Podcasts about Engagement marketing

Are outdated sales methods holding your business back? In this episode, we delve into the transformative power of lead flows—automated systems designed to revolutionize your sales process. Discover how integrating lead flows can enhance efficiency, ensure consistent follow-ups, and boost conversion rates. Learn actionable strategies to implement these systems, freeing your sales team to focus on closing deals and nurturing client relationships. Stay ahead of the competition by embracing the future of sales automation.

✨  Laura Statuti, Senior Manager, Fan Engagement Marketing @ NFL☁️  Early career advice to break into sports marketing☁️  Importance of independence and problem solving☁️  Cover letter tips and strategies☁️  Resume mistakes and advice for entering the sports industryJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.Topics discussed in this episode:How you can organically grow a loyal customer community.  How you can leverage existing communities for your products.  The best practices for monitoring and managing an online community.  What strategies did Taylor Swift's team use to build a strong community?  What industries might face challenges in building online communities and why?  Why brands should prioritize investing in their customer service and community teams.  Why is it important for different teams like marketing, support, and product to be involved in the community.  Links & ResourcesWebsite: http://partnerhero.comLinkedIn: https://www.linkedin.com/company/partnerheroLinkedIn: https://www.linkedin.com/in/rockyrincon/Get access to more free resources by visiting the podcast episode page att.ly/c2i1uSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Today we're speaking with Nycole Hampton of GoodRx. Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house. At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers. She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events. Connect with her: Instagram: https://www.instagram.com/nycolehampton/ Threads: https://www.threads.net/@nycolehampton Business Insider: https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2 Timestamps [00:02:10] Valentine's Day acknowledgment. [00:06:38] GoodRx using influencers. [00:08:08] Consumer and healthcare provider programs. [00:11:22] Impactful brand storytelling. [00:16:42] Evergreen content strategy. [00:18:32] Negotiating usage and compensation. [00:22:09] Approaching content creation uniquely. [00:25:32] Building meaningful relationships. [00:32:03] Pressure on content performance. [00:33:05] Pushing content across multiple channels. [00:36:29] Challenges in influencer marketing. [00:41:08] Career goals and leadership roles. [00:44:10] Being intentional in a room. [00:49:31] Women talking about money. [00:52:23] Challenges that creators are facing. [00:55:14] The creator economy and influencer marketing. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Ben speaks with Pamela Shadrick, Senior Director of Retention & Engagement Marketing at Equifax, a credit reporting agency. They discuss the biggest shifts in digital marketing, including more customer centricity, and how despite market changes and challenges, foundational marketing principles will keep you continuing to grow. They also discuss the areas to focus on for increased customer retention, how to scale your personalization efforts, the danger of chasing trends and channels, and why you shouldn't be afraid to challenge the status quo.   Topics discussed: The evolution of Pamela's career, from starting at a time when marketing was just starting to evolve into digital, to her new role at Equifax. How the biggest shifts in digital marketing included moving from product- or brand-centered marketing to centering on the customer and their journey. Why, despite what's changing in the market, you should keep the basic principles of marketing — strategy, data, technology, and content — as your foundation for continued engagement, retention, and growth. How lifecycle marketing is a discipline, and why customer retention needs to focus on drawing customers into a shared purpose and intent, not pushing content at them. The elements of scaling your personalization efforts, like having the right data, design, channels, and understanding of your customer. The future of consumer marketing, including the importance of relationships and how human-like AI and robot-like humans will impact that connection. Three pieces of advice for marketers include having a foundation of marketing principles, not chasing trends, and not being afraid to challenge the status quo. **Pamela Shadrick appears on this podcast as an individual contributor.  Statements made by Pamela are solely her own and are not intended to represent Equifax or speak on behalf of the company in any way.

Travis Trembath, Vice President, Fan Engagement at PGA TOUR, joins us in this episode of How I Grew This podcast. The PGA TOUR is the premier sanctioning and organizing body for men's professional golf, representing the best players in the world. Currently, Travis serves as the voice of the fan for the PGA TOUR and is passionate about building great teams and positively impacting people. Today, Travis shares some insight on the PGA TOUR's strategy for acquiring and engaging fans, delivering the right content on the right platform for different types of fans, and advice on how to become an engagement, insights, and marketing leader.

In this week's program, WYCE Station Manager Phil Tower speaks with Randall Goble, Director of Engagement: Marketing, programming, and communications at Kent District Library. Kent District Library operates 20 branch libraries that serve nearly 440,000 residents of 27 different municipalities throughout Kent County. KDL enriches lives by providing information, ideas, and excitement. Learn More at Kent District Library

Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That's why in today's episode, Jennie walks you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads. Jennie talks about:

In dieser Podcastfolge von MY MARKETING IS BETTER THAN YOURS spricht Daniel Distler mit Johannes Weisensee, der als Head of Engagement Marketing und Campaigns beim Traditionsunternehmen Hilti arbeitet, die vor allem Geräte für Handwerksbetriebe herstellen. Das Unternehmen hat immer noch einen starken Fokus auf Vertriebsmitarbeiter, die ihre Gebiete und ihre Handwerksbetriebe natürlich gut kennen – so können First-Party-Daten direkt vor Ort gesammelt werden. Und genau dieses Wissen über Bestandskunden und zusätzlich dadurch entstehender Kontakt zum Kunden via Newslettering sorgt dafür, dass Hilti weiß, wer ihre Audience ist. Auf der anderen Seite macht der klassische Ansatz es dem E-Commerce schwierig, sich durchzusetzen. Für Johannes ist aber auch klar: Beide Ansätze müssen bestehen und sich gegenseitig bereichern! Er erzählt vom Marketing-Mix, der eigentlich recht klassisch ist bis auf fehlendes Affiliate und einem starken Fokus auf Digital-Out-Of-Home bei Handwerksmessen. Außerdem geht es um den TKP bei LinkedIn und darum, wie man die Kund:innen in den stationären Hilti-Store bekommt! MY MARKETING IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zum LinkedIn-Profil von Johannes Weisensee: https://www.linkedin.com/in/johannes-weisensee-6383702b/ Zum LinkedIn-Profil von Daniel: https://www.linkedin.com/in/daniel-distler-09337547/ Zur Webseite von Hilti: https://www.hilti.de Zum Podcast auf Spotify: https://open.spotify.com/show/2KwD77vAcC9acv5NhCHnAF?si=a_JdyBZYQyOOzxyftH1XQA Zum Podcast auf iTunes: https://podcasts.apple.com/de/podcast/my-marketing-is-better-than-yours/id1658057485 Zum YouTube-Kanal: https://www.youtube.com/channel/UCuXTGb4EscFk6TXKT_XDNsg Zum Podcast MY DATA IS BETTER THAN YOURS: https://mydata.podigee.io

Jeff and Nadya sit down with RIDGID Tool's own Becky Brotherton, Director of Brand & Engagement Marketing, to discuss her success using a variety of marketing tactics that include sharing user generated content to increase authenticity. Becky also talks about planning for RIDGID's 2023 "RIDGID Experience" - the brand's 6th annual contest for its social followers and influencers. Ultimately, this innovative way of engaging with its community became a turning point for the brand.

Episode 7 Live from the Rochester Public Market! Kelly M, Kelly B and Jazzy T get real about the role the Internet plays in our daily lives and learn how high-speed fiber optic Internet is changing the way we live, work and play.   In this episode we talk with David Olivera VP National Expansion and Collette Combre Director of Engagement Marketing at the Frontier Fiber Internet 2 Gig activation event.   We also interview two Bossy Kids and find out what they think their moms Erika Sorbello and Kelly Metras do all day at work. Spoiler Alert: it's hilarious!    Love this Episode? Let Us know! Rate & Review on Apple Podcast, Podbean or Podchaser    Other episodes you'll enjoy: Change of Plans with Denise Ester Clarity Walk with Jordan Betts How to Keep Business Going When Your Life is Falling Apart with Asa Shutts   Thank you to our Sponsors:   Frontier Communications: Building Gigabit America.    Salena's Mexican Restaurant at Village Gate 302 N Goodman St, Rochester, NY 14607    Gallery Salon 4 Elton Street, Rochester, NY 14607 www.galleryhair.com   Bossy Build & Balance Retreat in Geneva, NY October 16 - 19 2022. Register at www.BossyRoc.com/events JazzCast Pros Podcast Productions www.JazzCastPros.com   Salena's Mexican Restaurant at Village Gate 302 N Goodman St, Rochester, NY 14607    Gallery Salon 4 Elton Street, Rochester, NY 14607 www.galleryhair.com   MUSIC: “Do It" by Infraction , “At the Hotel” by Paul Youdin "You are the Best" by Cutesy Chamber Ensemble  "On Tiptoes" by Soundroll "Casablanca" by Cruen

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business. Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and research your core customers that data can help you transform your overall business growth and create longevity for new customers. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Patti Winger: LinkedIn

Links For This Episode: 8 Steps to Automating Your Client Onboarding Schedule a free call with Jennie today! Get in touch with Jennie: JennieLyon.com jennie@jennielyon.com Book a Free Consultation Facebook Instagram Twitter LinkedIn Pinterest

One of the biggest hurdles we encounter as an agency is the expectation that we bank roll projects. A classic example of a “gift horse,” we often put ourselves on shaky short-term financial ground in exchange for bedrock down the line. — This podcast is made by Moment Creative. Email us at talkshop@madebymoment.com. Find us […]

We're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns.Until then, check out Banzai.io for more content like blog posts, webinars, and resources (assessments, checklists, and templates).Have a safe, happy, and healthy summer!

