GROW B2B FASTER

Has data-driven marketing killed creativity?In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more.You'll learn:1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing2. How to ensure ROI on your marketing investments while leaving room for experimenting3. How Joerg allocates marketing budget to differentiating initiatives4. Why Finastra built their own video streaming channel Finastra TV5. Which KPIs to measure to report proof of value for outside-the-box initiatives__________About Joerg:With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/ Joerg's favorite business book:Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW Impromptu by Reid Hoffman | https://shorturl.at/afor7 Joerg's favorite podcasts: Capital Allocators with Ted Seides | https://www.capitalallocators.com/ __________About Finastra:Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world's top 100 banks.Website: https://www.finastra.com/ Industry: Financial ServicesCompany size: 5,001-10,000 employeesHeadquarters: Paddington, LondonFounded: 2017__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge.In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.You'll learn:1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge2. How Recharge is distributing its demand gen investments in paid search as a market leader3. Why Rodolfo still regularly listens in on his team's sales calls About Rodolfo:Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/Rodolfo's favorite business book:The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1NRodolfo's favorite podcast: Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts__________About Recharge:Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge's subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.Website: https://rechargepayments.com/Industry: E-Commerce, Mobile Payments, Software, Subscription ServiceCompany size: 500+Headquarters: Santa Monica, California, United StatesFounded: 2014__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Out with the old, in with a $20B deal?Sometimes, not sticking to the known will skyrocket your B2B success:In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it.You'll learn:1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment3. The Buynomics playbook to leverage webinars to drive marketing and thought leadershipAbout Sebastian:Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/Sebastian's favorite business book:Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODxSebastian's favorite podcasts: Startup Insider - https://inside.startup-insider.com/podcast Doppelgänger - https://www.doppelgaenger.io/ __________About Buynomics:Imagine knowing customers' preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics' AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions.Website: https://www.buynomics.com/Industry: Machine Learning, SaaS, SoftwareCompany size: 50+Headquarters: Cologne, North Rhine-Westphalia, GermanyFounded: 2018__________About the host Sammy:Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.Get in touch with Sammy here on LinkedIn.__________Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Is content marketing dead?These days, many businesses pump all their marketing budget into running ads.But are they getting better results than they would with organic growth strategies?In today's shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You'll learn:1. Brendan's 4-part content marketing framework that sees the most success2. What B2B Leaders should stop doing to grow their business3. The 2 biggest misconceptions about B2B content marketingAbout Brendan:Getting results via his 4-part SaaS growth framework is what Brendan does. Having led and scaled growth teams at two agencies, most of the clients Brendan worked with didn't want (or need) a 6-12 month marketing engagements. He knew there was a better way, so he created his service.Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/__________About Growth Sprints:Growth Sprints helps to take SaaS companies from $10M to $100M ARR. Using their SaaS Growth Sprint Framework, they help SaaS companies increase revenue from Google through short, focused marketing sprints.Website: https://growthsprints.co/Industry: SaaS, SaaS growth und SaaS marketingCompany size: 2Headquarters: Chicago, USAFounded: 2021__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/  __________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Business environments are rapidly becoming more complex.Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales.But where are businesses finding salespeople with this unusual skill combination?Find out in today's episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta.You'll learn:1. The advantage of being a consultant first and then moving into enterprise sales2. How Christian leverages his consulting skills to drive sales3. Why you should consider inviting UX researchers into your sales meetings4. How the energy crisis is affecting the adoption and sales of electric vehiclesAbout Christian:Christian is Director of Enterprise Sales at Monta, helping large partners & customers find the right angle to electric vehicle charging. Prior to Monta, he spent most of his career as a Management Consultant focused on the energy transition before moving into a more operational role in eMobility together with E.ON, one of Europe's largest utility companies.Find Christian on LinkedIn: https://www.linkedin.com/in/ckurtenbachChristian's favorite business book:Good Strategy/Bad Strategy: The difference and why it matters - Richard Rumelt https://amzn.to/3CB0h4TChristian's favorite podcasts: Deutschlandfunk - https://www.deutschlandfunk.de/interview-100.htmlThe Times Podcasts - https://www.thetimes.co.uk/podcasts/OMR Podcast - https://omr.podigee.io/The Guardien Science Weekly - https://www.theguardian.com/science/series/science__________About Monta:Monta is the operating platform powering the electric vehicle (EV) charging ecosystem serving drivers, companies, cities, and the electricity grid. With Monta you can launch, manage, and scale all your EV needs and operation with one integrated software built to EV better. We believe that accelerating and democratising the adoption of EV technology is key to fostering the sustainable future we so desperately need.Website: https://monta.com/Industry: IT-Services und IT-ConsultingCompany size: 200Headquarters: Copenhagen, DenmarkFounded: 2020__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/__________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

The secret to B2B sales success?Promotional one-way communication won't cut it with today's ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today's episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy. You'll learn:1. What a B2B community is according to Pim2. How to build your own B2B community3. How to get your community members involved4. The value of B2B communities5. How to translate online communities to the offline worldAbout Pim:Pim is currently working as Director of Strategic Alliances at o9 Solutions where he helps strengthen the company's partner landscape to facilitate the rapid growth of o9. In his previous role, he set up the global aim10x community for digital transformation leaders in planning and decision-making.Find Pim on LinkedIn: https://www.linkedin.com/in/pimgeurts/Pim's business book recommendation: The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg https://amzn.to/3V9K52MPim's favorite business leaders:Elon Musk and Steve Jobs__________About o9 Solutions:The o9 Digital Brain is a game-changing planning platform helping global companies across industries transform their supply chain, commercial, finance, and sustainability decision-making for digital age volatility and complexity.Website: https://o9solutions.com/Industry: Analytics, Digital Media, Enterprise Software, SaaSCompany size: 2000+Headquarters: Dallas, TexasFounded: 2009__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert?EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt2. Wie EGYM Wellpass ihre Sales-Methoden im Team & Salesforce verankert, um guten Forecast sicherzustellen3. Welche Herausforderungen EGYM Wellpass im Spagat zwischen SME- und Enterprise-Sales meistert4. Wie Storytelling & Fakten zu erfolgreichen Pitches in Deutschland beitragen 5. Wie EGYM Wellpass über Webinare mit Bestandskundeneinbindung neue Kunden gewinntÜber Johannes:Johannes ist Vice President Sales bei EGYM Wellpass. In enger Zusammenarbeit mit sieben hauseigenen Vertriebsteams treibt er den Ausbau ihrer Marktpositionierung voran. Er ist Diplom-Betriebswirt und blickt auf mehr als ein Jahrzehnt der Kundenbetreuung zurück. Johannes ist passionierter Läufer, kommt bei Meditation zur Ruhe, hat aber auch Spaß am Lesen und liebt Podcasts.Finde Johannes auf LinkedIn: https://www.linkedin.com/in/johannes-füß/ Johannes' Lieblings-Businessbuch:Management Beyond Ego: Teams in der neuen Arbeitswelt zu außergewöhnlichen Erfolgen führen - Matthias Kolbusa https://amzn.to/3FgTUGLJohannes' Lieblings-Podcasts:Apokalypse & Filterkaffee - Micky Beisenherz https://apokalypse-und-filterkaffee.podigee.io/__________Über EGYM Wellpass:Mit Firmenfitness von EGYM Wellpass halten sich Mitarbeitende und Mitglieder in mehr als 6.000 hochwertigen Sport- und Gesundheitseinrichtungen in ganz Deutschland und Österreich fit oder trainieren mit dem stets wachsenden Angebot an Online Kursen wann und wo sie möchten. Über eine eigene EGYM-Cloud ihrer App haben Trainer und Mitglieder Zugriff zu ihren Daten. Egal ob Fitness, Schwimmen, Yoga, Klettern oder vieles mehr - hier findet jeder sein persönliches Programm.Website: https://egym-wellpass.com/ Industrie: Fitness, Sports, WellnessUnternehmensgröße: 500Hauptsitz: München, DeutschlandGründung: 2010__________Über den Host Sammy:Sammy und SAWOO ermöglichen es Dir, Recruiting & Employer Branding über Deine Hiring Manager auf LinkedIn voranzutreiben.Wir unterstützen Dich bei:1. Beschleunigung von Stellenbesetzung2. Reduzierung von Einstellungskosten3. Entwicklung eines authentischen Employer Branding4. Entwicklung eines Talentpools, auf den Sie jederzeit zugreifen könnenSchreibe Sammy Gebele auf LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Gäste der GROW B2B FASTER Show: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, und viele mehr. 

Who are the people you need in your company for scaling from Seed Stage to Series B?Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast!And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us.She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today:1. How start-ups succeed in the Seed Stage with founder led sales 2. Whom to hire while scaling from Seed Stage to Series B3. Best practice hiring processes to identify the right fit in a new sales development rep4. How to achieve a 30% conversion rate through webinars and podcasts5. What metrics Michelle uses to track Minot Light Consulting's success, and unifies her team around revenueAbout Michelle:Over the last 10+ years, Michelle has spent her time at early-stage start-ups like Datadog, Drift, and Dooly, building sales and GTM functions from the ground up. She enjoys building in the rapid-growth sales SaaS world, and watching the organizations succeed, whether it's another round of funding or IPO. Over that time, she has built teams from 3 – 100, and grown revenue from $200K – $55M+. She enjoys taking the time to understand the GTM motion and putting the right processes in place from the top of the funnel down to Customer Success and Account Management, once the deals are closed.Find Michelle on LinkedIn: https://www.linkedin.com/in/michelleheaney/ Michelle's business book recommendation: Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek https://amzn.to/3M9VFqx Michelle's favorite podcast:Product-Led Podcast - https://productled.com/podcast __________About Minot Light Consulting:Minot Light Consulting has great expertise in building GTM strategies for start-up and early stage companies to have efficient growth. Modern Go-to-market teams need a transformation from siloed Sales, Marketing and Customer Success teams to one team united around revenue. With their 30+ years of combined experience working across all parts of rapidly scaling early stage companies, Minot Light Consulting has the answers to grow revenue faster and build strong teams and operating strategies. Website: https://www.minotlightconsulting.com/Industry: Business consulting and corporate servicesCompany size: 10Headquarters: Boston, MAFounded: 2022__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/__________Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

