [02:43] I felt like I lost myself as a new mother and needed something that was my own. [03:15] You can make a ton of money doing it, and can retire from teaching. The sky is the limit. [04:00] I figured out how to grow my traffic and at the same time, grow my audience. [4:14] I was able to retire from teaching back in 2015. [4:55] I was able to retire my husband and ended up selling that in 2019 for six figures. [6:04] Imposter syndrome held me up for years. [7:43] I work with female entrepreneurs looking to better understand how to grow and scale their businesses online. [8:28] How do I work with brands on sponsorships? [9:37] Where is blogging in 2021? [10:52] It really comes down to SEO. [11:36] Keyword research and knowing what people are searching for is first [14:26] Does everyone need a blog? [15:20] You said there's a few ways to make money using your website [15:36] Working with brands on sponsored content [16:26] You're charging for time and exposure [17:41] You're giving them value, charge for it. [18:06] I'm all about the creator economy [19:06] Their the people working on influencer campaigns [20:08] Is there a magic formula on how to write a pitch? [20:58] I talk a lot about pricing, I do have my own podcast Influencer Entrepreneurs [21:28] You send a media kit and a proposal. [22:07] If they come back within 24 hours and say sure; you're too cheap. [22:31] I think so many people undervalue themselves. [23:15] Reach out to brands you are already using. [24:14] Is there too small an audience to start? [24:26] Microinfluencers do better sometimes than big influencers that have millions of followers   Links Get on the AMPire Collective Waitlist HERE Try Kartra out HERE Connect with Jenny Melrose: Instagram | Website Connect with Dana Bowling: Instagram | Website

Have you ever wondered how people secure sponsored content deals?

How do you increase your page views? We get this question all the time, so we're really pumped for this episode. We're talking about increasing page views today with blogging expert Jenny Melrose! If you've wanted to start focusing on your blog rather than social media (and we tell you why that's important) and don't want to waste any time then this is the episode for you.  Head to thrivetogether.blog/podcast for the show notes! If you're looking for a blogging community, then join us over on Facebook! bit.ly/thriveonfacebook

How Can You Build Confidence and Stop Comparing Yourself in an Online Landscape that Demands Perfection?  Being confident does not come naturally to everyone, but that shouldn't stop you from taking steps to build confidence and take ownership of your purpose! Our guest today knows all about the challenges of building confidence. Jenny Melrose is […] The post Find and Build your Confidence with Jenny Melrose appeared first on erinking.com.

Exercise habits are important in general, but the other areas of life that they can positively contribute to make them even more critical! Just because you were a college athlete, it doesn't mean that having exercise as part of your regular routine will be a lifelong simple thing to do. If you lose incorporating movement into your daily life, it is possible to get it back! Having healthy exercise habits isn't a use it or lose it kind of thing. Life happens, and our wellness goes up and down. Today's guest, Jenny Melrose, shares how she went from college athlete to exercising only when she had time. But has now worked to make movement as part of her daily habit! Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. If you're feeling stuck and need some support to jumpstart your business, make sure to download Jenny's free guide! The Fluctuations of Exercise Routines Your routines for movement can change over your life. Jenny was a multi sport high school athlete and went on to play 2 sports in college. This gave her a routine to count on and made exercise easy. However after college, that structured routine went away and exercise was harder to keep up with. So just because you excelled at one point in your life, that doesn't mean it's set forever. Throughout the years your routine can be a roller coaster of ups and downs. If you are a routine oriented person, it makes getting a regular system hard. So finding something to help get that routine back is important. For Jenny it was deciding to train for a marathon. She had structure again, which made her bring regular exercise back into her life. After she had kids, it became hard again and it wasn't until she found an exercise program that she connected with that she was able to regularly exercise again. Lack of Exercise and How We Feel Moving our body is a very important part of overall wellness. When we don't move our body, we are not able to feel our best. This is especially true when we go through times of stress, which happens with all of us. As life happens and stress builds, we start to feel things like anxiety and even deperession. If we step back and listen to our bodies, they are pretty good at letting us know that we need something to help. When I feel things like: My chest tightenMy stomach being uneasyMy breath getting rapid All these things let me know that I need to get out and get moving. Benefits of Exercise Habits There are so many benefits to exercise, many have nothing to do with how you look! Here are some that both Jenny and I have felt first hand: Overall feeling betterLower frustration levelsGrounds you overallHelps you feel centered and focus on the tasks you need to doGive endorphins which help in life and businessContributes to overall happinessDecision making are better, they don't come a place of emotion Physical changes can also be seen. While these should not be the focus, they can help motivate you. Jenny had plenty of muscle memory from her past, so the first thing she started seeing was definition in her shoulders. I personally don't change much in size,

This week we chat with Jenny Melrose from jennymelrose.com and we're talking all things sponsored content.  In this episode, Jenny talks about:  How she was able to quit her $75K salary job as a teacher when she figured out how to monetize her lifestyle blog (hint hint: all made possible through sponsorships)  Selling her first blog for 6-figures Jenny's opinion when asked what the most profitable niches are The #1 thing you need to get sponsorships Her top tips for creating content that your audience wants to engage with How to use Instagram to grow your blog and email list What brands to pursue sponsorships with first How to pitch a brand for a sponsorship Brands don't know you exist and what you should do about it Why it's selfish NOT to pitch to brands Influencers & bloggers were projected to make 63% more money in 2021 How much $$$ to charge for sponsored posts Be sure to grab Jenny's Pitch Perfect Checklist so you don't miss a single step in your pitching process and get SIGNED!   You can also find Jenny here: Website: https://jennymelrose.com Podcast: https://jennymelrose.com/podcast/ Facebook: https://www.facebook.com/jennymelrose1/ Instagram: https://www.instagram.com/jenny_melrose/ ⚡️ Join the Blogging Breakthroughs Mastermind HERE. ⚡️ Come join the Blogging Breakthroughs Facebook group to get FREE blog coaching from Faith! Get all your blogging questions answer ⚡️ Instagram ⚡️ www.faithmariah.com

Have you ever wondered how to turn what you love into a business? Jenny Melrose shares her journey from teacher to influencer and how she teaches others to grow their businesses.   Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She sold The Melrose Family in 2019 in order to focus on teaching the strategies that propelled her online presence forward. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space by helping them lean into her greatness. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com. Her podcast, Influencer Entrepreneurs as well as her first book Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online are widely successful among female entrepreneurs.   More About Jenny: Podcast: Influencer Entrepreneur Podcast Book:  Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online Website: https://jennymelrose.com/  Instagram: @jenny_melrose      Come join us in my free Facebook Group Ignite Hustle Squad: Click here to join >> https://www.facebook.com/groups/ignitersquad/

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. ✨ Connect with Jenny

TRUTH DROP: You don't need to have lots of followers to start pitching & growing your small business blog! Learn what you actually need in this podcast show featuring content strategist, Jenny Melrose.​   Take your business to PRO level this amazing "influencer entrepreneur" coach. She discusses her 4 Step Framework and how it can help "Build your Audience, Grow your Business, and Make More Money Online!"   Discover how to use social media that resonates with your audiences in life-changing ways and learn essential tips to grow your business without sacrificing authenticity.   BONUS FEATURE: At the start of this podcast, host Britney Crosson answers your social media questions!​   Join Small Biz Social Society HERE.   Stay up to date by subscribing to Britney's emails HERE.   Try Canva Pro free for 30 days & support the show HERE.   Follow Jenny on Facebook HERE. Follow Jenny on Instagram HERE. Get Jenny's Book HERE. Explore Jenny's website HERE. Discover Jenny's podcast HERE.

Have you been looking for a way to use Instagram to sell your services? I brought on Jenny Melrose to share all of her expertise on how we can use Instagram, and specifically Instagram Stories to become seen as an expert and gain more clients!    Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   In this episode, you will learn:  Jenny's story on how she went from classroom teacher to business owner and author How to find your passion with your business How to share about your business on IG stories What is considered oversharing on IG Setting up boundaries for social media   Connect with Jenny:  Website: www.jennymelrose.com IG: @jenny_melrose https://www.facebook.com/jennymelrose1/     Other Resources:  Want to know when you can join the Freelancer to CEO Academy? Jump on the waitlist: aubreemalick.com/waitlist Join the Freelancer to CEO Podcast Community on Facebook     If you found value in today's episode, I would love it if you shared this in your Instagram stories! Help us spread the message to more freelancers who are ready to step into the CEO role!    Connect with me on Instagram: @aubreemalick

Do you need help with your pitching strategy so you hear “yes” more often in business? In this week's episode, Jenny Melrose shares how she was able to grow a successful blog and then shift into her coaching business where her love of teaching was able to shine. Listen in as we discuss key strategies for networking and collaboration.Join my biz bestie text club. Send PODCAST to 1-315-284-5409  Screenshot todays show and tag me on Instagram stories - @jessieharrisboutonFor the full show notes and links mentioned in this episode visit:https://www.jessieharrisbouton.com/blog/episode-172

Have you heard about the latest social platform called Clubhouse? It's giving those who don't have an iPhone or invite some serious FOMO but what the heck is it all about? How are you supposed to use it? And more importantly, how can you benefit from using it? My guest today is business strategist and influencer Jenny Melrose. Jenny started out her blog in the early 2000s and ended up selling it for a mere six figures, which let her retire from her teaching career. She's been on the forefront of various social media platforms and Clubhouse is no stranger to her. In this episode, Michelle talks about: How you can utilize clubhouse for your business What are the benefits to Clubhouse How and why you should create boundaries for yourself on social media

Jenny Melrose is a business coach, a content strategist, and a podcaster.  She has helped hundreds of female entrepreneurs to build their businesses and create the lives they wanted for themselves and their families.We have a great conversation about building a business and increasing your revenue through podcasting.  Jenny shares valuable tips on how to ensure your content is meeting the needs and solving the problems of your audience.Jenny leverages her podcast to convert cold leads to warm leads.  These leads then buy into her programs because they have already learned from her and they know her teaching style works for them and for the needs of their businesses.See the full show notes here.CONNECT WITH JENNYInstagram Story PlannerInstagramFacebookWebsitePodcast: Influencer Entrepreneurs with Jenny MelroseBook: Influencer EntrepreneursCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers!

Jenny Melrose is a teacher turned blogger turned business coach and recent author from Charlotte, North Carolina. She has created an extremely successful lifestyle and food blog as well as multiple business courses online. Get To Know Jenny She started off as a former inner city school district teacher. She welcomes any and all questions because she’s used to working in high intensity situation like dodging chairs thrown at her! While she was a reading specialist from ages five to eleven, she started her lifestyle site The Melrose Family that was heavy on the food side of things. The blog advertised quick and easy food recipes and ideas for busy parents. This stemmed from her having her first daughter and feeling like she had lost herself in her journey as a new mother. Jenny felt like she was consumed with taking care of her baby and that she didn’t have time for herself. As she dove in and connected more with bloggers and influencers she started to understand how to monetize her blog. SheI had the background as a writer as her double major in college dealt with Creative Writing and it let her have a passion and get excited about something. She kept up with the blog while she taught but was able to retire from teaching at 35 when her blog income surpassed her teaching income two times over.

In this episode, I'm talking with influencer coach and podcast host, Jenny Melrose.  Jenny shares her best strategies for using Instagram stories to effectively build your business.  You will learn how Jenny's best tips for using Instagram stories - even if you don't have the swipe up feature! Plus, you can grab Jenny's FREE Instagram Story Planner.READ MORE HERE.

So you want to be an influencer? Great! Have you asked yourself the important questions? What exactly are you influencing? Will this make a positive impact? Do you have the tools to get it done? Today I am chatting with Author & Business Coach, Jenny Melrose, all about the framework you must build to grow your audience and make money online. In this episode we discuss: -The importance of understanding your target audience -How to use Instagram Stories to Sell to your Audience-The #1 converting strategy to make sells via stories Key Takeaways:-Have a vision that connects to the business plan and solves a specific problem -You don't NEED 10k followers to make an impact -Always continue the conversation with your audience

This episode I’m speaking to Jenny Melrose who’s talking about how to attract your dream client and sell on Instagram stories.And if you want to go deeper on the topic, check out her free IG Stories planner by clicking here - https://jennymelrose.com/ig-story-plannerWant to start selling VIP Days? Check out our Virtual VIP Day Bootcamp, a 60 minute walkthrough of our 9 steps to creating and selling virtual VIP Days! Go here to grab your special podcast listener pricing - https://www.systemssavedme.com/podbootcampWant to read up more on this episode? Go to https://www.systemssavedme.com/238 See acast.com/privacy for privacy and opt-out information.

