Podcasts about ddb needham chicago

In today's episode, we're thrilled to welcome the brilliant DP Knudten, an expert in non-fiction branding. DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. We'll explore the importance of transparency, the power of storytelling, and the strategies for effective communication that DP has successfully implemented for some of the world's leading brands. Get ready for insights, inspirations, and the tools to elevate your non-profit branding. Tune in to this brand-centric episode for a masterclass in brand development and management. Don't miss it! Quick Highlights: Visit the episode's page: wowdigital.com/066

In each episode, Paddy deep dives into a new human Superpower and practical advice on how you can apply it immediately. ⚡️ NONFICTION BRAND Do you want to stand out in the crowd and make a lasting impression? Personal branding is the key to making this happen. With the right strategies and tactics, you can create an image for yourself that resonates with your audience and helps you to achieve your goals. In this blog, we will discuss the top personal branding tips to help you get started. DP Knudten (Author) DP Knudten, Chief Collaborator, COLLABORATOR creative DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

The DNA of Story with DP KnudtenHow do you discover, craft and communicate the "completely true / completely you" brand you already are? Join DP and me to learn about using the "key three" to unlock your personal brand,. We explore insights from his books Nonfiction Brand and ROTOMA - the ROI of Social Media "Top of Mind," and DP shares about own journey in self branding.  Along with being an author and branding expert, he also is a keynote speaker and creator-host of the podcasts The ROTOMA Podcast and Nonfiction Brand.DP Knudten, Chief Collaborator, COLLABORATOR creative:DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.  Connect with DP Knudten:Websites: dpknudten.comnonfictionbrand.comnonfictionbrand.com/giftLinkedIn: https://www.linkedin.com/in/dpknudten/Host Hilary Adams is an award-winning theatre director, coach, equine-partnered facilitator, and founder of Story and Horse. She celebrates and guides creative expression and story sharing.Connect with Story and Horsewww.storyandhorse.comFacebook: @storyandhorseInstagram: @storyandhorse Support the show

It's time to deliver an impactful lesson on branding that will change how you think of the subject forever. Here to deliver the message on Camera Ready & Abel is DP Knudten, Chief Collaborator at his business, Collaborator Creative. DP is the author of the must read, NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are. His fresh take on branding is a call to action with an action plan, so you aren't left wondering where to get started. When it comes to branding and discoverability DP shares: Imposter syndrome can be a good thing and can keep you honest about your deliverables False modesty will limit your discoverability, it's your job to tell people about the value you offer  Everyone is a unique combination of expert and amateur Be the scalpel and not the Swiss Army knife. It's the difference of being a purpose-built tool to do one thing versus an average jack of all trades…and scalpels get paid better. If you are not a brand you are a commodity  Tell the truth about who you are, what you do and how you do it DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.  DP is the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND and co-author of the book ROTOMA—The ROI of Social Media ‘Top of Mind/'.

STEP OUT OF THE SHADOWS,AND INTO YOUR OWN PERSONAL BRANDWhat would it look like if you were to own who you truly are at a radical and completely Non-Fiction level?  How good would it feel to finally give yourself full permission to embrace who are and shape your brand entirely around what makes you tick instead of modifying yourself to best capture a slice of what's "selling" best?   Do you want to experience and enjoy but a mere sliver of the benefit and value you are to the world......??...Or are you someone who is now willing to turn your complete focus and energy away from the ineffective action of modifying for others, and shift it rather towards aligning with your personal values that will shape a personal brand that you can be truly proud of?  TOO MANY PEOPLE FOR TOO MANY YEARS HAVE LABOURED IN OBSCURITYWhy? Because that's the way it's always been.Work for someone else.Let them profit off your labor.And remain nameless, letting others take credit for your hard work.  MEET DP KNUDTENDP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta.A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product.DP is also the author of NONFICTION BRAND, host of the popular ROTOMA Podcast and NONFICTION BRAND podcast. DP is a keynote speaker and clinician in the areas of branding, social media, creativity, and culture for groups throughout the United States.ON THIS PODCAST WE'LL DISCUSS...Getting down to the simpleHow to create, and collaborate in a positive provocative way?The Joy of Living your brand - aligning with your personal valuesWhat does Personal Ownership - done healthy,  look like? When structure gets in the way of the truth, how can we respond best?For more information or to connect with DP KNUDTEN  CLICK HEREFor those interested in connecting with me for a little discovery call to experience what it would look like to work with me for a one-on-one strategic results coaching alignment - simply   CLICK HEREFor those interested in joining us for our next No charge Virtual Weekly Wins and Losses community call - simply   CLICK HERESimply scroll down and click on the orange box labeled - JOIN THIS FRIDAY CALLEnjoy the show. James Heppner Psss.... If you like the podcast episode, let us know by subscribing, leaving a little review, and sharing with a friend as you feel appropriate - the guests that I host on this show love the feedback and I love knowing that you are listening.  

