The Business of Style

Let's face it, you became a personal stylist to style people and not run a business, but if you're spending most of your time on the business side of things right now, then it could be leading to you hating being a stylist.If you've lost or feel yourself losing your passion for styling, then check out today's episode, where I'm sharing some simple strategies that can help you to reignite your passion and make even the most mundane business tasks more tolerable.And, don't forget to check out The Style Academy International® for more training and resources to take you from side hustle to 6-figure stylist.

Whether you're just starting out with your personal styling career or you've been in the business for a while, your website is one of your most important tools for attracting and converting clients. But if it's not working the way you want itto and converting browsers into buyers, it could be that there are a few common mistakes that need fixing. On today's episode of The Business of Style podcast, I'm breaking down the 5 common mistakes I see personal stylists and image consultants make on their website, and of course, letting you know how to fix them so that you can start booking clients for your styling business.And of course, don't forget that The Style Academy International® has training and resources that can help you grow from side hustle to 6-figure stylist, so visit the website now!

AI is being used by businesses, both large and small, because it has the ability to make tasks easier, more effective, and save time. And it's time personal stylists, style coaches, and image consultants started using it too!Now, you might be wondering how AI can help personal stylists and image consultants like me and you. Well, on this episode of The Business of Style podcast, I'm going to break it down into five simple ways that AI can actually make your life easier and help you build your personal styling business faster.So, listen now and start putting AI to good use and start growing a successful personal styling business.And of course, don't forget that The Style Academy International has training and resources that can help you grow from side hustle to 6-figure stylist, so visit the website now.

Understanding your ideal clients is the key to growing a successful personal styling business, and one of the most important things you need to know is their pain points.But what is a pain point? Why is it so important? And, how can you find the pain points of your ideal client?I'm answering all these questions and more on today's episode of The Business of Style podcast.Don't forget to visit The Style Academy International® For more training and resources to help you start a successful career as a personal stylist or image professional.

If you want to be successful in business, then you're going to have to make mistakes. I know it sounds crazy, but it's true! All successful business owners have made many, many mistakes, but they key to their success is the lesson they learn from their mistakes.On today's episode of The Business of Style podcast, I'm sharing some mistakes I made as a brand new stylist and the lessons I learned that helped me to grow my styling business to a 6-figure success.And don't forget to head over to The Style Academy International for more training and resources to help you start your career as a personal stylist and grow a successful styling business.

Taking a break from social media can be important for our mental well-being and it doesn't have to negatively impact your business.On today's episode, I'm sharing 5 strategies that will allow you to protect your peace and take a break while continuing to reap the benefits of social media marketing.Don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist and grow your business.

Many personal stylists worry that their prices are too high and that's why they're not attracting new clients, but the truth is that going low with your prices is going to lose you clients and maybe even your business.In this episode of The Business of Style podcast, I'm sharing the truth about why low prices are losing you clients and a more effective approach to ensuring you find the right price to help you find new clients.Don't forget to visitThe Style Academy International® for more training and resources to help you become a successful personal stylist.

You'd think that naming a personal styling business would be one of the easiest tasks when starting your business, but it's actually something new stylists find a challenge. In today's episode, I'm discussing why finding a name for your personal styling business can feel so hard, and sharing some steps you can take to find the perfect name quickly and easily. Don't forget, once you've listened to this episode, to visit www.styleacademyintl.com for more training and resources to help you grow a successful 6-figure personal styling business.

Even if you don't use Tiktok for your personal styling business, the potential ban in the US can teach us some very valuable lessons about how we market our businesses. In today's episode, I'm sharing these lessons to help you find the right marketing strategies that will help your business continue to grow even if social media apps get banned or have problems. And don't forget, if you're looking for more training and resources to help you take your personal styling business from side hustle to six figures, then visit www.styleacademyintl.com

Happy New Year Everyone! Who's ready to make their personal styling business a success in 2025? In the first episode of the new year, I'm sharing the 7 keys to styling success for 2025. Tune in to find out the best ways to grow your personal styling business and learn some important strategies for success. And don't forget to visit www.styleacademyintl.com for more training and resources to help you advance your skills and create a successful personal styling business.

If reputation management isn't part of your business strategy, it should be! Your reputation as a stylist or image consultant is one of the most important things when it comes to finding new clients for your business, so it's important to make sure that what is being said about you is a true representation of you. In this episode, I'm sharing some steps that can help you manage and protect your reputation as a personal stylist and create a digital brand that aligns with who you are and your expertise. Don't forget to visit www.styleacademyintl.com for more training and resources to help you start a successful career as a stylist and grow your business.