One of the biggest road blocks that can hinder us from success and happiness is tossing all of that mental garbage around in our minds. There are actionable steps you can take to STOP the garbage and get on with creating the life and business of your dreams. Jenny Melrose gives us her very best advice on this topic: - Guess what! You actually DO have the time. - You are not an imposter. - Negative self talk will only hold you back. - Fail forward! - And so many more great nuggets of wisdom!

Let's Talk About Becoming an Influencer Did you know that you are an influencer? You are! Being an influencer isn't about the followers, likes, and shares on Instagram.  It's about solving a problem for the community that knows, likes, and trusts you. In other words, if you are building an audience that engages with you, you are an influencer. Jenny Melrose, author of Influencer Entrepreneurs is here to give us all the details on being an influencer; the framework, how to pitch sponsors, blog, and grow an audience to make more money online. About Jenny Jenny is a former reading specialist turned influencer blogger, turned author, and business coach.   Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands.   Combining her passion for teaching and her experience creating content, she is now an author, podcast host, and content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Influencer Bloggers The first step is to build an audience that engages with you.  If you don't have an audience that engages with you, you will not be able to attract sponsors and affiliates. Understand your position is in the marketplace.  Know what your audience is looking for.  Sponsors want to understand your audience, so you have to know them well. When you pitch sponsors, you must include the goods they will receive, i.e. blog posts, social media posts, etc.  The posts should show how you authentically use the products to build the know like and trust factor. Pitching Sponsorships as an Influencer Understand the marketing place and know your audience. Make a list of products that you know, use, and love, that you have in your pantry or makeup cabinet.  Show the brand how your audience is the right fit for them. Know how many followers you have on social media, how many readers you have, etc. Building an Audience Know who you want to attract.  Know your personal avatar and understand what she doesn't, where does she shop, what is she looking for. Your avatar is often you three years earlier combined with your best friend.   The best friend piece is there because she's the one that is going to call you out and tell you if you wouldn't really say what you are saying. Then, create your content and talk to your audience that you are looking for. The Difference Between and Audience and Followers Followers are just that.  You can buy followers.  You can do the follow/unfollow game on Instagram.  But an audience is the number of people with the engagement included.  You are actually having conversations with them and they are engaging with you. Build a connection so that they are more likely to take action. Blogging It's content that we own, it is evergreen, it can be repurposed, and can drive traffic to your website. How do you build an audience by blogging?  When you create content and use keywords, people can find you when they search for something. Title your posts and use keywords and phrases that people are searching for.   What is your audience going to type in the search bar?  That keyword/keyphrase should be in the title and throughout the blog. Tools to Identify Search Terms and Key Words/Phrases You Should Use Uber Suggest SEM Rush Ask the Public Use keywords that are more specific to get a range of searches from 500 to 5000.  Not, 25,000 because then you won't rank for those. Put yourself in your audience's shoes and use keywords they will use. Instafamous Being an influencer is not about being instafamous.   It is about influencing someone to take action, which starts with creating connections so that they will take that action.  Influencing is not about a hard sale.   When influencing, you are building a connection and listening to what your audience needs and then giving them the opportunity to take action. Pitch Perfect Pro Jenny's signature online course. The Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business and Making More Money Online.  Jenny's 4 Step Framework - PACK Positioning Understand the problem you solve and know your audience. Authenticity Do you truly believe in the product you are talking about?  When you are authentic, you build connections. Your audience wants to see the reality of your life and the products you use. This is how people get to know like and trust you. Confidence We assume that women are born with confidence, but they are not.   This isn't true.  Confidence is a skill, something you have to build on.  You may have to fake it until you make it. Kindness Even businesspeople should be kind to each other.   Collaborate and build each other up instead of competing against other women.  Don't think of scarcity and competition.   Understand that you fill the marketplace a certain way based on your positioning.   Raise other women up. The Number of Followers The industry standard for the number of followers you need to become an influencer depends on your niche. If you have a really specific narrow niche, you will have fewer followers. The rate that you can charge for sponsorships based on Instagram follower numbers is: For every 10,000 followers, you can charge $100 per post, per story, and maybe a little more for a reel because they take longer. If you have 5,000 followers you can charge $50 per post, per story, and again, maybe a little more for a reel. For a 30-day time period, your blog and other social media platforms will also come into play. For 2,500 followers you can charge $25 per post, per story, and again, maybe a little more for a real. Give sponsors a package price.  For example, one package price for a blog post, 3 social shares, a Pinterest Pin, and a story on Instagram. If sponsors come back and say they don't have a budget, which they'll say every single time, and if they don't say that, you aren't charging enough.  If they come back and negotiate that means you are in a good price range.  And if they come back and say we have to go down $100, then you take something out of the package so that it is still valuable for you and your time.  The Hate Rate Jenny suggests, to be aware of the hate rate.   The hate rate is the rate at which you will hate yourself and the content you create because you've gone too low on your price.  You need to know your hate rate so that you are getting paid for your time and you don't start resenting creating content for sponsorships.  This is very specific to individuals. Micro-Influencer Sponsors still find value in influencers with a smaller following.  Jenny never had more than 10K followers on Instagram when she had her blog and she was still making $1500 per post and $10K per month just in sponsorships because she created long-term contracts with sponsors. The key is to be able to show sponsors your numbers across all of your platforms. Having a strong personal brand tied to your business are the influencers who do the best. Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Brand Marketing Insider Facebook Group HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest Learn more and connect with Jenny: Website: https://jennymelrose.com Facebook: https://www.facebook.com/jennymelrose1 Instagram: https://www.instagram.com/jenny_melrose Podcast: Influencer Entrepreneurs with Jenny Melrose

This episode is part of our special Unstoppable Woman Spotlight Series. Today we're talking with the innovative and accomplished Jenny Melrose! Jenny combines her passion for teaching with her experience in strategic content creation to help entrepreneurs better understand their unique position in the online space. Today, Jenny's telling me all about how she was able to monetize her passion – and how you can stay persistent as an entrepreneur. Listen in to learn how to close the gap on time and start manifesting exactly what you desire quickly and effectively! What To Listen For Start with your vision – and go from there Mastering the persistence that makes a great entrepreneur Should you trust your gut in hiring decisions? How to close the gap on time Why entrepreneurs must force themselves to delegate How to turn your hobby into your job – without breaking the fun Get Out of Your Own Way. Increase Cash Flow. Find Your Freedom. Join us at the Income Breakthrough Summit, November 6th – 8th (virtual): https://theunstoppablewoman.com/breakthroughsummit Resources Check out our free resources for listeners www.theunstoppablewoman.com/freestuff Join our Facebook Group https://www.facebook.com/groups/bizposse Join us at the Unstoppable Woman Summit https://theunstoppablewoman.com/breakthroughsummit/ Join the Morning Mindset Club https://theunstoppablewoman.com/mindset Schedule a Consult https://theunstoppablewoman.com/nextlevel Learn the six steps of the Freedom Equation https://theunstoppablewoman.com/the-freedom-equation/ About Jenny: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steemer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. You can find Jenny Melrose at: https://jennymelrose.com https://www.instagram.com/jenny_melrose/ https://www.facebook.com/jennymelrose1 https://podcasts.apple.com/us/podcast/influencer-entrepreneurs-podcast/id1191204365?mt=2

Have you ever wondered how to use your blog for a product business? Jenny is here to share how she built a thriving business with her blog and how you can too. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. BUSINESS BUILDING INSIGHTSDevelop the mentality that what you do is a business, not just a hobby. Make sure your family understands you are running a business (http://giftbizunwrapped.com/episodes/theopsauthority/). Their understanding and support are key. Build your confidence (https://suemonhait.lpages.co/start-with-confidence-course/). It's just like a muscle - the more you practice it, the stronger your confidence muscle will get. Be able to articulate what you do and who you do it for (listen for Jenny's great tip on this!). Women can run a business with no glass ceiling. Tune in to the full episode for lots of great biz building tips! How To Blog For A Product BusinessStart slow to avoid overwhelm, try just one post a month. Use your blog and content to become your own influencer to promote your products. Create content that solves your audiences' problems so it becomes valuable to them. Engage in real conversations with your audience to find out what they need. Good keyword research (http://giftbizunwrapped.com/episodes/meg-casebolt/) is important. Use words that people are searching for and make sure your article answers questions people ask on Google. Use Pinterest to promote your content and drive traffic to your site. Use Instagram (http://giftbizunwrapped.com/episodes/instagramneighborhoods) DMs because it’s the connection and engagement that people are seeking for (tune in to catch Jenny's specific steps for this!). Listen to the whole interview for a ton more blogging tips from Jenny! Resources MentionedUbersuggest (https://ubersuggest.com) Keywords Everywhere (https://keywordseverywhere.com/) Jenny's Contact LinksLinkedin (https://www.linkedin.com/in/jennymelrose/) Join Our FREE Gift Biz Breeze Facebook CommunityBecome a Member of Gift Biz Breeze (https://www.facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to subscribe! Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: (https://ratethispodcast.com/giftbizunwrapped) Spotify (https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s) Thank you so much! Sue   Know someone who needs to hear this episode? Click a button below to share it!

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online. Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK - her four-step framework. Some resources mentioned in this episode: Pumpkin Plan Superfans Influencer Entrepreneur Podcast @Jenny_Melrose on IG JennyMelrose.com

Support the show (http://paypal.me/bwalsh)

It doesn't have to be black and white to make a difference. Plant-based diet benefits are experienced even when you choose to not dive in all the way. I would actually argue that when you don't have an all or nothing approach to food, you actually benefit more. Stress can cause negative effects on your overall health, so reducing stress with balance is a positive thing. Our Second Round of Diet Changes After experiencing success with changing some things in my diet with the help of my holistic nutritionist when I was going through infertility, I knew that making a change can have amazing results. Fast forward a few years, we just had our second baby and my husband started seeing a new cardiologist. He had been on high blood pressure medication for most of his adult life, but it wasn't helping anymore. His doc suggested he handle his heart issues with a diet change. He said that plant-based diet benefits can really help issues like his. And so it began, our second road to better health through food. Being his wife, I wanted to support him in the best way I could, so I set out to learn this new cuisine, plant-based eating. Plant-Based Diet Benefits Based on the book, The Quantum Wellness Cleanse by Kathy Freston, (thank you Oprah), we started with a short term goal of 21 days eliminating: Animal productsSugarCaffeineGlutenAlcohol So how did it go? Well, for 21 days we were pretty strict. We followed along, because we knew it was 21 days. We could do that. There was an end point. At the end, we both felt pretty darn great. I was postpartum, which was a very hard time for me, and I began to come out of my cloud.  After 3 months my husband was taken off all of his meds. To this day, he has never had to go back on them.  How I made this new change a business After a year of learning how to eat our favorite meals in a different way, I decided to start a food blog with the not so subtle prodding from my friends and family. So Veggies Don't Bite was born, and the rest is history! I am proud to call this my full time business and help people all over the world. The Bullying of the Online Food World Trigger warning, you may not like what I have to say. This is not directed at one particular person, this is the overall aura and feeling I personally experienced when I first entered the social media world of food. We knew from the beginning of our plant-based food journey, that we couldn't place the stress of always eating a certain way on ourselves. We have anxiety and needed to keep things fluid for the sake of our mental health, which is just as important as our physical health. So when I became this "vegan food blogger" I felt lost. The aura in the social media niche of vegan blogger is overwhelming. There is a lot of pressure. There is a lot of finger pointing. There is a lot of what I now see as bullying. And I knew, I didn't quite fit there. I create plant-based recipes. Amazing delicious ones. And we eat them and love them and this is the bulk of our diet. However it isn't ALL of our diet. We choose not to stress about it all the time and it has served us very well. We are uber healthy, our mental health is also doing great. The plant-based diet benefits we feel are serving us well. So we know this is where we need to be. This is our happy place. But how do I fit in? Creating a space of balance In August of 2013 I met my business coach, Jenny Melrose. She helped me realize that I didn't need to fit into a box. I could be my own box. This one piece of information changed my life completely. She gave me permission to be me. So that's what I did. I opened up and shared that it's ok to choose to eat how you want. It's okay to eat mostly plants, but then not stress about it other times. And the response was amazing. I was giving others permission to not fit in a box. My brand slowly developed into the real me and the people I was mean...

