Podcasts about edgerank

Edge's Final Match RIP Terry Funk Winning Time Ep. 3 Recap Trish vs Becky (Steel Cage) NXT Heatwave Edge's Greatest Matches Where does Edge Rank all-time? Twitter: https://www.twitter.com/301kingvaughnjr https://www.twitter.com/VictoryPod1 IG: https://www.instagram.com/mrkingvaughnjr https://www.instagram.com/victoriousonespodcast Merch: https://www.victoriousones.bigcartel.com YouTube: https://www.youtube.com/@vaughnresperjr iTunes: https://podcasts.apple.com/us/podcast/the-victorious-ones-podcast/id1603308600 Spotify: https://open.spotify.com/show/3lufqGdXVbFzuke4N4b9h7 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy83YzdkNDQwOC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwiwkuq14-z3AhUAAAAAHQAAAAAQXw

In this eye-opening episode of "Let's Talk Social," host Rich Haik goes beyond the surface to demystify Meta's mysterious algorithm that has long puzzled business owners and content marketers alike. Ever wondered how and why certain posts show up on your Facebook feed while others don't? Well, the answer lies in Meta's EdgeRank algorithm, which uses three crucial factors to score and decide the delivery of posts to users.Rich dives deep into this all-important algorithm, offering an unprecedented understanding of its inner workings, demystifying the roles of affinity, weight, and time decay in the prioritization and ranking of social content. Tune in as Rich breaks down these key factors in easy-to-understand terms, presenting actionable insights for businesses to boost their visibility and reach on Meta's platforms.Whether you're a seasoned social media marketer or a small business owner looking to maximize your social media presence, you'll walk away from this episode with a newfound understanding of Meta's EdgeRank, arming you with the knowledge you need to make the algorithm work for you. Listen in, learn, and take your social media strategy to the next level. Don't miss this game-changing episode that promises to revolutionize your approach to Meta's platforms.Stay tuned and let's decode the science of social together on "Let's Talk Social Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/ Find Rich on Instagram here www.instagram.com/rah.creative/ Thanks for listening!

(Aired November 11, 2022) RealInnovation.com, Tradesman.com, Encrypto.com - Get into the minds of the Sherpas with this DomainSherpa Review! In this show, they play The Domain Game, where they guess what certain domains were bought and sold for and discuss the reasons behind their evaluations. Today's domains are Depravity.com, CaliforniaBallet.com, & Hunt.io. They review a list of domains about to come up for auction on NameJet.com, including EdgeRank.com, VIPDental.com, OnlyBetter.com & DirtPoor.com. They discuss the current events surrounding FTX, the status of the economy & market, and what the Sherpas expect to happen in the upcoming months; Also, Josh discusses his dive down the rabbit hole of professional Pickleball and how the sport is trending upwards; Plus, all DomainSherpa podcasts are now up on our YouTube channel at DS.tv and much more! JT is joined by Drew, Josh, & Jason Sheppard- so be sure to tune in!!

So you've done your research. You've weighed the pros and cons. And you've FINALLY decided to jump on the social media marketing bandwagon. Now what? It's likely that you'll spend countless hours trying to bone up on best practices and likely throw your hands up in frustration at some point since everything you're reading seems to contradict itself. Don't give up hope though! Social media marketing isn't rocket science and a lot of it really boils down to common sense. That's not to say that there aren't things you can do to stack the odds of success in your favor, particularly as it relates to Facebook. A comScore report released in 2011 found that brands that posted an average of seven times per week on Facebook reached a mere 16% of their fan bases. Facebook has never revealed exactly how an individual or business can gain greater reach, even though the company did release an ad product called Reach Generator. The good news is that you CAN expand your Facebook reach easily. if you arm yourself with the right knowledge. Undestand the EdgeRank Trifecta EdgeRank is an algorithm Facebook uses to determine screen-worthy content for users. It multiplies three factors – weight, affinity and time – to determine the value of your content. The affinity score is based on how many times a fan has engaged with your brand content before (page visits). Weight is simply popularity, measured by likes and comments, while time is a factor of the decay of your content. Once you understand how the EdgeRank algorithm works, you can expand your reach and audience. Here's how: 1. Know Your Brand's Audience What content do your fans respond to? When do they want that kind of content? How do they want it? These are the 3 main pillar questions you should use to determine the kind of content you're posting, as well as how to dispense it to your fans and potential fans. Take time to evaluate the historical consumption patterns using Facebook insights in order to determine whether they consume your content on mobile devices, only at work or if they are only responding to a specific type of content. Remember, catering specifically to the needs of your audience with regard to the EdgeRank trifecta will result in more engagement, which increases the chances of it appearing in their Facebook news feeds. 2. Be Brief, Topical and Not Hard to Get Studies have shown over and over again that succinct posts perform better than lengthy content. The latter goes unread and discourages users from liking and sharing it. Always make your content short and easily digestible. This makes it easy for your fans to consume and interact with it. Equally important is to ensure your posts are timely. These types of posts are proven to increase excitement, cause spikes in engagement and catalyze engagement among your fans. Such a strategy will expand your reach while simultaneously allowing you to keep an eye on relevant events that are exciting for your community of fans. Avoid being coy when it comes to your calls-to-action on Facebook. Ask your fans to comment, like or share your post. These three actions initiate further reach on Facebook. You will be surprised just how much your fan base will grow since your posts will end up in the news feeds of your fan's friends. Remember, fans want engagement and sometimes all they need is just an invitation. 3. Partake in the Engagement Fans want to know that their favorite brand is listening to them too. Many social media managers overlook this and end up getting a cold reception from their own fans. Make time to answer questions your fans ask in the comments section. Sometimes a simple “thank you” will do. Tag your fans in the comments so they are notified whenever you give them special attention. When they like your comment, it continues the conversation, which boosts your visibility. While following the aforementioned tips will increase your brand visibility and reach on Facebook, the key takeaway is this: it's imperative that y...

In the scramble to accommodate for aggregate events manager, and iOS14 updates in Facebook… I've seen a lot of people return to the use of interest groups. Interest groups, were developed by Facebook to compete with Googles affinity audiences. This was done back when Facebook was a PPC platform, before the Facebook pixel existed, before there were Conversion Campaigns, before we had the algorithm, before we had real machine learning, and reliable LALs, and even the EdgeRank system even existed. So, why are people coming back to interest groups after they've been obsolete for years now? 1st off, I have seen a lot of people see success in isolated fashion with interest groups. these can absolutely be helpful at a small budget, where you are unable to leave the Learning Phase, And Facebook is your only source of reliable traffic... However, historically these audiences breakdown at scale and are far less stable / efficient than broad audiences that prioritize the customer experience and the user flow while matching creative to need. This will likely not change, and there is no reason that interest groups should perform better today than they have in the last six months or last six years. There is one fundamental reason behind this. The Facebook engineering team has not changed the base code behind how interest groups are populated or implemented in the auction. In short, Interest groups were obsolete… and absolutely nothing has changed in how they're built. What made them obsolete has only been further magnified. Because of this, as it currently stands, and will likely not change in years to come, interest groups ultimately perform a function at an extreme lack of scale, But prove to be a liability when stability, efficiency, and growth are priorities.

Genera publicaciones de Facebook más visibles gracias a su EdgeRank #edgerank #facebook #publicaciones

