One take. No script and no edits! Your host James Whitelock talks to interesting and influential people about the new Rules of Marketing, Business, Recruitment and Technology.
Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Katrina:https://www.linkedin.com/in/katrinacollier/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?Joining me this week is Mark Chaffey, CEO at Hackajob.Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Mark:https://www.linkedin.com/in/mchaffey/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Employee Referral programs don't work, so why should we bother them?Joining me this week to discuss this is Sam Davies, CEO at Rea LinksSam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs. The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Sam:https://www.linkedin.com/in/samgtdavies/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present.Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineering industry, how The Park attracts new businesses and the work The Park does to foster the next generation of innovators.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Chantal:https://www.linkedin.com/in/chantalcontentcreator/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity.Joining me this week is Alexandra Chirica, founder of Recfindr.Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing.The Marketing Rules Podcast is sponsored by RChillhttps://www.rchilli.com/#MarketingRules#TheVoiceOfRecruitmentMarketingTo connect with Alexandra:https://www.linkedin.com/in/alexandrachirica/Learn more about James and ThinkinCircles:https://thinkincircles.com/ https://www.themarketingrules.com/
Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to James this week is Michael Blakley, founder of Equitas. Michael discusses how to be conscious of biases during the interview process and the part that technology now plays in creating an anti-bias interview. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Michael: https://www.linkedin.com/in/michaeladamblakley/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob. Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sam: https://www.linkedin.com/in/samberthoud/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coachNeil discusses how to be a better leader through storytelling, laughter, fun and mindset? The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Neil: https://www.linkedin.com/in/neilmullarkey/ Discount code KOGANPAGE20 at the Kogan Page website via https://neilmullarkey.com/inthemomentbook Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me this week is Edan Haddock, Head of Talent at Movember. Edan talks me through how he started 'Rubberband', his Facebook community for TA professionals and his new role at Movember. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Edan: https://www.linkedin.com/in/edanhaddock/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking to James this week is Sean Galligan, founder of TA Guru.Sean discusses the alignment of enablement and marketing and how it can support wide initiatives like employer branding. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sean: https://www.linkedin.com/in/seángalligan/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse. Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and senior talent developer at Very Group.Zoe takes James through his own Clifton Strengths evaluator to help him discover his own unique talent DNA. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Zoë: https://www.linkedin.com/in/zoë-clayton-white/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/ The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Si: https://www.linkedin.com/in/saeedbor/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To learn more about Job Boards Connect visit: https://jobboardsconnect.com/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of experience as an Ops Director with several big name recruitment agencies. He details the duties and responsibilities of Operations and how they are key to growth for any scaling Recruitment agency. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Si: https://www.linkedin.com/in/saeedbor/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites? Talking to me this week is Peter Guirguis, CEO at SwiftPress Support. Peter discusses how he sees AI shaping the future of WordPress websites and how AI can influence web and landing page design. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Peter: https://www.linkedin.com/in/peter-guirguis-b810691/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment? Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many rec tech companies. Bill talks me through his career in recruitment, his views on the TA space and the effect of emerging technologies on the TA market. Bill finally takes me through how he set up his charity for the homeless in Northampton. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Bill: https://www.linkedin.com/in/billboorman/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size. Joining James this week is Sean Allen, co-founder of The Talent Community. Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community. Sean also discusses The Talent Community a network for TA, recruiters and vendors of which he is a founder member. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sean: https://www.linkedin.com/in/sean1allen/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based assessments.The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Stephane: https://www.linkedin.com/in/stephane-rivard-entrepreneur/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal.Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Laura: https://www.linkedin.com/in/laurabrownmarketing/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What type of governance and security should we have in place? And what is the current landscape of AI usage in Talent Acquisition? #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Bob: https://www.linkedin.com/in/bobpulver/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing. #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Michael: https://www.linkedin.com/in/thisismjo/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data?Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren't taking diversity seriously. #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Dan: https://www.linkedin.com/in/dan-cohen-a501a52/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme https://www.shazamme.com/ To connect with David: https://www.linkedin.com/in/david-nottage-8408b140/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at Boast. Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme https://www.shazamme.com/ To connect with Lloyed: https://www.linkedin.com/in/lloyedlobo/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme https://www.shazamme.com/ To connect with Steven: https://www.linkedin.com/in/stevenrothberg/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar?In December 2023 I interviewed RecFest head honcho Jamie Leonard.We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events.
