Podcasts about abm account based marketing

In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services.Best Moments:(00:32) Introduction to the newsletter audience program breakdown format(00:50) Overview of Liana's ICP, service, and goals(01:02) Need for greater specificity in defining the target ICP(01:35) Recommendation to narrow down “retail brands” to specific retail sectors(02:20) Importance of identifying where the target audience “lives”(03:03) Suggestion for showcasing before/after store walkthrough content(03:51) Strategy for narrowing target list to a manageable number (around 50 companies)(04:14) Leveraging existing customer relationships for referrals(05:24) Value of geographical segmentation for in-person demonstrations(06:30) Final recommendations on list size and targeting approach(06:53) Invitation to subscribe to the Scrappy ABM newsletter

In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM (Account-Based Marketing) playbook specifically for targeting enterprise insurance companies. Mason responds to a request from Lance, who is looking to penetrate deeper into enterprise insurance accounts by engaging with influencer personas via LinkedIn.Best Moments:(00:31) Introduction to the playbook breakdown format for ABM strategies(00:49) Overview of Lance's specific situation targeting enterprise insurance companies(01:21) Why Mason's first ABM program failed by targeting CEOs directly(01:57) Strategy of targeting manager and director levels instead of C-suite executives(02:25) Rationale for targeting lower-level employees (more accessible, less flooded inboxes)(03:13) Cost-effectiveness of targeting below C-suite level (lower CPMs)(03:33) How to use bottom-up approach to eventually reach decision makers(03:43) LinkedIn connection strategy and why starting lower increases acceptance rates(04:39) Building pain awareness with end users who understand day-to-day challenges(05:53) Implementation through LinkedIn advertising and social selling(05:59) Suggested cadence of 20 connections per day across multiple accounts(06:56) Importance of having conversion points like online workshops or events(07:24) Follow-up strategy to encourage sharing content with higher-level decision makers

In this action-packed episode of The Hard Corps Marketing Show, I sit down with Steve Bonadio, VP of Global Marketing at Tive, to uncover the truth behind common misconceptions in B2B marketing. Steve, with over 25 years of experience, dives into the real challenges marketers face, including the overhyped promises of ABM (Account-Based Marketing) platforms, and the importance of focusing on orchestration, data quality, and a back-to-basics approach.One of the key takeaways in this episode is how relying too heavily on ABM platforms and Martech tools can lead to disconnected, siloed marketing efforts that fail to connect with the customer journey. Steve emphasizes the critical need for a more integrated, human-centered approach to marketing — one that focuses on orchestration, clear messaging, and truly understanding your Ideal Customer Profile (ICP). We explore key topics like:The truth about ABM platforms: Overpromised, underdelivered?The power of marketing orchestration and data qualityBuilding a strong foundation with your Ideal Customer Profile (ICP)The evolving Martech landscape and where to focus your effortsReal-world advice for refining your B2B marketing strategyWhether you're a seasoned marketer or just starting out, this episode is packed with actionable insights, candid opinions, and strategies to help you elevate your B2B marketing game.

No 28º episódio do podcast Walking Meeting, Inês Simas do Departamento de Marketing conversou com o Pedro Soeiro Dias da Critical Software sobre o Marketing nas Tecnológicas.   O Pedro conta com mais de 20 anos de experiência em Marketing, 16 dos quais ao serviço da Despomar. É atualmente Global Marketing Diretor na Critical Software.   A nossa conversa começou ao som do piano na estação de metro de entrecampos com uma atuação muito especial. Falámos da mudança no marketing das tecnológicas e das fronteiras entre B2B e B2C.   Falámos também de Employer Branding, de cultura e de ABM (Account Based Marketing).   Calce os ténis, coloque os auriculares e venha connosco!

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways. Key Points: - The role of creativity in B2B marketing: breaking the "boring" stereotype. - Effective LinkedIn ad strategies for businesses of all sizes. - Balancing entertainment and education in marketing content. - Insights into ABM (Account-Based Marketing) and its connection to influencer marketing. - Personal branding tips and the importance of being authentic online and offline. - Metrics that matter in LinkedIn content and campaign success. - Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube). Important Links: Connect with Tim: https://www.linkedin.com/in/tadavidson41/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

