Podcast appearances and mentions of jenny melrose

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Best podcasts about jenny melrose

Latest podcast episodes about jenny melrose

Influencer Entrepreneurs with Jenny Melrose
Why Your Online Offer Is Not Selling And How To Fix The Launch

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Apr 20, 2026 8:42 Transcription Available


Your offer can be genuinely valuable and still get ignored if you introduce it like a secret. I'm Jenny Melrose, and I'm breaking down why so many online offers fail to sell even when the pricing is fair and the audience is a good fit. The problem is usually positioning and launch strategy: people do not magically find a sales page, understand the value, and buy on the spot.We get into the “quiet offer” mistake and what consistent promotion actually looks like across email marketing, social media, and the content you already create. Then we talk about audience preparation, because most buyers need to hear about an offer multiple times before they convert. I share how to lay the foundation by teaching the real problem, adding context when your audience does not even realize the root issue, and answering the question that stops sales cold: why should they fix this now?Finally, we dig into the missing demand stage that turns a random announcement into a planned pre-launch and a clear launch window. You'll learn how to show the transformation in a way people can feel, not just a list of deliverables, and why multiple invitations to purchase are a service, not spam. If you want more consistent conversions from your course, program, or digital product, grab my 30-minute launch plan in the show notes, then subscribe, share this with a friend, and leave a review so more experts can build profit with intention.Grab the 30 Minute Launch Plan GuiderRead more HERESupport the show

Texas Counselors Creating Badass Businesses
180 Anchored Growth: How Therapists Build Sustainable Online Income with Jenny Melrose

Texas Counselors Creating Badass Businesses

Play Episode Listen Later Apr 3, 2026 55:23 Transcription Available


More clients will not fix a broken business model. It will just exhaust it faster.In this episode, I sit down with business strategist Jenny Melrose to walk through what actually creates sustainable income in a therapy practice. We unpack why so many clinicians hit a ceiling, even with a full caseload, and how to shift from volume-based growth to a structure that supports your life.We introduce the CAFE framework, capacity, alignment, focus, and execution, and apply it directly to real therapy practice scenarios. You will hear how therapists move from constant overload to steady, predictable income without adding more sessions.We also spend time on something I know matters to you. Ethics. There is a lot of misinformation about what therapists can and cannot offer. We clarify how to stay within your scope while still creating resources, products, and services that support your clients and expand your reach.This conversation is about design. When your income depends entirely on client hours, you will eventually hit a limit. When your structure is intentional, your practice becomes more flexible, more ethical, and more sustainable.In this episode, you'll learn: Why a full caseload does not equal sustainable income  How capacity limits quietly shape your revenue ceiling  What ethical alignment looks like when offering resources beyond sessions  How focusing on one offer creates momentum and measurable growth If you have been telling yourself that the answer is more clients, pause here. That is a volume solution to a design problem. Sustainable income comes from building a model that fits your capacity, aligns with your ethics, and runs on clear, repeatable systems.Want to learn more? Check out this month's free resource from Kate Walker Training.If this episode raised questions about supervision, business structure, or how to build income beyond sessions while staying compliant, you do not have to figure that out alone. These are the exact conversations we have inside the Step It Up Membership, where we design practices that are ethical, structured, and built to last.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit. 

The Practice of Therapy Podcast with Gordon Brewer
Diversifying Your Income Without Burning Out | Jenny Melrose | TPOT 421

The Practice of Therapy Podcast with Gordon Brewer

Play Episode Listen Later Feb 23, 2026 34:37


If you've ever thought, "There has to be a way to make money in my private practice besides just seeing more clients," this episode is for you. In this conversation, I'm joined by Jenny Melrose, host of the Practice to Profit podcast, and we dive into what it really looks like to diversify your income as a therapist. We talk about moving from one-to-one work into one-to-many offers, creating resources based on the same questions your clients ask over and over, and building income streams that do not require you to be in the therapy room 40 hours a week. Jenny shares practical ideas like workshops, group programs, retreats, train-the-trainer models, and digital products. We also talk about the importance of growing an email list, using SEO the right way, and how AI can help you create content faster without losing your voice. If you are curious about passive income, scaling your expertise, or simply building a private practice that works for your life instead of running it, you will get a lot out of this one. I'm excited for you to meet Jenny and start thinking differently about what is possible in your practice. Resources Mentioned In This Episode  Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Jenny Melrose Jenny Melrose helps entrepreneurs stop spinning their wheels and start building profitable, sustainable businesses. As the host of the Practice to Profit podcast, she teaches business owners how to shift from busy work to strategic action using clear plans, simple metrics, and CEO-level decision making. Her work focuses on turning effort into results, without overwhelm or hustle culture. Website Strategic Growth Plan

UNTAPPED - Live Up To Your Potential
113. Why growing on social media is the riskiest business strategy in 2026 with Jenny Melrose

UNTAPPED - Live Up To Your Potential

Play Episode Listen Later Jan 29, 2026 41:57


Let's be real: are you creating content everywhere but connecting with no one?Posting daily, showing up on multiple platforms, but your audience isn't growing. Your email list is stagnant. And the profit you thought would follow? It's not there.Here's the hard truth: you might be building your entire business on borrowed land.That's exactly what happened to today's guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it's why she's here to share what actually works.Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She's been building online businesses since 2009 and has weathered every major shift in the digital landscape.In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.If you've ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.Get ready for systems, strategy, and the wake-up call you need about where you're investing your energy online.What You'll Learn:The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)How to find your unique positioning by looking at your real life experiences and the problems people already come to you forWhy complete flexibility in your business will actually drive you insane (and what to do instead)The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videosHow to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voiceHow to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead) Hosted on Acast. See acast.com/privacy for more information.

