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In this episode, we sit down with Dave Buonaguidi, AKA Real Hackney Dave. He is Hackney-based artist who combines the visual and verbal language of advertising and propaganda with unique imagery and materials of found objects and ephemera. In a previous life, Dave worked in advertising for over 35 years, founding several creative agencies including St. Luke's, 4Creative and Karmarama. In 2003 he created the iconic MAKE TEA NOT WAR poster for the anti-war march. It now is part of the collection at the V&A and hangs in the Trento museum of modern art. He also played cricket for Italy. He is 59 and Dave shares his journey with unfiltered honesty, from the moment we sit down. Dave's story is about defying norms, facing life's challenges, and finding his true calling in the art world. Dave isn't and wasn't your typical boardroom executive. He loves chaos and isn't afraid to get his hands dirty. At 50, Dave had a wake-up call. Friends were passing away, his parents were getting older, and he realised that life is short. This pushed him to make some significant changes. Those experiences taught him a lot and ultimately led him to his true passion and pulling the plug on everything in his life - the worst 3 years of his life. Dave doesn't shy away from sharing his personal struggles. He opens up about a dark incident from his past, the end of his marriage, and the challenges and life. He talks about feeling ashamed and the pressure to fit into societal norms. Finding happiness was a journey for Dave. He emphasises the importance of discovering what you love and going after it with everything you've got. His story is all about resilience and pursuing happiness on your own terms. Generosity and genuine connections are crucial to Dave. He believes that being open and saying "yes" to opportunities can lead to amazing experiences. Now, Dave lives a stress-free life, embracing who he is without any hidden agendas. He encourages others to be themselves and to act with kindness. Throughout our conversation, Dave shares some incredible insights. He talks about growing up in a challenging environment, overcoming personal demons, and the pressure he faced in the advertising industry. He also shares how he found joy at 50 and beyond. He is looking forward to the next decade. Join us for this inspiring and in parts hilarious conversation with Real Hackney Dave as he shares his unique perspective on life, advertising, art, and the importance of living your life not someone else's. Whether you're looking for motivation or just a good story, this episode is not to be missed. Tune in and get ready to be inspired by Real Hackney Dave's candid reflections and unapologetic approach to life. Dave #YouAreAClassOfYourOwn Guest: https://www.instagram.com/realhackneydavehttps://www.linkedin.com/in/david-buonaguidi-79b4982 Listen on Apple Podcasts:https://podcasts.apple.com/us/podcast/a-class-of-their-own/id1732288997Watch on:YouTube: https://www.youtube.com/@aclassoftheirownpodcast/podcastsSpotify: https://open.spotify.com/show/7Apq2pSbmvytPjABrlidpN?si=4d62eba56abb45ad Social media:Instagram: https://www.instagram.com/aclassoftheirownpodcast/TikTok: https://www.tiktok.com/@aclassoftheirownpodcastLinkedIn: https://www.linkedin.com/company/aclassoftheirownpodcastFacebook: https://www.facebook.com/aclassoftheirownpodcastWebsite:https://www.playforchange.co.uk/aclassoftheirownpodcast Host: Mira Magechahttps://www.linkedin.com/in/miramagechahttps://www.instagram.com/mira_magechaCreative Director: Alex Paynehttps://www.instagram.com/alexjamespayneEditor: Josh Partridgehttps://www.instagram.com/joshfilmmakerMusic: Jay Witsey https://www.instagram.com/jay.witsey Episode bought to you by: play for changehttps://www.playforchange.co.ukhttps://www.instagram.com/play_forchangehttps://www.linkedin.com/company/playforchangeltd
This week Joe Hine speaks with Mark Sargeant from Phoenix Equity Partners. They discuss the constantly evolving world of private equity investment in the creative and digital sectors. Founded in 2001, Phoenix Equity is a leading mid-market private equity firm with over £1.7bn invested across 60+ deals. They specialise in backing ambitious UK founders and were a pioneer in marketing and digital services with their investments in Karmarama (2011) and later 1000heads (2019). Both companies achieved significant growth and successful exits. Mark Sargeant, a Partner with nearly 20 years at the firm, played a key role in both these stories. In this episode, Mark demystifies Private Equity explaining how it really works, from raising funds to investing decisions and how the culture of the Private Equity business will define its success. Mark emphasises what Phoenix looks for in a target business and how it approaches the growing influence of digitisation and data. He addresses the challenges and opportunities in balancing creativity with financial success, particularly the movement towards recurring revenue models that attract private equity interest.Mark insists on the importance of alignment and shared values between private equity investors and business founders, and the steps an entrepreneurs should take to choose a PE partner. He explains the benefits private equity brings to the economy, helping businesses scale and avoiding cultural clashes commonly seen in corporate acquisitions.They also discuss:- The integration of customer-centric strategies in investment practices- How Private Equity benefits the economy, and society, particularly within the mid-market- The rapid advancement in digitisation and the growing importance of data- The changing dynamics of private equity and the ability for swift investments. - In an ever turbulent world with high interest rates, what is the future for Private Equity? Timestamps: 05:36 Valued people, culture, and entrepreneurial opportunities at Phoenix.10:24 How private equity firms assess founders and businesses.17:57 Opportunity in merging businesses for customer centricity.23:57 The digital sector's recurring revenue model promotes stability.34:13 Assessing fund deployment and investment strategies is crucial.42:35 Private equity funding drives business consolidation and exits.47:09 Private equity brings massive benefits to the economy.