Could a membership program help generate regular income for your personal styling business and help remove some of the financial uncertainty that goes along with owning a service-based business? In this episode, I'm delving into the details of membership programs, what they are, how to start one, and the pros and cons to help you figure out if it's the right thing for your personal styling business. Don't forget! If you want more training and resources to help you start a successful personal tyling business, visit The Style Academy International

The holiday season offers some amazing opportunities for personal stylists to grow their businesses and find new clients, so it's time to start making plans. In this episode, I share some key holiday strategies for you to implement along with some helpful advice on how to keep your business growing and still have time to celebrate. As mentioned in this episode, check out episode 69 for more helpful strategies to help you take time off for the holidays and still keep your business running. And, don't forget to check out The Style Academy International for more training and resources to help you become a successful stylist and grow your business.

Being a personal stylist and growing a successful business means wearing many hats and having a varied to-do list. But when you're switching roles from social media manager to bookkeeper, there are some important things that you'll want to make sure are always on your to-list to help you grow your personal styling business. Find out what they are on today's episode! And if you're looking for additional training and resources to help you become a personal stylist and build a successful personal styling business then visit www.styleacademyintl.com

Seasonal color analysis has seen a resurgence in popularity thanks to the power of social media. If you don't already offer color analysis services as part of your personal styling business then it might be the time to start. On this episode, I'm talking all things color analysis and taking a look at whether this could be a beneficial service to help grow your business. Don't forget to check out our new and exclusive color analysis training at www.styleacademyintl.com/color-analysis-training and get ready to gain the confidence and skills you need to offer accurate color analysis consultations to your personal styling clients.

If you've been thinking about adding virtual services to your styling business but not sure if it's right for you, then this episode is for you! I'm sharing the pros and cons of virtual styling services and giving you insight as to what is involved so you can decide if it's the right thing for your personal styling business. if you're interested in finding out more about our virtual styling certificate program to help you get your services online quickly and easily, then visit ⁠www.styleacademyintl.com/certified-personal-stylist⁠

One of the things that can hold you back from building a successful personal styling business is overthinking! In this episode, I'm going to share with you a simple yet effective strategy for your business that will help you overcome the overwhelm caused by overthinking and get you on the path to success. If you would like a copy of the simplified business plan template that I mention in this episode, shoot me an email at louisa@styleacademyintl.com And of course, don't forget to visit The Style Academy International for more training and resources to help you grow a successful personal styling business.

There's a simple mistake that you could be making with your content that could be costing you clients! Tune in to the latest episode of The Business of Style podcast to find out why representation is so important in your marketing strategy and the steps you can take to make potential clients feel seen so they don't take their business elsewhere. And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow your business.

The thing about being a business owner is that we often forget how important it is to take time away from our businesses. We get anxious about keeping the money coming in and worry that we may lose potential clients if we're not available to them 24/7. But the truth is, taking time off is critical to our success as business owners and there's no reason why you can't vacation and still grow your personal styling business. In this episode of The Business of Style podcast, I'm going to give you some simple tools you can use that will keep your personal styling business running and attract new clients while you're sipping margaritas by the pool. Don't forget! You can find more exclusive training and resources for personal stylists at www.styleacademyintl.com

There's a simple reason why people don't follow your call to action and it has nothing to do with how great your content is! On this episode of The Business of Style podcast, I'm sharing the reason why your CTA isn't working and how this simple trick can significantly improve your conversion rate and get more potential clients for your styling business. And don't forget to head over to ⁠The Style Academy International⁠, once you're done listening, for more training and resources to help you build a successful personal styling business.

Even the most renowned and celebrated personal stylists have bad style days! !It's true! Stylists often struggle with their own personal style even though they are masters at helping others look and feel amazing.

