Podcasts about Trade marketing

“Leadership is building a strong team that can execute with resilience and deliver consistent results over time.” “There's no easy way—other than talking to people—to truly know what's happening in your organization.” “You need a balance of patience and impatience to create belief and drive change in Japan.” “If you say the customer comes first, then the customer has to come first—every day of the week.” “Engagement isn't just passion—it's also connection and commitment, and each needs different actions.” Kohei graduated from Princeton University in 2011 with a major in Ecology and Evolutionary Biology and a minor in Global Health. Following his graduation, he joined Bain & Company in Tokyo, where he worked as a management consultant from 2011 to 2015. In 2015, Kohei became one of the founding members of AB InBev Japan as the company transitioned from a distributor-based model to direct market operations. He initially joined as a Brand Manager and quickly rose through the ranks. From 2016 to 2018, he served as Head of Marketing and Trade Marketing. He then spent two years (2018–2020) in China with AB InBev, leading premium brand trade marketing efforts. Returning to Japan in 2020, he took on the role of Head of ZEDx Ventures, focusing on the company's growth portfolio and e-commerce. In 2021, he became Commercial Director, managing nationwide sales and trade marketing teams. He was appointed Country Director in 2022, and now leads a team of approximately 70 employees. Kohei's leadership philosophy is rooted in purpose-driven engagement, cultural adaptability, and a structured yet human-centered approach to management. He began his leadership journey at AB InBev Japan by helping to build the organization from the ground up. Early on, he transitioned from being an individual contributor to a team leader, gradually scaling his responsibilities from three direct reports to overseeing a seventy-person organization. This evolution shaped his views on how leadership needs to shift as organizations grow—not only managing direct reports but also leading through multiple layers and ensuring alignment across the entire structure. Kohei sees leadership as a blend of strategic clarity, consistent communication, and empowering people at every level. He stresses the importance of face-to-face engagement and building trust through transparency, especially in a Japanese context where emotional connection, loyalty, and social harmony are essential. His approach involves structured frameworks around engagement—specifically passion, connection, and commitment—as pillars for organizational culture. These concepts are not just theoretical; they guide concrete actions like offsite gatherings, collaborative planning sessions, and cross-functional problem-solving to address pain points and reduce friction. One of his most effective strategies has been establishing open channels for innovation through initiatives like a “Shark Tank” pitch format, where employees present business ideas. He emphasizes that listening isn't enough—leaders must also provide feedback on why certain ideas are or are not adopted to maintain trust and morale. Cultural alignment is another key focus. Hiring for fit and reinforcing cultural values through regular feedback cycles is central to sustaining the company's ethos. Kohei believes in cultivating resilience within teams by encouraging calculated risk-taking, building from small wins, and gradually reinforcing a growth mindset. He also balances global and local expectations, often acting as a bridge between AB InBev's global vision and Japan's unique market realities. For him, effective leadership in Japan requires balancing patience with ambition—acknowledging that while change takes time, a leader must still push toward transformation. His ability to navigate these nuances—combined with personal routines like regular exercise and mindfulness—supports both his own resilience and that of the organization.  

Trentingrana Gruppo Formaggi del Trentino annuncia la nomina di Simone Bonapace a nuovo Responsabile Commerciale, Marketing e Trade Marketing. Con questa nuova guida, il Gruppo punta ad un ulteriore sviluppo del business e a rafforzare la presenza dei prodotti Trentingrana nel mercato nazionale e internazionale.

Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone.  Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce experts. Topics discussed include: Jennifer's advice for other leaders looking to change from one specialty to another (5:46), the role that content plays in a digital strategy (11:27), balancing strategy between innovation and evergreen products (13:50), the importance of forming meaningful connections with your team (17:29) and an overview of the Danone portfolio (19:22).Connect with Jennifer: https://www.linkedin.com/in/jenniferangelus/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

SD282 - Do presencial ao digital: a nova cara da força de vendas. Neste episódio, Dr. Lorenzo Tomé  bate um papo com Fernanda Caldeira, Gerente de Treinamento & Engajamento Médico - Bayer CH Brasil, trazendo a importância do trabalho de uma força de vendas qualificada, as mudanças no perfil da categoria e as estratégias da indústria farmacêutica para trazer valor efetivo e conhecimento científico para o médico, mantendo a proximidade mesmo de forma digital. A Bayer é uma empresa global com foco em Ciências da Vida nas áreas de saúde e nutrição e está no Brasil desde 1896 com tecnologia e inovação. Participe das comunidades SD Conecta. Acesse AQUI! Baixe nosso app: Android ou IOS Neste episódio, o que você vai encontrar: O Background da Fernanda Farmacêutica, Fernanda atua na indústria farmacêutica há mais de 15 anos, iniciando como propagandista. Na Bayer, passou pelo Trade Marketing, depois por Treinamento, foi Gerente de Propaganda Médica  até sua atuação atual como Gerente de Treinamento e Engajamento Médico. Assista este episódio também em vídeo no YouTube no nosso canal Saúde Digital Ecossistema: AQUI!   Episódios Anteriores - Acesse! SD281 - Retorno sobre investimento com a tecnologia SD280 - Clínica digital de Saúde Mental SD279 - Inovação aberta unindo empresas e startups Music: Survive the Montage - RKVC "Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665"

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Bill Grace, Senior Marketing Manager at LBYR. They discuss everything from how he got his start in publishing, what trade marketing actually means, if publishers can "make" a bestseller, and how marketing has changed over the years. Plus, he gives some advice to authors about social media and working with your publisher on marketing. For the Fortune Cookie segment, they talk about what they've been reading lately.  See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us in Instagram: https://www.instagram.com/bookfriendsforever_podcast/ Follow LBYR's social media platforms: https://www.instagram.com/thenovl/ https://www.instagram.com/littlebrownyoungreaders/

Tenemos un nuevo episodio que no te puedes perder. ️ Esta vez, nuestro invitado especial es Marc Fernández, Director Comercial de Primer Impacto, una empresa que se dedica a maximizar las ventas de las marcas mientras cuida y desarrolla a su personal. Marc nos comparte su enfoque innovador en el field marketing, donde han pasado de un modelo tradicional de consultoría a uno basado en el diagnóstico profundo de las necesidades del cliente. Este cambio ha permitido a Primer Impacto ofrecer soluciones más precisas y efectivas, diferenciándose en un sector altamente competitivo. Resumen del Episodio: Modelo de Negocio: Marc explica cómo Primer Impacto se centra en desarrollar tanto a las marcas como a las personas que trabajan con ellas. Su enfoque en el punto de venta y el desarrollo de personal es clave para su éxito. Innovación en Trade Marketing: Nos cuenta cómo han innovado al pasar de un enfoque de consultoría a uno de diagnóstico, asegurándose de que las necesidades reales del cliente se aborden de manera efectiva. Desarrollo Personal y Liderazgo: Marc también habla sobre su viaje personal hacia el autoconocimiento y cómo esto ha influido positivamente en su liderazgo. Destaca la importancia de crear un ambiente donde los errores sean una oportunidad de aprendizaje y el miedo marque el camino hacia el crecimiento. Puedes encontrar el podcast y suscribirte en el siguiente enlace: https://www.inboundcycle.com/podcast-marketing-leaders?hsLang=es. Y si tienes cualquier comentario o duda, puedes escribirnos a pau@inboundcycle.com o bien buscar y agregar a Pau Valdés en LinkedIn

Florestal lança linha de produtos com temática Halloween.