James Denton-Clark, the CEO of Saatchi & Saatchi, boasts over 25 years of expertise in the advertising industry, demonstrating a remarkable history of guiding teams to execute award-winning campaigns. Throughout his career, he has spearheaded transformative client partnerships, fostering brand growth and talent development. As a creative luminary, James spent the last 12 years at Karmarama, steering the agency through its acquisition by Accenture in 2016 and successfully navigating the subsequent integration. Before assuming the roles of Creative Agency CEO at Accenture Song and CEO of Karmarama, he held key positions in marketing agencies and advertising companies. A recognised thought leader in the industry, James Denton-Clark is an active member of the IPA client relationship committee and has contributed to Campaign Magazine. His direct involvement in steering transformative marketing campaigns for various brands underscores his impact in the field. This week's episode delves into the qualities of effective leadership, the significance of meditation, and the journey to becoming the CEO of the most storied advertising agency in history. We discuss: - Contemplating a military career - Starting your career in the mailroom - Climbing the ranks within the agency landscape - Progressing from Managing Director to CEO at Karmarama - Emphasising the significance of a shared sense of purpose - Theory of needs - Rejecting the alpha leader archetype - Hearing about a CEO role at Saatchi & Saatchi… - Navigating gardening leave - Attaining the role of CEO at one of the world's most renowned agencies. Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Jon joined Accenture Song as the Executive Chairman of Karmarama - a role he has held since 2014. In his position he now leads client conversations around experience and works extensively in the marketing and communications space. Prior to joining Accenture Song, John's 30 plus years of experience in advertising and marketing were spent at ITV, MTV Europe, Disney, BMP DDB, and PHD (part of Omnicom). He also founded and launched Naked Communications in 16 markets globally, trailblazing joined up thinking across legacy and digital channels, and advising global marketers on modern communication strategies to engage with customers. Jon is a regular speaker at the World Federation of Advertisers, Cannes Lions, SXSW amongst others.
Have you ever sat down and thought about your values? Have you ever asked yourself what you truly believe in? In less than 15 minutes, learn from Holly why she thinks that recognising and staying true to these values is so integral to living a happy and fulfilled life. Inspired by her conversation with artist Dave Buonaguidi, Holly shares the lightbulb moment which clicked when she spoke with Dave about his business journey, and how the direction of his life changed dramatically because of the guiding ethics he holds dear. Holly also shares what she values so much more highly than things like wealth, along with her advice when it comes to not letting others get in the way of your core beliefs. You can hear Dave Buonaguidi's full episode here. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas, and topical, 'ungoogleable' business advice.
Nicola Mendelsohn CBE is one of the best known women in tech globally, reporting directly to Sheryl Sandberg at Meta (previously known as Facebook). She was born in Manchester in the UK and first made a name for herself leading advertising agencies including Karmarama, being President of the IPA (Institute of Practitioners in Advertising), and later she was given a CBE in 2015 for Services to the Creative Industries. Nicola has spent nearly a decade at Meta, with the majority of that time spent leading all of Europe, the Middle East and Africa, before being promoted in 2021 to VP of Global Business Group. In today's episode we talk about all things metaverse, including anecdotes about how people turn up to VR leadership meetings, examples of how brands are building in the metaverse, and her vision for the future of work. LINKS: Nicola Mendelsohn on Instagram: https://www.instagram.com/nicolamen Nicola on Twitter: https://twitter.com/nicolamen Nicola on LinkedIn: https://www.linkedin.com/in/nicolamendelsohn1 Follow Women of Web3 for the latest job posts, learning resources and events: https://twitter.com/womenofweb3co Women of Web3 website: www.womenofweb3.co JOBS IN WEB3: Get your first job in web3 by applying to be part of the Women of Web3 talent collective: https://www.womenofweb3.co/jobs CREDITS: Host: Lauren Ingram Producer: Ollie Chamberlain
There are lots of different kinds of leaders but the best ones I've had the fortune of working with have a compelling vision and actually follow it through. On this week's episode of GrowOp we're talking to Jon Wilkins, Managing Director of the newly formed Accenture Song. Back in 2000, co-founded industry maverick, Naked Communications. From there he joined Karmarama, one of the UK's most progressive agencies, as Chairman. And in 2016, he oversaw the sale of Karmarama to Accenture. At every juncture, Jon has rallied against convention and re-imagined what is possible so on this episode, Jon shares his top 5 tips on how to be a visionary leader.
Imogen is the Executive Creative Director at McCann Manchester.In this episode Imogen explains about the courage required to make difficult decisions in an industry that is always striving to find something new, something that has never been done before. She shares how she found the courage to remain authentic to herself, stand up for what she believed in and have her voice heard. Imogen bravely shares the fear she experienced when she became a leader. She questioned whether she would be the weakest link, but accessed her stubbornness and competitiveness to help her embrace her new role and build a confident team she led to success. Imogen began her career at McCann Manchester, before heading down to McCann London.There, Imogen worked with brands such as Subway, Bisto and MasterCard before moving over to Karmarama to create some of the most awarded, talked about and effective work in the UK for The British Army.Her work has been recognised at all the major award shows including Cannes Lions, D&AD, Creative Circle, Campaign Big, IPA Effectiveness and the DMAs. She also sits on the Global Creative Council for Snapchat, and was a recipient of Campaign's Female Frontiers award for Conquering Creativity in 2020.Imogen finally came full circle this year, returning to McCann Manchester to head up the creative department. Topics covered include:Making difficult decisionsBecoming a female leaderStaying true to yourself Feminist way of thinking in businessImpostor SyndromePassion at work Importance of being purpose drivenPower of LanguageFollow Joanna Howes and The Change Creators: website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/LIVE LONDON EVENT: https://www.thecourageousleaderclub.com/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ
Picturehouse are a band from Dublin, Ireland. The band are most famous for their song "Sunburst" from the album Karmarama in Ireland.In this episode Paula and Dan talk to Dave Browne from the group about the album and dive into their favourite tracks. See acast.com/privacy for privacy and opt-out information.
Nicola Mendelsohn oversees the vast $100bn-a-year advertising business at Meta, the social media giant known until recently as Facebook. She is one of the most senior women in UK tech, now heading to New York to take up her new role. Business is booming for Meta, which also includes Instagram and Whatsapp, as it plots a push into virtual reality worlds. But so are critics' voices, especially after damaging leaks suggesting the group knew its products contributed to violence and mental health problems. Regulators are asking how it might take greater responsibility for what goes on on its platform, which boasts 1.9bn daily active users. Lady Mendelsohn joined Facebook in 2013 as vice president for Europe, the Middle East and Africa after 20 years in advertising, spent at firms including Karmarama, Grey and BBH. She joins James Ashton to discuss: Mark Zuckerberg's vision for the future and how he plans to lead Meta forward; The importance of asking questions and seeking mentors; Coping with cancer in a leadership role and why it's OK to show vulnerability; And thriving in a male-dominated advertising industry. For further details of this series, follow @leadingpod or go to leadingpod.com James Ashton's book The Nine Types of Leader (bit.ly/NINEbook) is available now
Grace Francis is a Chief Experience Officer at Karmarama who attributes personal and professional time to design a better world. In this episode they discuss the downside of frictionless experiences, advocating for yourself in the workplace, and their own journey and experiences in the industry. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Grace Francis speaks about the importance of breaking out of boxes in order to innovate in one's work and in their own identity. From early content-focused roles to leading innovation at Grey Advertising, Grace talks about navigating the human barriers to change, the shock of dealing with the prejudices of gender identity, and using influence to strip away hierarchy. Listen for advice on: Confronting pushback with empathy The utility of saying “maybe” Rethinking experience design using the concept of value exchangeLeveraging existing technology tools Learn more:Grace Francis (Guest): https://www.linkedin.com/in/graciefrancis/?originalSubdomain=ukZoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coBrand Copy by Nicole Beckley See acast.com/privacy for privacy and opt-out information.