Influencer Entrepreneurs with Jenny Melrose
Marketing Audit Essentials

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Aug 21, 2025 5:24 Transcription Available


Feeling stuck in your marketing efforts despite doing all the "right" things? You're not alone. Many entrepreneurs fall into the trap of marketing on autopilot—following routines without checking if they're actually working.In this eye-opening episode, I break down why marketing audits matter and introduce the powerful Keep, Cut, Start framework that will transform how you approach your business promotion. The truth is, algorithms constantly change, and what worked yesterday might not work today. That's why being intentional rather than habitual with your marketing strategies is crucial for sustainable growth.The Keep, Cut, Start method is refreshingly straightforward yet deeply effective. First, identify what's working well—those strategies bringing in subscribers, generating engagement, or driving sales—and double down on these proven winners. Next, have the courage to cut activities draining your energy without delivering results, whether it's time-consuming social media content or lengthy newsletters with poor open rates. Finally, strategically test new approaches that align with your business goals, giving them enough time to prove their worth before fully committing.This isn't about working harder—it's about working smarter. Every marketing activity should connect directly to your 90-day plan and support your overall business objectives. Time and money are your most valuable resources, so invest them wisely by regularly auditing your marketing performance.Ready to implement this framework and create real momentum in your business? Join me for the four-day Marketing Momentum Sprint where we'll dive deeper into these strategies and create your personalized marketing plan. Register at JennyMelrose.com/marketing-momentum and transform your approach to marketing once and for all!

Influencer Entrepreneurs with Jenny Melrose
No More Content Chaos: Your Strategic Marketing Roadmap

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Aug 20, 2025 4:00 Transcription Available


Struggling to make your marketing efforts pay off? You're not alone. Many business owners find themselves creating content without direction, hoping something will eventually stick. But as I often tell my clients who marvel at how easy I make marketing look – the secret isn't shortcuts. It's having a strategic plan.The problem with most marketing approaches today is the disconnection between content creation and business goals. We produce blog posts, podcasts, and videos without clearly connecting them to how our products or services solve customer problems. This leads to scattered social media posts and confusing email campaigns that fail to convert. When you create with intention, understanding where your audience is in their journey and how you can guide them toward solutions, everything changes.Strategic marketing eliminates the need for pushy sales tactics. When your content clearly demonstrates understanding of customer problems and offers straightforward solutions, people naturally want to work with you. This aligned approach – where content, social media, and email marketing work together toward a single purpose – is what separates successful marketing from frustrated efforts.Ready to transform your approach? Join our Marketing Momentum Sprint (August 25-28) where I'll guide you through creating a clear marketing plan with practical schedules and actionable steps. No more throwing content at the wall hoping for viral success. Instead, build intentional marketing that consistently delivers results. Standard and VIP options (including group coaching) are available at JennyMelrose.com/marketing-momentum. Stop spinning your wheels and start building marketing momentum that actually grows your business.

Influencer Entrepreneurs with Jenny Melrose
Momentum Over Motivation

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Aug 19, 2025 3:03 Transcription Available


The lightning bolt of motivation we've all been waiting for? It's probably not coming. And that's actually good news.Success in business doesn't require extraordinary bursts of inspiration or superhuman discipline. Instead, it's built through something far more accessible and sustainable: momentum. Those small, consistent steps you take daily compound over time, creating unstoppable forward motion in your business—even when life inevitably interrupts your flow.This reality is especially important for women entrepreneurs juggling countless roles. As mothers, wives, daughters, friends, and business owners, expecting uninterrupted motivation is setting ourselves up for disappointment. Something will always threaten to knock us off course. The solution isn't trying harder to stay motivated; it's building systems that create momentum regardless of how we feel on any given day.Think of it like the debt snowball method but applied to your marketing strategy. Small, consistent actions create patterns that yield results even during challenging periods. A realistic schedule that accommodates your actual life (not some idealized version where you have unlimited time) becomes your foundation for growth.Ready to build this kind of sustainable momentum in your business? Join our four-day Marketing Momentum Sprint starting August 25th. You'll walk away with a customized 90-day content roadmap, a weekly schedule that works with your life, and systems to maintain momentum long after the sprint ends. Sign up at JennyMelrose.com/marketing-momentum and transform how you approach business growth!

Influencer Entrepreneurs with Jenny Melrose
From Overwhelmed to Organized: The Systems Every Entrepreneur Needs to Scale with Jackie Klein

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Jul 7, 2025 25:25 Transcription Available


Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth.Jackie breaks down the three essential systems every entrepreneur needs: a robust CRM that serves as your client journey GPS, strategic automations that eliminate repetitive tasks, and streamlined payment processes that prevent awkward money conversations. With practical advice on which system to implement first (spoiler: start with a CRM), you'll discover how to transition from scattered entrepreneur to organized CEO.The discussion goes beyond basic systems to explore the nuances of content creation batching, strategic workweek planning, and knowing when it's time to outsource. Jackie's refreshingly honest approach acknowledges the overwhelm many entrepreneurs feel when implementing systems—sharing her own journey from Google Docs chaos to streamlined workflows.Perhaps most valuable is Jackie's framework for deciding what to automate versus what requires your personal touch. Her insights on maintaining system flexibility as your business evolves will ensure you're never locked into processes that no longer serve your growing brand.Whether you're a "scrambling entrepreneur" tracking leads in spreadsheets or "almost automated" but missing key connections between your tools, this episode delivers actionable strategies to transform your business operations. As Jackie wisely notes, "Chaos cannot scale, but systems can."Take the first step toward reclaiming your time and building a business that runs efficiently even when you're not working 24/7. Visit kleincrm.co/quiz to take Jackie's free two-minute system audit and discover personalized recommendations for your business needs.Read more HERESupport the show

The Best of LKN
295: How to Stop Trading Time for Money with Jenny Melrose

The Best of LKN

Play Episode Listen Later May 16, 2025 37:50


In this episode, Jeff reconnects with Jenny Melrose to discuss how small business owners can stop trading their time for money by creating scalable digital products. They explore the challenges of solopreneurship, the importance of repurposing content, and the tools available for creating digital products. Jenny shares her insights on lead magnets, building an email list, and the power of AI in content creation. The conversation emphasizes the potential for small business owners to leverage their expertise and create income streams that work for them.Jenny MelroseTools mentioned:https://www.podia.com/https://www.canva.com/https://kit.com/https://chatgpt.com/www.claude.ai ---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammReal Estate BrokerCharlotte & Lake Norman (NC)https://lknreal.com/Support the show

money ai trading jenny melrose
The Ultimate Blog Podcast
The Future of Blogging: AI, Productivity & Content Creation Hacks with Jenny Melrose

The Ultimate Blog Podcast

Play Episode Listen Later Apr 22, 2025 28:24


If you've been in the blogging world for a while, you know how much things have changed—and if you're just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators.Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, business-building efforts. Now, as the digital landscape continues to change, one of the biggest shifts she's observed is the rise of AI- and she's here to help us wrap our heads around how to use it without losing our voice or authenticity.

