Podcasts about aartrijk

On this episode of Agency Nation Radio, Peter Van Aartrijk, executive vice president with insurance branding firm Aartrijk, hosts a discussion with Ryan Towle, vice president of Davis & Towle Insurance Group in Concord, New Hampshire, and Keith J. Mangini, vice president and commercial team leader at InsurBanc in Farmington, Connecticut, on best practices when making an agency acquisition—whether it's your first purchase or just your most recent acquisition. They discuss the first steps you should take when considering an agency acquisition opportunity and what to do as a buyer to prepare for financing from a lender. Further in the episode, they end with their final thoughts on what to keep in mind after closing on an acquisition. "We talk about multiples all the time. But if it's a multiple of revenue, or if it's a multiple of EBITDA, if it's 3 times revenue or 4 times revenue, what are you willing to pay for? And why might you be willing to pay up a little bit?" Mangini said, referring to intangible value of an acquisition, such as talent, carrier synergies and more. Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.

As we wrap up another eventful and informative year of “On Point” episodes, your host Peter van Aartrijk details the front-seat view he had of Hurricane Helene as … Read More » The post Helene Was a B*tch appeared first on Insurance Journal TV.

As we wrap up another eventful and informative year of “On Point” episodes, your host Peter van Aartrijk details the front-seat view he had of Hurricane Helene as … Read More » The post Helene Was a B*tch appeared first on Insurance Journal TV.

On the latest episode of Chesterfield Behind the Mic, we talk to Melissa Ackley and Alexa van Aartrijk about National Suicide Prevention Month, the alarming trend of suicide in older adults, why connection and activity are so beneficial, and much more.   Credits: Director: Martin Stith Executive Producer: Teresa Bonifas Producer/Writer/Host: Brad Franklin Director of Photography/Editor: Matt Boyce Producer/Camera Operator: Martin Stith and Matt Neese Graphics: Debbie Wrenn Promotions and Media: J. Elias O'Neal and Elizabeth Hart   Music: Hip Hop This by Seven Pounds Inspiring Electronic Rock by Alex Grohl   Guests: Melissa Ackley, Chesterfield Mental Health Support Services Prevention Services Manager and Co-Chair of the Chesterfield Suicide Awareness and Prevention Coalition Alex van Aartrijk, Manager of the Office on Aging and Disability Resources   Recorded in-house by Constituent and Media Services   Chesterfield.gov/podcast     Follow us on social media! On Facebook, like our page: Chesterfield Behind the Mic. On Twitter, you can find us at @ChesterfieldVa and on Instagram it's @ChesterfieldVirginia. And you can also watch the podcast on WCCT TV Thursday through Sunday at 7 p.m. as well as on weekends at noon on Comcast Channel 98 and Verizon Channel 28.

Peter van Aartrijk, from Aartrijk, joins Jim Flynn and Natasha Suber to discuss public relations in the insurance industry. On the heels of his engaging panel at the IMCA Ignite conference in Nashville, Peter expands upon this critical topic in the insurance space.

On the latest episode of Chesterfield Behind the Mic, we talk to Alexa van Aartrijk, manager of Aging and Disability Services, about the ways the county will be celebrating Older Americans Month in May, what kind of events are being held, and what you need to know about ways to support senior members of your family.   Credits: Director: Martin Stith Executive Producer: Teresa Bonifas Producer/Writer/Host: Brad Franklin Director of Photography/Editor: Matt Boyce Producer/Camera Operator: Martin Stith and Matt Neese Graphics: Debbie Wrenn Promotions and Media: J. Elias O'Neal, Elizabeth Hart, and Jackie Wilkens   Music: Hip Hop This by Seven Pounds Inspiring Electronic Rock by Alex Grohl   Guest: Alexa van Aartrijk, Aging and Disability Services Manager   Recorded on location by Constituent and Media Services   Chesterfield.gov/podcast     Follow us on social media! On Facebook, like our page: Chesterfield Behind the Mic. On Twitter, you can find us at @ChesterfieldVa and on Instagram it's @ChesterfieldVirginia. And you can also watch the podcast on WCCT TV Thursday through Sunday at 7 p.m. as well as on weekends at noon on Comcast Channel 98 and Verizon Channel 28.

On today's episode, we welcome Bill Wise from CHUBB to speak on their latest white paper, Catastrophic Cyber Risks - A Growing Concern, hosted by Peter van Aartrijk. This podcast is brought to you exclusively by Agency Nation Radio. Visit www.independentagent.com/podcasts for show notes, agency information, podcasts, articles and more.

