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Ever feel like you're just making it up as you go?You're not alone.What happens when you stop chasing what you should do.And start figuring out what actually makes you happy?Dave Buonaguidi is back.From career highs and failures to social media, money, and the strange stigma of just being happy, this conversation goes deep (with a few Pringles analogies thrown in).It's as raw, funny and unexpectedly deep as the first.We talk about midlife wake-up calls, creative risks, and why some people look like they want to punch you in the face when you say you're happy.From social media chaos to the 80 summers rule.This one's packed with the kind of insights that hit you days later.We talk about:
In this episode, we sit down with Dave Buonaguidi, AKA Real Hackney Dave. He is Hackney-based artist who combines the visual and verbal language of advertising and propaganda with unique imagery and materials of found objects and ephemera. In a previous life, Dave worked in advertising for over 35 years, founding several creative agencies including St. Luke's, 4Creative and Karmarama. In 2003 he created the iconic MAKE TEA NOT WAR poster for the anti-war march. It now is part of the collection at the V&A and hangs in the Trento museum of modern art. He also played cricket for Italy. He is 59 and Dave shares his journey with unfiltered honesty, from the moment we sit down. Dave's story is about defying norms, facing life's challenges, and finding his true calling in the art world. Dave isn't and wasn't your typical boardroom executive. He loves chaos and isn't afraid to get his hands dirty. At 50, Dave had a wake-up call. Friends were passing away, his parents were getting older, and he realised that life is short. This pushed him to make some significant changes. Those experiences taught him a lot and ultimately led him to his true passion and pulling the plug on everything in his life - the worst 3 years of his life. Dave doesn't shy away from sharing his personal struggles. He opens up about a dark incident from his past, the end of his marriage, and the challenges and life. He talks about feeling ashamed and the pressure to fit into societal norms. Finding happiness was a journey for Dave. He emphasises the importance of discovering what you love and going after it with everything you've got. His story is all about resilience and pursuing happiness on your own terms. Generosity and genuine connections are crucial to Dave. He believes that being open and saying "yes" to opportunities can lead to amazing experiences. Now, Dave lives a stress-free life, embracing who he is without any hidden agendas. He encourages others to be themselves and to act with kindness. Throughout our conversation, Dave shares some incredible insights. He talks about growing up in a challenging environment, overcoming personal demons, and the pressure he faced in the advertising industry. He also shares how he found joy at 50 and beyond. He is looking forward to the next decade. Join us for this inspiring and in parts hilarious conversation with Real Hackney Dave as he shares his unique perspective on life, advertising, art, and the importance of living your life not someone else's. Whether you're looking for motivation or just a good story, this episode is not to be missed. Tune in and get ready to be inspired by Real Hackney Dave's candid reflections and unapologetic approach to life. Dave #YouAreAClassOfYourOwn Guest: https://www.instagram.com/realhackneydavehttps://www.linkedin.com/in/david-buonaguidi-79b4982 Listen on Apple Podcasts:https://podcasts.apple.com/us/podcast/a-class-of-their-own/id1732288997Watch on:YouTube: https://www.youtube.com/@aclassoftheirownpodcast/podcastsSpotify: https://open.spotify.com/show/7Apq2pSbmvytPjABrlidpN?si=4d62eba56abb45ad Social media:Instagram: https://www.instagram.com/aclassoftheirownpodcast/TikTok: https://www.tiktok.com/@aclassoftheirownpodcastLinkedIn: https://www.linkedin.com/company/aclassoftheirownpodcastFacebook: https://www.facebook.com/aclassoftheirownpodcastWebsite:https://www.playforchange.co.uk/aclassoftheirownpodcast Host: Mira Magechahttps://www.linkedin.com/in/miramagechahttps://www.instagram.com/mira_magechaCreative Director: Alex Paynehttps://www.instagram.com/alexjamespayneEditor: Josh Partridgehttps://www.instagram.com/joshfilmmakerMusic: Jay Witsey https://www.instagram.com/jay.witsey Episode bought to you by: play for changehttps://www.playforchange.co.ukhttps://www.instagram.com/play_forchangehttps://www.linkedin.com/company/playforchangeltd