When it comes to growing your blog, you simply need to connect with your audience, solve their problems, and watch the money roll in. Easy, right? We all know it's not as simple as that. And today's guest is the perfect person to help us actually accomplish our goals.Today, we talk about how to position your brand to reach your biggest fans, why kindness matters in business, and how to authentically fake it until you make it. Full Transcription: Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose

#026 - Julie chats with her good friend Jenny Melrose of the Influencer Entrepreneur Academy to talk about Instagram influencers and influencer marketing.Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her annual conference in Charlotte NC for female entrepreneurs.Links:Sparkle Hustle GrowJennyMelrose.com/PodcastJenny Melrose Instragram

I had the opportunity to interview Jenny Melrose. Jenny is a former teacher who “retired” from her teaching career when her blogging income far exceeded her salary. She shares how to land deals with big brands even if you have a small following. We talk about becoming a micro influencer, what that looks like and how to get started. Grab Jenny's Pitch Yourself Cheatsheet here https://jennymelrose.com/pitch-checklist We also talk about her NEW Book, Influencer Entrepreneurs. If you enjoyed today's episode, tune into Episode 27 here http://bit.ly/pitchyoupodcastAnd Grab my Pitching Email Templates here http://pitch.jennyleepeterson.comTag both me and Jenny on Instagram and let us know your biggest takeaways! Jenny Melrose https://www.instagram.com/jenny_melrose/Jenny Peterson https://www.instagram.com/jenny_peterson/Jenny Melrose's Website https://jennymelrose.comMy Website http://jennyleepeterson.comThank you for Subscribing and leaving a 5 star review!

Today's Episode has featured guest Jenny Melrose! She is a former inner city school district teacher that grew a lifestyle blog to a six figure income. She now hosts the Influencer Entrepreneurs Academy, a high level mastermind for women looking to scale their businesses by developing products for their audience. She also has her first book that launched this week called Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online! A few great quotes in the episode: "This is not a sprint, this is a marathon. Focus on the problem you are solving. Have a strategy in place!" "Understand who YOU are. It hasn't been done by you, with your voice, your personality! Know YOUR voice!" Find and follow her on Instagram: @jenny_melrose

In this week's BONUS episode, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode … I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in Finland Jenny introduces herself Jenny shares how she started her blog and how the income she earned through it replaced and then exceeded her salary as a teacher Jenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborations Jenny notes why diversifying your income sources is essential to financial success as a blogger Jenny gives concrete examples of different income sources bloggers can create for themselves We discuss what role blogs play - if any - in 2020 We chat about what’s happening with reach and engagement on instagram We speak about the role Google and Pinterest play in bloggers’ reach and growth Jenny shares practical tips on how to pitch brands to get the deals you want Jenny explains why it’s less about audience size and more about audience engagement Jenny stresses why the initial media kit you send to brands should NOT include your rates Jenny suggests how you could respond when a brand states they don’t have the budget to work with you We chat about why offering brands a package deal is always best Jenny notes why following up is everything Jenny explains what to do if you want to obtain a lucrative long term brand deal We discuss whether working for free is a yeah or nah! Jenny shares her top tip on which brands to approach for sponsored content deals We discuss whether using a platform or agency to work with brands is a good strategy Jenny explains what a mastermind is     LINKS MENTIONED: Find Jenny on her blog, her podcast  Find out more about my instagram masterclass Get the details for my artificial light workshop with Lauren Caris Want to immerse yourself in a food photography retreat this June in Finland? Find out more here. Jenny Melrose interview me on her podcast all about using instagram LIVE to grow your brand Pinterest Join my creative community by signing up to the newsletter below or find out more about it here Find me on instagram here You can find the full show notes here: https://thelittleplantation.co.uk/eat-capture-share-podcast/how-to-pitch-brands-jenny-melrose

Today I'm interviewing Jenny Melrose, who you may all know from her podcast Influencer Entrepreneurs. In this episode we chat about what holds bloggers back from treating their blog like a business and the steps they can take to start thinking more strategically about their business growth. We also chat about how to connect to your audience and why that is a crucial part of treating your blog like a business.  In this episode, we will cover: The one thing keeping bloggers from viewing their blog as a business How you can take your blog more seriously - even before it's profitable How to handle hearing crickets when you create new content Jenny's advice on how to connect more with your audience Balancing looking like a real person and a professional expert Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes Web Design for Food Bloggers

In today's episode Jenny Melrose and I dive into using Instagram Stories to skyrocket your engagement. Jenny is an Instagram Story Ninja, so come jump in and listen to our conversation! Jenny's Free Guide to 20 IG Story Features to Make YOU Stand Out, so you're not ignored and can authentically share your brand and products with your audience. https://jennymelrose.com/ig-storiesFollow Jenny on IG: https://www.instagram.com/jenny_melrose/ Come hang out with me on IG: https://www.instagram.com/kristapullman/

I was recently discussing my business with my mom and mentioned that I was an introvert. She laughed and said that I couldn’t possibly be one because of how open I am and how easily I speak to others. I admitted to her how I’ve been struggling with coming out of my shell and being social with others ever since I was a child. She had no idea! Those struggles have made me able to do what I do today. I’m going to share some of the tips I’ve been using since I was a kid to help me feel confident and comfortable in my own skin. In case you missed it, I recently released the Jenny Melrose app! It’s available for all iOS devices and has all of my content in one place. All my podcasts are there in both audio and written form. We also have exclusive audio just for our app users, and there’s one all about gratefulness that includes a huge promo for IEA. Head over and download the app and listen to the audio and you’ll get 50% off the price of tickets when you use the code APPUSER at checkout until the end of October. Links:jennymelrose.com/networking-tipsClick to view: show page on Awesound

As food bloggers we want an audience who CRAVES our content. Having followers is not the same thing as having an engaged audience. - Once you get serious about your business, creating an audience is important. - It is never too early to create a raving audience! - Define your area of expertise and tap into it. - Put a focus on your email list! - Diversify sources of revenue. - FAIL FORWARD!

Today we’re speaking with Jenny MelroseYou can find Jenny on social at:https://www.instagram.com/jenny_melrose/Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim

Learn to pitch brands from business coach Jenny Melrose, so that you can actually generate revenue on your blog. If you have no idea where to start when pitching a brand. If it's overwhelming and you're not sure what to do, this is the perfect episode for you! We tackle everything from: A Sponsored post vs a product review How to find brands to pitch that will be authentic to your brand What’s the magic number of followers before you start pitching? Should you create a media kit and what should you put into it? What are the industry standards for pricing? Grab the show notes here: www.mombreak.ca/episode7 Links mentioned in this episode: Kate All from Simple Pin Media: https://www.simplepinmedia.com/ What should be in a media kit: https://jennymelrose.com/influencer-media-kit/ Social Blue Book: https://socialbluebook.com/ Pitch Perfect Pro:

Zone of Genius. You've heard me talk about this SO MUCH. But you haven't heard exactly HOW to uncover your zone of genius. Today we are going to fix that! Jenny Melrose is walking us through what a zone of genius IS and how to uncover and tap into yours. Love and light, Stef . . SHOW NOTES AT HTTPS://WWW.STEFANIEGASS.COM/BLOG/74 Wanna do a coaching session with me?! From power-hour calls to monthly and annual packages, there's an option for you. Email us for the coaching menu at support@stefaniegass.com Launch your podcast with ease. Follow the PROVEN system for scaling to success! Join the dozens of women who have launched TOP 30 RANKED shows using my exact system inside of Podcast Pro University. JOIN now and you'll get FREE, life-time access to the membership community, too! Hurry, this offer expires soon. Thinking about podcasting? Learn EVERYTHING you need to know at my free Start a Podcast Training Page (https://startapodcast.gr8.com​)! Or, Snag my launch strategy + checklist at podcastchecklist.gr8.com Confused about what to do FIRST in your business? Download my Mompreneur Biz Blueprint and find out the exact order of operations to build your business. What to do, when: bizblueprint.gr8.com All of my recommended programs & software can be found at stefaniegass.com/resources FB Community: bit.ly/successsupportgroup

As you scale your business and your daily workload becomes too much for one person to handle, it’s time to stack your team. Most business owners start by dipping their toes in and hiring independent contractors. But, as your business continues to grow, should you continue hiring contractors or shift to hiring a team?   This is the dilemma that Jenny Melrose faces as she prepares to step out of overwhelm with help from a team. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more.   She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose.  Listen to this episode to hear Shelli provide an on air coaching call for Jenny, sharing how she can reduce overwhelm in her business while still providing stellar service to her clients.  In this episode, you’ll learn:  The difference between hiring a contractor and a full-time team member  How to thoughtfully choose someone to replicate yourself and act as an extension of your brand  Why you shouldn’t be reluctant to serve up your team to your clients  Connect With Jenny Melrose  Website  The Melrose Family Blog  The Influencer Entrepreneurs Podcast  Facebook  Instagram  Listen to The BizChix Podcast  Work with Us:  One Day Mastermind  GrowthChix Accelerator Program  ProfitChix Mastermind  CEOCHIX Mastermind  Strategy Session  Join the BizChix Community  This episode was first published at BizChix.com/syt-59. Listen to our sister podcast, BizChix, on your app or at bizchix.com. 

Happy Best Day Ever! You guys...today's episode is something special! I am interviewing someone I have looked up to for many years in the blogging world. Jenny Melrose is incredible at empowering and showing you how to blog and get sponsored content!FOLLOW JENNY! Instagram: @jenny_melroseWebsite: http://www.jennymelrose.comHer course Pitch Perfect Pro: https://jennymelrose.com/pitch-perfect-proFollow me on Instagram - http://www.instagram.com/carlyyhartmanSign up for the FREE Training "How to Brand & Monetize Your Blog" - http://bit.ly/2ktE9WaSign up for HoneyBook here to start organizing your business and clients with this amazing CRM system! Get 50% off your first year with this link! EEK! - http://bit.ly/2kb45FPGet my Best Day Ever Book here - https://amzn.to/2kr0wLTNeed digital marketing? Request a quote from my agency, CLOUD MGMT! - http://www.cloudmgmt.co/helloSupport the show (http://www.carlyhartman.com)

Are you a content creator ready to pitch brands to become a sponsor? If you want to gain traction, this will help you reach the next level. If you're an influential blogger or a podcaster (like me), people are tuning in and want to hear what you have to say. Where next? Pitching brands to become a sponsor will increase your revenue potential, and expand your reach to further grow your audience. So, um… how do we do that? My special guest today is lifestyle blogger turned business coach. Jenny Melrose demystifies how to pitch brands to become a sponsor in 5 simple steps In this episode, you will learn: How to identify the right types of brands to target, that are aligned with you How and where to find the key people at these brands to pitch, so you can create a target list How to structure your pitch email How to use InstaStories on Instagram in a strategic way, to develop relationships before you pitch them Best practices in the follow-up process, that increase your chances of closing the deal Jenny also shares the common mistakes people make when compiling their media kit and sponsorship proposals. #DoTheThing! Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/jenny-melrose-pitch-brands-to-become-a-sponsor

Blogger, Entrepreneur and Coach Jenny Melrose shares practical advice on taking your business to the next level.

28: This is a red hot topic! Jenny Melrose is my expert friend with years of experience working with brands as a blogger... getting brand deals, publishing sponsored content, and getting paid. Jenny and I spill the beans on our experiences and how you can work with brands too. Join Pitch Perfect Live Here Download Jenny's Pitch Checklist Search & Rescue Framework for Rapid Audience Growth on YouTube VIDEO FOR BLOGGERS & CONTENT CREATORS FB Group I participate in various affiliate programs, including Amazon, and I sometimes get a commission through purchases made through my links here.

