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Jessica Marshall, Chief Marketing and Communications Officer at CRC Group, joins Leslie Castillo and Jim Flynn to unpack the complex process of rebranding. From securing stakeholder buy-in to navigating the emotional aspects of branding, Jessica shares insights on visual identity, internal challenges, and the key differences between rebranding internally versus through acquisitions. Interested in learning how to approach rebranding with confidence and clarity? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Send us a textSuper Nationals Recap, Corey Dripps, Upcoming Events, & Dirt on the Downs!
Rod Hughes, president of Kimball Hughes Public Relations, joins Leslie Castillo and Jim Flynn to discuss the critical role of crisis communications in protecting an organization's reputation. They dive into why companies must prepare for internal crises, how to build an effective crisis team, and the importance of monitoring potential red flags. Interested in learning how to strengthen your crisis communications and protect your organization's reputation? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
In the early 1980's, the winged supermodifieds that flew around dirt ovals in Luxemburg & Sturgeon Bay died off, as the tracks both closed at different times, making way instead for late models, hobby stocks and eventually the IMCA modifieds.A pair of current drivers, Randy Theys and Tony Bouche, are a pair of throwbacks still around who horsed those winged warriors around. We recently caught up with them at The Hill Raceway in Sturgeon Bay. These veteran pilots recalled the what it was like driving those wild-looking machines. Give it a listen!
Ilya Filipov, who leads Go-To-Market Strategy for North America for Cogneesol and the Alliance Initiative for Armilla AI, joins Jim Flynn and Leslie Castillo to discuss how AI is reshaping marketing strategies in the insurance industry. Together, they explore the evolution of AI, practical applications in campaign development and predictive modeling, and the growing role of chatbots. Interested in learning how to navigate the overwhelming AI landscape and maximize its value for marketing? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Esto es lo que tienes que saber para empezar el día.Del 27 al 29 de agosto, en la Duarte Km 11, IMCA tendrá su feria de maquinarias usadas más grande. Desde taladros hasta plataformas de elevación, equipos garantizados, listos para trabajar y con financiamiento disponible.Haz clic aquí y conoce el inventario y asegura tu máquina antes de que otro lo haga.
Del 27 al 29 de agosto, en la Duarte Km 11, IMCA tendrá su feria de maquinarias usadas más grande. Desde taladros hasta plataformas de elevación, equipos garantizados, listos para trabajar y con financiamiento disponible.Haz clic aquí y conoce el inventario y asegura tu máquina antes de que otro lo haga.
Esto es lo que tienes que saber para empezar el día. Del 27 al 29 de agosto, en la Duarte Km 11, IMCA tendrá su feria de maquinarias usadas más grande. Desde taladros hasta plataformas de elevación, equipos garantizados, listos para trabajar y con financiamiento disponible.Haz clic aquí y conoce el inventario y asegura tu máquina antes de que otro lo haga.
Mackenzie Wilson, Research Director at Aartrijk, joins Jim Flynn and Leslie Castillo to break down the key findings from the 2025 IMCA State of Insurance Marketing Study. Want to know what's top of mind for today's insurance marketers—and where the industry is headed next? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.
Send us a text2025 Harris Clash recap, Tech Talk with Super Dave, and of course, the IMCA Speedway Motors Super Nationals fueled by Casey's!
Esto es lo que tienes que saber para empezar el día.¿Estás buscando maquinaria usada confiable y lista para operar? Entra a imcausados.com y encuentra retroexcavadoras, montacargas, plantas eléctricas y más, con respaldo técnico de IMCA. Mismo rendimiento que uno nuevo, por mucho menos.
Warren Wright, Founder & CEO of Second Wave Learning, joins Jim Flynn and Leslie Castillo to debunk common myths about generational differences and share how organizations can foster collaboration across all age groups. Curious about what it really takes to build a multigenerational team that works in sync? Don't miss this episode of the IMCA peer2peer podcast from ONEFIRE.
Send us a textRecent event recaps, Happy Fans, Jim's Travels, & the Super Nationals!