Podcast Notes How to master lead generationBecome a business leaderEmpower people through a virtual eventThe three E's, most people are not doing How to focus on creating engaging contentListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Download your FREE Branding Guide2. Book a Complimentary Zoom Call3. Learn more about working with meClick here now: https://camroberts.com.au/linktree/...

Travis Trembath, Vice President, Fan Engagement at PGA TOUR, joins us in this episode of How I Grew This podcast. The PGA TOUR is the premier sanctioning and organizing body for men's professional golf, representing the best players in the world. Currently, Travis serves as the voice of the fan for the PGA TOUR and is passionate about building great teams and positively impacting people. Today, Travis shares some insight on the PGA TOUR's strategy for acquiring and engaging fans, delivering the right content on the right platform for different types of fans, and advice on how to become an engagement, insights, and marketing leader.

Brands know that word of mouth is one of the most effective ways to acquire customers, but how do you create the kind of chatter you actually want? What do you need to do to find and use influencers, content creators and affiliate marketing in order to give your customers what they want most? Tyler Grooms, Director of Engagement Marketing at Sweetwater, provides answers on this episode. Tune in to learn:How can you make an affiliate program into a powerhouse? (2:40)What should brands avoid when working with content creator partners? (8:30)How to find the right content creators to partner with (10:55)Finding and hopping on opportunities (23:00)The shifting strategy of Sweetwater (24:00)Taking on more upfront cost to serve customers better. (25:57)Mentions:Ridge Wallet Episode of Up Next in CommerceUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Joe Davy has been the co-founder and CEO of Banzai since 2016. Banzai is the leading event marketing automation platform, with over 200 customers including Microsoft, Dell, Vmware, SAP, and RingCentral. Forbes magazine named Joe to its 30 Under 30 list in 2019. Joe is also a board director at Legalpad and the North Carolina Museum of Art Foundation. Prior to founding Banzai, Joe was General Manager at Avalara, where he oversaw small business and enterprise business units and was a member of the Avalara leadership team. During his tenure, Avalara grew to over 1,500 employees in 16 global offices with over $150M in revenues.  In this episode, Joe shares his experience on how we could use customer engagement marketing strategies to become a pipeline hero. Insights he shares include: Why use customer engagement marketingJoe's definition of engagement marketingHow can virtual events be part of the processWhy these events should not be once a year type eventsHow can we break down engagement to ensure the success of our marketingWhat customer engagement marketing has meant for Joe in light of the pandemicHow to implement a customer engagement marketing strategyCustomer engagement marketing strategies that can be added to your existing marketing strategyCustomer engagement marketing examplesHow to marry online and offline events and capture data to ensure success before making large investmentsand much much more ...

Podcast Notes-How to get three times return on ad spendWhat is email and SMS marketingGet most from virtual eventCreating resources and contentListen to the latest tips, tools, and strategies for Business, Success, and Marketing on Australia's #1 Brand Podcast - PERSONAL BRAND TALK with Cam Roberts. Search for "Cam Roberts Podcast Show" on the web, Itunes Podcasts or Spotify. =====YOUR NEXT STEPWant some help to build a remarkable brand or business?Here are 3 options to select from as a next step:1. Access Free VIP Training to learn how to SCALE2. Build a Remarkable Business by joining my Inner Circle 3. Book a FREE Zoom Call to work with me and my teamClick here now: https://camroberts.com.au/linktree/...

Mark speaks with Andrei Faji the Director of Engagement for PandaDoc. Small to medium businesses are transitioning to digital document management more than ever. Why? Yet only 53% of decision-makers say they are comfortable with the process! Plenty of room to learn with PandaDoc.About Andrei Faji Director of Engagement Marketing at PandaDoc A guest speaker at SXSW and IBM's Builder Fair, Andrei has helped emerging businesses connect with their customers by creating authentic interactions. He lives with his family in Austin, TX. Andrei Faji helps businesses build brands and tell remarkable stories. He's the Director of Engagement Marketing at PandaDoc, the tool that makes it ridiculously easy to create, sign, and edit documents digitally. Over the past decade, he's helped companies such as Dosh (acquired by Cardlytics) and Bloomspot (acquired by Chase) find their company narrative and bring it to market. A guest speaker at SXSW and IBM's Builder Fair, Andrei has helped emerging businesses connect with their customers by creating authentic interactions. He lives with his family in Austin, TX.

Mark speaks with Andrei Faji the Director of Engagement for PandaDoc. Small to medium businesses are transitioning to digital document management more than ever. Why? Yet only 53% of decision-makers say they are comfortable with the process! Plenty of room to learn with PandaDoc.About Andrei Faji Director of Engagement Marketing at PandaDoc A guest speaker at SXSW and IBM's Builder Fair, Andrei has helped emerging businesses connect with their customers by creating authentic interactions. He lives with his family in Austin, TX. Andrei Faji helps businesses build brands and tell remarkable stories. He's the Director of Engagement Marketing at PandaDoc, the tool that makes it ridiculously easy to create, sign, and edit documents digitally. Over the past decade, he's helped companies such as Dosh (acquired by Cardlytics) and Bloomspot (acquired by Chase) find their company narrative and bring it to market. A guest speaker at SXSW and IBM's Builder Fair, Andrei has helped emerging businesses connect with their customers by creating authentic interactions. He lives with his family in Austin, TX.

As we turn the page into 2022, we have a note of gratitude to those who helped make our 2021 an award-winning year. There is a lot to look forward to in 2022 and we can’t wait to bring our client’s, both new and old, visions to life. — This podcast is made by Moment […]

Ben LeDonni is the CEO of Creative MMS, a digital marketing agency based in Greater Philadelphia, that describes itself as no less than creative, analytical, and strategic. The agency was founded over fifteen years ago to create and deliver the best-performing B2B digital marketing services and is now a leading strategic digital marketing agency. Outside the career-guy character in suit and tie, Ben is also a loving husband and father of three wonderful children. He and his wife, Kelly, started a nongovernmental organization named the Gigi Project, that aimed to give back and provide support to families and others who needed help in health, education, income, and dignity. In this episode, Ben LeDonni delves into what kind of culture they were able to build inside the company and outside with their clients – a culture that was transparent, understanding, and most importantly, empowering. He shares how not only financial growth is the measure of success, but also expertise, or what the whole team was able to learn through the processes they encountered. It was important for them to be confident in their expertise and on what they believed as this would then dictate what their future actions were. Furthermore, he shares what it was like to be a leader of a company in the midst of the pandemic and how relationships or personal connection within and outside the company is what really matters.This Cast Covers:How Ben and Creative MMS have quickly adapted to COVID (04:55) The biggest challenge Ben faced as the CEO when COVID hit (05:13)What leadership in the company looked like for Ben for the past two years (06:53)How empathy is one of the most important characteristics of a leader in Ben's perspective (09:58)Ben's take on ‘The Great Resignation' and how the culture in their company greatly helped them handle it well (12:48)Finance and expertise as the two important aspects of the company that Ben uses as a gauge for growth (18:52)How Creative MMS has been growing from sixteen people (23:47)How Creative MMS finds opportunities to grow an account and practical strategies in executing them (28:56)The areas where Creative MMS are struggling/struggled with and how they addressed them (33:21)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindLinkedIn | Ben LeDonniThe Creative MMSCreative UniversityThe Gigi Project 

On this week's episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg. After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago. Tune in to hear the story behind how Kathleen decided to make this career pivot and hear her answers to questions like:Walk us through the decision to shift into higher ed...especially during such a tumultuous season for the industry. What attracted you to higher education and what have you loved most about working in higher ed marketing thus far?I'd be curious to know what words of encouragement you have for the industry...especially for veterans who've been working in higher ed for years and might be tempted to fall into “the grass is greener” elsewhere thinking...as someone who has worked in a number of contexts, what pieces of advice do you have for folks who might be considering a career pivot?What's some of the best and worst pieces of career advice you have ever received?You can learn more about Kathleen by connecting with her on LinkedIn here.Learn more about this episode and about our sponsors in our show notes.