Nicola Mendelsohn is currently the Vice President for Europe, Middle East, and Africa for Facebook. A role she has held since 2013. She is also a non-executive of Diageo, serves on the UK government’s Digital Economy Council, the Mayor of London’s Business Advisory Board, and is co-president of the charity Norwood. In 2019, Nicola founded and launched the Follicular Lymphoma Foundation, a charity focused solely on raising funds to help the thousands of people living with Follicular Lymphoma to live well and get well. At the heart, her position at Facebook is about “making sure that whether it's a person using our platforms or it's a business, large or small, that Facebook can be the best platform and the best partner for the individuals or for the businesses, especially through this last year where we've all gone through this rapid digital transformation.” No two days are ever the same at Facebook. Before the Covid world, Nicola would travel most weeks to different parts of the region. She would meet with all different groups of people, with business owners, small and large, that were using Facebook’s platforms: politicians, community groups, and female entrepreneurs, to accelerate women in business and get more young women into STEM careers. Prior to joining Facebook Nicola worked in advertising for over 20 years working at BBH, Grey and Karmarama. Prior roles include: first female President of the IPA (the advertising industry trade body), Trustee of The White Ribbon Alliance, Chairman of Women’s Aid Development Board and President of the Women in Advertising and Communications London club (WACL). She was also a Director of the Women’s Prize for Fiction and Co-Chair of the UK Governments Creative Industries Council. In 2015 she was awarded a Commander of the British Empire (CBE) for services to the creative industries in the UK. Her greatest joy in life comes from her husband Jon and her four children Gabi, Danny, Sam and Zac. ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ → Here's what you will learn: ● Why the concept of work/life balance is outdated ● How the future of work has changed ● The role of social media in society ● How being diagnosed with an incurable illness highlights the importance of leading with empathy ● The importance of setting realistic goals and defining your North Star ● How to manage your biases ● How to deal with imposter syndrome ● How to treat everything as a learning opportunity ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ✔ PRE-ORDER THE NEW FEMALE LEADER BOOK: bit.ly/38C9dIP ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ➤ SUBSCRIBE TO OUR CHANNEL www.youtube.com/channel/UCIocJbUS…ub_confirmation=1 ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯ ➤ JOIN OUR MOVEMENT Website: www.newfemaleleaders.org Instagram: www.instagram.com/new.female.leaders LinkedIn: www.linkedin.com/in/newfemaleleaders
On this week's podcast, I'm chatting to Chris McCafferty, group CEO MSL UK. Chris has been at MSL for about a year and a half. Previously he worked for Red, Microsoft, Weber Shandwick, Myspace and Shine. In 2010 Chris launched Kaper PR which was a JV with Karmarama. The Karmarama Group was sold to Accenture in 2016. MSL employs about 150 in the UK and is owned by Publicis.Thanks so much to the podcast sponsors, the PRCA.If you haven't taken a look yet, here are all the categories for the PRmoment Awards 2021.Here’s a summary of what Chris and I discussed:1.27 mins Why did Chris decide to join a large networked firm like MSL, rather than going down the agency start-up route, like he had done previously in his career?2 mins “I spent 3 years working as a management consultant within Accenture Interactive and it was great but it didn’t make me happy.” 3.30 mins What are the differences in working for a networked firm compared to an independent agency?5 mins I ask Chris why MSL has had a tough time in the UK? (Prior to the last 12 months)7 mins Chris talks about how MSL has won Puma, Axa, Bank of America and Subway in the last 12 months and recovered quickly from a very tough Q2 2020.9 mins Chris believes MSL does its best work when “brands are at a moment of change.”10 mins Chris talks about the challenges of joining and leading an agency in lockdown11 mins What schemes has MSL put in place to build the right culture during lockdown?14 mins Chris talks about We Build Belief - MSL’s “view on the world.”19 mins and 27 mins How do you create momentum in a PR agency business?20 mins Chris talks about the 3 defining parts of his career- the first at The Red Consultancy, the second launching MySpace across Europe and the third launching Kaper.21 mins Chris says he’s “a better agency person because he had a period in-house.”23 mins How has MSL has got itself back on the big pitch lists in the London market?24 mins How closely does Chris work with the rest of Publicis?28 min Publicis recently bought Octopus communications, Chris talks about what this means for MSL in the UK.
In this episode, Nikky's guest is Gordon Reid, founder and Creative Director of Middle Boop Studios. Gordon has spent over ten years in branding, design and the advertising industry. Over his career he has worked for at Saatchi & Saatchi, Ogilvy, JWT, McCann, Sapient, Karmarama and Grey London. In 2009, he created Middle Boop studio. In his first year of business he managed to win Unilever and HSBC as clients. He also gives talks, lectures and conferences all over the world, and writes for the likes of Computer Arts and Design Week, having been judge on panels for D&AD (including black pencil,) Cannes Young Lions and Creative Circle. His recent side hustle, Weird World Cup, beermat project gained global recognition, selling the beermats all over the world, earning thousands for charity and even being recognised by Crystal Palace, the team he has supported his whole life.
Chris McCafferty, the founder of Kaper and then Karmarama, joined Publicis Groupe agency MSL in 2019 as UK chief executive. He joins Maja Pawinska Sims on the PRovoke podcast to talk about the agency's new data-driven insights tool, Belief Stack, and the growing importance for brands to understand the deeply-held beliefs and values of their audiences.
