Podcasts about estate agents

Would you sell your home for Bitcoin or Ethereum? Before you say yes to a crypto or tokenized offer, I'll go over the pros, cons, and legal hurdles, plus how to know when it's worth accepting and when to walk away. If someone wanted to buy your property with Bitcoin, Ethereum, or shares in a tokenized property, would you take it? One of my seller clients just faced a first: a full-price offer on their property, paid in Ethereum. They were excited at first, but then came the reality check. Crypto and tokenized real estate sound futuristic, but there's a lot you need to understand before you accept one of these offers. Let me walk you through what these offers mean, the risks involved, and when it might make sense to say yes. 1. Crypto offers are fast, flexible, but wildly volatile. Homebuyers using crypto are often tech-savvy and ready to close quickly, sometimes even without traditional bank financing. And that can be appealing until you remember that crypto values can swing wildly overnight. Cryptocurrency values can swing wildly. What's worth $500,000 today could drop to $440,000 in a week. That's why many sellers who accept crypto choose to convert it into U.S. dollars right at contract signing, often through an escrow service or crypto-to-cash platform. It locks in your sale price and removes the risk of last-minute value changes. 2. Tokenized real estate is still new. Tokenized real estate breaks a property into digital “shares,” like a stock, that can be bought and sold on a blockchain platform. While it's an interesting model, especially in commercial and fractional property investment, it's not yet common in most residential sales. Many lenders, title companies, and legal frameworks aren't fully set up for it. If you're a seller, a tokenized offer might sound modern, but this could mean slower closings or tricky legal questions. Unless you have a legal team or brokerage experienced in blockchain real estate, approach these offers with caution. “Crypto and tokenized offers are becoming more common, but they're not right for every seller.” 3. Taxes and titles can get complicated. The IRS treats crypto as property, not currency or cash. That means accepting Bitcoin or Ethereum for your home triggers capital gains tracking and extra paperwork. For buyers, many title and escrow companies still aren't set up to handle crypto smoothly. This means that if the funds aren't converted to cash, some title and escrow companies won't know how to process the deal. Before saying “yes,” talk to a tax professional and choose a title company that's already handled digital asset deals. It can save you a major headache later. 4. Expect a different buyer profile. Crypto and tokenized homebuyers often come from international or younger investors who are deeply engaged in digital finance. However, they may be unfamiliar with U.S. real estate processes, which can lead to miscommunication or unexpected delays. If you're considering one of these offers, work with an agent experienced in crypto transactions. They can help set clear expectations and ensure all the tech and paperwork behind the scenes runs smoothly. Is it worth the risk? Crypto and tokenized offers are becoming more common, but they're not right for every seller. If you get one, slow down, ask questions, and get advice from professionals who understand this space. If you're thinking about selling your property and are wondering whether to accept a crypto offer, feel free to call, text, or email me. With the right safeguards and guidance, these deals can close successfully, but without them, you could be taking on more risk than reward. I'm here to guide you.

Today's guest is an aspiring personal estate agent in Islington, who is originally from Sweden and is a member of the National Association of Estate Agents, MNAEA, Propertymark.Since 2019, he has completed numerous courses and awards in residential sales, to be fully qualified to sell property and holds both the Level 2 and the Level 3 Awards in the Sale of Residential Property, which are highly accredited qualifications that have provided him with the essential skills to sell properties while ensuring legislative compliance.In 2022 he was shortlisted as a finalist for Propertymark's Sales Candidate of the Year. He has also been a member of Sell It, the USA's largest sales training community, since 2019, which was founded by one of the most successful real estate agents in the USA, Ryan Serhant.He is tracking 1,200+ Islington listings, has published 20 monthly property market updates, and has authored 46 pages of buyer and seller guides.In this episode we discuss industry qualifications, personal brand, creativity, LinkedIn newsletters, knowing your market and much more.Make sure to tune in if you want to hear from someone who is making a serious dent in the UK property market before he's even getting started!

This week - we have a much-needed dose of nonsense for you. We're actually a little bit giddy. Em shares the story of a bizarre encounter with an estate agent and Al has found a new so-called ‘life hack' to help you keep your house tidy. We also bring you the long awaited Should I Delete That Mug Off. We've each bought in our favourite mug, spoon and fork - so we can find out once and for all who has the most elite crockery choices. Does it work in audio only? Questionable. Head to our Instagram to see our choices for yourself. Do you have strong opinions on crockery? Email us on shouldideletethatpod@gmail.com Follow us on Instagram:@shouldideletethat@em_clarkson@alexlight_ldnShould I Delete That is produced by Faye LawrenceStudio Manager: Dex RoyVideo Editor: Celia GomezSocial Media Manager: Sarah EnglishMusic: Alex Andrew Hosted on Acast. See acast.com/privacy for more information.

Why are so many estate agents still getting customer service wrong? Andrew Seldon, Managing Director of Belvoir, joins us for a candid chat about one of the property industry's biggest blind spots: poor client care. We discuss how leadership, culture, and mindset shape performance, why agents often fall short, and what managers and negotiators alike can do to raise standards. From missed opportunities to emotional intelligence, this conversation is about building agencies that truly thrive.

