The A-Game: An Adcom Podcast

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Insightful conversations with business leaders about what's new, now and next in the world of marketing and media.

A Marketing and Technology podcast from the minds inside The Adcom Group


    • Feb 17, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 31m AVG DURATION
    • 76 EPISODES


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    Latest episodes from The A-Game: An Adcom Podcast

    The A Game: Episode 69 - The Law Behind Sharing Content

    Play Episode Listen Later Feb 17, 2023 33:17


    Today our guest is Andrew Alexander, an attorney in the Intellectual Property group at Calfee, Halter and Griswold. We sit down with Andy to investigate copyright law as it relates to social media. When is it ok for a brand to repost someone else's content? What are some of the safeguards brands can put in place? What does the average user need to think about when making and posting UGC?  It turns out that because this media sector has moved far faster than case law or legislation, the answers are far from black and white – instead, they're many shades of gray.

    A Game: Episode 68 - Building An Audience No Matter The Market

    Play Episode Listen Later Feb 1, 2023 40:43


    Adcom presents The A-Game Podcast hosted by Jeff Culliton with guest host Abbey K. During this episode, we're talking with someone who lives on the other side of social media, Eric Aune, plumber and social media influencer who enlightens us about the power of tradespeople as storytellers, because of the passion they feel about their work.

    A Game: Episode 67- UGC's role in Strengthening Relationships With Your Brand

    Play Episode Listen Later Dec 21, 2022 36:03


    Jeff and Nadya sit down with RIDGID Tool's own Becky Brotherton, Director of Brand & Engagement Marketing, to discuss her success using a variety of marketing tactics that include sharing user generated content to increase authenticity. Becky also talks about planning for RIDGID's 2023 "RIDGID Experience" - the brand's 6th annual contest for its social followers and influencers. Ultimately, this innovative way of engaging with its community became a turning point for the brand.

    The A Game: Episode 66 Streaming Evolution

    Play Episode Listen Later Aug 26, 2022 31:45


    In this episode of Adcom's A-Game podcast, hosts Jeff Culliton and Nadya Scheiner talk with special guest Jim Ganzer about how streaming services like Netflix are changing the marketing landscape, and how these platforms can be accessible to marketers in a way that broadcast never could. Currently Adcom's Chief Strategy Officer, Jim is an expert at finding the precise media channels where any given audience lives.

    The A Game 65: Account Based Marketing

    Play Episode Listen Later Aug 8, 2022 31:45


    Adcom presents the A-Game Podcast, hosted by Jeff Culliton and Nadya Scheiner. Today we're talking about ABM – Account Based Marketing – with Justin Morcelle, Adcom's new partner and COO. Most recently the CMO of a Fortune 500 company, Justin has unique insight into B2B marketing. In today's conversation, we cover whether and how account-based marketing can be both intensely targeted and cutting edge.

    NFTs in Marketing: Episode # 64, Part 4

    Play Episode Listen Later Apr 27, 2022 31:26


    In the final episode of our series on NFT's in Marketing, Fandem (www.fandem.com) CEO G.I. Zaratsian discusses how to sell an NFT. While some artists have made fortunes by NFTing their original pieces and selling them on marketplaces like OpenSea, the process is still murky at best for most. We use our own Nadya Scheiner, an accomplished artist in her own right, as a guinea pig to outline the process.

    Episode 65: Kumar Arora - Executing Ideas Takes Creative Confidence

    Play Episode Listen Later Apr 8, 2022 29:13


    On this episode of The A Game we talk to entrepreneur & investor Kumar Arora. A constantly evolving entrepreneur, Kumar is the CEO of Arora Ventures. Arora Ventures provides resources, investment, consulting services to assist early-stage to mid-sized businesses. Some of his portfolio brands include Trust Foods, Rogue Eyewear, ILTHY®, and most recently, Sora Sushi. The topic of discussion is creative confidence and how it drives his new ventures and the massive engagement from the communities that follow them.

    NFTs In Marketing: Episode #64, Part 3

    Play Episode Listen Later Apr 4, 2022 31:09


    In part 3 of our discussion with G.I. Zaratsian, CEO and Co Founder of Fandem (www.fandem.com) we discuss how brands are beginning to explore the concept of a metaverse and what role NFT's play in it.