In this episode, Jon provides advice and guidance on identifying what is important and where to focus your resources, what aspects of digital marketing aren't working and how to fully embrace creativity. Who is Jon Wilkins? Jon is currently Global MD of Creative Council at Accenture Interactive and Chairman at Karmarama, with his wide-ranging marketing experience also extending to positions at Walt Disney and MTV earlier on in his career. With that in mind, we're very much looking forward to hearing more about his exceptional career journey to date and discussing his thoughts and insights into the current marketing landscape.
Today, I'm having a gas with Grace Francis, a forward thinking tech impresario, whose enthusiasm and expertise in digital has caused her to ricochet through several major agencies, most recently being snatched up by Karmarama to serve as their Chief Experience Officer. -- www.gasismusic.co.uk -- © GAS™ Music 2020
Ryan Hall has built a career transforming how B2B sales is done and how sustainable pipelines are built. He is the Growth Chief Officer at The Zeitgeist and has held leadership roles in, Karmarama, Accenture and TH_NK. Including two successful exits. He also works with a range of B2B businesses and has sold and supported over £100m of deals in his career. He is currently working with Territory Studios, who Motion graphics and screen effect, Marvel movies, Spiderman, Ex Machina, Blade Runner 2049 We discuss: How to win new business with 'Slow Selling' Mobile app development Growth Strategy for B2B brands Selling to Karmarama and Accenture Interactive Enjoy the chat!
Jon Wilkins on Jazz Shapers with Mishcon de Reya. Jazz Shapers in association with Mishcon de Reya broadcasts every Saturday at 9am, with a repeat on Monday at 5am, just before the Business Breakfast. Presented by broadcaster and Mishcon de Reya's Director of Business Development Elliot Moss, Jazz Shapers shares music from the risk takers, leaders and influencers of jazz, soul and blues, alongside interviews with their equivalent in the business world: entrepreneurs who have defined and shaped business categories and ways of operating, defying convention and have gone on to achieve great success. With more than 900 people, Mishcon de Reya is an independent London-based law firm that serves an international community of clients. In their words: "We appreciate the privilege of sitting alongside our clients as a trusted advisor. Building strong personal connections to our clients and their businesses is important to us. It is for these reasons we say ‘It's business. But it's personal.'
In the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year.The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.
2 Apr 2019, 11:06Billed as Coachella of the Caribbean, last year's Fyre Festival ended up more like the Hunger Games leaving thousands of rich millennials stranded on a tropical island. An army of influencers, including Kendall Jenner, helped sell out the festival, but few apologised for misleading their fans. Billions are being spent on influencer marketing each year, but are brands being ripped off? We're joined by Karmarama's Katie Hunter, The Romans' Joe Mackay-Sinclair and YouTube star Joshua Pieters to discuss the ethics and effectiveness of influencer marketing. Hosted on Acast. See acast.com/privacy for more information.
2 Apr 2019, 11:06 Billed as Coachella of the Caribbean, last year’s Fyre Festival ended up more like the Hunger Games leaving thousands of rich millennials stranded on a tropical island. An army of influencers, including Kendall Jenner, helped sell out the festival, but few apologised for misleading their fans. Billions are being spent on influencer marketing each year, but are brands being ripped off? We’re joined by Karmarama’s Katie Hunter, The Romans’ Joe Mackay-Sinclair and YouTube star Joshua Pieters to discuss the ethics and effectiveness of influencer marketing.
Benvenuti alla puntata numero 73 de “Il bernoccolo”, il podcast che parla di comunicazione, tecnologia e cultura nel mondo post-digitale. Questa è la puntata del 5 dicembre 2019. Con Andrea Ciulu e Pasquale Borriello.Io sono Andrea Ciulu e qui con me, di ritorno da IAB Forum 2019, c'è Pasquale Borriello.Il sito del Bernoccolo: http://www.ilbernoccolopodcast.comNOTE DEL PODCASTI dati del politecnico sull'Internet Advertising https://www.primaonline.it/2019/11/20/297655/iab-forum-2019-adv-online-in-crescita-del-9/Il video Lil Dicky Earth https://www.youtube.com/watch?v=pvuN_WvF1toIl report di Karmarama https://hx.karmarama.com/report/ Le proposte del Milanese Imbruttito per il Comune di Milano https://www.youtube.com/watch?v=Z3x8urEDfKgGrazie a tutti voi per essere stati con noi. Ricordate di iscrivervi al podcast su Apple Podcast o su Spotify e di seguirci su ilbernoccolopodcast.com e su Instagram.E se vi è piaciuta questa puntata, fatelo sapere a tutti: aggiungete una recensione su Apple Podcast. Potete limitarvi a dare un voto al podcast da una a cinque stelline (meglio cinque) o aggiungere anche un commento.Se poi volete condividere la puntata sui social, fatelo con hashtag #ilbernoccolo.Alla prossima.La musica di questa puntata è Bad B Bop di Ms BanksLicenza SIAE APOD 5277/I/4999
This is actually episode 8! I was wrong on the introToday, I was able to sit down and hear the story of Dave Buonaguidi. After seeing him talk at Holly Tucker's "Congregation of Inspiration 2019" event and was amazed by how freely and passionately Dave spoke about pursuing work that serves a purpose and makes you feel good. It really stuck with me and being able to talk to him about his journey from working at his Dad's restaurant all the way through to his new venture of screen print art was an honour. Please check out Dave and his work below:Dave's Instagram: https://www.instagram.com/realhackneydave/Dave's Artwork: https://printclublondon.com/artist/dave-buonaguidi/https://www.nellyduff.com/artists/dave-buonaguidihttps://www.jealousgallery.com/artists/dave-buonaguidiPlease go and support Dave in whatever way that you can and if you're listening to this on Apple podcasts then can you please leave a review and rating for the podcast. One love, Luca :) x