Influencer Entrepreneurs with Jenny Melrose
Building a Brand Online with Maya Elious

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Mar 31, 2025 25:05 Transcription Available


Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's amplified when audiences can see behind-the-scenes glimpses of your authentic life.What sets this conversation apart is Maya's practical three-pillar content strategy that transforms random posting into strategic brand building. She outlines exactly how to create content that builds trust, generates leads, and drives sales. "If your content is not tied to a sales strategy, you're only going to have so much impact," Maya explains, challenging listeners to stop viewing selling as something negative and start seeing it as creating opportunities for others to achieve better results.For entrepreneurs struggling to compete with larger brands, Maya offers unexpected but powerful advice: focus on relationship-building and exceptional customer service. The ability to provide personalized attention creates an experience that larger brands often struggle to match as they scale. This approach not only satisfies current clients but generates the referrals that fuel sustainable growth.The conversation takes a fascinating turn when discussing AI's role in brand building. Rather than fearing technology will replace authentic connection, Maya reframes AI as a tool that "magnifies who you already are"—making you more efficient at what you're already doing well but never replacing the human essence of your brand.Ready to build a brand that genuinely connects with your ideal clients and converts that connection into sales? Download Maya's brand-building checklist and see how much you can transform your online presence in just 30 days. Don't miss this episode packed with actionable strategies to grow your influence and your income.Read more HERE.Support the show

Influencer Entrepreneurs with Jenny Melrose

Subscriber-only episodeAre you missing a massive opportunity to connect with your audience? The digital landscape has shifted dramatically, and the methods we once relied on to build trust with our followers simply don't work as efficiently anymore. That's why I'm focusing intensely on video content—it's become an essential tool for accelerating relationships with your audience.The 7-11-4 rule has become my north star: we must find faster ways to get in front of people and speed up their understanding of who we are. Trust doesn't develop as organically as it once did, which means we need to strategically create content that builds connection more efficiently. Video, particularly on platforms like YouTube (which now surpasses Netflix in viewership), provides the perfect medium for this accelerated relationship-building.While many creators have started automatically feeding their podcasts to YouTube, they're missing a crucial distinction: YouTube users aren't podcast listeners. They come to the platform seeking visual engagement, not just audio with static artwork. If you're serious about leveraging YouTube to grow your audience and business, you need to show your face. When viewers can see you educating them and speaking directly to them, they develop trust significantly faster than through audio alone. After years of procrastination, I've finally committed to consistent YouTube content creation, and I've discovered it's not nearly as complicated as I imagined. I challenge you to join me in this commitment—search for Jenny Melrose on YouTube to see how I'm approaching it, and then create your own video strategy to transform your audience connections.Subscribe to Jenny's YouTube.

Influencer Entrepreneurs with Jenny Melrose
Building a Brand that Speaks: Defining Brand Voice and Tone

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Jan 27, 2025 16:34 Transcription Available


Unlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand's voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.Join me as we explore the essential steps to define and develop a standout brand voice that aligns with your core values and mission. We'll discuss how to identify your target audience, analyze competitors, and seize differentiation opportunities to craft a unique voice chart and guidelines. You'll gain insights into adapting your tone for different platforms and stages of the sales funnel, ensuring a cohesive and engaging experience for your audience. Whether you're building brand awareness or strengthening customer support, aligning your voice and tone can significantly impact relationships and drive success. Embrace this opportunity to transform your brand identity and elevate your business to new heights.Read more HERE.Grab your Strategic Growth Planner.Support the show

Influencer Entrepreneurs with Jenny Melrose
Repurposing Video Content: The Controversial Strategy No One Talks About

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Jan 13, 2025 10:00 Transcription Available


Unlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and podcasts, tapping into diverse audiences who prefer various modes of consumption.Jenny shares her tried-and-true techniques for maximizing ROI while enhancing your audience's "know, like, and trust" factor. Learn the secrets of engaging broader audiences across platforms, ensuring your message reaches those who need it most. By repurposing your video content, not only will you save time and resources, but you'll also boost engagement and guide your audience towards your email list and offerings. Whether you're a veteran content creator or just starting, this episode is packed with actionable strategies to amplify your impact and grow your online presence effectively. Don't miss this opportunity to revolutionize your content creation approach and make your video efforts truly worthwhile.Read more HERESupport the show

Influencer Entrepreneurs with Jenny Melrose
Mastering Content Repurposing: How to Maximize Your Reach and Save Time

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Dec 30, 2024 14:23 Transcription Available


Unlock the secrets of content repurposing and revolutionize the way you reach your audience. Have you ever wondered how you can extend the lifespan of a single piece of content across multiple platforms effectively? Join me, Jenny Melrose, as I share powerful strategies on transforming content into various formats to save time and broaden your audience. You'll discover the art of working smarter by reimagining your content to fit blogs, podcasts, and social media, ensuring you captivate different content consumers effortlessly. I'll guide you through the importance of having a primary platform and why owning a piece of digital real estate, like a website, is crucial for maintaining control over your creations.But the journey doesn't end there. Experience the thrill of innovation as we explore creative ways of repurposing, ensuring your content continues to impact and engage. With exclusive access to my Influencer Entrepreneurs Unhinged premium podcast, I invite you to get up close and personal with unedited, behind-the-scenes insights. This is your chance to embrace content repurposing as a game-changing tool, enhancing your reach and efficiency. Let's embark on this exciting learning adventure together, and take your content strategies to unprecedented heights.Read more HERE.Support the show

