Podcasts about MuleSoft

Indy Sen, ecosystem marketing lead at Canva, shares his journey through tech giants like Salesforce, Box, MuleSoft, Google, and now Canva, where he's applying his unique "messaging as an API" philosophy to build an ecosystem that serves as a powerful multiplier for the entire company.• Canva's mission of empowering the world to design has evolved from consumer beginnings to enterprise solutions• The ecosystem functions as a multiplier, helping source innovations from third-party developers and technology partners• Growth from zero to approximately 700 apps in just two years demonstrates the platform's appeal as a distribution mechanism• Design principles encourage developers to create experiences that can be completed in no more than five steps• The human connection will remain the ultimate competitive advantage even as AI transforms technology• Technical enablement must be paired with commercial enablement for ecosystem success• Creating psychological safety enables teams to work at their highest point of contribution• Zen leadership balances strategic thinking with empowering teams to navigate ambiguity• Building trust requires making decisions rather than prolonging indecision• Small acts of kindness cost nothing but are remembered far longer than professional achievementsWhat makes a technology ecosystem thrive in today's rapidly evolving landscape? For Indy Sen, the answer lies at the intersection of technical excellence and human connection.At the heart of his philosophy is what he calls "messaging as an API"—treating company messaging like clean, well-structured code that can be consistently deployed across an organization. This approach has proven incredibly effective in creating clarity around ecosystem value, both internally and externally. As Indy explains, "Ecosystem is a multiplier. It helps engender brand new innovations, source them from third-party innovators like developers and technology partners, and it's also a multiplier for the business."The conversation goes through practical go-to-market strategies, from Canva's developer experience principles to Indy's legendary "Cha-Ching" program at Salesforce that transformed how sales teams engaged with partners. We explore how modern platforms balance technical enablement (making APIs accessible) with commercial enablement (helping partners achieve business success), all while nurturing genuine human connections.Perhaps most compelling is Indy's perspective on leadership in the age of AI. His "Zen leadership" approach emphasizes psychological safety, decision-making amid ambiguity, and helping team members work at their "highest point of contribution." As he puts it, "Ambiguity is okay, indecision is not."Whether you're building a platform, leading a team, or simply interested in how technology ecosystems evolve, this conversation offers valuable insights into creating lasting value through human-centered innovation. Plus, don't miss Indy's surprisingly impressive performance in our Batman trivia challenge!Indy Sen: https://www.linkedin.com/in/indysen/Indy's Sen started on the ground floor of the Salesforce AppExchange.  From there, he helped Box take on SharePoint, led developer relations at MuleSoft, did a tour of duty at Google Workspace, and even helped WeWork completely overhaul their product marketing before helping Matterport go public.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

Philipp Schöne, Director Solutions Engineering bei MuleSoft, gibt Einblicke in den Wandel seiner PreSales-Organisation. Was mit ersten Experimenten begann, ist heute tief im Alltag vieler Teams verankert: von automatisierter RFP-Bearbeitung über Discovery-Briefings bis hin zu internen AI-Knowledge-Sessions. Dabei geht es nicht nur um Tools, sondern auch um den richtigen Umgang: Wie schafft man Raum für Neugier? Welche Verantwortung tragen Führungskräfte im Spannungsfeld aus Innovationstempo, Overload und echter Enablement-Kultur? Philipp zeigt an konkreten Beispielen, wie AI bereits Mehrwert stiftet – aber auch, wo blinde Automatisierung ihre Grenzen hat. Wie Agenten-Systeme langfristig UX, Training und Systemzugänge verändern könnten. Und warum der Mensch auch in der automatisierten Demo-Vorbereitung unverzichtbar bleibt. Ein Update aus der Praxis für alle, die PreSales und AI nicht nur kombinieren, sondern zukunftsfähig denken wollen. Phillip bei LinkedIn - https://www.linkedin.com/in/pschoene/ ----------

Welcome to episode 307 of The Cloud Pod – where the forecast is always cloudy! Who else is at a conference? Justin is coming to us this week from sunny San Diego where he's attending FinOps – so we have that news to look forward to for next week. Matt and Ryan are also on hand today to share the latest news from Kubernetes, Salesforce acquisitions, and the strange case of Azure making AWS more cost effective. Titles we almost went with this week: The Great Redis Escape: One Year Later, Valkey is Living Its Best Life Cache Me If You Can: How Valkey Outran Redis’s License Policies Tier Today, Gone Tomorrow: AWS’s New Storage Class That Moves Your Data So         You Don’t  Hey AI, Deploy My App: AWS Makes It Actually Work AWS Finally Calculates What You’ll Actually Pay The Price is Right: AWS Edition From List Price to Real Price: AWS Gets Transparent Red Hat and AWS Sitting in a Tree, R-H-E-L-I-N-G Dockerfile? More Like Dockefile-It-For-Me with Amazon’s New MCP Server Elementary, My Dear Watson: Amazon Q Becomes Sherlock Holmes for AWS CUD You Believe It? Red Hat Gets the Discount Treatment Committed Relationship Status: It’s Complicated (But 20% Cheaper) RHEL Yeah! Google Drops Prices on Enterprise Linux Disk Today, Gone Tomorrow: Azure’s Vanishing OS Storage ATL1: Where GPUs Meet Sweet Tea and Southern Hospitality AWS Launches Operation Cloud Sovereignty The Great Firewall of Europe: AWS Edition Amazon Builds a GDPR Fortress in Germany General News  01:46 What Salesforce’s $8B acquisition of Informatica means for enterprise data and AI | VentureBeat Salesforce just dropped $8 billion to acquire Informatica.  This purchase was really about building the data foundation needed for agentic AI to actually work in enterprise environments – we’re talking about combining Informatica’s 30 years of data management expertise with Salesforce’s cloud platform to create what they’re calling a “unified architecture for agentic AI.” This acquisition fills a massive gap in Salesforce’s data management capabilities, bringing in critical pieces like data cataloging, integration, governance, quality controls, and master data management – all the unsexy but absolutely essential plumbing that makes AI agents trustworthy and scalable in real enterprise deployments. The timing here is fascinating, because Informatica literally just announced their own agentic AI offerings last week at Informatica World, so Salesforce is essentially buying a company that’s already pivoted hard into the AI space – rather than trying to build these capabilities from scratch. There’s going to be some interesting overlap with MuleSoft, which Salesforce bought for $6.5 billion back in 2018, but analysts are s

In de nieuwste aflevering van Techzine Talks wordt de recente overname van Informatica door Salesforce voor 8 miljard dollar onder de loep genomen. Deze strategische overname laat zien hoe belangrijk data is voor AI en daarmee voor de strategie van Salesforce. Wat maakt deze overname nu zo belangrijk? Coen en Sander analyseren de overname, wat dit betekent voor de markt en voor organisaties.Wat kun je verwachten in deze aflevering?- Diepgaande analyse van de technologie die Informatica toevoegt aan het Salesforce-ecosysteem;- Inzicht in de data-strategie achter deze overname en hoe deze past in Salesforce's AI-ambities;- Vergelijking met eerdere grote overnames zoals Slack, MuleSoft en Tableau;- Toekomstperspectief voor klanten van beide platformsWaarom is deze overname zo belangrijk?Informatica, een meer dan 30 jaar oud bedrijf gespecialiseerd in data-integratie, master data management en data governance, brengt cruciale technologie naar Salesforce die essentieel is voor het succes van AI-oplossingen. Waar MuleSoft sterk is in connectiviteit, blinkt Informatica uit in dataverwerking en -kwaliteit. Dat is precies wat nodig is voor Salesforce's Data Cloud, Einstein en Agentforce.De aflevering belicht hoe deze overname past in een breder patroon waarbij alle grote technologiebedrijven (Microsoft, Oracle, Google, AWS) investeren in 'data fabric'-technologieën als fundament voor hun AI-strategie.Hoofdstukken:02:15 - Wat is Informatica en waarom is het waardevol? 04:30 - Vergelijking met eerdere Salesforce-overnames (Slack, MuleSoft, Tableau) 07:45 - Data-integratie: MuleSoft vs. Informatica - de verschillen 10:20 - De cloud-transitie van Informatica's legacy-producten 13:40 - AI-strategie: Waarom data cruciaal is voor Salesforce's toekomst 16:55 - De concurrentiestrijd: Waarom IBM en anderen ook interesse hadden 22:10 - Integratiemogelijkheden binnen het Salesforce-ecosysteem 25:45 - Data Fabric: De grotere visie achter deze overname 28:00 - Conclusie: Wat betekent dit voor de enterprise-technologiemarkt?#SalesforceInformatica #TechOvername #DataIntegratie #SalesforceDataCloud #EnterpriseAI #DataManagement #CloudComputing #MasterDataManagement #TechStrategie #DataFabric #SalesforceEcosysteem #EnterpriseData #AIToekomst #TechAnalyse #DataGovernance

