Podcasts about build an audience

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and  The Content Entrepreneur.  Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die. In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.   Mentioned In This Episode Join the School of Podcasting Community Joe's books: Content Inc., Epic Content and  The Content Entrepreneur.  Joe's Podcasts: Content Inc., and This Old Marketing Joe's Website: https://www.joepulizzi.com/ Joe's Newsletters: The Tilt, and the Orangeletter. Content Entrepreneur Expo (Coupon JP100) Book Launch Secrets Course Profit From Your Podcast Book Where Will Dave Be? Question of the Month Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket   Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening  00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter (https://www.thetilt.com/) 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - Join the School of Podcasting Worry Free  00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist) 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo (https://cex.events) 00:35:40 - Do These Tips Apply For Entertainment Shows?  00:40:39 - Networking At CEX  00:41:50 - CEX.EVENTS COUPON JP100  00:43:22 - Don't Just Take Notes  00:44:34 - My Takeaways  00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question ) 00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book ) 00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets ) 00:48:32 - Can You Share the Show?  00:49:49 - Bloopers - Polishing Content  

In this video, I discuss my experiences and insights on using Twitter, Instagram, LinkedIn, and Pinterest as social media platforms. I share how Twitter has changed since Elon Musk's involvement, the value of repurposing content on Twitter, my journey with Instagram and its higher engagement, the benefits of LinkedIn for building relationships, and the surprising effectiveness of Pinterest for growing my audience. I also mention my interest in learning more about Pinterest marketing strategies. Watch the video to gain valuable insights and discover the potential of these social media platforms. Sign up for my newsletter at https://www.timstodz.com 00:00 Twitter 02:39 Instagram 05:37 LinkedIn 10:14 Pinterest

You don't need a big list or a big audience when you have the correct aligned offer. Focus on serving the right people. If you're intentional with what you're putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it's going to be easier to guide these people into a sale. So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality. Be intentional instead. Build an audience of the right people. Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com

The 2024 golf season is back and the guys welcome Kyle Porter (CBS Sports) to the show to break down the state of the PGA Tour, Jon Rahm leaving for LIV Golf, and his latest project, Normal Sport 3 — Kyle's humorous and heartfelt look at what happened in 2023 in the world of golf. But first, we get into Kyle's backstory, writing for CBS, getting his start building a website covering Oklahoma State, balancing writing about/watching golf and being Dad, fighting the Dad bod and more.Follow Kyle on Twitter at @KylePorterCBS and pick up a copy of Normal Sport 3 at anormalsport.com. - Email us listener questions/stories at longgamepod@gmail.com- TLG Pod Socials: https://t.co/FXDODpbR2M - Follow Dave: @davegerhardt- Follow Casey: @fordPR

She's already made us laugh, now she's ready to take us to school! Come and learn everything you need to know about humor, business, and entertainment from the master herself!Links + Resources:Connect with B Simone on Instagram | @thebsimoneGet executive coaching with Cayla Craft! - Submit Here!Increase your INCOME, PORTFOLIO, and IMPACT!https://caylacraft.com/Check out the program to Rewire YOU for Business & take your business to the next level!Caylacraftpodcast.comCONNECT WITH CAYLA!Follow Cayla on Instagram @cayla.craftWebsite https://caylacraft.com/Watch + Subscribe on YouTube - Cayla CraftShow Notes:In this episode, I have the incredibly talented B Simone, an entrepreneur and comedian with over 10M devoted followers on social media! I am so excited to share with all of you the story behind her growth & success, going from pastor's kid to selling out comedy tours. We'll be dropping nuggets for aspiring entrepreneurs or entertainers, like how to make pivots when the time comes and helpful reminders to fill up your cup before you fill up anybody else's. As we go, we'll also dive into tips for shifting your mindset towards success, building connections & community, and enjoying the journey as it happens. You'll laugh, you'll learn, and you'll definitely want to come back for more!00:45 Say hello to the talented B Simone, a true powerhouse of humor, entertainment, and business!02:20 How did you go from pastor's kid to famous entertainer?04:20 What is the mindset behind your success?07:50 How to make pivots when the time is right.11:00 How did you build your connections?14:10 Fill up your cup before you fill up your community.18:20 What has been your journey with weight loss?20:55 Monetizing your story & audience.23:40 A day in the life of being a celebrity.25:30 How does your faith in God connect you to your vision?27:40 Overcoming hate by focusing on your truth.30:45 What are three tips you want to give to entrepreneurs?

Are you putting in long hours, hard work, and consistent effort into your podcast, yet still not seeing the growth you desire? This episode tackles a controversial yet vital topic: why working excessively on your podcast might actually lead to failure.We'll share our personal experiences and insights on why focusing solely on hard work without the right direction can be counterproductive. Many podcasters fall into the trap of believing that relentless effort guarantees success...But the truth is it doesn't.It actually does the opposite and leads to podcasters stopping, quitting, and never making it.But we don't want that for you.And that's why in this episode you will discover: How focusing excessively on the wrong aspects of podcasting can hinder your growth.The importance of strategic thinking and critical reflection in your podcasting journey.How to identifying when to pivot your strategies for better engagement and growth.Reflect on your current podcasting efforts. Are you working hard on aspects that might not contribute to your growth? If you want to find out how to make more informed and effective decisions for your podcast's success scroll up and press play.

Tyler Perry gives us his blueprint to building an audience. And when Tyler speaks we listen. Tap in and hear the full episode here: CLICK HEREWatch all of our episodes on by SUBSCRIBING To Our Channel ➡️ https://www.youtube.com/channel/UCt4_jEC4--5s9gwxNsqEjrg?sub_confirmation=1 Or get early access via audio:Apple: https://podcasts.apple.com/us/podcast/beyond-the-ball-with-jonathan-jones/id1507204404Spotify: https://open.spotify.com/show/5iHeNCVhaU0e3qeWiksySK?si=52baa2b34840487cFollow Beyond the Ball with Jonathan Jones:Twitter: ➡️ https://twitter.com/JonathanJSpeaksInstagram: ➡️ https://www.instagram.com/beyondtheballmedia/TikTok: ➡️ http://www.tiktok.com/@jonathanjonesspeaksLinkedIn: ➡️ https://www.linkedin.com/company/go-beyond-the-ball/

IMPORTANT read carefully!The average client in the Get More Listeners Academy triples their monthly downloads in 90 days, without promoting on social media or relying on high-profile guests.We focus on the FOUNDATIONS for growth.Cool, but...why should you care?We've found that 95% of podcasters don't have these foundations for growth.And 100% of that 95% are totally unaware of how not having the foundations for growth could be the thing slowing them down!That's why you can promote all day long...Work long and hard, release amazing episodes, and still be stuck with slow and steady growth.When the FOUNDATIONS for growth aren't set, growing is harder.Once they are set, we've seen podcasters quickly gain 1000s of new listeners in 3-6 months.It's only ever 1 or 2 small tweaks you have to make...So that's why In this episode, you'll discover:Why most podcasters struggle to grow even though they work long, hard, and consistently. How most podcasters paper over the cracks when it comes to getting more listeners, which only slows them down.The 5 foundational factors every podcaster needs to gain traction fast. So if you're ready to discover a NEW WAY to grow and get more listeners, scroll up and click play.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.

Learn why relying solely on guests can lead to missed opportunities, disconnected audiences, and low listener retention. Discover how to create captivating content that keeps listeners coming back for more.High-profile guests are cool, but faster growth without having to land big names is cooler.Podcasters are led to believe you just need a bigger name to interview, and the show will grow.It's not true, big names don't mean big episodes.You don't and shouldn't rely on big names to grow your podcast because it's not sustainable.Your content needs to be the thing that attracts new listeners and keeps them in.If not, you'll suffer from "one-hit wonder" syndrome.Where the episode takes off, but the listeners don't stick around.Which is probably even more frustrating than having a guest not share your podcast on their socials.So in this episode, we want to show you a different way of doing things…In this episode, we show you:Why relying solely on guest appearances may be holding your podcast back from reaching its true growth potentialHow to avoid the "one-hit wonder" syndrome with big guestsPractical techniques to ensure guest appearances consistently contribute to your podcast's growth - without failHow shifting the focus from guests to your own content can help you establish your podcast's unique value proposition and build a loyal listener base that keeps coming back for moreMore From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Or Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.Content Pillars of ‘Why Your Podcast Isn't Growing'How to grow a podcastHow to build a content strategyHow to grow an engaged audienceHow to get more listeners for your podcastHow to use social media to grow a podcastSocial media strategies for growing a podcastPodcast SEO (Search Engine Optimisation)Podcast growth strategiesHow to build an audience with podcastingPodcast marketingContent marketingPodcast guestingThis is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn't Growing' by Anthony Nwaneri.

