Podcasts about rotoma podcast

In today's episode, we're thrilled to welcome the brilliant DP Knudten, an expert in non-fiction branding. DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. We'll explore the importance of transparency, the power of storytelling, and the strategies for effective communication that DP has successfully implemented for some of the world's leading brands. Get ready for insights, inspirations, and the tools to elevate your non-profit branding. Tune in to this brand-centric episode for a masterclass in brand development and management. Don't miss it! Quick Highlights: Visit the episode's page: wowdigital.com/066

In each episode, Paddy deep dives into a new human Superpower and practical advice on how you can apply it immediately. ⚡️ NONFICTION BRAND Do you want to stand out in the crowd and make a lasting impression? Personal branding is the key to making this happen. With the right strategies and tactics, you can create an image for yourself that resonates with your audience and helps you to achieve your goals. In this blog, we will discuss the top personal branding tips to help you get started. DP Knudten (Author) DP Knudten, Chief Collaborator, COLLABORATOR creative DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

The DNA of Story with DP KnudtenHow do you discover, craft and communicate the "completely true / completely you" brand you already are? Join DP and me to learn about using the "key three" to unlock your personal brand,. We explore insights from his books Nonfiction Brand and ROTOMA - the ROI of Social Media "Top of Mind," and DP shares about own journey in self branding.  Along with being an author and branding expert, he also is a keynote speaker and creator-host of the podcasts The ROTOMA Podcast and Nonfiction Brand.DP Knudten, Chief Collaborator, COLLABORATOR creative:DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.  Connect with DP Knudten:Websites: dpknudten.comnonfictionbrand.comnonfictionbrand.com/giftLinkedIn: https://www.linkedin.com/in/dpknudten/Host Hilary Adams is an award-winning theatre director, coach, equine-partnered facilitator, and founder of Story and Horse. She celebrates and guides creative expression and story sharing.Connect with Story and Horsewww.storyandhorse.comFacebook: @storyandhorseInstagram: @storyandhorse Support the show

It's time to deliver an impactful lesson on branding that will change how you think of the subject forever. Here to deliver the message on Camera Ready & Abel is DP Knudten, Chief Collaborator at his business, Collaborator Creative. DP is the author of the must read, NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are. His fresh take on branding is a call to action with an action plan, so you aren't left wondering where to get started. When it comes to branding and discoverability DP shares: Imposter syndrome can be a good thing and can keep you honest about your deliverables False modesty will limit your discoverability, it's your job to tell people about the value you offer  Everyone is a unique combination of expert and amateur Be the scalpel and not the Swiss Army knife. It's the difference of being a purpose-built tool to do one thing versus an average jack of all trades…and scalpels get paid better. If you are not a brand you are a commodity  Tell the truth about who you are, what you do and how you do it DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.  DP is the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND and co-author of the book ROTOMA—The ROI of Social Media ‘Top of Mind/'.

STEP OUT OF THE SHADOWS,AND INTO YOUR OWN PERSONAL BRANDWhat would it look like if you were to own who you truly are at a radical and completely Non-Fiction level?  How good would it feel to finally give yourself full permission to embrace who are and shape your brand entirely around what makes you tick instead of modifying yourself to best capture a slice of what's "selling" best?   Do you want to experience and enjoy but a mere sliver of the benefit and value you are to the world......??...Or are you someone who is now willing to turn your complete focus and energy away from the ineffective action of modifying for others, and shift it rather towards aligning with your personal values that will shape a personal brand that you can be truly proud of?  TOO MANY PEOPLE FOR TOO MANY YEARS HAVE LABOURED IN OBSCURITYWhy? Because that's the way it's always been.Work for someone else.Let them profit off your labor.And remain nameless, letting others take credit for your hard work.  MEET DP KNUDTENDP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta.A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product.DP is also the author of NONFICTION BRAND, host of the popular ROTOMA Podcast and NONFICTION BRAND podcast. DP is a keynote speaker and clinician in the areas of branding, social media, creativity, and culture for groups throughout the United States.ON THIS PODCAST WE'LL DISCUSS...Getting down to the simpleHow to create, and collaborate in a positive provocative way?The Joy of Living your brand - aligning with your personal valuesWhat does Personal Ownership - done healthy,  look like? When structure gets in the way of the truth, how can we respond best?For more information or to connect with DP KNUDTEN  CLICK HEREFor those interested in connecting with me for a little discovery call to experience what it would look like to work with me for a one-on-one strategic results coaching alignment - simply   CLICK HEREFor those interested in joining us for our next No charge Virtual Weekly Wins and Losses community call - simply   CLICK HERESimply scroll down and click on the orange box labeled - JOIN THIS FRIDAY CALLEnjoy the show. James Heppner Psss.... If you like the podcast episode, let us know by subscribing, leaving a little review, and sharing with a friend as you feel appropriate - the guests that I host on this show love the feedback and I love knowing that you are listening.  