Florestal lança linha de produtos com temática Halloween.

In questa nuova puntata, immergiamoci insieme a Marika Gherardi, Trade Marketing & Communication Manager Fujifilm Italia, nel mondo affascinante di Fujifilm e scopriamo i segreti del suo successo duraturo. Esploreremo come la ricca storia dell'azienda nel campo delle pellicole abbia gettato le basi per la creazione di fotocamere digitali di altissima qualità, riconosciute in tutto […]

Để “phủ hàng” thành công ở nông thôn, thương hiệu cần đúc kết được khuôn mẫu hành vi của người mua dưới góc độ kênh phân phối và ngành hàng để có cơ sở thiết kế hoạt động Trade Marketing phù hợp.

What's Hong Kong like these days and what's new?In this episode, we catch up with Toni Fan, Assistant Manager of Trade Marketing for Hong Kong Tourism Board, based in Sydney. Toni shares her insights from her recent visits, highlighting some new attractions and old favourites, from the popular Peak Tram to the vibrant West Kowloon Cultural District. Discover foodie tips, the art scene,  and outdoor adventures, and learn how to keep in touch and stay updated on Hong Kong.What are your takeaways from this episode? And what would you love to do on your next trip to Hong Kong? Email or message me on LinkedIn, I'd love to hear your thoughts.Resources and links mentioned in this episode:Hong Kong Tourism Board: https://www.discoverhongkong.com West Kowloon Cultural District: https://www.westkowloon.hk/en/ Hong Kong's Great Outdoors: https://www.discoverhongkong.com/anz/explore/great-outdoor.html Arts in Hong Kong: https://www.discoverhongkong.com/anz/explore/arts.html Toni's Email: Toni.fan@hktb.com Connect with Charlie & Destination Webinars:Charlie Trevena LinkedIn: https://www.linkedin.com/in/charlietrevena/Charlie's Email: charlie@destinationwebinars.com.auDestination Webinars Library: https://www.destinationwebinars.com.au/webinar-library/Destination Webinars Facebook: https://www.facebook.com/destinationwebinarsDestination Webinars LinkedIn: https://www.linkedin.com/company/destination-webinars/ 

Since 1994, Timothy Travaglini has worked in trade marketing for Scholastic, Inc.; been a bookseller for Books of Wonder, an all-children's bookstore in New York City; and has edited for Henry Holt and Company, Walker & Company, G. P. Putnam's Sons, a division of Penguin Young Readers Group, and Open Road Integrated Media where he was the director of children's acquisitions. Tim is now a Senior Agent at Transatlantic Agency. He primarily represents authors and illustrators of book for young readers of all ages, and select fiction and nonfiction for adults. Books he has acquired and edited have been, among other things, #1 New York Times bestsellers, a Washington Post Best Children's Book of the Year, Theodor Seuss Geisel Award winner, Scott O'Dell Award for Historical Fiction winner, have been made into an award-winning musical, made into an award-winning animated television show (currently on Netflix), and traveled on board the International Space Station. He has edited, published, and now represents artists and authors who either previously won, or have gone on to win, nearly every award and honor under the sun. He has edited an American Library Association's 10 Most Frequently Challenged book as well as a Christianity Today Book Award for Fiction winner. In this episode, we talk about: • Trade Marketing at Scholastic after 9 months of temp work and being Clifford the Big Red Dog for his boss's kid's birthday party • What are the responsibilities of an editor • Unpaid intern at Henry Holt agency while being a bookseller at Books of Wonder • All the ways to grow the success of the book including selling the translations and film rights • Difference between working at a mid size company like Henry Holt vs a big company like Penguin and how that affects the writer • Advice he gives authors to market their books in this industry and the mindset a writer needs to have right now • Having a book at a bigger publishing house vs a smaller publishing house • How many books get sold at a typical school visit and tips for making them successful • Other recommendations for authors to market a book and who are the gatekeepers • Whether he recommends authors hiring PR teams and when that would be helpful • Books turning into animated series such as “Oddball” on Netflix and “Fangbone!” available on Prime Video and other work on Nickelodeon • What he hopes to see in a query letter, including bio, synopsis, page count, word count Guest: Website LinkedIn Twitter Instagram Host: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠@MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneM⁠⁠⁠⁠⁠⁠⁠⁠ Facebook page:⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠www.mentorsonthemic.com⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠⁠⁠⁠⁠ If you like this episode, check out ⁠⁠⁠⁠⁠Mini-Series: Creating Atomic Habits with guest host Kate Bone (part 1) ⁠Click here to join our Mailing list.⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support

Fala Carlão conversa com Marcelo Suaréz, o tarimbado Diretor de Trade Marketing da BRF. Conversa na prateleira de cima. Fala aí, Marcelo!

Fala Carlão conversa com a Kátia Almeida, Gerente de Trade Marketing da Marfrig, durante a APAS Show, em São Paulo. Prosa top, com uma especialista da marca. Fala aí, Kátia.

Debate da Super Manhã: pensamos em algum produto ou serviço automaticamente o associamos a uma determinada marca. Essa lembrança espontânea é conhecida com recall, que é capacidade do consumidor recordar a marca sem qualquer estímulo. Essas marcas estão e são consolidadas na memória das pessoas. No debate desta terça-feira (21), a comunicadora Natalia Ribeiro conversa com os nossos convidados para saber quais os desafios, as referências e a atenção dada no mercado pernambucano. Participam o diretor comercial da FIAT Italiana, Matheus Mendonça, a gerente de Trade Marketing da TIM Nordeste, Nathalia Cimi, e o jornalista e titular da Coluna JC Negócios do Jornal do Commercio, Fernando Castilho.

Si è insediata da qualche settimana il nuovo Amministratore Delegato di Kraft Heinz Italia: è Carmela Bazzarelli, già Head of Commercial Strategy Continental Europe di Kraft Heinz. Origini calabresi ma cittadina del mondo, Carmela Bazzarelli ha più di 20 anni trascorsi nel settore dei beni di largo consumo e in particolare nell'industria alimentare. Nella sua carriera ha lavorato in Italia, Belgio e Francia per Barilla ricoprendo ruoli di Category Management e Trade Marketing, prima di diventare Direttore Generale del Belgio e poi per la Spagna. Nel 2022 è entrata in Kraft Heinz come Head of Commercial Strategy & Go To Market della business unit Continental Europe, dove si è dedicata a far crescere la reputazione internazionale dell'azienda e a guidare la strategia commerciale.