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.Welcome to another episode of Venture Unlocked. In this episode, I had the pleasure of welcoming Villi Iltchev, founder and managing partner of Category Ventures. Villi has had a long history in tech, both in operating roles at companies like Box and Lifelock, as well as investing roles at August Capital and Two Sigma, where he departed in 2024 to launch Category Ventures.We covered a lot of ground in our conversation, including his inspiration for starting a new firm and the experiences that informed his true north. We also spoke about the fragmentation of the market and what it means to win in early-stage investing in a heavily crowded market of dedicated seed funds & larger funds who are active in see and Series A. I really enjoyed the authenticity of the conversation and hope you do as well.About Villi IltchevVilli Iltchev is the Founder and Managing Partner of Category Ventures, an early-stage venture firm focused on backing category-defining enterprise software companies. With over two decades of experience as both an operator and investor, Villi has held leadership roles at Box, LifeLock, and Salesforce, where he led investments and acquisitions in companies like HubSpot, MuleSoft, Gusto, and Zapier. As a General Partner at August Capital and later at Two Sigma Ventures, he backed standout startups like GitLab—turning a $20M investment into over $900M in returns. Originally from Bulgaria, Villi brings a global perspective and a founder-first mindset to every partnership.Category Ventures is an early-stage venture firm founded in 2024 by veteran investor Villi Iltchev, focused on backing category-defining enterprise software startups. With a $160M debut fund, the firm invests in pre-seed and seed-stage companies across infrastructure, dev tools, AI, and applications. Drawing on Iltchev's track record—including early investments in GitLab, Zapier, and Gusto—Category Ventures brings deep technical and go-to-market expertise to help founders build enduring businesses. Their approach centers on hands-on support and founder-first partnership to shape the future of enterprise software.In this episode, we discuss:* Villi's Background and Journey (1:50)* Lessons from Venture Capital Firms (5:35)* Market Fragmentation in Venture Capital (8:47)* Flexible Investment Strategy (12:24)* Challenges with Traditional VC Models (13:26)* Product Market Fit and Founder Support (17:35)* Counterpoints on Large VC Firms (21:40)* Winning in Venture Capital (24:07)* Kindness and Community (26:24)* Components of Success (30:00)* Decision-Making Process (33:21)* Intellectual Honesty in Investments (36:16)* The Role of Fresh Perspectives (40:08)* Acting on Great Ideas and Final Thoughts (42:27)I'd love to know what you took away from this conversation with Villi. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on X. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences.  Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age. Show Highlights: Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at Interface Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/  Interface: https://www.interface.com/US/en-US.html  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Attend Connections 2025: https://www.salesforce.com/connections/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode of Business Ninjas, Andrew Lippman sits down with Jay Jung, founder and principal of Embarc Advisors, a boutique investment banking and M&A advisory firm serving the middle market. With a background at Goldman Sachs and McKinsey, Jay has worked on major deals like Yahoo's sale to Verizon and MuleSoft's acquisition by Salesforce. Now, he's bringing that elite-level execution and insight to 7- and 8-figure mergers and acquisitions for founders and private businesses across industries—from SaaS and healthcare to industrials and business services.Embarc Advisors is flipping the traditional investment banking model on its head. Instead of commission-based success fees, they operate on a transparent hourly billing model, helping clients plan and optimize their exits months or even years in advance. Their fully remote team offers CFO services, quality of earnings reports, and end-to-end deal support. Embarc's industry-agnostic approach allows them to bring unique insight across verticals, creating higher ROI and less friction throughout the M&A process. It's no surprise they've been named to Axial's Top 25 Middle Market Investment Banks.

In this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem.Indy shares hard-earned lessons from his career shaping ecosystems at Salesforce, Box, MuleSoft, Google, and now Canva. From launching on the early Salesforce AppExchange to scaling developer engagement at global companies, Indy dives into what's changed (and what hasn't) when it comes to partnerships, platform strategy, and developer marketing.By the way, Indy is running the London Marathon and raising funds for cancer research. Support the cause here:https://secure.acsevents.org/site/STR?fr_id=109250&pg=personal&px=59788306--To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page belowBlog: https://www.pandium.com/blogTech Partnerships & Product Management Resources: https://www.pandium.com/resource-center

An airhacks.fm conversation with Colt McNealy (@coltmcnealy) about: first computing experience with Sun workstations and network computing, background in hockey and other sports, using system76 Linux laptops for development, starting programming in high school with Java and later learning C, fortran, assembly, C++ and python, working at a real estate company with kubernetes and Kafka, the genesis of LittleHorse from experiencing challenges with distributed microservices and workflow management, LittleHorse as an open source workflow orchestration engine using Kafka as a commit log rather than a message queue, building a custom distributed database optimized for workflow orchestration, the recent move to fully open source licensing, comparison with AWS Step Functions but with more capabilities and open source benefits, using RocksDB and Kafka Streams for the underlying implementation, performance metrics of 12-40ms latency between tasks and hundreds of tasks per second, the multi-tenant architecture allowing for serverless offerings, integration with Kafka for event-driven architectures, the distinction between orchestration and choreography in distributed systems, using Java 21 with benefits from virtual threads and generational garbage collection, plans for Java 25 adoption, the naming story behind "Little Horse" and its competition with MuleSoft, the Sun Microsystems legacy and innovation culture, recent adoption of Quarkus for some components, the "Know Your Customer" flow as the Hello World example for Little Horse, the importance of observability and durability in workflow management, plans for serverless offerings and multi-tenant architecture, the balance between open source core and commercial offerings Colt McNealy on twitter: @coltmcnealy

David Wyatt is the Co-Founder of Celero Ventures and a seasoned revenue leader with an unconventional journey—from electrician to spearheading growth at leading tech companies such as MuleSoft, Databricks, and Aivan. With extensive experience in scaling sales teams and driving multi-million dollar growth, David now leverages his expertise to invest in early-stage software ventures and transform revenue organisations.In this episode, host Matt Milligan and David discuss building resilient, productive sales teams for 2025 by harnessing systematic revenue management, data-driven hiring, and continuous coaching. David's unique career path and deep commitment to talent development cement his reputation as a leading authority on scaling revenue and transforming sales organisations.00:00 – Introduction & Theme00:01:10 – David Wyatt's Background00:02:30 – Early Career Lessons from an Electrician00:03:15 – Transitioning to Tech & Sales Leadership00:04:00 – Learning from Industry Pioneers at MuleSoft & Databricks00:05:00 – Scaling Sales Teams: Data-Driven Hiring & Performance00:06:15 – Building a Culture of Continuous Coaching00:07:00 – Strategic Revenue Management for Growth00:08:15 – Aligning Talent with Market Opportunities00:09:00 – Embracing Innovation: From Operator to Investor00:10:00 – Final Thoughts & Contact

What's up everyone, today we have the pleasure of sitting down with Rich Waldron, Co-founder and CEO at Tray.ai. Summary: Marketing ops folks stand at a crossroads where iPaaS platforms and AI agents are colliding in crazy ways. Rich pulls back the curtain on what happens when workflows become agent "skills": Imagine your carefully built automations transformed into autonomous assistants that diagnose tech issues, provision applications, and manage complex Salesforce campaigns without manual intervention. Your marketing stack could suddenly act like a "junior admin" on demand, while you focus on strategy. The explosion of AI features has turned martech leaders into "AI referees" juggling competing vendor tools, yet those who master both fundamentals and experimental curiosity become "10X automation heroes" - the first teammates that are called when problems need solving. As Rich explains, career security comes from momentum, not stability.About RichAfter University, Rich spent several years building different projects in the UK which included a web agency, a media company and a mobile app for social gatheringsTray was officially founded in 2013, bootstrapped by selling Wellington boots on eBay – the early product idea was email automation but pivoted to enabling less technical people to utilize APIs to integrate their tech stackAlongside his 2 co-founders, they spent the better part of 4 years building the product and raising a seed round in 2015. Between 2018 and 2020, Tray grew from $500k to $20M ARRToday, Tray processes Billions of transactions across the platform every month and they've gone all in on the composable AI integration and automation movementThe Rise iPaaS and AI OrchestrationiPaaS exploded because enterprise suites were too slow to open up their integration capabilities. CDPs made similar mistakes with rigid architectures, birthing today's composable alternatives. Every software system eventually faces the same primal challenge: intercommunication. Rich recounts how this pattern also repeats throughout computing history with startling consistency. Monolithic ERPs dominated early landscapes, where engineers cobbled together custom connections between internal components. These hand-built bridges crumbled easily, leaving teams scrambling for standardized frameworks that could withstand daily operational stress.As specialized software proliferated around these central systems, integration pressure mounted. "We're still not that far through on adopting the cloud," Rich points out, puncturing the tech bubble many of us live in. While cloud technologies feel omnipresent to industry veterans, countless organizations remain firmly planted on physical servers. This reality created distinct evolutionary phases for iPaaS:On-premise to on-premise connections (the original integration challenge)On-premise to cloud bridges (MuleSoft's territory)  Cloud-to-cloud orchestration (where Tray focused)Each phase demanded fundamentally different architecture. Cloud applications introduced unique payload structures, execution patterns, and API designs that rendered previous integration approaches obsolete. "Every application now has an API," Rich explains, describing how this technical shift triggered organizational transformation. Marketing departments grew increasingly technical, with marketing ops professionals discovering they could craft custom experiences by tapping into these newly accessible APIs.> "iPaaS has to evolve because if your iPaaS was built purely for an era when AI wasn't a consideration and your customers are now suddenly saying, 'We're looking at how we infuse AI in these processes,' the requirements have changed again."You've likely witnessed this evolution in your own organization. Remember when connecting two systems required an IT ticket and weeks of waiting? Now your marketing team builds automations while the sales team creates their own customer journey orchestrations. Technical power diffused across departments, democratizing integration capabilities previously locked behind developer expertise.Today's iPaaS platforms face their greatest evolutionary pressure yet: AI integration. Rich describes how existing processes built on traditional platforms now crumble under AI's weight. Semantic analysis, novel reasoning models, and entirely new integration approaches have rewritten the rules. iPaaS vendors who built for the pre-AI era now race to adapt as customers demand intelligent workflows. The platforms that flourish will embrace AI as a core architectural principle rather than a bolted-on feature.Key takeaway: Evaluate your integration platform based on whether it was (re)designed for today's AI-centric landscape or simply patched to accommodate it. The most effective iPaaS solutions evolve alongside major architectural shifts rather than struggling to catch up after they've occurred.What Makes an Agent Truly "Agentic" Beyond the Marketing HypeThe AI agent landscape is blurring with contradictions and wild claims and it's only going to get crazier. While vendors plaster "agent" labels on everything with an algorithm, Rich isn't worried about definition. The terminology matters far less than what these systems actually do. > "The AI isn't just reasoning over a set of data, but it's actually going and taking action on a user's behalf... I've done the response for you and I've handled the follow up and I've gone and filed this over here, and it's actually carrying out a series of actions based on the reasoning that occurred in the first place."AI agents take autonomous action. They handle support tickets end-to-end. They file documents. They complete multi-step processes without human intervention. They execute rather than suggest.Tray's team experienced genuine goosebump moments when they combined their connector infrastructure with LLM reasoning. You could almost hear the click as puzzle pieces fell into place. Their ten-year vision suddenly materialized before their eyes:Semi-technical staff performing complex cross-organizational tasksTeams breaking free from application limitationsWorkers escaping data accessibility problemsAI executing the best next steps, not just recommending themThis capability triggered an immediate "holy shit" reaction during internal testing. Everything changed in that moment. The strategic implications struck like lightning: adapt or die. Many category leaders fail exactly here, at this precipice of change, clinging to outdated paradigms while disruptive innovation rewrites the rules.The adoption curve is also likely to be shockingly steep. Century-old enterprises with conservative DNA are already running AI workloads in production using Tray. Some skipped entire technological generations, leapfrogging directly into AI implementation. They've dumped their data into databases, layered AI analysis on top, and built reactive systems around the outputs. The comfort level with these technologies has accelerated across industries at a pace that defies conventional adoption timelines.When Tray rebranded from tray.io to tray.ai, they acknowledged that connection alone provides insufficient value in this new world. The platforms that enable autonomous action through AI will dominate the future landscape. The rest will fade into technological obscurity, remembered only as stepping stones.Key takeaway: The future competitive advantage in your martech stack is going to come from AI that acts on your behalf, not just analyzes and recommends. When you implement systems where AI executes complex workflows based on reasoning, you empower your teams to achieve broader impact with fewer technic...

