Podcast appearances and mentions of dana derricks

How To Think With Dan Henry

Play Episode Listen Later Apr 7, 2021 31:15

Here is the conclusion of the special conversation I had on stage at a Traffic Secrets event with a friend and a student, Nic Fitzgerald. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, welcome to Marketing Secrets podcast. I’m so excited, I’m here on stage right now at the Two Comma Club X event with Mr. Nic Fitzgerald onstage. A year ago I gave a podcast to him about how to make it rain and this is section number two. Now those of you who don’t know, in the last 12 months since I did that podcast he’s been making it rain and he’s been changing his life, his family’s lives, but more importantly, other people’s lives as well. And it’s been really cool, so that’s what we’re going to cover today during this episode of the podcast. So welcome back you guys. I’m here on stage with Nic Fitzgerald, so excited. So I made a list of seven things that if I was to sit in a room with him in front of a whole bunch of people I’d be like, “Hey Nic, you’re doing awesome, but here’s some things to look at that I think will help you a lot with what you’re doing.” So number one, when Nic first kind of started into this movement that he’s trying to create, I don’t know when it was, if you created this before or after. When did you create the Star Wars video? Nic: This was, we talked in July, it was September/October. So a few months later. Russell: How many of you guys have seen his Star Wars video? Okay, I’m so glad. For those who are listening, about 10% of the room raised their hand, the other 90% who are friends and followers and fans of Nic have never seen the Star Wars video. His Star Wars video is his origin story and it is one of the best videos I have ever, by far the best video I’ve seen him do, it is insanely good. It comes, do you want to talk about what happened in the video? It’s insanely good. Nic: So I told the story of, I’m a huge Star Wars nerd, so if you didn’t know that, now you do. When I was young my grandma who lived in the same neighborhood as me, she took me to go see Return of the Jedi in the movie theater and I was such a Star Wars nerd, even at a young age, that when I was playing at the neighbors house, and you know, it’s the 80s, so mom and dad are like, “Nic, come home for dinner.” That kind of thing, I would ignore them. I would not come home until they called me “Luke”. No lie. I would make them call me Luke, or I would ignore them. I would not hear them. Russell: Had I known this in high school I would have teased him relentlessly. Nic: So my grandma took me and I remember going and it was so fun because we took the bus, it was just a fun thing. And we went and I just remember walking in and handing my ticket to the ticket person. And then popcorn and just the smells of everything. And again, this is the 80s so walking in the movie theater; I almost lost a shoe in the sticky soda, {sound effects} going on. I just remember how my feet stuck to the floor and all that stuff. And then just being so excited to see my heroes on the big screen and Dark Vader, I just remember watching it. This is such a silly thing to get emotional about, but you know I remember the emperor and Darth Vader dying and all that stuff. It was just like, ah. It was a perfect day. Sorry sound dude. But it was just a perfect day with my grandma who has always been dear to me. So the purpose of that video, I’d put it off for a long time. I knew I needed to tell my own story if I’m going to be helping somebody else tell theirs. And I put it off for a long time, because working through things, I was afraid that if it sucked, if the story was terrible, if the visuals were crappy, that was a reflection on me and my skills. I had worked on a bazillion Hallmark Christmas movies, you know how they put out like 17 trillion Christmas movies every year, if one of those sucks, no offense, they’re not riveting television. Russell: They all suck. Nic: That wasn’t a reflection on me, I was just doing the lighting or the camera work. I didn’t write the story, it wasn’t my story. But this was me, so I put it off for a long time because I knew if I didn’t execute how I envisioned it, that it would reflect poorly on me, and it would be like I was a fraud. So the purpose of the video, there were three purposes. One to tell a story and get people to connect with me on a personal level. As I told that story here, how many of you remembered your feet sticking to the floor of a movie theater? How many of you, when I talk about the smell of popcorn and that sound, you felt and heard and smelled that. So it was one thing, I wanted people to connect with me and just see that I was just like you. Then I wanted to show that I could make a pretty picture. So I had that and I used my family members as the actors. And then I went and talked about how…and then I wanted to use it to build credibility. I’ve worked on 13 feature films and two television series and shot news for the NBC affiliate and worked in tons of commercials. So I’ve learned from master story tellers and now I want to help other people find and tell their story. And then I showed clips of stories that I tell throughout the years. So that was, I just remember specifically when I finally went and made it live, I made a list of about 20 people, my Dream 100 I guess you could say. I just wanted to send them and be like, “Hey, I made this video. I would love for you to watch it.” And Russell’s on that list. So I sent that out and made it live and then it was just kind of funny, it didn’t go viral, I got like 5000 views in a day, and it was like “whoa!” kind of thing. But it was just one of those things that I knew I needed to tell my story and if I wanted to have any credibility as a story teller, not as a videographer, but as a story teller, being able to help people connect, and connect hearts and build relationships with their audience, I had to knock it out of the park. So that was my attempt at doing that. Russell: And the video’s amazing, for the 10% of the room who saw it, it is amazing. Now my point here for Nic, but also for everyone here, I wrote down, is tell your story too much. Only 10% of the room has ever seen that video or ever heard it. How many of you guys have heard my potato gun story more than a dozen times? Almost the entire room, for those that are listening. Tell your story to the point where you are so sick and tired of telling the story and hearing it, that you just want to kill yourself, and then tell it again. And then tell it again. And then tell it again, because it is amazing. The video is amazing, the story is amazing. How many of you guys feel more connected to him after hearing that story right now? It’s amazing. Tell t he story too much. All of us are going to be like, “I don’t want to hear the story. I don’t want to tell the story again.” You should be telling that story over and over and over again. That video should be showing it. At least once a week you should be following everyone, retargeting ads of that video. That video should be, everyone should see it. You’ve got 5,000 views which is amazing, you should get 5,000 views a day, consistently telling that story, telling that story. Because you’re right, it’s beautiful, it’s amazing and people see that and they’re like, “Oh my gosh, I need that for my business. I need to be able to tell my story the way he told that story, because the connection is flawless.” And I think my biggest thing for you right now, is tell your story more. Tell that thing. You’re telling good stories, but that story, that’s like your linchpin, that’s the thing that if you can tell that, it’s going to keep people connected to you for forever. Anyone who’s seen that video, you have a different level of connection. It’s amazing, it’s shot beautifully. You see his kids looking at the movies, with lights flashing, it’s beautiful. So telling your story more, that’d be the biggest thing. It’s just like, all the time telling that story over and over and over again. That’s number one. Alright, number two, this one’s not so much for you as much for most of everybody else in here, but number two is that energy matters a lot. I’m not talking about, I’m tired during the day. I’m talking about when you are live, or you are talking in front of people, your energy matters a lot. I was hanging out with Dana Derricks, how many of you guys know Dana, our resident goat farmer? By the way, he’s asked every time I mention his name is please not send him anymore goats. He’s gotten like 2 or 3 goats in the last month from all of our friends and family members here in the community. Please stop sending him goats. He loves them but he doesn’t want any more. Anyway, what’s interesting, I was talking to Dana, and he’s like, “Do you know the biggest thing I’ve learned from you?” and I’m like, “No. what?” and I thought it was going to be like dream 100 and things like that. No, the biggest thing that Dana learned from me, he told me, was that energy matters a lot. He’s like, “When I hang out with you, you’re kind of like blah, but when you get on stage you’re like, baaahh!” and I started telling him, the reason why is when I first started this career, in fact, I have my brother right now pulling all the video clips of me from like 12 or 13 years ago, when I had a shaved head and I was awkward like, “Hi, my name is Russell Brunson.” And we’re trying to make this montage of me over 15 years of doing this and how awkward and weird I was, and how it took 8-10 years until I was normal and started growing my hair out. But I’m trying to show that whole montage, but if you look at it like, I was going through that process and the biggest thing I learned is that if I talked to people like this, when you’re on video you sound like this. The very first, I think I’d have an idea and then I’d just do stupid things. So I saw an infomercial, so I’m like I should do an infomercial. So I hired this company to make an infomercial and next thing I know two weeks later I’m in Florida and there’s this host on this show and he’s like the cheesiest cheese ball ever. I’m so embarrassed. He asked me a question and I’m like, “Well, um, you know, duh, duh…” and he’s like, “Whoa, cut, cut, cut.” He’s like, “Dude, holy crap. You have no energy.” I’m like, “No, I feel really good. I have a lot of energy right now.” He’s like, “No, no you don’t understand. When you’re on tv, you have to talk like this to sound normal. If you just talk normal, you sound like you’re asleep.” I’m like, “I don’t know.” So we did this whole infomercial and he’s like all over the top and I’m just like, trying to go a little bit higher and it was awkward. I went back and watched it later, and he sounded completely normal and I looked like I was dead on the road. It was weird. Brandon Fischer, I don’t know if he’s still in the audience, but we did…Brandon’s back here. So four years ago when Clickfunnels first came out we made these videos that when you first signed up we gave away a free t-shirt. How many of you guys remember seeing those videos? I made those videos and then they lasted for like four years, and then we just reshot them last week because it’s like, “Oh wow, the demo video when we’re showing CLickfunnels does not look like Clickfunnels anymore. It’s completely changed in four years.” So Todd’s like, “You have to make a new video.” I’m like, “I don’t want to make a video.’ So finally we made the new videos, recorded them and got them up there and we posted them online, and before we posted them on, I went and watched the old ones, and I watched the old ones and I was like, “Oh my gosh, this is just four years ago, I am so depressing. How did anybody watch this video?” It was bad, right Brandon. It was like painfully bad. I was like, “oh my gosh.” That was just four years ago. Imagine six years ago, or ten years. It was really, really bad. And when I notice the more energy you have, the more energy everyone else has. It seems weird at first, but always stretch more than you feel comfortable, and it seems normal, and then you’ll feel better with it and better with it. But what’s interesting about humans is we are attracted to energy. I used to hate people talking energy talk, because I thought it was like the nerdy woo-woo crap. But it’s so weird and real actually. I notice this in all aspects of my life. When I come home at night, usually I am beat up and tired and worn out. I get up early in the morning, and then I work super hard, I get home and I get out of the car and I come to the door and before I open the door, I’m always like, Okay if I come in like, ugh, my whole family is going to be depressed with me.” They’ll all lower to my energy level. So I sit there and I get into state and I’m like, okay, whew. I open the door and I’m like, “What’s up guys!! I’m home!” and all the sudden my kids are like, “Oh dad’s home!” and they start running in, it’s this huge thing, it’s crazy, and then the tone is set, everyone’s energy is high and the rest of the night’s amazing. When I come in the office, I walk in and realize I’m the leader of this office and if I come in like, “Hey guys, what’s up? Hey Nic, what’s up?” Then everyone’s going to be like {sound effect}. So I’m like, okay when I come in I have to come in here, otherwise everyone is going to be down on a normal level. I have to bring people up. So we walk in the office now and I’m like, “What’s up everybody, how’s it going?” and I’m excited and they’re like, “Oh.” And everyone’s energy rises and the whole company grows together. So l love when Dave walks through the door, have you guys ever noticed this? When Dave walks through the door, I’m at a 10, Dave’s like at a 32 and it’s just like, he wakes up and comes over to my house at 4:30 in the morning to lift weights. I sleep in an hour later, and I come in at 5:45 or something, and I walk in and I’m just like, “I want to die.” And I walk in and he’s like, “Hey how’s it going?.” I’m like, “Really good man. You’ve been here for an hour.” And all the sudden I’m like, oh my gosh I feel better. Instantly raised up. It’s kind of like tuning forks. Have you noticed this? If you get two tuning forks at different things and you wack one, and you wack the other one, and you bring them close together, what will happen is the waves will increase and they end up going at the exact same level. So energy matters. The higher your energy, the higher everyone else around you will be, on video, on audio, on face…everything, energy matters a lot. So that’s number two, when you’re making videos, thinking about that. Alright number three, okay this, you were like 90% there and I watched the whole thing and I was so excited and then you missed the last piece and I was like, “Oh it was so good.” So a year after that Facebook message came, you did a Facebook live one year later to the day, and he told that story on Facebook live. And I was like, “Oh my gosh this is amazing.” And he told that story, and he was talking about it, and I was emotional, going through the whole thing again. This is so cool, this is so cool. And he told the story about the podcast, and this podcast was an hour long, and the thing and his life changed and all this stuff… And I know that me and a whole bunch of you guys, a whole bunch of entrepreneurs listened to this story and they’re at bated breath, “This is amazing, this is amazing.” And he gets to the very end, “Alright guys, see you tomorrow.” Boom, clicks off. And I was like, “Aaahhh!” How can you leave me in that state? I need something, I need something. So the note here is I said, make offers for everything. Think about this, at the end when you ended, and everyone’s thinking, I want to hear that episode, where is that? How would it be? Now imagine you take the opportunity at the very end that says, “How many of you guys would like to hear that episode where Russell actually made me a personal podcast? And how many of you guys would actually like if I gave you my commentary about what I learned and why it was actually important to me? All you gotta do right now is post down below and write ‘I’m in.’ and I’ll add you to my messenger list and I’ll send you that podcast along with the recording where I actually told you what this meant to me.” Boom, now all those people listening are now on his list. Or they can even go opt in somewhere. But all you did was tell the story and everything and we were all sitting with bated breath and I was just like, at the end make the offer. You guys want the stuff I talked about, you want the thing? You want the thing? And then you send them somewhere and now you captured them and consider them longer term and you can do more things with them. It was like, hook, story, dude where’s my offer? Give me something. But it was awesome. How many of you guys felt that way when you listened to that thing and you’re just like, “I don’t even know where to find that episode. Russell’s got eight thousand episodes everywhere, I don’t even know where to look for it.” You could have been like, here’s the link. Just the link….if you guys can’t figure out how to make an offer, go listen to a whole bunch of stuff, find something amazing and be like, “oh my gosh you guys, I was listening to this Tim Ferris podcast, he did like 800 episodes, every one is like 18 hours long, they’re really hard to listen to, but I found this one from 3 ½-4 years ago where he taught this concept and it was insane. It was amazing; I learned this and this. How many of you want to know what that is? Okay, I have the link, if you message me down below I’ll send you the link to exactly where to find that episode.” Everyone will give it to you. You’ll be like, “But it’s free on the internet Russell.” It doesn’t matter. You know where it’s at and they don’t. They will give you their contact information in exchange for you giving them a direct link to the link. Back before I had anything to give away for opt ins, guess what I used to do. I used to go to YouTube and I would find cool videos from famous people. One of my favorite ones we did was I went and typed in YouTube, “Robert Kiyosaki” because he was one of my big mentors at the time. And there was all these amazing Robert Kiyosaki videos on YouTube for free. Tons of them. Hour long training from Robert Kiyosaki. Four hour long event from Robert Kiyosaki. All this stuff for free listed in YouTube. So I made a little Clickfunnels membership site, I got all the free videos and put them inside a members area and just like, “Tab one, Robert Kiyosaki talking about investing, Robert Kiyosaki talking about stocks, Robert Kiyosaki talking….” And I just put all the videos in there and made a squeeze page like, “Hey, who wants a whole bunch of free, my favorite Robert Kiyosaki videos?” and I made a little landing page, people opt in, I give them access to the membership site, and then I went and targeted Robert Kiyosaki’s audience and built a huge list off his people. Dream 100. Imagine with Dream 100 instead of doing just one campaign to all the people, if each person in your dream 100 you made a customized membership site with the free content right now, be like, “Hey, you’ve listened to a lot of Grant Cardone, he’s got four podcasts, 5000 episodes, there’s only four that are actually really, really good. Do you guys want to know what they are? Opt in here, I’ll give you the four best episodes of all. I currated all these for you to give you the four best.” And target Grant’s audience with that, now you got all his buyers coming into your world. Is that alright, is that good. Alright number four ties along with this. Number four, start building a list ASAP. I don’t think I’ve ever seen you do a call to action to get a list anywhere, have I? After today’s session you’re …..just build a list. If you got nothing from this event at all, every time you do a hook and story, put them somewhere to build a list, because that’s the longevity. Because that’s where if Zuckerberg snaps his finger and you lose all your fans and followings and friends, and all the sudden you’re trying to build over somewhere else, it won’t matter because you’ll have those people somewhere external and now you can message them and bring them back into whatever world you need them to be at. But that’s how you build stability in business. It’s also how you sell this time, you want to sell it the next time and the next time, the list is the key. Funnel Hacking Live, the first Funnel Hacking Live it was a lot of work and we sold out 600 people in the room, and we kept growing the list and growing the list, the next year we did 1200. Then we did 1500, last year was 3000, this year we’re going to be at 5000. We’re building up the list and building up pressure and excitement and then when you release it, it gives you the ability to blow things up really, really fast. Okay, that was number four. Okay number five, I wrote down integration marketing, adding to other’s offers to build a buyer list. So this is a little sneaky tactic we used to back in the day when I didn’t have my own list, but I had a couple of skills and talents which you do happen to have, which is nice. If you have no skills this won’t work, but if you have skills you’re lucky. So Frank Kern used to do this as well. Frank is sneaky. He used to do this all the time and I saw him doing it and I’m like, “Oh my gosh, he’s brilliant.” So Frank did a one hour presentation somewhere and he called it Mind Control, it wasn’t Mass Control, but it was something like about how to control the minds of your prospects through manipulation and something sneaky. And the title alone was amazing. It was a one hour presentation he gave somewhere. And he put it on these DVDs and what he did, he went to like Dan Kennedy and he’s like, “Hey Dan, you have all of your buyer and you send them this newsletter every single month,” at the time they had 13000 active members, these were their best buyers. He’s like, “This DVD I sell for like a thousand bucks. Do you want to give it to all your people for free?” And Dan’s like, “sure.” And all the sudden the next month, Franks got his best CD with his best stuff in the mailbox of the 13000 best customers, every single person that Dan Kennedy’s been collecting for the last 15 years. So think about this. With your skill set, look at the other people in the market, all the dream 100 who are doing things and how do you create something you can plug into their offers, and every single time one of those people sell a product, your face is popping up as well. It’s called integration marketing, my first mentor Mark Joyner wrote a book called Integration Marketing, it’s a really fast read. You can read it in an hour, but it will get your mind set thinking about it. How can I integrate with what other people are always doing? Because I can go and make a sell, and make another sell, but I was like, when we launched Clickfunnels I was like, “How can I figure out other people’s sales processes that are already happening and somehow inject myself into all these other sales processes?” That way every single time Steven Larsen sells something or someone else sells something, or all these people are selling something, it always somehow gets flown back to me. I want every product, every course, everything happening in the internet marketing world to somehow have people saying my name. That’s my goal. How many of you guy have been to other people’s events and I’m not there and they say my name? It makes me so happy. I get the instagrams from some of you guys, “Hey so and so just said your name.” I’m like, that’s so good. How have I done that? I spent a lot of my life integrating into everybody’s offers. Initially when I first got started, every single person who had a product, I was an interview in everyone’s product. I was like, looking at people launching a product, specific product launches coming, I’d contact them. Product launch is coming up, “Hey man, is there any way I could do a cool thing for your people? I could create this and give it to you and you could plug it into your product?” and everyone’s like, ‘Sure, that’d be awesome.” And all the sudden, boom, they get 5000 new buyers came in and every single one of them got my thing. They’re hearing my name, hearing my voice and it’s just constant integration. I think about how I met Joe Vitale, I talked about that earlier with the greatest showman. He was in an interview in a course I bought from Mark Joyner, I listened to it, fell in love with Joe Vitale, bought his stuff, given him tons of money over the years, a whole bunch of good stuff because he was integrated in that. So looking at other ways to integrate, the skill set that you already have into other people’s marketing channels because then you’re leveraging anytime any of these partners make a sell, you’re getting customers coming through that flow as well. Cool? Nic: Yeah. Russell: That was number five. Number six, I call this one rainmaker projects, because we talked about rainmaker during the first podcast interview. So rainmaker projects are, and again when I first started my career I did tons of these, where it’s like, I was really good at one piece. For you, you’re really good at video and story telling. And I look out here and be like, okay who is someone else here that is awesome? So and so is really good at making a product on Facebook ads. “You’re really good at Facebook ads, so I’ll do the video for this course, you do the Facebook, you do the actual ads for us.” And then, you’re awesome at doing the traffic and you bring in four or five people, like this little avenger team, and you create a cobranded product together and you launch it and everyone makes a bunch of money, split all the money, 50/50/50/50, that makes more than 100,but you know what I’m talking about, everyone splits the money, everyone splits the customer list and all the sudden you’ve all pulled your efforts, your energy, your talents together and everyone leaves with some cash, and you also leave with the customer list, and that’s when you start growing really, really rapidly. When I started I didn’t have a customer list, I had a very small one. But I had a couple of skill sets so that’s why I did tons of these things. That’s like, if you guys know any of my old friends like Mike Filsaime, Gary Ambrose, I could list off all the old partners we had back in the day, and that’s what we did all the time, these little rainmaker projects. We didn’t call them that back in the day, but that’s what it was. It was just like, we all knew what our skill sets were, and it’s like, let’s come together, let’s make a project. This isn’t going to be how we change the world, it’s not going to be something we’re going to scale and grow, but it’s like, it’s going to be a project, we put it together, we launch it, make some money, get some customers, get our name out in the market, and then we step away from it and then we all go back to our own businesses. It’s not like, that’s why it’s funny because a lot of times people are scared of these. Like, “Well, how do we set up the business structure? Who’s going to be the owner? Who’s the boss?” No, none of that. This is an in and out project where all the rainmakers come together and you create something amazing for a short period of time, you split the money and you go back home with the money and the customers. But it gave you a bump in status, a big bump in customer lists, a big bump in cash and then all those things kind of rise and if you do enough of those your status keeps growing and growing and growing, and it’s a really fast easy way to continue to grow. How many of you guys want to do a rainmaker project with Nic right now? Alright, very, very cool. Alright, and then I got one last, this is number seven. This kind of ties back to dream 100. The last thing I talked about was, and again this is kind of for everyone in the group, is the levels of the dream 100. I remember when I first started this process, I first got the concept and I didn’t know it was the dream 100 back then, but I was looking at all the different people that would have been on my dream 100 list. It was Mark Joyner, Joe Vitale, all these people that for me were top tier. Tony Robbins, Richard Branson, and I was like, oh, and I started trying to figure out how to get in those spots. And the more I tried, it was so hard to get through the gatekeeper, it was impossible to get through all these gatekeepers, these people. I was like, “Man don’t people care about me. I’m just a young guy trying to figure this stuff out and they won’t even respond to my calls or my emails. I can’t even get through, I thought these people really cared.” Now to be on the flip side of that, I didn’t realize what life is actually like for that, for people like that. For me, I understand that now at a whole other level. We’ve got a million and a half people on our subscriber list. We have 68000 customers, we’ve got coaching programs, got family, got friends. We have to put up barriers to protect yourself or it’s impossible. I felt, I can’t even tell you how bad I feel having Brent this morning, “Can you tell everyone to not do pictures with me.” It’s not that I don’t want to, but do you want me to tell you what actually happens typically? This is why we have to put barriers around ourselves. Here’s my phone, I’ll be in a room, like Funnel Hacking Live and there will be 3000 people in the room, and I’m walking through and someone’s like, “Real quick, real quick, can I get a picture?” I’m like, “I gotta go.” And they’re like, “It’ll take one second.” And I’m like, ahh, “Okay, fine, quick.” And they’re like, “Hold on.” And they get their phone out and they’re like, “Uh, uh, okay, uh, alright got it. Crap it’s flipped around. Okay, actually can you hold this, my arms not long enough can you hold it? Actually, hey you come here real quick, can you hold this so we can get a picture? Okay ready, one two three cheese.” And they grab the camera and they’re off. And for them it took one second. And that person leaves, and guess what’s behind them? A line of like 500 people. And then for the next like 8 hours, the first Funnel Hacking Live, was anyone here at the first Funnel Hacking Live? I spent 3 ½ hours up front doing pictures with everybody and I almost died afterwards. I’m like, I can’t…but I didn’t know how to say no, it was super, super hard. So I realize now, to protect your sanity, people up there have all sorts of gatekeepers and it’s hard. So the way you get through is not being more annoying, and trying to get through people. The way you get to them is by understanding the levels of that. So I tried a whole bunch of times, and I couldn’t get in so I was like, “Crap, screw those guys. They don’t like me anyway, they must be jerks, I’m sure they’re just avoiding me and I’m on a blacklist….” All the thoughts that go through your head. And at that time, I started looking around me. I started looking around and I was like, “hey, there’s some really cool people here.” And that’s when I met, I remember Mike Filsaime, Mike Filsaime at the time had just created a product he launched and he had like a list of, I don’t know, maybe 3 or 4 thousand people. And I remember I created my first product, Zipbrander, and I was all scared and I’m like ,”Hey Mike, I created this thing Zipbrander.” And he messaged back, “Dude that’s the coolest thing in the world.” A couple of things, Mike didn’t have a gatekeeper, it was just him. He got my email, he saw it, and he was like, “This is actually cool.” I’m like, “Cool, do you want to promote it?” and he’s like, “Yes, I would love to promote it.” I’m like, oh my gosh. I had never made a sale online at this point, by the way, other than a couple of little things that fell apart. I never actually made a sale of my own product. Zipbrander was my very first, my own product that I ever created. So Mike was that cool, he sent an email to his list, his 5000 person list, they came over, I had this little pop up that came to the site and bounced around, back in the day. I had 270 people opt in to my list from Mike’s email to it, and I think we made like 8 or 10 sales, which wasn’t a lot, but 67 that’s $670, they gave me half, I made $350 on an email and gained 300 people on my list. I’m like, oh my gosh this is amazing. And I asked Mike, “Who are the other people you hang out with? I don’t know very many people.” And he’s like, “Oh dude, you gotta meet this guy, he’s awesome.” And he brought me to someone else, and I’m like, “Oh this is cool. “ and Mike’s like, “Dude, I promoted Zipbrander, it was awesome, you should promote it.” And then he’s like, “Oh cool.” And he promoted Zipbrander. I’m like, oh my gosh, I got another 30-40 people on my list and there were a couple more sales. And then I asked him, “Who do you know?” and there was someone else, and we stared doing this thing and all the sudden there were 8 or 10 of us who were all at this level and we all started masterminding, networking, figuring things out, cross promote each other and what happened, what’s interesting is that all of our little brands that were small at the time started growing, and they started growing, and they started growing. All the sudden we were at the next tier. And when we got to the next tier all the sudden all these new people started being aware of us and started answering our calls and doing things, and Mike’s like, ‘Oh my gosh, I met this guy who used to be untouchable.” And he brought him in and brought them in and all the sudden we’re at the next level. And we started growing again and growing again. And the next thing we know, four years later I get a phone call from Tony Robbins assistant, they’re like, “Hey I’m sitting in a room and I got Mike Filsaime, Frank Kern, Jeff Walker, all these guys are sitting in a room with Tony Robbins and he thinks that you guys are the biggest internet nerds in the world, he’s obsessed with it and he wants to know if he can meet you in Salt Lake in like an hour.” What? Tony Robbins? I’ve emailed him 8000 times, he’s never responded even once, I thought he hated me. Not that he hated me, it’s that he had so many gatekeepers, he had no idea who I was. But eventually you start getting value and you collectively as a level of the dream 100 becomes more and more powerful. Eventually people notice you because you become the bigger people. And each tier gets bigger and bigger and bigger. So my biggest advice for you and for everybody is understanding that. Yes, it’s good to have these huge dreams and big people, but start looking around. There are so many partnerships to be had just inside this room. How many deals have you done with people in this room so far? Nic: Quite a few. Russell: More than one, right. Nic: Yeah, more than one. Russell: Start looking around you guys. Don’t always look up, up, up and try to get this thing. Look around and realize collectively, man, start doing the crossings because that’s how everyone starts growing together and there will be a time where I’ll be coming to you guys begging, “Can you please look at my stuff you guys, I have this thing called Clickfunnels. You may have heard of it. Can you please help me promote it?” And that’s what’s going to happen, okay. So the level of the dream 100 is the last thing, just don’t discount that. Because so many people are like swinging for the fence and just hoping for this homerun like I was, and it’s funny because I remember eventually people would respond to me, that I was trying for before, and they’d contact me. And I was like, oh my gosh. I realized, I thought this person hated me, I thought I was on a black list. I was assuming they were getting these emails and like, “oh, I hate this. Russell’s a scammer.” In my head right. They never saw any of them. Until they saw me, and they reached out to me and the whole dynamic shifted. So realizing that, kind of looking around and start building your dream 100 list, even within this room, within the communities that you’re in, because there’s power in that. And as you grow collectively, as a group, everyone will grow together, and that’s the magic. So that was number seven. So to recap the seven really quick. Number one, tell your story way too much, to the point where you’re so annoyed and so sick and tired of hearing it that everybody comes to you, and then keep telling it even some more. Number two, in everything you’re doing, energy matters a lot. To the point, even above what you think you’re comfortable with and do that all the time. Number three, make offers for everything. Hook, story, don’t leave them hanging, give them an offer because they’ll go and they will feel more completed afterwards. Number four, start building a list, it ties back to the first thing. Make an offer, get them to build your list, start growing your list because your list is your actual business. Number five, integration marketing. Look for other people’s marketing channels and how you can weave what you do into those channels, so you can get free traffic from all the people who are doing stuff. Number five, create rainmaker projects, find really cool things and bring four or five people together and make something amazing. Share the cash, share the customer list, elevate your status, elevate your brand, and it’s really fun to do because you get to know a whole bunch of people. And Number seven, understanding the levels of the dream 100. Find the people at your level and start growing with them together collectively as you do that, and in a year, two years, three years, five years Tony Robbins will be calling you, asking you to make his video and it will be amazing. Does that sound good? Awesome.