Invitado: Carlos Rosales Carlos es Ingeniero en Computación, Especialista en Mercadeo, está certificado como “Train the trainers en Aprendizaje Acelerado”, esFundador y Director Gerente de Consultores Neurosales, C.A., organización especializada en la formación profesional y consultoría en áreas tales como Ventas, Mercadeo, Servicios, Liderazgo, Motivación, Productividad, Marca Personal, entre otras, con presencia en diversos países tales como Venezuela, Colombia, Chile, Panamá y Guatemala.  Carlos también es profesor titular de posgrado de las universidades Rafael Landívar de Guatemala, Florida State University, Metropolitana y Católica Andrés Bello de Caracas y Coordinador académico y facilitador de los Diplomados de Ventas y Trade Marketing de Empresa Polar y British American Tobacco Latinoamérica. --- Send in a voice message: https://podcasters.spotify.com/pod/show/somos-itnews-lat/message Support this podcast: https://podcasters.spotify.com/pod/show/somos-itnews-lat/support

On today's episode, we speak with Brian Rosen, the Founder at Growth Beverage and BevStrat LLC. Rosen's BevStrat advocates for smaller brands, helping them grow and thrive, and as such, he has a deep understanding as to why brands become successful when they do; the top mistakes brands make, and how much it costs to hire a boots-on-the-ground sales-force vs. what a brand will spend slogging it out on their own. Rosen divulges brands he thinks will work and those that won't, also unpacking “flex” purchases, and the psychology around luxury brand sales and obscure passion projects.  Show concept: This season, we're following a canned cocktail line called Hamlet Hound, from launch to growth. We've found that people (and brands) don't like to talk about how they become profitable, so we're pulling the band-aid off and delving into actual dollars and cents. You'll get an inside look at what works, and what doesn't. Want to know how to build a successful alcohol brand? Tune in as we investigate!   About Brian Rosen, guest: Brian Rosen is the Founder of Growth Beverage and BevStrat LLC. He has an Executive Leadership degree from the University of Chicago, Booth School of Business' MBA program and a degree in marketing and finance from DePaul University. Globally regarded as a leading authority in the three-tier system, retail, off premise, marketing, and go to market strategy in the alcohol beverage space, Rosen was CEO of his own 100M-retail liquor enterprise, a  partner at PricewaterhouseCoopers in alcohol beverages, and lead consultant in Trade Marketing at Anheuser-Busch.  Today BevStrat is America's leading brand sales and marketing arm for brands under 100,000 cases in the market, operating in 7+ states. Rosen is also General Partner at InvestBev with nearly $250M under management for alcohol beverage investing, he is general Partner of Algoma Capital, lending $100M into distilleries and for barrel aging, and he is Founder of Sprout Beverage, the largest Alc Bev brand incubation eco system in the US.   Learn more about Brian Rosen: linkedin.com/in/briandavidrosen bevstrat.com  investbev.com  About Erica Duecy, host: Erica Duecy is co-founder of Business of Drinks, a podcast and content consultancy, and one of the drinks industry's most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world's most famous cocktails.  To learn more about Erica Duecy: https://www.instagram.com/ericaduecy/ https://www.linkedin.com/in/erica-duecy-4a35844/ https://twitter.com/ericaduecy   About Felicity Carter, host: Felicity Carter is a well-known journalist and editor based in Europe. She is co-founder of Business of Drinks, the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, and a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop, and Editor-in-Chief of Meininger's Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry's biggest conferences and events, from New York and Sydney to Hong Kong.    To learn more about Felicity Carter:  https://twitter.com/felicitycarter https://www.linkedin.com/in/felicity-carter-a5754380/ https://www.instagram.com/carter.felicity/ https://www.facebook.com/felicity.carter.104/

In February's Marketing Bulletin, here about the busy month of March set for the Trade Marketing and Stewardship group at the Almond Board of California. The team is set to attend three different types of conferences with three different types of attendees, all talking about the role almonds can play in food and recipe ingredients. Manager Charice Grace discusses the differences between the three events and the details behind the Tastemaker Trials competition that has been running this month.

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY's absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Sometimes a conversation takes you TOTALLY by surprise.This was one of those.Jaw-dropping through-flooring flabbergastingly good.Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.Before Great British Chefs, Ollie was a global marketing manager for Unilever.I expected us to talk all things chefs n food and food n chefs.Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.My curiosity gleefully wagged like a happy puppy.We roved through the History of Art, it's relationship to brands, why founders should study art to tell better stories on shelf.I've listened back twice.ON THE MENU:The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goalsThe Knock, Knock Test: How to Make Your Story WIN at ShelfThe Parallels of Great Plate of Food and Great Brand on Shelf - Always SubtractWhy brands must deliver on their simple promise AND go furtherThe Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury's vs Pub.Why Retailers don't make money selling SKU's - Trade Marketing is their profit centre

Hoy en #LosDioses129 entrevistamos a Juan Manuel Fuentes, Go To Market Manager para Indrive en México y Centroamérica. ¿Cómo está funcionando la industria de la movilidad (la de las apps para transportarse)? ¡Sintonice la #RadioReal de Gonzalo Oliveros exactamente a las 12 del día! Primero, ¿qué hace un Go To Market? Es un conector de equipos. Desarolla la estrategia y se encarga que esta suceda hasta la llegada al mercado. Se escucha fácil, pero implica involucrarse literalmente en toda la cadena productiva. ¿Cuál es el servicio que brinda Indrive -y las demás apps de movilidad? Es un SAAS (Software as a Service). Esto parecería obvio, pero no lo es: la industria de movilidad es principalmente tecnológica. La historia profesional de Juan Manuel es también una historia de amor (100% real no fake). Migrar por una decisión personal; y llegar a un país lleno de oportunidades. A retomar una carrera desde Medios, KAM, Trade Marketing, Digital… hasta aterrizar en el mundo tech. Otra vez, la importancia de un mentor que decide enseñarte en tu carrera. Pero cuidado, no sólo se trata del mentor, se trata de que tú tengas la disponibilidad y la habilidad de aprender. De preguntar y no perder la curiosidad. ¿Qué se aprende cuando tienes una carrera cambiando entre diferentes industrias? A que el cambio es bueno. Entender las necesidades que necesita llenar un mercado, y no sólo los productos que tú quieres comercializar. La llegada de Indrive. ¿Hay suficiente espacio para otro jugador en las apps de movilidad? Sí, cuando se tiene un gran diferenciador. ¿Qué es un diferenciador? ¿Tú puedes enunciar el de tu empresa o producto? La famosa tarifa dinámica y cómo se convirtió en un paradigma de esa industria -hasta que Indrive ofrece una propuesta única: tarifa acordada entre el prestador del servicio y el cliente. ¡Tómenla! Otro reto: seguir actuando como startup. Estar permanentemente en desarrollo, en crecimiento, y actuar lo más ágil posible. El extraordinario rol que juega la confianza en las app de movilidad. Desde tener la foto del conductor hasta la grabación de los viajes. Dato importantísimo: las conductoras generan confianza total. Y ya representan un 35% de los conductores. #LosDiosesDelMarketing son una producción de Genio. De Genio.soy.