Episode Notes/Resources: In this episode of Salesforce Simplified we're talking with Ad Victoriam Solutions Salesforce Technical Architect, Jitin Chatlani, about inheriting a Salesforce org and key considerations admins need to heed.  Resources: How to Keep Your Salesforce Org Secure and Up-To-Date: https://tinyurl.com/bdhd9myv Set Up Your Salesforce Org for Integration with MuleSoft: https://tinyurl.com/2fvux5w3 Jitin Chatlani on LinkedIn:  https://tinyurl.com/bdpncha6

Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce's MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:• Why most PMs are bad, and how to fix this• Why great AI products are all about the data• Why he changed his mind about being data-driven• How to build your B2B growth team• How to choose your next career stop• Much more—Brought to you by:• Enterpret—Transform customer feedback into product growth• BuildBetter—AI for product teams• Wix Studio—The web creation platform built for agencies—Find the transcript at: https://www.lennysnewsletter.com/p/why-great-ai-products-are-all-about-the-data-shaun-clowes—Where to find Shaun Clowes:• X: https://x.com/ShaunMClowes• LinkedIn: https://www.linkedin.com/in/shaun-clowes-80795014/• Website: https://shaunclowes.com/about-shaun• Reforge: https://www.reforge.com/profiles/shaun-clowes—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Shaun's background(05:08) The state of product management(09:33) Becoming a 10x product manager(13:23) Specific ways to leverage AI in product management(17:15) Feedback rivers(19:20) AI's impact on data management(24:35) The future of enterprise businesses with AI(35:41) Data-driven decision-making(45:50) Building effective growth teams(50:18) The evolution of product-led growth(56:16) Career insights and decision-making(01:07:45) Failure corner(01:12:32) Final thoughts and lightning round—Referenced:• Steve Blank's website: https://steveblank.com/• Getting Out of the Building. 2 Minutes to See Why: https://www.youtube.com/watch?v=TbMgWr1YVfs• OpenAI: https://openai.com/• Claude: https://claude.ai/• Sachin Rekhi on LinkedIn: https://www.linkedin.com/in/sachinrekhi/• Video: Building Your Product Intuition with Feedback Rivers: https://www.sachinrekhi.com/video-building-your-product-intuition-with-feedback-rivers• Confluent: https://www.confluent.io• Workday: https://www.workday.com/• Lenny and Friends Summit: https://lennyssummit.com/• A conversation with OpenAI's CPO Kevin Weil, Anthropic's CPO Mike Krieger, and Sarah Guo: https://www.youtube.com/watch?v=IxkvVZua28k• Anthropic: https://www.anthropic.com/• Salesforce: https://www.salesforce.com/• Atlassian: https://www.atlassian.com/• Jira: https://www.atlassian.com/software/jira• Ashby: https://www.ashbyhq.com/• Occam's razor: https://en.wikipedia.org/wiki/Occam%27s_razor• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams• Charlie Munger quote: https://www.goodreads.com/quotes/11903426-show-me-the-incentive-and-i-ll-show-you-the-outcome• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led• Metromile: https://www.metromile.com/• Tom Kennedy on LinkedIn: https://www.linkedin.com/in/tom-kennedy-37356b2b/• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg• Wiz: https://www.wiz.io• Colin Powell's 40-70 rule: https://www.42courses.com/blog/home/2019/12/10/colin-powells-40-70-rule• Detroiters on Netflix: https://www.netflix.com/title/80165019• Glean: https://www.glean.com/• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509• Listen: Five Simple Tools to Meet Your Everyday Parenting Challenges: https://www.amazon.com/Listen-Simple-Everyday-Parenting-Challenges/dp/0997459301• Empress Falls Canyon and abseiling: https://bmac.com.au/blue-mountains-canyoning/empress-falls-canyon-and-abseiling—Recommended books:• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898• Inspired: How to Create Products Customers Love: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Marc Benioff is the co-founder and CEO of Salesforce, the second-largest software company in the world. He started programming at age 15, selling his first program for $75, and went on to build Salesforce into a company worth more than $300 billion that also owns Slack, Tableau, Quip, and MuleSoft. Marc is known as a marketing legend, and is now leading Salesforce into the era of AI agents. In our conversation, we discuss:• The importance of maintaining a beginner's mind• His approach to product launches and marketing• Managing through tough times and layoffs• His relationship with Steve Jobs and lessons learned• Why Salesforce is betting big on AI agents• Many stories from his entrepreneurial roller coaster• Much more—Brought to you by:• Cloudinary—The foundational technology for all images and video on the internet• Enterpret—Transform customer feedback into product growth• Coda—The all-in-one collaborative workspace—Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff—Where to find Marc Benioff:• X: https://x.com/benioff• LinkedIn: https://www.linkedin.com/in/marcbenioff—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Marc Benioff and Salesforce(03:54) Marc's early career and domain names(05:59) The App Store story and lessons from Steve Jobs(15:18) Lessons from launching Salesforce(22:03) The importance of keeping a beginner's mindset(29:53) Why Marc calls Salesforce the “25-year startup”(31:47) Agentforce(36:09) Why Marc says AI is the defining technology of our lifetime(40:12) AI's impact on the workforce(42:31) Entrepreneurs need to be like conductors(46:02) Failure corner(50:32) The future of AI agents(56:34) Final thoughts and farewell—Referenced:• Bill.com: https://www.bill.com• App Store: https://www.apple.com/app-store/• Salesforce: https://www.salesforce.com• Oracle: https://www.oracle.com• Larry Ellison on X: https://x.com/larryellison• Siebel Systems: https://en.wikipedia.org/wiki/Siebel_Systems• Saba Software: https://talentedlearning.com/lms-vendor-directory/saba-software• Tom Siebel on LinkedIn: https://www.linkedin.com/in/thomassiebel• Avon: https://www.avon.com• Salesforce Chief Has Pulled Some Crazy Stunts: https://www.businessinsider.com/marc-benioff-salesforcecom-chief-has-pulled-some-crazy-stunts-2012-3•  Matthew McConaughey on Instagram: https://www.instagram.com/officiallymcconaughey• Woody Harrelson on Instagram: https://www.instagram.com/woodyharrelson• “Ask More of AI” with Matthew McConaughey: https://www.youtube.com/playlist?list=PLnobS_RgN7JaxOsLD8WH0I9E6osK3UrfI• Marc's tweet about the ad with McConaughey and Harrelson: https://x.com/Benioff/status/1866175950062239784• Chris Rock on Instagram: https://www.instagram.com/chrisrock• Sushi Iwa: http://www.sushiiwa.jp/en/• Ryoanji Temple Rock Garden: https://www.japan.travel/en/spot/1145/• Neil Young Archives on Instagram: https://www.instagram.com/neilyoungarchives• Mount Tam: https://en.wikipedia.org/wiki/Mount_Tamalpais• Spirit Rock: https://www.spiritrock.org• Jack Kornfield: https://www.spiritrock.org/teachers/jack-kornfield• Agentforce: https://www.salesforce.com/form/agentforce/demo• Minority Report on Prime: https://www.amazon.com/Minority-Report-Tom-Cruise/dp/B00A2FSSHK• Peter Schwartz on X: https://x.com/peterschwartz2• UCSF Health: https://www.ucsfhealth.org• A.I. Chatbots Defeated Doctors at Diagnosing Illness: https://www.nytimes.com/2024/11/17/health/chatgpt-ai-doctors-diagnosis.html• Does AI improve doctors' diagnoses? Study puts it to the test: https://www.sciencedaily.com/releases/2024/11/241113123419.htm• A.I. Will Transform the Global Economy—if Humans Let It: https://www.nytimes.com/2024/12/07/special-series/ai-transform-global-economy.html• Wargames on Prime: https://www.amazon.com/Wargames-Dabney-Coleman/dp/B0011EQBOS• Her on Prime: https://www.amazon.com/Her-Joaquin-Phoenix/dp/B00KATY250• AI (Einstein) at Salesforce: https://www.salesforce.com/in/artificial-intelligence• Salesforce Signs Definitive Agreement to Acquire Airkit.ai: https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-airkit-ai• Salesforce Buys Big Data Startup RelateIQ for Up to $390M: https://techcrunch.com/2014/07/11/salesforce-buys-big-data-startup-relateiq-for-up-to-390m• Salesforce to cut workforce by 10% after hiring ‘too many people' during the pandemic: https://techcrunch.com/2023/01/04/salesforce-to-cut-workforce-by-10-after-hiring-too-many-people-during-the-pandemic• Michael Dell on LinkedIn: https://www.linkedin.com/in/mdell• Bret Taylor on LinkedIn: https://www.linkedin.com/in/brettaylor• Akio Toyoda: https://en.wikipedia.org/wiki/Akio_Toyoda• Kaizen: https://en.wikipedia.org/wiki/Kaizen• TRS-80: https://en.wikipedia.org/wiki/TRS-80• CLOAD Magazine: https://archive.org/details/cload_newsletter—Recommended books:• Ghost Fleet: A Novel of the Next World War: https://www.amazon.com/Ghost-Fleet-Novel-Next-World/dp/054470505X• Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry: https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163• Trailblazer: The Power of Business as the Greatest Platform for Change: https://www.amazon.com/Trailblazer-Business-Greatest-Platform-Change/dp/1984825194—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Aptean announced the acquisition of Indigo Software Limited, a provider of purpose-built warehouse management and logistics software solutions. QAD Redzone, QAD's connected workforce solution for the manufacturing sector, announced the launch of Champion AI, a suite of capabilities designed to empower the frontlines with predictions, recommendations, proactive problem-solving, and enhanced productivity. ECI Software Solutions announced its acquisition of Avid Ratings, a Madison, Wisconsin-based provider of customer experience solutions designed specifically for the homebuilding industry. MuleSoft announced the general availability of full lifecycle AsyncAPI support, enabling organizations to power AI agents with real-time data through seamless integration with event-driven architectures.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

