Podcast appearances and mentions of marc pritchard

This episode of the Developer Diaries features an interview with Marc Pritchard, the Sales and Marketing Director atTaylor Wimpey España. Host Sean Woolley from Cloud Nine Spain sits down with Marc to discuss the history and evolution of Taylor Wimpey España, a leading property developer with a presence in Spain since 1958. Marc shares insights into Taylor Wimpey España's strategic approach to development, the challenges faced in the real estate industry, and the importance of maintaining a strong reputation. The conversation covers topics such as the company's growth from its humble beginnings to its current status as a major player in key Spanish regions like Mallorca, Costa Blanca, and Costa del Sol. Viewers will gain valuable knowledge about land acquisition, market trends, and the impact of global events like the financial crisis and COVID-19 on the real estate market in Spain. Whether you're interested in the history of property development, market dynamics, or the future of real estate in Spain, this episode offers perspectives from two industry experts. Stay tuned for more episodes of the Developer Diaries, where we explore the world of real estate development in Marbella and the Costa del Sol with leading professionals. See All available Taylor Wimpey Espeña projects on the Costa del Sol here: https://cloudninespain.com/en/search/popular-developments/taylor-wimpey-projects/1/ Get in touch with Cloud Nine Spain: Telephone: +34 951 203 808 Email: info@cloudninespain.com https://cloudninespain.com/

The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

It's fair to say that one of the markets that has become most complex and least transparent in the digital age has been advertising. The market was described in 2016 by Marc Pritchard – the Chief Brand Officer of Procter & Gamble, both the world's biggest consumer goods business and the world's highest-spending advertiser – as “murky at best, fraudulent at worst”.   In this episode of the Data Malarkey podcast, data storyteller Sam Knowles talks to Dutch media entrepreneur Stijn Gimbrère, Founder and CEO of Media Futures Market. Media Futures Market is an innovative platform that directly connects buyers – that's brands and their agencies – with high-quality media owners and publishers selling advertising inventory. In a market that's been weighted for too long against advertisers – whose budgets fund every link in the chain – Media Futures Market's mission is to provide buyers and sellers with the same information; simply, clearly, and transparently .   Before founding his current venture in June 2020, Stijn cut his teeth at the Dutch media network, RTL Nederland, before holding a variety of strategy and corporate development roles at advertising platform SpotX. he identified the gap in the market for his new venture while on a round-the-world trip with his wife, just pre-pandemic.   Our conversation was recorded remotely, via the medium of Riverside.fm, on 4 April 2023.   Thanks to Joe Hickey for production support.   Podcast artwork by Shatter Media.   Voice over by Samantha Boffin.   For too long, middlemen who only erode value have squandered advertisers' marketing budgets. Stijn is driven by a desire to bring transparency to the advertising market. One of the ways Media Futures Market does this is by enabling buyers to “compare apples with apples” and understand what an investment on one media property will deliver compared with any other.   Meta (Facebook, Instagram) and Alphabet (Google, YouTube) make it easy – though not totally transparent – for buyers to know what they're buying. By making it easy, they account for up to 80% of the online ad market. But there's huge value in other properties and platforms, and Media Futures Market makes it straightforward for buyers to know where the value is for them.   As a data storyteller, Stijn appreciates the need to “read the room” and understand the likely data tolerance of those you're speaking to. You need a different type of narrative – and a different blend of narrative and numbers – if you're talking to a CEO compared with a Finance Director. Knowing your audience is, for Stijn, a critical dimension of being a better data storyteller.   Media Futures Market first attracted media attention – from the Dutch equivalent of the Financial Times – by telling a data-driven story which showed the numbers in the advertising market don't add up; that demonstrated the poor value many buyers were getting. This was particularly true of the unregulated, automated, programmatic advertising market. That – Stijn says – was the Wild West. Thanks in no small part to businesses committed to transparency and information symmetry like Stijn's Media Futures Market, the days of the Wild West are rapidly becoming history.   EXTERNAL LINKS Media Futures Market – https://mediafuturesmarket.com/en/ Stijn's LinkedIn profile – https://www.linkedin.com/in/stijn-gimbrère-830b852a/   To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com. It takes just two minutes to answer 12 questions, and we'll send you your own personalised scorecard which tells you what kind of data storyteller you are.  

As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in their sustainable business practices by committing to achieving Net Zero Greenhouse Gas emissions by 2040.Marc, the Chief Brand Officer at P&G, and Marchoe, SVP and GM of P&G's North American Home Care division, offer counsel to marketers on leading sustainability initiatives in their companies and emphasize the significance of reducing the mental load for consumers in the sustainability space. They also discuss the changes at P&G since Jim left 15 years ago and share why this issue is so important to them.Listen as Jim, Marc, and Marchoe shed light on P&G's sustainability efforts and provide insights into how other companies can lead the way in sustainability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description: Man Enough is proud to introduce Rubirosa, a podcast by Brown Enough host and Man Enough guest host, Christopher Rivas, in partnership with Stitcher.  Rubirosa is a documentary podcast produced by Stitcher and hosted by Christopher Rivas (Call Me Kat) in which Rivas explores the life of Porfirio Rubirosa, the man who inspired the character of James Bond. Besides being a Dominican diplomat, Porfirio was an international polo champion, a race-car driver, and a pilot. He was a renowned casanova, who was married five times to women including Barbara Hutton and Doris Duke. He spoke five languages and twice became the wealthiest man in the world. Rivas, a Dominican-American actor, author, and storyteller, not only offers a portrait of Porfirio's life but also investigates the whitewashing of Hollywood and considers how his childhood may have been different had more of his favorite movie heroes looked like him. The character and life of Rubirosa reveal so much about the dichotomy of masculinity across cultures and generations while Christopher Rivas and expert guests work to unravel the mysteries of a man that was so infatuating to the men and women of his time. We're sure you'll enjoy this episode as much as we did!   New episodes every Monday

Edited highlights of our full conversation. This week's episode is a rebroadcast of a conversation I had in January of 2020 with Marc Pritchard, the CMO of P&G. In a pre-pandemic world, leaders with jobs as visible and demanding as Marc's were not talking about the importance of being vulnerable very much. His willingness to do so then stood out as so unusual - perhaps even unique. Based on everything that has happened since then to change our understanding of leadership, Marc's beliefs were unbelievably prescient. Here is that conversation in full. Here's a question. Are you willing to be vulnerable? Today's guest is Marc Pritchard. Marc is the CMO of Procter & Gamble -- the largest advertiser in the world. Over 4 billion people buy P&G brands which means the choices the company makes have staggering human, as well as business, implications. Marc's leadership journey has brought him to a position of enormous influence. As you'll hear, that journey has been marked by his willingness to look at himself honestly. To listen to other people's observations about his leadership, and to consistently raise his own expectations of himself. This episode is called, “The Vulnerable Leader”. After Marc and I had finished our interview he asked me why I'd started Fearless. My answer surprised him and so I thought I'd share it with you. I explained that in my work, I've learned that exceptional leaders share three traits.  They're very clear about the difference they want to make. They recognize and use their strengths - and they're not afraid of their weaknesses.    Which makes them more focused, more confident and more honest. But, even the most exceptional leaders take many years to reach this level of self-awareness.  And, as I explained to Marc, my purpose in my work is to help leaders get there earlier in their careers. So they have more time to maximize their impact. And more time to make a bigger difference.  This podcast allows me to help listeners understand that fear is part of everyone's leadership journey.  Even the most accomplished and acclaimed. You might suffer from imposter syndrome or self-doubt. You might have fallen into the habit of focusing on your weaknesses or ignoring your strengths. You might not want to be at the center of attention, and step back at times when you should step forward. You might, as in Marc's case, have developed a personal narrative that is incomplete. If you experience any of these, you are not alone.  What separates the unforgettable leaders from the forgettable ones is their willingness to be open to new possibilities about themselves. And their ability to use those insights to raise their own expectations of what they're capable of.   Marc's willingness to look at himself honestly is the foundation on which his leadership is built. His vulnerability to admit what he has seen has allowed him to unlock the talents of others. And has helped him raise his own expectations for himself. This podcast is also raising its own expectations of itself. And over the weeks and months ahead, my hope is that these conversations and the insights they provide will help you realize what you are capable of. And help you become that leader sooner.

This week's episode is a rebroadcast of a conversation I had in January of 2020 with Marc Pritchard, the CMO of P&G. In a pre-pandemic world, leaders with jobs as visible and demanding as Marc's were not talking about the importance of being vulnerable very much. His willingness to do so then stood out as so unusual - perhaps even unique. Based on everything that has happened since then to change our understanding of leadership, Marc's beliefs were unbelievably prescient. Here is that conversation in full. Here's a question. Are you willing to be vulnerable? Today's guest is Marc Pritchard. Marc is the CMO of Procter & Gamble -- the largest advertiser in the world. Over 4 billion people buy P&G brands which means the choices the company makes have staggering human, as well as business, implications. Marc's leadership journey has brought him to a position of enormous influence. As you'll hear, that journey has been marked by his willingness to look at himself honestly. To listen to other people's observations about his leadership, and to consistently raise his own expectations of himself. This episode is called, “The Vulnerable Leader”. After Marc and I had finished our interview he asked me why I'd started Fearless. My answer surprised him and so I thought I'd share it with you. I explained that in my work, I've learned that exceptional leaders share three traits.  They're very clear about the difference they want to make. They recognize and use their strengths - and they're not afraid of their weaknesses.    Which makes them more focused, more confident and more honest. But, even the most exceptional leaders take many years to reach this level of self-awareness.  And, as I explained to Marc, my purpose in my work is to help leaders get there earlier in their careers. So they have more time to maximize their impact. And more time to make a bigger difference.  This podcast allows me to help listeners understand that fear is part of everyone's leadership journey.  Even the most accomplished and acclaimed. You might suffer from imposter syndrome or self-doubt. You might have fallen into the habit of focusing on your weaknesses or ignoring your strengths. You might not want to be at the center of attention, and step back at times when you should step forward. You might, as in Marc's case, have developed a personal narrative that is incomplete. If you experience any of these, you are not alone.  What separates the unforgettable leaders from the forgettable ones is their willingness to be open to new possibilities about themselves. And their ability to use those insights to raise their own expectations of what they're capable of.   Marc's willingness to look at himself honestly is the foundation on which his leadership is built. His vulnerability to admit what he has seen has allowed him to unlock the talents of others. And has helped him raise his own expectations for himself. This podcast is also raising its own expectations of itself. And over the weeks and months ahead, my hope is that these conversations and the insights they provide will help you realize what you are capable of. And help you become that leader sooner.

An incredibly important conversation about abortion, women's freedom and how men can support. Nominated for a Best Podcast Episode Webby - vote here: https://vote.webbyawards.com/PublicVoting#/2023/podcasts/features/best-individual-episode In this powerful episode, Grey's Anatomy's Giacomo Gianniotti reveals his personal journey with his wife, Nichole, through the heartbreak of losing their unborn child (2:25). Emphasizing the critical need for open discussions on abortion and women's bodily autonomy (10:58), Giacomo shares intimate insights into his family's experience with miscarriages and the vital medical intervention Nichole required. He urges male listeners to actively champion women's rights and equality (21:50). Timecodes:  0:00  Giacomo's family's miscarriage while trying to become parents 7:03 The traumas and grief of medical abortion 10:58 Men supporting bodily autonomy 18:25 Abortion isn't a bad word 21:50 Dispelling the myth of abortion as birth control 33:25: A call for unity in woman's rights 39:02: Men need a space to grieve too You can help us bring home Webbys People's Voice awards! Vote: Giacomo Gianniotti, Best Individual Episode, Podcasts: https://vote.webbyawards.com/PublicVoting#/2023/podcasts/features/best-individual-episode Zachary Levi, Best Individual Episode, Health & Wellness: https://vote.webbyawards.com/PublicVoting#/2023/podcasts/individual-episodes/health-wellness New episodes every Monday

Childbirth often shows mothers that they need more support and healing than they thought, especially when they face medical challenges that affect their sex lives. Natasha Heath and Jamey, her husband and our co-host, share an extremely honest conversation about their experiences and how men can show up better for their wives. Ex-professional dancer, mother and postpartum mentor Natasha is candid about having children and how that has affected her marriage. When she first began preparing for her pregnancy, she believed she had it all figured out. Soon after childbirth, she realized that movies and stories don't prepare mothers for the realities. When consistent pain and discomfort affected her life and her ability to be intimate with Jamey, their partnership and his unconditional support became more important than ever. New episodes every Monday

Here's a question. Are you selfish? This week's guest is Kerry Sulkowicz. He's the President of the American Psychoanalytic Association. He's also a leadership advisor in his own right. It's a role that requires the ability to look beyond the public facing image that most leaders feel they need to present, in order to see the person within. Leaders often have a difficult time making themselves a priority.  It's not hard to understand why, given the pressure that leaders face on an hour by hour basis. There's the pressure from above. Because, as Marc Pritchard, the CMO of P&G, said to me on an earlier episode leadership is a weight-bearing position and demands that you help lift the people that work for you.  There's the pressure from all the people in front of you, those in the many audiences you face who expect you to show up as a thoughtful, confident leader - perhaps even as a thought leader.  And there's the pressure from the people behind you, the board and the shareholders who expect you to drive business performance forward, regardless of the circumstances. And that's without mentioning the pressure that you place on yourself. The pressure to succeed. To not fail. To overcome the imposter syndrome and the self doubts.   In the middle of all that, it's easy to convince yourself that it would be selfish to take care of yourself first.  Except, as Kerry explains, it's not. Taking care of yourself first is a requirement.  A necessity if you are to become a leader capable not only of withstanding the pressure, but using it as a catalyst to drive the business upwards. Only once you have taken care of yourself can you then, confidently and at scale, take care of everyone else.

Edited highlights of our full conversation. Here's a question. Are you selfish? This week's guest is Kerry Sulkowicz. He's the President of the American Psychoanalytic Association. He's also a leadership advisor in his own right. It's a role that requires the ability to look beyond the public facing image that most leaders feel they need to present, in order to see the person within. Leaders often have a difficult time making themselves a priority.  It's not hard to understand why, given the pressure that leaders face on an hour by hour basis. There's the pressure from above. Because, as Marc Pritchard, the CMO of P&G, said to me on an earlier episode leadership is a weight-bearing position and demands that you help lift the people that work for you.  There's the pressure from all the people in front of you, those in the many audiences you face who expect you to show up as a thoughtful, confident leader - perhaps even as a thought leader.  And there's the pressure from the people behind you, the board and the shareholders who expect you to drive business performance forward, regardless of the circumstances. And that's without mentioning the pressure that you place on yourself. The pressure to succeed. To not fail. To overcome the imposter syndrome and the self doubts.   In the middle of all that, it's easy to convince yourself that it would be selfish to take care of yourself first.  Except, as Kerry explains, it's not. Taking care of yourself first is a requirement.  A necessity if you are to become a leader capable not only of withstanding the pressure, but using it as a catalyst to drive the business upwards. Only once you have taken care of yourself can you then, confidently and at scale, take care of everyone else.