In this episode, opening of season 2 we come right out of the gate with Adman turned artist David Buonaguidi aka The real Hackney Dave. Son of Italian immigrant parents. Leaving school with art and woodwork Dave got into Advertising. And what a career. Heading up and co-founding several acclaimed creative agencies, creative directing at channel 4 and then back to agencies – But all that glitters is not always gold. Dave talks about how things really felt, how he has always fought for different and what has led Dave back in the art studio and waking up in the mornings fired up. The niche is in your values – and this conversation explores how the push for doing things differently is not always an easy ride – yet the drive always leads to new adventures. A heads up there is swearing. Please note the time stamps below may be slightly out due to editing. SHOW NOTES: https://realhackneydave.com/ Link to the MAMA project on his insta: https://www.instagram.com/p/CxwGEieIsPa/?img_index=1 Some extra bits about Dave: https://jealousgallery.com/collections/dave-buonaguidi https://printclublondon.com/artist/dave-buonaguidi/ https://www.moreaboutadvertising.com/2022/11/dave-buonaguidi-guest-edits-the-big-issues-art-edition/ Find Penny here - www.thebranddirectoress.com TAKEAWAYS Finding your own path and making your own way is a process that requires self-discovery and perseverance. It is important to stay true to your values and create a work environment that aligns with them. Transitioning from one industry to another can be challenging, but it can also lead to personal and professional growth. Following your passion and pursuing your dreams can bring fulfilment and happiness. Safety and authenticity are crucial in creative work. It's never too late to start a new venture. The midlife realisation that time is running out can be a powerful motivator. Being selfish in a positive way can lead to personal growth and fulfilment. Constantly improving and climbing the ladder of success is important in all aspects of life. Finding and doing what you love is essential for personal happiness. Niche and personal expression can be powerful tools in advertising and art. Emotional connection and visual communication are key in creating impactful work. Personal identity and connection to place can inspire creativity. Embracing personal projects and constantly challenging oneself leads to growth and fulfilment. CHAPTERS 00:00 Introduction and Background 00:57 Finding Your Own Path 10:10 Setting Up a Cooperative Agency 14:00 Challenges of Growing a Business 24:58 Rediscovering Art and Values 29:54 Transitioning to Full-Time Artist 30:56 The Need for Safety and Authenticity 32:19 Starting a New Venture Later in Life 33:27 The Midlife Realisation 34:21 Being Selfish in a Positive Way 35:37 Constantly Improving and Climbing the Ladder 36:18 Finding and Doing What You Love 38:24 The Power of Niche and Personal Expression 39:26 The Importance of Emotional Connection in Advertising 41:50 Propaganda and the Power of Visual Communication 43:15 Creating a Brand Universe 45:18 The Evolution of Niche and Personal Expression 48:30 Exploring Personal Identity and Connection to Place 52:17 Embracing Personal Projects and Constantly Challenging Yourself
Dave Buonaguidi co-founded not one, but two legendary ad agencies and then realised his true calling in life was to be an artist. It's rare to find somebody with so much cross domain knowledge, so, we spoke with Dave to get his insight into cultivating a brand as an artist. Want to increase your art sales? Get our art sales success kit here!
In episode 20 I chat to artist Dave Buonaguidi - otherwise known as The Real Hackney Dave. We chat about Dave's mid-life epiphany during which he left his marriage and his career in advertising and became an artist. Dave is a fascinating guy and a natural story-teller and I loved hearing about his time in 90's Spitalfields as it just started to become cool (If you've been on one of our tours you'll probably know Dave's former home, 11½ Fournier St!), his time at channel 4 during the Brit Art Years and how he's continued to move with the times and constantly reinvent himself. I speak to him as he prepares for his solo show at BSMT space alongside other projects and find a guy who is always working to make his art better and who creates it for the people. I loved this one, hope you do to. You can follow Dave's instagram here; @realhackneydave and drop your comments here @alternativeldn
Have you ever sat down and thought about your values? Have you ever asked yourself what you truly believe in? In less than 15 minutes, learn from Holly why she thinks that recognising and staying true to these values is so integral to living a happy and fulfilled life. Inspired by her conversation with artist Dave Buonaguidi, Holly shares the lightbulb moment which clicked when she spoke with Dave about his business journey, and how the direction of his life changed dramatically because of the guiding ethics he holds dear. Holly also shares what she values so much more highly than things like wealth, along with her advice when it comes to not letting others get in the way of your core beliefs. You can hear Dave Buonaguidi's full episode here. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas, and topical, 'ungoogleable' business advice.