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process she developed for working with brands, transformed an empty editorial calendar into one that was completely booked months in advance. Now, she’s combining her passion for teaching with her extensive experience working with brands to help other bloggers do the same via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose. Where To Find Jenny Online: Website Instagram Facebook Take the Fear out of Live Broadcasting! Episode Summary: Jenny shares how you  can repurpose your content and grow your audience without reinventing the wheel! She says how she will use her live broadcast and turn that into a blog post, podcast episode, youtube episode, instagram post, and pinterest! "We put out so much free content, it doesn't make sense to continually put it out there and not use it elsewhere." - Jenny Melrose  Your audience is everywhere and you can't possibly be everywhere. With so many platforms available to us, it's crazy to think up new content for each one. Instead, take your one content and tweek it for each audience because they will be just a little bit different.  It's all about consistency ladies! When Jenny first started doing live broadcasting, it scared her to death! She is a natural introvert and was nervous messing up on live broadcast! Once she continued to go live as she is, that fear slowly went away and she started getting better and the audience started showing up! "When people can come and know when they can find you at what time and what day, they will be there! Your die hard fans will go there!" - Jenny Melrose  Always have a call to action! Jenny goes live every Tuesday at 11 am and she says that she always has a freebie or call to action after her facebook live. This same freebie can also be shared on your podcast, blog, youtube, etc. You always want to build your list because although Facebook and instagram is a great tool to build your audience, when it's taken away, you've just lost a way to get a hold of your audience.  Go live on your Facebook page instead of your group. When you go live on your Facebook page, it's much easier to share that in multiple places as well as capture data that is needed to help your business grow.  Should you be present on ALL of the social media platforms? Jenny recommends showing on two but choose wisely! For example, if you're looking to be a blogger and attract to sponsored brands, you have to be on instagram because that is what brands are looking for!  There is no such thing as an overnight success! Jenny and I share our journey in the blogging world and how long it has taken our blogs to actually create a revenue. It's certainly not as easy as it looks and like anything, you have to build the know like and trust in your audience! At times especially on social media, it can be tough to see others that make it look easy but you really have to dig a little bit deeper into their journey. Just because it looks simple for someone else, it doesn't mean that you're a failure! Everyone's journey is different.  Let’s Connect! See all that Stacey has to offer at The Busy Mom Collective! Join The Busy Mom Collective Facebook Group and continue the conversation! Connect more with Stacey on Facebook and Instagram!

