The Small Business Show

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Swire Ho #thepromoguy sits down for candid and in-depth conversations with entrepreneurs and business professionals he finds fascinating. Learn the tips & tricks for marketing, running and growing a small business.The Small Business Show is created by Gar

Swire Ho #thepromoguy


    • Dec 11, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 34m AVG DURATION
    • 155 EPISODES

    Ivy Insights

    The Small Business Show podcast is a must-listen for entrepreneurs and small business owners looking for valuable insights, practical tips, and inspiring stories. Hosted by Swire Ho, this show features a variety of guests who bring their expertise in different areas of business. From marketing on LinkedIn to selling your business, the podcast covers a wide range of topics that can benefit any small business owner.

    One of the best aspects of The Small Business Show is the variety of guests that Swire Ho brings on. Each episode offers a unique perspective and valuable advice from experts in their respective fields. Whether it's Shay Wheat talking about events and marketing or other entrepreneurs sharing their experiences, there's always something new to learn and apply to your own business.

    Another great aspect of the podcast is Swire Ho's interviewing skills. He does a fantastic job engaging with his guests and extracting insightful information from them. His ability to create a natural and organic conversation allows listeners to feel like they're part of the discussion. Swire also makes sure to find value for the audience in every episode, ensuring that listeners leave with actionable takeaways.

    While it's challenging to point out any significant drawbacks in The Small Business Show, one potential downside might be the occasional repetition of certain topics or advice across episodes. However, this can also serve as reinforcement for important concepts and strategies for those who are new to the podcast or may have missed previous episodes.

    In conclusion, The Small Business Show is a highly recommended podcast for anyone involved in entrepreneurship or running a small business. With its diverse range of guests, valuable insights, and engaging conversations, this podcast offers practical value and serves as an inspiration to keep striving for success. Swire Ho does an excellent job as a host, ensuring that each episode provides meaningful content and actionable tips for listeners. Whether you're looking to gain new perspectives or simply seeking support as an entrepreneur, The Small Business Show has something for everyone.



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    Latest episodes from The Small Business Show

    Essential Visual Branding Tactics for Small Businesses

    Play Episode Listen Later Dec 11, 2024 39:26


    This episode takes a deep dive into the core elements of business storytelling and visual branding. We explore how authenticity and transparency play vital roles in building trust and relatability with your audience. Using practical examples, Mike Brevik emphasizes how being upfront about your business's capabilities not only fosters stronger client relationships but can also attract those who appreciate honesty. Additionally, we discuss the broader scope of visual branding beyond logos and how a consistent visual identity can boost brand confidence and market presence.Social Links:cyberdogzmarketing.comfacebook.com/cyberdogzmarketinginstagram.com/cyberdogzmarketingtwitter.com/cyberdogzltdyoutube.com/channel/UCFxDrvNaKOXVCQvAOsJVFMwlinkedin.com/in/michaelbreviklinkedin.com/company/cyberdogz-ltd-/?viewAsMember=truebrandretro.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Self-Awareness and Authenticity in Entrepreneurship

    Play Episode Listen Later Aug 13, 2024 43:04 Transcription Available


    We welcome David Ask, a resilient entrepreneur whose journey epitomizes the essence of grit and determination. From identifying a mundane problem to creating a product solution found in major retail chains, David's path offers invaluable lessons in entrepreneurship. Discover how he navigated the complexities of scaling his business, dealt with self-doubt, and leveraged mentorship to propel forward. This episode provides a comprehensive look at the entrepreneurial mindset, focusing on self-awareness, overcoming failures, and building robust support networks. Join us for an enriching conversation that will inspire and guide aspiring entrepreneurs.Contact for David Askhttps://www.davidask.com/https://statguardplus.com/https://twitter.com/davidaskhttps://www.linkedin.com/in/thedavidask/https://www.facebook.com/david.ask.18https://www.instagram.com/thedavidask/https://www.instagram.com/statguardplus/email: hello@davidask.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Best Practices for Leveraging Financing in Small Business

    Play Episode Listen Later Jul 23, 2024 28:33 Transcription Available


    Join us for an insightful discussion on The Small Business Show, where we examine the significant challenges small businesses face in securing traditional financing and the practical solutions offered by alternative platforms. We discuss why traditional banks often deny critical funding during urgent times and how businesses can strategically use alternative financing, such as Vox Funding, to turn potential setbacks into opportunities for growth. This episode provides a comprehensive overview of how quick access to funds can make a substantial difference in navigating unexpected expenses and capitalizing on growth opportunities.Contact for Adam BenowitzInstagram: @AdamBenowitzLinkedIn: https://www.linkedin.com/in/adambenowitz/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Why High Performers Need Executive Coaching

    Play Episode Listen Later Jul 11, 2024 34:47 Transcription Available


    In this episode of The Small Business Show, we delve into the transformative power of executive coaching for high performers. With insights from elite executive coach Carla Fowler, MD, PhD, we explore how performance science and best practices can be leveraged by CEOs, entrepreneurs, and senior leaders to achieve their goals efficiently. Learn about the critical balance between output and energy management, and discover practical strategies to optimize performance without compromising well-being.Social Links:https://www.linkedin.com/in/carla-fowler/https://twitter.com/DrCarlaFowlerwww.thaxa.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Creating a Loyal Customer Base: The Underrated Power of Email Marketing

    Play Episode Play 15 sec Highlight Listen Later Jun 20, 2024 44:03 Transcription Available


    Welcome to the latest episode of "The Small Business Show" where #thepromoguy Swire Ho and Tanya Brody present a deep dive into the world of email marketing for small businesses. Discover the power of email marketing, as our experts uncover the potential this strategy holds for nurturing customer relationships and generating leads. Learn how to build a strong email list from scratch, create engaging content, and overcome content repetition. The email is not just a marketing tool – it's your path to building lasting customer relationships.Understand how to leverage email to solve customer problems, from identifying their pain points to offering them effective solutions. Our speakers reveal why authenticity is key and how you can infuse personality into your emails to create meaningful connections. This episode also throws light on how you can engage your subscribers to form a community, embrace a beginner's mindset to freshen up your content, and identify the true metrics to measure beyond just email opens and clicks. Tune in for these insights and more!Social Links:https://tanyabrodycopywriter.com/https://www.facebook.com/tanyabrodycopywriterhttps://twitter.com/harpchicwriterhttps://www.instagram.com/tbcopywriter42/https://www.linkedin.com/in/tanyabrody/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Preserving Brand Identity: Strategies Against Commoditization

    Play Episode Listen Later May 16, 2024 31:18


    Welcome to The Small Business Show, your reliable source of entrepreneurial insights and business strategies. With your host Swire Ho #thepromoguy, and special guest Barry LaBov, this episode delves into the inextricable relationship between creativity and differentiation in business success. We explore the crucial role of innovative thought and unique marketing strategies in redefining the narrative for your brand.Furthermore, we face off against the beast of commoditization, discussing how to cleverly differentiate your brand in a crowded marketplace. With Barry's insights on defining uniqueness and battling commoditization, you will learn how to strategically employ the art of differentiation. All this is given greater depth as we discuss Tesla's approach to differentiation, delivering actionable strategies drawn from real-world success. So tune in as we guide you on your path to becoming a pioneer in your industry.Social Links:https://www.youtube.com/@labov5256?app=desktophttps://www.instagram.com/labovmktg/https://www.linkedin.com/in/barry-labov-6965241/https://www.facebook.com/LabovMarketing/?paipv=0&eav=AfYfHwUcDhnak_zlZkMNgOnLxAwBaB2qAoKDcOsVkai-wkF1GfPzUCX9Rx0wsmsny5Q&_rdrThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Art and Power of Connection: Business Networking with Christopher Luna