 When should you start building a B2B partnership ecosystem?Immediately!According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn't a better time to start finding key partners than the present.In today's episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You'll learn:1. The right time to start building a partner ecosystem.2. Shawn's advice to anyone who wants to start a partnership program.3. The 3 stages of CEO involvement in a growing startup.4. The main characteristics of a successful CEO.5. How to set up and utilize a customer advisory board to determine product-market-fit.About Shawn:Accomplished SVP/Chief Revenue Officer in the SaaS Cloud space with experience in all phases of a company's lifecycle – Startup to Publicly Traded companies. Product sets are ERP, CRM, PSA, Fintech, Marketing insights, and data platform technologies. I have a proven track record of developing and implementing successful sales initiatives leading sales organizations through their cloud journey, yielding over $1.800 Billion in ARR, acquiring 300 Fortune 500 companies, and managing over 1,000 account executives and managers over the last 15 years with multiple companies.Find Shawn on LinkedIn: https://www.linkedin.com/in/sg8584/Shawn's business book recommendation: Who Moved My Cheese? An Amazing Way to Deal With Change In Your Work and In Your Life – Dr. Spencer Johnson https://amzn.to/3Mfcf8DShawn's favorite podcast:The Brutal Truth about Sales & Selling - https://www.linkedin.com/company/thebrutaltruth/__________About Upflow:Upflow is an SDN, multi-tenant AR platform that enables merchants to optimize cash collection, lowering DSO through analytics, collaborative workflows, and various payment methods. The outcomes for our merchants are predictable cash flow, modeling, and extended cash runway. Website: https://upflow.io/Industry: Financial Services, B2B and FintechCompany size: 100Headquarters: New York, United StatesFounded: 2018About Chassi:CHASSI tech helps Netsuite customers control their cash flow by showing real-time how they perform Q2C and understanding the sticking points contributing to lagging DSO "Days Sales Outstanding."Website: https://chassi.com/Industry: Software development, ERP, SaaS, Operations, TechnologyCompany size: 10Headquarters: Phoenix, ArizonaFounded: 2016__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Take a guess.Who is the most important stakeholder in your marketing strategy?The answer is simple — it's your customers!In today's episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline. You'll learn:1. How to influence the sales pipeline with marketing2. Which metrics you should track to measure the impact of your marketing strategy3. Which content pillars work best for your sales pipeline and tips for creating them4. The power that in-person events and unique experiences can hold for your business5. Why your company should have an analyst relations strategyAbout Carrie:Carrie is Chief Marketing Officer at Cyderes. She has spent 20+ years in B2B software, tech and cybersecurity marketing roles, building expertise across product marketing, revenue and lifecycle marketing, brand strategy, content, and operations. As a marketing executive, she's driven to build and cultivate a thriving organization based on functional expertise, data & intelligence, and cross-functional collaboration. To keep her mind and body sharp, Carrie works out four times a week at 5:30 in the morning with a small fitness group that she has been working with for almost 15 years.Find Carrie on LinkedIn: https://www.linkedin.com/in/carrienkelly/Carrie's business book recommendations: Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3eUM6zjThe Power of Story: Rewrite Your Destiny in Business and in Life - Jim Loehr https://amzn.to/3dnsAenJohanna's interview with her favourite business leader Jim Donald: https://www.quinyx.com/the-wfm-show-jim-donald-ondemand __________About Cyderes:Cyderes is a global cybersecurity powerhouse offering comprehensive solutions around managed security, identity and access management, and professional services. The company provides the people, processes, and technology modern enterprises rely on to manage risk, maintain compliance, and respond to security threats with greater speed, scale, and cost-efficiency than traditional in-house solutions. Cyderes has six security operations centers and three offices across the United States, Canada, the United Kingdom and India.Website: https://www.cyderes.com/ Industry: Computer, Network Security, SecurityCompany size: 800Headquarters: Kansas City, Missouri, United StatesFounded: 2017__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/__________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

 Marketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth?Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it.What's in it for you:1. Why marketing doesn't stop after winning a customer2. How Quinyx uses an annual community event to build thought leadership and create content3. Best practices for setting up a successful community event4. How Quinyx uses their "Customer Happiness Survey" to build strong client relationships and get valuable feedback5. Why LinkedIn is the most important social media channel for your B2B business and how to leverage it successfullyAbout Johanna:Johanna is CMO at Quinyx and Top 50 Women in SaaS. She leads a team of professionals who are reshaping and defining the future of workforce management and B2B SaaS. Her main focus is on growth and innovation strategy development and execution, go-to-market strategies, internationalization and data-driven business analytics. She spends a lot of time with her two- and five-year-old son and tries to exercise in any way she can, whether it's trail running or yoga, working out or just dancing with the kids.Find Johanna on LinkedIn: https://www.linkedin.com/in/johanna-fagerstedt/ Johanna's business book recommendations: Essentialism: The Disciplined Pursuit of Less – Greg McKeown https://amzn.to/3oxfZHq Johanna's interview with her favourite business leader Jim Donald: https://www.quinyx.com/the-wfm-show-jim-donald-ondemand __________About Quinyx:Quinyx is a leading cloud-based workforce management software that provides AI-powered technology to simplify resource-intensive workforce planning in the areas of rostering, time tracking, communication, task management, budgeting and forecasting. Through advanced and flexible features, Quinyx helps more than 850 companies around the world stay compliant, improve efficiency, reduce labor costs, and engage employees.Website: https://www.quinyx.com/ Industry: Software engineeringCompany size: 400Headquarters: Sweden, StockholmFounded: 2005__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/  __________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

 Technology can bring the best out of you as a salesperson – If you let it.Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow.You'll learn:1. What problems companies face when introducing new tech for salespeople2. How to get your salespeople on board when adopting new sales tools3. What mistakes to be aware of when introducing new tools & how to avoid them4. How to choose the right sales tool for your company needs5. What to look out for when looking for a consulting company to help you implement your toolsAbout Massimo:Massimo is Director at BTS Madrid, with 10+ years of experience in Sales & Marketing, Innovation and Leadership. He works with corporations to help their people execute on the strategy and transform the way they sell and innovate. Massimo is an avid traveler and loves to play sports and fitness.Find Massimo on LinkedIn: https://www.linkedin.com/in/massimopernicone/ Massimo's business book recommendations: Multipliers: How the Best Leaders Make Everyone Smarter – Liz Wiseman https://amzn.to/3ylTGtZ Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact – Liz Wiseman https://amzn.to/3nmaCu6Massimo's favorite business leaders: Jessica Skon – https://www.linkedin.com/in/jessica-skon-949b92/ __________About BTS: BTS is a global professional services firm that partners with clients to enable strategy execution. They provide the skills, tools, and knowledge, so people understand how their daily work impacts business results. They are experts in behavior change, care deeply about delivering results, and inspire people to do the best work of their lives. It's strategy made personal.  Website: https://bts.com/ Industry: Business consulting and business servicesCompany size: over 1,000Headquarters: Stockholm, SwedenFounded: 1986 __________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

How can you use social media to win leads, grow your B2B business and support sales?Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode.What's in it for you:1. Why social media plays a critical role for ExtraHop's marketing and sales2. What role communities and in-person events play for ExtraHop's marketing3. Why building in-house influencers is a win for the company4. How to use use cases to win clients in B2B5. How ExtraHop supports their channel partners with marketingAbout Bill:Bill is a growth-minded, passionate B2B marketer with over 20 years of experience working with leading software-as-a-service (SaaS) technology providers. For the last 5 years, Bill has led the growth marketing function globally at ExtraHop, serving as the VP, Worldwide Demand. Previously, Bill has led the marketing teams at high-growth startups including: Rightside, Socrata and TalentWise. As a servant leader, Bill thrives when building and developing teams as well as mentoring professionals early in their careers. Bill and his family have lived in Seattle for 20 years and enjoy all things outdoors - especially hiking, boating and SUP'ing.Find Bill on LinkedIn: https://www.linkedin.com/in/williamwglenn/ Bill's business book recommendations: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. - Brené Brown https://amzn.to/3n7KwuV Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3OU2yg9 Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chan Kim https://amzn.to/3I2LRfX Bill's favorite business leaders: Brené Brown – https://www.linkedin.com/in/brenebrown/ Victoria (Vikki) Taylor – https://www.linkedin.com/in/victoriatayluk/ Mandy McEwen - Mod Girl Marketing – https://www.linkedin.com/in/mandymcewen/ Mandy's business Luminetics – https://www.luminetics.io/home __________About ExtraHop:ExtraHop is on a mission to stop advanced threats with security that can't be undermined, outsmarted, or compromised. Their dynamic cyber defense platform, Reveal(x) 360, uses cloud-scale AI to help enterprises detect and respond to advanced threats – before they compromise your business. With complete visibility from ExtraHop, enterprises can detect intrusions, hunt threats, and investigate incidents with confidence. When you don't have to choose between protecting your business and moving it forward, that's security uncompromised.Website: https://www.extrahop.com/Industry: Computer and network securityCompany size: 1000Headquarters: Seattle, WashingtonFounded: 2007__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

How can you build active communities as a B2B company?Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it.What's in it for you:1. Why and how Medallia invests in their client led community & community events to drive growth2. How B2B companies can start building active communities3. Who to hire to be successful with community building4. How Bill sets his focus for content topics for thought leadership5. Bills framework to create content consistently on LinkedInAbout Bill:Bill is Senior Vice President, Evangelist and Head of Community Engagement at Medallia. He provides expertise in CX Strategy and CX & Contact Center Tech Stack. His areas of experience also include research & insights, data & analytics, transformation, journey analytics & orchestration, metaverse, artificial intelligence and machine learning – to make better decisions around customers, employees and building a customer-centric culture. Bill loves playing Legos with his kids. On most days, he meditates at his desk for 10 minutes before starting work.Find Bill on LinkedIn: https://www.linkedin.com/in/becustomerled/ Bill's business book recommendations: On the Road: the Original Scroll – Jack Kerouac https://amzn.to/3yDHoft Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money – B. Joseph Pine, James H. Gilmore https://amzn.to/3O5pHLM The Wallet Allocation Rule: Winning the Battle for Share - Timothy L. Keiningham https://amzn.to/3RvY69f The Grid: The Master Model Behind Business Success - Matt Watkinson https://amzn.to/3cfDbHt The Snowball: Warren Buffett and the Business of Life - Alice Schroeder https://amzn.to/3AOMLLv Bill's favorite business leaders:Jack Welch – https://www.linkedin.com/in/johnfwelch/ Fred Reichheld – https://www.linkedin.com/in/fredreichheld/ Joe Pine – https://www.linkedin.com/in/joepine/ Justin Welsh – https://www.linkedin.com/in/justinwelsh/ Dennis Geelen – https://www.linkedin.com/in/dennis-geelen-5a95703/ Our GROW B2B FASTER episode with Justin Welsh: https://podcast.sawoo.io/1166228/10418104-ep-52-justin-welsh-is-cracking-the-linkedin-code-2m-revenue-in-2-years-posts-with-1-000s-of-likes-comments-and-0-spent-on-marketing __________About Medallia:Medallia offers a SaaS platform focused on customer experience management. The award-winning Medallia Experience Cloud leads the market in understanding and managing customer, employee and citizen experiences. Using Medallia Experience Cloud, customers can reduce churn, convert disengaged customers into promoters and buyers, create cross-sell and up-sell opportunities on the fly, and make revenue-generating business decisions that provide a clear and strong return on investment.Website: https://www.medallia.com/ Industry: Software developmentCompany size: 2000Headquarters: San Francisco, California, United StatesFounded: 2001__________About the host Sammy:Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We help you:- Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand- Create a Talent Pool that you can tap into any timeGet in touch with Sammy: https://www.linkedin.com/in/sammygebele/__________ Past show guests:  Justin Welsh, Ian Koniak, and many more.