Find out more about our business mentoring & apply: Click here to pick a time that works for you and we'll have an informal chat about your business, set some targets, go over our prices & options and cover any questions you have: https://onlinefitproworkshop.com/4-survey36372078?el=dakotapod Ask us anything

When you know your audience well, the magic starts happening. Can you use this tool that is as easy as A, B, C to define how you bring solutions to your audience?The better you know your audience, the better it is for them and for you. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

EPISODE DESCRIPTION For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145. This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today. We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more. Newsletter Operator Episode Full transcript and show notes *** CONNECT

This episode kicks off with the Underdog Challenge winner sharing the unconventional strategies that enable his small business to take on their larger competitors.Then, 37signals' co-founders, Jason Fried and David Heinemeier Hansson, sit down with host Kimberly Rhodes to delve into the power of building an audience through authentic content.Jason and David share the secret of building a genuine connection with your audience and the importance of having "skin in the game" in content creation. Listen in as they walk listeners through the vital components of organic content creation to engender trust and resonate with your audience in a landscape overflowing with "content marketing BS."Check out the full video episode on YouTubeShow Notes: [00:00] -Kimberly welcomes Christian Hyatt, the co-founder and CEO of cybersecurity company Risk3sixty, as the winner of 37signals' Underdog Challenge.[03:16] - Christian shares his top tip for underdogs.[03:50] - Kimberly awards one year of Basecamp Pro Unlimited to Christian and his team. [04:08] - 37signals co-founders Jason Fried and David Heinemeier Hansson join the podcast to discuss building an audience through authentic content.[04:32] - Jason shares the key to building a genuine connection with your audience. [05:51] - David stresses the importance of demonstrating competence and having "skin in the game" in content creation. [09:34] - Why you should avoid adding more "content marketing bullshit" to the internet.[10:12] – Avoid the “content marketing playbook.” Today's challenges in audience building require alternative marketing strategies.[10:55] - Kimberly discusses the concept of giving before asking inspired by Gary Vaynerchuk's book, Jab, Jab, Jab, Right Hook.[11:16] - Steering clear of rigid sharing schedules and examples of authentic, meaningful content that resonates with your audience. [12:04] - Keeping the easy from becoming hard. The importance of sharing thought processes and insights with your audience.[13:22] - A non-pushy approach to introducing new products or content. [15:54] - Advice for listeners on being willing to share and educate online, particularly in the face of potential internet criticism.[16:18] - The importance of an audience that includes supporters and detractors[18:50] - 37signals' marketing strategies, specifically their perspective on paid advertising and leveraging their existing audience.[19:07] - Building a trusted brand through organic sharing.[21:45] - “Engage, respond, argue, defend, promote, whatever it might be,” but actually have a conversation.[22:41] - The value of being in-the-trenches to build brand equity.[25:59] - How entrepreneurs who are just starting out can begin building an audience. [26:15] - The key to getting started and improving as you grow.  [27:22] - Why you shouldn't overlook the importance of educating people about the finer details of your field.[28:02] - Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 and we might answer it on a future episode. 

Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. 

7 Steps to build an audience willing to buy anythingChoose 1 platformTikTok, IG, FB, YouTubeTeach and Share what you knowAnswer FAQ'sCreate a Content DatabaseYoutube, FB Group, Discord, Blog, etcDocument the journey5X5 Content Grid List 5 big problems you solveYour Story, Success Story, Famous Person Story, Myth, What, Why, How, MistakesTeach what and why, not necessarily the howBe ConsistentWeekly, 3x/week, DailyBatch ContentUse a VAListen to your audience for feedback, problems, questions, etcAsk for feedbackWrite down common questions, phrases, etcBuild an email list5 minute video lead magnet in exchange for email addressBased on what your audience resonates withActive campaign https://lebauerconsulting.com/activecampaignWhen you're ready to launch a course and go all in DPT Prenuer https://www.lebauerconsulting.com/DPTAdd additional platform(s)Add value to othersInterviewPromoteRefer

☝️In this episode you will learn 5 Practical way to increase your visibility in next 30 days.

Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn's insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.Topics Covered:(00:00) - Intro (03:25) - Stop feeding your ego, start filling your wallets (11:08) - How to spot the next big social media trend (13:04) - Hacking the halo effect: How cognitive biases shape our world (19:45) - Make your audience fall in love with you (21:35) - Marketers are sick of marketing bullshit (26:39) - Are you sabotaging your content strategy? (29:37) - Do you really think your business will ever be perfect? Think again! (32:13) - How to authentically connect and build on social media (40:50) - Win over your hot 5% prospects without the obvious sales pitch (46:11) - The 7 F's to capturing your audience's attention ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Lots of great advice that you can immediately start using. Episode 583: This was a great discussion with Bruce Houghton from a couple weeks ago that might have been overshadowed by our death of NFTs discussion. We felt it deserved the full spotlight so we pulled it out and made it its own episode… How […]

A business does not have to pursue audience building to grow, but a strong audience makes long-term growth much easier. Dan Sanchez knows this better than most, having grown many businesses through strategic audience building. Phillip interviews one of the most influential marketing voices to figure out how to influence customers...even when they are not actively shopping. Get the Danchez newsletter: https://danchez.com/ Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip on LinkedIn: @phillipscroggin

Quick, what's the most important thing you should be focusing on right now to build your business? Is it traffic? Starting an email list? Creating a product? Branding? Website? Keywords? Something else? Or maybe all of that, plus a dozen more “must do” projects. If that big pile of unfinished, disorganized ideas is weighing you down and causing you to rethink you goal of even starting a business, this episode and those that follow in this series are for you. Grab a notebook and a pen, sit back, and get ready to find your focus and nail those first critical steps towards a sustainable, profitable online business. You've got this. What you'll learn in this episode: The most important place you can be spending your time right now, when you're just getting ready to launch your business A surprising benefit of regular content creation (and it's not about traffic or list-building or even product creation) How to finally get clear on your niche (takes five seconds) Why you should stop worrying about SEO (maybe not forever, but definitely for now) Why you don't need a website to get started (I never, ever thought I'd say that, but it's true) Why it's critical that you focus on just one thing, and that you don't get hung up in the details Resources mentioned: Six-Figure Systems is my monthly program where you'll learn the strategies and tactics that are working right now in the digital marketing space. Dawson Trotman was an evangelist and founder of the Navigators. Brooke Castillo is the founder of the Life Coach School. Medium.com invites content creators in any niche to share their expertise and ideas for free. Substack.com lets independent writers and podcasters publish directly to their audience and get paid through subscriptions.

Visibility is profitability. One of the best ways to increase visibility is to grow an audience. This is easier said than done, which is why our special guest Dan Sanchez is with us today. He's going to share what he's learned about audience growth and how to build an audience the right way.

On this month's Entrepreneur Exchange, Mickie Kennedy with eReleases joins host Jeff Neuville to share how press releases can be used to build an audience and get your business' message out…on a budget! Mickie also shares some lessons from starting his own business, including the importance of making data-based decisions and adding employees to his solo start-up. Plus, it's not the shoes…it's the laces with this month's Small Business of the Month feature. Check it out on this month's Entrepreneur Exchange on The MESH podcast network!Small Business of the Month: Hickory Brands Helpful Links The MESH, Manufacturing Solutions Center See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You don't need a big list or a big audience when you have the correct aligned offer. Focus on serving the right people. If you're intentional with what you're putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it's going to be easier to guide these people into a sale. So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality. Be intentional instead. Build an audience of the right people. Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com

Today's show is sponsored by Dreamhost! If you want to own and control your own work, Dreamhost can help you get started.We often get asked by our listeners, "How can I increase my audience?" Well, in this episode, we've got you covered! We'll give you some great tips on how to grow your readership. Plus, we'll be discussing some fundamental rules of typography.ON THIS WEEK'S SHOW...How to build an audienceUPDATE: IDW layoffsUPDATE: Incorporating Patreon into a websiteLiving in a PROTOPIAN worldTypography rules of thumbYou get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

It probably doesn't surprise you that in 2023, building a loyal audience is critical to the success of any business. Most entrepreneurs and creators know that they need an audience to sell their offer… but what if I told you that BEFORE you even have a product or service to sell, you can – and should – start building your audience? In fact, doing so can help you better understand your target market, build relationships with potential customers, establish your credibility, and ultimately, increase the chances of success when you do launch your product or service. In this episode, I'm sharing some practical strategies for building an audience from scratch, even if you don't have anything to sell yet. If you're someone who has a dream or a vision or you want to start your side hustle or you know that sommmeeday you want to leap into entrepreneurship, this is where you should start. And if you're someone who's struggling to sell your offer or grow your audience, this will also work for you. Click play NOW to get started on the right foot before you have an offer to sell! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES CHECK OUT HIYA  