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Day 55 - Integrating the Dream 100

The Budding Entrepreneur

Play Episode Listen Later Mar 10, 2021 12:21

Day 55 - In this episode, we begin talking about how to integrate both the James Friel and the Dana Derricks' 30-day plans. There are some interesting discoveries I made that I want to share, so take a listen!!

integrating dana derricks james friel

How to Write a Book that Attracts Clients in Just One Week with Dana Derricks

Play Episode Listen Later Feb 8, 2021 42:16

>>> CLICK HERE to Book Your FREE 30-Minute Consultation Call with Dana!!

Dream 100 Guru Dana Derricks On The Power of “Snail Mail!”

Membership Masters Podcast

Play Episode Listen Later Jan 7, 2021 57:32

My guest today is Dana Derricks - Dana Derricks is the guru of gurus when it comes to Dream 100 marketing! My company is using Dream 100 right now and it has changed the game in our podcast, emails, sales, everything that we’ve done and it’s going to have great results for us in the future. We are big believers in Dream 100 and nobody on the planet teaches the Dream 100 strategy better than Dana Derricks. Dana Derricks is Russell Brunson’s go-to copywriter! Today we’re going to talk about: Dream 100 Copywriting The power of “snail mail” Dana’s new book, “One Week Author”

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How to Write your Book in One Week with Entrepreneur, Speaker, 14-time Best-Selling Author Dana Derricks

The Happy Hustle Podcast

Play Episode Listen Later Dec 15, 2020 62:11

In this episode of the Happy Hustle Podcast I chat with rockstar author, entrepreneur and goat farmer Dana Derricks! An award-winning business owner, consultant, 14-time author, and one of the top marketers on the planet...Dana Derricks is bringing his vast knowledge of hustling and sales (to the tune of millions of dollars) over the past 12 years in the trenches! On this interview you will hear: 1) why you need a book 2) why traditional publishing sucks 3) the right way to write and launch your book Get Dana's new book at https://www.oneweekauthor.com/happy IF YOU WANT TO BE AN AUTHOR THIS IS BOOK IS A MUST READ. For more check out: www.caryjack.com/podcastin Love and light ya'll!

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Dana Derricks And The One Week Author

Play Episode Listen Later Dec 15, 2020 27:44

Dana just wrote a book called One Week Author on how you can write and publish a book in only one week. Dana has written over 13 books and is well known as the guru of the Dream 100 and the world's coolest goat farmer.We discussed the concept behind his book and why he believes anyone can quickly become a published author. He shares the challenges he's faced in his own business as well as his writing process. Dana and I discuss the changes in the entrepreneurial landscape over the last several years and how there seems to be a mindset of abundance permeating it.We had a lot of fun, and I think you will find a lot of value from this week's episode. Be sure to tune in!Key TakeawaysThe concept behind One Week Author (01:30)Why someone should write a book (03:00)Challenges Dana has had to face over the last year (13:00)There is an abundance mindset permeating the entrepreneurial space (18:30)The secrets to writing a book in a week (21:50)Dana’s personal writing process (25:00)Additional Resources Connect with Dana hereYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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Dana Derricks And The One Week Author

Play Episode Listen Later Dec 15, 2020 27:44

spotify google apple marketing entrepreneur stitcher publishing one week clickfunnels combe dana derricks

Hacking The Hackers...

Play Episode Listen Later Dec 7, 2020 12:35

A really cool strategy to meet your Dream 100 and get their customers to flow into your funnels. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are pumped and excited for today. Today, I'm going to bring you some charisma, some hacking, some excitement, and a whole bunch of fun stuff. All right, everybody. I wanted to funnel hack somebody today because what they're doing is really, really cool, and I think it would behoove you all to watch what she is doing. The person I'm talking about, her name is McCall Jones. The story, as I know it, and I probably don't know all the details, but she is related to Kathryn Jones, who is our resident design hacker who spoke at Funnel Hacking Live this year about design hacking. She was so excited that she was going to speak on stage. She invited her friends and her family to all come watch her crush it, and she did crush it. She did an amazing job. One of her... I think it's her sister-in-law, came not knowing anything about what in the world we do, and she sat there and watched Kathryn do her thing. Then she watched the entire event, and she was like, "This is amazing. I want to do something related to this." Now, McCall's background... Actually, I don't know all her background. I do know that she was on... What's that show? I keep thinking it's So You Think You Can Dance. That's not it. She's was on High School Musical, part two, I believe. I may quote that wrong. Maybe it's part one. I've never seen either of them, I'm not going to lie, but I think she was on High School Musical, part two. So, she's got an acting career and a bunch of stuff like that. But she's watching this, and she's like, "Oh my gosh. Kathryn's teaching design hacking. Russell's teaching funnel hacking. I could teach how to hack what I do," which is, she's, as an actress or actor... I don't know what they call themselves nowadays. I don't know what's politically correct, so I apologize to all the actors who I just offended with my unknowingness of how to say it right. But anyway, she was like, "I can teach people how to hack charisma. How is Russell able to get on stage, and what is he doing and why is he doing it?" and all that sorts of stuff. So, she decided that she was going to become the person who is going to teach people who want to become speakers or authors or selling from stage or do webinars or Facebook Lives how to actually get charisma, because a lot of people don't have that, right? They come on like, "Hi. I'm Russell," and they're all nervous, like I was 15 years ago, right? It's scary at first. So, she's like, "I'm going to teach a framework for how people can do charisma hacking." So, that began her journey. She said, "This is my thing. This is the spot in the market that I'm going to claim. I'm going to teach people this process. I'm going to call it charisma hacking, and this is my thing." Right? First off, everything so far what she's done is awesome, right? Same thing for you, right? You should be in your marketplace looking around like, "Where's the gap? Where are people not talking about? What can I do that can be unique? What is something that my gifts bring to the market that's going to be different than anybody else?" For her, because of her acting career and her understanding of these things, she thought, "This is the segment of the market I can carve out that can become my own, where I can become the category king in it." So, that's the first lesson. Second lesson. Then she went out there and she created a framework and she started a coaching program. She started training people how to do it. I'm sure she did a lot of it for free. She started going into Kathryn's groups and teaching this concept called charisma hacking, where she was testing out her process and testing things out. She came in to mine. I had her do a training for our Two Comma Club X members, because so many of I'm teaching them to publish, and they're scared to death to publish. I'm like, "Hey, McCall. Can you do a training for my people, teaching them the basics of charisma hacking and looking around and finding people who are successful and modeling them?" So, she made an amazing video for our members. So then, now, all Kathryn's members, they're my members, and other people are learning from her. She's going out there working for free, right, getting her content out there, plugging it strategically into people's coaching programs, where she has a chance to, first off, practice her material, practice her framework, essentially learning it better, and basically did all that stuff for free for everybody, right? Now, she's learning it. Now, from there, she's able to go and she's created a whole value ladder, right? She's got a core. She's got live one-on-one trainings. She's got things where she can help you, and she has a business related to that, right? Now, this is where most people mess up. They create the framework, they create the product, and then they're like, "How do I sell this thing? Ah." And they're like, "I don't know how to sell it." Obviously, there's a ton of funnels they can sell. I'm not going to talk about that, but I do want to talk about is what McCall is doing now. I just keep being more impressed with her every time I'm watching what she's doing. What she started doing three weeks ago is this thing where, as a way to get lead gen, to get people in the door, and also as a way to connect with her Dream 100. So, I'm assuming... Again, I'm not behind the scenes of all this, but I'm assuming she built out the list of like, "Okay, who are my Dream 100? Who are the people?" And by definition of the Dream 100, the Dream 100 is somebody who has your existing customers on their list, on their social profile, their following, whatever that might be, right? They have the attention of your potential dream customers. So, I'm assuming that McCall made a list, and she put me on the list, she put Dave Woodward, she put Steve Larson, and I'm not sure who else, because she's done it for three weeks now, but I'm sure there are more on there, right? So, what she's been doing is what she calls her charisma hacking weeks or charisma live or something like that, right, where basically what she's doing is each week she picks someone who's on her Dream 100. The first week was me, and she said, "I'm going to charisma hack Russell every single day for this next week." So, every day she went live on her Facebook page and said, "Okay, here's one of Russell's videos. Let me charisma hack him." So, she pushes play on my video and she pauses and talks about what I did and why did it and goes through that. First, she broke down one of my Facebook Lives. The next day she broke down one of my ads. The next day she broke down another thing. And she did that for five days, showing people how I use charisma and how they can model what I'm doing to be successful with theirs, right? Now, what's cool about it is she's tagging me in all these, so I keep seeing it. As her Dream 100, I keep being aware of the fact that she's talking about me, which is flattering, like, "Oh, this is cool." So, I watched a bunch of them, but then also, by tagging it, a lot of my people started seeing it. A lot of my people who are watching started tagging my customers and tagging people and bringing them over. So, by doing this, she's getting my attention, but she's also getting the attention of a lot of people that follow me, right? Now, obviously, right now I'm doing a podcast talking about it, so it's bringing more people to it, right? But it's smart. She's splintering off the market and saying, "Let me do five videos breaking down Russell, what he's doing, and that's going to bring his people in." Right? And the next week she picks Steven Larson, same thing. Me, Chris next, Steven Larson, and she did a Facebook Live he did, and then an ad he did, and then this and that. She broke that down and she tagged Steven on it and brought people from Steven's world into her world. Now, this week, she's doing Dave Woodward. Next week she'll do someone else, right? So, each week she has this consistent publishing process where she's out there publishing, bringing people into her world. Now they can come in, they can get into her value ladder, then they can start sending up through the products and services that she's selling. Okay, what she's doing, is she's taking this thing that she's teaching, taking her framework, and showing how it applies to other people. What's interesting is, I did something very, very similar when I launched ClickFunnels. Okay? I did the same thing, where I was out there and I started showing... It's funny, I still remember this because Lewis Howes, I used to love his website. I still love it, but I used to love his... I remember seeing his site and being so jealous of it, and I found out the company who built it is Digital Telephony,I think. Anyway, I can't say their name, but the company, and I went to try to hire them to build a website for me because Lewis's looked so freaking cool. They wanted to charge me... It was 30-something thousand dollars for them to design a webpage for me, and I was like, "Oh." I'm like, "You guys are good, but you're not that good." Right? So, when ClickFunnels came out, I wanted to show people... I was like, "I want to show you this process." So, I took Lewis's page. I remember I had my monitor. I had Lewis's page on the left-hand side and ClickFunnels on the right-hand side, and I said, "I want to show you how I can build Lewis's $30,000 webpage inside of ClickFunnels in less than 10 minutes." I went through and I literally built his webpage side-by-side until it was done. And I was like, "It looks just like his, right? It didn't cost me nothing. I did it in 10 minutes because I understand these concepts of funnel hacking." And if you were to ask Kathryn, it would be designed hacking, right? How do you model something that's already successful? So, that's what I became really, really good at doing. There's the first practical... The thing that I was doing, I was doing that for a lot of people. I would go onto to Tony Robbins pages and other pages. We used to do Facebook Lives every single week. We called them the Did You Know Show, like, "Did you know you can do this on ClickFunnels, and this and this?" And we'd show off features while I would be basically rebuilding other people's funnels inside of ClickFunnels to show them how we could... and anything else we could build in ClickFunnels as well. And that's initially how I got so much of my momentum off the ground, is by doing that, right? Anyways, I was watching McCall do this. I'm like, "Oh my gosh, this is brilliant." So, for you, I want you to think about this, think about your framework, right? What is the thing that you're teaching, right? Look at that. You've obviously got your product and your courses, and I'm not talking about that, but I'm talking about, how do we fill our funnel with people who are potentially going to buy that thing from us, right? How do you get the attention of your Dream 100? How do you start getting the traffic and the leads and the people coming in, right? This is all the traffic secret stuff we talk about. It's coming back and thinking about that, and then say, "Okay, how can I apply my framework to show how my Dream 100 is doing something correctly," right? "Here's how some of my Dream 100 is building a funnel. Let me show off their funnel. Here's how somebody over here is doing this, is using charisma. Let me show it. Here's how someone over here is using design hacking. Here, someone over here is using..." Fill in the blank, whatever your product is, okay? The nice thing that's... I had to talk with Dana Derricks about this one time. The coolest thing is, when you create a framework, but you name it, it becomes yours, right? So, for example, Dana is big. He teaches everyone the Dream 100, and Dana didn't come up with that. I didn't come up it. Chet Holmes was the one that introduced it to me and to Dana, but Dana's made that... His business is the Dream, the Dream 100, right? And he says, "What's cool about it," he's like, "I can now go, and when I see anybody doing any version of the Dream 100, even if they don't call it that, I can go and say, 'Hey, let me show you how Rachel Hollis used the Dream 100 to make her book the best selling book of all time...'" or of last year, right? And then he can go show that and like, "This is her process, how she did it." And even though she didn't call it the Dream 100 and didn't know, but he was able to say, "This is my framework, how she applied it. It was the Dream 100." And all of a sudden it gives all the credibility now to his framework, even though she didn't exactly know what it was, but she was still doing it, right? Or, "Here's how Tom Bilyeu uses the Dream 100. Here's how so-and-so, how so-and-so..." and start showing people using the tool, the thing that you're trying to do, right? And that is the strategy. That's the big aha, the big secret. Anyway, so think about that. What's your framework? Who are the people, either your Dream 100 or people in the media or whoever, who are unknowingly using your framework or parts of your framework that you can show and you can case study, and putting those out there as videos, as Facebook Lives, breaking them down and showing people, and people start seeing it over and over and over again. That's going to get their attention. That's going to increase the desire, and it's going to make them want the thing that you've got. Okay? Like I said, McCall Jones is doing such a cool job of it. If you go follow her on Facebook, you can see it. You can start seeing what she's doing and why she's doing it, and watch the process. Again, I'm a nerd, where I spend more time watching what people are doing than actually listening to the thing they're teaching me, right? So, with this, with McCall, I'm watching what she's doing, and I'm like, "Ah, this is brilliant. This is so smart," and I hope you guys are watching as well. Anyway, with that said, I'm at the office, I got some fun stuff to do today. I'm pumped. A lot of exciting things are happening. I can't tell you about them all right now, but the next three to six months inside ClickFunnels is going to be crazy, and I cannot wait to show you guys all the stuff we're doing. I'll reveal as much as I can behind the scenes here on the podcast, but with that said, appreciate you all. Thanks for paying attention and listening, and I'll talk to guys all soon. Bye, everybody.

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Dana Derricks (One Week Author)

Tools are tools

Play Episode Listen Later Dec 2, 2020 27:57

We talk to Dana Derricks about his new book One Week Author.

one week dana derricks

Begin With The End In Mind (Revisited)

The DotCom Musician Podcast

Play Episode Listen Later Nov 16, 2020 11:53

It has been a few years since this episode was first released, but I still feel that the message is important today. Enjoy this special episode from the archive! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t like the books. And fast forward to last week, I just kind of got back into it in the last week. I went and listened to a bunch of podcasts from The One Thing, I started re-reading the book, I got the main dude coaching me Monday mornings and it’s really, really cool. What’s interesting is, since he started coaching me, I’ve had this big epiphany, big aha, big realization inside, and then as I’ve been coaching the inner circle the last two days, I’m watching the people who are leveling up really, really quickly and there’s a consistent theme behind all the people who are growing fast versus who…..everyone’s growing, but the ones who are really quick. It’s interesting thing, it’s funny, the thing that I got in my coaching session was, it came back to Steven R. Covey, 7 Habits of Highly Effective People, which I read back in high school. It was start with the end in mind. It’s been interesting, as I’ve been going through the coaching stuff. Man the first, it feels like it’s been like a month because I move pretty quick on stuff. But the first exercise he had me do was figure out, what is your someday goal? Where do you want to be someday? So it’s not like 5 years from now, or 10 years, like in the future, where is it you really want to go? It’s been interesting as I’ve kind of done this exercise, I can walk you guys through what it is, but it’s morphed, 3 or 4 times to radically different things and I one of the big aha’s I realized when I went through this exercise is that literally my someday goal, I achieved it like 18 months ago. So the last 18 months I’ve been wandering without really a focus or a goal other than just more, which is interesting. So he’s had me keep focusing, what’s your someday goal? Begin with the end in mind. What are we trying to get to? So I figured out initially, here’s my someday goal, and someday goal can be about your business, you personally, your relationships, your spirituality, whatever you’re trying to figure out for yourself. Then he came back and said, “Okay, what do you have to had accomplished within 5 years to keep you on track for your someday goal?” So I was like, “Okay well, to have that I need to have this in place, these things need to be in place in the next 5 years.” And he came back and said, “Okay, what do you need within a year to be able to hit your 5 year goal? And what do you need by the end of this year to hit your one year goal? And what do you need by the end of this week to hit your yearend goal? Or your month goal?” So as you do this it’s interesting because you start getting more and more clear on all the steps. It was funny because it was like, as I did that, as I identified, had the end in mind, I started going back forward and I got to the things I needed to do. I looked at my to-do list and none of the things on my to-do list actually got me any closer to my someday goal. All the sudden I realized that I’m doing all these to-do’s that are good, they make me feel good, I check off the box, but none of them are actually moving me towards what I’m really wanting. I was like, well what’s the one thing I need to do today that’s going to help me hit my goal for the end of this week, which will hit my goal for the end of the month, blah blah, blah, all the way to the thing. And as I started asking those questions it blew my mind what the one thing was that I needed to focus on. It was not by any stretch what I thought it was going to be, what I assumed was the most important thing. And after this exercise he wanted me to come back and refine it and change things. So I kept getting….my someday goal changed three or four times and I started realizing as I was looking at that, it took me a while to figure it out. In fact, I still don’t know if I have it completely figured out. But the message I want to share with you guys is just that. Beginning with the end in mind. Again, the inner circle members having the most success is because they have a very clear end in mind. What is it they are trying to accomplish? And from there it’s easy to reverse engineer the funnels and make that happen. People who are struggling, they’re building funnels to be able to sell a product or a service, not with the end in mind. Does that make sense? It’s a little intricacy, but it’s interesting. I’ve had this really cool experience over the last two days, to kind of reflect I’m listening to all my entrepreneurs talk and teach and share what they’re doing and really start thinking more and more, what is the end? I need to know really clearly for my business, I need to begin with the end in mind. Or is my goal to get people in Clickfunnels? Is my goal to get people in Two Comma Club Coaching? Is my goal to get people into Inner Circle? What is the actual end goal? As soon as you identify it, that becomes the end goal and it becomes easy to see, well if that’s it, here are the funnels I need to reverse engineer to get people so that they will come up into that thing. For example, Dean Holland, he’s been in my inner circle for 3 years now. He basically over the last few months shut his entire company down and rebuilt it from the ground up but this time with a definite, very clear end in mind. This is where I’m trying to go. Because of that built out the funnels very simply in order, he launched and in the first 28 days built up $106,000 recurring income. Just because he began with an end in mind. So I think most of us, including me. I’m guilty of this as well, that’s been my big thing for the last 2 days, what’s the end goal. From a business standpoint, from a life standpoint, but also the customer journey, the value ladder. I talk a lot about in the Dotcom Secrets book, this value ladder, taking somebody through. But I would say even my value ladder isn’t completely clearly defined. It’s morphed and changed so much and I’m really coming back now and figuring that out. Dana Derricks when he was doing his presentation he was talking about his big aha. He said that us as creators want to keep creating and creating and creating. He said because of that, “If I look at my value ladder it kind of goes up a little and then it splits off in three different places. Some of those go up and some don’t and it gets really mushy really quick.” He realized he had to clearly define the value ladder. We’re going from here to here to here. So now he’s beginning with the end in mind. And what he said was interesting. It’s was funny because it’s something that I, a recurring thought I’ve had in my mind as well. Okay, I can’t keep creating new stuff that just spurts off my value ladder and shifts people all over the place. If I need to get my creative juices out there and just create something, the things I create need to be on the front end of the value ladder. They should only be free plus shipping or they should only be low ticket things to get somebody in, but the back of the value ladder should never shift, never change. That should be just a thing that’s there. And man, I just resonate with that. I was like, okay I obviously have my value ladder, I’ve got things in place, but I need to really specify this is the path, the process, the order and then just focus on the front end stuff. So it’s exciting. The last thing I wanted to kind of say is, again so many of us start our business like, here’s a product and we start building funnels based on that product. There’s nothing wrong with that. That’s how most people do it. It’s how I’ve done it a lot of times. Because of that, I think we get lost in the weeds of where we’re trying to go and often times we never get there because we don’t know where we’re going. And again, as I’ve been working with my coach on this, which has been really fun. It’s been cool because I’m clearly defining my someday goal, clearly defining the end and then from there I can reverse engineer all the pieces I need to make that happen. I think the same thing is true with funnels. It’s just begin with the end in mind. What’s the top of the value ladder? Where do you really want to take people? Figure that out and then reverse engineer, to do that here are the funnels I need. You got a path and a process. Anyway, it’s exciting. I love it. I love this game. I love my entrepreneurs. I love the inner circle. I love all of you guys. I love Clickfunnels. I’m having the time of my life. And hopefully, also I’m helping. I’m doing my best. It’s funny, I was reading, somebody I care about wrote a really cool post about what we do. And I was reading it and in the comments 3 or 4 people who were like, “I just don’t like Russell. I can’t connect with him. I don’t like his energy. I don’t like…” Whatever. It just kills me. It’s tough because I’m always trying to give and serve and do whatever I can and I hate when I don’t connect with everybody. But that’s okay as well. Hopefully my message gets to you and you’re able to take whatever it is you share out to people. And people connect with you, people I would never connect with. Hopefully you can connect with them and change them. So that’s one of my goals. Hopefully I connect with you and if I do, that’s the key. Take your energy, get out there, share your message with other people and change the world the way you can. Because unfortunately not everyone is always going to like me. And that’s the same for you. Not everyone’s going to like you. But the people who do, they’ll hear your voice and they’ll come to you and you’ll be able to help them and serve them and it’ll make the quality of their life so much better, which in return will make the quality of your life so much better. So that’s all I got tonight you guys. Appreciate you all, see you guys soon. Bye.

man habits figure one thing essentials inner circle highly effective people covey clickfunnels russell brunson marketing secrets dotcom secrets steven r covey dana derricks dean holland two comma club coaching

The Dream 100

Play Episode Listen Later Nov 7, 2020 15:53

Dream 100 is a way to put your business into the stratosphere. It takes TIME and it takes WORK but it benefits.... I'm still working on mine, but I'm all in! I mention doing your own research on the topic but there's one person you should definitely look into in regard to the Dream 100. His name is Dana Derricks and the Dream 100 is his thing (well, he didn't come up with it but his company is built on it). Dotcom Secrets. I mentioned is an awesome book. Get it. Click the link and you can get it for free (plus shipping). It's a digital marketing must read. No joke. **This is an affiliate link and I will make a commission if you make a purchase. Many thanks if you do! --- Support this podcast: https://anchor.fm/thedotcommusician/support

time work dotcom secrets dana derricks

10X Your Income When You Become A Specialist (Revisited!)

