IMCA peer2peer

IMCA peer2peer

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Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.

IMCA - Insurance Marketing and Communications Association


    • May 27, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 33m AVG DURATION
    • 49 EPISODES


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    Latest episodes from IMCA peer2peer

    How To Build Your Personal Brand w/ Kelly Nash

    Play Episode Listen Later May 27, 2025 27:04


    Kelly Nash, Career Coach at Kelly Nash & Co. and Employee Engagement Manager at SalesForce, joins Jim Flynn and Leslie Castillo to talk about how professionals can take control of their personal brand and stand out at work. Curious about how authenticity, visibility, and the Brave Framework can elevate your career? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    Navigating Research in Insurance w/ Debbie Maas & Amy Rey

    Play Episode Listen Later May 13, 2025 42:43


    Debbie Maas, Senior Vice President at Fuzion, and Amy Rey, Managing Director of Growth and Strategy at Zeldis Research Associates, join Jim Flynn and Leslie Castillo to break down the differences between qualitative and quantitative research in the insurance industry. Want to learn how choosing the right research method can drive better decision-making? Listen to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE.

    Build Real Human Connection with Events w/ Danielle Bishop

    Play Episode Listen Later Apr 29, 2025 42:42


    Danielle Bishop, CEO & Founder of The Beyond Collection, joins Jim Flynn and Leslie Castillo to talk about how to make every event more impactful for attendees. Interested in learning how you can build more meaningful events? Listen to this episode of the IMCA peer2peer podcast.

    Reaching Internal Clients w/ Holly St. John

    Play Episode Listen Later Apr 15, 2025 26:29


    Holly St. John, AVP of Accident & Health Marketing at Crum & Forster, joins Jim Flynn and Leslie Castillo to talk about using marketing to build credibility with internal clients. Interested in learning how you better reach internal clients with your efforts? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    The Evolution of Insurance Trade Media w/ Julie Tinney

    Play Episode Listen Later Apr 1, 2025 44:09


    Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    Doing More With Less in Insurance Marketing w/ Mindi Zissman

    Play Episode Listen Later Mar 18, 2025 35:36


    Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    How to Create High-Performing B2B Email Campaigns w/ Jay Schwedelson

    Play Episode Listen Later Mar 4, 2025 30:18


    Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    Building a Resonant Customer Experience w/ Leslie Castillo

    Play Episode Listen Later Feb 20, 2025 43:04


    Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    How to Crack The AI Code in Marketing w/ Satvinder Kaur

    Play Episode Listen Later Feb 4, 2025 38:08


    Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

    Transforming the Insurance Customer Journey w/ Raphael Zindi

    Play Episode Listen Later Jan 21, 2025 32:59


    Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

    Mastering Brand Distinction and Brand Culture w/ Chris DeLauder and Brianne Seiler

    Play Episode Listen Later Jan 7, 2025 35:40


    Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.

    AI & Content Marketing Strategy w/ Jeff Buck

    Play Episode Listen Later Dec 10, 2024 31:21


    Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

    Filling The Insurance Industry Talent Gap w/ Dr. Gregory Brown and Dr. Michael Burkhardt

    Play Episode Listen Later Nov 26, 2024 23:18


    Dr. Gregory Brown, Assistant Professor of Insurance and Risk Management at The University of Olivet, and Dr. Michael Burkhardt, Assistant Professor of Insurance Risk Management at Northwood University, joined Jim Flynn and Natasha Suber to talk about available programs that attract younger talent into the insurance industry. Interested in learning more about the insurance education programs available to aspiring professionals? Listen to this episode of the IMCA peer2peer podcast.

    How Storytelling Makes an Impact In and Out of Your Organization w/ Gian Power

    Play Episode Listen Later Nov 12, 2024 31:06


    Gian Power, of TLC Lions, joins Jim Flynn and Natasha Suber to talk about the incredible power of storytelling in shaping both internal and external brand perception. Interested in learning how storytelling can enrich your organization's culture and draw more clients in? Listen to this episode of the IMCA peer2peer podcast.

    Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh

    Play Episode Listen Later Oct 29, 2024 31:58


    Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakeholders? Listen to this episode of the IMCA peer2peer podcast.