Artist, advertising maverick and author Dave Buonaguidi shares his valuable wisdom with us this week. Dave has been a true shaker in the advertising world for over 30 years. Dave was the founder of Karmarama & St lukes co-operative creative advertising agencies which was way ahead of its time, it was named ‘the most dangerous company on earth!' by the Harvard business review! They worked with Ikea, Boots, The Body Shop Anita Roddick to name just a few. They created the famous ‘MAKE TEA NOT WAR!' poster for the Stop the War Coalition, which is now in the V&A. Dave then went on to be creative director for Channel 4 for a time before truly diving into his creative calling as an artist! Dave is the king of messaging and creating connection through his art. Dave's has gone against the grain challenging the status quo, and creating noise his whole career, Dave is definitely not beige and this is why we all love him! Dave shares how to get your message out there and create connection through building your universe and market. He also believes by keeping your values and shinning your true light, the rest will come! Dave Takeaways 1.We all really need to feel seen and have connection 2.Build your universe and your market 3.Keep getting back up!! 4.Be authentic and guided by your inner morals 5. Create an emotive reaction to get your message out there with connection 6. If you keep going and shining your light bright, people will come back 7. There are more people who will give up and pull the plug than keep going. 8. Keep to your values! 9.Creativity is the cure 10. Your pain is your message You can find Dave's work and the galleries he's at https://www.realhackneydave.com/ And Buy his book! Blah blah blah I couldn't put it down!! Buy on Amazon and give.co.uk https://www.amazon.co.uk/Blah-Memoirs-British-advertisings-mavericks/dp/1912892170/ref=nodl_ He's also done a Ted talk ‘be the driver not the passenger' https://youtu.be/pmJDpQO-fBo
You can find the full episode on all streaming platforms and through the links below:Full Episode Apple Podcasts: https://podcasts.apple.com/gb/podcast/dave-buonaguidi-s2-e8-from-former-co-founder-st-lukes/id1465822776?i=1000458145662.Full Episode Spotify: https://open.spotify.com/episode/3nwkwIOMICUZ0DRaBPsjW8?si=p_fhjbdpR6aEB-z6PZXsZg&dl_branch=1.This is from Season 2, Episode 8's episode of Guards of Eden with Dave Buonaguidi. Dave speaks about a mistake he made in business which leads to a sage piece of advice and a great story. If you enjoyed this episode, please subscribe to Guards of Eden and/or leave a review.You can find the Guards of Eden Soundtrack on Spotify here.One love, Luca :) x
Hugh and Dan talk with Dave Buonaguidi AKA @RealHackneyDave about his time in Adland and about what he's up to now... still making posters for walls... but in galleries and homes around the world! Visuals here: https://getbehindthebillboard.com/?p=942
Dave Buonaguidi is my guest on this episode and he talks about his career in advertising and how that has given him a skillset in marketing, now that he is a full time artist.Dave talks about his career, entry into art after doing a one day workshop in screenprinting, finding his 'universe' and creating works that are recognisable under his artist brand. He shares his experience of going through Covid-19 and being reactive to current affairs, giving away prints in exchange for kind deeds and being an artist with a prolific output.Visit his websitehttps://www.realhackneydave.com/Follow on Instagram @realhackneydaveFollow me on Instagram @thegitajoshiBuy my book Show Your Art
Artist, advertising maverick and author Dave Buonaguidi shares his valuable wisdom with us this week. Dave has been a true shaker in the advertising world for over 30 years. Dave was the founder of Karmarama & St lukes co-operative creative advertising agencies which was way ahead of its time, it was named ‘the most dangerous company on earth!’ by the Harvard business review! They worked with Ikea, Boots, The Body Shop Anita Roddick to name just a few. They created the famous ‘MAKE TEA NOT WAR!’ poster for the Stop the War Coalition, which is now in the V&A. Dave then went on to be creative director for Channel 4 for a time before truly diving into his creative calling as an artist! Dave is the king of messaging and creating connection through his art. Dave’s has gone against the grain challenging the status quo, and creating noise his whole career, Dave is definitely not beige and this is why we all love him! Dave shares how to get your message out there and create connection through building your universe and market. He also believes by keeping your values and shinning your true light, the rest will come! Dave takeaways 1.We all really need to feel seen and have connection 2.Build your universe and your market 3.Keep getting back up!! 4.Be authentic and guided by your inner morals 5. Create an emotive reaction to get your message out there with connection 6. If you keep going and shining your light bright, people will come back 7. There are more people who will give up and pull the plug than keep going. 8. Keep to your values! 9.Creativity is the cure 10. Your pain is your message You can find Dave’s work and the galleries he’s at https://www.realhackneydave.com/ And Buy his book! Blah blah blah I couldn’t put it down!! Buy on Amazon and give.co.uk https://www.amazon.co.uk/Blah-Memoirs-British-advertisings-mavericks/dp/1912892170/ref=nodl_ He’s also done a Ted talk ‘be the driver not the passenger’ https://youtu.be/pmJDpQO-fBo
This is actually episode 8! I was wrong on the introToday, I was able to sit down and hear the story of Dave Buonaguidi. After seeing him talk at Holly Tucker's "Congregation of Inspiration 2019" event and was amazed by how freely and passionately Dave spoke about pursuing work that serves a purpose and makes you feel good. It really stuck with me and being able to talk to him about his journey from working at his Dad's restaurant all the way through to his new venture of screen print art was an honour. Please check out Dave and his work below:Dave's Instagram: https://www.instagram.com/realhackneydave/Dave's Artwork: https://printclublondon.com/artist/dave-buonaguidi/https://www.nellyduff.com/artists/dave-buonaguidihttps://www.jealousgallery.com/artists/dave-buonaguidiPlease go and support Dave in whatever way that you can and if you're listening to this on Apple podcasts then can you please leave a review and rating for the podcast. One love, Luca :) x
This week’s episode is a LIVE special podcast from The Congregation of Inspiration 2019. The 12 hour day condensed into one podcast, with tips, advice, lessons and laughs from all our speakers on the day - including Fearne Cotton, Sahar Hashemi OBE, Charlie Gladstone, Freddie Harrel & Emily Coxhead. Wilfred Emmanuel-Jones, Edward Perry, Pip Murray, Dave Buonaguidi and of course, Holly Tucker herself. Covering topics from being brave in business, building a brand doing good, to pursuing happiness and what it really means to build an immersive brand, this episode is a snapshot of an extraordinary day. Throughout the episode you’ll also hear from some of the people who attended the day, as well as the sounds of the brilliant Urban Voices Collective who joined us on the day. Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals. Follow Holly on Instagram: instagram.com/hollytucker/?hl=en
Dave Buonaguidi returns to tell us about his book “Blah! Blah! Blah!” “A lot of the things in this book I don’t agree with” (Dave Trott). The sleeve notes say: “This book is a rambling journey through Dave’s diverse career. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.” https://www.amazon.co.uk/dp/1912892170/ref=cm_sw_em_r_mt_dp_U_iFU6CbBP5SK4J https://printclublondon.com/artist/dave-buonaguidi/ ++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com
In this episode we speak to Zabby Allen, Founder of the Procrastination Paper and Editor of the Happy Newspaper, and Dave Buonaguidi, Ad maverick (Founder of 4Creative, St. Luke's and Karmarama), author and artist. We talk about the current creativity void, non-office working and a shared love of Dalston Print Club. Notes from our content from this week:Daisy: Watching: Turn up CharlieListening: Flying Stars of NYReading: We Need to Talk About KevinZabby:Watching: Naked and Afraid + Mums Make Porn Reading: keep Going by Austin Kleon
