Podcast appearances and mentions of andrew foxwell

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management..

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access..

Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta's recent policy changes, including the removal of fact-checkers and relaxed content moderation standards..

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what's working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.

For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check. Contact Us 

Join us on this episode as Andrew Foxwell shares his journey from St. Olaf University through Capitol Hill to California, revealing how mentorship played a pivotal role in his career. Discover the inception of Foxwell Founders, a thriving community connecting marketers and mentors. Andrew reflects on the power of mentorship, the challenges of parenting during a pandemic, and the evolution of digital advertising and paid social on platforms like TikTok.Episode HighlightsAt St. Olaf University, Andrew Foxwell delved into political science and business, finding solace in the college's renowned music program. As a choir member, he embraced singing as a unique form of worship, considering choir practice a meditative escape from the complexities of daily life. Andrew's journey into the political arena began in rural Minnesota, fueled by a fascination with government and a desire to be 'in the room where it happens.' His active involvement in political campaigns, including volunteering in the 2008 presidential campaign, eventually led him to a life-changing role in Washington, D.C. Working for a congressional representative.The pivotal moment for Andrew in the realm of digital advertising occurred when Congress allowed social media ads. This opened the door for Andrew to run ads on platforms like Facebook and Google, eventually leading him to specialize in Facebook Ads. His journey into the advertising world involved working with a diverse range of politicians and agencies, fostering a bipartisan approach to his work. This experience laid the foundation for his later endeavors in mentoring and community building within the digital marketing space.Foxwell Founders (FF) is a community founded by Andrew Foxwell, focusing on digital marketing mentorship and collaboration. Initially created to facilitate discussions on social media advertising challenges, FF has grown into a substantial online community of marketers. The community aims to provide a platform for members to seek guidance, learn, and connect with mentors. They've expanded their topics of discussion and launched specific communities, like the PPC community. Foxwell Founders is dedicated to building self-sustaining programs, fostering mentorship, and helping members learn and grow in the ever-evolving landscape of digital marketing.Episode LinksFoxwellDigital.comEmail – andrew@foxwelldigital.comAndrew's LinkedInFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services?  Wix's Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn't be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations.  Gear up for episode 73 and discover which clients you should and shouldn't be taking on as an SEO this week on the SERP's up SEO Podcast! Key Segments [00:01:55] What's On This Episode of SERP's Up? [00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn't take [00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell [00:27:22] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Sydni Craig-Hart Andrew Foxwell Chase Freezman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Smart Simple Marketing Foxwell Digital Wayback Machine (Internet Archive) News: Google Search officially retires cache link Google Bard adds image generation Google Maps Tests AI Generated Answers For Local Questions With Local Guides

The pitfalls of overly personalized product recommendations. TikTok's deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you're doing by extending those sales, new options for Reels ads, and more..

I denne episoden deler jeg en fascinerende samtale med Andrew Foxwell, grunnleggeren av Foxwell Digital. Med hans ekspertise i digital markedsføring og et globalt nettverk av over 500 sosiale mediebyråer, har Andrew spilt en nøkkelrolle i å håndtere kampanjer for flere store amerikanske merker.Jeg gjenforenes med Andrew etter syv år siden vårt første møte på Ads Camp i Tyskland. I denne episoden utforsker vi viktige strategier som bedrifter bør vurdere i forkant av Black Friday og Cyber Monday, samt forberedelsene til julesesongen. Vi diskuterer også kreative tilnærminger til innholdsproduksjon, og gir innsikt i hvordan små bedrifter effektivt kan produsere engasjerende innhold.Bli med på denne engasjerende samtalen, som er full av verdifulle innsikter, og nyt denne engelskspråklige dyptgående diskusjonen om digital markedsføring mellom Andrew og meg.---Få en e-post hver gang det kommer en ny episode: https://www.moenco.no/sma-nyhetsbrevSliter du med å øke salget? Last ned vår gratis startpakke her: https://moenco.no/startpakkeBli med på Netthandelskonferansen: https://www.netthandelskonferansen.no/

Missing images; glitched out copy — Meta's ad platform appears to be broken, and the company isn't talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that will show you more sales..

Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Northbeam: https://www.northbeam.io/ Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:

TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you'd scheduled.And on the ad-free Premium Podcast, which you can get by tapping GO PREMIUM in the show notes… Andrew Foxwell on Meta's new Engaged-view attribution, and what its new “Extreme Budget Warning” is, and the surprising removal of domain verification..