Influencer Entrepreneurs with Jenny Melrose
Effortless Efficiency: How to Create Your Ultimate Project Task List

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Dec 16, 2024 13:15 Transcription Available


What if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights to boost your productivity.Organizing tasks can transform your efficiency, and dedicating specific time blocks to similar activities prevents the constant switching that drains your energy. We'll dive into a 90-day planning program that focuses on three main goals, breaking them down into projects, tasks, and SOPs to create a smooth workflow you can easily delegate. This tailored approach ensures your task management aligns perfectly with your business objectives. So, whether you're recording podcasts, conducting research, or filming videos, this episode provides the essential framework you need to optimize your task handling and achieve outstanding results.Read more HERE.Support the show

Eat Capture Share - a podcast for food bloggers
Website and blog strategies that work!

Eat Capture Share - a podcast for food bloggers

Play Episode Listen Later Dec 4, 2024 47:47


In today's episode (149) of the EAT, CAPTURE, SHARE podcast, I'm chatting with business coach and strategist, Jenny Melrose. We talk about how to work with brands that want to create content beyond social media, why having a website or blog is still EVERYTHING in 2024/2025, and so much more. Jenny's enthusiasm for creative entrepreneurs is so infectious you'll be inspired to start or revamp your website today! Here's what else you can expect from today's episode...I share some news.Jenny introduces herself.Jenny explains why it's still essential for food content creators to have a blog or website.We discuss how food content creators can utilise AI to increase their revenue (as well as pitfalls to avoid).Jenny reveals the top elements that all profitable websites share (and one common mistake!).Jenny talks about how food stylists and food photographers can use their websites to find more clients.Jenny gives her top tips to guarantee your website or blog is at the top of a Google search.We talk about how to repurpose old content so it can get more traffic NOW.Jenny shares her best advice for how to use social media to interact with your customers.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyJenny's website, Instagram and FacebookJenny's bookHow to pitch brands, with Jenny Melrose - Eat Capture Share Podcast episode number 39Jenny's Influencer Entrepreneur Podcast episode on How AI is shaping the future of bloggingMy entire launch plan revealed! – Eat Capture Share Podcast episode number 143My episode on Jenny's Influencer Entrepreneur podcast on How Instagram live video works to build your brandFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

The Blogger Genius Podcast with Jillian Leslie
The Essential Mindset Shift Every Blogger Needs for 2025

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Nov 20, 2024 30:17 Transcription Available


✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. MiloTree MiloTree Black Friday Sale Waitlist The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Jenny Melrose Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it's visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don't hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You'll Enjoy: Set Yourself Up For Successful Brand Work with Jenny Melrose The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

First Hustle Then Brunch
48. Why Every Business Owner Should Have a Blog with Jenny Melrose

First Hustle Then Brunch

Play Episode Listen Later Aug 29, 2024 60:14


In this episode, we dive deep into blogging and online business with the incredible Jenny Melrose! Jenny shares her journey from being a school teacher to becoming a successful lifestyle and recipe blogger, and now, a mentor for entrepreneurs. We discuss the importance of understanding your target audience, the power of email lists, and why having a blog can be a game-changer for any business owner. Jenny also shares practical tips for monetizing your blog without relying on social media and staying motivated through the ups and downs of entrepreneurship. Whether you're just starting out or looking to take your online business to the next level, this episode is packed with valuable insights and actionable advice! In this episode, you'll learn: The importance of understanding your target audience How to stand out in a crowded niche Tips for getting started with blogging and creating high-quality content Strategies for growing and monetizing your email list The role of social media and which platforms you should focus on The power of collaboration and networking How to balance your personal life with the demands of running an online business How to adapt to changes in digital marketing and the role of AI in your business... and so much more. Enjoy! Connect with Jenny & Get Started with Your Own Blog: https://jennymelrose.com/bloggingpro ----- Connect with Jazzy on Instagram, TikTok, and YouTube @firsthustlethenbrunch. Visit our website for freebies, resources, and more. Want to learn how to create passive income with your own digital product? Check out this FREE TRAINING.

Texas Counselors Creating Badass Businesses
82 SEO for Counselors: In Conversation with Jenny Melrose

Texas Counselors Creating Badass Businesses

Play Episode Listen Later May 17, 2024 32:39 Transcription Available


Unlock the secrets to increasing your practice's visibility and connecting with your clients on a deeper level as Dr. Kate Walker and SEO maestro Jenny Melrose join forces. This power duo offers a masterclass in optimizing your online content to not only reach but resonate with your potential clients. Prepare to be armed with the tools to create content that answers the real questions plaguing your audience, from parents grappling with children's ADHD to adults seeking self-improvement, while learning the art of transforming website visitors into loyal subscribers.Step into the world of online counseling with strategies that extend beyond the therapy room. From morning routine guides to checklists for managing emotional changes, discover how to provide immediate solutions that forge meaningful client relationships. Dr. Kate and Jenny also explore income diversification for counselors—think online workshops and digital products—ensuring your expertise yields rewards even when you're not in session.Finally, we navigate the dynamic landscape of social media, pinpointing exactly where to share your crafted messages to engage your targeted audience. I'll guide you in establishing content pillars that keep your topics fresh and highly relevant, especially for those counseling parents of children with ADHD. Whether you're selecting the best platform or devising your social media strategy, this episode is your blueprint for standing out in the digital space and making an impact where it counts.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Texas Counselors Creating Badass Businesses
75 Ethical Business Strategies for Counselors: Navigating Growth with Integrity