Wait until you hear today's episode. I'm interviewing Jenny Melrose from The Melrose Family and JennyMelrose.com. Jenny is an expert on how to win working with brands. We get into it all in this interview. Want to know how to reach out to companies you want to work with? What to write in your email? How many times to follow up? How much to charge? If you are an influencer or want to become one, you must listen to this! Resources: The Melrose Family Jenny Melrose Sway Group Pollinate Izea Catch My Party MiloTree Pitch Perfect Pro Social Bluebook Influencer Entrepreneurs Podcast The Blogger Genius Podcast Transcript - How to WIN at Working with Brands with Jenny Melrose Host 0:03 Welcome to The Blogger Genius Podcast. Brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Tohber Leslie 0:11 Hello everybody. Welcome back to Rhe Blogger Genius Podcast. Today, my guest is Jenny Melrose. Now Jenny has two blogs. She is a lifestyle blogger and she's the founder of The Melrose Family. And then she also has her own site JennyMelrose.com. How to work with brands as a blogger Jillian Tohber Leslie 0:30 What we're going to talk about today is working with brands, strategies for getting brands to notice you, how to reach out, and how to really build that part of your business. So Jenny, welcome to the show. Jenny Melrose 0:44 Thank you so much, Jillian for having me. I'm so excited to get to share some of my little tidbits of trainings and things with your audience. Jillian Tohber Leslie 0:52 Perfect. Okay, so Jenny, will you tell us how you started? Jenny Melrose 0:57 Absolutely. My lifestyle site, The Melrose Family has been up and running for nine years, so I'm a little bit of a dinosaur. It started off just kind of as a hobby. I was a new mother and kind of lost myself, in needed something to kind of have a creative outlet. Jenny Melrose 1:17 I started writing. Back then it was, this is what we did today and this is what we ate for lunch. And then it transitioned, as I saw other bloggers, and got into different communities, seeing that they were actually able to start making an income. As a blogger start by solving problems and pain points Jenny Melrose 1:31 I transitioned into making sure that I delivered content that solved problems and pain points for an audience. Jenny Melrose 1:38 When The Melrose Family was started it was prior to Pinterest and Instagram. So I've been able to kind of learn the strategies that work on social media, as I've grown with those outlets. Jenny Melrose 1:52 And then as I got further along in it, probably three years or so into it, I started making an income working with brands, where I would create content for them in exchange for a fee that I decided I would charge, based on my kind of influence that I had at that time. Jillian Tohber Leslie 2:13 Were these brands that were reaching out to you? And were you surprised or were you strategic? Using networks to get sponsored posts as a blogger Jenny Melrose 2:19 So when I first started, I didn't actually reach out to a ton of brands myself, I kind of used networks. Bloggers would let you know, I'm in this network, or that network, there's all, there's so many of them. There's the Sway Group, Pollinate, Izea has one TapInfluence used to be one that's now owned by Izea. Jenny Melrose 2:36 But the way that the networks work is you apply, and then you put in your social numbers, as well as like your analytics for Google, how many page views you're seeing for your traffic. And you also put in all of your personal information as far as how old are you, how many kids you have, do you have a pet. Jenny Melrose 2:53 So they can determine if you are a good fit for the brand that has come to them with a certain amount of money, and then they would hire you in order to create a sponsored post. Jenny Melrose 3:05 I used the networks for quite some time. But the problem that I ran into is that I was like a needle in a haystack. There were so many bloggers, I wasn't standing out. Jenny Melrose 3:17 So about from year three to about year five, I started honing in on my own strategy where I would pitch myself to the brands. Jenny Melrose 3:28 I never saw a million page views. I think at the height of when Pinterest really was driving a ton of traffic, as well as Facebook. I was probably seeing about 700,000 page views but have since been cut in half because of the algorithm change. Jillian Tohber Leslie 3:43 Totally. It's happened to all of us. Jenny Melrose 3:45 Yes. So because of that, I was never one of these huge bloggers that all the brands knew about, and came flooding in to work with me via email. I had to really go out there and reach out to the brands that I knew and loved, to show why my audience would want to hear about their product. Jenny Melrose 4:07 That was from year three to year five. It changed everything for me. At that time was also an inner city school district teacher, was working full time, and I had a second baby and was miserable. Not because I didn't love my students that I had. But I never saw my kids. It was I missed out on everything I felt like. So my sponsor post income actually took over for my teaching salary. Jillian Tohber Leslie 4:37 Wow. How building a blog can change your life Jenny Melrose 4:37 And I was able to retire at 35. Jillian Tohber Leslie 4:40 Wow, wow, I can tell you know, it's funny because I've, I think you are Episode 40, or something like that. How many women have a very similar story to you. Jillian Tohber Leslie 4:53 Many teachers, but many who start their blogs of as a way to make sense of their lives once they become mothers, like how to find meaning, how to hold on to a piece of themselves, how to be creativ. You know, when you're all you're doing is thinking about your kid not having a meltdown and what the right snack is to possibly solve that. Jillian Tohber Leslie 5:16 And then the fact that you've been able to learn and grow and figure out your niche. I just I'm always so inspired by that. Because I do believe that when we start businesses, we don't know where they're going to take us. Jillian Tohber Leslie 5:32 For you, by being able to be savvy and go toward what was working. I mean that you were able to change your life. Jenny Melrose 5:39 Yes, absolutely. Jillian Tohber Leslie 5:43 And be there to solve the problem of being home with your children, or being a much more present mom. Jenny Melrose 5:49 Yes. And now with having left teaching, we moved from New York to North Carolina, and I am now home with the girls. I'm able to put them on the bus, pick them up and bring them to their different events which I never got to do. Jenny Melrose 6:08 And I started the other side of my business once we moved down here, which was the JennyMelrose.com side. And I did it primarily because I knew what it was like to want to make this something, to make it a business, and not knowing who to turn to, or what to listen to, to know how to move it forward. How being a teacher helps you as a blogger Jenny Melrose 6:28 I wanted to be able to be that resource for other moms. And I honestly attract a ton of teachers, because I'm very strategic in the way that I teach things. I'm very much a teacher, and it's given me that passion. I always love to teach. I always loved my students. For me to be able to turn back into my love of teaching and now help these women make their wives business, it's a passion for me. Jillian Tohber Leslie 7:04 Yep. And again, I think that there is something to you know about building your business and learning along the way. Jillian Tohber Leslie 7:13 Because, Jenny, if I said, guess what, in five years or ten years, here's how your life's going to be. You would never believe this. Jenny Melrose 7:21 Oh, no. Like, if someone had said to me three, even even three years ago, when we first left New York, that I would be doing what I do know. I mean, I have spoken at probably 10 to 15 different conferences just this year. I have a podcast. There's so many different aspects of this, that it has become just something that I love to be able to do. I never would have believed someone that that's what I was going to end up doing. Jillian Tohber Leslie 7:48 I love that. I do again, for us, for example, MiloTree, our second business, which, if you look at it, you'd be like, wow, that has nothing to do with Catch My Party, our first business. Jillian Tohber Leslie 8:00 We built MiloTree, not because we thought it was a business, but because it's solved a problem for us for Catch My Party. It grew our social followers. And then we're like, wait a second. Because I to feel very similarly to you, which is I want to help moms, entrepreneurs, grow their businesses in as effortlessly as possible. Jillian Tohber Leslie 8:21 And so we're like, Hey, we could offer this as you know, we could roll this out as a separate business and see what happens. Be open to new opportunities as a blogger Jillian Tohber Leslie 8:29 And so again, my recommendation or my piece of advice, you could tell me what you think about this, is to just start growing your business and to be mindful of how it's growing, to see opportunities that you would never have thought were out there. Jenny Melrose 8:45 Yes. and not being afraid to take that risk. It takes courage, honestly, to do what so many of us do, because it is the wild wild west. Jillian Tohber Leslie 8:55 It is the Wild West. Jenny Melrose 8:56 Yeah, to being able to say, okay, I'm know the algorithms are going to change. I know that I'm going to have to be flexible. Jenny Melrose 9:04 I didn't go to school for technology. Cell phones didn't exist when I was in college, but I'm going to make this work. And I'm going to figure it out. And I'm just going to keep trying to push through that wall. Jenny Melrose 9:17 I firmly believe that you do something where you start looking at who your audience is, and understanding why they're coming to you and continuing to solve problems for them. It's a business and once you start to treat it like a business, everyone else will too. And it can just it can explode it really can. Jillian Tohber Leslie 9:39 Yes. I so agree. It's so it's so funny because we are so like-minded in this way. What is influencer marketing as a blogger Jillian Tohber Leslie 9:46 So okay. Let's talk then about influencer marketing. Jillian Tohber Leslie 9:52 Which is, I decide I'm going to start my blog. And I want to work with brands. You know, we all love certain brands. Yes. And so how do I think about this as turning let's say, my blog into a business? Jenny Melrose 10:10 So first thing to do is you're probably using product in your posts already. You're probably using a specific ingredient for a recipe, or a particular type of decorating to put together a party, whatever it might be, look at those brands and see who they are, your authentically using them, it's going to come across even to your audience. But it is paid. Jenny Melrose 10:38 Because a lot of the negative kind of connotation I think that comes from sponsor posts. Oh, you're selling out to be able to push their product, when in reality, it's a partnership, they see the value in your audience. Jenny Melrose 10:53 So you're going to want to be able to put it out there for your audience and continue to grow and talk to them about that product. Jenny Melrose 11:03 I always teach my audience of bloggers that are looking to work with brands, look in your pantry. Go see what's in your linen closet. What are those brands that you're already buying and using, so that you can really reach out to them and be authentic. Jenny Melrose 11:21 You want to start with an email address. And then from there, it's just pitching yourself even a little bit, freely pitching your audience because that's what they care about. Jillian Tohber Leslie 11:32 Right. Jenny Melrose 11:33 And I think a lot of times, when bloggers first start to reach out to brands themselves, they will forget that. They will think well, it's all about me, what I can do and what my social stats are. Jenny Melrose 11:45 And that's where a blogger maybe that isn't as large but maybe lives on a farm, and can show the behind the scenes of the farm. And um, any sort of like kitchen equipment she uses, it's going to connect with her audience. And because of that, that brand won't care as much about the page views, they'll care more about the audience that is engaged and interacting with her content. Jillian Tohber Leslie 12:12 So I would say this, women in general have a hard time putting themselves out there and figuring out the story, you know, that really shows them in the best light. Jillian Tohber Leslie 12:28 And I'm wondering if that is what you're saying, by not focusing so much about how great you are, but focusing on how great your audience is, that could be a way in that seems less scary. How to pitch to brands as a blogger Jenny Melrose 12:43 I do a Pitch Perfect live every four months where I do this free training on and we're in the middle of it. And the first two days we spent them really figuring out exactly what you said, about how are you unique, what makes you you. Jenny Melrose 13:05 Because honestly pitching is 50% confidence 25% is then the follow up and the other 25% is the pitch that you send. Jenny Melrose 13:15 But if you don't have the confidence to be able to send it and to be able to follow up with them you're done. Jenny Melrose 13:23 You have to really know, and be able to articulate what it is about you for yourself, and be able to look at your business like a business. So that when you send that email you're not going to take it personally when they don't answer. Or you're not going to take it personally when they come back and say, hey we don't have any money right now. And you're like yeah, you do, you are Kellogg's or whoever it is you pitched. Jenny Melrose 13:49 You have to have really thick skin. And then what I teach is you then turn it towards that audience. It can kind of get the pressure off of you. Jenny Melrose 14:02 Because like you said, as women, we have a terrible habit of not being able to know what makes us different. I had a client that kept saying to me my pitches, all right. It's good. But I can't. I don't know how to explain how I'm a little bit different. Think about what makes you different as a blogger Jenny Melrose 14:19 And I looked at her and I read through her pitch and said, well, how many kids do you have again? And she says, 10. Oh, and you homeschool them, that's what makes you different. Jenny Melrose 14:37 You run a parenting blog and you have 10 children that you homeschool. Your audience comes to you because of who you are. They know that you have experience and then you're you're not just randomly pulling this out of wherever it is personal. I'm learning from raising 10 children. Jillian Tohber Leslie 15:04 So I tend to interrupt. I'm so sorry. Could we talk about fake it till you make it? Jenny Melrose 15:10 Yes. Oh my goodness. It's one of my favorite phrases. And it's something I've been saying this entire week. So I love it. Jenny Melrose 15:17 It's just when you have that confidence that you run a business and you are a powerhouse. You're not going to take anything kind of negative coming back as badly as you would if you didn't have that confidence. When it's not worth working with a brand as a blogger Jenny Melrose 15:34 And a lot of times bloggers will say to me, well, I got pitched to work on for a bag of granola. And I'll say okay, well, is that granola, something that's valuable to you for your time? Could you say that, that bag of granola is what you would get paid on a sponsored post for doing all the pictures, doing the social shares everything that goes into it? Jenny Melrose 15:54 If the answer is no, then you need to turn around tell that company: Listen, I appreciate and I love your granola. But in order to keep the integrity of my site to my readers, and any previous brands I've worked with, I only work on compensated content. Jenny Melrose 16:10 And what they always, these bloggers that are newer will always come back to me and say, but Jenny, I haven't worked with any brands. How can I say that? Jenny Melrose 16:19 No one is going to spend their time going back to see if you've done a sponsored post or not. So to being able to just have that confidence to say, you know what, my time is not worth a bag of granola. I built up this following, I have an audience at this size. And I deserve to get paid for my time. Or I'm just not going to do it. I'm going to walk away. Jillian Tohber Leslie 16:51 Yeah, I've shared this previously. Once I became a mother, it looked like my confidence went up tenfold. But the reality was, I got super busy. Jillian Tohber Leslie 17:05 So a brand would come to me and say, we want to pay you x. And I would think that was too low. So I'd double it or even triple it. And I'd go, Yeah, sorry. Here is my rate, here is why. And I write like the fastest email. And before I could even think about it, I would press Send. Jillian Tohber Leslie 17:27 And if I didn't have my daughter at, you know, and she wasn't in diapers. And it wasn't just a big hot mess in my house, I would have gone up into my head, and I would have second guessed myself. And I would have said, Oh God, should I send this email, maybe I shouldn't double my fee. I would have over thought it and I wouldn't have sent the email. Jillian Tohber Leslie 17:48 So the fact that all of a sudden, I had all these different priorities. And you know what, I'd forget that I had sent that email. So they didn't get back me, I wouldn't remember, right. And so it weirdly tricked me into being much more confident. Jenny Melrose 18:08 Right, and you valued your time, you knew that you only had a certain amount of time. And if you were wanting to put your time into doing a post, it was taking away from your daughter, and your time is valuable. Jillian Tohber Leslie 18:21 Yes. Jenny Melrose 18:21 And we all need to realize that. And I know that there's this kind of feel, where I've watched a lot of bloggers, like rip into new bloggers about don't work for free product, you're ruining it for all of us. And that's not true. If it's valuable to them where they would spend that time and if the product is a $300 blender and their price is normally $300, that makes sense to them. Jenny Melrose 18:47 So, you know, not kind of looking down upon, but knowing what's valuable a lot of times to when you're first starting out, to pitch and work with brands. Sometimes they'll offer and it's kind of like a test. Jenny Melrose 19:01 I wouldn't say, even if you're a new blogger, to do a blog post for a bag of granola, it's not worth it. But I might say, do social share, do an Instagram story, and then prove to them with that data that you're given inside Instagram that you're worth the price that you're asking. Jenny Melrose 19:21 I've had people that bloggers that have told me, Oh, I told her I couldn't pay my mortgage with granola, can she? and I'm like oh, boy. Jenny Melrose 19:31 Yeah, not the best way to go. Jillian Tohber Leslie 19:35 I like that. But no, don't do that. Why MiloTree will help you if you are trying to work with brands Jillian Tohber Leslie 19:39 I wanted to take a short break to talk about MiloTree. Now. If you want to be working with brands, you know that social media followers matter. But not just any sort of social media follower, an engaged follower. And that's why MiloTree is so cool. Jillian Tohber Leslie 19:56 Especially on a platform, let's say like Instagram, you are converting your site visitors into followers. And what better follower than somebody who's already been to your site, seen your content, knows who you are, those are the followers you want. Jillian Tohber Leslie 20:13 Those are the followers who will make you look great on social media. So if you sign up for MiloTree now, you get your first 30 days free. So go do it. And now back to the show. Jillian Tohber Leslie 20:28 Well, okay, so we talked tactics. How to contact a brand to do sponsored posts as a blogger Jillian Tohber Leslie 20:32 First off, you mentioned email, you said find their you know, email that how do I find a brand's email address? Jenny Melrose 20:39 Such a good question. So you want to start by going to their website. And if you go up to the top tab, or sometimes even down in the footer, you want to look for something that says media or press releases. Jenny Melrose 20:50 Once you get a press release, you want to pay attention to whatever product they're talking about, because it's probably a product that you should pitch to help them promote. Jillian Tohber Leslie 20:59 Yes. Jenny Melrose 21:00 Look down towards the bottom, where it signed from the PR person and they're going to have their email address on that press release. That is the person that you want to work with. Jenny Melrose 21:10 A lot of times bloggers will come back to me and see, but it's not Kellogg's that's on there, it is some random PR company. Jenny Melrose 21:16 Every brand for the most part, unless they're teeny tiny mom and pop brand, is using a PR company. You're never working directly with that brand. But a PR company is your gatekeeper that it's going to be the one that you want to talk to. Jenny Melrose 21:32 Now, sometimes you can't find an email address. They don't make this easy. I actually had someone today asked me is there just a list of like all the toy brand emails? I'm like, Girl, are you great, right? Everyone would be pitching! No. Jenny Melrose 21:47 So if you can't find an email address, what we've actually seen huge results with it's doing an Insta story. Because what happens is like you take a picture of that, whatever the brand is that you're trying to reach out. When you say something cute about how you love it, and you tag them in your Insta story. It goes right into their DMs. Jillian Tohber Leslie 22:07 Yep. Jenny Melrose 22:08 Now when they give you a little heart for having put up that Insta story, you're going to immediately reply to them and say hey, I love your product. I'd love to get the email address for the person on your team that works on blogger or influencer campaigns. Jillian Tohber Leslie 22:25 I love that strategy. I always recommend Twitter because again, brands are listening. But I hadn't thought about doing it with Insta stories. Trying an Insta story to connect with brands Jenny Melrose 22:33 Their Twitter was actually the way that I started out teaching this too, because I've had Pitch Perfect Pro now has been open for two years. And originally it was Twitter based. But then Insta stories came out we saw the results just so much quicker because all the brands want you on Instagram. Jenny Melrose 22:53 If you're not an Instagram you're not gonna be able to work with brand at this point. And it goes to direct message which at yet the problem is with Twitter, is that you can put out a tweet but it's out there and then you need them to follow you in order to do a message as well. extra steps. This is so much easier. Jillian Tohber Leslie 23:16 That is brilliant. That's brilliant. Okay, do you have a recommend, let's sa,y I found the email address. Do you have a recommendation for a subject line that will get your email opened? Jenny Melrose 23:29 Such a good question. Do a lot of times bloggers will want to put like "blogger influencer" or "collaboration" or something like that. I tell them what makes you stand out? What makes you different? Jenny Melrose 23:41 So if you have an Instagram account that has 300,000 followers you're going to put Instagram influencer with 300,000 followers collaboration up in your subject line. Or if you do a hands and pans and you have a huge Facebook page, you're going to put that in the subject line. Jenny Melrose 24:01 A lot of times people will rely on social media to kind of say what makes them unique. But you could also mom of 10. Jillian Tohber Leslie 24:10 Yep, yep. Jenny Melrose 24:12 Exactly. You want to kind of try to stand out. Because like those blogger partnership subject lines do not work. Jillian Tohber Leslie 24:23 Got it. So that's what I was going to say. Because I'm sure they get pitched all the time. How to write an email to a brand to get a sponsored post Jenny Melrose 24:28 Yeah, and this is definitely a process. Lot of times they will test you they'll see your first email and open it up, and not reply to you. But they need to see than you actually are invested. And you're going to follow up an email them again, a lot of times, the majority of the brands will answer until the second or third email. And it's not because they haven't seen it. It's because they really want to see that you're invested. Jillian Tohber Leslie 24:54 Interesting. Okay, long email or short email? Jenny Melrose 24:58 So I actually have a pitch checklist that has nine points to it that you kind of want to include. Normally, I would say you're looking for two to three paragraphs, you're not looking to tell your life story. You're going to really hone in on audience and you want to know something about that brand. Jenny Melrose 25:19 So if you go to the brand's website, and there's a tagline that you know is theirs, use that language when you're pitching about what you're going to put together. Jenny Melrose 25:29 Now, the other thing about this is your pitch should not include a specific project or recipe that you're going to do. It should be