How can you use imposter syndrome as inspiration when creating a personal brand? Let imposter syndrome guide you to be disciplined in differentiating yourself as a personal brand. Share how you are unique in what you do and how you do it by creating your key three. Creating a personal brand is about differentiating yourself, and not letting imposter syndrome hold you back from being visible as the expert you are. What is personal branding? Personal branding is differentiating yourself from all others in your area of expertise. The second job of personal branding is demonstrating who you are, what you do, and how you do it. What is imposter syndrome and what does it have to do with creating a personal brand? According to the dictionary, imposter syndrome is the persistent inability to believe that your success is deserved or has been legitimately achieved as a result of your own efforts, skills, or abilities. Many times, entrepreneurs see what others in their space are doing and feel intimidated. Likewise, they may think that because someone else is already doing something, there won't be enough clients for everyone. Similarly, people often feel that because someone has been doing something longer, they won't be as good or don't have the right skills. These feelings result in fear and anxiety, which ultimately lead to procrastination. Procrastination is inaction, equating to goals not being met and success not being achieved. However, if you truly differentiate yourself people will see you as the person that is meant to help them. What makes you you is what makes people want to hire you. Likewise, what makes you you is what gives you the expertise to serve the way you want to serve. Personal branding is about showing the world what makes you unique, you being you. Your experience, your story, and your voice make you, you. That is what personal branding is all about, owning what makes you unique and demonstrating that where you can. Amplify your voice to differentiate yourself and stand out when creating a personal brand If you do not use your voice to differentiate yourself, you won't become known. Our voice, our appearance, our fashion, everything about us helps differentiate us from others in our area of expertise, whether local or online. Being a guest on a podcast is a great way to be present and have the masses hear your message. Share what you've learned to help others Take the hard work you did for decades, and share it far and wide. Don't sit on your knowledge, share it. Imposter Syndrome and how to use it for creating a personal brand Even if you don't have a degree, you can learn a skill, you have gifts, and you have had experiences that have taught you so that now you can help and serve other people. Often times people who don't have a degree in something, feel that they shouldn't be doing something because they don't have as much knowledge, but that is not true. If negative imposter syndrome is holding you back, it's important to recognize the skills and gifts you have that you can now use to serve others. DP emphasized that titles behind the name, don't help differentiate you as a brand. Being one of one is key. There are a lot of careers where you are one of many, you aren't standing out if you are one of many. Learn more about Neil deGrasse Tyson. Neil is a great example of a personal brand. Watch the video of Neil explaining the anatomy of the sound byte. Share your level of expertise to differentiate yourself If you want to stand out, you have to share your expertise. People will not find you if you are not sharing what you know and educating people on how you are unique and what you can do. Share your skills instead of being afraid and hiding your expertise. How can you create a quick message that differentiates you? You have a very limited time to capture the attention of others and differentiate yourself. The positive side of imposter syndrome Imposter syndrome is a powerful tool to make you better. It can make you more diligent in double and triple check what you create and share. DP suggested that we stop calling imposter syndrome imposter syndrome and call it diligence, discipline, and rigor. Being diligent, disciplined, and rigorous will help you dive deeper into what you are doing to make it more valuable for people. Think of imposter syndrome as an opportunity to push yourself into being the absolute best at what you do. DP shared that women need to embrace the fact that women run the world. Women have so much power and potential to change the next generation of the earth. Realize that you don't have to have the light shining on you 24/7 but you stand out, speak up, and have an impact. Own what is yours to own, your voice, your experiences, and the expertise you have earned, and be willing to share it with anyone. No one can call you an imposter based on your own experience. Differentiate wants from needs. Knowing what others want and need from you is another way to differentiate yourself. Often times people want to unload their problems and they simply need you to recognize the need. As you differentiate yourself by sharing that you understand the need will make you stand out. The Key Three™ of personal branding Create three concepts, words, or phrases that consistently, and concisely define exactly what you do and how you do it that you can constantly demonstrate in what you do. These will be words or phrases that people will appreciate and you will demonstrate in everything that you do.  DP used himself as an example. His key three are creative, collaborative, and provocative. Robyn's key three are strategic, creative, and empathetic. DP and Robyn do very similar work, yet they are very different. We can be in the same realm of work but be very unique and attract completely different audiences. Don't let imposter syndrome hold you back from creating your personal brand, instead use it to your advantage to be disciplined with demonstrating how unique you are in your area of expertise. To get started on creating a personal brand, download my free eBook on The Purpose to Results™ Method. About DP Knudten DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. DP is the author of Nonfiction Brand - Discover, craft, and communicate the completely true/completely you brand you already are. He is also the co-author of ROTOMA - The ROI of Social Media Top of Mind and the creator. In addition, he is the host of two popular podcasts, The ROTOMA Podcast and Nonfiction Brand. DP is a keynote speaker. DP also works for Southeastern Guide Dogs.   Learn more about and connect with DP Knudten: DP Knudten website Download DP's free guide to creating your key three.  DP's book NonFiction Brand