Tim Urban is the writer/illustrator behind Wait But Why, a blog he founded with his business partner, Andrew Finn, as well as the man behind one of our favourite TED Talks of all time on procrastination.  Tim writes long-form articles covering topics from outer space to love to artificial intelligence. As he puts it, he writes about “almost everything actually”. Each post is also accompanied with Tim's now-iconic doodles.  Content creation is one of the hardest things to monetise effectively, but Tim hasn't just managed to make a living from stick figures; he's also used it to network with the most influential people on the planet, including Elon Musk.  His new book, What's Our Problem?: A Self-Help Book for Societies is the fruit of Tim's six-year exploration into what exactly is going wrong with society right now. In short: he thinks we've lost the nuances and lays out how we can start to rebuild the bridges that have been damaged in recent years.  What are the simple things all societies need to do to kick on from where we are? How do you monetise well when you're a content creator going after a niche audience? And what's Elon actually like in person? Let's find out... --------------- We'd love your feedback hello@secretleaders.com --------------- Sponsor links: evelyn.com/secretleaders/ vorboss.com/secretleaders personio.com/secretleaders vanta.com/secretleaders

Do you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why?  For a lot of people, going LIVE on social media brings up major feelings of anxiety. I get it. I used to feel exactly the same way. But here's the thing. People need to know you to like you and trust you. And people need to know, like, and trust you in order to buy from you. There is no better way to connect with your audience than by going LIVE.  There aren't any secrets to feeling comfortable and confident when you go LIVE. But there are strategies that will help you feel prepared and let you make the most of those opportunities to connect and engage with your audience.    Do something for yourself to help boost your confidence. Get new clothes, style your hair, or strike a power pose - whatever helps you feel ready!  Have some friends join your LIVE to ask you some questions and get the conversation going. Write out a list of talking points. This will help you stay on task and make sure you don't forget to talk to your audience about something important. Engage with your audience. Whether you're LIVE with one person or one hundred people, get excited to talk with them. Ask questions and respond to their answers in the comments. Take that time to make a personal connection.   Set a time and a date for your LIVE sessions and let your audience know when you'll be LIVE. This will help you stick with it. Choose a time and place that is comfortable and convenient for you.  Before long, going LIVE will become routine. Your audience will expect it and look forward to that time with you. And - just like it did with me - it will end up being one of your favorite ways to connect with them. Join me for this episode as I talk about why going LIVE on social media is an essential part of your subscription box marketing strategy and five things you can do to feel more prepared and confident when you do.    Important Links:  6 in 60 Workshop  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!  Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

These are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.

Eric Siu explores the question of whether it's essential to build an audience before launching a business.  TIME-STAMPED SHOW NOTES: [00:00] - Why building an audience first will give you a lot of leverage [01:00] - How to start building a massive audience [03:34] - Maximize hiring experts to execute your media concepts  [04:00] - Proof why attention and audience are GOLD What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Workshop Series: 3 Steps to Creating a Course That Converts Part 2 Welcome to Part 2 of our workshop series! In this episode, you'll learn how to build, nurture, and sell to an audience excited to buy your course and solutions. We cover all the elements you need to market your best-selling course, stay top of mind, and provide the right mix of content. With this plan, your buyers will be anticipating what's next from you so they can be the first to take advantage. 6-Week Accelerator: Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator (https://coursecreationboutique.com/sixweeks)  

In this season 2 round up we look back at some of the best lessons from our creators including Andrew Kirby, Lana Blakely, and Thomas FrankWhat was your favourite season 2 moment?Season 1 full episodes: https://www.passionfroot.me/creators-on-air00:26 S2 E1 Build a note-taking system to create content  02:16 S1 E2 A journalist's guide to building a media company  06:39 S2 E3 How to write YouTube titles to get more views  06:59 S2 E4 Digital Writing, Twitter Growth and a 7-figure Side-Hustle  09:38 S2 E5  Build An Automated YouTube Business Without Showing Your Face12:26 S2 E6 Synthesize your way to financial freedom with Andrew Kirby13:16 S2 E7 Manage money as a creator 14:39 S2 E8 Turn your podcast into 5-figure business  18:46 S2 E9 Build a membership or community19:45 S2 E10 Create content that resonates with an audience with Lana Blakely21:59 S2 E11 Get more brand deals and sponsorships  23:44 S2 E12 How to stay relevant as a creator with Thomas FrankHosted by Akta:

How to Build an Audience Let's Connect... Website: https://gregtoddtv.com/ Free Mentorship: https://www.facebook.com/groups/mentorwithgreg/http://bit.ly/mentorwithgreg Instagram: https://www.instagram.com/gregtoddpthttp://bit.ly/gregtoddinstagram Youtube: https://youtu.be/pZB0xEc

On this episode of the show, I chat with Julia Jornsay-Silverberg all about showing up online as your authentic self, and the decision she made that changed her life. You can find Julia here: Website: https://juliajornsaysilverberg.com Social Media: https://www.tiktok.com/@jbethjs https://twitter.com/jbethjs https://www.youtube.com/channel/UCgA1ZKL-Kzk56UOdi8OWIQw https://www.instagram.com/jbethjs/ https://www.facebook.com/Jbethjs Follow Amplify Her Media on Instagram: www.instagram.com/amplifyhermedia Check out the new website: www.amplifyhermedia.com