Creating connections + Giving value = Community-led growthToday, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn:1. How to leverage a podcast show to drive growth and create content2. How Sammy builds communities3. What KPIs to use to track community growth success4. Why meetups work for building strong connectionsThis episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel. About Chris:Chris is a versatile Digital Community Strategist with several years of experience. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities at his company Reltio, and acts as the voice of the customer. He believes that data should drive decisions, as it is the key element of any long-term successful strategy.Find Chris on LinkedIn: https://www.linkedin.com/in/chrisdetzel/ __________About the Peers Over Beers Podcast:A fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, Chris tackles hard issues community leaders and managers face in their day-to-day: They discuss everything community, from starting new communities, digitally transforming enterprise culture, moderation, over globalization techniques.Website: https://www.peersoverbeers.com/ __________About Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Value without trust won't win you leads. But how do you add one to the other?On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.What's in it for you:1. How putting the fun back in sales helps you build trust and up your sales game2. Why impersonal ‘spray and pray' tactics are not the way to go 3. Shannan's magic bullet for winning leads on an executive level4. How to identify the “closers” in B2B sales5. How to win key people for your B2B sales team in strong competitionAbout Shannon:Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the organization.To keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: https://www.linkedin.com/in/skatschilo/Shannon's company Zoomin Software: https://www.zoominsoftware.com/Shannon's business book recommendation:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://amzn.to/3MzAHRxShannon's favorite business leader: Adam Grant - https://www.linkedin.com/in/adammgrant/__________About Zoomin SoftwareZoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York.Website: https://www.zoominsoftware.com/Industry: Business Information Systems, Content, Knowledge Management, Publishing, SoftwareHeadquarters: New York, United StatesFounded: 2015__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

How does inriver set up their sales machine and drive a steady 30% growth each year?Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode.What's in it for you:  1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged2. How sales works with partner teams and marketing for effective channel management3. How inriver uses sales enablement content to drive customer growth4. Steve's take on different sales methodologies in B2B for for enterprise complex sales About Steve:Steve is SVP Global Sales & Account Management at inriver. He is responsible for direct sales, sales development, Revenue Operations, Sales Engineering, and Account Management and retention across North America and EMEA. In over 20 years of professional experience, he is a highly skilled executive and strategic planner in helping companies develop and execute their client strategies. Steve builds and leads teams in sales, marketing, customer management and business development. To clear his head, he is passionate about fly fishing.Find Steve on LinkedIn: https://www.linkedin.com/in/stevencbaumgartner/Steve's company inriver: https://www.inriver.com/Steve‘s business book recommendations: Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results. – Todd Caponi https://amzn.to/3shTFE4__________About inriver:Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver's Digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,600 brands and 700 customers globally.Website: https://www.inriver.com/Industry: E-Commerce, Information Services, SaaS, SoftwareCompany size: 300Headquarters: Malmö, SwedenFounded: 2007__________About the host Sammy:Sammy helps you to1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy.What's in it for you:1. How Monika creates her key content piece for the whole year 2. Monika's best kept secret to driving valuable leads3. How Bizzdesign's community program helps them drive sales4. How Bizzdesign leverages LinkedIn to get laser focus on their target audience5. Why connecting the work of your marketing & sales teams will ensure meeting pipeline goalsAbout Monika:Monika is CMO at Bizzdesign. Her main role is to make sure that the company is becoming successful and that it can meet its revenue targets. This includes defining new audiences and helping their sales force acquire their collaboration companies. Monika's favorite things to keep body and mind fit and sharp are yoga and running.Find Monika on LinkedIn: https://www.linkedin.com/in/monikadenos/Monika‘s business book recommendations: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. – Brené Brown https://amzn.to/3Mtn4ToRadical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Empowered Teams) - Christina R. Wodtke https://amzn.to/3vlWW7tMonika‘s favorite business leaders: Chris Walker – https://www.linkedin.com/in/chriswalker171/Seth Godin – https://www.linkedin.com/in/sethgodin/Episode with Chris Detzel –https://bit.ly/3ws0lRj__________About Bizzdesign:Bizzdesign is the trusted global SaaS Enterprise Architecture platform and recognized as a leader by major analyst firms. They help the world's leading public and private organizations guarantee the success of investment prioritization, transformation initiatives, and risk management. Bizzdesign helps architects and executives to see a full multi-dimensional picture, find and design the right path and execute with confidence to their targeted future. Success should not be a matter of hope. It should be by design.Website: http://www.bizzdesign.com/Industry: Architecture, B2B, Collaboration, Compliance, Enterprise Software, Innovation Management, IT Management, Risk ManagementCompany size: 250Headquarters: Enschede, Overijssel, The NetherlandsFounded: 2000__________About the host Sammy:Sammy is a former management consultant and now helps SAAS companies to:1. Establish thought leadership2. Build sustainable relationships with decision makers within the target group3. Attract leads and increase salesGet in touch with Sammy: sammy.gebele@sawoo.io LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan,  and many more.

How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact?Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy.What's in it for you:1. Steve's roadmap to starting as a new CRO at ENGIE Impact2. How to define a profile for hiring the best new talent to enhance your team3. How to structure your sales team for maximum success4. How your company culture influences your team 5. How to find mentors to help you and your business growAbout Steve:Steve is Chief Revenue Officer of Sustainable Resource Management at ENGIE Impact. He serves the teams that deliver value to the existing customer base, hunt for new customers and partners and build solutions. His role spans solution development, existing account management, new logo sales, development, sales operations and supporting functions in their ecosystem.  Steve spends his free time with his wife and four children enjoying their local beach in the summer and nearby mountains in the winter, hunting, fishing, surfing, skiing, and running from one youth sports event to the next.  Find Steve on LinkedIn: https://www.linkedin.com/in/steveklinenyc/Steve's company ENGIE Impact: https://www.engieimpact.com/Steve's business book recommendations: Good to Great: Why Some Companies Make the Leap...And Others Don't – James C. Collins https://amzn.to/3xK6haC Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek https://amzn.to/3vaXEo1Steve's favorite business leaders: Jeff Weiner - https://www.linkedin.com/in/jeffweiner08/ and Peter Drucker__________About ENGIE Impact:ENGIE Impact provides software and professional services for companies to reduce their energy consumption, move to a greener environment within their business, so buying energy from renewable energy resources.Website: https://www.engieimpact.com/Industry: Energy, Energy Management, Energy Storage, Sustainability Company size: 5000Headquarters: West Coast, Western USFounded: 1995__________About the host Sammy:Sammy is a former management consultant and now helps partners and managing directors in the consulting industry drive social marketing & sales via LinkedIn.Get in touch with Sammy: sammy.gebele@sawoo.ioLinkedIn: https://www.linkedin.com/in/sammygebele/__________Episode is sponsored by Sammy's company SAWOO.Follow SAWOO on LinkedIn: https://www.linkedin.com/company/sawoo/Visit www.sawoo.io for more information.__________Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan,  Greg Alexander, and many more. 

How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA?Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What's in it for you:1. What framework Ira used to establish himself as an industry thought leader on LinkedIn2. How to expand your network and reach on LinkedIn outside of your company contacts 3. How building thought leadership helps you attract talent4. How to enable your employees to establish thought leadership5. What tools can help you bring high quality to your LinkedIn contentAbout Ira:Ira is Director of Product Marketing Automation at Phoenix Contact USA. He has 15 years of experience as a sales and marketing team leader, brand developer, marketing strategist and IIoT thought leader. Ira is a co-founder of the "Industry 4.0 Club", which hosts talks on wide-ranging Industry 4.0 topics.Find Ira on LinkedIn: www.linkedin.com/in/irasharpjr Ira's club "Industry 4.0 Club“: https://www.industry40club.com/ Ira's LinkedIn analytics tool for content creators: https://www.shieldapp.ai/ Ira's business book recommendations: Never Split the Difference: Negotiating As If Your Life Depended On It – Chris Voss https://amzn.to/3MgORq1 The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life – Mark Manson https://amzn.to/3OqEIcr Ira's favorite business leader: Gary Vaynerchuk https://www.linkedin.com/in/garyvaynerchuk/ -------About Phoenix Contact USA: Phoenix Contact is a global market leader based in Germany. They produce future-oriented components, systems, and solutions for electrical controls, networking, and automation. They have a worldwide network reaching across more than 100 countries, and maintain close relationships with their customers, which is essential for their shared success.Website: https://www.phoenixcontact.com/en-us/ Industry: Energy, Infrastructure, Process, Factory Automation Company size: 20,300Headquarters: Harrisburg, PA, United StatesFounded: 1981-------About the host Sammy:Sammy is a former management consultant and now helps SAAS companies drive active sourcing, social marketing & sales via LinkedIn.Get in touch with Sammy: sammy.gebele@sawoo.io LinkedIn: https://www.linkedin.com/in/sammygebele/ Twitter: https://twitter.com/sammygebele -------Episode is sponsored by Sammy's company SAWOO:Goals of SAWOO1. Establish thought leadership2. Build sustainable relationships with decision makers within the target group3. Attract leads and increase salesFollow SAWOO on LinkedIn: https://www.linkedin.com/company/sawoo/ Visit www.sawoo.io for more information

How Scott scaled his sales teams from 2 to 200 in under 2 years by posting on LinkedIn – where he now has 84,000 followers and content with 1,000s of likes.We are super happy to have LinkedIn superstar Scott on our show who talks about his journey, challenges and best practices in B2B sales with Sammy in today's GROW B2B FASTER episode.What's in it for you:1. How Scott scaled up his sales team on LinkedIn to 200 and established thought leadership on the platform2. What resources helped Scott build his own community on LinkedIn 3. How to leverage LinkedIn as a B2B sales leader4. The right timing and process to publish books for your target personas5. How to enable your team to create reach and post valuable content on LinkedInAbout ScottScott is CEO and founder of Scott Leese Consulting, Surf & Sales and Thursday Night Sales. Before going independent, he spent nearly 20 years building and scaling sales organizations at B2B and SaaS startups across the country. He wrote three books and is successful on LinkedIn with 84,000 followers. In his free time he likes surfing, swimming and going for walks with his dog.About Scott Leese ConsultingScott Leese Consulting optimizes sales strategies, processes, employee quality and corporate infrastructure for its clientsmainly start-ups that are still in the early stages of their business idea. The company acts as a strategic consultant, both domestically and internationally, and has trained thousands of salespeople and sales managers.About the host SammySammy is a former management consultant and now helps partners and managing directors in the consulting industry drive social marketing & sales via LinkedIn.The goals of his company SAWOO:1. Establish thought leadership2. Build sustainable relationships with decision makers within the target group3. Attract leads and increase salesFeel free to get in touch with Sammy via LinkedIn or email sammy.gebele@sawoo.io if you want to learn more... Shownotes ScottFind Scott on LinkedIn(https://www.linkedin.com/in/scottleese/)Scotts company Scott Leese Consulting(https://scottleeseconsulting.com/)Scotts's business books:Addicted to the Process: How to Close Transactional Sales with Confidence and Consistency - Scott Leese (https://amzn.to/3E3N30Y)More Than a Number: The Modern VP Sales Playbook - Scott Leese (https://amzn.to/3E0m7Pn)From Rep to Manager: A Step by Step Guide for Taking the Leap into Sales Leadership - Scott Leese (https://amzn.to/3E8goXV)Scott's business book recommendation:The Five Dysfunctions of a Team: A Leadership Fable – Patrick Lencioni (https://amzn.to/3JsooUz)Scotts "Thursday Night Sales"-community(https://www.thursdaynightsales.com/ )