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that developsgreat-tasting botanical brews with functional benefits. Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/Follow Flying Embers online at:https://www.flyingembers.com/ Ben  answers these questions : Would you run us through some of the pivotal roles in your professional career relative to important skills you developed and what drew you to Flying Embers?Would you share with us what you see as the role of challenger "growth" brands within the beer /bev alc industry?What is the importance of portfolio & flavor/style evolution from challenger brands & role within retail (i.e. what is new & what isn't "so last year"?)How is your business focusing on consumer preference changes & how/where they discover new alcohol beverages?You know we love to talk about retail media on this podcast. As a brand that is subject to The “Tied-House” Three-Tier system of regulation, how do you navigate investment against retail media for bev alc brands?What do you see as the importance of retail media for challenger brands in building "mental awareness" & improving findability? How are retail media tactics woven into Trade Marketing practices & budgets for alc brands, regardless of size? Looking to the future, what are your recommendations for challenger brands to focus on to "win" in 2024 and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal's Advertising and Partnerships division shows up in the marketplace, leading creative executions that span Upfronts and industry-first events. He oversees the entire Marketing and Content Partnerships group, comprising the division's Commerce, Content and Talent Partnerships, Creative, Marketing, Strategic Initiatives, and Trade Marketing teams. This group operates the division's full scale creative agency; leads NBCU's development of an innovative suite of commerce solutions, such as One Platform Commerce; and furthers the company's commercial innovation commitments.Previously, Feldman served as the division's Executive Vice President, Head of Marketing and Advertising Creative. Prior to joining NBCUniversal, Feldman started his career at Turner Broadcasting, where he took on various roles including Senior Vice President & National Sales Manager, Vice President & New York Sales Manager as well as Account Executive, where he oversaw client relationships for Cartoon Network, Adult Swim, truTV, TBS and TNT.  Timestamps00:00 - Intro00:35 - Josh's Career Story02:50 - How does being creative help with sales04:17 - B2B strategies that make NBCU successful07:58 - Why Cannes is important to NBCU09:41 - NBCU's iconic programming11:05 - The secret to building strong client relationships14:21 - Funnel marketing and the importance of end of funnel16:34 - The popularity of Bravo17:46 - BravoCon21:00 - The best brand activations at BravoCon22:51 - How brands can work with talent24:49 - Being a media partner for the Olympics27:59 - Josh's advice on creativity and landing your message31:39 - Helping smaller brands

The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews.Listen in to hear the heartwarming family memories, how these industry leaders found their way to travel, and some business insights into what their brands are up to.Special thank you to our Featured Speakers:Janet Bava, Chief Commercial Officer, Windstar CruisesLionel Garcia, Director of Strategic Accounts, MSC CruisesVanessa McGovern, Chief Sales and Marketing Officer, Gifted Travel NetworkAdolfo Perez, Senior Vice President of Global Sales & Trade Marketing, Carnival Cruise LineAlex Pinelo, Senior Vice President-Sales, AmaWaterwaysMichelle Rodriguez Suarez, Director of Sales Eastern US & International Accts Mexico, Central & South America, Riverside Luxury CruisesDaniel Santiago, Sales Manager, Regal Wings and Koveli TravelEnjoy (and take action)!REGISTER to listen to the Hispanics in Travel Audio Series--only $9!https://takethehelm.thrivecart.com/hispanics-in-travel/JOIN US at Prep for Wave Week 10/23-27/2023: https://programs.steeryourmarketing.com/products/courses/view/1157348READ my thoughts/blog on diversity in the travel industry:https://programs.steeryourmarketing.com/my-thoughts-on-diversity-and-educationSupport the show---------------------------------------------------------------APPLY for a complimentary Marketing Strategy Audit Session:https://forms.gle/5V9WpsxBNxsyrCaA6Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622Enjoy this episode? Support the Podcast and Get a Shout Out in an Upcoming Episode!https://www.buzzsprout.com/1711405/supporters/new Direct EMAIL:rita@steeryourmarketing.com

Andrea Delgado es la Channel Marketing Manager de Latinoamérica de Dahua Technology. Una empresa encargada de crear equipos de videovigilancia con la última tecnología de innovación en el mercado.Con Andrea indagamos sobre los retos que tiene el Trade marketing en la actualidad y como la inteligencia artificial influirá en nuestros equipos de trabajo.Además de como crear “la experiencia perfecta” para nuestros clientes en las diferentes sucursales de nuestro negocio.¡Dale play ya y disfruta del episodio!Accede a CMO LATAM TOOLKIT, una página con recursos pensados para que conozcas las nuevas tendencias del marketing y lleves tus campañas al siguiente nivel.Entra a https://naranjamedia.co/cmo-latam-toolkit/ y prepárate para transformar tu estrategia en una experiencia inigualable.

“Reinventarse constantemente”, Alberto Arauz, COO y Managing Director de Publifyer. Publifyer es una plataforma de Influencer Marketing que conecta marcas con generadores de contenidos. Alberto trabajó más de 10 años en el sector corporativo, en Cerveceria Nacional, donde empezó como trainee y llegó a ser el Gerente de Trade Marketing. A sus 30 años decidió dar un paso de la vida corporativa a la vida de emprendedor. Dejando su título de gerente volvió a ser un pasante en Just Media Group. Fue en esta empresa donde comenzaría un nuevo desafío, Publifyer. Hoy Alberto maneja las operaciones y ventas de Publifyer. Participaron en el batch de Buentrip Ventures donde se están levantando capital para seguir creciendo y abrir más mercados. Una conversación muy interesante. Gracias a nuestros sponsors: Mana Tech: Sumerge tu startup en el ecosistema de Miami con Immersion Week de Base Miami. https://immersion.base.miami/ Farmacéutica La Santé: Tu Generico, Tu Vida. ⁠www.lasanteecuador.com⁠ Pardux: Expandir tu negocio por Latinoamérica nunca fue tan fácil. ⁠https://www.pardux.com/⁠

Ann talks about playing Marco Simone Golf Course in Rome, Italy, the course that will be hosting the 2023 Ryder Cup, Sept. 29-Oct. 1, 2023, as part of the golf package of Costa Cruise Line, the official cruise line of the Ryder Cup. Ann talks with Scott Knutson, VP, Sales & Trade Marketing, Costa Cruises NA., about the 7-day Mediterranean cruise that offers the opportunity to play 3-4 golf courses at various ports. Ann also discusses the preparations being done in advance of the 2023 Ryder Cup, Italy's first Ryder Cup, with Gian Paolo Montali, General Director, 2023