    Play Episode Play 42 sec Highlight Listen Later Apr 24, 2024 42:29 Transcription Available


    In a world where the business landscape is constantly changing, making the right connections is more important than ever. Christopher Luna, an experienced entrepreneur and member relationship representative at the Los Angeles Area Chamber of Commerce, joins Swire Ho in the latest episode of The Small Business Show to shed some light on the evolving dynamics of business networking. Luna's journey exemplifies how a strategic and resilient relationship-building strategy can help entrepreneurs stand tall amongst the crowd.In today's episode, understand why choosing the right networking events and leveraging relationships within your community can offer transformational growth potential for your business. Luna's experiences underscore the significance of diversifying your network. Learn from Luna and Ho about the ways to identify networking opportunities in different industries, creating a roadmap for better visibility and lesser competition.Social Links For Chris:http://chrislunala.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swirehothepromoguyPinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Future of Influencer Marketing: Technology and Personal Connection

    Play Episode Listen Later Apr 16, 2024 37:48 Transcription Available


    Don't miss out on another enlightening episode of The Small Business Show with Swire Ho,  #thepromoguy, and Christian Brown, co-founder/ CMO of Glewee. This episode focuses on the role influencer marketing plays in enhancing brand visibility and driving conversions. Swire and Christian delve into practical strategies for harnessing social media's visual platforms such as Instagram Reels and TikTok, and their application in influencer marketing campaigns.They also cover the fundamental attributes of successful influencer marketing campaigns and the metrics to monitor for effective campaign performance. The discussion also covers how businesses can deepen their relationships with influencers, emphasize the human element, and drive better audience engagement with strategies ranging from influencer takeovers to storytelling techniques. The future of influencer marketing is thoroughly explored in this episode, making it a must-listen for anyone interested in leveraging this dynamic marketing approach.Social Links:https://www.instagram.com/ohkaychrishttps://www.linkedin.com/in/chrisfromglewee/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Winning Strategies for Scaling Your Law Firm

    Play Episode Listen Later Apr 9, 2024 27:35 Transcription Available


    We're back with another episode of "The Small Business Show," and this time we're sitting with the industry-reshaping attorney and entrepreneur Luis Scott. Co-founder of the Eight Figure Firm Consulting and Beta Scott Injury Attorney, Luis is a known advocate for empowering legal professionals and entrepreneurs to step out of the comfort of their office desks and unleash their entrepreneurial spirits.Guided by Luis's rich experience and extensive knowledge, this episode breaks down the change lawyers must make to transition into successful business owners. A milestone Luis believes can be reached through systemizing operations and incorporating team efforts to power the engine of the business. Learn the ropes in overcoming challenges to reach the ultimate goal, of not only creating a legal startup but headings steering it towards the road to becoming a seasoned enterprise that can function without micromanagement. Social Links:Website: https://www.8figurefirm.comTikTok:https://www.tiktok.com/@luisscott10Facebook: https://www.facebook.com/luis.scott.98Facebook: https://www.facebook.com/8figurefirmYouTube: https://www.youtube.com/@luisscottjrYouTube: https://www.youtube.com/channel/UCwpUZsAwYm3bff5HVJc3rEQLinkedIn: https://www.linkedin.com/in/luis-scott-bader-law/Instagram: https://www.instagram.com/luisscottjr/Instagram: https://www.instagram.com/8figurefirm/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Innovative Strategies for Successful Brick-and-Mortar Businesses

    Play Episode Listen Later Mar 21, 2024 33:21


    In this captivating episode of 'The Small Business Show,' our inspiring guests Swire Ho and Joann & Kyle Mester dive into the worlds of entrepreneurship and small businesses, sharing valuable insights from their journey into franchise ownership. Despite facing numerous challenges and initial failures, their dedication, resilience, and hands-on approach empowered them to flourish in the competitive franchising industry. Discover how they shifted their mindset, enacting strategic planning and determination to transform a side investment into a full-time engagement with multiple franchise locations.The duo recognizes the significant gap between digital and physical store support for business owners. This motivated them to help others avoid the pitfalls they encountered, fostering sustainable business expansion and fostering community development. Tune in to learn more about entrepreneurship's challenges, rewards, and unforeseen benefits—ranging from sales strategy optimization, stress relief services demand, and overall entrepreneurial satisfaction.The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Building a Trusting Relationship with the Media

    Play Episode Listen Later Mar 14, 2024 36:58 Transcription Available


    In this episode, Swire Ho #thepromoguy and Lauren Cockerell discuss the complex elements of establishing a PR strategy to propel your business. From understanding the nuances that make your brand unique to outlying the timeline for PR success, we explore how businesses can enhance their public profile and garner visibility. Learn more about the importance of transparency in an effective PR Strategy and how comprehensive information about your business can make a difference.Also, understand how personal branding fits within the broader PR landscape. From multi-faceted public personas to your business's unique story, a potent personal brand can serve as a significant extension of your company's identity. The hosts also share valuable insights on building strong media relationships, managing expectations for PR results, and how personal branding can strengthen or confuse your brand's messaging. Finally, delve into ethical considerations in client selection and how a unified core value can advance your business growth.Social Links for Lauren Cockerell:hello@kwedarco.comkwedarco.comhttps://www.facebook.com/kwedarcohttps://www.linkedin.com/company/kwedarco/https://www.instagram.com/kwedarcohttps://www.youtube.com/@KwedarCo/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Self Mastery: A Continuous Journey in Leadership

    Play Episode Play 22 sec Highlight Listen Later Feb 28, 2024 35:36 Transcription Available


    In this episode of The Small Business Show, we sit down with Bryce Henson, CEO of Fitbody Bootcamp to explore the fascinating crossroads of fitness and entrepreneurship. Bryce, a seasoned fitness trainer turned business leader, shares his exhilarating journey from personal fitness to successful entrepreneurship, fueled by discipline, resilience, and an inspiring mission. He discusses how the discipline ingrained in fitness culture can drastically impact your professional growth and contribute towards effective leadership.Venturing further down, the discussion shifts towards the concept of the 'step ladder approach' to goal setting both in fitness and business. Insights are shared on small incremental changes being the key to long-term success rather than large, overwhelming goals. Swire and Bryce then transition to the subject of personal branding, its indispensable role in the modern business landscape, and how giants like Arnold Schwarzenegger and Elon Musk leverage it effectively to differentiate themselves.Social Links:Website: http://www.realbrycehenson.com/Linkedin: https://www.linkedin.com/in/realbrycehenson/Facebook: https://www.facebook.com/realbrycehenson/Twitter: https://twitter.com/realbrycehensonBryce Henson's Podcasthttps://podcasts.apple.com/us/podcast/bryce-hensons-podcast/id1605989668The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Unlocking the Power of Your Personal Brand