general. So in other words, if I was going to pitch Bob's Red Mill,  I would be pitching right now. First, you want to pitch three to four months in advance, so I wouldn't even be pitching necessary fall. I'd be thinking actually kind of Christmas or Thanksgiving. Jenny Melrose 25:56 When I put together the pitch. I'm not going to tell him that I'd love to make my grandmother's award winning apple pie with a strudel crust. Because if they're not thinking apple pie, you're done. Jillian Tohber Leslie 26:09 Right. Jenny Melrose 26:10 But instead, if you had said I would love to put together a comfort festive pie for Christmas, or for the holidays, that's likely to get you in the door. Because now you can let them kind of tell you what direction they want to go. Jenny Melrose 26:28 So is it the new type of flour that just came out, that's gluten free, then you can kind of go that direction and let them lead you. Jenny Melrose 26:37 They normally have their own ideas as far as a campaign of what they're trying to pitch, because they know their products that are coming out, right. So if you're general enough, it'll let them kind of see what you're thinking and give you a chance to actually put together a proposal and get on the phone with them. Try to get a sponsor on the phone to close the deal Jillian Tohber Leslie 26:57 I agree. Oh, my God, if any time I can get on the phone with a brand I get the job. Jenny Melrose 27:03 Yes. Yes. Because you can let them lead the conversation and find out exactly where, if you can ask the one question that I think always put the brand at ease is when I say okay, what are your KPIs? Jillian Tohber Leslie 27:17 Yes! What are KPI and why do they matter to bloggers? Jenny Melrose 27:18 Key performance indicators. A lot of bloggers you know, we aren't thinking that way, were just thinking like, okay, we gotta get, we gotta get this. We need some income coming in. Jillian Tohber Leslie 27:26 They think I can make it pretty. Jenny Melrose 27:28 Yes. But they have certain goals. Are they trying to get out of product? Are they looking for you to go to their website? Are they looking to grow their Instagram? Yep, you have to ask those types of questions. They know you're really wanting to know about the brand are going to be able to help them meet their goals. Not yours. Jillian Tohber Leslie 27:47 Yes. In fact, you know, again, I have mentioned this previously also, which is we love ourselves, we do because you know what, if I love myself, I will take care of myself and I will survive, and my genes will get into the next generation. Like it's a survival thing, an evolutionary thing to put myself first, right? Jillian Tohber Leslie 28:08 So this is also the same for brands, brands love themselves. So anytime you can use their tagline, anytime you can put yourself in the position of this brand, and give them back the messaging that they are trying to give to their customers. They will love you. Jillian Tohber Leslie 28:28 So it becomes even less about you, and more about Do you see what they're about? Do you understand that? And can you pitch it right back to them? Jenny Melrose 28:37 Right. Yes, anytime you can show that you know what you're talking about. When it comes to that brand, they are going to stop and listen. Jenny Melrose 28:44 I've had so many brands that will come to me and say that they are looking for something in particular. And I'll be able to ask those questions to then drive them towards what they want. Jenny Melrose 28:57 I had one brand in particular, it's a very big skin company and came to me and asked, okay, we'd love for you to put up this Facebook video. No mention of money whatsoever. Jenny Melrose 29:08 So I emailed back and said, Listen, I absolutely love Kristen Bell. And I think she's super cute. But in order to keep the integrity and my site to my readers, and I'm previous brands I work with, I only work on compensate content, I'd love to send your media kit and a proposal for your review. Jenny Melrose 29:25 They came back and then in my proposal, I was able to talk about the fact that I have two little girls, one that's really very pale, very Irish, and the other one who is very olive skin, and I need two different sunscreens in order to work for both girls ,and how I love the company. It's the only sunscreen we use, and that resulted in a five figure long term contract with that brand. Jillian Tohber Leslie 29:51 Wow, that's terrific. Jillian Tohber Leslie 29:52 And they started simply wanting me to post a Facebook video up, because what happens is, as bloggers when been around for a while, you end up on these PR companies lists and they'll just send a blast email. They have no idea if you have 3 million followers or three. Jenny Melrose 30:10 Yeah, I think you have to come back with them. I've had so many bloggers that have been around for a while. Let's say I get these pitches all the time. I'm just deleting them. I said no, don't delete them go back at them and show them who you are. Jillian Tohber Leslie 30:24 Right, and assume everybody else's deleting them. Jenny Melrose 30:29 Yes, that's exactly right. And they do obviously have a campaign in mind. They just don't know how to get it out there. How to discuss your rates with a brand as a blogger Jillian Tohber Leslie 30:36 Right. Okay. Do I put my rate in an email? Jenny Melrose 30:41 Love this question! No. You never put rates in an email, and I believe you don't create a rate sheet. I teach that you put together a proposal and a proposal is a package price that they get one price for everything. Jenny Melrose 30:59 Because I have sat in at multiple conferences when I've been speaking and listen to other brands that are speaking, and I have heard them say, no matter what price you pitch, I'm cutting you in half. Jillian Tohber Leslie 31:12 Ooh, okay. Jenny Melrose 31:15 So if you go to them with let's say, $1,500 is your package deal. It gets them a blog posts, social shares on Instagram, Twitter, Facebook, and Pinterest. And then you also throw in... I would always recommend any form of video. So if you want to do Insta stories and IGTV or a Facebook Live, which is what I'm known for, and I have an idea of what I kind of charge for that in my own head. And you should kind of know what you're charging for everything. Jenny Melrose 31:47 But for me, I'm charging a minimum of $500 for Facebook Live. So when I tell them $1,500, and they come back at me and say, we can't quite to $1,500, but we can do $1,200 say. Okay, I'm going to take out the live broadcast. And now my blog posts, social shares just went from what I would normally say $1,000 went to $1,200. So I'm still getting what I'm worth. Jillian Tohber Leslie 32:14 Got it, but you are willing to say, Nope, I'm not going to do this. Jenny Melrose 32:18 Right. Exactly. Jillian Tohber Leslie 32:19 Will they come back at you and say, well, we kind of want that. So okay? Or not? Jenny Melrose 32:24 If they do come back. A lot of times, honestly, they don't come back once. They won't come back and ask for it to go back. And they'll just say, Yep, okay, because they feel like I gave up something without realizing that it's not the value that they're asking for. What is a "hate rate" as a blogger? Jenny Melrose 32:39 And if they try to cut me like, let's say, I'm at $1,500, and they try to cut me to $750, I absolutely tell every one of my students, you have to have a hate rate, right? So it's a rate in which you would hate yourself if you took it because your value is not that low. And the content is going to be terrible. Because you're going to be annoyed at the fact that you're working for half what you're worth. Jillian Tohber Leslie 33:07 I think that's great. I love the hate rate idea. Jenny Melrose 33:13 Yes, it's tremendous. It makes it so much easier to kind of go into it, knowing your prices. And a lot of people will say to me, Well, how do we, I don't know how to price myself? Jenny Melrose 33:23 Well, there's a site called SocialBluebook.com. It's like Kelley Blue Book for cars. But instead it's going to measure your social influence you put in your Instagram, Twitter, all of your social and then you also can pop in your Google Analytics. Jenny Melrose 33:38 So now you're able to get an idea on what you should be charging. It'll give you a range of a rate so that if you've been blogging for a while, and you're like nope. I'm worth more than that, then that's fine. There's nothing wrong with that you know, your value has been around for a while. It's a great site for bloggers that really don't know how to price themselves. Jillian Tohber Leslie 34:02 That is great, I've never heard of it. Jillian Tohber Leslie 34:05 Now here's a question, what if I just want to be an Instagram influencer? And I don't want a blog or what is your thought about that? Jenny Melrose 34:17 That is totally fine. You are absolutely running the risk of Instagram shutting down and your business would shut down with it. Don't build your business on someone else's platform Jenny Melrose 34:28 So I would always kind of try to say you don't build your business on someone else's platform. Only thing that you own is your your website, you have your own website and your email list. So brands will absolutely pay for Instagram influencers, I would just if you're going to create content, I wouldn't put all my eggs in that basket. I would try to make sure that I have something that is my own. Jenny Melrose 34:59 Growing email, offering product or services that you can grow an email through, I'm using Instagram. I've seen tons of bloggers do that. And I think that that makes sense to me on just being an influencer, you can absolutely do it and make money. But who knows for how long. Jillian Tohber Leslie 35:19 I agree with you completely. I say this all the time, which is it's really cheap to start a blog. So just own a piece of real estate on the internet. Jenny Melrose 35:32 Yes. Jillian Tohber Leslie 35:33 And over time, if you're saying making content for these other platforms, just put them on. Put it on your blog, you know, like, it's not hard and just at least have a piece of real estate. Jenny Melrose 35:47 Yeah, and I think that people get caught up because they think. Oh, my goodness, if I have Instagram, and I have Twitter and Facebook and Pinterest in my blog, I have to create all this different content. When in reality, you can reuse that content, you can adjust it so that the image is Instagram friendly, as compared to Pinterest friendly. And make it so that you are still using that same content. Advice: Crosspost your content everywhere as a blogger Jenny Melrose 36:21 And you have to remember that the algorithms don't let people see things. So putting out content is fine to have it on multiple platforms, the exact same as long as you're using like the prescribed images that they say to use. That's best for like Facebook and Instagram, and then Pinterest, because it's not necessarily going to get seen right away. Jenny Melrose 36:51 And even if you have someone on Facebook, that's also on Instagram, maybe they're only going to see the Instagram post. Or maybe they'll see the Facebook post. But so cross post thing is I would highly recommend, and I think it's fine to reuse content. Jillian Tohber Leslie 37:04 Yeah, and God forbid somebody sees the exact same photo of that cake twice, right? It's not the end of the world. And remember, for people to like buy from a brand, usually they have to touch that brand like seven times Jenny Melrose 37:19 I was just going to say that that's like my favorite stat to give because it's so true, and I didn't realize how true it was until I had a client that has bought my course, part of my membership site, and has done one-on-one services with me, a year after my podcast was started and she said I didn't know you had a podcast! And I'm like, How is that possible? Jenny Melrose 37:45 I talk about this all the time, but clearly I'm not. I'm not so putting it out there continuously, your audience has to hear things at least seven times. We're just so busy and things fly by, algorithms hide things So continuing to use that content, there's nothing wrong with that. Jillian Tohber Leslie 38:06 Absolutely, so right now today it is September 5 when we're recording this. Jillian Tohber Leslie 38:15 If I were to step into the role of the brand. What am I looking for today from influencers? Is it Instagram? Is it is it traffic to my site, like what what what's most important to me right now as a brand? Jenny Melrose 38:36 If the brand is smart, they understand that beautiful photos, that also give an authentic story that gets engagement, matters more than anything else. Jenny Melrose 38:50 I think a lot of brands will get caught up in the numbers and think okay, I've got this Instagram influencers. She's got 3 million followers, but those 3 million followers may not interact the same way that that other girl with 3,000 followers may interact and engage because of the algorithms, and the way that things change. You need an Instagram business account if you want to be an influencer Jenny Melrose 39:09 So it's more about the authentic story, and the engagement that that blogger or influencer is getting. I would definitely say that bloggers absolutely need to have an Instagram presence and you need to have a business account. Jenny Melrose 39:25 If you want to work with a brand, you need to have business accounts not so they can track you. But so that you can provide them with the data to be able to say, I was worth it. I got you this many impressions and this many pieces of engagement and you have to be able to report that to them. Jenny Melrose 39:45 And on Facebook. If you're don't have a business account you are, and you're promoting that you are breaking all sorts of Facebook rules. Jillian Tohber Leslie 39:54 Yes, that is true. But like, for example, do brands want clicks to their site? Do they want people, like we've done this relatively recently where a brand was running a contest, and they want people to come, you know, see what you're saying, and then go enter their contest. Or are brands predominantly just looking for kind of warm, fuzzy? Jenny Melrose 40:20 So the smart ones are understanding that if you're paying for sponsored post, it's different than an affiliate program. Because as a sponsored post, it's about providing your influence. It's not about selling a product. Jenny Melrose 40:36 For affiliate marketing, you need to sell a product in order to make money off of that, which means you need to rely on their website to actually sell. Jenny Melrose 40:43 For a sponsored post I might promote, and let's say a salad dressing. And they're going to ask me to link to their website. If that salad dressing company thinks that anyone is going to buy a salad dressing from their website site, they're out of their mind, right? That's just not what we do. Jenny Melrose 41:04 We are influencing them to remember that the next time they go into the grocery store. Oh, so Jenny was talking about that salad dressing. Let me pick up that salad dressing so it's not trackable in the sense that clicks and buys are trackable. Brands want engagement from bloggers and influencers Jenny Melrose 41:20 And when a brand understands that that is the purpose of a sponsored post. That's when the relationship works well, when they can see there's engagement. That's how they're measuring it. They're not measuring it based on click stories and engagement. I mean, like, comments, likes, shares, any of that kind of thing, right, not necessarily clicks and purchases. Jillian Tohber Leslie 41:41 Got it? Now do you recommend that the influencer proactively send analytics back to the brand? Jenny Melrose 41:53 Yeah, so inside of my course Pitch Perfect Pro, I actually teach exactly what to provide them with. The reason I started my course was because what I found worked really well for me, as I could in a network. When I used to work in the networks. That was one and done. I never had contact with that PR company. But my sponsored income started just growing and become filling up my editorial calendar because I was getting long term contracts. Jenny Melrose 42:22 I would work with them once. And then I would provide them with my data on a silver platter tied in a bow. And they would say, Oh, my God, you just did my work for me, and delivered exactly what we were looking for or whatever it might be. So yes, let's talk about three posts or let's talk about six whatever it might be. Jenny Melrose 42:46 And that's what I teach. Honestly, like Pitch Perfect Pro isn't about just getting a one sponsored posts with the brand. It's about creating a long term relationship with a brand so that you're not looking at next month going on. Okay, what income do I have coming in? Am I actually making money, I have these expenses, whatever it may be. I remember that feeling of looking at it and going, Okay, what's coming in next month? Oh, I have no idea. Fabulous. Jillian Tohber Leslie 43:18 Right. And I would argue that your influence, your authority, with that brand increases for your audience, the more you are in a relationship with that brand. Jenny Melrose 43:30 Yes. Because they see the authenticity, then they see that relationship that you're continuing to partner with them. Yes, absolutely. Jillian Tohber Leslie 43:39 So in terms of scaling posts, do you think it's easier? Also, one thing that that is difficult about sponsored content is you're always starting over. You have a new project and like, okay, what's the new recipe, that kind of thing? How to incorporate keywords and SEO in your sponsored posts as a blogger Jillian Tohber Leslie 43:58 Do you have any strategies for how to think through your process of doing sponsored posts, so that you're not necessarily starting at the way beginning again? Jenny Melrose 44:09 So I think that it really comes down to like trying to find that rock content of what your readers are coming to you for knowing and doing your research ahead of time. Jenny Melrose 44:18 Like I know, you have had podcast interviews with people about SEO, I think, doing your research and knowing what you're ranking for is so important, so that if you're ranking for comfort food, and it's a particular type of comfort food, keeping that brand if you have three posts with them, even within that form of those keywords is about it, that them and you it's really when you create content, it's about weaving a spider web, it's not about shooting them all different directions, they have no idea what they're coming to you for. Jenny Melrose 44:50 It's about keeping them on your site. I hear from so many people, oh, my audience just comes from Pinterest, because they're looking for a recipe. Okay, but let's have other you know, pieces, other recipes, side dishes or salads, or something that can go with that recipe that you're weaving a spider web around that audience member to be like, why I really liked it. This Yes, this is the right type of food for me. This is this is the way I want to be eating whatever it might be. Jillian Tohber Leslie 45:20 Oh, I like that. So you're therefore thinking about creating cool content for this brand. But also how will this impact your authority, your SEO, your traffic? All of that? Jenny Melrose 45:32 Yes. Make sure to follow through with your sponsored content and deliver Jillian Tohber Leslie 45:34 I think that is so so right on. Okay, here's another one last question. And we'll wrap up with, is one thing that I have heard from people who work at these influencer networks, is that bloggers can be irresponsible when creating content. Jenny Melrose 45:57 Yes. And those honestly are the bloggers that ruin it for many of us. Not the ones that take a bag of granola, the ones that don't follow through and deliver. You can't be doing this, if you are going to want to get paid, you need to run it like a business, and you can't miss deadlines, and miss part of the deliverables that you're supposed to be giving to that brand if you've signed a contract. Because really, you have entered into a legal transaction with them. And they can say, Listen, you didn't deliver this, you're not getting paid. Jenny Melrose 46:35 And I think when we get into the mindset of thinking of a I'm a business, I need to make sure that if I'm agreeing to a certain deadline that I can deliver that now. There are definitely some times where I think the networks can kind of be a little pushy with the way they want things done. Jenny Melrose 46:57 And I often think that sometimes because the network is the middleman, they'll go back to the brands and come back to you, and you can end up six edits in and all of a sudden the brand decides that that's not not what they wanted in the first place. And you're redoing the entire post. Jenny Melrose 47:13 So standing up for yourself being like, you know, making sense of what they're trying to ask you. I've had some clients tell me, they told me this date. And then they turned around and because of their edits turn around and wanted it the next day. Jenny Melrose 47:26 I had that happen with me, they turned around and it was like Black Friday or over Thanksgiving, they wanted it the next day. Meanwhile, they had been sitting on it for two months, and just gave me the edits and expected in 24 hours over a holiday. So there's definitely knowing how to treat yourself like a business, to deliver what you can want is expected. And then to stand up for yourself when you need to is important. Jillian Tohber Leslie 47:54 I like that. And don't you think though, that if you are responsible, and you do deliver, and you do turn things in on time, and you do have a good attitude, that that could really work in your favor, because you can assume there will be other bloggers a lot of times, like a brand will do a campaign and they'll reach out to 10 bloggers who are all creating content for that. And if you are the blogger that delivers, they will come back to you. Jenny Melrose 48:23 Oh, yeah. And that's so true. Not even just with the networks, but also with PR companies, because PR companies don't represent normally one brand. They represent multiple. So if you fit into multiple brands, they'll go to every single time because of one relationship that you built with one PR agent, Jillian Tohber Leslie 48:41 Right. And because they know that you make them look good. Jenny Melrose 48:45 Yes, exactly. Right. Jillian Tohber Leslie 48:47 And that they don't have to track you down. Right. So Jenny, this has been so wonderful. Will you talk about your course and how people can learn more from you? Jenny Melrose 49:00 Yes. Absolutely. So I actually offer a masterclass which will walk you through how to attract your dream sponsors without selling out, and we go through just some of the things that you definitely need to avoid and just being able to put it into practice. Jenny Melrose 49:17 My course Pitch Perfect Pro gives you step by step as you could tell him very much a teacher. You do not skip steps with me. You have to go from A to Z and nothing in between. Jenny Melrose 49:31 And it also provides you with absolutely everything you would need. I'm lifestyle, I've done everything. I've done travel, I've done the vacuums, everything. So my proposals are all in there so that you can see exactly what I do. Jenny Melrose 49:55 And then you're able to actually download it and you can edit it so that you can make it in your own. My follow up procedure that I use. I have a culmination document that I teach all my students to do. Those are all in there. Jenny Melrose 50:08 Pretty much every little thing that you need. Plus, I also have a closed Facebook group that we use for any specific questions that come up. So if you're running into something with a brand. You're like, Oh, I don't know how to handle this. They're asking for rights for the photos. What do I do? That's a question I think we get asked once a month easily. Yes. And I always think double your rates. Jillian Tohber Leslie 50:29 Yes. Jenny Melrose 50:32 And there's that access to me and my team so that we can make sure that you're getting what you deserve. Jillian Tohber Leslie 50:39 Oh, Jenny. Okay. Tell me how people can find you. Jenny Melrose 50:45 You can find me a Jennymelrose.com and my pitch checklist is actually right on the homepage. As soon as you drop in there. It's a cheat sheet that's going to tell you exactly what needs to be inside your pitch on. Jenny Melrose 50:56 You can also find me on my podcast Influencer Entrepreneurs. If you go into iTunes, and you just search Jenny Melrose, it'll pop as well, and and I also do weekly free training on my Jenny Melrose Facebook page so that you can get your questions answered live with me. Jillian Tohber Leslie 51:17 Awesome. Well, Jenny, thank you so much. You are a natural teacher. I have learned so much. Jenny Melrose 51:24 Thank you so much. It was such a pleasure. Thank you so much for having me. Subscribe to The Blogger Genius Podcast Jillian Tohber Leslie 51:28 If you're enjoying the Blogger Genius Podcast, please head on over to iTunes and rate us also if you have not yet subscribe. do that because that way you will miss a new episode. Jillian Tohber Leslie 51:41 And if you guys have any ideas for guests that you want topics you want me to cover. I love hearing from you. Email me Jillian@MiloTree.com.