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT DP Knudten is Chief Collaborator at his business COLLABORATOR Creative in Madison, Wisconsin USA As a veteran advertising copywriter and Creative Director, DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind, and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. Dreams: Leaning heavily into the Yoda Years - Focusing on sharing the knowledge with people Measuring success in his life well. Have a Lakehouse in Northern Wisconsin where their daughters and their families can bring the grandkids for camp grandpa Travel with his wife How you can Help: Scott Gallaway - Marketing Genius Mark Schafer Contact them at: https://www.linkedin.com/in/dpknudten/ https://dpknudten.com/

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT DP Knudten is Chief Collaborator at his business COLLABORATOR Creative in Madison, Wisconsin USA As a veteran advertising copywriter and Creative Director, DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind, and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. Dreams: Leaning heavily into the Yoda Years - Focusing on sharing the knowledge with people Measuring success in his life well. Have a Lakehouse in Northern Wisconsin where their daughters and their families can bring the grandkids for camp grandpa Travel with his wife How you can Help: Scott Gallaway - Marketing Genius Mark Schafer Contact them at: https://www.linkedin.com/in/dpknudten/ https://dpknudten.com/

DP Knudten is Chief Collaborator at COLLABORATOR creative DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.     Get all the details about DP Knudten, NonFiction Branding, and his books and podcasts at dpknudten.com and get three FREE personal branding worksheets at www.nonfictionbrand.com/gift He's also available everywhere social media under the handle of @dpknudten

–How can you differentiate yourself from others in branding? –Are you comfortable with talking about yourself? How can you get over it?  GUEST INFO:Over 28+ years in the ad industry, DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, at agencies like DDB Needham/ Chicago and McCann Erickson/Atlanta. A writer by trade, and a Creative Director by long professional experience, DP enjoy playing in the intersection between the visual and the verbal, using my NonFiction Branding™ approach to move people—and product. I've written two books, NONFICTION BRAND, and ROTOMA—The ROI of Social Media ‘Top of Mind' (with Spencer X. Smith), am the creator/producer/ host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND), and am a keynote speaker and clinician in the areas of branding, social media, creativity & culture for groups across the USA.Visit  https://nonfictionbrand.com/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos#thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