Today we are looking at how to stand out. There's a lot of ways but none of them work unless you have authenticity. How can you communicate with personalization and authenticity? Let's find out.Jesse Stein is a experienced tech entrepreneur, having founded Audience.co, SportsMemorabilia.com, Triton Academy, DietSpotlight.com and more.Three Things You'll Learn in This EpisodeLearn how handwritten notes reach your audience.How do you get people's attention?Authenticity always works best.ResourceCheck Out AudienceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. That's what we're gonna be talking about today is standing out and being a little bit different. And our guest today, actually, I can pitch to be on the show all the time, like people are always gonna be on the show. Most people want to sell their shit. But this dude actually sent me an video specifically to me via email, which got my attention, which then we're talking now and we're on the show, because otherwise I wouldn't have looked at it. And it was how he was communicating with me that really got my attention. And I'm like, Oh, shit, this is great. But guess what, he did it on a video. A lot of people send pitches here all the time. And okay, we'll do it through text based email. And then it's the same thing. It's almost like you feel it. It's a regurgitated copy and paste email from some kind of podcast booking agency that always reaches out to me and says, Oh, I have a new guest for you, blah, blah, blah, I'm like, your This isn't authentic. It's Bs, and most of them I delete. But this dude gets a does a video, even trust me by first name, because Hey, Mike, I know, I really want to get on your podcast I've shown us he walked me through his product and all the stuff that he has in his place. And it was engaging. And because he did that, I was like, dude, let's do that show. Otherwise, we might not have done the show. So what we're gonna be chatting about today, is that how do you get people's attention that are trying to stick out? And how do you do that in marketing? How do you do that in real estate? Through digital through direct mail, personalized direct mail, but at the end of the day, here's what works guys. I don't care what the hell you're doing authenticity, authenticity, people feeling like you're one on one communication, people feeling like you're just the only one they're gonna get attention to. So that's exactly we're gonna chat about. So without further ado, I want to introduce the CEO of audience.co. Mr. Jesse Stein. How're you doing, buddy? Great. Thanks for having me. Mike. You want to tell everyone a little quick intro? Who are you? What do you do? What is audience and I got all kinds of questions for you. Yeah, so I started audience bout four years ago, we've been selling in earnest for two years we've got now 1000s of real estate agents on the platform. I started a company called sports memorabilia.com. I bought that as a raw domain in 2005. And with a team of people eminently smarter and more talented than me, which is a common theme in my career. We built it into the biggest autograph store on the internet, a top 500 internet retailer ended up selling it to fanatics. But one of the ways we grew it was through handwritten notes. And we sent handwritten notes to customers. And we realized that the clients that received notes, spent more money with us left better reviews, referred more business, they were easier to deal with. There's just a virtuous circle to sending handwritten notes. But there was no scale to the process, because we were having contractors, people in our warehouse assistants writing the notes, so there was no scale, the handwriting was often terracing. And there was no way to run campaigns, there was no way to really follow up and figure out, you know, when was the last time I sent to notes, a trigger note to and so forth. So I was kind of waiting for someone to do it. And all I kept getting in my physical mailbox, were notes that pretended to look handwritten, but really weren't. I'm sure all of us have received those notes. And I just noticed that the mail that was arriving into my physical mailbox was not making it to my kitchen counter consistently. So we went out, I hired a software engineering team. And we built this incredible software. And we have these amazing robots. And what we did was because of my backgrounds in digital marketing, I got started in digital marketing in 99. Actually, that's when I started my first online retailer, and learn how to build sales funnels and websites and learn how to buy online media and all that way back in the early 2000s. And have built that over time. So I always knew that audience would be a combination of handwritten notes with digital marketing follow up, because when you send the note, that's great. But now you need to follow the user journey, right? You need to follow that prospect on his or her journey from the note all the way through to online so from the mailbox to the inbox, and so what we've builtIs this company where we've optimized every facet of the note itself. So it's on a fixed stock card, it's a bifold. Note, what we do is we create a beautiful graphic for the front of the note, we have a whole graphics team all unique graphics, what we do is optimize for the chances that people will keep and display the note because that homeowner probably isn't interested in listing his role right then and there. But when they are your top of mind, and the key is to get them to keep it that's why we do a bifold. Note, every character of every note we do is written with a real pen by our handwriting robots that use the same pressure slant and flow as a human. They write in 15 Different fonts, they're super cool to look at. They vary up the left and right margins, they even do synonym replacement. So two neighbors in a building or block can hold up notes they got from us. And they look totally different. We do totally different graphics. So what happens is, and we even do a QR code sticker directly on the note. So what happens is it's all trackable. So people reflexively, because of COVID menus, they reflexively take up their phones, and they scan the QR code. And they don't even need to reach out to you. And it can go to a landing page of your of your choice. But what happens is, you the client, the real estate agent get pinged automatically when they scan it. And then what we do this is magic, we find all the accurate email addresses and social handles of everyone we send notes to, and then directly inside our app, it's as easy as clicking and you follow up by email, you follow up and connect with them on LinkedIn, and Instagram and everyone where else everyone knows marketing in 2023 is integrated multichannel. So you can't just do stuff in a vacuum. And so I saw our competitors out there, before I started the company, I saw that they were just doing the notes. And you know, they were naming the company is really old school things that had to do with, you know, handwriting and addresses and stuff. And I never saw it that way. I just see this as an outbound marketing platform. That's why we named it audience. And we also have beautiful maps feature where you can go right in, you can put an address in, and then you can do circle prospecting. And so we automatically detect, when you list or sell a home, we trigger an email to you click, and then you can find all the properties right around this home. So right now I just happen to be on the maps feature. And we found 309 properties around this property and Basking Ridge, New Jersey, and it's as easy as clicking twice. And then you trigger just listed just sold mailers in the form of handwritten notes to everybody around the property you just listed or sold. So we're about two and a half times the cost of printed direct mail. But we're about eight times the response just in the first 30 days. And then the half life on the ROI is really long, because people keep a display and what I mean by that is the agent will get we've worked with so many agents now and there's no no wonder that folks like Chris Heller are investors, Tom ferries an investor, we have all these super happy clients, you can go to audience.co Check out all the all the testimonials. But it's really you know, you talked about it earlier, Mike, it's about being consistently useful and adding value and developing expertise, authority and trust. So a lot of the note templates, we will hold template library, because we've sent millions and millions of notes. They're all about building expertise, offering offering analysis about the market. It's not our notes are not sell, sell, sell. It's delayed gratification. We're working with top agents who are not dabbling in real estate. They're not tau dippers, it's not a hobby. We're working with folks for whom real estate is a career. And so it's all about building that incredible foundation using the notes. And then the digital handshake of crossing over into digital. And it works like a charm. I love it. Suppose we talked about direct mail, my blog last week was about direct mail. So let's unpack this really quick. And let me tell you why it works. First off is i No one's in the mailbox anymore. That's why I want to be there. And he's talking about this from a cold lead generation perspective, which is great when I see it as as a warm, nurturing perspective, too. Because anytime you go handwritten, people know you went out of your way to go with it. Even if it's a machine do it. They don't know that but we do know the fake machines with the fake blue ink. And people know that that cats out of the bag now. So it's about it's no differently when you guys are on the show. And I tell you about video. No one listens to the content that comes out of the video, but they remember how you did the video. And this is the same exact concept, right? So you could get all kinds of different notes but only one of them are handwritten. So it's about sticking outbut more. So I like to personalization quite a lot, quite a bit.Makes a lot of sense. Now, people do save direct mail guys, I used to put my cartoon logo on my direct mail and the old people always save that, which is how we used to chase distressed properties. Back in the day, we used to chase development ops, and I put my little cartoon character at the top and everyone knows like, there's some suit different about this thing. I'm like, I know what the fuck it is. It's my cartoons. Everyone else has been professional. I'm sticking out with a cartoon character. And there's got to be that one thing that makes a difference. Sometimes it's the way you do things that people react to them, not what you do. All right? Personalization. This is no different than than being funny on video. Well, you're being authentic on direct mail. It's direct mail super effective. We have a whole suite of it in referral suite for that reason. But let's get into this. I liked the combo, but I want to unpack the direct mail first. So from a lead generation perspective, and when you're sending letters out to cold people you don't know, right? And if direct mail farming still works today, guys, yes, it takes a lot longer to use. But if you were to personalize your direct mail farming, my guess would be that you would increase your ROI quite a bit, because you're gonna get a lot more reaction to it. Is that basically what you're saying? Yeah, the handwritten notes? And how many do I have to send as a next question? Yeah, great question. So let me unpack that. So with respect to farming versus leaving, versus sphere nurture, so we do a lot of both. So agents all the time send over their sphere. And then we create a whole sphere nurture sequence. And we've even taught the handwriting robots, how to create beautiful, original line drawings. And so on the birthday, for example, I'm holding up a card right now a beautiful line drawing, we can create birthday gifts for folks in your sphere, we can create closing gifts, of course that are much more special than sending that candle or that bottle of champagne. Or the gift card. The gift card is the worst closing gift ever give you never give someone a gift that they could spend and forget about you give them a gift that they'll remember and put in their house every time they pass by it, they subliminally think of your name. Don't buy any more gift cards. Yeah, we automatically trigger on Line Draw original line drawings of the house that they just purchased. That's, that goes to them, for example. So we do a lot of sphere nurture. And we do a lot of geographic farming in terms of average notes per month, clients send roughly 300 notes a month, and they hit each household every other month. Now here's the key. Before we trigger a single note on behalf of clients, we laser target the leads. So we have a proprietary targeting database as well with 200 Plus filters. And so clients come in either just stunned because they come in and they just assume that they're all households are created equal, not at all for us, we take out a scalpel and get totally surgical with the lead generation. So they might say, You know what, I like this golf club course, but club that I only want properties on the course itself, owner age 50 plus equity level 30% Plus, want it so the COO was issued at least seven years ago. So we maximize the chances that that thing is going to be listed. And by the way, our platform is all around driving listings, of course, buyers result too. But everyone knows that he or she that lists persists. So this is all about listings. And then so we said it's kind of like three legs of the stool, you've got the targeting database. So we laser target the leads, and then you have the notes. And then you have the digital marketing follow up. And we've added a fourth leg, which is super cool. And so inside of the app that all of our clients get, you've got all that real time QR code alerts are in there. But also we've added something called Marketing growth engine, which is basically my 25 years of digital marketing background, the distilled reduction sauce of that. And what is it, it's a bunch of original content that is written specifically in the age of chat GPT because everybody can create anyone can create AI based content. These days, we've been using AI to create 10s of 1000s of articles across multiple websites for years now for two years, actually. And so we are able to create, let's say your real estate agent in San Diego, we populate your account with incredible articles with original photos and all you do is copy you click on the link we even include SEO attributes such as meta title, meta description, we even include answers on popular question and answer websites like Quora. So someone might be asking, What should I know before moving to San Diego? Well, you need to be the person to answer that. And so all you do is you go into our app, you copyIf you click on a link, it takes you directly to Quora, you click on respond, you paste and you post. It's as easy as that. And so and then we even include training. And this all comes with the product. And so we've got tons of training. For example, we did a whole objection handling masterclass with Chris Heller, who was, as many people know, the former CEO