How can you use imposter syndrome as inspiration when creating a personal brand? Let imposter syndrome guide you to be disciplined in differentiating yourself as a personal brand. Share how you are unique in what you do and how you do it by creating your key three. Creating a personal brand is about differentiating yourself, and not letting imposter syndrome hold you back from being visible as the expert you are. What is personal branding? Personal branding is differentiating yourself from all others in your area of expertise. The second job of personal branding is demonstrating who you are, what you do, and how you do it. What is imposter syndrome and what does it have to do with creating a personal brand? According to the dictionary, imposter syndrome is the persistent inability to believe that your success is deserved or has been legitimately achieved as a result of your own efforts, skills, or abilities. Many times, entrepreneurs see what others in their space are doing and feel intimidated. Likewise, they may think that because someone else is already doing something, there won't be enough clients for everyone. Similarly, people often feel that because someone has been doing something longer, they won't be as good or don't have the right skills. These feelings result in fear and anxiety, which ultimately lead to procrastination. Procrastination is inaction, equating to goals not being met and success not being achieved. However, if you truly differentiate yourself people will see you as the person that is meant to help them. What makes you you is what makes people want to hire you. Likewise, what makes you you is what gives you the expertise to serve the way you want to serve. Personal branding is about showing the world what makes you unique, you being you. Your experience, your story, and your voice make you, you. That is what personal branding is all about, owning what makes you unique and demonstrating that where you can. Amplify your voice to differentiate yourself and stand out when creating a personal brand If you do not use your voice to differentiate yourself, you won't become known. Our voice, our appearance, our fashion, everything about us helps differentiate us from others in our area of expertise, whether local or online. Being a guest on a podcast is a great way to be present and have the masses hear your message. Share what you've learned to help others Take the hard work you did for decades, and share it far and wide. Don't sit on your knowledge, share it. Imposter Syndrome and how to use it for creating a personal brand Even if you don't have a degree, you can learn a skill, you have gifts, and you have had experiences that have taught you so that now you can help and serve other people. Often times people who don't have a degree in something, feel that they shouldn't be doing something because they don't have as much knowledge, but that is not true. If negative imposter syndrome is holding you back, it's important to recognize the skills and gifts you have that you can now use to serve others. DP emphasized that titles behind the name, don't help differentiate you as a brand. Being one of one is key. There are a lot of careers where you are one of many, you aren't standing out if you are one of many. Learn more about Neil deGrasse Tyson. Neil is a great example of a personal brand. Watch the video of Neil explaining the anatomy of the sound byte. Share your level of expertise to differentiate yourself If you want to stand out, you have to share your expertise. People will not find you if you are not sharing what you know and educating people on how you are unique and what you can do. Share your skills instead of being afraid and hiding your expertise. How can you create a quick message that differentiates you? You have a very limited time to capture the attention of others and differentiate yourself. The positive side of imposter syndrome Imposter syndrome is a powerful tool to make you better. It can make you more diligent in double and triple check what you create and share. DP suggested that we stop calling imposter syndrome imposter syndrome and call it diligence, discipline, and rigor. Being diligent, disciplined, and rigorous will help you dive deeper into what you are doing to make it more valuable for people. Think of imposter syndrome as an opportunity to push yourself into being the absolute best at what you do. DP shared that women need to embrace the fact that women run the world. Women have so much power and potential to change the next generation of the earth. Realize that you don't have to have the light shining on you 24/7 but you stand out, speak up, and have an impact. Own what is yours to own, your voice, your experiences, and the expertise you have earned, and be willing to share it with anyone. No one can call you an imposter based on your own experience. Differentiate wants from needs. Knowing what others want and need from you is another way to differentiate yourself. Often times people want to unload their problems and they simply need you to recognize the need. As you differentiate yourself by sharing that you understand the need will make you stand out. The Key Three™ of personal branding Create three concepts, words, or phrases that consistently, and concisely define exactly what you do and how you do it that you can constantly demonstrate in what you do. These will be words or phrases that people will appreciate and you will demonstrate in everything that you do.  DP used himself as an example. His key three are creative, collaborative, and provocative. Robyn's key three are strategic, creative, and empathetic. DP and Robyn do very similar work, yet they are very different. We can be in the same realm of work but be very unique and attract completely different audiences. Don't let imposter syndrome hold you back from creating your personal brand, instead use it to your advantage to be disciplined with demonstrating how unique you are in your area of expertise. To get started on creating a personal brand, download my free eBook on The Purpose to Results™ Method. About DP Knudten DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. DP is the author of Nonfiction Brand - Discover, craft, and communicate the completely true/completely you brand you already are. He is also the co-author of ROTOMA - The ROI of Social Media Top of Mind and the creator. In addition, he is the host of two popular podcasts, The ROTOMA Podcast and Nonfiction Brand. DP is a keynote speaker. DP also works for Southeastern Guide Dogs.   Learn more about and connect with DP Knudten: DP Knudten website Download DP's free guide to creating your key three.  DP's book NonFiction Brand