Dimitar Karaivanov on Agile Atelier, Claire Lew on The Product Experience, Eric Willeke on Agile Amped, Mike Bugembe on The Product Experience, Colleen Esposito on Hired Thought I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. And, if you haven’t done it already, don’t forget to hit the subscribe button, and if you like the show, please tell a friend or co-worker who might be interested. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting February 17, 2020. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. DIMITAR KARAIVANOV ON AGILE ATELIER The Agile Atelier podcast featured Dimitar Karaivanov with host Rahul Bhattacharya. Dimitar is an expert on scaling Kanban. Dimitar thinks of Agile as a company sport rather than a team sport. At the team level, scaling is horizontal. The more interesting kind of scaling to Dimitar is vertical scaling. If you have a hundred or a thousand teams, the real challenge is the coordination piece on top of those teams and the strategic piece on top of that. If you don’t have an optimized coordination layer that reduces the number of things the organization is working on, your organization is spread too thin. He explained the importance of teamwork and coordination using the metaphor of a band of musicians. Scaling Kanban starts with a single team. What Dimitar likes about Kanban is that if you follow the basic rules, it always results in some kind of improvement. Next, we want to connect the teams to a management layer that performs the coordination activities. People often perceive Kanban as a visual board with some sticky notes on it. Actually, if you go horizontally, then vertically, it is more of an instrumentation facility for your organization. Like a performance profiling tool, you connect Kanban to your organization and it provides entry points with time stamps and starts collecting data. With this profiler, you can dig in and find out what the slowest part of your organization is. Rahul asked about roles in scaled Kanban. Dimitar says there are only two specialized roles called out in Kanban: the service delivery manager and the service request manager. Because one of the principles of Kanban is to start where you are, you do not have to change a lot about roles when you start using Kanban. The service request manager role just means having someone who is responsible for requesting work, such as product manager. The service delivery manager just needs to be someone who is responsible for ensuring the work gets done. This could be a Scrum Master or maybe just a team lead. If the organization is adopting Kanban as a whole, you will need someone on the strategic level that is connected to the Kanban system and has a say in what gets done and when. Rahul asked about failures Dimitar has seen. Dimitar has seen problems in which training just the teams and expecting this to lead to business agility failed. Another route to failure was relying on tools to do all of the work of creating agility. He says you need people with personal agility. You need to find these people or stimulate your existing people to grow themselves so that they become agile in their mindset. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/episode-19-scaling-kanban-with-dimitar-karaivanov/id1459098259?i=1000464007645 Website link: https://rahul-bhattacharya.com/2020/01/29/episode-19-scaling-kanban-with-dimitar-karaivanov/ CLAIRE LEW ON THE PRODUCT EXPERIENCE The Product Experience featured Claire Lew with hosts Randy Silver and Lily Smith. Randy started by asking Claire if she’s ever accidentally been anybody’s worst boss. This was the question that Claire herself had asked at the Business of Software conference in her talk, “The Accidental Bad Manager.” She says that, based on her data, the answer is “probably.” She says that 85% of the time companies are choosing the wrong manager or promoting the wrong people into the role. They’re choosing for a manager those individuals who were showing excellent skills and outcomes as an individual contributor, but those skills don’t transfer over when they become a manager. Claire cited a Gallup study that found that there are five to seven traits that characterize the best managers and, yet, only one in ten managers possesses these traits inherently. Claire created Know Your Team because she herself had a really bad boss and he had no idea. The first thing that made this boss so bad was that he didn’t follow through on his commitments. Looking back, she sees this as a classic case of failing to build trust because he made promises and didn’t deliver. When leaders think about trust, oftentimes their minds go to likability, team-building, and images of trust falls and happy hours. None of those things have to do with real trust, which is the ability to show people that you will do what you say. A second thing that made this boss so bad was that he lacked an ability to communicate and share vision. This is a common problem because most of us get the definition of vision wrong. Claire says that vision is not what you do and it’s not how you do it; it is where you’re going. Vision is the strongest motivating force in a team and the most clarifying force for decision-making. Neither motivation nor decision-making were tenable under her bad boss because the vision wasn’t clear. Lily asked how Claire designed Know Your Team. Claire says that the number of conceptions of leadership is as large as the number of people who have attempted to define the term. She believes the reason there are so many definitions of leadership and the reason that there is no agreed upon best approach to leadership is because, most of the time, the right thing to do is highly dependent on many factors: your own disposition, the team’s disposition, team dynamics, the market, the task at hand, etc. So the best thing to do is to compile as much data as possible and determine the two or three best things to focus on. The best managers, she says, tend to focus on three things. First is trust. Second is honesty. Third is being able to create context in a team, that is, being able to understand and share where you are trying to go and what progress is being made along the way. Lily asked how these areas of focus compare with the traits in the Gallup study Claire mentioned earlier. Claire says that the Gallup study identified temperamental characteristics like positive thinking, good judgment, and empathy, and Claire’s areas of focus represent the skills you can build and the things that you can do to make your team run better. But there are connections between the Gallup characteristics and Claire’s areas of focus: you need empathy to build trust, and you need good judgement to create context. Randy asks why managers are the last to know that they are bad at this. Claire says the psychological reason is that we create a narrative for ourselves that fits with a coherent positive self-image. More practically, we are complicit in being the last to know for several reasons, including the fact that we don’t create an environment for people to tell us. As a result, people don’t speak up in the workplace and this is because of fear and a sense of futility; they believe that nothing would change. To resolve this, we need to be able to ask for feedback in the right way and we have to act on that feedback. To ask for feedback in the right way, we need to be vulnerable. Tell people you are struggling. When you go first and you come from a place of vulnerability, you give the other person permission to be vulnerable themselves and you defuse the element of fear. You also need to be specific. You can’t ask, “How’s it going?” Instead, ask something like, “What is one thing that we could have done better in the past quarter?” or “When is the last time you felt frustrated with your work?” or “Have you observed any micro-managing tendencies from me in the past few months?” or “Have we been all talk and no action on anything lately?” Next, you need to act on the feedback. If asking questions is all about defusing fear, acting on the feedback is all about defusing futility. When you show people that their feedback is not in vain, that helps people to speak up. Some people think this means having to implement every single piece of feedback. Not at all. Acting on feedback can be as simple as thanking someone for their feedback or explaining why you are not doing something. As leaders, we often explain why we are doing something but we forget to share why we are not doing something. The best way to modulate and calibrate the other person’s expectations so that they don’t think speaking up is futile is to say, “You’re not likely to see a ton of progress on this in the beginning but I will give you regular updates on the progress.” And then make sure you give those updates. Another best practice for creating an environment where you are not the last to know is to ask people what their preferences are around feedback. They may want an email, a slack message, or a phone call. Another preference we often forget to ask about is how quickly to give feedback. They may want it right away, or scheduled for the next day or the next week. A third preference is their orientation toward conflict. Do they believe that conflict is healthy and necessary to be productive in a team or do they much prefer a low-conflict environment? A manager should not just be looking to be a great manager or leader but to be the best manager or leader for each particular person and to know that this is going to require customizing your approach to every individual. Randy asked what lessons people can learn about leadership if they don’t have direct reports but need to be able to influence without power. Claire says leadership is not about your title or the number of direct reports you have. At its most core form, leadership is about modeling the behavior that you want to be true of your team. Say you are so annoyed that your entire team is always late for meetings and late on deadlines. Instead of thinking you need to speak to someone or to manage up, one effective way of exhibiting leadership is to turn to yourself and ask, “To what degree can I model the behavior I would like to be true of the team?” A second way to exhibit leadership is to consider how you, as a teammate, can create an environment for those around you to do their best work. Apple Podcasts link:  Website link:  ERIC WILLEKE ON AGILE AMPED The Agile Amped podcast featured Eric Willeke with host Leslie Morse. The first and most critical thing Eric learned about WIP, or work in process, is to pay attention to how WIP cascades and multiplies in an organization. A single piece of strategic WIP equals hundreds to thousands of pieces of individual WIP. A lot of good work comes from corporate strategies, but there is too much of it. Eric gave an example of a VP of product management whose work he helped visualize. They discovered that he had 38 initiatives that he had to report on for his eight teams. When you look at that kind of flood, there is little wonder that we are creating an inability to focus and limit work in process. Eric no longer looks at the executive ranks and says they are to blame. He owns up to it and says that we are all to blame. He now feels empathy for the powerlessness that senior leaders feel in spite of their titles and maybe even because of their titles since those titles carry with them a kind of trap. Eric has three strategies that he uses at organizations to reduce their WIP problems: 1) Start with alignment. Make sure people understand intent and purpose. Eliminate the excess WIP that comes from the “Am I in the right direction?” question. 2) Practice reduction in depth. According to Michael Porter, the essence of a good strategy is what you’re not doing. Help people learn what is not part of the strategy and generate focus. You may have to repeat yourself because, as Patrick Lencioni says, “You only get one message per quarter and you need to say that message hundreds of times.” 3) Create permission and safety as part of how you decentralize. When you decentralize, people need to have all the permission to take responsibility and the safety to try things, learn, and experience the associated failures that come with learning. The conversation with leaders to get them to limit WIP is difficult. The leader starts with the best of intentions. If you come in too strongly with a message that they are doing it wrong, you are saying, “You were trying really hard in the best way you know how and you failed.” They didn’t. They were not responsible, necessarily, for all of the different pieces of WIP or how it cascaded, yet they have to take responsibility for helping people set things down. One leader Eric is working with understands this and uses a quarterly message that says, “You may put things down, but you need to put them down gently.” A lot of people look at WIP and say, “We just need to throw away half the items in process.” But that hurts people, hurts initiatives, and hurts business leaders. So we need to know how to carefully set down the things we’re not going to do yet and bring everybody else along. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/too-much-wip-destroy-your-backlog/id992128516?i=1000463449566 Website link: https://solutionsiq.podbean.com/e/too-much-wip-destroy-your-backlog/ MIKE BUGEMBE ON THE PRODUCT EXPERIENCE The Product Experience podcast featured Mike Bugembe with hosts Randy Silver and Lily Smith. Mike is the former Chief Analytics Officer for justgiving.com, which uses machine learning to try to increase generosity in the UK. When Mike joined, the company had in excess of ten years of data on people raising and giving money for causes they cared about. They used their technology to get a signal about what people were passionate about and used this to match people to causes. They started by using a collaborative filter approach like Amazon’s “people who purchased your item also tend to purchase these items”, but charitable giving is so personal that collaborative filtering doesn’t work. Instead, using Nicholas Christakis’ research, they could see that connections between individuals could help them understand the flow of generosity and the flow of the things that are important to people. Mike says that a lot of large companies talk about the fancy things they do with machine learning and data science like Facebook’s EdgeRank or Amazon’s and Netflix’s recommendation engines, but sometimes there are use cases that are unsexy but deliver a huge amount of value. For example, when people put a fundraising page on JustGiving, they have the option to specify a target. Only 30% of fundraisers were specifying such a target, but Mike found that this behavior led to much more money raised. So Mike created a machine learning system that predicted how much a fundraiser was likely to raise and pre-populated the target field. This was a lot of work to deliver one number on a screen, but this feature delivered an additional 7% on a 400 million pound business.  His approach to understanding where AI can deliver business value is to look at every business as a system of people making decisions, whether it’s marketers, product teams, or users. When you look at a product this way, the machine learning use cases float to the surface. You see where machine learning can make a decision more efficient, more automated, or more predictable. You then add a metric to each decision and see how decisions relate to each other or how they relate to key metrics you are trying to move. Your data is quite unique to your business and your product. It acts like a fingerprint. One of the risks of data science is that it is an experiment every time you do it. Even if somebody else has done it before, you have no guarantee that when you do it you will get a successful result. Product management teams that work with data science teams need to be aware that data science is not the same as delivering a feature with a software development team. It is an experiment. You have a question in mind and you have no idea whether or not the research will produce the result you’re expecting. Lily asked Mike how he recommends people hire a data scientist. Mike says he is very much against the idea of hiring a data scientist just because they have a PhD. That’s a massive risk. You could get a PhD-holding job candidate who only understands regression and is not numerate enough to try a lot of the different algorithms that data scientists use. Mike himself looks for data scientists who have real life experience. This doesn’t mean they’ve worked in a lot of companies before. It means they’ve got things that they’ve produced. You can read and study, he says, but if you’ve never done it, you won’t know the gotchas and foibles that come with working with data. Randy asked if there any guidelines or cheat sheets for people to educate themselves about bias in data collection, in algorithms, in assumptions, and in interpretation. Mike created a non-technical course for executives, product managers, and founders because they know their business better than the data scientists, in most cases. They add a layer of domain knowledge that helps reduce risk due to bias. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/cracking-data-code-mike-bugembe-on-product-experience/id1447100407?i=1000463981779 Website link: https://www.mindtheproduct.com/cracking-the-data-code-mike-bugembe-on-the-product-experience/ COLLEEN ESPOSITO ON HIRED THOUGHT The Hired Thought podcast featured Colleen Esposito with host Ben Mosior. Colleen loves helping teams get started, helping them understand that Agile is about uncovering better ways of developing software, and helping them identify what Agile means for them. She also loves helping the managers, directors, and VPs to interact better with the teams so that the teams become empowered. Colleen is a fan of invitation-based coaching and making sure the people understand the whys behind the change, what it looks like in the anticipated end state, and what steps the team may take to move towards that vision they’ve identified. Colleen says that the first thing she does when she comes into a brand new organization is she tries to understand the whys behind their decisions. “Why did you choose to use Agile?” If what she hears is, “Twice the work in half the time,” then she knows that she might have to reset expectations. Before starting an Agile adoption, Colleen gets everyone to think about the answers to some common questions like, “Why are we doing this? What’s in our way? What’s in our favor?” She says that if the leadership makes changes without involvement of the people, they are going to miss out on a valuable perspective. Colleen says that the people who hire her often think that she is going to come into their organization and make huge, sweeping changes. Instead, in the very beginning, it is often small changes like connecting what a development team is doing with what an operations team is doing. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/5-building-bridges/id1479303584?i=1000464455334 Website link: https://hiredthought.com/2020/02/03/5-building-bridges/ LINKS Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/c/TheKGuy Website:

Click on the link below to discover MY number 1 tip to help your affiliate business. What do you think it is? http://www.trustthelink.com/ Hey, today I'm going to be talking about should I start a blog or a Facebook Page to make money online? What are the pros and cons to both? With just a free account you can only have 5,000 friends. With a Facebook Page you can have an unlimited amount of fans. You might be thinking, oh that is great I can put out a post and everyone will see and it's going to be amazing. Thanks, to Edgerank very limited amount of people see your posts. This is the biggest drawback of using Facebook. What determines edgerank is how many people engage with your posts. This means comment, like and share. It also determines how old the post is. Lastly, there is something called affinity and this means how often your fans interacts with your posts. If nobody interacts with your posts, nobody sees it. Facebook is free and that is a positive. Let's talk about a blog and should you set one up. A big negative with starting a blog is that it takes time to set up. You have to pick domain name, hosting and then choose Wordpresss over Wix. By the way if you use Wix there is no way to switch to another company. You can't export your site. The only way to export your site, is to manually do everything and this is good to know in advance. Then comes what theme to use, which can take many hours. Then you have to set up the blog, so it's perfect right? Another negative with a blog is it takes time to get ranked by Google. The domain itself is a part on how Google ranks websites. The positive is you do own the domain and can customize it anyway you want. With Facebook they can cancel your account at anytime, with a blog you own it. Another negative that many people don't realize is your blog posts that rank high, decay over time. This means that if you don't go in and update them you will lose your rankings and traffic. You can put ads on your blog if you want. However, there really is not that much money to ads. Another positive to a blog is you can capture email address's. This can be used to promote products to earn you money. If that wasn't enough you can sale affiliate offers on your own webpage. In conclusion I feel a blog is superior to a Facebook page. Another idea is you can make money with affiliate marketing without both. Yea, Linkedin articles, Medium and Quora get high rankings from Google and all 3 websites do have lots of people on it. They are like little search engines. There is a way promote affiliate offers without facebook or owning a website. I hope you got some value from this video or podcast on should I start a blog or a Facebook page, if you did then please hit the thumbs up button. Which method do you prefer? Lastly, I've been doing affiliate marketing for many years. If you want to discover my number 1 tip that can grow your affiliate business, check out my website at http://www.trustthelink.com/, bye for now.