Customer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business.But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Andrei Faji, the Director of Engagement Marketing at PandaDoc. They get into the incredible value of customer stories, the difference between customer stories and case studies, and how to create content that serves and inspires customers.

Meet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events.  She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, scalable opportunities to add a human touch and a sense of community to the SaaS industry.  In this episode, you'll discover what personalization, networking, and engagement marketing look like during COVID for in-person conferences, what Tiara thinks the future of in-person marketing events will look like, and what leaders need to consider when making decisions about in-person vs. virtual events. Enjoy!Notes:- 02:00 Attending Content Marketing World in Person- 04:50 What Engagement and Networking Opportunities Looked Like- 08:30 A Closer Look at Hybrid Event Experiences- 11:00 People, Engagement, and Networking as the Drivers of Conferences- 13:20 The Move Towards Making Regional Events More Specialized- 15:00 The Future: Engagement Marketing and Events- 16:00 The Importance of Defining and Clarifying the Purpose of an Event- 19:00 How To Gain More Value From Events as a Company- 21:15 Top Takeaways and Learnings From Attending Content Marketing World

Welcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences.As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, our humanity, and our desire to connect with our attendees.  In this episode, Ashley will guide you on how to implement each tactic, using examples from her own experience running virtual events. Enjoy!Notes:- 00:55 A Reality Check on Virtual Events in the Marketplace  - 02:05 Hot Take: Boring Webinars Are Killing Your Brand  - 03:00 Modern Marketers Are Missing a Key Ability  - 05:00 Event Marketing: The Hard Work Beyond in-Person Experiences  - 09:05 Webinars: Crafting Virtual Events That Are Memorable  - 10:00 Play Music at the Start of Your Webinar  - 11:05 Be Intentional About the Brand Impression You Create  - 11:45 Decorate Your Virtual and Physical Space  - 13:20 Encourage Your Attendees To Be Contributors, Not Just Observers  - 15:30 Make It Real With Direct Mail- 16:50 Mindset Shift: Don't Be Afraid To Show Your Humanity  

This podcast is a post of gratitude for everyone who helped make our Solos, Jamas campaign worthy of Ex Award recognition. We found out that we are one of three agencies up for the Best Multicultural Campaign Event Ex Award. A special thank you to Event Marketer for reviewing, acknowledging, and giving value to the […]

On this episode of Talk Shop we discuss the state of the industry with regards to the surging Delta variant of COVID-19. There are some indicators going on right now that make this all feel eerily similar to March 2020 and that is making all of us uncomfortable. In March 2020, the situation was scary […]

Welcome back to Environmental Professionals Radio, Connecting the Environmental Professionals Community Through Conversation, with your hosts Laura Thorne and Nic Frederick! On today's episode, we talk with Amanda Roberts, Partner and Chief Marketing Strategist at Avid Core, a woman and minority owned strategic communications company about Public Engagement, Marketing, and Morel Hunting.   Read her full bio below.Special thanks to our recurring sponsor Dawson - https://www.dawsonohana.com/DAWSON is a Native Hawaiian global business enterprise serving Federal clients through construction, PTS and environmental services. Operating worldwide, DAWSON is headquartered in Honolulu, Hawaiʻi with offices across the U.S. Rooted in the Hawaiian values of aloha (embodying humility, respect, and compassion for all) and ʻohana (family), DAWSON carries forward a kuleana (responsibility) to benefit the Native Hawaiian community. DAWSON's environmental branch brings science, solutions, and sustainability to planning, compliance, munitions and remediation. With a permanent 8(a) status, DAWSON is the perfect solution to all of your business needs. Help us continue to create great content! If you'd like to sponsor a future episode hit the support podcast button or visit www.environmentalprofessionalsradio.com/sponsor-form  Showtimes: 1:04  Shout outs2:48  Nic and Laura talk about giving back to the community9:53  Interview with Amanda Roberts starts14:11  Amanda talks about public engagement31:29  Amanda discusses marketing strategies33:02  Morel hunting Please be sure to ✔️subscribe, ⭐rate and ✍review. This podcast is produced by the National Association of Environmental Professions (NAEP). Check out all the NAEP has to offer at NAEP.org. Connect with Amanda Roberts at https://www.linkedin.com/in/amandamarieroberts/ Guest Bio:Amanda co-founded Avid Core in 2020 with Virginia Quiambao Arroyo.  For more than a decade, Amanda has worked as a federal government contractor on a wide range of outreach and communications projects. Amanda managed a contract with the Department of the Interior for environmental collaboration and conflict resolution where Amanda led public involvement projects for environmental planning. She started supporting environmental planning with the U.S. Customs and Border Protection in 2018.Amanda grew up in Northern Virginia and currently lives in Fairfax with her husband and two young children.   Music CreditsIntro: Givin Me Eyes by Grace MesaOutro: Never Ending Soul Groove by Mattijs Muller Support the show (https://www.environmentalprofessionalsradio.com/sponsor-form)

In this edition of Ruffle Some Feathers, we discuss RFPs and Idea Farming. There are 3 main bullet points in this podcast that take it into the Ruffle Some Feathers territory. Those topics are 1) RFPs shouldn’t be free, 2) Engage no more than 3, and 3) Idea Farming is a crime. Find out what […]

This world is full of high and lows, ups and downs. The business world may be no better example of this. This week we experienced the highest of highs and the lowest of lows, but the message in this podcast is clear – DON’T LET GOTCHA, GETCHA. You can sit in the corner and you […]

Join my friend RJ Redden and me and learn about “Engagement Marketing”

Are we over the COVID hump? Can companies like Moment turn the page? Find out as we discuss the state of the industry and more importantly the state of the world. We discuss things like office space, hiring more people, and just what might be in store for everyone very soon. — This podcast is […]

With RJ Redden, creator of Black Belt Bots, who designs epic engagement experiences for entrepreneurs. RJ solves one of the biggest problems in marketing a business: Lack of engagement. What's going to bring qualified clients to your doorstep? Maybe if you focus on building your email list... step up that social media posting... go Live more often… Three years ago, RJ turned her entire business over to chatbots. Conversational marketing brings engagement, connection, and qualified clients beating down your door. Entrepreneurs hire RJ to skyrocket their engagement, because most feel like they're shouting into a black hole, or they're a carbon copy of everyone else, and they can't get traction online to save their lives. So RJ creates epic engagement experiences that make people click that button, connect with you, and convert like crazy. Bottom line, RJ is on a mission to motivate a million people to join the engagement marketing revolution.

Steve is the CEO of Ackroo,  a platform that provides marketing, payment and point-of-sale solutions for merchants of all sizes.  Ackroo's self-serve, data driven, cloud-based marketing platform helps merchants in-store and online process and manage loyalty, gift card and promotional transactions at the point of sale in order to attract, engage and grow their customers while increasing their revenues and margins. As the CEO of Ackroo, Steve leads the company's corporate strategy, where he transitioned into this role after previously serving as the company's EVP of Sales & Marketing. Steve brings over 15 years of successful sales leadership and business development experience from various small and large organizations. Prior to joining Ackroo, Steve worked for Maritz Canada helping lead their strategic business development division, where he supported their SalesChannel Enablement, Engagement Marketing and Consumer Loyalty go-to market strategies. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro  02:16 - Steve's Background & Transitioning to CEO 05:01 - Strategy, Problem Solving & Product Additions 06:24 - Decision Making Process & Success Measuring on Additions 07:48 - 3 Acquisitions in 2019 (Strategy & Deal Sizes) 12:30 - Biggest Learnings & Failures from Previous Deals 16:38 -  Red Flags and What do Steve Avoids in an Acquisition  23:02 - Balance Between Organic & Inorganic Growth  26:20 - Biggest Challenges Steve's Facing Right Now to Grow Ackroo 27:42 - Advice Steve Would Tell his 25 Year old Self 30:09 - Steve's Top Resources Instrumental to His Success  32:44 - What does Success mean To Steve Right Now 34:32 - The Future for Ackroo & Getting in Touch with Steve Mentions: https://ackroo.com (Ackroo) https://www.winwinms.com/ (Win Win Marketing) Books: https://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things) Get In Touch With Steve: https://www.linkedin.com/in/steve-levely-4a665b/?originalSubdomain=ca (Steve's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)

In real estate, most of us are trained to sell ourselves. But you have to serve not to sell first. Business gurus called it relationship marketing. I call it Engagement Marketing. My focus is engaging your community. My goal is the first in my area to implement them. You have to establish a relationship with your community. Get your free Accelerator Course now! Just go to KristaMashore.Com/ClientConversion Here's where you can get my 2 Day Live Event! Just visit www.KristaMashore.Com/2DaysLive

In this episode, we touch on a little bit of everything, but above all this is a tribute to the 9 people who lost their lives on 01/26/2020. That was the first domino to fall in what became a terrible year: 2020. We discuss the calm before the 2020 storm, the calm before the pending […]

Matching values to culture is an essential part of a strong agency. In the early 2010s, it was very trendy for agencies to have kombucha on tap, bean bags in the conference room, and a ping pong table in the kitchen. Those things were just illusions of culture. Culture is treating your people well, developing […]

As the world turns the corner on the global pandemic and looks to the future, our industry and the demand for our services will likely come back stronger than ever. Interview guest Chris Gartenmann of Harmonic Media helps us break down what to expect as these potentially seismic shifts take place in 2021. — This […]

Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry.ai has cracked the code, delivering "individualized" communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and homeownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era.We continue our 2020 highlights show with a look at a new approach that provides marketers true visibility into how customers progress through defined stages. It's all about knowing when and how to make the right adjustments in real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap, talks about new ways marketers can develop emotive messaging. Sunil also explores the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Finally, he walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.