Bio  Chris Boeckerman is currently Vice President of Research & Development for Fabric & Home Care. Prior to this she was R&D Vice President for P&G Ventures, the company's internal startup studio that partners with entrepreneurs and startups to create new brands and businesses in spaces where the company doesn't play today.   Known as a “change agent” during her 30-year career with Procter & Gamble, Chris co-founded P&G's Lean Innovation movement, known as GrowthWorks, and has specialised in developing dynamic teams worldwide to strengthen the company's innovation capabilities.  Her impressive P&G career also includes more than 20 years in the company's Global Fabric Care business, working to create breakthrough innovations with iconic brands such as Tide, Ariel, Downy, Gain and Bounce.     Chris holds a B.S. in Chemical Engineering from the University of Cincinnati.  She has been honoured as a YWCA Rising Star, is an active leader in the Girls in STEM program for P&G and across Cincinnati and serves on the Advisory Board for the Greater Cincinnati STEM Collaborative.     Chris resides in Cincinnati, Ohio with her family.    LinkedIn: https://www.linkedin.com/in/chris-boeckerman-06577110/       Interview Highlights  Timestamp  02:12 - Growing up in Cincinnati, Ohio  07:07 - Studying engineering in a cooperative education setting  12:25 - R&D Vice President at P&G Ventures  19:38 - Productive failure  37:00 - Co-founding GrowthWorks  44:30 - No one size fits all  53:22 - Never doubt that a small group of thoughtful , committed citizens can change the world; indeed it's the only thing that ever has    Books/ Resources Mentioned The Lean Startup by Eric Ries https://www.amazon.co.uk/Lean-Startup-Innovation-Successful-Businesses/dp/0670921602/  The Startup Way  by Eric Ries https://www.amazon.co.uk/gp/product/B06Y1G9RVC  The Leader's Guide by Eric Ries https://www.audible.co.uk/pd/The-Leaders-Guide-Audiobook/B07K8WQHYW  New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth by David Kidder and Christina Wallace https://www.amazon.co.uk/New-Big-Companies-Entrepreneurs-Permanent-ebook/dp/B07FC3C51Z  Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland https://www.amazon.co.uk/Scrum-Doing-Twice-Work-Half/dp/1847941109  Four Thousand Weeks by Oliver Burkeman https://www.amazon.co.uk/Four-Thousand-Weeks-Embrace-limits/dp/1784704008    Episode Transcript  Ula Ojiaku (Intro): Hello and welcome to the Agile Innovation Leaders podcast. I'm Ula Ojiaku. On this podcast I speak with world-class leaders and doers about themselves and a variety of topics spanning Agile, Lean Innovation, Business, Leadership and much more – with actionable takeaways for you the listener.  Ula Ojiaku (Guest Intro): My guest today is Chris Boeckerman. She is the Vice-President of Research and Development with the startup studio for Procter & Gamble that partners with entrepreneurs and startups to create new brands and businesses in spaces where the company doesn't play today. Known as a change agent during her 29 year career with Procter & Gamble, Chris co-founded P & G's lean innovation movement known as GrowthWorks and has specialised in developing dynamic teams worldwide to strengthen the company's innovation capabilities. In this episode, Chris talks about herself and gives us a glimpse into the influences that shaped her into who she is today and how she got into Procter & Gamble and developed her career, as well as her experience setting up GrowthWorks within Procter & Gamble. It was a very insightful conversation. I definitely will be listening to this episode again, because there were lots of gems and I know you will find it useful as well. So thank you again for tuning in and for watching. Without further ado, my conversation with Chris. Enjoy.  Ula Ojiaku  So Chris, thank you so much for making the time to join us on the Agile Innovation Leaders podcast. It is a great honour to have you here.   Chris Boeckerman  Oh, thank you. Thank you for asking me. It's a wonderful honour to be here.   Ula Ojiaku  Awesome. Now let's get to know you, Chris. Can you tell us about yourself, your background?  Chris Boeckerman  Sure. My name is Chris Boeckerman. I work at Procter & Gamble. I've been here almost 30 years, which is exciting, but going back to the beginning, so I'm actually born and raised in Cincinnati, Ohio, and I've never left. And it's kind of funny, when you're born in Cincinnati, many times you don't leave. I've been prepping my parents from the day I got my job at P & G that I would leave and I just, I never. I never left. So it's very fun, but yeah, so I'm born and raised. My family is still here, and yeah, I love it.   Ula Ojiaku  Wow. So you, based on what you said, it seemed like you had expectations growing up that you would leave. So what was it about, you know, the whole set up that made you end up not leaving Cincinnati?  Chris Boeckerman  I don't know that I ever thought I would leave because, like Cincinnati is a great place and a lot of people I know don't leave, but when I got my job at Proctor & Gamble, which is a multinational company, I expected that I might have to, but really no, I, went to grade school in Cincinnati and then high school. And then I ended up going into chemical engineering at the University of Cincinnati. And I co-oped and ended up, you know, getting this great job at P & G. So that's just kind of how it all happened, which is why I ended up staying in Cincinnati. It's a great place. It's a wonderful place to raise a family. I'm married. My husband works full time, at a company called Turner Construction. And, I have two children, my oldest child is 21 and he's at the University of Dayton doing mechanical engineering. And then my daughter is 17 and she's at a local high school here in Cincinnati. So, and my family and my husband's family, we met at the University of Cincinnati. So I think a lot of those things kind of keep you in a place.   Ula Ojiaku  I can imagine. Well, whilst I didn't grow up in the town I studied, I also graduated with an engineering degree, but it's an electronic engineering degree and I met my husband in the university as well. But that's about, you know, the parallel, I've moved a lot, I've kind of lived everywhere else in the world.  Chris Boeckerman  Well, what I'm happy about is, I'm so happy that I work at P & G, because P & G has introduced the world to me. And so I've been able to travel all over the place and then it sparked that interest in my husband and my family being able to travel. So we definitely, because of P & G we now know it, but I've just never lived anywhere else, that's all.  Ula Ojiaku  And there's nothing wrong with that. I mean, you travelled when you wanted to. And I can only imagine, because that's not been my experience having family and friends, you know, it makes things easier as a full time working mother, a family person.  Chris Boeckerman  Yes, yes. I don't know how you do it otherwise. So I bow to you, to all my friends. It's difficult, but we all figure it out.   Ula Ojiaku  Exactly. Yeah, exactly. That's great. So, what do you do, Chris? When you're not working, what would you say you do to recharge yourself?  Chris Boeckerman  Well, I am, as you've already found out, I'm very family oriented. And so, we are a family of SciFi lovers. And so we like movies and shows and things like that. We just celebrated my husband's 50th birthday at Disney at Galaxy's Edge.   Ula Ojiaku  Wow. Happy birthday to him.   Chris Boeckerman  I know, it was great. We both turned 50 this year, so it's a big year. But that was fun. We were able to get my son back from college and my daughter, and we were able to spend a fun long weekend there. We love rollercoasters and so we've organised family vacations around rollercoasters and getting to rollercoasters all over the world. And we all love to golf. And so that's something I picked up later. My husband's a wonderful golfer. And so now we really enjoy that as the kids have gotten older, I can spend more time golfing along with my full-time career, but yeah, so it's a lot of fun. I just really like to be outdoors. I think that's the common theme. I love to read, I love to do, but I love to do it outdoors. So that's my favourite.   Ula Ojiaku  Yeah, that sounds very interesting. The first and the only time I tried golf, I was so horrible at it. I think I gave myself an advisory, you know, just to do it not in public.  Chris Boeckerman  It's not for everybody, it's not for everybody.   Ula Ojiaku  Yeah. Okay. I also got the, when you're talking about yourself, that you studied chemical engineering at the University of Cincinnati. What made you choose that discipline, that line of study?   Chris Boeckerman  Yeah, and that's kind of a funny, it's kind of a funny story. So, my parents didn't get to go to college, but I've known since I can remember that I was going to college. So, they worked their whole life, I'm blue collar raised. The one thing I can tell you is I work hard. That's what, you know, my parents really instilled that in me. And so I really liked chemistry in school, and I was pretty good at maths. And so my counselor was like, oh, chemical engineering. My grandpa was actually a chemical engineer. So it was a familiar term, even though I think it's hard to just understand what engineering is by talking to people. But I did some shadowing and I thought, okay, engineering sounds good. And University of Cincinnati was close by, but they invented cooperative education. So, this kind of go to school, go to work. It helps pay for your school, and what I didn't even realise at the time is I'm a very practical person. And so University of Cincinnati was the best for me because I didn't always love the theory. I could learn it, I got the theory, but I'm an applied learner is what I've learned since then. And so by having a co-op job, I could take the theory, apply it, and then I loved it. And so I got the chance to co-op six quarters at P & G in all different parts of the company. So I got to see how, I got to see the company, the company got to see me. It's really how we hire now is through interns and co-ops. But back then, it was just perfect for me. So I'm so glad I made the choice. Like I said, when your parents don't go to college, I don't think you even realise there's that many opportunities, what all the colleges are. But I just got really lucky and then obviously had to work hard because engineering is extremely difficult, and like I said, I think if I wouldn't have had co-op, I may not have stayed in chemical engineering, but because I had the experience of what I could do with it, I made it through.  Ula Ojiaku  Well done you and it's people like you, that paved the way for people like us women to get more into engineering as well. So the co-op, was it the University of Cincinnati, did the university help you with getting the job with P & G as part of the studies?  Chris Boeckerman  Yeah, it's integrated into a five-year program at the University of Cincinnati. And so you have to co-op to graduate and therefore they have a very structured way of introducing you to many companies, and so they have great relationships with local companies, with national companies. And so, because you know you have to, it's just part of the curriculum, and so they work hard to make sure you get a job. You work hard to make sure you get a job, and then you graduate with experience. So, yeah, I encourage anybody who's going into engineering, even if it's not integrated, like it was at UC, to do internships over the summer. It's a very popular thing to do here in the US so like my son did internships, most of the colleges have support here to be able to do an internship or they have co-op abroad, learning abroad. Any of that I think is amazing.   Ula Ojiaku  Yes, it helps with the balance, you know, to know what reality is and what the theory is of this discipline. Okay. And how did you, you said you made it through, so how was it for you as a student?   Chris Boeckerman  I am the person that you should send anybody to who struggled, because I struggled. You know, in high school I was a straight A student, and I memorised everything. I, like I said before, I know how to work hard. I worked hard, grades were very important to me, but it was more of a memorisation thing in high school. I understood the problem solving up to that point, but then I got into university, and yeah, it was just a whole other ball game. One of the things that I think I just learned about engineering is, in the real world, you never have enough time. You never have enough money to do what you want to do. Well, engineering preps you for that because you walk into a test and there's not enough time to finish the test. You're never going to get the right answer. Right. And it's hard to go through that, but I think it creates this grit and tenacity of like, I just have to keep going now.  And that is, I mean, that's kind of what I learned when I got into the workforce, is that engineers are problem solvers and that experience, that difficult experience through school just preps you for real life. And you know, when you feel like you can't keep going, you're like, I am, let's just, you know, this is the way it is. There's not enough time. There's not enough money. We've got to keep moving.  Ula Ojiaku  Exactly, let's make the most of the situation. So, you were co-opting with P & G, they loved you and they said they wouldn't let you go. And here you are. So how did you get to your current position as the Vice President? You're now for R & D right?  Chris Boeckerman  Right, it's R & D Vice President in a part of the company called P & G Ventures, which I can explain. So I'll try to take 30 years and give you the shortened version of it. So I started with Procter & Gamble and I worked 20 years actually in the part of the business called fabric care, so Tide, Gain, Ariel, Lenor… like I could talk to you about laundry all day long. So I worked there for 20 years. I worked upstream, downstream, consumer facing, technical facing, internal, external. Like, if you're going to stay somewhere for 20 years, you better do it all, and it was a wonderful, great experience. I've always lived in Cincinnati, but I've had teams all over the world, and so, you know, getting to know the cultures and how people work and the diversity, it's just, it's been amazing. You know, even the different brands and the different countries was great. And so I did that for 20 years, loved it, but I had this wonderful boss who said, hey, it's time to go try something else. And so I went into corporate R & D, and I wasn't sure about it because I come from the business and I have a P & L and I know what I'm delivering to the company, but I really trusted her. And she said, this is where you should go. And the minute I met with the leader of that organisation, he convinced me because he said, hey, my goal is that we are tailwinds for the business units. So, we're not off on the side, but we have the time to look internally and externally at all the best practices. And then we become tailwinds for our businesses who don't have time to do that because they're running the business. And I just loved that vision. And you know, P & G, our mission, our purpose at P and G is to improve the lives of consumers every day. I always say I love my job. I don't love it every day, but I do really love my job. I think if anybody tells you, they love it every day, they're just lying, but I really do love my job. And I think it's because my personal mission in life is to nurture and inspire the people in my work, my community, my family, and P & G's mission and purpose to improve the lives of consumers comes together in a great place. And that role in particular, in corporate R & D, it all really came together because, you know, I did feel like it was a mission. So when I got into that organisation, it was when, I like to say Dollar Shave Club had happened to us. So it was something where we stand for irresistibly superior products, and that is what our business model was made of. And this was a new, digital business model and it was new to the world and we were trying to figure it out. And so right as I got into this role, the Chief Technical Officer, Kathy Fish, and the Chief Brand Officer kind of came to me and my boss and said, you know, the world is changing really fast and we need to make sure that we are sustainable in this changing environment. So can you go find out what's happening and figure out, you know, how to make sure that we survive, right. How to make sure that we can live in this changing world.  And so I was like, wow, that is like a very clear work plan. And I have no idea how to do that, right. It was very big, the company is big, it's a hundred thousand people, and you know, but I did what I do and I just went and started talking to everybody. And as I was talking to everybody, there were two very clear themes that came out. One was fear of failure, and the second one was that commercial and technical were working in silos. We weren't really a connected team, and so we just kind of looked around and said, what other industry or what other space is tackling these two issues in this dynamic world? And it was the startup Ecosystem. And so we just went to school. I mean, I, the number of podcasts I looked into, like everything I had to learn. We are lucky enough to be a big company. We were able to get to the likes of like David Kidder from Bionic and Ian Berkowitz and Eric Ries. And I could give you the five names of the people that I would go to, but we were lucky enough to get those experts to come in and counsel us, which, that's one of the things I'm so proud of us to do is we didn't pretend we knew how to do it. Yeah. And that's one of the advice I would give everybody is don't pretend, go seek external help, always, because they're always going to give you a different perspective. But anyway, we just kind of, that's how we got into lean innovation, that's how we got into, hey, there is a different way in which we can, you know, learn quickly, learn fast, fail fast. We kind of learned nobody wants to fail, but if you can fail fast and early, then it's, it feels much more like learning. How fascinating, why did that happen? If you fail later and expensive, that's bad. And so, you know, we were, we had to get to school on it. We had to learn how to do it. And then the organisation I was able to create really was a small organisation that was meant to enable the business unit. So we created a framework that was agile and could kind of meet the business units where they were and helped them to understand this is the framework that you can apply to wherever you're at in this journey, because we were all at a different place in the journey, but we enabled startups inside the company is the easiest way for me to talk about that.  And then I did that and now I got the great opportunity, about two years ago, to come into a part of the company called P & G Ventures, which had actually, they were the first part of the company to kind of work like a startup, and they worked internally and externally to start up, what are the next businesses going to be? So we have 10 existing business units. Their job was, how do you develop the next business unit, which, talk about a high hurdle. Right. But, so I basically got to take the five years of kind of learning and enabling the business units, and I got to apply it to one of the toughest problems, which is how do you create a new business unit in an already very big and successful company?   Ula Ojiaku  That sounds exciting. And the journey so far, it sounds really impressive and exciting. So, given that P & G, you know, already is renowned for, you know, research, the extensive research and development, would you say that you already had that culture where it's okay to fail because not everything in the research would, you know, go on to be commercialised and end up on the shelf, or did you have to also change people's mindsets towards failure to know that if you fail fast it's okay. You know, was there any, from a leadership perspective, did you need to change anything in terms of people's perception?   Chris Boeckerman  Yeah, I mean, we really did, and it's still, you know, it's never perfect inside of an organisation because, you know, it is a large organisation. It was more around though, the speed of learning is what I would say is the biggest difference, was get something out there faster, to let people react. So it was almost and we do, we have a great, behavioural learning mindset now as well, but it was earlier back then. Right. And so I think what happens is, you know, you have your standard, large base qualification tests. That was, you know, the standard process that we had, and it worked well, but the world was shifting. And so it was like, if you were going to need to be more dynamic in how you evolved it, you needed, we needed to follow more of what the lean innovation process would be, which is, you create a quick and early prototype. It doesn't have to be perfect because you're only going to test it with 10 people, get it out to those 10 people and you're going to learn much more, very fast. I always joked, I had this old project or I'm in a project I did a long time ago and I had a bad package, but I knew the product was amazing. And I had this team and the packaging group did not want to place this package. Of course, we all knew it was bad and nobody wanted to look bad, right. And I was like, listen, I promise, I'm going to get the highest level person to say, he knows the package is going to fail. Well, if that's okay, will you let us place this test? Because I've got to find out if the juice is good, right. I've got to find out if the product is good, and I promise when I come back, I'm going to have even better information about what the package needs to do to be amazing. And so, you know, this was what this was way before, but it like, it just took people, you know, a little bit of time. And they needed to be reassured that it wasn't going to come back on them, right. And it's the difference, it's not the qualification test or I'm spending a million dollars, it's a small test, but you just need to make sure you're intentional about that, right. And we did, we learned a ton. We learned that the juice was magical. The product was great, and the package was bad, and this is exactly what we needed from the package. And we wrote up probably the most beautiful package brief ever. So I really think that's the difference, is you had to make sure that there weren't repercussions. You had to take the risk lower. And if you can take the risk lower, then the failure, like I said, it's more of, oh, you learned that, awesome, you learned it fast, you learned it cheap and now we know what to go do. I always used to say in the early days of GrowthWorks, because everybody's polarised by the term failure, which I totally understand, but it was like productive failure is failure that enables you to know fast, cheap, and easy what to go do next. And as long as you do that, that is productive failure. I had these great managers one time who, I was very uptight about a very large test market that was going to get delayed. It was under my charge and I felt very responsible. And as you can tell, I'm very passionate and you can read my emotions on my face. So I walked into my two leaders and they're new too, they don't know me, so I don't have a relationship with them, but they can just tell, I haven't slept for a week and, like, things are bad and, you know, and they kind of looked at me and they said, hey, Chris, is this the worst thing that's ever happened to you at work? And I was like, uh, yeah, like million dollar test market, right. And they're like, oh, okay, we're going to talk to you about that tomorrow. Today, we're going to talk to you about things that have gone wrong in our career, and what we learned from them. And I just, this was a transformative conversation that my leaders, I'm so thankful, took the time because when I found out what went wrong in their history, I was like, that's not even close to what is happening. Put things in perspective, right. They really, they were able to put things in perspective for me, and they were able to help me see you learn more from your mistakes than your successes. Don't make the same mistake twice and make your mistakes, or do your failures as early and as cheap as possible. And you know, this was 10 years before I did GrowthWorks, but that stuck with me and it turned me, it turned me from a micro-managing crazy person, which is what I was doing at that time into a learning leader is what I would say. I learned to then, when things came to me that were surprising, I always try to say, no matter what the data is, I try to say, oh, how fascinating, why do we think that happened? And it's, you know, like the results are awesome, clean, fascinating. Why do we think they're great? Like, why do we think that happened? The results are bad, fascinating, why? Why do we think that happened? And what we learned is if leaders can approach everything that way, then the team moves into a learning mindset and you learn a lot faster. It's hard to do. And I don't do it every day. If my team were here with me, they would be like, we're going to remind Chris on Monday about that. So, you know, nobody can do it all the time, but that learning mindset, which is something P & G has, you know, focused on a lot, it makes all the difference in the world of creating a culture in which people can learn fast, because everything's fascinating and you need to understand why you got good data, just as much as you need to understand why you got bad data. That's just good science.   