In this episode from the Northbeam webinar, Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran, on how he identifies the top conversion path using Northbeam.If you're looking to optimize your conversion rate, understanding your top conversion path is crucial, and Northbeam is a powerful tool that can help you do just that. Learn from John as he walks you through the process and helps you understand why this data is valuable in improving your marketing and sales funnel.Watch the full webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Northbeam: https://www.northbeam.io/Related videos:

Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, Andrew Foxwell on Meta's recent automation announcements — how it will affect creative, placement, and even your campaigns' budgets..Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!.✨

Check out this exciting Northbeam webinar where Andrew Foxwell, CEO of Foxwell Digital, interviews our very own Co-founder and Senior Google Ads Strategist, John Moran! In this clip from the webinar, John and Andrew share their insights on the current Google Ads attribution problem and give tips on optimizing performance using accurate attribution data.When Google Ads leaned into Performance Max campaigns, attribution was jeopardized, it created an attribution challenge that makes measuring the performance of your campaigns a problematic task. This can result in inaccurate data, which could potentially compromise your campaigns. To avoid this, advertisers and agencies need to understand the issue with Google Ads attribution, identify key metrics that accurately measure ad performance, and leverage relevant attribution tools. Luckily, in this insightful clip from the Northbeam webinar, John shares all of this knowledge for your benefit. So don't hesitate and tune into the episode now to learn more.Watch the entire webinar here:How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: • How to optimize p... Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo...Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads.

Andrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago!Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands like Trek.He also runs an amazing community of brand owners, agency owners and marketing professionals called Foxwell Founders. (Over 400 members strong and collectively spending 250 million plus per month on ads.)Join us as Andrew shares his invaluable insights on the ever-evolving advertising landscape.Here's a glimpse of what we cover in this episode:What creatives are working best right now on Meta and Google, and are TikTok-style ads worth testing on multiple platforms?How answering questions is essential on more platforms than just Google search.What strategies are working right now with different Meta campaign types.Why having great creatives is only valuable with proper creative testing.How to focus on what's really unique about your product in your ads.Andrew's approach of "scaling in place" and how it applies to Meta and YouTube.Operational AI vs. Platform AI.What Andrew's "not, not excited" about AI means (I tend to share his perspective).

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it's easy to get impatient for the big results. But this week's guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What Andrew is up to  8:16 – Data best practices  17:12 – Misconceptions around paid social  23:30 – Identifying progress  27:46 – Setting up for long-term success (and breaking free from platform changes)  35:57 – Data protection vs needing that data  45:11 – Andrew's final two  47:52 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Foxwell Digital  Foxwell Digital Memberships  Follow Andrew on LinkedIn  Follow Andrew on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Andrew Foxwell co-launched Foxwell Digital, an agency, in 2012 from his base in Wisconsin. The firm now manages social media ad campaigns for brands worldwide. Having experienced much industry change, Foxwell concludes the key to a successful marketer is a nonstop desire to learn. He describes in this interview his agency's approach to paid social campaigns, building a team, overall paid social strategy, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nxaFor all condensed episode transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company, founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Are you looking to take your Facebook ads game to the next level in 2023? Then you won't want to miss this episode of Marketing Mindset, where we sit down with Andrew Foxwell, one of the world's leading experts in digital advertising. With over a decade of experience in Facebook ads, Andrew has seen it all, and he's here to share his insights on what's working now and what's changing in the world of Facebook ads.During our conversation, Andrew shared:The campaign structures and creatives Andrew's currently seeing work well in accounts.The common mistakes he sees when auditing eCommerce ad accounts.Reporting discrepancies between 3rd party tools and Meta. (Spoiler alert, Meta reporting is improving.)One topic that's been generating a lot of buzz lately is the use of AI creative for paid media, and Andrew has some fascinating thoughts on this topic. He shares his insights on the pros and cons of using AI creative and if he sees it working for paid media.Whether you're a seasoned Facebook ads pro or just getting started with digital advertising, this episode is packed with valuable insights and tips you won't want to miss. So tune in now to learn from one of the best in the business!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future. In this episode, we're diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok ads are worth the time and money, and an interesting approach to finding influencers for your eCommerce brand. You can find show notes and more information by clicking here: https://bit.ly/3R0081y Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