There's a Reason why MongoDB Manages to Retain Growth of Over 50% as a $1 billion in annualized revenue company in the Tech Market.Oliver Wedell, Regional VP for Central Europe at MongoDB lets Sammy in on the keys to their success in today's GROW B2B FASTER Show.What's in it for you:1. How being an open source company helps MongoDB accelerate growth and sell more2. Why a focus on demand generation in B2B sales is the way to successful sales3. Why direct sales is Mongo DB's main way of winning clients as a B2B tech company4. How MongoDB successfully leverages LinkedIn for their sales pipeline generation5. How MongoDB tackles the challenges of qualifying opportunities by using MEDDICAbout OliverOliver is the regional vice president for Central Europe at MongoDB. He leads the Central Europe sales team and is responsible for MongoDB in Germany. There are about 20 account managers in his organization who take care of the customers in Germany. In his free time he likes running, to enjoy nature and fresh air, alongside to his busy job.About MongoDBMongoDB is the leading modern, general purpose database platform, designed to unleash the power of software and data for developers and the applications they build. Headquartered in New York, MongoDB has more than 33,000 customers in over 100 countries. The MongoDB database platform has been downloaded over 240 million times and there have been more than 1.5 million registrations for MongoDB University courses.About the host SammySammy is a former management consultant and now helps partners and managing directors in the consulting industry drive social marketing & sales via LinkedIn.The goals of his company SAWOO:1. Establish thought leadership2. Build sustainable relationships with decision makers within the target group3. Attract leads and increase salesFeel free to get in touch with Sammy via LinkedIn or email sammy.gebele@sawoo.io if you want to learn more... Shownotes OliverFind Oliver on LinkedIn(https://www.linkedin.com/in/oliverwedell/)Olivers' company MongoDB(https://www.mongodb.com/)Olivers' book recommendations: The Qualified Sales Leader – John McMahon (https://amzn.to/3JfNTsg)The Infinite Game - Simon Sinek (https://amzn.to/35Sl9s3)Olivers' favourite business leaders:John McMahon on LinkedIn (https://www.linkedin.com/in/johnmcmahon1/)Simon Sinek on LinkedIn (https://www.linkedin.com/in/simonsinek/)

How did Justin get to $2m in revenue in 2 years on LinkedIn, and create content that has 1,000s of likes & comments?In today's GROW B2B FASTER episode, Justin Welsh shares with Sammy, how to get the best out of LinkedIn, and how it can help you grow your B2B business fast.What's in it for you:1. How to build a successful LinkedIn community as a B2B business2. How to find your niche and create attention for your business on LinkedIn3. How to create content that works on LinkedInAbout JustinJustin is a solopreneur and angel investor. His company Justin Welsh Media launched in 2019. He began building a brand on LinkedIn and received 21,000 followers within six months. Today, he advises entrepreneurs and develops digital products. He coaches creatives in 1:1 meetings to maximize their income and runs a private community for creatives called Audience and Income. Justin now has over 192,000 followers.About Justin Welsh MediaJustin Welsh Media offers online courses and 1:1 coachings for solopreneurs. There are three blocks that address the most challenging aspects of the path to success: Social Growth, Business Growth and Online Course Growth. The company also provides free guides for solopreneurs and creators: From choosing a profitable niche to growing on LinkedIn and making money to management software.About the host Sammy Sammy is a former management consultant and now helps partners and managing directors in the consulting industry drive social marketing & sales via LinkedIn.The goals of his company SAWOO: 1. Establish thought leadership2. Build sustainable relationships with decision makers within the target group3. Attract leads and increase salesFeel free to get in touch with Sammy via LinkedIn or email sammy.gebele@sawoo.io if you want to learn more...Shownotes JustinFind Justin on LinkedIn (https://www.linkedin.com/in/justinwelsh/) Justin's company Justin Welsh Media (https://www.justinwelsh.me/) Justin's book recommendation: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge (https://amzn.to/3uyFNWw) Justin's solopreneur spotlight: Chris Walker from RefineLabs (https://www.linkedin.com/in/chris-walker-41597028/ )Brendan Hufford  ( https://www.linkedin.com/in/brendanhufford/ )Eddie Shleyner ( https://www.linkedin.com/in/eshleyner/ ) 

Don't you wish you could sniff out a 'Bad Deal'  before you went all in?So does today's guest at GROW B2B FASTER: Mark Wilchynski, VP of America Sales at Zoomin Software.What's in it for you1.        How to spot and get rid of potentially 'bad deals' – and bring more quality to the deals you're after2.        How to build a framework for a sales organization that works3.        How clear feedback in your teams can lead to substantial growth4.        What using a reverse timeline can bring to your potential deal5.        How to successfully use LinkedIn to enhance recruiting and company reachAbout MarkMark is VP of America Sales at Zoomin Software and is an expert in solution selling, business development and enterprise software. He's been in the game for over 13 years. Mark has a passion for driving sales teams and promoting growth for businesses. About Zoomin SoftwareZoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York. About the host SammySammy is a former Management Consultant turned entrepreneur. He is CEO and founder of SAWOO and helps Leaders in Consulting drive Social Marketing & Sales via LinkedIn to1. Establish Thought Leadership2. Build meaningful relationships within their target group3. Win leads and drive salesGet in touch with Sammy via LinkedIn or email sammy.gebele@sawoo.io  Shownotes MarkFind Mark on LinkedIn (https://www.linkedin.com/in/markwilchynski/)Mark's company Zoomin Software (https://www.zoominsoftware.com/)Mark'  current favourite business book: Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell – Eric Schmidt (https://amzn.to/3vbkXOQ)Mark's favourite business leader: Russ Haswell (https://www.linkedin.com/in/russ-haswell-416806/)Sammy's book mention about company culture of honesty: No Rules Rules – Reed Hastings (https://amzn.to/3seiy3K)

Our Guest is David Meerman Scott, author of various bestselling business books, keynote speaker, as well as LP and Strategic Advisor at Stage 2 Capital.What's in it for you1. How to choose the right VC firm to help your growth as a company2. How to avoid mass-spamming your buyers and successfully change your marketing strategies3. How important it is to create your own content real estate 4. How the world of cold calling is changing About DavidDavid is a marketing strategist, entrepreneur, and corporate advisor. He wrote 12 bestselling business books. His 2007 book "The New Rules of Marketing & PR“ shone a light on the new realities of marketing and public relations on the Web, and is now a modern business classic all over the world. Pre-pandemic, David was a keynote speaker for in-person conferences and company meetings. Now, he focuses on virtual events. At Stage 2 Capital he invests in and advises some of the most promising new businesses in the world.About Stage 2 CapitalStage 2 Capital is a go-to-market venture capital fund that primarily invests in early-stage B2B software companies. It is backed by top go-to-market professionals from leading tech companies, to operationalize sustainable revenue growth and sales operations. Stage 2 Capital leverages its deep sales expertise to help entrepreneurs scale their businesses in addition to providing capital. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.  Shownotes DavidFind David on LinkedIn (https://www.linkedin.com/in/davidmeermanscott/)David's company Stage 2 Capital (https://www.linkedin.com/company/stage-2-capital/)David's bestselling business books: • The New Rules of Marketing and PR (https://cutt.ly/iIuDWgJ)• Fanocracy: Turning Fans into Customers and Customers into Fans (https://cutt.ly/3IuFqML)• Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (https://cutt.ly/mIuFViN)David's favorite business leader: Tony Robbins, author and Chairman of the Tony Robbins Holding Inc. (https://www.linkedin.com/in/ajrobbins/)

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Brad Hill, President at SkillGigs.What's in it for you:1. How to create trust with your potential client – a key skill for every salesperson2. Communicating the value you offer in a way that it also meets the customer's need3. How combining payment models will keep your customers hooked4. How to find the right hire for your teamAbout BradWith more than 24 years of global experience in design, construction, and execution in business development, Brad is an expert in executive leadership, operations, general management, and strategic consulting within the IT Solutions & Staffing industry. He is focused on people, processes and performance and his work emphasizes sales & delivery enablement, organizational change, and value translation.About SkillGigsSkillGigs is an easy-to-use talent marketplace, using expert-matching technology. It helps top professionals to pair up with those companies and organizations that offer the most valuable job openings. The software SkillGigs uses is learning by user participation, which makes it highly detailed and relevant to both users, talent and employers. SkillGigs specializes in the fields of healthcare and IT talent marketplace. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.  Shownotes BradFind Brad on LinkedIn (https://www.linkedin.com/in/bradhill/)Brad's company SkillGigs (https://skillgigs.com/)Brad's favorite business book: Mindset by Dr. Carol S. Dweck (https://rb.gy/a28gvh)Brad's favorite business leader: Naval Ravikant, Co-Founder and Chairman of AngelList (https://www.linkedin.com/company/navalr/ )

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO, catches up with Markus Rupprecht, CEO at Traxpay.That's in it for you:1. Which KPIs are most crucial to look at, to incentivize your team as well as work towards one goal2. How to win clients with direct sales3. Why social media plays such a huge role in big whale hunting4. Why you should share more of your knowledge and not hold backAbout MarkusMarkus is an entrepreneur with a broad overview of the European and US banking market. His focus is on payments and trade finance. As a generalist his main skill is to get things going and then drive them forward. He brings experience in a major European bank's credit department to the table, followed by experience in payments software and consultancy companies. Now he is the CEO of Traxpay.About TraxpayTraxpay is a pioneer in B2B Dynamic Payments. As a company they uniquely connect banking, transaction data, and B2B commerce together to provide the utmost in visibility and control for B2B buyers and suppliers. Traxpay has developed a method of very lean ERP integration which enables suppliers to get all refinancing solutions out of one hand, buyers to leverage their excess cash, and banks to stay relevant at the center of the client relationship. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes MarkusFind Markus on LinkedIn (https://www.linkedin.com/in/markusrupprecht/#)Markus' company Traxpay (https://www.traxpay.com/)