Join us as we discuss event-driven architectures (EDA) with MuleSoft's latest capabilities with Alex Martinez. The discussion will explore the integration of AsyncAPI specifications, which streamline the transition from REST to event-driven systems, enabling high-volume asynchronous communications and improved API lifecycle management.  The conversation highlights tools like Anypoint Studio and Anypoint Code Builder that simplify complex integrations using messaging technologies such as Kafka, Solace, and Salesforce Platform Events. Whether new to EDA or an experienced developer, this episode is packed with valuable information and resources to elevate integration strategies and deepen understanding of the future of software development. Show Highlights: Transitioning from REST to event-driven systems using async API specifications. Exploration of MuleSoft tools like Anypoint Studio and Anypoint Code Builder for API design and management. Benefits of using MuleSoft for integrating messaging technologies like Kafka, Solace, Anypoint MQ, and Salesforce Platform Events. Importance of API governance for maintaining compliance and consistency across specifications. Links: Build Real-Time AI Experiences with MuleSoft - https://www.salesforce.com/plus/experience/dreamforce_2024/series/it_at_dreamforce_2024/episode/episode-s1e24 AsyncAPI Support to Implement Event-Driven Architecture - https://docs.mulesoft.com/release-notes/platform/event-driven-api

“The OOOps methodology from the science of happy accidents are optionality, opportunism, and optimization.” Stephen Fishman and Matt McLarty are the authors of “Unbundling the Enterprise: APIs, Optionality, and the Science of Happy Accidents”, a book from IT Revolution. In this episode, we discuss the transformative power of APIs, the importance of optionality in technology and business, and the intriguing science of ‘happy accidents'. We delve into the “OOOps” of the science of happy accidents, which are optionality through API unbundling, opportunism through value dynamics, and optimization through feedback loops. Stephen and Matt share real-world examples of how companies like Amazon, Google, and Cox Automotive have successfully unbundled their enterprises and leveraged optionality for growth and innovation. Also, hear the story and impact of Jeff Bezos's legendary API mandate at Amazon, which revolutionized Amazon to become the giant it is now. Towards the end, we discuss the role of AI in the future of work and how we can use AI along with APIs to embrace more optionality and create more business value. Listen to the full episode to learn more about how you can apply these concepts to your digital transformation journey and benefit from the power of APIs and optionality.   Listen out for: Career Turning Points - [00:01:51] “Unbundling the Enterprise” Book - [00:05:21] Amazon API Revolution - [00:08:39] What Drove Jeff Bezos's Mandate - [00:14:10] Optionality Through API Unbundling - [00:17:36] Happy Accidents - [00:23:59] Opportunism Through Value Dynamics - [00:26:59] Value Dynamics - [00:30:55] Optimization Through Feedback Loops - [00:38:03] Embracing AI - [00:45:24] 4 Tech Lead Wisdom - [00:52:02] _____ Stephen Fishman's BioStephen Fishman (Fish) is the NA Field CTO for Boomi. He is a practicing technologist who brings creativity, rigor, and a human-centric lens to problem-solving. Known as an expert in aligning technology and business strategy, Stephen places a premium on pushing business and technology leaders to embrace iteration and the critical need to collaborate across disciplines. In addition to consulting with large organizations, Stephen is an in-demand speaker and advisor. Stephen has led multidisciplinary teams to deliver amazing results at Salesforce, MuleSoft, Cox Automotive, Sapient, Macy's, and multiple public sector institutions including the US Federal Reserve and the CDC. Matt McLarty's BioMatt McLarty is the Chief Technology Officer for Boomi. He works with organizations around the world to help them digitally transform using a composable approach. He is an active member of the global API community, has led global technical teams at Salesforce, IBM, and CA Technologies, and started his career in financial technology. Matt is an internationally known expert on APIs, microservices, and integration. He is co-author of the O'Reilly books Microservice Architecture and Securing Microservice APIs, and co-host of the API Experience podcast. Follow Stephen: LinkedIn – linkedin.com/in/stephenhfishman Email – stephen.fishman@boomi.com Follow Matt: LinkedIn – linkedin.com/in/mattmclartybc Email – matt.mclarty@boomi.com Book & Podcast:

With a few dozen software exits under his belt (including Box, Square, Mulesoft & JFrog), nobody knows enterprise investing like Sapphire Ventures' President + PartnerJai Das. Likewise, Floodgate co-founder + Partner Mike Maples Jr. is often credited with pioneering seed investing as we know it, with names like Twitter, Twitch and Lyft in his portfolio. Together, they join Nick Chirls, GP at Asylum Ventures,  and Beezer Clarkson, LP at Sapphire Partners, to share how they pick winners at their respective stages. What does it take to spot someone who sees the future before it's here? How do inflection points like AI impact an investor's thesis? And are there more opportunities in the market for VCs today? Plus, Jai and Mike discuss the one throughline from seed to growth to lead to a successful exit: the management team. Learn more about Sapphire Partners: sapphireventures.com/sapphire-partners Learn more about OpenLP: openlp.vc Learn more about Asylum Ventures: asylum.vc Learn more about Sapphire Ventures: sapphireventures.com Learn more about Floodgate: floodgate.com Subscribe to the OpenLP newsletter for a monthly roundup of the latest venture insights, including the newest Origins episodes, delivered straight to your inbox. CHAPTERS: 0:00-Introduction & the Burning Question4:08-Intro to Sapphire Ventures 6:02-Intro to Floodgate7:56-Setting the Stage at Seed 10:30-Inflection Points: We're Going Through a Sea Change of Mass Cognition 13:43-What's Happening at the Growth Stage 15:17-More Choice in the Market 16:10-Importance of Management Team 17:44-Mike's New Book “Pattern Breakers” 23:09-The Three Things Floodgate Looks for in a Founder 25:25-Founder Future Fit & Pivots 27:56-In Enterprise Software, You Don't Always Have to Build a New Category29:52-AI: Over-Valued? Under-Valued? 32:50-Is There Anything Left in AI Non-Consensus? 34:37-How Sapphire Approaches GenAI Investing 37:31-The Exit Market Today 44:10-How to Approach Founder Liquidity