In Episode 14, we delve deeper into the topic of networking and your network. Through the practice of networking we build our network, and the quality of our network, will determine how we progress and perform in our careers. It sounds simple, but how do we do that? What if networking terrifies you? What if you’re an introvert?In this episode, Amelia sits down for coffee with self-confessed introvert and advertising industry senior leader Hannah Sturrock. Hannah is the Managing Partner of one of Australia’s leading independent creative agencies, The Hallway. Since joining The Hallway in 2011, Hannah has grown and nurtured the business and her own career, and prior to that has had a long history working for entrepreneurial and creative businesses and agencies. First, in her native UK, where she worked for Wallpaper Magazine and Karmarama in London, and then at BMF in Sydney.Hannah talks first about her feelings of stuck throughout her career, being pigeonholed in a role based on her developed competencies, and tackling her own inner voice that kept saying “but you’re better” at being behind the scenes. She admits her greatest learnings came from a moment of rejection - a moment that she thought would get her unstuck - and how connecting with founders has changed the course of her creative and colourful career.When it comes to networking, Hannah believes we have to give over get and elevate our conversations to a higher value around strategy, if we want to get unstuck. She gives helpful advice on how to network as an introvert, how to avoid building a network that’s too narrow and a 101 on how to pitch your way out of being stuck. Here are the research links referenced in this episode:Dave Evans and Bill Burnett. 'Designing your life: Build a life that works for you'. (2016) https://bit.ly/2KH2YHT Deakin & Co. Eight common mistakes encountered when networking (and how to overcome them). (2017) https://bit.ly/2Xvlh82 Ken Coleman. The Proximity Principle. https://bit.ly/2D5lpSc Kat Cole. 'Networking for people who hate networking' https://bit.ly/2O51eKv Harvard Business Review. 'Getting networking right' https://bit.ly/2CYhAhX If you would like to connect with Hannah Sturrock directly, you can find her on LinkedIn: https://www.linkedin.com/in/hannahsturrock/ If you have a question that you would like answered, or you would like to connect with Ann and Amelia directly, you can email: careerandcoffeepodcast@gmail.com You can also join our Career and Coffee community on LinkedIn: linkedin.com/company/career-and-coffee-podcast/ And find us on Instagram for bonus content: instagram.com/podcastcareerandcoffee
We continue our new podcast series by looking into the British Army's controversial recruitment campaign, 'This is Belonging'. Launched in 2017, the campaign, which showed the camaraderie of army life, had a simple objective – widen the recruitment pool by moving the message away from guns and tanks to images of more human experiences. Even if it drew scepticism from the media for its emotional tone, it was an instant success, propelling applications to record levels and winning a number of awards, notably gold at the IPA effectiveness awards in 2018. It was followed in 2018 and 2019 with campaigns aimed at attracting recruits from all walks of life – people of all faiths, 'snowflakes' and 'selfie addicts', to quote the latest advertising copy. To tell the story, Marketing Week editor Russell Parsons is joined by Nick Terry, chief marketing officer at Recruiting Group, part of Capita and the firm responsible for British Army recruitment; Rhonwen Lally, senior planner at Karmarama; and Rob Fullerton Batten, associate director in planning at Mediacom.
Jon Wilkins has big titles. Yes, two of them. After co-founding and running the agency wunderkind Naked, he's moved into the roles of Executive Chairman of Karmarama and MD and Creative Lead at Accenture Interactive. Actually, perhaps that's three titles. In this episode of Sweathead, we discuss how creative minds are fitting in at management consultancies, what management consultancies can offer these brains and their clients, and what Jon does in his many roles. You can hear Jon talk about Naked, communications planning, and agency culture on Sweathead here: https://anchor.fm/sweathead-with-mark-pollard/episodes/Strategic-Integrity---Jon-Wilkins--Cofounder-of-Naked-e4vqb3 You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 6,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Paul Jacobs is the Managing Partner at Wax/On and oversees the day-to-day running of the agency. Previously, he was Business Lead at Karmarama working with brands such as BT and Porsche and more recently a Director at Edelman, where he led the set-up of their creative services, working on global projects for Microsoft, Asics and Nestle. He also makes sure we all get enough sleep!Support this podcast by buying me a coffee (or 3...) ☕What we cover in this episode:Paul's career, from Ogilvy in Australia to Business Lead at Karmarama (acq. Accenture 2016)Why did he (and his 3 other co-founders) start Wax/On?What does Wax/On do?Why Paul is passionate about startupsPaul's startup community with The Drum NetworkWhat makes a good podcastWhy Dave Buonaguidi and James Connelly are inspiring as entrepenuersSome of the best campaigns Paul has worked on (and some he hasn't)Follow me on Twitter.
Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest advertising markets to establish itself as a much admired creative force. The agency attracted brilliant misfits and championed the idea of communications planning (using media in novel ways and in ways that magnified or played with the campaign ideas - as opposed to just stuffing them into a generic media plan). After Naked, Jon was hired as Executive Chairman of Karmarama and he is now Global Managing Director of the Creative Council at Accenture Interactive. Yes, he's had a big career. In this first part of a two-part chat, we discuss Naked - how and why it started, how it thought, whether it could start again now and what would have to be different for it to succeed now. You can find Jon here: https://www.linkedin.com/in/wilkinsjon For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Dave Buonaguidi returns to tell us about his book “Blah! Blah! Blah!” “A lot of the things in this book I don’t agree with” (Dave Trott). The sleeve notes say: “This book is a rambling journey through Dave’s diverse career. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.” https://www.amazon.co.uk/dp/1912892170/ref=cm_sw_em_r_mt_dp_U_iFU6CbBP5SK4J https://printclublondon.com/artist/dave-buonaguidi/ ++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com
In this episode we speak to Zabby Allen, Founder of the Procrastination Paper and Editor of the Happy Newspaper, and Dave Buonaguidi, Ad maverick (Founder of 4Creative, St. Luke's and Karmarama), author and artist. We talk about the current creativity void, non-office working and a shared love of Dalston Print Club. Notes from our content from this week:Daisy: Watching: Turn up CharlieListening: Flying Stars of NYReading: We Need to Talk About KevinZabby:Watching: Naked and Afraid + Mums Make Porn Reading: keep Going by Austin Kleon
Berhard Kaufmann, heute erfolgreicher Manager von Bands wie Granada, Edmund, Simon Lewis, uvm. erzählt über seinen Werdegang, wichtige Schritte im Managementprozess, seine wichtigsten Learnings, Positionierung eines Künstlers und die welche Rolle die neuen Medien dabei spielen. Bernhard startete seine Karriere als Musiker und Bandleader der Band Guadalajara. Mit seinem Studienkollegen Filip Potocki gründete er 2007 die Arcadia Agency. 2015 enstand daraus Arcadia Live, die schnell zu einem der größten österreichischen Konzert und Festivalveranstalter wurde, in der Bernhard als Marketingchef agierte. 2016 stieg Bernhard aus der Firma aus, um sich voll und ganz seiner Leidenschaft der Künstlerentwicklung und allem was dazugehört zu widmen. Er gründete die Agentur Karmarama in der er Künstler wie Granada, Edmund, Simon Lewis oder Onk Lou als Manager, Labelchef, Booker und Promoter betreut. Bernhard ist außerdem leidenschaftlicher Surfer, Start Up Gründer und Videoregisseur.