LinkedIn Ads are a great way to help sales teams reach their target audience with less stress. But to make them work, you'll need the right LinkedIn Ad strategies. In this episode, I'm joined by AJ Wilcox, host of the LinkedIn Ads Show podcast. Discover his three tactics that will have prospects running to your inbox. Meet AJ Wilcox AJ Wilcox is a seasoned expert in LinkedIn advertising. He runs a podcast dedicated to LinkedIn Ads and manages a successful LinkedIn Ads agency. Initially an SEO and Google Ads specialist, AJ transitioned into LinkedIn advertising while working for a SaaS company. His expertise quickly grew, leading him to manage LinkedIn's largest spending ads account worldwide. Why Should Sales Teams Use LinkedIn Ads? Most people avoid using LinkedIn Ads for two reasons: 1. They're expensive 2. They believe they don't work If you're one of those who think Meta Ads are better than LinkedIn Ads, AJ is here to prove you wrong. He explains that LinkedIn targets a company's audience with ease, and the return on investment is 2x higher with LinkedIn Ads. Three LinkedIn Ads Strategies for Sales Teams AJ shares these LinkedIn strategies for sales teams: Thought Leadership: Posts that feature a human face receive more reactions on LinkedIn. Instead of sharing company content, showcase an employee or CEO offering advice. AJ tested this method and saw a 5 to 16 percent increase in click-through rates. ABM Strategies: LinkedIn is the top social media platform for ABM (Account-Based Marketing) strategies. Having a list of leads that haven't signed up yet at your fingertips makes it much easier to reach companies' buying committees. This helps increase brand recognition on LinkedIn and improves sales teams' deal closure rates. Engaging Leads in the Sales Pipeline: Sales reps can collaborate with the marketing team to create personalized campaigns for the company's leads list. This ensures ongoing engagement with leads and keeps them moving through the pipeline. “When we show these sales reps, as opposed to their company posts, they're getting on average more than one extra second of dwell time.” - AJ Wilcox. Resources Connect with AJ Wilcox on LinkedIn Hear more LinkedIn Strategies on the LinkedIn Ads Show podcast Learn more about AJ Wilcox at b2linked.com  LinkedIn Prospecting Course Cold Call Openers Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Sagovornica u novoj epizodi Digitalk podcasta, Ana-Marija Zaklan, marketinški stručnjak, donosi nam priču o jednom novom marketinškom pristupu sa kojim se bavi poslednjih nekoliko godina radeći na američkom tržištu i za američke kompanije. U pitanju je ABM - Account Based Marketing, a šta zapravo on predstavlja, koje vrste biznisa su idealne za ovaj pristup, zašto je personalizacija važan deo ovog pristupa, te koji su alata i tehnologije ključni za vođenje ABM kampanja, sve ove detalje nam je otkrila Ana-Marija, i to isključivo na osnovu svog iskustva u primeni u praksi. Ana-Marija Zaklan, digitalni marketar - https://www.linkedin.com/in/anamarijaz/ Teme u epizodi: - Uvod i predstavljanje - Šta je ABM (Account-based marketing) marketing? - Koje vrste biznisa bi trebalo da razmotre ABM kao pristup? - Ključni koraci za implementaciju ABM-a; - Zašto je personalizacija ključna u ABM-u - Kako se meri uspeh ABM strategije - Koji alati ili tehnologije su ključni za vođenje ABM kampanja - Kako kompanije koje su nove u ABM-u mogu početi? - Koja je dugoročna vrednost ABM-a za biznise? Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4fgZ8RL - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod 1000digitalk i očekuje vas 1.000 dinara popusta prilikom vaše online kupovine! Prijatelj podkasta: - BiVits ACTIVA Brain Level Up Booster - https://bivits.com/proizvod/brain-level-up/ Kada želiš da živiš i radiš na višem nivou, uzmi BiVits Brain Level Up za više energije i bolju koncentraciju tokom dana! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Ovo je marketing" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Is ABM a good fit for your biz?Sam talks to Mason Cosby, Founder @ Scrappy ABMThey cover:

What you should do to successfully start working with ABM (Account Based Marketing).Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.-Timeline in the episode:1:45 - Who is Markus Ståhlberg?2:40 - N.Rich's elevator pitch.3:50 - Five quick ones.7:30 - Why he started N.Rich.9:40 - External question from Peter Robson Bohm at IDkollen: "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?"12:00 - Common mistakes companies do re. account based marketing.22:20 - Three important things connected to a strong Go-to-Market strategy.25:30 - N.Rich's customer's AHA-moment?30:00 - Their best lead-generator the last 6 months.31:50 - The best way to do outreach to Markus.33:30 - Closing questions-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Markus' company N.Rich helps you start and scale your account-based motion easily without compromising on data quality and global reach.Read more about N.Rich on: https://n.rich/Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

► Is ABM a good fit for your biz?Sam talks to Mason Cosby, Founder @ Scrappy ABMThey cover:

Transforming revenue isn't just about cold calls and content—it's about having the audacity to try something new and alignment with your goals.In this episode of Revenue Makers, Saima Rashid and Adam Kaiser chat with 2X CEO Domenic Colasante, about how he is boldly reimagining marketing tactics. Colasante's approach with 2X highlights a crucial point: traditional marketing methods are becoming outdated. By turning trucks into billboards and targeting CIO hotspots, he demonstrates how thinking outside the box can be a powerful force in enhancing brand visibility.For high-achieving revenue leaders, consider this conversation a call to reevaluate your ABM strategies and empower your teams to courageously embrace new ideas. Throw out your old scripts and transform your sales approach by infusing your marketing with a human touch and turning faceless statistics into a narrative that drives engagement and conversions.In this episode, you'll learn:The effectiveness of account-based marketing (ABM) strategies in driving sales adoption - Learn about Domenic's firsthand experience with an innovative ABM campaign for Siemens and take away key insights on how you can apply similar strategies to captivate high-value accounts and shift your sales organization toward more targeted and effective approaches.The importance of aligning sales and marketing through not just data, but human interaction - Domenic delves into the necessity of educating sales teams on the transition from traditional marketing qualified leads (MQLs) to intent-driven ABM. Discover how to foster a culture of collaboration by bringing human conversations and joint efforts to the forefront of your marketing efforts.Maximizing your existing marketing technology before seeking new solutions - Domenic explains how conducting thorough tech stack health assessments can unveil opportunities to enhance your capabilities and add value without significant additional investments. Embrace the power of using what you have to its full potential and learn how to drive better results while reducing costs.Things to listen for:[00:00] Embrace change in marketing and sales strategies[03:30] ABM: Account-Based Marketing shifts focus to individuals[19:28] How sales and marketing teams adapt to new data[20:41] Salespeople need proof and support to change[24:58] Building a team of 1,000 innovating marketers and specialized services[27:52] Maximizing tech integration boosts performance and impact[32:22] How Domenic created an ABM program Resources:More from 6sense: https://6sense.com/revenue-makers/

In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies. Highlights: It is important to understand the market and identify the companies most likely to buy from you. AI tools, like chatbots, can be used to enrich data and help identify the target market. ABM involves understanding the buying process and the decision-making unit within the target companies. Building personas and understanding the pain points and motivations of potential customers can help create effective ABM campaigns. Personalized content and targeting specific companies can lead to better results in ABM. In larger organizations, it is important to identify the influencers and decision-makers to get them on board with your solution. Napier Website Mike on LinkedIn Video: https://youtu.be/_uohcH4-tgk Audio:

In this episode of the Scaling Japan Podcast, we welcome Robert Heldt, the CEO of Custom Media. Serving as a comprehensive B2B agency, Custom Media specializes in providing marketing, branding, and PR solutions tailored to global enterprises seeking to establish or grow their presence in the Japanese market. Under Robert's leadership, Custom Media extends its expertise to diverse industries such as technology, manufacturing, energy, real estate, and finance. In 2023 Custom Media also won the Campaign Asia's Japan/Korea Content Marketing Agency of the Year Award. Links from Guest Appearance: LinkedIn Custom Media Assessment Check Sheet: Is ABM Suitable for Your Business? Show Notes: 00:00: Introduction 02:07: What is ABM (Account Based Marketing) 04:04: What was B2B Marketing like before this? 10:30: Why are companies switching to ABM? 20:40: What are some of the risks implemented in ABM? 23:56: Does ABM work in Japan 26:16: Additional methods and differences used in Japan 29:33: How many meetings does it take to get good information? 31:01: International software that works well in Japan 37:45: What are some domestic software that works well in Japan? 39:45: What areas of ABM are harder to adapt or learn? 41:48: Example of a company you helped, how you did it, and the results they saw Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠Visit here to learn how he can help⁠ --- Send in a voice message: ⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message

In today's fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company's sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the two departments? Brandon is a skilled product marketer and exceptional leader with a deep understanding of driving growth and building a brand. He currently serves as the VP of Marketing at Crosschq and previously worked as the Senior Director of Product Marketing at revenue.io and also as the Head of Demand Gen at Demandbase. In today's new episode, we are joined by Brandon Redlinger to discuss in depth the differences, similarities, and reliance of ABM and Demand Gen in relation to their impact on the company. The episode further explores emerging marketing techniques such as the use of LinkedIn and Podcast channels. This episode will not only teach you the right way of creating marketing campaigns, but it will also enlighten you on how to identify the best candidate when hiring. Tune in to enjoy the episode. TopicsThe Superiority of Sales and Marketing Skills Working in the ABM RolesDifference between ABM and Demand gen Running a Successful ABM CampaignBeyond the Sales and Marketing StageThe Winning Strategy in ABM Campaigns Evaluating the Various ABM Tools Building a New from Scratch How to Identify the Right Person to HireThe Real Value of LinkedInIs Podcast the New Blog?Show Links Connect with Brandon Redlinger on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing.By popular demand in the Exit Five community we wanted to do a dedicated episode on account-based marketing and cover all things ABM in this hour with Brandon, including: - Why take an ABM approach to marketing, which type of companies this go-to-market strategy makes sense for- Where to start with ABM- Guidance for working with sales on selecting target accounts, who owns the account selection process, where ops fits in between sales and marketing, and what "aligning" with sales actually looks like strategically and tactically- What elements are part of an effective ABM campaign and examples of successful ABM campaigns- Metrics and measurement- And moreThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