Daryl Martis of Salesforce and Rashna Chadha of AWS share how Amazon Bedrock integrates with Salesforce to enhance AI applications, highlighting the partnership's strategic benefits, AI model customization, and secure deployment options.Topics Include:Introduction to Amazon Bedrock and Salesforce partnership.Overview of Amazon Bedrock as an API-based generative AI service.The strategic collaboration between AWS and Salesforce.Salesforce Data Cloud and its integration with Amazon Bedrock.Overview of Salesforce Einstein and its use of Amazon SageMaker.Recent AI launches between Salesforce and AWS, including Slack AI and MuleSoft.Use cases of AI services like Amazon Textract within Salesforce.Bringing Your Own Large Language Model (BYO LLM) with Bedrock.Foundation models offered by Amazon Bedrock (Anthropic, Cohere, Llama).Overview of security, privacy, and compliance in Bedrock AI services.Salesforce Data Cloud's unified customer data and real-time AI capabilities.Bedrock's support for custom AI model evaluation and metrics.Consumption models in Bedrock: on-demand vs. provision throughput.Bedrock's agent capabilities for real-world applications like scheduling.Demo of using Amazon Bedrock models within Salesforce.Participants:Daryl Martis – Director of Product Management, Einstein AI - SalesforceRashna Chadha – AI/ML Specialist – Principal Solution Architect – Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

In this episode, we sit down with expert Akshata Sawant to discuss MuleSoft Intelligent Document Processing (IDP). Akshata delves into how IDP uses AI to extract and organize data from a variety of unstructured documents, such as purchase orders, invoices, and driving licenses, using AWS Textract for exact information extraction. The discussion highlights IDP's seamless integration with multiple systems via REST API endpoints and its application in automating the processing of daily invoices received via email.  Learn about IDP's ability to handle different document structures without needing multiple templates and the crucial role of human oversight when the AI's confidence ratio falls below 80%, ensuring accuracy and reliability. This episode offers a comprehensive look at how IDP can revolutionize document workflows, balancing automation with human intervention, and provides valuable resources for further learning. Show Highlights: Using AI to extract and organize data from unstructured documents Integration of AWS Textract for exact information extraction and seamless integration via REST API endpoints Accessing and using IDP through the Anypoint Platform with ease Managing different document structures without multiple templates and the role of human oversight for accuracy Links: Getting Started with Intelligent Document Processing: Part 1 - https://www.youtube.com/watch?v=Yi160vy7gg4 Getting Started with Intelligent Document Processing: Part 2 - https://www.youtube.com/watch?v=iGvAypuzAvw How to Get Started With Intelligent Document Processing - https://blogs.mulesoft.com/dev-guides/how-to-get-started-with-intelligent-document-processing/  

Why is it that when someone says self-care, I have to keep my eyes from rolling into the back of my head? Why does it feel like it doesn't mean what it's supposed to mean anymore? Is it really the answer to ALL of our problems? And does it even help to tell women who are already exhausted and already have more shit than they can handle to do more self-care? I don't know, friend. But we're going to talk about it. Our guest is Dr. Christine Coleman, the Founder and CEO of POC Thriving, a private practice specializing in the intersection of mental health and inclusion, as well as the Executive Director of Sol Sisters Inc., a nonprofit with a mission to help diverse women overcome societal barriers by providing educational and empowering experiences that promote their personal and professional evolution. Working with companies like Pinterest, Business Wire, Mulesoft by Salesforce, and the Major League Baseball Network, Dr. Christine focuses on mental health, inclusivity, and belonging initiatives so organizations can better prioritize the psychological well-being and retention of their employees. Prioritizing yourself, and taking time to care for yourself sends you and others a message about your self-worth. You're teaching yourself and others how you deserve to be treated. And it radiates into all areas of your life. We're not meant to be running on fumes… we get to find the fuel we need. Connect with Dr. Coleman: Website: https://www.drchristinecoleman.com/  IG: https://www.instagram.com/drchristinecoleman/  LI: https://www.linkedin.com/in/drchristinecoleman/  Complimentary 30 min coaching session: https://www.drchristinecoleman.com/booking We'd love for solsisters.org to receive donations for under-resourced women to receive a free membership to our courses on mental health, physical health, creative expression, and professional development. Here is the link to the Enrich program https://www.solsisters.org/enrich-membership  Like what you heard? Please rate and review  Thanks to our This Is Woman's Work Sponsor: Visit  https://www.heyfreya.co/ and use promo code TIWW for 25% off Quench to keep yourself hydrated, as well as all their other products!

Join us as we welcome Alex Martinez to discuss the latest updates on Anypoint Code Builder (ACB), a new IDE based on Visual Studio Code, which is set to replace the old Eclipse-based Anypoint Studio. Alex sheds light on the significant release that occurred on June 4th, 2024, bringing notable improvements to DataWeave and MUnit. You'll hear about the benefits of transitioning to a modern IDE, the enhanced capabilities for running MUnit tests, and the introduction of the DataWeave Expression Builder. Listen in as we explore the recent enhancements in the MuleSoft ecosystem, including the ability to select different Java versions within Anypoint Studio and Anypoint Code Builder (ACB). We'll discuss the dual flavors of ACB — local and web-based IDEs — and their respective advantages, such as ease of configuration and flexibility for specific projects. This episode promises an exciting look ahead at future updates and the ongoing evolution of MuleSoft tools, sure to spark your interest in revisiting and exploring these new capabilities further. Show Highlights: Overview of ACB as a Visual Studio Code-based IDE  Enhancements in DataWeave and MUnit within ACB User-friendly features of the DataWeave Expression Builder Dual options of local and web-based IDEs in ACB Support for different Java versions in both Anypoint Studio and ACB New features, including async API support and improved API kit configurations Links: MuleSoft Anypoint Code Builder (ACB) Release Notes - https://docs.mulesoft.com/release-notes/code-builder/acb-release-notes Anypoint Code Builder June '24 Release Playlist - https://www.youtube.com/playlist?list=PLiONnRuKRuJCtQBGW9Qcrp_tCMgBmg0-F  

What if you could use the power of artificial intelligence (AI) to transform your business operations? In this episode, we welcome Dave Norris to discuss the profound impact of Salesforce's strategic acquisitions — such as ExactTarget, Pardot, Heroku, and Slack — on the developer ecosystem. We cover the intricacies of integrating diversified data systems and emphasize the importance of centralized data management through MuleSoft. We'll explore how Data Cloud handles structured and unstructured data, enhancing AI functionalities with tools like Prompt Builder and the newly released Data Cloud Vector Search. This episode sheds light on how grounding AI with enterprise-specific information can significantly boost productivity and deliver accurate, context-rich responses. Listen in for a detailed description of data and AI within the Salesforce ecosystem! Show Highlights: Centralizing data with MuleSoft and the role of Data Cloud in data ingestion, mapping, and security Using AI capabilities like Einstein AI within the Salesforce ecosystem Integrating structured and unstructured data using Data Cloud for enhanced AI functionality Practical insights and use cases, including predictive AI in animal adoption data General availability of Data Cloud Vector Search and its impact on semantic searching Enhancing enterprise productivity by grounding AI with specific enterprise data for more accurate responses Links: Data Cloud + Einstein AI: The Developer's Pocket Guide - https://developer.salesforce.com/blogs/2024/05/data-cloud-einstein-ai-the-developers-pocket-guide Bring Your Own Large Language Model in Einstein 1 Studio - https://developer.salesforce.com/blogs/2024/03/bring-your-own-large-language-model-in-einstein-1-studio

Unlock the secrets of automated B2B paid campaigns in this exclusive chat with Gil Allouche, the dynamic CEO of Metadata.io. From his shift as a software engineer to pioneering demand generation for non-technical marketers, Gil shares the story behind Metadata.io's transformative impact on B2B enterprises.  Dive into the world of predictive scoring, programmatic advertising, and the magic behind Metadata's Marketing OS. Whether you're a marketer or an aspiring entrepreneur, this episode is packed with insights on leveraging automation to focus on strategy, creativity, and driving revenue. Join us to discover how brands like Cisco, Salesforce, and Mulesoft leverage Metadata.io to supercharge their marketing. Don't forget to like, share, and subscribe for more industry insights! For more on Metadata.io: http://www.metadata.io #GilAllouche #Metadata.io #B2BMarketingAutomation This show is supported by Match Relevant. A company that helps venture-backed Startups find the best people available in the market, who have the skills, experience, and desire to grow. With over a decade of experience in recruitment across multiple domains, they give people career options to choose from in their career journey. Learn more about Match Relevant at matchrelevant.com