Esto es lo que tienes que saber para empezar el día.¿Estás buscando maquinaria usada confiable y lista para operar? Entra a imcausados.com y encuentra retroexcavadoras, montacargas, plantas eléctricas y más, con respaldo técnico de IMCA. Mismo rendimiento que uno nuevo, por mucho menos.
Esto es lo que tienes que saber para empezar el día.Para más info o reservar, puedes escribir al DM de @BodyShopDo, al WhatsApp 809-541-0101 o acercarse a cualquiera de sus recepciones.¿Estás buscando maquinaria usada confiable y lista para operar? Entra a imcausados.com y encuentra retroexcavadoras, montacargas, plantas eléctricas y más, con respaldo técnico de IMCA. Mismo rendimiento que uno nuevo, por mucho menos.
Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.
Send us a textThe guys come out of the chute discussing the scuffle at Senoia after the feature race and reminisce on the good ol days when that was a regular occurrence. WISSOTA stirs the pot once again with the recent rules announced for the street stock class. Dan predicts WISSOTA will a thing of the past in the near future, with their lack of being able to do smart things, even admitting that IMCA's model is looking better and better as WISSOTA continues to stoke their dumpster fire. Conversation moves to conflicting WISSOTA events that are setting up for disaster for the hosting tracks, similar to last year's shenanigans. We wrap up episode 3 of season 4 with upcoming events, as Dan heads to Eldora, the guys predict who will be there, and who will take the crown in their draft.
Esto es lo que tienes que saber para empezar el día.¿Estás buscando maquinaria usada confiable y lista para operar? Entra a imcausados.com y encuentra retroexcavadoras, montacargas, plantas eléctricas y más, con respaldo técnico de IMCA. Mismo rendimiento que uno nuevo, por mucho menos.
Dale Steinke of Agent for the Future and AI marketing expert in the insurance industry, joins Jim Flynn and Leslie Castillo to talk about how independent agents can use AI to streamline content creation and enhance their marketing efforts. Want to learn how tools like prompt chaining, automation, and smart imagery can boost your brand while staying true to your voice? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Send us a textThe 2025 Dakota Classic Modified Tour is just days away! The guys + event co-promoter, Byron Fichter (Byron Fichter Fotography), chat all things "tuurrrrr!"
Johnny Saathoff joins the guys to talk about Ne Hall of Fame nomination and IMCA claims.Then the guys talk about Park Jefferson, Interstate Speedway, Carson Hocevar penalty, Iowa Speedway, San Diego, and Pocono.
Send us a textALL about the Harris Clash, with event promoter, Bob Harris.
The guys talk about Hamlin getting a medical waiver, the rash of IMCA claims lately and recap Mexico.
Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
We recently caught up with Norway, Michigan's Joe Haferkorn during his recent induction into the 2025 Shawano Speedway Hall of Fame.The veteran racer reflected upon his career racing IMCA modifieds at the half-mile, clay oval from the late 1980's into the early 2000's. Give it a listen!
Send us a textRecapping recent events, 300 wins for Matt Looft, IMCA & Racing in North Dakota, the "penalty box," & some in-depth discussion on the Claim Rule.
NOSA/IMCA Sprint #25, Jerzee Rosinski & Greenbush Race Park Announcer, Dan Wiskow join the show to recap their 2025 seasons thus far, get a sneak peak at a special Greenbush trophy, and look ahead to the rest of the race year! Check out the Dirty Thursday YouTube channel for our latest 100 episodes - https://www.youtube.com/@gfbsdirtythursday Show is recorded at Grand Forks Best Source. For studio information, visit www.gfbestsource.com or message us at bit.ly/44meos1 – To access to past Dirty Thursday episodes visit https://dirtythursday.podbean.com/ - Help support GFBS at this donation link - https://bit.ly/3vjvzgX #grandforksbestsource #GFBS #NOSA #dirtythursday #dirtracing #sprints #midwestmodifieds #purestock #streetstock #lightningsprints #latemodels #NLRA
Send us a textRecaps of: All Star Shootout, Central California Clash, Whole Hog 50, Anniversary events.How weekly line ups operate, and calling out some things that have resulted in DQ's.