If you're struggling with Facebook ads, you're not crazy and you're not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard.Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of clients, but he also runs a community of 400 digital marketers from beginner to expert, which collectively spends over $100M per month on Facebook and Instagram.Show LinksFoxwell DigitalNorthbeamTripleWhaleBlog: Advantage+ Shopping CampaignsOctane AIDavid HerrmannTikTok Ads Webinar with Cody PlofkerDirect Mail: PostPilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

A terrifying error message on Google Ads' platform is causing nightmares for marketers... will machine learning eventually control everything about our Facebook ads? Andrew Foxwell weighs in... A Wordpress vulnerability so bad the platform is telling its users to upgrade immediately... Instagram video ads finally can be longer.Get 20% off now at Oribi — a 100% codeless analytics platform that helps you understand your visitors and turn their behavior into more conversions.Andrew Foxwell's Facebook Ad Courses: https://b.link/facebookcourses Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premiumADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google. Andrew Foxwell's "Q4 & BFCM Quick Wins Guide for Advertisers" — https://b.link/q4guide• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See https://todayindigital.com/ads• Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY!- Slack: https://todayindigital.com/slack- Discord: https://todayindigital.com/discord- Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

We're bringing back this Greatest Hit with 6 quick wins you can execute today to grow your business immediately.  I get asked for my growth checklist for eCommerce businesses all the time so I'm bringing back this episode with Andrew Foxwell on how to grow your business with 6 tactical and quick wins you can implement today. We're sharing the tried and true things we know work from Facebook ad set up to email segmentation, and website optimization to customer acquisition. I guarantee these tips will help you generate sales and you'll see results immediately. Enjoy! Episode Highlights 3:59 Quick Win #1: 4-6% Lookalikes based off pixel value. 5:21 Quick Win #2: Identify previous customers who are likely to spend again, but who are no longer on your email list, and hit them with remarketing. 6:57 Quick Win #3: Integrate your Klaviyo audiences with Facebook. 8:08 Quick Win #4: Turn great text reviews into video reviews. 10:48 Quick Win #5: Use bid caps to ensure your Facebook ads are being shown. 12:39 Quick Win #6: Get a fresh perspective on your website. Links And Resources Klaviyo UserTesting Profit Summit The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetization feature... an outstanding course on Facebook ad optimization is out.... And I knew the day would come at some point — today, a story about Carole Baskin. *Andrew Foxwell's course on Facebook ad optimization:* *https://b.link/facebookcourses* ( https://b.link/facebookcourses ) *Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at* *b.link/pod-newsletter* ( https://b.link/pod-newsletter ) *ADVERTISING:* - Ads: b.link/pod-ads ( https://b.link/pod-ads ) - Classifieds: b.link/pod-classifieds ( https://b.link/pod-classifieds ) - Brand Takeovers: b.link/pod-takeover ( https://b.link/pod-takeover ) *JOIN THE COMMUNITY:* - Slack: b.link/pod-slack ( https://b.link/pod-slack ) - Discord: b.link/pod-discord ( https://b.link/pod-discord ) - Podcast Perks: b.link/pod-perks ( https://b.link/pod-perks ) *ENJOYING THE SHOW?* - Rate and review: b.link/pod-rate ( https://b.link/pod-rate ) - Leave a voicemail: b.link/pod-voicemail ( https://b.link/pod-voicemail ) *FOLLOW TOD:* - Twitter: b.link/pod-twitter ( https://b.link/pod-twitter ) - LinkedIn: b.link/pod-linkedin ( https://b.link/pod-linkedin ) - TikTok: b.link/pod-tiktok ( https://b.link/pod-tiktok ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) (b.link/pod-todsite) and produced by engageQ digital ( https://engageq.com ) (b.link/pod-engageq). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Support this podcast at — https://redcircle.com/today-in-digital-marketing/exclusive-content Privacy & Opt-Out: https://redcircle.com/privacy

Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights 5:21 The current state of Facebook advertising and what you need to know about iOS 14 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising 9:56 How Apple will control the floodgates of information 12:52 What we know is changing between iOS 14 and Facebook ads 16:05 The upside to these changes within Facebook  18:24 What the upcoming data delay will mean for you  21:42 8 must-have events to set up to prepare for the new normal 25:40 How to set up and customize your new events 28:58 Don’t get taken advantage of: A word of caution when searching for help 32:05 Who is going to be most affected by these changes  37:57 The tools Facebook and Apple are working on to help you Links and Resources: Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World Foxwell Digital Blog: Facebook Advertising FAQs Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year Brand Growth Experts The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Welcome to List Growth Week. By now, you've probably heard about the Facebook vs. Apple drama...but what does the iOS 14 update really mean for you? Andrew Foxwell, an ad whiz, explains what you need to know about the latest update in a way even your mom could understand. And Ben breaks down what the changes have to do with the importance of email.