In today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn1. How to effectively leverage influencer marketing and create valuable content for lead generation2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale3. The way the pandemic, a new generation of buyers, and cookie regulations will impact future B2B marketing and salesAbout RüdigerRüdiger is a globally experienced marketing executive with a proven track record of developing marketing strategies and successfully aligning cross-departmental marketing and sales plans to drive revenue. His areas of expertise include industrial automation, consumer electronics and e-commerce. Holding a diploma in business administration, Rüdiger has held various senior marketing positions at Greygroup, Commerzbank and Wacom. In 2017, he co-founded s7-PlugIn and since 2018 he has been Global Marketing & Communications Director at Phoenix Contact. In his free time, Rüdiger enjoys running, listening to podcasts and is interested in art and culture.About Phoenix ContactPhoenix Contact is a global market leader based in Germany and stands for pioneering components, systems and solutions in the fields of electrical engineering, electronics and automation. Together with customers and partners, they design innovative solutions for, among other things, transport infrastructure, electromobility or regenerative energies and intelligent supply networks. Phoenix Contact is facing up to technological developments and the associated social change. With almost 100 years of experience in mechanical engineering and automation, Phoenix Contact and its 17600 employees across more than 100 countries are striving to shape tomorrow's intelligent production today. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes RüdigerFind Rüdiger on LinkedIn (https://www.linkedin.com/in/ruediger-spohrer/)Rüdiger's company Phoenix Contact (https://www.phoenixcontact.com/online/portal/pc)Rüdiger's favorite business book: Who Moved My Cheese from Spencer Johnson (https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=)Rüdiger's favorite business leader: Kağan Sümer, CEO & Founder Gorillas (https://www.linkedin.com/in/kagansumer/)

 In today's episode with Carsten Schryver, CEO of Schryver Group, you will learn1. How Schryver successfully transformed their sales strategy during the pandemic2. How Schryver reaches out to potential customers through carefully designed emails3. How to capture opportunities through precise market research4. Why transparency about your failures will strengthen your customer relations5. How Schryver fosters an effective work culture across continentsAbout CarstenCarsten is an ambitious business leader and global thinker. After graduating in Business Administration, he worked at the Fraunhofer Institute for Supply Chain Management in Nuremberg and then in the automotive industry in Mexico. In 2009, Carsten joined the family business and today manages the Schryver Group in the third generation from the Hamburg headquarters, whereby he is also frequently on the road in South America due to their core business there. In addition, he serves as General Manager at Exikhan and is a member of the Federal Association of Young Entrepreneurs.About Schryver GroupSince its foundation in 1929, Schryver is a 3rd generation lead "German Mittelstand" company that provides international transport and logistics services. With a focus on Latin America, local subsidiaries and worldwide partners, the group focuses on the implementation of customer-specific logistics concepts. Globalization is both a driver and a challenge. From the small box and container to entire charter operations for oversized cargo, in the third generation Schryver acts as a flexible medium-sized company, moving its goods along the trade routes of the world. The company relies on its employees and their expertise in foreign trade, customs clearance and a passion for complex transport solutions by sea, air and road. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes CarstenFind Carsten on LinkedIn (https://www.linkedin.com/in/carsten-schryver-a987b341/)Carsten's company, the Schryver Group (https://www.schryver.com/en/)Carsten's favorite business book: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne (https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190)

In today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn:1. Mindful tactics to effectively increase your customers' brand awareness and decision-making2. How to end the war between marketing and sales and transform them into a winning team3. The key to succeed and thrive in the new era to come: a cookieless worldAbout AnnaAnna is an energetic marketing executive with 20+ years international experience in marketing management and inside sales management in the B2B IT industry. Her areas of expertise include growth and digital marketing and sales and marketing alignment, among others. Prior to her current role as Global Growth & Digital Marketing Program Director at Software AG, Anna successfully led global, cross-functional and virtual teams in mature companies with large product portfolios as well as young companies with a singular product focus. She supports business growth by designing, producing and implementing innovative marketing programs that generate measurable demand, truly inspired by the opportunities the digital age creates. In her spare time, Anna enjoys sports like swimming and cycling to keep her mind and body fit.About Software AGSoftware AG set out to become the software pioneers of a truly connected world, with the mission of empowering its customers to become a truly connected enterprise. With its industry-leading product portfolio in Integration & API Management, IoT & Analytics and Business Transformation, Software AG creates a fluid flow of data between people, departments, systems and devices. This way, they help their customers free data from silos so that it is shareable, useable and powerful. Founded in 1969, Software AG today has nearly 5,000 employees in 70 countries, dedicated to integrating and connecting everything, so more than 10,000 companies can instantly see, decide, act and thrive. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes AnnaFind Anna on LinkedIn(https://www.linkedin.com/in/annacleary1/)Anna's company Software AG(https://www.softwareag.com/en_corporate.html)Anna's favorite business book: Black Box Thinking by Matthew Syed(https://www.amazon.com/Black-Box-Thinking-People-Mistakes-But/dp/1591848229)Ian's favorite business leader: Brian Thomas, International News Anchor at Deutsche Welle(https://www.linkedin.com/in/brianthomas8/)

In today's episode with Ian Koniak, President and Founder of Ian Koniak Sales Coaching, you will learn:1. How social selling and saving the best for first will boost your company's success2. Two principles and three skills you need to learn to become the best (sales-)version of yourself3. A step-by-step guide on how to successfully reach out and sell to senior executivesAbout IanIan Koniak is President and Founder of Ian Koniak Sales Coaching, which helps AE's go from good to great by mastering the mindset, habits, and skills needed to perform at the highest level in sales. As a speaker, trainer and an expert on Enterprise Sales, Ian has led national training workshops for Fortune 500 companies and his message has been shared in a variety of media including several leading top 100 podcasts. Ian was recently ranked as the #1 LinkedIn Sales Star by Sales Success Media in Q3 2021.With over 100M sold in revenue at Fortune 500 companies, Ian Koniak was the former #1 Enterprise Account Executive at Salesforce whose global client list included Berkshire Hathaway, Activision Blizzard, Experian, and Panda Express. Prior to Salesforce, Ian led a team of 10 Sales Managers and 70 AE's at Ricoh USA, where he grew his division to 60M ARR and was recognized as the #1 Director of Sales. You can learn more about Ian by visiting www.iankoniak.com, and his sales training videos can be found at www.youtube.com/iankoniak. About the host SammySammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. ShownotesFind Ian on LinkedIn(https://www.linkedin.com/in/iankoniak/)Check out Ian's website and YouTube channel(https://iankoniak.com/)(http://youtube.com/iankoniak) Ian's favorite business book: Seven Habits of Highly Effective People by Stephen Covey, The Go-Giver by Bob Burg, Start with Why by Simon SinekIan's favorite business leader: Marcus Chan, Founder of the Venli Consulting Group LLC

In today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd, you will learn:1. How to generate warm, semi-warm and cold leads through effective outreach strategies2. Why you should frame cold calling as a game and leverage your competitive spirit3. The most effective benchmarks and KPIs to track your outreach performance4. A step-by-step guide to formulating a compelling value proposition and mastering engaging cold-call dialogues 5. The tools and tactics that will help you gain an edge in starting cold callsAbout JimJim is an enthusiastic and highly experienced sales professional, striving to find qualified leads for client sales and to support the entrepreneurial world. He has more than 30 years of experience in marketing and sales in diverse areas. Previously, Jim worked for companies such as The Forum Corporation and Communispace Corporation, before founding  his own sales firm in 2004, where today he serves as president. Besides, he is guest lecturer at Chicago Booth and Kellogg Business School for the Entrepreneurial Selling course and author of #LEADS to SALES, focusing on how to reliably qualify leads. In his spare time, Jim is an active member of his local community, enjoys sports and spending time with his wife and three children.About JWMcAvoy & Company LtdFounded in 2004, JWMcAvoy & Company Ltd. focuses exclusively on boosting sales by identifying qualified leads for their clients. Since 1987, founder Jim McAvoy has steadily refined the most effective process for successfully developing qualified leads, quickly converting into revenues. Leveraging this process, JWMcAvoy & Company Ltd. today offers a wide range of lead generation services, such as retainer relationship management and on-site team training designed to improve the efficiency and effectiveness of the front-end portion of the sales function within an organization. About the host Sammy Sammy is Managing Partner and founder of SAWOO.  SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. ShownotesFind Jim on LinkedIn(https://www.linkedin.com/in/jim-mcavoy-290b524/)Reach out to Jim via jim@mcavoyleads.com or 610-374-2443 Jim's company JWMcAvoy & Company Ltd.(http://www.mcavoyleads.com/)Jim's book #LEADS to SALES(https://www.amazon.com/LEADS-SALES-tweet-Book01-Qualified-ebook/dp/B005KLSP7O)Jim's favorite business book: The Richest Man in Babylon by George S. Clason Jim's favorite business leader: Warren Buffet

In today's episode with Jamal Reimer, VP Commercial at Saama, you will learn1. What Blue Ocean Sales Tactics are and How to Use them Effectively2. How to win B2B MEGA DEALS3. Why You Should Stop Broad-Based Email Prospecting and What to Do Instead to Win Mega DealsAbout JamalJamal has more than 30 years of experience in sales and leadership. He started selling books door-to-door and worked his way up to close multiple mega deals. After his studies at the University of North Carolina, Jamal worked as a Sales Manager for companies like Citibank, Southwestern Company, and Oracle. Over the course of his career, Jamal has closed more than $160 million in Saas revenue. Today, he works at Saama and just wrote a new book "Megadeal Secrets" coming out in December.About SaamaSaama is the #1 AI clinical analytics platform company, enabling the life sciences industry to conduct faster and safer clinical development and regulatory programs. Today, 50 biotech companies—including many of the top 20 pharmaceutical companies—use Saama's award-winning Life Science Analytics Cloud (LSAC) platform to accelerate more than 1,500 studies. LSAC's rich applications facilitate unprecedented and authoritative oversight of comprehensive clinical research data, enabling companies to file New Drug Applications (NDAs) more efficiently and bring drugs to market faster.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.ShownotesFind Jamal on LinkedIn(https://www.linkedin.com/in/jamal-reimer/#)Reach out to Jamal via jamal@megadealsecrets.comSubscribe to Jamal's A-List to be notified, when his book "Mega Deal Secrets - How to find and close the biggest deal of your career":https://megadealsecrets.com/a-list Jamal's masterclass:(https://www.megadealsecrets.com)You can subscribe to his newsletter on this website to get informed about his book's release.Jamal's Company Saama(https://www.saama.com/)Jamal's favorite business book:"The Qualified Sales Leader" by John McMahon Jamal's favorite business leader: Steve Jobs