Did you know Pinterest is one of the most effective tools for personal stylists to showcase their expertise, attract clients, and build a strong online presence? On this episode of The Business of Style Podcast, I'm discussing why Pinterest is such an effective marketing tool for personal styling businesses and sharing how to set up your pins and boards and Pinterest strategy for maximum impact. Don't forget! If you're looking for training and resources to start your career as a personal stylist and grow a successful personal styling business, visit www.styleacademyintl.com

Want a direct line to potential clients for your personal styling business? Then it's time to stop spending all your time on social media and start using a different marketing tool. In this episode, I'm sharing one of the most effective marketing tools for personal stylists that will give you a direct line to potential clients so that you can start building a connection and turn them into paying clients, even when you're asleep. Be sure to check out episode 35 and episode 60 as mentioned in the episode and of course, if you're looking for additional training and resources to grow a successful personal styling business, visit https://www.styleacademyintl.com

Your website is the most important marketing tool for your personal styling business so it's important to make sure that it has the right things to help you attract new clients. On this episode of The Business of Style podcast, I'm sharing 10 essential things your personal styling website needs to help you grow your business. And, don't forget to head to The Style Academy International for more training and resources to help you become a successful personal stylist. Disclaimer: This podcast is for educational purposes only and does not guarantee a specific outcome when using the strategies mentioned. Personal results will vary.

Want to become a successful personal stylist with a thriving personal styling business? Then you're going to have to work on your mindset! Mindset plays such an important role in being successful and achieving our goals, but it's not always the easiest thing to fix. On this episode of The Business of Style podcast, I'm sharing the 5 mindset shifts that helped me build two highly successful businesses so that you can start the process of making your own shifts and stop holding yourself back from your own success story. And, don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist. Disclaimer: This podcast is for educational purposes only and does not guarantee any specific outcome when using the strategies mentioned. Individual results will vary.

To bundle or not to bundle? That is the question! Creating discount bundles or packages is a common sales strategy used especially in product-based business, but is it really a good strategy for personal stylists and image professionals? On this episode of The Business of Style Podcast, I'm delving into the bundle strategy and discussing the implications it has for a service-based business compared to a product-based business, and sharing the best approach if you're looking to use bundles or packages as a way to attract new clients and make more money. If you find this episode helpful then please consider leaving a review so other stylists can find this podcast. ⭐️⭐️⭐️⭐️⭐️ And, don't forget to visit The Style Academy International for more training and resources to help you grow a successful personal styling business. www.styleacademyintl.com

PR is an important part of any business and the good news is that you don't need to spend thousands of dollars on hiring a PR company to generate PR for your personal styling business. On this episode of The Business of Style podcast, I'm sharing some simple PR strategies that you can use to start building a positive relationship with your target clients, professional organizations, and your local community. And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow your personal styling business.

It's the episode you've all been waiting for!!! Getting to know your ideal clients is the key to getting people to sign up for your personal styling services and grow your business! But how can you get to know people who are literal strangers? On this episode of the Business of Style podcast, I'm moving on from simply telling you how important it is to know your ideal clients, and instead, I'm showing you exactly how you can get to know them on such a deep level that will make connecting with them a piece of cake. So, if you're ready to connect with your ideal clients and start turning them into paying clients, then listen now! And don't forget to visit The Style Academy International to find more training and resources that will help you become a personal stylist and create a successful personal styling business.

What's holding you back from starting your personal styling business? If it's because you think starting a business is complicated, expensive, and takes a long time then this episode of The Business of Style podcast is for you! Starting a business doesn't have to be complicated and doesn't need a long time! Just follow the simple steps in today's episode and you'll have your personal styling business up and running quickly and easily! (Please check the regulations in your area when starting your business to ensure you meet any location-specific legal requirements.) For more training and resources to help you become a personal stylist and start a successful personal styling business, visit www.styleacademyintl.com

Let's say goodbye to FOMO marketing strategies in 2024 and hello to a more authentic way to attract new clients! In the latest episode of The Business of Style podcast, I'm discussing what FOMO marketing is, why you shouldn't use it, and a more authentic marketing approach that you can use to find new clients for your personal styling business. And don't forget! If you're looking to become a personal stylist and grow a successful personal styling business then you'll find all the training and resources you need at The Style Academy International.

Consumers demand authenticity in business! They want to know who's behind the business, what their values are, and build a connection. But there's more to showing up authentically than just jumping online and being you! If you want to show your authentic self in your personal styling business then you'll need to be strategic and make sure that you're showing the parts of you that potential clients want to see. In this episode of The Business of Style podcast, I'm sharing the strategy behind being authentic in business so that you can use it as an effective tool to attract more clients to your personal styling business. And don't forget, if you're looking to become a personal stylist and grow a successful personal styling business then visit www.styleacademyintl.com for more personal styling training and resources.

While trends may not be important in creating personal style they ARE important in business! In this episode, I'm sharing the best business trends for personal stylists in 2024 to help you connect with potential clients and grow your personal styling business. And, don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling or image consulting business.