    NFTs In Marketing: Episode #64, Part 2

    Play Episode Listen Later Mar 28, 2022 31:44


    In part 2 of our 4 part series on NFTs in marketing, CEO and Co-Founder of Fandem (www.fandem.com) G.I. Zaratsian discusses tangible examples of how NFT's are currently being used by progressive brands and how the early adopters are gaining an edge.

    NFTs In Marketing Episode #64 part 1

    Play Episode Listen Later Mar 21, 2022 32:08


    On a new episode of The A Game we explore the future of NFT's in marketing with CEO and Founder of Fandem (www.fandem.com) G.I. Zaratsian. Episode 1 of this 4 part series lays the groundwork for what NFT's are and how the early focus on art has shaped the perception of their utility.

    Run, They Told Me, by: The Adcom Players

    Play Episode Listen Later Dec 22, 2020 3:26


    While all may not be right in the world this holiday season, some things point to brighter days ahead. The breakout Cleveland Browns are on a roll and the sky is the limit. This is all so very 2020! The Adcom Players, who are always looking to croon, decided to celebrate this unexpected rise with a holiday tune.

    The A GAME 63: The Rich Get Richer

    Play Episode Listen Later Jun 11, 2020 40:58


    It's a double-dose of the A Game this week. You'd be hard pressed to find two guys that can discuss media strategy as deftly at Jim Ganzer and TJ Salopek (Interactive Marketing Lead at Goodyear). The team nerds out over the growing strength of Facebook, Google, Amazon and the like while helping to level set what the near future looks like for the media landscape. All this and we take our new logo for a test drive on this week's episode of The A Game.

    The A GAME Episode 62: Turning the Corner?

    Play Episode Listen Later Jun 9, 2020 38:49


    iHeart Radio Northern Ohio market President Keith Hotchkiss joins us to discuss the current state of radio as companies emerge from COVID-19 with the need to generate momentum. Audio formats in general have expanded dramatically with the the growing audience for podcast content and iHeart is positioning itself to be one of the lead players in the field. Audio's role in a brand's marketing mix looks to continue gaining momentum in 2020 and beyond. All this and we are now available on the iHeart Radio podcast platform!

    The A Game: Episode 61 - Ari Lewis, Personal Branding and the New Normal

    Play Episode Listen Later May 5, 2020 35:04


    The A Game welcomes Ohio X co-founder Ari Lewis to discuss the mission of his new technology and innovation association, the need for people to take the reigns of their personal branding and why we don't need a "response to COVID-19" email from every brand that's ever existed. All this and much more on this week's episode of The A Game.

    A-Game Podcast Episode 60: When the Game Returns: Marketers and Today's Pro Sports Environment

    Play Episode Listen Later Apr 3, 2020 48:29


    In a Special Episode, Adcommers Kevin Griffin and Jeff Culliton discuss the business of sports marketing now and following COVID 19 with some of the biggest names in Sports Marketing. Mary Beth Pate of the Cleveland Clinic, Shelly Cayette-Weston of the Cleveland Cavaliers, Justin Morcelle from KeyBank and Sam Pines of ESPN Cleveland join the team to talk about the extraordinary circumstances that led to the pausing of all major global sports, their companies amazing community responses and how sports and their collective partnerships will likely bring unity back to starving fan bases. All this and more on the next episode of The A Game.

    The A Game Episode 59: Modernizing Your Approach to Trade Marketing

    Play Episode Listen Later Feb 14, 2020 32:41


    Marketing in the trades has been traditional for a looooooong time. How are companies specializing in the trades modernizing their approach? We discuss it.

    The A Game Podcast Ep. 58: Brands tug at consumers' hearts

    Play Episode Listen Later Feb 10, 2020 33:07


    So ... just what was up with all those heart-warming Super Bowl ads, and will that approach continue? Plus: With a cookie-less future ahead, will old-school metrics make a triumphant return?

    The A Game Episode 58 - You Can Commoditize Web Development, Not Web Strategy

    Play Episode Listen Later Feb 3, 2020 36:40


    Over the last decade web development has been on a roller coaster ride. First, it was highly technical and only for developers. Then it was plug and play - so easy a cave man could do it. The truth is that you can spin up a nice looking site quickly, but for brands the answer is much more complex. Join Sara Myers and Tom Keathley as they discuss trends in web development and strategy. All that and more on this week's episode of The A Game.