In today's episode with Patrick Trümpi, CSO at Unique, you will learn1. Why a multichannel sales strategy is most effective for your B2B business2. How to successfully conquer the path of becoming a successful thought leader on LinkedIn3. How to effectively differentiate and stand out from the competition as a B2B sales organizationAbout PatrickPatrick is an ambitious sales leader, always looking to help others. He applied for a B2C sales position while studying economics, not knowing what he was getting into. After 4 years, he had set up and sold a regional office of the Schweizer Vermögensberatung. Thereafter, he joined the rapidly growing CH startup Starmind and spent the next five years there, with the last year as VP Sales responsible for the US business. Today, he heads the sales department of Unique, co-hosts the B2B Startup Sales Podcast, and serves as Sales advisor and mentor. Patrick loves a day riddled with habits, as he gets up early in the morning, reads books, journals, makes cold calls, goes running, and meditates. His first priority is friends and family, so "working" until 60 is out of the question.About UniqueThe Unique platform reinvents sales for the era of remote working and beyond. We believe that there are winning moments in every customer conversation. Unique is there to capture key moments of insight and connection during video calls and coach you to the most effective customer engagement. About the host PabloPablo is a continuous learner with excellent people skills and a very driven can-do attitude. Finding the right solutions and helping clients to grow is his top priority and enables him to build strong business relationships. Prior to working at SAWOO, Pablo founded his own Startup and worked for many years in different positions to widen his understanding of Sales & Business Development.Shownotes Find Patrick on LinkedIn(https://www.linkedin.com/in/patrick-tr%C3%BCmpi-663a3682/)Reach out to Patrick via Patrick@unique.ch or +41 789198890Patrick's B2B Startup Sales Podcast(https://anchor.fm/thesalesplaybook)Patrick's company Unique(https://www.unique.ch/)Patrick's favorite business books: How to win friends and influence people by Dale Carnegie (https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034)The 7 habits of highly effective people by Stephen R. Covey(https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/1982137274/ref=sr_1_1?dchild=1&keywords=The+7+Habits+of+Highly+Effective+People&qid=1632705057&sr=8-1)Patrick's favorite business leader: John McMahon, Board Member at Snowflake and MongoDB and Author(https://www.linkedin.com/in/johnmcmahon1/)

In this 4 min. show, Sammy gives you 3 do's and dont's for effective posting on LinkedIn.You will learn what measures you can take to effectively gain more reach.And you will also learn what you can stop doing altogether...About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Please give Sammy feedback on this short episode - should we produce more of it or stop it altogether?Send him a message on LinkedIn: https://www.linkedin.com/in/sammygebele/Or a direct email: sammy.gebele@sawoo.io

In today's episode with Stephan Kühr, CEO at 3YOURMIND you will learn1. Why startups launching an unfinished solution gain an advantage over the competition in the long run2. How 3YOURMIND's sales and marketing strategy has transformed throughout their growth journey3. How to successfully enter the US market and sell your product as a German B2B SaaS companyAbout StephanStephan Kühr is a thriving business leader and CEO of 3YOURMIND. His entrepreneurial career started at age 17, when Stephan founded his first web services company. He then completed his Master's degree in Physics and Economics at the University of Ulm and worked for three years at Vestas Wind System, where he led the 10-person German sales team. In 2013, he became inspired by 3D printing's potential to revolutionize manufacturing and co-founded 3YOURMIND, which in recent years has become the leading focal point and software infrastructure for 3D printing services around the world. In addition to managing the day-to-day operations and strategic positioning of the company, Stephan speaks at events around the world about the tremendous potential of 3D printing. In his spare time, Stephan enjoys cycling, both in the suburbs and in the forests and mountains.About 3YOURMIND3YOURMIND is a Berlin-based company that combines strategic thinking with technological expertise in additive manufacturing for today's Industry 4.0. The company provides industrial 3D printing solutions, simplifies access, management tools and increases printing output to improve industrial production processes. 3YOURMIND's software solutions boost the performance of any 3D printer and enable team collaboration to save costs and speed up internal processes. As of 2020, their Agile Manufacturing Software Suite offers modules that optimize AM workflows across the value chain, providing visibility and scalability to their customers like Bosch and DB Schenker across the industry.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.ShownotesFind Stephan on LinkedIn(https://www.linkedin.com/in/stephan-kuehr/)Stephan's company 3YOURMIND(https://www.3yourmind.com/)

In today's episode with Chris Apostel, Sales Director DACH at GUURU you will learn1. The present state and enormous future potential of the customer service landscape.2. How GUURU stands out from today's digital noise by taking a unique approach to selling.3. How to discover the passion you want to make a living with and the key traits of a great salesperson.About ChrisChris is a seasoned professional, passionate about the conversational commerce megatrend, SaaS solutions and consulting for e-commerce and omnichannel brands in the DACH region. As a graduate in strategic marketing, he started his career in various sales positions at companies such as indeed and Mediafix before joining GUURU as Sales Director DACH. In this role, he helps clients deliver high-quality 24/7 digital customer service and support. Besides, Chris is an active sales advisor for the SaaS customer experience platform Topikon and co-founder of the conversational24 blog, focusing on conversational commerce in DACH and emerging, innovative solutions. In his free time, Chris enjoys sports and keeps himself grounded with meditation.About GUURUFounded in Switzerland in 2015, GUURU helps companies improve their customer service by combining AI with the human experience of their product users. They believe that authentic human advice is still crucial for consumers when choosing a product or service or deciding to renew or switch. Therefore, the company leverages the extensive knowledge of certified product users - Guurus - and combines it with AI. The growing pool of Guurus guarantee instant live support, while their SmartBot is trained by and in a constant feedback loop with them, allowing it to learn faster. GUURU has a diverse team of talented and fun people in Switzerland, Germany, Portugal and the UK. Today, users in 12 different languages and regions benefit from the always-available support whereby their client portfolio includes sky, REWE toom and vertbaudet.About the host PabloPablo is a continuous learner with excellent people skills and a very driven can-do attitude. Finding the right solutions and helping clients to grow is his top priority and enables him to build strong business relationships. Prior to working at SAWOO, Pablo founded his own Startup and worked for many years in different positions to widen his understanding of Sales & Business Development.Shownotes Find Chris on LinkedIn(https://www.linkedin.com/in/chris-apostel/)Reach out to him via chris@GUURU.comChris' blog conversational24(https://www.conversational24.de/)Chris' company GURUU(https://www.guuru.com/en/)Chris' favorite business book: The Big Five for Life by John Strelecky(https://www.amazon.com/Big-Five-Life-John-Strelecky/dp/0983489629)Chris' favorite business leader: Jeff Bezos, Elon Musk and Jack Ma

In today's episode with Mike Troiano, Partner at G20 Ventures you will learn1. The major changes in marketing and why creative storytelling is becoming increasingly important in today's world.2. What makes a good company story and a step-by-step guide on how to master effective storytelling3. How to turn marketing and sales into a go-to-market team that drives your company's successAbout MikeMike is a successful venture capitalist who brings nearly 25 years of business management and marketing experience to help entrepreneurs. A graduate of Cornell and Harvard Business School, he spent his early career at leading global advertising agencies including McCann-Erickson and FCB. Later, Mike served as President of NASDAQ-listed systems integrator Primix, among others, and helped companies like m-Qube and Actifio to incredibly successful exits. Today, besides being a partner at G20 Venture, he is a TechStars mentor, podcast host and board member of Hometap and Hack Diversity. He is one of the top 1% most influential people on Twitter and one of the most popular writers on venture capital on Medium. In his spare time, he enjoys the outdoors, whether on the water in the summer or in the mountains in the winter.About G20 VenturesFounded in 2013, G20 Ventures is a venture capital firm based in Boston, MA. Backed by more than 20 of the Northeast's most successful entrepreneurs, the company provides early-traction capital to East Coast tech startups. They believe that good business is personal, which is reflected in their "Human Scale Venture Capital" approach to investing. G2 Ventures looks for great teams that have fallen in love with great problems and are at or near the inflection point of customer validation. Thereby, their focus lies not on optimizing transactions at the expense of relationships or on scaling their own business, but clearly on the growth of the companies they invest in, and the capital entrusted to them. Their portfolio includes successful tech companies such as Evergage, 128 Technology, CloudZero and Mulberry.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.Shownotes MikeFind Mike on LinkedIn(https://www.linkedin.com/in/mtroiano/)Connect with Mike via Twitter(https://twitter.com/miketrap?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)Check out Mike's blog and podcast(https://miketrap.medium.com/)(https://racket.com/miketrap)Mike's company G20 Ventures(https://www.g20vc.com/)Mike's favorite business book: Ogilvy on Advertising by David Ogilvy(https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X)Mike's favorite business leader: Steve Jobs and Scott Galloway, Clinical Professor of Marketing at NYU Stern School of Business and founder of L2

In today's episode with Dr. Nikolaus von Jacobs, Partner at McDermott Will & Emery you will learn1. The slow transformation of the legal industry from traditional reputation-based business to the use of marketing and sales.2. How Nik developed the highly regarded MuMAC and successfully adapted its model to the circumstances of the pandemic3. A step-by-step guide on how to efficiently build your own conference from scratchAbout NikNik's great passion is driving deals, where in his role as Partner at McDermott Will & Emery he usually, as a first step, takes on the role of a matchmaker by presenting deal opportunities to interested parties. He has considerable expertise in private equity, M&A, venture capital, China outbound & inbound, among others. In addition, Nik is very keen to connect people and co-chairs McDermott's annual cross-border M&A conference "MuMAC", which brings together international M&A and PE professionals in Munich every September. Additionally, Nik has been recognized numerous times, for example as Leading Lawyer for Corporate Law by the Handelsblatt in their Best Lawyers 2021 Germany Ranking. In his spare time, he sees his true vocation in spending a lot of time with his family, and he has a great weakness for books.About McDermott Will & EmeryMcDermott Will & Emery is an international law firm with a diversified business practice headquartered in Chicago, USA, with revenues exceeding $1 billion. The firm partners with leaders around the world to advance missions, transcend boundaries and shape markets. With more than 20 locations worldwide, McDermotts' team works seamlessly across practices, industries and geographies to deliver highly effective - and often unexpected - solutions that drive success. The more than 1,200 attorneys bring their personal passion and legal skills to bear on every matter for their clients and the people they serve.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.Shownotes Find Nik on LinkedIn(https://www.linkedin.com/in/dr-nikolaus-von-jacobs/)Nik's company McDermott Will & Emery (https://www.mwe.com/)McDermott's annual cross-border M&A conference MuMAC(https://mumac-conference.com/)Nik's favorite business book: Monkey Business by John Rolfe and Peter Troob(https://www.amazon.com/-/de/dp/0446525561/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1629784969&sr=1-1)Nik's favorite business leader: Ray Dalio, Co-Chief Investment Officer & Chairman of Bridgewater Associates, L.P.(https://www.linkedin.com/in/raydalio/)