It's pretty fast, yes, but AI can't factor in your home's unique features the way humans do. Most homeowners check their Zestimate before selling. Who wouldn't want to when it's quick, easy, and feels official? After all, it's powered by Zillow's more sophisticated AI system. But even in 2025, AI pricing tools still miss important details that can impact your home's true value. Let me tell you a true story. I recently worked with a seller who wanted to list their property based on their Zestimate: $545,000. But after I walked through their home, it was clear to me that their home was worth way more. They had solar panels, hurricane-rated windows, and a prime corner lot! We listed it at $589,000, and three weeks later, it sold for $595,000, which is $50K more than they expected. That kind of gap isn't rare. AI tools are useful for a ballpark number, but they don't see what makes your home unique. Let's break down what Zillow's pricing algorithm actually does, where it helps, where it misses, and what smart sellers are doing differently to get top dollar. How Zillow's AI really works. Zillow's Zestimate uses an AVM (Automated Valuation Model) that pulls data from public records, tax info, recent sales, square footage, geographic trends, and some MLS data when available. It processes millions of data points to generate a value estimate for over 100 million homes, but it only sees what's recorded. If your upgrades aren't in the system, if your neighborhood has a wide range of home styles, or if the comps it pulls don't truly match your home, the number it gives you can be way off. Where it falls short. Zestimate can't walk through your front door. It can't feel the natural light, notice your upgraded flooring, or gauge the view from your backyard. It doesn't know if your kitchen remodel happened last year or ten years ago. And in today's fast-moving market, even a short lag in updated data can throw off the price. Zillow itself reports a 2.4% margin of error for on-market homes, and over 6.9% for off-market ones. On a $600,000 home, that's a swing of more than $40,000. “Zillow can give you a number, but it can't walk through your home or understand your goals.” How to use it the smart way. Think of Zestimate like a weather app. It gives you a general forecast, but you still check the sky before heading out. The same goes for pricing your home: it's a ballpark figure, not a pricing strategy. A local expert brings in the real story by factoring in what's selling now, what buyers are prioritizing, and how your home stacks up against the competition. How it shapes buyer psychology. Buyers look at the Zestimate, whether it's accurate or not. If it's lower than your asking price, it can trigger lowball offers or raise doubts, even if your pricing is spot on. If it's higher, it might make your list price feel inflated. Either way, it shapes perception. That's why aligning your pricing with real-time market realities and explaining why helps manage buyer expectations from the start. Why Zillow can't keep up with market shifts. Markets move fast. A drop in interest rates, a new local employer, or a surge in relocation buyers can spike demand almost overnight. Zillow updates regularly, but it still relies on past data like closed sales and public records. By the time its algorithm catches up, the ideal pricing window may have already changed. Pricing a home in 2025 can feel overwhelming with so many tools and opinions out there. But you don't have to figure it out alone. We're here to help you cut through the noise with real, human insight. If you're curious about what your home could actually sell for, let's connect. Just call or email me, and I'll help you price your home right and create a personalized strategy to sell your home fast in today's market. I look forward to hearing from you!

Struggling to stand out in the UK property market? Estate and letting agents, this one's for you. In this episode, Mark Burgess, CEO of Iceberg Digital, shares how their CRM tracks over five million active buyers, landlords, and investors, revealing the content that truly grabs attention. Discover why Chris Watkin's content consistently outperforms, the types of content UK audiences engage with, and how you can apply these strategies yourself. Tune in to learn what works, what doesn't, and how to connect with your audience effectively.

Could you really earn over a quarter of a million pounds a year as a self-employed estate agent in the UK? Adam Day, UK boss of eXp, says yes, but only if you're prepared to go all in. In this episode, Adam shares the habits, mindset, and strategies that separate top performers from the rest, from content marketing to networking. Expect real names, real numbers, and the crucial factor that makes the difference. Are you ready to level up?

UK PROPERTY MARKET WEEKLY UPDATE - Week 35, 2025 Welcome to the 35th UK Property Market Stats Show of 2025 - your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Kristian Stott, as we unpack the key headlines from the 35th week of 2025, ending Sunday, 7th September 2025 ▶️ Watch on YouTube: https://youtu.be/w6ZBALu68EQ

Why are so many estate agents poor at marketing themselves? In this episode, Andrew Seldon, Managing Director of Belvoir, shares the truth behind why even experienced agents struggle to stand out. From one-person outfits to big corporates, glossy brochures and property listings simply aren't enough. Andrew reveals why most social media falls flat, how to turn local knowledge into compelling content, and what really builds trust with sellers and landlords. Tune in and discover how your agency can win more instructions.

UK PROPERTY MARKET WEEKLY UPDATE — Week 34, 2025 Welcome to the 34th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Steph Vass, the co-Founder & boss of TAUK, as we unpack the key headlines from the 34th week of 2025, ending Sunday, 31st August 2025 ▶️ Watch on YouTube: https://youtu.be/6JNiBEhq0Ig

While inventory is up and activity has slowed, prices are still rising. Every year, as summer winds down and families prepare for the school year, the real estate market shifts gears. August is often a quieter month because people are squeezing in last-minute vacations, organizing school supplies, or shuttling kids to fall sports. This pause happens almost every year, and what we are seeing right now is consistent with that seasonal pattern. The difference is that, after several years of unusual conditions, this slowdown feels both normal and healthy. Where does the market stand? On paper, we are still in a seller's market. In the Twin Cities, we have about three months of housing supply. To put that in perspective, a balanced market is five to six months of supply. That means if no new listings hit the market, it would take that long for everything to sell. With only three months, sellers technically still have the upper hand. But here's the twist: the way the market is behaving feels much more like a buyer's market. Homes are sitting on the market longer, negotiations are back on the table, and buyers actually have a bit of breathing room again. Buyers and sellers aren't on the same page. This is where things get interesting. Buyers are testing the waters with lower offers, assuming they have more leverage. Sellers, meanwhile, are still looking at home prices from the last five years and expecting the same results. The problem? The market has shifted. Both sides are adjusting to this “new normal,” and it is creating some push and pull as everyone figures out what today's values really mean. “With only three months of housing supply, the Twin Cities technically favors sellers, but buyers are gaining leverage as conditions shift.” A return to regular cycles. Remember how the market used to slow down in late summer and then pick back up in the fall? That's precisely what we're seeing again. For years, those seasonal patterns disappeared as demand skyrocketed and homes flew off the shelves. Now, we're watching a healthier, more predictable cycle return. It might feel slower, but in reality, this is what a functioning market is supposed to look like. Prices are still inching up. One important thing to note: prices aren't falling. The median sales price has increased by about 3%. That's not the massive jump we saw a few years ago, but it's steady growth. Sellers are still gaining equity, and buyers are no longer being priced out overnight. It's a middle ground that benefits both sides more than the extremes we saw before.The market may feel different right now, but that isn't a bad thing. With inventory rising and buyers and sellers adjusting their expectations, strategy matters more than ever. Working with an experienced agent who understands local trends and knows how to navigate these changes can make all the difference. If you're thinking about buying or selling in today's market, call or text us at 952-212-3597 or email ChadandSara@edinarealty.com. Let's talk about your goals and what's happening in your neighborhood.