Writing a blog is not only a great way to show off your knowledge and expertise to potential clients but it can also help you to attract more people to your website and get you ranking higher on Google. In this episode of The Business of Style podcast, I'm discussing the real benefits of having a blog on your website and how you can use it effectively to drive more traffic to your website and attract more clients. As mentioned in this episode, you can sign up for my FREE training: Evergreen Marketing For Personal Stylists by clicking here! Also, if you want to learn more about simple SEO strategies for your personal styling business then check out Episode 34: Simple SEO Strategies for Stylists. And of course, don't forget to check out all the amazing training and resources for personal stylists at The Style Academy International.

Customer service and communication can be the thing that makes or breaks your opportunity to sign a new client! In this episode, I'm sharing some simple customer service strategies you can use in your personal styling business that will create a positive experience for potential clients and make them more likely to want to work with you. Don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling business.

With so many social media platforms available how do you know which one will be the best to promote and grow your personal styling business? On today's episode of The Business of Style podcast, I'm sharing which social media platform is the best for personal stylists so you can save valuable time and focus on finding the right clients. And don't forget we've got lots more training and resources for personal stylists at The Style Academy International so don't forget to visit our website once the episode ends.

If you're looking to scale your personal styling business then you've come to the right place! On this episode of The Business of Style podcast, I'm sharing the 7 strategies that helped me scale my own personal styling business and I know that they will help you too! As mentioned in the episode, be sure to check out Episode 5 (how to find your niche), and Episode 49 (how to create a signature program) And don't forget! If you're looking for training and resources to help you start and grow your personal styling business then you'll find everything you need at The Style Academy International.

How would you handle a personal styling client who didn't feel comfortable having you in their personal space or touching them during a style consultation? How could you make them feel comfortable while still being able to do your job as a stylist? On today's episode, I'm talking about my recent experience with a client who expressed these concerns and I'm sharing the best practices I use to make sure that all my clients feel safe and comfortable with the consultation process and allow me to do my job. If you enjoyed this podcast, then don't forget to check out The Style Academy International for more personal stylist training and resources.

There's so much more to what a personal stylist does than just creating cute outfits and making our clients look good! Personal stylists and image consultants offer results that can be life-changing for their clients but many don't communicate the true value of what they do to their potential clients. In this episode, you'll learn the formula for identifying the value of your services as it relates to your target clients, and how to use the value to turn them into paying clients. Don't forget that you can find more personal stylist training and resources to help you grow your personal styling business at The Style Academy International.

If you want to grow your personal styling business and start earning enough money to quit your 9-5 and avoid burning out then you need to move away from the hourly or service rate pricing model and create a signature style program. In this episode, I'll be sharing with you my blueprint for how to create a signature style program for your personal styling business that will get you on the path to 6-figure styling success. You can also find additional resources to help you grow your personal styling business at The Style Academy International. Training - www.styleacademyintl.com/personal-stylist-courses 1:1 Coaching - www.styleacademyintl.com/1-1-coaching Tools - www.styleacademyintl.com/resource-shop Blog - www.styleacademyintl.com/blog

Case studies are one of the most effective ways of marketing your personal styling business and if you're not already using them as part of your marketing strategy then it's time to give them a try! In today's episode of The Business of Style podcast, I'm discussing the reasons why case studies are so effective for attracting new clients and I'm sharing how you to create an effective case study even if you don't have any paying clients yet. If you enjoy this episode please consider leaving a review on Apple podcasts to help other personal stylists find us, and if you're looking for more training and resources to grow your personal styling business visit www.styleacademyintl.com

Getting potential clients to your personal styling website is only half the battle, and once they are there you've got to try to turn them into paying clients. But there's a common mistake that I see personal stylists making that is impacting their ability to convert leads on their website, and in this episode, I'm sharing all the details so that you can avoid making the same mistake and start turning those potential clients into paying clients. Don't forget you can find more training and resources to help you become a personal stylist and grow your business at www.styleacademyintl.com

How amazing would it be if you could find new clients when you were sleeping? Well, guess what? It is possible to connect with potential clients and turn them into paying clients when you sleep, walk the dog, clean the house, and even when you take a shower! How? I hear you ask. By creating an effective automated email sequence that will keep you connected with potential clients 24/7 without you having to work 24/7. Listen now to find out more about this marketing strategy that will help you work smarter, not harder, and grow a successful personal styling business. If you'd like the FREE training mentioned in today's episode to help you create evergreen content then sign-up now at www.styleacademyintl.com/evergreen. And be sure to check out The Style Academy International for more personal stylist courses and resources.