    Insurance PR: Pitching Stories w/ Patti Harman

    Play Episode Play 35 sec Highlight Listen Later Aug 27, 2024 41:00


    Patti Harman, Editor-in-Chief of Digital Insurance, joins Jim Flynn and Natasha Suber to talk about what makes a compelling pitch and how to tell your story effectively. Interested in learning how to pitch and develop compelling thought leadership content for your business? Listen to this episode of the IMCA peer2peer podcast.

    Podcasting for Internal Comms w/ Gina Butchin and Kristin Beers

    Play Episode Play 53 sec Highlight Listen Later Jul 23, 2024 29:13


    Gina Butchin and Kristin Beers, of Nautilus Insurance, join Jim Flynn and Natasha Suber to talk about podcasting as an internal comms strategy. Interested in learning how to enrich the lives and careers of your team with a "snackable" podcast? Listen to this episode of the IMCA peer2peer podcast.

    Demystifying Communications w/ Kristy Sands

    Play Episode Play 41 sec Highlight Listen Later Jul 9, 2024 35:32


    Kristy Sands, Vice President of Communications at Gallagher Bassett, joins Jim Flynn and Natasha Suber to talk about clear and effective communication in business. Interested in learning how to step up your organizational comms game? Listen to this episode of the IMCA peer2peer podcast.

    Connecting With Your Target Audience w/ Amber Anthony

    Play Episode Play 60 sec Highlight Listen Later Jun 25, 2024 29:29


    Amber Anthony, SVP, Head of Marketing, Sales, and Distribution for U.S. Assure, joins Jim Flynn and Natasha Suber to talk about connecting with your target audience through content. Interested in learning what works and what doesn't in 2024 in the world of content marketing? Listen to this episode of the IMCA peer2peer podcast.

    Getting The Most Out Of Good Employees w/ Ty Petway and Amber Anthony

    Play Episode Play 30 sec Highlight Listen Later Jun 11, 2024 32:05


    Ty Petway and Amber Anthony of U.S. Assure joined Jim Flynn and Natasha Suber to talk about culture, employee engagement, and how to get the most out of your people. Interested in a deep dive on your organization's most important asset? Listen to this episode of the IMCA peer2peer podcast.

    The Importance of Website ADA Compliance w/ Stephanie Mazza and Kyle Brice

    Play Episode Play 59 sec Highlight Listen Later May 28, 2024 34:00


    Stephanie Mazza, Senior Art Director, and Kyle Brice, VP of Strategy, for Estipona Group, joined Jim Flynn and Natasha Suber to talk about accessibility in marketing. Ready for a deep dive into ADA compliance? Listen to this episode of the IMCA peer2peer podcast.

    Leveraging AI and Measuring Its Impact w/ Beth Z

    Play Episode Play 28 sec Highlight Listen Later May 16, 2024 41:56


    Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

    Holding Companies Accountable to Their Values w/ Omari Aarons-Martin

    Play Episode Play 44 sec Highlight Listen Later Apr 30, 2024 40:26


    Omari Aarons-Martin, Executive Director & COO at the National African American Insurance Association, joined Jim Flynn and Natasha Suber to talk about diversity, equity, and inclusion in insurance marketing. Interested in learning how marketing can keep companies accountable to their values? Listen to this episode of the IMCA peer2peer podcast.

    Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas

    Play Episode Play 54 sec Highlight Listen Later Apr 16, 2024 36:42


    Dr. Tadas Jucikas, founder and CEO at Genus.ai joined Jim Flynn and Natasha Suber to talk about the incredible potential of artificial intelligence in creative output. Interested in learning about this cutting edge technology and the role it can play in your marketing strategy? Listen to this episode of the IMCA peer2peer podcast.

    Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White

    Play Episode Play 46 sec Highlight Listen Later Apr 2, 2024 34:32


    Alistair Simmonds and Martin White from Blackwood86 join Jim Flynn and Natasha Suber to talk about differentiating your insurance brand in an increasingly crowded marketplace. Interested in learning how a customer-centric approach will help you stand out? Listen to this episode of the IMCA peer2peer podcast.

    Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh

    Play Episode Play 27 sec Highlight Listen Later Mar 19, 2024 32:09


    Mel Marsh, Senior Director of Marketing at Guided Solutions, a Baldwin Risk Partners company, joins Jim Flynn and Natasha Suber to talk about driving efficiency in marketing and showing the impact of marketing on revenue to leadership. Interested in learning more about marketing excellence? Listen to this episode of the IMCA peer2peer podcast.