UK PROPERTY MARKET WEEKLY UPDATE — Week 33, 2025 Welcome to the 33rd UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Iain McKenzie, the boss of the 800 Estate Agent network, The Guild of Property Professionals, as we unpack the key headlines from the 33rd week of 2025, ending Sunday, 24th August 2025 ▶️ Watch on YouTube: https://youtu.be/7XlWNAto-qI

AI tools offer a quick estimate, but they can't factor in your home's unique features. If you're thinking about selling your home this year, you've probably checked its value using tools like Zillow or Redfin. These apps promise quick estimates based on data and algorithms, and they're getting better every year. But here's the big question: can you really trust AI to price your most valuable asset accurately? Before you list your home with an AI price estimate, you need to hear this: I recently worked with a client just outside of town who was ready to sell their four-bedroom home in a competitive market and decided to use an AI tool for a pricing estimate. AI pulled data from recent sales nearby, adjusted for square footage, and looked at market trends. It estimated their home's value at $620,000. However, it missed some key features: a $70,000 kitchen renovation with high-end appliances, a full smart-home upgrade, and a prime location on a quiet cul-de-sac with greenbelt views. None of these factors was reflected in the AI estimate. After I walked through the property and analyzed local buyer demand, we listed the home at $685,000 and received multiple offers within days. That's a $65,000 difference between the AI estimate and the actual market value. So, let's break down what these tools do well, where they fall short, and how to ensure your pricing strategy helps you avoid losing out on thousands. What AI does well in home valuation. AI tools have come a long way by 2025. They pull in tons of data from public records, MLS sales, and even tax info to give you a quick estimate of your home's value. If you're in a neighborhood with cookie-cutter houses, like a suburban subdivision where every home's got a similar vibe, these tools can be pretty spot-on. They're awesome for getting a ballpark figure without picking up the phone to call an agent. Plus, they're always learning, tweaking their numbers based on stuff like interest rates and market trends. It's fast, it's easy, and it's a solid starting point. “AI can crunch data in seconds, but it can't walk through your house.” Where AI misses the mark. Despite their strengths, AI tools have notable blind spots. They can't physically tour your home to assess unique upgrades, like a $40,000 basement turned home theater or breathtaking mountain views. It also struggles in markets with diverse or limited sales data, like older neighborhoods, custom builds, or rural spots. In fast-changing markets, AI often lags, relying on past sales rather than current buyer behavior. A 2025 survey of real estate pros found that 87% think AI undervalues homes with unique features or upgrades, which could mean fewer buyers or lowball offers for you. AI valuations can influence buyer expectations. AI-driven estimates don't just affect sellers; they affect homebuyers, too. If Zillow or Redfin says your home's value is less than your asking price, buyers may assume your home is overpriced, even if your price is spot-on. This kind of mismatch can lead to fewer showings, lower offers, or unnecessary negotiations. Setting clear expectations through strategic pricing and marketing is essential to counteract these effects and keep your sales on track. Why local real estate agents still rule. AI's only as good as the data it has, and that data isn't always up to speed. A new development down the road or a big community project boosting your neighborhood's appeal? AI might not know about it yet, but a local agent does. We're out there seeing what's selling, what's sitting, and what buyers are buzzing about at open houses. That kind of real-time, boots-on-the-ground insight gives human expertise an edge that no algorithm can match. What's the best strategy to get your home's true value? Simply put, just use both AI and ask for help from a local expert. Having a local real estate agent help you with your pricing will be one of your best decisions if you want to get more for your home. AI is a great starting point, but it shouldn't be your only pricing tool. Top agents combine data-driven tools with real-time feedback and local knowledge. We use AI for broad trends and human experience for the details that actually drive offers. Remember: Getting the price right isn't just about numbers, it's about understanding what makes your home stand out today. If you're planning to sell this year, don't let a computer decide your asking price. Feel free to reach out to me by phone or email, and I'll show you how much your home is really worth and how to get the offers you deserve.