    The A Game Episode 57: Cookie crumbs

    Play Episode Listen Later Jan 17, 2020 40:42


    Google's removing third-party cookies from Chrome in two years. What's it mean? Plus: Music in advertising -- a history from our music expert.

    The A Game Episode 56: Ryan Reynolds' master content class

    Play Episode Listen Later Jan 10, 2020 36:52


    How fast can you get great content to market? If it's 3 days, you're in the catbird's seat. If it's two weeks, you might be too late. The A Game Podcast crew debates that in the wake of Aviation Gin's latest A+ ad -- a crack at Peloton.

    THE A GAME EPISODE 55: Year in Review/Lookahead to 2020

    Play Episode Listen Later Dec 20, 2019 37:24


    What a year in the world of marketing: Jim, Jeff and Joel gather to discuss the top trends, like fragmentation in the streaming world, influencers, the future of social and much more. Tune in!

    THE A GAME EPISODE 54: The Streaming Wars continue

    Play Episode Listen Later Nov 7, 2019 25:32


    If you come at The King, you best not miss. A wise man -- Omar Little -- once said that. But is Netflix even The King anymore? Apple, NBC and others are trying to prove it's not. We discuss on The A Game after Apple's streaming service launched.

    THE A GAME EPISODE 53 - Media Planning is Hard

    Play Episode Listen Later Nov 4, 2019 36:42


    Media planning is a mixture of art and science. Audiences are constantly shifting and the analysis of those audiences comes from many angles, none of which has a monopoly on the truth. This becomes even more complex in an election year. Most brands are deep in the heart of planning season and the complexity of media tactics and an election cycle are on full display. The team discusses this and more on Episode 53 of The A Game.

    A-Game Podcast Episode 52: All this data...not enough insights?

    Play Episode Listen Later Oct 17, 2019 35:03


    The A Game crew enlists a couple special guests -- Sarah Shamsi from Adcom's data and analytics team, and Charlie Schafer from our Audience Planning team -- to discuss how the data game has changed and how we're using data in everything we do.

    THE A GAME EPISODE 51: Paying college athletes and the marketing impact

    Play Episode Listen Later Oct 10, 2019 36:02


    California was the first -- but not the last -- to pass legislation allowing college athletes to earn money based on their likeness. How does this issue impact marketers? Kevin Griffin, Jeff Culliton and Joel Hammond explore on The A Game.

    THE A GAME EPISODE 50(!!!!): The next streaming craze will be 10 minutes long

    Play Episode Listen Later Oct 4, 2019 33:22


    Some big names and big funders are getting behind Quibi, which is looking to change the streaming game. How? In 10-minute episodes -- and only on mobile devices. Jeff, Jim and Joel discuss whether this idea will catch on. What do you think?

    THE A GAME EPISODE 49: Just what does it take to deliver effective marketing?

    Play Episode Listen Later Sep 27, 2019 39:30


    Jim and Jeff are joined by Charlie Schafer, Adcom's Senior Director of Account Planning, to talk effective marketing. How do you deliver it? Is boldness a must-have?

    THE A GAME EPISODE 48: Let's get personal. But not too personal. OK?

    Play Episode Listen Later Sep 12, 2019 29:43


    One of our Marketing Automation experts, Lauren Casarona, joins the show today to talk through trends and best practices in email -- specifically personalization. How much is too much? What's the right balance? Listen in to get the crew's take.

    THE A GAME EPISODE 47: Constant sharing on a new Facebook app. What could go wrong?

    Play Episode Listen Later Sep 9, 2019 28:46


    Jim, Jeff and Joel dive in to a new Facebook app -- Threads, the goal of which appears to be to drive users to constantly share their location and more details. (Battery life?!) Take a listen and give us your thoughts!

    THE A GAME EPISODE 46: Chicken sammies and football, that's what The A Game does!

    Play Episode Listen Later Aug 30, 2019 34:30


    Adcom SVP and former NFL exec Kevin Griffin joined the crew this week to provide his unique perspective on NFL ratings and the health of the league -- always a hot topic this time of year -- and the hilarious, engaging, dramatic, wild battle between Popeye's and Chick-Fil-A over chicken sandwich supremacy.

    THE A GAME EPISODE 45 - Zero Click Searches and Dynamic Content Strategies

    Play Episode Listen Later Aug 23, 2019 25:03


    The boys are back in town!!! At least for this week when they dig into two interesting topics. First, the rise of zero click Google searches is an indicator of changing user behavior that brands need to be ready for. Then, the team digs into the amazing content strategy that Slam Magazine uses to generate massive amounts of content from single point events that fuel months worth of social posts. All this and more on episode 45 of The A Game.