This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all! #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme https://www.shazamme.com/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effects on his own business. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme https://www.shazamme.com/ To connect with Matt: https://www.linkedin.com/in/mattcomber/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is Jamie Hickman, MD at Search Markets. At the start of 2023, Jamie started to build the search markets network focused on bringing together specialists in Talent Attraction, recruitment and HR Tech, but by the end of 23 there were thousands of members across multiple platforms, but how did he do it? #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from Shazamme https://www.shazamme.com/ To connect with Jamie: https://www.linkedin.com/in/jameshickman/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme https://tatech.org/ https://www.shazamme.com/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing? Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai. Stan is now at the cutting edge of AI in Talent Attraction and takes me on a journey of the future of AI in recruitment and recruitment marketing. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme https://tatech.org/ https://www.shazamme.com/ To connect with Stan: https://www.linkedin.com/in/stanislaw-wasowicz-b977731a/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success.Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intelligence professionals and interested parties to explore this new function and process. Toby takes me through why he started the collective, what members get from the community and what he has learned. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme https://tatech.org/ https://www.shazamme.com/ To connect with Toby: https://www.linkedin.com/in/tobyculshaw/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Joining me this week is Jo Major, Founder of Diversity in Recruitment. Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Jo: https://www.linkedin.com/in/jomajordiversityinrecruitment/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Ben: https://www.linkedin.com/in/benstocken/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else? Joining me this week is Ashely Cooper, an in-house recruiter and employer branding specialist. Ashley discusses the role of luck in being an effective recruiter and if over-inflating your job title is harming your credibility and the credibility of the industry. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Ashley: https://www.linkedin.com/in/yournewtalenthire/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive mindset coach. They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities needed in a team leader. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Steve: https://www.linkedin.com/in/steve-sallis/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Joining me this week is Chad Sowash, podcaster, business owner and talent acquisition consultant. Chad and I discuss the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Chad: https://www.linkedin.com/in/chadsowash/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week's guest is Ben Lund founder of rise marketing. Ben discuss how small business can get started with SEO, the mistakes to avoid and how it can work with your other marketing activities. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Ben: https://www.linkedin.com/in/ben-lund-06ba584/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in strategies, tactics, methodology and tech in Recruitment marketing in North America and Europe. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Serge: https://www.linkedin.com/in/serge-boudreau-861b267/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start? Joining James this week is Bobby Banerjee, Director Of Learning at Elev8. Bobby and I pool our knowledge to discuss how to make sure your new recruitment business is on the right track from the start. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Bobby: https://www.linkedin.com/in/bobbybanerjee/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the advantages from a marketing perspective of translating not just your website but all your marketing output into the local language. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Evan: https://www.linkedin.com/in/evankramer/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a platform that can support speakers to deliver effective presentations. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Arel: https://www.linkedin.com/in/arelmoodie/ Check out talkadot here: https://talk.ac/moodie?code=RULES Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/ Check out talkadot here: https://talk.ac/moodie?code=RULES
Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Mike: https://www.linkedin.com/in/mspames/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from Cascade Insights. Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent revenue. Sean will also share some real-life examples. #MarketingRules #The VoiceOfRecruitmentMarketing Support for this podcast comes from CandidateHub and Shazamme https://candidatehub.io/ https://www.shazamme.com/ To connect with Sean: https://www.linkedin.com/in/seancampbell/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book. #MarketingRules Support for this podcast comes from Shazamme https://www.shazamme.com/ To connect with Samantha: https://www.linkedin.com/in/samantharenke/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back into work. Emma talks us through the ethos of Radical Recruit, some of her successes and the future of Radical Recruit. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with Emma: https://www.linkedin.com/in/emmafreivogel/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding. Joining me this week is an employer branding expert and soon-to-be author, James Ellis. James helps define what exactly employer branding is and its role in a business. Does it sit in marketing or HR or completely separate and he shares some examples of how to practically start on your employer branding journey? #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with James Ellis: https://www.linkedin.com/in/thewarfortalent/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
We have a way of working which might describe a system, but should we and how could we roll this out across our entire business? Joining me this week is David Jenyns, the author of Systemology. David talks me through how to build systems into your business from a macro and a micro level. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with David: https://www.linkedin.com/in/david-jenyns/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining me this week are Rick and Nicole the founders of Shazamme. Rick and Nicole discuss how recruiters should be making data-driven decisions and how much money is wasted on marketing that doesn't work. #MarketingRules Support for this podcast comes from Liquid Palladium and Shazamme https://liquidpalladium.com/ https://www.shazamme.com/ To connect with Rick or Nicole: https://www.linkedin.com/in/rickmare/ https://www.linkedin.com/in/nicoleclarke/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
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