It's time to stop hiding from potential clients and start growing your personal styling business into a 6-figure success! In today's episode, I'm discussing the importance of stepping out of your comfort zone and getting yourself on video in order to connect with your potential clients. I'll also be sharing with you some of the tricks I've used as an introvert to overcome my fear and hatred of video in order to grow my personal styling business. Tune in now and make a plan to start sharing yourself and your style expertise to grow your business! And don't forget to check out The Style Academy International website for more personal stylist courses and resources to help you become a successful personal stylist. #personalstylist #personalstylingbusiness #becomeastylist #becomapersonalstylist #personalstylistcourses #6figurestylist #stylist

I'm answering more of your questions in this episode of The Business of Style podcast to help you build a successful personal styling business. Today's questions include: Should you charge an hourly rate or create packages/programs? How can you use technology to be more creative in your consultations? Do you really need to offer color analysis? What should you name your personal styling business? What should you invest your money in when starting your personal styling business? Should you lower your prices to attract more clients? If you'd like to know more about the CEO Stylist Coaching Program mentioned in this episode, you can find all the details at https://www.styleacademyintl.com/ceo-stylist And don't forget you can find more training and resources to help you start a successful personal styling business at https://www.styleacademyintl.com

A different format for this episode as I answer some of the questions submitted by listeners about the challenges they are currently facing in their personal stylist business and career. I've received so many questions so this will be the first of several episodes dedicated to answering, and today I'll be discussing: 1. How to stop feeling overwhelmed and start your personal styling business 2. How to stand out from other personal stylists 3. How to choose the right social media platforms 4. How to find more clients for an online fashion boutique/styling business I'll be answering more of your questions in upcoming episodes, so be sure to subscribe so you don't miss the answer to your question.

If your goal as a personal stylist is to work with high-end clients who pay you to shop at designer stores with unlimited budgets then this episode is for you! Listen now as I share tips for creating a luxury personal styling business and the strategies you must take to attract those high-end clients. And, as mentioned in this episode, in a few weeks I'll be dedicating an episode to answering all your questions about how to grow your personal styling business. So, if you're facing a challenge right now in your business or you have a question that you can't find the answer to, email me at louisa@styleacademyintl.com then be sure to subscribe to the podcast so you don't miss the answer in this special episode.

If you're spending hours on social media but it's not helping you find new clients for your personal styling business, this episode is for you! I'm sharing the 5 common mistakes personal stylists make with their social media strategies and what to do instead to attract your target clients. Don't forget to check out The Style Academy International for more training and resources to help you create a successful personal styling business.

Spring is here and it's the perfect time to do some Spring cleaning for your personal styling business. In this episode, I'm sharing some spring cleaning tasks that will help you keep things fresh, and effective, give you a solid return on your time investment, and benefit your personal styling business for the long term. And don't forget! If you looking to start a new career as a personal stylist or you're looking to grow your existing business, The Style Academy International has all the training and resources you need.

Want to build a successful career as a personal stylist? Then you need to learn how to say no! Setting boundaries in your personal styling business and with your clients is essential but it can also be one of the hardest things to do. In this episode, I'm sharing some important boundaries you need to set and giving you some ways to say no without feeling awkward and uncomfortable. Don't forget to check out The Style Academy International for more resources and training to help you become a successful personal stylist!

Want to find more clients for your personal stylist business? Then you have to show them you are the real deal and your business is legitimate! In this episode, I'm going to give you 6 simple things that you can do to add credibility to your business and increase the chances of people signing up to work with you. In this episode, I mentioned a free professional email service, Zoho mail. You can find out more about this service at www.mail.zoho. ( Please note, I am not affiliated with Zoho in any capacity and hold no liability. My recommendation is based purely on personal knowledge of the service) If you'd like more help growing your personal stylist business or are interested in obtaining certification as a personal stylist, visit www.styleacademyintl.com/training-programs

You don't need a fancy website to start your personal styling business, but you do need a website that contains all the right things to help you attract new clients. In this episode, I'm sharing the 6 website must-haves for personal stylists so that you can create a site that works for your business and for your potential clients. If you enjoyed this episode then make sure you subscribe so you don't miss any future episodes, and if you are looking for more training and resources to become a personal stylist and grow your personal styling business then be sure to visit The Style Academy International.