Our clients, our people, are often changing roles and positions, moving to different companies or even different industries. Maybe they no longer need us in their new role. And the hole they left will be filled by someone that we may not have a relationship with. We hope they leave a note, a recommendation, and we […]

Ideas aren’t free because they are our industry’s most important asset. We are not a traditional goods or services company trading in specific costs and measurable estimates. We have clients and a reputation that can speak to our ability. That alone should be good enough to let us get to work. If you’re looking for […]

Brands – we know COVID-19 has made things weird, but don’t be a stranger. Even if you don’t have any money to spend, let’s talk. Let’s discuss 2021 strategy or how we can recover. Let’s talk about life or mental health. Don’t stop that hamster wheel from turning just because of COVID-19. We don’t have […]

This is a shoutout to all of our neighbors (re: competitors), who keep showing up in our LinkedIn “Who’s Viewed Your Profile.” We love that you are checking in on us, but we aren’t enemies. It’s ok if you want to say hi. It’s ok if you want to stop in and say “Wow, you’re […]

Zoom fatigue and mental health are major concerns cropping up in many people’s daily lives as we continue to make our way through this global pandemic. Our agency is noticing the lack of creative flow that was previously made possible by the in-person interactions we were used to. These conditions can actually affect our mental […]

Together is everything. As we navigate an inundation of digital advertisements, it has become more and more clear that people need to come together. The value of a consumer interacting directly with a brand or product is simply unmatched. Even in the COVID era, Moment is ready to help brands continue (or start) doing this […]

The state of the travel industry is a little shaky these days. Big travel brands have big bank accounts but they are also taking big hits right now. The good news is that there is something they can do about it. Companies like Moment can help with messaging and marketing to bring people back in […]

The loss of small businesses during the current pandemic is something rarely discussed in the media. Many of them are dying on the vine with little help compared to the massive government bailouts we’ve seen for industries like the airlines. We have a strategy to survive but will it be enough? Related blog post: https://medium.com/@lmmiller0/normal-will-return-d9b17b1d7b8a […]

It’s one thing to promote a product. It’s another thing to be an expert in that industry. That’s exactly what the team at Emma Sleep are doing. They are a sleep tech company and their marketing is next-level genius. In this podcast episode, I chat with Amir Bolouryazad, Head of Engagement Marketing, about the strategic steps and testing he and his team take to find out what their customers want so they can deliver it and grow on a global scale. Some resources mentioned in this episode: Emma Sleep: https://www.emma-sleep.com/ Amir’s Email: amir.boloury@emma-sleep.com Please subscribe to this podcast and leave an honest review on Apple Podcasts.

Apple Podcasts Rate and Review for SpotOn Our first guest in today’s episode Soraya Wright, is a Risk Management Executive with over 30 years of experience managing complex risks for global businesses. She leverages her experience to identify and evaluate enterprise risks and determine appropriate mitigation and risk finance strategies to protect an organization’s earnings and reputation. Soraya is Founder o f SMW Risk Management Consulting LLC. Her previous executive positions include VP- Global Risk Management & Crisis Management at The Clorox Company, where she was responsible for leading the company’s enterprise risk management program, global insurance strategy, crisis management and business continuity for worldwide operations; President-Board of Directors of the company’s captive insurance subsidiary, which she formed; and, VP- Enterprise Risk Management at Target, where she was recruited to launch the strategy and centralized oversight of the company’s post-breach enterprise risk management program. In each role, Soraya advised C-Level executives on smart risk taking and presented her findings to the Board of Directors. Soraya is a champion for diversity and inclusion, leveraging her influence to develop strategies, change policies, establish protocols and implement practices that enable organizations to drive success through diversity and inclusion efforts. Soraya served on the Diversity Advisory Board at Clorox, Co-led an African American Employee Resource Group (ERG) and served on a Women’s ERG Leadership Team. She currently serves on the Risk & Insurance Management Society’s (RIMS) Diversity and Inclusion Council and is sought out as a key-note speaker on diversity matters. Soraya received her BA in Business Administration & Economics from Holy Names University. She is a member of the Executive Leadership Council (ELC). In December 2015, Soraya was named by Business Insurance as a “Woman to Watch.” Deidre Wright is the CEO of Strategic Stories, she is a Diversity & Inclusion Award Winner and Board Advisor for Juniper Labs. She's a frequent public speaker; including at events with Barack Obama and Colin Powell. Deidre's been featured in Essence.com, Savoy Magazine and viral LinkedIn posts with over 77,000 views.   She provides personal branding consulting to underrepresented professionals to turn them into industry celebrities. Her insurance industry experience includes previously leading Business Insurance’s Diversity & Inclusion Institute as Director of Engagement & Marketing; where she developed strategies, partnerships & Public Relations in order to collaboratively promote diversity & inclusion. Her brokerage experience includes managing complex accounts for Marsh’s San Francisco Global Risk Management and Aon’s Atlanta National Casualty divisions.  Deidre has served as Co-Chair of San Francisco's Dive In Fest, NAAIA’s Emerging Leaders Committee; and as a member of RIMS Rising Risk Professionals Board. Connect with Saroya Wright: Soraya M. Wright San Francisco Bay Area, CA soraya.wright@smwrisk.com www.smwrisk.com Sorayawright.com  510-499-3886 www.linkedin.com/in/sorayamwright  Twitter: @MsRoyaW Instagram: @msroyaw Facebook: www.facebook.com/soraya.wright Connect with Diedre Wright: Founder of Strategic Stories LLC  (415) 669-4910 hello@deidrewright.com www.linkedin.com/in/deidrewright  Twitter: @deidrewrite Instagram: @deidrewrite Facebook: https://www.facebook.com/deidrewrite/   This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

Twenty-twenty. Whew. This remarkable year has been one of the most challenging in memory. A lot of people are hurting and sometimes we just need to talk about it on a podcast. Hopefully soon we can find some closure on the current open-wound that is twenty-twenty. — This podcast is made by Moment Creative. Email […]

Black Lives Matter. — This podcast is made by Moment Creative. Email us at talkshop@madebymoment.com. Find us on LinkedIn. Connect with Luke here. Moment Creative is a design agency located in Denver, Colorado and Los Angeles, California. We create moments of consumer immersion by bringing brands and products to life. Founded in 2015 by marketing […]

These days answering a call from a number you don't recognize seems as outdated as driving without a seatbelt.  It would be just as reckless to not send it to voicemail: At worst, it's a scammer. At best, it's an unsolicited sales call.  But if it's the latter and you somehow forget what year it is and actually answer the call, the person on the other end better show you they know you.  If they don't, their marketing philosophy is another relic of a bygone era.  That's some of the marketing wisdom Jill Rowley shared when she came on the podcast.  Jill was Chief Growth Officer at Marketo at the time, but these days, Jill sits on the Board of Directors at Affinio and is an advisor to LoopVOC and Stage 2 Capital. Jill shared tons of meaty MarTech tips and some personal stories about her life, career and some pushy sellers who knew next to nothing about her.  ------------- Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

Steve Mayer is the NHL's chief content officer in charge of some of the league's biggest events, including the Winter Classic, the All-Star Game, and the Stanley Cup Final, as well as NHL Network's content and the league's engagement with fans. Steve joins the podcast to discuss how the league is responding to the COVID-19 pause and his role in finding creative ways to create content during the stoppage in play, working with players to engage with fans on social media to maintain interest, as well as how to market players like Auston Matthews and a generation of athletes who are showcasing more personality. Plus, Steve discusses the NHL thinking bigger when it comes to musical showcases at its events, and takes us behind-the-scenes working with Chance the Rapper for Saturday Night Live's classic 'Lazlo Holmes' skit. Support The Full 60 by subscribing to The Athletic! Get 40% off an annual subscription at theathletic.com/full60. Follow Craig on Twitter: @CraigCustance Learn more about your ad choices. Visit megaphone.fm/adchoices

Culture plays such a vital role in building and maintaining a strong team. Tune into this episode as Teresa Almaraz, Director of Engagement Marketing at Glassdoor, joins me for a conversation on the importance of building trust with your team and becoming a powerful leader. Listen as we share what it takes to coach people and how to be a valuable mentor, why delivering feedback is so important, and how to build a strong team culture in which everyone feels empowered and impactful.