“We are lending across one end of Canada to the next, on a microloan basis.”—  Wendy CurtisAre you taking advantage of all of the resources available to you as a business owner? Based in Cobourg, Ontario, the Northumberland Community Futures Development Corporation, known as the NCFDC, provides financing and strategy for entrepreneurs. In this episode, I sit down with two of the NCFDC's incredible leaders, Devon Girard and Wendy Curtis.Devon is the Program Lead for Women Entrepreneurship Strategy, and is committed to supporting women entrepreneurs to advance economic recovery, while Wendy is the Director of CF Ontario East and is described by the Government of Canada's Federal Economic Development Agency for Southern Ontario as “Northumberland's Woman of Influence”!In this conversation, we dive into the amazing initiatives and programs developed by the NCFDC to help women entrepreneurs grow and scale their businesses with more ease.Listen now to discover:‌ ‌The risks that women are willing — or unwilling — to take when it comes to securing funding for their businesses How you can use the NCFDC's DELIA platform to access microloans Why you need to check out the StrikeUP Digital Conference for Women Entrepreneurs!Guest bios: Formerly Director of Trade Marketing, Pillsbury Canada Ltd, Wendy Curtis is a recognized multi-award-winning leader in our regional innovation ecosystem. Devon Girard is an accomplished strategic communications professional with more than fifteen years of experience in government, community, and media relations.  Highlights:‌ ‌00:50  Intro02:14  Meet Devon Girard & Wendy Curtis04:05  Women, loans & risk-taking05:14  Bias & access to capital08:28  Applying for NCFDC loans10:00  StrikeUP13:17  Future of women in business18:26  Final takeaways ‌Links:‌ ‌  NCFDChttps://ncfdc.cahttps://ncfdc.ca/delia https://ca.linkedin.com/company/northumberland-cfdchttps://www.facebook.com/NorthumberlandCFDCTwitter: @NrthmbrlndCFDC  StrikeUPhttps://strikeup.ca Main website

La negra y Santi hablan con Alejandra Javela, Gerente Regional de Trade Marketing de Pintuco. Para Alejandra el trade marketing es una gran oportunidad dentro de la estrategia Go-To-Market si queremos escuchar mejor a los consumidores, entender e impactar el mercado y aumentar nuestras ventas.En la conversación vas a aprender:Como hacer que la estrategia de trade marketing tenga sentido en diferentes países.Qué preguntas debería plantearme desde trade marketing para ajustar las estrategias de la empresa.Las estrategias que debes tener en cuanta para influenciar compradores idóneos.CMO Latam es un show original de naranjamedia.co donde creamos contenidos que enamoran a las personas por su valor.

Os e-commerces são cada vez mais populares no Brasil, por isso, a competição entre diferentes marcas não para de aumentar. No mercado gigante da internet, nem sempre é fácil conseguir o destaque necessário para atrair os consumidores certos, e é nesse momento que a solução de Andreia Miranda entra em ação. Neste episódio do EmpreendaCast, a conversa é com Andreia Miranda, CEO e CTO da Standout Brasil, startup que oferece soluções de inteligência e trade marketing virtual. Quer saber como a empreendedora desenvolveu essa ideia inovadora, os perrengues e as felicidades até aqui? Confira nesse episódio. Siga o nosso Instagram: @empreendacast Participe do nosso grupo no Telegram: https://t.me/empreendacast

On today's episode of the podcast, Chris Yano and MAX Service Group's Matt Tyner discuss the art of branding, LSA, PPC, SEO, and what home services contractors should expect in 2023

Katey Stern, CMO of Service Champions in Southern California joins us for part one of our series on the trade marketing playbook magic you NEED to understand. Think direct mail is dead? Think again. Don't miss this one!

Guilherme Barsanti Leite, gerente de marketing e negócios do Americanas Advertising, e Théo Vieira, diretor de e-commerce da Mondelēz, falam sobre a evolução da publicidade para uma jornada omnichannel.

Você já ouviu falar em trade marketing digital? Nesse episódio do De Cabeça, Bruno e Eric conversam com Emerson Spina, Head de Vendas da Standout, uma empresa especializada na criação de vitrines online para cerca de 300 sites de e-commerce no Brasil. Conheça dicas práticas que podem ser aplicadas por empreendedores digitais de todos os tamanhos para aumentar as vendas online e quais estratégias você pode aplicar para eventos especiais como o Black Friday. #ecommerce #trademarketing #trademarketingdigital #vendasonline #blackfriday #omnichannel

Welcome to MRD Productions all new "Shades of Havana™" featuring Host David Zimmel whose smoking a La Aroma de Cuba,  Marketing/ADJ Professor at Kane, Personality of NO FILTR COMEDY Show & Author of Red Flags "I Repeatedly Ignored," Brianna McCabe smoking a Cherry Flavored Principe, Supervising Producer of NO FILTR COMEDY Show & Web Manager Steve Espara smoking a La Aroma de Cuba and Trade Marketing & Candidate for Congress 4th District of New Jersey Jason Cullen whose smoking an El Centurion.  In this episode David learns about Jason Cullen's campaign and strategy to defeat Congressman Chris Smith, the decision on Roe v Wade being overturned, employment, libertarian point of view, OnlyFans & more.  SOH FULL EPISODEIf you are ever at the Jersey Shore and looking for good atmosphere and people to smoke with, stop by say hello to Rich Deblase at The Perfect Ash in Colts Neck, NJ. For more information about The Perfect Ash in Colts Neck, NJ visit https://www.theperfectashnj.com/.What is Shades of Havana? Shades of Havana is an audio/video podcast featuring cigar aficionado lifestyle.  SOH will travel remote locations feature everyday men and women who come together to share a cigar and talk about life. Each episode's conversations will be steered by our show host and will shift to highlight each celebrity guest. Topics will vary from sports, travel, current events, politics, relationships, cigars, TV, film, liquor and business. So if enjoy a nice cigar, a cocktail and stimulating conversation, SOH is the show for you…Shades of Havana YouTube: https://youtu.be/3fEGyow0FbgShades of Havana Facebook: https://www.facebook.com/search/top/?q=SHADES%20OF%20HAVANAShades of Havana Instagram: https://www.instagram.com/shades_of_h...Shades of Havana Twitter: https://twitter.com/havanashadesofShades of Havana 5 Puffs: https://www.youtube.com/channel/UCdkA...