The Think Different Theory With Josh Forti

Play Episode Listen Later Sep 7, 2020 14:21

How to get your business to TAKE OFF! I was a jack of all trades and a master of none. Are you like that? It’s like you know a bunch of stuff about a lot of different things, and you’re good at all of them, but no one recognizes you for that ONE THING. You don’t stand out from the crowd because no one sees you as a SPECIALIST. Want to know how to take the knowledge and expertise you have and quickly become the go-to specialist in your industry? Then you HAVE to listen to this episode of Marketing Secrets. ---Transcript--- Hey what’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. So excited to have you guys here tonight, I’ve got something really fun I want to share with you. Alright so, I’m not sure the best way to kind of pre-set this up. But I want to share this with you because I think this is why a lot of people struggle. In fact, looking backwards now, it’s always easier to look hindsight. But looking backwards, I think this is one of the reasons why I struggled for so long, for probably almost a decade. The reason why is because I was trying to do the right things. I was trying to figure out how to provide value for my customers. So I was learning all sorts of things. So as I was learning everything, I was trying to teach these things, trying to share things, which is good. I think a lot of times people like us, who are creators and who like to give and serve, it’s just kind of our nature to do that. So I don’t think it was bad, necessarily, but what happened, I started becoming a jack of all trades and a master of none. I remember that when I first started getting into the internet marketing business and teaching stuff, I looked around at the marketplace at the time, and there were people that were specifically good at one thing. Jeff Walker was good at product launches, Frank Kern was good as mass control, they had all these different people, I can’t remember all the names right now. Perry Marshall was PPC, Brad Fallon was SEO and everyone is good at their one thing. Then for me, I started learning all these things. John Carlton was copywriting, and I looked at all these people and they had one thing, but for me I was like, I was good at all those things. I knew how to do SEO and I knew how to do pay per click, I knew how to do the copywriting, I knew how to do product launches and I knew how to do all these different things. So I would try to sell myself, I would teach, I could do everything for you guys. And I would try to show them how to do everything. And what’s interesting, as I tried to show people how to do everything, it was hard to really grow and scale my empire, or whatever you want to call it. And it was always weird to me because it was like, oh you can go there and get that one thing from that person, but you can get everything from me, come to me. And I think just because I loved it all, and I geeked out and I wanted share it all. But because no one could ever look at Russell and be like, “Russell’s the guy who does this.” They were like, “Russell is this guy that’s teaching all sorts of stuff.” Because I didn’t specialize, no one ever wanted to come to me. It was really interesting, and it was always frustrating to me because I was just like, I felt like I was as good if not better than most of these people, but because I didn’t specialize it was harder to get people in. So that was me for a decade. I struggled because I knew I was good at all these different things, so because of that I wanted to do them all. Now fast forward to four or five years ago, whenever we started making this transition and as we launched Clickfunnels, I kind of became the funnel person. And it was strategic, because I was Clickfunnels it was like, “oh he’s the guy who does funnels.” And I started talking about it more, started sharing it more. I became obsessed with just that one piece. So because of that, I started just going deep into funnels. I think that if you ask anybody now, they look at me as, “Russell’s the funnel guy.” And I wasn’t the first funnel guy, I wasn’t….honestly, I’d been teaching funnels for a decade prior to that right. But for some reason, it was just one of the things in my tool belt, but it wasn’t the thing. But when it became the thing, it changed everything in my business. All the sudden people who wanted to learn funnels came to me. And I watched as my empire, my brand, my whatever you want to call it started growing dramatically. Now after I became the guy at this one thing, I was the guy at funnel building, what’s cool is I bring my audience is, but I can still do and still serve them in all the other things. But it all comes down to one core thing, funnel building, that was my thing. I was the guy about funnels. And then I can teach traffic, but instead of teaching traffic it was fill your funnel. Here’s how we fill your funnel full of people. I could still teach copywriting, but it wasn’t just copywriting, it was funnel scripts. Here’s how we do the copy for your funnels. I can still teach traffic generators, all these different pieces that I was good at. I can still teach them all, but they are in the context of this one thing, funnel building. And when I did that, you’ve seen how things grew. I was able to build, we were able to build software around it and trainings and everything else. Masterminds, and coaching programs all around this one thing, which was the funnel. Now once again, inside of that I can teach all the things I did before because now I was known for one thing that was the key. So that was kind of the first thing I wanted to share with you guys. But it goes deeper than that. Today I had a chance, my wife’s out of town at a funeral for her grandma, so I was home with the boys, so I spent a lot of time with them, which was fun. Then I also went and worked out on my own and kind of just had some time to myself too, so I was listening to podcasts, and one of the podcasts I was listening a lot to was Dana Derricks. His podcasts and one of his books and stuff like that, and it’s been interesting because I’ve known Dana now for probably two, maybe three years. He joined my inner circle and he spoke at Funnel Hacking Live this year. What’s interesting, when I met Dana, he was famous at the time for copywriting for Amazon listings. He was charging people 10 or 20 grand to write a listing in Amazon. And that was his thing. It was good, he was making really good money, but it’s one off things and he got tired of writing. So he was like, “I’m going to write a book and teach people how to do what I do.” So he wrote this book and then he was like, instead of selling the book for really, really cheap, I’m going to sell it for really expensive. So he started selling these books teaching people how to do Amazon copywriting for like $500-$1000 per book. And started doing better, gave him leverage, started making more money. But still the marketplace, it wasn’t the big market that he wanted. So then he transitioned from there to teach people, “You can write these really expensive books like I did.” So he created a book that he started selling for like $2500 that taught people how to write books and sell them for $1000 at a time. And that was a thing and it was doing well, but I don’t think it was ever huge. And then how he started selling that book, he got a strategy that I think he got from me, and I got it from Chet Holmes and it was this concept of the Dream 100. Chet Holmes, there’s one chapter in his book called the Dream 100 and then inside of my training, I think I’ve referenced it four or five times, I’m a big believer in the Dream 100. In fact, in my book Traffic Secrets, the foundation of that is the Dream 100, which is kind of cool. But then Dana took it and put it on steroids, he wrote a whole book about it, started doing it, did it for his own stuff and then started doing it for other people. And that became this new, if you look at Dana now, he has become the dream 100 guy. He has a whole back end thing for, I don’t know, 30 or 40 or 50 thousand dollars, where he actually does the dream 100 for you, and all these crazy things. He’s got his book on dream 100 and now that’s become his thing. He may transition again in the future, who knows. But for right now, that’s becoming his thing. He’s got the book on front end, he’s got the done for you or done with you on the back end, all these things, and he’s going deep, deep into this one little piece. This one piece that was a chapter in Chet Holmes book, it was a chapter of what I share and he’s taken it and gone deep and built this huge business out of it now, and it’s all just because he is now the dream 100 guy and he’s focusing really, really tight on that, which is really fascinating to me. I took my, here’s my scope of everything I could possibly do and when I took one piece of it and became the guy, when deep on that, that’s when everything blew up for me. For Dana, I think it’s the same thing. There was copywriting and then there was writing and all these different things, but when it became dream 100 traffic, this is how you get traffic, this is the best way to get traffic, the only way to get traffic, focus on the dream 100, dream 100, dream 100. That’s when things blew up. Now he’s got his dream 100 con coming out, which is a big event that he’s doing and all these things, but he’s going deep in that one vein and that’s where now people are coming in, because he’s the guy that does dream 100. Anyway, I think that’s so cool. I saw recently also, Steven Larsen’s sister used to work for us, Marie Larsen, and she, and I don’t know everything, kind of her whole story. But what’s she’s done really good, I believe she was helping Steven with his podcast and getting published or whatever and she decided, “I’m going to become the podcast person.” So she went down and was like, “I’m going to come down and become the best person at podcasting.” So she did that. “I’m going to teach people to do podcasts, I’m going to help them do podcasts, I’m going to build a service around it. I’ll do my podcast about podcasts.” All this stuff, she started focusing on that one little piece, that one little sliver of the market, and because she’s now becoming that person people are coming to her and she’s helping them do podcasts. And she went from not making any money online to overnight to making, I have no idea her revenue, so I’m guessing, $5000, 10000 a month or more and just….because that became the thing. Another good one is Yara Golden who is a super cool person. She was doing relationship coaching and other things and having success in different pieces, but inside of the Dotcom Secrets book, there’s one little chapter about soap opera sequences and how to write these soap opera sequences, so she took that piece and started doing it for herself and then started doing it for friends and started having success and started geeking out on going deeper, deeper, deeper now. She’s like, “I’m just going to be the person who writes these really amazing email sequences.” And then she did it for one person and it blew up for them and then someone else, and someone else. And everyone started hearing about it, and right now she’s making, again I don’t know her exact numbers, so I’m probably not even, I know it’s well. I know it’s more than $25,000 a month she’s making writing emails for people and going deep into that. And she hasn’t even created a course or training or anything, she’s just doing this service and making more than a doctor makes because she went super deep on that one little skill, that one little piece. So for you guys, I think a lot of times we’re trying to become so good at everything, teach everything, do everything and that kind of thing, but look at the whole market, look at all the stuff out there and just pick the sliver that you could become the person at. That you could go the deepest, that you could be the best in the world at that one little thing. Figure out that one little piece and go deep. That’s the magic, it’s not in being a generalist who’s good at everything. You can do that, and you should do that, because it’s good to have your skill set there, but the magic comes when you specialize in a little thing. Look at doctors for example, the more a doctor specializes in a thing, the more money they can charge. I’ve got a lot of people who live around me that are doctors and the ones that go to more medical school to specialize in a tinier thing, make more money than the generalists who are able to fix kind of everything. So that’s the mindset I want you guys thinking through. In your market, how do you become the person, the sliver, the one little piece that you’re going to own, it’s going to be your thing, that you do better than everyone else, that you can geek out on. So when someone’s like, “What does so and so do?” “Oh he’s/she’s the person that does podcasting.” “..that does email sequencing.” “…that does weight loss for teenagers.” Whatever it is in your market. What’s that thing? Find that thing. And don’t be nervous, “Oh it’s such a small segment.” The smaller it is, the more specific, the more specialized you become, the more valuable you are. When I became, when I was Russell Brunson, the guy who knew every type of marketing known to man, I was a generalist and I didn’t get paid what I feel like I was worth. When I specialized and became the funnel guy, that’s when my income exploded. After you understand that, then it’s like you can layer on other things within the context of that, but you do it all from the same foundation. Like I said, with funnel building with me, that’s my thing but I can lay on copywriting, I can lay on traffic, lay on these other pieces still but they’re all tied. You’ll notice I pretty much have funnel in every one of my podcasts now. Funnel or secret, those two words are mine, they’re in everything, because those are the things that tie back to the one thing I’m the best in the world at. So for you, just think about that. What is the thing you can become the best in the world at, and the smaller…you think about Dream 100 that’s such a small thing. For me it was a page and a half of one of my books, that’s as much effort I put into that. I wouldn’t have thought you could build a huge business with it. Because someone took that piece, that sliver and went super, super deep, boom. Dana’s building a multi-million dollar a year business out of it. Yara took Soap opera sequences, that one little piece, five or six pages that she learned and then went deep with it, boom $25,000+ a month coming into her, just for writing emails. She’s beginning this journey that’s going to turn into a multi-million dollar business by actually doing this service and training and teaching all this other stuff around it. And then with others as well. So just think through that you guys. Just start thinking about that for yourselves. You don’t have to be good at all these amazing things, just pick the little sliver that you’re going to become the best in the world at and go deep there. And the deeper you go, the more you master that craft, the more people are going to come to you because they’re going to want that thing because you’re the best in the world at that piece. So I hope that helps. I appreciate you guys all. Have an amazing night and we’ll talk to you guys again soon. Bye everybody.

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Interview #1 - Dana Derricks, Dream 100 Master and Elite Copywriter

The Understory Lawyer

Play Episode Listen Later Aug 19, 2020 59:22

In this episode, Dana Derricks and I discuss dream 100 to build an escape plan.So if you want to escape the commerce trap, get a bigger vision of where they are going, and get results fast so you can how to future proof their business, listen in now!In this episode, you'll discover:“Dana Derricks: How to DREAM your way out of the commerce trap.”Dream 100 Links & Mentions From This Episode:Dream 100 Book:http://bit.ly/Dream100Book-UnderstoryDana's Main Page Which Has Everything Else:D100.com

master elite copywriters dana derricks

E41. Steven Crissen: How To Cash In BIG On Your Skill.

Content Is Profit

Play Episode Listen Later Jun 23, 2020 43:09

We met Steven at our incredible coaching program. We connected quickly with him, and not only because of the fact that we all speak Spanish but because he also lived in Jacksonville, Florida! Coincidence much?Coincidence indeed! We actually got to see how his mind worked. Silent but deadly! I remember...we were sitting next to each other, having a delicious dinner, when a thought popped into our minds...a campaign to CONQUER THE HISPANIC MARKET! His eyes shined with the possibilities. I could see his mind working a plan at that exact moment.He is EXTREMELY knowledgeable when it comes to marketing and customer acquisition campaigns. Some of his achievements include a LIVE training inside of Dean Graziosi’s Online Mastermind group, helping multiple clients reach 6-figures, and teaching the bible and community outreach with his wife in their spare time!Not to mention that he is putting together an INCREDIBLE Summit with some AMAZING Entrepreneurs like Dana Derricks, Steve Larsen, Dean Graziosi, Billy Gene Is Marketing, and many more...I CAN’T WAIT!We talked about: How Cybersecurity and Marketing are basically the same things. Is Email Dead? Is cold calling dead? The extrovert theory.How important is a coach? INSANE cruise lady story, and how it can help you to level up.Amazing FREE Summit coming your way. And much more!Enjoy! Ask us your #1 Question about Content: www.contentisprofit.comConnect with BIZBROS: https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbroscoConnect with FONZI:https://www.instagram.com/luiscamejov/Connect with LUISDA:https://www.instagram.com/luisdacamejo/Connect with Steven: Website: cashinonyourskillsummit.comSocial: https://www.instagram.com/stevencrissien/Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes: https://bit.ly/ContentIsProfitPodcast

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Episode 172 Life Lessons from the Wealthiest Goat Farmer in America | Interview with Dana Derricks

Majic For Life

Play Episode Listen Later Jun 15, 2020 53:12

What's up, LifeRs! Dana Derricks “The Goat Farmer” also known as the copywriting professor, is the best selling author known for "The Dream 100 Series", "The Truth About Business", "High-Ticket Book Secrets", and "Conversion Secrets", to name a few.Let’s cue the intro and we’ll jump right into the farm…Resources from Dana:https://www.truthaboutbusinessbook.com/https://dream100book.com/https://therapyfarm.com/

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(S2. E47.) Tiger King, Dream 100ing, & Becoming Friends With Rich People - With Dana Derricks

Play Episode Listen Later May 15, 2020 72:59

Do you want to get better at "The Dream 100"?Do you want to learn how to become friends with "Rich/Successful" people?This episode will show you how to do just that.Dana Derricks is the man Russell Brunson refers to as the "king" if the Dream 100.In this episode we Dana and I share our secrets on how he Dream 100ed Russell Brunson, how I dream 100ed Steve Larsen, and how you can dream 100 whoever you want. (Even if you are new!)The Dream 100 Made Dana Rich. It can do the same for you.FOLLOW DANA:Facebook: https://www.facebook.com/danaderricksWebsite: https://www.danaderricks.com/FREE RESOURCES:FREE MINDSET GUIDE: www.thinkdifferenttheory.com/playbookFREE SALES GUIDE: www.salesandmindset.com/freesalesguideAUDIENCE HACKING WAITLIST: http://www.thinkdifferenttheory.com/audiencehackingJOIN MY FACEBOOK GROUP: https://www.facebook.com/groups/thinkdifferenttheory/FOLLOW JOSH:Facebook: www.facebook.com/thinkdifferenttheoryInstagram: www.instagram.com/joshforti

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Episode 17: Dana Derricks - Goat Farmer Sells and Keeps Selling $2000 Books!

Kommerce Kings

Play Episode Listen Later Apr 28, 2020 36:54

Dana Derricks flew in a couple weeks ago and beside all of the crazy copy and ideas flying everywhere!... We got a chance to record a Kommerce Kings episode. I will say, I have to give Dana a lot of props for being able to write 1 book! Nonetheless 4! Not to mention... for his most expensive book, every customer who purchases the book he made $10 dollars a page! That is just crazy! Listen in on how Dana Derricks sells his books for $2000 a piece!

books selling goat farmers sells dana derricks

Behind-The-Scenes of the Traffic Secrets Book Launch

Successpreneur Show with PAT HILTON

Play Episode Listen Later Mar 16, 2020 9:40

On this episode Russell gives us a behind the scenes glimpse of what is going into the Traffic Secrets book launch. Here are some of the awesome things to listen for in today’s episode: Find out how long this launch has been in progress and what the steps have been. Hear about the different phases of launching something, and see what phase Russell is in now with Traffic Secrets. And find out when the book will actually launch, and what comes next. So listen here to find out all you need to know about what goes on behind the scenes of a big book launch. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets show. I hope you guys are excited for today. So today I’m actually going to be taking a question from the clickfunnels community as we are getting closer and closer and closer to the Traffic Secrets launch. People have been asking to see behind the scenes of what we’re doing and why we’re doing it, and how we’re doing it. So while I don’t think I can show you everything just because it would take days, we could map out everything, I do want to show you guys the highlights of what we’re doing and why we’re doing it. So that’s what this episode is about. The question I’m going to be answering is, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I’m going to queue up the theme song right now and when we come back I will dive deep into that question and show you guys behind the scenes of what we’re doing and why. Everybody’s asking questions about this right here, the brand new Traffic Secrets book, which is coming out, the launch date is actually a week from Tuesday, which is crazy. March 17th we’re launching. So the question that we’ve been getting a ton from people is this, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I would love to give you some insider details. There’s so many things that go into a book launch, or any kind of product launch for that matter, and a lot of people ask questions about what are we doing and how are we doing it. So I’m going to kind of tell you guys some of the stuff. So the first thing, step number one was, it actually started almost 2 years ago, so this is some seeding for you guys, to understand that product launches don’t start like a week before the product launch. Like 2 years ago when I had the idea to start writing this book is when it all began. So for the last 2 years, as I’ve been preparing it and figuring it out, and testing the material, and trying to learn the message that was going to be in this book. I spoke at multiple different events. I spoke at Dana Derricks event initially, that was very first, it was Dream 100 Con, and I spoke teaching some of the principles from Traffic Secrets. And I still remember I was in the back of the room, doodling stuff out before I went up, and I was testing these different concepts and ideas to see which things stuck with people, which ones made sense, which ones confused people. And then a couple fo months later we did a Traffic Secrets event for my Two Comma Club X students, and we taught it again for over two days, I taught the principles again and changed things and tweaked things. And then after that I started talking about it on my podcast, and on Facebook lives and all sorts of places. Then I tested it in little spots, and I would speak different places and I would try different things, and just kept testing the material. Then I started the actual writing process, which if those of you guys haven’t written a book yet, I don’t know, some people, some of my friends like Dana Derricks is like, “I can write a book in an hour.” Not me, it takes me a year or more to write the book. So I started the process of writing, and as I was writing, I didn’t just write in hiding, I talked about it a lot. On Instagram and on Facebook, I would share pictures, and I would share me writing. I’d share like, ‘Chapter number 3…” and I would do this cool doodle and show the doodle off, and try to build anticipation for the last year, and excitement. And hopefully you guys have seen pieces of that, and hopefully you’re excited right now. Half of marketing is making enough noise to get people to actually care. So for the last year, as I’ve been doing this, I’ve been taking people on the journey and that’s been a big part of it, because now people actually care. There’s relevancy of like why is this book, why should I care about it. And now people are excited for it. It’s similar to like, if you guys have been you know following the whole Marvel, the MCU launch of their whole series. It was years of building up and sharing video after video and this movie, this movie, all leading up to eventually Avengers End Game, which is when the whole thing kind of wrapped. But man, it was all about the pressure and build up for a long time that people to come and that’s why it became the highest grossing movie of all time. Alright so that’s how it started. Then as we got closer and closer and the book actually got done, then the next phase which we started recently was like, ‘I need to send this to some people to see if they like it.” What’s crazy is for me, as a writer, as anybody who creates anything, I heard Ryan Holladay say this in Perennial Seller, but when you create something, you’re creating it in private, you’re on your computer by yourself, you’re with your thoughts and you’re trying to create and you’re so excited. Then when you first try and make it public, it’s really, really scary. So we printed 300 copies of the Traffic Secrets book, and we did our Dream 100, which funny enough, I talk about in the Traffic Secrets book. We went on every platform, podcasting, instagram, facebook, google, blogging, and just found different people in each of the markets that we thought would be good for our Dream 100 list, which were people who could potentially promote the book, and we sent out copies a week and a half, two weeks ago. And this for me was the scariest thing, especially as people started getting it, and started posting it on Facebook and Instagram, “I got Russell’s book today.” Every time I had someone post that, I had the weird excitement and then like, “Oh my gosh, they’re going to read this thing.” And it was super scary. In fact, yesterday the master list builder, Joel Christopher, who is someone I learned from a decade and a half ago when I was first getting started, he got a copy of it, and he read the whole section one last night. And he was highlighting and posted pictures of his highlights. And I remember I saw the message come through and I was like, I had all the fear and anxiety of like, what if he hates it. And I looked at it and it was this page and it was all highlighted all over and circled, and I was like, ‘Oh my gosh, this is so exciting.” I was at Tony Robbins birthday a week ago, and Garrett White was there, and Garrett came and gave me a hug and he said, “Brotha,” as he does, “Brother, of all the 3 books, this is by far the best.” I’m just like, ah, which is the thing you’re so scared about all the time, and then when people get it and you’re just like, ‘Ah, this is so cool.” So that’s been the second phase, the Dream 100 and getting it out there. And now, next week we have the actual book launch which is when the funnels will be live. So my job on this phase of the book launch is to get a funnel that is going to actually convert. So when affiliates promote it and we’re buying ads to it, we’re not losing money and it’s actually profitable. So we have been geeking out and working hard on this book funnel. And because I rewrote also the Dotcom Secrets book and the Expert Secrets book, all 3 books have been rewritten now, we’re doing new funnels for all 3 of them. It’s kind of fun. So you’ll see when the funnels go live next week, if you go to all 3 sites, they’re similar style. In fact, what you’ll notice about the style and this is kind of maybe a little tip for everyone moving forward, is it’s very much designed for mobile. Everything is one column instead of like, typically you always do pages side by side on desktop, but man, so much more traffic is coming from mobile now than desktop, that we’re just shifting our design style to really cater to that. So you’ll notice this page design is different, it’s cool, I’ve been geeking out on it and I’m really excited to roll out this entire funnel. And the funnel, the upsells, the downsells, and all the stuff and it’s exciting. So those are the details of the Traffic Secrets launch, the launch date starts March 17th, and there’s a 3 week launch where I’ll be promoting it hard, affiliates will be promoting it hard, and we’ll hopefully sell 100,000+ copies of the book, which would be exciting. And that’s kind of the first phase of the launch. And then at the end of that, we’re doing a live event here in Boise, Idaho, a small event with about 200 people or so, hopefully we don’t have to cancel it because of the Coronavirus. Every event is being cancelled right now, it’s crazy. But we’re doing a small event here in Boise where I have 40 of the top traffic speakers in the world coming and each doing a 30 minute presentation on a very tactical way to get traffic. Because the Traffic Secrets book is very strategic, and I want it to be very tactical. So we have 40 speakers each coming and they’re all presenting a tactical thing, on how to get traffic from Pinterest, from Facebook, from LinkedIn, just all different ways, different platforms and different ways to get traffic. So that’s going to be happening at the end of the initial book launch. And then we’re going to be streaming those live online. So hopefully you guys have a chance to watch a lot of those. And each one of those will actually become like an ad. So it’ll be, when you watch it, it will be me introducing the speaker, them speaking, and then me doing a call to action afterwards on the book. And each one will become a presentation, which will become an ad, and you’ll see that kind of behind the scenes as well, happening at the end of the launch. And that happens the first week in April, and then afterwards we move to the social launch. And this is where I basically have a month and a half blocked out where I’m doing a bajillion podcast interviews, Facebook lives, other things, I don’t even know what they’re called, and that’s kind of what’s happening. So that’s kind of behind the scenes of what’s happening on the book launch. A lot of it is for the initial surge of sales, and then the long term social, and then from there, we’ll just get back to normal marketing as usual, where we’re creating tons of ads, buying ads, I’m going to try to test this book on radio and other things. Dean Graziosi and I have been talking about potentially doing an infomercial for it. I think it’s such a universal topic, everybody needs traffic, so I’m excited to get this message about the book out to more people. So that’s what’s happening with the Traffic Secrets book launch. I hope that helps, and I hope it gives you ideas for different ways that you can launch your products, your services, your businesses, whatever it is you are looking to launch out into the world. Alright everybody, I hope you guys enjoyed that episode, on next week’s episode, or tomorrow’s episode, or whenever the next one is coming out, I’m going to be actually bringing out one of my first ever guest hosts to the Marketing Secrets show. Joe Marfoglio, who I talk about a lot inside the Traffic Secrets book, he’s the guy on our team who does our YouTube stuff, and he’s going to come on and actually share some really powerful tips, tricks and strategies to help you guys grow your YouTube channel, get videos that actually work, and a whole bunch of other cool things, and you’ll see behind the scenes of what he’s actually been doing for us and hopefully get some ideas for how to grow your YouTube channel. If you’ve enjoyed this episode though, please take a snapshot on your phone, post it on instagram, Facebook, Twitter, and tag me on it because I love to see it, and then also use #marketingsecrets, and also #overdeliver if you’d like as well. That’s my new hashtag we’re going to be building out. We have t-shirts coming and a bunch of other cool stuff for that, for #overdeliver because you should be over delivering in all things you do in your life, your business, your personal life, your family, your everything. If we could all do that, it gets us doing what we should be doing in this life. So with that said, thank you guys for listening and I’ll see you on the next episode.