Let’s be real: ain’t no entrepreneur getting 8 uninterrupted hours of work time. It’s just not realistic. And that’s not the life we chose! We could be sitting in a comfy office for 8 hours straight and there’s nothing wrong with that but that’s not how we roll. I want you to learn how to use your hours with no nonsense. It’s about dedicating and protecting your time, but it’s also about permission and understanding. You have to give yourself grace and take things as they come. If you’re ready to find that balance then take a front row seat to a coaching session I have with Social Curators. I talk ALLLLLL things managing time, avoiding sales burnout, getting real engagement and marketing. These moments are so dear to me because I get to hear from hustling business owners just like YOU! So join me by clicking play and let’s create a clear path to productivity, determination, and hutzpah! You can learn more about the Curators coached in this episode in the show notes at https://jasminestar.com/podcast/episode29And if you would like more monthly business coaching, the best way for you to do that is to join Social Curator, my monthly membership site for business owners. We have rockstar community full of hustlers and dreamers. Open enrollment closes on Jan 22 so don’t miss out on your opportunity! For more information visit www.socialcurator.com.

How does one turn crisis into a global company? Listen to Anne Zizzo, founder and CEO, share the unlikely origin story of Zizzo Group, her advice to young entrepreneurs, and her philosophy on the mindset of innovation.

Marketing in today's world is all about engaging with a potential buyer. Or at least it should be. But too often, a seller simply automates the process. There's no trust, no knowledge and no value to the buyer. How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers?  How did you feel? Probably the same way our latest guest, Jill Rowley, former Chief Growth Officer for Marketo feels about those emails. Jill came on our show to tell us about engagement -- a whole new marketing philosophy.

If you're ready to cultivate more listings but are struggling to find the right method, check out this week's episode of the Real State Podcast. Todd Sumney, HomeSmart International's Chief Industry Officer, walks listeners through a specific listing generation tool called HomeBot that can change the course of your business. HomeBot is an agent-branded tool that gives your past clients and current prospects up-to-date information, keeping you in front of your customers so that you can generate leads, win listings, and stay in touch with your clients. This episode is a must-listen! Learn more about HomeBot. Website: https://homebot.ai/ Facebook: https://www.facebook.com/homebotapp/   Find HomeSmart's podcast. iTunes: https://apple.co/2xjtOyF Spotify: https://spoti.fi/31YSElK Google Play: https://bit.ly/30Jw8fc YouTube: https://bit.ly/2XcbGGg   Follow HomeSmart. Instagram: https://bit.ly/320HY5N Facebook: https://bit.ly/2JgK5d9 LinkedIn: https://bit.ly/2XcdIlb Twitter: https://bit.ly/2BGAkCT   Interested in joining HomeSmart? Enroll here! https://JoinHomeSmart.com

#101: Real Estate Titans with Greg Fowler featuring special guest, Scott Stramecki. Follow us on Facebook: @RealEstateTitansLive Watch this episode on YouTube: Real Estate Titans Channel Greg Fowler on Instagram: @gregfowlerco   Episode Insights: “Let your light shine before men so that they see your good works and then glorify your father in heaven”   “ Life is 10% what happens to you, 90% how you react”   “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.” Theodore Roosevelt   Books: The Ultimate Small Business Guide: A Resource for Startups and Growing Businesses https://www.amazon.com/Ultimate-Small-Business-Guide-Businesses/dp/0738209139   How we use Engagement Marketing, Technology and Lead Gen to Sell 100+ Homes A Year, Every Year by Krista Mashore https://www.amazon.com/Sell-100-Homes-Year-Engagement-ebook/dp/B07B88SLNK   Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not by Robert T. Kiyosaki https://www.amazon.com/Rich-Dad-Poor-Teach-Middle-ebook/dp/B0175P82RA   Willpower: Rediscovering the Greatest Human Strength by Roy F. Baumeister and John Tierney https://www.amazon.com/Willpower-Rediscovering-Greatest-Human-Strength/dp/0143122231   Dream, Struggle, Victory: How to Think Like an Olympian to Realize Your Dreams by Gabriela Gonzalez and Ruben Gonzalez https://www.amazon.com/Dream-Struggle-Victory-Olympian-Realize/dp/0975554751   Life Wide Open by Dr. David Jeremiah https://www.amazon.com/Life-Wide-Open-David-Jeremiah/dp/1591452864   If You Want to Walk on Water, You've Got to Get Out of the Boat by John Ortberg https://www.amazon.com/Want-Walk-Water-Youve-Boat/dp/0310340462   Crazy Love by Francis Chan https://www.amazon.com/Crazy-Love-Overwhelmed-Relentless-God/dp/1434705943   The Bible   The True Measure of a Man by Richard E. Simmons III https://www.amazon.com/True-Measure-Man-Deluxe-Paperback/dp/1581694709

Coraz więcej mówi się o pojęciu Emotional Marketing... czyli rozwinięciu pojęcia, które od lat przypisywane było kategorii Engagement Marketing. Gośćmi 12 odcinka #HerraOnAIR będą Dominik Górka, prezes zarządu Grupa Manta oraz Mariusz Nowak zarządzający agencją Ministry Of Creativity. Jednocześnie Mariusz i Dominik są członkami zarządu Klub Agencji Eventowych SAR.O czym rozmawiamy? O eventach. O tym co czeka branżę spotkań w najbliższych latach. O relacjach pomiędzy wszystkimi uczestnikami i firmami realizującymi event.W końcu po latach zachłyśnięcia się on-linem coraz częściej marketerzy dostrzegają wartość rzeczywistego kontaktu z Klientem czy konsumentem.Rozmawiamy też o bardzo ważnym dokumencie jakim jest Białą Księga Komunikacji Marketingowej - czyli liście dobrych praktyk wypracowanych przez SAR Stowarzyszenie Komunikacji Marketingowej.W tym odcinku usłyszysz między innymi o tym:- kim zajmują się na co dzień Dominik i Mariusz- czym jest Klub Agencji Eventowych- czemu dzisiaj służą eventy i jakiego typu eventów jest więcej- jak duży jest rynek agencji eventowych- jaka jest dzisiaj rola agencji eventowych- w jakich sytuacjach firmy sięgają po pomoc agencji eventowych- jak zmienia się postrzeganie agencji eventowych- czy robienie eventu z agencją jest sposobem na oszczędzanie- czym jest SAR- charakterystyka idealnego Klienta z perspektywy agencji- dlaczego warto organizować eventy we współpracy z agencjami- eventy interaktywne- czym jest Biała Księga Komunikacji i czy agencje chętnie pracują w myśl jej zasad- czy istnieje hejt w branży eventowej- czy agencje są gotowe współpracować ze sobąPrzydatne linki:www.ministryofcreativity.plwww.grupamanta.plwww.sar.org.plwww.kae.com.pl

Lucy Coggan – Head of Engagement Marketing with BUPA and Dr Gwyneth Howell Associate Professor and Distinguished Teaching Fellow at Western Sydney University sit down with The IMPACT Agency’s, Victoria O’Neill.From navigating last year’s ball tampering scandal as a corporate sponsor to exploring the world of corporate rumour, Lucy and Gwyneth share their personal insights, experiences and learnings from the frontline of issues and crisis work.*The comments and views expressed in this podcast belong solely to each commentator, and not necessarily to their employer, or any other group or individual.

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and keep them. Learn the difference in this quick, espresso-sized episode.   Show Notes a16z podcast episode on extended retention/engagement discussion: https://a16z.com/2018/08/09/growth-engagement-retention/ Episode in blog format: https://jakubkubicka.com/retention-engagement-marketing/

Todd Lewis is the Engagement Marketing Strategist for Lexus at their Corporate Headquarters in Plano, Texas. He works on customer-facing events where guests get to explore and enjoy the Lexus brand. Some of their events include the Lexus Performance Driving School at the Laguna Seca racetrack, ride and drive programs, the Lexus Golf – U.S. Open, Lexus Cycling, the AMGEN Tour in California, the Pebble Beach Concours, SEMA, and many others. Todd has been in the Motorsports and Automotive space since 1994 where he worked with Marlboro Team Penske. He has also worked with Toyota on Indycar, MA Supercross and a multitude of other automotive shows and events.