    Empowering and Recognizing Women in Insurance w/ Megan Bell

    Play Episode Play 39 sec Highlight Listen Later Mar 5, 2024 24:59


    Megan Bell, SVP of Marketing at Falvey Insurance Group, joins Jim Flynn and Natasha Suber to discuss women in insurance - their challenges, their contributions, and their continued ascension in the industry. Interested in learning more about women in insurance? Listen to this episode of the IMCA peer2peer podcast.

    Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart

    Play Episode Play 47 sec Highlight Listen Later Feb 6, 2024 27:46


    Mitch Dunford, CMO, and Beth Benhart, Senior Director for Instructional Design, for the National Alliance for Insurance Education joins Jim Flynn and Natasha Suber to discuss their Intro to Insurance for Marketers course. Interested in a deep dive into insurance marketing? Listen to this episode of the IMCA peer2peer podcast.

    Elevating Your Content Strategy w/ Jeff Fenigstein

    Play Episode Play 45 sec Highlight Listen Later Jan 23, 2024 32:30


    Jeff Fenigstein, VP of Marketing at Woodruff Sawyer, joins Jim Flynn and Natasha Suber to discuss the intricacies and impact of content strategy in insurance marketing. Create better, more compelling content this year Listen to this episode of IMCA peer2peer.

    Strategic Growth Through Insurance Marketing w/ Jeff Kroeger

    Play Episode Play 59 sec Highlight Listen Later Jan 9, 2024 35:19


    Jeff Kroeger, President at Insureon, joins Jim Flynn and Natasha Suber to talk strategies for consistent growth in insurance. Ready to take your organization to the next level? Listen to this episode of IMCA peer2peer.

    The Keys to Building a Great Brand w/ Free Partners

    Play Episode Play 57 sec Highlight Listen Later Dec 12, 2023 27:02


    Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

    Becoming a Trusted Advisor w/ Felicia Stanczak

    Play Episode Play 55 sec Highlight Listen Later Nov 28, 2023 36:26


    Felicia Stanczak, SVP of Marketing for Gallagher Global Brokerage, joins Jim Flynn and Natasha Suber to talk about the role of the trusted advisor and how you can become one in your organization. Ready to level up and provide more value? Listen to this episode of IMCA peer2peer.

    Elevating Your Brand and Culture w/ Caryn Best

    Play Episode Play 40 sec Highlight Listen Later Nov 14, 2023 40:41


    Caryn Best, from IAT Insurance Group, joins Jim Flynn and Natasha Suber to talk about rebranding, company culture, and how to elevate your organization inside and out over time. Ready to evolve your company culture and spur growth? Listen to this episode of IMCA peer2peer.

    Storytelling Deep Dive w/ Peter Woolfolk

    Play Episode Play 45 sec Highlight Listen Later Oct 17, 2023 28:24


    Peter Woolfolk, host of the Public Relations Review podcast, joins Jim Flynn and Natasha Suber to talk public relations and effective storytelling. Interested in telling your organization's story in a more compelling way? Listen to this episode of IMCA peer2peer.

    Unlocking Employalty w/ Joe Mull

    Play Episode Play 46 sec Highlight Listen Later Oct 3, 2023 30:23


    Joe Mull, author of "Employalty," joins Jim Flynn and Natasha Suber to talk about retaining top talent in a new age of work. Interested in creating better jobs that attract better talent? Listen to this episode of IMCA peer2peer.

    Building Business with the Growing Class w/ Greg Johnson and Bob Stillman

    Play Episode Play 22 sec Highlight Listen Later Sep 19, 2023 38:08


    Greg Johnson and Bob Stillman, from Orbital Socket,  join Jim & Natasha to talk about building your business with the "Growing Class" and how to market to minority & diverse audiences with intention.

    Fearlessly Pursuing Social Impact w/ Sean Greenwood

    Play Episode Play 50 sec Highlight Listen Later Sep 5, 2023 41:06


    Sean Greenwood, the Grand Poobah of PR at Ben & Jerry's, joins Jim Flynn and Natasha Suber to talk about corporate values and how to make a social impact as a brand. Interested in putting the weight of your organization behind social change? Listen to this episode of IMCA peer2peer.