    THE A GAME EPISODE 44 - Demands on Data and the Great Farewell

    Play Episode Listen Later Aug 19, 2019 32:59


    In Morgan Rooks' farewell A Game episode we discuss some of our favorite podcast moments as well as the ever growing data demands of being a digital marketer. Morgan's feelings - get your data in line, or your marketing will suffer. All this and much more on episode 44 of The A Game.

    THE A GAME EPISODE 43 - Google Augmented Reality Advertising

    Play Episode Listen Later Aug 13, 2019 29:29


    Is augmented reality finally primed for its day in the sun? Device/Camera sophistication on our phones will allow us to do almost anything, but is the cost to execute at scale too much? Google thinks we are ready for a new normal in augmented reality advertising, but is it right? The gang discusses on this week's episode of The A Game.

    THE A GAME EPISODE 42 - FaceApp Sees the Future

    Play Episode Listen Later Jul 19, 2019 32:05


    FaceApp gripped the country this week by praying on everyone's vanity. Although already a widely used app, they rocketed into cultural relevance by showing us all what we are going to look like when we are old. While this is fun (depending on what you looked like)it does bring some privacy concerns to light. The original 4 discuss this and much more on this week's episode of The A Game.

    THE A GAME EPISODE 41 - Shifting Attention is Shifting Budgets

    Play Episode Listen Later Jul 8, 2019 34:00


    Need to get back in the swing of things after a long weekend? Good news, The A Game team is here to help. Attention is fragmented across platforms and all brands are shifting budgets to compensate. Hershey's has made this a core marketing focus and the dollars they are spending reinforces it in a big way. All this and more on your post 4th of July episode of The A Game.

    THE A GAME EPISODE 40 - Is the definition of a social network changing?

    Play Episode Listen Later Jun 25, 2019 34:32


    Outlets like Twitch and Fortnite are bringing people together in real-time in a way that other social networks don't. This begs the question - are the new wave of platforms more social than the OG's? Could Facebook/Instagram, Twitter, etc learn from the new kids on the block who are adding active users hand-over-fist? Marketing dollars will flow to where the attention is and gaming/streaming platforms are getting a lot of attention. All this and more on the BIG 40 of The A Game.

    THE A GAME EPISODE 39 - Tech acquisitions everywhere, but what do they mean???

    Play Episode Listen Later Jun 14, 2019 33:18


    We are seeing an uptick of acquisitions centered around ad serving and data visualization as of late. Some with very steep price tags. What does it all mean for the end users and for the market in general. The team will discuss this and more from our brand new Adcom A Game Studio on the corner of W.6th and St.Clair.

    THE A GAME EPISODE 38 - Are Algorithms Ultimately Bad For Advertising?

    Play Episode Listen Later Jun 6, 2019 35:51


    Algorithms have become the engine of modern advertising. They are so pervasive that sometime we don't stop to think whether or not they are truly good or bad for the channels we use. In this episode of The A Game, the team discusses how stopping and taking a deeper look at our programmatic world is probably in everyone's best interest.

    THE A GAME EPISODE 37 - Google Live Stream Musings

    Play Episode Listen Later May 17, 2019 33:09


    GOOGLE LIVE STREAM!!!! It was a big deal to us and all digital marketers this week. Our crack team of digital marketing mavericks discuss the ins and outs of what we heard and the effect it will have. If your current agency doesn't talk to you like this.......we're listening. Kidding, but not really.

    THE A GAME EPISODE 36 - Google. Privacy. Stop Us If you've heard this one before

    Play Episode Listen Later May 13, 2019 28:55


    The trackability of ads is under attack. Even if we haven't seen a real shift in what marketers can see yet, there may be enough smoke to assume that eventually it will turn into a fire? Is Google's recent algorithm update the match that starts the blaze?

    THE A GAME EPISODE 34 - Is Burger King Habitually Line-Steppin'?

    Play Episode Listen Later May 6, 2019 27:01


    Burger King launched a campaign for Mental Health Awareness Month that targeted McDonald's Happy Meal. Is this too cheek for such a serious topic? Are they within their brand or is it a cheap stunt to take a shot at their biggest competitor. The team gets flame broiled on this one, on this week's episode of The A Game.