    Play Episode Listen Later Feb 15, 2024 36:31


    Gear up for an insightful episode of "The Small Business Show" where hosts Swire Ho #thepromoguy and Susan Meier delve into the integral aspects of personal branding. With valuable nuggets on the evolution of career trajectories and the necessity to reassess personal brands, Susan Meier, a renowned personal branding expert, helps simplify these complex concepts. She extends her unique branding methodology to modern professionals, indicating how to incorporate various facets of one's experiences into their brand effectively.Moving forward, Susan talks about the symbiosis of corporate and personal branding, providing insightful strategies for professionals to elevate their brand value while aligning with company ideologies. Moreover, she highlights how introverted professionals can also build effective personal brands by leveraging their inherent strengths. This powerful conversation intends to assist professionals from all walks of life to redefine their personal brand, making the episode an absolute must-listen for individuals striving to elevate their personal brand game.Social Links:linkedin @susanhamiltonmeier insta @embracethezigzag twitter @susanhmeierThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Striving for Autonomy: The Entrepreneur's Path

    Play Episode Listen Later Jan 23, 2024 41:41


    As is true for most successful entrepreneurs, the path to success is marked with learning episodes, discoveries, and constant adaptions. Like many, Jeff Russell's journey did not start with a clear roadmap. The college graduate and corporate ladder climber found his true call in entrepreneurship and there has been no looking back ever since. To him and many others, the corporate world is not seen as a final landing spot but a launchpad for insightful personal discoveries about one's aspirations for autonomy, challenges, and excitement. According to Jeff, a true entrepreneur leverages both their corporate experience and innate courage, to tread down the path of entrepreneurial success.Contact info for Jeff RussellSocial Links:LinkedIn: https://www.linkedin.com/in/thejeffrussell/Facebook: https://www.facebook.com/fireyourselffirstLinked In:https://www.linkedin.com/in/thejeffrussell/Linked In:https://www.linkedin.com/company/fireyourselffirst/Twitter:https://www.twitter.com/jeffrussellsaysFacebook:https://www.facebook.com/jeffrussellsaysFacebook:https://www.facebook.com/fireyourselffirst/Amazon:https://www.amazon.com/author/jeff-russellTik Tok:www.tiktok.com/@fireyourselffirstInstagram:https://www.instagram.com/fireyourselffirst/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    A Simplified Approach to Small Business Marketing

    Play Episode Listen Later Jan 11, 2024 35:38 Transcription Available


    Welcome to another engaging episode of The Small Business Show where your hosts, Swire Ho and Mike Snyder, elaborate on how nurturing continuous innovation, agility, and establishing robust client relationships are keys to sustainable business growth. Embark on this enlightening journey to explore how collaborative learning and strategic partnerships can lead to mutual growth and success.This episode delves further into the significance of regular interactions and sharing knowledge through live streams, webinars, and interactive events as an impactful marketing strategy. They also underline the role of first mover advantage in the increasingly competitive market landscape, the need for businesses to harbor a culture of continuous innovation, and the agility to quickly respond to market dynamism for long-term business success. Enjoy learning how to recalibrate your marketing efforts for improved visibility, ongoing value provision, and a fortified market position.Contact info for Mike Synderhttps://www.facebook.com/rsmmarketing/https://www.linkedin.com/company/rsm-marketinghttps://twitter.com/rsmmarketingicthttps://www.instagram.com/rsmmarketing/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Crucial Essence of Self-Leadership

    Play Episode Listen Later Dec 5, 2023 33:33 Transcription Available


    This episode of The Small Business Show brings you a  chat with leadership coach Andy Hyde. With substantial experience guiding entrepreneurs through their transformational journey, Andy shares his insights on the pivotal role mindset plays in entrepreneurial success – from self-leadership to the art of delegation.Andy explores the concept of competing commitments that often tug entrepreneurs in opposite directions, hindering progress. He delves into concepts of effective delegation and trust-building, describing this as a shift far beyond mere task management. According to Andy, the ideal relationship between work and personal life is akin to a dance - sometimes led by work, sometimes by the individual's personal life. Leaders are encouraged to proactively seek feedback, a crucial element of reflective practice, paving the way for incremental improvements. Finally, the audience gains insights into the importance of selecting the right coach, learning to weigh costs against potential value, and considering one's readiness for growth before embarking on the coaching journey.Contact Andy Hitehttps://www.linkedin.com/in/andy-hite/https://www.scalingminds.comThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Power of Well-Crafted Brand Videos

    Play Episode Play 31 sec Highlight Listen Later Nov 28, 2023 31:27 Transcription Available


    In this episode of The Small Business Show, our guest Mariana Henning, guides us through the evolving world of branding. In this episode we explore the art of building connections with audiences through emotionally riveting video content, the ways to overcome camera shyness and achieve an authentic on-screen presence, and the realistic expectations businesses should set for the impact of their brand videos.Mariana explains the concept of 'narrative transportation' – transforming customers' objections around price into emotion and desire and explores the various marketing strategies to sustain the emotional connection with the audience beyond the brand video. Ultimately, captivating brand videos combine strategic marketing with narrative proficiency, ensuring lasting relationships with the audience, akin to a friend or a trusted advisor in a crowded marketplace. Social Links:http://brandmagnetic.comhttp://instagram.com/brandmagneticThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Unveiling the Power of B2B Content Marketing

    Play Episode Play 58 sec Highlight Listen Later Nov 14, 2023 37:42


    In this episode of The Small Business Show, Swire Ho invites experienced marketer Matt Bell for an in-depth conversation about the power of content marketing for small businesses. Content marketing—is more than just a buzzword, it is a critical tool businesses use to engage existing customers and attract new ones.Starting from his career in an energy company as a corporate ladder climber to becoming an entrepreneur, Matt Bell's enthusiasm for content marketing has helped numerous businesses bolster their presence and grow. He authored books and based his strategies on the careful balance of industry jargon and easily understandable messages that appeal to all involved in the purchasing decision. This episode is filled with valuable insights on how small businesses can compete in the market and the role artificial intelligence now plays in shaping content marketing strategies.Website: www.messageup.com (click "Books" in the main nav to find out where and how to purchase them)Blog: www.messageup.com/frameworkSubstack newsletter: messageup.substack.comLinkedIn - company: www.linkedin.com/company/messageupLinkedIn - personal: www.linkedin.com/in/mattbellThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Empire Builder: An Interview with Commercial Real Estate leader

    Play Episode Listen Later Nov 9, 2023 27:09


    Spotlighting the correlation between small businesses and commercial real estate investing, "The Small Business Show" host Swire Ho, also known as "the promotional guy", explores this subject in a candid conversation with Ben Reinberg from the Alliance Consolidated Group of Companies. Ben talks about his journey, which saw him build a commercial real estate empire worth over $500 million from a youthful start, filled with nothing more than determination and enthusiasm.Ben's successful track record in commercial real estate is attributed to his ability to adapt and evolve. He emphasizes the importance of constantly evolving goals parallel to professional and personal growth for entrepreneurs. His strategic message about seeing goals as dynamic factors adapting to personal, and professional growth instead of static objectives rings particularly true for small business owners.Social Links:https://www.facebook.com/TheRealBenReinberg/https://www.instagram.com/therealbenreinberg/https://www.linkedin.com/in/benreinberg/?original_referer=https%3A%2F%2Fapp.guestio.com%2Fhttps://twitter.com/i/flow/login?redirect_after_login=%2Frealbenreinberghttps://www.youtube.com/channel/UCN-VuewtdVrFwlOrTsNbxGAhttps://benreinberg.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Feeding the Content Beast Geoffrey Klein