If you’re ready to take action toward your goals, I want to invite you to join my program Kick Procrastination. You’re gonna go from procrastinating on your goals to taking massive action towards them. Just head over to kickprocrastination.com to get started. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Nella Lomotan is a marketing professional, a hiking enthusiast and a freelance photographer. Nella discovered her passion for photography as a way to document her experiences and share her love for the outdoors. She also uses her Instagram and photo site as space to promote sustainable tourism eventually leading to a project with Masungi Georeserve and National Geographic.  Nella Lomotan is also involved in Engagement Marketing for The Coffee Bean & Tea Leaf. Nella shares how she was able to follow her curiosity for her passions that led her to living her best life and also living her life purpose. Check out thetaoofselfconfidence.com for show notes of Nella's episode, Nella's website, resources, gifts and so much more.

Deidre Wright is Director of Engagement & Marketing of the Diversity & Inclusion Institute for Business Insurance.  She holds a Bachelors degree in Sociology and Anthropology from Spelman College, Has served on the RIMS Advisory Board - Rising Risk Professionals, and has served as Vice Chair of the Emerging Leaders Council of the National African American Insurance Association.  She also held the position of Global Risk Management Insurance Specialist - Casualty Advisor for Marsh. Deidre joins us on the podcast to discuss multicultural diversity in the United States and the important role that Diversity and Inclusion play in the future of the insurance industry. “You can’t do the same o’ same o’, If you do that you are not going to sustain market share and you are not gonna grow … you have to be diverse in order to drive innovation get more ideas as well as think about the future and what your company wants to stand for.” – Deidre Wright  Today on Spot On Insurance: How her study of Anthropology, sociology and analysis training has helped in her insurance career Her transition from public health to marketing to insurance She discusses the Business Insurance August 2018, published survey on Diversity and Inclusion The CEO’s Role: 52% of respondents believe CEOs are responsible for D&I success  Top three challenges to D&I:  Finding Diverse talents with skill set, more consistent and visible leadership on the issue, and lack of understanding of the business case for D&I. Where to get diversity training.  Deidre shares a list of groups that are available to help companies move forward with Diversity and Inclusion. What are the significant benefits to having a diverse culture How diversity can help you with problem solving Unconscious bias and understanding the role each individual plays The importance of mentoring others, and not just those that look like you or are the same gender.   The importance of finding an individual or group of mentors Discussion of Business Insurance launching a podcast this year highlighting Diversity and Inclusion Key Takeaways: One of the keys to successful Diversity and Inclusion in the workplace is that CEOs need to make D&I part of the compensation and performance evaluation Be authentic about yourself and lead with who you are.   Learn your personal brand and amplify it. Joining diverse organizations like NAAIA will give you more opportunities that people aren’t aware of. Connect with Deidre Wright: Deidre Wright: LinkedIn Twitter: Deidre Wright, ARME @DeidreWrite This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on iTunes and share your favorite episodes with friends and colleagues!

K@W celebrates the contributions of Wharton alumni on our annual Wharton Business Radio "Reunion Radio" special. Meet Ziad Baba (WG'13), Senior Director of Engagement Marketing at Credit Karma, who says 45% of Americans will be thrown into debt if they have a catastrophic accident. Credit Karma helps their users build their portfolio and save money by providing free credit scores. They also monitor credit usage to counter ID theft and are getting into the free – simple – tax preparation business. Then, meet Luis Felipe Gonzalez Palacio (WG'17), Associate Finance Manager of PepsiCo. Felipe was born and raised in rural Colombia, and moved on to study theoretical physics, engineering and finance. Hear about how he leads recruiting efforts for people of color and LGBT. See acast.com/privacy for privacy and opt-out information.

Should Marketing lead customer centricity or should it come from leadership?On today’s show, I’m talking to Wendy Wiesman, Sr Director, of Brand and Engagement Marketing for Blue Cross Blue Shield of Minnesota. We discuss tips on how to best work with your internal Marketing department and how to build internal empathy for your customer.I've been excited to have Wendy on the show since it's inception so I hope you enjoy the conversation as much as I did.

Hoy en La Academia de Marketing Online y Negocios en Internet tenemos el placer de hablar con Luis Maram sobre marketing de contenidos. Luis es diseñador, MBA, conferenciante, un gran orador y - sobre todo - un gran experto en marketing digital especializado en las áreas de Inbound Content Marketing, Marketing de Atracción, Engagement Marketing y un concepto que se está poniendo muy de moda conocido como Inspiring Marketing. En el programa de hoy Luis Maram nos explicará qué tienen en común todos estos conceptos, cuáles son sus principales ventajas e inconvenientes, y cuáles son las acciones más eficaces de marketing de contenidos que podemos poner en marcha hoy mismo. Después de escuchar el programa visita http://www.OscarFeito.com para aprender más trucos, técnicas y consejos de marketing online. Música (Illuminations: Reflections of Earth) cortesía de Walt Disney Records.

Talking about The Comeback of SMS and Engagement Marketing  as Caroline Dreier, who handles ‎SMS Messaging Marketing and Sales at Mitto AG speaks with Peggy Anne Salz and Shahab Zargari about the Value ad that SMS messaging has that can really enhance all mobile platforms

Whether you harness text messaging to kick off a ‘conversation’ with consumers, or use it to engage with app users, messaging uniquely has the power to reach — and activate—people everywhere on the planet. Caroline Dreier, CMO of NimbusFive GmbH, a European company enabling global businesses and brands to securely send, receive and track globally. The post Why SMS Powers Amazing Engagement Marketing appeared first on Mobile Presence.

Danny Iny is the CEO of fire pole marketing, the author of "Engagement from Scratch" and "Naked Marketing". He also runs the podcast "Connect, Engage, Inspire". In this interview Danny shares how to build an online audience and how to keep them engaged...

Wow! We welcomed Evan Dunn, Social Media Specialist with Marketeering Group, and he shared so much truth about social media “marketing.” We discussed lean/no budget marketing, Twitter following tactics, human behavior (when it comes to online interaction), and engagement marketing. Also, here are the tools/services Evan mentioned: B2B Twitter tool: Socedo App (@socedoapp, founder: @aseemb) Twitter market […]