► ABM (Account Based Marketing) - An overview ✔ Fernando Amaral is CMO @ Rydoo

This week in the Marketing Studio, our host Ian Truscott in the spirit of the holidays, asks Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, if he would give thanks or no thanks to a bunch of marketing topics that have come up on the show recently. Ian then goes backstage with Alisa Groocock, who, as you'll hear, has had a fantastic career as a marketing leader and analyst, most recently as Senior Vice President at Agent3, and before that as a VP, Principal Analyst at Forrester Research, where Alisa was responsible for helping hundreds of companies to build, execute and optimize their Account Based Marketing strategies. Prior to Forrester, Alisa spent over 20 years on the client side in field marketing roles at HP, Cisco and Informatica, where she worked closely with Sales to execute key account programs. They discuss Alisa's career, ABM (Account Based Marketing) and if it's still the hot thing for B2B marketers, her latest thoughts on what's next, and she has a great nomination for our portal to marketing hell, the Rockstar CMO Swimming pool. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a Thanksgiving cocktail and a chat about putting the story in all of your content, however mundane. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links  (if you can't see them, please stop by https://rockstarcmo.com) The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Alisa Groocock on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: Articles: Writing Is Writing, Right? Not If You Want To Keep Your Content Creation Team How a Spoonful of Story Helps Even ‘Boring' Content Go Down Robert's links Experience Advisors Mastodon The Content Advisory Blog Experience Advisors Podcast: This Old Marketing  Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Thank You (Falettinme Be Mice Elf Agin) by Sly & The Family Stone on Spotify — You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Felipe Spina é CEO e co-fundador do Maestro ABM. Participou do primeiro time de Growth Hacking da Resultados Digitais (RD Station), onde escalou de 100 a 700 funcionários, de 1.000 a 12.000 clientes em 6 países e passando por 4 rodadas de investimentos.Premiado como Profissional Digital na categoria Mídia pela ABRADi-SP em 2017 e responsável pelo primeiro portal de ABM (Account-Based Marketing) do Brasil.https://www.instagram.com/fspina/〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️SOBRE O EXCEPCIONAIS

Adcom presents the A-Game Podcast, hosted by Jeff Culliton and Nadya Scheiner. Today we're talking about ABM – Account Based Marketing – with Justin Morcelle, Adcom's new partner and COO. Most recently the CMO of a Fortune 500 company, Justin has unique insight into B2B marketing. In today's conversation, we cover whether and how account-based marketing can be both intensely targeted and cutting edge.

Mit guten Ideen kann durch Account Based Marketing und damit einhergehende Digitalisierung und Automatisierung mehr Effizienz beim Erreichen der richtigen Kunden erzielt werden. Am Anfang steht dabei immer ein bestimmtes Qualifizierungsmerkmal für die Ansprache, also Relation Management.

Neste episódio falo um pouco sobre o ABM (Account Based Marketing), também chamado de Marketing Baseado em Contas, uma estratégia que foca em uma ou bem poucas contas (clientes). --- Send in a voice message: https://anchor.fm/caionomarketing/message

The meeting you have tomorrow is with the sales team. You're anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one's solved the alignment problem between sales and marketing. Then, you remember something: You're not in Mad Men; you're running a successful ABM campaign — and collaboration with sales is the name of the game. My guest today is Mike Maynard, Owner at Napier Partnership Limited, who came on the show to demystify Account Based Marketing and explain how to harness its numerous benefits. In this episode, we discuss: What ABM is How to implement ABM How ABM helps better align sales and marketingNow that you know the ABCs of ABM, are you ready to learn how to craft your brand or establish a repeatable sales process? Check out the full list of episodes: The B2B Revenue Executive Experience.

The meeting you have tomorrow is with the sales team. You're anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one's solved the alignment problem between sales and marketing. Then, you remember something: You're not in Mad Men; you're running a successful ABM campaign — and collaboration with sales is the name of the game. My guest today is Mike Maynard, Owner at Napier Partnership Limited, who came on the show to demystify Account Based Marketing and explain how to harness its numerous benefits. In this episode, we discuss: What ABM is How to implement ABM How ABM helps better align sales and marketingNow that you know the ABCs of ABM, are you ready to learn how to craft your brand or establish a repeatable sales process? Check out the full list of episodes: The B2B Revenue Executive Experience.