of Keller Williams, he was their number one agent worldwide. And he won the national objection handling contest. Well, nobody's ever captured content with Chris, at this level, there's drips and drabs of, you know, wonderful podcasts with people like you might, but no one's ever broken it down this way. And so we do that we have amazing content with top agents. And then I reveal all my hacks, anything you didn't know about skyrocketing growth on tick tock or SEO or email marketing, or how to drive more reviews, it's all in there. We also have a private Facebook group, and I do multiple webinars. So it's an integrated marketing platform. So let's get into the digital. You guys heard about the product, if you're interested in you can look them up after this. But I'm more interested in seeing how the digital ties in with the direct mail in this pace. And then I got a couple of other questions before that.So why doesthecompare it to, to me I would like to see like seller distress data in here. So we have a mutual friend named Dustin my business partner before we got on the show here. And you know, he's all about distressed data, right? That's what we do we create seller distressed leads to andI know these guys want to hear you said, Why would I send? I would go after like I look at this a seller lead gen 100% direct mail. There's a reason why investors still use direct mail because it works. The reason Realtors don't do is because it's expensive. But the reality is, is that people save these and people do save them in direct mail touch on the first instance is a great touch to break in the door of a distressed seller. Sowhy is that though?Yeah, well, it also depends on the piece like, it's gonna get open, if it has an envelope like ours with real handwriting and a real 62 cent first class postage stamp. So people, homeowners have antenna behind antenna, they pick up on when something feels spammy. And so even if it's a pre canceled stamp, or they can tell the handwriting is not quite right, or the envelopes too big, we've optimized everything, because I come from a world of digital marketing. So everything's an AV test. So we've opted, so if that distressed seller is receiving a bunch of mail, because of course, I mean, that distressed seller is known throughout the during direct mail world, and is going to get tons and tons deluge of mail, the one that's going to stand out is going to be the envelope, and then they're going to open. So that'll make it to the kitchen counter. But when you open it, it's got to be a fixed stock card, it's got to have a graphic on the front that they want to keep. And the mistake that a lot of direct mailers make is they don't make the piece a keepsake. And you have to be very thoughtful about the user experience. And so once that piece makes it from the physical mailbox into their kitchen counter, how do you optimize for the chances that they'll keep a display? Well, the experience has to be fixed doc note and then never put an image of yourself or a logo on the actual comma. What about a business card? A business card feat it can be good but it can feel salesy. Yeah, in our experience AB testing that it actually performs a little bit worse to put a business card for any type of insert. The Insert vibe is that this is mass produced. And so you want to add a logo, nobody wants a logo or a photo of a stranger on their kitchen counter on their home office desk or on their mantel or on their fridge. And so the name of the game is getting them to keep it because that distressed seller otherwise will chuck it in the trash and forget about you. So what we've done is we've created these beautiful graphics, we have these huge, incredible digital presses that print in high definition, these gorgeous graphics. That's what people keep and display and it feels less salesy. The vibe is that they went out and they bought the you know, they went to a little art store and they bought a little card and then went to a Starbucks and ordered a you know, a venti peppermint tea and wrote a bunch of notes. Then what you need to do, the mistake a lot of direct mailers make is they don't create a piece that is easy to display. And so it might just be a single card or whatnot. We do a bifold note and it's exactly the size where it invites you to keep and display it. The thing ends up on thethat you encounter, you end up being top of mind, no matter what. And so we've really that distressed seller and in the name of the game, of course, is working with someone that has a robust real time database of all those distressed sellers, you can target anything you can target pre foreclosures, foreclosures, or rental leads that are ready to cash out fizz bows, whatever you want, and our targeting database allows you to do that. So let me unpack that really quick for you guys. Theyour envelope is just like your subject line on an email is a good analogy. I guess. If you have real estate market update, I'm unsubscribing from your bullshit. If you have, you know, something like, Hey, your house lost value, I'm opening that up, like the subject line on an email is 40% of the battle on an email. So the subject line, the lettering and the envelope of your direct mail is exactly the same equivalent. Because he's right as like, what's happens is you get all the credit, the credit card companies are perfect example of this, I get offers every day, and I never even opened up the envelope I tear them off, because I know it's a credit card offer. So if your envelopes aren't getting open, people can't see the handwriting. But when you make it feel authentic, I'm always like, is this an invite someone getting married is Who's this from like someone saying thank you like, you're gonna get the attention, right. And you got to remember what direct mail guys, you get a 100% receivership rate that's unlike any other channel, you if you post on Facebook, you're only getting about a 15 18% reach organically. When you post out on emails, you only get a 13% open rate or organically traditionally on emails. But when you do direct mail, you get a 100% Unless you have the wrong address, which you'll know because it'll get returned to you. Sothis is your opportunity to get 100% in front of 100% of people you're trying to reach. And that's why you only get one impression like so you got to think of it from you're going on a first date, you're not going to show up in your pajamas, you're going to dress up right. So it's the exact same concept here, you got to get your foot in the door before you can sell your shit. And the first way you do that is subliminally my guess is what's happening here with these people who receive these mailers like, oh shit, this guy actually went went out of their way to do this for me. So let me take this a little bit more seriously, is that accurate? I absolutely. And let me just add to that if I could. So there can't be any bait and switch of any sort along the way it has to be, you have to deliver on the prompt just like a subject line or a thumbnail on a YouTube video, it has to deliver on that promise. So when they open it, you need to deliver something of value. And so you can a lot of our clients, what they do is create a landing page, a YouTube video, it could be often where they will talk about the market, they'll say thank you for scanning my note, my name is such and such. And I live in your neighborhood and I'm third generation Carolina in or whatever. And so it's like really personalizing it, making sure you add value. And then here's a little secret. I'm not actually about the handwritten note on the QR code on the QR code.What is the Have you seen any difference in response rate to the older generation like people 65? Plus, do they get QR codes? Do they understand how to use them and all that? Previous to COVID? No. But because of COVID Everyone got used to QR code and interesting. That'd be my friend. Everyone has everyone. Everyone has a smartphone. I mean, everyone has a smartphone no matter what generation now. And they just everyone knows how to open up a camera. So it works. It works really well. And here's a little secret is the handwritten note is awesome. It works great on its own. It performs that eight times we've done a lot of AV testing the handwritten note and the way we engineer it, in particular performance beat times better than printed direct mail. But to really get maximum ROI, you use the note as a Trojan horse. So now it's all about evoking reciprocity, right? Where if you've read books on persuasion, it's not the need for human to give back if they've received something is actually irrationally high. So by sending that note, you can sit really high in the saddle, as a real estate agent. And this is the secret is you can you've taken that audience and you've warmed it up now, which is a marketer's Holy Grail. And that's why I named the company audience. It's about taking a cold audience and warming up that audience. Once you have a warm audience, then when you send a cold email, for example, and we supply all the email addresses, not only the primary owners, but if there's a secondary owner we find that email address to then you follow up there's a 12% response rate, on average, not not open rate response rate on a cold email because we do a magic subject line which says Did you receiveIf my handwritten No, then we use AI to create a long email, it's personalized. And it even mentions their address in there, it mentions their neighbors addresses in the email. So that gets a crazy high response rate, then we give you the social handles. So you connect by social. So what what our platform does and what a lot of real estate agents tell us is, it opened the door for them to easily and automatically get good, really good at follow up in digital market. And the note with the door opener, in fact, there are agents that tell us that they were they really dislike door knocking a lot of agents just like door knocking. I don't I don'tblame them in the slightest. Once you send the note though, the door knocking is so much easier they answer. And then it's never about selling. It's about hey, I sent I've sent you a couple of handwritten notes, I fear I'm sending them to the wrong address just confirming that you receive them. So that works like a charm. And for so once you send your direct mail, you have a list and now you're targeting the same people on social are you doing this through the cell phone and email address custom audiences uploads, like on Facebook? And what kind of digital activities are we doing here? Yeah, so always be aware of any company that is supplying phone numbers to you at scale, because in this climate of privacy, they should not be doing that. And they could get you in a lot of trouble. If you then load those up into a dialer and go nuts on calling home cold homeowners. And it also depends on your state. Obviously certainly don't don't text a cold homeowner, you can get into big trouble that last year a cash buyer you have to be the principal in the transaction then you could solicit but what he's saying you could get in a lot of trouble realtors that are cold calling or whatnot, cold calling or tax, you cannot interact unless you're a direct principal, you cannot represent anyone unless you're direct principal. But if you're the cash buyer yourself, and you're legit, you could cold call them. But that's a you can't do it regularly. So this is a good way around that. But further to your question, Mike about creating custom audiences in Facebook, for example. So what we do then, is we I do these webinars, and we have this training videos that teach you exactly how to eat all the meat of the marketing bones in a very easy way requires very little effort. So we give you all the emails I was mentioning of the primary and secondary owners, you take those. And for example, we have integrations with folks like follow up boss and others that you can literally export them directly out of our app. And then you can use those to create custom audiences inside of Facebook. And then all of a sudden, we train you on how to even go to sites like upwork.com and hire someone to create your Facebook ads and go to Facebook ad library and kind of take a look at your competitors. Very easy stuff. What's the ad is a video.It's like the retargeting ad like I would I would probably put up picking, like I put my face on it 100% For sure, for sure. So it's an introduction video, and then they're like, it should be the same video that you just did for the landing page off of the QR code off of your notes. So it's all consistent. So now look what's happening, the homeowners that were ice cold before audience, they're getting your notes consistently. And you want to make sure you send a note every two months. And you want to be very, very consistent in that you stop. I mean, we know that out of the 1000 or so households that we're hitting with audience notes that there will be people who list we don't know who's going to list. So therefore you have to stay top of mind consistently. And the worst feeling for an agent is when someone from their database lists with one of their top competitors. I mean, it's the silliest so with audience, you need to be consistent. And that consistency allows you to then follow up, then you take all those email addresses and guess what, import them directly into your newsletter marketing platform. So if you use MailChimp or your brokerage platform or Active Campaign or Constant Contact or whatever, upload them and then there's starting to get your email newsletters, it's all about consistency and familiarity, which breed trust. So it's never about just one thing. It's never about just the note or the email marketing or the Facebook. It's everything we all know it takes multiple multiple touches. Jay, kinder, you know, I was chatting with him. He's incredible. And I asked him, I said, Scott, what do you do so well, Jamie's one of the top agents in the country raising raising coach and everything else. And he said, Well, I like to think of myself as the Incredible Hulk stomping around in a puddle. I said, Okay, great, great image. What does that mean? And he said, people cannot miss me because I'm everywhere. I'm on bus benches. I'm an email. I send your handwritten notes. I do everything and so that's that's kind of the whole point with this integrated marketingplatform here at audience sounding familiar, folks, we chat about this every week on the show you there is no one thing as a one channelperson anymore. You got to be mom omnipresent. You got to be everywhere.And people, it's a busy world. You know, at the end of the day, this is people given to the one that gives you the most and for real estate, over 80% of people will close with the first person they meet with, you increase your chances of that happening, the more they see you, right. And the reason why this, like what he's seen here is like just direct mail farming, it still works today. It's been around since the dinosaurs roamed the earth. But generally, if you're just taking regular postcard campaign, year one, you'd hit one to three listings, your two is three to five, year three is five to seven. That's a traditional farming campaign, but it's if you take a break at