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlined real-time inventory management during a semiconductor shortage but also enhanced the customer experience through self-service options.  We also explore Rochester's strategic shift from dealing exclusively in obsolete parts to including active products, a move that bolstered its resilience against supply chain disruptions. Additionally, we discuss the integration of AI and automation, which has revolutionized customer service and hints at the vast potential of AI in both professional and personal contexts. Show Highlights: Digital transformation with Sales Cloud enhancing customer engagement and service. Managing real-time inventory and overcoming semiconductor shortages with Salesforce and MuleSoft. Transitioning from obsolete parts to active products to diversify and stabilize customer supply. Downsizing the customer service team through AI and automation, reallocating staff to more strategic roles. Upcoming integration of Salesforce marketing technologies for better customer insights and engagement. Potential future applications of AI in various business processes like RMA and guided selling. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

In the early years of Scott Henderson's career, the dotcom bubble burst, leaving the tech industry in turmoil and many young professionals uncertain about their futures. Despite this chaotic climate, Henderson decided to take a calculated risk by joining another dotcom venture. This time, the company was a modest enterprise with 300 employees and $25 million in revenue. At the time, it was known as Salesforce.com. Henderson's gamble paid off handsomely. As Salesforce grew from a promising start-up into a global tech giant, Henderson's role within the company expanded significantly. He ascended through the ranks, eventually managing a team of 600 people across 13 countries. During his tenure, he played a pivotal role in integrating major acquisitions like MuleSoft and Tableau, helping to navigate the complexities of these integrations while driving corporate planning and strategic initiatives. In 2022, Henderson took on a new challenge as CFO of DISQO, a brand experience platform company. Stepping into DISQO, he was greeted by a smaller team and the economic headwinds of a post-pandemic world. Henderson immediately set about understanding the company's structure, focusing on areas for improvement and leveraging his extensive experience to bolster DISQO's finance operations. One of his key initiatives was to enhance Revenue Operations (RevOps), positioning it as the crucial link between the front and back offices. This strategic focus helped DISQO to navigate economic uncertainties while preparing for durable growth. Under Henderson's guidance, DISQO transformed its finance function into a strategic partner, enabling better decision-making and fostering a culture of continuous improvement. Henderson's career journey, marked by calculated risks and strategic foresight, underscores the importance of adaptability and vision in the ever-evolving tech landscape.

Chris Johnson is Co-founder & Managing Partner of Artisanal Talent Group, a highly specialized boutique executive search firm known for building some of tech's most talented executive teams. Chris leads the Product and Engineering Leaders Practice, and is one of the most highly sought-after search consultants in the field for these critical roles at tier-1, high profile, VC backed and public companies. Over the past few years, Chris has completed Product and Engineering searches for Rippling, Notion, Rubrik, Airtable, ServiceNow, Databricks, Figma, UiPath, Confluent, Mulesoft, Starburst, GitLab, Splunk, Harness, New Relic, Elastic, dbt Labs, MessageBird, Postman, Coalition, Loom, Pendo, Procore, etc. In this episode, Chris shares deep insights on how executive recruiters work and how to work with them. He also shares advice on how to be deliberate and thoughtful about mapping your career journey. Highlights: * Case Study of a CPO Search* How do accomplished executive candidates stand out* Hiring trends - FAANG candidates, Domain relevance* Are you a wartime or peacetime leader* Does a company really need a CPO* How recruiters assess candidates for "fit"* How can candidates craft a strong narrative about themselves* How to balance the use of "I" vs "We" in interviews* How to talk about weak spots on the resume* How to build relationships with exec recruiters* Are you playing Career Chess or Checkers* Diversity, Equity and Inclusion in exec searches* How recruiters think about exceptions to the job spec

My guest today is an Account Executive at Mulesoft and a member of the Untap Your Sales Potential gold program. In the past year and a half he has gone from the highly velocity startup space to a completely strategic SaaS sales role, and he just wrapped the fiscal year well over plan as the #1 rep on his team. Introducing, Nitin Mehta. In this episode we talk about:   ⁃His winning formula for leading his team in new logos ⁃How he consistently secured executive sponsorship in his deals ⁃How to ethically implement “Challenger” Selling into your sales process    

Epicor announced it has surpassed $1 billion in annual recurring revenue (ARR), realizing 42% year-over-year SaaS-based cloud revenue growth in its fiscal year 2023. Infor announced the launch of Infor GenAI and ESG Reporting. Salesforce announced AI-powered enhancements to its MuleSoft automation, integration, and API management solutions to help business users and developers improve productivity, simplify workflows, and accelerate time to value.Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

Unlock the Secrets to Successful B2B Partnerships and GrowthIn this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.Key topics covered in this episode include:How to identify high-growth and valuable partnership opportunitiesEstablishing the balance between people, process, and partnersWhy flexibility is so key to success when it comes to partner successTune in now, wherever you get your podcasts:

Join the conversation with Akshata Sawant from MuleSoft as we unlock the combination of MuleSoft's integration prowess and Salesforce Data Cloud. Hear Akshata's takeaways from TrailblazerDX, where she delves into MuleSoft's transformative capabilities for data handling. It's a masterclass in leveraging the dynamic DataWeave for schema generation, tailored for developers grappling with diverse data formats. Experience firsthand how MuleSoft shapes the future of data integration, all while ensuring the highest security and compliance standards. We then discuss MuleSoft APIs with Salesforce's Einstein Copilot. Don't miss out on this dialogue filled with the excitement of what's to come as we integrate Data Cloud, MuleSoft, and Einstein Copilot. Show Highlights: Data ingestion, querying, and record deletion through MuleSoft connectors, and schema generation with DataWeave. The collaboration of MuleSoft APIs with Einstein Copilot to enable complex operations like data updates and automated email notifications. Importance of built-in security and compliance in integrating third-party systems with Salesforce's AI capabilities. The versatility of MuleSoft in handling various data formats and facilitating complex integration tasks. Future discussions on the potential of integrating Data Cloud, MuleSoft, and Einstein Copilot for enhanced efficiency and operations. Links: Power Up Data Cloud with MuleSoft - https://www.youtube.com/watch?v=CqvqfOjvHiY Intelligent Integration with Copilot Actions, APIs, and MuleSoft - https://www.youtube.com/watch?v=rhfliR2meoc

“Data Cloud is a binding layer that binds all of these different siloes in which you engage with your customers,” Rahul Auradkar, Salesforce's executive vice president and general manager of the Data Cloud and Einstein businesses, explains to Bloomberg Intelligence Senior Technology Analyst Anurag Rana. The two break down the importance of having a unified data layer when leveraging generative AI, and discuss how the Data Cloud can be complementary to other third-party data lakes and warehouses. Topics include the handling of structured and unstructured data, MuleSoft, Tableau and the broader go-to-market selling motion.

Shaun Clowes Riffs on Waymo, Legos, and Process Advancement This week, Fareed welcomed co-host Joff Redfern, Principle at Menlo VC and former CPO at Atlassian and guest Shaun Clowes, CPO at Confluent and former CPO of Mulesoft at Salesforce, CPO @ Metromile, and Head of Growth @ Atlassian. This week's Deep Dive drops Wednesday and we're focused on Reddit & Cognition Lab's Devin, but our riff this week is simply a classic happy hour conversation. Fareed, Joff and Shaun cover a wide range of topics dropping some brilliant nuggets along the way. Enjoy! For a summary of their takeaways, join us at UnsolicitedFeedback.co.

Gerry Gadoury is the Founder and Managing Director of Redbeard Solutions, Speaker and author of the #1 Best-Selling Author of Destination Employer: Attract, Recruit, and Retain the Top Talent in Your Market https://a.co/d/j8Retue   He shares his 25+ years of experience attracting, recruiting, and retaining top talent. Learn how to build long-term relationships with employees and view hiring as more than just filling roles. Gerry discusses aligning career goals, providing growth opportunities, and creating an environment where people can thrive. He also shares stories from his unconventional career path - from the Marines to technical recruiting to building a $9M consulting company. Discover practical strategies to stop bad hires, quiet quitting, and high turnover.     Life experiences, military service, and career transitions. (8:06) Hiring and employee retention in the modern workplace. (15:16) Career growth and retention in a consulting company. (20:14) Hiring, management, and leadership insights. (24:53) Marketing and sales strategies with a comedian and CMO. (31:44)         Guest's calls-to-action Website: https://www.redbeardsol.com LinkedIn: https://www.linkedin.com/in/gerrygadoury Destination Employer: Attract, Recruit, and Retain the Top Talent in Your Market https://a.co/d/j8Retue   Episode sponsored by ZUPYAK - The first search optimized AI writer. Zupyak.com → promo code → SWEAT by SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking → https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium by BLOOM.io → https://bloom.cello.so/aZBXRYS22rB by OTTER.ai → https://otter.ai/referrals/AVPIT85N ---   Sweat Equity

Join us in this episode with Simone Geib, Director of Product Management at MuleSoft, as she shares her serendipitous foray into the world of computer science. Listen in as Simone takes us back to her formative years in 1980s Germany and walks us through the trials and triumphs of entering a male-dominated field, her subsequent move into artificial intelligence, and the enriching experiences that shaped her path. Explore the revolutionary world of cloud-hosted development environments with us, focusing on Anypoint Code Builder and the Anypoint extension for Visual Studio Code. Simone elaborates on how this tool offers developers a flexible and secure solution that fits perfectly into their workflows, regardless of location or device restrictions. She also sheds light on the integration of generative AI, which promises to transform how we approach initial flow designs.  Remember to connect with us for more developer insights and stories, and don't miss the chance to experience innovation and community at TDX '24. Show Highlights: Simone's unexpected discovery of computer science and her journey from learning MS-DOS to embracing AI at university. Transition from a developer working with Visual Basic and C++ to a product manager role at MuleSoft. Advantages of cloud-hosted development environments and the role of MuleSoft's community in the evolution of Anypoint Code Builder. Preview of the Einstein for Anypoint Code Builder's generative AI pilot for flow designs from natural language prompts. Links: Simone at LinkedIn: https://www.linkedin.com/in/simonegeib/ Anypoint Code Builder: https://www.mulesoft.com/platform/api/anypoint-code-builder Register to attend TrailblazerDX 2024  