Ula Ojiaku  I love that term productive failure. I think this is the first time I'm hearing. So do you get to share your failures, you know, after experiments do you get to share that with the rest of the organisation or how does that work?  Chris Boeckerman  Yeah, I mean we try hard. We actually try hard in P & G Ventures, because anybody who's listening, who's done any type of venture, new business building type stuff, you have to shut down more things than you keep going and it's really hard to shut a program down, and so we really try to celebrate when we stopped something as much as we celebrate when we're moving forward, because Kathy Fish had this, she would say to us, she was our past, Chief R & D officer when we were doing GrowthWorks, and she was like, it's so important to shut things down because you need to shut the good things down so that you have people to work on the great things, right. And it's, but I'd say that that's the hardest thing to do. And we just did it this week and I compliment the team and it's so exciting to see it's not all roses all the time, I'm telling you, it's not, this is very hard work.  Everybody's job is hard, but when you have a team that really does the sprint together to get to the bottom of how big is it, how big is the problem? Does P & G have a unique, proprietary gift to solve it? And, you know, they come back and the answer is, hey, we did all the due diligence and we don't think that we should pursue it. It's like, I am so excited that they had the confidence and they gave us the confidence because you just want to be confident in your decision, whether it's to go forward or to not, this world of disruptive innovation is uncertain, right? It is just uncertain. It's hard to live in uncertainty every day. But if you have clarity of, we did the due diligence in the team, like I always used to say in GrowthWorks, I want the teams to shut the programs down, or the teams to be the ones that are driving it forward. But it's hard, it is hard to create a culture where people can be agile enough to move to different programs, and we are in the learning, we don't have it all figured out, but you know, we've been at it for a while, and so it's just really, it's exciting to be part of this organisation at this time, to see how far we've come.   Ula Ojiaku  Wow. So, for them, because you said something about clarity in times of uncertainty and, you know, the teams actually come to you and say, they've done the due diligence, it doesn't meet the criteria. That suggests to me that you've, you know, and you, as a leadership team have taken the time to sit down with them to identify what those clear criteria are. Are you able to share what these are, or at least the process, you know, that made you arrive to those criteria that is open and transparent to everyone that it makes the team, you know, that helps the team to determine if it meets the, it aligns with what P & G is looking for?  Chris Boeckerman  Right. Well, I can share it in general terms, right. And so a lot of people listening into the podcast would understand a funnel, right? You know, you have big, broad ideas in the beginning of the funnel and you're trying to figure out, and that's what this particular project was at, is you're trying to figure out really at that point in time, how big is the problem? It's got to be a problem big enough that P & G will care about it. Right. But the problem itself, that's more of a, how many people have it? How many solutions are out there already? What are the dissatisfiers with the solutions? So you kind of go through the essence of how big is the problem? And could we do something about it? So how big is the problem? Does P & G have a proprietary, unique reason why we should go after this versus somebody else? Do we have the capability and the technology, or do we have the partnerships? We do external scouting, right? So do we have external solutions that look viable? And then you put that together to figure out financially, what do the signals look like? Does it look big enough that it's going to be a business that P & G would care about? Because there are plenty of businesses. I've done this myself, I've fallen in love with the business, I want to do this business, and at the end of the day, it's not going to look attractive to P & G, you, at the end of the day, you are choosing to put resources on different programs at different times, and they have to not compete, that's not a great way of saying it, but they have to be big enough that it's worthy of putting a team on it. So we take a small team, they do that early work, and there's a sprint that you go to it, but it's not the same for everybody. Like it's not hard and fast numbers at this point in time. But it is all around, is the problem big enough? Do we have a reason to think that we can deliver a breakthrough solution? And then, when you put that together financially, does it look good? And so we have, I would say, what we have, the leadership team has determined is, there are some ranges that the teams work within, but what really helped this team in particular, which is something that I think people could value is we really enabled the team to focus, right? So they did this broad, like what are the parts of this problem that we think are interesting? And they did a sprint, they identified those spaces. We were like, great. We love it. Now, with that criteria go run some sprints to figure out quickly, how big is it? Is it growing? What are the gifts we have in the company? What is the quick scouting? And is this something that makes sense for, you know, P & G to create a new brand VR work or not. And they really, they came back and they said, thank you for the focus, we met with them every month after the sprint, we made decisions, but they made the recommendations and then they were like, this one isn't big enough, it's not growing, we're going to stop work on that one, do you agree? They were like, yeah, because you made such a compelling case, how can we not agree? And then the other, you know, the other, we were like, we are still really interested in the other two. Do you have enough time? And do you have the right people to do that? They went after it, they came back and you know, and then it becomes much more of a discussion because it's like, is it really something we should do? Is it something the other businesses have a better, do they already have a brand? It is expensive to create a new brand. So, we have amazing brands in this company. And so, many times it's like, wait, do we need to influence, or do we want to try to influence another brand to really take this on, because it's big and growing. So that's how it, early in the funnel, as we go later in the funnel, it becomes much more of, the first question is, could we do it, the second question is, should we do it? Right. And so the, should we do it is all based on can you create the business? Right, so then you really start pulling in all of the business aspects, the full qualification that we tend to do, transactional learning tests, incubations either in stores or in small markets or in direct to consumer. So you really start to get that behavioural and transactional data giving you the signals that this is a business. Janice Fraser, who was also one of these external experts, she would always say, you know you're ready to scale when you've put the variables together and you know where to pour the money to make it grow, you know where the money should be poured to make it grow. If you don't know where to pour the money, you're not ready to scale. And, you know, those are always, so it's complicated. Business is complicated. The channels are complicated, the platforms are complicated. So, you know, that's when you really have to figure out, do I have, you know, should I invest the big money in this? And I think one of the things that you have when you're doing intrapreneurship, you're creating startups inside the company, is you should be able to get through that funnel faster, if you can get all those parts to come together and that's, you know, that's our goal, that's what we're getting to. In P & G Ventures,  I mean, we have a new opportunity area around safe and effective insect control. And it's a brand called Zevo and it's amazing, right. And so it's nice to have a program that has been through those parts and is really kind of in that space now that we can all look to and, you know, say, all right, how are we looking compared to where they were looking at the time? Because it's like, that uncertainty and clarity, like you said, it is just uncertain space. You don't know, you can't predict a billion dollar brand, you just can't, but what are the things that you can start running after and you can learn fast and you can validate that gives you the signals at all different fidelities and levels to then go, all right, we're going. So anyway, that's the goal.   Ula Ojiaku  So, the listeners might be wondering, especially for those of us who are not so familiar with the intricate, you know, organisation, the way P & G is organised. So, what's GrowthWorks and then, what role did you play in that?   Chris Boeckerman  Perfect. Well, I ended up being able to be the co-founder of GrowthWorks. And GrowthWorks, in a simple term, is, a framework that you can apply to nurture startups inside the company. So, we are a big company and we know how to do big, big programs. Right. As we got into this disruptive world and we were being disrupted and, you know, we were looking for how to become agile, it, you know, it was sort of like we needed to shift how we did our innovation. And so we needed to be able to apply these principles from lean innovation, but in a way that made sense for P & G. So one of the things we learned, you know, very early on and everybody would know is, you know, at the end of the day, our goal is to build a business that we cultivate. We're not trying to sell to somebody. That's a very different aspect of being a startup, in a startup you want to get bought, right. But here we need to create a value creating business. And it is interesting during this time is when, Marc Pritchard, who's our Chief Brand Officer, really started to talk quite a bit about constructive disruption, and it was really important, and I think it's important for any big company to understand as they're doing this, is our job is always to build categories, to build the industry. We don't ever want to take the industry down. We want to build the industry. So we want to be disruptive, but in a building way, and so as we were thinking about that, it was just like, okay, there's probably three components that we were pulling together that you can apply, whether you're doing sustaining innovation, or disruptive innovation.   There's a, how do you learn, right. So it's the build, measure, learn, but how do you handle this, helping an organisation feel okay about sending five prototypes to consumers and not being concerned that it's going to fail. Right. So that is sort of the build, measure, learn loop. We base everything in the consumer love and the consumer need. And so we wrapped that together to kind of give it, this is how P & G applies the lean innovation model. There's also, how do you think about the type of innovation you're doing? And so, like I said, whether it's sustaining, disruptive or anything like that, but visualising that is really important, helping everybody understand, what are the new spaces that we're looking at? Placing lots of bets in these new spaces and knowing the high percentage is going to fail, right. And so, how do you measure progress in this uncertain space? That was a part of the framework as well. And then the last part of the framework was how do you organise to do this work? And I'd say the biggest thing we learned then is yeah, when you're early in the funnel, a small team can make tremendous progress, make it less hierarchical, let the team lead, leaders learn, because this is new. So I used to always joke. I was 20 years in fabric care, right. And so I would be working with an internal startup team in fabric care. And my 20 years of knowledge of fabric care wasn't what was helping the team. I was holding them back because I have all these biases of the past and they needed to go into the future and I needed to learn, so you just have to let the teams lead at that point in time and you have to learn, and be supportive. Then you do get to the point though, where my 20 years of knowledge of fabric care does become important. And that's where every startup runs into as well, is you get it to a certain point, but if you need to industrialise something, that is the core capability the company has, and you can't do that with three people, and you need hierarchy and you need to, so it's like, how do you take the best of both worlds and bring them together? And so that was how we had to figure out how to organise for where you're at and what you need at the time.  And then how do you shift to that when you need to shift it quickly? And so those were the three aspects, how you learn, what is the type of innovation you're going after, and then how do you organise, and that we made it a broad enough framework so that we have 10 business units and P & G Ventures who were at the tip of the sphere of doing this for the company anyway. And we were trying to help the rest of the company, but you wanted to give them that framework and then no matter what they were working on, could they fit themselves into that framework or could the framework enable them? And so we started as two people and our leader, and I was able to grow that organisation to about 25 people across every function of the company, but just a small group, like we just had, you know, 25 people out of a hundred thousand, right. But each of us were a function in the company, but we were one team across all functions. And so that's how we were able to kind of like be like the Navy Seals, we could come in and we could help support the business unit for what they were doing. And then the business unit would take it on. That was the only way we could become sustainable because we weren't, I never wanted to create a 500 person organisation.  Everything I learned about from all my predecessors who've tried this at other companies as well, that just gets to be too heavy. And it doesn't integrate into the entire company because you're reliant on the coaches or the experts versus our job was eventually like when we were about three years in and we kind of knew what we were doing, when we would come in and help train some part of the organisation, we would only do it if they offered up a person that would then take it from us and do the next training. And so, you know, then you start to really get into the fibre of the company to really drive the change. And it's not perfect, right. But it really was able to shift how we did our innovation and the BUs own it, right, the business units own it.   Ula Ojiaku  That's the only way it's going to be sustainable, if there's ownership from them.   Chris Boeckerman  Exactly. And they applied it in different ways, our beauty care business is very different than our fabric care business. So one size fits all was never going to work.   Ula Ojiaku  Oh my gosh, sorry, that was a theme at the conference I spoke at, you know, it was like, no, there's no one size fits all approach.   Chris Boeckerman  I'm very thankful that I had the support around me, and that the company invested to bring external people in, right. One of the people I haven't mentioned yet is Maxine Friedman and she started with Bionic and, you know, now has her own work that she does, but she was my partner day in and day out as we were trying to figure out how to make this change. And without having people like that near me, Karen Hershenson's an internal person that was with me. They're the ones that really helped me see it was more than us. And in order to make it more than us, we had to enable others. We had to give it away. So first we had to figure out what it was. So don't get me wrong. That was not easy. It took us an entire year of really crazy experiments that the business units did. And we were just learning and running and helping and doing everything that we could, but we were pulling together the learnings. We were strategically figuring out what was working and what wasn't working so that we could land within the first year with this framework. Then once we had the framework, then we had something more intentional that we could work with the business units on. And we showed up for free. That was the other thing is, when they called, we showed up, right? Like nobody paid for us, we were helping them, but then they started to pay with their people, and they became the experts who then moved it forward and they moved it forward in different ways, because the external experts were the ones telling us we've seen other companies try this, don't try to mandate, don't force it, help figure out an agile framework that people can fit for what they need. And to this day it still exists. I mean, I'm not on it anymore, there's a small team that's still is working through it and, you know, but the businesses own it. They're the ones who really drive it in the way that they need.   Ula Ojiaku  Wow. I respect your time. I could delve in more. I think, Chris, this is an official invite to have you back sometime, you know, for a sequel to this conversation.   Chris Boeckerman  I would love it. I would love it. This has been so much fun. I really, I have a ton of passion for this type of work and our motto in GrowthWorks was unleash people to unleash growth. I do think P & G has the best people. I think everybody thinks that about their company, but I just really, I believe it, you know, when I was 20 years in fabric care, when I was, you know, 5 years in GrowthWorks, and now in P & G Ventures, that we just have the best people. And as we unleash them, we're growing, and so it's just a ton of fun, so happy to come back.   Ula Ojiaku  Your passion shines through and for you to say P & G has the best people, speaking with you, I am left with no doubt about it because you are a great ambassador for that. So thank you for that. So, in terms of a few more questions, so what books, if you had, because you said you had to go to school to learn more about innovation and you got in coaches. Are there any books that have helped you, you know, in this learning journey?  Chris Boeckerman  Yeah, there's a group of books just on lean innovation that definitely helped. So the Eric Ries, like kind of trilogy of books, I would say is The Lean Startup, The Startup Way, but he also had a small printing of something called, The Leader's Guide, which I think you can only get on audio now. And Janice Fraser, Eric introduced us to Janice and she had a lot of that, that really helps you to figure out how to help an organisation, how to help leaders to bring this to life. So those were really critical. And then David Kidder from Bionic wrote a book called New to Big, and I would say that's a great synopsis of what they taught us. And so, that's a good one to go to. And then there's a Scrum book that, I'm going to have to look up afterwards to give you the actual title, but twice the work and half the time.  Ula Ojiaku  That'll be Jeff Sutherland, Scrum, How to do Twice the Work in Half the Time. Dr Sutherland was my guest a few episodes ago.   Chris Boeckerman  Yes, it was life-changing for me, not necessarily because I became, I did not become a Scrum master. We have people inside the company that have done amazing things, but that was the book where he really articulated the questions that we started to ask, that helped us with teams lead, leaders learn. So he articulated that leaders, you know, should ask, what did you learn? How do you know? What do you need to learn next? And how can I help you as a leader? And, you know, that simple articulation was really great for us. So those are the ones that I kind of went back to again and again, to really figure out how to do lean innovation. I have another book for you just in general to share, and that's called Four Thousand Weeks, and it's a productivity book that somebody had just shared with me and it's by Oliver Burkeman and this, I just really liked because it's made a big impact in my life right now. If you live to be 80, you live 4,000 weeks. So it puts a finite amount of time, which can be scary, but we all know is real. But what I loved about this, it's the first productivity book that I received the message because I'm sure other productivity books have told me this, but it's the first time I was able to openly receive the message that you cannot do it all, so stop trying. You need to be choiceful. You need to be intentional on what it is you want to do and what it is you're going to intentionally not do. And that was just really impactful for me. And I think it can be impactful for a lot of people that really, the quality of your life is based on the choices that you make, and it's part of the reason I'm here because I'm a very busy person, but I just decided, no, I really, this is a passion that I have. I have a unique experience, I would really like to share that with other like-minded people who are on this, you know, what I call rollercoaster journey. It is like high highs and low lows when you are a change agent in big companies, but it's so fulfilling. So that book just had a big impact on me, that I really am in control of my destiny, but I need to make some choices.  Ula Ojiaku  Well, I've made a note of those books and they would be in the show notes of your episode. So thank you for that. Would that be, if the audience wants to get in touch with you, how can they find you?  Chris Boeckerman  The best way is through LinkedIn, I'm on LinkedIn, and while I would love to talk to everybody in the world, right. The way that I kind of make my choices, like I just said, which is exactly when you reached out to me is, anything that enables P & G and you know, what, what we all have passion for, I make time for, so yeah, so LinkedIn is the best way.   Ula Ojiaku  Definitely. I mean, you're a busy person, so LinkedIn would be the best place. And any final words for the audience so we wrap this up.   Chris Boeckerman  Yeah. I think, you know, I think it just really is, if you can, you follow your passion and people are everything. I just, everybody in the startup world, everybody in a corporate environment will tell you that the team and the people, they make all the difference in the world. And I just have found through my career as well, the more I invest in the people, the better, and so, yeah, I mean, if there's a way that you can ever really drive together your passions and then the ability to kind of bring an amazing team around you, you can do anything. My favourite quote is, never doubt that a small group of thoughtful, committed citizens can change the world; indeed it's the only thing that ever has. It's by Margaret Mead. And I just really, I really believe it. I think, and, in what we've been able to do at P & G, we had the people, the groundswell, and we had the leadership support in, and you need both, but it just really starts with a small group of people that have a lot of passion and are amazing. And so that's what I would focus on.   Ula Ojiaku  Wow. Thank you so much, Chris. This has been an inspiring conversation, more like me learning from you. So I do think, and I know that the audience, the viewers and listeners would also find this episode very useful. So thank you again for your time.   Chris Boeckerman  Oh, thank you very much. And I've listened to all your podcasts now. And so I'm learning a ton from this forum as well. And just thank you for taking the time and doing it. I love your story and I was really happy to be part of it. So thank you.  Ula Ojiaku   That's all we have for now. Thanks for listening. If you liked this show, do subscribe at www.agileinnovationleaders.com or your favourite podcast provider. Also share with friends and do leave a review on iTunes. This would help others find this show.   I'd also love to hear from you, so please drop me an email at ula@agileinnovationleaders.com  Take care and God bless. 