Una vez que has creado una campaña de base, no se puede dejarla descuidada, pues está creciendo y, sobre todo, aprendiendo. Y es que para conseguir mejores resultados, es fundamental que optimices tus campañas de publicidad en Facebook. ¡Escucha este episodio y toma nota de las diferentes tácticas para conseguirlo! RECURSOS: ➡ Cómo configurar tus campañas de Facebook Ads para convertir más ➡ Guía práctica de Facebook Pixel ➡ Cómo funciona el algoritmo EdgeRank de Facebook MÁS INFO: Este es el podcast de Convierte Más con Vilma Nuñez. Cada día te esperamos con un nuevo episodio lleno de ideas y tips de marketing que harán crecer tu negocio. Para más información, puedes consultar estos enlaces: ➡ Sitio web ➡ Cursos ➡ Plantillas y recursos ¡SÍGUENOS! ➡ Instagram: @Conviertemas + @Vilmanunez ➡ Facebook: Convierte Más + Vilma Nuñez ―――――――――――――――――――――――――――――――― Y no olvides suscribirte y valorar nuestro podcast ★★★★★ ――――――――――――――――――――――――――――――――

En el podcast de hoy hablaremos de Facebook y su EdgeRank. Qué es y como podemos usarlo para mejorar nuestra visibilidad en esta red social. ¡Comenzamos!

Otro día de miércoles… jajajaja, pero está lluvioso, fresco, perfecto para hacer cucharita mientras escuchan el podcast. En este episodio les contamos de que depende lo que ven y como nos ven en Facebook… como no podía ser de otra manera, es un algoritmo, el EdgeRank. Esta nota que nos pone el Tío Mark, depende […] La entrada 073. ¿Qué ves? ¿Qué ves cuando me ves…? Facebook EdgeRank – Marketing Tursini! se publicó primero en Tursini Media.

Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your audience engage with your brand, and finding the best tools to use. Find Out More About Bond Here: The Ad Strategist @TheAdStrategist on Twitter @theadstrategist on Instagram @bondtourage on Instagram @theadstrategist on Facebook In This Episode: [01:32] - We start out with the topic of strategy. Bond digs into tactics and strategy as they relate to Facebook, and emphasizes the importance of prioritizing strategy over tactics. She and Stephan then joke about clickbait strategies. [03:55] - In discussing the strategic processes she puts her clients through, Bond invites listeners to picture a funnel that’s broken into three pieces. She offers examples for how to interact with customers in the different phases represented by the three funnel pieces. [06:48] - What are some of the things that Bond would do for someone who is putting the cart before the horse by trying to make the sale before helping customers feel connected to their brand? [09:47] - Bond recommends going as deep as possible into the funnel first to make sure your business can sustain Facebook ads. [11:38] - Stephan offers himself and his online course as an example to illuminate the points that Bond has been making. She then offers him a tactical way to figure out the answers to his questions. [17:20] - What would be an example of an objection somebody would have, and how would Bond preempt it? [21:07] - Bond discusses bringing a powerful video into ad format so that people see it at the right time in the process. [23:22] - Stephan makes an important clarification about Facebook Live, and why it’s so important to do it from your business page. Bond then elaborates on this point. [25:21] - Bond discusses the terms “retargeting” and “remarketing,” which she uses interchangeably. She then defines the concept. [27:42] - How long does the Facebook Pixel last on your website? [29:02] - Bond returns to the topic of using Facebook Messenger to talk to potential customers. [31:14] - Stephan discusses the power of open-ended questions, which you can use anywhere (not just on Facebook). [33:12] - We hear about Bond’s use of ManyChat, which she explains isn’t as robust as it could be. She then brings us back to the three steps of connect, commit, and close. [36:28] - Is Bond using people’s names in voice messages to make clear that it isn’t recorded? She answers, then discusses the system she’s using on the backend. [40:07] - Bond is at the point where she is going to be incorporating webinars into her process. She then gives a quick and persuasive pitch for the system that she’s launching very soon. She also discloses the price and explains that you can find the system at theadstrategist.com/stradegy to buy the system once it launches. [43:24] - What is Bond’s favorite ad format for each of the three steps (connect, commit, and close)? [47:21] - Bond shares her thoughts on whether listeners should be using Facebook Ads Manager or Facebook Power Editor [49:06] - We learn about EdgeRank and Bond’s thoughts on it. She also explores why it can be more economical to keep people inside the Facebook ecosystem than drive people to your own website. [53:20] - Stephan discusses some ways to manufacture or incentivize engagement behavior. Bond then points out that Facebook is penalizing engagement baiting, and Stephan offers some suggestions to get around that. [56:43] - Bond talks about the disclosures, disclaimers, and so on that you need to include on your landing page. [58:28] - What would be Bond’s ninja best tip that she hasn’t already talked about in this episode? [61:15] - Bond lists some places where listeners can find her online Links and Resources: The Ad Strategist @TheAdStrategist on Twitter @theadstrategist on Instagram @bondtourage on Instagram @theadstrategist on Facebook Marketing funnels The Art of War by Sun Tzu Tony Robbins Facebook Live Facebook Pixel Dean Jackson Kent Littlejohn ManyChat Infusionsoft Ontraport Active Campaign The Ad Strategist’s new system Facebook Ads Manager Facebook Power Editor EdgeRank  

Bienvenido al primer episodio del Podcas La Autopista del Emprendedor. En este episodio hablaremos del Edge Rank en Facebook. Algoritmo de Facebook que tiene mucho peso y relevancia en la visualización de las publicaciones. Es super importante conocer este concepto, para evitar que tener perdida de alcance, interacción, visualización, etc. con nuestra audiencia. [powerpress] Este algoritmo nos quiere decir dos cosas, principalmente: Si tu contenido es aburrido, no lo mostraré Es más importante la calidad que la cantidad de seguidores Si tu contenido es relevante para la audiencia, perdurará aún más tiempo su visibilidad Así que tómalo muy en cuenta. Espero que te guste! Y te recordamos que tenemos un nuevo curso de Facebook Ads, dirigido especialmente a emprendedores. Accesa a nuestra plataforma de Formación online en Boz Study. Y conoce todos nuestros cursos por un sólo precio mensual. The post 1 Edge Rank en Facebook appeared first on Boz Study.

En este Episodio hablaremos sobre los concursos en Facebook. Que en la mayoría de los casos a Facebook no le gustan los concursos. Por otro lado, el propio Algoritmo de Facebook, el Edge Rank se hará cargo de cobrarte los trucos que queremos hacer para conseguir un mayor número de seguidores. Así que a escuchar el Podcast! [powerpress] Espero te haya gustado el podcast de hoy. Y te recordamos que puedes encontrar cursos para emprendedores en nuestra plataforma  online Boz Study. Por ejemplo, referentes al tema de este podcast te recomendamos checar los cursos de Facebook Ads y de Diseño en Facebook. Los cuales te serán super útiles en tu camino al emprededurismo. Pero tenemos muchos más. Así que checalos en Boz Study. The post 7 Concursos en Facebook y sus riesgos appeared first on Boz Study.

Entrevista 1: Desata tu éxito Participa en las entrevistas en directo desde https://www.borjagiron.com/youtube Entrevistas en directo a bloggers emprendedores en las que no se conoce al invitado hasta el final de la entrevista. En este caso se entrevista al blogger y emprendedor Víctor Martín de https://victormartinp.com Su libro Desata tu éxito ha sido Best Seller en todo Amazon España y puedes comprarlo en http://amzn.to/2jqtQkM Aprende más sobre el Edgerank de Facebook: https://www.ivoox.com/80-seo-para-facebook-el-edgerank-audios-mp3_rf_15564673_1.html Cómo usar el Keyword Planner: https://www.borjagiron.com/seo/keyword-planner-analisis-palabras-clave/ Isa y Juanmi de https://masymejor.com Libro recomendado: Fuera de serie. Por qué unas personas tienen éxito y otras no de Malcolm Gladwell (Outliers) http://amzn.to/2jPctKF Diseñador Sergio Sala https://sergiosa.la/ App de ondas binaurales: Brainwaves https://itunes.apple.com/es/app/brainwaves-dormir-%C3%A9xito/id450655712?mt=8 https://play.google.com/store/apps/details?id=net.luizmello.brainwaves&hl=es_419 Libro recomendado: El Alquimista de Paulo Coelho: http://amzn.to/2hzLpOL Instagram de Víctor: https://www.instagram.com/vmartinp/ Roberto Gamboa experto en Facebook Ads: https://robertogamboa.com/ Curso de regalo al comprar el libro: https://desatatuexito.com Suscríbete ahora a los cursos de https://www.triunfacontublog.com para crear un blog de éxito y vivir de él o generar un sueldo extra cada mes. Escucha las entrevistas en directo desde https://www.youtube.com/borjagiron Patrocinadores: https://www.borjagiron.com/raidboxes Puntos importantes Raidboxes: 1. En un 80% de los casos las páginas van 4 veces más rápido que en un hosting normal. 2.Hosting especializado en WordPress, por esto todas las funciones hacen que WordPress tenga el mejor rendimiento posible. 3. Certificado SSL (https) gratis en solo clic en todas las redirecciones. 4. Staging en un clic. Que termine hacer todas las pruebas de plugin y temas sin dañar tu página que se encuentra en producción, y luego con un clic colocar todos los cambios a producción. 5. Backups automáticos todos los días y manuales al alcance de un clic, ahorra tener un puglin para esto. 6. Instalación de WordPress es 5 segundos. 7. Descuento del 33% en uno de nuestros planes FULLY MANAGED (Actualizaciones automáticas de plugin y temas, importante para los Bloggeers) o STARTER 8. Actualizaciones automáticas de plugin y temas ahorrando mucho tiempo de trabajo. 9. PHP 7. Curso crear podcast: https://www.triunfacontublog.com/curso/crear-podcast/ Deja una audionota y promociona tu podcast en contactar. Deja tu audio nota en https://www.borjagiron.com/contactar Sobre Triunfa con tu blog: En el podcast "Triunfa con tu blog" trato de darte consejos, trucos, técnicas y tips para que montes un blog de éxito sin las complicaciones que encuentras en muchos artículos. Voy directo al grano para que no pierdas tiempo. Hablaré de Marketing Online, SEO, Redes Sociales, Periscope e Internet para bloggers. Si quieres ver en vídeo todo para crear un blog de éxito paso a paso he creado la plataforma http://www.Triunfacontublog.com El podcast "Triunfa con tu blog" está creado por Borja Girón y está disponible cada domingo a las 7:00am de Madrid (España). Puedes escuchar mis otros podcasts "SEO para bloggers" y "1 minuto podcast" que también te ayudarán con tus proyectos online. Canción: Scott Holmes - Follow Your Dreams

Entrevista 1: Desata tu éxito Participa en las entrevistas en directo desde https://www.borjagiron.com/youtube Entrevistas en directo a bloggers emprendedores en las que no se conoce al invitado hasta el final de la entrevista. En este caso se entrevista al blogger y emprendedor Víctor Martín de https://victormartinp.com Su libro Desata tu éxito ha sido Best Seller en todo Amazon España y puedes comprarlo en http://amzn.to/2jqtQkM Aprende más sobre el Edgerank de Facebook: https://www.ivoox.com/80-seo-para-facebook-el-edgerank-audios-mp3_rf_15564673_1.html Cómo usar el Keyword Planner: https://www.borjagiron.com/seo/keyword-planner-analisis-palabras-clave/ Isa y Juanmi de https://masymejor.com Libro recomendado: Fuera de serie. Por qué unas personas tienen éxito y otras no de Malcolm Gladwell (Outliers) http://amzn.to/2jPctKF Diseñador Sergio Sala https://sergiosa.la/ App de ondas binaurales: Brainwaves https://itunes.apple.com/es/app/brainwaves-dormir-%C3%A9xito/id450655712?mt=8 https://play.google.com/store/apps/details?id=net.luizmello.brainwaves&hl=es_419 Libro recomendado: El Alquimista de Paulo Coelho: http://amzn.to/2hzLpOL Instagram de Víctor: https://www.instagram.com/vmartinp/ Roberto Gamboa experto en Facebook Ads: https://robertogamboa.com/ Curso de regalo al comprar el libro: https://desatatuexito.com Suscríbete ahora a los cursos de https://www.triunfacontublog.com para crear un blog de éxito y vivir de él o generar un sueldo extra cada mes. Escucha las entrevistas en directo desde https://www.youtube.com/borjagiron Patrocinadores: https://www.borjagiron.com/raidboxes Puntos importantes Raidboxes: 1. En un 80% de los casos las páginas van 4 veces más rápido que en un hosting normal. 2.Hosting especializado en WordPress, por esto todas las funciones hacen que WordPress tenga el mejor rendimiento posible. 3. Certificado SSL (https) gratis en solo clic en todas las redirecciones. 4. Staging en un clic. Que termine hacer todas las pruebas de plugin y temas sin dañar tu página que se encuentra en producción, y luego con un clic colocar todos los cambios a producción. 5. Backups automáticos todos los días y manuales al alcance de un clic, ahorra tener un puglin para esto. 6. Instalación de WordPress es 5 segundos. 7. Descuento del 33% en uno de nuestros planes FULLY MANAGED (Actualizaciones automáticas de plugin y temas, importante para los Bloggeers) o STARTER 8. Actualizaciones automáticas de plugin y temas ahorrando mucho tiempo de trabajo. 9. PHP 7. Curso crear podcast: https://www.triunfacontublog.com/curso/crear-podcast/ Deja una audionota y promociona tu podcast en contactar. Deja tu audio nota en https://www.borjagiron.com/contactar Sobre Triunfa con tu blog: En el podcast "Triunfa con tu blog" trato de darte consejos, trucos, técnicas y tips para que montes un blog de éxito sin las complicaciones que encuentras en muchos artículos. Voy directo al grano para que no pierdas tiempo. Hablaré de Marketing Online, SEO, Redes Sociales, Periscope e Internet para bloggers. Si quieres ver en vídeo todo para crear un blog de éxito paso a paso he creado la plataforma http://www.Triunfacontublog.com El podcast "Triunfa con tu blog" está creado por Borja Girón y está disponible cada domingo a las 7:00am de Madrid (España). Puedes escuchar mis otros podcasts "SEO para bloggers" y "1 minuto podcast" que también te ayudarán con tus proyectos online. Canción: Scott Holmes - Follow Your Dreams