Texas Counselors Creating Badass Businesses

Play Episode Listen Later Mar 29, 2024 23:10 Transcription Available


As our counseling practices flourish, we're faced with the critical task of balancing ethical standards with the burgeoning demand for our services. This episode promises to guide you through the thorny issues ranging from the use of client testimonials and navigating the pitfalls of Google reviews to ensuring compliance with HIPAA and House Bill 300. We tackle the potential for burnout during the delicate transition from agency work to private practice, and share effective strategies for self-care and professional sustainability. If you're curious about incorporating AI into your practice without overstepping ethical boundaries, you won't want to miss the wisdom imparted by guest expert Jenny Melrose, who also provides the opportunity for earning continuing education credits through her illuminating webinar.Navigating the murky waters of content creation is no simple feat in the mental health profession—misrepresenting your skills in pursuit of market appeal can lead to serious consequences. We'll confront the ethical quandaries in advertising, particularly concerning the accurate portrayal of one's expertise in sensitive areas like eating disorders. Struggling with client waitlists? We offer ethical and practical solutions to provide value while clients anticipate your services. Moreover, the complex journey of trademarking, as I've personally experienced with AchieveBalance.org, is demystified, showing how it integrates with ethical business expansion. This episode wraps with a call to uphold responsibility, especially in rural and underserved communities, while extending an invitation to collaborate and grow within our professional support network.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Into The Wild
254. The Secret to Monetizing Your Blog with Jenny Melrose

Into The Wild

Play Episode Listen Later Mar 19, 2024 40:58


Hey you wild women!  On this episode of Into the Wild we're joined by Jenny Melrose. Jenny is a successful content strategist who teaches bloggers and entrepreneurs how to grow and monetize their online businesses. She is also the host of the Influencer Entrepreneurs Podcast. Jenny, a successful lifestyle blogger herself, started blogging after she had her daughter as a way of rebuilding her identity as a new mom. Soon, her blog led her to landing deals with companies like Neutrogena, Smucker's, and more. In this episode, you will learn about: Current blogging strategies and trends that actually work in 2024. What needs to come first before you offer your services online. The edge that email marketing has over social media marketing. How often you should be sending out emails to your list. The surprising way Jenny structures her emails and why she does it that way. The secret to staying consistent with your content strategy. How Jenny was able to land sponsors for her blog. Tips for presenting and pitching yourself to other businesses. Why blogging is a long-term game, plus how to plan ahead for your online business. What it means to be a wild woman: Being willing to take the risk and putting your genius out in the world. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Jenny: www.jennymelrose.com www.jennymelrose.com/podcast www.instagram.com/jenny_melrose Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Texas Counselors Creating Badass Businesses
69 Expanding Your Practice: 3X Client Load Increase With SEO Strategies and Relationship Mastery

Texas Counselors Creating Badass Businesses

Play Episode Listen Later Feb 16, 2024 24:10 Transcription Available


Embark on a marketing odyssey with us and Jenny Melrose, a virtuoso in speaking the language of client growth through SEO and keyword optimization. We dissect the code behind Key Performance Indicators and craft strategies tailored for clients on divergent timelines, from those in dire need to the ones still contemplating. As we map out our journey, akin to my impending trek across Spain, we share invaluable insights on how to position your business as the go-to solution in urgent scenarios and how to cater to the more reflective search habits of potential clients. You'll also learn the intricacies of tracking your digital footprint with tools like Pretty Links, ensuring every step of your growth is measured and accounted for.In the realm of client engagement, the conversation takes a deep dive into building relationships that last and improving your practice's visibility. We tackle the nuances of navigating the digital marketplace, from optimizing content that climbs the Google search ladder to engaging proactively in community activities for heightened visibility. Whether you're balancing the scales between cash payments and insurance claims, or curating content that resonates from the first click, this episode is your compass. Plus, we offer a candid look at redefining user experience with a personal tale about streamlining navigation on our own 'start here' feature, proving that sometimes the smallest tweaks make the biggest ripples. Join us as we share the blueprint for a thriving practice that stands out in a sea of online noise.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

The Becky Beach Show
48. How to Get Lucrative Brand Sponsorships with Jenny Melrose

The Becky Beach Show

Play Episode Listen Later Jan 31, 2024 15:44


In this episode, Jenny Melrose shares how she is able to earn multiple 6-figures with sponsorships for her blog and business. If you are a blogger or business owner, this is a must if you want companies to pay you sponsorship money! Check out Jenny's freebie at the show notes at MomBeach.com/Podcast.

brand lucrative jenny melrose
The Art of Feminine Marketing with Julie Foucht
Adding Meaning and Purpose to Your Content with Jenny Melrose

The Art of Feminine Marketing with Julie Foucht

Play Episode Listen Later Oct 9, 2023 27:21


Get ready to be enchanted! In today's soul-stirring episode, I'm delighted to converse with the magical Jenny Melrose.   Once a dedicated reading specialist, Jenny chose to "retire" from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.    Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Jenny and I dish on:    - The fundamentals of growing an online business  - Connecting with your ideal clients online  - Speaking your story through photos  - The very first step in your writing journey   - Tips on recreating your old content   Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!!   Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you.   Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned:   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    https://jennymelrose.com/book   Instagram @jenny_melrose  **Contact Jenny Melrose via Instagram or https://jennymelrose.com/**   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**  

Influencer Entrepreneurs with Jenny Melrose
The Art of Blogger Collaboration for Amplified Success

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Aug 14, 2023 11:31


Unlock the potential of blogger collaboration and harness the power of collective growth! Discover the strategies, benefits, and practical tips for collaborating with fellow bloggers. Propel your blog to new heights through the art of collaboration.The first thing that I want to start off with is that, I personally have seen that blogger collaboration is what has helped me over the course of 13 years of being in the online space, propel my business forward as a lifestyle blogger.When I first started off with The Melrose Family and now even with the JennyMelrose.com, podcast, and all that goes into it, there is still a ton of blogger collaboration that goes on.Read more HERE.