all during those 36 months, you just screwed up the whole campaign. Okay? You cannot. It's almost like, like, you can't leave in the middle of a dinner on a first date. That's the same fucking concept, right? You can't just submit Oh, I gotta go art by Alright, sorry, you don't get a second date. There's, there's no difference with this. Like, if you don't plan on being consistent in anything, it's not going to work. And I would even put this more in the marketing versus advertising category. This is all attraction based like something like this, you could see the ROI is going to come but you don't know when it's going to come. Right but when I'm buying Zillow leads realtor.com Either make money or I don't make money in that term, or in that timeframe of that I have that lead account. So this is definitely the long game. You have to be doing it consistently all the time. I love the digital marketing approach on top of this is how we're doing with all of our brands. We create organic content and we overlay that Reatta contact with our ads and then that's what's working the best real it's like we give value in the people who consume our content. Another way to look at content marketing I like to explain it as the Think of the play action in football for all you dudes out there. We're watch the Super Bowl this weekend right? You hand off you hand off you hand off only to set up to pass right otherwise the play action is not even a thing is it well it's so differently in here you add value you got direct mail every two months direct mail direct mail oh there isn't social. Oh, he's gonna email Oh shit. Fuck this motherfuckers everywhere. Where the flux is guy coming from he must be the best. That's positioning and authority with content that's how powerful that can be. And even if you do this, and you've never sold a house before the people on the receiving end of this content think you're fucking Rockstar.Yeah, that's the difference is like with brand authority, personalization content putting yourself out there. I can make you think I'm a chef. If I want seven days seven videos, watch them You think I'm a chef. That's how powerful branding and positioning can be guys. I love the omnipresent makes sense. makes common sense to me and unfortunately, we've lost a lot of that in the real estate industry.Dude, this is relationship building 101 Is this I'm looking at this as the dating process. I think people understand this when when I walked through the analogy is that note is my like, that's my swipe right?If that's even how that works, right? Oh, fuck. Who is this person? Yeah. Oh, then the emails are my, my my Tapper. Like, I don't know, I don't know how the DD analogies work or the platforms but it's like that's the same concept guys. The problem everybody has is that we're like hey, do you want to go buy and sell your house that's usually how an agent circle prospects they go hey, I'm a real estate agent with a big block Realty and what we're gonna be doing or sorry Hey, I'm a real estate big block Realty and I really like your house. I have a buyer. No you don't you're lying out of your ass who may be interested in buying your house. That should is tired guys. It's so old school.I don't know why the Guru's still teach it but I'm pretty sure it's it's all they know. Things have changed. And you do have to earn business today. And people have options. Fortunately, most of them think real estate's a commodity business. And for the most part, it is the one who stands out as the one who wins in whichever way that is direct mail video.However, maybe, but whatever it is, you gotta be consistent. Otherwise, it doesn't work. Yeah, and it works especially well in this market. So people ask us, Well, you know, how is the current climate of rising interest rates andslowing real estate market and in many areas, how's that affected us? And we say well actually have the opposite effect, because it's gotten rid of a lot of the riffraff so there's a lot of the agents that were just dabbling, or just toe dippers. They've pulled back on their marketingagents, we work with that plot a plot 180 degree role when everyone else is pulling back, like you know, eight 910. They just stomp on the accelerator harder. You take market share, in a reckless way. They invest on they don't they're careful about expenses, but audience is not an expense. It's an investment. And so it's about digging your well before you're thirsty. And then what happens just like an O H just look at these market cycles.is once you the ones that invested and applied the 180 degree rule, they come out way stronger than it already. I just did this earlier today on a training, it happened twice in the last two years. It happened right after COVID Most of the agents went MIA. And that's why so many social media celebrities were born. they've doubled down on marketing. I called it at the time, I said, Look, whoever's gonna be super loud here is gonna fucking be a millionaire. It happened. And then it happened again, when the rates change. Last April, everyone went, everyone stopped. Like I tell you guys, I just said, I just had this like I have, we lost half of our video clients. And both of those situations. And the ones that we kept fucking dominated. The ones that dropped honestly, like, a lot of them are still struggling. We had a transaction coordinator, tied to one of my trainings today. I've known her for a couple years, but um, I bring her on and I asked her a question. She goes, Hey, Mike, oh, my God. She's associate he's a transaction coordinator. So she gets business from real estate agents. And she had some life situations happen husband, and she like that. She went quiet for three months. All right, no one's seen her for three months, and all sudden, she just started creating again. And when she wouldn't cry it she gets up today. And she goes, Hey, Mike. Yeah, business just got crushed in the last three months. But it wasn't until I started getting back doing videos consistently doing this again. And now I just picked up six more agents. When you're out of sight out of mind, you cannot afford to not you cannot afford to run a business and be out of sight. And in this recessionary environment, we'll see what happens if it comes back or not. This is where you got to take market share, man. Yes, it sucks. It's scary. But dude, he just told you the exact same thing I've been telling you for last eight months on this show. And we've never even met before. And I'm telling you case, study after case study after case study after case study after case study. When shit goes bad, you double down? Not disappear. Yeah, yeah, we think exactly the same. And, yeah, I mean, there's, here's what happens when you pause, like you mentioned with that with that woman, when you pause your marketing, and you just decide, okay, I'm gonna see what happens. Let's see where the chips fall based on all this marketing I've done today, you actually send the opposite signal. So you send a signal that either you're not interested to sellers, for example, you send a signal that you're not interested in their neighborhood, you're not interested in their business, or worse that you've gotten out of the business altogether. Like you say, you're out of sight out of mind, you're now a tree falling in the forest that no one ever hears. And in fact, it's even worse, because guess what happens? You've pumped up the bicycle tire, so another agent can take a ride. So now another agent can come in there with similar marketing and people get homeowners get confused. Was it that agent? Was it the other agent? I don't know? And then on to say, was it the guy wearing the tie? Or was it the guy wearing the tie? I don't know which one it was, I gotta go with the guy wearing the tie. Air. Here's how a lot of you are going to be like, hey, what if I'm being annoying? I don't want I don't want to annoy people listen to if you believe you're the right person for the job, it becomes your obligation to let the world know for it anything less. You're a shady dude.If you're not the right person for the job, and you're in the wrong fucking business, go get a new job. Like that's what it comes down to. So when people tell us that same thing, like with video, I'm being annoying. No, what's annoying is when those people start cheating on you with another real estate agent. And it's not their fault that they forgot you're in real estate. It's your fault. You didn't remind them. And it's a big difference, like consistency. And marketing is the only thing that works. It always works over time. Yeah, you can make tweaks and all that. But look at the concept that he's talking about. Look at the concept. I talked about every frickin week on the show. And it's the same thing guys. Like, don't overthink, this isn't rocket science. People give in to the one they see the most whether that's direct mail, video, email, whatever it is the person who's all out there billboards and all that. There's a reason why those people are always the top agents in those markets like you don't, they don't it's not an accident. You're like, oh, is video gonna work for me? Well, have you ever seen an hour work for anyone? I don't know anyone who had video that consistently that isn't like successful. I don't know anyone's doing direct mail consistently that isn't successful. I don't know anyone that's working out consistently that isn't in shape.Like, dude, don't overthink this stuff. Guys. You're running a damn business. You're not a salesperson chasing a check. Your broker ain't gonna make you money, you're gonna make money. Your broker is just going to collect extra money that you make on them. Worst thing you could do firms make more money.No one's gonna save you in this business. You have to save yourself and your face, whether you like it or not. You're that's the brand, your body, your shirt, whatever the hell it is. And if that's not front center, and being the center of all conversation, you're missing the point.That's a great point. A quick anecdote related to what you just said. So there's an agent named David citizens here in Miami in South Florida. He's one of the top agents nationwide. You can look him up. I think he's ranked number 96. Now nationwide, he did $600 million in volume last year. He would be forgiven for notdoor knocking and for not you hustling to an extreme. Well, a couple days ago, I was on the phone with him. And I've heard him outside. He's a very, very happy audience Klein. In fact, he's even an audience investor. And I said, Dude, what are you doing? Are you going for a walk? And he said, No, I'm actually going door to door and hand delivering brownies with a beautiful ribbon, and my wife tied on it with the Davidsons logo on it. I said the only two people that you know, he goes, No, no cold homeowners. So here's a guy, you can calculate his GCI and get a sense for how much money he made last year talk about somebody not resting on his laurels. So exactly what Mike said about consistent, persistent, that wins the day. Yep. Just podcast, you guys. We got 1.5 million downloads. I never advertised it. I never marketed it. You guys come here. We're doing 30 35,000 downloads a month. Thank you guys, please keep sharing it out. But it's because I was consistent. Right? So we're practicing what we preach here, you guys, you have to just focus on one thing, and no, it's not going to happen overnight.No, you're not going to get rich in six months. But what you will do is you start to build a stream of consistency. And when the consistency occurs, the peaks and valleys goes away. And all of a sudden, this stressful business that you once dreamed of becomes fun again, don't overthink it, I just want you to give him some closing thoughts on where they can find you. And we'll get this wrap.Yeah,I mean, just one thing that I'd like to leave on is this sort of zooming out a little bit, and to make sure that you never, ever build your business on rented land. And let me at this is echoing a lot of what Mike talks about in his podcast. But a lot of agents will just develop out the page on their brokers website without creating their own website with original content, much less a podcast like Mike has done, you want to make sure that you are building a business that is completely independent of your brokerage. And by the way, your brokers love this because Keller, whomever, they love ambitious agents who are creating hundreds of articles, and podcasting, and you know, just all over the place speaking at events, and networking, and so forth. But also, this allows you to have a lot more autonomy and freedom, longer term. And if you are making this career, make sure you don't build your business on rented land. Same thing in digital marketing, right? digital marketers know that you cannot build your business around the big Amazon, Apple, Google and Facebook, use those platforms, absolutely play to their strengths. But build your own website, build your own content, testimonials, build all your wonderful reviews across Google My Business, learn digital marketing, develop a toolkit, you know, all the misfires I've ever had in my career, because I didn't have the right skills and tools to go out. And that's why inside of audience, you get a ton of training. So in terms of like where you can go to learn more, and it's a low pressure sale, you go to audience dot CEO, you book a demo. And the way that we approach things is we present our solution, we deliver a bunch of value, we get you some ebooks that you can take as a gameplan for doing the notes on your own if you need to, or doing digital marketing on your own. And if there's a fit, we move forward. We don't even do contracts because it works so well. And yeah, audience.co Well, man, appreciate it cool product. And thank you folks for listening to another one of our episodes. Remember what he said, you can't ever rely on a business or a cat. Don't ever put 100% of your business on a lead source you don't control. I've seen countless teams get their ass kicked. Once the market shifts, it just happened again. But whether you're relying on Zillow realtor.com, you'd be surprised at how many of these top performing teams don't really have a profit margin. They're losing or breaking even every single month. And it's not because it's just ego guys like so. If you don't have something you control, you're always at the risk of the next shift. Because what'll happen is that the second that lead source changes, so do the interactions with it. So when the market changed, Zillow leads weren't performing what they were before. Therefore, you can never rely on them. When you create your own brand, you can always rely on it because it's your system. So hope you got a lot out of today. Feel free to go ahead and visit our site, visit my software referral suite, you want to stay in front of your database you like what you see here. Well, we'll make content creation very easily through video, email, direct mail, and social media. And if you need the video editing and all that distribution on top of that, we could do that too. So appreciateYou guys have a great, great weekend and stay tuned next week peaceThank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