If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon. With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use 3rd party browser cookies by 2022.  This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead.   In today's episode, Andrew Foxwell and I talk about Facebook's new Conversions API, why you need to install it on your site, how it's been shown to increase conversion reporting by 30% and what you can do with that new information.  Enjoy! Episode Highlights 3:09 Why you need to install Facebook's Conversions API on your Shopify site 6:23 Common mistakes that prevent pixels from properly tracking 7:32 The impact of tracking all conversion events  10:39 What a 30% increase in conversion reporting can do for your business 13:49 The direction of conversion tracking and customer information 17:15 How to implement Facebook’s Conversion API onto your site Links and Resources: Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site The Social Dilemma  Brand Growth Experts The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

The reality is most entrepreneurs won't reach the singular exit that retires them for life. So why is their strategy to build wealth rooted 100% in their business? It's common for entrepreneurs to feel the urge to go all in and invest 100% in their business. But spoiler alert: Running a business is hard and selling your business for enough to spend your retirement at the Four Seasons with a pina colada in hand is even harder. In today's episode, Andrew Foxwell and I talk about how entrepreneurs can build wealth outside of their business by focusing on three different buckets of investments, why a diversification strategy is something to consider, and how we are preparing for looming financial issues that are on many people's minds.  Episode Highlights 6:27 Establishing what financial freedom looks like for you 9:27 The three buckets of investments 10:38 How Austin and his wife got into real estate investing 16:08 Austin and Andrew's stock market strategy to build wealth 19:18 Protecting yourself from an inflation event 22:09 Views on cryptocurrency and how to create a hedge for yourself 24:12 Austin's business strategy to build wealth 2840 How to build a $100M asset without having a $100M business 30:48 Leveraging the skills you have to create outsized returns 34:04 The importance of having a net worth progress tracking system Links and Resources: Allegra’s Website Factora Wealth Wealthfront I Will Teach You To Be Rich by Ramit Sethi Brand Growth Experts The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year.  Episode Highlights 6:27 How user behavior is impacting the current state of Facebook 10:36 A global overview of Facebook ad performance 13:59 What the Shaq Stack is and how to use it 17:12 Using bid overrides to manage volatile Facebook ad performance 19:35 User-generated content and dynamic creative testing 22:49 The All-In-One Campaign Budget Optimization when nothing else is working 24:48 Finding your unique performance formula 27:36 How long you need to run campaigns to maximize Facebook ad performance 30:30 When to ramp up your Facebook ad budget 33:13 The top 3 things working for US-based advertisers  35:23 Andrew’s Q4 prediction on Facebook ad performance Links and Resources: Podcast 272: 20 Facebook Advertising Strategies You Need To Try Right Now Canva Kapwing Brand Growth Experts Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

If you’re one of the few people who hasn’t been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you.  If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you’re aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dilemma that are going to bring even more transparency and scrutiny on advertising through Facebook, it’s a difficult time to grow your business using paid social.  Andrew Foxwell and I recorded two episodes back in February of 2019 where Andrew talks about 20 questions he likes to ask clients that are feeling stuck with their Facebook ads. It's still unbelievably relevant today. If you’re having challenges or are seeing a performance drop, these are the questions and strategies that you can revisit to bring new life to your ads. Enjoy! Episode Highlights 7:29 Integrating user-generated content into your creative 8:43 Leveraging reviews and social proof in ad copy 10:16 Using square video link posts 11:56 Performance differences between lifestyle photos vs product images 13:50 The problem with unanswered comments on your paid social ad 17:50 How to give first-time customers a reason to try your product 19:19 Bringing new life to an old ad set 20:36 Utilizing dynamic pixel actions to introduce new prospecting audiences 22:29 Testing broad match dynamic product ads layered with interests 23:26 Splitting dynamic product ad time windows to give your customers the best treatment 24:24 Analyzing your audience overlap to help scale your ads 27:16 Using value bidding to increase your average order value 30:23 Bid overrides, the bully method and getting exposure in a competitive space 34:58 The importance of advertising to previous customers 37:32 Trying product bundling to bring up your AOV 42:02 Remarketing to engaged users 43:24 Reading your age report breakdown and how to find it 46:22 What your Add to Cart to Purchase ratio can tell you 48:08 How to try campaign budget optimization 49:45 The importance of getting a naming convention installed Links and Resources: Podcast 173: The 5 Step Process to Optimize Your Facebook Ad Account The Social Dilemma Brand Growth Experts Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

15-Minute Strategy Podcast EP26: Andrew Foxwell [Sprocket Talk] In this episode, we talk with Andrew Foxwell from Foxwell Digital about all the Instagram and Facebook ad strategies you could choose from in 2020 and beyond.