Chegou a tão aguardada hora! O CMO Playbook está de volta para mais uma temporada repleta de insights e conversas com as mentes mais brilhantes do mercado. Para estrear nossa quarta temporada, recebemos o Miguel Góes, Sócio Fundador e CMO na MM12 - empresa responsável por projetos inovadores em Loyalty e Trade Marketing. Miguel conversou bastante com a gente sobre como a MM12 possui a capacidade de oferecer suporte aos seus clientes para obterem retorno com seus investimentos. Falamos bastante também sobre seus projetos com Loyalty, Trade Marketing e também sobre a importância do marketing de relacionamento nos dias de hoje. Não tinha melhor jeito de começar nossa nova temporada! Então já sabe, né? Aperta o play e ouça todos os ensinamentos que o Miguel trouxe aqui pra gente. Depois me chama lá no Instagram pra contar o que achou do episódio - @edwin.nsjr. Grande abraço!

D͏E͏S͏C͏R͏I͏P͏C͏I͏O͏́N͏ D͏E͏L͏ E͏P͏I͏S͏O͏D͏I͏O͏ 𝐄𝐧𝐭𝐫𝐚 𝐞𝐧 juanantonionarvaez.com 𝐲 𝐝𝐞𝐬𝐜𝐮𝐛𝐫𝐞 𝐋𝐀 𝐌𝐀́𝐐𝐔𝐈𝐍𝐀 𝐃𝐄 𝐕𝐄𝐍𝐃𝐄𝐑 𝐏𝐄𝐑𝐅𝐄𝐂𝐓𝐀. Sabías que las decisiones de compra de productos y servicios están influidas en un 75 % por tu comercial, en un 18 % por la empresa o la marca, vamos por el halo de tu marca, y apenas un 7 % por tu producto, sus características y funcionalidades . En definitiva, que el 75 % de responsabilidad que tienes sobre la decisión de la venta es del comercial. Pues de un tema tan importante como este y cómo conseguir cerrar adecuadamente tu entrevista de venta. Hoy a venido a la LMDV, para enseñarte como mejorar tu cierre de ventas, Carlos Rosales fundador y CEO de Neurosales Carlos es Ingeniero en Computación, especialista en Mercadeo es profesor titular de posgrado de las universidades Rafael Landívar de Guatemala, Florida State University, Metropolitana y Católica Andrés Bello de Caracas y Coordinador académico y facilitador de los Diplomados de Ventas y Trade Marketing de Empresa Polar y British American Tobacco Latinoamérica. Autor del libro PERSONAS COMPRAN PERSONAS, en este recoge más de 30 años, como vendedor de diversos productos y servicios. No he podido evitar ver el paralelismo entre el libro de H2H el libro de Bryan Kramer, que ha cambiado el modelo del B2B a una nueva forma de relacionarnos con las marcas. Si no me falla la memoria, tu libro es anterior. 𝐂𝐨𝐧 𝐂𝐚𝐫𝐥𝐨𝐬 𝐡𝐞𝐦𝐨𝐬 𝐡𝐚𝐛𝐥𝐚𝐝𝐨 𝐝𝐞 𝐭𝐨𝐝𝐨𝐬 𝐞𝐬𝐭𝐨𝐬 𝐭𝐞𝐦𝐚𝐬: ⇨ Cuéntanos ¿qué es Neurosales, que actividad desarrolla tu empresa y en que países estás trabajando? ⇨ Me quedo con una frase de casi el principio de tu libro “las personas amamos comprar, pero la mayoría de nosotros odiamos que nos vendan” ⇨ Sigo leyendo casi textualmente: “Las personas primero compran personas. ¿Qué es lo segundo que compran las personas? Empresas o marcas. ¿Y qué es lo último que compran? El producto.” ⇨ Háblanos del estudio que mostró que las decisiones de compra de productos y servicios están influidas en un 75 % por las personas, en 18 % por la empresa o la marca y apenas un 7 % por el producto. En definitiva, que el 75 % de responsabilidad que tienes sobre la decisión de la venta es del comercial. ⇨ Cuéntanos quién es Klaus Amann y háblanos sobre su trabajo. - Hace unos meses dedicamos un especial de LMDV ha hablar sobre la técnica ABC Always Be Closing refréscanos que significa. ⇨ Preguntas abiertas y cerradas, que son y cuando es aconsejable utilizarlas. ⇨ 𝐂𝐚𝐫𝐥𝐨𝐬 𝐯𝐚𝐦𝐨𝐬 𝐚 𝐯𝐞𝐫 𝟏𝟎 𝐟𝐨𝐫𝐦𝐚𝐬 𝐝𝐢𝐬𝐭𝐢𝐧𝐭𝐚𝐬 𝐝𝐞 𝐜𝐞𝐫𝐫𝐚𝐫 𝐮𝐧𝐚 𝐞𝐧𝐭𝐫𝐞𝐯𝐢𝐬𝐭𝐚 𝐝𝐞 𝐯𝐞𝐧𝐭𝐚𝐬, 𝐜𝐨𝐧 𝐭𝐮 𝐥𝐢𝐛𝐫𝐨 𝐞𝐧 𝐥𝐚 𝐦𝐚𝐧𝐨, 𝐲𝐨 𝐭𝐞 𝐩𝐫𝐞𝐠𝐮𝐧𝐭𝐨 𝐲 𝐧𝐨𝐬 𝐡𝐚𝐜𝐞𝐬 𝐮𝐧𝐚 𝐬𝐞𝐦𝐛𝐥𝐚𝐧𝐳𝐚 𝐝𝐞 𝐜𝐚𝐝𝐚 𝐭𝐢𝐩𝐨 𝐝𝐞 𝐜𝐢𝐞𝐫𝐫𝐞: La pregunta secundaria. La reducción a lo insignificante. La situación semejante. La balanza. El sobre. El cierre del hubiera. El cierre de la economía negativa. El cierre de “lo barato sale caro”. El cierre de las mejores cosas de la vida. El cierre de la venta perdida. 𝐍º𝟏 𝐄𝐍 𝐈𝐕𝐎𝐎𝐗 2020-2022 en la sección de marketing y estrategia en España y Colombia. TOP 5 en EE. UU. y resto de países de LATAM.