We had the pleasure of talking with the talented Moira van den Akker, formerly the Senior Manager of Demand Generation at Trimble. Formerly, because since this recording Moira has changed jobs and is now Senior Manager, Demand Generation at Demandbase. In this episode, we talk about ABM—Account Based Marketing—something that's all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira's case, her ABM pilot drove 3 new pipeline opportunities (out of 15 named accounts) in the first 30 days.  What you'll learn in this episode:  There is a difference between account-based campaigns and account-based marketing, where you have real alignment with sales, going after shared targets. How to pitch an ABM effort to senior leadership, and who the stakeholders should be How to measure account-based efforts How to curate and personalize content for each account Perfect is the enemy of the good - how to launch quickly and iterate as you go You need the right market intelligence and messaging to make the tech and targeting work well. Here's what Moira's ABM campaign execution looked like: 20 total accounts were identified for the pilot They used Uberflip to spin up custom curated landing pages for each account They sent personalized emails to account contacts They leveraged LinkedIn ads They leverage programmatic display ads via 6Sense, along with 6Sense intent data  Here are the tips and things to keep in mind for your next ABM campaign: Get real insights from your sales teams about each account. This will help when the time comes to create and curate content personalized for these people. Make sure you really partner with sales, and understand their pain - where in the funnel are you trying to make an impact. Don't overcomplicate it. Don't worry about having the perfect content or the perfect tech stack at launch. Focus on launching and quickly tweaking as assets are in-market.  You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Moira is a revenue marketer at heart, so marketing sourced revenue is her north star. Moira has a top notch B2B marketing blog, which you should definitely check out!  Proofpoint's POV: ABM is a buzzword these days and can be very overwhelming to figure out due to how much martech vendors have really pushed it over the past few years. As Moira so aptly stated, there is a difference between ABM campaigns and real account based marketing. There are three main components to it: The targeting - choosing which accounts to go after and then targeting them via a variety of platforms and tools. The content curation and personalization - you have to do this otherwise, there is no point in spending the extra time and money for targeting. The orchestration with your sales team - you can't just have this be a marketing effort.  The problem these days though is that the various martech vendors out there have really made it seem like you aren't doing real ABM unless you are using an ABM platform - they have built a category and done great marketing. That simply isn't true though.  If the accounts you are targeting are large enough, with many stakeholders, then you can target them directly in LinkedIn for example, without a tool. If you are focused on only a few particular contacts, then you are much better to use “hand-to-hand combat “methods to get in front of them. Again, no need for a tool. And if you do use a tool, especially if you leverage any type of “intent driven programmatic display” we recommend that you have a control group where you don't use this channel because while view-through and engagement metrics are great, neither of those really shows causality. There are two main issues that we generally see marketing teams make when doing ABM: They believe that ABM is the only way to do things and treat it as their saving grace when their inbound efforts aren't working. The problem is that in many cases the inbound efforts aren't working, not because of the targeting or the absence of curated account-based content, but because they are still following the gated content lead generation playbook.Before jumping into ABM you need to ensure that you have your messaging, demand generation and brand down pat. They measure the wrong things when executing campaigns. You even heard a bit of that in this episode where Moira discussed the view-through and engagement metrics. The good thing is that she and her team still stayed with their north star and focused on marketing sourced pipeline as the main metric.  A bit more about Moira: Moira has over 10 years of marketing experience and specializes in B2B demand orchestration and revenue marketing. She is a Forbes Communication Council member and contributor, and is passionate about helping women in B2B marketing find their sense of creativity and purpose, foster an innovative approach and to maximize their potential – in and out of the workplace.  Helpful Links & Resources: Moira''s LinkedIn Profile: https://www.linkedin.com/in/moiravandenakker/ Moira's Blog: https://www.moiravandenakker.com/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint Website: www.proofpoint.marketing