So much of success in business comes down to audience building. Not just any audience, but a specific audience who is actually interested in what you are up to and will buy what you are selling. In this podcast Ryan revisits one of his favorite topics to talk specifically about what you can do to build an audience of buyers in 2023. This year The Capitalism Conference is coming again in April of 2023. To learn more visit: http://www.Capitalism.com/CapCon6

Are you familiar with email marketing?How does email marketing compliments creating a video and video marketing?How do we build an effective email marketing strategy?Today, we discuss How to Get More Video Views & Build an Audience.Watch it on YouTube: https://youtu.be/4fs2sOWvu84Email marketing is claimed to be a powerful marketing channel. It is a direct and digital marketing form that uses email to promote a business's products or services. Through email marketing, entrepreneurs can inform customers on their email lists about their new products, deals, and other services. Thus, educating your audience about the benefits of your brand or maintaining their interest in between transactions can also be a more subtle way to market. Hence, with our growing engagement in social media, email marketing can now be our great instrument to promote our video content and brand promotion effectively.However, suppose you want to have an effective email marketing strategy. In that case, you need first to recognize where to draw your focus, such as building and developing an email list and producing your lead magnet creatively via video, ebook, or worksheet. We must also be consistent in doing these things, particularly in promoting our lead magnets. It allows us to connect with our audience and establish a good relationship with them since it answers common questions they might have. It should also be useful and helpful for our audience to read and allow them to access valuable information from the things we are offering.In this workshop, we will cover the following:Why building an email audience is a great way to increase video views and get more fansHow to get more people to view your videos the moment you release themHow to grow your email list using your current videosWhat types of emails to send your audience, and how often should you send themAbout the host:Liz Willits is a marketing expert, business owner, and consultant who guides the email marketing and content strategies of some of the fastest-growing companies in the world. Through her highly-rated webinars, online courses, speaking gigs, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to grow their businesses online successfully.Find out more about Liz: Website: https://lizwillits.com/LinkedIn: https://www.linkedin.com/in/liz-willits/Facebook: https://www.facebook.com/lizwillitsTwitter: https://twitter.com/lizwillitsBIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS:  https://apps.apple.com/us/app/bigvu-v...Android:  https://play.google.com/store/apps/de...Website:   https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