Pippa speaks to specialist consumer attorney, Trudie Broekman and construction expert, Jonathan Mitchell about a groundbreaking case. Lunch with Pippa Hudson is CapeTalk’s mid-afternoon show. This 2-hour respite from hard news encourages the audience to take the time to explore, taste, read and reflect. The show - presented by former journalist, baker and water sports enthusiast Pippa Hudson - is unashamedly lifestyle driven. Popular features include a daily profile interview #OnTheCouch at 1:10pm. Consumer issues are in the spotlight every Wednesday while the team also unpacks all things related to health, wealth & the environment. Thank you for listening to a podcast from Lunch with Pippa Hudson Listen live on Primedia+ weekdays between 13:00 and 15:00 (SA Time) to Lunch with Pippa Hudson broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/MdSlWEs or find all the catch-up podcasts here https://buff.ly/fDJWe69 Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

UK PROPERTY MARKET WEEKLY UPDATE — Week 32, 2025 Welcome to the 32nd UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Toby Martin, as we unpack the key headlines from the 32nd week of 2025, ending Sunday, 17th August 2025 ▶️ Watch on YouTube: https://youtu.be/TBg83AsHpRg 


Julia Finnis-Bedford – Owner and Founder, Amazing Spaces Real Estate SAfm Market Update - Podcasts and live stream

Olympic Lessons for Estate Agents: Roger Black on Ego, Teamwork & Long Term Wins What can elite sport teach UK estate agents? Olympic silver medallist Roger Black MBE shares insights on ego, teamwork, and long term success. In this inspiring chat, he reveals how treu achievement comes from collaboration, not just personal ambition. Roger discusses the emotional highs and lows of sport, and how focusing on the process over the outcome leads to lasting results. A must listen for agents aiming to grow stronger, together.

UK PROPERTY MARKET WEEKLY UPDATE — Week 31, 2025 Welcome to the 31st UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Steph Walker-Vass, as we unpack the key headlines from the 31st week of 2025, ending Sunday, 10th August 2025 ▶️ Watch on YouTube: https://youtu.be/uOS2pTkGn1A 


From closing costs to HOA fees, hidden fees can affect your home-buying budget. Learn what to expect and how to budget effectively for a smooth closing. You've saved up for a down payment, gotten pre-approved, and found your dream home. Great! Now, you're ready to buy your dream home, right? That's what most people believe. However, in 2025, the price of the home is just the starting point. I recently helped a couple who thought they were all set to buy their home. They had $40,000 for the down payment, secured pre-approval, and even saved some extra for closing costs. However, when it was time to finalize the purchase, they faced over $6,000 in unexpected expenses, including home inspections, HOA charges, and other fees they hadn't planned for. This caused a delay in closing, and they had to tap into their emergency savings. With a bit more clarity from the start, they could have avoided this stress. Here are some key expenses you should be aware of if you're considering buying a home today: 1. Closing costs. Most buyers have heard of closing costs, but often underestimate them. In 2025, expect to pay between 2% and 5% of the purchase price at closing. This covers lender fees, appraisals, title insurance, attorney charges, escrow setup, you name it. For a $400,000 home, that could be between $8,000 and $20,000. Ask your lender for a detailed breakdown early so you can plan accordingly. 2. Prepaids and escrow accounts. Lenders typically require you to prepay several months' worth of homeowners' insurance and property taxes before closing. This isn't optional and often isn't included in your “down payment” estimate. Depending on where you live, this could mean thousands upfront. In high-risk areas, like flood zones, insurance costs can be even higher. “There's a lot more you need to pay for than just down payment costs.” 3. Inspections and move-in expenses. Home inspections are essential but come with costs. A general inspection can range from $300 to $500, depending on factors like location, size, and age of the house. Specialized tests, like mold or radon, cost more. Then there are repair costs, pest treatments, and possibly appliance replacements. Don't forget move-in expenses like blinds, new locks, paint, or landscaping, which can add another few thousand dollars. 4. HOA fees and one-time community charges. If your new home is in a homeowners association (HOA), don't assume the monthly dues are the only costs. Many HOAs charge one-time fees at closing, such as transfer fees or initiation fees. The average monthly HOA fee in the U.S. is $291 and is non-negotiable. To avoid surprises at closing, request a full breakdown of HOA financial obligations before making an offer. 5. Utility setups and hidden service deposits. It's easy to overlook utility setup costs when you're focused on buying, but they can add up quickly. Many providers require deposits, especially if you're moving from out of state or have a limited credit history. These deposits for electric, water, gas, internet, and trash service can total several hundred dollars. You might also need to prepay your first month of service, along with one-time fees for mailbox keys or local permits. Buying a home in 2025 is a significant milestone and investment. Hidden fees and unexpected expenses can add up quickly, and if you're not prepared, they can throw your budget off track. Preparing to buy is more than just getting your down payment ready; being informed can help you avoid financial surprises at the closing table. Need more guidance? Let's connect. Feel free to call, text, or email me. I'll be happy to help.

UK PROPERTY MARKET WEEKLY UPDATE — Week 30, 2025 Welcome to the 30th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Simon Gates, as we unpack the key headlines from the 30th week of 2025, ending Sunday, 3rd August 2025 ▶️ Watch on YouTube: https://youtu.be/8evyntVP4rQ 


Why Do So Many Estate Agents Still Struggle With Business Generation? Despite all the tools at their disposal, many estate agents in the UK are still missing the mark when it comes to generating new business. In this lively and no nonsense conversation, Chris Watkin is joined by Dan Marsden, a business generation specialist who doesn't pull his punches, to unpack what's really going wrong. From agents relying too heavily on portals like Rightmove, to the lack of true local expertise in the field, this video shines a light on why so many are falling short and what the best in the business are doing differently. Dan also shares valuable insights into the often overlooked probate property sector, revealing how agents can unlock serious value for charities through smarter sales strategies. Whether you're a high street stalwart or building your brand from scratch, this interview is packed with sharp observations, real world advice, and the kind of straight talking the industry needs. Listen now, and tell us: are you really doing enough to stand out?