For information on joining IMCA, visit www.imcanet.comFor information about Channel Harvest Research, visit www.channelharvest.net Peter van Aartrijk, CIC (“R-trike,” as in “bike”) is founder of Fairfax, VA-based insurance marketing-communications firm Aartrijk. He started his career as a newspaper reporter, where he learned how to question the status quo. He has worked with insurance carriers, agents, brokers and related industry business partners for decades. Peter and his Aartrijk associates support insurance organizations seeking to innovate and create a new employee and customer brand experience.Amy Hourigan is the director of marketing and communications at HAI Group, a carrier that specializes in providing insurance, risk management services, and professional development training to the U.S. multifamily affordable housing industry. A 25-year marketing veteran with both agency- and client-side experience, Amy serves on the board of the IMCA and is the former co-chair of the organization's promotions and communications committee.Kevin Jenné is the research director for Channel Harvest Research and Aartrijk. He has previously led research and insights teams at Liberty Mutual/Safeco Insurance and Washington Mutual Bank. He holds the Insights Professional Certification (Master level) from the Insights Association. Reach him at kevin@Aartrijk.com. 

Today we're traveling back in time for our special “time capsule” episode with never-before-heard content from our 2021 guests.  For this part 1 episode, hear what beliefs about the industry some of our guests have in common: Jason Walker, Agency InsurTech (1:23-2:48) Crystal Ware, Empower Benefits &Insurance Group (2:50-4:00) David Carothers, Florida Risk Partners, LLC (4:01-6:20) Ashley Fitzsimmons, Ohio Insurance Agents Association, Inc. (6:22-8:22) Peter van Aartrijk, Aartrijk (8:24-9:00) Tyrre Burks, Player's Health (9:01-10:05) Wyatt Stewart, Independent Insurance Agents and Brokers of America (10:07-11:29)

Insurance Industry Can Lead on DEI Solutions   Do you recall the early days of the insurance industry's response with EPLI, D&O, and other emerging risks and coverages? Well, we are witnessing a vast new risk area with diversity and inclusion insurance. The industry can play a huge role as both an employer and risk taker. Moreover, there is a new standard (ISO 30415) that offers a measured way to assess and reduce risk and price coverage. The angles are everywhere; cyber risk, for example, increases rapidly with unhappy workers. Our guest James Felton Keith is at the very nexus of these developments, using his insurance expertise to make a difference. James joins Agency Nation radio with host Peter van Aartrijk to walk us through these developments and the strategic opportunity for agents, brokers and carriers in a new field, which goes well beyond the HR department!

Insurance Industry Can Lead on DEI Solutions   Do you recall the early days of the insurance industry's response with EPLI, D&O, and other emerging risks and coverages? Well, we are witnessing a vast new risk area with diversity and inclusion insurance. The industry can play a huge role as both an employer and risk taker. Moreover, there is a new standard (ISO 30415) that offers a measured way to assess and reduce risk and price coverage. The angles are everywhere; cyber risk, for example, increases rapidly with unhappy workers. Our guest James Felton Keith is at the very nexus of these developments, using his insurance expertise to make a difference. James joins Agency Nation radio with host Peter van Aartrijk to walk us through these developments and the strategic opportunity for agents, brokers and carriers in a new field, which goes well beyond the HR department!

In this episode of the Age of Indiependence podcast, host Katlyn Eggar catches you up to speed on highlights from this summer and shares her recent episode cliff notes, favorite quotes, and spoiler alerts! Episode Highlights: Katlyn shares how she's spent the summer vacation with her family. (1:55) Katlyn shares a couple of highlights about her podcast episode with Ryan Frank. (11:23) Katlyn mentions what she and Cassidy Arbeli discussed. (13:51) Katlyn shares her interview with Justin Marks. (15:23) Katlyn recaps some key takeaways from her podcast interview with Ethan Barhydt. (17:38) Katlyn explains why her podcast episode with Ethan, was by far, one of her favorites. (19:08) Katlyn mentions an important element in making a long-lasting positive impact on a person's life. (22:56) Katlyn shares her episode with Peter van Aartrijk. (23:43) Katlyn mentions Jeff Kirchick's book entitled, Authentic Selling: How to Use the Principles of Sales in Everyday Life. (26:23) Key Quotes: “We're focusing on branding the client relationship, and where the biggest opportunities are to solve problems for them. Now, you've created that consultative approach within your agency, and anyone can start there.” - Katlyn Eggar “It's totally possible for your sales team to get on the phone and quote and close a new policy without even mentioning the name of your agency. And so, I just wanted to leave you with that little tidbit today, because it's such a great reminder to all of us about how every conversation is a branding moment for our agencies.” - Katlyn Eggar “At the end of the day, the bottom line for me is don't just look at the numbers, you've got to listen to the calls, you've got to get inside of the call, not just look at the outcome, and that will point you in the right direction so that you can start figuring out how to coach those behaviors.” - Katlyn Eggar Resources Mentioned: Reach out to Katlyn Eggar Quantum Assurance International