D͏E͏S͏C͏R͏I͏P͏C͏I͏O͏́N͏ D͏E͏L͏ E͏P͏I͏S͏O͏D͏I͏O͏ 𝐄𝐧𝐭𝐫𝐚 𝐞𝐧 juanantonionarvaez.com 𝐲 𝐝𝐞𝐬𝐜𝐮𝐛𝐫𝐞 𝐋𝐀 𝐌𝐀́𝐐𝐔𝐈𝐍𝐀 𝐃𝐄 𝐕𝐄𝐍𝐃𝐄𝐑 𝐏𝐄𝐑𝐅𝐄𝐂𝐓𝐀. Sabías que las decisiones de compra de productos y servicios están influidas en un 75 % por tu comercial, en un 18 % por la empresa o la marca, vamos por el halo de tu marca, y apenas un 7 % por tu producto, sus características y funcionalidades . En definitiva, que el 75 % de responsabilidad que tienes sobre la decisión de la venta es del comercial. Pues de un tema tan importante como este y cómo conseguir cerrar adecuadamente tu entrevista de venta. Hoy a venido a la LMDV, para enseñarte como mejorar tu cierre de ventas, Carlos Rosales fundador y CEO de Neurosales Carlos es Ingeniero en Computación, especialista en Mercadeo es profesor titular de posgrado de las universidades Rafael Landívar de Guatemala, Florida State University, Metropolitana y Católica Andrés Bello de Caracas y Coordinador académico y facilitador de los Diplomados de Ventas y Trade Marketing de Empresa Polar y British American Tobacco Latinoamérica. Autor del libro PERSONAS COMPRAN PERSONAS, en este recoge más de 30 años, como vendedor de diversos productos y servicios. No he podido evitar ver el paralelismo entre el libro de H2H el libro de Bryan Kramer, que ha cambiado el modelo del B2B a una nueva forma de relacionarnos con las marcas. Si no me falla la memoria, tu libro es anterior. 𝐂𝐨𝐧 𝐂𝐚𝐫𝐥𝐨𝐬 𝐡𝐞𝐦𝐨𝐬 𝐡𝐚𝐛𝐥𝐚𝐝𝐨 𝐝𝐞 𝐭𝐨𝐝𝐨𝐬 𝐞𝐬𝐭𝐨𝐬 𝐭𝐞𝐦𝐚𝐬: ⇨ Cuéntanos ¿qué es Neurosales, que actividad desarrolla tu empresa y en que países estás trabajando? ⇨ Me quedo con una frase de casi el principio de tu libro “las personas amamos comprar, pero la mayoría de nosotros odiamos que nos vendan” ⇨ Sigo leyendo casi textualmente: “Las personas primero compran personas. ¿Qué es lo segundo que compran las personas? Empresas o marcas. ¿Y qué es lo último que compran? El producto.” ⇨ Háblanos del estudio que mostró que las decisiones de compra de productos y servicios están influidas en un 75 % por las personas, en 18 % por la empresa o la marca y apenas un 7 % por el producto. En definitiva, que el 75 % de responsabilidad que tienes sobre la decisión de la venta es del comercial. ⇨ Cuéntanos quién es Klaus Amann y háblanos sobre su trabajo. - Hace unos meses dedicamos un especial de LMDV ha hablar sobre la técnica ABC Always Be Closing refréscanos que significa. ⇨ Preguntas abiertas y cerradas, que son y cuando es aconsejable utilizarlas. ⇨ 𝐂𝐚𝐫𝐥𝐨𝐬 𝐯𝐚𝐦𝐨𝐬 𝐚 𝐯𝐞𝐫 𝟏𝟎 𝐟𝐨𝐫𝐦𝐚𝐬 𝐝𝐢𝐬𝐭𝐢𝐧𝐭𝐚𝐬 𝐝𝐞 𝐜𝐞𝐫𝐫𝐚𝐫 𝐮𝐧𝐚 𝐞𝐧𝐭𝐫𝐞𝐯𝐢𝐬𝐭𝐚 𝐝𝐞 𝐯𝐞𝐧𝐭𝐚𝐬, 𝐜𝐨𝐧 𝐭𝐮 𝐥𝐢𝐛𝐫𝐨 𝐞𝐧 𝐥𝐚 𝐦𝐚𝐧𝐨, 𝐲𝐨 𝐭𝐞 𝐩𝐫𝐞𝐠𝐮𝐧𝐭𝐨 𝐲 𝐧𝐨𝐬 𝐡𝐚𝐜𝐞𝐬 𝐮𝐧𝐚 𝐬𝐞𝐦𝐛𝐥𝐚𝐧𝐳𝐚 𝐝𝐞 𝐜𝐚𝐝𝐚 𝐭𝐢𝐩𝐨 𝐝𝐞 𝐜𝐢𝐞𝐫𝐫𝐞: La pregunta secundaria. La reducción a lo insignificante. La situación semejante. La balanza. El sobre. El cierre del hubiera. El cierre de la economía negativa. El cierre de “lo barato sale caro”. El cierre de las mejores cosas de la vida. El cierre de la venta perdida. 𝐍º𝟏 𝐄𝐍 𝐈𝐕𝐎𝐎𝐗 2020-2022 en la sección de marketing y estrategia en España y Colombia. TOP 5 en EE. UU. y resto de países de LATAM.

Jenny Taylor has done everything in the ski industry. She started at the bottom in customer service and worked her way to her current role of VP of Marketing for Salomon. On the podcast, we talk about breaking the glass ceiling, managing some of the best athletes in the world, letting them go, and much more. It's another incredible business episode. Jenny Taylor Show Notes: 3:30:  Managing athletes, earning respect, being a woman in the old boys club, women's product, and being the “Salo-Mom.” 10:00:  Growing up in PA, Summer Camp, sports, not liking HS, snowboarding, and working for Inca Snowboards 15:00:  UVM, NZ, CS at Dakine, events, and Cliff Bar 20:00:  Stanley:  Get 30% off sitewide with the code drinkfast Peter Glenn Ski and Sports:  Over 60 years of getting you out there 10 Barrel Brewery:  Buy their beers; they support action sports more than anyone 24:00:  Managing people, Salomon, her teams, Jib Academy, and parents, 31:00:  Losing athletes, dropping them and having a job that is and having a job that is your hobby 39:00:  Alpine Vans:  Upgrade your adventure, Upgrade your life Elan Skis:  Over 75 years of innovation that makes you better 41:00:  The BBR, product, the French, the Chinese, and speaking everyone's language  49:00:  Marketing Manager, Trade Marketing, Brand Manager, Brand Director, and VP of Marketing 56:30:  Inappropriate Questions with Mike Rogge

“Nhiều người tiêu dùng xem e-Commerce như một kênh giải trí. Đó là lý do các nền tảng e-Commerce thường triển khai nhiều hoạt động thú vị nhằm giữ chân người dùng như livestream với người nổi tiếng, chương trình khuyến mãi lớn…; từ đó kích thích nhu cầu mua sắm và gia tăng tỷ lệ chuyển đổi”. Chia sẻ bởi anh Nguyễn Hoàng Khang – National Trade Marketing & e-Commerce Manager tại Coca-Cola Vietnam.

“Trade Marketing là đội ngũ chịu trách nhiệm đưa ra nhiều quyết định ảnh hưởng trực tiếp tới kết quả bán hàng. Thế nên, Trade Marketer cần biết cách cân bằng giữa ý tưởng ‘bay bổng' và ý tưởng có khả năng thực thi cao”. Chia sẻ bởi anh Đặng Minh Quân – Channels & Categories Development Manager tại Unilever Vietnam về công việc Trade Marketing trong ngành hàng chăm sóc da, đặc biệt trong giai đoạn Covid-19.