According to MuleSoft Documentation, "Anypoint DataGraph enables you to connect those graphs into one unified schema that runs as a single SaaS GraphQL endpoint and contains and links all of the fields defined within all of your APIs". In this podcast episode, Krish explores Salesforce Data Graph and its integration with MuleSoft. He starts by providing an introduction to Salesforce and his personal experience with the platform. Krish then dives into exploring Data Graph, including authentication policies and custom headers. He demonstrates how to update the unified schema and troubleshoot issues with API and asset versions. Krish also discusses the fundamental concepts of Data Graph and differentiates it from MuleSoft Data Graph. He goes on to run queries and mutations and discusses real-world use cases for Data Graph. Krish explores the concept of working with multiple endpoints in GraphQL and how it can be used to integrate multiple APIs. He discusses the potential benefits and challenges of this approach and shares his skepticism until he has had a chance to test it thoroughly. Krish also explains the unified data graph schema and its promise of simplifying API integration. He concludes the conversation by summarizing the key points discussed and inviting listeners to explore the AWS APIs for their backend needs.   Snowpal's Products: Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠ Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators  

In this podcast episode, Krish explores the Code Builder IDE and the Eclipse-based Anypoint Editor. He also delves into the DataWeave language and its syntax, functions, and script structure. Krish shares his experience with using these tools and provides insights into troubleshooting issues with AnyPoint Studio. He emphasizes the importance of learning by doing and using playgrounds to experiment with different features. Finally, he discusses the process of working with flows and packaging and deploying them. In this podcast episode, Krish discusses the process of getting started with a new tool and the importance of hands-on experience. He explores various MuleSoft components, including Code Builder, Design Center, and AnyPoint Studio. Krish also introduces Exchange, a platform for sharing and discovering APIs. Finally, he mentions the concept of data graphs and concludes with recommendations for using pre-built APIs to save time and effort. #snowpal #salesforce #design Snowpal's Products: Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠ Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

In this podcast episode, Krish explores Salesforce and its low code, no code tools. He starts by introducing Salesforce and its potential as a low code platform. Krish then dives into exploring various Salesforce products and their features. He focuses on Salesforce Sales and MuleSoft Integration API Management, discussing their functionalities and potential use cases. Krish also provides a hands-on demonstration of signing up for MuleSoft and using the Anypoint Code Builder to design an API. The episode concludes with a summary of the topics covered and an invitation to continue learning together in future episodes. #snowpal #salesforce #design Snowpal's Products: Backends as Services on ⁠⁠⁠⁠⁠AWS Marketplace⁠⁠⁠⁠⁠ Mobile Apps on ⁠⁠⁠⁠⁠App Store⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Play Store⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Web App⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Education Platform⁠⁠⁠⁠⁠ for Learners and Course Creators

Join us as we have a conversation with Ajay Kumar, Senior Manager for Solutions Engineering at MuleSoft, where we discuss his educational journey, how he transitioned into the MuleSoft and Salesforce ecosystem, and the vital role of continuous learning in technology.  We also explore the captivating world of Artificial Intelligence (AI). We discuss its evolution, current state, and the promising future it holds. Listen in as we share insights into generative AI, its increasing importance across industries, and its potential to enhance human IQ.  Additionally, we discuss the significant impact of AI on our daily lives and how it's revolutionizing industries, especially retail, through optimizing inventory management. Overcoming fear and hesitation towards AI, the necessity of staying relevant in the rapidly changing tech industry, and the irreplaceable human touch in AI are some of the captivating topics we touch upon. Show Highlights: The evolution and impact of Artificial Intelligence (AI), including its transformative potential across various industries and its capacity to enhance human IQ. Kumar delves into the concept of gendered AI, the current state of AI, and the future potential of artificial general intelligence. The use of AI in the retail industry.  The role of MuleSoft in data integration. The concept of having a personal AI 'co-pilot' in the future. Links: Ajay on LinkedIn: https://www.linkedin.com/in/aj127/  

Join us as we chat with Igor Androsov, National Architect Director at Mills of Japan. Igor shares his introduction to Salesforce in 2008 and his active involvement in the Salesforce community. Hear how the global pandemic has influenced his work, leading to him joining Salesforce in 2020. Listen as he narrates his rich experiences within the Salesforce community in Japan, and how it has enriched his career. We touch on Salesforce's VTO program and MuleSoft tools. Igor shares his contribution to the Impact Labs and the Open Source Commons Projects, offering his Salesforce skills to aid nonprofits. He also explains how Salesforce Developers can start with MuleSoft and the available resources. Don't miss out on Igor's intriguing discussion on the API Experience Hub.  Listen in today! Show Highlights: Androsov's experiences with Salesforce community engagement and how global events like the pandemic shaped his career. Salesforce's Voluntary Time Off (VTO) program. The MuleSoft tools offering insight for developers on how to get started and the resources available. Androsov's journey of learning and contributing to the Impact Labs and Open Source Commons Projects is highlighted. Overview of API Experience Hub, a new tool from MuleSoft that allows users to create a branded experience for their APIs.  Links:  Igor on LinkedIn: https://www.linkedin.com/in/iandrosov/    

As Founder of Artisanal Talent, Andy is globally recognized for having helped build, and invest in, some of the most successful software startups in history. He has spent 26 years in the industry, built two companies as CEO in the exec search industry, and 2 years inside two of the top VC firms in the world (Redpoint and Index).He continues to work closely with, and learn from, the best VC's in the history of the space: Mike Speiser (Snowflake Founding investor), Scott Raney (Twilio, Stripe, Hashi), Mike Volpi (Elastic, Pure, Confluent, etc.), Ravi Viswanathan (Plaid, MuleSoft), Eric Vishria (Confluent, Amplitude, Contentful, Benchling), Pat Grady (Zoom, SNOW, etc.), Hemant Taneja (Stripe, Livongo, Olive, etc.), among others. He worked for ~2 years at Index as an EIR, 1 at Redpoint as a Venture Partner, and has been fortunate to be a strategic Limited Partner of most of the top performing venture firms.In this interview, Andy discusses the world of recruiting and talent acquisition in the software industry. He shares the story behind the founding of his companies and how they connect capital and talent to help build iconic software companies. John and Andy delve into the changing landscape of recruiting, the importance of specialization, and the shift towards consultative recruiting. The conversation also explores the role of sales leaders in the recruiting process and the common misconceptions about replacing sales leaders as a company grows. Andy emphasizes the significance of owning the recruiting process and investing in talent acquisition.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:24] Introduction to Artisanal Ventures and Artisanal Talent.[00:04:36] Shifting search firms from transactional to contributing to a company's success.[00:10:47] Easy access to capital caused recruiting inefficiencies.[00:20:07] The four phases of company growth: product-market fit, deal stage, scale stage, and maturity stage.[00:24:08] We must plan for the future to avoid disruptions.[00:24:24] Balance between sales and implementing processes is crucial.[00:25:04] Continuity in leadership is vital for a company's stability.[00:25:18] Recruiting talent from large tech companies can be complex.[00:32:32] Sales leadership has become more complex and analytical.[00:45:22] Sales leaders should prioritize team cohesion over just increasing salaries.[00:47:37] Careful evaluation of the first CRO is critical for long-term growth.[00:53:01] The demand for enterprise sales expertise is rising.[01:03:34] AI can enhance candidate selection but won't replace human judgment.HIGHLIGHT QUOTES[00:45:22] "Sales execs sometimes resort to being transactional, just offering more money, but that behavior eventually tarnishes the team's reputation and trust within the company." - Andy Price[00:47:37] "Proper evaluation of the first Chief Revenue Officer (CRO) is crucial for sustained growth, and rushing this decision can lead to significant problems down the line." - John McMahon[00:53:01] "You have this gigantic industry-wide scramble for enterprise talent... It's all about efficiency, cost efficiency."[01:03:34] "I think as soon as the customer embraces how they would use technology to de-risk a hire, I think that's going to be a moment that's very similar."ADDITIONAL RESOURCESMore tips for handling an RFP as a seller: https://forc.mx/3ELMidQHow to stack customer requirements in your favor: https://forc.mx/48oUxdFLearn more about Andy through this link.LinkedIn: https://www.linkedin.com/in/andyprice1/Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Listen in as Mohith Shrivastava, Lead Developer Advocate at Salesforce, and I unwrap the most anticipated features in the Winter '24 release. We share our excitement for Dynamic Components in LWC, a feature that Mohith believes will revolutionize the game for ISV developers. We explore how Dynamic Components can store component definitions on the backend, allowing developers to render components at runtime and use dependency injection. We continue our exploration with a look at how developers can use LWC recipes and the GraphQL wire adapter to create powerful table or grid views on the client side. The GraphQL APIs now support mutations and offer the potential for developers to use custom elements to incorporate third-party components and web standards for reusability. Plus, we discuss new mobile capabilities like document scanning, NFC, and biometric functionalities.  We shed light on how DataWeave, a MuleSoft data transformation language, can be used in Apex and the improvements made to Queueable Apex. We also look at Code Builder, a browser-based development platform that aims to make developing Salesforce applications more straightforward than ever.  Tune in and get a head start on what's coming in the Winter '24 release! Show Highlights: The exciting features in Salesforce's Winter '24 release, focusing on the game-changing Dynamic Components in LWC for ISV developers. New mobile capabilities in the Winter '24 release, including document scanning, NFC, and biometric functionalities. Examination of the Winter '24 DataWeave and Apex enhancements. Overview of new features for Salesforce developers in the Winter '24 release. Introduction to Salesforce Code Analyzer, a new VS Code extension, and how it improves the quality of code reviews. Links: Mohith on LinkedIn: https://www.linkedin.com/in/mohith-shrivastava-9a36464a/ Blog: The Salesforce Developer's Guide to the Winter '24 Release  