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Peter van Aartrijk, CEO of Aartrijk and author of "The Powers: 10 Factors for Building an Exponentially More Powerful Brand". Your brand story is already within you. Learn how to tell human stories that build your company culture and brand. Episode Highlights: Peter shares his background. (3:18) Peter explains how he applied his background in journalism to the insurance industry. (5:30) Peter gives a short background about his podcast, called On Point. (8:32) Peter shares his book entitled, The Powers: 10 Factors for Building an Exponentially More Powerful Brand. (9:57) Peter explains why independent agency owners should invest in branding. (13:54) Peter shares the first steps that an insurance agency owner should take when establishing a brand. (17:18) What are the symptoms of poor branding strategies that Peter has seen? (22:10) Peter explains the four quadrants of work. (26:51) Peter shares a story about the core values that were on the website of a regional PNC carrier. (29:41) Peter shares why the insurance industry is an opportunity for young people and all kinds of people. (36:01) Key Quotes: “We've gotten to the point now where we've made it really simple, but, you've got to start with the strategy. You've got to start before you get into anything else in marketing, or expressing your brand, you have to start with the brand story. And, that's what we'd like to do.” - Peter van Aartrijk “I think you've got to have a really good story that everybody buys into enthusiastically and shares. Because, if you don't, and leave it to chance, people are gonna freelance and make up their own stuff. And as the company gets bigger and bigger, you start to see the wheels coming off from a cultural standpoint and from ultimately, a customer standpoint.” - Peter van Aartrijk “The beauty of being an independent agent is that you are working in the best country on the planet, you can do whatever you want, it's your farm. That's the beauty of business ownership.” - Peter van Aartrijk Resources Mentioned: Peter van Aartrijk LinkedIn Aartrijk The Powers: 10 Factors for Building an Exponentially More Powerful Brand On Point podcast Reach out to Katlyn Eggar Quantum Assurance International

We've heard time and time again that insurance is strictly a “referrals business,” but that's no longer the case in a digital, post-pandemic world. More than ever, insurance agencies need to invest in their brand to keep up with customer expectations and make their presence known in the market. But where to begin?  Today on the episode, Rick talks to insurance marketing expert Peter van Aartrijk about the essential toolkit agencies need to build their brand the right way. Learn how agencies can harness the power of their brand to form emotional connections with clients and employees, and make sure you have a pen ready when Peter shares his top three tips for brand-building!  

Guests Peter van Aartrijk and Troy Korsgaden join host Danielle Ling to discuss the importance of creating, sharing and discussing core values and creating a customer-driven value proposition – especially in the pandemic age.

The futurist Daniel Burrus says, “We spend the rest of our lives in the future, so doesn’t it make sense to plan it rather than just let it unfold in the new normal?” In 2021, what will you do differently? How is your organization going to emerge – stronger and better – and stand squarely at the side of your associates, customers and business partners? You won’t do that by hanging on to the status quo. In this episode, Peter is joined by Laura Packard, a marketing colleague with Aartrijk. We review some 2020 lessons around brand, culture and communications with key stakeholders. Put your arms around your workforce. Be proactive. Use the unexpected opportunities brought by the pandemic to double-down your focus on what is working. Shed the rest. You can’t do it all; you never could. This episode is supported by Personal Umbrella, where you can quote stand-alone personal umbrella policies of up to $5 MM in 3 minutes online — just by answering 4 simple questions. The post For 2021, Focus Inside First appeared first on Insurance Journal TV.

In the final episode of a four-part series, branding and marketing expert Peter van Aartrijk breaks down the greatest component in building a successful brand.

In this episode of Agents Influence podcast, host Jason Cass interviews Peter van Aartrijk, Author, Podcast Host, and CEO at Aartrijk. Peter talks about the services that their company has to offer and the significance of working on company culture. He also shares his knowledge and expertise in the insurance industry and branding strategy. Key Quotes: “Hey, I may not always be excellent, but I'm always confident.” - Peter van Aartrijk “You can't go to a meeting, and just sit there and listen. I don't like those kinds of meetings. I mean, they're good for an hour or two, but not an entire conference built around people speaking at you. I like it when there are more dynamics and discussion among the group, then you get some organic thought coming out of it. And some of the best ideas come from those conversations.” - Peter van Aartrijk “Where people work is important, why they work is even more important, why they want to work with your agency. And all those other issues of when, and how they dress and all that’s fine. But I think that the important thing is what is the environment in which you're asking people to come to.” - Peter van Aartrijk “You have to do marketing to get to the point where you have a relationship to where you can play golf and do all sorts of things. Marketing is what gets you there.” - Peter van Aartrijk “The core values are what drives the company’s success. Because when people on the inside act like they should on the outside, there's no disconnect between the people who make the bread, and the people who eat the bread or buy the bread. It’s all the same that’s why our favorite brands are like people, and they're like trusted friends because we're sharing the same core values.” - Peter van Aartrijk “There's a lot of risk in hiring new people. But I think most of the problems that firms have is they don't prune the rosebush or they don't create an environment in which people want to leave” - Peter van Aartrijk “The world has changed, and I think a lot of agents are pivoting, as painful as it is. And some are energized about it like you seem to be. But we're seeing a shift, and I'm excited about the agents in the future.” - Peter van Aartrijk Resources Mentioned: Agency IntelligenceAI BrainShare AI Mastermind Reach out to Jason Cass Peter Van Aartrijk Linkedin Aartrijk The Powers: Ten Factors for Building an Exponentially More Powerful Brand Insurance Journal: On Point Advertisers:Hanover Insurance GroupAgency VA