The Extinction Rebellion and Robert de Niro episode. Paul is away getting married (congratulations Paul!) so our good friend Dave Buonaguidi joins Mark and Ben to chat about what the end of the Jeremy Kyle show means for brands; how the advertising sector could respond to a challenge from Extinction Rebellion; plus, new campaigns from Warburtons, Boots, and Amazon Prime. Dave’s written a book about his life in advertising called “Blah! Blah! Blah!: Memoirs and advice from one of British advertising's mavericks”. It’s out on 13th June. https://www.amazon.co.uk/dp/1912892170/ref=cm_sw_em_r_mt_dp_U_iFU6CbBP5SK4J https://printclublondon.com/artist/dave-buonaguidi/ ++++++++++++++++++++++++++++++++++++ Warburtons - GoodBagels https://youtu.be/AdMpVZ42RLk Boots – Summer https://youtu.be/AtjadQm-Iy0 Amazon Prime – The Marvellous Mrs Maisel: Conference https://youtu.be/dhv5QVVa3HA Amazon Prime - All or Nothing: Manchester City - Pep Talk https://youtu.be/5qCqlBDncaU +++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com
Dave Buonaguidi had literally decided to become a screen-printer overnight. He left his job, in advertising on a Friday, went on a one-day screen-printing course at Print Club London on the Saturday and fell in love with the rapid creative process that day. Dave is best known for laying bold text over found maps, manuscripts and documents. When one of the UK’s largest Estate Agents started using adverts very similar the Dave’s recent work, Dave responded with a highly amusing barrage of ‘fake’ ad’s in the guise of those used by the Estate Agents. Whilst now running his own successful advertising agency Dave still finds the time to fulfil commissions and create his own body of work. For full line up of confirmed artists go to www.mizogart.com Email: podcast@mizogart.com Social Media: @mizogart Gary Mansfield: www.garymansfield.co.uk
You might not immediately know the name Dave Buonaguidi or be able to pronounce it, but he's truly one of a kind, and the ultimate pin-up in the world of advertising. He's made it his life's work to go against the grain and shake up the creative world. This straight talking, creative and expletive-ridden interview is one of life's one of a kind conversations! After many years in advertising, Dave set up St Lukes, the world's first advertising co-operative, which was ahead of its time. After leaving he became Creative Director at Channel 4, before founding the renowned ad agency Karmarama. Dave talks very frankly about his lessons along the way as well as his values when founding these companies (including his 'no wanker' policy!) He also talks about his latest company, knowing the end is coming and the excitement of working with small, passionate businesses making impact against the giants! Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals. Follow Holly on Instagram: instagram.com/hollytucker/?hl=en
Dave Buonaguidi is the founder of UNLtd-inc, a company that offers creative business solutions and investment to start-up businesses. Dave has been working in the advertising industry for over thirty years. Dave founded St. Luke’s, the world’s first advertising agency co-operative. He’s also responsible for founding 4creative, Channel 4’s in-house, powerhouse creative communications agency. He’s since founded the advertising agency Karmarama and been Chief Creative Officer of Crispin Porter & Bogusky London. In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march. The poster now hangs in the Trento Museum of Modern Art and also forms part of the collection at the V&A. Dave recently took a year-long hiatus from adland, in which he enrolled himself on a screen printing course, giving him a new skill to bring to life all of the ideas that constantly bounce around his head. The result is that Dave is now an artist, whose work is available to purchase at places like Jealous Gallery and Print Club London. Dave is a household name and a powerful voice in the creative industry, pushing positive agendas such as diversity and education. He’s a prolific maker and creator and has found several ways to earn a living doing so.
Dave Buonaguidi has worked in the advertising industry for over thirty years, in which time he’s cofounded three agencies, St Lukes, Karmarama, and most recently his new venture UN LTD Inc. He’s also worked at several great agencies, been a creative director at Channel Four and continues to this day to be an artist. On top of this, Dave’s also been a powerful voice and has spoken openly about all aspects of the industry from creative excellence, diversity, education and most recently, copyright and originality.