Imposter syndrome is a common affliction for comic creators and humans in all walks of life. In this mastermind style session, Karla Medrano, a self-styled "noob" to the world of creating comics shares her struggles with having the confidence to grow an audience. Luckily, a roundtable of creators who have all been there share what has helped them battle imposter syndrome and have success in the industry.

Coaching business owners from all over the world is something I do every single month and is one of the things I'm most passionate about. Although we're all at different stages of business, there's always something we can learn from each other. And that's exactly what I'm sharing with you today!In this episode, I answer the following questions from Social Curator users:“How do I turn Instagram followers into collectors?”“How can I sell my solution to someone who hasn't identified they have a problem that my offer solves?”“How can I build an audience before I have something to sell?”“What advice would you give someone who is leaving corporate America?”I can't WAIT for you to hear the conversations we had in this session, so without further ado, click play now!Social Curator is a subscription for business owners that gives them the tools to build their brand on social media, including access to:3000+ Customizable Caption Templates6000+ Lifestyle Photos300+ Instagram Story Templates (customizable to fit your brand in Canva)50+ Marketing Action PlansLive masterclasses, group coaching and accountability inside the private Social Curator CommunityWould you like to have the opportunity to be coached in YOUR business?There's nothing I love more than to help business owners like you build the business of your dreams, so join Social Curator today and let us help you!

"You need to build an audience of people to sell to!" Says every marketer, ever. "BUT HOW?!" I hear you cry. Building your audience - especially when you are just starting out - can feel overwhelming, frustratingly slow and plain difficult to do. Whether you're just starting out or you're looking to build a larger audience, it's useful to remember that EVERYONE starts from scratch. You. Me. Gary Vee. Joe Rogan. EVERYONE. We all started with zero followers, zero email list, and zero customers and clients. The most important thing is that you START. In today's Throwback Thursday podcast episode, we are covering three ways to build your audience - whether you're starting from scratch, or you're ready to take your audience growth to the next level. ✔ Build an audience ✔ Borrow an audience ✔ Buy an audience ------  Want to create, launch and scale a flagship online course?  Here's a few ways I can help you:  1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad  2. Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet in 60 minutes or less? You can get it for FREE at www.steviesayssocial.com/leadmagnet now!  3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it's a steal!)  4. Want to start a wildly successful podcast? Check out our FREE masterclass where we share with you our complete five step strategy!  Full show notes for this episode can be found at: https://steviesayssocial.com/99a 

Omar Zenhom realized he was only getting his MBA because he was seeking permission to become an entrepreneur. Upon that realization, he left his university job and dropped out of his MBA studies to focus on his $100 MBA Show podcast, where he helped other people like him learn the basics of marketing, sales, finance, and idea validation so they could start their own businesses and be in charge of their own destinies. In this episode of “Authors Who Lead,” I talk with Omar about his journey creating Webinar Ninja, how webinars can help authors find new readers, and how to build trust as an entrepreneur.Want to become a published author? Visit us at: https://authorswholead.com/Just like he helped me, Chris and his team are passionate about helping other entrepreneurs find their voice, and to scale with purpose and direction.So if you're ready to become that next-level entrepreneur, Chris is your golden ticket! He is hosting an incredible FREE online event to help you get there: The Elevated Entrepreneur Experience - happening 8th-10th November! LINK: https://authorswholead.com/chris

What does it take to take a new brand with 1 or 2 products and turn it into a whole multi-million dollar product line? In this case, it was just a simple shift in perspective - who the target market is and how to communicate with them. In this short crash course, Ryan talks with entrepreneur Humza Islam about how he can take this brush for people who wants to get away from chemicals in shampoos and think of the brand as something much bigger. If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode

How do you attract a super engaged audience? Cathy teaches you how to find the courage to stop fitting in and start standing out, why a more engaged audience is mightier than a larger community that only kind of likes your content, and how to find freedom by showing up in your truth. - Join the free podcasting bootcamp! Cathyheller.com/bootcamp Learn more about your ad choices. Visit podcastchoices.com/adchoices

“If you've been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter.  My podcast editor, Sarah Heeter, joined me for today's episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She's also a member of Launch Your Box.  If you're wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you're wondering if there's room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts!  There are several benefits to podcasts when it comes to connecting with your audience.  Podcasts meet people where they are. They lend themselves to being interrupted - it's easy to stop a podcast when needed and get right back to where you left off.  Podcasts allow listeners to multitask. They listen while driving, cleaning, exercising, and more.  A podcast mimics the intimacy of a phone call - you're talking to your audience for 25-40 minutes per week.  Unlike social media posts, reels, and videos, podcast episodes live forever!  It can be daunting to think about what you would talk to your audience about each week. Many people worry they'll run out of things to say. If you're serving your niche, and know your audience well, that shouldn't be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself:  What keeps my ideal customer up at night?  What answers are they searching for on Google?  What is their support system like?  What is their value system?  What are their highest priorities?  Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started.  Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it's very possible to DIY your podcast.  Important Links:  6 in 60 Workshop Find and follow Sarah Heeter:  Sarah Heeter on Instagram Sarah Heeter's Website   Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Grab your FREE copy of "The Complete Guide To Success On Instagram": https://theethanbridge.gumroad.com/l/The-Complete-Guide-To-Success-OnInstagram ----- SMMS #351 - As a content creator on social media, I use various social media apps on a daily basis. Whether they're for planning, productivity, content creation, editing, monetization etc., they all play an incredibly important role in my content creation process and business strategy. These apps help me streamline my processes, maximize my productivity, improve my content and in some cases even make more money. That's why in today's Social Media Marketing School episode, I wanted to share some of my favourite apps/software that I've been using recently. The apps I discuss include Notion, Adobe Premier Pro/Adobe Illustrator and the Instagram Creator Studio (where necessary I also mention some incredibly, free alternatives). I hope this episode of Social Media Marketing School provides you with some actionable tips so that you too can adopt these apps/software into your content creation process and business strategy so that you're able to streamline processes, maximize productivity, improve the content and in some cases even make more money. ----- ------ Follow me on Instagram: https://www.instagram.com/theethanbridge/ Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/ Get a free one-month Skillshare premium subscription and check out my classes: https://www.skillshare.com/r/profile/Ethan-Bridge/889451717?gr_tch_ref=on&gr_trp=on BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Over the last 7 years, I have scaled 20VC to 100M+ downloads, and listeners in 117 countries, and all of this with a spend of less than $1,000. Here are 10 of my biggest lessons: Lesson 1: Persistence: This is a game of who can last the longest. Lesson 2: Platform Selection: Choose the platform that best aligns to your skills and passion, not the one that is "hottest" at the time. Lesson 3: Just Start: The biggest reason people fail is because they do not take the first step. The V1 will never be perfect but it will improve. Press publish. Lesson 4: Consistency: You have to create a habit within your audience. You have to let them know when they should expect your content. This will also creating a forcing function for you to stick to. Lesson 5: Be Targeted on your Content Topic: Do not be vague. You have to be very specific in the topic you choose. Start very niche. Find your 100 true fans. Expand from there. Lesson 6: Every Piece of Content is Born Multi-Channel: You do a talk. This is not a single talk. This can be turned into a podcast. Several TikToks. A medium piece. No content is in isolation. Lesson 7: The Right Ratio Between Creation and Distribution: Do not create content and then press publish and think the work ends there. You have to spend the same amount of time distributing the content as you do creating it. Lesson 8: Create Champions: In the early days it is all about finding your 100 true fans. DM people that follow you. Make them feel special. They will retain and tell their friends. Create champions. Lesson 9: Bring People Into the Creation Process: When people feel a part of the creation of content, they will share it actively. Make more people feel part of the creation process. Lesson 10: Each Channel is Different, Optimise for Them: Different channels require different content types, formats, audio, optimise on a per channel basis.

Hey Friend! You started your podcast and now you're wondering how to actually build an audience online. You don't want to sit in front of a computer all day and you are sick of the social media and reels hustle. Amiiiright? Then this episode is a must listen! I am answering a question from Brian on today's quick tip Tuesday episode. He asks, "How do I grow my podcast audience?" I share 6 strategies for him (and you) to build an audience for your podcast organically online. These simple tips will help you start getting more podcast downloads and listeners, faster! I pray this blesses you. Xo, Stef   Connect -> www.stefaniegass.com   Free Stuff: Facebook Community-> www.stefgasscommunity.com Clarity on Your Calling Workshop-> www.freeclarityworkshop.com Start an Online Business Checklist -> www.completebusinessblueprint.com Start a Podcast & Complete Launch Checklist -> www.thepodcastlaunchchecklist.com Should You Start a Podcast Quiz -> www.startapodcastquiz.com   The Stefanie Gass School: Step 1: Get Clear on Your God-led Calling so You Can Start an Online Business-> www.clarifyyourcallingcourse.com Step 2: Start & Launch a Successful Podcast in 30 Days -> www.podcastprouniversity.com  Step 3: Monetize & Scale your Podcast Using Courses and Coaching-> www.podcasttoprofitmastermind.com    Contact us -> support@stefaniegass.com  

Alicia started following Ryan's brand building content years ago and after following the playbook she has now built a multi-million dollar brand selling water bottles. She came by The One Percent community to talk specifically about she has used Facebook groups to build an audience of loyal buyers and took questions from members about how they can think about growing their own audiences and get their sales up. If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode