Podcasts about for dana

This week, Samantha talks with newborn and family photographer, Dana Graham.  Her whole life, Dana just wanted to be a mom.  But, in Northern Virginia, the idea of just being a mom is hard, especially when her husband was working for the government.  Dana felt lost in her professional career and didn't have a clear-cut path.  Then, a Facebook ad came up in her feed about photography.  One thing led to another, and she has been able to create a full-blown and fully-booked photography business and has a podcast for moms who feel trapped in the corporate world and are looking for a way to get out and follow their passions.  She understands that she isn't the only one who felt that way and wanted to create a community of moms that can support one another through her podcast.She has to remind herself sometimes that she started her photography business so that she could spend more time with her kids.  There are phases in life where you are pulled one way rather than the other.  This is the mindset shift she has had to make because she knows what will work for her.  Dana wants to grow her business, but along with that comes more time spent on her business and not her family.  So, she has to be able to set goals and label those specific goals.  To her, time is the most valuable thing, so goal setting has to be done with time in mind; where time will be spent and with whom the time will be spent.  Now that she is moving internationally, this will be even more challenging because her business is referral-based and she is moving to an entirely different country.Values are a broad topic.  For Dana, she wants to surround herself with moms who have built businesses and value spending time with their family.  She wants to involve her kids in her work and she wants to have them involved and around while she works.  This is what she values and wants people she works with to understand that it will be a reality with her.  How did she get into photography?  It was a targeted ad that came across her Facebook feed.  She had just had photographs done with her baby.  It was something that she could start for a very low cost and she knew that she loved making babies laugh, so it made sense for her.  The only hang-up was a seemingly saturated market.  At the time, she was so desperate to make it work, she knew that if it didn't work, she would have to go back to the job that she knew was taking her away from her kids and keeping her from seeing them grow up.  She describes the leap to leave her job and become a photographer as the most savage decision she has ever had to make.Dana and her husband's savage decision to leave the security of her job for her to pursue photography has shown her that a lot of times these types of decisions work out for the best.  Making that decision and having it work out has given her the courage to make more risky decisions.So, what's the biggest lesson Dana has learned along the way?  It is separating her own mindset from the rest of the world's.  Everybody has a different opinion about everything, so when you're making decisions, you need to make decisions specific to yourself.  Nobody knows you better than you, and when you can surround yourself with people that are aligned with the way you think, you can get much better advice from friends.  She believes you should spend more time in your own head than you do in other people's heads.  Also, confidence is hard to build.  Dana believes that if you can just do something, whether it ends up as a mistake or not, or whether or not it becomes a failure, you will gain confidence.You can also apply to your mindset the fact that other people have already done what you want to do.  You can find those people via social media or other means and be willing to expand your circle to include those people and open up those new possibilities and get some encouragement.  Her podcast is a place where moms come to tell their stories and where women can come and find a community of moms that have done things differently.If you want to find more information on Dana Graham, her photography, or her podcast, visit:danagrahamphotography.comOr on Instagram: @dana_graham

Join your host Andrew Tisser and guest Dana Corriel, MD, as they talk about how healthcare service extends out to people and the space that physicians are not occupying in general. In this episode, Dana will share the platform she created that empowers physicians to build their personal brand for the relationships they build and the patients they serve. For Dana, a physician that builds a personal brand equips themselves more, in terms of service, the ability and freedom to take back what they own as healthcare providers.In this episode you will learn:·       Social media – for some, powerful but untapped.·       How to get rid of marketing’s bad image? How do you become a personal brand?·       “Physicians don’t need to be on social media, but…”·       SoMeDocs: Doctors on Social Media.·       On customizing a path that you’ll need for consulting.About Dana Corriel, MD:Dr. Dana Corriel is a board-certified internist and founder of SoMeDocs (Doctors on Social Media), online platforms where physicians can network, figure out how to build an effective online presence, and grow an audience to become thought leaders, build successful businesses, and accomplish feats doctors never have before.She has earned the title of Top Ten Internists to Follow on Twitter in 2018 by Medical Economics and Top 20 Social Media Physician Influencers by Medscape in 2019. Dr. Corriel has also been quoted in major publications, including the LA Times, Gastro & Endo News, MDMagazine, The Boston Globe, Huff Post, Medscape, and EP News. She has served as an expert/guest faculty at CME conferences of various medical schools and societies and has been on numerous podcasts. Dr. Corriel’s specialty is physician branding, online strategy, and unique content creation. Her dream is to inspire professionals to innovate by thinking outside the box and connecting the experts with a general public audience.She ultimately wants to see her peers become healthcare’s rightful influencers!Connect with Dana Corriel, MD on:Website:             https://doctorsonsocialmedia.com/Linkedin:            https://www.linkedin.com/company/somedocs/Twitter:               https://twitter.com/somedocsFacebook:          https://www.facebook.com/SoMeDocs/Pinterest:           https://www.pinterest.com/somedocs/_created/Instagram:         https://www.instagram.com/somedocs/ Check out this link for products:https://andrewtisserdo.com/somedocsConnect with Talk2Medoc on:Website:             https://www.andrewtisserdo.com/Linkedin:            https://www.linkedin.com/in/andrewtisserdo/Instagram:         https://www.instagram.com/talk2medoc_llc/   

How to get your business to TAKE OFF! I was a jack of all trades and a master of none. Are you like that? It’s like you know a bunch of stuff about a lot of different things, and you’re good at all of them, but no one recognizes you for that ONE THING. You don’t stand out from the crowd because no one sees you as a SPECIALIST. Want to know how to take the knowledge and expertise you have and quickly become the go-to specialist in your industry? Then you HAVE to listen to this episode of Marketing Secrets. ---Transcript--- Hey what’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. So excited to have you guys here tonight, I’ve got something really fun I want to share with you. Alright so, I’m not sure the best way to kind of pre-set this up. But I want to share this with you because I think this is why a lot of people struggle. In fact, looking backwards now, it’s always easier to look hindsight. But looking backwards, I think this is one of the reasons why I struggled for so long, for probably almost a decade. The reason why is because I was trying to do the right things. I was trying to figure out how to provide value for my customers. So I was learning all sorts of things. So as I was learning everything, I was trying to teach these things, trying to share things, which is good. I think a lot of times people like us, who are creators and who like to give and serve, it’s just kind of our nature to do that. So I don’t think it was bad, necessarily, but what happened, I started becoming a jack of all trades and a master of none. I remember that when I first started getting into the internet marketing business and teaching stuff, I looked around at the marketplace at the time, and there were people that were specifically good at one thing. Jeff Walker was good at product launches, Frank Kern was good as mass control, they had all these different people, I can’t remember all the names right now. Perry Marshall was PPC, Brad Fallon was SEO and everyone is good at their one thing. Then for me, I started learning all these things. John Carlton was copywriting, and I looked at all these people and they had one thing, but for me I was like, I was good at all those things. I knew how to do SEO and I knew how to do pay per click, I knew how to do the copywriting, I knew how to do product launches and I knew how to do all these different things. So I would try to sell myself, I would teach, I could do everything for you guys. And I would try to show them how to do everything. And what’s interesting, as I tried to show people how to do everything, it was hard to really grow and scale my empire, or whatever you want to call it. And it was always weird to me because it was like, oh you can go there and get that one thing from that person, but you can get everything from me, come to me. And I think just because I loved it all, and I geeked out and I wanted share it all. But because no one could ever look at Russell and be like, “Russell’s the guy who does this.” They were like, “Russell is this guy that’s teaching all sorts of stuff.” Because I didn’t specialize, no one ever wanted to come to me. It was really interesting, and it was always frustrating to me because I was just like, I felt like I was as good if not better than most of these people, but because I didn’t specialize it was harder to get people in. So that was me for a decade. I struggled because I knew I was good at all these different things, so because of that I wanted to do them all. Now fast forward to four or five years ago, whenever we started making this transition and as we launched Clickfunnels, I kind of became the funnel person. And it was strategic, because I was Clickfunnels it was like, “oh he’s the guy who does funnels.” And I started talking about it more, started sharing it more. I became obsessed with just that one piece. So because of that, I started just going deep into funnels. I think that if you ask anybody now, they look at me as, “Russell’s the funnel guy.” And I wasn’t the first funnel guy, I wasn’t….honestly, I’d been teaching funnels for a decade prior to that right. But for some reason, it was just one of the things in my tool belt, but it wasn’t the thing. But when it became the thing, it changed everything in my business. All the sudden people who wanted to learn funnels came to me. And I watched as my empire, my brand, my whatever you want to call it started growing dramatically. Now after I became the guy at this one thing, I was the guy at funnel building, what’s cool is I bring my audience is, but I can still do and still serve them in all the other things. But it all comes down to one core thing, funnel building, that was my thing. I was the guy about funnels. And then I can teach traffic, but instead of teaching traffic it was fill your funnel. Here’s how we fill your funnel full of people. I could still teach copywriting, but it wasn’t just copywriting, it was funnel scripts. Here’s how we do the copy for your funnels. I can still teach traffic generators, all these different pieces that I was good at. I can still teach them all, but they are in the context of this one thing, funnel building. And when I did that, you’ve seen how things grew. I was able to build, we were able to build software around it and trainings and everything else. Masterminds, and coaching programs all around this one thing, which was the funnel. Now once again, inside of that I can teach all the things I did before because now I was known for one thing that was the key. So that was kind of the first thing I wanted to share with you guys. But it goes deeper than that. Today I had a chance, my wife’s out of town at a funeral for her grandma, so I was home with the boys, so I spent a lot of time with them, which was fun. Then I also went and worked out on my own and kind of just had some time to myself too, so I was listening to podcasts, and one of the podcasts I was listening a lot to was Dana Derricks. His podcasts and one of his books and stuff like that, and it’s been interesting because I’ve known Dana now for probably two, maybe three years. He joined my inner circle and he spoke at Funnel Hacking Live this year. What’s interesting, when I met Dana, he was famous at the time for copywriting for Amazon listings. He was charging people 10 or 20 grand to write a listing in Amazon. And that was his thing. It was good, he was making really good money, but it’s one off things and he got tired of writing. So he was like, “I’m going to write a book and teach people how to do what I do.” So he wrote this book and then he was like, instead of selling the book for really, really cheap, I’m going to sell it for really expensive. So he started selling these books teaching people how to do Amazon copywriting for like $500-$1000 per book. And started doing better, gave him leverage, started making more money. But still the marketplace, it wasn’t the big market that he wanted. So then he transitioned from there to teach people, “You can write these really expensive books like I did.” So he created a book that he started selling for like $2500 that taught people how to write books and sell them for $1000 at a time. And that was a thing and it was doing well, but I don’t think it was ever huge. And then how he started selling that book, he got a strategy that I think he got from me, and I got it from Chet Holmes and it was this concept of the Dream 100. Chet Holmes, there’s one chapter in his book called the Dream 100 and then inside of my training, I think I’ve referenced it four or five times, I’m a big believer in the Dream 100. In fact, in my book Traffic Secrets, the foundation of that is the Dream 100, which is kind of cool. But then Dana took it and put it on steroids, he wrote a whole book about it, started doing it, did it for his own stuff and then started doing it for other people. And that became this new, if you look at Dana now, he has become the dream 100 guy. He has a whole back end thing for, I don’t know, 30 or 40 or 50 thousand dollars, where he actually does the dream 100 for you, and all these crazy things. He’s got his book on dream 100 and now that’s become his thing. He may transition again in the future, who knows. But for right now, that’s becoming his thing. He’s got the book on front end, he’s got the done for you or done with you on the back end, all these things, and he’s going deep, deep into this one little piece. This one piece that was a chapter in Chet Holmes book, it was a chapter of what I share and he’s taken it and gone deep and built this huge business out of it now, and it’s all just because he is now the dream 100 guy and he’s focusing really, really tight on that, which is really fascinating to me. I took my, here’s my scope of everything I could possibly do and when I took one piece of it and became the guy, when deep on that, that’s when everything blew up for me. For Dana, I think it’s the same thing. There was copywriting and then there was writing and all these different things, but when it became dream 100 traffic, this is how you get traffic, this is the best way to get traffic, the only way to get traffic, focus on the dream 100, dream 100, dream 100. That’s when things blew up. Now he’s got his dream 100 con coming out, which is a big event that he’s doing and all these things, but he’s going deep in that one vein and that’s where now people are coming in, because he’s the guy that does dream 100.  Anyway, I think that’s so cool. I saw recently also, Steven Larsen’s sister used to work for us, Marie Larsen, and she, and I don’t know everything, kind of her whole story. But what’s she’s done really good, I believe she was helping Steven with his podcast and getting published or whatever and she decided, “I’m going to become the podcast person.” So she went down and was like, “I’m going to come down and become the best person at podcasting.” So she did that. “I’m going to teach people to do podcasts, I’m going to help them do podcasts, I’m going to build a service around it. I’ll do my podcast about podcasts.” All this stuff, she started focusing on that one little piece, that one little sliver of the market, and because she’s now becoming that person people are coming to her and she’s helping them do podcasts. And she went from not making any money online to overnight to making, I have no idea her revenue, so I’m guessing, $5000, 10000 a month or more and just….because that became the thing. Another good one is Yara Golden who is a super cool person. She was doing relationship coaching and other things and having success in different pieces, but inside of the Dotcom Secrets book, there’s one little chapter about soap opera sequences and how to write these soap opera sequences, so she took that piece and started doing it for herself and then started doing it for friends and started having success and started geeking out on going deeper, deeper, deeper now. She’s like, “I’m just going to be the person who writes these really amazing email sequences.” And then she did it for one person and it blew up for them and then someone else, and someone else. And everyone started hearing about it, and right now she’s making, again I don’t know her exact numbers, so I’m probably not even, I know it’s well. I know it’s more than $25,000 a month she’s making writing emails for people and going deep into that. And she hasn’t even created a course or training or anything, she’s just doing this service and making more than a doctor makes because she went super deep on that one little skill, that one little piece. So for you guys, I think a lot of times we’re trying to become so good at everything, teach everything, do everything and that kind of thing, but look at the whole market, look at all the stuff out there and just pick the sliver that you could become the person at. That you could go the deepest, that you could be the best in the world at that one little thing. Figure out that one little piece and go deep. That’s the magic, it’s not in being a generalist who’s good at everything. You can do that, and you should do that, because it’s good to have your skill set there, but the magic comes when you specialize in a little thing. Look at doctors for example, the more a doctor specializes in a thing, the more money they can charge. I’ve got a lot of people who live around me that are doctors and the ones that go to more medical school to specialize in a tinier thing, make more money than the generalists who are able to fix kind of everything. So that’s the mindset I want you guys thinking through. In your market, how do you become the person, the sliver, the one little piece that you’re going to own, it’s going to be your thing, that you do better than everyone else, that you can geek out on. So when someone’s like, “What does so and so do?” “Oh he’s/she’s the person that does podcasting.” “..that does email sequencing.” “…that does weight loss for teenagers.” Whatever it is in your market. What’s that thing? Find that thing. And don’t be nervous, “Oh it’s such a small segment.” The smaller it is, the more specific, the more specialized you become, the more valuable you are. When I became, when I was Russell Brunson, the guy who knew every type of marketing known to man, I was a generalist and I didn’t get paid what I feel like I was worth. When I specialized and became the funnel guy, that’s when my income exploded. After you understand that, then it’s like you can layer on other things within the context of that, but you do it all from the same foundation. Like I said, with funnel building with me, that’s my thing but I can lay on copywriting, I can lay on traffic, lay on these other pieces still but they’re all tied. You’ll notice I pretty much have funnel in every one of my podcasts now. Funnel or secret, those two words are mine, they’re in everything, because those are the things that tie back to the one thing I’m the best in the world at. So for you, just think about that. What is the thing you can become the best in the world at, and the smaller…you think about Dream 100 that’s such a small thing. For me it was a page and a half of one of my books, that’s as much effort I put into that. I wouldn’t have thought you could build a huge business with it. Because someone took that piece, that sliver and went super, super deep, boom. Dana’s building a multi-million dollar a year business out of it. Yara took Soap opera sequences, that one little piece, five or six pages that she learned and then went deep with it, boom $25,000+ a month coming into her, just for writing emails. She’s beginning this journey that’s going to turn into a multi-million dollar business by actually doing this service and training and teaching all this other stuff around it. And then with others as well. So just think through that you guys. Just start thinking about that for yourselves. You don’t have to be good at all these amazing things, just pick the little sliver that you’re going to become the best in the world at and go deep there. And the deeper you go, the more you master that craft, the more people are going to come to you because they’re going to want that thing because you’re the best in the world at that piece. So I hope that helps. I appreciate you guys all. Have an amazing night and we’ll talk to you guys again soon. Bye everybody.

According to Ananda founder, Swami Kriyananda, the true purpose of art is to expand consciousness and connect to the divine. Dana Lynne Andersen’s multi-disciplinary artwork, teaching and activism show us how. Visionary founder of Awakening Arts Network and Awakening Arts Academy in Assisi, Italy and online, Dana has been called a “Vesuvius of Creativity” by Robert McDermott, president emeritus of California Institute of Integral Studies. A self-described “Troubadour of Transformation”, Dana’s artistic oeuvre and teaching methods have reached across the globe.In this magnetic conversation with Colleen and Rachel, Dana shares how art-making is meditation; and that by entering a receptively relaxed but active state and calling upon higher consciousness, the artist becomes a catalyst for upliftment, healing and deep transformation. For Dana’s website click here.For Awakening Arts Academy click hereFor “Ancient Future” click hereFor the Ananda Live From New York! Webpage, click hereSupport the show (https://www.paypal.com/paypalme2/AnandaNYC)

Look, you can either listen to this Study Abroad episode of the Sweet Little Ladies podcast at your leisure, or hosts Dana and Raegan can corner you at a party and tell you about their study abroad experiences at double the length and volume. Your choice. Learn about where Dana and Raegan studied abroad in this seventh episode, what they were supposed to be studying vs. how they ACTUALLY spent their time, and the wildlife they encountered along the way. (For Dana, a shark. For Raegan, old, horny Irishmen. Equally dangerous, if you think about it.)

Hi, this is Joni Eareckson Tada with a remarkable story about choices. We make them every day, don’t we, and often the choices we make completely alter the way we live. Take my friend, Dana, who has cerebral palsy. Dana often posts comments on my blog, and I’m always blessed to hear what she has to say. But what she posted the other day, well, it was pretty powerful. She was responding to something I had written about Isaiah 35, that glorious day when the lame shall leap like deer; paralyzed people will walk. Well, this is what she posted in response. She wrote: "Thank you, Joni for your thoughts on Isaiah 35 and the fact that one day we will walk again! But I want you to know, with my cerebral palsy I chose to use a wheelchair; I chose to do that 27 years ago. People look at me in my wheelchair and think I've been in an accident, but when they learn I was born with cerebral palsy and yet chose the wheelchair, instead of walking, they ask WHY (because in their eyes, I'm giving up). I calmly explain that the pain, physical pain, and energy required for me to walk is just too much, and I'd rather have a life, than spend all my efforts painfully walking. My parents accepted it (after a short adjustment period), even after spending a lot when I was younger on helping me to learn how to walk. I simply chose to use the wheelchair instead of walking (walking takes great difficulty for me). I have come across people that say I did something to offend God, otherwise I'd be walking, and not in a wheelchair. But no, I chose the wheelchair. If God wanted me non-disabled, He would cure me. Maybe I need to be here in this wheelchair, helping other disabled people and trying to glorify God while I do it. Anyway, that’s my take from this old wheelchair of mine!” I love that perspective, because Dana has hit on something pretty important in this blog post. And I understand her point. Yes, to walk is a wonderful thing—I haven’t done it in decades, but I recall very well the joy of running and climbing stairs and hopping and skipping and jumping. But there are more important things in life than standing up and walking. For Dana, the enormous effort, energy and physical pain involved in standing up and just getting her feet to move, even in a stiff, awkward and uncomfortable gait well, she would rather economize her time and effort and head into life sitting down. But Dana and I do agree: One day when Jesus returns, both of us will be more than happy to give up our wheelchairs. We will be more than happy to not have to choose anything other than to stand up on grateful, glorified legs and “leap like deer” just as Isaiah chapter 35 describes and with all that leaping and celebrating, we will be worshipping our wonderful Savior and thanking Him for the amazing grace He gave in not only rescuing Dana and me and you from our sins, but the wonderful grace of Jesus that sustained us and bolstered our spirits all those many years in our wheelchairs. And Dana and I can’t wait. So what’s a little ‘sitting down’ going to do to us? Push us into depression because we can’t walk or run while here on earth? No way! Every day we will wake up in the morning leaning hard on Jesus Christ for that wonderful grace of His. Grace that enables us to choose to smile, whether it’s Dana choosing a wheelchair rather than a stiff, painful gait or me choosing to yield and submit to God, even though I don’t have the option of standing up like Dana. And friend, if you are struggling today, let the vision of Isaiah 35 bolster your spirits, too. And get ready to one day leap like a deer.

“People loved it.”  These were the words Dana Hariton McQuade used to summarize her organization’s reaction to launching a new global leadership development framework for different leader levels (new, emerging and accelerated). She delved into the details of launching this new initiative on episode seven of the Learning and Development Stories Podcast. It necessitated bringing together three teams – L&D, organizational development and HR analytics – to create experiential learning programs that ultimately touch thousands of employees.  “When we announced the whole pathway around this, we could not offer enough classes soon enough,” she said. “People were so hungry for it. Everyone came out feeling stretched and grateful for the opportunity.” Dana currently is the Director of Development at Prism Brain Mapping for North America and previously held learning roles for Lenovo and Morgan Stanley. Here are other insights she shared during the interview. Engagement Dana noted that in general, data is lagging when conducting employee engagement surveys. It is also a one-way conversation as employees fill out the survey and then often times the dialogue ends there. With the rollout of the new leadership development initiative, Dana felt the organization took big strides to improve engagement. “Employees felt their voices were heard,” she said. “There was satisfaction in that they knew the organization took the time to develop them. Employees want to know better approaches to do their work and many want to know about how they can advance. Showing we took time to develop people was an important engagement point.” Linking learning to business objectives There were two key ways in which this new initiative linked to key business objectives: 1. It addressed succession planning. 2. It connected the dots to what the company says about itself and what that actually means. Lessons from mistakes Anyone who ever takes on a new initiative will surely look back and think about doing things differently the next time around. If not, that could be quite problematic! For Dana, she would approach relationship building with key HR stakeholders in a different way the next time she launches a big new initiative. “This culture was fast moving, sometimes firing first then aiming,” she explained. “I had my head down a little too much working and I didn’t feel like I had a seat at the table. I didn’t understand the why until much later on. This hurt me. Going forward, I will articulate what I need to be successful.” Communicating the impact Dana had particularly interesting insights to share around mobilizing learning communities in which attendees of a program share insights, both during and after a program. Key to this process is moderation. She also stressed the importance of communicating key L&D initiatives during new employees’ on-boarding process. Knowledge transfer While travelling for work in Asia, Dana noticed that many people were doing professional development using WeChat, the Chinese multi-purpose messaging, social media and mobile payment app. “People are learning in different ways that we are not capturing. If the interface isn’t easy, people will get learning where it is easy and relevant. We need to make learning accessible.” Recommended tools and resources Dana sees great opportunities for organizations to leverage immersive learning in part because going through experiences leads to higher retention.  This could play out in various ways. One such example would be enabling new hires to go through an immersive experience in which they might actually be able to see and experience the organization’s corporate headquarters located in another part of the world. “This is completely different than watching a video,” she said. “When you can see touch and smell, you will be a better ambassador.” Dana recommends that others in the L&D space refer to content from Josh Bersin and David Rock. A piece we particularly discussed was Rock’s article on why learning needs to be effortful in order to be effective.  You can connect with Dana on LinkedIn.    

The interesting truth behind what happens when you shift from being a generalist to a specialist. On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing. Here are some of the other awesome things to look forward to in this episode: Find out why being a “jack of all trades” isn’t good for growing your business. Why being the funnel guy has helped Russell become even more successful. Find out how you can become a specialist in a tiny piece of your market and why that will 10x your business. So listen here to see why it’s good to be a specialist. ---Transcript--- Hey what’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. So excited to have you guys here tonight, I’ve got something really fun I want to share with you. Alright so, I’m not sure the best way to kind of pre-set this up. But I want to share this with you because I think this is why a lot of people struggle. In fact, looking backwards now, it’s always easier to look hindsight. But looking backwards, I think this is one of the reasons why I struggled for so long, for probably almost a decade. The reason why is because I was trying to do the right things. I was trying to figure out how to provide value for my customers. So I was learning all sorts of things. So as I was learning everything, I was trying to teach these things, trying to share things, which is good. I think a lot of times people like us, who are creators and who like to give and serve, it’s just kind of our nature to do that. So I don’t think it was bad, necessarily, but what happened, I started becoming a jack of all trades and a master of none. I remember that when I first started getting into the internet marketing business and teaching stuff, I looked around at the marketplace at the time, and there were people that were specifically good at one thing. Jeff Walker was good at product launches, Frank Kern was good as mass control, they had all these different people, I can’t remember all the names right now. Perry Marshall was PPC, Brad Fallon was SEO and everyone is good at their one thing. Then for me, I started learning all these things. John Carlton was copywriting, and I looked at all these people and they had one thing, but for me I was like, I was good at all those things. I knew how to do SEO and I knew how to do pay per click, I knew how to do the copywriting, I knew how to do product launches and I knew how to do all these different things. So I would try to sell myself, I would teach, I could do everything for you guys. And I would try to show them how to do everything. And what’s interesting, as I tried to show people how to do everything, it was hard to really grow and scale my empire, or whatever you want to call it. And it was always weird to me because it was like, oh you can go there and get that one thing from that person, but you can get everything from me, come to me. And I think just because I loved it all, and I geeked out and I wanted share it all. But because no one could ever look at Russell and be like, “Russell’s the guy who does this.” They were like, “Russell is this guy that’s teaching all sorts of stuff.” Because I didn’t specialize, no one ever wanted to come to me. It was really interesting, and it was always frustrating to me because I was just like, I felt like I was as good if not better than most of these people, but because I didn’t specialize it was harder to get people in. So that was me for a decade. I struggled because I knew I was good at all these different things, so because of that I wanted to do them all. Now fast forward to four or five years ago, whenever we started making this transition and as we launched Clickfunnels, I kind of became the funnel person. And it was strategic, because I was Clickfunnels it was like, “oh he’s the guy who does funnels.” And I started talking about it more, started sharing it more. I became obsessed with just that one piece. So because of that, I started just going deep into funnels. I think that if you ask anybody now, they look at me as, “Russell’s the funnel guy.” And I wasn’t the first funnel guy, I wasn’t….honestly, I’d been teaching funnels for a decade prior to that right. But for some reason, it was just one of the things in my tool belt, but it wasn’t the thing. But when it became the thing, it changed everything in my business. All the sudden people who wanted to learn funnels came to me. And I watched as my empire, my brand, my whatever you want to call it started growing dramatically. Now after I became the guy at this one thing, I was the guy at funnel building, what’s cool is I bring my audience is, but I can still do and still serve them in all the other things. But it all comes down to one core thing, funnel building, that was my thing. I was the guy about funnels. And then I can teach traffic, but instead of teaching traffic it was fill your funnel. Here’s how we fill your funnel full of people. I could still teach copywriting, but it wasn’t just copywriting, it was funnel scripts. Here’s how we do the copy for your funnels. I can still teach traffic generators, all these different pieces that I was good at. I can still teach them all, but they are in the context of this one thing, funnel building. And when I did that, you’ve seen how things grew. I was able to build, we were able to build software around it and trainings and everything else. Masterminds, and coaching programs all around this one thing, which was the funnel. Now once again, inside of that I can teach all the things I did before because now I was known for one thing that was the key. So that was kind of the first thing I wanted to share with you guys. But it goes deeper than that. Today I had a chance, my wife’s out of town at a funeral for her grandma, so I was home with the boys, so I spent a lot of time with them, which was fun. Then I also went and worked out on my own and kind of just had some time to myself too, so I was listening to podcasts, and one of the podcasts I was listening a lot to was Dana Derricks. His podcasts and one of his books and stuff like that, and it’s been interesting because I’ve known Dana now for probably two, maybe three years. He joined my inner circle and he spoke at Funnel Hacking Live this year. What’s interesting, when I met Dana, he was famous at the time for copywriting for Amazon listings. He was charging people 10 or 20 grand to write a listing in Amazon. And that was his thing. It was good, he was making really good money, but it’s one off things and he got tired of writing. So he was like, “I’m going to write a book and teach people how to do what I do.” So he wrote this book and then he was like, instead of selling the book for really, really cheap, I’m going to sell it for really expensive. So he started selling these books teaching people how to do Amazon copywriting for like $500-$1000 per book. And started doing better, gave him leverage, started making more money. But still the marketplace, it wasn’t the big market that he wanted. So then he transitioned from there to teach people, “You can write these really expensive books like I did.” So he created a book that he started selling for like $2500 that taught people how to write books and sell them for $1000 at a time. And that was a thing and it was doing well, but I don’t think it was ever huge. And then how he started selling that book, he got a strategy that I think he got from me, and I got it from Chet Holmes and it was this concept of the Dream 100. Chet Holmes, there’s one chapter in his book called the Dream 100 and then inside of my training, I think I’ve referenced it four or five times, I’m a big believer in the Dream 100. In fact, in my book Traffic Secrets, the foundation of that is the Dream 100, which is kind of cool. But then Dana took it and put it on steroids, he wrote a whole book about it, started doing it, did it for his own stuff and then started doing it for other people. And that became this new, if you look at Dana now, he has become the dream 100 guy. He has a whole back end thing for, I don’t know, 30 or 40 or 50 thousand dollars, where he actually does the dream 100 for you, and all these crazy things. He’s got his book on dream 100 and now that’s become his thing. He may transition again in the future, who knows. But for right now, that’s becoming his thing. He’s got the book on front end, he’s got the done for you or done with you on the back end, all these things, and he’s going deep, deep into this one little piece. This one piece that was a chapter in Chet Holmes book, it was a chapter of what I share and he’s taken it and gone deep and built this huge business out of it now, and it’s all just because he is now the dream 100 guy and he’s focusing really, really tight on that, which is really fascinating to me. I took my, here’s my scope of everything I could possibly do and when I took one piece of it and became the guy, when deep on that, that’s when everything blew up for me. For Dana, I think it’s the same thing. There was copywriting and then there was writing and all these different things, but when it became dream 100 traffic, this is how you get traffic, this is the best way to get traffic, the only way to get traffic, focus on the dream 100, dream 100, dream 100. That’s when things blew up. Now he’s got his dream 100 con coming out, which is a big event that he’s doing and all these things, but he’s going deep in that one vein and that’s where now people are coming in, because he’s the guy that does dream 100. Anyway, I think that’s so cool. I saw recently also, Steven Larsen’s sister used to work for us, Marie Larsen, and she, and I don’t know everything, kind of her whole story. But what’s she’s done really good, I believe she was helping Steven with his podcast and getting published or whatever and she decided, “I’m going to become the podcast person.” So she went down and was like, “I’m going to come down and become the best person at podcasting.” So she did that. “I’m going to teach people to do podcasts, I’m going to help them do podcasts, I’m going to build a service around it. I’ll do my podcast about podcasts.” All this stuff, she started focusing on that one little piece, that one little sliver of the market, and because she’s now becoming that person people are coming to her and she’s helping them do podcasts. And she went from not making any money online to overnight to making, I have no idea her revenue, so I’m guessing, $5000, 10000 a month or more and just….because that became the thing. Another good one is Giada Golden who is a super cool person. She was doing relationship coaching and other things and having success in different pieces, but inside of the Dotcom Secrets book, there’s one little chapter about soap opera sequences and how to write these soap opera sequences, so she took that piece and started doing it for herself and then started doing it for friends and started having success and started geeking out on going deeper, deeper, deeper now. She’s like, “I’m just going to be the person who writes these really amazing email sequences.” And then she did it for one person and it blew up for them and then someone else, and someone else. And everyone started hearing about it, and right now she’s making, again I don’t know her exact numbers, so I’m probably not even, I know it’s well. I know it’s more than $25,000 a month she’s making writing emails for people and going deep into that. And she hasn’t even created a course or training or anything, she’s just doing this service and making more than a doctor makes because she went super deep on that one little skill, that one little piece. So for you guys, I think a lot of times we’re trying to become so good at everything, teach everything, do everything and that kind of thing, but look at the whole market, look at all the stuff out there and just pick the sliver that you could become the person at. That you could go the deepest, that you could be the best in the world at that one little thing. Figure out that one little piece and go deep. That’s the magic, it’s not in being a generalist who’s good at everything. You can do that, and you should do that, because it’s good to have your skill set there, but the magic comes when you specialize in a little thing. Look at doctors for example, the more a doctor specializes in a thing, the more money they can charge. I’ve got a lot of people who live around me that are doctors and the ones that go to more medical school to specialize in a tinier thing, make more money than the generalists who are able to fix kind of everything. So that’s the mindset I want you guys thinking through. In your market, how do you become the person, the sliver, the one little piece that you’re going to own, it’s going to be your thing, that you do better than everyone else, that you can geek out on. So when someone’s like, “What does so and so do?” “Oh he’s/she’s the person that does podcasting.” “..that does email sequencing.” “…that does weight loss for teenagers.” Whatever it is in your market. What’s that thing? Find that thing. And don’t be nervous, “Oh it’s such a small segment.” The smaller it is, the more specific, the more specialized you become, the more valuable you are. When I became, when I was Russell Brunson, the guy who knew every type of marketing known to man, I was a generalist and I didn’t get paid what I feel like I was worth. When I specialized and became the funnel guy, that’s when my income exploded. After you understand that, then it’s like you can layer on other things within the context of that, but you do it all from the same foundation. Like I said, with funnel building with me, that’s my thing but I can lay on copywriting, I can lay on traffic, lay on these other pieces still but they’re all tied. You’ll notice I pretty much have funnel in every one of my podcasts now. Funnel or secret, those two words are mine, they’re in everything, because those are the things that tie back to the one thing I’m the best in the world at. So for you, just think about that. What is the thing you can become the best in the world at, and the smaller…you think about Dream 100 that’s such a small thing. For me it was a page and a half of one of my books, that’s as much effort I put into that. I wouldn’t have thought you could build a huge business with it. Because someone took that piece, that sliver and went super, super deep, boom. Dana’s building a multi-million dollar a year business out of it. Giada took Soap opera sequences, that one little piece, five or six pages that she learned and then went deep with it, boom $25,000+ a month coming into her, just for writing emails. She’s beginning this journey that’s going to turn into a multi-million dollar business by actually doing this service and training and teaching all this other stuff around it. And then with others as well. So just think through that you guys. Just start thinking aobut that for yourselves. You don’t have to be good at all these amazing things, just pick the little sliver that you’re going to become the best in the world at and go deep there. And the deeper you go, the more you master that craft, the more people are going to come to you because they’re going to want that thing because you’re the best in the world at that piece. So I hope that helps. I appreciate you guys all. Have an amazing night and we’ll talk to you guys again soon. Bye everybody.

Dana’s Birthday Episode. Bernie Sanders hates Trump’s new tax plan. Steve Scalise returns to the House after the Congressional baseball shooting. Megyn Kelly ticked off Jane Fonda about her plastic surgery. The Green Bay Packers asked their fans to join them in unity for tonight’s game. Hitler’s underwear? We take callers on the NFL’s response. For Dana’s birthday, we talk about out Top 5 birthday wishes. Nancy Pelosi said the Puerto Rican “came to the US”. We break down Trump’s tax plan. Chuck Todd doesn’t know how the Constitution works. A librarian refused books brought by Melania Trump.