Become a Media Maven
[GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title

Become a Media Maven

Play Episode Listen Later Jul 11, 2023 31:27


What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.Some resources mentioned in this episode:Pumpkin PlanSuperfansInfluencer Entrepreneur Podcast@Jenny_Melrose on IGJennyMelrose.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

Curiously Guided Podcast
Ep.58 | Flipping the Script on Becoming an Online Influencer (Even With a Small Audience), with Business Coach & Podcast Host, Jenny Melrose

Curiously Guided Podcast

Play Episode Listen Later May 9, 2023 77:20


Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries This episode is JAM-PACKED with golden nuggets of info, including what it's like to sell a blog (which we thought was pretty fucking cool lol). Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands. She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED. This episode is a juicy one, we hope you enjoy it! Overview of the Episode: ➡️ Jenny's journey from teacher to full-time blogger & coach ➡️ Pivoting from blogging as a hobby, to turning it into an actual business  ➡️ What it's like to actually SELL a blog ➡️ Getting sponsorships even from a small audience ➡️ The importance of finding & using YOUR VOICE in your content ➡️ What brands look for when searching for creators for sponsorships  ➡️ UGC (User-generated content) examples ➡️ Establishing boundaries with brands ➡️ ACTUAL EXAMPLES for pricing sponsorships ➡️ Pivoting from gifted collabs to paid sponsorships  ➡️ Is blogging dead? ➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic  ➡️ Common mistakes that bloggers make that hold them back from the success they want   Links & Resources Mentioned: 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training Jenny's Book: Influencer Entrepreneur How to Setup Google Search Console FREE Meditation pack Buy us a coffee/support the podcast Book a Strategy Session with Shay & Mariah About Jenny Melrose: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   Website: https://jennymelrose.com Instagram: https://www.instagram.com/jenny_melrose/ Connect with the Podcast: Curiouslyguided.com Instagram.com/curiouslygiuided CONNECT WITH THE HOSTS SHAY + MARIAH: Websites: saleswithshay.com & mariahmagazine.com Instagram: @saleswithshay & @mariahmagazineco

Social Slowdown: sustainable digital marketing for entrepreneurs
Influencers & Email Marketing with Jenny Melrose

Social Slowdown: sustainable digital marketing for entrepreneurs

Play Episode Listen Later Apr 18, 2023 37:28 Transcription Available


I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad networks and sponsorships)Social media influencers: Are they oversharing?About Jenny Melrose:Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Relevant Links:JennyMelrose.comThe Influencer Entrepreneurs PodcastThe 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money OnlineJenny's Instagram @jenny_melroseWatch the short YouTube clipFor the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/Support the show

Speak Up with Laura Camacho
E 180: Side Hustle Essentials with Jenny Melrose

Speak Up with Laura Camacho

Play Episode Listen Later Apr 11, 2023 39:52


A friend introduced Laura to Jenny Melrose, a teacher-turned-massively successful business-owner who now consults influencers. She's the influencer to the influencers.

The Smart Influencer Podcast Corinne & Christina
Sponsorships Opportunities in 2023

The Smart Influencer Podcast Corinne & Christina

Play Episode Listen Later Mar 14, 2023 40:29


In this episode, Christina and Corinne sit down with Jenny Melrose to discuss sponsorships and affiliations. They discuss the difference between the two and how to pitch yourself in order to stand out to brands. LINKS MENTIONED IN THIS EPISODE:Influencer Entrepreneurs PodcastBrittany RatelleSmart Influencer MastermindPitch Perfect ProTrue Ranker********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/sponsorship-opportunities-in-2023/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/

opportunities jenny melrose
Girl Means Business
Build an Audience That Raves About You with Jenny Melrose

Girl Means Business

Play Episode Listen Later Jan 18, 2023 32:48


Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

Soulcial Scoop
Attracting Your Dream Brands Without Selling Out with Jenny Melrose

Soulcial Scoop

Play Episode Listen Later Nov 29, 2022 42:54


One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services. So, how can you attract your dream brands, get them to hire you, and get them to stick around? Today, we're here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She's also the author of “Influencer Entrepreneurs”, a book the shares Jenny's four-step framework for building your audience, growing your business, and making money online. Today, we're diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.

selling brands attracting jenny melrose influencer entrepreneurs
Turn Your Goals Into Reality With Theresa Forever
Simple Business Principles For Every Online Business

Turn Your Goals Into Reality With Theresa Forever

Play Episode Listen Later Oct 31, 2022 30:52


When I got started business about 5 years ago there was so much I wish I knew beforehand! Like how to build a trustworthy brand and set yourself apart from other businesses in a similar niche (which makes it easier for clients to find you by the way). That's why in today's episode with Jenny Melrose a business coach for bloggers she's walking us through the business basics every successful business owner needs in order to build an impactful business. If you know you need this, grab a notebook then hit play so you can soak up all the gems! Full show notes: TheresaForever.com/159

Full-Time Influencer Podcast
How She Sold Her 6 Figure Blog (Feat. Jenny Melrose)

Full-Time Influencer Podcast

Play Episode Listen Later Oct 24, 2022 27:27


From family food blog to entrepreneurial empire, Jenny Melrose (@jenny_melrose) took a leap of faith and it paid off. In a world where content creators emphasize social media over anything else, Jenny shares why owning a blog can only strengthen your personal brand.CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-23JOIN REELS ROCKET SHIP TODAY AND EXPLODE YOUR INSTAGRAM FOLLOWING:https://www.reelsrocketship.comFOLLOW US ON INSTAGRAM: @fulltimeinfluencer.co

blog figure sold jenny melrose
The Business of Thinking Big
How to Make Money as an Influencer with Jenny Melrose