It's the 2019 SXSW round-up episode! The guys are joined in the studio by Hannah Matthews, Managing Partner at Karmarama, to talk about her experiences of the festival over the years and explore what keeps her going back. For more information regarding WACL's upcoming conference check out WACL. -- Alexa Stop is supported by D/SRUPTION, Manifesto and Wirehive, recorded live in London, UK. --- Send in a voice message: https://anchor.fm/alexa-stop-podcast/message
I'm joined by Mark Runacus for this episode of the Marketing Mashup podcast. Mark is the co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously he was one of the owners of Karmarama, the UK's leading independent creative agency. Mark is a man of many hats, alongside his creative and media agency he champions best practice in digital and data-driven marketing in his role as Non Executive Chair of the DMA (UK) Group. He is also the President of PrideAM, the world's first advertising LGBT+ network, lobbying for LGBT+ diversity in marketing and advertising.Support this podcast by buying me a coffee (or 3...) ☕As Mark puts on his PrideAM hat, we talk about the need for diversity and over representation in advertising and marketing. We tackle the issues that are sometimes overlooked in our industry. Mark cites that 54% of 18-24 year old are not 100% straight from a recent study, which is why brands need to change the way that they are approaching their marketing. However, sometimes change isn't quite as easy as we make out, so we also talk about how you can champion change from within your organisation.There are some great initiatives that Mark and PrideAM are running, from their Outvertising v2, brand makeovers and more.Here are some of the things we spoke about in this episode:Rowse Three Bears CampaignPrideAMLloyds C4 AdNike Chris Mosier AdChip Shop AwardsWaxOnFollow Mark on LinkedIn:https://www.linkedin.com/in/mark-runacus-2249091/Follow me on TwitterFollow me on InstagramConnect with me on LinkedIn
The Accenture takeover episode. Ben, Paul, and Mark discuss Accenture’s recent acquisition of Droga5. They all previously worked at London creative agency Karmarama which was also acquired by Accenture in 2016. Plus, Lush abandoning social media? And ASOS stopping some people sending stuff back. Reviews of new campaigns about malaria, 150 years of Heinz, and revived campaigns for Fosters and Marks & Spencer. ++++++++++++++++++++++++++++++++++++ Malaria must die https://youtu.be/QiiSAvKJIHo 150 years of Heinz https://youtu.be/r6KPkddQPjo Fosters – Good call https://youtu.be/ceCBDHFvtKM M&S Food – this is not just food . . . https://youtu.be/5lwMQYxm23U +++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com
Billed as Coachella of the Caribbean, last year’s Fyre Festival ended up more like the Hunger Games leaving thousands of rich millennials stranded on a tropical island. An army of influencers, including Kendall Jenner, helped sell out the festival, but few apologised for misleading their fans. Billions are being spent on influencer marketing each year, but are brands being ripped off? We’re joined by Karmarama’s Katie Hunter, The Romans’ Joe Mackay-Sinclair and YouTube star Joshua Pieters to discuss the ethics and effectiveness of influencer marketing.
Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and significant marketing channels. Starting her career in advertising BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004. In 2008 she left to join then independent agency Karmarama as partner and executive chairman, a position she held for five years before leaving to join Facebook. In a wide-ranging interview Mendelsohn discusses: · How she coped when diagnosed with cancer · How BBH’s approach to creativity has helped shape her career · Why more needs to be done to help women reach leadership positions · Brand safety, political advertising, data use and Facebook’s role and responsibility · What Facebook needs to do to restore trust in its brand
In this episode, I talked to Caitlin Ryan the Regional Creative Director EMEA at Facebook. During our conversation, I got the chance to really dig into the big demanding roles she's had across her career. The good, the bad and the ugly and everything in between. Her advice could not be more valuable for anyone at any stage of their career - from how to use meditation to block out negative voices, to knowing how to handle someone who is trying to oust you from your role and much more...
From founding iconic agency Naked, to his current role as Chairman of Karmarama, Jon Wilkins, has blazed a real trail through the advertising world over the last 20+ years. Jon joins hosts Brendon and Zoe to talk about his diverse experience in the world of media, advertising and comms - sharing his views on tech, culture, creativity and the ever-evolving agency landscape. In this first episode of Without Borders you’ll discover what business leaders can learn from Gareth Southgate; why being clever isn’t enough to be successful in the world of marketing and media; what it takes to build a winning agency culture and why there’s probably a better way of doing just about everything in the agency landscape.
In this episode, I had the pleasure of interviewing Caroline Pay. Caroline is Chief Creative Officer at Headspace and sitting in her kitchen over a cup of tea, we discussed her captivating career- from her humble beginnings at Kessel and Krammer, to working at Mother with famous director Kim Gehrig, to her last UK role as CCO of Grey London, finishing on the serendipitous meeting that led to her new job at Headspace. Throughout these anecdotes and stories what stood out was Caroline’s unquenchable thirst for being challenged, her self-confidence and ability to play to her strengths to be the best at her role.
You might not immediately know the name Dave Buonaguidi or be able to pronounce it, but he's truly one of a kind, and the ultimate pin-up in the world of advertising. He's made it his life's work to go against the grain and shake up the creative world. This straight talking, creative and expletive-ridden interview is one of life's one of a kind conversations! After many years in advertising, Dave set up St Lukes, the world's first advertising co-operative, which was ahead of its time. After leaving he became Creative Director at Channel 4, before founding the renowned ad agency Karmarama. Dave talks very frankly about his lessons along the way as well as his values when founding these companies (including his 'no wanker' policy!) He also talks about his latest company, knowing the end is coming and the excitement of working with small, passionate businesses making impact against the giants! Conversations of Inspiration is brought to you with support from NatWest: visit natwestbusinesshub.com for information, tips and insights to help business owners meet their goals. Follow Holly on Instagram: instagram.com/hollytucker/?hl=en
Karmarama's Ben Bilboul is excited to talk to Movidiam Creative Leader's Podcast about the changes management consultancy and accountancy firms are making to the world of advertising. He provides insights about his firm's relationship with Accenture Interactive and what it might say for the future of our industry in general.