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT DP Knudten is Chief Collaborator at his business COLLABORATOR Creative in Madison, Wisconsin USA As a veteran advertising copywriter and Creative Director, DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind, and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. Dreams: Leaning heavily into the Yoda Years - Focusing on sharing the knowledge with people Measuring success in his life well. Have a Lakehouse in Northern Wisconsin where their daughters and their families can bring the grandkids for camp grandpa Travel with his wife How you can Help: Scott Gallaway - Marketing Genius Mark Schafer Contact them at: https://www.linkedin.com/in/dpknudten/ https://dpknudten.com/

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT DP Knudten is Chief Collaborator at his business COLLABORATOR Creative in Madison, Wisconsin USA As a veteran advertising copywriter and Creative Director, DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind, and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. Dreams: Leaning heavily into the Yoda Years - Focusing on sharing the knowledge with people Measuring success in his life well. Have a Lakehouse in Northern Wisconsin where their daughters and their families can bring the grandkids for camp grandpa Travel with his wife How you can Help: Scott Gallaway - Marketing Genius Mark Schafer Contact them at: https://www.linkedin.com/in/dpknudten/ https://dpknudten.com/

Looking for steps to uncover your niche? Save yourself some time and get 20 years of experience, condensed to 7 steps. Available now on Amazon: Dream Octane: Seven  Steps To Discover, Develop and Deliver Your Niche: https://www.amazon.com/gp/aw/d/1795308478/ref=dbs_a_w_dp_1795308478 As an ad copywriter and Creative Director, DP has worked on some of the biggest and smallest brands in the business including Coca-Cola®, The Athlete's Foot®, ClosetMaid® and Georgia-Pacific®. His resume includes tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, CO; Sarasota, FL; and Madison, WI. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, and using his NonFiction Branding™ approach to move people and product for companies throughout the United States. Below are the ways you can reach DP Knudten: Website: nonfictionbrand.com Email: info@nonfictionbrand.com Instagram: DP Kundten Facebook: NonFiction Brandversity LinkedIn: NonFiction Brandversity Twitter: @NFBrandversity YouTube: DP Kundten

DP Knudten is Chief Collaborator at COLLABORATOR creative DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.     Get all the details about DP Knudten, NonFiction Branding, and his books and podcasts at dpknudten.com and get three FREE personal branding worksheets at www.nonfictionbrand.com/gift He's also available everywhere social media under the handle of @dpknudten

–How can you differentiate yourself from others in branding? –Are you comfortable with talking about yourself? How can you get over it?  GUEST INFO:Over 28+ years in the ad industry, DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, at agencies like DDB Needham/ Chicago and McCann Erickson/Atlanta. A writer by trade, and a Creative Director by long professional experience, DP enjoy playing in the intersection between the visual and the verbal, using my NonFiction Branding™ approach to move people—and product. I've written two books, NONFICTION BRAND, and ROTOMA—The ROI of Social Media ‘Top of Mind' (with Spencer X. Smith), am the creator/producer/ host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND), and am a keynote speaker and clinician in the areas of branding, social media, creativity & culture for groups across the USA.Visit  https://nonfictionbrand.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos#thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

What is a non-fiction brand?  It is a brand that is true and authentic in its reflection of a company.  To build your non-fiction brand, my guest DP Knudten you need to start with a hard look in the mirror. As a business owner you need to go beyond the surface to discover exactly who you are, what you do, and how you do it. Those three things right there which comprise  your brand proposition are absolutely fundamental because that's what makes you different than someone who does the exact same thing across the street.   About DP  DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. DP is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author (with Spencer X. Smith) of the best-selling ROTOMA—The ROI of Social Media ‘Top of Mind', the creator/host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND) and is a keynote speaker and clinician in the areas of branding, social media, creativity and culture for groups throughout the United States.  