In this episode, we sit down with Marc Pritchard and Damon Jones, Proctor & Gamble's Cheif Brand Officer and Chief Communications Officer, respectively. Together, we will discuss the origin of P&G, how it has lasted nearly 185 years, its mission to be a force for good, give back, and much more.

In 2022, 85% of Cannes' Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars. Why adland has stopped selling and started saving the world". Here he discusses what the IPA called "the most provocative advertising book in years" in what could well be Rishad's most provocative podcast in years!

Katie Couric is renowned and award-winning journalist, producer, and best-selling author. Katie is currently the Founder of Katie Couric Media, a multimedia news and production company. Katie also publishes the daily newsletter "Wake Up Call" From 2013 to 2017, Katie was Yahoo's Global News Anchor. Katie has been a host on all 3 major US TV networks — NBC News from 1989 to 2006, CBS News from 2006 to 2011, and ABC News from 2011 to 2014 — and in her early career she was an assignment editor for CNN. In addition to her TV news anchor roles , Katie has also hosted the Today show and 60 Minutes, and in 2004 Katie was also inducted into the Television Hall of Fame. In this conversation from the 2021 P&G Alumni Global Conference, Katie sat down with Marc Pritchard, P&G's Chief Brand Officer, to share their vision of a fairer and more equitable world through media and advertising. Katie speaks of the importance of accurate portrayals, images, and representation — influenced by the work of Mahzarin Banaji - who we've also featured on this podcast — on how our brains are hardwired to make associations and connections. Katie spoke of growing up with women only portrayed as stay-at-home moms and having to insist that she would not just cover cooking or fashion shows. You'll enjoy this candid conversation between two of the industries' biggest leaders in media - on the importance of change - and understanding.

On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America. Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in the U.S. The Hispanic Star has become a framework of action for brands to belong and work with this important community. She invites companies like Procter & Gamble led by Marc Pritchard and inspires other marketers and ad agencies like ours to take a more active role in connecting and celebrating the Latino community by recognizing their values and strengths. Claudia's leadership and enthusiasm are contagious. Her positive outlook is a much-needed approach to the polarizing times we're living in and she suggests a fresh approach to fixing the problem where she presents a plan of action and not just a cry for help or complaint like we see often on our social feeds. She presents the WHAT, the WHY and the HOW so if you're up for it, please join us in this conversation and share your thoughts and ideas with us. Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Claudia Romo Edelman, Founder of We Are All Human, The Hispanic Star and Global GoalsCast. Marketer for social causes, advocate and catalyst for change. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer. Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca's impressive career in Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose. The people: Ian Truscott on LinkedIn and Twitter Rebecca Biestman on LinkedIn and Twitter Robert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week's episode: The Hidden Brain podcast Article by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer? Article from The Drum - P&G's Marc Pritchard: ‘the industry has gone too far with purpose marketing' Marc Pritchard's speech at Vivatech - Brands for Growth and Good Robert's The Content Advisory Blog Robert's latest project: Experience Advisory Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We'll be right back on YouTube Shout by Tears for Fears on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle Quick News & Quick Takes: Are email newsletters going to die? Q&A: Getting leaders to use LinkedIn more often ARTICLES AND LINKS ‘We all need things to work harder for us': Marketers at Cannes are braced for a recession It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown A recession-proof content playbook for marketing leaders What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached New Muck Rack survey: The State of PR 2022 The State of Social Listening in 2022 The collapse of the email newsletter is coming, long live the newsletter 5 creative tactics to get your executives posting more consistently on LinkedIn Workshop (June 29): Unlock strategies to bolster your LinkedIn presence FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cloud Nine Spain Managing Director Sean Woolley attends the launch of a new project by Taylor Wimpey Spain called Almazara Boutique Residences, located in Istan, about 15 minutes' drive inland from Marbella's Golden Mile. Sean interviews Marc Pritchard, Taylor Wimpey Spain's Sales & Marketing Director about the project and the company as a whole.