Karmarama's Ben Bilboul is excited to talk to Movidiam Creative Leader's Podcast about the changes management consultancy and accountancy firms are making to the world of advertising. He provides insights about his firm's relationship with Accenture Interactive and what it might say for the future of our industry in general.
Dave Buonaguidi is the founder of UNLtd-inc, a company that offers creative business solutions and investment to start-up businesses. Dave has been working in the advertising industry for over thirty years. Dave founded St. Luke’s, the world’s first advertising agency co-operative. He’s also responsible for founding 4creative, Channel 4’s in-house, powerhouse creative communications agency. He’s since founded the advertising agency Karmarama and been Chief Creative Officer of Crispin Porter & Bogusky London. In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march. The poster now hangs in the Trento Museum of Modern Art and also forms part of the collection at the V&A. Dave recently took a year-long hiatus from adland, in which he enrolled himself on a screen printing course, giving him a new skill to bring to life all of the ideas that constantly bounce around his head. The result is that Dave is now an artist, whose work is available to purchase at places like Jealous Gallery and Print Club London. Dave is a household name and a powerful voice in the creative industry, pushing positive agendas such as diversity and education. He’s a prolific maker and creator and has found several ways to earn a living doing so.
‘Be clear about what you are good at, and stick up for yourself’ this quote comes from Lawrence Weber Managing Partner at Karmarama this week on the Shiny New Object podcast. Lawrence is one of the most successful innovation people in town. He was a key player in the development of Unilever’s Foundry - one of the most successful and celebrated brand-led startup programs anywhere. He did this by fighting the ‘Tech Tourism’ of agencies and has done the right thing by giving adtech startups the time, money and attention of brands - not just parading them to make his agency look cool. His shiny new object is ‘Voice’ technology such as Amazon Echo and Google Home. He tells us that there’s “a magic in it – that is quite accessible”. He concedes that Voice doesn’t have a place for every brand in the same way years ago that people on social “didn’t want a relationship with their toothpaste”. Lawrence is a lovely chap and it was a huge privilege to pick his brain for an hour.
Jon Wilkins, chairman of creative agency Karmarama, now part of Accenture Interactive, and Nils Leonard, co-founder of creative studio Uncommon London, talk about the challenges of launching a start-up agency, the possible future for agency networks and why now is the time for agencies “to create stuff”. We also learn why keeping a punk-rock sensibility is vital, when and how to fire a client and why it’s important to invest in sturdy furniture when trying to woo potential big-spending accounts.
Our guest this week is Pentagram partner and co-founder of non-profit public service, Do The Green Thing, Naresh Ramchandani. As Pentagram’s first advertising and communications partner, he talks to us about how creativity can make a cause visible, and why he counts idealism and pragmatism as two essential skills for creatives. Armed with a portfolio of witty, sharp and award-winning campaigns, Naresh arrived at Pentagram following an already successful career in advertising that saw him co-found agency Karmarama and non-profit public service Do The Green Thing – as well as writing his own column for The Guardian. Joining Pentagram in 2010 as the design consultancy’s first advertising and communications partner, the move seemed to usher in a couple of other firsts, with Naresh working on everything from YouTube’s debut ad campaign to creating Pentagram’s first-ever music video. Growing up with initial hopes of becoming a record producer, a love of music turned to a love of words, and he soon enrolled on the English and American Literature course at Manchester University. Later inspired by John Webster’s legendary ‘Martians’ ads for Smash, it wasn’t long before he landed a job as a copywriter for the London-based advertising agency HHCL, winning a Gold Lion for his campaign for Maxell Cassette tapes – and the title of best advertisement in the world – in his second year at the company. ... This episode of Creative Lives was was presented by Marianne Hanoun and the editor was Ivor Manly. Lecture in Progress is made possible with the support of a number of brand patrons – they include GF Smith, Squarespace and The Paul Smith Foundation. Check out lectureinprogress.com for more details.
Dave Buonaguidi has worked in the advertising industry for over thirty years, in which time he’s cofounded three agencies, St Lukes, Karmarama, and most recently his new venture UN LTD Inc. He’s also worked at several great agencies, been a creative director at Channel Four and continues to this day to be an artist. On top of this, Dave’s also been a powerful voice and has spoken openly about all aspects of the industry from creative excellence, diversity, education and most recently, copyright and originality.
Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms. These whispers first became acknowledged in Cannes this year when a few people were suggesting a WPP / Accenture merger was being discussed, which WPP quickly refuted. We take a look at two companies that might be in the mix of acquisition talk, Accenture Interactive the 'agency'-like division which has been on an acquisition spree in recent years, most notably buying some creative agencies like Karmarama outright. We compare the relative sizes of Accenture and Publicis to highlight that the consulting giant does indeed dwarf the French marketing services group both in revenues and headcount by more than 4 times. The fortunes of the company are equally different, Accenture has seen a progressive rise in share price over recent years in a straight line that has seen 70% growth, whilst Publicis is at the same level today as it was two years ago. Publicis is likely to be one of the major holding companies which are best positioned to sell, or be bought. The challenge and arguments over leadership which caused 2013's failed Publicis Omnicom merger would seem to be removed with the departure this year of long-standing CEO Maurice Lévy. His successor Arthur Sadoun, who has continued Levy's restructure of the group and is understood to be readying the business for a leaner future, is less likely to be an obstacle to a merger or acquisition. The due diligence prepared ahead of the failed Omnicom deal from 2013 would have given Publicis Groupe a good insight into their business, its strengths and weaknesses and synergies of integration. They will know that the consulting groups still covet Sapient their digital consulting business and would also be keen to acquire stellar agency brand names like Saatchi, BBH and Burnett. We would anticipate a deal like this within the next 6-12 months. But if Accenture is the most likely to buy and Publicis the most likely to sell then is this the perfect marriage? Cultural alignment could be a barrier, although the fact that Accenture has a French CEO might alleviate Publicis shareholder concerns. An alternative might be for Accenture to look at fellow American IPG, whilst the French consultancy Cap Gemini has made noises of their interest in a future acquisition and so might make a better suitor for Publicis. On this week's Good Week Bad Week we celebrate the fact that its a good week for the eager next generation of media agency leadership as 4 agency CEO's announced their departures in the same week leaving gaps for fresh new ideas and new leaders. It has been a bad week for Dentsu-Aegis Network in the UK as their largest client, and one of the UK's largest advertisers, the UK Government announced a review of the contract and a £140m buying pitch planned to start in February next year. The government's lead marketer Alex Aitken has laid out a bold agenda to drive greater transparency this time around and focus on greater value creation from media buying not cost price reduction. ID Comms attended the initial agency briefing on Thursday at HM Treasury with leaders of the UK's major networks agencies and independents, we were pleased to see the government open to a more collaborative approach, setting up a process which will seek input from agencies on the process itself in advance. Question of the Week: Who will Accenture buy next? Publicis, IPG, Whatever.... Please vote. Check back for the results next Friday.