Entrevista 1: Desata tu éxito Participa en las entrevistas en directo desde https://www.borjagiron.com/youtube Entrevistas en directo a bloggers emprendedores en las que no se conoce al invitado hasta el final de la entrevista. En este caso se entrevista al blogger y emprendedor Víctor Martín de https://victormartinp.com Su libro Desata tu éxito ha sido Best Seller en todo Amazon España y puedes comprarlo en http://amzn.to/2jqtQkM Aprende más sobre el Edgerank de Facebook: https://www.ivoox.com/80-seo-para-facebook-el-edgerank-audios-mp3_rf_15564673_1.html Cómo usar el Keyword Planner: https://www.borjagiron.com/seo/keyword-planner-analisis-palabras-clave/ Isa y Juanmi de https://masymejor.com Libro recomendado: Fuera de serie. Por qué unas personas tienen éxito y otras no de Malcolm Gladwell (Outliers) http://amzn.to/2jPctKF Diseñador Sergio Sala https://sergiosa.la/ App de ondas binaurales: Brainwaves https://itunes.apple.com/es/app/brainwaves-dormir-%C3%A9xito/id450655712?mt=8 https://play.google.com/store/apps/details?id=net.luizmello.brainwaves&hl=es_419 Libro recomendado: El Alquimista de Paulo Coelho: http://amzn.to/2hzLpOL Instagram de Víctor: https://www.instagram.com/vmartinp/ Roberto Gamboa experto en Facebook Ads: https://robertogamboa.com/ Curso de regalo al comprar el libro: https://desatatuexito.com Suscríbete ahora a los cursos de https://www.triunfacontublog.com para crear un blog de éxito y vivir de él o generar un sueldo extra cada mes. Escucha las entrevistas en directo desde https://www.youtube.com/borjagiron Patrocinadores: https://www.borjagiron.com/raidboxes Puntos importantes Raidboxes: 1. En un 80% de los casos las páginas van 4 veces más rápido que en un hosting normal. 2.Hosting especializado en WordPress, por esto todas las funciones hacen que WordPress tenga el mejor rendimiento posible. 3. Certificado SSL (https) gratis en solo clic en todas las redirecciones. 4. Staging en un clic. Que termine hacer todas las pruebas de plugin y temas sin dañar tu página que se encuentra en producción, y luego con un clic colocar todos los cambios a producción. 5. Backups automáticos todos los días y manuales al alcance de un clic, ahorra tener un puglin para esto. 6. Instalación de WordPress es 5 segundos. 7. Descuento del 33% en uno de nuestros planes FULLY MANAGED (Actualizaciones automáticas de plugin y temas, importante para los Bloggeers) o STARTER 8. Actualizaciones automáticas de plugin y temas ahorrando mucho tiempo de trabajo. 9. PHP 7. Curso crear podcast: https://www.triunfacontublog.com/curso/crear-podcast/ Deja una audionota y promociona tu podcast en contactar. Deja tu audio nota en https://www.borjagiron.com/contactar Sobre Triunfa con tu blog: En el podcast "Triunfa con tu blog" trato de darte consejos, trucos, técnicas y tips para que montes un blog de éxito sin las complicaciones que encuentras en muchos artículos. Voy directo al grano para que no pierdas tiempo. Hablaré de Marketing Online, SEO, Redes Sociales, Periscope e Internet para bloggers. Si quieres ver en vídeo todo para crear un blog de éxito paso a paso he creado la plataforma http://www.Triunfacontublog.com El podcast "Triunfa con tu blog" está creado por Borja Girón y está disponible cada domingo a las 7:00am de Madrid (España). Puedes escuchar mis otros podcasts "SEO para bloggers" y "1 minuto podcast" que también te ayudarán con tus proyectos online. Canción: Scott Holmes - Follow Your Dreams

SEO para Facebook. El Edgerank - En Facebook está el Edgerank (Pagerank de Facebook) Un valor determinado por varios factores que decide si sales en el muro de Facebook de los seguidores. Posición de publicaciones entre tus seguidores - Facebook Live tiene prioridad - Frecuencia de publicación - Interacciones de las publicaciones y usuario que publica. En base a las anteriores y en base a la nueva. 1 Compartidas, 2 comentarios, 3 me gusta, 4 clicks de las publicaciones. También uso de mensajes privados - Depende también de las interacciones anteriores para cada persona - Se muestra durante las próximas 2 o 3h. Si alguien entra después no lo verá ya que no será nuevo - Facebook sabe si es automático o manual - Los primero minutos son cruciales - Si es público el contenido se puede indexar en Google - Fotos bebes y animales. Temas sociales de ayuda. Fomenta la participación con preguntas rápidas. Qué nombre le pongo a mi web o a mi mascota. - Más interacciones en vídeo en directo, luego vídeo, luego imagenes, luego texto. Siempre relacionado y segmentado. - Edge (vídeo directo, vídeo,foto, texto), Afinidad, peso, tiempo - Interacciones con suscripción, registro o compra también tienen un poco más de peso - Los cambios se notan en 1 mes de trabajo Cómo dejar una reseña: http://www.borjagiron.com/internet/como-escribir-resena-en-itunes-para-un-podcast-en-4-pasos/ Recursos recomendados: MIS CURSOS https://www.triunfacontublog.com MIS LIBROS http://www.borjagiron.com/libros MAILRELAY Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales y esta cuenta ofrece una capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en http://www.borjagiron.com/mailrelay y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal. Blog normal: Hasta 3.000 suscriptores (15.000 si nos sigues en Twitter y Facebook y Google+) Hasta 15.000 emails cada mes ¡75.000 si nos pides el aumento por seguirnos en Twitter, Facebook y Google+! XOVI Herramienta de SEO muy completa. Podemos ver fácilmente los enlaces Links > Backlinks donde está la información general, links ganados, anchor texts, la calidad de estos... http://www.xovi.com/borja para conseguir un 30% de descuento durante 6 meses y 14 días de prueba gratis. WEBEMPRESA Hosting especializado en WordPress. De los más seguros del mercado. Servicio Gratuito de optimización de imágenes, Caché a nivel Servidor, PHP 7. Todo más rápido. Servicio soporte técnico 24h. Ofrecemos certificados SSL gratuitos en todos los planes de hosting. Valoración número 1000 del año 2016. https://www.webempresa.com/borja – 20% de dto. Sobre el podcast El podcast “SEO para bloggers” se emite lunes y viernes a las 7:00 del medio día (hora española). Canción: Scott Holmes – Inspiring Corporate

Many Martial Arts Gym owners use a personal Facebook profile for their marketing. But what are the consequences of doing this? IN THIS EPISODE YOU WILL LEARN: Costly consequences of having a profile for your martial arts business The awkward Facebook friend request What is Edgerank and how it controls who sees your post Why […] The post 10 – Should You Use A Facebook Profile Or Page (Or Both) For Marketing Your Martial Arts Gym? appeared first on Martial Arts Marketing For Martial Arts Business | Martial Arts Media™.

Today we’re talking algorithms. Instagram and Twitter—it’s been a hot topic as of late and a major part of being a content creator. Algorithms are the hidden formula that determines our own experiences on social media channels. Algorithmic changes aren’t anything new. I believe it’s time to welcome the days of more personalized content right at our fingertips. And as a publisher, it challenges us to post the very best content we can to ensure it gets lots of engagement. To me, this is a win-win.