Thu, 12 May 2022 22:05:00 +0000 https://markenkraft.podigee.io/27-fuer-die-menschen-da-gabriele-haessig cbf6e036101f42775bdc96c27d6caf9b Die Rolle von Purpose in der Markenführung von Procter & Gamble In Episode 27 von #MARKENKRAFT geht es um die Rolle von Purpose bei Procter & Gamble. Den größten Werbetreibenden der Welt und Erfinder des Brand Managements Procter & Gamble hatte ich persönlich lange Zeit nicht mental mit Purpose verknüpft. Ich habe mich aber durch einen Vortrag von Marc Pritchard, dem Chief Brand Officer von P&G und dem spannenden Gespräch mit Gabriele Hässig eines Besseren belehren lassen. Gabriele ist Geschäftsführerin Kommunikation und Nachhaltigkeit von P&G in der DACH Region. Wir sprechen unter anderem darüber:

JP Castlin on Complexity, what it means for your business, and how to deal with it via safe-to-fail experimentation. Originally planned to be Episode 1 of Season 1 (as per audio), becomes S02e02 because we now have 2 full intro episodes and can't have Episode 0 or Season Zero on the podcast platforms. Next week, we'll talk about Experimental Economics—but in this episode, JP Castlin talks to us about complexity, how understanding complexity is relevant for running a business, and how it all relates to experimentation. About Business Games: https://www.business-games.ai/about/ (www.business-games.ai/about/) ContentsAdd ~1 min to the timestamps after 11th minute mark. Introduction [00:00] On Complexity: A Primer [03:55] On Systems: In Nature and Organizations—Ordered Clear, Complicated, Complex, and Chaotic [04:38] A Marketing Example of a Dispositional System [06:14] …and a Chaotic System [06:53] On Experimenting in Different Kinds of Systems [07:09] On Two Types of Uncertainty: Epistemic (Knowledge-based) and Aleatory (Inherent and Irreducible) [08:11] On Contexts and More on Quantum Mechanics Vs Newtonian Physics [12:02] On How to Deal with Uncertainty in Complexity [13:49] Fail-safe Vs Safe-to-fail: Marvel Vs Blumhouse [15:15] Experimentation in Various Contexts [19:13] Online Vs Offline, and Operational Efficiency Vs Strategic Choice [20:28] On Eternal Boiling, Premature Convergence, A/B Testing, and Local Optima [23:46] System Has Its Own Behaviour: Ants and Colonies [26:52] Strategy and (Equi-) Probability [27:53] On Not Getting Disheartened [30:58] On Boundary Conditions, Company-specific Metrics, Scaling and Dampening [31:57] On Corporate Versus SME, Small Versus Big [34:28] On Product Versus Service [36:40] On Services, Complexity, Causality, and Defensive Decision-making [39:24] On the Value of Consultants in Complexity [46:12] On Cost-out Versus Value-add, Start-ups and Scaling [49:36] On Start-ups and Proprietary Data [51:09] On Deliberate Versus Emergent Strategy [52:54] (More) on How to Deal with Complex Problems in Practice [55:02] The Homework [57:39] JP's Own Work as It Relates to Experiments, Strategy, and Complexity [01:00:17] On the Key Takeaways: Both Jokingly and Seriously [01:07:18] On Emotions in Experimentation [01:10:24] Links to JP's WorkSubstack: https://strategyinpraxis.substack.com/ (Strategy in Praxis) https://strategyinpraxis.substack.com/ (https://strategyinpraxis.substack.com/) WWW: https://jpcastlin.com/ (JP Castlin) https://jpcastlin.com/ (https://jpcastlin.com/) Twitter: https://twitter.com/JPCastlin (@JPCastlin) https://twitter.com/JPCastlin (https://twitter.com/JPCastlin) LinkedIn: https://www.linkedin.com/in/jpcastlin/ (https://www.linkedin.com/in/jpcastlin/) MarketingWeek: https://www.marketingweek.com/author/jp-castlin/ (https://www.marketingweek.com/author/jp-castlin/) Articleshttps://strategyinpraxis.substack.com/p/laplace-and-demons (Laplace & Demons - Strategy in Praxis | (substack.com)) https://strategyinpraxis.substack.com/p/bets-and-blockbusters (Bets & Blockbusters - Strategy in Praxis | (substack.com)) https://www.marketingweek.com/jp-castlin-marc-pritchard-pg-act-like-startup/ (Marc Pritchard knows better than to believe P&G can act like a startup | (marketingweek.com)) https://www.linkedin.com/pulse/where-grown-ups-jp-castlin/ (Where are the grown-ups? | LinkedIn) Some Other Links Mentionedhttp://apppm.man.dtu.dk/index.php/Epistemic_vs._Aleatory_uncertainty (Epistemic vs. Aleatory uncertainty - apppm (dtu.dk)) https://en.wikipedia.org/wiki/Cynefin_framework (Cynefin Framework | Wikipedia) https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239 (Good Strategy Bad Strategy: The Difference and Why It Matters | Amazon) http://marketinglawsofgrowth.com/ (How Brands Grow) https://www.cognitive-edge.com/ (Cognitive...

Multi-platinum country artist Russell Dickerson opens up about how he's working to create a new version of the cowboy mentality, why he doesn't like talking about pain and the hard stuff, and how his life-of-the-party personality is sometimes a façade that keeps him from being vulnerable. He credits his wife, Kailey, and her wisdom for pushing him to open up more in his personal life, and he doesn't shy away from giving her credit for his professional success. With eagerness and sincerity, Russell digs into the lessons and messages that tell us that we have to keep it all together. He wrestles with what it means to share our burdens with one another and reminds us that being “man enough” is not something that you accomplish, it's just something that you are. New episodes every Monday

What's the reward for not calculating your every move? Emmanuel Acho, the Emmy-winning host of the popular series Uncomfortable Conversations with a Black Man, NY Times best-selling author, and former NFL player, opens up about how his actions are so carefully planned that he feels more like a robot than a human. When the hosts challenge him, which Emmanuel admits he's not used to, he embraces it with honesty and begins to realize that his logical plan doesn't quite fit with his happiness plan. Emmanuel inspires us to reflect on who we want to be as he leans into the weight of the armor he's wearing and wrestles in real-time with the rewards of taking it off. New episodes every Monday

How do we measure our strength and value as men? We're joined by one of YouTube's original success stories, comedian, and co-creator of SMOSH and founder of Pressalike Productions, Anthony Padilla.  Anthony's refreshing openness and honesty invites us to find strength in vulnerability and reminds us that our value is not measured by what we do, but by who we are. Anthony shares his story and experiences on a wide range of topics including:  Achieving success, the pressure he felt to entertain, and why he took the risk to be true to himself, pivot his content, and focus on making the world a better place  How his unique way of expressing himself outside of traditional gender norms has been criticized and policed by men and women alike throughout his life The pressure to provide for the people in his life above his own needs Depression, panic attacks, and the effect the pandemic is having on mental health The importance of opening up, not judging our feelings, and facing our traumas New episodes every Monday

How can we hurt the people we love so much? Jamey Heath, award-winning producer, musician, and our beloved co-host, shares his dynamic story with profound authenticity on difficult topics including: Being a survivor of sexual abuse, and how burying that trauma affected his life and relationships  Navigating a white world while maintaining his identity Infidelity and betrayal Accountability, therapy, 12-step programs and what finally led him to face his shit  Jamey's courageous transparency gives us permission to put down our armor and open up, as he inspires us to do the work to heal, make amends and be fully human. Trigger Warning (TW): This episode contains a discussion of sexual abuse that some may find triggering. Viewer discretion is advised.  Resources: If you or anyone you know needs help, please contact the confidential and free 24/7 National Sexual Assault Hotline at 800.656.HOPE (800.656.4673) or visit RAINN.org to chat with a specialist. Please visit 1in6.org for additional resources for support. New episodes every Monday

What is the crap that is no longer serving us? In true comedic fashion, actor, comedian, and writer Rainn Wilson brings his humor and humility to an inspiring conversation on topics including: Workaholism as an expected and celebrated trait of masculinity Desiring acceptance and feeling excluded behind-the-scenes in Hollywood Family life, including parenting, couples' therapy, and how Holiday, his wife of nearly 30 years, took the brunt of his entitlement Initiating conversation and connection in male friendships With personal stories, and a bonus analysis of Dwight Schrute as an unexpected feminist hero, Rainn invites us to examine ourselves, and the world around us in order to do the work to live a more present and connected life.  The Man Enough Podcast is produced by Wayfarer Studios and presented by Proctor and Gamble, in partnership with Cadence 13, an Audacy company. HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath Rainn Wilson: @RainnWilson on social Instagram: https://instagram.com/RainnWilson Facebook: https://facebook.com/RainnWilson Twitter: https://twitter.com/RainnWilson JOIN THE MAN ENOUGH COMMUNITY:  Subscribe to the Man Enough newsletter for behind the scenes, updates, and sneak peeks of new episodes, positive masculinity content, and more: https://manenough.com/newsletter Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Follow the Show: https://manenough.com/podcast Read the Man Enough book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ #ManEnough  PRODUCED BY:  Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

What happens when we ask ourselves if our actions are rooted in being of service to humanity or if they are self-serving? Podcast host, New York Times bestselling author, and former monk, Jay Shetty shares his fascinating journey of being raised by and around powerful women, how masculinity manifested in insecurities, and how he discovered that service is at the core of his being. Jay makes ancient wisdom relevant and accessible as he invites us to lean into self-compassion, solitude, and a purpose beyond ourselves. The Man Enough Podcast is produced by Wayfarer Studios and presented by Proctor and Gamble, in partnership with Cadence 13, an Audacy company. HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath JAY SHETTY: Jay Shetty Instagram: https://instagram.com/JayShetty Jay Shetty TikTok: https://www.tiktok.com/@jayshetty Jay Shetty Facebook: https://facebook.com/JayShettyIW Jay Shetty Twitter: https://twitter.com/JayShettyIW JOIN THE MAN ENOUGH COMMUNITY:  Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to the Man Enough newsletter for behind the scenes, updates, and sneak peeks of new episodes, as well as positive masculinity content: https://manenough.com/newsletter Read the Man Enough book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ Follow: https://manenough.com/podcast #JayShetty #ThinkLikeAMonk (ME profiles), #service, #purpose, #selfcompassion  PRODUCED BY:  Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

How can we start having more honest conversations so that our relationships are connected, balanced and ultimately, more fulfilling? Actress, entrepreneur, and co-founder of Amma, Emily Baldoni opens up about her marriage to Justin and how becoming parents revealed the stereotypical gender roles that are at play in their partnership. With compassion and urgency, Emily challenges us to see the invaluable and invisible work of mothers, and invites us to communicate in a way that deepens our connection and creates space for growth. The Man Enough Podcast is produced by Wayfarer Studios and presented by Proctor and Gamble, in partnership with Cadence 13, an Audacy company. HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath JOIN THE MAN ENOUGH COMMUNITY:  Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to the Man Enough newsletter for behind the scenes, updates, and sneak peeks of new episodes, as well as positive masculinity content: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ Emily Baldoni's Company, Amma: https://weareamma.com/ Emily Baldoni Instagram: https://www.instagram.com/emilybaldoni/ Emily Baldoni Twitter: https://twitter.com/EmBaldoni Emily Baldoni Facebook: https://www.facebook.com/EmBaldoni Follow: https://manenough.com/podcast #ManEnough #Motherhood #Relationships #Marriage #EmilyBaldoni PRODUCED BY:  Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do we have more honest conversations, even when they get uncomfortable? Award winning multi-platinum artist and songwriter Andy Grammer brings his openness and humility to a vital, yet sometimes uncomfortable, conversation. This dynamic and wide-ranging conversation includes: How the pandemic revealed inequalities in his own home, as well as its disproportionate effect on women (with shocking statistics from co-host Liz Plank) Active steps to address inequality on tours and in the music industry, and how men can create change The importance of openly listening, accepting feedback & accountability Andy's eagerness to learn and grow, along with his willingness to stay in difficult conversations, reminds us that we all play a role in creating a safer, more just and equitable world.  The Man Enough Podcast is produced by Wayfarer Studios and presented by Proctor and Gamble, in partnership with Cadence 13, an Audacy company. HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath JOIN THE MAN ENOUGH COMMUNITY:  Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to the Man Enough newsletter for behind the scenes, updates, and sneak peeks of new episodes, as well as positive masculinity content: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ Andy Grammer Instagram: https://www.instagram.com/andygrammer Andy Grammer YouTube: https://www.youtube.com/andygrammer Andy Grammer Facebook: https://www.facebook.com/andygrammer Andy Grammer TikTok: https://www.tiktok.com/@andygrammer Follow: https://manenough.com/podcast #ManEnough #AndyGrammer PRODUCED BY:  Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

How can we begin to see our imperfections and vulnerability as true strengths? Comedian, actor, writer, and producer, Lil Rel Howery shares stories and insights openly, honestly and, of course, with unmatched humor, on topics including: Grief and how the death of his mother and little brother changed him The restrictions of masculinity, specifically for Black men Fatherhood and how his children opened up more after they saw his imperfections Body image, his love for pedicures, and loving what he sees when he looks in the mirror Lil Rel's inspiring mix of openness, confidence, and humility, remind us that we are all learning and growing in real time, and that being human is our greatest strength. The Man Enough Podcast is produced by Wayfarer Studios and presented by Proctor and Gamble, in partnership with Cadence 13, an Audacy company. HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath JOIN THE MAN ENOUGH COMMUNITY: Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to the Man Enough newsletter for behind the scenes, updates, and sneak peeks of new episodes, as well as positive masculinity content: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ LIL REL HOWERY Lil Rel Howery Instagram: https://instagram.com/comedianlilrel Lil Rel Howery Twitter: https://twitter.com/LilRel4 Lil Rel Howery Facebook: https://facebook.com/ComedianLilRel Follow: https://manenough.com/podcast #ManEnough #Fatherhood #LilRelHowery PRODUCED BY: Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

What prevents parents and children from sharing their struggles and stories with each other and what valuable benefits are unlocked when they do? Justin's dad, Sam Baldoni—producer and entertainment industry marketing pioneer—joins his son for an intimate and emotional conversation where they both open up to each other in ways they never have before. They share their perspectives and challenges as fathers and sons, including:   The pressure and detriment of upholding the image of being superman Breaking through the invisible barrier that keeps us from having honest conversations about sex, financial struggles, aging, and intimacy Generational patterns they have perpetuated and the ones they want to break By modeling what it looks like when we show up and open up, Sam and Justin invite us to stay present—even when it gets uncomfortable—and to find the humanity in each other, including in our parents. The Man Enough Podcast is produced by Wayfarer Studios and presented by Proctor and Gamble, in partnership with Cadence 13, an Audacy company. HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath JOIN THE MAN ENOUGH COMMUNITY: Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to the Man Enough newsletter for behind the scenes, updates, and sneak peeks of new episodes, as well as positive masculinity content: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ SAM BALDONI Sam Baldoni Instagram: https://instagram.com/sambaldoni Sam Baldoni Twitter: https://twitter.com/sambaldoni Follow: https://manenough.com/podcast #ManEnough #Fatherhood #SamBaldoni PRODUCED BY: Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

Do you know who you are outside of who you have been told you should be? Acclaimed gender non-conforming writer, performer, and speaker, ALOK, shares their story, and the stories of those who came before them, with an urgency that invites us to step into our power and the power of interdependence. As the creator of the growing movement to degender fashion, ALOK is helping others move beyond the binary into full expression. In a conversation filled with wisdom, historical insight, and radical mercy, ALOK challenges us to value compassion over comprehension, to try harder for each other in the name of love, and reminds us that learning is a sign of being alive. The Man Enough Podcast, produced by Wayfarer Studios, P&G Studios, in partnership with Cadence13, an Audacy company Launch Partner: P&G HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath JOIN THE MAN ENOUGH COMMUNITY: Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to our newsletter for behind the scenes, updates, and new episodes: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ ALOK ALOK Instagram: https://www.instagram.com/alokvmenon/ ALOK Facebook: https://www.facebook.com/AlokVMenon/ ALOK Twitter: https://twitter.com/alokvmenon ALOK youtube: https://www.youtube.com/channel/UCG_G2mCoGdNUIOPaPrgorHg Follow: https://manenough.com/podcast #ManEnough #ALOK #Gender PRODUCED BY: Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEnter... P&G Studios Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