UK PROPERTY MARKET WEEKLY UPDATE — Week 29, 2025 Welcome to the 29th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Bryan Mansell, boss lady of Gazeal, as we unpack the key headlines from the 29th week of 2025, ending Saturday 27th July 2025 ▶️ Watch on YouTube: https://youtu.be/pB-mFlz9yms 


Simon Barry, Director of Research, Advocacy and International at the CCPC, outlines new research which calls for more transparency around the home-buying process

Why Estate Agents Struggle as Bosses, And How to Fix It! In this episode, Rob Graves from Key Coaching Ltd. explains why so many estate agents, despite excelling at sales, fall short when it comes to running a business. Becoming a great boss requires a completely different set of skills, and Rob shares practical insights into how agents can avoid common pitfalls. He emphasises the importance of stepping back from day to day tasks to focus on the bigger picture, building a business that works for you. Rob also touches on the value of improving processes, investing time in your business, and playing the long game to see real results. Whether you're thinking of becoming a business owner or stepping into a management role, Rob's advice will help you avoid common mistakes and build a successful, sustainable agency. Listen now to get ahead in the property game!

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UK PROPERTY MARKET WEEKLY UPDATE — Week 28, 2025 Welcome to the 28th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Alice Bullard, boss lady of Nested, as we unpack the key headlines from the 28th week of 2025, ending Saturday 20th July 2025 ▶️ Watch on YouTube: https://youtu.be/_THPOlLtKaE 


The 7 Biggest Myths About Estate Agents, Busted with Tracey Thompson! What do people really think estate agents do? In this eye opening conversation, Tracey Thompson, former Head of Training at national agency chain Hunters, breaks down the most common myths still clinging to the industry. With over two decades at the top of her game, Tracey knows the challenges estate agents face, from managing vendors' expectations to proving real value beyond just a Rightmove listing. Now working closely with agency bosses and teams across the country, Tracey brings a fresh, no nonsense perspective on how the profession is seen, and how agents can change the conversation. This isn't just about laughs (though there are plenty). It's about raising standards, challenging perceptions, and helping estate agents shine in a competitive market. Listen now, and let us know in the comments: what myth would you add to the list?

Why Estate Agents Get Recruitment So Wrong, And How to Fix It! In this episode, Rob Graves from Key Coaching Ltd, a seasoned estate agency expert and entrepreneur, explains why so many estate agents struggle with recruitment and how you can avoid common pitfalls. Rob highlights that recruitment is far more than just filling a vacancy; it's about building a team that shares your agency's mission, vision, and values. With a wealth of experience, he reveals the key to attracting the right talent and avoiding costly mistakes that can hold your business back. As Rob explains, the best candidates won't just be swayed by a big salary; they need to buy into your agency's culture and goals. By focusing on building long term relationships with potential recruits, you can ensure that when the time comes to hire, you've already got the right people in mind. Don't miss Rob's expert advice on creating a recruitment strategy that works for your business. Listen now and let us know your thoughts in the comments below!

The 3 AI Tools Every Estate Agent Should Know About in 2025: with Mal McCallion AI isn't the future of estate agency, it's the present. In this punchy, no fluff conversation, we're joined by industry heavyweight Mal McCallion (Zoopla, PrimeLocation, GetAgent) to uncover the three AI tools that are genuinely changing the game for estate and letting agents across the UK. From cutting admin to improving customer experience and giving stale listings a new lease of life, these tools aren't just clever, they're commercially powerful. Mal breaks down how agents can use AI right now to stay competitive, save hours, and win more business without losing the personal touch. You'll come away with practical insight, fresh ideas, and a clear understanding of how to use AI in your agency today, not someday. Listen now and tell us what AI tools you're exploring, let's get the conversation going in the comments.

Unlock the Secret to Doubling Your Profits: Why Estate Agents Need to Master Processes and Procedures! In the fast paced property market, estate agents can no longer afford to ignore the power of strong processes and procedures. But why do so many agents still find them a challenge? In this episode, Rob Graves from Key Coaching Ltd., a former agency director and multimillion pound agency owner, shares his insights on how the right processes can transform your business. Rob explains that while processes might seem dull, they are the backbone of any successful agency. With the right system in place, you'll convert valuations into instructions more efficiently, grow your business without burning out, and increase the value of your agency if you ever decide to sell. The secret is not to view processes as a burden, but as the structure that sets you, and your team, up for long term success. If you're ready to boost your profits and work smarter, not harder, hit play now and discover how mastering processes can change everything for your agency.

To discuss the whole process of bidding on houses Rory Hearne, Social Democrats spokesperson on Housing, Regina Mangan, Managing Director of Liberty Blue Estate Agents in Waterford and Don Colleran, of Colleran Auctioneers in Galways.

UK PROPERTY MARKET WEEKLY UPDATE — Week 26, 2025 Welcome to the 26th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Kristian Stott, as we unpack the key headlines from the 26th week of 2025, ending Saturday 6th July 2025 ▶️ Watch on YouTube:
 https://youtu.be/k2OUVfgAIcg

UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 25th UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Verona Frankish, boss lady of Yopa, as we delve into the key property market headlines for 25th week of 2025 ending on the 29th June 2025. The YouTube Show https://youtu.be/wIz4xxwfdes ✅ Listings (New Properties on the Market) 36.7k new listings this week (last week 37.7k) YTD still 5% higher than Week 25 of 2024 YTD and 7.6% higher YTD compared to 2017/18/19. (9301k Listings YTD 2025 vs 889k YTD 2024) ✅ Price Reductions (% of Resi Stock) 26.7k Price Reductions this week (last week 26.8k) Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%)) …13.4% the month before For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 27.5k UK homes sold STC this week (last week 28.3k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024  (664k Sales agreed YTD 2025 vs 615k YTD 2024) and 15.6% higher than 2017/18/19 YTD levels (575k). ✅ Sell-Through Rate (Monthly in Arrears) (Month in Arrears) May's sale run rate of 16.1% of Resi stock sold stc (ie 16.1% of Estate Agents properties on the market went sale agreed). 15.36% last month 2024 monthly average: 15.3%. Long term 8 yr average: 17.9%. ✅ Sale Fall-Throughs 6,529 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 23.7% (last week 23.2%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April '25 - 5.51%. 2024 average: 5.36%. (June's figures to follow next week) ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 21k net sales this week (21.7k last week), compared 2025 weekly average of 20k. 509k Net sales 2025 YTD total is still 6% higher than compared to 2024 YTD (480k) and 11.1% higher than YTD 2017/18/19 (458k). Local Focus this week Mansfield Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-9kstQ6PoRl