What is a non-fiction brand?  It is a brand that is true and authentic in its reflection of a company.  To build your non-fiction brand, my guest DP Knudten you need to start with a hard look in the mirror. As a business owner you need to go beyond the surface to discover exactly who you are, what you do, and how you do it. Those three things right there which comprise  your brand proposition are absolutely fundamental because that's what makes you different than someone who does the exact same thing across the street.   About DP  DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald's, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. DP is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are, and co-author (with Spencer X. Smith) of the best-selling ROTOMA—The ROI of Social Media ‘Top of Mind', the creator/host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND) and is a keynote speaker and clinician in the areas of branding, social media, creativity and culture for groups throughout the United States.  

In the first episode of 2022, we focus on building your authentic brand with DP Knudten. DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. In this episode, we talk all about how athletes can build their brand using DP's strategy and what works versus what doesn't in the marketing space. Get Non Fiction Brand here: https://amzn.to/3EMu3m5 Listeners can download three NONFICTION BRANDING worksheets at www.nonfictionbrand.com/gift that can help them get started building their personal brand right away. Download our free Intro to Stock course here https://frugalathlete.marbleteams.com/paths/1

This week on Trista's PL8STORY Podcast: DP Knudten of Wisconsin - License plate KNU 10 - DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker, coach and clinician in branding, social media, creativity and culture for businesses and individuals throughout the United States. www.dpknudten.com Enjoy this episode and want to buy me a cup of coffee? https://www.buymeacoffee.com/pl8story

There are Brands that are true to who they are and some that, well.. DP Knudten has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® He had tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” DP is the co-author of ROTOMA—The ROI of Social Media ‘Top of Mind' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. ..and he is my guest on 'The Bow Knows Who is Changing The World' This was a fascinating interview that opened my eyes to new concepts in Personal Branding. Gary Vaynerchuk is referred to in this. DP's Website: https://dpknudten.com/ DP's LinkedIn: https://linkedin.com/in/dpknudten DP's YouTube: https://www.youtube.com/channel/UC01XAgNrU5v54u5kA0_H7Qw Episode 109 Subscribe to and Share This podcast! LinkedIn: https://linkedin.com/in/chrisjonesmedia/ Instagram: https://instagram.com/chrisjonesmedia1/ TikTok: https://tiktok.com/@chrisjonesmedia Facebook: https://facebook.com/chrisjonesmedia Twitter: https://twitter.com/ChrsJones_Media Website: https://chrisjonesmedia.com YouTube: https://youtube.com/channel/UCDe_QjdsOdMP9JD1SCmSPOg (Search for 'The Bow Knows' on your Favorite Podcast App!) Soundcloud: https://soundcloud.com/user-509014611 Youtube(Gaming): https://youtube.com/ChrisJonesMods DailyMotion: https://dailymotion.com/ChrisJonesGaming --- Send in a voice message: https://anchor.fm/chris-jones-media/message