    Navigating the Insurance Trade Media w/ Peter van Aartrijk

    Play Episode Play 46 sec Highlight Listen Later Aug 22, 2023 36:28


    Peter van Aartrijk, from Aartrijk, joins Jim Flynn and Natasha Suber to discuss public relations in the insurance industry. On the heels of his engaging panel at the IMCA Ignite conference in Nashville, Peter expands upon this critical topic in the insurance space.

    Building A Successful Marcom Team w/ Dave Gordon

    Play Episode Listen Later Aug 8, 2023 40:37


    Dave Gordon from Gallagher Bassett joins Jim Flynn and Natasha Suber to talk about building a successful marketing and communications team in insurance and why authenticity is key to success. Interested in building a better culture in your insurance organization? Listen to this episode of IMCA peer2peer.

    Tips for managing work-life balance w/ Anna Hargis

    Play Episode Play 60 sec Highlight Listen Later Jul 25, 2023 34:09


    Anna Hargis, Director of Advertising at Shelter Insurance, shares the best methods for finding work-life balance as a marketer in the Insurance industry.

    Content Creation For Risk, Insurance & Compliance w/ Mindi Zissman

    Play Episode Play 24 sec Highlight Listen Later Jul 11, 2023 31:44


    Mindi Zissman of Zissman Media joins Jim Flynn and Natasha Suber to discuss effective content creation for risk, insurance, and compliance. How can insurance organizations develop content that resonates with their target audience? Find out in this episode of IMCA peer2peer.

    Insurance Industry Authenticity w/ Dustyne Bryant

    Play Episode Play 47 sec Highlight Listen Later Jun 27, 2023 38:19


    Dustyne Bryant from The National Alliance for Insurance Education & Research joins Jim Flynn and Natasha Suber to talk about authenticity in insurance. No matter your role, Dustyne explains why authenticity is a universal language for resonating with your audience. Listen to this episode of the IMCA peer2peer podcast to learn more.

    Crisis Communications w/ Andy Likes

    Play Episode Play 48 sec Highlight Listen Later Jun 13, 2023 36:36


    Andy Likes, with Lambert, joins Jim Flynn and Natasha Suber for a deep dive into the high-pressure world of crisis communications. What should you do if your organization is under fire? Listen to this episode of IMCA peer2peer to learn more.

    Social Media w/ Adam Constantine

    Play Episode Play 48 sec Highlight Listen Later May 30, 2023 35:52


    Adam "AC" Constantine from ACE Creatives joins Jim Flynn and Natasha Suber to talk everything social media. You'll learn the do's, the don'ts, and what makes something go viral. Listen now if you're ready to create social media content that engages, excites, and drives results!

    Authenticity in Leadership w/ Cathy Dunford

    Play Episode Play 36 sec Highlight Listen Later May 16, 2023 31:25


    Cathy Dunford from True Coaching  joins Jim Flynn and Natasha Suber to discuss the importance of authenticity and vulnerability in leadership. Interested in becoming a better leader in the insurance industry? Check out this episode of IMCA peer2peer.

    AI & ChatGPT w/ Beth Z

    Play Episode Play 41 sec Highlight Listen Later May 2, 2023 32:36


    Beth Z, aka Your Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk all about AI and ChatGPT. How can insurance marketers leverage artificial intelligence to scale their efforts, improve their content, and drive results? Learn that and more in this episode of IMCA peer2peer.

    Omni-Channel Marketing For Insurance w/ Marisa Petriano

    Play Episode Play 51 sec Highlight Listen Later Apr 18, 2023 29:18


    Marisa Petriano from ReMark Group joins Jim Flynn and Natasha Suber to discuss her experience implementing omni-channel marketing strategies in the insurance industry. Looking to gain, retain, and engage more customers in insurance? This episode is for you.

    Diversity, Equity & Inclusion w/ Kim Clark

    Play Episode Play 43 sec Highlight Listen Later Apr 4, 2023 37:48


    Kim Clark joins Jim Flynn and Natasha Suber to explore the role that marketing and communications professionals can play in Diversity, Equity, and Inclusion (DEI). What can insurance marketers do to make a positive impact on their organizations in regards to DEI? Listen to this inaugural episode of IMCA peer2peer.

    Promo - Diversity, Equity & Inclusion with Kim Clark

    Play Episode Play 24 sec Highlight Listen Later Mar 17, 2023 0:24


    The first episode of IMCA peer2peer launches soon. Subscribe now!About our first guest:Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of  The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging guidelines for brands.

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