How are society's measurements of success—money, fame, and power—different from our own personal definitions of success? Actor Matthew McConaughey brings his confidence, charm, and authenticity to the conversation as he shares openly about body image, relationships, parenting, and how his ideas of success values have shifted throughout his life and career in Hollywood. He brings his confidence, charm, and authenticity to the conversation, as he inspires us to think beyond societal messages and invest in our collective well-being. MATTHEW MCCONAUGHEY: REDEFINING SUCCESS AS A MAN The Man Enough Podcast Launch Partner: P&G HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath More info at manenough.com/podcast JOIN THE MAN ENOUGH COMMUNITY: Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to our newsletter for behind the scenes, updates, and new episodes: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ MATTHEW MCCONAUGHEY Matthew McConaughey Instagram: https://www.instagram.com/ Matthew McConaughey Facebook: https://facebook.com/MatthewMcConaughey Matthew McConaughey Twitter: https://twitter.com/McConaughey Follow: https://manenough.com/podcast #ManEnough #Masculinity #MatthewMcConaughey PRODUCED BY: Wayfarer Studios, P&G Studios, in partnership with Cadence13, an Audacy company Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Wayfarer Studios YouTube: https://www.youtube.com/WayfarerEntertainment Learn more about your ad choices. Visit podcastchoices.com/adchoices

How can we begin to shift the universal and cultural messages of masculinity in a way that allows us and the next generations to realize our potential as humans? The hilarious, kind, and personable Eugenio Derbez talks openly about the role the “macho man” messages have played in his life. As a Mexican actor, comedian, filmmaker and global superstar, Eugenio shares what he's learned about true success, the power of presence, and the need for representation. With disarming humor, he invites us to imagine a world where instead of striving to be macho men, we strive to be balanced human beings. Note: This episode is available with Spanish subtitles on manenough.com/podcast and the Man Enough YouTube channel EUGENIO DERBEZ: BREAKING THROUGH MACHISMO TO BECOME YOUR TRUE SELF The Man Enough Podcast Launch Partner: P&G HOSTS: Justin Baldoni, Liz Plank, and Jamey Heath New episodes launch every Monday at midnight. Also watch video versions on the Man Enough YouTube and manenough.com/podcast --- JOIN THE MAN ENOUGH COMMUNITY: Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to our newsletter for behind the scenes, updates, and new episodes: https://manenough.com/newsletter Read the book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni Justin Baldoni TikTok: https://www.tiktok.com/@justinbaldoni Justin Baldoni Facebook: https://facebook.com/justinbaldoni Justin Baldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: https://instagram.com/feministabulous Liz Plank TikTok: https://tiktok.com/@lizplank Liz Plank Facebook: https://facebook.com/feministabulous Liz Plank Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath Instagram: https://instagram.com/jamey_heath_ Jamey Heath TikTok: https://tiktok.com/@jameyheath Jamey Heath Twitter: https://twitter.com/jamey_heath_ Jamey Heath Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ EUGENIO DERBEZ Eugenio Derbez Instagram: https://www.instagram.com/ederbez/ Eugenio Derbez TikTok: https://www.tiktok.com/@ederbez Eugenio Derbez Facebook: https://www.facebook.com/EugenioDerbezTV Eugenio Derbez Twitter: https://twitter.com/eugenioderbez Follow: https://manenough.com/podcast #EugenioDerbez #ManEnough #Masculinity #Representation PRODUCED BY: Wayfarer Studios and P&G Studios, in partnership with Cadence13, an Audacy company Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://youtube.com/WayfarerEntertain... Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

How can we become more aware of the messages that tell us that boys and men need to act one way and girls and women need to act another way? And more importantly, how can we stop acting according to those traditional definitions and start being true to our authentic selves? Author of #1 New York Times bestsellers Untamed and Love Warrior, Glennon Doyle brings her honesty and transparency to the conversation as she opens up about parenting, faith, sexuality and the differences between the rules of masculinity and the hearts of men. With insights that challenge and empower, Glennon reminds us that we are all on this journey together.  New episodes launch every Monday at midnight. Also watch video versions on the Man Enough YouTube and manenough.com/podcast --- JOIN THE MAN ENOUGH COMMUNITY: Instagram: https://instagram.com/wearemanenough TikTok: https://tiktok.com/wearemanenough Facebook: https://facebook.com/wearemanenough Subscribe to our newsletter for behind the scenes, updates, and new episodes: https://manenough.com/newsletter Read the Man Enough book: https://manenough.com/books FOLLOW THE HOSTS: Justin Baldoni Instagram: https://instagram.com/justinbaldoni TikTok: https://www.tiktok.com/@justinbaldoni Facebook: https://facebook.com/justinbaldoni Twitter: https://twitter.com/justinbaldoni Text Justin: +1 (310) 845-6909 Liz Plank: Instagram: https://instagram.com/feministabulous TikTok: https://tiktok.com/lizplank Facebook: https://facebook.com/feministabulous Twitter: https://twitter.com/feministabulous Site: http://www.elizabethplank.com/ Jamey Heath: Instagram: https://instagram.com/jamey_heath_ TikTok: https://tiktok.com/jameyheath Twitter: https://twitter.com/jamey_heath_ Facebook: https://facebook.com/jameyjaz Site: http://www.jameyheath.com/ FOLLOW GLENNON DOYLE Instagram: https://www.instagram.com/glennondoyle TikTok: https://www.tiktok.com/@glennon Facebook: https://www.facebook.com/glennondoyle Twitter: https://twitter.com/glennondoyle Follow The Show: https://manenough.com/podcast #GlennonDoyle #Untamed #ManEnough #Masculinity #Femininity #Gender PRODUCED BY: Wayfarer Studios: https://www.wayfarerstudios.com Wayfarer Studios YouTube: https://youtube.com/WayfarerEntertainment Launch Partner: Procter & Gamble Executive Producers: Justin Baldoni, Jamey Heath, Tarah Malhotra-Feinberg, Marc Pritchard, Carrie Rathod, Chris Corcoran Learn more about your ad choices. Visit podcastchoices.com/adchoices

There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately. Join Grad to hear what mass one-to-one marketing is, why you need to add it to your strategy, and the 3 things you need to get started.Speaker:Grad Conn, Chief Experience Officer, Sprinklr

This special, six-part series, done in collaboration with MAKERS, features conversations about fostering diversity, equality and inclusion in the workplace. Today's episode features a conversation between Second Gentleman Doug Emhoff and Justin Baldoni, author, filmmaker and co-founder of Wayfarer Studios, followed by insights from Marc Pritchard, Chief Brand Officer of P&G. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

As principais notícias de inovação aplicadas aos negócios em alguns minutos: P&G testa sistema IDFA alternativo; Ads digitais crescem 12% em 2020; Apple vai levar seu app para outros devices e Amazon Ads chegam a 10,3% do mercado de ads digitais dos EUA. E muito mais! Quer acompanhar enquanto lê, clica aqui: https://bit.ly/3d8YLLN Falamos nesse podcast: Marc Pritchard, CMO da P&G: https://bit.ly/3a5TnHk As Dark Kitchens da Rappi: https://bit.ly/325Sv0P Para saber mais sobre a Divibank, clique aqui: https://bit.ly/Divibank_MorseCast - Quer mandar alguma dúvida, sugestão, pedido de reza ou só um “oi, sumido?”, manda por aqui: https://www.morse-news.com/contato ou no contato@morse.digital

As principais notícias de inovação aplicadas aos negócios em alguns minutos: P&G testa sistema IDFA alternativo; Ads digitais crescem 12% em 2020; Apple vai levar seu app para outros devices e Amazon Ads chegam a 10,3% do mercado de ads digitais dos EUA. E muito mais! Quer acompanhar enquanto lê, clica aqui: https://bit.ly/3d8YLLN Falamos nesse podcast: Marc Pritchard, CMO da P&G: https://bit.ly/3a5TnHk As Dark Kitchens da Rappi: https://bit.ly/325Sv0P Para saber mais sobre a Divibank, clique aqui: https://bit.ly/Divibank_MorseCast - Quer mandar alguma dúvida, sugestão, pedido de reza ou só um “oi, sumido?”, manda por aqui: https://www.morse-news.com/contato ou no contato@morse.digital See omnystudio.com/listener for privacy information.

This episode’s guest is Marc Pritchard, the Chief Brand Officer of Procter & Gamble. He focuses every day on being useful to the people around him. And that allows him to see the world through an invaluable lens. Theirs. 2020 was complicated. But, 2021 is going to re-define the word. For the last year, the playing field has been level. Everyone stayed home. But as vaccine rates increase and cases decrease, the questions about who returns, when they return, and what they return to, become ever more complicated. On one extreme, there are already reports in the press of companies implying that they will terminate anyone who won’t come back into the office once they are vaccinated. At the other end of the spectrum, some companies are giving up millions of square feet of office space and creating entirely new expectations about what working will look like. In the middle of all this sits the leader. Whether you go back fully, partially, or not at all, there is one measurement of success that will provide the foundation on which all other measurements will sit. Are your people engaged? Do they care, are they inspired, do they feel included? There will be many, many ways to make sure they do. And even more that would guarantee they don’t. At that point, the only question left to answer would be a simple one. Who will be leaving first? The people who feel left out. Or the leaders who left them out.

2020 has shown that businesses have the responsibility to reinvent and drive developments on issues that really matter. What might those issues be and how can businesses humanise their digital efforts to improve employee and business satisfaction? Howie Lim speaks to Marc Pritchard, Chief Brand Officer of P&G to find out. See omnystudio.com/listener for privacy information.

Author, speaker and serial entrepreneur Joseph Jaffe is back on the podcast. This time, Joseph is delighted to share his most exciting project to date, CoronaTV – a weekly podcast about hope, positivity and optimism with a touch of marketing.Since Covid changed life as we know it, Joseph has been on a mission to rediscover his own purpose while providing inspiration and motivation to the community wide and far. Together with some of the very best marketers, thought leaders and speakers (including P&G’s Marc Pritchard, NBA legend Jamal Mashburn and rockstar Mark Schulman to name a few), Joseph gives us the authentic, unfiltered stories that truly matters. At a time when brands are struggling to provide genuine connections, Joseph is showing the world what true customer centricity is all about.In this episode we discuss: The end of the corporate era and why size is no longer a growth enablerEmbracing brand mortality and building organisations that lastsMental health, connection and finding your purpose amidst a pandemicFrom ‘me’ capitalism to ‘we’ capitalism - why brands should be serious about social goodBrand activism, picking sides and joining the conversationThree Quick Questions:A business book you recommend? – CoronaTVPerson to follow on social media or digital media? – Peter E Rork, co-founder and president at the animal rescue transport organisation Dog Is My CoPilot and Tom Morris, leading public philosopher and pioneering business thinkerOne on one dinner with a living person? – Donald TrumpWant to get your hands on Joseph’s latest book? Check out Built to SuckTo watch an episode of CoronaTV, visit www.coronatv.show or subscribe to the show at http://bit.ly/coronatvsubscribe

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

Marc Pritchard is Chief Brand Officer of Procter & Gamble, but he really has an alter ego. Superman. Underneath the suit exists his hero cape as he blazes his trail as the industry’s figurehead as a force for good and a force for growth. Marc uses his incredibly visible, influential and powerful position to challenge the industry and move it forward. We discuss equality and inclusion, environmental sustainability, helping communities in need, and being useful to consumers. Learn more about your ad choices. Visit megaphone.fm/adchoices

To open the D&I Summit, I had the distinct honor of sharing what this Summit was meant to do and how it came to be. I subsequently interviewed the first guest speaker, Marc Pritchard, Chief Brand Officer of Procter & Gamble, to dig deeper into the difference between equality and equity and how we all need to double down now.

In this session from the Adweek D&I Summit, Marc Pritchard, Chief Brand Officer of Procter & Gamble, interviews Tiffany R. Warren, SVP, Chief Diversity Officer of Omnicom and Founder/President of ADCOLOR on staying the course for D&I and the importance of human connections right now. Tiffany also urges all of us to "create support and check in with your diversity champions inside and outside your company." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all.

Marc Pritchard helms marketing duties at the world’s largest advertiser, Procter & Gamble. In this episode, we’ll discuss how this powerful position has allowed P&G brands to change the narrative around topics that are important to its consumer base, such as gender quality (including how Always completely shifted the meaning of the phrase “Like a Girl.”) Plus, hear how P&G is preparing for a future with less interruptive advertising by experimenting with artificial intelligence for brands like Olay and diving into content partnerships with media and entertainment powerhouses like Katie Couric and Reese Witherspoon.  Note: Interview recorded before March 2019. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

La pandemia de COVID-19 es una de las peores crisis de la historia moderna afectando a personas de todo el mundo. La crisis ha afectado desproporcionadamente a los hispanos de EE. UU., ya que más del 80% de los adultos que trabajan brindan servicios esenciales que ayudan a mantener a nuestro país en funcionamiento. Esto presenta numerosos desafíos para protegerse a sí mismos y a sus familias. Además, según Pew Research, las pérdidas de empleo y salarios debido a COVID-19 han afectado más a los adultos hispanos con un 61% de afectados. Esto exige una acción fuerte e inmediata. Esta es la razón por la cual la http://www.weareallhuman.org/ (Fundación We Are All Human) y Procter & Gamble unieron fuerzas para comenzar el "http://www.hispanicstar.org/ (Mes de Acción de Hispanic Star)", una iniciativa destinada a reunir a individuos y corporaciones para beneficiar a los hispanos afectados por COVID-19 mediante la donación, el voluntariado o el intercambio de información. P&G, PepsiCo, IBM, Cargill y Shaklee se han comprometido a donar fondos, alimentos o productos para apoyar a los más afectados. Más de diez Hispanic Star Hubs en diferentes ciudades de Estados Unidos movilizarán a sus comunidades locales para donar, ser voluntarios y crear conciencia sobre el desproporcionado impacto negativo que la pandemia ha tenido en los hispanos en Estados Unidos. "P&G se compromete a usar nuestra voz para ayudar a resaltar las enormes contribuciones que las personas y las familias hispanas están haciendo para que este país siga funcionando", dijo Marc Pritchard, director ejecutivo de marca de Procter & Gamble. "Queremos honrar las muchas maneras en que la comunidad hispana, con su optimismo, resiliencia y esperanza, está ayudando a la recuperación de nuestro país. Estamos tomando acción para ser una fuerza para el bien de la comunidad hispana hoy y mañana”. "Ahora más que nunca necesitamos estar unidos y actuar como una comunidad", dijo Claudia Romo Edelman, fundadora y directora ejecutiva de la Fundación We Are All Human. “Nuestras pequeñas empresas, emprendedores y trabajadores independientes han sido los más afectados y ahora necesitamos apoyo para que podamos recuperarnos más rápido y evitar una crisis más profunda. Es lo más inteligente que hacer. Este es el momento en que necesitamos que todas las personas y corporaciones den un paso adelante y tomen acciones para y por los hispanos.” Para apoyar el Mes de Acción del Hispanic Star, P&G produjo y ayudó a lanzar la película “Estamos Unidos”. Creada como una iniciativa de Círculo Creativo, dirigida por su copresidente Luis Miguel Messianu, y ejecutada por alma, la película ilustra los roles vitales que los hispanos estadounidenses están jugando durante COVID-19 e invita a todos a unir su ayuda junto con el movimiento Hispanic Star. Las versiones están disponibles enhttps://www.youtube.com/watch?v=NlUdO26rdoA ( inglés) y https://www.youtube.com/watch?v=50tgY8TlfYc (español). Procter & Gamble se ha asociado con las principales organizaciones de ayuda en el país, incluyendo Feeding America y Matthew 25: Ministries para apoyar a los afectados por la crisis, incluidas las familias en las principales ciudades de población hispana como Chicago, Houston y Miami. Han donado millones de productos para garantizar que las personas tengan acceso a los productos básicos y esenciales de todos los días, así como a fondos de ayuda. Hace solo unas semanas, donaron más de medio millón de dólares en efectivo y productos para apoyar a los agricultores hispanos y sus familias. En asociación con Matthew 25, proporcionarán más productos y productos de protección individual para apoyar a los trabajadores hispanos esenciales y familias necesitadas. Otras grandes corporaciones también están haciendo su parte: PepsiCo, un signatario de Hispanic Promise, distribuyó a organizaciones sociales a través de Hispanic Star 80,000 cajas de productos...