Andrew Foxwell is an entrepreneur, digital marketer, and podcast host of "Ecommerce Influence." He audited and guided on average $14.2 million USD per month in advertising spend on Facebook and Instagram in 2019. His agency has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Andrew Foxwell is an entrepreneur, digital marketer, and podcast host of "Ecommerce Influence." He audited and guided on average $14.2 million USD per month in advertising spend on Facebook and Instagram in 2019. His agency has worked with over 200 different organizations and worked with companies like KIND Snacks, Hilton, The Grand Ole Opry, Blenders Eyewear, Pura Vida Bracelets, and more.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Hoher Besuch - und das gleich doppelt! In der aktuellen Folge haben wir Florian Litterst und Andrew Foxwell zu Gast. Zusammen mit Alexander und Jan besprechen sie alles, was du wissen musst, um 2020 mit deinen Kampagnen durchzustarten. Du willst Florian und Andrew live erleben? 🔥 Dann sicher dir schon jetzt deine Karte für das Ads Camp 2020 am 04. und 05. Mai. Tickets gibt es hier.

Hoher Besuch - und das gleich doppelt! In der aktuellen Folge haben wir Florian Litterst und Andrew Foxwell zu Gast. Zusammen mit Alexander und Jan besprechen sie alles, was du wissen musst, um 2020 mit deinen Kampagnen durchzustarten. Du willst Florian und Andrew live erleben?

Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns. Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more. Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications. Tune in for more details! Resources Andrew's consulting site: Foxwell Digital FB Training Ads: Jon Loomer Twitter: @andrewfoxwell FB Group: eCommerce Heavyweights Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

It's episode four and we're hitting our stride. We start by discussing Facebook's dismal reach rate and the "anti-hack" of posting once a week. On the paid side, we expose the inefficiency of Facebook's "Why am I seeing this ad?" tool. We shout out other experts in the social advertising space, specifically the Facebook & Instagram Pro Ad Buyers Industry Group run by ecommerce masters David Herman and Andrew Foxwell. And if you're looking to follow someone new this week, Ste Davies is your guy. In our segment "More Questions than Answers" we ponder why Facebook removed the Info and Ads tab without a public statement. We warn against launching a social campaign on a Friday and discuss the spectrum of competence when it comes to platform representatives. We shout out Soutmates.ai, our favorite organic valuation tool and round out the show with a rant about Internet Mobs. In the Aftershow we talk Mark Wahlberg, Cancel Culture, and the pros of having a nemesis.  Support the show.

[Insights] Ads Camp - Erfolgreich skalieren, Vortrag Andrew Foxwell Das "Ads Camp 2019" ist Geschichte. Falls du nicht dort gewesen bist, hast du leider einiges verpasst. Aber zum Glück hörst du ja diesen Podcast! Denn du bekommst hier von den genialen Vorträgen, auch wenn du nicht live vor Ort gewesen bist. In dieser Episode erzähle ich dir, was Andrew Foxwell von Foxwell Digital in seinem Vortrag "Scaling Your Facebook & Instagram Ads For Success" berichtet hat. Er hat Insights erzählt, wie er für einen Kunden auf 18k US$ pro Tag skaliert hat! Ich bin mir sicher, dass du auch für dich einige Tipps dabei sind und du einiges für dich mitnehmen kannst. Alles zu dieser Episode findest du unter OnlineBusinesshelden.com/andrew Herzlichen Dank für deine Bewertung.

Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell! We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns.

Co-founder of Foxwell Digital and collaboration with over 250 businesses! Over $10 million spent on Facebook and Instagram ads! Blogger at Jon Loomer, podcast host known from The New York Times and TechCrunch! And now on our podcast: Andrew Foxwell! We proudly present our first podcast episode in english with the US-expert: Andrew gives insights into Facebook ads scaling, optimization rules and how humility helps managing campaigns.