Small Business Branding: With DP Knudten | Ep #84On today's episode of Resourceful Agent Radio show We have our guest DP Knudten.Chief Collaborator, COLLABORATOR creative.DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.  His NonFiction Brand philosophy and practice is outlined in detail in his book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are." with a focus on personal and small business branding.Always opinionated, and loving a respectful, yet contentious debate, DP brings his years of experience to every conversation. And one thing he absolutely guarantees? Your audience will not be bored.Go check out his Podcast on all the platforms  PODCAST: NONFICTION BRAND w/DP KNUDTENSocial Media:WEB: https://dpknudten.com/ FB: https://www.facebook.com/dpknudten TWIT:https://twitter.com/dpknudten LINKEDIN:https://www.linkedin.com/in/dpknudten/ YT:https://www.youtube.com/user/dpknudten IG:https://www.instagram.com/dpknudten/ BRANDSITE:https://nonfictionbrand.com/ Go visit https://nonfictionbrand.com/gift and get a free download.-I really enjoy hearing what you guys think of these videos, please take a second to say "Hi" in the comments and let me know what you think of the video....Also if you enjoy these videos and my channel it would mean a lot to me if you subscribed :)_ Instagram:  https://www.instagram.com/resourcefulagent/Facebook:  https://www.facebook.com/resourcefulagentTikTok: https://www.tiktok.com/@resourcefulagent?lang=enLinkedin: https://www.linkedin.com/in/andrew-silvius-091aa7190/Youtube: https://www.youtube.com/channel/UCSPNiepOCE1VpCRY1v5Pdtw #resourcefulagent #resourcefulagentradioshow #realestate #AndySilvius #AskResourcefulagent #ownedbusiness #business #localbusiness #entrepreneurs 

Join Tracy Wilson and Special Guest DP Knudten on today's UNLOCKED show as they discuss what happens at the intersection of branding and culture.#nonfictionbrand #personalbranding #branding DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.Show Notes:- What is personal branding- 23:35 Cognitive Dissonance with branding- 24:10 Difference between personal branding and being an influencer- 31:30 Can one overshare?- 34:10 What makes an authentic brand, or non fiction brand?-3 Keys to Non Fiction BrandingYou can grab a copy of DP's book on Amazon:https://www.amazon.com/NONFICTION-BRAND-communicate-completely-brand-you/dp/B08QDYCF8D/ref=sr_1_3?dchild=1&keywords=nonfiction+brand+knudten&qid=1633481108&s=books&sr=1-3DP offers 3 FREE worksheets to develop your personal brandhttps://nonfictionbrand.com/giftConnect with DP Knudten on his websitehttps://dpknudten.com/FB: https://www.facebook.com/dpknudtenLIN: https://www.linkedin.com/in/dpknudten/YouTube https://www.youtube.com/user/dpknudten

We jump into a discussion about repetition as key to your brand success.  However, the next topic of style stages is just as critical.  Then, we touch on several nuggets and suggestions to wrap up our interview with DP.  He provides a few challenges and valuable insight to leave you with plenty of food for thought. Style Stages A key concept for this episode is the idea of style stages.  There are numerous (maybe countless) social media platforms available today.  We should take advantage of many of those, if possible.  On the other hand, some provide a better stage for our presentation content and style than others.  These style stages vary from written form to audio to long or short-form videos.  Therefore, we have a range of options to embrace and find what works best for us. For example, if you have a face for radio, then go the audio route.  When your content makes more sense, and you are comfortable writing, then use those tools. Building The Connection We should balance our comfort zone with how these style stages impact the audience.  DP provides a quote about how people interact as blog readers, video viewers, or audio listeners.  These are important to consider.  Where possible, audio is one of the best formats as it builds a personal connection due to being in the listener's head. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

This episode starts right away with a continuation of the niche brands discussion.  We then move to DP's thoughts on social media and using those tools.  He even moves into examples of live-streaming and ways to use these tools no matter your strengths. Niche Brands - Livestream Anything DP dropped a couple of examples that are highly niche right out of the gate. First, he talks about Trezy, who uses twitch to lifestream software coding.  Then he shifts right into mentioning he live-streamed writing his book.  How can you get more niche than that?  However, these have followers and are ways to build a community.  These tools can build relationships in ways marketing never used to be able to touch.  Even a podcast interview can build a relationship among the participants. Influencers All of that brings us into a discussion of influencers and personal brands.  The people that like to label themselves an "influencer" are not highly praised by DP.  However, he does point out that all of us are influencers.  The niche of our audience may be small.  Nevertheless, we bring influence to those people, which could potentially be highly valuable to some sellers.  We should never underestimate what we can do for others. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