Why Online Reviews are a Game Changer for Estate Agents. In the fast paced property market, standing out from the competition is crucial. Online reviews could be your secret weapon, yet many estate agents still aren't using them to their full potential. In this episode, marketing expert Reena Patel explains why reviews are so important for building trust and how you can harness their power to grow your business. Reena highlights that just like the thank you cards you'd display in your office years ago, customer reviews should never be ignored or tucked away. Whether it's on Google, Facebook, or Trustpilot, reviews are a direct reflection of your service, and responding to them shows you care about your clients' experiences. Timing is key, though. Ask for feedback when your customers are happiest, and you'll see better results. Reena also shares how you can automate the process, so collecting reviews doesn't eat into your busy day. It's all about making those reviews work for you, creating positive momentum for your business. If you want to build your brand's reputation and attract more clients, this episode is a must listen. Be sure to like, comment, and share your thoughts!

Bongani Bingwa speaks to Karla Strydom from the Johannesburg Attorneys Association’s property committee about the causes of major delays at the Deeds Office and how the crisis is being addressed. He’s also joined by Rory O’Hagen, Managing Principal at Chas Everitt International and CEO of the Luxury Division, who shares how these delays have impacted the property market and why he believes progress is finally being made. Rory o'Hagen, Managing principal of Sandton Waterfall and Bedfordview Chas Everitt International and CEO of Luxury Division sharing his experience of the impact of the impact caused by delays at the Johannesburg Deeds Office and offers reassurance that, while it was once a major issue, progress is now being made. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702See omnystudio.com/listener for privacy information.

Why Are Estate Agents STILL So Rubbish at Customer Service? Tracey Thompson Explains... Estate agency is a people business, so why do so many agents still get customer service so wrong? In this no nonsense conversation, Chris Watkin is joined by Tracey Thompson, who spent over two decades at the heart of one of the UK's largest estate agency chains, Hunters. As their Head of Training for 21 years, Tracey saw first hand what separates average agents from outstanding ones, and she's now using that experience to help agency owners, branch managers and teams across the country raise their game. From old school relationship building, to the missed opportunities of modern tech, Tracey shares exactly where agents are falling short, and what needs to change if the industry wants to reclaim its reputation for service. It's not about gimmicks, it's about leadership, consistency, and remembering that people buy from people. Listen now and share your thoughts in the comments, has customer service really slipped, or are expectations just changing?

Why Authenticity is the Key to Estate Agency Success! In today's property market, standing out is more important than ever. But how do you connect with clients in a way that builds lasting trust and credibility? In this episode, marketing expert Reena Patel shares why being authentic is the game changer every estate agent needs. Reena, who previously led marketing at Belvoir before starting her own agency, discusses how transparency and honesty are at the heart of every successful marketing strategy. It's not about looking perfect or creating polished content, it's about sharing real insights and showing up as yourself. Reena admits that getting in front of the camera was terrifying, but it's the best way to build that crucial rapport with your audience. People can tell when you're being genuine, and that's what keeps them coming back. Throughout this episode, Reena also tackles the common fear of online trolls and negative feedback. She shares simple, effective ways to handle criticism professionally without letting it get in the way of your message. If you're ready to step up your marketing game and show the world who you truly are, this episode is a must listen. Tune in, and let us know how you embrace authenticity in your agency's approach!

Why Personal Branding Might Be a Waste of Time for Estate Agents | Rob Graves Shares His Secrets... In this episode, estate agent coach Rob Graves reveals why personal branding might not be as crucial as many believe in the property industry. As a former estate agency director turned coach, Rob shares his experience on building a business that works for you, not the other way around. Rob explains why focusing on growing a strong lettings book or improving your business systems could be more valuable than investing time and money into a personal brand. He talks about how personal branding can sometimes become an ego trip, rather than a practical tool to help grow your business. If you're an estate agent looking to improve your profits and create a business that lasts, this episode is packed with essential insights. Don't miss it, listen now and learn how to build a business that works for you!

UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 23rd UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Steph Walker-Vass, boss lady of TAUK as we delve into the key property market headlines for 23rd week of 2025 ending on the 15th June 2025. The YouTube Show https://youtu.be/0M9NCYaPww0 ✅ Listings (New Properties on the Market) 37.6k new listings this week (last week 39.3k) YTD 5% higher than Week 23 of 2024 YTD and 8% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 27.4k Price Reductions this week (last week 27.9k) Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%)) …13.4% the month before For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 28.1k UK homes sold STC this week (last week 28.6k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024  (608k Sales agreed YTD 2025 vs 562k YTD 2024) and 16% higher than 2017/18/19 YTD levels (524k). ✅ Sell-Through Rate (Monthly in Arrears) May's sale run rate of 16.1% of Resi stock sold stc (ie 16.1% of Estate Agents properties on the market went sale agreed). 15.36% last month 2024 monthly average: 15.3%. Long term 8 yr average: 17.9%. ✅ Sale Fall-Throughs 6,421 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 22.8% (last week 23.5%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April '25 - 5.51%. 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 21.7k net sales this week (21.9k last week), compared 2025 weekly average of 20k. 2025 YTD is 6% higher than compared to 2024 YTD and 11.4% higher than YTD 2017/18/19. ✅ Lettings Stats Local Focus this week Southport Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-Wwr5CXYQwN