    Play Episode Play 47 sec Highlight Listen Later Nov 2, 2023 42:51


    In this episode of The Small Business Show, Swire Ho, the Promo Guy, engages in an enlightening dialogue with renowned TEDx speaker and CEO of Nine Dots, Geoffrey Klein. Drawing on his expansive professional portfolio that includes working on films such as The Truman Show and Mission Impossible, he shares his secret sauce on harnessing storytelling to captivate audiences and establish business connections that stand the test of time.Diving deep into the crux of storytelling, Geoffrey orbits around the concept that stories are intrinsically wired into our psyche, making them critical within any communication framework. Countering the information overload in today's data-centric era, he proposes storytelling as the key to breaking through the white noise and gaining a substantial foothold on consumer attention.Klein's championing of these principles is evident in his TEDx Talk and his anticipated book, The Content Beasts. By uncovering the science behind storytelling and sharing practical tips and techniques, Klein equips entrepreneurs with the tools to effectively communicate their messages and leverage the power of storytelling to leave a lasting impact on their audience.Join Swire Ho and Geoffrey Klein as they explore the transformative influence of storytelling and discover how to craft engaging narratives that resonate with customers and propel small businesses to soaring success.Social Links:https://ggklein.com/https://ninedotsmedia.com/https://www.linkedin.com/in/ggklein/https://www.instagram.com/ggklein/http://www.thecontentbeast.co/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Power for Promotional Products | Brendan Menapace from NAPCO Media

    Play Episode Listen Later Oct 17, 2023 37:28 Transcription Available


    Marketing trends continue to evolve, and so do the scope and impact of promotional products in this scenario. Explore this vibrant space with  Swire Ho #thepromoguy and Brendan Menapace in this episode of The Small Business Show, focusing on the evolution of branded merchandise. Brendan, known for his professional journey in the print and promo world, brings in rich insights and first-hand experiences to the fore.From exploring how promotional products help breathe life into a brand's identity to looking at Chipotle's successful integration of eco-friendly methods into their merchandise, this episode is packed with thought-provoking discussions. Brendan also highlights the growing popularity of 'kitting'- an innovative marketing strategy now coming to the forefront. Don't miss Brendan Menapace's expert thought leadership on creating brand-centric bundles for an engaging unboxing experience.https://www.linkedin.com/in/brendan-menapace-8768bb61/https://www.linkedin.com/groups/2043622/https://twitter.com/printpromo_mktgThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Journey Towards 'Having it All'

    Play Episode Listen Later Oct 10, 2023 40:01 Transcription Available


    Special offer from Jana for The Small Business Show listenershttps://theschoolofintegrativehealing.com/small-business-show/Dive deep into an enriching conversation with Jana Alonso, CEO and founder of The School of Integrative Healing, on "The Small Business Show". Jana discusses her journey to success and her philosophies on goal setting, self-awareness, and personal growth. She advocates a shift in focus from action to personal development and elucidates the power of self-growth in attracting success.Her work at The School of Integrative Healing,  Jana offers a variety of resources for aspiring entrepreneurs. This includes a free Sales Master class focusing on the be-do-have approach, one-to-one consultations, and a free business course that combines strategy and inner work. For continuous engagement and learning, Alonso also invites entrepreneurs to join her free Facebook community and follow her Instagram page for daily tips and insights.Find Jana Alonso on Instagram https://www.instagram.com/janabartlettalonso/ and a message "podcast" for her FREE Multidimensional Business Course.The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Unlocking Wealth: Strategies to Overcome Financial Hurdles

    Play Episode Listen Later Oct 2, 2023 43:26


    Join us on The Small Business Show as we welcome Tim Yurek, an experienced entrepreneur and CEO of Tier One Capital, to discuss "Unlocking Financial Freedom: A Primer on Growing Small Businesses." With his skills honed over 35 years in the finance industry, Tim offers an enlightening perspective on the financial challenges that plague small businesses, the costs of bad financial habits, and tools to foster financial stability and growth.This episode features a strategic four-step process to guide small business owners in better understanding and improving their financial position. Yurek sheds light on how existing financial habits may be impacting businesses negatively, offering steps on how to stop and prevent these leaks. He further advocates for the establishment of robust savings mechanisms and encourages the practice of borrowing from oneself. By mastering these financial strategies, business owners can ensure a healthy cash flow, achieve financial freedom, and secure the future of their businesses.Special link for Small Business Show's listenershttps://tier1capital.com/smallbusinessshow/AI Chatbot for anything related to this episodeSocial Links:https://www.facebook.com/Tier1Capital.wbhttps://www.instagram.com/tier1capital_/http://www.linkedin.com/company/tier-1-capital-llc/https://www.youtube.com/c/Tier1Capitalhttps://tier1capital.com/businessThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Healthy Habits for Optimal Performance: Insights from Tony Castillo

    Play Episode Listen Later Sep 19, 2023 39:56 Transcription Available


    In the latest episode of The Small Business Show, we host elite dietitian, Tony Castillo, who brings valuable insights gained from working with renowned sports organizations right to the small business owners. Tony uses his personal experience of transforming from an overweight student into a fitness enthusiast to fuel his mission. His aim? To improve performance and vitality not just in the boardroom, but in every aspect of life.During the discussion, Tony shares fascinating insights about his holistic approach to nutrition that goes beyond mere diet. He challenges common myths and brings the spotlight on the importance of hydration, protein, and carbohydrates for sustained energy. He also provides tips on how to maintain energy levels during long business events and shares precautions around trending green powdersSpecial offer for The Small Business Show's listenerhttps://nutritionfp.com/thesmallbusinessshow/Social Links:nutritionfp.com/https://www.linkedin.com/in/the-tony-castillo/https://www.instagram.com/coach_tonycastillo/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Winning Big in the Market: Gary Garth's Journey and Lessons

    Play Episode Play 27 sec Highlight Listen Later Sep 6, 2023 35:18 Transcription Available


    Welcome to the newest episode of "The Small Business Show". Today, we are thrilled to host Gary Garth, a unique entrepreneurial figure who has founded and successfully exited a string of six companies. Gary leverages his entrepreneurial journey and marketing prowess in his book, Zero to 100 Million Sales Blueprint, and his company, elev8.io , a venture dedicated to providing support for mental healthcare facilities.In this riveting conversation, Gary walks us through the fascinating entrepreneurial journey that took him from Denmark to the world stage. He speaks on the Danish government's initiative that propelled him to use his business proposition to remarkably impact the lives of many in Nicaragua. He delves into his previous project's overwhelming success, leading to 300 employees managing 300 million under the accounts of 5,000 advertisers. He also touches on his current undertaking  elev8.io, deriving from his passion for healthcare and marketingFree copy of 'The Zero to 100 Million Sales Blueprint'https://elev8.io/resources/zero-to-100-million/COUPON: smallbusinessshowSocial Links:www.elev8.iowww.garygarth.comwww.0to100million.comhttps://www.linkedin.com/in/garygarth/@garygarth-official@iamgarygarthThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    How ‘Quiet Luxury' & Sustainability is Changing the Face of Promotional Products| Theresa Hegel

    Play Episode Play 55 sec Highlight Listen Later Aug 29, 2023 29:38 Transcription Available