We chatted with Kim Azzarelli of Seneca Women and Marc Pritchard who is the Chief Brand Officer of Procter & Gamble about getting more women in the podcast world! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We chatted with Kim Azzarelli of Seneca Women and Marc Pritchard who is the Chief Brand Officer of Procter & Gamble about getting more women in the podcast world! Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

As Chief Brand Officer of P&G, Marc Pritchard helps lead an organization that reaches 5 billion people daily. He talks to Kim Azzarelli about how P&G is using the power of advertising to change the narrative about women and girls, how companies can be a force for good and a force for growth—and why sometimes you just have to take a stand.  Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

From The Breakfast Club to Nickelodeon, Bobbi Brown to CoverGirl, there’s no question these brands and personalities have shaped culture. But how did they get their big breaks? And how did they turn opportunities into success stories? Tune in to learn why Charlamagne tha God’s passion for radio probably saved his life; how Gerry Laybourne transformed Nickelodeon into the top network for tweens -- while proving herself as one of TV’s first female executives; and how makeup industry mogul Bobbi Brown created her own luck. Plus, hear Marc Pritchard, Chief Brand Officer of Proctor & Gamble, discuss how his daughters helped him realize the importance of keeping your marketing true to your core values. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

"The Vulnerable Leader".  Marc Pritchard is the CMO of Procter & Gamble -- the largest advertiser in the world. Over 4 billion people buy P&G brands which means the choices the company makes have staggering human, as well as business, implications. Marc’s leadership journey has brought him to a position of enormous influence. As you’ll hear, that journey has been marked by his willingness to look at himself honestly. To listen to other people’s observations about his leadership, and to consistently raise his own expectations of himself.

"The Vulnerable Leader." A 15 minute edited version of our full-length conversation.

Live from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture,  how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price.” Also, we dive into how the company has grown to a workforce of 47% women managers, and why rediscovering audio has helped P&G create more effective advertising. Plus, learn why Marc considers himself an introvert, what his daily mantra is, and why “coming out” as a Mexican-American was so important for P&G.  Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide. This was recorded live at the University of Cincinnati's Lindner College of Business. It is also the first time Marc and Jim have publicly discussed their roles together. Marc talks about building on Jim's innovative purpose-driven marketing strategies, and why he thinks purpose is the future of marketing. He discusses overseeing campaigns for the Olympics and the Super Bowl. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you bring two of the most influential marketing leaders in the world together on one podcast? I just had to find out, which is why I invited Marc Pritchard CBO of Procter & Gamble and Antonio Lucio, CMO of Facebook to come together to interview each other in this very special CMO Moves Duos episode. We’ve all heard from or read about Marc and Antonio individually on the importance of transparency, trust, diversity, inclusion, credibility, reinvention and responsibility. Hearing them discuss the topics together and the rationale behind their shared perspectives only further underscores their impact in our marketing community and provides all of us a blueprint for becoming the best leaders we can be.

Newsy, upstart news service across linear, OTT and mobile platforms, is aiming to also offer newsworthy ways to spotlight brands doing well by doing good. One-off profiles to short form docu-series by Andy Brownell, vice president of Newsy Brand Studio, and Joey Maiocco, producer, are not hard-driving headline stories, but are, nonetheless, of great importance to impressing and retaining more and more influential consumers. As Brownell tells host, E.B. Moss, Head of Content Strategy at MediaVillage, “We're focused on developing sponsored stories for brands looking to tell more about the key social issues that they're addressing – [such as] improving the environment....” In this Episode 38 of Insider InSites he described the genesis of the studio itself on through how it’s helping the Newsy triple bottom line. Here's the topline: E.B. Moss: Why use storytelling to showcase the impact brands can have on their industry or community? Andy Brownell: I think there’s a much greater awareness of what brands are doing in the world today. Today’s consumers ... are much more tuned in to the kinds of things that brands are doing beyond just offering a product or service. Consumers are starting to make purchase decisions beyond the normal parameters... whether it's a manufacturing company and the footprint it leaves ... to the role that companies play within their communities.... Moss: How do you keep it genuine, and is purpose-driven Newsy branded content skewed towards a younger audience? Brownell: Because we're a branded content studio that's connected to a national news organization, I think by definition we're held to a slightly higher standard in terms of the authenticity... for the content to be genuine, to be able to inform people and provide them something of value. There are all these amazing stories and things that [brands] are doing that never make it into an advertisement, barely make it into the social feeds and that require a lot more time to tell a good, compelling story. That’s what we really wanted to focus in on. Moss: You created the Shifting Baselines series as part of this, with KoAnn Skrzyniarz (hear recent Insider InSites episode) who founded Sustainable Brands, a global organization bringing brands and nonprofit organizations together to solve problems. Brownell: Yes, we were a media partner for their June conference in Detroit. A huge portion of Fortune 500 companies have a presence there, and not just sustainability people, but chief marketing officers are there. Marc Pritchard [chief brand officer of P&G] talks a lot about that and “Brands For Good” -- where sustainability has an equal seat at the table with brand managers. Media and the role that we play at the brand studio can be an integral part of helping connect those dots and tell brand stories. Moss: Is pro-social content a hard sell? Brownell: ...People are starting to make it a bigger part of the conversation and a bigger part of their marketing and communications plans. READ MORE AT MEDIAVILLAGE.COM

This week on “Marketing Today,” host Alan Hart shares a two-part interview with Marc Pritchard, Chief Brand Officer, and Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G). Pritchard, who has worked at P&G for an impressive 37 years in multiple capacities, talks about the business justification for sustainability on the heels of the Sustainable Brands Summit in Detroit. Helias also has an amazing 31-year career thus far at P&G, and she discusses programs that deal with sustainability being spread across the company worldwide. Pritchard talks about a new initiative called Brands for Good, the importance of using the voice of companies and brands as a force for good, particularly with the Brands For Good initiative, and even a personal story of how he came to understand how businesses carry a huge responsibility to the world. Helias talks about the Ambition 2030 program at P&G, the company’s work with the World Wildlife Fund’s new resource plastic initiative, how P&G has started the Loop pilot program to replace disposable packaging with waste-free packaging, and working towards having no P&G waste winding up in the ocean. Pritchard talks about the power of brands and companies become socially and environmentally responsible by saying, “What I found is that when companies and brands come together and focus on a common mission, what it allows them to do is hold each other accountable, share best practices, find ways to challenge each other to innovate and it drives much more collective action.” Pritchard shared some interesting statistics about consumers and the brands they choose, “9 out of 10 consumers say they have a more positive image of a company or a brand when it supports a social or an environmental cause. More than half say they make purchase decisions based on shares beliefs with brands.” Helias gives us an immediate way of washing we can all help the environment, “The biggest environmental impact based on life cycle assessment is really the temperature washing machine. It is 80% of the carbon footprint.” Virginie tells us about the goal of Ambition 2030 as being, “Really, what we want to do by 2030 is reinvent the model of consumption.”  Highlights from this week’s “Marketing Today”: How does Marc Pritchard think about the Sustainable Brands Summit compared to other conferences he has attended? (01:27) What is the Brands For Good coalition about? (02:34) What did Marc learn from the research that drove why they are getting involved in sustainability? (04:35) Who are the other companies that are joined P&G in Brands For Good? (07:45) What makes Brands For Good different from what other brands and companies are doing? (10:27) Are there any experiences in Marc’s past that have helped define who he is today? (16:02) What advice would Marc Pritchard give to his younger self? (18:42) What does Marc Pritchard feel is the future of marketing? (20:24) Virginie Helias introduces herself. (22:53) Virginie Helias talks about her role in sustainability at P&G. (23:20:) What is the World Wildlife Fund’s new resource plastic initiative? (28:11) What is involved in the Loop pilot program to replace disposable packaging with waste-free packaging? (31:16) What is the end goal of Ambition 2030? (35:52) What are the top priorities of a brand leader to make an impact in sustainability? (37:47) Are there any experiences in Virginie’s past that have helped define who she is today? (39:22) What advice would Virginie Helias give to her younger self? (41:44) What does Virginie Helias feel is the future of marketing? (42:20) Resources Mentioned: Sustainable Brands Worldwide Force for Good – work by P&G #BrandsForGood initiative  Ambition 2030 – P&G’s goals for sustainability announced in 2018 Ariel Case Study on Sustainability World Wildlife Fund (WWF)’s new platform ReSource: Plastic Loop– new pilot service in NY Metro area and Paris that P&G is participating Support the show.

This week on the “Marketing Today” podcast, Alan talks with KoAnn Skrzyniarz, founder and CEO of Sustainable Brands Worldwide. Skrzyniarz has worked as the founder and president of Organizations That Work, and in the roles of senior vice president, vice president, and group director at Miller Freeman Inc. Skrzyniarz discusses Sustainable Brands Worldwide’s publishing platform’s impressive growth, the goals and aims for Sustainable Brands, all the offerings they provide including education, research, content, and events, and the opportunities and threats to current marketers. Also, get a deeper understanding of Sustainable Brands’ peer-to-peer corporate member learning group that is made up of about 80 global companies at the commit stage to finding sustainable solutions. The organization’s corporate members include National Geographic, Procter & Gamble, Pepsico, Target, CVS Health, 3M, BASF, Cisco, UPS, Dow, and ALDO among others. Skrzyniarz shares a few of the stats released to Sustainable Brands’ efforts: “Today we have about 2 million readers every year that are reading our digital publishing material,” Skrzyniarz says. we have about 35% of our audience that is coming out of brand strategy, marketing, and communications.” Skrzyniarz goes on to explain, “We decided early on that we would have the most leverage if we really targeted trying to drive system shift primarily in consumer-branded companies.” Tune in next week for Marc Pritchard, chief brand officer, and Virginie Helias, chief sustainability officer at Procter & Gamble. Pritchard and Helias discuss new announcements at Sustainable Brands Summit and new initiatives the company is undertaking around sustainability.   Highlights from this week’s “Marketing Today”: KoAnn Skrzyniarz discusses herself and how she got her start in her (01:13) What was KoAnn’s mission with Sustainable Brands? (04:50) What is the “theory of change” model that Sustainable Brands has? (06:23) What has been the impact of their publishing platform and conferences? (08:19) How has their membership evolved? (10:29) What are the goals of their events and who are intending? (14:18) What does she feel are the great opportunities for brands in sustainability? (16:02) What has KoAnn learned about revenue growth and talent decline? (17:17) How has the feedback loop been broken by brands? (19:24) Are there any companies, brands, or organizations that KoAnn believes marketers should pay attention to? (21:18) What advice would KoAnn give to new CMOs? (24:39) Has there been an experience in KoAnn’s past that made her who she is today? (28:52) What advice would she give to her younger self? (30:44) What drives KoAnn these days? (31:55) Resources Mentioned: Tru Colors (beer) Greyston Bakery AirBnB Citizen “Be Bold, Not Perfect” – KoAnn Skrzyniarz, CEO of Sustainable Brands Force for Good – work by P&G Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart & William McDonough Support the show.

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Since 2004 KoAnn Skrzyniarz (more easily known as just “KoAnn”) has been a force of – and for -- nature. She is Founder/CEO of the internationally respected Sustainable Brands community, which has inspired a global community to turn environmental and social challenges into business opportunities for companies. The conferences have grown to be in 13 countries with active communities everywhere from Turkey to Thailand, Cape Town to Copenhagen. In this podcast, KoAnn, a former business to business marketing executive, explains how they’ve built a “bridge to better brands,” and how companies from Procter & Gamble to CNN are embracing sustainability for their – and everyone’s – greater good.   In this conversation with E.B. Moss, KoAnn explains why it's not called "Corporate Social 'Responsibility'" any more, and shares examples of how companies from P&G and AFLAC to CNN have raised both the bar on sustainability and profits. She also shares the five core principles that Sustainable Brand members must adhere to.  Hint:  Here's a snippet of that discussion: Skrzyniarz: There's been a lot of conversation about the challenges in the industry, that more than half the Fortune 500 companies are in decline, and to refocus marketing around driving growth. The beautiful thing is that now there are more and more examples that demonstrate how embedding environmental and social good into your brand does drive sales, does drive growth, does drive brand loyalty, makes brands relevant again -- this is a pathway to fixing all of that. Moss: Stats show it's very important to consumers and prefer the brand that displays sensitivity and sustainability, as Marc showed in their campaign, "Love Over Bias..." (As you know, MediaVillage is very focused on D&I as well, with our Advancing Diversity Honors -- where we'll be honoring Marc Pritchard as well as ANA’s Bob Liodice and others at CES.) Skrzyniarz: Beautiful. ....P&G is seeing the halo effect of its efforts on brand reputation and sales, which is part of what's driving his confidence. Obviously, racial and other sorts of conflicts between groups of people are on the rise, and that’s a massive risk for sustainability. There are social issues that put us all at risk, as well as environmental issues. Now is the perfect time for the Brands for Good coalition that we are launching. Moss: And we have to balance how we communicate with what we communicate... Skrzyniarz: Yes, to be not necessarily perfect but authentic in communication. Moss: And are you still hopeful in our current political environment? Skrzyniarz: More so, actually, in a strange way. Though of course companies would like to have a legislative regulatory landscape that makes it easier for them to make tough decisions and level the playing field, but while hope for that has disappeared that doesn't change the reality that all the companies we deal with understand. For example, I was just talking to a large coffee company who acknowledges that the world is running out of coffee. The world is running out of chocolate. We are having commodity shortages and conflict minerals. There're all kinds of things that are pressing business issues that these companies can't ignore. And they are now starting to come together in ways that I've never seen, to work on systems changes... [There’s a] willingness, even for competitors, to be working together.  