On today’s show, we’re shaking things up a bit. Rather than grilling a guest with questions, we are the ones in the hot seat! Can we take the heat?! You'll have to listen to find out :) We're chatting with Maggie Frank-Hsu, a content marketing and social media consultant. Maggie and Beth Anne met at Social Media Marketing Day in San Diego, and they bonded over a mutual love for social media along with agreeing that, "hey, this motherhood thing is really hard!" They've been grabbing coffee and chatting all things business ever since.  Since Maggie really knows her stuff when it comes to social media, we decided to be a little bit vulnerable today. We gave Maggie complete reign to tear us apart when it comes to our Facebook strategy. "Throw us the book!" we told Maggie, and she kindly obliged. (In all honesty, Maggie is super sweet! We knew we were in good hands!) On The Podcast 02:00 - Facebook Growth to Over 200K03:24 - Without a Goal, What's the Point?05:10 - More Than A Like07:34 - 3 Questions to Ask for Perfect Posts11:40 - Avoid That Tempting Cute Kitten!14:57 - One and Done!17:58 - A Brilliant Visual for the Perfect Post!22:55 - How to Create an Insane Amount of Content in a Tiny Amount of Time25:05 - Our Secret Weapon29:50 - An Important Reminder about Facebook Ads31:35 - Put Yourself in  Their Shoes34:12 - How Often Should you Post?41:11 - How to Ride a Trend while Maintaining your Brand Press Play on the Podcast Player Below to Learn Brilliant Facebook Strategy from Maggie! Facebook Growth to Over 200K Maggie lives in San Diego with her husband and 15-month-old son. Originally from the East Coast, she has spent the better part of her professional career working in NYC and Charlotte, North Carolina. Trained as a journalist, Maggie took a job at a startup and eventually found herself working in marketing. Maggie took the position of Social Media Manager with a nonprofit called Understood.org. There, she was heavily involved in strategy building leading up to the organization's launch. During her time in that role she was able to garner wide visibility for that group’s Facebook page and grow it to over 200,000 engaged fans. Maggie now works as an independent consultant for small business owners - helping them connect with their ideal customers and reach their goals when it comes to social media. Without a Goal, What's the Point? While this episode focuses exclusively on our Brilliant Business Moms Facebook page, much of what Maggie will discuss can apply to many different social media channels. (Just bear in mind the unique nuances of each as you implement these tips yourself.) Before we dig in, Maggie wants us to remember that there's a clear distinction between what we do on social media with our personal accounts and how we use it for business. Often, new business owners forget this or get confused. But there are clear differences that we should keep in mind. Personal Use of Social Media Is about maintaining a certain persona We're presenting a certain version of ourselves to the world. We collect and curate any and all content that we deem interesting enough to share. Business Use of Social Media Social media use should be directly tied to business goals Social media use is about revenue generation We generate revenue with social media by first getting more potential customers interested in our product or service. We should have specific measurable goals such as clicks through to our website or email subscriber growth. More Than A Like Currently, our Brilliant Business Moms Facebook page has 4500 likes. (Yay! Thank you for being awesome fans!) Likes are often the first metric people look to when determining the success of a Facebook page. But Maggie says number of likes don’t actually tell much of the story. Some people may ‘like’ your page once, but promptly forget about you. And with Facebook’s algorithm, we know that the vast majority of your fans won’t see your content. Others may like your page, but never engage with your content. That’s why Maggie says engagement metrics are far more telling. To encourage those of us with smaller numbers, a page with not many ‘likes’ could still have tons of engagement! 3 Questions to Ask for Perfect Posts A great strength of the BBM Facebook page is that it isn’t salesy. If you’re only using Facebook to push product, you may want to rethink your strategy. Imagine how those sales-heavy type posts are perceived by your audience. People are usually scrolling through their newsfeed in quick bursts of time, like waiting in line at Starbucks. Under these conditions, users are looking for content that catches their eye quickly and will pique their interest to read later. They don’t want a virtual megaphone in their face. Your purpose behind sharing content on Facebook shouldn’t simply be to “get people to see your page.” Instead, craft every post you share on Facebook with a specific end goal in mind. Maggie shares tips for developing the type of posts your audience will like: Ask your customers what types of posts they enjoy. What pages do your customers follow? What do they like about those pages? What are some interests from your ideal client? Avoid That Tempting Cute Kitten! It is tempting to post content solely to get a response from your audience. (Gosh, we love those likes and comments!) But while posts should resonate with your audience, they must be related to your business too. It's difficult to draw in your ideal customer if your posts are all over the place. Pictures of cute kittens are often popular on personal newsfeeds, but that doesn’t mean you should necessarily share a photo of your cat Whiskers on your business page. One unique way to bridge this gap is to try out interactive Facebook posts on your business page. Maggie liked this post Sarah shared recently. This post drew in our audience and created a space for conversation and connection. Because our brand is partially driven by personality (we want our audience to get to know each other) this post did really well. The bottom line is to be organic with personal-type posts and not abuse them for the sake of a like. One and Done! Most business owners simply want to run their businesses, not engage in social media marketing. Brilliant Business Moms is a unique hybrid because part of our business is sharing social media marketing tips! However, as more solopreneurs enter the marketplace, social media marketing is going to have to be a part of their business model. If you’re intimidated about carving out time for Facebook in your packed schedule, Maggie suggests creating a posting calendar and scheduling out posts. You can do this in one block of time using services like Buffer and Tailwind, or simply using Facebook Pages’ built-in scheduler. The key is to be consistent, and following a calendar is a great way to ensure consistency! I just love how strategic and thoughtful Maggie is with social media. Be sure to grab her Guide - 3 Tips for Using Social Media to Find Customers. A Brilliant Visual for the Perfect Post! Maggie created a Venn diagram visual to help business owners identify the type of Facebook posts (really, any content!) they should be creating. Circle A includes ‘Problems Your Ideal Client is Googling’ and Circle B includes ‘What You Feel Like You Could Write About Forever’. In our case, Circle A would be topics we often see in our Facebook group: How to balance staying home with kids and getting work done. How to grow a business with limited time. Circle B would be topics like: How to use social media to build your business. The ins and outs of small business taxes. What’s the intersection of these two? Our favorite mamaprenuers are interested in getting the most out of their time, and we’re interested in helping them build their business! That means we should be writing content like: How to use Pinterest in the most time saving way to build your business. Organizing your business finances in 5 minutes a day Maggie noticed the recent share of our Tailwind affiliate link on Facebook as a teachable moment. Rather than simply sharing the link, as we did, Maggie suggested we could have written a blog post entitled ‘How Tailwind Saves You Time And Gets You More Customers’. That title would have been highly specific about the benefits of Tailwind to our audience, and probably would have gotten that Facebook post more engagement. How to Create an Insane Amount of Content in a Tiny Amount of Time The great thing about Circle B ‘What You Feel Like You Could Write About Forever’ is that it will be very easy for you to create a lot of content in a concentrated amount of time. Plan For Creating an Insane Amount of Content in a Tiny Amount of Time: Think of as many blog or video titles as you can. (Maggie says shoot for 30.) Choose about 10 or so and schedule out when you want to publish that content. (You could use the Editorial Calendar in our Brilliant Business Planner!) Write an outline for each of the 10 topics. When you have a free afternoon, start typing! If video is more your speed, it only takes a moment to pick a place with good light in your house and set up your smart phone camera. Once your content is ready to go, prep and schedule the posts to go live according to your calendar. Pat yourself on the back, way to go mama! Our Secret Weapon Thanks to this podcast, we already have weekly content creation built into our schedule. How would content sharing look if we were to apply Maggie’s strategies? Maggie mentioned this Facebook post from December 29th sharing our interview with Danielle Arran. This particular post was a straightforward share of our content. Nothing super complex. What if we were to use Maggie’s Venn diagram? How would that look? Actually, in a January 6th post we unknowingly did what Maggie described! Same principle, we shared this blog post from our Blab with Crystal Paine, but with a twist. Victoria asked a question that fell into Circle A, “As a working mom, did you ever struggle with feeling less-than professional?” And we, through Crystal, were able to provide the answer. And, as it turns out, we did see much more interaction from that post ‘How To Balance A Business & A Baby...Without Going Insane!’ If we were to repeat this process every time we shared a podcast episode, we would not only likely have more fun creating content, but we would probably see more engagement. So, how could we rephrase Danielle Arran’s episode? Like this: “You Asked How To Grow Your Email List, and Danielle Arran Has The Answer!” Maggie’s advice is that there is power in explicitly stating a problem and how you intend to solve it. Another great tip Maggie had is to pull quotes from our podcast conversation to create even more posts and shareable graphics. Great idea! We need to get on that one... An Important Reminder About Facebook Ads These strategies sound great, right? While the tips Maggie shared are excellent best practices to optimize your Facebook page, they aren’t the end of the story. Facebook isn’t really free. The social media network clearly favors those who are willing to invest in advertising. But, for a paid ad to be successful, Maggie still reminds us that you should clearly know what you want to get out of your post. If we were to write a blog post about Tailwind saving time, as Maggie suggested, we could put money into advertising with specific target goals. Maybe we want to target previous visitors to our site or women ages 25-35 with children. Facebook ads can be great, but only if you have a very specific business goal in mind. Put Yourself in Their Shoes Maggie brought up a great point when it comes to sharing on Facebook. As a business, we often share while we're on our business page. We're seeing all of our past posts, and clearly, we intimately familiar with what Brilliant Business Moms is all about. But that's not how a Fan of our page sees things. We have to put ourselves in the shoes of the woman holding her phone, waiting in line at Starbucks. (Venti half-caff caramel macchiato, please!) If a fan likes your page months ago, but has never interacted with you, chances are they don’t remember the details about your brand. For that reason, Facebook posts should be self-contained. You want each post to carry a bit of your personality, to be distinctively marked by who you are. Profile and cover photos should clearly include your product or service. Since you don’t have control over who is seeing your posts, you have to pretend as if it’s everyone’s first time being acquainted with your brand. How Often Should you Post? For a business our size, we wanted to know how often we should be posting to our Facebook page. Once a day? Twice a day? Maggie surprised us a bit and doesn’t buy any advice that says you should post a specific number of times a day. She figures that we actually don’t know a whole lot about Edgerank, Facebook’s algorithm that determines who sees what content and when. If we were to be posting multiple times a day, even our most loyal fans may not even notice. (Maggie cited this article from Slate.com by technology writer Will Oremus.) Maggie suggests simply experimenting to find the perfect posting schedule for your business. Try out a souped up posting schedule for a few weeks, then evaluate: Is that posting high frequency worth the effort? Are you seeing measurable results? (More or less interactions?) You have to decide if the increased time is worth it. Ultimately, consistency is key. If you’re just getting the hang of Facebook, choose a posting frequency that you can certainly manage and go from there. How to Jump on a Trend while Maintaining Your Brand Maggie used the example from her Understood.org days. Back when the Black vs. Blue Dress controversy went viral, the editorial team at Understood.org wrote a blog post about percecptions of people with learning and attention issues tangentially related to the viral phenomonen. In the Facebook post sharing that blog, Maggie made sure that the post presented Understood.org’s vision and purpose. That particular post did very well because it caught onto an idea, albeit a momentary one, its audience was interested in (the Blue/Black dress) and intersected it with the core vision of Understood.org. Maggie recommends using and referencing hot trends, but only you can tie it back to the core of your business. Don't forget to grab Maggie's Guide: 3 Tips for Using Social Media to Find Customers Stay in Touch with Maggie! Site: MaggieFrankHsu.com Pinterest: Maggie Frank-HsuTwitter: Maggie_FHLinkedIn: margaretmaggiefrank

www.socup.org | How to market on Facebook can be a daunting task and that is assuming you even know why you should be using Facebook to reach people? Andrew Kazakoff introduces listeners to some basic need-to-know terms using practical examples that reveal the inner workings of Facebook's algorithms. info@socup.org

Hoy respondemos a las preguntas y propuestas de la audiencia sobre Bing, Edgerank, WordPress, dominios, cookies, inbound marketing, y más.

We take another look at algorithms. Tim Hwang explains how Uber’s algorithms generate phantom cars and marketplace mirages. And we revisit our conversation with Christian Sandvig who, last year asked Facebook users to explain how they imagine the Edgerank algorithm works (this is the algorithm that powers Facebook’s news feed). Sandvig discovered that most of his subjects had no idea there even was an algorithm at work. Plus  James Essinger and Suw Charman-Anderson, tell us about Ada Lovelace, the woman who wrote the first computer program (or as James puts it – Algorithm)  in 1843.

Bienvenido al Programa nº10 de la 2ª Temporada de Misterios del Social Media Podcast. Esta noche hablaremos de Marketing de Contenidos; de Planes de negocio para emprendedores; de Derechos y privacidad en Internet; de Apps y Redes Sociales; de Celebrities 2.0 y tendremos como invitada a Patricia Salgado que nos explicará ¿Qué es la Netnografía? y cómo aplicarla a las redes sociales… en fin, no te lo puedes perder. Y todo ello con unos contertulios de excepción. Esta noche hablamos de… 01:38 ¿Que es la Netnografía? Cómo aplicarla a las redes sociales Entrevista con PATRICIA SALGADO @patsapel 10:07 ¿Que es el Edgerank y como podemos optimizarlo? con LAURA MATEO @laurymat 18:54 Derechos y obligaciones en Internet. ¿Que es la LOPD? con ESTHER BOTELLA @estherbotella 26:37 ¿Que es un Plan de Marketing Online? con PAU LLAMBÍ @LlambPau 42:43 Moda, Tendencias y Celebrities 2.0 con PATO GIACOMINO @patogiacomino

Hoy veremos como algunas automatizaciones pueden afectar negativamente tu posicionamiento, Edgerank y experiencia del usuario.

Hoy veremos un caso de éxito de mejora de Facebook Edgerank. Como pasar de un alcance de 150 personas a uno de más de 40.000, en poco más de un mes.

Un programa de lo más variado para hoy: Monetizar un blog, dropshipping, plugins de portfolios, más Edgerank y precios por país en WooCommerce.