EP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself. This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT Media Andrew Foxwell, Foxwell Digital David Herrmann, Social Outlier Justin Marshall, Ad Hoc Media

I have a fascinating episode for you today. This week, Andrew Foxwell sat down with Jason Moser, a senior analyst for the Motley Fool investment research team. You might be wondering why we are interviewing someone who helps people pick stocks for a living. It turns out, Jason's whole job at the Motley Fool is to research and analyze companies in the e-commerce sector and learn how they are innovating. This is a big picture episode and they talk about a whole bunch of things. Andrew and Jason get into talking about Wayfair and Amazon. They also talk about the state of ecommerce, Shopify, Facebook, Instagram, and a bunch of other things. I think you'll really like this episode and I look forward to hearing your feedback on it. Enjoy! Episode Highlights 6:05 How Ecommerce brands are innovating the marketplace. 9:00 The two trends you should be exploring if you're a growing ecommerce brand. 11:27 How creating your own version of Amazon's "Prime Day" can generate revenues greater than Black Friday. 13:52 What Shopify is doing to help their clients grow their brands. 17:20 The 1 thing Dollar Shave Club has done to grow their business and how you can use it to grow yours too. 22:26 What your customers are really looking for (Hint: it's not a discount). 30:00 The future of ad products on social networks and their perceived value for advertisers. 38:56 The one tip you should always follow if you plan to invest in the market. Links and Resources Motley Fool - Money Podcast Motley Fool - Market Foolery Motley Fool  Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money. I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyoand you’ll get a free trial + priority on-boarding.

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands. Sponsored by  Show notes: https://www.socialmediaexaminer.com/313

Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.

When you first start your business, that first sale is a big deal. It's proof that your idea is valid. The excitement wears off and the second sale just isn't as exciting. It quickly becomes a game of chasing the dragon to repeat that success high. Maybe it's your first 100 orders, or your first $100K. Either way, the only way to maintain the high of achievement is to keep scaling. There's a lot of information on how to go from 0 to $100K in a business, but what separates the six figure businesses from the nine-figure businesses? To find out, we look to an ecommerce expert consultant that's worked with many of the top Shopify stores in the world (including MVMT, Dr. Axe, and Kettle and Fire) to define a growth strategy, scale their advertising, and hire the team necessary to get to the next level. Austin Brawner joins us to reveal the growth secrets his consultancy, Brand Growth Experts, uses to help established ecommerce companies scale up while remaining profitable. Austin also hosts the fantastic Ecommerce Influence Podcast, where Andrew Foxwell and he share advanced traffic and conversion strategies for fast-growing online brands. You'll Learn What's the big difference between Shopify brands that scale up and ones that don't? How to scale through delegation? The key performance indicators that determine if you can scale The levers to pull to scale your store Why is it so tough to scale? What are the downsides of scaling up? The dark side of mentor stores Tune in for more details! Resources Brand Growth Experts Ecommerce Influence Podcast Dean Jackson Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn Shopify Plus got that regular Shopify doesn't?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager

Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend. In short, Andrew is a Facebook and Instagram ads expert and we’re going to pick his brain […] The post 214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell appeared first on MyWifeQuitHerJob.com.

Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns. If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew.  IN THIS EPISODE YOU’LL LEARN: The 3 steps you need to take to get started with Facebook Analytics as a new advertiser How to use Facebook Analytics to generate more sales for your ecommerce site Will Facebook Analytics kill Google Analytics? Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less from brands. What should brands do? What does this mean? They explore...

Happy 2018! We’re back -- and we’ve got something special for you. Last week Andrew Foxwell and I hosted a Facebook Live where we talked about our email and Facebook marketing predictions for 2018. Email marketing is alive and well, but there is one email opt-in technique that needs to be put to bed once and for all -- are you using it? There’s been a ton of hype around Facebook Messenger, but it has yet to live up to it -- will 2018 be its year? Tune in to hear what we think will change and what will stay the same this year, and what you need to do to keep up with the ever-evolving world of online marketing. Episode Highlights: 2:00 How product integrations will grow and opportunities will increase with broad match Facebook targeting 4:15 As email open rates continue to decrease in 2018, you can stay competitive with segmentation 5:40 The expansion of Facebook Analytics: seeing the journey of a Like to a purchase 7:20 The increased effectiveness of connecting with cart abandoners through Facebook Messenger & Messenger bots 10:00 The continued integration and expansion of Instagram opportunities for advertisers 13:30 Email continues to be a top 3 sales driver (it’s far from dead) 14:30 Spin-to-win: why it’s likely ruining the quality of your email list 16:40 Advertising in Facebook Groups and other sub-communities 17:50 Expansion of bidding optimization - Facebook will help you reach your MVPs 19:07 Chat bots become better at lead capture and finding your best leads 23:30 Set yourself up to make 2018 your most profitable year yet by attending the Facebook or Email Marketing Intensive Links and Resources: Facebook Intensive  Email Intensive 

Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next year, and the methods used for those evaluations and plans. 