    Every episode of The Small Business Show seeks to amplify the voice of small businesses and showcase the stellar accomplishments within this niche. This particular episode places the spotlight on our guest B. Theresa Hegel, the mastermind behind the sustainable "Promo for the Planet" initiative at ASI Media.Functioning in the capacity of the executive director for digital content at ASI Media, Theresa is recognized for her significant contributions to the fields of apparel, digital technology, and business operations management. She juxtaposes a keen understanding of strategic planning with a rich journalistic background, adorning her professional accolades with a Jesse H. Neil award for her standout editorial endeavors for Wearable magazine.Contact for Theresa Hegelthegel@asicentral.comasicentral.com/promofortheplanetTwitter: https://twitter.com/TheresaHegelThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Content Marketing Revolution: A Focus on Podcasting | Molly Ruland

    Play Episode Play 50 sec Highlight Listen Later Aug 22, 2023 34:28 Transcription Available


    In the latest episode of The Small Business Show, we delve into the world of content marketing, with a special focus on podcasting - a rapidly growing trend in the digital marketing domain. Content marketing is an effective tool for businesses, regardless of their size, as the right strategy not only elevates your brand and its reputation but also contributes to developing strategic alliances and fueling revenue.Our special guest for this episode, Molly Ruland, the founder of Heartcast Media, is a renowned industry figure in content marketing. With years of experience under her belt, she has perfected the art of producing premium branded video content specifically tailored to fit businesses looking to leverage content marketing for growth. Learn from Rowland as she discusses the importance of listening as a tool to create engaging and authentic content that resonates with your audienceContact for Molly Rulandwww.heartcastmedia.comhttps://www.instagram.com/heartcastmedia/https://www.linkedin.com/in/heartcastmedia/https://www.youtube.com/channel/UCcCfuiqNu9ZqWMGjMEV8ySAhttps://twitter.com/HeartcastMediahttps://www.facebook.com/heartcastmediadc/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Power of Persistence: Stories from Myron 'The Jackhammer' Welik

    Play Episode Play 28 sec Highlight Listen Later Aug 13, 2023 47:58 Transcription Available


    Mastering the Realm of NetworkingTune into this inspiring episode of The Small Business Show as Myron Welik, a renowned dealmaker and expert networker, explores the essence of networking in business. Drawing upon his immense experience, Myron demystifies the intimidating aspect of networking, proving that it is a skill attainable by all, irrespective of personality type.Power of Persistence: Conquering the Business WorldMyron's tenacity shines brightly throughout this episode, flagging persistence as a key quality for success in business. His compelling narrative, from handling rejection to striking the next multimillion-dollar deal, serves as an essential guide for aspiring entrepreneurs. With insights from Myron, this episode reinforces the spirit of entrepreneurship: adapt, overcome, and prosper.Linkedin Profile: https://www.linkedin.com/in/mwelik/Instagram Profile: http://instagram.com/myronwelikFacebook Profile: https://www.facebook.com/profile.php?id=100008755627905The Jackhammer Effect Book: https://www.amazon.com/Jackhammer-Effect-business-happen-believe/dp/1777725402The Jackhammer Effect Podcast: https://www.youtube.com/channel/UCXcKECuAAeKuwOBIQq9jdwQThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Simplifying Content Creation: Mastering Content Repurposing | Sarah Noel Block

    Play Episode Play 39 sec Highlight Listen Later Aug 5, 2023 34:44 Transcription Available


    On this episode of "The Small Business Show", we dive deep into the world of content marketing with our special guests, powerhouse content strategist Sarah Noel Block and host Swire Ho. Starting a small business comes with its own set of unique challenges but marketing your business in this increasingly digital age needn't be one of them. With the myriad possibilities of digital content strategically crafted targeted storytelling can provide your business a competitive edge like no other.Sarah Noel Block, a content marketing strategist with a talent for crafting impactful marketing campaigns, unpacks the diverse aspects of content marketing. Being a critical asset to diverse business fields such as facility services, construction, medical, real estate products, and SaaS companies, she brings her expertise to the table detailing the key role that customer understanding plays in the creation of resonant content. Making a name for herself with her work in the 2018 Best Construction Blocks category, Sarah sets out to help small business owners make the most of their content marketing efforts.Contact for Sarah Blockhttps://www.sarahnoelblock.com/media-pageThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Becoming a great conductor for Your business | Herb Cogliano

    Play Episode Listen Later Jul 28, 2023 32:37


    In this podcast episode, Swire Ho introduces Herb Cogliano from Scaling Aspire Growth Advisors, a business coach and CEO. Herb discusses his journey into the coaching business and how he helps small and medium-sized businesses overcome challenges and achieve growth. They also discuss the three barriers that hold back small businesses from scaling up: leadership succession, scalable infrastructure, and market dynamics. They emphasize the importance of reaching out to customers to understand their perspectives and improve customer retention. They also highlight the significance of alignment within a company and offer tools and frameworks to address gaps and enable growth.Bio and Information:Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up.As a Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand what it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, flawless execution along with a healthy cash flow within their organizations.Herb was formerly CEO of Sullivan and Cogliano Designers, a 53-year privately held family-owned, Technology Staffing and Workforce Solutions firm and in 1993, he also founded the Sullivan and Cogliano education business.Sullivan and Cogliano joined a select group of companies that have appeared on the Inc. 5000 Fastest Growing Company list multiple times. The Inc. 5000 is ranked according to percentage revenue growth over a four-year period. This achievement puts us in a unique position, especially if you consider that over 27 million businesses are registered in the USA.Contact for Herb Coglianoaspiregrowthadvisors.comhttps://www.linkedin.com/in/hcogliano/https://www.facebook.com/AspireGrowthAdvisorsThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Become a Dealmaker in Business | Jonathan Jay

    Play Episode Listen Later Jul 12, 2023 33:51


    In this episode of The Small Business Show, host Swire Ho #thepromoguy interviews Jonathan Jay, a dealmaker and business advisor. Jay shares his insights on how to negotiate better deals, close more sales, and grow your business. He also discusses the importance of building relationships and trust with your clients.If you're a small business owner who wants to learn how to close more deals and grow your business, then this episode is for you. Jay's advice is practical and actionable, and he provides real-world examples of how his techniques have worked for other businesses.Listen to this episode to learn:How to negotiate better dealsHow to close more salesThe importance of building relationships and trust with your clientsHow to use Jay's dealmaking techniques to grow your businessBio and Information:Jonathan Jay, a successful entrepreneur, first sold a business in 1999, experiencing a windfall that surpassed his entire lifetime earnings. In 2006, he acquired a multimillion-pound competitor, merged it with his existing business, and sold the combined entity in a lucrative "retirement deal" in 2007. After a brief retirement, he purchased a £5m annual revenue business for £1 and sold it 11 months later for £1.25m. However, his foray into acquiring 48 businesses during the pandemic took a toll on his health, leading to hospitalization due to stress, prompting him to give them away. Jonathan Jay's journey showcases extraordinary financial achievements along with the importance of balancing ambition and personal well-being.Social Links:YouTube: @thedealmakersLinkedIn: https://www.linkedin.com/in/jonathan-jay-3556b230/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Why content is the most important marketing tool for your business | Eric Holzclaw

    Play Episode Listen Later Jul 7, 2023 36:33


    Bio and Information:Eric Holtzclaw is the Chief Strategist & Dojo Master at Liger where he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications, and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior."Contact for Eric Holtzclawhttps://www.linkedin.com/in/eholtzclaw/https://twitter.com/LigerPartnershttps://www.facebook.com/YouNeedALiger/https://www.instagram.com/ligermarketing/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    From Under the Radar to Thought Leader | Julie Livingston