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EP 5 - DREAM 100 & The 10,000 Hours it takes to become an Expert with Dana Derricks

Play Episode Listen Later Dec 30, 2019 37:38

Dana Derricks Interview - DREAM 100 - Successpreneur Podcast with PAT HILTON Russell Brunson, Clickfunnels and so many more have been touched by the copyrighting skills of Dana Derricks!!! If you're looking to level up your business this is a business authority to follow and network with. DREAM 100 master and funnel icon Dana Derricks featured in Entrepreneur, Forbes, and pretty much every other publication. Tune in to this interview with the goat farming legend and Successpreneur Podcast host PAT HILTON The Acoustic Force.

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Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 2

Play Episode Listen Later Dec 10, 2019 1115:56

Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 2 Part 2 Things we mention in this session of Seller Round Table: Copywriting Professor: http://copywritingprofessor.com/ eBay: https://www.ebay.com/ The Truth About Business: https://www.amazon.com/TRUTH-About-Business-DOESNT-Collection-ebook/dp/B07WGJVBJ1 Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com/ Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com

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Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 1

Play Episode Listen Later Dec 9, 2019 1148:56

Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 1 Part 2 Things we mention in this session of Seller Round Table: Copywriting Professor: https://copywritingprofessor.com/ eBay: https://www.ebay.com/ The Truth About Business: https://www.amazon.com/TRUTH-About-Business-DOESNT-Collection-ebook/dp/B07WGJVBJ1 Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com/ Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com

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Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 2

Play Episode Listen Later Dec 9, 2019 18:35

Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 2 Part 2 Things we mention […] The post Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 2 appeared first on Seller Round Table - Amazon FBA Podcast.

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Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 1

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Play Episode Listen Later Dec 8, 2019 19:08

Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 1 Part 2 Things we mention […] The post Amazon FBA Listing Optimization & Copywriting – Dana Derricks – Part 1 appeared first on Seller Round Table - Amazon FBA Podcast.

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Meet Dana Derricks and The Dream 100

Be The Reason Academy

Play Episode Listen Later Oct 20, 2019 7:28

In this episode I introduce you to Dana Derricks and the Dream 100. If you want to learn how you Network and build your business leveraging other peoples fans and community then check out the video and learn how the Dream 100 can 10x your business. Dana Derricks Dream 100 Book - http://bit.ly/GetDream100Book Read This Blogpost - http://bit.ly/DanaDerricksDream100Review --- Support this podcast: https://anchor.fm/markus-naves/support

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Amazon marketing strategy with Dana Derricks

Play Episode Listen Later Oct 15, 2019 22:00

In Amazon marketing strategy, "most big course makers don't talk about this because they don't do it!" Learn more about Dana's strategies on marketing. Dana Derricks is the author of “The truth about business”. When you sell a product on Amazon, you're not looking to sell ONE product - you want to sell a product LINE. So you need to stop trying to make money from just one thing. Everyone else is trying to do that - but then it just becomes a price war. Sell the thing that sells the thing! - matcha bowls Eg on Amazon - Dave Lindenbaum does this. He sells matcha bowls - that's a thing that you mash up the tea in before you make your tea. He sells those - but it's his thing that sells the thing. Dave's real thing - matcha tea So he sells matcha tea! That's THE thing. This is a consumable - like pet supplements - so they buy more. So about ⅓ of customers came back - so it's like a compounding thing over time. Sell at breakeven at the front He would sell the matcha bowls for nothing (breakeven) in Amazon marketing strategy. He undercut EVERYONE else selling match bowls. Because they were trying to make money. But he made his money selling matcha tea! Pet supplements - 1 oz bottle upfront Dana did a similar thing with pet supplements Sell 1 oz bottle in an insert, buy 4 oz bulk version - buy 3, get 4th free Off Amazon sale! - cut amazon out of the equation and sent to his store Didn't put a label onto big bottle - no labelling costs It's not your fault It's not your fault if you haven't heard about it! Most big course makers don't talk about this because they don't do it! But in the end, it comes down to basic maths! In Amazon marketing strategy. Front end On the front end - Dana's rule is it has to break even at least. If you can acquire a customer for free (you break even on it) Then it's just scaling - conversion into the next thing as much as possible in Amazon marketing strategy. Eg spends $0 to acquire customers. 25% buy the next thing -that means that 25% of all upfront customers buy. That's how you can forecast cash flow/profit. It must be highly scalable - it won't break stuff if you sell a lot of it. Ways to increase conversions For Dana, product inserts were really valuable. They got a lot of business from that. They got a lot of people to the Shopify store from that. Early 2018 this was the biggest thing. One reason that worked was premium packaging - a little bottle that supplement came in. 99% of supplements come with a bottle inside a plastic bag in a padded envelope. In a burlap sack, inside a jewellery box with padding. With a nice label on top, and stickered shut. Making sense of numbers post-launch and making a kill or go decisions If you use the “thing that sells the thing” strategy, there are 2 things that matter: Can you acquire a ton of customers upfront? Will the front end thing take off? (The critical number - predicts the health of your business) NB assuming `you Can acquire customers with the first thing at least breakeven? You should be able to do a lot of volume on your front end product. Are people ascending from the front end to the back end? Say 10-25% cVRW If that isn't working, you might need to Try a different backend product Dana's book “The Truth about business” Dana's other books used to be VERY expensive - often $100s or $1000s per copy. This one is different - Dana wants everyone to have a copy. The last person who read it messaged Dana that “it literally changed their DNA”. Amazingfba.com/Truth Digital version for $1, a bundle of audio, physical, digital This page contains affiliate links. That means that Amazing FBA will receive compensation from the service or product seller ("The Merchant" if you click on the link and go on to buy that service or product. We only promote those products or services that I have thro...

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Amazon product research with Dana Derricks

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Play Episode Listen Later Oct 10, 2019 26:33

Get the notion of secret hidden products out of the way in the Amazon product research niche. Find out in today's episode. Learn more about Dana and "The truth about business". Dana had a 7-figure amazon business he ran for 2 ½ years before selling it. He was a freelance copywriter for about 8 years before that. So 10 years' Amazon experience in all. Dana likes to look at building a portfolio - The big programmes ask you to find secret hidden niches. This is wrong! The “Hidden niche” fallacy Dana worked with a bunch of sellers who launched a product, spent all their money, though it was a Hidden niche. Then they see 3 other people selling it. Dana sees other people selling it - that means that other people are buying it - there's a market for it. Get the notion of secret hidden products out of the way! There are a lot of people selling software based on the “hidden niche” idea. Other ways to figure out what to sell Dana looked at businesses on Craigslist. He'd heard horror stories of sourcing from China and wanted an alternative. Lady selling pet supplements company - all-natural formulas. Obviously not doing well at selling Great at science Great at products Dana bought it for $3500! He wasn't looking for pet supplements but it “found him”. Product line The key: make sure you have a product line in Amazon product research. So you can sell more stuff to the same customers Random products make no sense. Instead, sell a line of products that all fit under an umbrella! You have a tiny store in a large town (your storefront within Amazon). Think about who would come in to buy things. Think of a specific person who comes with the intent to buy something. Sell something you care about and will do good. But also you can package and bundle and create a business Creating a sellable asset When you go to sell this thing, it will be way easier to find a good buy if you find an umbrella of products in Amazon product research. Dana sold his business within a week - didn't even use a broker, just someone in his network. He sold to a friend doing $3-5M with 2 brands on Amazon - he thought their portfolio could grow to $10m - and then sell to an even bigger company! Average customer value was high from selling more to each customer, so that also helped the sale. Opposite example Friend no. 1 seller of umbrellas on amazon - $1M a month Sold a bunch of random products. They made good money. However, they had a terrible time selling the company. The margins were good, but their products were all over the place! Sourcing - quality vs. Profitable Sourcing is not something that Dana is good at in Amazon product research. That's why we have real experts in different areas. Dana was afraid of sourcing from China because of horror stories first-hand. That is not what others have to do. Dana decided to acquire the pet supplements company in part because he knew he could produce it. It was essential-oil based - holistic herbal remedy for 36 different things. Start small and grow He didn't roll all of them out at once - it would have been risky. He started with 4 products He got as much info as he could from the person who started the company. Made calls to see if he was getting good deals. Made in the USA - more dear to buy but sold premium price Each unit cost $7-12 Sold for $25 a bottle So about $9-10 a bottle all in, sold it on Amazon Was not at mercy of vendor or supplier More flexible Also could put “Made in the USA” on bottles Don't overstock Really look at cost of inventory and raw materials. When Dana sold the company, he had Too many raw materials And also bottles of inventory - about 30,000 - 40,000 on hand! don't buy into “economies of scale” esp when starting. You'll tie up too much cash in the inventory It's a RISK

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Amazon FBA Product Ideas with Dana Derricks

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Play Episode Listen Later Oct 8, 2019 26:45

Learn the basics of placing Amazon FBA product ideas. Know the pre-requisite of when to go into Amazon and when NOT to go into Amazon. Dana Derricks is the author of “The truth about business”. Founder of the Dream 100 Launch Programme, Dream 100 book, Dream 100 Challenge Amazon seller pain points Amazon as a business model Most people are so in the weeds, they don't see the big picture. It's easy to get excited about a tool but lose track of what works. So discussing Dana's book (“The Truth about business”) we're going to zoom out. Dana has made $1M four ways, one of which was on Amazon. Is Amazon for me? What is it you want? What's your outcome? Then reverse engineer from that. Do you care? Dana had a pet supplements company. One thing he weighed up was “Do I care about what I'm going to sell?” If you don't, the road won't be as smooth. Especially the RESULTS of what you sell. Dana was able to help a ton of pets. To finish the marathon, you have to care. Financials Every new seller Dana worked with - a lot of programmes promise “passives income” etc. They don't tell you how much money it will actually cost you. They don't tell you you're going to need to have at least $10K to pay for inventory, services and software. You need to have a cash cushion. Either anticipating more cash or access to it. And you need to be able to swallow a product flop, a bad supplier, a bad batch. It's a long-term strategy! How to start out in Amazon Being a freelancer is a great way to get into any space. Dana worked with 100s of sellers as a copywriter. Also, you get paid to learn about Amazon FBA product ideas! Dana then created a 7-figure amazon business within a year. You see the gold medal in the Olympics but you don't see the 10 years of work before it. If Dana's Amazon business had tanked, he would have had a freelance business. What outcomes can be served by an Amazon business? And which not? If you can't articulate what you want, it's okay. We don't really know until we get stuff. Maybe you feel like you want a sports car, maybe you don't know until you get it. So you don't have to know what you want. Amazon is not property/real estate There is a misconception that Amazon is like an investment when you passively invest $1000 and get $10K back. This is not a real estate (property). It's an actual business rather than an investment. Is it worth doing? Some of the things that make it worth it: Random wins that keep you going Success stories from products - eg dog had seizures daily, on medicine, took the product and was seizure-free for 6 months. So make a great Product and make a difference. When it started scaling, Dana was able to employ family members - aunt working at a grocery store Had huge demand for product inserts and packaged etc. Take control/ownership overproduction Found company that employs people with special needs Sent inserts to be folded and stickers etc to that company That company loved them and felt good about it. Less fun things If you're in the game for real, you'll launch a product that flops You can blame others including Jeff Bezos, gurus, coaches But you're the one who has to have the stubbornness not Competitors will rip you off. Chinese will rip you off. Supplier may rip you off. Just PLAN on it happening to you. Put it in perspective Something bad happens but you build up a tolerance. Was your listing hijacking worse than x event in your life? People post screenshots of money-making but not this stuff How does Amazon compare to the other ways to make money/business models? One of the ways was as a freelancer - service. Another was digital/info products om Amazon FBA product ideas. Another was coaching/consulting. What Amazon is not Amazon is not an instant solution to a job you dislike

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Season Finale Dana Derricks Squirrels Superpowers and GOATs

Side Hustle Army

Play Episode Listen Later Oct 1, 2019 15:57

Dana Derricks, the man, the myth, the legend. We talk about figuring out our superpowers, embracing them, then using them to change the world. You can get a copy of the dream 100 at https://bit.ly/2NSuJNU You can get a copy of The Squirrel Journal at www.thesquirreljournal.com

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101 - Dana Derricks - The Truth About Business

Play Episode Listen Later Sep 23, 2019 20:02

In this episode, Tyler is interviewing Dana Derricks about his new book The Truth About Business. This is the playbook on how to run your business, like the top 1%. A secret they don't want us to know that they're doing. But you're going to know by reading this book. It is like a summary of how not to run a business and how not to waste lots of money. The book uncovers the truth about the business that you must know.Eager to know the truth of why 90% of businesses fail while the top 1% keeps getting successful? Stay tuned and find out more about how you can do it!Key Topics Discussed:2 reasons why Dana still writes books (00:51)How to be a scam proof (03:09)A preview of the playbook (04:47)Learn how to play the game like the 1% (06:43)The big takeaways (11:36)“A wiser man learns from the mistakes of others” (15:47)Get it here (18:28)Learn more about the content discussed in this episode:bizninja.com/truth---You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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101 - Dana Derricks - The Truth About Business

The Think Different Theory With Josh Forti

Play Episode Listen Later Sep 23, 2019 20:02

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119 - Top Takeaways From The Iconic OfferMind Event

Play Episode Listen Later Sep 16, 2019 46:59

In this episode, I’m going to be sharing my top 3 takeaways from the iconic OfferMind event that I just attended a few days ago. I actually created a 13 point breakdown of what I learned, but I’ll only be sharing the top 3, because they’re the most valuable ones for any entrepreneur.The event was organized by Steve Larson, the Offer King, and had some really great speakers including Russell Brunson, Dana Derricks, and others, who shared very valuable insights on how anyone can grow their business. This is a game changer. Don’t miss it.Key Points Discussed:The great Steve Larson and his OfferMind event (04:00)Dream 100ing people with great potential (07:26)Speaking with Steve Larson and watching him grow over the years (12:23)How offers play into being able to scale a business (16:26)Identifying your dream customer without the internet or social media (20:26)Selling the thing that sells your thing (27:42)Everything needs a framework, your framework is your savior (35:04)You have to go out and execute to succeed (40:56)You can find the transcripts and more at www.thinkdifferenttheory.com/119Additional Resources:www.JoshForti.com/OfferMindTraffic Secrets By Russell Brunson--Be sure to follow me on Instagram @joshfortiSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episode here.Be sure to grab a copy of The Mindshift Playbook here.If you haven't already, please rate and review the podcast on Apple Podcasts!

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JF1824: Doing 18 Deals In 18 Months with Dave Dubeau

Best Real Estate Investing Advice Ever

Play Episode Listen Later Aug 31, 2019 26:16

Many new real estate investors, and even seasoned ones, would love to do 18 deals in 18 months. We’ll hear how dave was able to do exactly that in this episode. We’ll also hear how Dave helps other investors raise capital. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review! Best Ever Tweet: “Start with your sphere of influence” - Dave Dubeau Dave Dubeau Real Estate Background: Real estate investor, best selling author and a trainer and consultant Began his real estate investing career in 2003 doing 18 deals in 18 months Has done rent-to-own deals and now invests in apartment buildings Helps real estate entrepreneurs grow their portfolios Based in British Columbia, Canada Say hi to him at Best Ever Book: Dream 100 Book by Dana Derricks Evicting a tenant can be painful, costing as much as $10,000 in court costs and legal fees, and take as long as four weeks to complete. TransUnion SmartMove’s online tenant screening solution can help you quickly understand if you’re getting a reliable tenant, which can help you avoid potential problems such as non-payment and evictions. For a limited time, listeners of this podcast are invited to try SmartMove tenant screening for 25% off. Go to and enter code FAIRLESS for 25% off your next screening.

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When The Pressure Goes Up... How To Survive

The Trent Evans Audio Experience

Play Episode Listen Later Aug 28, 2019 14:32

Three things that I do to help survive and thrive when the stress and pressure of everything starts building. On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode: Have a vision of what you want to accomplish. You have to create deadlines. You need to build out an amazing support team. So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done. ---Transcript--- What is up everybody? This is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. Today I’m walking home from the office and I had to share some cool stuff with you. Alright everybody, I hope you are all doing well. I am in like, what do you call it, crunch time or deadline time, or whatever you want to call it right now, plato o plomo, lead or gold. One of those times in your life where you have to get to stuff done, and as much as I hate those times because they’re stressful and tiring and they wear me out, it’s also the times when I get a lot of stuff done, which is interesting. In fact, one of the biggest reasons why most people don’t get stuff done, is they don’t set these hard deadlines, so because of that they keep letting themselves off the hook, and things they’re supposed to get done in a week takes two weeks and then three and then four and then five, and then it just keeps getting pushed out forever. And I definitely know that is true for me. These are all the cars driving past me. Anyway, definitely true for me as well. A lot of you guys know, I starting thinking about writing the Traffic Secrets book, when was that, it was actually in the middle of the Expert Secrets launch. After I launched the Expert Secrets book I’m like, “I’m done, I’ll never write again. I’ve got two books now, it’s over. The work is finished.” And the middle of our launch John Reese messaged me and was like, “Hey would you be interested in buying Traffic Secrets from me?” And I was like, “Yes. That is the third book. I must do it.’ So that’s when I said yes, paid him a tidy sum to buy the domain from his, and it’s been kind of there, waiting for me to write, in the back of my head. And so I slowly started moving forward on it, nothing really happened, and then about a year ago I was like, ‘Okay, I’m going to do a live event, where I teach all this stuff.’ So it was a little over a year ago. I actually went and spoke at Dana Derricks dream 100 con and at that event, it was the first time I spent a whole bunch of time trying to think through the curriculum for the book, for what it was going to be. So I sat there and doodled out a million ideas and put an outline together and stories, and had the first interation of that. I think it gave me, if I remember right, two hours of so to speak at the event. So I got up and I presented it and you know, I was testing my material. So I did it and there were some things that you could tell people were like, “Ohhh!” freaked out about. And other things that just kind of hit people and fell on the side. And I was like, “Oh, they didn’t get that.” Either it was just too confusing or it wasn’t explained. Whatever the reason. And then a month later I was doing a bigger event for all of our Two Comma Club Coaching members called Traffic Secrets, surprise, surprise, I called it the same name as the book. So we set up that event, and that gave me about a month or so to really dive deep on furthering the curriculum and furthering the teaching, because I knew I was doing a live event. So for the next month I killed myself, up super late nights, and up early mornings and did all this stuff. And we ended up doing the event, it was a two day event where I taught the newer curriculum for the book. And I taught that again, and the same process. Some things landed, some things didn’t, but it was me testing the material and me just kind of figuring out what was going to work and not work. And that was almost a year ago. So since then, I had my first deadline, I was supposed to get the book done. I think it was by the end of the year, like December. So I got a publisher who signed me and gave me a royalty which was really exciting, except for with the royalty comes a deadline. So they said “the deadline is here.” So I started working towards it. I was working on the outline, section one, I started to write a little bit, then Funnel Hacking Live started looming. And I was trying to get Funnel Hacking Live and the book done. And finally I was like, “I’m not going to get this deadline. We need to shift it.” So we shifted the deadline to after Funnel Hacking Live, and then shifted again, and it’s been shifted three or four times. And now, summer just ended, today was actually the first day of school for my kids. So we’re the last week of August, and my deadline is September first. So it’s about a week from now, that it’s supposed to be due, which I’m not going to actually hit that deadline, but I will have the first section of the book done by the deadline. So the goal was to get done with section one on September 1, and then 2 days later section 2, and 2 days later is section 3, which gives me time to kin dof go back and edit. So I’m down to the literal crunch time. And so it’s interesting, as you have these hard deadlines you can’t miss, all the sudden as you’re working towards it, all the other things start falling to the wayside. All the things that aren’t hyper important. We had meetings that seemed important suddenly don’t become important. They’re not urgent. The urgency now is that the book is due, and so all the important things start following by and forcing me to do it. So I’ve been writing so much. I was up last night up until one, writing after I got up super early this morning, writing all day. Had meetings this morning for like 3 hours. As soon as the meetings got done, I pulled out my treadmill desk and jumped on it. And for two hours and f46 minutes I walked and wrote. I got 1 1/2 chapters finished during that time. Then I had another 3 hour meeting after that. Now I’m walking home, recording a podcast. As soon as I get home to play with my kids, as soon as they start getting tired, and then I will jump back in my office and try to write another, I don’t know, three hours tonight. And then I’ll wake up super early tomorrow and repeat this process until the book is done. Anyway, it’s a lot of work and its tiring and stressful and I’ve been telling everybody, this is the season of my life that I call being tired, because not only do I have to write the book, but you know obviously we have a lot of other things. There’s some stuff I can’t tell you about, but we are about a month away from Clickfunnels 5 year birthday, and we are rolling out this insane new learning platform, that’s all I can tell you right now, that is going to change the marketing/entrepreneurship world forever. So we have that task. We have a new funnel that went live last week that’s killing it right now. We’ve, so many things, so many software updates, so many big software changes we’re going to be announcing. The meeting today for three hours was Funnel Hacking Live, we’re planning Funnel Hacking Live. I’m about to start asking all the people who are going to be speaking to come and speak. We’re trying to finalize speakers. Anyway, there’s so much stuff. Plus I’m trying to be a present dad and father and husband and all those things as well. Anyway, there’s a lot that I’m juggling and trying to keep in front of. I have church responsibilities as well, on top of that. I’m not going to lie, there’s a lot and I’m tired. But I keep moving forward on it, because I have a vision, I have a mission and I know the importance of what I’m doing, and I believe in it, and it gives me a lot of fulfillment and meaning, so I’m going to keep on doing it. It’s funny, there’s a guy, I have a lot of respect for him, but he wanted to interview me for his podcast. I’m like, ‘I’d love to but I’m super busy. I’ll have you set up a time with my assistant, she can kind of help you find a time.” And it was tough because we have, obviously this book’s done, but then before the end of the year I have to do the rewrite on Dotcom Secrets and Expert Secrets, both those books have to do a rewrite because they’re republishing those with a new publisher as well. So basically I’m writing three books for the next three months. So when this one is done I have a week off where I’m going with my wife on a vacation, and when I get back, the next book I’ve got 14 days to finish that one. The next one I got 30 days to finish that one. So it’s like, it’s a lot, but it’s not loosening up super easy. And then from there we go directly into wrestling season with my kids, which means I leave half days every day to do wrestling practice with them. That leads all the way up to Christmas. And then Christmas we have, basically we have to get all my Funnel Hacking Live presentations done in December because January we have the Two Comma Club Cruise, and then boom we’re at Funnel Hacking Live. Anyway, just the content creation, the volume of how much stuff we have to get created between now and the end of the year, is more than most companies will do their entire existence. And we’re doing that plus all the other things. So there’s a lot. And I’m not saying that to complain, again, I love it. But it made me laugh because this person, my assistant Melanie looked at the schedule, and she’s like, “Literally, the first opening that he has a free 30 minute window is in February.” She was trying to give him the very first spot, and he wrote back, and I guess was upset saying, “I’m busy too. If he can’t make time for me until then…” Whatever, he was kind of upset about it. I get it, but then it was funny because he posted something on Facebook the other day that was like, “I’m looking for a new show to binge watch on Netflix, any suggestions.” And I didn’t comment, but I really wanted to, to be like, “Dude, if you have time to binge watch anything, then you have more time than me.” I haven’t watched TV in forever, because there’s no more time. Why am I telling you this? A couple of reasons, number one, doing this work and I’m talking about my work, but I’m talking about your work here as well. Doing this work is not going to be easy. And there will be varying degrees, there’s times when there’s a lot of pressure and it’s hard. There’s times when it’s easier. But it’s not little. So if you decide to go on this mission and to pursue entrepreneurship and do these things, there’s going to be pressure and there’s going to be a lot of stuff. And honestly, if you don’t have a vision of what you want to accomplish and a mission and calling or whatever you want to call it, to do that thing, it gets really tough when the heat gets turned on. It would be so easy for me at this point to be like, “I’m done for a year.” I can take a year off and nothing in my life would shift at all. It’s not about that. It’s about a calling, a mission, a vision, things that I’m pursuing, trying to get done, because I believe they’re bigger than me. I strongly believe in that, otherwise I wouldn’t do it. So that’s number one, you have to have that. Number two, you have to create deadlines, solid hard deadlines. If you’ve listened to this podcast while I’ve talked a couple of times, like lead or gold deadlines, where it’s like, if you’re successful you get gold. If not, you have lead. Lead is a bullet. Plato o Plomo, lead or gold or silver and gold, whatever you want to call it. You have to set these hard deadlines, if you don’t, it’s so easy to wiggle past the thing. You know what I mean? I started this book a year ago, and honestly the majority of the writing has happened in the last 45 days. I could have gotten the book done last year if I would have blocked out two months just to do it. But I couldn’t because I had other things. But it wasn’t until I had the hard deadline, and I’m grateful to my publisher for basically giving me money because it forced me to have a deadline. Otherwise, in fact, Friday I almost pushed it out. I literally wrote an entire email to them saying, explaining why there was no way I could possibly do it. And then Joy on my team, who is kind of my head of content development, she’s helping me to get these things done, and get all the writing done and hit the timelines, and all that kind of stuff. She’s doing the editing, kind of following behind, doing the editing of the book. I was about to send the email and I asked her about it and she’s like, “Wait, wait, hold on.” And she mapped out a new schedule of “Okay, if you can write 2 chapters every single day this weekend and then this on Monday. And between this and this you can get this part done.” You know, set a structured schedule. And I have to run and race to be able to do it. By doing that, it’s forcing me to actually get it done. And again, if it wasn’t for that deadline, this book would not be done for another, who knows, 6 months or so. So having a solid deadline, either a real one or a fake one that you pose upon yourself, but regardless you have to stick to it and not let it shift. That’s number two. Number three, you need to build out an amazing support team. It’s not just you know, at the office, but all aspects of your life. I have an amazing wife and support network here at home that allows me to do these things. I have a support network at work. I have a support network in my writing. I have a support network in the running of the company. All these different departments are able to run and I’m able to do this because I have such an amazing support network. It’s interesting, Stacy and Paul Martino, you guys have probably heard me talk about them. They’re some of our inner circle members who run relationshipdevelopment.org, and help save marriages. They just moved here to Boise, and I had a chance on Saturday to go swing by their house really quick. And they’re really, really good at setting up structure and systems for the things in their life that would normally suck away your time, so they can focus on their work. So much so that they have a nanny who helps watch the kids. They have a house manager that goes shopping for them, buys the things. They have people for all these different tasks because they’re like, “I should only be doing this. Everything else needs to have a person and a system in place to make sure it actually happens.” So I was watching them as they were plugging these people, as soon as they moved here they had a checklist with systems, plugging people in, hiring, getting them in place so that….Saturday they’re like, ‘We had to drive to Whole Foods to buy this stuff. We never want to drive there again. So we’re getting the person, building out the system.” So it’s like, “We’ve done this once, we bought the stuff we like, we figured it out. Now we’ll never have to do this task again, because now it’s all documented and we can plug somebody in to do that thing.” They’re building a support network here in the new home, the new area they just moved into. So the same thing is true for you. If you want to be an entrepreneur and you want to create these amazing things, you’ve got to start building out the support networks around you, like in your home so your home life doesn’t crash. In your business so your business doesn’t crash. Whatever project you want to take, the first step is like, you build out the structure and the systems around that, to support it, so I can actually do what I need to do. A lot of times we go and we try to do some of the amazing things without the structure in place, and that’s why often we crash and burn. So there’s three big tips. I’m home now, my kids are out playing soccer on the soccer field, which is exciting. I’m going to go, thanks again for listening, appreciate you guys for being subscribers to this podcast. I hope that you get something out of every episode I publish. And hopefully when the Traffic Secrets book is coming out you’ll read it, because I am literally bleeding from my fingers for you. Not literally, figuratively bleeding from my fingers for you and I hope you love it. Appreciate you all, thanks so much and we’ll talk to you soon. Bye everybody.