I talked with Charles Fitzgerald about his Shopify store, The Kewl Shop, and came away with loads of actionable insight. Started in late 2012, The Kewl Shop have quickly grown to become one of the top 150K web sites in the world. Founded by Charles, their focus has narrowed into the supply of top quality bandage dresses, shoes and leggings– areas of immense competition in the online world. So how do they stay ahead of their competition in an a fiercely competitive niche? Listen and find out. :) And, as always, if you'd like more free actionable advice, sign up for our Free 5-Day Crash Course on Conversion Rate Optimization. PS: Be sure to subscribe to the podcast via iTunes and write a review. iTunes is all about reviews! Transcript Kurt: Hey, welcome to the fourth episode of the unofficial Shopify podcast. I'm your host Kurt Elster and joining me today is Charles Fitz from the Kewl Shop. Charles, where are you at right now? Charles: I'm in Bangkok, Kurt. It's late at night. It's about 9:35 pm. Asia exhaustively a beautiful place to be. Kurt: How did you find yourself in Bangkok? Charles: It's a bit of a long story. My background is finance. I spent of my work and life in London, some of it in New York as well and ended up working for a big investment bank in Singapore. I've been in Asia for about four or five years now. Touched on Shopify about two years ago, in fact, as a bit of a sideline and now it's developed into a bit more of a full-time role. Kurt: That's interesting. I think a lot of people do that really. They have something that maybe it starts as a side gig or even a hobby and there's a point where they say, "Okay, I got to jump into this full-time," either for their sanity or for their income, one of the two. Charles: Probably both. Kurt: Yeah. For me it was that way anyway. You've got the Kewl Shop, and that's K-E-W-Lshop.com. Not kewlshop.com, we'll link to that in the show notes. What do you sell? Charles: We sell women's clothing, 18 to 25, 35-year old women's clothing, mainly dresses and particularly a type of dress called the bandage dress which is a form hugging dress for girls and we sell matching shoes that goes with those and a few other ranges. We started out with a pretty broad range of items but over the year or so we've whittled that down to a lot fewer. We just find it more manageable to work with a fewer amounts of product and therefore we've ended up with these dresses and with the leggings and the shoes. Kurt: That's interesting. You've backed into your niche. How did you get into that niche? Charles: I think what happened was I did a lot of reading up on this before I started. Everything you read is all about niche, find the niche, find the right one. Sometimes that's very, very difficult to do. I played around a lot. I opened the Shopify store and I put in a very, very broad range of [inaudible 00:02:46] on the store really just to understand what might happen. As I became better and better I realized how difficult it was to manage such a broad range of product and how complex it was to get the SEO working for those to get to the quality of the product on the website with such a broad range of products and simply went to the one that started selling the best. We ended up with what is three ranges of products and they all sell reasonably well now. We did waste a lot of time at the beginning with such a broad range. I guess that's the advice about going for a niche is a strong advice. I think the difficulty is finding your niche and perhaps starting off broad and whittling yourself down to something more targeted as a way to do it. Kurt: That's a great idea. It's great advice I tell to people all the time. I've got freelancers who come to me and Shopify store owners and I tell them, "Pigeonhole yourself. It's not a bad thing. It's not as though you can't revise and change and pivot." You've been around two years, you tried different niches. How did you promote the Kewl Shop? Charles: We worked backwards on this. We started the shop, we put a whole other stuff on it, we observed and not much happened. Then we thought the right thing to do would be to go and get a couple of sales and how do we generate visitors to the website. We do all the classic things like starting Facebook, Twitter, Pinterest and that slowly started building up visitors to the website but we weren't really converting that much at all. Google AdWords was the next arrow in our arsenal and we started to get more and more visitors that way, albeit a little bit expensive. When you get your first sale then suddenly you realize what's involved in getting more. That's when we started whittling down the products. Improving the product descriptions, making the sizes unique as we could possibly make it, started to identify our competitors, have a look at what they were doing, bench-marked ourselves against best practice and just moved forward on every facet that we could. It's a long tedious process but it's very, very rewarding when you start seeing the sales come through. Kurt: If you were to start over, what would be the one promotional tactic you'll start it with to get those first sales? Charles: I think what I would do is I wouldn't want to waste my time populating a Shopify store with a broad range of products. I think I would do a lot more research on my actual product, make sure that I understood it very well and when I put it on to my store make sure that it was the best possible presentation that I could give it. I think a trap that I fell into right in the beginning was sourcing product and copying the manufacturer's product description into the store. Really it doesn't get you anywhere because you're no different to many other people selling the same product. Investing in your product description and your products, making your content as unique as possible I think gives you the best outcome in whatever you do and whatever tack you want to follow from a visitor perspective. I think I would do that. I think would be a little bit more careful about the product, make sure that I understood the product very well and that I could write about it, talk about it and then present it in detailed effect and unique way on my shop. Kurt: Talk about unique and effective. I was clicking through your shop and immediately I saw it's definitely for younger women. It's nighttime stuff, it's club wear so I started shopping for my girlfriend naturally. I saw right away you had photos of Kim Kardashian and saying, "This dress was inspired by Kim Kardashian." I thought that was incredibly clever. You're borrowing someone else's brand and audience in a completely legitimate way. Charles: That's correct. I think of the things many people get scared of is linking out. One thing we've learned to do, and that's helped us a lot, is to link out to other websites. When we do the Kim Kardashian thing we're linked to Kim's official website or we'll link to other articles on Kim and often we get responses as a result of that. Clearly we haven't got one from Kim Kardashian herself. If you look at our products you'll find almost every single product has a history and a little inspiration piece against it and in that we've linked out to relevant support. For instance, if we put our own design on the website we've got a little blurb about how the dress was designed. We've got some images of the model wearing the dress. Anything to give the product complete uniqueness and to prove that you own it and it's yours and you have some authority on it. Kurt: You tell a story when you tell the inspiration about the product and I felt that was hugely powerful. It went beyond the traditional Amazon description of things where it's like here's what it's made of and here's how it fits and that's it. Charles: The issue we have in e-commerce is it can be very boring. This is the size, this is the color, this is the [inaudible 00:08:32] and this is the price. We've got to go beyond that. I think we all can go beyond that if we understand our product well and we thing a little bit more [likefully 00:08:42] how to present it. If you look at your competitors and you look at what other people are doing, if you do this from the beginning, you'll be streets and streets ahead of everyone else. Very few e-commerce sites have the sale product descriptions. Kurt: Tell me about how important is it to consider your competitors. I know a lot of my clients sometimes will get obsessed. They pick a competitor that they see as the most successful in that niche and they don't necessarily know if they are or not, but then they get really obsessed with just copying them. I tell them, "Success is more than copying and pasting what your competitors are doing." Charles: I think it's important to understand your competitors, what are they doing, perhaps what competitive advantages they've gone, but you also need to realize that they're probably just as lost as you are. They always are trying things out. No one really understands how to rank in Google. We all have broad guidelines and brief understandings. I think what you don't want to do is you don't want to end up looking like your competitor. You want to end up being unique. You want people to come to you not because you are like someone else but because you are yourself and you're unique and you're an authority in what you're selling. That's what I would concentrate on. Kurt: That's excellent advice. I'm looking at that carousel go by in your page in the background and you've got these absolutely wonderful photos. Where did they come from? Charles: They were all model images. This is a very big hurdle for many of us to cross. When we started we were using dresses that were factually copies of dresses worn by Kim Kardashian for instance. We had images of Kim on the website and we had images of our own celebrities. They weren't unique. At some point, we made the decision to have our own images. I think that was really the turning point in the shop. Being able to use our own images. When you have your own images it's very powerful and you can use them in social media. You get a whole lot of background and a whole lot beyond the scenes and that comes with those images as well because clearly you've been attending model shoots, you've been observing. You get a massive amount of information just by having your own images and of course you got something very powerful to use. Kurt: A picture is worth a thousand words. In the case of e-commerce it's also worth a huge boost in your conversion rate. Charles: It absolutely is. I remember feeling quite worried about the fact that we were going to take an image of Kim off the website and replace with an image of our own model. In fact, what it's done is it's done completely the opposite. It's been a major boost to our conversion rates and to our sales mainly because people see the shop as ours now and not someone else's. Kurt: The model and the pictures are beautiful and perfect. The model looks great in the clothes. The photo's clearly professional. What's the first step? I think this is a problem for a lot of people is they say, "No, I need pro photos." How do you go about finding a photographer and a model? How does that process work? Charles: We made a couple of mistakes. Initially, we went to an agent and we got royally ripped off. We got charged for studios, we got charged for models, we got charged for Photoshopping the images afterwards and then we just took it in to our own ends. We contacted our model ourselves. We went through her agency. We contacted the studio ourselves and we booked it all up, hired the photographer and we did it. Now we got very proficient. We're on our sixth or seventh shoot and we pump out 50, 60, 70 dresses in a day. Half the cost of the first set. I guess we all make mistakes and we will have to learn from those. Kurt: That's great advise right there. Earlier you had mentioned best practices, finding those out on your own and following those best practices, especially in regards to advertising and getting traffic to convert. What are a few of those that you found? Charles: I think you need to read a lot. In this industry you do need to be a jack of all trades. In order to understand the best practices you have to have an opinion of what there might be. When you talk SEO there's so many versions of what is good and what is bad. In the end you need to be able to decide what is right for you and what is right for the website and not necessarily believe what an SEO is going to tell you. Many of them, in fact, can get you into a lot of trouble. On these best practices I think you need to read. You need to read what makes a good conversion rate, what are some of the things that will improve your conversion rate, how to gain social followers that are unique and useful on Facebook, et cetera, and then put those things into practice. Kurt: How important do you think social media has been for your business? Charles: I think it's been mixed. We have about 30,000 followers on Facebook. When we do a post we don't get a massive amount of ... I can't think of the term right now. We don't get ... Kurt: Engagement? Charles: We don't get many views on that post. This is Facebook and their algorithm. Kurt: Right. EdgeRank, that awful thing they did to us. Charles: Absolutely. We have 30,000 followers. We do a post. If we don't boost this maybe about 1,500 people see it. Kurt: They drew everybody in with what felt like a free advertising system and they said, "Oh sorry guys. It's going to get worse overtime unless you pay for it." On our consultancy page we have 2,000 followers and we post using this wonderful tool called Edgar multiple times a day. Any one post will get 20 views out of 2,000. It's awful. Charles: It's quite hard to understand exactly what's happening on Facebook because when I look at visitors from Facebook they are actually substantial. We are getting a number of visitors to the website from Facebook, but when you look at our Facebook page it's hard to understand why that might happen, but we do. The conversion rate on Facebook visitors is not tremendously good though. I think that is an industry issue. When people come to a website from Facebook, they probably going there out of interest and they're not looking to necessarily purchase unlike Google AdWords where an individual on Google is actively looking to purchase. On Facebook I don't think they are. Kurt: I've noticed that too. The AdWords customers those are wallet-out, ready-to-buy-people. They know what they're getting when they click a product on Google versus Facebook as if you got people who are bored at work. Charles: Absolutely. I think you're right, Kurt. For AdWords our conversion rate is almost three or four times what it is on Facebook. That's the assessment is exactly what you were saying. Kurt: AdWords is expensive but it is a great way especially if you really focus it down to drive traffic that converts well. Shopify gives everybody 100 bucks to try it. I tell everyone with a new store trying AdWords. Where do you source your product from? Do you have it manufactured? Charles: Yeah. We have it manufactured. We have a few factories in China that make the product for us then we will hold it there. We have a warehouse in Texas as well and we will ship some of it over to Texas. We carry a huge amount of stuff just because it's a lot easier. One of the things we haven't touched on is customer service. What we do try and do is ship an order within three to four days of getting it. Therefore, we do carry a little bit of stump to ensure that we can do that. We find that has a massive impact on customer retention and then coming back just being able to get them their product very, very quickly and in the best possible quality that we can get them. That's why we carry some stock. We have it all manufactured in China and we ship it over to our warehouse in Texas and then to our customers in the US. Kurt: Do you use a drop shipping service to handle that?w Charles: We did at the beginning but we now have a DHL agent and we have an office in China as well. We've got people on the floor over that who access all the factory, pull out the stock that we're looking for, check it for quality, put our labels in it for instance and then we send it off. Everything that goes to the customer is packaged up and checked before it goes. Drop ship is useful. We started off drop shipping but very difficult to control quality and the customer service aspect of things. I do like drop shipping and I think it definitely does have a place, but it's very hard to scale up offer a drop shipping base. Ultimately, you have to invest in your own product. Have them in your warehouse, check them and send them off yourself like having your own images, I guess. Kurt: That's true. The more control you have over it obviously that's always going to boost your own confidence in the process and you have so much control over that process you can really fine tune it. That's interesting. Most people they're shipping the stuff out of their basement themselves and then they go to drop shipping. It sounds like you went the other way around. You went from drop shipping to running your own warehouse. Charles: I think it depends what your definition of drop shipping is. If you're using someone else's product and you're drop shipping that then that is a very difficult business to scale up. Ultimately, if you're manufacturing your own you can give to a shipper or you can give to a fulfillment facilitator and ask them to ship it for you. I'm not really sure, Kurt. Kurt: That's okay. Charles: I think being able to hold and fill your stock is important and sent that out to customers here. Kurt: You ship internationally, worldwide shipping. Does that add any complexity or create any problems for you? Charles: What you can do is you can make it look good on your website. We've got free shipping worldwide all over our website and we do ship internationally. The reality is that we only market into the US and Canada so 95% of what we do is into the US therefore we can price and anticipate most of our packaging going off there. We do get the odd orders to the UK or Australia or even into Africa and that's fine. We can cater for those and we can manage that, but we do know that 95% of our stuff is going to go into the US. Kurt: Essentially, you give people the option to ship it worldwide but you intentionally market to really North America to control that shipping cost. You've been playing around that. Charles: Yes. Everything is priced into the US. If you're a customer sitting in the US and you buy dress of us, you're getting a properly priced dress. In you're in Australia or if in you're Singapore and you're buying a dress of us, you might be getting a slightly more expensive dress because it's cheaper for us to ship to Singapore out of our China offices than it might be to the US. You need to make a decision. If you're going to offer it worldwide free shipping you need to understand how the mass is going to work there and where you're going to focus those cost because you can't offer it and price for your worst possible delivery because then you're going to out-price the consumers you want to go after. It's just a strategic decision really what you offer on your website and I think free shipping is very powerful. Kurt: Yeah for sure. I've seen just offering free shipping, ideally if you can offer free shipping in everything that really eliminates a barrier to entry that people have. If you say free shipping on orders over X amount I think is the bare minimum. Everybody has to have that now. Charles: I agree with that. Kurt: I noticed you've got this live chat tool, this customer's bar tool on the website. I've had a lot of people ask me, they say, "Should I do that? Is it worthwhile?" Talk to me about that. Do you think that helps conversions? Do you think it's valuable? Charles: I think it's a massive boost to conversions. We've done some analysis around how many people that we engage on live chat actually converts and it's around about 80%. If someone engages with us we convert them with those individuals about 80% of the time. We've taken it one step further. We've put some triggers on to the live chat now. The customers on the side for longer than three minutes then they get an automatic message from us saying, "Hi. It's Helen, your customer service. Anything we can help you with?" We look to engage them. We know once we've engaged them we have a very high conversion rates with those individuals. We've taken it one step further. We're not waiting for them to contact us. We're actually out reaching to them and trying to engage in conversation with the visitors on the side. I think that's probably what would happen if you were in a live store. If you were browsing a physical store a shop assistant might walk over to you and say, "Can I help?" That's really what we're doing. Kurt: I have one final question for you. What do you wish you knew when you started? One thing. If you could go back and tell yourself one thing, what would it be? Charles: I think I would focus more on getting free visitors. I think the real power in what we do is the organic visitors that we get. It's very difficult to run a business of AdWords or of paid visitors. You need to get these free visitors to your site and you need to get a lot of that. I would have started focusing on that a lot sooner than I have with the shop. I spend a lot of time talking about the product descriptions, making them unique. We've only started doing that about three or four months ago and simply making those changes on-site has boosted our organic and free visitors. That's the key to all of e-commerce is to get the free visitors. Kurt: You're absolutely right. The organic traffic is the holy grail of e-commerce traffic. It sounds like the success, the bare minimum to get that organic traffic is having professional, well, unique, compelling, professionally copy written product descriptions and professional photos to go along with it to really own the product. Charles: I think that's right. If you're presenting an on-site experience and is unique and authorative and that is yours, then one's going to follow all the links and all the interest from outside that you're going to need as well to boost those rankings. This stuff is in your control. It's how you present the website. Therefore, you need to pull out all stomps to present something that is unique and exciting and user-friendly and people want to come back to all the time. Hopefully, off the back of that and maybe with a little pushing you can start encouraging links into your website. The combination of those two will boost your rankings and get you your organic visitors. Kurt: Absolutely true. Thank you Charles. This has been easily one of the most valuable podcast interviews we've done. If people can connect the dots in the tips you've given them then they'll really be able to move the needle on the revenue. Charles: Well, thank you very much for the opportunity Kurt. I appreciate it. Kurt: Thank you for joining us.