Innovation and Blockchain are the stars of the show this month, as Lawrence Weber, Managing Partner - Innovation at Karmarama, joins Jim and Rob in the studio to talk nut ice cream, hatred of 80s music and discuss the state of innovation in 2017. Vote for Lawrence’s SXSW talk here - http://panelpicker.sxsw.com/vote/sthash.z8ihVvsB.uxfs Google's Deepmind taught itself to walk - https://youtube.com/watch?v=gn4nRCC9TwQ BIMA - https://bima.co.uk Innovation Social - https://innovationsocial.io -- Alexa Stop is supported by Manifesto and Wirehive, recorded live in London, UK. https://manifesto.co.uk https://wirehive.com --- Send in a voice message: https://anchor.fm/alexa-stop-podcast/message
The Managing Innovation Partner at Karmarama, Lawrence Weber, chats to the Movidiam Podcast about how technology and creativity can intertwine to benefit everybody in the production process. Lawrence also discusses his role as co chair of the IPA tech group, taxing the robots and returning to first principals.
The Managing Innovation Partner at Karmarama, Lawrence Weber, chats to the Movidiam Podcast about how technology and creativity can intertwine to benefit everybody in the production process. Lawrence also discusses his role as co chair of the IPA tech group, taxing the robots and returning to first principals.
On this week's #MediaSnack we kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of "bid-rigging" on creative production. A similar investigation years ago ended up with agency people in jail, so standby. Why is this on a media vlog? Well, the DoJ launched their investigation following receipt of information from K2 Intelligence, which the intelligence firm had discovered during their reporting earlier this year on behalf of the trade body Association of National Advertisers (ANA) into Media Transparency. The evidence on the potential rigging of production costs (bid rigging is in violation of US anti-trust laws and wholly illegal) was not included in the ANA's final report. But now the DoJ are following up and have announced this latest scrutiny over agency behaviours. They have, according to WSJ issued, K2 with a subpoena to collect relevant information - this information currently sits within all the evidence K2 gathered in their media transparency investigations - so there may some nervous media agency execs in US hoping the DoJ don't get visibility of K2's media rebate evidence and launch a subsequent investigation aimed at them. It's a realistic possibility. Major holding group IPG has admitted they have been contacted by DoJ, we wait to see how far this will reach. If you remember, the K2/ANA report suggested that un-transparent financial practice amongst media agencies was "pervasive" but the ANA felt it (rightly) appropriate not to name any individuals or agencies. The DoJ may not be so cautious. What we find also amazing in this story is that marketers have evidently been asking their creative agency to manage a rendering process for them in which the creative agency themselves will bid, and are now wondering why this created a conflict of interest which may well turn out to be against the law. This illustrates the pitfalls of blind trust, you really need to engage with a specialist independent who can help you validate agency scope and costs, don't ask agencies to mark their own homework. Next, we discuss findings from a report by research boffins Nielsen which has analysed 44,000 digital marketing campaigns across Europe and found that nearly 50% of all served impressions did not reach the intended Target audience. This is alarming news for marketers who have been confronted this year with numerous questions over the way digital marketing is measured. What was promised as an era of data-fuelled accountability is turning into a right mess, which some had foretold. This comes on the back of reports earlier this year that there are estimates of huge volumes of fraudulent clicks to digital display advertising, and continuing revelations by Facebook of errors in the methodologies of their own performance measurements. Looking ahead to next year, we consider how marketers will want their digital marketing partners to help them solve these issues and inaccuracies. Finally, in the continuing saga of the big consulting firms eating the agencies’ breakfast, lunch and dinner is news that Accenture Interactive (their marketing services division) has paid $50m to acquire leading UK independent creative shop Karmarama which is their most high-profile agency purchase so far. It sets a new milestone in the spread of consulting scope into traditional areas of agency work. Accenture has stated an ambition to offer an "end-to-end" marketing service which questions how they might consider moving into traditional areas of media buying, which could be a conflict of interest based on Accenture’s global media auditing business. It seems unlikely that the industry would tolerate Accenture buying media themselves whilst also auditing the prices paid by other media agencies, this is something that they are going to have to resolve.
Naresh was a founding partner of Karmarama, a creative agency I helped appoint for Emap radio. Naresh is a big music fan and I still see him every year back stage at Glastonbury. He’s into rock more than dance and over a lunch he once told me he didn’t really know much about house music... so, as a thank you for the lunch, I promised to burn him a few CDs. I picked a few mixes from the vault, but laid down this blend of 90s anthems especially. naresh’s retrospective of house > march 04 1. tori amos - professional widow - armand van helden star trunk funkin’ mix (‘96) 2. sex-o-sonique - thought it was you - original (’97) 3. jonny corporate - sunday shouting (2000) 4. frankie knuckles - tears - full intention remix (‘89) 5. pete heller’s big love (’99) 6. cj bollard - sugar is sweeter - armand van helden remix (’96) 7. reel to reel - go on move - original (’94) 8. bassheads - is there anybody out there? (’92) 9. d’lacy - hideaway - deep dish mix (’95) 10. heller and farley project - ultra flava - original flava (’96) 11. basement jaxx - red alert (’99) 12. xpress 2 - lazy - fatboy slim remix (’02) 13. gat décor - passion (’93) 109.5 MB AAC file 160 kbps