Learn how the branding giants do it. Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business. IN THIS EPISODE YOU’LL LEARN: A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes on the top of your marketing funnel). The simple Facebook attribution tactic, that a lot of people don’t do, that can make measuring your Facebook campaigns so much easier. Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (« This will help you reach different segments of your audience). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business. Interview Highlights 1:30 The new Facebook analytics package overview 2:05 Why is this topic important to our listeners? 6:00 How many people have the analytics dashboard and who is using it? 7:14 People vs. pixel-based marketing… 10:05 How to make an impact on your business with FB analytics 15.09 The NEW-NEW stuff – building custom dashboards 17:18 Helpful examples for building dashboards 19:47 How to optimize with “Breakdowns” 22:30 How do the analytic results affect the way you serve ads? 25:31 How does the new FB platform help with event de-bugging? 28:30 Inside the mind of Andrew Foxwell…last minute tips!  

In this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the Show The current value of social proof (a Facebook hack) The Facebook Pixel's increasing IQ Large audiences and how they are changing the way you bid Links / Resources Foxwell Digital (Andrew's website)

If you’ve been a listener to the Ecommerce Influence podcast over the last year, you know our release schedule has been inconsistent, to say the least. My wife and I went on an extended working honeymoon through Asia for about 6 months and during that time recording episodes took a back seat. The good news is that we’re back and I have a bunch of solid episodes coming your way. This is our first episode in quite some time. Tune in to hear where we've been, what we have in store for the new show, and get to know my new podcast co-host, Andrew Foxwell. I'm excited to be back in the saddle and to bring you some of our best new training yet. Links / Resources Foxwell Digital (Andrew's website)

Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.

Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.

Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.

Jon welcomes Andrew Foxwell back to the Pubcast, and they wrap up 2016 with a look at strategy.

Jon invites Andrew Foxwell to the Pub to talk about recent Facebook ads changes and making adjustments for the holidays.

  If you’re spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What’s working right now on Facebook? What worked last year but is no longer working? The future of Instagram and how brands can use it Facebook video funnels and how to use them How much you need to spend to learn on Facebook What Facebook and Instagram will look like in 5 years How to create custom audiences that drive conversions Links / Resources Foxwell Digital AdEspresso Facebook for Business Jon Loomer Jon Loomer Power Hitter’s Club Andrew Foxwell Twitter Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Andrew Foxwell is the co-founder of Foxwell Digital, a business that consults with Fortune 500 companies, e-commerce entrepreneurs, and well-known start-ups on maximizing their advertising impact on social media. He has spend over $10 million on the Facebook platform alone and has worked with companies like Square, Fitbit, and GoPro. Andrew's expertise has taken him to Washington, DC where he worked in Congress and to Silicon Valley where he further honed his social media marketing skills.

Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell. On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including: If a business advertises on Facebook, should it also be advertising on Instagram? What makes a great Instagram advert? How do you measure success? What kind of call to action is effective? What kind of business should definitely be advertising on Instagram? Is there any particular type of business that shouldn’t bother with Instagram advertising? What are some common mistakes that you see businesses making with Instagram advertising? What are a few tips on how to setup your first Instagram advertising campaign? How targeted can you be when you’re selecting your audience? Does Instagram have a broad spectrum of users or is it skewed to a particular type of user? [Tweet ""You can actually mess around with Facebook's targeting without ever launching an ad" @andrewfoxwell"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Facebook Power Editor [Facebook ad management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Ad Espresso [Facebook ad management] Angora Pulse [Social Media Management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you aren't right now advertising on Facebook or Instagram I would encourage you to get in and start experimenting with that, and learn about the tactics and the tools that you have there. Mostly centering around targeting. You can always go into the Facebook ads manager, into the audiences section - there's a thing in there called the saved target audience. And you can actually mess around with Facebook's targeting without ever launching an ad. If you've not done that, I wold encourage you to do that.

Jon invites Andrew Foxwell back to the pub, and all hell breaks loose...

Jon is forced to record twice and drink two beers with Andrew Foxwell as they discuss several updates impacting Facebook advertisers.