The 3 Biggest Mistakes Estate Agents Are Making with Their Marketing in 2025! Are your marketing efforts in 2025 up to scratch? In this episode, marketing expert Reena Patel shares the top three mistakes that many estate and letting agents are making, and how you can avoid them. Firstly, relying too much on AI tools like ChatGPT without properly checking the output is a big issue. While AI is a great tool, it can often include mistakes like American spellings or emojis that don't suit your brand. Simply copying and pasting content can give the game away, so it's essential to proofread and ensure everything aligns with your professionalism. Next, many agents focus too much on sales, forgetting the importance of building long term relationships. As Reena points out, it's the agents who stay in touch and genuinely engage with clients who are most likely to see success when those clients are ready to buy or sell years down the line. Finally, a surprising number of agents fail to follow up on leads from major property platforms like Rightmove and Zoopla. If you're paying for these listings, you must nurture every lead, even if they're just browsing. Failing to do so could mean missing out on valuable opportunities. If you want to take your marketing strategy to the next level and avoid these costly mistakes, this episode is for you. Don't miss out, hit play now!

Why Every Estate Agent Should Start a Podcast: Rob Graves Shares His Expert Tips... In today's competitive property market, estate agents need to stand out, build trust, and engage with potential clients in unique ways. But have you considered the power of podcasts? Rob Graves from Key Coaching Ltd. explains why podcasts can be a game changer for your business. Rather than relying on traditional video content, which can be costly and time consuming, podcasts offer a more accessible way to connect with your audience. Rob reveals how focusing on local stories and showcasing the area can not only build your brand but also strengthen ties with the community. Plus, he shares why storytelling is so effective at influencing decisions and how you can use it to your advantage. If you're ready to grow your estate agency, boost your visibility, and create lasting relationships with clients, this episode is for you. Tune in now and start thinking about your very own podcast!

UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 22nd UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Rob Smith, boss man of Hunters, Whitegates & Northwoods as we delve into the key property market headlines for 22nd week of 2025 ending on the 8th June 2025. The YouTube Show https://youtu.be/e6wchVvd5AU ✅ Listings (New Properties on the Market) 39.3k new listings this week (last week 31.9k - which was a Bank Holiday) YTD 6% higher than Week 22 of 2024 YTD and 8% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 27.9k Price Reductions this week (last week 21.9k - again Bank Holiday the week before) Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%) …13.4% the month before For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 28.6k UK homes sold STC this week (last week 25k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024  (581k Sales agreed YTD 2025 vs 535k YTD 2024) and 16% higher than 2017/18/19 YTD levels (499k). ✅ Sell-Through Rate (Monthly in Arrears) May's sale run rate of 16.08 of Resi stock sold stc (ie 16.08% of Estate Agents properties on the market went sale agreed). 15.36% last month 2024 monthly average: 15.3%. Long term 8 yr average: 17.9%. ✅ Sale Fall-Throughs 6,713 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 23.5% (last week 21.7%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April '25 - 5.51%. 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 21.9k net sales this week (19.6k last week), compared 2025 weekly average of 20k. 2025 YTD is 6% higher than compared to 2024 YTD and 11.2% higher than YTD 2017/18/19. Local Focus this week Stockport Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-xM8meJ1nSN

For this week's Ask the Expert, Andrea is joined by Estate Agent for Hunters MD Rowena Quinn to answer any of your property-related questions!

Double Your Profits by Mastering Your Numbers: A Must Listen for Estate Agents! In this episode, Rob Graves, former area estate agent and now an expert estate agency coach, shares the secret to growing your profits: truly understanding your numbers. Are you clear on your conversion rates, average sales figures, or fall through rates? If not, this episode is for you. Rob explains how the most successful estate agents don't just focus on the money at the end of the process, they track and analyse every step. By knowing the numbers inside out, they can spot what's working and, more importantly, what's not. Rob also reveals how simple tweaks to your processes, like fixing a broken offer system, can dramatically improve your results. Tune in to discover how you can build a more profitable business without working longer hours. This is a game changer for anyone serious about growing their agency. Listen now, leave a comment with your thoughts, and don't forget to share it with other agents who could benefit from knowing their numbers!