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram. But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say. These are all things I’ve said to myself. Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting. However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us. My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content. In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!). Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do. We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style. Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live. My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do. The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.” You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.   About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   =====================  I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65. Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!   I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option.   =====================     Highlights: The benefits of doing Facebook Live (more reasons than you think) What platforms to do live broadcasting on The difference between Instagram video and IGTV The recommended length for live videos Why you need to have a consistent date and time Broadcasting to your Facebook page vs. group How to get engagement from viewers What you get out of doing live broadcasting as a speaker Jenny’s visibility strategy   Links: Show notes at https://www.speakingyourbrand.com/88 Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live Visit Jenny’s website at https://jennymelrose.com/ Follow Jenny on Instagram @jenny_melrose Listen to Jenny’s podcast “Influencer Entrepreneurs” “Like” the Speaking Your Brand Facebook page for Facebook Live videos Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Links and Related Podcast Episodes Mentioned: BeLive.tv Episode 53: What It’s Like to be an Influencer with Jeanette Johnson Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

I'm back with another Nitty Gritty Blogger Interview and I'm chatting with Jenny Melrose from the Influencer Entrepreneurs Podcast & The Melrose Family Blog in this episode of the podcast. Jenny talks about her beginnings as a blogger and how she's evolved and changed through the years to the successful influencer & entrepreneur that she is now. Take a listen! BGC ANNOUNCEMENTS * Welcome to the 172nd episode of the Boss Girl Creative Podcast!! Today's topic is another Nitty Gritty Interview with Jenny Melrose of the Influencer Entrepreneurs Podcast & The Melrose Family Blog. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE

Today on the podcast we welcome Jenny Melrose. Jenny is a former reading specialist who retired from her teaching career and started blogging. She is the owner at jennymelrose.com, the lifestyle blogger over at The Melrose Family and has worked with brands that are nationally recognized, such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sarah Lee and many more. In this episode, we are talking to Jenny specifically about live video broadcasting and how to utilize this fantastic new tool for Facebook and Instagram. We briefly touch on topics like sponsored posts and sponsored live content, but for the most part we are talking about how to get over the fear of live video, how to get started, how to create engaging content and how to get people to interact with you so that you can increase your organic reach, which ultimately leads to sales! We will also be discussing how you can pitch to brands and how this has been crucial to Jenny’s business success – and the good news is, it’s easier than you think! If you have been on the fence about live broadcasting, are not sure how to structure your video or what topics to cover – no matter what industry you an in, this episode will help you find your voice. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Jenny Melrose teaches bloggers how to work with brands through sponsored content. In this episode she's giving us tips for staying true to yourself and your readers while making sure the post is optimized for Pinterest.

Jenny is a former inner city school district reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary.  Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process Jenny developed for working with brands transformed an empty editorial calendar into one that was completely booked months in advance. Today, Jenny combines her passion for teaching with her extensive experience working with brands to help other bloggers monetize and grow their websites and social media outlets. She offers videos, e-courses and coaching on JennyMelrose.com; she runs a private Facebook group for influencers looking to share knowledge and take their businesses to the next level; and she hosts a podcast, Influencer Entrepreneurs with Jenny Melrose.