We dig into the ways to build a non-fiction brand in episode two.  The focus is on brand first principles and sticking to truth in building upon it.  DP starts with his "a-ha" moment that took years to develop.  Then he weaves a series of points to help us build a brand, personal or otherwise. Write Some Stuff The non-fiction idea started with a simple statement, "write some stuff."  He was working on advertising content and had only those instructions.  That caused him to halt and note that he is not a fiction writer.  His advertising process required facts and truth so he could present them.  It was not sufficient to simply make up a story for a product or brand. Brand First Principles DP highlights his personal brand first principles and gives us a foundation for ours.  We need to stick to our first principles and build on those.  That is the case whether you are building a brand or selling a product (including your resume).  These are the traits that make you special or unique.  They are your strengths and should be the basis of your value to customers.  However, you might want to review what you want to be as well as your strengths.  The goal might be to pick up diamonds instead of potatoes. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

We continue our interviews with the first part of our discussion with the author of nonfiction brands - DP Knudten.  His book sparked my interest, and now we get to sit down and talk to him.  We cover a lot about brands, both personal and corporate.  Thus, you will have a better grasp of these concepts after listening to him. NonFiction Brands - Sell To The Right Audience A common misconception of advertisers is that they sell items to people that do not need them.  Contrary to that, DP focuses on nonfiction brands as a path to get the audience that wants your product.  The key point is that we will build better relationships with customers when we have what they need.  That also makes the sale much easier.  They need our product.  Therefore, we need to point out how it meets their needs.  Advertising becomes almost responsive instead of proactive and in your face. Brands And Emotions There is always an emotional appeal in the best marketing.  It is one thing to sell features, but another to sell how they make the buyer feel.  Think of the opposite of buyer's remorse.  A brand predicts a pleasant experience and post-sale feeling for the buyer.  Likewise, a personal connection in the sales process will help provide a warmer experience than a cold corporate approach. A Little Background DP's worked on some of the biggest brands in the business, including Coca-Cola®, The Athlete's Foot®, and ClosetMaid®, during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI. He is the author of "NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are," and co-author of "ROTOMA—The ROI of Social Media 'Top of Mind'" and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States. Contacting DP You can learn from DP directly or as a student of his experience.  First, DP has a podcast called Non-Fictions Brands.  I highly recommend you give it a listen. However, you might desire other ways to follow him or send a message.  You can do that through his personal website.  Check out the links below. https://dpknudten.com The NonFiction Brand Podcast The NonFiction Brand Book