Jon invites Andrew Foxwell back to the pub to discuss the fresh announcements from Facebook regarding Dynamic Ads and updates to Website Custom Audiences.

Jon invites Andrew Foxwell back to the pub, and they discuss... oCPM Change Lookalike Change Q1 Expectations for Clients What to do when a campaign dies Evergreen Campaign Video Cheers!

Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year. Go here to sign up for the Foxwell Digital Download: http://foxwelldigital.com/foxwell-digital-download

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

If you're not driving more ecommerce sales with Facebook advertising then you're missing out on one of the best "demand generation" systems available to your business today. Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients...and if you're not getting that with what you're doing now, here's how you can start. The person responsible for helping some of our clients see those kinds of returns is Facebook advertising expert and friend, Andrew Foxwell. Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today. He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us. This is episode is part two in a 2-part series that will teach you how to drive more ecommerce sales with Facebook. Part one is an overview of Facebook advertising, what's possible, and we lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with facebook advertising.  Key Takeaways from the Show How to structure Facebook advertising campaigns for success for your ecommerce store. The targeting power of Facebook and how to best use it to your advantage How to find the highest converting ad campaign in the shortest amount of time. How to a create large, highly-qualified "Lookalike" audience that generates sales on demand. Links / Resources Facebook Advertising for Ecommerce Quick Start Guide Foxwell Digital Andrew on Twitter 

Jon invites Andrew Foxwell on to the Pubcast this week!

The man who stops advertising to save money is the man who stops the clock to save time. If you're not driving more ecommerce sales with Facebook, you should be. If you are using Facebook to drive sales, you can do it better than what you're doing now. Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients. Most of the credit can go to Facebook advertising expert and friend, Andrew Foxwell. Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today. He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us. This is episode is part one in a 2-part series that will teach you how to drive more ecommerce sales with Facebook. Part one is an overview of Facebook advertising and what's possible. We then lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with Facebook advertising. Key Takeaways from the Show Why you need to be using Facebook advertising for ecommerce. The biggest obstacles to Facebook marketing success and how to avoid them. How to get 3x, 4x, 5x and up to 10x return on adspend with Facebook Advertising The first thing you need to do (or optimize) to succeed in driving more ecommerce sales with Facebook. Links / Resources Facebook Advertising for Ecommerce Quick Start Guide Foxwell Digital Andrew on Twitter Mindset by Carol Dweck Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following: - ad inventory and how important that is to success - getting traction for ads early on in a campaign and how to do so - what to tell clients when something doesn't work right away - how many adjustments should you make per day in your ads? - the best way to approach proposals and pitches - building your network & finding new business

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following: Instant Articles: Are they good or bad for marketers? View Tags "Call Now" Button Changes to Events Enjoy!

Join Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's latest algorithm update • Is organic reach REALLY down to 2.6%? • Is there a Facebook ads bubble?

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: The Green Bay Packers debacle, and parallels to business The future of video on Facebook A closer look at Jon's Facebook ads experiment The value of Lookalikes and a hidden gem

This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads. Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: Facebook's Epic, $19B Acquisition of WhatsApp WhatsApp Facebook Ads Reports: A Tour of a Powerful New Tool Benefits of the New Facebook Ad Reports Facebook Fraud Response: Are Facebook Ads a Waste of Money? WCA Lookalike: Target Facebook Users Similar to Website Visitors Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) The Death of Facebook Interest Targeting: Shifting Budget Priorities Facebook Website Custom Audiences: Increase Fans, Traffic and Sales Facebook Custom Audiences: Target Facebook Ads by Email List

Pull up a bar stool! Here's this week's show notes:   - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest ad frequency you should never pass  - The new News Feed and why doesn't Jon have it yet?!   Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com. Want to be a referral partner?  Contact Jon at Jon@JonLoomer.com   Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks! Visit: JonLoomer.com/awesome      

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us! Topics discussed: Andrew's background working for the US Congress social media team Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years Facebook's mobile success Purchase Intent: Desktop vs Mobile Broad ad placement and ad reporting strategies View Based vs Click Based conversions: What they are and why they're important Facebook Marketing Advanced University: Power Editor Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting Benefits of the new Facebook Ad Reports Facebook Ads Reports: A Tour of a Powerful New Tool Make sure your subscribe, rate and review on iTunes! Contact Andrew Foxwell: Twitter: @AndrewFoxwell Email: andrew@ppcassociates.com