Audio File:  Download MP3Transcript: An Interview with Anu Shukla Founder & CEO, Offerpal Media, Inc Date: February 7, 2009 Interview with Anu Shukla Lucy Sanders: Hi. This is Lucy Sanders, the CEO for the National Center for Women & Information Technology or NCWIT. This is part of a series of interviews we're doing with outstanding women entrepreneurs who have started IT companies. They have just so much wealth of experience and passion around entrepreneurship to share with us. With me is w3w3.com's own Larry Nelson. Larry Nelson: Oh yeah, well she's making fun of me right now. Lucy: Yeah, I know, I know. Larry: Yeah. We love what we do because working with the organization and the contacts you have is fabulous. Lucy: Well, we're very excited to work with w3w3 and today, we're really excited to be interviewing Anu Shukla who's the founder and CEO of Offerpal Media. Now, this is really a great, great Website. People need to go check this out. Anu, though, is a Serial Entrepreneur. This is just her latest endeavor but it's really interesting because it uses an innovative Engagement Marketing model. Users win points for filling out surveys and doing other things and at the same time, it matches it up to advertisers. So, it's a win win-win for everybody and really works towards monetizing the web even more through advertising. So, Anu, tell us a little bit about Offerpal Media and what Engagement Marketing models are? Anu Shukla: Yes, thank you so much, thank you. First of all, thank you so much for having me on the show and I am also very excited about Offerpal Media. And as you mentioned, I'm a Serial Entrepreneur but I have to say this is probably the most exciting venture I have been involved with. Offerpal Media, as you mentioned, is a Virtual Currency Modernization Service. So, what this means is and I'll just put it in plain English for everybody, is if you use FaceBook or MySpace or if you play games, any kind of online casual games or role-playing games or MMORPGs as they're known, you play for free, basically. At a certain point, you want to advance your level in the game or you want to move faster or you want to procure weapons or you want to unlock custom features for your Avatar or you want to send virtual gifts to people. That will require you to conduct a microtransaction with that particular game or Website and you can either, take out your credit card and pay for things or you can use a service like Offerpal. Offerpal really matches the consumers up with the right advertisers. If you take one of their advertising offers which are generally, let's put it in the category of good deals, then, you would not only get a good deal from the advertiser but you also get the virtual currency points. You can send a premium gift or card, virtual gift or card as well. What happens then is that it's win-win, win situation for everybody. You have the consumer, they got points on their favorite game so they can advance and engage further with the game. The advertiser got a qualified customer or lead and the publisher got some revenue so they can continue to enhance and make the game even more engaging for their consumers. Offerpal facilitates that service through our platform and we take a portion of the revenue for doing that. Sorry for the long-winded answer but at the end of it, it's all about benefits and I just wanted to end up with all the benefits that we provide. Lucy: Well, I thought, I thought it was really interesting. Larry: Yeah. Lucy: Some of the users around dating and poker and my son's a poker player so maybe he's used it. Anu: Yeah, most of the free to play poker games will give you a certain number of chips everyday but once you sit down at the table to play with five of your friends, all virtually. Let's say that you lose all your chips, you don't want to wait until the next day to play with them and so you are going to have to buy chips for a small amount of money or you can take one of these advertising offers and both of those scenarios are facilitated by Offerpal. In fact, all kinds of poker franchises use Offerpal and you'll see us showing up at the button in various games and Websites as earn bucks or earn poker chips or earn currency button. And, when you click on it where we come up with all the list of advertising offers and payment options. Lucy: Very cool. You know, Anu is a visionary and, in case you couldn't tell? Larry: Yeah. Lucy: In the area of Online Personalization and Marketing Automation and she, one of her former companies was Rubreck which was acquired by Broadbase so when we talk about her being a Serial Entrepreneur, it, quite a big deal. Larry: A big deal. Lucy: A big, big deal. So, Anu, you have a real track record with technology and so how did you first get into technology and obviously Engagement Marketing model is a petty cool technology. Do you see any other technologies today that you think are especially innovative? Anu: Sure, it was a bit, that was a series of questions so first of all how did I get into technology? I guess it was luck of the draw because I graduated with my MBA from Ohio and I happened to know somebody, which is lesson number, always remember to network. Just through my network, I knew somebody who had a small company here in California, in Silicon Valley and that was my first job out of, fresh MBA grad within a technology company and a start up. So, I've stuck with both of them ever since because it was personally, intellectually, and financially very, very rewarding. And it's something I really liked so that's how I ended up in technology. I really have an MBA. I have an undergraduate degree in history so it wasn't that I had none, done a lot of programming courses or even I was a competent hardware engineer or anything. But, I ended up in marketing job, this high-technology company starting with semi-conductors and moving on to databases and development tools for programmers, pretty technical in a B to B environment. So I worked for about six companies, all start ups, all of which were either acquired in a financially good, on good terms or they went public. So, after having done it about six times, I said, maybe I should do a start up myself rather than always working for other people's start ups. Because it was so rewarding, I think I've seen the process enough times, I'm comfortable. The area that I selected was Marketing Automation for a business to business environment because, guess what? I had been doing that for about 15 years. I had been a marketing executive in a business-to-business marketing environment for high technology companies. So I created some software for my peers, which is other marketing executives in the business to business environment that were selling technical products. That's how I started Rubreck which was a Marketing Automation software company that really pioneered the category of marketing automation. I had dealt with the problems of running a budget and using the Internet to communicate with my customers, all the nuances that come in to B-to-B marketing environment. And I've put that into software and made it into a company called Rubreck which was acquired about 19 months later by a publicly-traded company so it was a good financial exit for my investors and myself. That's how I set up a track record as an entrepreneur and was able to then get funding for my subsequent ventures including Offerpal. With Offerpal, what is so exciting about Offerpal and here's where we get to the technology opportunities that are emerging and remain. It was really that Offerpal was riding, the idea, the concept of Offerpal Media was really riding a few different and interesting waves. One of the big trends right now is social networking. A lot of people are spending time on FaceBook and on MySpace and on other social or community networking sites. Offerpal allows applications that work on social networks or social networks themselves to actually make money from all the visitors that they get. This we called Net Monetization and so that's an interesting and important problem. Everybody's spending time on social networks, how do you make money so that it's viable? We are an extremely important and viable option for making money on social networks, we're publishers. The second thing is the rise of the freemium model and so the freemium model is really, I don't know if you read the latest book called "Free." I think it's by the same author, I'm forgetting his name, went blank but it's all about how everything is free, but it's not really. Really, the model is all about getting a lot of consumers to engage with your product or service and that leads to up-selling and cross-selling. That's where you really make your money. The freemium model is really emerging in gaming, in online gaming so people are engaging, they will play, this has really expanded the universe of people who will play online games because they can actually engaged and try it for free. Offerpal is the center of monetization for the freemium model in online gaming and so that's an important trend that we're riding. And the third is the rise of virtual currency. Virtual currency is much more advanced in its usage and its popularity in Asian countries like Cyworld in Korea, which is a social network, all that income from virtual currency. Also in China with companies like Tencent and Xiao Nei which are all social networks that created billions of dollars of revenue from virtual currency. The virtual currency model is really being applied in European-based properties now and again, with it, the center of monetizing, virtual currency as well. Being that we're riding these three important waves, it's no surprise that we've seen some measure of success. And it also opens up lots of avenues for technology innovation in all these three areas. Larry: Mm-hmm, wow. I guess. Lucy: Pretty interesting virtual world. Larry: Is that ever but you and I are here right now. Lucy: Well, maybe. Larry: Yeah, maybe. Larry: I think it's pretty obvious why you became an entrepreneur but what is it about being an entrepreneur that makes you tick? Anu: Well, I think that entrepreneurs, I really feel that I'm on a mission every time I start a company. It's a really, a big problem that I'm trying to solve and I really love the people that I work with. Because of the nature of start-ups, the risks involved, the intensity and the tenacity that you have to have to be part of a start-up, you actually meet and work with like-minded people. So, essentially I like working with the people that work in my company but also with the industry at large, the kinds of people you meet are a reflection of what is important to you. I think, that's what really drives you, the process of creating something from nothing, the whole unknown that you are about to conquer and that along the way you're working with people that are like you that share the similar drive and passion and intensity. I think that's what makes an entrepreneur tick and once you officially hang out your board and say, "I'm in business, I'm a start-up. " Then it really becomes all about your responsibility to your, the things that you have to prove and the things that you have to do and the responsibility you take to the employees who leave their jobs and come and join you in your quest, you want them to be part of that success. Your investors, who believe in your idea and based on a business plan, plunk down millions of dollars. Then it's about proving to them or coming through for them. I think it's a combination of feeling a sense of pride and responsibility and also the creative process. Lucy: They're great answers. Being an entrepreneur is certainly all those things. You do have to have a good bit of intensity. For sure, to be an entrepreneur so, tell us about mentoring. You mentioned when we first started chatting with you that networking was important. We've heard over and over again that mentoring is important to an entrepreneur so tell us your take on mentoring. Anu: I think mentoring is very important and I'm coming from the perspective of somebody who hasn't really benefited from a lot of mentoring, official or structured mentoring. I think the reason I didn't benefit from it was because I wasn't very open to it and I've now realized that I could have benefited more, really been better in many ways had I actually been open to mentoring from other people. This is different, it's a different take that you will hear because a lot of people would say, I didn't find mentors or my mentors didn't have time for me. I didn't go looking for mentors and the ones that I did run into, I wasn't very open to their advice because I just felt that I knew it all. That's not actually correct so in hindsight, if there's one thing I've learned is that mentoring is really important. You have to actually find the right mentors that you can benefit from, and then you have to be open to listening to their advice and actually making behavior or strategy modification based on what you're learning. You always have to make up your own mind but if you're open, then you would listen to inputs from others and I'm getting a lot better with that now. Lucy: That's so interesting that you say that. I personally equate to that myself. It took me a while to get used to, in taking advice and not just taking advice but asking for it and then welcoming it. Anu: A lot of people, it is easier to approach mentors