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Reaching your DREAM CLIENTS & INFLUENCERS - Dana Derricks

Play Episode Listen Later Aug 16, 2019 39:01

Dana Derricks talks about his Dream 100 Strategy for reaching and working with your Dream clients, JV partners and influencers. . Otherwise known as "The Copywriting Professor" and "World's Best Goat Farmer", Dana has worked with well over a thousand e-commerce professionals - turning regular sellers into millionaires! .. His high-ticket books are in the hands of professionals in over 63 countries, and his private events attract entrepreneurs from across the globe. ... Dana is an active member of Russell Brunson's Inner Circle, and recently completed a major copy writing project for Russell in his relaunch of ClickFunnels.com. He has also written copy for numerous business-building and advancement companies, and has helped experts sky-rocket their careers. Follow Dana on IG: Instagram.com/derricksdana Enjoy the episode! Please leave a review and as always come tell me what you think about the episode on social media... @RealTrentEvans on ALL platforms. Instagram: @RealTrentEvans Facebook: @RealTrentEvans Twitter: @RealTrentEvans LinkedIn: @RealTrentEvans Youtube: @RealTrentEvans Much love!

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SFR 256: How I 'Earn' The Chapter...

Play Episode Listen Later Jul 2, 2019 27:08

This is the process I went through to write my chapter for the new Affiliate BootCamp book... I actually didn't know that writing books would be part of the journey, but I’m here to document my journey, so I have to tell you that… When you start publishing a lot, people start to ask you to publish in other fashions as well … so, quite unexpectedly, I've found myself writing A LOT of guest chapters in some REALLY cool books. So today, I want to show the process of how I write chapters for books. ..honestly, I NEVER thought I’d be giving book writing advice ;-) BOOK WRITING ADVICE, LARSEN STYLEE Now, some of you guys may have seen this in the past, but you might get new insights on: How I write chapters Why I do write chapters in the way I do. https://media.giphy.com/media/SRlH6uLa5zI3FPBaLK/giphy.gif The chapter that I’m gonna show you is for Russell Brunson's New Affiliate Bootcamp Program - which comes with a book. Russell had a ton of us write an answer to the question: How do you become a ClickFunnels Super Affiliate and make enough money that you can do kinda what you want to in 100 days? I was like, "Oh, that's a sweet prompt." I spent most of Christmas writing it… I think you’ll enjoy seeing the process I use... 'cos I don't write crap, and it takes A LOT for me to write how I do. In fact, some people have reached out saying things like, "Stephen, you could do it faster than that!" I'm like, "Yeah maybe, but it might be way less cool!" WHY I LOVE AFFILIATE My first big money came from affiliate marketing I wanted to build a team and products when I was working at ClickFunnels, but I didn't have discretionary income or time… Working at ClickFunnels is not a 9-to-5 job - it's way more than that. I was like, "How can I crap done when I still have an actual job?” So I started droppin' out these cool little affiliate promos, and I'd make money, but I wouldn't take the money as profit… I never take money from affiliate marketing as profit. I'd go in and dump it back into hiring a team or getting a piece of a product done… I remember the first time I hired a coder to go in and code the first version of the blog for Sales Funnel Radio… I ALWAYS used affiliate cash to build my business it was NEVER my own money. I don't ever use affiliate cash for profit, it's ALWAYS an accelerant to do expensive projects I've been waiting to do. So I want to share with you what I've been doing. So check this out… I relaxed the first few days for Christmas, and then after that, I was like, "I have got to work,” like, I can't not work. It's the same method and pattern that I use to write my own book, to come up with stuff for the 30-Days chapter that I wrote. METHOD IN MAY MADNESS? First of all... I start with the main image that kinda represents EVERYTHING right from the top, and I set that at the top. (For 30-Days, I didn't draw a picture, it actually would have been easier to write.) Down the left side, I write all the major topics of what should actually be in the book. Shooting off to the right is every one of the deep-dive strategies. Next, I think through those four major topics down the side, and just start dumping in topics with legal pieces of paper: "Oh yeah, let's talk about that. Hmmm, that's about that. So is this, so is this, so is this…." I make a big stack of yellow pad papers, organize them, and take out any of them that don't make sense. … so it's a BIG process. I don't write crap. Then what I do from there is, go week by week and write it on my whiteboard. I wrote out it wants you to do it in 100 days, well 100 days is 14 weeks, so I said, "Well, this is what I'd do week by week." It's an aggressive plan, but it's very similar to what I've actually pulled off. I almost felt like I was documenting - it's not so much theory because it’s what I actually did... And I did most of it while working aggressively for somebody else - so you guys can totally do this as well - it's the reason I wrote it that way... So I went through week by week… We have the 'Who' in 'Wealth' - I'm gonna help you guys figure out where the 'who' is. Then I'll help you guys choose what kind of ClickFunnels product to promote, 'cos NOT all of them are created equal, NOT all of them create the best ClickFunnels user either. I literally went through week by week saying, “This is what I'd do.” What's fascinating to me, is that nowadays I feel like people forget... like, they build the funnel, they get the traffic, but then after that… It's almost like we've forgotten or neglected what campaigns are. It’s interesting that guys like Bill Glazer and Frank Kern talk about campaigns. Frank Kern just came out with a campaign-based book to teach this stuff - I wonder if they've noticed the same things that I have?. I was careful to NOT just teach: Here's the product Here's where you get traffic Here's where I turn ads on … it's NOT that kinda stuff at all. It assumes you have NO following It assumes you have NO money for ads … it’s basically a launch campaign and an evergreen campaign that will keep this going - and that's what's so cool and super unique about this. It’s leveraging the actual content that ClickFunnels has already created and proved works really, really well. It's a blend between what you see Russell and ClickFunnels doing, mixed with what I would do. So it's really cool, it's a HUGE shortcut to the whole game - I'm really pumped about it. FINDING YOUR ‘WHO’? The whole thing's start out by finding a money-prone 'who'. Think about this for a second… If you go to the actual homepage of clickfunnels.com - on the right side, they’ve got this cool new onboarding sequence for different industries, which asks if you’re: Agency / Freelancer Information Products E-Commerce Coaching / Consulting Network Marketing Local Small Business B2B Lead Generation Blogging / Affiliate Non-Profits Just Getting Started So you can choose, "Hey, I'm an agency/ freelancer/ e-com/ B2B,” or whatever… What I did, (and this might make some people feel a little uncomfortable or a little bit weird), but… I went through each of the10 categories and crossed off the ones that I would NOT try to sell ClickFunnels to. Yeah, I know, and it's not to make anyone mad, and I'm not saying you can't, but remember the prompt is, “How would I retire in 100 days - just selling ClickFunnels accounts,” and this is an intense prompt because obviously… Not all industries are created equal Not all industries are ready to buy Not all industries are the easiest shortest distance of sale to actually get someone to buy ClickFunnels. For example: # B2B - I love selling people the B2B space, but sometimes there's a longer length of the sales - just 'cos the deal and who you're dealing with - it can take a little bit longer to negotiate higher-ticket things. But I need 100 people, so I don't know if I'd go for the B2B space if I was going to do it in just 100 days. I'm NOT saying you can’t do it - I do sell to that space, and I do sell ClickFunnels to those spaces as well, but not in that time frame. # Network marketing - sorry but that's NOT an area that I would go to because the cash flow for so long is not big enough to justify a $97-a-month thing, (even though 97 bucks a month is nothing compared to what ClickFunnels actually does). There are several categories that would be, "WHAT! WHAT! WHAT!” to that price point... I don't want that kinda person. So at the beginning of the first week or two, I'm helping you figure out the 'who' that is money-prone enough… (... their numbers that they deal with are big enough in their industry, and the sales come frequently enough) ... so that it’s easy for them to justify a $97/ 297-a-month subscription to ClickFunnels. After that, I help you come up with a unique offer. So think about this scenario… YOU’RE UNIQUE OFFER If somebody's gonna buy something like Funnel Hacks, or Funnel Builder Secrets, or if I'm a ClickFunnels affiliate selling ClickFunnels to a specific 'who' they need to be: Money-prone Have cash frequency Enough cash coming in to justify their purchase of ClickFunnels from me easily Hit all those buttons and... it's a short distance to the sale. Russell writes scripts to break and rebuild beliefs, but he can't break and rebuild all their false beliefs. So what if I was just to pull out the false beliefs he didn't solve; solve them with my own products... and then give that away as a bonus when they buy through my link. So that's part of what weeks two/ three/ four talk about, and I'll tell you how to do that as well. Weeks five/ six/ seven/ eight, we start getting into more campaigns, and of course, I'm gonna talk about publishing a little bit in the chapter I wrote... Publishing is a way of leveraging to get a list fast - so that you go and actually sell your dream customers ClickFunnels/ Funnel Hacks (or whatever)… and then give away your bonus when people buy through you. I would not ever sell ClickFunnels straight out - ClickFunnels doesn’t even do that. I'm sure some other affiliates would disagree with me on that, and that's totally fine. It's just, for my personal strategy, I just wouldn't. I never want to spend money without the immediate chance to reclaim the cash. ...so because of that, I wanna promote a ClickFunnels product that cookies them, so they can get ClickFunnels from my affiliate link afterward. Does that make sense? ...if this sounds Greek or whatever, you guys are gonna learn more about this in the actual chapter itself. SELF PUBLISHING YOUR WAY TO CASH I never put a dollar of my own in my businesses ever. How? Well, that's what you learn in my chapter as too ;-) I'm gonna suggest that you build a summit. I'm gonna suggest that you build your own challenge ... but it's NOT challenging. The way I do it is to actually leverage what's already existing inside ClickFunnels. I've never written anything like this plan before... and I haven't seen anyone else do that either. MY SHAMELESS PITCH What I have for you now, is a special offer - check this out... It's gonna be a very light pitch, this is super easy to get, it's not an expensive thing at all… But I want to do is bribe you to go get the New Affiliate Bootcamp through my link. I'll share with what you're gonna get - 'cos it's really powerful stuff… The first thing you're gonna get when you buy the New Affiliate Bootcamp through my link… Go to makeaffiliatesgreatagain.com - Thank you, Trump!) … the first thing you're gonna see is a page that says, "Here's what you're gonna get from Russell… *A TON OF VALUE* But then as you scroll down the page you’ll see… “Here's what Stephen gonna give you," and this is the offer that's on the page… So the first thing you're gonna get is: BONUS #1: I'm actually gonna give you guys the Make Affiliates Great Again Share Funnel. I pay A LOT of money for my team to go build those things, and I'm gonna give you guys that share funnel for FREE. All you have to do is sign up and Russell will say, "Hey, thanks for signing up for the free summit - you should join The One Funnel Away Challenge, so you can learn to set up all your affiliate stuff." (You don’t just sign up for the Affiliate Bootcamp - you have to *actually go purchase* The One Funnel Away Challenge through my affiliate link… https://media.giphy.com/media/fAoIpBeHpqsR9gMIUT/giphy.gif ...then you get ALL these bonuses - which are super powerful. The next thing I'm gonna give you is… BONUS #2: My Affiliate Bootcamp audio chapter. It’s a BIG chapter I spent most of Christmas writing that thing, and it's a HUGE. It took a long time to write that chapter. Read out loud, it's about an hour and 10 minutes! I loved writing the 30-Days chapter, but this one was even more near and dear to my heart because affiliate is where my first dollar came from. What you’re learning in that chapter are true-and-tried principles. The reason why the audio chapter's cool is 'cos I give a lotta extra things that I couldn’t fit in the written chapter. There’s a lotta extra side commentary in there - it goes a little bit deeper and explains a few things more. I did get a few people who reached out and say, "Stephen, that was an intense chapter..." So, I was like, "I know, let me explain some more in the audiobook..." So that's why I did that, and it's already ready for you - it's awesome. All these things are ready for you immediately. Anyway, the next thing I wanted to give you is BONUS #3: The internal strategy video that I sent to my team - it wasn’t meant for anyone else. I sent it to my funnel builder team to teach them what we're about to build, and so it's pretty awesome. I take my whiteboard and I draw out the funnel on camera to teach my team the funnel and what we're gonna do… Here's the follow-up Here's the messaging Take these elements from these pages and go put 'em over here, and take 'em from that spot and put them over there. I was never planning on this being part of the bonus, but I thought, "How cool would that be if you could actually see a little bit behind-the-scenes of how I actually do it?" … so you’re gonna get that as well. It's a strategy video for my funnel team, but I'm actually just gonna go toss it out for you, so you can have it as well. I think it'll be really powerful for you to see how I actually handle all the funnel builds, and I'm gonna give you the chance to do that, a-right now - just go to makeaffiliatesgreatagain.com, and sign up there. The next thing I'm gonna give you… BONUS #4: I get asked to speak a lot - at the time of filming and recording this, it's June, and I spoke every single week the whole month of May. I speak a lot now, and I'm really, really pumped about all the cool things coming down… So I thought it’d be cool to give you some of my favorite speeches. It depends on the scenario, but most of the time I don't charge to speak - I'd rather sell while I'm there. So sometimes what I'll do is I'll say, "Hey, I’ll come speak if you give me the video of my speech afterward." It's not all the speeches I've ever given, but some choice ones that I've really loved doing, (especially of late), that we're just really on point, and gave people a lot of clarity. Some of the most famous little quips that I've come up with are in those speeches - and that's where I actually discovered a lot of them. So there’s some major behind-the-scenes funnel-ology in these speeches. I'm gonna give you the Funnel Hacking Live speech that I just gave - which is really cool. There's a little mini-speech I gave in 2018, we have that as well. It's a small little cut, it's pretty powerful stuff. Then Dream100 Con - I love Dana Derricks, he's a beast, he's the man - anyway I spoke at his Dream100 Con and teaching my Dream100 strategy. … see all those boxes at the back of my office? I'm not a slob... we do what I tell you to do, we're doing it right now. That's what this stuff's for - that's what Coulton's been doing right over here... Literally right before I turned this video on, that's what he was doing with all these boxes over here. So… What is my Dream 100 Strategy? How do we actually implement it? Well, I gave that whole speech and full strategy at Dream100 Con... and you guys get access to that speech. Dana is also comin' to speak at OfferMind, which I would love to have you guys come too. VIPs almost sold out, by the way, so go getcha ticket - we are super excited about that whole thing. Actually, I'm pretty sure, actually, I'm not allowed to say the next name. Hold it please! (anyway, back to speeches ;-)) Billion Dollar Body - I absolutely love Amanda and Nicholas Bayerle - such an awesome couple, a model couple in my opinion. Super, super cool, down to earth. They have a very high-ticket group, and they asked to come in and speak in a high-mountain cabin, and you get that speech as well. It's a two-hour deep-dive on market selection - pretty awesome stuff. And then, the last one that you get, as of right now, (I'm gonna keep adding as I go, 'cos I wanna collection of all the cool stage speeches I've done). But anyway, some of you guys might know Alison Prince. She is so cool - one of my favorites. She was at one of the original FHAT events that I was teaching and her business exploded after that - so fun, so fun. I’ve had a chance to work with her quite a bit, and anyways I have mad respect for her. She's helped me personally a lot. Anyways, I got a chance to speak at her Clan Con event, and I love the speech that I gave there, “Holy crap.” (That was the one where I had food poisoning in the hotel the night before) All the speeches are available for you immediately. Now, once I teach you guys how to actually do this affiliate game and my strategy behind it, (which is the point of the chapter)... How do you actually launch your offer? BONUS #5: I've included a handful of the videos I've used to launch the affiliate offers in the past. I don't consider myself a professional affiliate at all. BUT… I've been number one several times I've placed amongst the top affiliates in others I've swooped in at the last second, (with hardly any list), and placed in the top 10. I definitely have a repertoire for the affiliate game, which is hilarious, 'cos I don't consider myself a professional affiliate at all. So you're gonna find out... How I launch my affiliate offers You are gonna see me doing MORE what my chapters' teaching - cos like it's a freakin' sexy offer, right? You get ALL this for FREE if you just sign up… HERE’S HOW TO GET THIS OFFER! Go to Make Affiliates Great Again, and click 'sign up.' It'll take you over to Affiliate Bootcamp to sign up for the summit. Next Russell's gonna say, "Cool, now that you're in the summit, the next thing you should do is join The One Funnel Away challenge." If you sign up for that challenge, you will get all these things that I’m talking about for FREE. Last up… BONUS #6: I'm gonna give you guys a discount on your ticket for OfferMind. OfferMind was free last year, it's NOT free this year. There's a full blog post teaching why I used that strategy… and why OfferMind will NEVER be free again... This year, there are ONLY a thousand seats, I'm super psyched about this... Russell's gonna keynote Dana Derricks Alex Charfen Myron Golden I'm very, very pumped about it. So *YOU* get a discounted ticket to OfferMInd as well! Can I overdeliver? Is there anything else I can give you that's really freakin' cool? I want this to be talkable - I mean, this is a HUGE offer, it's ridiculous! BONUS #7: IA Five-Day Mini-Course when you opt-in you’ll get a brief crash course on how I actually play this game, and why I believe I was asked to write the chapter... ... 'cos again, I don't consider myself to be a professional affiliate - So why are they asking me? (it's free - you don't even have to buy anything at this point) The Mini-Course teaches you, some of my top tips on affiliate marketing: How I'm doing it Why we've done it Why it's worked so well Why everyone's freaking out about it. I'm really, really pumped for you to have it… THE CLASSIC STACK MOMENT Here we go. Ready! Oh, baby... Here's what you're gonna get: First, you're gonna get the Make Affiliates Great Again Share Funnel - just download it. I paid my team to build it so that you can have it for free... Value: a ton, (10,000 bucks). My Affiliate Bootcamp Audio Chapter - I spent 70 minutes going a little bit deeper on that chapter, so you can get more detail on pieces that were a little bit rough to understand. MyFunnel Team Strategy Video - this is the video that was just meant for them, so you can see the flow of how I build everything - super powerful! My Favorite Speeches - Funnel Hacking Live, Dream100, Billion Dollar Body, Clan Con. My Affiliate Offer Launch Videos - I'm gonna toss in a handful of the videos I've used to launch what I'm talking about in that chapter. A Discount OfferMind Ticket - Russell Brunson is keynoting! You‘ll need to redeem this quickly to make sure you go actually get a place because we’re running out of VIP spaces and it's gonna get full. MY Make Affiliates Great Again 5 -Day Mini-course All you gotta do is go to makeaffiliatesgreatagain.com, and sign up before the NEXT One Funnel Away Challenge…. Here’s how... Go to makeaffiliatesgreatagain.com and it’ll forward you a page where you’ll see ALL the offers. Click ‘opt-in’ and put in your email address (so that this five-day series can go to you). Next, you’ll be forwarded to the Affiliate Bootcamp to sign up Once you sign up at Affiliate Bootcamp, on the Russell on the next page is gonna be like, "Hey, now that you're in the summit, go sign up for The One Funnel Away Challenge." If you do that, you get this CRAZY offer from me - you get all the things I'm talking about right now. That's a lot of stuff right there. Just for people to be the room for the Billion Dollar Body Speech was 18 grand. I don't wanna misquote prices, but these were NOT cheap - just for the speeches. So anyway, just go to makeaffiliatesgreatagain.com, If you sign up for The One Funnel Away Challenge, you get all this… To be super clear on this…. The One Funnel Away Challenge costs $100 get… The Challenge Russell’s Offer + My bonus OFFER. Is it OK if I overdeliver - is that all right? Haha - awesome episode, right! Hey, bear with me for just a moment while I tell you about makeaffiliatesgreatagain.com. Probably one of the most fragile phases of being an entrepreneur is that tender spot where you have just enough cash coming in to get excited, but expenses also increase a little while you take on new tools and new systems, new teams. It can be heart pounding, and frankly, nerve-wracking. Well, one of the ways I've kept ownership of my companies and NEVER picked up any debt or used any of our family finances to grow the business, was through affiliate marketing. My first dollar online actually came from affiliate marketing, ONLY a few years ago. So I often get asked the question: “Steve, how can you have been bootstrapping this and scraping by so hard just a few years ago, but now have a business that makes millions in revenue?” … that's a fair question. So besides having kick butt products, when I've needed to get some extra cash for an expensive project, I have a very specific method of affiliate marketing that gets me paid to sell other people's products. You wanna see how I do it? Just go to makeaffiliatesgreatagain.com. ClickFunnels actually wants to know how I've been doing this as well… So I just wrote a chapter in ClickFunnels new book called Affiliate Bootcamp... and if you wanna see my chapter, and be shown how I treat affiliate cash in my business… …. just go to makeaffiliatesgreatagain.com You'll get a bunch of other cool stuff from me - like, the actual Make Affiliates Great Again Funnel… The one you're gonna see there - it’s pre-built - it’s awesome - and you can download it. You also get my audio chapter on how I create affiliate offers. You get the actual video of me training my team on how to build Make Affiliates Great Again - it's crazy valuable. Plus you also get several my other stage speeches. How I launched my affiliate offers… And you'll even get a discount ticket to OfferMind… + the Make Affiliates Great Again Mini-Course… Is it okay if I over deliver??? If you want ALL that for free... plus other things, literally just sign up at makeaffiliatesgreatagain.com... and then, sign up for the New Affiliate Bootcamp through my affiliate link. Go figure. My friends, get rich, give back.