#039: "Hallelujah! It's finally paying off."—Think you're 100% unique? Spencer and D.P. end the podcast's first season with a call to get out there and share your voice on social media. This episode focuses on the section entitled 'Think You're 100% unique?' that can be found on page 63 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice. Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #037: "What can I say, women love me."—A picture worth a thousand fears. Spencer and D.P. take a look at Brian Solis's Conversation Prism 5.0, and discuss why it shouldn't stop you from doing social media. This episode focuses on the section entitled 'A picture worth a thousand fears.' that can be found on page 51 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy. Spencer and D.P. look at how making others look good can actually make your 'top of mind awareness' soar. This episode focuses on the section entitled 'The #1 social media strategy that works everywhere.' that can be found on page 45 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling. D.P. flies solo with a Down Under flair as he talks about sharing, guitars, and friends in Australia. This episode focuses on the section entitled 'Sharing, not shilling.' that can be found on page 39 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#034: "The guy was drinking whiskey."—Hot Take or Cold consideration? Spencer and D.P. discuss the difference between a 'hot take' and 'cold consideration,' and why you might want to temper the heat of your social activity. This episode focuses on the section entitled 'Hot Take or Cold Consideration?' that can be found on page 101 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn D.P. looks back at his last week on LinkedIn, and the crazy conversation that went on re: Madison's first LinkedIn Local event. +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band. Spencer and D.P. probe Spencer's short-hair metal band days, and talk about how the lessons learned then can work for you on social media today. This episode focuses on the section entitled 'Starting your own ROTOMA cover band' that can be found on page 29 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool? Spencer and D.P. Q&A their way re: the power of asking questions to supercharge your social media. This episode focuses on the section entitled ' The most powerful ROTOMA tool? Asking a question.' that can be found on page 23 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do? Spencer and D.P. talk about Walt Disney's penchant for plus-ing, and when 80% out the door is better than 100% in the drawer. This episode focuses on the section entitled 'WWWDD—What would Walt Disney Do?' that can be found on page 97 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#029: ""—"Umm, hole driller you would be."—Know your REAL product. Spencer and D.P. drill down into what it takes to know your REAL product, not just what you're selling via social. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 67 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future. Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts. This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#027: "This will not surprise anyone. I went long."—The secret to great customer reviews. Spencer and D.P. discuss solid techniques for getting quality reviews you can use all over social media. This episode focuses on the section entitled 'The secret to great customer reviews.' that can be found on page 105 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters Spencer and D.P. talk about parameters, and how they actually help get stuff done via social media. This episode focuses on the section entitled 'In Praise of Parameters' that can be found on page 171 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com  You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological. Spencer and D.P. make the case for staying biological when going social. This episode focuses on the section entitled 'Success on Social isn't mathematical, it's biological.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers. Spencer and D.P. talk sandwiches, cupcakes and 401k social media techniques that work no matter what you do professionally. This episode focuses on the section entitled 'Ask simple questions. Share smart answers.' that can be found on page 119 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal Spencer and D.P. talk about the need for quality content, D.P. reveals a deep dark secret involving Romania, tights, and floor exercises. This episode focuses on the section entitled 'Killer Cereal' that can be found on page 149 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class. Spencer and D.P. discuss the way infant photographer was able to take her business from Minneapolis to Moscow in just over two years. This episode focuses on the section entitled 'World Class ROTOMA, a Master Class' that can be found on page 193 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values. Spencer and D.P. discuss how the social media has changed the production value equation. Key takeaway: quality trumps production quality every day of the week. This episode focuses on the section entitled 'Unproduction Values' that can be found on page 167 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER. Spencer and D.P. discuss a three-tiered system that can make an effective social media strategy actually 'doable.' This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 89 of of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123) Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great. This episode focuses on the section entitled Making your Customers Look Great. It can be found on page 123 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18 Spencer and D.P. discuss the nexus between ROTOMA and D.P.'s trip to Social Media Marketing World. This episode focuses on the intersection between the many speakers and presentations at Social Media Marketing World 2018 and the concepts found in 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127) Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both. This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. (page 19) Spencer and D.P. discuss the finer points of social media, with an emphasis on understanding the difference between the organic and programmed. This episode focuses on the section entitled 'Success on Social is biological, not mathematical.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut (page 83) In this episode, Spencer and D.P. look into LinkedIn as a 'must do' for anyone in business, with a special focus on simple tips for LinkedIn agnostics. This episode focuses on the section entitled 'LinkedIn without the FreakedOut' that can be found on page 83 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #015: "I don't know the gestation period of fruit flies."—FAQ You (page 135) Spencer and D.P. discuss the finer points of using FAQ-style content throughout social media to answer your users' perennial questions—and boost your social media brand. This episode focuses on the section entitled 'FAQ You' that can be found on page 135 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183) Spencer and D.P. share ideas on how to make the most of any conference you attend, and how to get the most profile and brand-boosting benefit via smart social media amplification. This episode focuses on the section entitled 'Making Conferences Count' that can be found on page 183 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179) Spencer and D.P. consider the need to master first principle skills, not just app 'keyboard commands.' This episode focuses on the section entitled 'Master the ABCs, not APPs' that can be found on page 179 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13) Spencer and D.P. discuss the central idea of the book, ROTOMA (the return on top of mind awareness) with shoutouts to Seth Godin, Pat Flynn and Nicole Klein. This episode focuses on the section entitled 'The #1 Social Media Metric' that can be found on page 13 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #011: "For me, it's golf. Let's not talk about golf."—You ‘check in.' they ‘check out.' (page 175) Spencer and D.P. explore the idea that an email that's just 'touching base, checking in, or following up' is just a way to say 'are you ready to buy yet?'—and why that's such a waste of social activity. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 175 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #010 "Wha? How'd this happen? ...Spencer X. Smith."—Protect your Power Cycle (page 161). Spencer and D.P. discuss the need to define and defend your personal 'power cycle' in order to create the best work, build your brand, and boost your 'top of mind' awareness via social media. This episode focuses on the section entitled 'Protect your Power Cycle' that can be found on page 161 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #009: "What's your Civil War button?"—Personal Branding Phobia (page 55) Spencer and D.P. talk wax on re: the fear of personal branding—and why you just need to get over it, and get growing your personal brand via the powerful FREE tools of social media. This episode focuses on the section entitled 'Personal Branding Phobia' that can be found on page 55 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #008: "I'm on #15 and my third Sapporo."—Serve Sushi, not Clickbait (page 131) Spencer and D.P. drill down into the idea that it's far better to serve up nutrient-rich, relevant posts on social media than rely on clickbaity 'over promising' to attract engagement. This episode focuses on the section entitled 'Serve Sushi, not Clickbait' that can be found on page 131 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