We had the pleasure of talking with the talented Moira van den Akker, formerly the Senior Manager of Demand Generation at Trimble. Formerly, because since this recording Moira has changed jobs and is now Senior Manager, Demand Generation at Demandbase. In this episode, we talk about ABM—Account Based Marketing—something that's all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira's case, her ABM pilot drove 3 new pipeline opportunities (out of 15 named accounts) in the first 30 days.  What you'll learn in this episode:  There is a difference between account-based campaigns and account-based marketing, where you have real alignment with sales, going after shared targets. How to pitch an ABM effort to senior leadership, and who the stakeholders should be How to measure account-based efforts How to curate and personalize content for each account Perfect is the enemy of the good - how to launch quickly and iterate as you go You need the right market intelligence and messaging to make the tech and targeting work well. Here's what Moira's ABM campaign execution looked like: 20 total accounts were identified for the pilot They used Uberflip to spin up custom curated landing pages for each account They sent personalized emails to account contacts They leveraged LinkedIn ads They leverage programmatic display ads via 6Sense, along with 6Sense intent data  Here are the tips and things to keep in mind for your next ABM campaign: Get real insights from your sales teams about each account. This will help when the time comes to create and curate content personalized for these people. Make sure you really partner with sales, and understand their pain - where in the funnel are you trying to make an impact. Don't overcomplicate it. Don't worry about having the perfect content or the perfect tech stack at launch. Focus on launching and quickly tweaking as assets are in-market.  You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Moira is a revenue marketer at heart, so marketing sourced revenue is her north star. Moira has a top notch B2B marketing blog, which you should definitely check out!  Proofpoint's POV: ABM is a buzzword these days and can be very overwhelming to figure out due to how much martech vendors have really pushed it over the past few years. As Moira so aptly stated, there is a difference between ABM campaigns and real account based marketing. There are three main components to it: The targeting - choosing which accounts to go after and then targeting them via a variety of platforms and tools. The content curation and personalization - you have to do this otherwise, there is no point in spending the extra time and money for targeting. The orchestration with your sales team - you can't just have this be a marketing effort.  The problem these days though is that the various martech vendors out there have really made it seem like you aren't doing real ABM unless you are using an ABM platform - they have built a category and done great marketing. That simply isn't true though.  If the accounts you are targeting are large enough, with many stakeholders, then you can target them directly in LinkedIn for example, without a tool. If you are focused on only a few particular contacts, then you are much better to use “hand-to-hand combat “methods to get in front of them. Again, no need for a tool. And if you do use a tool, especially if you leverage any type of “intent driven programmatic display” we recommend that you have a control group where you don't use this channel because while view-through and engagement metrics are great, neither of those really shows causality. There are two main issues that we generally see marketing teams make when doing ABM: They believe that ABM is the only way to do things and treat it as their saving grace when their inbound efforts aren't working. The problem is that in many cases the inbound efforts aren't working, not because of the targeting or the absence of curated account-based content, but because they are still following the gated content lead generation playbook.Before jumping into ABM you need to ensure that you have your messaging, demand generation and brand down pat. They measure the wrong things when executing campaigns. You even heard a bit of that in this episode where Moira discussed the view-through and engagement metrics. The good thing is that she and her team still stayed with their north star and focused on marketing sourced pipeline as the main metric.  A bit more about Moira: Moira has over 10 years of marketing experience and specializes in B2B demand orchestration and revenue marketing. She is a Forbes Communication Council member and contributor, and is passionate about helping women in B2B marketing find their sense of creativity and purpose, foster an innovative approach and to maximize their potential – in and out of the workplace.  Helpful Links & Resources: Moira''s LinkedIn Profile: https://www.linkedin.com/in/moiravandenakker/ Moira's Blog: https://www.moiravandenakker.com/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint Website: www.proofpoint.marketing

Trouxemos Humberto Caetano, Coordenador de Prospecção da Omnichat, para contar sobre as duas máquinas de aquisição da empresa e como conciliar estratégias de Outbound (PMEs) e ABM para grandes contas. Conversamos sobre discurso, organização do time, descoberta do ICP e como aproveitar os mercados adjacentes. Uma operação muito madura, dando aula no Casts for Closers! Aproveite! Estamos no Spotify o/ - Visite bit.ly/casts-for-closers e assine :) Pra você que está ouvindo a gente via iPhone (iOS) ou Android não esquece de deixar sua avaliação e colocar as ⭐️⭐️⭐️⭐️⭐️ ali na loja do seu aplicativo. Isso ajuda a gente a levar o Casts for Closers pra muito mais gente!

Imagine being the co-founder of not one, but two uber-successful, leading marketing software companies! This week on the Revenue Engine Podcast, Jon Miller, Co-founder of global marketing automation platform Marketo and ABM software Engagio, and currently the CMO of Demandbase, talks with Rosalyn about his entrepreneurial journey, and his vision for marketing. Jon shares how he built a brand for his tech-platform, and worked incredibly hard to find a way to differentiate, in a category that already existed. *ABM: Account Based Marketing, ABX: Account Based Experience Connect with https://www.linkedin.com/in/jonmiller2/ (Jon Miller) Connect with Rosalyn https://www.linkedin.com/in/rosalyn-santa-elena/ (Santa Elena ) Connect with https://salesiqglobal.com/ (Sales IQ Global)

Branding and marketing are topics that will always be of interest to businesses of all sizes. And the importance of getting branding right is only growing, as it gets more difficult to get and keep people’s attention long enough to make a compelling case to them to give us a shot. But as positive that branding can be to help us capture the attention from those we want it from, if it’s done wrong it could end your chances of building that relationship before it even starts – especially if you believe your brand is all about a logo. Recently I spoke with Shannel Wheeler, founder of Awesome Design Academy, about what it takes to pull off a successful branding/rebranding project, like the one she led for leading ABM (Account Based Marketing) platform Terminus. Below is a transcript from a portion of our conversation. Click the SoundCloud player to hear the full conversation. And let me give a special shoutout to martech expert Anand Thaker joining us for this discussion.