Vickie Helm and special guest DP Knudten, the Chief Collaborator at COLLABORATOR Creative explore the importance and depth of personal branding.DP's worked on some of the biggest #brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.  DP QUOTES4:44     Know who you are so you can be it 9:19     Not all audiences want the truth 21:32  Brands Say, Cultures Do!SHOW NOTES2:52      Why do we need personal branding?14:53    Finding Audience Brand Alignment 31:43    Key 3 for Building Your Personal Brand41:46    Are you a powerful team player that is invisible43:07    EX years-you're experienced, have expertise, are expensive = expendableHe is the #author of #NONFICTIONBRANDhttps://www.amazon.com/NONFICTION-BRAND-communicate-completely-brand-you/dp/B08QDYCF8D/ref=sr_1_1?crid=2BE7T0YXQ855W&keywords=dp+knudten&qid=1641408617&s=books&sprefix=dp+knudten%2Cstripbooks%2C213&sr=1-1Grab your FREE gift from DP Knudtenhttps://nonfictionbrand.com/giftDon't miss the opportunity to get access to Vickie Helm's FREE 14 Day Live Launch Accelerator Program. Do This Now https://freedomseekhersway.com/lsla

In this episode, we've invited a 30-year veteran and highly respected speaker. His name is non-other than David Paul Knudten.  As an over-a-quarter-century veteran ad man, DP has worked as a copywriter, Creative Director, and Marketing Strategist on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, ClosetMaid®, Georgia-Pacific®, and Great Wolf Resorts®. His résumé includes tenures at ad agencies such as DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and products—for companies throughout the United States. DP cut his branding teeth in the trenches at McCann Erickson creating a variety of work for Coca-Cola and its various brands. He's also worked on a wide array of brands from the prosaic (Georgia Pacific forest products) to the poetic (HelpHOPELive), and the no-nonsense B2B (Honeywell) to the wet & wild B2C (Wilderness Hotel & Golf Resort). His personal favorite: Southeastern Guide Dogs of Sarasota, Florida. His NonFiction Brand philosophy and practice are outlined in detail in his book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are." with a focus on personal and small business branding. Always opinionated, and loving a respectful, yet contentious debate, DP brings his years of experience to every conversation. And one thing he absolutely guarantees? You will not be bored. Top 3 Value Bombs: 1) What is Personal Branding and why is it so important now 2) Why you should be creating and codifying your personal brand 3) Why is it that when you are not a brand, you are a commodity Learn more about David: Website: https://dpknudten.com/ Facebook: https://www.facebook.com/dpknudten Instagram: https://www.instagram.com/dpknudten/ Linkedin: https://www.linkedin.com/in/dpknudten/ Learn more about Rayson: Facebook: https://www.facebook.com/Raygacy/ LinkedIn: https://www.linkedin.com/in/raysonchoo Instagram: https://www.instagram.com/raygacy/ Clubhouse: https://www.clubhouse.com/@raygacy Missed the other episodes- Subscribe on Itunes: https://podcasts.apple.com/.../the-raygacy-show/id1435706344 --- Send in a voice message: https://anchor.fm/theraygacyshow/message

This week on Trista's PL8STORY Podcast: DP Knudten of Wisconsin - License plate KNU 10 - DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker, coach and clinician in branding, social media, creativity and culture for businesses and individuals throughout the United States. www.dpknudten.com Enjoy this episode and want to buy me a cup of coffee? https://www.buymeacoffee.com/pl8story