Episode #007: "No man is an island? Yeah, you are."—Free Like—the incredible power of a simple 'thumbs up" (page 145) Spencer and D.P. discuss the real relationship—and brand boosting—power of a simple 'Like' on Facebook, LinkedIn, Instagram, et al, and why you need to make 'making others look good' a daily part of your social media personal hygiene. This episode focuses on the section entitled 'Free Like—the incredible power of a simple 'thumbs up.'' that can be found on page 145 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #006 “Is that why they're always featuring cheese in mine?”—Wisdom in Bulk: 3 Lessons from Costco (page 113) Spencer and D.P. go to school on one of the biggest, bulkiest brands out there—Costco. This episode focuses on the section entitled 'Wisdom in Bulk: 3 Lessons from Costco' that can be found on page 113 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #005 “What kind of idiot are you, Spencer?”—A look into ‘What's Your Flagship?' (page 77) Spencer and D.P. take a look at what it means to define and maintain a primary 'flagship' social media presence, and how to enhance and amplify its voice by the smart application of other social media channels. This episode focuses on the section entitled 'What's Your Flagship' that can be found on page 77 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com   +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #004 “Go to page 155 in your hymnals…”—A deep dive into your ‘Personal Branding Power Hour' (page 155) Spencer and D.P. take a detailed look at Spencer's 'Personal Branding Power Hour' technique for building your social media muscles and grow your personal brand via social media. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 155 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com  +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #003 “Who's eating elephants out there?“—‘LinkedIn means Business.'” (page 73) Spencer and D.P. go deep on what Spencer calls "the biggest business intelligence resource in social media—LinkedIn." This episode focuses on 'LinkedIn means Business' which can be found on page 73 of ROTOMA—The ROI of Social Media 'Top of Mind, available now at Amazon.com or get signed copies directly from the authors at rotomathebook.com.  +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #001 “OMG, You're just like the book!”—Introducing ROTOMA, the ROI of Social Media ‘Top of Mind' Spencer and D.P. introduce listeners to the foundational concept behind ROTOMA (the Return On Top Of Mind Awareness), with a little extra focus on the sections Unselfish Selfies (page 189) and The Salesman's Mistake (page 207). +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #002: "You don't get if you don't ask."—The social power of naïvete. Spencer and D.P. discuss the incredible power of not knowing, but asking (The Power of Naïvete, page 33), and how it can power your personal and professional branding efforts via the many engines of social media.  +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Episode #000: "X is for Xavier"—an Introduction to the ROTOMA podcast Spencer and D.P. introduce the concept of the podcast, and give a few details into who they are and where they come from (personally and professionally), and invite listeners to engage with them via email and social media. +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • info@collaboratorcreative.com