Mike Maynard is a long term marketing expert of over 20years based in the UK. Mike is the MD of the Napier Agency - who are a $7million marketing and PR company focused on helping B2B tech companies. Mike is a self-confessed geek who loves talking about technology. He believes that combining measurement, accountability and innovation with a passion for communicating, ensures Napier delivers great campaigns and tangible return on investment. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager. In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University.  Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. In this episode we talk about the evolution of B2B marketing, current trends and the importance of sales and marketing alignment. Key Points of This Discussion The background of Mike’s agency - “a baptism of fire” The evolution of B2B marketing over the last 20yrs The best and worst things that have happened in marketing The key components of a solid B2B marketing function The importance of sales and marketing alignment Mike shares an example of a successful sales and marketing campaign Targeting and ABM (Account Based Marketing) trends How Mike uses LinkedIn to generate leads in B2B tech What salespeople should be doing with marketing in today’s climate The impact COVID has had on print publications E-book campaigns and leveraging your company blog Getting control of your relationship with prospects The importance of marketing automation tools Check out Mikes company Napier Agency and you can find him here on LinkedIn. Mike has also launched a new podcast “Marketing B2B Technology.”

il 5 marzo ho tenuto un webinar su questo tema.Estraggo e condivido alcuni passi preliminari.*********

Welcome to the final episode of the Powerglass Pipeline Season. I hope you found inspiration and new techniques in this season to grow your comapny by optimizing your Customer Journey. Concept 1 - You need to put the systems, processes and tools in place to support and accelerate each Powerglass Pipeline stage. Your Martech Stack will normally be a combination of systems that suit your Industry and Go To Market. But there are over 8000 systems to choose from as shown here: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ Conecpt 2 - These are some of the key systems that you need in your Martech Stack. A great exercise is to create a diagram of all your Go To Market systems and dataflows. •CRM – Customer Relationship Management System - Your company needs a centralized place to store and manage all of your customers' contact information •MAS - Marketing Automation System - The term marketing automation refers to using a single platform for campaigns, email creation/sending, lead nurturing. •CMS - Content Management System - A CMS is the platform where you host your company's website, content, blogs, landing pages, and lead generation tools. •Social Media Platforms – you must be engaged on social media platforms where your prospects and clients find their information and network. •ABM - Account Based Marketing - reach your ideal accounts and the contacts within those accounts, then monitor engagement. You are engaging accounts on their terms through understanding their challenges and providing transformative solutions. Analytics – measuring results – Google tools, Dashboards, Automation, AI systems Concept 3 - an example of a full suite Revenue Generation Platform is the RevEngine Platform shown here: https://insights.targetoutcome.com/revengine-overview373234 Go to targetoutcome.com/powerglass-pipeline to get your Powerglass Pipeline Playbook and more information on the Powerglass Pipeline Course and Coaching Program. See you soon! --- Send in a voice message: https://podcasters.spotify.com/pod/show/targetoutcome/message

Episode 159: Jim Huffman, CEO of GrowthHit, shares lessons learned from losing $400,000+, getting COVID-19, and rebuilding his businesses. Guest Biography Jim Huffman is CEO of growth marketing consultancy GrowthHit and a growth mentor for the Techstars startup accelerator. He has led growth at three startups that went from idea to over $10M in sales and were featured in publications such as The Wall Street Journal, TechCrunch, and the TODAY Show. He has advised and taught digital marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, and more. He is author of the Amazon best-selling book, The Growth Marketer's Playbook, a book that pushed Seth Godin off the #1 spot for 72 hours. Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly. In this episode, you'll learn: What growth marketing and ABM (Account-Based Marketing) are. Why Jim thinks running a bootstrapped agency is better than working at a startup that's shooting for a lucrative exit. Lessons about digging your business out of a pandemic crisis.  Show notes: http://www.inspiredmoney.fm/159 Find more from our guest: www.jimwhuffman.com Twitter Instagram LinkedIn Facebook Mentioned in this episode: GrowthHit.com Blog The Hardest Day of My Career (Losing $400k, Testing Positive & FROZEN 2) Andrew Wilkinson at Tiny Capital Eric Siu at Single Grain Tim Ferriss on Fear-Setting techstars General Assembly Books: The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World By Jim Huffman Getting Things Done: The Art of Stress-Free Productivity by David Allen Runnymede Money Tip of the Week YouTube: Inbox Zero at Google TechTalks Merlin Mann 43folders.com Join the Inspired Money30-day Fear Challenge Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Dana Lindahl is interviewed by Dr. Katrina Burrus, MCC and discusses the following: Why are some people are successful on LinkedIn and others crash and burn? What are some things people do wrong on LinkedIn? Why is LinkedIn the best place to become an authority in your industry? How do you become a thought leader on LinkedIn? How has outbound lead generation changed in the last couple of years? What is ABM (Account Based Marketing) on LinkedIn and how best to use it? What is the current state of outbound lead generation in this current 2020 environment? Who is Dana Lindahl? Dana Lindahl is the founder of Legendary Leadgen – one of the first outbound focused marketing agencies. He and his team have been helping B2B service companies and marketing agencies grow since 2014. His specialty is in helping companies set sales appointments with their ideal prospects, as well as est ablishing them as an authority within their industry. He is the author of LinkedIn Sales Success: B2B Lead Generation and Sales on the World’s Largest Professional Network. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