Jeff, Jim and Joel talk about the changing role of TV advertising, how Blockchain is combating middle-men in marketing and try to Linkin with Marc Pritchard, the Chief Brand Officer of Proctor and Gamble.

Marc Pritchard, the Sales and Marketing Director from Taylor Wimpey, joins Beth for a special interview. He shares his industry knowledge about the buying and selling property market in Spain. Tune in to learn about popular locations and new developments, and the potential impact of Brexit. For full show notes and links mentioned in this episode, visit https://guides.kyero.com/en/podcasts. And, whenever you’re ready, here are four ways we can help you: Ask a question by emailing beth@kyero.com.  We’ll try and answer them all in an upcoming Q&A episode Get a location guide also by emailing beth@kyero.com.  We’ll reply with the latest data and information on the areas you are interested in. Calculate your budget. Simply visit kyero.com/budget, enter two numbers and you’re done! Be our guest. If you’ve already purchased your home in Spain, we would love for you to share your story on the podcast.  Just email beth@kyero.com and we’ll take it from there.

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy new roof terrace) Watch to find out what makes out #MediaSnack Top 10 for 2017 The #MediaSnack Media Person of the Year 2017: Marc Pritchard from P&G The #MediaSnack Word of the Year for 2018: ACTION 2017: CHANGE 2016: CONTROL

Marc Pritchard, chief brand officer at Procter & Gamble, made waves in the marketing industry by starting a conversation about unconscious racial bias, a step aligned with the principles that define his leadership -- humility and transparency. On this week’s Starting Out, Pritchard talks about having a role model in his father, his career path from a cafe busboy to an executive position at P&G and why it's important to discuss unconscious bias.

Digital advertising is facing an ultimate moment of truth just as marketers and ad tech leaders gather for Dmexco, one of the industry's largest events. This week, we look at the issues expected to be debated in Cologne, we run down Adweek's 2017 Brand Genius honorees as the year's best marketers, we talk about the revival of LinkedIn, and we check out the week's best ads. Topics and timestamps: 2:15: Adweek's 2017 Brand Genius honorees | 9:36: LinkedIn's surprising comeback | 15:15: Wonderful Pistachios goes dark and deadpan | 21:38: The woman who memorized Ikea's catalog | 29:32: What is Dmexco? | 32:00: Marc Pritchard's crusade for better digital ads | 37:30: Are ad networks getting better? This week's episode is sponsored by The Trade Desk. With your audience on every device under the sun, it's a good thing your media buy can stay under one roof at The Trade Desk. Learn more at TheTradeDesk.com. See acast.com/privacy for privacy and opt-out information.

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. In the last few weeks, we’ve been counting down to this date and considering the various impacts and changes that have been triggered by the report. This week we devote the episode to Media Technology and consider what’s happened in the previous 12 months and what are likely to be the changes we will see for the future. It is hard to think of anything that is transforming marketing and media more than technology, and the last year has seen some dramatic changes both in the technology market and also interestingly the attitude and behaviours of marketers towards data and technology. We discuss how data and analytics are no longer a fringe consideration or something which marketers are happy to automatically outsource to third parties, we have observed and consulted with many advertisers this year looking to get control of their own data, build analytics capabilities and start to understand the impact that media investments make on business outcomes. Tom and David can see a clear trend for advertisers wanting these skills to be far more within their own control, blending customer data, marketing campaign data and their own business KPIs to have (sometimes for the first time) a perspective on the VALUE of media not just the price. This has a beautiful knock on effect into how media will be bought and sold in the future, because once the buyer (the advertiser) knows the value of media then they know clearly the price they are prepared to pay for it. In a world where technology is also transforming the media buying market, making it more transparent and subject to supply and demand (auction) pricing, then the buyer demand can properly set the price. We expect that technology will slowly revolutionise the media buying market to a point where is becomes fully open, democratic and transparent – a simple auction based marketplace where buyers and sellers interact to set a price defined only by supply and demand, rather than a vendor’s rate-card or agency mark-up. In that world, buying at scale ceases to give competitive advantage, whilst buying smarter (by using data and analytics) is where competitive advantage in media will lie. In the last year we have also seen massive progress in accountability and measurement for media investments. The ANA report triggered more interest amongst senior marketers for media dollars to be held to account and that has required better standards and processes for measurement. The most vocal advocate for improved measurement has been Marc Pritchard at P&G who has suggested that the company will not be placing media dollars into companies that cannot be measured according to third party verification and consistent standards. This has led many vendors and technologies to seek accreditation from companies like the Media Rating Council (MRC). We have also seen more consistent use of viewability standards and platforms like Google and Facebook opening up to third party audit and not “marking their own homework” The greater demand for transparency and disclosure has lead to changes across the media supply chain, with many of the large agency groups also making moves to provide more transparency operating models, notably Havas’ recent launch of a fully disclosed media buying model, which has met with mixed support from across the industry but a sign that agencies are listening to the new demands for accountability and transparency from advertisers.

How Marc Pritchard works with Google, Facebook, and Snapchat to help P&G transition to a new world order.

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los Angeles. The 4A’s is the US trade association for agencies and this their big agency conference. http://www.thedrum.com/news/2017/04/04/pg-s-marc-pritchard-says-ad-landscape-needs-get-simpler-and-consolidate His message to US media agencies was very clear “We want you to innovate but right now, job one is leading media transparency. We need to clean up - now” By choosing to deliver the third part of this media transparency action plan right ‘in the lion’s den’ of the agencies’ own conference platform, Marc Pritchard was making sure there was no room for misunderstanding. http://blog.idcomms.com/the-week-that-changed-media-forever Like in his previous keynotes at IAB and ANA conferences, his language is plain, unambiguous and compelling. This was a powerful message not just because P&G is the world’s biggest advertiser but also because he was clearly channelling the collective frustrations of many of the world’s advertisers. Tom and David argue that the power of his message was its beautiful simplicity. With the wisdom and clarity of someone who truly understands the challenges of marketing in the digital era, Marc was able to condense industry jargon into some clear, direct messages to the agency community. He laid out clear expectations of action he thinks they need to make. http://content.idcomms.com/mediachange-webinar-marc-pritchard-of-pgs-media-transparency-action-plan-what-now The first was that the complexity of the media supply chain was not P&Gs problem to fix, it is the agencies’ problem. He didn’t want to know about it, he just wanted them to solve it so that marketers could be freed up to make smart decisions. The second was that they needed to solve the transparency issue. Only then would his olive branch that agencies would be trusted much more and become true partners start to bear fruit. David and Tom highlight the fact that nowhere in this presentation (or the previous two) did Marc actually talk about saving money or reducing costs, in fact he talked about rewarding agencies for the talent they bring to the table. They argue that Pritchard’s three speeches this year – before this he spoke at the IAB and ANA – have encouraged advertisers to take greater control of their media, to have a view of what it can do for their business. Hopefully the medium to long-term impact of Marc’s action plans and call to action, will be fewer brands who merely think media is a cost and think it’s a good idea to commoditise agency scope, fees and payment terms through blind eAuctions. Those short-sighted brands looking to evaluate agencies largely on these commercial terms are missing the opportunity Marc is describing, to unlock a new level of trust, transparency and partnership with their media agencies, which actually focuses on growing brands and driving a business outcome, rather than a race to the bottom.

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colbert, VP Social media at US Banks. For him the most interesting questions were around agency evaluation. These indicated that brands are moving away from purely looking at the commercial elements, but also testing agency capabilities and cultural fit. Next, Tom talks about the keynote from Marc Pritchard. It was very quick, almost impatient, as if he was briefing the attendees, rather than delivering a speech. Essentially his message was that we’re all in this together and everyone needs to take action. Don’t be put off by “head fakes" – his sporting analogy for rubbish excuses not to take action. For more details of Marc's keynote, read here http://blog.idcomms.com/the-week-that-changed-media-forever. The audience of US marketers were clearly enthused by the presentation and when attendees were asked if they were going to take action, all the advertisers raised their hands. Pritchard’s pressure is clearly starting to have an impact but there was also a note of caution from the CEO of the MRC. Despite Google and Facebook saying they are open for the audit, the process of accreditation could take some time. In short it is too early to get excited. Finally, Tom and David announce their next #MediaChange webinar on March 15 – 3PM GMT 11AM ET. The webinar will discuss the results of ID Comms’ 2017 Global Media Thinking survey which highlights the perceived failures of advertisers take a lead on media and of agencies to offer media neutral planning. Sign up here http://content.idcomms.com/webinar-id-comms-strategic-media-thinking

On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after a bit of recent pressure from P&G? http://blog.idcomms.com/pg-rewrites-the-rules-of-digital-marketing Facebook and Google have both confirmed that they will provide more data to the main third-party measurement partners Moat, DoubleVerify and Integral Ad Science and that these three will be audited by the Media Ratings Council (which is the independent, industry-funded medîa audience accreditation service, founded in the 60's). Facebook made their concessions in a meeting with the Association of National Advertisers (ANA) which came shortly after ANA Chair and P&G executive Marc Pritchard had delivered a powerful speech to the media industry calling for greater transparency of digital media measurement and the end of "walled gardens" that is media platforms not allowing external verification, essentially marking their own homework. Google separately announced their change of policy to allow more external verification, but claimed their announcement was not prompted by Facebook's first move nor "a reaction to industry pressure....". Go figure. Next up we discuss, also related to Marc Pritchard's speech, details of an exclusive ID Comms webinar we hosted last week with over 100 marketing and procurement leaders from around the world. We had attendees from as far wide as San Francisco, New York, Europe, Dubai and Singapore. You can access the full #MediaChange webinar recording here for the next few weeks. http://content.idcomms.com/mediachange-webinar-marc-pritchard-of-pgs-media-transparency-action-plan-what-now In the webinar, we provided some action-focused advice to advertisers on what they should be considering following Marc's speech and how it might impact their own businesses. We looked specifically at Marc's five-point "Media Action Plan" and hosted a guest panel to dig into the areas of measurement and viewability, contract compliance and TAG certification to combat ad-fraud. Thanks to all those that attended and provided some amazing questions for us and our special guest panel. Finally, on this episode, we look ahead to the ANA Media Conference (#ANAMedia) which is taking place in Orlando next week. https://twitter.com/search?src=typd&q=%23anamedia Interestingly the keynote is being delivered by none other than ANA Chair Marc Pritchard so the industry will be listening closely to see what follow ups there will be from the Action Plan speech. Tom will be at the conference and be reporting back on a future #MediaSnack.

**REGISTER FOR WEBINAR** Want to know WHAT the speech by Marc Pritchard P&G means for your business? Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th February https://app.webinarjam.net/register/25846/53a44efeb9 ---- On this week's #MediaSnack we consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with estimated media budgets across the region around $500m. We expect the major agency groups to be invited, certainly WPP, Omnicom, Publicis and DentsuAegis and this will be one they will all want to win, for different reasons. The scale of the pitch is obviously significant but the reason it's likely to be one of the more interesting pitches of the year is that it comes at a time when P&G have gathered a lot of attention following a speech by Marc Pritchard their Chief Brand Officer. Marc delivered ”the most important marketing speech of the last 20 years” (according to Professor Mark Ritson) at the IAB leadership conference in New York. You can view the #MediaSnack perspective on the speech inEpisode 63 https://youtu.be/JeTiPNvQSL8 So the significant impact of this P&G pitch is that it will test agencies under this intense scrutiny. The wider implications are that the industry will inevitably regard the winner of the P&G account to have delivered to Marc Pritchard's high standards, and by implication that the losing agencies fell short of expectations. For relative ‘newbie’ Hearts & Science this will be a major test too. A win for them really validates that new media agency model and will set a new blueprint for media agencies and other groups to follow. A loss could be regarded as catastrophic to Hearts & Science's ambitious international expansion plans and will surely be pounced on by the other agency groups of an indication that Hearts & Science has an Achilles heel after all. A win for one of the other groups would help them position themselves as “more transparent” than the others, whether fairly or not. Such is the impact of having a P&G endorsement in your agency. It is possible that the other agency groups will use the P&G brief to forge their own disruptive media agency model, much in the way Omnicom had the opportunity to do in 2016 with P&Gs brief in US, which as we all know created Hearts & Science, the most successful media agency launch of all time. It is under the most intense pressures that diamonds are formed after all. For other advertisers planning media pitches in Europe in 2017, they will want to watch P&G closely. These scale of pitches like this, which will attract such focus from the agency groups, presents a risk as agencies apply all their resources to win P&G. This means not just good pricing, added value and other commercial elements, but also the agency’s top talent, most strategic creative thinkers and the best innovations. Everyone will be in the queue behind P&G for the next couple of months. ID COMMS WEBINAR Wednesday 15th February 10am EST / 3pm UK / 4pm CET Join us for an exclusive webinar in which we look into the action plan of Marc Pritchard’s Media speech. We will look at some immediate, medium and long-term actions you might want to consider taking in response. We will be joined by an expert panel who can share perspectives on viewability, digital measurement, TAG certification and contract transparency. We will allow time for Q&A so sign up, register your place and please submit questions! REGISTER HERE: https://app.webinarjam.net/register/25846/53a44efeb9

In deze aflevering van The Brief spreken wij met Erik Hensel, Managing Director van viral video bedrijf LifeHunters. Het thema is dan ook viral marketing. Daarnaast gaan we het hebben over de branded content serie van Comedy Central, de speech van P&G's chief Marc Pritchard over programmatic advertising en het nut van sponsoring in de sport. Shownotes te vinden op: http://podcast.wayneparkerkent.com/erik/