    THE A GAME EPISODE 33 - Amazon Partnering with Kohl's? What's up with that?

    Play Episode Listen Later Apr 26, 2019 27:48


    Amazon and Kohls are partnering to help consumers return their Amazon purchases more easily. Is this just about convenience or is a bigger strategy at play. All this and the original four are back together for the first time in what feels like an eternity on The A Game

    THE A GAME EPISODE 32 - Monetizing Google Maps? Google Thinks It's Time

    Play Episode Listen Later Apr 19, 2019 31:15


    Google is finally putting a more concerted effort towards monetizing Google Maps. If done properly this is a great channel to reach consumers using location services. Our team thinks this might be a nod to the future consumer when autonomously driving vehicles allow for a less distracted commuter.

    THE A GAME EPISODE 31 - Miller Coors a Direct Retailer? We Will See

    Play Episode Listen Later Apr 17, 2019 26:33


    Miller Coors attempts to test a pseudo direct to consumer strategy. Is this a sign of the times for companies that sell through distributors? The Amazon effect has made traditional business models a little shaky and some of the oldest brands are fighting for reinvention. All this plus a cameo from one of our faves, Hope Ho, on this week's episode of The A Game.

    THE A GAME EPISODE 30 - Who is Apple After the Smartphone?

    Play Episode Listen Later Mar 29, 2019 42:29


    Apple's new service announcement last week was a good indication of the future strategy of the company and their stronger stance on privacy. With $245 billion dollars of cash on hand, Apple can be whatever it wants to be and it looks like they want to be a bank. All this and more on this week's episode of The A Game.

    THE A GAME EPISODE 29 - Instagram Ups the Ante

    Play Episode Listen Later Mar 22, 2019 38:47


    In a move that has been long anticipated, Instagram has begun rolling out e-commerce functionality to select brands. This move could create huge convenience for consumers and HUGE upside for brands, helping to monetize one of their favorite channels more directly. All this and Apple doubling down on their subscription model, on this episode of The A Game.

    THE A GAME EPISODE 28 - Is SXSW A Music Festival? Not Anymore

    Play Episode Listen Later Mar 18, 2019 32:24


    SXSW has exploded into an epicenter of emerging tech, startup launches and now political conversation. This wasn't always the case, but nonetheless, it now drives as much attention as any other festival in the country around Innovation. This level of attention will continue to grow the events scale and scope and continue to drive the most innovative voices to attend and share.

    THE A GAME EPISODE 27 - Don't Be Mad at Kylie Jenner

    Play Episode Listen Later Mar 8, 2019 36:27


    In this episode of The A Game we look at Kidfluencers, the ever growing sect of child Youtube stars who are raking in huge audiences and even bigger checks, but is it ethical. This and a detailed, if only semi-rational discussion about Kylie Jenner's new status as the world's youngest "Self-Made" Billionaire. All this and more on The A Game.

    THE A GAME EPISODE Episode 26 - Youtube's Got Some Splainin' To Do

    Play Episode Listen Later Mar 1, 2019 32:43


    In this week's episode our quartet performs as a trio with a new face, but the same hot takes. Youtube, like all scaled social media platforms, is combating bad actors and trying to assure their advertisers that their content is being displayed next to reputable and verified videos. This isn't a race with a finish, the teams will always be fighting this uphill battle. That and a look at what agencies need to know about 5Gs effects on marketing on this week's episode of The A Game.

    THE A GAME EPISODE 25 - Careless Whisper

    Play Episode Listen Later Feb 15, 2019 28:33


    The A Game has reached its 25th episode!!! Wow, that was fast and to celebrate we are enjoying a little George Michael......and talking marketing. Amazon continues to make headlines. We discuss a new Moments loyalty program they've introduced, not the cancellation of the proposed New York City headquarters. Or anything else.........

    B SIDES EPISODE 2 - Great Social Content in Unexpected Places

    Play Episode Listen Later Feb 15, 2019 23:39


    One of the joys of open Social Media Platforms is the chance to find great content in completely unexpected places. In our second installment of B Sides Joel talks with John Gonzalez, the creative lead behind the surprisingly fun and well followed social media accounts from the Northeast Ohio Regional Sewer District. NEORSD proves that even small groups can have a big social presence when they are timely, funny and aligned with their leadership.

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