When I was in Beijing last summer I dropped by the Microsoft research campus to talk with  Dr. Yu Zheng. He studies the air pollution in his city, and the noise pollution in mine. Using algorithms he is able to predict what kinds of noises New Yorkers are most likely to hear in their neighborhoods, take a look at his Citynoise map. His algorithms could one day help city planners curb air pollution and noise or as Christian Sandvig notes they could be used by the GPS apps on our mobile devices to keep us from walking through neighborhoods perceived to have loud people hanging around outside. Christian Sandvig studies algorithms which is hard to do, most companies like Facebook and Google don’t make their algorithms public. In a recent study he asked Facebook users to explain how they imagine the Edgerank algorithm works (this is the algorithm that powers Facebook’s news feed). Sandvig discovered that most of his subjects had no idea there even was an algorithm at work. When they learned the truth, it was like a moment out of the Matrix. But none of the participants remained angry for long. Six months later they mostly reported satisfaction with the algorithms that determine what the can and can’t see. Sandvig finds this problematic, because our needs and desires often don’t match with the needs and desires of the companies who build the algorithms. “Ada’s Algorithm” is the title of James Essinger’s new book. It tells the remarkable story about Ada Lovelace the woman who wrote the first computer program (or as James puts it – Algorithm)  in 1843. He believes Ada’s insights came from her “poetical” scientific brain. Suw Charman-Anderson, the founder of Ada Lovelace day, tells us more about this remarkable woman.

Hoy hablaremos del archivo robots.txt, de los IVAs en eCommerce, de los directorios en WordPress y del Edgerank de Facebook. ¡Vaya pupurrí!

Jason asks a great question on today's show. He has an engaged Facebook community, but how can he get them to subscribe to his email list? Jason's site is http://www.heavyhaulinfo.com/. Do you have a question about social media for your business? Record your question at http://www.askpat.com/. Thanks to today's sponsor, Freshbooks. Go to http://www.GetFreshBooks.com/ and enter "Ask Pat" for more information.

Digital Media Branding Podcast Episode 22 In today’s episode we will talk about how Facebook’s newsfeed changes should impact your Facebook marketing strategy. We will cover Story Bumping, Last Actor and Auto Video Previews on Mobile Facebook Pages...and how these three changes affect your current marketing strategy. Hello and welcome to the digital media branding podcast. I’m your host Carlos Quintero. I own a full service digital media branding and marketing agency called MediaOnQ based out of Fargo, North Dakota. We provide Social Media Marketing services for many of our clients and Facebook is as it should be an important part of any social media marketing strategy. About 4 ½ to 5 months ago, Facebook once again updated the algorithm that determines what people see in their news feed. This change has affected many company pages. The number of people who see each of your company page post is referred to as REACH. And REACH from company pages has gone down – way down in many cases. Many of our clients have reported 30% or more in decreases. So let’s dive in and try to identify why this is happening and attempt to come up with a way to improve our REACH. Everyone knows and everyone seems to accept the fact that all of your followers will most likely not see all of your posts. At best we reach 16% of our followers with our posts. We talk about this subject at length in episode 5, How To Use Facebook For Business. I’ll link to in the show notes in case you’re interested in checking that out.  So again, we’re not surprised in that we will not reach 100% of our Facebook followers. We estimate that the average Facebook user has roughly 1,500, give or take a hundred, possible posts they could see at any given time. These posts would include any that their friends or company pages have interacted with by liking or posting and sharing. The Facebook algorithm then has to sort through all those posts and decide which to show and in what order to show them. This is where EdgeRank comes in to play. EdgeRank is what Facebook used to call their algorithm. When an update is first posted, it basically has the same amount of weight as any other new post on Facebook. The only way to ensure that your business posts has more weight or have an advantage that would allow it to be shown to more people is for you to promote it …in other words, buy advertising from Facebook. As Facebook continues to evolve, the algorithm becomes more and more sophisticated. Facebook now tells us that there are hundreds of factors that affect how their algorithm performs. This is what complicates things for all of us Business Owners and Marketers. The original notion that Facebook was a great way to get FREE Digital Advertising on the Web for our business has quickly gone away. In August of 2013 Facebook once again announced two new changes or modifications to their algorithm. The new changes are Story Bumping and Last Actor.  These two new changes are the main cause for the decreases we talked about earlier. Let’s go over these changes. Story Bumping Story Bumping allows Facebook to determine what is new to a user.  This means that if you don’t log in to Facebook for a day or two, it is possible that your news feed will not feature today’s content but rather content that has been posted since the last time that you logged in which can be several days old.  So when you log in to your Facebook account and see stories that are old, outdated or untimely know you know that it is probably because you haven’t logged in regularly…  Who would this impact the most? The answer is Just About Everyone. Say you are running a promotion so some kind. You create a post with the specifics – if people have not engaged with you recently or have logged in regularly they will not know about your promotion because it will not be shown to them. If you however have a very active following for your business page where people are Liking, Sharing and Commenting on your content regularly then you’ll benefit because the life of that post is extended due to engagement. This basically means that out of that 16% potential REACH that we stated with, you are now competing with every friend and like that your followers interact with for REACH, because the posts with the most engagement will automatically be bumped up in the news feeds. As a business owner or marketer is has never been more important to figure out how to increase the engagement of our posts to ensure that people want to interact with us by Liking the post, Commenting in the post and hopefully even Sharing the post. My advice to you would be to be methodical. Post content with a purpose and measure your results.  Always try to bring value to your audience and your company through your Facebook posts. And always ask yourself, is this post engaging? And if it isn’t then make the necessary changes before you post it. This now brings up the Last Actor change.  Last Actor refers to the fact that Facebook is now keeping track of the last 50 user interactions for each person. Based on these last or most recent 50 interactions, Facebook will then rank the pages where the interaction happened higher. So if say I interacted with 2 business pages and 48 friend pages as part of my Last Actor activity, the next time any of those Business Pages or Friends post, Facebook will rank their content higher in my news feed increasing the likelihood that I will see their content again. If you remember I started by saying that any one person has 1,500 potential posts that they can view at any one time.,  And we will at best reach 16% of our total followers. Last Actor now makes it so that if you don’t post every day, you’re probably never going to be in a person’s last 50 interactions. Posting once per day is probably not good enough. You’ll want to post regularly throughout the day to increase your chance of being bumped up in the news feed and ending up on more of your follower’s last 50 interactions. We work with Pages for our clients on a regular basis here at MediaOnQ and I’ve noticed that when we have a popular post it immediately will impact the next subsequent post by boosting it up the news feed.  This is now part of our Facebook marketing strategy  When we have a popular post, we will then post additional content within 90 minutes of the popular post because the added post’s REACH goes through the roof. This is once again where you want to be methodical. Plan out your posts where you set the bait with the first post and go for the ADDED REACH with the subsequent post. The initial post’s lifespan is like that of a firecracker…It is not intended to have lasting impact but rather to get as much attention as possible. This is what allows the supporting post to linger longer high on the news feed. One other change that I want to quickly cover is how Facebook now auto previews videos in the news feed on mobile devices. The videos will not play or have sound unless you actually engage with them by taping or clicking on them. I think this gives all of us an opportunity to embrace the use of video for our business and opens up additional creativity options for our business videos. We’ll be exploring options around using Video on Facebook this quarter and I’ll make sure to share the results with you. And if you need help or tips on how to use video in your marketing visit MediaOnQ.com and check out our Digital Media Blog, where we have a collection of videos that can help you fast track your production.  You can also find them on our YouTube channel.  I’ll include the link in the show notes, which will be posted at MediaOnQ.com. Our most recent episode is right on the home page so it will be easy for you to find. Do you use Facebook as part of your marketing plan? If you do, have you seen a drop in REACH from your company page on Facebook?  If you’d like to share your comments or tips with us, please email me at or leave your comments in our blog post at MediaOnQ.com. I hope that you found this information useful. Please subscribe on iTunes, Leave us a Review and share this with a business owner or marketing professional so that we can help each other through information sharing. Join me next time where we’ll discuss the anatomy of a successful business page on Facebook. Until next time, I’m Carlos Quintero from MediaOnQ. MediaOnQ – Helping You Compete In Today’s Web Economy. Thank you for listening. 