It’s tough to make a full-time business out of your blog, but that’s exactly what Jenny Melrose has done. She built her business by diversifying her income, including streams of revenue like sponsored posts, ads, and courses. And, she definitely knows how to use social media and other marketing methods to her greatest advantage. Today, I’m talking to Jenny about what she feels is the best marketing tool out there right now – live video. In our interview, Jenny explains why she feels that live video is so important, and she gives some great tips for beginners to help them get started. If you’ve ever thought about doing live video but the idea seems terrifying and overwhelming, you’ll love this episode. Show notes: bloggertoauthor.com/48

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose. ----- Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content. Creating a Full-Time Income from Sponsored Content Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate. If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with? That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work. In this episode, Jenny shares: Why she started The Melrose Family How she created an avatar Why it’s important to pay attention to your reader demographics How to find the right contact for the brands you want to work with When to pitch a brand How she secures brand sponsorships The difference between PR agencies and working with a brand directly Why you should follow-up with brands after a campaign What tool she uses to keep track of her campaigns What tool you can use as a guideline for your sponsored content rates Resources: The Melrose Family Google Docs Social Bluebook Jenny Melrose Influencer Entrepreneur with Jenny Melrose If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We are affiliates for Media Kit Smash, Melissa's course that walks you through making a professional, informative media kit that gives potential partners exactly what they're looking for. Go ahead and check it out. We'll wait. Last week, we chatted with Jenny Melrose about the power of pitching to collaborate with your dream brands as the first installment in a four-part series, 4 Marketing Tools Every Influencer Needs. This week, we're tackling another important marketing tool in any influencer's arsenal: media kits. Want to know more about those four marketing tools? 4 Tools Every Blogger Needs to Market Their Business A media kit is a visual complement to your pitch— it serves as a brief introduction so that potential partners can learn about you and your blog. In short, it's your opportunity to highlight just how awesome you are! But much like how many bloggers struggle with writing their own bios, deciding exactly what to include in your media kit and how to best present that information can be a challenge. That's where Melissa Culbertson comes in. Any blogger that does any type of sponsored work really does need a media kit. -Melissa Culbertson Melissa is the author of Blog Design for Dummies, and on her site Blog Clarity, she helps bloggers and business owners find their a-ha moments with online courses. She started out with a parenting site that occasionally posted marketing tips for bloggers, but popular demand and the itch to teach led her to expand into a powerhouse brand that has helped countless bloggers refine their blog design, create better content, and bring in more traffic. Melissa now has over 17 years of marketing experience and currently works at Burt's Bees as the Assistant Manager for Brand Engagement in Digital. As a blogger herself, Melissa sees the influencer world from the brand side and the influencer side, and we love to tap into that perspective. In this episode of the Businessese Influencer Marketing Podcast, Jamie picks Melissa's brain about best practices when building and designing a media kit. Listen in and learn: why it's so important for influencers to have a media kit the essential components of a media kit (and what bloggers often miss) the value of testimonials and how to acquire them what brands are looking for in influencers advice for new bloggers still building their numbers the best ways to present your media kit to a brand what to include on a "work with me" page on your site how to respond to those pitches in your inbox and a whole lot more, including what you receive and learn from Media Kit Smash (it's like a media kit course and Canva tutorial all in one, and it comes with templates!). Give Melissa's tips a try and let us know how you do in our private Facebook group, Businessese HQ. Resources: Blog Clarity Media Kit Smash Melissa's other courses: Content Brew and Pinning Perfect Blog Design for Dummies on Amazon Never Eat Alone: And Other Secrets to Success, One Relationship at a Time on Amazon

This episode is sponsored by Pitch Perfect Pro, a program that we're so excited about, we became affiliates. Pitch Perfect Pro is the only course you'll ever need to learn how to confidently work with brands. If you're hoping to make money online, it's essential that you treat your blog and social channels as a business. Among other things, that means formulating a plan, staying consistent, tending to legal matters, and familiarizing yourself with the tools and strategies that will help your business grow. For the month of November, we are focusing on must-have marketing tools for influencers. This episode of the Businessese Influencer Marketing Podcast is the first installment in a four-part series, 4 Marketing Tools Every Influencer Needs. Long-time readers of the Businessese blog will recall that we posted an article on this subject before: 4 Tools Every Blogger Needs to Market Their Business Those four tools that every influencer needs in their virtual toolbox are: pitches media kits campaign reports case studies When we think of the importance of pitching, Jenny is the person that comes to mind— she has guided many, many bloggers to successfully pitching collaborations with brands, and has a great success story herself. Originally a teacher, Jenny started blogging as a creative outlet. She then transitioned The Melrose Family from a general lifestyle blog into a targeted business that replaced her teaching salary, thanks to a strategic shift in mindset that she shares with us here. People say to me: "Audience and pageviews are the same thing." No, they're not. -Jenny Melrose In this episode, Jenny also details: the main ways she was able to grow her blog and successfully monetize it a better way to work with brands that doesn't involve chasing pageviews why her sponsored content is her most popular content how to stand out when pitching directly, as opposed to applying to networks what she thinks brands find most compelling in a pitch the best method to find an initial brand contact what a great pitch should contain and how specific it should be information about Pitch Perfect Pro and what influencers can learn from it. Listen up and post any further questions you may have in the Businessese HQ Facebook group! Resources: The Melrose Family JennyMelrose.com Jenny's Facebook group, Influencer Entrepreneurs Pitch Perfect Pro The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results on Amazon

Clips from day 2 of The 2017 Blog Life University Conference where bloggers learn from experts like Jenny Melrose, Rachel Miller and more. --- Support this podcast: https://anchor.fm/ncbloggernetwork/support

Your ideas are only as strong as you’re able to communicate them. The skills you need as a professional public speaker are the same skills you need to communicate any ideas, and we are all in the business of communicating ideas! So in this episode, I’ll teach you my approach to public speaking and how to become great communicator. My guest this week is a speaker and podcast host—the hilarious and inspiring Ken Davis. He’ll talk about how to communicate effectively, compassionately, and in a way that will cause your audience to take action. Our success story is Jenny Melrose, founder of the lifestyle blog, The Melrose Family. The income she made from her blog ended up surpassing her full-time income as a teacher! Today, she’s taken what she learned from blogging and sharing her secrets and strategies with other entrepreneurs—and making almost six figures! Plus, I’ll answer your top business questions! 1:08 The Basics of Being a Great Communicator 18:13 Interview with Ken Davis 39:06 BB Success Story with Jenny Melrose 45:36 #ASKCHRISTYWRIGHT 51:51 Homework Get Christy’s Public Speaking Template by filling out the form here! — To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. — If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

Your ideas are only as strong as you're able to communicate them. The skills you need as a professional public speaker are the same skills you need to communicate any ideas, and we are all in the business of communicating ideas! So in this episode, I'll teach you my approach to public speaking and how to become great communicator. My guest this week is a speaker and podcast host-the hilarious and inspiring Ken Davis. He'll talk about how to communicate effectively, compassionately, and in a way that will cause your audience to take action. Our success story is Jenny Melrose, founder of the lifestyle blog, The Melrose Family. The income she made from her blog ended up surpassing her full-time income as a teacher! Today, she's taken what she learned from blogging and sharing her secrets and strategies with other entrepreneurs-and making almost six figures! Plus, I'll answer your top business questions! 1:08 The Basics of Being a Great Communicator 18:13 Interview with Ken Davis 39:06 BB Success Story with Jenny Melrose 45:36 #ASKCHRISTYWRIGHT 51:51 Homework Get Christy's Public Speaking Template by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

Whether it's a podcast or a blog or a book or a course, launching can make or break you. Break is a LITTLE extreme, but your spirit can definitely feel broken after a not-so-hot launch! According to Jenny Melrose of the Influencer Entrepreneur podcast, it's all about the strategy. In this episode we are going deep to learn tips for a successful launch! And don't miss a live workshop with Jenny (and me!) on May 24 at 9am CST where she's going to teach us how to run a successful challenge-- a key component to her launching success. Register HERE! Connect with Jenny Melrose The Influencer Entrepreneur Podcast Jenny Melrose dot com The Melrose Family Tips for a Successful Launch with Jenny Melrose There are so many kinds of launches. You can launch tons of different products, first of all, and then you can choose to launch just to your list or do a joint venture (JV) launch with someone else. You can launch with affiliates. You can use ads. You can have open and closed cart or evergreen. You can use webinars. You can go on podcasts as a guest. YOU CAN DO ALL THE THINGS. But what really works?  It will vary depending on what you're launching and what your goals are, but here are some great tips for a successful launch from Jenny Melrose, who has done a number of launches for different products and in different ways. If you Build It, They WON'T Come I've busted the Field of Dreams myth with books, blogs, and even podcasts that I thought would naturally bring in the right audience in DROVES because they were quality. Nope. Without a strategic plan, your launch is not likely to be a huge success. It seems obvious, but I think most of us have done this at least one time. Do NOT build a book or product that you assume everyone will want and find without strategic planning. Note: If you have something you truly love and want to build it for the sheer love of it, go for it! Just realize that this is not the most strategic path for launching success.  Launch with Challenges Jenny creates evergreen challenges so people can come as they want to. The challenges up engagement, give people a taste for the content and quick wins that make them feel successful. To promote her challenges, Jenny utilized Facebook groups, but not in a smarmy way. (Read my full post on how to not be smarmy in Facebook groups.) She searched for questions that people were asking related to her challenge, answered the question as fully as she could, then let the person know she had a challenge and invited them in a no-strings-attached kind of way. After some time of this, even group owners started tagging her as the expert when people had questions related to her topic. The purpose of the challenge is to show them that the next step is your product, whether that's your tripwire or your bigger course or product. You don't overwhelm with information, but give just what people can handle in a 5-10 day period.  Evergreen challenges connect to evergreen products or that add people into a group in your email list that you target with a related launch. Another option is to have a live challenge that runs during the launch of a course where every person in the challenge starts and ends the challenge on the same day.  Another place to use this same kind of strategy is Quora. See this post from Teachable for ideas! Use a Tripwire Product Jenny recommends using a tripwire product, one that's less than $20.This could be an ebook or a video training that's evergreen. Many people fear selling too much, but this early introduction to an affordable price gets people primed as customers. Once people have given you money once for a product, they are much more likely to give you their money again (assuming you're creating quality content).  Work Backwards with Aligned Products Start with what your final product will be and work backwards to the smaller, tripwire product, and then to the challenge (or other kind of funnel you'll be using to attract people). For an evergreen launch, you can pitch your larger product sometime after the time after the challenge (or email series) ends. Evergreen or Open-and-Closed Cart? Jenny has found better results with the open-and-closed cart, where there is a limited time for the sale. This urgency results in more conversions. People (like me!!!) wait often until just before the cart closes to make that decision. Other people know going into a webinar that they are planning to buy something.  When Launches Aren't Working The first failure you have can really keep you from doing more (read about my failed launch and thoughts on this), but you should consider where you can fix things. Were you using a strategy? What could you tighten up? Can you ask your audience? What tweaks and changes affected the sales from one launch to the next?  Were you in front of your audience enough?  Jenny found that doing more Facebook lives and webinars really helped with her launches. People don't expect Facebook live videos to be perfect, so you can put less pressure on yourself. Instead, they help people see the REAL you and are often winsome and attractive to people because they see the real person behind the product. Being authentic builds trust.  Jenny's Big Tips Find a way to engage with your audience as soon as possible, whether through a challenge, welcome sequence, or live videos in a group  Remember people purchase because of the WHY (see the link to Simon Sinek below), so show them YOUR why Links mentioned in the interview:  Simon Sinek on Start with Why My podcast episode: When Your Launch Fails My interview on Jenny's podcast The 80/20 Rule for Sales & Marketing by Perry Marshall Buy Our Future (currently closed) from Jason Zook & Caroline Zook 

As an influencer for more than six years, I appreciate what power I hold with my audience. It took me a while to realize I should be using that influence on my audience to promote my own product. In order to do so though you need to have an audience primed to buy. We're diving into How to a Create a Challenge Aligned to a Product in order to build your list and sell your product.Be sure to join the Challenge Builder bit.ly/challenge-builder so that we can walk you through how to create one for your product!Topics Discussed:Introduction of the pivot taken towards JennyMelrose.comElements of a sales funnel aligned to a productWhy a challenge?How to decide on a challengeElements of a challengeHow to promote a challengeCart opening for Sequence to Launch eCourse bit.ly/2lVEgbcResources Mentioned:I make a portion of any sales made as an affiliate.Challenge Builder bit.ly/challenge-builderPodcast 18: How to Build your Email List with Content Upgrades jennymelrose.com/podcast-18/Elements of a Sales Funnel jennymelrose.com/elements-of-a-sales-funnel/Working with Brands eCourse bit.ly/2pzB2szConverting Media Kit Video Training bit.ly/2cU1oR4Pitch Perfect Challenge bit.ly/2bkfxYePitch Checklist bit.ly/2oHlTVICaitlinBacher.comInfluencer Entrepreneurs Community facebook.com/groups/InfluencerEntrepreneurs/Sequence to Launch eCourse bit.ly/2lVEgbcDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-20Click to view: show page on Awesound

Jenny shares how to write the perfect pitch in this summit preview. Click to view: show page on Awesound

Jenny is a former inner city school district reading specialist that retired from teaching after replacing her teaching income with her blogging income from her lifestyle site the Melrose family. Jenny worked hard to set her site and influence apart so brands sought her out to work with her. She went from having empty editorial calendar to one that was full three months in advance and needing to turn down opportunities. As a former teacher, it's her passion to teach bloggers how to do the same which is why she created jennymelrose.com a site for helping influencers and entrepreneurs to grow with their businesses. In this episode you'll learn: How Jenny has built her business working with sponsored posts + brands How to pitch yourself, highlighting your strengths How she left her full time teaching job and replaced her income Links: Watch Todd's Videos Kit Life Planners! Show Notes Click to view: show page on Awesound