It's easy to focus on the things you need to reach your goals. But what if putting the needs of everyone else first got the job done instead? That's how significance can lead your agency to develop a brand people are attracted to. Like being an agency that calls every single client, just to see how they're doing. That's one of the ways Peter van Aartrijk, CEO of Aartrijk, thinks you can improve the level of significance your agency creates.

In the third installment of this 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines numbers two, three and four "Powers" of branding. With 10 in total, the "Powers" are essential factors to successful brand-building, drawn from Aartrijk's published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling.  

In the second installment of this 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines the next five "Powers" of branding. With 10 in total, the "Powers" are essential factors to successful brand-building, drawn from Aartrijk's published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling.

In the first installment of a 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines the first of 10 essential factors to successful brand-building, drawn from his published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling. In part one, Aartrijk discusses Power 10: “Preparing for the long-haul.”

Dave Tralka, president and CEO of InsurBanc, and Peter van Aartrijk, CEO of Aartrijk marketing agency, sat down with Insurance Speak for a discussion on the recent surge in merger and acquisition activity in the insurance industry and what this trend means for independent agency owners. As annual M&A deals only continue to set new records, agency owners need to know what they stand to gain and lose in selling their business. In this episode, Tralka and Aartrijk provide insight into M&A operations in 2020, and offer advice for owners in selling – or not selling – their agency.

You have a much better chance for a consistent message to get delivered. It's in this message that helps your agency figure who their talking to and where their going to do it. However it becomes a more challenging task if your brand has to take a back seat to something else. Giving it the power and freedom to will automatically set you apart. That's what I talk about with Peter van Aartrijk as he delivers a mini state of the union on your brand. Grab a copy of Peter's new book.  P.S. The Agency Nation news letter is certainly boss worthy.

You have a much better chance for a consistent message to get delivered. It's in this message that helps your agency figure who their talking to and where their going to do it. However it becomes a more challenging task if your brand has to take a back seat to something else. Giving it the power and freedom to will automatically set you apart. That's what I talk about with Peter van Aartrijk as he delivers a mini state of the union on your brand. Grab a copy of Peter's new book.  P.S. The Agency Nation news letter is certainly boss worthy.

Branding is not your logo, your business card or the sign on your building. Branding must be strategic. That's why we brought Peter van Aartrijk and Tony Wessling on this episode of Agency Nation Radio.  Go from tactical to strategic branding, right here on Agency Nation Radio.

Branding is not your logo, your business card or the sign on your building. Branding must be strategic. That's why we brought Peter van Aartrijk and Tony Wessling on this episode of Agency Nation Radio.  Go from tactical to strategic branding, right here on Agency Nation Radio.

You hear it a lot from Jason Cass, but he shouts it out loud, "the independent insurance industry is the best industry that God's ever created."  Today we have the CEO of Applied Systems, Reid French, whose company supports our industry as one of the main developers of another management system.   We've brought to you the CEO of QQ Systems, The VP of Aartrijk, and now the CEO of Applied Systems.  We want you to have the information you need as an agency owner. We want you to enrich your knowledge by giving you the story behind the systems that support our entire business activity. Join us for the another podcast from The Month of Maynagement Systems to learn about the largest provider of agency and brokerage systems in the world.

This is podcast #2 of The Month of Maynagement Systems and we have industry veteran Rick Morgan who is the Senior Vice President of Aartrijk.   Join this unscripted conversation between Jason Cass and Rick Morgan as they discuss why agents need to use an agency management system, and why everyone in the agency must be fully invested and involved in the process of their management system.  

Join us for another interview in the Big Wig Series!Peter van Aartrijk is the CEO of Aartrijk, a boutique communications firm specializing in insurance and financial services.  He is also the branding guru at Chromium, a branding consulting firm. He speaks nationally on issues of branding and marketing and has amassed a wealth of knowlege and experience within the insurance industry.   You do not want to miss this!  This was what we call, "pure juice."  Peter addresses why agents and agencies need a brand and then distinguishes the innovator brands from brands simply of status quo.  

Interview with Peter van Aartrijk on agent marketing and the changing makeup of the independent insurance agency.