In today's episode with Vlad Blagojević, Co-founder of FullFunnel.io you will learn1. Why Vlad considers a sole focus on generating leads as a major problem in B2B Marketing2. A step-by-step guide on how to realize efficient Account based Marketing in the B2B industry3. The superpower of personalized gifts for generating high response rates, hot leads and binary feedbackAbout VladVlad is a highly experienced sales and marketing executive who has been selling and marketing B2B technologies and services since 2006. Having a background in software engineering, Vlad started his career in respective roles at Sony and Dell EMC. As of 2006, he turned to sales consulting with a focus on the tech industry at Sirris, among others. Today, besides his role as B2B marketing consultant at FullFunnel, he is an ambassador for the think tank RevGenius. Vlad's commitment to sharing his expertise is reflected in his work as author of the 6-week ABM playbook and his past entrepreneurial activities as founder of Growth Hacking Belgium and Lean Start-up Circle Brussels. In his free time, he enjoys spending time with family and friends, swimming, cycling and playing drums.About FullFunnel.ioBased on the principle of "fewer leads, more value," FullFunnel helps B2B technology and services companies with long and complex sales cycles generate demand and unlock business opportunities with the help of FullFunnel Account-based Marketing. With more than 30 years of experience and knowledge, the team develops customized go-to-market strategies and inbound lead generation campaigns for their mid-sized and large clients. Moreover, they offer comprehensive B2B marketing training and a Slack community for B2B marketers who are interested in driving sales and moving the needle. The company was founded in 2020 by Andrei Zinkevich and Vladimir Blagojevic.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots, but building real Human 2 Human connections between you and your B2B buyers.Shownotes Find Vlad on LinkedInVlad's company FullFunnel.ioFullFunnel.io's list of questions for efficiently defining your ICP Vlad's favorite business books: Influence: The Psychology of Persuasion by Robert Cialdini, To Sell is Human by Daniel Pink, The Business of Expertise by David Baker and Deep Work by Cal NewportVlad's favorite business leader: Josh Braun, Founder of Josh Braun Sales Training, Gaetano DiNardi Head of Gro

In today's episode with Sam Griffard, Head of Sales at Gather you will learn1. How Gather's unique technology is serving the funeral industry and helps people in their time of need2. What outreach channels does Gather use in order to approach their seemingly extraordinary target groups3. Sam's take on quantity and quality in outreach and his mission to transform cold calling practicesAbout SamSam describes himself as a "sales nerd" and is downright obsessed with the art, science, and psychology of sales. He holds an Associate Degree in Professional Sales and a Bachelor Degree in Technical Sales. Sam has over 10 years of professional sales experience as a student and teacher and remains dedicated to gaining knowledge in all best sales practices. After serving in various sales positions at Clearwater Analytics, he is now Head of Sales at Gather and additionally fulfills various mentoring roles. To date, he has helped companies in various stages of growth with process implementations and redesigns, resulting in more than$175MM+ ARR. In his spare time, he treasures time with his family and enjoys exercising and being in nature. About GatherFounded in 2016, Gather offers an innovative case management platform designed specifically for funeral homes. Gather's team strongly believes that helping families through the loss of a loved one is one of the noblest professions. For this reason, they are committed to redesigning their software for funeral homes. Gather's vision is to provide funeral homes with a world-class, easy-to-use solution that helps both the funeral home and the family. Gather's software provides, among other benefits, funeral homes with perfected tools for team collaboration, the creation of interactive digital showrooms, and easy and seamless ways to communicate and interact with families. About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes SamFind Sam on LinkedIn(https://www.linkedin.com/in/samgriffard/)Sam's company Gather(https://gather.app/)Sams favorite business book: Never Split the Difference by Chris Voss(https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805)Sam's favorite business leaders: Chris Voss, Author and CEO of the Black Swan Group (https://www.linkedin.com/in/christophervoss/)Josh Braun, Founder of Josh Braun Sales Training(https://www.linkedin.com/in/christophervoss/)

In today's episode with Chris Detzel, Community Program Manager at Reltio you will learn1. Chris Journey of starting and sucessfully developing communities at Reltio2. How to effectively leverage your community management across your entire B2B organization3. The most effective KPIs for building and sustaining your B2B community 4. Why the interplay between community and social networks holds huge untapped potential 5. How you can effectively combine online and offline community initiativesAbout Chris Chris is a versatile Digital Community Strategist with several years of experience in community vision, strategy and implementation. Having worked in community and social eCommerce at Imperva and Rexel, he is now responsible for developing and implementing community engagement programs, creating compelling content for customer communities, and acting as the voice of the customer at Reltio. Chris strongly believes that data should be the foundation for decision-making, as it is the key element of any long-term successful strategy. He is also a guest author for blogs, has contributed to business books, and has his own podcast dedicated to community building. In his spare time, Chris enjoys sports, especially long-distance running.About ReltioReltio's mission is to deliver connected Customer 360 Profiles. Founded in 2011, the company offers a fundamentally different way to manage customer data. They focuse on helping companies improve their understanding of their customers so they can deliver superior customer experiences. In this context, Reltio Connected Customer 360 is a SaaS platform built on a cloud-native Big Data architecture with graph technology and machine learning. With this platform, customers can optimize their business agility, realize breakthrough scalability, and maximize the potential of artificial intelligence to deliver the big ideas driving big results. Reltio supports hp, Xerox and MGM Resorts, among others, and has received multiple awards - in 2020, the company was listed in the Deloitte Technology Fast 500™ for the third year in a row.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes Find Chris on LinkedIn and Twitter(https://www.linkedin.com/in/chrisdetzel/)( https://twitter.com/bt_cdetzel?lang=en)Contact him via chrisdetzel.comChris' company Reltio(https://www.reltio.com/)Chris' podcast Peers over Beers (https://www.peersoverbeers.com/)Chris' favorite business book: Building Brand Communities by Carrie Melissa Jones(https://www.amazon.de/-/en/Carrie-Melissa-Jones/dp/1523086610)Chris' favorite business leader: Carrie Melissa Jones, Founder and Chief Strategist at Carrie Melissa Jones, LLC(https://www.linkedin.com/in/carriemjones/)

In today's episode with Martin Giese, Managing Director at XPRENEURS Incubator you will learn1. Martin's view on sales as a founder's job and pricing for completely new products2. Why defining the target group is a crucial and dangerous phase for start ups3. Martin's stance on effective mentorships and his biggest lesson in marketing and salesAbout MartinMartin is a business angel, startup coach and negotiation expert with over 20 years of experience working with startups. He has a strong entrepreneurial background in consulting, management and leadership in the information and telecommunication sector covering a broad range of experience such as marketing, sales or operations. In addition, Martin was also involved in the successful private equity & IPO & going private cycle of Kabel Deutschland. Today, he serves as Managing Director of EXPRENEURS, teaches in other leading entrepreneurship programs such as TUM EMBA and CDTM and is the author of two books on start-up financing and on B2B sales for start-ups.About XPRENEURS IncubatorXPRENEURS is an incubator for high-tech start-ups, developing solutions in fields such as Smart City, Space Sustainability, or B2B Soft- & Hardware. In their 3-month full-time program consisting of intense mentoring sessions, training and workshops, they support about 60 young start-ups yearly on their way into the market – by helping them to validate their business model, connecting them to their first customers and securing their first investment. By now XPRENEUR's supported alumni and services have raised VC money of 340 million Euro, generated an accumulative revenue of about 80 million and created more than 1,200 jobs. Very successful examples they have incubated are Isar Aerospace, Air up and inveox.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes Find Martin on LinkedIn(https://www.linkedin.com/in/martin-giese/)Martin's company XPRENEURS Incubator(https://xpreneurs.io/)Martin's books: Startup Finanzierung: Dein Insider-Guide: Praxis-Tipps von Investoren für Gründerinnen und Gründer(https://www.amazon.com/Startup-Finanzierung-Insider-Guide-Praxis-Tipps-Gr%C3%BCnderinnen/dp/3000628479) Fast Forward: Accelerating B2B Sales for Start Ups(https://www.amazon.de/Fast-Forward-Accelerating-Sales-Startups/dp/3982298105)Martin's favorite business book: Disciplined Entrepreneurship by Bill Aulet(https://www.amazon.de/-/en/Bill-Aulet/dp/1118692284)Martin's favorite business leader: young founders fresh out of the XPRENEURS program(https://xpreneurs.io/#)

In today's episode with Simon Philip Rost, Marketing Executive for GE Healthcare's Digital Health and AI Portfolio at GE Healthcare you will learn1. How the pandemic affected GE's marketing strategy and 4 key takeaways driving their future success2. GE's magic formula for developing digital opinion leaders and creating successful social media content3. What GE's sales strategy and cooking have in common and their momentous sales reps training organizationAbout SimonSimon stands out with over 15 years of international experience in Strategy Consulting, Global Program Management, General Management, Marketing and Sales as well as his authentic and open-minded nature. His education includes an MBA from IE Business School, NYU Leonard Stern School of Business and a Master's degree in International Marketing & Communications from ESCP Europe. Simon completed his studies and consulting work for blue chip companies, SMEs and private equity funds at international locations such as Germany, USA, India, UK, France and Spain. He is also deeply committed to volunteering and mentoring projects, and in his spare time, he very much enjoys biking.About GE HealthcareAs a leading global innovator in medical technology and digital solutions with $18 billion in 2020 revenue, GE Healthcare enables clinicians to make faster, more informed decisions through smart devices, data analytics, applications and services, powered by its Edison Intelligence platform. With more than 100 years of experience in the healthcare industry and approximately 50,000 employees worldwide, the company operates at the centre of an ecosystem working toward precision health, digitizing healthcare, increasing productivity and improving outcomes for patients, providers, health systems and researchers around the world.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.ShownotesFind Simon on LinkedIn (https://www.linkedin.com/in/simonrost/)Simon's company GE Healthcare (https://www.gehealthcare.com/)Simon's favorite business books: If Disney Ran Your Hospital by Fred Lee (https://www.amazon.de/-/en/Fred-Lee/dp/0974386014) Virtual Selling from Jeb Blount (https://www.amazon.de/-/en/Jeb-Blount/dp/1119742714/ref=sr_1_2?dchild=1&keywords=virtual+selling&qid=1626610033&sr=8-2)Simon's favorite business leaders: Simon Sinek, Founder and Visionary of Simon Sinek Inc. (https://www.linkedin.com/in/simonsinek/) Eric Topol, Physician-Scientist, Author and Editor (https://www.linkedin.com/in/eric-topol-md-b83a7317/)

In today's episode with Christian Uloth, Sales Development Manager DACH and Interim Manager, Sales Development, BENELUX and Nordics at MongoDB you will learn1. Christian's take on selling authentically and MongoDB's highly personalized sales and outreach approach 2. How Christian builds up an effective prospecting culture and nurtures non-monetary motivation elements3. Christian's team's multi-step recruiting process and his greatest lesson learned in sales and marketingAbout ChristianChristian is an ambitious and thoughtful leader with strong expertise in Sales Development, B2B Sales and Digitalization. He held various positions at MNCs and NGOs such as LinkedIn and AIESEC before joining MongoDB in a hyper-growth phase. Now he builds a superstar team for their sales development organization, driving their impressive growth further. Christian is extremely motivated to help his employees leverage their strengths and put them on the path to a successful career. This spirit is also evident in his strong volunteer commitment, as well as awards such as the PWC Global Volunteer- and the Careerloft Scholarship. In his free time, Christian enjoys exercising, basketball, reading and constantly learning new things.About MongoDBFounded in 2007, MongoDB is the leading next-generation general-purpose database platform that unlocks the potential of software and data for developers and the applications they build. Headquartered in New York, MongoDB has more than 26,800 customers in over 100 countries, including multinational companies such as Google, ebay and SAP, who benefit from its innovative solutions. The MongoDB database platform has been downloaded more than 175 million times, there have been more than 1.5 million registrations for MongoDB University courses and the community counts more than 1 million members. About the host LenaLena is Partner of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes Find Christian on LinkedIn: https://www.linkedin.com/in/christianuloth/Christian's company MongoDB: https://www.mongodb.com/Christian's favorite business books: Way of the Wolf by Jordan Bedford: https://www.amazon.com/Way-Wolf-Straight-Persuasion-Influence/dp/1501164287 The qualified Sales Leader by John McMahon: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/ref=sr_1_1?dchild=1&keywords=the+qualified+sales+leader&qid=1626435926&s=books&sr=1-1Christian's favorite business leaders: Satya Nadella, CEO of Microsoft Dev Ittycheria, President & CEO of MongoDB