The Business of Thinking Big

Play Episode Listen Later Oct 20, 2022 29:04


If you're budding influencer or microinfluencer, you'll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast.  Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone! Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌· The type of content you should be creating if you want to grow into an influencer type of role·  What you need to know before you take the first steps toward monetizing your content ·  The pros and cons of 3 different methods of monetizing your content Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses. Timestamps:‌ ‌00:33  Meet Jenny Melrose03:56  What is an influencer?05:32  How influencers have changed08:55  Monetizing your content10:41  Selling to brands11:33  Leveraging data13:55  Sponsorships14:59  Affiliates15:50  Influence outside of social media17:45  Find your niche & pitch20:51  Consistency, perseverance & vulnerability25:21  Pick your best platform Links mentioned:‌ ‌Jenny Melrosehttps://jennymelrose.com https://jennymelrose.com/cheatsheet/Instagram: @jenny_melrose —Learn with me: https://www.liannekim.com/dreamclient‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco

Go Pitch Yourself
83. Pitching for Sponsorships with Jenny Melrose

Go Pitch Yourself

Play Episode Listen Later Oct 11, 2022 34:37


It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting. Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship. Topics covered include: How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help How podcast guesting has impacted Jenny's business, and how they manage it internally Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

The Best of LKN
109: Jenny Melrose - Digital Content and Influencer Marketing Expert

The Best of LKN

Play Episode Listen Later May 26, 2022 43:58


In this episode, digital content and influencer marketing expert Jenny Melrose joins us to share the story of her entrepreneurial journey. Jenny is the founder of  jennymelrose.com, a business that combines her passion for teaching with her extensive experience in creating strategic content for online business owners.I have to warn you: I do a lot more talking in this episode than usual. Jenny is a subject matter expert in topics that I find fascinating and many of the concepts we discuss are very relevant to the work we do here at The Best of LKN. So, forgive me if I nerd out in this episode.JennyMelrose.comIG: @jenny_melrose   Get Jenny's book HERE!Shoutouts to these businesses:Laurel Belle Photography & BrandingNatasha HemmingwayWright DesignJC ArtBooks recommended:Will It Fly? by Pat FlynnOn Purpose by Tonya DaltonWe Should All Be Millionairesby Rachel RodgersSign up for The Best of LKN Email Newsletter HERE!Special thanks to our sponsors:Sodoma Law NorthBlumengärten FloristClean Eatz Cafes - Lake NormanJuelerye Fine Gifts & ArtRefresh Medical SpaEleven Lakes Brewing Co.SoundVisionJohn Hassell - Farm Bureau InsuranceSupport the show

Blogging Creatives On Fire
60. The Do's and Don'ts of Selling a Blog with Jenny Melrose

Blogging Creatives On Fire

Play Episode Listen Later May 17, 2022 24:51


In this episode, I talk to Jenny Melrose, who made the switch from school teacher to blogging teacher! After her blogging income outdid her teaching income, Jenny retired from teaching at the age of 35 and made the shift to teaching other people how to grow their blogs and their brand. Jenny eventually sold her original lifestyle blog and in our conversation, she shared lots of good tips for anyone looking to do the same. In the blogging world, Jenny is known as “the person who talks about sponsorship” and is a wealth of knowledge when it comes to partnering with brands and building long-term relationships with them. SHOW NOTES: https://www.southerncrushathome.com/episode60 Links Mentioned: Convert Kit Empire Flippers Pitch Perfect Pro Course Mastermind Course 

blog selling jenny melrose
Bossy Heels by Elena Daccus
How To Bring More Leads To Your Business Without Paying for Ads

Bossy Heels by Elena Daccus

Play Episode Listen Later May 11, 2022 37:08


In this podcast I interview Jenny Melrose, business coach, content strategist and podcaster. Shel is the host of Influencer Entrepreneur podcast. We discuss practical steps how to drive more leads to your business. What would that mean to you to bring 100 highly qualified leads for your business for free. How can that help you grow your business? Catch Jenny Melrose on Instagram and Tune In to Her podcast.https://www.instagram.com/jenny_melrose/https://jennymelrose.com/podcast/

leads paying jenny melrose
The Classroom Exit Strategies Podcast
Second Careers for Teachers: How to Find Your Perfect Match with Jenny Melrose

The Classroom Exit Strategies Podcast

Play Episode Play 51 sec Highlight Listen Later May 5, 2022 34:40


Finding a career that you love is the goal of every teacher thinking about transitioning out of the classroom, but how do you know which one is right?In today's episode, Jenny Melrose shares her experience including what led her to leave the classroom and how she became a successful online entrepreneur...twice!  She also gives insight into why pivoting was so important for her business and how it allowed her husband to pursue his dream career.

teachers perfect match jenny melrose second careers
Selling with Charm
Episode 49: Sales Done Right • Jenny Melrose

Selling with Charm

Play Episode Listen Later Feb 23, 2022 30:38


Welcome Back to Selling with Charm, This week, Reena sits down with Jenny Melrose, a former teacher now Business Coach, Content Strategist, Podcast Host, and Author. Reena has followed Jenny's career for years and appreciates many of her winning sales strategies. Jenny shares some of those strategies, from prospecting to customer relationships, plus what it takes to be an entrepreneur. Check it out! ••• A little about Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book, Influencer Entrepreneurs: The 4Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.  Jenny's Contact Info: Website: https://jennymelrose.com/ (Here) Social: https://www.instagram.com/jenny_melrose/ (Instagram) • https://www.facebook.com/jennymelrose1/ (Facebook) Podcast: https://jennymelrose.com/podcast/ (Here) Book: https://www.amazon.com/Influencer-Entrepreneurs-Framework-Building-Audience/dp/1087871794 (Here) ••• #podcast #sellingwithcharm #selling #sales #salestips #salescoaching #coldcalling #mindset #reenaphilpot #reenaphilpotsalescoaching #salesteam #salesmanager #salesrep #b2b #b2c #customerservice #businesscoach #businesstips #goals #salesgoals #salescareer #business #jennymelrose #content #coach #build #onlinebusinesses #growaudience #makemoneyonline #salesdoneright ••• https://www.instagram.com/reena.philpot.sales.coaching/ (@reena.philpot.sales.coaching) More Info: https://reenaphilpot.com/ (ReenaPhilpot.com) Community Info: https://reena-philpot.mykajabi.com/ (https://reena-philpot.mykajabi.com/) Questions, please reach out: Reena@ReenaPhilpot.com