with a completely different expectation. I will have people approach me saying, "I really want you to mentor me," or "are you available to have lunch with me," or whatever. At the end of the day they're immediately looking for, can you help me find a job or can you give a career advice? It's very narrow, the scope. It's more about networking for referrals rather than mentorship. If you're really seeking a mentor, you should be prepared that they're not there to find you a job, they're not there to write you checks for your most recent venture although that maybe coming up sometimes. They're not just there to refer to other people so you can advance your business. They are there to understand what are your weakness and what are your challenges and give you specific advice on how to improve yourself and also as a sounding board for issues that you're facing. I think if you approach mentorship that way, your mentor will feel better and you will get a lot more than if you just get one referral to a business partner or a venture capitalist. Lucy: That's an excellent distinction between mentoring and networking and I'm sitting here thinking, if you were talking to a young person besides that particular piece of wonderful advice. What else would you tell them about entrepreneurship because I do think people make so many mistakes about mentoring and networking and all of those things, what other pearls do you have? Anu: Sure. I've come across two types of entrepreneurs. One is, the entrepreneurs who come across a business idea that they try out against all odds and they see certain signs of success. They just are so enamored and passionate about it, they can't wait to do it and they just jump headlong into doing it. Usually, they're right, actually, and they end up as young prodigies with huge business enterprises. That is one type of entrepreneur and what's really important in this is to have somebody who's smart enough to see an opportunity but also with blinding passion and drive to pursue it. Also, I keep in mind that not everybody will end up with a huge, an instinct that was completely correct, a great execution so they end up with a huge success at a very young age like the Google guys, right? Or the Yahoo guys, these were young people, students that found something and they said "oh this instinctively make so much sense. I love it" and then they went out and executed nearly perfectly for huge, huge gain-changing things. I'm just giving this as an example of a profile of an entrepreneur and how people come about it. So, it's important for young people listening in to see, am I that person? Am I a young person who has just come across this wonderful idea and I believe in it so strongly, I really want to pursue it and it's really, really important. The end result of this is really important. If you talk to the Google guys or entrepreneurs like the people who founded Google, yeah, they'll tell you that it was so compelling to create a better technology so people could find things more easily on the World Wide Web. It was such a huge idea that they had to pursue it and I was part of their academic curriculum but they saw the commercial viability and the benefit that could come about from it. If there are young people listening in that they have that, they should pursue it, they should, absolutely should pursue it. I don't think that good entrepreneurs are made when they just come out with, "I'll do anything, I just want to make money." I don't know, I think you have to be committed, really be passionate about the subject matter that you're pursuing or the idea you're pursuing. If it's a good idea and if you're really passionate about it, the money will come. That should not be your primary motive. Larry: Mm-hmm, very good. After getting your MBA, you went one company after another that all were successful. You've had successful companies but in this process, what is the toughest thing that you've had to do in your career? Lucy: The toughest thing that you do in your career, is to make two kinds of moves at the same time. The two kinds of moves are, you are moving away from your subject matter that you know and you're also moving away from the functional model that you know. And you're trying to get into another company or start an enterprise in a completely different area at the same time; you're not going to be the functions. Let's say, you want to move from marketing to sales and you want to move from semi-conductors into software or into, make a bigger, you want to move from retail sales into technology sales. My advice is, that's a tough thing to do and I've done it a couple of times and I was able to make it work but it was certainly difficult to do. I would say, if you try to make one move at a time, it's probably easier. If you move from retail to technology, you may want to stick in sales rather than try to change your function from marketing to engineering at the same time. Lucy: It is hard to do that, two things at one? Anu: Yeah but in all fairness, I want to go back to the question? Lucy: Sure. Anu: That's a tough thing to do and I had to do it a couple of times. The toughest thing that I had to do was, in one of the start-ups that I did, realize= a year into it that it was never going to be a big idea. Lucy: Yeah. Anu: So I needed to change it and I needed to change it radically. I needed to change it now in half the venture money that I had to do this, the enterprise in the first place because I had spent half of it on, essentially a wrong idea, for the wrong time. And so, I had to take my little company down from 30 people to five people, going to a room and reinvent it and reinvent it on the time calendar, on a clock. That's the toughest thing because innovation doesn't come on a timer. And in having to abandon what you are so passionate about and move into another. That is the toughest thing I've ever done. Lucy: We've heard that a number of times, that they're very consistent, downsizing, laying people off, leaving an idea behind that you felt passionate about. Anu: Yeah, really, it's hard to downsize of it but really, the worst part is abandoning the idea that you, you went out you had an idea. You were so passionate about it. You were able to sell people to put money into it and you have to sell people into joining your company and you have to sell the initial customers into buying it. Then, you have to turn around and say, it was not the right idea and we're going to abandon all of it and start over. That's really hard. Lucy: We like to ask people as part of this interview series, words that describe your personal characteristics that you believed gave you advantage as an entrepreneur. We hear things. I won't bias your answer. Larry: Yeah. Lucy: What characteristics do you think really you have that make you a successful entrepreneur? Anu: I think a high tolerance for risk is one. Lucy: Mm-hmm. Anu: The second is a good vision about where the market is now and where it's going so to be able to really apply the creative process towards the right things, moving in your idea. You have to have some vision about where you are now and where you could be and how markets would emerge. Being able to spot those trends, I think, early enough and being able to do something about it. I think those are things that help me create the right ideas or change it or polish it into the right ideas so being open to the idea that, that idea was good. It probably needs some polishing and then adaptability. Being able to adapt to change because change, ups and downs, do happen and they happen very, very frequently. Being able to adapt to that, I think, has also made me, this part of my entrepreneurial achievement or satisfaction with the process because I'm prepared to accept those changes. Larry: Wow, that's wonderful. It's easy to tell that you're a very busy executive. How do you bring about balance in your personal and your professional lives? Anu: Yes, that is something I don't think anybody has the perfect answer to and I suffered a lot especially after I had my children between the whole, horrible feeling of guilt. Why was I working and not spending more time with my children because certainly I didn't need to work. I could have spent all my time, 100 percent, 24 hours a day with my kids. So, why wasn't I doing that? And the reason is I just think I'm a better person when I don't. The reason is I think, I'm a better person when I'm engaged in entrepreneurial activity which I love and enjoy and have passions about, at the same time, I allow enough time and energy to raise my children and be with them. I determined for myself that I was not going to be able to do just one or the other, I had to do them both. So then it gets to the question of how do you balance the two? I think that with me, especially with this additional demands on my time, with the family situation, what I learned to do was to really hire and it became a necessity, it's something I wanted to do all along, but now, it just became completely, completely something that I couldn't live without which is to hire a great team and not micromanage them. I did focus a lot on surrounding myself with bright people and letting them, enabling them and empowering them to make independent decisions and not getting in their way, not micromanaging it so that's one thing. The second thing is, actually, it's more mental than anything else which is realizing that there are going to be times where you're going to be the best mother in the world and there are going to be times where you're going to be the best chief executive in the world. And those two don't necessarily happen on the same day. Lucy: That's amen, great. Anu: When you realize that, you said, OK there are some Parent-Teacher meetings and things I will just not miss, that's it, I'm going to be there. I don't care what great business opportunity I'm going to lose by doing that. I'm sorry, that's what I had to do. And there are times where my kids are just going to have to know that Mom is in New York for a conference and she'll be gone for two days so, I'm sorry, I won't be there. Those are the, you just have these tough choices and just live by them. Lucy: I'd say that was pretty close to perfect answer. It's wonderful. You did really achieve a lot in your career and you have, I'm sure, a bright future. Give us just a few words about what you see as next for you? Anu: I just think that, I realized a while ago because as you know, I've been fortunate enough to work with some great teams so that we will all have some measure of success. And so, I think that when do you feel you've had enough is a personal choice for everybody. This is my third start-up and I still don't feel I've had enough and so I just let my internal center guide me as to when is the time to call it quits to change and right now, that isn't the time. And I'm not trying to put this on a time calendar or a schedule as well. Right now, I just love what I'm doing so I look at what's next for me and I think what's next for me right now is to make Offerpal Media, to focus 100% on Offerpal and make it as big a success as possible. That's where my vision ends right now for that piece of it and of course, it does not end ever with my kids. It's all about, how can I do more things with them and how can I engage with them more, how can we do more things together, what's good for them and so on and so forth and how much I like to be with them and that never ends. I'm focused on that and then, when I do think beyond, after Offerpal reaches some kind of a successful conclusion for me personally, what do I do next? And I can't really think of what, if I'll do another start-up or not. I'm just not there yet. I do think that it would be fun to have, to do something completely different such as go to Washington, D.C. and serve in some capacity over there or my favorite of all times is to be a talk show host. Lucy: I love it. You can help us with these interviews. That would be awesome. Anu: I was thinking more television. Lucy: OK, all right. We may have to move it. Larry's been doing television lately and so there you go. Anu: Yeah. I see, that's, I've always thought that would be a lot of fun. I watch people like Charlie Rose and I think he has the best job in the world. He gets to engage with all these people and really get into the heart of things so that's what I think about it. Maybe some career in that talk show, host-type environment. Larry: We'll follow you. Lucy: We will. We'll be right there. We really do appreciate your time. These have just been very insightful answers and really appreciate it. I want to remind listeners where they can find the interviews. Larry: In w3w3.com. Lucy: W3w3.com. Larry: It's one place. Lucy: And also at the NCWIT Website, www.ncwit.org. So thank you very much. We really appreciated it. Anu: Thank you so much. Bye, bye. Lucy: Bye. Larry: Bye, bye. Series: Entrepreneurial HeroesInterviewee: Anu ShuklaInterview Summary: Anu Shukla and her co-founder Mitch Liu brainstormed the idea for Offerpal in response to a good cause: helping friends donate to a favorite cause by participating in offers. They built an application to connect clicks with causes, made it vailable to a variety of other applications, and watched as the idea took off. Release Date: February 7, 2009Interview Subject: Anu ShuklaInterviewer(s): Lucy Sanders, Larry NelsonDuration: 29:21