I hope you’re ready for an amazing conversation; it’s one that is surprising even to me in the direction that it takes. My guest is Dana Garrison, a global business consultant and creator of Family Entanglement Work and Childhood Reimprinting Work. If these terms are puzzling to you, then I ask you to join us to learn how these powerful concepts can revitalize your life! In addition to her work in these fields, Dana is a recognized expert in the field of digital marketing, live video, and social media strategy. I can promise that you won’t be disappointed in this episode, so join us now! TWEET: “#Success isn’t about your #IQ” @DanaGarrison   Changing Habits, Patterns, and Beliefs: You’ve heard that age-old debate of “Nature vs. Nurture.” Exactly what factors mold each of us into the person we become? For Dana, it was a mystery illness that prompted her work as a therapist, studying the intricacies of the mind, specifically in relation to personal development and achieving goals faster. Her Family Entanglement Work studies the generational patterns that we inherit, and Childhood Reimprinting focuses on the patterns and beliefs that we pick up during our childhood years. Dana noticed dramatic breakthroughs in her clients—and herself—as she used these concepts to undo blocks and reduce her symptoms, one by one. TWEET: “90% of what causes our #problems comes from our unconscious #habits and #patterns.” @DanaGarrison   You Aren’t Who You Think You Are!: Do you struggle with self-doubt, procrastination, and fear of failure? You may think that these are just characteristics of your personality—of WHO you are. Dana shows how these behavior patterns are sourced from entanglements and imprints; they are NOT your true self! Once they are addressed, they will go away, because these patterns are totally malleable. Dana explains why you should NEVER buy into the fact that these negative behaviors are YOU. TWEET: “All of your #patterns can be changed!” @DanaGarrison   Steps to Break Free Do you ever feel trapped by negative thoughts or behaviors? The first step in changing behavior is to be aware of it. Dana provides resources that give you power to make new choices and decisions. All it takes is action to make changes. She explains how 80-90% of success comes from your “Inner Game,” and she gives tools to help achieve goals. One of the secrets is to get a coach or mentor. Another step is to learn what triggers your negative thoughts and then DON’T buy into them! TWEET: “Inner #blocks can stop you from doing what you need to do.” @DanaGarrison     GUEST RECOMMENDATION: Address your Inner Game. Work on the root cause and not just the symptoms!   OUTLINE OF THIS EPISODE: [1:48] How Dana developed Family Entanglement Work and Childhood Reimprinting—all because of a mystery illness [6:45] Mind-blowing success in the first nine months of her business [7:30] Changing what we think is permanent about ourselves [9:25] Working through past obstacles in pursuing your dreams [10:00] Inner blocks to success and examples of entanglement patterns [13:40] Personality flaws are NOT part of us! [15:10] What to do to break free and have a different life [17:40] How Dana got into video and social media through pursuing her passion and freedom [23:00] Variations of entanglement and imprinting that come out in our new adventures [25:25] Finding a mentor or coach---it’s a KEY [26:25] What Dana has learned about successful people [28:50] What stops people the most [30:30] Childhood imprints about ourselves, others, and life [33:50] The Inner Game Thought Switch [35:00] Combatting negative thoughts [36:38] Dana’s ACTION item for dream chasers: Address your Inner Game!   RESOURCES MENTIONED IN THIS EPISODE:   Visit www.danagarrison.com/gift to receive three of Dana’s courses! Dana on Twitter Dana on Facebook Dana on LinkedIn Dana on YouTube Dana’s Website   TWEETS YOU CAN USE: TWEET: “You can have a totally different #life than what you thought was possible!” @DanaGarrison TWEET: “#Create positive #change on the earth.” @DanaGarrison

Get ready for a Keeping It Real with Denna review! This series will consist of some of our favorite episodes so far. You just might be surprised at what you learn listening a second time around. --- Dana Spinola, Founder and CEO of fab’rik, visits with Keeping It Real With Denna to discuss how she broke free to find her freedom and purpose in life. Bio It was one part vision and two parts passion that brought founder and CEO, Dana Spinola, to leave corporate America to pursue her dream of owning a clothing boutique. Her vision was a boutique where everyone could afford to feel beautiful which meant high style with heart, no attitude or sticker shock. Her concept of fashion under $100 without sacrificing quality and ensuring priceless, first class customer service has paved the way for fab’rik’s success. For Dana, giving back is just as important as leading this company. She founded free fab’rik, a nonprofit organization that provides free shopping sprees for girls who need it most. Weekly, her team and volunteers visit safe houses to minister to the girls and host a fashion show. The mission is much more about the conversations had and confidence built during those sprees, as Dana truly believes clothing can changes lives! While she sits at the head of both the franchise and nonprofit, her most challenging yet rewarding job is being mom to her four children – three boys and a beautiful daughter she and her family adopted in 2014. Somehow, she does it all…with integrity and passion. It is with that integrity and passion that Dana began franchising fab’rik in 2006, with the hope of allowing others the opportunity to live out their dream of having their own boutique. Now, in just 14 years since it all began there are over 40 locations nationwide, making fab’rik a leading fashion franchise. In joining the fab’rik family, you not only enjoy the benefit of chasing your dreams, but also the benefit of having a corporate team who has done it all, and a network of other owners who share the same passion and mission as you - to make our stores as successful as we possibly can. About the Episode Long-time friends, Denna and Dana take a stroll down memory lane for some good laughs and life lessons. You’ll get to know Dana on a personal level and find out why she left her lucrative job in corporate America to start her own clothing store, fab’rik. You’ll even hear the story of how she managed to build the chic and trendy boutique from the ground up and how she manages to run the empire while raising four children. Today, fab’rik has multiple locations around the U.S. and the company is only continuing to expand and grow. To learn more: About Dana- Follow Dana on Facebook, Instagram, About fab’rik- Follow fab’rik on Facebook, Twitter, Instagram, and Pinterest