Brenton Grimes is Founder and CEO of Reef.ai, a customer revenue platform that helps companies predictably grow revenue with existing customers and fast-tracks net retention reporting. In this episode Brenton and KJ discuss how companies can be proactive in utilizing data and investing in the outlier model to achieve better revenue outcomes.  Key Takeaways: How to increase customer retention in the SaaS market Common mistakes to avoid when managing your tech customers How to implement the outlier model in the SaaS industry Why subscription models are the future of tech Quote of the Show (37:00): “If you feel like you need to drive your business in a different direction, don't wait. Take that first step and the road will open up in front of you.” – Brenton Grimes   Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Brenton Grimes: LinkedIn: https://www.linkedin.com/in/brentgrimes/ Company Website: https://www.reef.ai/ Company LinkedIn: https://www.linkedin.com/company/reef-ai/   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Strap in for a journey that takes you from the vibrant streets of Mumbai to the bustling tech scene of London, led by none other than Akshata Sawant, Senior Developer Advocate at Salesforce. We had the pleasure of delving into her career, starting from her time as a Newellsoft ambassador to her current influential role at Salesforce, where she's truly making a difference by connecting with community groups across the globe.  We dive deep into the robust capabilities of MuleSoft's transformation from a simple API integration tool to a comprehensive automation suite. We also shine a light on Akshata co-authored book, "MuleSoft for Salesforce Developers," which is a must-read for anyone interested in this space. Whether you're a seasoned developer or a tech newbie, this episode's got insights and conversations that you just can't afford to miss! Show Highlights: Akshata's work as a MuleSoft ambassador and her current role as Salesforce's Senior Developer Advocate.  Deep dive into MuleSoft's evolution from a simple API integration tool to a comprehensive automation suite.  Akshata's co-authored book, "Mulesoft for Salesforce Developers," offering insights for anyone interested in this field.  The potential game-changers from MuleSoft's Anypoint Platform, such as AI capabilities and a Visual Studio Code plugin. The capabilities of MuleSoft and the value of the platform for Salesforce developers.  The Anypoint platform's offerings and potential future developments. Links: Twitter account: https://twitter.com/sawantakshata02 Linkedin account: https://www.linkedin.com/in/akshatasawant02/ Github account: https://github.com/devrelakshata MuleSoft for Salesforce Developers: https://www.amazon.co.uk/MuleSoft-Salesforce-Developers-practitioners-integrations/dp/1801079609/ref=sr_1_1?keywords=mulesoft+for+salesforce+developers&qid=1687466406&sprefix=mulesoft+%2Caps%2C70&sr=8-1  

Gil Allouche is the Co-founder and CEO of Metadata, a company with patented technology that combines predictive scoring and programmatic advertising to deliver a predictable pipeline of opt-in lead-qualified leads for B2B enterprises. Metadata's customers include Cisco, UserVoice, Mulesoft, Salesforce, Infoblox, and Aerospike. Gil is a software engineer turned data-driven growth marketer who founded the company to make demand generation easy for non-technical marketers.  In this episode… As a B2B marketer, are you trying to free yourself from mundane tasks so you can focus on doing the work that matters the most? How can you do so and spend more time on the big things like strategy, creativity, and driving revenue? After doing marketing for three B2B companies, Gil Allouche discovered he was dealing with too many manual and repetitive tasks. As a software engineer turned data-driven growth marketer, he started looking for ways to drive more revenue without getting bogged down by all the manual work. He shares his journey of building a platform to automate repetitive marketing tasks to give marketers time to focus on revenue-generating activities. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Gil Allouche, Co-founder and CEO of Metadata, to discuss ways to automate your marketing. Gil talks about Metadata and what it does, the evolution of its product, customer success stories, and its ideal client profile.

Today on the Salesforce Admins Podcast, we talk to Deon Louw, Financial Planning and Analysis Manager at City and Provincial Properties, triple-star Ranger, MuleSoft mentor, and avid Composer enthusiast. Join us as we chat about MuleSoft Composer, why the community is such a good resource, and how integrations can lead to a digital transformation snowball. […] The post Deon Louw on Using MuleSoft Composer to Integrate Systems appeared first on Salesforce Admins.

In this bonus Q&A interview with L. David, he shares:Her proudest moment and biggest failure in her career so farA trend that she is following in Talent Development right nowThe biggest challenge she sees in Talent Development todayBooks that have made a big impact on her lifeOne piece of career advice she has for youL. David Kingsley is the Chief People Officer at Intercom, a customer service platform designed to streamline communication between businesses and their customers. With a background in consulting, David brings a fresh perspective and innovative approach to the HR world, focusing on treating employees as customers and enhancing their overall experience. His journey in the industry began at renowned companies like Booze Allen and Accenture, before transitioning to tech giants like Salesforce, MuleSoft, and Alterix. Alongside his current role at Intercom, David serves on several board roles, including the Board of Directors of Nevadi and advisory roles at Change, Engine, performatory, and Enterprise Ireland..Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with L. David Kingsley:LinkedIn

Rich Liu is the CRO @ Everlaw and a unicorn GTM exec having scaled five multi-billion dollar tech unicorns across two IPOs, a successful acquisition, and numerous funding rounds. Prior to Everlaw, Rich architected the GTM motions for companies like Navan (TripActions), MuleSoft, and Meta (Facebook). As a result of his incredible success, Rich has been recognized as a 2021 Top 100 Global Sales Leader. In Today's Episode with Rich Liu We Discuss: 1. Entry into the World of Sales: How Rich made his way from biochemistry into the world of sales? What is 1 takeaway from his time at Navan, Meta and Mulesoft that has shaped how he thinks about sales today? What does Rich know now that he wishes he had known when he entered the world of sales? 2. Sales Today: What is Happening? What are the biggest sales leaders saying today about price sensitivity and deal cycles? What has changed in the way companies buy software with the macro downturn? What do companies need to do to get deals over the line today? How do startups need to change the way they message to enterprises in order to sell today? How has the renewals process changed? What does this mean for customer success teams today? 3. PLG vs Enterprise: When and How? Is it possible to do both PLG and enterprise at the same time? Is it easier to start with enterprise and move to PLG or visa versa? How does the type of sales leader you need change dependent on the motion? When is the right time to move from founder-led sales to sales team? How does one know whether to hire a junior jack of all trades or a senior sales leader? 4. How To Hire The Best in Sales: How does Rich structure the hiring process for all new reps today? Does he use case studies to determine their depth and ability? Is the case study of the company they are interviewing at or a fresh company? What questions does Rich ask every candidate for a new role? What are some of the biggest red and green flags in how candidates talk in interviews?

In this episode of Talent Development Think Tank, David Kingsley discusses the evolution of HR and the challenges faced in a fully remote workforce. But just as things seem to be settling down, a new challenge arises: the great resignation. Will companies be able to retain their employees in a world with zero barriers to entry and exit? Find out in this episode.In this episode, you will be able to:Explore the exciting shift of HR 3.0 and its prioritization of enhanced employee experiences.Understand the influence of COVID-19 on the evolution of remote work and job dynamics.Gain insights into the power of fostering collaboration and cultivating an abundance mentality.Understand the value of treating employees with empathy and respect for an enriched work environment.Learn how HR and L&D professionals can create a culture that encourages support and conversationL. David Kingsley is the Chief People Officer at Intercom, a customer service platform designed to streamline communication between businesses and their customers. With a background in consulting, David brings a fresh perspective and innovative approach to the HR world, focusing on treating employees as customers and enhancing their overall experience. His journey in the industry began at renowned companies like Booze Allen and Accenture, before transitioning to tech giants like Salesforce, MuleSoft, and Alterix. Alongside his current role at Intercom, David serves on several board roles, including the Board of Directors of Nevadi and advisory roles at Change, Engine, performatory, and Enterprise Ireland..Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with L. David Kingsley:LinkedIn

Today on the Salesforce Admins Podcast, we talk to Stuart Werner, Principle Instructor at Salesforce, and Feroz Abdul Rehman, Senior Manager of Technical Curriculum Development at MuleSoft. Join us as we talk about two new Trailhead Academy courses that can help you harness the power of automation and transform your business. You should subscribe for […] The post New Admin Classes from Trailhead Academy with Stuart and Feroz appeared first on Salesforce Admins.