    Play Episode Play 32 sec Highlight Listen Later Jun 14, 2023 30:59


    Swire Ho #thepromogy sits down with Julie Livingston, an inspiring entrepreneur who has made a remarkable journey from under the radar to become a recognized thought leader in her industry. Take away from this episode.Build relationships with other people in your industry.Create valuable content that attracts new customers and grows your business.Be visible in your industry by attending industry events, speaking at conferences, and writing articles for industry publications.Have a clear vision for your business.Create a strong brand for your business.Provide excellent customer service.Tune in for an episode packed with motivation and actionable advice for aspiring entrepreneurs.Bio and Information:Julie Livingston is a New York City-based public relations and LinkedIn marketing expert who transforms “under the radar” executives and businesses into authoritative industry thought leaders. A strategic communications consultant, she's an expert at leveraging the PR power of LinkedIn, media placement, and digital marketing.A member of LinkedIn Advisors, Julie is a three-time board member of NY Women in Communications. She holds an MS in Communications Management from Syracuse University's Newhouse School of Public Communications. Her thought leadership has been featured on Morning Brew and in PR News, CommPro.Biz, ASAE, and other industry publications.Contact for Julie LivingstonLinkedIn profile: https://www.linkedin.com/in/julieliv/Website: https://wantleverage.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Exiting Your Business The Right Way | John Ovrom

    Play Episode Play 15 sec Highlight Listen Later Jun 6, 2023 29:25 Transcription Available


     How do you know if your business is ready for the exit?What can you do to plan for the potential exit?  Other types of business exist besides selling the business Bio and Information:A serial entrepreneur, John Ovrom founded his first company in 1991, and ran it along with several additional companies, for 14 years. After going through the process of selling his company, he realized other business owners needed the support of a service provider who can step into the business, develop a strategic exit plan, and manage their transition.What started as John helping friends and business connections quickly evolved into a consulting business. John founded Exit Consulting Group®, Inc. (ECG) on a simple principle – the desire to help fellow entrepreneurs. John has an entrepreneurial spirit and is constantly coming up with new, inspiring, creative, and innovative ideas for exiting business owners.John is truly passionate about helping people and solving problems. His fearless persistence, openness, honesty, and intelligence make him an immense asset to his clients. Besides his entrepreneurial work, John supports the Rotary Club International, serving his Coronado CA club in varying capacities, including serving as President, and he served as past president of the Coronado Chamber of Commerce.Contact for John Ovrominfo@exitconsultinggroup.comwww.exitconsultinggroup.comwww.linkedin.com/company/exit-consulting-groupwww.facebook.com/ExitConsultingGroupIncwww.twitter.com/ExitConsultingGwww.youtube.com/@exitconsultinggroupThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The “Words First' in growth marketing | Matt Banker

    Play Episode Play 57 sec Highlight Listen Later May 31, 2023 36:46


    –How AI and ChatGpt Can Help a Business, and How it will not help a Business. –The best way to capture the attention of your website visitors–How can taking a “word first” approach improve your marketing. Bio and Information:Matt Banker is the founder and lead strategist at Benchmark GrowthMarketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn't a better way to create content for a website. It didn't make sense to ask the client to decide what the site should say. After all, they weren't marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.Matt brings a ‘words first' approach to marketing because his superpower is the ability to help business owners communicate moreclearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction. These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to the number-cruncher's Yang. He helps them build marketing engines that work to grow their firms.Contact for Matt Bankerhttps://www.linkedin.com/in/mattbanker/https://twitter.com/mattbankerThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Creating a Business that is Good for People and the World | James Cluskey

    Play Episode Play 29 sec Highlight Listen Later May 17, 2023 37:22


    Bio and Information:James Cluskey is a former professional tennis player who reached a career-high world ranking of 145. He played for the Irish Davis Cup team for nine years and holds a Guinness World Record for the longest doubles match, playing for 60 hours. In addition to his tennis career, he serves as a private tennis coach to Sir Richard Branson.Cluskey is also the founder of Give Learn, a learning platform that helps SMEs win and retain their best people. Give Learn offers both live and on-demand virtual classes in soft skill training.Contact for James Cluskeywww.givelearn.nethttps://www.linkedin.com/in/james-cluskey-5bb8376a/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Finding Sustainable Options in Promotional Products | Lawrence Hanely

    Play Episode Listen Later May 10, 2023 36:08


    –How did Lawrence and Desk Plant start in the promotional product world?–Why did Lawrence decide to focus on being a promotional products supplier?–What is the process to create sustainable and socially responsible promotional products?–Why should we consider higher-value promotional productions?–How not to kill an indoor plantBio and Information:Lawrence Hanley started Desk Plants in 2018 as a consumer brand, which grew substantially throughout 2019, resulting in the opening of a brick-and-mortar store heading into 2020. However, when the pandemic hit and the government imposed lockdowns, the business suffered, and bills continued to pile up. Lawrence was in a difficult situation, and in a do-or-die moment, he decided to pivot the business model completely to save it. This transition led to the creation of a niche promotional products supplier, which allowed the business to not only survive but thrive.Through this experience, Lawrence discovered that he had a talent for finding popular products and rethinking their value proposition to appeal to a new market of buyers. He has since honed this skill and considers it a valuable asset to his business. Lawrence continues to improve upon this skill, and is passionate about finding new ways to grow and develop his business.Contact for Lawrence Hanleywww.instagram.com/desk_plantshttps://www.linkedin.com/in/lawrencehanley/https://www.linkedin.com/company/desk-plants/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Unlocking your true potential | Mario Lanzarotti

    Play Episode Listen Later May 2, 2023 39:10


    Custom link to connect with Mariohttps://www.mariolanzarotti.com/welcome-garuda/In this episode o Swire sits down with entrepreneur and business coach Mario Lanzarotti to discuss how small business owners can unlock their true potential. Mario shares his insights on how to identify and overcome self-imposed limitations, leverage your strengths, and build a team that supports your growth. He also offers practical tips for setting achievable goals and developing the mindset needed to achieve success. Whether you're just starting out or looking to take your business to the next level, this conversation is packed with actionable advice and inspiration to help you realize your full potential. Bio and Information:As a High-Performance Coach, TEDx Speaker with nearly 1 million views, and Conscious Leader, Mario Lanzarotti is focused on helping entrepreneurs make more money in half the time through building an unstoppable Mindset.From CEOs to Olympians and mission-driven entrepreneurs, Mario helps high-achievers all across the world gain the mental clarity and focus necessary to achieve what would normally take years in 6 months or less.Today Mario travels the world on a mission to raise the consciousness of humanity through his master classes on conscious leadership and next-level Mindsets.Contact for Mario Lanzarottihttps://www.mariolanzarotti.com/https://www.linkedin.com/in/lanzarottimario/https://www.instagram.com/mario.lanzarotti/https://twitter.com/M_LanzarottiThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Protecting Your Business's Valuable Assets: Intellectual Property with Nick Guinn