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Conversation Domination - Part 3 of 3

Play Episode Listen Later May 29, 2019 21:30

Part 3 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called “Conversation Domination”. On this exciting conclusion of the Conversation Domination Presentation Russell talks about some of the platforms you can use to get people excited about your business. Here are some of the awesome things in this episode: How Facebook is a talk show, YouTube a sitcom, and podcasts are radio shows. How Russell utilizes each of these channels for his business, and how you could use them for yours. And why it’s important to master these channels one at a time, before moving on to the next one. So listen here to final portion of Russell’s awesome Conversation Domination Presentation from Funnel Hacking Live 2018. ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. This is episode 3 of 3 of the conversation domination presentation. I hope you’ve been enjoying this. I hope that it’s getting the wheels in your head spinning and turning and thinking about what’s possible. If you have enjoyed this at all please take a screen shot of this episode and post it on social, on all your different channels and platforms, tag me on it and use #marketingsecrets, I’d love to see it and love to hear your thoughts about this episode. It means the world to me when you guys share this, and if you haven’t rated or reviewed, please log into iTunes and go rate and review these. That way, I always read those and it makes me feel good about myself, which makes me want to do more podcast episodes for you guys for free. Literally this is the kind of stuff we normally sell and I’m giving it to you for free because I love you. So in exchange for all this cool stuff I’m giving you for free, if you could go rate and review, that’d be sweet. So like I said, in the very near future we’re going to be coming out with a deeper dive training program into this whole concept of conversation domination, but for today, I just wanted to give you guys this three part series from one of our Funnel Hacking Live events. I hope you enjoyed it. With that said, I’m going to queue up the theme song and we will come back with part 3 of 3, the exciting conclusion of the conversation domination presentation. Next is Dream 100. Dana Derricks is going to be talking about dream 100 I think tomorrow or the next day. Dream 100 is the key to all sorts of traffic, and I cannot wait to unlock this for you guys. But dream 100, these are the people that already have your audience. So how do you get those people’s audiences to follow you? There’s a lot of different ways. Partnerships, paying people, we pay people to post stuff and say, “Hey Russell Brunson is awesome, follow him here.” And we pay and all the sudden we get a whole bunch of their followers. We doubled our followers in the last month and a half by just doing these paid ads like that. It’s really, really cool and not that expensive. So the last one I’m going to go through really quickly is how you post. So there’s the whole science to this as well, that I’m not going to go too deep into. But instagram is based on hashtags. Hashtags work like this, Instagram is like a filing cabinet of everything that’s happening in the world, hashtags are like the folders, here’s all the stuff that’s interesting, and then your posts are the papers. So the way it works here is, like if you’re posting something, there’s going to be people on Instagram like, “What’s happening in Disney World today?” and if you tag Disney world, it’s going to pop up like, “Oh Russell’s here. What’s happening?” and people can watch your thing, people can find you that way. So you can do it based on location, on events, on the brands, on the community, and on trending stuff. So if I was to do a video here, if you guys did a video on Instagram you could be like, “Hey I’m here at Funnel Hacking Live, it’s amazing.” Then be like, #disneyworld #cornoadosprings #funnelhacker # clickfunnels and if you do that, when someone searches clickfunnels because they’re here at the event, or when someone searches cornado resort, like, “What’s happening here in cornado resort? Oh here’s five cool people posting stuff.” People can find you really, really quick. So it’s all about figuring out where these conversations are happening and kind of plugging in. And I got one other trick I want to show you guys on Instagram, then we’re going to move on to the next platform. This is a trick I started using that literally 3x’d how many people watched my reality show every single day. Every once in a while, and I did this yesterday and this morning as well, I go and do a video. I was on the plane like, “Hey everyone,” this is in my Instagram feed, “Hey everyone, we’re going to Funnel Hacking Live, it’s going to be amazing. If you want to see behind the scenes of what we’re doing, click on the link, you’ll see the whole reality show. I’m going to show you guys behind the scenes of everything. I’ll show you meeting all the cool people, it’s going to be really, really fun.” And all the sudden the amount of views I got, or I will get over the next week, I will more than 3x. So I’m publishing in my Instagram channel telling people to go up and do it. Same thing on Facebook. I go to Facebook like, “Hey guys, come see behind the scenes.” And I push people back, let them know something amazing is happening this week, make sure you watch my reality show, and if they do it for 2 or 3 days they’ll be connected and hooked and they’ll keep watching it for forever. So that’s Instagram. So the next channel that we want to move into. The next channel we want to move into in this process, again, if you look at the framework, we’ve got our ads that build distribution, distribution builds the channels, a special focus on Instagram, Instagram promotes the episodes, and now I want to start focusing on these other channels as well. Now one thing I want to stress, I don’t want you guys trying to go build all channels at once. I want you guys to find one channel to focus on and become really, really good at it. Remember zero to a million, a million to ten, ten to a hundred. Zero to a million is all about one channel. Most of the guys and gals in inner circle got to two comma club just doing facebook. That’s it. Now they’re starting to scale and grow and that’s when they start adding in more platforms. So don’t think you have to do all of them tonight. Just pick the one. I’m going to kind of walk you through all of them, just so you understand them. So this one, I look at Facebook more like a talk show. The way it works, my goals in this is if you look at how Facebook’s algorithm works, they want interaction, they want stuff happening, they want engagements, they want comments. That’s what they’re rewarding people for right now, that’s why Facebook lives are doing so well. So I look at these the same way. If I was like Jimmy Kimmel or Jimmy Fallon or Jay Leno, this is how they do their shows for the last however many years right. Same process. The first thing they do in their show is always an opening monologue, then they talk about the industry, they do interviews etc. So if I’m doing a FAcebook live it’s the same thing. Here’s my opening monologue, let me tell my story. Let me do Q and A’s, let me get engagement, get people talking, that becomes how we do a Facebook live talk show. The other goal is to build rapport. A couple of things about Instagram, the pros and the cons. The pros are really, really fast. You do a Facebook live and instantly there’s 20, 30, 50, 100, 500, 1000 people that fast. So it’s very fast, very targeted. The negatives are Facebook is the newsfeed platform. So it happens, it’s there and then it goes down, down, down and eventually just disappears. It’s kind of like email. If you send an email to someone, they don’t go back 5 years later to find the email, it kind of disappears. The same thing happens with Facebook, it’s there, it’s exciting, and then it’s kind of in the newsfeed and it ends up disappearing. Think about this, it’s the same thing with talk shows. How many of you guys ever go back and watch reruns of Jay Leno? You don’t watch reruns of talk shows. And when a talk show is showing a rerun because they’re not live, you just turn the TV off. People who watch reruns are not going to watch reruns typically of Facebook Live, so it’s short lived. But it’s powerful because you’re talking in the moment, right then, what’s happening, so that’s kind of the pros and cons of it. You have the show, distribution to go and build your facebook channel, then you use instagram to post all the episodes, to push up to, “Hey, I’m about to go live on Facebook, it’s going to be amazing. I’m talking about this, and talking this. Swipe up to watch to watch it. I’m going live in 5 minutes.” “Going live in 2 minutes.” “I’m about to go live, come watch it.” “I just went live, you guys, if you missed it here’s the link, go check it out.” Pushing people to that thing, then I do the episode. So that’s how Facebook kind of works in this format. The next channel I want to talk about is my sitcom, which is YouTube. Now YouTube is obviously a little bit different. Our YouTube channel is YouTube.com/funnelhacker and we spent a lot of time over the last year trying to figure out YouTube. I think, my belief is Facebook is shifting a lot and we’re going to see a lot of changes over the next twelve months. I think that a lot of you guys start putting more energy and more effort into YouTube, it’s gonna be a really good longer term play, just because I think Facebook is doing some weird stuff and it just makes me more nervous. So we’ve been trying to diversify very heavily into YouTube, which is why we invested so much time and energy and it’s a really good platform for a couple of reasons, and I’ll walk through those. So one thing nice about sitcoms is people will rewatch them. Awesome. How many of you guys have watched Seinfeld at least 100 times every episode? How many of you guys could quote any episode that I gave you, pretty much verbatim? Soup Nazi, yes. So people will watch reruns, watch refunds too. Number two, the cool thing about this video is you post it on YouTube and you post it there, and then the video, unlike Facebook that disappears, you post it on YouTube and it grows. It just keeps growing and growing and growing and growing. It’s the craziest thing in the world. I don’t see that on Facebook. When I post a video on Facebook it disappears, I post it on YouTube and it grows and it grows and it grows. So you can spend more time and effort creating a YouTube video because the longevity is huge. I would not spend a ton of time and energy on a Facebook Live because it’s going to die in a couple of days. So jump on Facebook live, do your talk show, Jimmy Fallon, do the whole fun thing, but YouTube spend some time and create something amazing because after its posted there it will continue to grow and to grow and to grow. And that’s the magic of YouTube. People watch things over and over and over again. Now there’s two types of videos we create in YouTube, and I’m going to kind of go through both of those so you understand. Number one is what we call discoverable videos and number two are engagement videos. So my goal is each week I’m trying to put out at least one discoverable video, and then one engagement style video, does that make sense. Okay so this is kind of how they work. A discoverable video, the goal of that, is to get people to discover who I am. This is the other power of YouTube, because even if I have no following, for example, I don’t know if Joe Marvolo is here, but Joe, yeah, I love Joe. Give him a round of applause, he’s awesome. So Joe’s the dude who is helping me with my YouTube stuff, so you should all give him all your money. So when I first met Joe 6 or 7 years ago, when we had a product we were selling called How to Overcome Pornography, and he saw it and he was like, “Hey man, if you want I can make you a video on YouTube to promote this thing.”I’m like, “Okay, go for it. I have no idea if that will even work. Do you have a following of people who should overcome pornography?” he’s like, “No, but the cool thing is I can create this video and people who are struggling with pornography, those people will find it.” So we made two little videos talking about pornography addiction, added a link going back to our funnel, and he posted them on YouTube, and between these two videos, what’s the view count up to between the two now, do you know? Almost two million views, two million people have searched for how to overcome pornography addiction, saw Joe’s videos, clicked on the link and came into our funnels. Two million people, that’s without any kind of distribution. All because it’s discoverable. Okay, so what Joe’s been teaching me, what we’re trying to do more and more of, is on these videos that are discoverable, as you’re trying to get people to subscribe to your channel, and you’re focusing each video on an actual keyword phrase. I’m not going to get super deep into the weeds on this, but that’s the thing. You make a video and it’s like, “Hey, my name is Russell Brunson, this channel we’re talking about how to build funnels and it’s really cool, how to grow your online business. If you want to subscribe, click the button and subscribe down below.” And then it’s like, ‘Now today I’m going to talk about, (what’s my keyword phrase) sales funnels for real estate agents.” Let’s say that’s my keyword phrase, and I talk about it and get them all excited and that’s the thing, and in the end I give a call to action like, “Go to Clickfunnels.com to get a free sales funnel.” Or whatever it is. That becomes the video. Now I can get that video ranked for the actual keyword phrase, people who don’t even know who I am are going to discover that and they’re going to join my channel and that’s kind of the magic behind it, focusing on the keywords. Alright, number two then, there’s discoverable videos where you’re getting people to discover and find you, and the second one is where you create videos that are going to build a rapport with people. People will get to know who you are. Oh excuse me, I’m jumping ahead. Okay, sorry, I’m going to come back. So this is back to discoverable. This is a really cool tool that Joe showed me called vid IQ, which is awesome. Vid IQ is like a free plugin you plug into Chrome and then when you go to YouTube your YouTube starts looking way different. If you look at this, it shows you all sorts of stats. So if you want to funnel hack people, you go to, let’s say I want to be ranked for sales funnels, I could use this plug in, go to YouTube, type in sales funnels and it says, “The number one dude, this is what he did. This is all the key words he focused on, what his video looks like, how many subscribers he gets, how much money he makes.” It gives you all the detail. So as funnel hackers, what do we do if we know everything our competitors are doing? We win. We reverse engineer that with your videos. You say, “Okay, I need a video that’s this long, I need to make sure I focus on these keyword, this targeting.” and you go back reverse engineer, go back and create it. Vid IQ is an amazing tool that gives the ability to go and reverse engineer videos so you can go and do the same process. Alright, so that’s number one that’s the discoverable videos. And the second one are the engagement videos. People who are on my channel, people who are following me, how do I build more of rapport with them? And it’s by creating these other videos. How many of you guys watch our Funnel Hacker TV episodes? How many of you guys have ever seen our behind the scenes show? These are all videos. Funnel Hacker TV, our behind the scenes show. These are videos we’re creating to cause connection with our actual audience, so they like us and actually care about us. And what’s cool about these, this is like Seinfeld, people will find their favorite episodes and share them and watch them over and over again, and a bunch of things like that. Here’s an example of one of the videos we created a little while ago, that’s done really, really well for us. It’s just, I was on vacation and I was like, “I’m going to spend a little bit of time and we’re going to make a really cool video that’s going to speak to my people. I want to connect with them at a different level.” So after you guys see this video I’m going to ask you guys, I’m curious how many of you guys actually connect with this video, because that was the goal of people on my channel to actually connect with it. “Why are vacations so hard for entrepreneurs like us? Do you ever have any of your friends or family members or people you care about, maybe a wife or a spouse, tell you something like this, ‘you need a break. You need to stop or else you’re going to get burned out.’ How many times do we have people who we love and we care about tell us things like that? They think that a break is what we need to be happy, to have a balanced life. What they don’t understand is that us entrepreneurs actually get stressed out by vacations. Why? “Right now I’m in Kawai, Hawaii with my wife celebrating our 15 year anniversary and this beach house right here, we’re spending over $2500 a night to stay here. We’ve flown in helicopters, we’ve gone on boat tours, we’ve floated down irrigation canals, we’ve had an amazing vacation. But I’m actually more stressed out now than I was at home running my entire company. Why? Because entrepreneurs don’t need vacations, but the people around us that we love, they do. “What our loved ones don’t understand is that us entrepreneurs, we don’t get happy and sad like normal people, we only feel momentum. We’re either moving forward or we’re moving backward. When we’re moving forward we’re happy, when we’re not, we feel sad, we feel upset and we feel stressed. It’s kind of like when the coach pulls you out of the big game and sets you on the bench to catch your breath. As you’re watching the game from the sidelines, you’re seeing your teammates, seeing other players all move towards the goal line, you want to do everything in your power to get back into the game. Being in the game is why you do what you do. “What they don’t understand is that what we do, it is our hobby, it is our vacation, and when we’re moving forward that’s all the fuel that we need. When we have to stop for vacation or for sleep, so does our momentum. So if you’re watching this and you care about an entrepreneur, don’t worry about us. We’re not going to burn out. We don’t need a break, we just need to keep moving forward. “So if our mind is wondering while we’re on vacation or it seems like we’re struggling, it’s not because we don’t love you. We do, in fact, that’s the reason why we’re on this vacation, it’s because we do love you. We’re just trying to figure out how to keep moving forward without ruining the vacation for others around us. And for my entrepreneurs who are watching this, first is tag and share this video with those around you who love you, so they’ll understand you better and they’ll stop trying to get you to relax. “And second, the secret to a happy vacation for you and for the people you love is to figure out ways to keep momentum happening even while you’re on vacation. For me it’s reading a book or listening to an audio course, or something I can learn that doesn’t interrupt the vacation for others. For them, it seems like I’m relaxing, so the people I love don’t stress out and think I’m going to burn out. But inside my mind I can continue to plot and scheme and figure out how to keep things moving forward. You’re an entrepreneur and this game we play, it isn’t a job, it’s your life and that’s okay.” That’s how you all feel too, right? I just want to make sure I’m not…cool. That’s the fun thing, you create stuff like that and people watch it over and over and over again. I have people all the time like, “Hey, I sent that to my wife. I sent that to my parents. Sent it to my kids, now they understand why I’m this way.” You create cool stuff like that, it’s like, it’s like Seinfeld, they watch it over and over. They watch it and they share it and it’s amazing. So that’s kind of the fun stuff. So again, the goal of the distribution that we’re building is to build the channels. So you build your instagram channel, your facebook channel and your YouTube channel. Then you go use Instagram now, swipe up to watch your episode. So I was in Hawaii, excuse me, we back from Hawaii I’m like, “I’m back from Hawaii, making this video and it’s going to be amazing, you guys.” And I talk about it, talk about it, talk about it and when it’s finally ready, “Swipe up to watch it.” And everyone’s excited because they are part of the process. Alright the next channel I want to focus on, and this is, I say they’re all my favorite, I love all of them I’m not going to lie. But this is one of my favorite, the radio show. The radio show is your podcast. How many of you guys have a podcast right now, that are in this room? That is amazing, I love it. I am a big believer in podcasts. So this is your radio show. The reason why I like podcasts, one of my favorite channels, is because it’s the most intimate. The reality show is intimate, it’s nice, but this is the most intimate. When people listen to your podcast, it’s usually when they’re unplugging from everything else. They’re putting it in and they’re working out, or they’re driving, or they’re separated and it’s you in their head talking to them. You hear Natalie up here, she’s like, “Everyday I work out I listen to Russell and Alex.” We have this distribution channel into the minds of our dream customers to tell them what we think, what we believe, what we’re doing, why they should care. And it’s powerful. There’s just something magical. I think people are insane if you don’t, I think everybody on earth should have their own podcast. When Alex Charfen and I were hanging out this summer we were talking, I’m like, “Why don’t you make a podcast about your entrepreneur personality type?’ He’s like, “People told me it was a bad idea.” I’m like, ‘Are you kidding me? I would love to plug in and just have you bring up ideas into my head all day long.” And he did it. Is Alex, where you at? Are you in here? Yeah. How’s it been for you, I don’t have a microphone, but how’s it been for you so far? Has it been amazing for your business? He did over 200,000 downloads without any paid advertising, is that amazing? It’s amazing. 200,000 people or times people have downloaded a message that he created and put it into their minds. Do you know the power of that? How many of you guys think differently because you’ve heard me talking in your ear for the last year, two years, five years? I think about the podcasts I listen to and it’s transformed me. It’s one of the most powerful media’s we have. It’s intimate. Podcast listeners will also become your best buyers. This is proven. People who listen to podcasts are worth more money to you. If you look at, in fact, if you look at people that listen to the radio in their car versus people who listen to podcasts, it’s, I don’t remember the exact number, like the average person who listens to the radio all day makes like 30-50 thousand dollars a year, podcasts it starts at like 150 thousand dollars a year. It’s crazy the separation. If you get people actually listening to you during their drive time, they’re worth more to you. Plus you’ll be found on a platform by people who are actually looking for your stuff as well. My big suggestion, don’t just do a question and answer show. It’s okay to do question and answer stuff, but the biggest problem I have with Q and A shows is that people won’t get to know you as well. I like listening to a podcast because I want to hear the host and what their thoughts and their ideas are. So you could do Q and A but I recommend do a lot of them where it’s just you talking and telling your stories. The next thing is try to record them how people are actually listening to them. The first five years of my podcast was me driving in my car on my way to work while I was talking. And most people started listening while they were driving in their car to where they worked at. If I was in the fitness market I would be working out on my treadmill doing my podcast, knowing that my audience is probably working out on the treadmill while they’re listening to me. I like creating it the way that they’re going to be consuming it. If I had a marriage thing I’d be doing it, laying in bed with my wife, telling my podcast there because that’s where they might be listening to it right. I’d be looking at creating it the same way they’re going to be consuming it. This is a really good place that’s, because of the format you can have longer shows that people will actually listen to you. You can share your beliefs, share your observations, talk about what you’re learning. And the cool thing about this is I feel like, with my podcasts, everyone who’s been following me, it’s like you’re always on the edge of discovery with me. I launched the podcast right after my company collapsed, before we launched Clickfunnels. And I’ve been publishing it 3 or 4 times a week since then, and those who have binge listened to the whole thing, you’ve been a part of this journey with me while I’m discovering new things. I’m not trying to be all postured all the time, I’m like, “Oh my gosh, today we learned this.” I’m sharing everything we’re discovering, as we’re discovering it and it’s just really powerful because people are following you on this journey and it gives you the ability to talk about your why in a way that you can’t do typically. The other cool thing about podcasts is that people will actually binge listen to you. What I found is people come and listen to one or two episodes and if they like you they’ll go back, and I’m curious, how many of you guys have found out about my podcast, listened to a couple of episodes and then started at the very beginning and binge listened to every single episode from the beginning of time until now? That’s powerful. Do you guys see that? Iv’e been trying to consciously do this more often with my podcast. If kyou like this, go to the beginning and binge listen from the beginning. If you listen to all of them, we actually put them on mp3 players, it’s like 2 or 3 days of constant audio. It’s like 40 to 70 hours, it means people have listened to me, all of you guys who raised your hands, that’s almost a week of uninterrupted time listening to me. How does that change our relationship? How does that change everything that I’m able to do for and with you? It’s huge and that’s why I love podcasts. People will get them and binge listen. I like publishing at least three times a week, and that’s some of the things. Once again, we come back to the beginning, we use email, messenger to build our channels. You build your Instagram channel, Facebook, YouTube, and you build your podcast with that, and then you can use your instagram reality shows to promote each of the individual episodes on there. And then the last question now, what other channels? And again, for all of you guys it’s going to be different depending on what kind of business you’re in. Some of you guys Twitter is a good channel, some it’s Linked In, some it’s Pinterest, some Twitch, some is your blog. There’s different channels, pick the channels that make the most sense for your business and master that channel before you move on to the other one. So again, this is the framework for conversation domination. Is that helpful you guys? Is that cool?

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83 - Dana Derricks - Using The Dream 100 To Grow Your Business

Play Episode Listen Later May 20, 2019 28:34

In today’s episode, Tyler talks to Dana Derricks, a serial entrepreneur, author, speaker, coach, and goat farmer. Otherwise known as the “The Copywriting Professor” and “World’s Best Goat Farmer”, Dana has worked with well over a thousand e-commerce professionals, turning regular sellers into millionaires. He has recently been committed to helping people become successful entrepreneurs by implementing strategies in his Dream 100 book to promote and grow their businesses. Key Topics Discussed: From pitching hay to making money online (01:51) Leveraging into a scalable business (03:45) Starting his first eCommerce business selling cattle wrap (05:24) Dana’s current big projects (08:50) Using Dream 100 customers and Dream 100 influencers simultaneously (10:39) A successful use case of leveraging Dream 100 influencers (14:45) Serving others and getting value into their hands (17:21) GoatCon and the fainting goats (22:52) Learn more about the content discussed in this episode: DanaDerricks.com You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

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83 - Dana Derricks - Using The Dream 100 To Grow Your Business

Entrepreneur Junkie Movement With Jamie Atkinson

Play Episode Listen Later May 20, 2019 28:34

EJM 26: I Was Just Handed a Million Dollar Business On a Platter....

Play Episode Listen Later May 14, 2019 23:39

EJM 26: I Was Just Handed a Million Dollar Business On a Platter.... Hello and welcome back to the Entrepreneur Junkie Movement Podcast where we: Celebrate the Raw Truth, Conquer Fear, Create Impact and Tell the Real Stories of Entrepreneurship. On this episode today, I share with you guys my thoughts about last night... I was just handed a Million Dollar Business on a Platter and what's going to happen next is terrifying & also incredibly exciting! In this episode I also share my vision about Podcasting and how will it help you to achieve your dream goal of having a Million Dollar Business on your own. Make sure to head to www.facebook.com/groups/podcasting101group to jump into our brand new FREE Podcasting Community where we help you guys uncover how to launch your own podcast & monetize it at the same time. "A lot of people says that the Best Opportunities would come after you've gone through the Hardest Part in your life." Free Podcasting Community Timestamps 1:20 - Story about Last Night 3:00 - Took a Giant Leap on $30,000 Coaching Program 5:00 - Finding Niche and Scary Moment for Me in my Job 8:00 - Message from the Clickfunnels Community Facebook Group 10:30 - Absolute Boss at Podcasting 12:00 - Huge Opportunity on Podcasting 13:30 - My Vision 15:00 - How Do I Even Compete? 16:30 - Gym Story and Realization 17:30 - Dream 100 19:00 - Mapping out a Plan on Starting Out a Podcast 20:30 - Sharing Ideas using Podcast 22:00 - Like, Share and Subscribe to my Podcast 23:00 - Conclusion Resources or Links Mentioned: (books, events, people mentioned) The Clickfunnels Community (Facebook) - https://www.facebook.com/groups/clickfunnels/ Dream 100 Course - https://www.dream100course.com/invest Dana Derricks - https://www.danaderricks.com/homepage Latasha Mitchell - https://www.latashamitchell.com/opt-in25471328 Jamie Atkinson Email: jamie@entrepreneurjunkie.co Facebook: https://www.facebook.com/Jamieatkinsonmedia Facebook Page: https://www.facebook.com/jamieatkinsonlive/ The Entrepreneur Junkie Movement Facebook Page - https://www.facebook.com/entrepreneurjunkie/ The Entrepreneur Junkie Movement Community Facebook Group - https://www.facebook.com/groups/entrepreneurjunkie/ Podcasting 101 Community - 4 Ways to Monetize Your Podcast https://www.facebook.com/groups/podcasting101group/

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SFR 242: Strategically, Why Were OfferMind Tickets Free Last Year?