The Smart Influencer Podcast Corinne & Christina
Making the Most of Instagram Reels with Jenny Melrose

The Smart Influencer Podcast Corinne & Christina

Play Episode Listen Later Jan 25, 2022 47:57


In this episode, Jenny Melrose explains how to make the most of using Instagram Reels.READ MORE HERE

reels jenny melrose
Through The Marketing Lens
Selling Through Instagram Stories with Jenny Melrose

Through The Marketing Lens

Play Episode Listen Later Dec 28, 2021 28:27


For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.We are talking about:Why Instagram is Jenny's social media of choiceGetting crystal clear on your ideal audience, what kind of content you create and WHY you make that contentSetting yourself up as an expert on your profile so your audience keeps coming back to learn more from youTips for showing up on Stories and getting into your audience's DMs without feeling "spammy"How to use the data in your insights to improve your strategyClick here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.Sign up for our weekly email list by clicking here!

Profit From Podcasting
Use Your Podcast to Warm Up Your Leads with Jenny Melrose

Profit From Podcasting

Play Episode Listen Later Jan 14, 2021 44:31


Jenny Melrose is a business coach, a content strategist, and a podcaster.  She has helped hundreds of female entrepreneurs to build their businesses and create the lives they wanted for themselves and their families.We have a great conversation about building a business and increasing your revenue through podcasting.  Jenny shares valuable tips on how to ensure your content is meeting the needs and solving the problems of your audience.Jenny leverages her podcast to convert cold leads to warm leads.  These leads then buy into her programs because they have already learned from her and they know her teaching style works for them and for the needs of their businesses.See the full show notes here.CONNECT WITH JENNYInstagram Story PlannerInstagramFacebookWebsitePodcast: Influencer Entrepreneurs with Jenny MelroseBook: Influencer EntrepreneursCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers!

leads warm up jenny melrose
The Smart Influencer Podcast Corinne & Christina
How to Use Instagram Stories to Build Your Audience with Jenny Melrose

The Smart Influencer Podcast Corinne & Christina

Play Episode Listen Later Dec 1, 2020 31:58


In this episode, I'm talking with influencer coach and podcast host, Jenny Melrose.  Jenny shares her best strategies for using Instagram stories to effectively build your business.  You will learn how Jenny's best tips for using Instagram stories - even if you don't have the swipe up feature! Plus, you can grab Jenny's FREE Instagram Story Planner.READ MORE HERE.

The Amy Williams Show
Lean Into Your Greatness

The Amy Williams Show

Play Episode Listen Later May 6, 2020 32:58


Today's Episode has featured guest Jenny Melrose! She is a former inner city school district teacher that grew a lifestyle blog to a six figure income. She now hosts the Influencer Entrepreneurs Academy, a high level mastermind for women looking to scale their businesses by developing products for their audience. She also has her first book that launched this week called Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online! A few great quotes in the episode: "This is not a sprint, this is a marathon. Focus on the problem you are solving. Have a strategy in place!" "Understand who YOU are. It hasn't been done by you, with your voice, your personality! Know YOUR voice!" Find and follow her on Instagram: @jenny_melrose

The Simplifiers Podcast
064: How to pitch brands to become a sponsor - with Jenny Melrose

The Simplifiers Podcast

Play Episode Listen Later May 7, 2019 41:10


Are you a content creator ready to pitch brands to become a sponsor? If you want to gain traction, this will help you reach the next level. If you're an influential blogger or a podcaster (like me), people are tuning in and want to hear what you have to say. Where next? Pitching brands to become a sponsor will increase your revenue potential, and expand your reach to further grow your audience. So, um… how do we do that? My special guest today is lifestyle blogger turned business coach. Jenny Melrose demystifies how to pitch brands to become a sponsor in 5 simple steps In this episode, you will learn: How to identify the right types of brands to target, that are aligned with you How and where to find the key people at these brands to pitch, so you can create a target list How to structure your pitch email How to use InstaStories on Instagram in a strategic way, to develop relationships before you pitch them Best practices in the follow-up process, that increase your chances of closing the deal Jenny also shares the common mistakes people make when compiling their media kit and sponsorship proposals. #DoTheThing! Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/jenny-melrose-pitch-brands-to-become-a-sponsor

Simple Pin Podcast: Simple ways to boost your business using Pinterest

Jenny Melrose teaches bloggers how to work with brands through sponsored content. In this episode she's giving us tips for staying true to yourself and your readers while making sure the post is optimized for Pinterest.

pinterest brands jenny melrose
Christy Wright Podcast Channel
BB Ep 25: The Basics of Being a Great Communicator with Ken Davis

Christy Wright Podcast Channel

Play Episode Listen Later Jul 10, 2017 52:39


Your ideas are only as strong as you're able to communicate them. The skills you need as a professional public speaker are the same skills you need to communicate any ideas, and we are all in the business of communicating ideas! So in this episode, I'll teach you my approach to public speaking and how to become great communicator. My guest this week is a speaker and podcast host-the hilarious and inspiring Ken Davis. He'll talk about how to communicate effectively, compassionately, and in a way that will cause your audience to take action. Our success story is Jenny Melrose, founder of the lifestyle blog, The Melrose Family. The income she made from her blog ended up surpassing her full-time income as a teacher! Today, she's taken what she learned from blogging and sharing her secrets and strategies with other entrepreneurs-and making almost six figures! Plus, I'll answer your top business questions! 1:08 The Basics of Being a Great Communicator 18:13 Interview with Ken Davis 39:06 BB Success Story with Jenny Melrose 45:36 #ASKCHRISTYWRIGHT 51:51 Homework Get Christy's Public Speaking Template by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.