    Play Episode Listen Later Apr 20, 2023 30:32


    In this episode of The Small Business Show,  Swire invites Nick Guinn to discuss the importance of protecting intellectual property in your business. Guinn, a seasoned intellectual property attorney, offers expert advice and practical tips for small business owners looking to safeguard their valuable assets. From trademarks and patents to trade secrets and copyrights, Guinn breaks down the different types of intellectual property and explains how to protect them from infringement. Tune in to this informative episode to learn how to secure your business's intellectual property and stay ahead of the competition.Bio and Information:Nick Guinn assists clients in all aspects of intellectual property, with an emphasis on trademarks and litigation, primarily infringement actions. Mr. Guinn also prosecutes patent and trademark applications and handles various trademark proceedings before the U.S. Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office.Prior to Gunn, Lee & Cave, P.C., Nick served as a law clerk to Chief United States District Judge Fred Biery of the United States District Court for the Western District of Texas. Through this experience, he developed tremendous insight into the procedures and considerations of the Court.He is a practicing professor of intellectual property law and advanced legal writing, and he frequently speaks on intellectual property and litigation issues.In addition to his practice, Nick immerses himself in the community. He enjoys volunteering with KLRN and Christian Assistance Ministries. He is an active member of his church—teaching Sunday school, coaching high school basketball, and corresponding with missionaries across the world.Contact for Nick Guinnhttps://www.nickguinn.com/https://www.gunn-lee.com/Attorneys/NickGuinn/https://www.youtube.com/channel/UCIV3U-pYiZDf9NqCvgG1zqAhttps://www.facebook.com/NickGuinnIPAttorney/https://www.instagram.com/nickguinnipattorney/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Mastering the Art of content writing: Expert Insights with Scott Bywater

    Play Episode Listen Later Apr 12, 2023 35:28


    Bio and Information:Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regards as the highest-level private marketing group in Australia, Elite MarketersHe is the creator of the online ‘Simple Email ROI System' course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com, and The Learning Annex.He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants, and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.Contact for Scott Bywaterhttps://www.linkedin.com/in/scottbywatercopywriter/https://www.youtube.com/@copywritingthatsells/videoshttps://www.facebook.com/LikeScottBywater/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    What is my business worth? Jessica Fialkovich

    Play Episode Play 31 sec Highlight Listen Later Apr 6, 2023 24:58


    In this episode of The Small Business Show, Swire welcomes special guest Jessica Fialkovich to discuss the topic of "What is My Business Worth?" As a seasoned business broker and mergers and acquisitions advisor, Jessica provides valuable insights into the factors that determine the value of a small business and shares tips for business owners who are looking to sell their company or acquire another business. Listeners will learn about the different valuation methods, the importance of accurate financial statements, and the role of market trends in determining the value of a business. Whether you're a business owner looking to sell, an aspiring entrepreneur looking to acquire a business, or simply interested in the topic of business valuation, this episode is a must-listen. Tune in to The Small Business Show to hear the full conversation with Jessica Fialkovich.Bio and Information:Founded by Jessica Fialkovich, one of the top experts in the business brokerage industry, Exit Factor™ offers a proven method that helps small to mid-size business owners maximize their company's value. Through one-on-one consulting services and online programs, the trusted advisors at Exit Factor teach entrepreneurs how to successfully navigate and fully leverage strategies when buying, building, and selling their businesses. Exit Factor is part of the consulting division within the United Franchise Group™ (UFG) family of brands. For more information, visit www.ExitFactor.com.Contact for Jessica FialkovichItuneshttps://podcasts.apple.com/us/podcast/how-i-sold/id1646460434Spotifyhttps://open.spotify.com/show/4uRT1SCFqTUicvJNHgazm6Instagram: https://www.instagram.com/exit_factor/Facebook: https://www.facebook.com/exitfactorLinkedIn: https://www.linkedin.com/company/19110543/Twitter: https://www.twitter.com/exit__factor/   The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Captivating Your Audience Through Business Storytelling | Park Howell

    Play Episode Listen Later Mar 30, 2023 40:12


    In this episode of The Small Business Show, Swire sits down with Park Howell, a veteran marketer, author, and storytelling expert. Together, they explore the power of storytelling in business and how entrepreneurs can leverage it to create a more captivating brand.Throughout the conversation, Park shares his own journey from ad agency owner to storyteller and offers valuable insights into the art of crafting a compelling narrative. He discusses the key components of a great business story, how to identify and communicate your brand's unique value proposition, and the importance of authenticity and vulnerability in storytelling.Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tips and strategies for harnessing the power of storytelling to connect with your audience, build brand loyalty, and drive business success.Bio and Information:Park Howell is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.Contact for Park Howellwww.Linkedin.com/in/ParkHowellwww.Twitter.com/ParkHowellwww.Facebook.com/Park.Howellwww.Instagram.com/ParkHowellwww.YouTube.com/BusinessOfStoryThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Linkedin masterclass on building a quality network | Scott Aaron

    Play Episode Play 35 sec Highlight Listen Later Mar 15, 2023 34:40


    In this episode, Swire interviews Scott Aaron, a LinkedIn expert, and author, who shares his insights on how to use LinkedIn to build a quality network.Scott provides actionable tips and advice on optimizing your LinkedIn profile, creating engaging content, and leveraging the platform to build relationships with potential clients. He emphasizes the importance of having a strong and clear profile headline, a professional profile photo, and a compelling summary.Scott also shares his personal journey and how he became a successful LinkedIn expert. He talks about the power of networking and how LinkedIn can be used to build a high-quality professional network. He stresses the importance of nurturing relationships with your connections by engaging with their content and sharing your own.Overall, this episode of The Small Business Show is ideal for small business owners who want to learn how to use LinkedIn to grow their businesses. The tips and strategies shared by Scott Aaron are practical and relevant, making it a must-listen for anyone looking to take their LinkedIn game to the next level.Bio and Information:Scott Aaron is a highly-acclaimed expert in digital marketing, podcasting, and public speaking, who specializes in empowering Entrepreneurs, Business Coaches, Financial Services Professionals, and Network Marketing Professionals to attain a positive transformation in their lives and businesses. Scott possesses exceptional skills in coaching individuals to make bold decisions that create the outcomes they deserve.With an outstanding record of accomplishments, including being a 3x best-selling author and top-rated podcaster, Scott is a renowned expert in building personal brands on LinkedIn, converting traffic, and establishing connections. As a result-driven, people-focused strategist, Scott's expert approach to teaching others how to achieve organic traffic and wealth online has revolutionized the way individuals compete in today's oversaturated digital world.Contact for Scott AaronWebsite:https://scottaaron.net/Instagram: https://www.instagram.com/scottaaronlinkedin/Facebook:https://www.facebook.com/ScottAaronCoaching/Twitter: https://twitter.com/thescottaaronLinkedin: https://www.linkedin.com/in/scottaaroncoach/YouTube: https://www.youtube.com/@ScottAaron0420/videosThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Standing Out in a Crowded Market: Practical Marketing Tips for Small Businesses | Andy Buyting

    Play Episode Play 60 sec Highlight Listen Later Mar 3, 2023 38:37


    Our guest for this episode is Andy Buyting discusses how small businesses can differentiate themselves in a crowded marketing landscape. He provides practical advice and insights on identifying and highlighting unique selling propositions, developing strong messaging, and leveraging digital marketing tools to reach target audiences effectively. Whether you're a small business owner or a marketing professional, this episode offers valuable strategies for standing out from the crowd and driving business growth.Bio and Information:Andy Buyting is a leader in thought leadership and content marketing. His “integrated content” strategy has served both himself and his clients exceedingly well.Andy's thought leadership journey started when he published his first business book in 2007 and started publishing his first magazine in 2009. Since that time, he has leveraged his integrated approach to print, digital, and interactive marketing strategies to establish himself as a thought leader in content marketing and brand positioning. Andy's 2nd book, How to Win Clients & Influence People, is now in its 2nd edition and is an International Bestseller on Amazon. In 2021, Andy co-authored Double Sales/ Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!Through Tulip Media Group, his team enables marketing coordinators to perform like superheroes!Contact for Andy BuytingTulipMediaGroup.comLanding page for the audience: TM.Media/DoubleSalesLinkedIn: in/AndyBuytingLinkedIn: in/Tulip-Media-GroupFacebook: /TulipMediaGroupInsta: @TulipMediaGroupYouTube: /TulipMediaThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    Starting your own business podcast and profit from it | Sunny Gault