There are Brands that are true to who they are and some that, well.. DP Knudten has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® He had tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” DP is the co-author of ROTOMA—The ROI of Social Media ‘Top of Mind' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. ..and he is my guest on 'The Bow Knows Who is Changing The World' This was a fascinating interview that opened my eyes to new concepts in Personal Branding. Gary Vaynerchuk is referred to in this. DP's Website: https://dpknudten.com/ DP's LinkedIn: https://linkedin.com/in/dpknudten DP's YouTube: https://www.youtube.com/channel/UC01XAgNrU5v54u5kA0_H7Qw Episode 109 Subscribe to and Share This podcast! LinkedIn: https://linkedin.com/in/chrisjonesmedia/ Instagram: https://instagram.com/chrisjonesmedia1/ TikTok: https://tiktok.com/@chrisjonesmedia Facebook: https://facebook.com/chrisjonesmedia Twitter: https://twitter.com/ChrsJones_Media Website: https://chrisjonesmedia.com YouTube: https://youtube.com/channel/UCDe_QjdsOdMP9JD1SCmSPOg (Search for 'The Bow Knows' on your Favorite Podcast App!) Soundcloud: https://soundcloud.com/user-509014611 Youtube(Gaming): https://youtube.com/ChrisJonesMods DailyMotion: https://dailymotion.com/ChrisJonesGaming --- Send in a voice message: https://anchor.fm/chris-jones-media/message

Small Business Branding: With DP Knudten | Ep #84On today's episode of Resourceful Agent Radio show We have our guest DP Knudten.Chief Collaborator, COLLABORATOR creative.DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.  His NonFiction Brand philosophy and practice is outlined in detail in his book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are." with a focus on personal and small business branding.Always opinionated, and loving a respectful, yet contentious debate, DP brings his years of experience to every conversation. And one thing he absolutely guarantees? Your audience will not be bored.Go check out his Podcast on all the platforms  PODCAST: NONFICTION BRAND w/DP KNUDTENSocial Media:WEB: https://dpknudten.com/ FB: https://www.facebook.com/dpknudten TWIT:https://twitter.com/dpknudten LINKEDIN:https://www.linkedin.com/in/dpknudten/ YT:https://www.youtube.com/user/dpknudten IG:https://www.instagram.com/dpknudten/ BRANDSITE:https://nonfictionbrand.com/ Go visit https://nonfictionbrand.com/gift and get a free download.-I really enjoy hearing what you guys think of these videos, please take a second to say "Hi" in the comments and let me know what you think of the video....Also if you enjoy these videos and my channel it would mean a lot to me if you subscribed :)_ Instagram:  https://www.instagram.com/resourcefulagent/Facebook:  https://www.facebook.com/resourcefulagentTikTok: https://www.tiktok.com/@resourcefulagent?lang=enLinkedin: https://www.linkedin.com/in/andrew-silvius-091aa7190/Youtube: https://www.youtube.com/channel/UCSPNiepOCE1VpCRY1v5Pdtw #resourcefulagent #resourcefulagentradioshow #realestate #AndySilvius #AskResourcefulagent #ownedbusiness #business #localbusiness #entrepreneurs 

Join Tracy Wilson and Special Guest DP Knudten on today's UNLOCKED show as they discuss what happens at the intersection of branding and culture.#nonfictionbrand #personalbranding #branding DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.Show Notes:- What is personal branding- 23:35 Cognitive Dissonance with branding- 24:10 Difference between personal branding and being an influencer- 31:30 Can one overshare?- 34:10 What makes an authentic brand, or non fiction brand?-3 Keys to Non Fiction BrandingYou can grab a copy of DP's book on Amazon:https://www.amazon.com/NONFICTION-BRAND-communicate-completely-brand-you/dp/B08QDYCF8D/ref=sr_1_3?dchild=1&keywords=nonfiction+brand+knudten&qid=1633481108&s=books&sr=1-3DP offers 3 FREE worksheets to develop your personal brandhttps://nonfictionbrand.com/giftConnect with DP Knudten on his websitehttps://dpknudten.com/FB: https://www.facebook.com/dpknudtenLIN: https://www.linkedin.com/in/dpknudten/YouTube https://www.youtube.com/user/dpknudten

We jump into a discussion about repetition as key to your brand success.  However, the next topic of style stages is just as critical.  Then, we touch on several nuggets and suggestions to wrap up our interview with DP.  He provides a few challenges and valuable insight to leave you with plenty of food for thought. Style Stages A key concept for this episode is the idea of style stages.  There are numerous (maybe countless) social media platforms available today.  We should take advantage of many of those, if possible.  On the other hand, some provide a better stage for our presentation content and style than others.  These style stages vary from written form to audio to long or short-form videos.  Therefore, we have a range of options to embrace and find what works best for us. For example, if you have a face for radio, then go the audio route.  When your content makes more sense, and you are comfortable writing, then use those tools. Building The Connection We should balance our comfort zone with how these style stages impact the audience.  DP provides a quote about how people interact as blog readers, video viewers, or audio listeners.  These are important to consider.  Where possible, audio is one of the best formats as it builds a personal connection due to being in the listener's head. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