Play Episode Listen Later May 14, 2019 29:32

Today I want to give you a peek behind the curtain to share with you the reasons why OfferMind … ..was FREE the first year ...will NEVER be free again … was a very STRATEGIC move on my part WHAT WAS GOING ON? People have asked why I gave OfferMind as a FREE bonus to the 30-Day book… Others have gotten mad that it's NOT free any more… And one person, (and I totally get this), commented that they hadn’t come to Offermind BECAUSE it was free… He’d judged the content based on the fact that the event was free. First of all, OfferMind was NOT a cheap event. Even though it was free, it cost me $80,000 to put on. We didn't make much money from the whole thing once it was said and done, and I’m totally fine with that… In fact, making money wasn't the primary purpose of OfferMInd at all ;-) For you to understand WHY I need to walk you through what was going on in my business life at the time: I left ClickFunnels in January 2018 I started out selling in the network marketing industry, (which I'm still very much a part of) #secretmlmhacks Around September 2018, I started to wonder about my life’s purpose “Oh, my gosh... what is it that I really, really, really wanna do?” I’d identified a place where the market wanted some value. I knew how to deliver that value and I was selling in that space… and it was going extremely well. I love Network Marketers, but I’d started to wonder what it was that I actually wanted to be known for? So I started having some deep heart to hearts around finding my purpose and I started future casting 5, 10, 15 years - which isn’t something I usually do. WHAT DOES THE FUTURE HOLD? I always hate it when gurus ask you to set goals by asking, “What's your life gonna be like 10 years from now?” By the beard of Zeus… I don't know what my life’s gonna be like six months from now most the time! I think it's stupid to plan that way. I think it was Tim Ferriss who said that after six months planning is just guessing... I totally agree with that. There's some fluidness that I can't have if I try to plan everything out all the time... However, as I learned from Alex Charfen, you need to be able to predict the future in your business so that I know what action to take… and what I need to do to make things come to fruition. ...I've been practicing this a lot in last six months, and it's been working. I say, “Hey, here's where we're going,” and then we go there... BOOM, it shows up - which is awesome. Now… Back to the PURPOSE question… I started asking: What is it that I actually wanna do? How is it that I wanna move forward professionally? What do I really wanna be known for? What’s my natural skill set? What are am I already known for? What am I good at? It's always best when you can build a business around your natural skill set. I'm not saying you have to... but it helps a lot. I also started consulting with people that I look up to who are my peers and my coaches. I hire a lot of coaches, guys. That’s one of the fastest accelerants to the game. I get coached. I know I bring up Russell Brunson a lot... and it’s because I spent two years sitting next to the guy. It's NOT like I did anything else. I didn't have any hobbies. It was such a fast work pace over there - I didn't do anything else with my life. So, I have two years of memories that I keep going back to. THEN STEPHEN ASKED RUSSELL THE PURPOSE QUESTION… A bunch of us were hanging out at an Inner Circle at James Friel’s house. Russell and Myron Golden were standing side by side, I was on the other side of a couch, and we were talking... Russell looks over and asks, “How are things going then?” I said, “Good, but I'm trying to figure out what my purpose is?” (Have you ever asked that question? It's an important question to ask…) ...the moment those words left my mouth, Russell starts laughing hysterically. I was like, “It's a serious question, dude. I feel like that's something that you shouldn't be laughing at!” ...but Russell just kept laughing. Myron looked around and asked, “Wait, what’d he say?” Russell said, “He just asked the purpose question,” and Myron starts laughing too. I was like, “Why are you guys laughing at me? I’m assuming you're laughing because you're telling me it's NOT that big of a deal, but I'm acting like it is?” Myron said, “Stephen, I only found out what I wanted to do three months ago.” Russell said, “Yeah, dude, you came in right after I figured out what I wanted to do, #ClickFunnels, but I'd already been in the game for 12 years.” https://media.giphy.com/media/69qpuTOBTsHTJRcNkW/giphy.gif I was like, “...that makes sense, and I understand and accept that... but I'm trying to figure out if my purpose something I hunt... or if it’s something that’s discovered by me along the path? (Right, that's a good question... you know what I mean!) ...because otherwise, I'm gonna start brainstorming my purpose and what it is that I'm gonna go do?!’” My mind will go deep and I’ll obsess if I don't stop myself. https://media.giphy.com/media/9RWeDFAf07oxT1hgLB/giphy.gif (There's a lot of power in that obsession... but it needs to be focused on the right thing ;-)) After a while, Russell looks up and goes, “Dude, don't worry about it…. Solve problems for people and create value. I was like, “Ahhhhh,” and I suddenly stopped freaking out so much. THE GAME IS MALLEABLE I loved the FHAT events, and when ClickFunnels decided to stop them; there was a part of me that died a little. I was like, “Crap, I really loved that event.” It was one of those scenarios where I knew I was getting the fastest results for people in a compressed three day period. And so I was like, “I gotta find another way.” How can I… Incorporate the things that I'm good at…? Mix them with the business ideas and the models that I like most…? Do live events…? Live events are my jam. I come alive at events and I love that. I'm bringing this up is so you can start asking these kinds of questions to yourself … Maybe you don’t know what you wanna do yet... but I want you to realize that a lot of this is very malleable. So… think about how you can combine: Your skill set A problem A business model that's proven How can you take what you do and deliver it to the marketplace? When somebody knows what they want to do, I'm very good at helping them make that profitable... but when somebody says, “I don't know what I wanna do?” I'm like, “I don't know how to help you.” A lot of times people hire me for a consultation and they’re like: “Stephen, I've hired you so that I can figure out what I wanna do.” I'm like, “Crap, I should probably refund you because that’s not my role. How on earth am I supposed to put words in your mouth and thoughts in your brain as to what you're gonna dedicate yourself to?” That's not my role and I never will do that! When someone knows what they want to sell - I'm very good at making that profitable on multiple platforms. Honestly, it's the same four or five things that I've noticed work regardless of the industry you're in... and then it's bam, bam, success, success, success, success! … and then I couple that with a lot of what goes on in the human psyche. That's what I'm good at. That's what I’m known for. … and that led me on this journey. ASKING THE RIGHT QUESTIONS … so back to discovering my purpose! I was like, “What is it that I really wanna go do?” I spoke with a lot of guys that I’m friends with: My buddy Dana Derricks Russell Myron Dave Lindenbaum Alison Prince That's one of the benefits of an Inner Circle. I gotta be honest, a lot of times I don't participate that much in the coaching. I should... but just the network alone is worth it. That's why everyone should join a mastermind at some point. The acceleration is so much greater than anything I’ve EVER experienced - it’s ridiculous. Quite unanimously, the people I asked saw something in me that I could not see in myself … (which is another benefit of having an Inner Circle that knows you intimately). I was like, “What is this thing? What is it?” Julie Stoian started laughing, and she said, “Come on, Stephen, you know what you should be doing.” I was like, “No, I don't. All of you see this thing that I'm NOT seeing in myself yet. I'm this close and I can't see it.” (You may be in the same situation too, and I get that. That’s why I’m sharing my journey) This is me making sure you understand some of the things that I've gone through along the way. ... most successful entrepreneurs do! It’s a common theme in Inner Circle meetings - someone will stand up and say, “I'm standing here today because we're making a lot of money, but I don't know if it's what I wanna be doing anymore?” … that's NOT an abnormal thing to say. Don't freak out if you have that question - everyone has that question eventually. So anyways, Dana, Russell, Julie and Dave and a lot of people, pretty much all said the same thing...(and I don't think they spoke to each other). They're all said, “Dude, you obsess over offers.” BECOMING THE OFFER GUY Russell was said: “Dude, you go so much deeper into offers than anyone I’ve ever met my entire life. You should be the offer guy. Dana Derricks is the Dream 100 guy, you should be the ‘Offer Guy’!” Suddenly, all these maps and frameworks that I'd been developing came together and I saw the thing that I wanted to do… I loved doing the FHAT event for Russell, but it was his content, all I did was organize it. I realized that EVERYTHING I taught had to do with how to create a better offer. Even if it seemingly looked like it had nothing to do with offers, it actually did, and now... I wanted my own platform, and that’s how the idea for OfferMInd was born There were two things that needed to happen in order for me to kill it as the Offer Guy: I needed people to think, “Stephen is the offer guy!” I needed to capture that market share in people's brains. So how could I do that? *This* is why, from a strategic standpoint, OfferMind was free that first time. There are a lot of levels to this, so I'll just start from here... THE DEATH OF SALES FUNNEL RADIO? I want to be the offer guy. iTunes doesn't like it when you go past 300 episodes - so I ll probably rebrand Sales Funnel Radio. I will probably, (at some point), retire Sales Funnel Radio. I'm not saying I'm going to... but it's a thought that I'm playing with. I'm NOT trying to be the Sales Funnel Guy - that'd be stupid. In fact, that would be suicide. Let me ask you a question... Q: Who is the sales funnel guy? A: Russell. It made sense for me to have a show called Sales Funnel Radio when I was a sales funnel builder… The first 100 episodes are me documenting everything I learned sitting next to Russell. I'm not that good at speaking in those episodes, and that's okay ... that wasn't the purpose of it. But from episode 101 onwards, I was documenting the journey to my first million! Now I’ve done that I'm documenting my journey to the next 4 million. I think we're on track to hit 4 million this year - I believe we will do it. There's a shift coming - I can feel it. BUILDING MY VALUE LADDER There’s a lot of things at the top of my value ladder that you don't know about yet, but timing matters… … and it's not time for me to reveal what those are. You have to understand that in order for me to become the ‘Offer Guy,’ I had to create a new value ladder - which in my mind is a business. So on the marketing side at least, there’s 100% an entirely new value ladder. Q: What do I understand very clearly about how to develop new value ladders? A: I have to start in the middle. However, I wanna cash flow it like it's at the top... because I have a current business. I've got a couple of employees and about eighteen 1099s that work for me monthly. I've got business expenses. My monthly expenses right now are 30 to 40.grand a month - which is fine, I expected that. … it was part of the plan. We've been doing over six figures every single month for the last nine months. Soon our expenses will rise to 40 - 50 grand - it just depends how much we spend on ads. Anyway, here's the point, and there are a few forces that play here... WALKING IN CLAUDE HOPKINS SHOES The last guy to really be the offer guy was Claude Hopkins back in the late 1800s - there hasn't been an offer guy for 100 years! It's been a long time… For me, that's cool because it means that: Historically, the banner has been raised historically in the past. The idea has been validated. No one is the Offer Guy now. … which means that the move I want to make has been validated... and that was one of the things identified I was like, “Oh my gosh, I should go do that.” Back in the day, offers were called schemes. You’d hire a ‘Scheme Man…’ i.e., What's the scheme? What's the plan? What's the scheme for you to go sell your thing? Hopkins was a Scheme Man. Today, that means something different; it means you’re a schemer with a negative connotation... ...but it didn't mean that back then. So I was like, “Well, I'm gonna go be the Offer Guy - that's technically a blue ocean. No one is the Offer Guy… There are people who’ve brought books out... and there are people who’ve said “Hey, do this, this, this,” around the offer - which also further validates the move. But… No one is the Offer Guy! No one has dedicated themselves wholly to offers. So those were all great signs for me! FINDING MY RED OCEAN The next question I had to answer was: Q: What red ocean will come out of? A: Definitely, ClickFunnels ClickFunnels understand the power of an offer. Does this make sense? I'm NOT just trial closing you! Hopefully, you understand why I did this... I was like, “Okay, there is offer stuff out there, but no ones put it together and become the offer: Ocean Market Guy Guru Those are all HUGE signals for me! So what I needed to do, (with that backdrop in place,) was capture as much of the market mindshare as possible in people's brains… I wanted people to think: “Oh, Stephen really does know what the heck he's talking about when it comes to offers!” … so how do I do that? So I started putting together all my content about offers together, but then, I need a platform to deliver it. I'd been teaching bits and pieces on Sales Funnel Radio I'd been teaching bits and pieces on other people's stages I'd been teaching bits and pieces on other people's platforms... Until OfferMind I’d never had a scenario where I could teach all my stuff… (and literally, it wasn't everything... the audience gave out before I did. I was ready to keep going, we just ran out of time. Two days is not enough time for me to teach my stuff). However, I was able to teach from beginning to as far as possible: Ideation How do I validate the idea? How do I know if it's a good idea? How do I know that it's most likely gonna be a success? What are all the things I can do to make sure that I've got all the cards in my hand to make sure this is a success? Market positioning About what marketing is How to actually create an ecosystem - which we know sits on top of content Content It was just fascinating to see all these things come together that I'd already been doing. I realize, “Oh my gosh, there it is.” CREATING OFFERMIND I always tend to do better in front of a live audience because I can watch people’s reactions. I wanted to teach offer creation from start to finish I wanted to be able to create lots of content in front of a live audience I spent three weeks preparing my slides. I did NOTHING else - it was OBSESSIVE. It was fun and I can't wait to do it again… but *HOLY CRAP* it was a lot of work! Here’s the thing… I hate crappy events; when I walk into an event it needs to feel like I'm NOT in a hotel. It needs to feel like I've entered another dimension ... it's all about the seventh phase of the funnel - which is to change the selling environment. Then, I was like, “Okay, well, how do I fill the room? I really don't care if they pay...” I didn't wanna lose money. I just wanted to break even. So this is what I did… PIGGYBACKING ON A GIANT I looked over at ClickFunnels to see what momentum and noise they were already creating… This is one of the easiest ways to create a lot of cash quickly - You piggyback off some momentum that the category king in your red ocean market is creating. This is how I filled the event and made so much intense noise. I used the 30-Day book to piggyback and ride the momentum of a giant. I was creating a blue ocean, (and I still am), but if I didn’t take as much market share as possible... Someone else with a bigger list could swoop in and steal the crown For Example: Let's say, Frank Kern, Pat Flynn, or somebody else saw the opportunity and I didn't capture the market share quickly... they could swoop in and claim it. So it was a game where I needed to capture as much of the market share in people's brains as possible - so that they associate me with being the ‘Offer Guy’. So when I saw was Russell telling everybody: “Hey, we got this big summit coming. Hey, it's gonna be big affiliate thing, “ and that's where I gave away a FREE ticket to the first event. I can't do that anymore, and I won't do that anymore because it cheapens the content now... but in the beginning, it didn't. So my plan was to… Ran a BIG live event Made a lot of noise about it Filled it by leveraging the momentum already created by a red ocean category King, i.e., ClickFunnels. And because of that first event, I was able to... Capture (as much as possible) the market share in people's brains Fill the event with people from the ClickFunnels space - all my dream customers Leverage a campaign that ClickFunnels was heavily backing to people - my dream customers Validate my stuff in front of an audience and to myself Get it on camera and repurpose the crap out of it MAKING NOISEIt's only April - it's only since November that I decided to try and be the Offer Guy. Q: Doesn't it feel like it's been longer than that? A: It was by design! I planned this out ahead of time. I needed to create a lot of momentum, so I asked the questions: How can I create as much noise as I physically can? How do I set this up in a way that allows me to capture a large market share? I wasn’t just looking from a market positioning standpoint … I was looking from a marketing position standpoint and seeing: No one’s the offer guy now There used to be an Offer Guy 100 years ago How am I gonna attach myself to reach my dream customer? (I used the ClickFunnels space where I already had some stature... why wouldn't I?) How do I get my dream customer to come over to me? I'm NOT telling them to abandon ClickFunnels - I created a complimentary market. I NOT trying to be the Funnel Guy, I’m trying to be the Offer Guy - and they work in tandem. I didn’t throw rocks at ClickFunnels. Instead... I created a complimentary blue ocean and attached it to ClickFunnels to fill it. I piggyback off of the momentum that ClickFunnels already had... Gave away a free ticket on purpose just get butts in seats… Told I will not ship their swag to them and that they will forfeit their swag if they don't show up. … that caused some of the most ridiculous buzz ever. It pissed people off, and honestly, I'm okay with that... because “What happened?” I got butts in seats I wanted people to hear that I knew what I was talking about... and that I wasn't some guy who came out of the ClickFunnel riding that gravy train. ...and it worked. It was more of a middle ladder move - even though it's free-ish, it’s still content that I used to launch something at the back end. Now we're launching more things in the middle, and there's a lot coming down at the bottom of the value ladder. SO WHY WAS OFFERMIND FREE? The reason OfferMind was FREE the first time was by some serious design. I wanted to… Capture that market share Test the core theories that I'd already had success with Go in and show that I was worthy to crown myself as the Offer King None of my other events will ever be free again - EVER. I actually pride myself on being very expensive for a lot of reasons - However, it's not to keep people out. Man, I was going through my value ladder the other day - I have about 20 insanely valuable things that are FREE. If it’s NOT free, then it’s at the bottom of the ladder. I’ve got a lot of FREE stuff. My actual stuff’s very expensive and I don't apologize for it. WHAT’S YOUR PURPOSE? So when you're trying to figure out what you wanna do… First of all, understand that it takes time to figure that out. It's been like four and a half years that I've been active in this game, (I have to think how old my girl is)... I started using ClickFunnels right after they left beta. I think it was actually on the webinar right after they left beta. I was already selling stuff on the internet. I was already building websites with agencies and stuff... I've been acting this game for a while, and I’ve just barely figured out what I wanna be and do - I'm the Offer Guy. I know where my value ladder is leading… and I've designed it, but it would be a mistake to build it as fast as humanly possible. Instead... I should build it as fast as possible with the constraints of launching with good campaigns. … so a lot of what you're gonna watch me do here over the next year is build campaigns and launch is There's a bunch of other stuff that I'm NOT willing to release yet or talk about that stuff afterward - I know what those are as well. OfferLab is one of the things that’s come out of this so far - it’s one of the things on the value ladder and OfferMind’s definitely under it. OfferLab is AMAZING - it’s where I help people build their offers and put all this stuff in place! Go to myofferlab.com to check it out (The guy who had OfferLab wanted a ton of money… it was insanely expensive.) So once I know what those things are... it's not enough for me to just build the product... I also need to build a campaign that launches it and an evergreen campaign that sustains it. Those a lot of things that most funnel builders don't look - they just start driving ads.. and it's okay… BUT… You lose out on a ton of money and promotional noise. … and *that's* why OfferMind was free. BOOM! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it. Wanna come? There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.

live man radio sales market boom tickets honestly fill mix strategic solve leverage mastermind historically capture crap hopkins tim ferriss funnel inner circle strategically ran validate pat flynn clickfunnels obsessive russell brunson myron asking the right questions holy crap network marketers frank kern alex charfen myron golden claude hopkins dana derricks julie stoian offermind sales funnel radio james friel fhat

A dead broke lad who mastered entrepreneurial success and became an expert in optimising businesses... Meet Dana Derricks

The Comeback Game

Play Episode Listen Later May 11, 2019 42:05

Dana Derricks is a serial entrepreneur, author, speaker, coach, and a goat farmer. From selling his buddy's drawings on the playground for 50 cents and splitting it with him, to being the only person in his school's history to nab an athletic scholarship to college, to running multiple successful businesses. He is out to change lives and empower people to do what they were put here to do — to give the information and tools everybody needs to fulfill their duties to serve and leave the legacy they've always wanted. In this episode you will learn: - The balance we need in life to make sure every success brings peace and not destruction - How Dana started, his challenges and realisations along the way to success - How he came about mastering the secrets that paved the way to his success