Pull up a barstool! Here's this week's show notes:   REACH - Story in AdAge   TWITTER - Unreasonable Expectations   REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards   MARKETERS LEAVING - Competition   How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly Engaging Content - Benefit from Story Bumping - Build an Audience the Right Way Tell your friends about the Pubcast! http://www.jonloomer.com/awesome

Facebook cada vez busca ofrecer a los usuarios resultados más relevantes en cuanto a sus gustos e intereses, por ello hace ya mucho tiempo puso en marcha su algoritmo llamado EdgeRank que es el que decide qué aparece en la página de inicio de cada usuario, pero todavía quedaba cómo organizar por orden de importancia esos contenidos, y desde hace ya unos meses existe el nuevo algoritmo de Facebook llamado Story Bump, que es el que decide el orden de esas publicaciones, con lo que puedes encontrarte en primer lugar publicaciones más antiguas porque las considera más relevantes para el usuario.

Facebook cada vez busca ofrecer a los usuarios resultados más relevantes en cuanto a sus gustos e intereses, por ello hace ya mucho tiempo puso en marcha su algoritmo llamado EdgeRank que es el que decide qué aparece en la página de inicio de cada usuario, pero todavía quedaba cómo organizar por orden de importancia esos contenidos, y desde hace ya unos meses existe el nuevo algoritmo de Facebook llamado Story Bump, que es el que decide el orden de esas publicaciones, con lo que puedes encontrarte en primer lugar publicaciones más antiguas porque las considera más relevantes para el usuario.

Pull up a barstool and pop a bottle! On this week's Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green Bay Packers New Optimization Image Sizes Link thumbnail + stats: – do they lead to more shares and web traffic? New API – Robust search functions and the Twitter model for news events Hashtags Study – What happens with viral reach? How are they best serviced?

In this episode, the Silverback Social team discusses how to create posts with the new "Story Bump" addition to Facebook's algorithm.

Ya desde hace tiempo para decidir qué publicaciones se muestran en la página de inicio o news feed de los usuarios, Facebook usa un algoritmo interno al que se le llama EdgeRank, y que a lo largo del tiempo ha ido implementando modificaciones como la que tuvo a finales de 2012 donde las páginas de fans perdieron visibilidad de manera general en orgánico (las publicaciones no pagadas). El mes pasado Facebook anunciaba de nuevo cambios en su algoritmo interno y parte de las mejoras se deben a una encuesta realizada a miles de usuarios para detectar cómo hacer que las actualizaciones que les aparecían en sus páginas de inicio fueran lo más relevantes posibles.

Ya desde hace tiempo para decidir qué publicaciones se muestran en la página de inicio o news feed de los usuarios, Facebook usa un algoritmo interno al que se le llama EdgeRank, y que a lo largo del tiempo ha ido implementando modificaciones como la que tuvo a finales de 2012 donde las páginas de fans perdieron visibilidad de manera general en orgánico (las publicaciones no pagadas). El mes pasado Facebook anunciaba de nuevo cambios en su algoritmo interno y parte de las mejoras se deben a una encuesta realizada a miles de usuarios para detectar cómo hacer que las actualizaciones que les aparecían en sus páginas de inicio fueran lo más relevantes posibles.

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it! Check out some of the topics they'll cover in this week's episode: Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas! Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy? Promotional strategies on Facebook and the FBX platform for retargeting: how does it work?  Pros and cons of using Perfect Audience vs AdRoll for FBX. Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?" Does engagement go up when posting via a mobile device?   Related Links: (there's a lot but this is the mecca of useful info!) EdgeRankChecker Heat Map Study of When Fans Are Online ShareGrab.com Social Bakers Study about Posting on Mondays EdgeRankChecker article about Asking for Likes The Secret Process to Increasing Facebook Likes How to Use Facebook Graph Search to Learn About Your Fans FBX: How to Create Retargeted Ads with AdRoll FBX: How to Create Retargeted Ads with PerfectAudience EdgeRankChecker article about Mobile Posting Jon's Post: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things Find Chad: http://www.facebook.com/chad.wittman http://www.twitter.com/ChadWittman PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course! 

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode: How Brian transitioned into a comedy career after being frustrated working in e-commerce  Choosing your career path and deciding what works for you as a business owner The science behind promoting posts successfully on Facebook 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares Metrics that matter when consulting for a business Why you should never have more than 10 ads in a campaign The decision making process of when to promote a post after it has been created Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump   Find Brian:   Website:  http://www.briancarteryeah.com/blog/           http://www.socialmediakeynotespeaker.com   Facebook: https://www.facebook.com/brian.carter.man Related Links: Brian's Comedy Set at SMMW The Like Economy 2nd Ed on Amazon Contagious Content eBook Facebook News Feed: Story Bumping, Last Actor, Chronological Brian's Guest Post: Promote Facebook Posts Not Photo Views     P.S. ONE BIG ANNOUNCEMENT! 1. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on. Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this! Related Links: Facebook News Feed: Story Bumping, Last Actor, Chronological The Secret Process to Increasing Facebook Likes P.S. TWO BIG ANNOUNCEMENTS! 1. Sign up for my free Facebook ads webinar! It's free and space is limited. 2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

In this episode Brett discusses the Facebook strategies that he used to build a fan page of over 185k fans. You will discover what to post, how to post it and why to post. You will understand what EDGE-RANK actually is

Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics: Is EdgeRank an official term? Affinity is built through repeated engagement Comments drive four times the clicks as likes The impact of Negative Feedback on EdgeRank A theory on declining Reach The future of "best time to post" Make sure you follow Chad's work in the following places: EdgeRank Checker PostAcumen @ChadWittman on Twitter Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

La cantidad de usuarios que ven nuestras actualizaciones en Facebook dependen de varios factores, uno de ellos y muy importante es el EdgeRank o algoritmo de Facebook, pero no es el único, la forma en la que publicamos influye directamente en ello. Hay muchas maneras de publicar una información en nuestra página de fans de Facebook, pero ¿has medido cuál de ellas te resulta más efectiva de cara a la llegada e interacción de los usuarios?

La cantidad de usuarios que ven nuestras actualizaciones en Facebook dependen de varios factores, uno de ellos y muy importante es el EdgeRank o algoritmo de Facebook, pero no es el único, la forma en la que publicamos influye directamente en ello. Hay muchas maneras de publicar una información en nuestra página de fans de Facebook, pero ¿has medido cuál de ellas te resulta más efectiva de cara a la llegada e interacción de los usuarios?

A finales del 2012 Facebook realizó nuevas modificaciones en su algoritmo llamado EdgeRank, que es el que decide la visibilidad de tus actualizaciones en Facebook, y entre los nuevos cambios uno de los que ha ganado más importancia es el feedback negativo de los usuarios, por lo que cada vez tiene más en cuenta las quejas de los mismos.

A finales del 2012 Facebook realizó nuevas modificaciones en su algoritmo llamado EdgeRank, que es el que decide la visibilidad de tus actualizaciones en Facebook, y entre los nuevos cambios uno de los que ha ganado más importancia es el feedback negativo de los usuarios, por lo que cada vez tiene más en cuenta las quejas de los mismos.

¿Has notado que en los últimos meses tus actualizaciones de la página de fans de Facebook han perdido visibilidad? La razón principal es la modificación del algoritmo de Facebook llamado EdgeRank, que es quién decide qué actualizaciones se muestran a tus fans.

¿Has notado que en los últimos meses tus actualizaciones de la página de fans de Facebook han perdido visibilidad? La razón principal es la modificación del algoritmo de Facebook llamado EdgeRank, que es quién decide qué actualizaciones se muestran a tus fans.

A día de hoy las páginas de fans de las empresas no consiguen llegar a todos sus usuarios, ya que la visibilidad de sus actualizaciones depende del algoritmo de Facebook llamado Edgerank que es quien decide a qué usuarios de los fans de una página se les muestra estas actualizaciones. Para evitar esta situación y permitir a los usuarios decidir qué quieren ver, Facebook está testando un nuevo sistema de notificaciones que permitirá a los fans de una página suscribirse a todas sus actualizaciones de modo que el usuario decidirá si quiere verlo o no, y de esta manera las empresas que realmente ofrezcan a sus fans un valor añadido en sus fanpages conseguirán aumentar su visibilidad.

A día de hoy las páginas de fans de las empresas no consiguen llegar a todos sus usuarios, ya que la visibilidad de sus actualizaciones depende del algoritmo de Facebook llamado Edgerank que es quien decide a qué usuarios de los fans de una página se les muestra estas actualizaciones. Para evitar esta situación y permitir a los usuarios decidir qué quieren ver, Facebook está testando un nuevo sistema de notificaciones que permitirá a los fans de una página suscribirse a todas sus actualizaciones de modo que el usuario decidirá si quiere verlo o no, y de esta manera las empresas que realmente ofrezcan a sus fans un valor añadido en sus fanpages conseguirán aumentar su visibilidad.

In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm See acast.com/privacy for privacy and opt-out information.

Facebook está desarrollando nuevas opciones para permitir a las empresas que sus mensajes lleguen a más usuarios, ya que según un estudio de comScore de media sólo el 16% de los fans de una marca ven sus publicaciones en Facebook de manera semanal, la razón principal es el propio algoritmo de Facebook denominado EdgeRank que es quién decide la visibilidad de tus actualizaciones entre tus fans. Para darle solución a esto, Facebook lanza Reach Generator, una nueva herramienta que nos permitirá asegurarnos una visibilidad de hasta el 75% de los fans de nuestra página en un mes, destacando las actualizaciones como historias patrocinadas o directamente dentro de las actualizaciones que se nos muestran de nuestros amigos y páginas a las que seguimos.

Facebook está desarrollando nuevas opciones para permitir a las empresas que sus mensajes lleguen a más usuarios, ya que según un estudio de comScore de media sólo el 16% de los fans de una marca ven sus publicaciones en Facebook de manera semanal, la razón principal es el propio algoritmo de Facebook denominado EdgeRank que es quién decide la visibilidad de tus actualizaciones entre tus fans. Para darle solución a esto, Facebook lanza Reach Generator, una nueva herramienta que nos permitirá asegurarnos una visibilidad de hasta el 75% de los fans de nuestra página en un mes, destacando las actualizaciones como historias patrocinadas o directamente dentro de las actualizaciones que se nos muestran de nuestros amigos y páginas a las que seguimos.

Facebook Edge Rank This week, Erik Fisher shares some amazing insight that is sure to please those of you who manage Facebook fan pages. A few episodes back, we talked about how Facebook had changed their algorithm in such a way that content from fan pages are ranked with the lowest priority when it comes […] The post 247 Podcast Answer Man – Facebook Edge Rank – iTunes New And Noteworthy – How To Celebrate 100th Episode – And So Much More! appeared first on The Cliff Ravenscraft Show.

In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people's news feeds See acast.com/privacy for privacy and opt-out information.

A principios de semana os hablaba del EdgeRank de Facebook, el nuevo algoritmo de Facebook que define el grado de relevancia de una página de fans y con ello el dónde y como aparecen los contenidos publicados. Pero la pregunta que nos surgía era el cómo medirlo, y hoy os comento una herramienta llamada EdgeRank Checker que nos ayudará a saberlo, aunque por el momento únicamente como curiosidad hasta que podamos determinar el grado de fiabilidad.

A principios de semana os hablaba del EdgeRank de Facebook, el nuevo algoritmo de Facebook que define el grado de relevancia de una página de fans y con ello el dónde y como aparecen los contenidos publicados. Pero la pregunta que nos surgía era el cómo medirlo, y hoy os comento una herramienta llamada EdgeRank Checker que nos ayudará a saberlo, aunque por el momento únicamente como curiosidad hasta que podamos determinar el grado de fiabilidad.

Seguro que en alguna ocasión te has preguntado cuál es el método que rige el orden de resultados en el muro de los usuarios o en los resultados de búsqueda, pues la respuesta es el EdgeRank, el algoritmo de Facebook que se encarga de definir la relevancia de las publicaciones.

Seguro que en alguna ocasión te has preguntado cuál es el método que rige el orden de resultados en el muro de los usuarios o en los resultados de búsqueda, pues la respuesta es el EdgeRank, el algoritmo de Facebook que se encarga de definir la relevancia de las publicaciones.