This episode starts right away with a continuation of the niche brands discussion.  We then move to DP's thoughts on social media and using those tools.  He even moves into examples of live-streaming and ways to use these tools no matter your strengths. Niche Brands - Livestream Anything DP dropped a couple of examples that are highly niche right out of the gate. First, he talks about Trezy, who uses twitch to lifestream software coding.  Then he shifts right into mentioning he live-streamed writing his book.  How can you get more niche than that?  However, these have followers and are ways to build a community.  These tools can build relationships in ways marketing never used to be able to touch.  Even a podcast interview can build a relationship among the participants. Influencers All of that brings us into a discussion of influencers and personal brands.  The people that like to label themselves an "influencer" are not highly praised by DP.  However, he does point out that all of us are influencers.  The niche of our audience may be small.  Nevertheless, we bring influence to those people, which could potentially be highly valuable to some sellers.  We should never underestimate what we can do for others. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

We dig into the ways to build a non-fiction brand in episode two.  The focus is on brand first principles and sticking to truth in building upon it.  DP starts with his "a-ha" moment that took years to develop.  Then he weaves a series of points to help us build a brand, personal or otherwise. Write Some Stuff The non-fiction idea started with a simple statement, "write some stuff."  He was working on advertising content and had only those instructions.  That caused him to halt and note that he is not a fiction writer.  His advertising process required facts and truth so he could present them.  It was not sufficient to simply make up a story for a product or brand. Brand First Principles DP highlights his personal brand first principles and gives us a foundation for ours.  We need to stick to our first principles and build on those.  That is the case whether you are building a brand or selling a product (including your resume).  These are the traits that make you special or unique.  They are your strengths and should be the basis of your value to customers.  However, you might want to review what you want to be as well as your strengths.  The goal might be to pick up diamonds instead of potatoes. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

We continue our interviews with the first part of our discussion with the author of nonfiction brands - DP Knudten.  His book sparked my interest, and now we get to sit down and talk to him.  We cover a lot about brands, both personal and corporate.  Thus, you will have a better grasp of these concepts after listening to him. NonFiction Brands - Sell To The Right Audience A common misconception of advertisers is that they sell items to people that do not need them.  Contrary to that, DP focuses on nonfiction brands as a path to get the audience that wants your product.  The key point is that we will build better relationships with customers when we have what they need.  That also makes the sale much easier.  They need our product.  Therefore, we need to point out how it meets their needs.  Advertising becomes almost responsive instead of proactive and in your face. Brands And Emotions There is always an emotional appeal in the best marketing.  It is one thing to sell features, but another to sell how they make the buyer feel.  Think of the opposite of buyer's remorse.  A brand predicts a pleasant experience and post-sale feeling for the buyer.  Likewise, a personal connection in the sales process will help provide a warmer experience than a cold corporate approach. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

With D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker's Children Syndrome? In our increasingly visual world, how can copywriters compete? Why social media can be an effective force multiplier for copywriters Should we focus on one particular social media platform Which is D.P.'s favourite social media platform What kinds of content performs best? Why D.P. thinks copywriters hate SEO Should you bid projects by the hour or value? How can introverts get more out of conferences? Question for the listeners: What's your big AHA moment from this episode? Share it with us on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About D.P.: D.P. Knudten is the Chief Collaborator at his business, COLLABORATOR creative, in Madison, Wisconsin, USA. A 25-year veteran adman, D.P. has worked on some of the biggest brands in the business including Coca-Cola, McDonald's, and Motorola at agencies including DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people – and product. He is also the co-author (with Spencer X. Smith) of the ‘ROTOMA' –The ROI of social media, 'Top of Mind' and is the host of the popular ‘The ROTOMA Podcast'. He also speaks about branding, social media, creativity and culture to groups throughout the United States. D.P.'s links: COLLABORATOR creative website D.P. Knudten website Twitter Instagram ROTOMA podcast ROTOMA on Amazon