The years between 1865 and 1870 would bring a tangle of new challenges for the people of the south. Drought gripped the land with merciless fingers in 1865 and 1866, only to return with cruel insistence between 1868 and 1869. Livelihoods withered, landscapes turned brittle. And yet, amid the dust and desolation, there was a glint of promise on the horizon, a hint of glitter in the forecast. British Kaffraria — that volatile strip of land east of the Kei — had been the stage for repeated wars between the British Empire and the amaXhosa. By 1866, the inevitable had come to pass: the territory was formally annexed to the Cape. This was not a popular move in the Cape Parliament. Most members balked at the idea, not out of principle, but pocket — British Kaffraria was a drain on the Treasury, propped up entirely by funds from London. The Cape, in its self-conscious autonomy, wanted no part in the bill. But Attorney General William Porter reminded his fellow parliamentarians that their indignation was selective. The Cape itself, he said, could not “talk big and look big” when its own house was being kept warm with British money. Independence in name meant little, he warned, if the machinery of government still ticked by the grace of Empire coin. But before the ink was dry on the annexation, another, more immediate matter took precedence — the fate of the amaMfengu, along with the amaNgqika and amaGqunukhwebe. The structures of amaXhosa political authority had already been dismantled within British Kaffraria. Now, as the imperial tide rolled further inland, it was the amaMfengu who found themselves repositioned — this time as subjects to be moved, their loyalty rewarded not with land, but with a fresh dislocation. Soon, the area around Butterworth became an amaMfengu stronghold. Many local amaXhosa were absorbed into their ambit — politically subdued or socially assimilated. For the British, this migration had a twofold effect. It removed thousands of Black residents from British Kaffraria, freeing up land under Crown control. And it advanced a broader goal: clearing the way for the Cape Parliament to annex the territory, albeit reluctantly and under pressure from Westminster. Just to flick the future switch for a moment — Back to the Future, in 2003, a constellation of dignitaries descended on Phokeng for the coronation of Kgosi Leruo Molotlegi of the Bafokeng. That's near Rustenberg just for clarity. Among them were Nelson Mandela, Mangosuthu Buthelezi, First Lady Zanele Mbeki, and the Queen Mother of Lesotho. A drought pressed down on the land in 2003, dry and unforgiving, but the dusty heat did little to mute the occasion's quiet grandeur. For a small nation to command such presence — to draw the gaze of the region's most prominent figures — spoke to something more than mere ceremonial gravity. It hinted at a deeper, long-cultivated influence. This is the story of how the Bafokeng came to be recognised as one of South Africa's most quietly successful peoples — not by avoiding the tides of history, but by learning, early on, how to navigate them. From their dealings with the Boers and Paul Kruger, to their survival under apartheid's grip, the Bafokeng carved a path few expected — and fewer still understood. There's an almost whispered history here, a counterpoint to the dominant narrative of dispossession and defeat. The Bafokeng lived on land of consequence long before that significance was measured in ounces of platinum. It wasn't until the metal was prised from the earth beneath their feet that the rest of the country — and eventually, the world — began to pay attention. But the roots of their agency run deeper, older. They reach back to a time when Paul Kruger was still cobbling together unity among the Voortrekkers, long before his epic confrontations with the British had begun.

A bit of fun for the weekend

UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 21st UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Toby Martin, as we delve into the key property market headlines for 21st week of 2025 ending on the 1st June 2025. Don't forget that all numbers are down from the previous week's as it late May Bank Holiday The YouTube Show https://youtu.be/X1BCZ8Nh4XA ✅ Listings (New Properties on the Market) 31.9k new listings this week (last week 41.3k) YTD 5% higher than Week 21 of 2024 YTD and 9% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 21.5k Price Reductions this week (last week 27.2k) Monthly Run Rate in reductions - 1 in 7.5 of Resi Sales stock per month is being reduced (which represents 13.4%). For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 25k UK homes sold STC this week (last week 28.9k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024  (551k Sales agreed YTD 2025 vs 511k YTD 2024) and 16% higher than 2017/18/19 YTD levels (399k). ✅ Sell-Through Rate (Monthly in Arrears) April's sale run rate of 15.36% of Resi stock sold stc (ie 15.36% of Estate Agents properties on the market went sale agreed). May's figures not out yet - so will be next week March's was 16.3%. 2024 monthly average: 15.3%. Long-term 8-year average: 17.9%. ✅ Sale Fall-Throughs 5,441 Sale fall-thrus last week from Resi Sale Sales Pipeline of 453k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 21.7% (last week 22.9%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure not out yet - April, as a whole, 5.51% of sales in the UK agents pipelines fell thru. For comparison, 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 19.6k net sales this week (22.2k last week), compared 2025 weekly average of 20k. 2025 YTD is 5% higher than compared to 2024 YTD and 11.2% higher than YTD 2017/18/19. Local Focus this week Plymouth Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-tz9cFoINVJ

Exclusive Insights for Estate Agents! Have you ever wondered what it takes to apply the mindset of an Olympian to estate agency? In this exciting episode, Adam Mackay from Mackay Property shares his experience working with Olympians Steve and Roger, who've made the leap from elite athletes to successful estate agents. But what exactly can they offer to help you succeed in the property market? Adam and the team dive into how the principles that made Steve and Roger champions in their sport, such as focus, resilience, and discipline – can be applied to becoming a top performing estate agent. They explain how self employed agents can benefit from personal coaching and access to regular masterminds, where agents collaborate, learn, and grow together. With face to face meetings, tailored support, and a growing network of professionals, this is an opportunity to tap into a community that thrives on growth and high performance. If you're looking for more than just standard training, and want to elevate your estate agency career, this is a must listen. Make sure you like, comment, and share your thoughts with us!

Why Estate Agents Struggle to Connect with Their Audience (And How You Can Fix It)! Are you really reaching your audience, or are your messages getting lost in the noise? In this episode, Reena Patel, former head of marketing at Belvoir and now the founder of her own agency, reveals why estate agents often miss the mark when connecting with buyers, sellers, landlords, and tenants; and how you can fix it. Reena explains that while estate agents know their audience, they often fail to communicate with them in a way that truly resonates. She highlights why using generic messages across platforms like LinkedIn, Rightmove, and your website doesn't work, and how you can create content that speaks to the specific needs of your clients. It's not just about posting content. It's about posting the right content, at the right time, for the right people. Reena shares how to use automated tools to stay in touch with your clients, keeping your communication relevant and impactful. If you're ready to stand out in a crowded market, listen to the full episode. Then, share your thoughts with us in the comments and pass this on to a colleague who could benefit from a marketing boost!

We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2022: Gary Hersham has been selling houses to the very rich for decades. At first, £1m was a big deal. Now he sells for £50m, £100m, even £200m. What does it take to stay on top in this cut-throat business? By Sophie Elmhirst. Read by Andrew McGregor. Help support our independent journalism at theguardian.com/longreadpod