In this episode, Elias a chat with Jake Braly, VP of marketing at Highspot. Jake has an extensive background at both corporate companies and start-ups. During the 2 years that he's been VP of marketing at Highspot now, the company tripled in size, from around 95 to 300 employees. Highspot is hot in the marketing technology space at the moment. Why is that, and how do Jake and his team cope with that? First of all, he explains what sales enablement software actually is and how it helps companies in being successful. Jake shares insights on how to build the best marketing technology stack, how to grow your team and on which tools he's using for Highspot's own marketing. They have a big focus on ABM (Account-Based Marketing) and Jake shares his experiences there. At Highspot, the Marketo automation software solution is being used. Jake explains how this is integrated into their marketing and how it could be connected to LinkedIn and their chatbot solution. LinkedIn Jake Braly:  https://www.linkedin.com/in/jakebraly/ Website Highspot: https://www.highspot.com If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl  

Dennis Carlson, Founder of Agency Leverage, talks to Kent Ragen, VP of Channel Sales & Alliances at DemandBase, about how DemandBase led the building of the ABM (Account-Based Marketing) category through Strategic Partnerships. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Entrevista com Eduardo Mattos, fundador e CEO da Intexfy, uma plataforma que utiliza ABM (Account Based Marketing) para gerar leads qualificados. Nesse podcast conversamos sobre a importância de utilizar da inteligência para converter leads mais qualificados e o Eduardo explicou muito sobre a utilização de ABM. O ABM pode funcionar com muita eficácia para um marketing direcionado em um nicho bastante definido de mercado. Eduardo também compartilhou um pedaço de sua história, que conta com a utilização na pratica do que foi estudado em sua tese de mestrado. Naturalmente ele também deu diversas dicas valiosas para empreendedores que estão iniciando! Qual assunto você gostaria de escutar no Podcast Empreendedor? Mande suas sugestões para serem temas de nossos programas! CONTATO@DISTRITOE.COM.BR WWW.DISTRITOE.COM.BR WWW.FACEBOOK.COM/DISTRITOEMPREENDEDOR WWW.INSTAGRAM.COM/DISTRITOEMPREENDEDOR

Meet Rod Austin the Director of Marketing at Pagely, the premier Managed WordPress Host. In this podcast episode you'll hear the exact steps that Rod took to really streamline the marketing process for Pagely, to figure out the best channels to take their marketing forward and actually finding which ones were not as successful as they thought they would be, as they found a new niche to a new market to go after they made some really big changes based on what they learnt from their data in 2017. Now the big win from this episode is a new form of marketing that they're doing called Value Based Outreach - VBO that is a really really powerful way to reach out to your target audience. 02:31 Ron Joins Pagely 03:26 Focusing on Revenue and Leads 04:31 Low Hanging Fruit and Business Intelligence 05:57 Establishing a Formal Approach to Persona Identification 07:18 The 5 Weekly KPIs 08:41 What Happened When They Changed the Lowest Plan Price 11:50 The Question They Started Asking Themselves and Their Target 13:07 Moving from PPC to ABM (Account Based Marketing) 14:49 VBO - Value Based Outreach 18:38 The Process Ron Uses for VBO 22:29 What Ron Would Do First If He Was Starting Again 23:20 Marketing in 2018: Optimizing For People With Value 25:30 Lightning Questions

ABM is one of the hottest topics in marketing today and a lot of the buzz is driven by some very cool new technologies and by the ever-increasing need for marketing to demonstrate business value. But what does it really take for an ABM program to be successful?  Is it really just about the technology? To find out, join me as I chat with Lena Shaw, Director of Growth and Marketing at LeadGenius. We’ll explore the five key steps to building an ABM practice and three benefits of a successful program.

Buyers have changed the B2B sales and marketing game. Account-Based Marketing (ABM) gives you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Don't miss Sangram Vajre, the man who wrote the book on ABM: Account-Based Marketing for Dummies, join Keenan on The WORD and learn how to grow your account list, your pipeline, and your sales #s with an effective account-based marketing strategy! ***************************************************** Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. http://terminus.com/