Kelly Nash, Career Coach at Kelly Nash & Co. and Employee Engagement Manager at SalesForce, joins Jim Flynn and Leslie Castillo to talk about how professionals can take control of their personal brand and stand out at work. Curious about how authenticity, visibility, and the Brave Framework can elevate your career? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Send us a textSpecial guest: Doug Batz of Shelby County Speedway in Harlan Iowa.Keeping up with today's demands in operating a race track.Choosing classes and their car counts.Transponder systems.Ryan's induction into the Independence Speedway Hall of Fame!
In the sixth and final episode with local racing legend Chuck Grall, Chuck recalls getting the new-at-the-time IMCA northern sportmod class running at the Langlade County Fairgrounds in Antigo.Grall also spent that year wheeling his sportmod on the pavement at 141 Speedway in Francis Creek. Give episode 6 a listen courtesy of Muenster Service Center!
It' not often a local, low buck short track racer can beat a NASCAR star like Mark Martin.But it did happen at 141 Speedway in Francis Creek in July, 1986.Chuck Grall won one of the very first IMCA modified "specials" in northeast Wisconsin when 141 Speedway was still a paved, quarter-mile bullring.In episode 5, Chuck breaks down that wild night. Enjoy!
Send us a text"Slip it in!" Another Type of RacingHow specials affect weekly showsRace formatsRace track proximityUpcoming events
Danielle Bishop, CEO & Founder of The Beyond Collection, joins Jim Flynn and Leslie Castillo to talk about how to make every event more impactful for attendees. Interested in learning how you can build more meaningful events? Listen to this episode of the IMCA peer2peer podcast.
Send us a textBrett's a "rules guy," stories that Ben has been writing for IMCA, high car counts starting the year, rules & tech.
In episode 4 with northeastern Wisconsin racing legend Chuck Grall, Grall recalls the birth of the IMCA modified in the greater Green Bay area beginning in the early-1980's.Listen in, as Grall recalls the days when most cars were very affordable, and were mostly constructed with parts obtained from the junkyard!
Holly St. John, AVP of Accident & Health Marketing at Crum & Forster, joins Jim Flynn and Leslie Castillo to talk about using marketing to build credibility with internal clients. Interested in learning how you better reach internal clients with your efforts? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Join Brett Root, President of the International Motor Contest Association (IMCA), as he shares the incredible achievements and enduring legacy of one of America's oldest motorsports organizations during EPARTRADE's 5th Annual Race Industry Week. From record-breaking champions to the iconic Boone Super Nationals, Root offers an insider's look at how IMCA continues to thrive after more than a century of grassroots racing.
Send us a textBeatrice Spring Nationals, Addition of Ben Deatherage to IMCA staff, IMCA racing in Michigan, Modlite chat, keeping safety at the forefront, Promotership and what it takes to operate race tracks, and a little update about the Boone Vol. 2 docu-series.
Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
A panel of insurance marketing experts discuss innovative and evolving applications of data and predictive analytics in marketing and highlight key metrics and ratios that insurance marketers should understand to communicate effectively with their peers and stakeholders. This was a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best. (Event Date: January 24, 2025)
Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Send us a textNew season of the IMCA.tv DirtCast! Races so far in 2025.Rules chit chat.New tracks.Quick things to note.
Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.
Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.
In the mid-1980's, the IMCA modifieds were introduced to Northeastern Wisconsin, running first at Seymour Speedway's half-mile in 1984 and then a season later at 141 Speedway (back then a paved quarter-mile) in Francis Creek. Kelly Hafeman had a front row seat. 41 years after the popular open-wheeled class was introduced to the greater Green Bay area, Hafeman takes us back to the thought process back then and revisits the early days of the IMCA modifieds locally. This one is a dandy! Give it a listen!
For longtime Luxemburg Tri-Star Speedway promoter and former IMCA modified champion Kelly Hafeman, he was bitten by the racing bug as a youngster at the long defunct Brown County Fairgrounds in De Pere, Wisconsin. Listen in to episode 1 of this six segment series where Kelly describes how and when his involvement with stock car racing kicked off. This segment courtesy of Muenster Service Center in Green Bay!
Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.