    Play Episode Listen Later Feb 15, 2023 45:15


    –What is the cost of starting a podcast in 2023–Becoming a thought leader and being a podcast host–how can you profit from your podcast, day 1?–Becoming a better presenter   Bio and Information:Sunny Gault is a podcast professional with more than 17 years of experience. She's the CEO of Independent Podcast Network where she helps podcasters successfully launch, grow, and monetize their shows. Sunny continues to motivate podcasters through her weekly podcast and an online video course. She's also an award-winning broadcast journalist.Contact for Sunny Gaulthttps://www.youtube.com/c/independentpodcastnetworkhttps://www.linkedin.com/company/29349828/admin/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Infinite Banking Concept | Chris Larsen

    Play Episode Listen Later Feb 7, 2023 31:35


    –What is infinite banking? How can it help small businesses?–Becoming your own banker –How to structure your own infinite bank?30% discount code  “Swire” for Chris's Next Level Income online coursehttps://chris-larsen.mykajabi.com/a/2147523285/kM8qZnUjBio and Information: Chris Larsen is the founder and Principal of Next-LevelIncome. Chris has been investing in and managing real estate for over 20years. While still a college student, he bought his first rental property at age21. From there, Chris expanded into development, private-lending, buyingdistressed debt as well as commercial offices, and ultimately syndicatingcommercial properties. He began syndicating deals in 2016 and has beenactively involved in over $1B of real estate acquisitions. Chris is passionateabout helping investors become financially independent.Contact for Chris Larsenhttps://www.nextlevelincome.comhttps://www.linkedin.com/in/nextlevelincomehttps://www.facebook.com/nextlevelincomeshowhttps://www.instagram.com/thenextlevelincomeshow/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    How to Write a Winning Press Release to Gain Exposure | Mickie Kennedy

    Play Episode Listen Later Jan 27, 2023 36:41


    –What  is a press release?–How can you build a winning press release as a small business?–How many press releases do I need to see results?Bio and Information:Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.Contact for Mickie Kennedyhttps://www.ereleases.comhttps://www.ereleases.com/planhttps://twitter.com/ereleaseshttps://www.facebook.com/ereleases.press.release.distributionhttps://www.instagram.com/ereleasespr/https://www.linkedin.com/in/publicity/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    What a Fractional COO Can Do For You? Valerie Hayes

    Play Episode Listen Later Jan 13, 2023 32:01


    What is the job function of a fractional COO?How you run your business is what creates your business.Hire people who are better than you.To grow your business you have to let go. Bio and Information: Valerie Hayes is on a mission to help small businesses beat the odds and push through the roadblocks to become an industry leader. She helps overburdened entrepreneurs, small business owners, and CEOs run their companies like a high-performance sports car. Fast and effective. As a Fractional COO, Valerie helps untangle everything that's not working smoothly, sorts it all out, and puts it back together. Valerie is convinced that fewer businesses would fail if people knew more about how to run their business well and how easy it can be. Contact for Valerie Hayes https://www.linkedin.com/in/fractional-coo/ https://www.instagram.com/valeriemhayes/https://www.facebook.com/valeriemhayes  The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    How to work well remotely | Tricia Sciortino

    Play Episode Listen Later Jan 9, 2023 28:27


    –How to hire the right virtual assistant for your business?–Delegation in business–Finding the passion and own your journey–How to work remotely and do it wellBio and Information: Tricia Sciortino leads and inspires BELAY to provide extraordinary services, and considers it her distinct privilege to cast vision and empower her team to live BELAY's mission of glorifying God by providing solutions that equip clients with the confidence to climb higher.Tricia took a leap of faith and joined then-startup BELAY during the recession as BELAY's first employee and virtual assistant and then served as Director, Vice President, President, and COO. Now as CEO, she's spent more than 11 years ‘walking the walk' of what she calls the Third Option: the ability to cultivate balance between a successful career and a fulfilling personal life.As a leader, Tricia is passionate about everyone owning and forging their own paths, careers, and professional development, putting each of her valued employees and contractors in the driver's seat to cultivate the balance of work and life that best suits them.Contact for Tricia Sciortinowww.belaysolutions.comBELAY Linkedin: /Belay-SolutionsTricia Linkedin: /TriciaSciortinoBELAY IG: @Belay_SolutionsTricia IG: @TriciaMSciortinoYoutube: /BELAY The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

    The Most Effective Marketing Channel for Small Businesses | Brooke Chapman

    Play Episode Listen Later Dec 20, 2022 33:16


    - What is the single most valuable thing an SMB can do to set their marketing up for success?- What are the most effective channels for marketing in 2022?- What is strategic marketing?- What are the most important of the 9 Boxes? Bio and Information: Brooke started her career as a television journalist before moving intocorporate communications and public relations roles, advising leadingbrands across the mining, travel, property, recruitment, and not-forprofitSectors. Having worked within and alongside marketing teams for over 10 years,Brooke made the transition into strategic marketing roles and hasled the marketing functions for leading plaintiff litigation firm ShineLawyers, disability services provider Endeavour Foundation and mostrecently, Australia's largest privately-owned retirement village operator,RetireAustralia. Brooke's expertise lies in working with boards and business owners,transforming underperforming marketing functions by transitioningorganizations out of tactical lead generation and into a strategicmarketing methodology aligned with broader business goals.Contact for Brooke Champanhttps://threeby3.com/ https://www.linkedin.com/in/brookechapman1/https://www.linkedin.com/company/9boxes/mycompany/  The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters  #smallbusinessstrong

    How Being a Podcast Guest Can Build Your Brand & Business | Jessica Rhodes

    Play Episode Play 55 sec Highlight Listen Later Dec 14, 2022 33:00


    –How should you find podcast that can help your business–Why you should think podcast guesting as a networking experience–How podcast guesting can build confidence –Generating businessideas through podcast guestingBio and Information: Jessica Rhodes founded Interview Connections, the world's first and leading podcast booking agency in 2013 when no other agencies like it existed at the time. Recently awarded the 2022 Bronze Stevie Award for Marketing Agency of the Year, and Podcast Booking Agency of the Year by Corporate Vision Magazine, Jessica & the Interview Connections team is responsible for booking thousands of podcast interviews a year, leading to millions of dollars in revenue for their roster of incredible clients. She has been podcasting since 2014 and currently co-hosts her podcast, Monetize the Mic. Jessica has a unique entrepreneurial journey having made her first full-time employee a 50% equity owner and later the CEO of the company while she leads in Sales & Marketing. This experience has fueled her passion for helping business owners feel empowered to thrive in the role that is most aligned with their unique talents and strengths. Jessica currently resides in North Smithfield, RI with her husband, two kids, 4 backyard chickens, and 2 rescue cats. Contact for  Jessica Rhodeshttps://www.facebook.com/InterviewConnectionsPage https://www.instagram.com/interviewconnections/https://www.linkedin.com/in/jessica-rhodes-podcast-guesting-expert-9a291020/  The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

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