What is Trade Marketing? Trade marketing and advanced analytics is like playing Moneyball (what Jonah Hill did in Moneyball). It's using data to make better decisions. It's a bit different than looking at things like Packaging, it's a study of the purchase environment, where people make purchases. What do those different marketing and trade activities do to impact the trade environment itself? Is this going to drive sales where we need it to drive sales?  DTC and Brick and Mortar marketing is similar, especially on the analysis side, it's the lens of increase sales, and knowing where you accel. Online or offline. The data and analysis helps companies make better decisions like which promotion to run, for example a 10 for 10 or a 4 for 5. Real world example.Clif bar might be running a promotion for a 10 for 10, when you can get 10 bars for $10. This type of promotion is bought by the manufacturer from the grocery store. Did you know?Buying promotions can be a few different things. Buying the promotional inventory from the retailer, and the amount that's discounted. There are other layers to add on as well, such as buying the ad and getting it printed in the flyer.  Endcaps, displays, and signage in the store all cost money, it's not the stores choosing to discount old inventory. Your brand may have to pay the retailer before the store even before you've sold any inventory. It's expensive but can be very lucrative. That's what Trade Marketing is, making sure your retail investments are profitable. Magic or Math?It's not magic, it's math to predict the future sales, using the vast sets of data available in the CPG industry.

Are you tired of being the person who always needs direction, or are you exhausted from giving your team direction? In this episode with Melanie Huet, EVP and Chief Commercial Officer at Serta Simmons Bedding (SSB), you'll discover how to become a self-starter at work. Self-starters take action in their work day and their career to improve and grow. Most people are used to getting told what they need to do but that's not the way it has to be. You can learn how to take charge of your own career. Serta Simmons Bedding is the largest manufacturer and distributor of mattresses in North America, and Melanie Huet directs several functions including Sales, Marketing, Innovation, Insights and Trade Marketing. She is leading a full business transformation at SSB catapulting a 150 year old industry leader into a digital powerhouse that continues to lead the market in delivering breakthrough innovation. Prior to joining SSB, Melanie spent over 15 years in consumer-packaged goods leading global businesses like Huggies, Pull-Ups, Capri Sun, Kool-Aid, Hellmann's, and Lipton Tea at blue chip companies such as Unilever, Kraft Heinz and Kimberly-Clark. Melanie's LinkedIn: https://www.linkedin.com/in/melhuet/ (https://www.linkedin.com/in/melhuet/ ) WHAT YOU WILL DISCOVER IN THIS EPISODE: Melanie's experience having an executive coach and why she makes that investment in herself. Her first job working in a video rental…. taking take of the small things. How to become the your boss' favorite employee…. listening. Advice for leaders who feel they aren't getting promoted quickly enough. Why to get promoted you must “know the game you're playing”. The key leadership lesson Melanie learned managing Kool Aid at Kraft Heinz. The big thing that makes Serta Simmons so special. The one trait you wish you could instill in every employee... self-starter! Why you can have new ideas even if you're of the “old school”. Sleep strategies from a sleep company. The unexpected twist that led to her growth. Work-life balance tips. Why Melanie is a believer in self reflection, and how you can do it. Two big strategies for getting promoted. HIGHLIGHTS: Things that might help you when working with difficult bosses: Listening. Trying to understand what they want. Going an extra mile. QUOTES: On having an executive coach “It's humbling.” “Take pride in your work no matter how small the job is.” “Do work you love and work with people you like.” “Be open to feedback.” “Know the game that you're playing.” RESOURCES: The Pyramid Principle Say it with Charts Toastmasters Business Wars ------------------- https://www.benfanning.com/the-ceo-sessions/ (Apply to be on the show) ------------------- https://www.benfanning.com/the-ceo-sessions/ (Connect with Ben:) https://www.linkedin.com/in/benfanning/ (https://www.linkedin.com/in/benfanning/) https://www.instagram.com/benfanning1/ (https://www.instagram.com/benfanning1/) https://twitter.com/BenFanning1 (https://twitter.com/BenFanning1)

When the Covid-19 health crisis hit Los Angeles, Annie Smith lost her job in Trade Marketing at Red Bull. She gave herself exactly one day to regroup, then she filed for an LLC taking Red Bull with her as her first client. Specializing in social media marketing and graphic design, Solanas Creative has added many clients to their roster since their start one and a half years ago, including Khloé Kardashian's Dose & Co. and Jilaine Swim, launched by former FIDM classmate Brooke Shannon. In this episode, Tom Henkenius, Director of Digital Marketing and Graphic Design at FIDM, chats with Annie about her degrees in Merchandise Product Development and Social Media (now Digital Marketing), the value of internships, and the FIDM network, and the importance of prioritizing health above all.

According to Nielsen, out of 16,914 innovations that got launched in FMCG, only 23 innovations are considered breakthrough innovations. Can you Imagine, only 0.14% is considered a success rate!! The question now what are the success factors for any successful innovation on the shelf? How to build the forecast and financial model for it? How to avoid any internal cognitive bias from the organization? How to invest behind the innovation? How to position it in-store? How to create the right message to the consumer? Stay tuned tomorrow with Episode number 7 with a special guest Mohamed Shohayeb. It will be a very special episode and full of values that you will not find in books. Wait for us every Sunday me and my Cohost Ahmed El Hamamsy where we host global thought leaders in S&OP. Follow Global S&OP Community. The knowledge you will not find in books. #S&OP #global #knowldge #empower #sales #marketing #supplychain

I had the incredible honor to get Mansur Khamitov on the FangledCast to discuss his expertise in the global market now that he has taken his years of accomplishments into the classroom as a professor at Indiana University. Far too often critics of academia diminish the incredible advantage of getting a degree in business leading to an MBA to build a foundation for future success in the business world. The most common cliché that normally is proven as the exception and not the rule is "Those who cant do teach." Yes, there may be professors we have all met who might resemble this insult, but Professor Mansur is not that guy. He has hands on life experience and successes in the corporate world that provided him an incredible advantage for teaching our next generation of business leaders. Join the conversation here to learn about his work on multiple continents and how these successes lead to his unique ability to continue his research and elevate the students who get the privilege of being in his classes. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men's Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won't Get You There https://amzn.to/3r0zisT --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrew-deutsch4/support

El trade marketing y network marketing fue el inicio de la formación de Edgady Aponte (quien por cierto, es ingeniero), pero es el affiliate marketing y el social selling lo que lo acerca a su emprendimiento.En el mundo del emprendimiento no hay nada escrito, Edgady lo sabe y luego de pasar por aprendizajes, tropiezos, mentores y estafas; nos cuenta su recorrido.Si quieres crear tu emprendimiento, pero crees que es muy tarde para comenzar, te recomiendo conocer sus pasos y poner manos a la obra.Recuerda seguirnos en nuestras redes sociales: FaceBookInstagramYouTube ¡Y unirte a nuestra newsletter para enterarte de todo antes que nadie! Además de recibir recursos gratuitos exclusivos:Newsletter