In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points 2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook 3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfullyAbout MortenMorten is an ambitious specialist in sales development and management in innovative and fast-growing companies. Over the last 10 years, he has gained experience selling enterprise software, SaaS solutions, gravel and paper in various markets and built sales teams - first in positions at Bertelsmann, Microsoft and then independently. Morten's consultancy UNFCK SALES works closely with major companies such as Salesforce and several startups that are rapidly gaining market share. In his private life, he enjoys spending time with his family, travelling and experimenting with different diets.About UNFCK SALES l Sales Consulting 4.0Those trying to solve sales challenges with old-fashioned tips and tricks quickly reach their limits. That's why owner Morten Wolff is on a mission to unfck sales - because it's time to rethink sales consulting. Thereby, he supports his clients to seriously and systematically deal with their company and target group in order to sustainably increase their revenue. UNFCK SALES demonstrates that sales can be set up with heart and brain in such a way that both the salesperson and the customer enjoy it.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes MortenFind Morten on LinkedInMorten's Company UNFCK SALESMorten's favorite business book: The subtle art of not giving a f*ck by Mark MansonMorten's favorite business leader: Gary Vee, Chairman of VaynerX and the CEO of VaynerMedia and Satya Nadella, CEO of Microsoft

In today's episode with Ludwig von Busse, Co-Founder and CEO of Simplifa you will learn1. How Simplifa successfully wins clients by creating pain point diagnoses and providing suitable solutions2. Why the pandemic prompted Simplifa to restructure its sales organization and key lessons learned3. Andrea's perspective on the importance of aligning goals with your customer and being a trustful, honest thought leaderAbout LudwigLudwig stands out with his solution-oriented, digital mindset and his determination to help in a sustainable and effective way. After graduating in 2007 with a degree in Business Administration, Master of Science (MSc) and with the Diplome de Grande Ecole at ESCP Europe, he worked in various positions at OTIS, eventually becoming Sales and Marketing Manager "Modernization" of OTIS Germany in Berlin. In 2013, he co-founded Simplifa and today acts as shareholder and CEO responsible for sales, business development and marketing. Besides, Ludwig is a music and wine lover, Italy fan, as well as a passionate dad and chef. About SimplifaSimplifa was founded in 2013 by industry expert Ludwig von Busse and his founding partner Hubertus von Schierstaedt, who was previously a shareholder at GSI Unternehmensgruppe. The Simplifa GmbH aims to increase the transparency and predictability of elevator operations for all parties and to manage these processes even faster and more reliably for their customers. Simplifa is committed to further advance the deployment of state-of-the-art technologies and create interfaces to software systems of Simplifa's customers. Although the company is still young, it combines over 45 years of elevator expertise and works hard every day to achieve its goals in Berlin's City-West.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes LudwigFind Ludwig on LinkedIn or xingReach out to Ludwig via +49 1635828773 or Ludwig.vonbusse@simplifa.deLudwig's Company SimplifaLudwig's favorite business book: Joy Inc. by Richard Sheridan and Managing Complex Sales by Jeff Thull

In today's episode with Andreas Deptolla, CEO of ThrivePass you will learn1. Andreas' approach of handling prospects asking for lower prices in sales conversations2. How ThrivePass' intentional 3-pillar distribution strategy effectively approaches prospects 3. Andreas' first entrepreneurial steps, setbacks and valuable lessons learned4. How to get a foothold in the startup world, find product-market fit and move into scale-up mode5. ThrivePass' magic formula to hiring the most suitable experts for their Sales and Marketing TeamAbout AndreasAndreas is a passionate entrepreneur with a consulting background and strong experience in the start-up and scale-up environment. Apart from his role as CEO of ThrivePass, he serves as Board Member at his first founded company Wishlist and is a Member of the Entrepreneurs' Organization Colorado. Andreas loves the outdoors in Colorado such as skiing, and would like to return to playing soccer and competing in triathlons. Born and raised in Germany, he developed a passion for beer and technology.About ThrivePassFounded in 2015, ThrivePass is a fast-growing technology company dedicated to innovating the world of employee benefits. Their holistic benefits suite creates experiences that support employee well-being throughout the employment lifecycle. To that end, ThrivePass empowers employees to thrive through exceptional service and innovative benefits technology. The company holds multiple awards including the 2020 Health & Wellness Companies to Watch Award and was named Best and Brightest Companies To Work in the US in 2020.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers.Shownotes AndreasFind Andreas on LinkedInAndreas' Company ThrivePassAndreas' vehicle for innovation: The X Factor of Great Corporate Cultures by Gerald Schorin and Mike WilberdingAndreas' book recommendations: Who: The A method for hiring by Geoff Smart, The Obstacle is the Way by Ryan Holiday and The Challenger Sale by Matthew Dixon and Brent AdamsonAndreas' favorite business leader: Wade Rosen, CEO of Atari

In today's episode with Tim Willey, Senior Vice President Commercial Strategy and Operations at ForgeRock you will learn1. What ForgeRock is doing and Tim's tasks as SVP Commercial Strategy and Operations2. How customer centricity and a horizontal skillset drive marketing and sales success of a B2B SaaS business3. How to handle existing churn and measures to prevent it in the first place4. Tim's approach to building a highly efficient cross-functional Marketing, Sales and Customer Success team5. How internal benchmarking and competition can act as valuable employee motivatorsAbout TimTim is a creative thinker and global executive with a proven track record in building and leading teams in marketing and sales, finance, IT and operations. He has over 10 years of experience in the cybersecurity industry and is well versed in cloud-based SaaS/PaaS offerings and transitioning to as-a-service business models. Tim has gained a unique cross-functional perspective by serving in various VP and leadership roles, such as at Symantec and Deloitte. He also serves as a consultant to various startups and non-profits. In his spare time, Tim enjoys running and reading about a variety of topics to never stop learning. About ForgeRockForgeRock®, the leader in digital identity, delivers comprehensive identity and access management solutions for consumers, employees and things to simply and securely access the connected world. With ForgeRock, more than a thousand global customer organizations orchestrate, manage and secure the complete lifecycle of identities, from dynamic access controls, governance, APIs and the storage of authoritative data - consumable in any cloud or hybrid environment. Founded in 2010, the company is headquartered in San Francisco, California, with offices across the globe.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes TimFind Tim on LinkedIn, Twitter or reach out via Tim.willey@forgerock.com Tim's Company ForgeRockTim on "10 Rules for Defining Churn with ForgeRock and Solarwinds | SaaStr Software Community" Tim's book recommendation Hidden Life of Trees by Peter WohllebenTim's favorite Business book: No Rules Rules by Reed Hastings and Erin MeyerTim's favorite business leader: Elon Musk and Nick Mehta 

In today's episode with Elias Völker, Director International and Indirect Sales at tribe29 you will learn1. How to grow your company with an open-source product 2. How to convert open-source product users to paying customers3. Which growth opportunities tribe29 tested, which ones proved efficient About EliasElias is an experienced professional with a strong track record of value-creating projects in large and mid-sized companies in the technology, telecom and media industries such as goetzpartners and tyntec. As Director International and Indirect Sales at tribe29, his focus lies on supporting simple to most complex environments with best-in-class infrastructure & application monitoring and to keep them up and running. He is an avid triathlete and enjoys mountain climbing and photography.About tribe29tribe29 is the developer company of Checkmk - an all-in-one IT monitoring software for hybrid and on-prem infrastructures available in both open source and commercial versions. Checkmk enables monitoring of servers, applications, networks, storage systems, databases, and cloud and container environments to ensure that the entire IT-backbone never fails. tribe29 was founded in 2009 and is based in Munich, Germany. Today, the company operates internationally in 35 countries and serves 2500+ commercial and 10,000+ open source customers.About the host SammySammy is Managing Partner and founder of SAWOO. SAWOO helps companies with Social Marketing and Lead Generation to leverage the power of LinkedIn in a sustainable way. No spam, no bots but building real Human 2 Human connections between you and your B2B buyers. Shownotes EliasFind Elias on LinkedInElias' company tribe29Elias' favorite Business book: The Hard Thing About Hard Things by Ben Horowitz and Business Model Generation by Alexander OsterwalderElias' favorite business leader: ElonMusk and Alfred Herrhausen (check out his biography)Sammy's book tip for your hiring process: Who: The A method for hiring by Geoff Smart

Todays guest is Michael Lazik, Sales Director DACH at Templafy. That's in it for you:1. How long term relationships and considering buyer's personal goals drive SaaS products success2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable references 3. Michael's take on value-based cold calling and how to excel in sales meetings by tackling prospects' pain points4. Diversity as a success factor for sales teams and Michael's biggest lesson learned in the past yearAbout MichaelMichael is an ambitious expert with 15 years of experience in the talent management industry and building sales organizations for leading SaaS providers. Prior to his role as Director Sales DACH at Templafy, Michael held senior sales and strategy roles at Stepstone and Cornerstone OnDemand. He is experienced in leading regional and international teams and gained intercultural experience working in Norway, Sweden, and the UK. About TemplafyTemplafy is pioneering the content enablement category with a first-of-its-kind infrastructure that actively accelerates business performance with connected content. Unlike existing solutions, Templafy is embedded in company-wide workflows, going beyond simple content management to serve teams exactly what they need, when and where they need it within the applications they already work in, while allowing organizations to effortlessly govern content and track performance. Essential to business enablement and embedded in every employee's workflow, Templafy's platform enhances the end-user experience, aligns workforces and enables people to create on-brand, high-performing business content faster. A seamless future of work relies on content enabled by Templafy.Founded in Denmark in 2014, Templafy is a global organization with offices in six major business hubs such as New York, London, Copenhagen and Sydney. Templafy supports over 2.8M users and enables over 600 enterprise customers like KPMG, IKEA, and BDOShownotes MichaelFind Michael on LinkedInFind TemplafyMichael's favourite Business book: Crossing the Chasm by Geoffrey A. MooreMichael's' favourite business leader: Jeff Weiner, Executive Chairman at LinkedIn