businesses mastered optimising entrepreneurial success dead broke dana derricks

A Consulting Call With My Mentor - Part 2 of 2

Play Episode Listen Later May 1, 2019 35:25

On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business. Why you have to find a category you can be king of in order to become a billion dollar business. How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell. And how to create a front end funnel to bring people into your software. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Hey this is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you enjoyed the first half of my consultation, or whatever you want to call it, with my original mentor Mark Joyner. I had a good time kind of going through some of my quick critiques and feedbacks, as well as telling a story. And now in the second episode I’m going to go deeper into, I believe, 5 or 6 different things I would really be looking at if I was Mark in my business right now. And I wanted to share this with you guys, once again, because there are so many lessons that apply to all of you. In fact, a lot of the stuff I’m talking about with Mark in this interview would be the same things that if you were to hire me or just sit with me at dinner or lunch or something and say, “Critique my business.” The things I’m going to share are pretty much the same things I’d probably share with most of you guys as well. So I hope you take the rest of this podcast just to look back and look at this as if it’s your own personal interview, your own personal consult. And don’t look at it like, “Oh yeah, Mark should do that. Mark should do that.” Look at it as like, “Oh, I should do. I could do that.” And hopefully it gives you a ton of ideas for your business as well. So with that said, I’m going to queue up the theme song, and when we come back we’ll finish up the exciting consultation with Mark Joyner. Now I’ve got basically six things that I want to go deeper into. And this is stuff that’s a lot more than just, you know, tweak the software, make it easier, takeaway upsells, put yourself out there, be more vulnerable. Those are like messages, but this is like, if we were to sit down and build Simpleology from the ground up today, knowing that your goal, if you someone asked you what your goal was and your goal was to build a billion dollar company. So it’s like, okay, you’re going to build a billion dollar company from this, or maybe it’s 100 million, or whatever, it doesn’t really matter, but knowing that’s the goal, it’s going to shift the lifestyle business which I think, I’m assuming it has been up to this point, to I want to build this thing and make it significant, then there’s some core fundamental things that I found on my journey. And as you, I’m sure you watched some of my journey over the last decade and a half. I’ve been scatter brained like crazy. In fact, that was my biggest problem, I was doing this and this, and I was all over the place. But in that journey of trying a billion things, I learned some powerful things that became the foundation for Clickfunnels. Some I did strategically, and some I looked backwards in time and I was like, “Oh my gosh, that’s why that thing worked.” So I’m going to kind of go through some of those things, I hope they help. Alright, number one. For Simpleology, if you really want this to become a billion dollar play, like a big play, it can’t just be another productivity tool. You have to create a new category for this thing if you’re going to be successful. The book I would highly recommend reading, it’s the best on the market about this concept, it’s called Play Bigger. It’s all about how to create your own category. So what’s interesting in the book, it talks about how when a company becomes a category king, they become the best. And the category king will suck up like 90% of the business in the category. And then the last 10% that’s still there is fought over by everybody else. All the other companies fight over the last 10%. And again, it’s almost impossible to dethrone a category king. So think about each company. Who owns music? Who owns, anything? Any category you think about it’s there. There’s Amazon, books. There’s Apple with iPods and music and things like that, and all these different things. But there’s always one category king. So what a lot of people do is they come into an industry and they’re like, “Okay, who’s the players out there? Who am I competing against?” I saw this recently with, we have a mutual acquaintance who just launched a new company and I respect this person a ton, but it’s interesting. All his messaging is like, “We’re like shopify, but we’re better.” And I’m like, ugh, literally by doing that you are the ones fighting, you become one of the people fighting over the last 10%. Because the category king of ecommerce stuff has been claimed, somebody owns that and you can’t get it. It’s almost impossible to dethrone shopify. So it’s like, you have to look at that and side step and design your own category. So that Play Bigger book is all about category design. It’s interesting, again, this is one of those things I didn’t know doing it, but looking back I was like, “oh my gosh, that’s why we were successful.” When we launched Clickfunnels there were a lot of things out there, and what was Clickfunnels at the very beginning? It was a page editor. But the difference is there was a page editor category king. At the time it was Lead Pages. Lead Pages was the thing and if we would have come and said, “Hey, we’re the best landing page software in the world.” We would have been competing against the category king that had millions of dollars in funding and it would have been really, really difficult. But instead we came in and said, “We’re not a landing page, we do, do landing pages, but we’re a funnel builder, and that’s what we are.” And there was nobody else that was a funnel builder at the time. Same thing, Infusionsoft. If I would have come out and said, “We are the best marketing automation platform on planet earth.” I would have been going against Infusionsoft that was the category king. And so for me to go into that market and try to compete, it’s literally almost impossible to dethrone a category king, unless they do a lot of stupid things. But it would have been a hard uphill battle that we probably wouldn’t have ever won. So instead we designed our own category, which was like, we’re going to be the category king of sales funnels. And because there’s no one else in there, we automatically by default, we’re the category king. We have that now. And now we have the strategic advantage over everyone else. It wasn’t us building a better mousetrap, it was us building a different thing. It was becoming our own category. And then we were able to grow like crazy. And what’s cool is the tangential categories will bleed into you. We sucked up all Lead Pages business, we sucked up all Infusionsoft’s businesses, and we now have all those things. And yes, Clickfunnels does do landing pages. Yes, Clickfunnels does do marketing automation. But we don’t sell those things, we sell that we are a funnel builder. That’s what we are. We are the category king of Funnel builders. And since we launched Clickfunnels there’s been dozens and dozens and dozens of people that have come, but right now, they’re all fighting over the last 10%. And I don’t know if you see it, but I see it every single day, because I get notified by every single person like, “The next Clickfunnels killer is coming out.” It’s like, good luck, you can have the scaps. There’s 10% of the people there who are not going to stick with us, but the rest of the market we own. Unless I do something stupid or the software crashes, we’re going, we’ll maintain being the category kings, it will almost be impossible to dethrone us, just because it is. So that’s number one, for you now I’d say, what is Simpleology at its core. I look at it and it’s like project management software? Kind of. Is it personal development? What’s the, what exactly is it? What is it the category king of? And I don’t really know, when I look at it, I’m not really sure. The headline’s “A daily ritual that turns your go switch to on, so you have more time to switch off.” So it’s kind of like project management and getting things done, task management. But I don’t really know what it is. And the problem is there are some really, like project management software, there’s some amazing ones out there, category kings. Some have millions of dollars in funding like Trello. Or there’s people like Base Camp that have made that their thing and they’ve built it so deep and so wide, it’s like, how do you come in and dethrone someone like that? It’s not going to be easy. I mean, near impossible. So if you’re a task management software or project management software, that’s going to be so difficult and so hard. So it’s like, it’s not saying take those things out of the app, it’s saying what’s the unique thing that you have that nobody else has? What’s your funnel building thing that’s an evolution of what any of the other of the things? So that’d be my first thing, really spending time figuring that out. What are you going to become the category king in? Because you can identify that and then you can start designing that category, then it can be yours. Now you can own it, now you can go after it, and you’ll suck people in from all these other tools. Like the side tangential competitors, but that’s just like a nice benefit. But that’s not the goal. The goal is “I’m going to become the category king of this.” And I don’t know what that is exactly. Partially because I know a lot of the features of Simpleology, but I don’t know the core message, the core belief, the core thing that you’re obsessed with. I’ve spent the last decade of my life being obsessed with sales funnels. I’ve literally bought every single person’s product that has ever sold anything on the internet and looked at every funnel. I’m obsessed with it. I can’t click on an ad and not buy everything, just to see what happens on the back side. There’s nobody on planet earth that’s more obsessed with funnels than me, it’s impossible. So for me, that’s why this became, why it was such an easy thing for us. That’s why we drifted there. Because I didn’t care about landing pages, I didn’t care about marketing automation. I care about what happened on page one, what happened on page two, what happened on page three? That’s what I was obsessed with, that’s what we became the category king with. So for you, I know you’ve got the software that does these things, but I think that it’s bigger than that. I know it’s bigger than that because I know you. The book Simpleology goes deeper than that. There’s more cool stuff than that in that alone. I’d have you go back and re-read your own book. I recently did that on my own, which is really weird and awkward, but going back to that, and the roots because you wrote that back in the beginning when you were in the most passionate time. I know you wrote 3 or 4 books around that time, and you told me back after, I can’t remember if it was after the Irresistible Offer, or I’m trying to remember the name of the second one, the second drink of water one. Anyway, I can’t remember which, but I remember you telling me all these books are leading up to this one, which is called Simpleology that you were so excited about. I would go back and read that and be like, “Okay, when I read this book, what am I the category king of? What is the thing?” It’s not just to-do lists, it’s not making things simpler, it’s something bigger than that. But you gotta figure out what that is. What is that thing? So that’s number one, is becoming a category king. And that’s the core strategic shift, that then there’s a million tactics behind that, that will make it easier, but that’s the core thing. Alright, number two. After you read the book, Play Bigger, then you should read my book, Expert Secrets. I’m assuming you haven’t read them, maybe you have, but if you haven’t I’m going to give you a quick gist because there’s, it’s really, really important. I think you would love it because the whole book is based and framed around how do you build a mass movement of people. When we were building Clickfunnels, I remember about that time I went to a network marketing convention for a network marketing company that is a software platform that sends out cards in the mail. I remember going there and there’s like 5000 people and everyone’s going crazy and people onstage crying and I was sitting next to David Frye and Dave leaned over and goes, “Do you see what’s happening here?” and I’m like, “No, I’m so confused.” He’s like, “They’re a software company.” I’m like, “I know, why are people crying about sending out a card? I don’t get this?” He said, “Because they’re not selling software. They’ve created a movement. That’s why people are here.” And there was a light bulb in my head like, “Oh m gosh, if Clickfunnels is software, we’re going to lose this game. Clickfunnels doesn’t have to be big, it has to be more than that. How do we create a movement?” And then I went to this whole 2 year long geek out session of how you create a cult, which was really fun. I know you’ve probably read most of the books I read around that topic. But from that, as I did my geek out session I was like, “oh my gosh, there’s the pattern of what creates a mass movement, what creates a cult.” What creates these things to happen, positive and negative. From the negative side of deep, dark, evil cults, to the positive side of things that I believe like Christianity and things like that. The pattern that creates all those things are the same. So at the opening of Expert Secrets I draw this little triangle and say, there’s three pieces that every mass movement has. So I’m going to kind of go through those three because those three kind of tie back to you. Number one is every one of these mass movements has a charismatic leader. So for Clickfunnels, I deem myself that person. I’m the person who’s obsessed with this. I need to be out there, I gotta be living it every single day. I remember when you were in Boise and I was in Clickfunnels, I was building funnels, I was geeking out, I sensed, and I don’t know if you said it verbally or not, but I sensed that you were surprised that I was in Clickfunnels all day building stuff in Clickfunnels. I was obsessed with it. I didn’t just make the Kool-aide, I’m drinking it too. Same thing’s gotta be true for you, man. You have to live the message, whatever the Simpleology message is, you have to be the greatest student of it. People ask me all the time, “Russell, how come you’re still launching funnels every month?” Because I have to be the funnel guy. I gotta be the one doing this, or else no one else is going to do it. The reason why Lead Pages stopped having success is because Clay Collins stopped building Lead Pages. He stopped building pages and generating leads. That’s it. Why did Clayton Mass stop having success with Infusionsoft? He quit building marketing campaigns. Why am I winning at Clickfunnels? Because every single day we’re launching a new funnel. Every single day I’m in, I’m building it, I’m doing it, I’m showing people. I have videos of me building funnels, talking about the strategy. I’m doing it, I’m living it. I have never once seen you login to Simpleology and do something. So I don’t believe that you actually use it in your life. If I did, then I’d be like, “Oh my gosh, I want what Mark’s got.” And I do, I have so much respect for you. I see you and I’m like, some of the things you, like when you were in Boise and we were doing the ring stuff and you were eating just one salad a day. I literally to this day, since you left I eat one salad a day, almost perfectly, because you did that. And you taught, just like I connect with you, I want to be Mark, other people will do that as well, but you gotta be doing it. Whatever you’re preaching, and teaching, and showing in Simpleology, you have to be doing it. People see me build funnels multiple times a week. That’s why they buy Clickfunnels. So the first part of every mass movement is they have a charismatic leader who is the hyper fan, they’ve drunk the Kool-aid the most. They are the cheerleader, I always tell people I’m the dancing monkey onstage. And every single day I am preaching about the thing that I believe in. And that message doesn’t end. I think the biggest problem I had the first decade and a half of my business was that I was jumping from thing to thing to thing to thing and when I set down my roots and said, “I am the funnel dude and all I’m going to talk about for the next 20 years of my life is building funnels.” That’s when the people came. That’s when the masses came. That’s when it went from just being a one off, another product launch and made a quick million bucks, to this is something that’s important and that matters. So that’s the first thing for your mass movement, the charismatic leader. And again, we could geek out and go so deep on that and how it works, but the biggest thing is that people need to see you drinking the Kool-aid, and then they will follow you. They will plug in and they will start following you. Alright number two, the second tier in my little triangle thing is that people move toward a future based cause. So in Expert Secrets book I show a whole bunch of different political elections and it’s fascinating. Almost with 100% accuracy, whichever political candidate talks about improvement, “We’re going to improve things.” They lose to the person that talks about the future based cause. It’s fascinating. Obama talked about change. And I can’t remember, but in the book I have like so and so running against Obama and he said this, which is like, “We’re going to improve upon this thing.” And Obama’s like, “We’re going to change.” Trump is like, “We’re going to make America great again.” Every person that wins is like, “We’re going to change what’s happening.” People want change, they want to shift, they need to believe that the future of where they’re going is the big thing. That’s the big shift. So for me, it’s like when someone comes in Clickfunnels, yeah, it’s software, but I want them to set down roots here and to be here. I have to give them things to shoot for. So one of the biggest things we did initially was the Two Comma Club award. What’s the ultimate result someone gets from building a funnel? They make a million dollars inside a funnel. So we have to reward that and put it onstage and make a pedestal for people to move towards it. It’s a future based cause, like “This is where we’re going.” The slogan, the motto we have in Clickfunnels is “One funnel away”. I get teased and ridiculed by the big time marketers because of that. They always tease me like, “Hey Russell, you’re one funnel away. Ha ha.” I’m like, “Dude, that mantra, that calling card makes me more money per day than you guys make in any of your product launches.” People need to have that, they need to have this thing. So they’re moving towards one funnel away like, “I can do it. I can do it.” And then the big goal they want is to make a million dollars inside a funnel. So we created an award, as you know, the Two Comma Club Award. And people they aspire to see that. They want to move towards that and they visualize it and they, people, literally we had Dana Derricks took a magic marker and drew a picture of the Two Comma Club on his sheetrock wall so he could see it every day until he actually won the award and then he covered that thing up. People have this future based cause they’re moving towards. And when they have that they start moving toward it. So my question is if someone comes into Simpleology, what’s the result I’m trying to get? Because if I can’t define, if I can’t see it, they’re not going to stick. For me to get more time, that’s good, but what does that mean? To get more things done, that’s good, but what’s the future based cause? It’s got to be something that they’re shifting away from. It can’t be like, “I’m trying to make, I’m going to get this thing better.” I’m going to talk about that more in the next one here, but the future based cause is the key. For me, I’d be like if I was joining Simpleology, the big thing, the big campaign, what’s the….sorry I’m kind of struggling to get this out because I want to make sure I’m saying it right. Like pretend like you as the leader of the Simpleology world, you’re running for president right. And you’re standing onstage saying, “We’re going to make America great again.” That’s what we need, a political slogan. So it’s like, “Hey when you join Simpleology blah.” “When you come to Funnel Hacking Live you’re just one funnel away. We’re going to show you exactly what that funnel is.” It’s me showing them that “this is the future, we’re going to help you get there.” And then we have something, some carrot to get them to that thing. What’s the award, what’s the prize, what’s the thing? People sign up for Insanity, a workout to go kill themselves, and they do it because they want a t-shirt at the end. That’s the goal they’re moving towards. So for me it’s like, when I join Simpleology, what’s the political campaign that you’re giving me? What’s going to happen to my life? How am I shifting? And then what’s the thing that I’m chasing at the end?’ Alright so number one was leader, number two was future based cause, and the third part of this little triangle is you’ve got to create a new opportunity. This really does tie back to the whole category thing in the very first part that I talked about. But it’s interesting, and again, if you read Expert Secrets I go deep into this, but every offer there are one of two things. One is an improvement offer, where you’re helping someone be better, stronger, faster, smarter, or there’s new opportunity. People don’t like to buy improvement. They think they do, but they don’t. Only like 5% of people in the world want improvement. It’s people like me who are geeking out. Who when you speak super high level I’m like, ‘Plug me into that. I need more of that.” But the rest of the masses, the 95% plus of the world, they’re not into improvement. That’s why improvement offers never convert well. What does convert well are new opportunities. So I always look at, what’s the end result that my customer’s trying to get? If they’re coming to Simpleology they’re trying to get some result. So it’s more time, it’s more energy, it’s whatever, again, whatever you define that big thing as that we talked about earlier. Bu then it’s like, what are the other vehicles they’re using to try to get that. So if I was in the weight loss market I’m like, “Okay, they’re using a ketogenic diet to get there.” or “They’re using Atkins.” Or “They’re using paleo” or what’s the carnivore one? The carnivore diet. There are all these different vehicles to try to get that result. So my job when I make a new offer is saying, basically saying, “Look, this is the goal you want. You’ve tried all these things, and I’m not here to tell you I’ll make a better work out plan or faster or whatever..” {inaudible}in the verb it’s an improvement offer. It’s like, “I’m shifting everything. You need this other thing it’s called a funnel. You need this other thing, it’s called blah.” What’s the new opportunity you’re promoting, you’re giving them? It’s all about creating new opportunities. I could go on that, I could do a two day event just on new opportunities, it’s so important. But that’s a big concept. Simpleology needs a new opportunity. What are they currently doing to try to get this result and what’s the new opportunity you’re plugging them into? Because if you have a better task management software, you’re an improvement offer. If you have a better way to get things done, a better way to manage your projects, you’re new opportunity. You’re not a category king. Anyway, so that’s the big thing. How do I transition everything I’m doing from improvement to opportunity? Shifting to opportunity. Alright, so that’s the first four. Number one was becoming category king, number two was the charismatic leader, number three was future based cause, number four is new opportunity. Alright the number five thing we’ll talk about is how to sell. So one thing I’m going to tease you about, hopefully that’s okay, is on your thank you page you said, “Nearly one million users and growing, most all through word of mouth” which means you’re bragging that you’re not spending money on ads, which makes me want to cry because if you want to get to a billion dollars, you’ve gotta start spending a lot of money on ads. So I don’t want to use that as like a war trophy, that it’s all word of mouth marketing. I want to use the trophy of like, we’re spending a million dollars a month in advertising, that’s a better trophy. Because that means you are everywhere and people can’t get away from you, which is where we’re at right now. It’s like, that’s a badge of honor that I want to put on myself because it means I’m everywhere, which is the goal. I want to just infiltrate. If I want to change people’s lives, I want to make sure that anywhere they look, I’m there reminding them consistently that I’m there. So I’m going to walk you through the funnel of how we had success with Clickfunnels. What we did initially was we pushed everyone to a free 14 day trial and a couple of things happened. Number one is we could not buy traffic to Clickfunnels.com, which is I am sure what happened here. You have a 30 day free trial, so you’re spending money the whole 30 days, and it’s hard to get the money back. Then we did an affiliate launch with that, and affiliates wouldn’t promote because they’re like, “Well, so how do I get paid.” I’m like, “You get paid, in 30 days you get your commission.” They’re like, “That’s too long away.” Affiliates attention span is short. And then my ability to spend money on ads and wait that float, it was low. So we kept trying and it didn’t work, didn’t work, didn’t work. So then we shifted to a webinar model where we sold Clickfunnels, we made a thousand dollar version of Clickfunnels, where they got at the time, it was 12 months of Clickfunnels for a thousand bucks, plus a bunch of other cool things in the offer. We launched it that way, what happened is we made a webinar, make a whole bunch of money. But then we were in this launch game where we made 100 grand this week, and then nothing the next week. Then 100 grand the next week, and nothing the next week. I was like, I don’t want Clickfunnels to be launching business either, because I’m going to get tired eventually and I don’t want the money to stop. So we kept trying funnel after funnel after funnel and then this was the secret sauce, this is what made CLickfunnels blow up. All the ads we drove were through a webinar. All the affiliate promo’d through webinar, everything through webinar. The webinar would happen, we’d sell the thousand dollar version, and we’d make a big pop of cash. And that big hunk of cash up front would pay off the ad cost, it’d pay off the affiliate, it was awesome. But then what was interesting, on the thank you page, after they registered for the webinar, I had a little video that said, “Hey thank you so much for registering for the webinar. Before you show up, I’m going to be showing you how to use this new cool tool called Clickfunnels. Go get a free 14 day trial right now, go play with it a little bit, then show up on the webinar and I’m going to show you how to use it.” That was it. And what started happening, is that for every one person that paid for the thousand dollars on the webinar, 3 would sign up and stick in the trial. So what did that mean? That meant that after the first 12 months we had 2500 people that paid the thousand dollars. We made 2.5 million dollars from that, but we had 7500 who had joined the trial and stuck, and then the other 2500 people, so we had 10000 end of year one, who were now paying $97 monthly. Which made, what’s that? A million dollars a month. And that was the big secret, because we were able to get the upfront cash to cover affiliates and cover ads, and then we got the long term cash from all the residual continuity. And that blend is what made Clickfunnels blow up. Because now we can spend more money than anybody else in the world and it was just like, it was, when we figured that out, it was on like donkey kong. I was literally doing three plus live webinars a day, multiple times a week. And we were doing it with affiliates, doing facebook ads, doing google ads, doing Youtube ads, doing more affiliates, doing everything we could to get the momentum. Because you know what it is, when an offer is hot, it’s hot and you want to run with it as fast and as hard as you can. I did that every single day for a year, a live webinar, and then at that point we started automating it more, because I got tired. But to this day I can still tell that webinar word for word. Okay, so that’s kind of the funnel we used. So for you, I’d recommend the same thing. After you really identify what your core message is with Simpleology, what you’re going to be the category king in, really identifying you as the leader, what things you’re going to share. What are the pieces of your personality you want to bring out? Then it’s like, this is the funnel and webinar I would use to sell, to really start blowing it up. One thing I want to step back on, to number two when we talked about the charismatic leader. I know Justin Brooke asked this in one of the follow up comments, it was just kind of something about who, or that was the first comment, who are you now, Mark? Are you a fitness guy, are you this, you this, you this? And you said something that was interesting, that you didn’t want to just pigeon hole it, like, “I do a lot of things.” And what’s interesting, I look when I started this business it was very similar. I was, I had learned all the pieces. I learned copywrite, I learned Facebook ads, Google ads, SEO, PPC, all these different things. And so I would pride myself on, “Everyone else has a thing, and I’m able to do all things, and I can do all things better than them.” And it’s funny because I would go to events and people were like, “What do you do?” I’m like, ‘Oh, I do this and this…” and they’re like, “Okay, okay. That’s Jeff Walker, he does product launches.” Boom, they’d go to him, give him money. “Oh, there’s whoever, he does SEO.” They’d go give that person money. Then me, I’m like, “But I do all, I do all that plus this, plus…” And nobody wants to hire a generalist though, a generalist. They all want a specialist. So it’s like, what do you specialize in. And literally for me, going from doing well to exploding was when I said, “I’m the dude who does funnels. That’s my thing, that’s my magic.” And then it was amazing because Clickfunnels blew up. And then my mastermind groups blew up. And then everyone on planet earth wants me to speak to be the funnel guy. And it’s funny because it’s like, I still teach everything. I still teach how to, but I tag the word funnel to everything. So it’s like, “Here’s your funnel. I’m going to show you how to fill your funnel. So now you can go do traffic stuff. I’m going to show you how we do our follow up funnels. I’ll show you my email and communication.” I can start, I pick the thing that’s my thing that I can teach everything else around it. I think for you it’s the same thing, you gotta figure out, this is the thing that I do. But then you can do all, you can still teach everything and be everything you want around it, it’s just figuring that thing out. Anthony Diclementi, when I first came to him, before he launched Biohacker’s Guide to Health and Energy, he was biohacking everything. So I was like, “What do you mean by hacking everything.” “You name it, I can do it all.” I’m like, “Well, what about this?” “Yes.” “What about this?” “Yes.” And he would literally do everything. Smartest dude I’ve ever met. And then I’m like, “Okay, that’s cool. But who are we going to sell?” He’s like, “Everybody, I could sell anything. Any person you bring me I could fix them.” I’m like, “Let’s pick a focus. What are the two things that people want the most?” And he’s like, “For me, it’s focus and energy.” I’m like, “Boom, write a book just on biohacking for energy and focus. Because we can sell that entrepreneurs, we can sell it to whatever.” And then he wrote this book and it ended up being like 8000 pages just on energy and focus. And it blew up, and now he gets clients coming in for energy and focus, but he’s able to work on all the stuff around that, but what’s he’s doing is like, “If you need energy or focus, this is the dude. He’ll biohack you to get your energy back, get your focus back.” And that was the core message most people wanted, but it brings him every client and case you can dream up. So for you it’s kind of the same thing. Sorry, I digressed, I should have shared in the leader part, I just got excited. Alright number five is how to sell. And then number six. So I’ll go through what we got. Number one, becoming category king. Number two, charismatic leader. Number three, future based cause. Number four, new opportunity. Number five, the funnel structure, how to sell software. And then number six is front end funnels. So as you probably know, if you look deep into what we do, Clickfunnels is a software platform, we sell Clickfunnels all day long and it’s awesome. But most of the money we spend nowadays, is either for the webinar we talked about earlier, or to different front ends. So my Expert Secrets book, my Dotcom Secrets book, my 30 Days book, my One Funnel Away Challenge, most of the money we spend is on front end funnels. Because front end funnels are easier to make your money back quick. I want less upsells inside of Clickfunnels, I want more upsells in front end funnels. So it’s the book funnels, things like that. And I started thinking, you have so many assets, in fact I logged into Simpleology and I bought everything from day one. So inside my member’s area, let’s see if I can find my login real quick again. You have the whole section with all of, let me pull it up, with all the old stuff I bought. And I still remember, of everything you’ve ever sold, Legacy course, there it is, my favorite thing still is Simpleology 101. I love that program. The law of straight lines, the law of clear vision, the law of focus and attention, that right there is an amazing front end you could sell for, it doesn’t even matter. It’s not about money, you can sell it $7, for $37, for $47, that training is already done, you did it like 10 years ago, it’s amazing. It’s in Adobe Flash, you’re going to have to update it because no one’s got flash anymore, but there’s people you can pay like $50 and they’ll turn it from flash into an actual video. But Simpleology 101 is a front end funnel. Your Simpleology book, oh my gosh, that book is amazing by the way. Everyone should go and read it. And then you should go back and make a free plus shipping on Simpleology book and bring people through the upsell/downsell process. But those front end funnels are what bring in customers for free, and then they get indoctrinated to you, to the attractive character, the future based cause, the new opportunity. And then from there, then they sign up in droves into your software. Right now today, we get on average between 1500 and 1800 people a day that sign up for Clickfunnels. That means the go to CLickfunnels and they create step one of their account. From that we get between 800-1000 who fill in their credit card. So we get 800-1000 people a day that sign up for Clickfunnels, that aren’t tracked back to an ad. These are people who bought one of my front end funnels. The front end funnel does all stuff I talked about earlier. It defines myself as a category king, it connects them to me as a charismatic leader, it shows them the future based cause so they have a vision of where they’re going, and it offers them a new opportunity, and funnels is the answer for me for all of my front ends. So every front end I have brings them back into Clickfunnels, brings them back. So we spend insane amounts of money selling people these front ends, and then people come in droves to the software because of that. And my books aren’t like, we have friends that have written books that are just long form sales letters for whatever they sell, my book’s not that way. It’s a book. I barely, I thinkt he last page I’m like, “Oh by the way, if you want to use Clickfunnels it’s awesome. Click here.” But my book is not a sales, it’s just a book that indoctrinates them in what they need to believe, and then the answer is they have to have funnels. That’s just how it works. They come that direction. I think you’ve got so many amazing front ends that are already done, that are sitting here, all these elective courses that you have that are amazing. The core course is the books, you’ve written some amazing books. The Irresistible Offer is still one of my favorite books. Simpleology is amazing. Mind Control Marketing, there’s so many. You got so much cool stuff that you can go through and start creating as front ends. In fact, my biggest problem right now is I have so many Russell Brunson front ends out there that the marketplace is so saturated, here’s 800 Russell ads every single day. It’s like, right now we’re going and doing partnerships with other authors that have written books that I can tie back into Clickfunnels. They’re building out their whole free plus shipping funnels, just for the goal of getting a customer for free and then introducing them into Clickfunnels. So number six is just taking all this amazing stuff you created over the past, and creating front end funnels with a goal of acquiring customers and then pushing them into the software. So Mark, we’re almost an hour long. I hope there was some value here. I hope you got some ideas, I know there’s a lot. I’m going to kind of recap it really quick. So my initial quick comments were going back to Simpleology and try to make it simple and have people opt into the complexity of the software. With upsells, taking out the upsells when people log in, stripping out almost all, maybe one upsell when somebody creates their account, but using the upsells later on in the front end funnels. And then really becoming more vulnerable, like let the significance drop, let the vulnerability open up and let people be connected to you, because Mark, you are one of the most fascinating and amazing people I’ve ever met. And when you feel comfortable becoming vulnerable and opening that up to people, you’re going to get all the significance you’ve ever craved or dreamed for. So I hope that, yeah, that’s what I’ve been most nervous about sharing. But I hope, I think it’s the most important. Then after that, the big core shifts. Number one is really focusing on what do you want to become the category king of, and this is not just the software. It’s the software, it’s the content, it’s all the stuff in this business of Simpleology. If you want to become a billion dollar brand I believe you have to be your own category. So I would read the book Play Bigger, which is all about category design, it’s amazing. Number two, three and four, you should read the book Expert Secrets, it goes into detail, but it’s really about identifying yourself as a charismatic leader, finding your voice, figuring out exactly where in the market you’re going to be, where you’re going to become the person. Number two is figuring out your future based cause. Number three is how do you structure what you’re doing as a new opportunity. All those things you’ll get in the Expert Secrets book. Then number five here is structuring how you sell and how you create an actual webinar, which by the way, the Expert Secrets book also teaches you how to structure the whole webinar. Go slide by slide through the whole webinar process. So that would be the next piece. Here’s how we structure the webinar to sell this amazing new opportunity you’ve created for people. And then number six is after you’ve got the webinar up and running and sales are coming in and it’s coming back to these amazing assets you’ve already created in the past and turning them into awesome front ends. The Great Formula, that was the other one I couldn’t remember the name of. There you go. Anyway, so I hope that helps. If l was to start a business from scratch today, those six things are the first things I’d be mapping out. What are we the category king of, what’s the attractive character, how do we identify that? What are their beliefs? What are we focusing on? Who are we the thing of? What’s the future based cause? What’s the new opportunity? How are we going to sell this thing? And what front ends could we also build to bring more blood and more traffic into our world? I hope that helps man, I appreciate you. I’m grateful for you. So grateful that 15 years ago you were willing to be a marketer and to sell, and to sell aggressively and to convince me to part with money I didn’t have, because you gave me hope of a future that I didn’t even know was possible, that now is here and I’m so grateful for it. I’m grateful for you for making those sacrifices back before we had a million ebooks and training courses and things, back before we had Facebook ads, and the simplicity of driving traffic before Instagram, before all these amazing tools, you went out there and you were a pioneer. And you busted your butt and you cut your teeth and figured out stuff before any of us could. And I’m always grateful for the pioneers that went before us, but I’m super grateful for you especially because you’re the one who had the impact on me and got me the shifts I needed to do in order to be successful in this business. I hope that in some way this gives back to you because you’ve given so much to me in my life. So I appreciate you man. Hopefully everyone who’s been listening in on this podcast gained from it. And that you guys will have a chance to now, if you haven’t heard of Mark before, get connected with him, go follow him on Facebook, he’s an amazing human. Like I said, the original, the OG internet marketer back figuring this stuff out before any of us knew it existed. So anyway, I hope you enjoy this episode. If so, please take a screenshot of it on your phone, post it on Instagram, and tag me and use #marketingsecrets and I don’t know if Mark’s even on Instagram. Let’s get him on Instagram as well. If he’s on Instagram tag him there too, if not go tag him on Facebook and tell him you appreciate him for the legacy he left and for all of us to kind of follow. Thanks everybody, appreciate you all and we’ll talk to again on the next episode.

america amazon health google donald trump apple guide energy christianity barack obama mentor boom seo shifting consulting plug insanity ipods bu critique funnel boise atkins ppc trello basecamp kool clickfunnels smartest partially russell brunson affiliates biohackers marketing secrets infusionsoft leadpages jeff walker irresistible offers adobe flash play bigger expert secrets funnel hacking live dotcom secrets one funnel away challenge two comma club clay collins justin brooke mark joyner dana derricks two comma club award anthony diclementi david frye simpleology

SFR 238: Finding Your Business Idea...

Play Episode Listen Later Apr 30, 2019 25:40

I'm frequently asked how I found my 'big idea'. Here are some helpful things to consider that should help you land something that you love AND that’s lucrative... Let me ask you a question... Are you: Struggling to identify what you should sell? Trying to validate what you're about to sell? If you answer ‘YES’ to either of these questions, then grab a notepad and pen... because this could be one of the MOST powerful lessons you’ll EVER learn, so take notes. What I’m about to teach you is the EXACT opposites what I learned in college. I’ll probably ruffle some feathers by saying what I’m about to say, but whatever… You’re also gonna get a sneak peek into my Core Problem Planner. YOUR BIG IDEA So what is your BIG IDEA... and how do you find it? Your BIG IDEA is the one thing that represents the core of an entire business. The mistake that most people make is that they try to create the problem and then provide the solution. This was what I was taught at college... and many infomercials are created this way too. I'm NOT saying it doesn't work, but I'd rather find a group of people who already have a problem. IT’S SO MUCH EASIER! You find what problems your red ocean is suffering from already, then you solve a legitimate problem. So… Q: How do I come up with my one BIG IDEA? A: I don't come up with it. (… this was something that tripped me up for a long time.) Instead: I go to an insanely competitive red ocean, (which is exactly the opposite that I was taught in college), and figure out the problems that they are ALREADY having. Then I rank the problems. Something that I'll bring you guys through, in far more detailed than I did last OfferMind, is what I call The Core Problem Planner. YOUR CORE PROBLEM Each one of your businesses should solve a core issue. So I look at a red ocean to figure out what the problems they're already experiencing. Remember… I don't need to create the problem, it already exists. Then I start ranking the problems against a series of criteria... BECAUSE not all problems are: Created equal. Understood by everybody in the red. Something people are willing to pay money for. If you’re coming to OfferMind, (which I hope you are), this is the stuff I talked about with pictures, drawings, formulas, and maps. Someone asked me, “Stephen, where all these formulas you’re forever talking about?” THEY’RE AT OFFERMIND ... just dropping that out there ;-) So come to OfferMind and you’ll learn: What to look for in a red ocean. Which red ocean to choose. What an ocean is #period. What signs to look for when you pick a problem to solve. How to create a new offer. How you launch your offer to that red ocean. It's very granular. Theories are cool. I love teaching mindset stuff, (that's really my main role with the OFA Challenge). ...but at the heart of it, I think some of that stuff gets fluffy. I want: Formulas Patterns Maps Blueprints ... that's the stuff I get motivated over. I'm a geek, man. I'm a geek, but geeks get paid! So whatever… YOUR CORE OFFER I love watching Shark Tank, not because I believe in VC funding, I like seeing the ideas people come up with. ...but lots of times people have these ideas that *they* came up with. *WRONG* It shouldn't come from you! The Core Problem Planner helps you identify the problems that are already being experienced in the red ocean. Then you rank them according to several things: How easy can I talk about the problem? (Not the product, the problem.) You lead with the problem, not the solution. This is the opposites of what I was taught in college. So when it comes down to it... I don't come up with the main idea. It shouldn't come from me. I'm not the one filling my own wallet. I'm not the one who's gonna be paying for this. What I do is I go into the red ocean, and rank out all the problems... and based on a bunch of criteria, I find what I call The Core Problem. Which means that my entire NEW… Idea Blue ocean Opportunity ... is NOW based on me solving that core problem. The Core Offer solves The Core Problem. I'm very methodical about the way I pull stuff out. Just coming up with ‘a good idea’ is too freakin' risky. I'm an entrepreneur and I'm okay with risk... but I want it to be calculated. So the thing I've come up with over the last two-three years is how to go identify and rank problem in the red ocean, then create what I call ‘The Core Offer.’ ... that’s what my book will be about, but OfferMind also goes into this stuff. Day #1: I'm gonna teach this whole framework to you Day #2: We’ve got Russell and Dana Derricks are coming in. I'm talking with Myron Golden (I got a soft Yes, we're just trying to make sure dates are fine). I'm gonna try and get Mark Joyner and Bill Glazer. CREATING YOUR BIG IDEA I have a very unique take on Offer Creation, but the ‘BIG IDEA’ is not something that I come up with on my own anymore... The BIG IDEA is fueled by the problems that ALREADY EXIST in the red ocean. I want to make sure that there’s a genuine problem before I go build a whole freakin' business around solving it. The BIG IDEA doesn't come from me. It is fueled by those that I hope will buy it, and that makes it less risky. It means… I don't have to be a creative psycho genius. I just have to be a detective. I can just understand the frameworks. It’s a 30,000-foot view. BECOMING CATEGORY KING I'm the category king of two different oceans right now. One was accidental, one totally on purpose. However… The thing that causes that Blue Ocean is an idea more than a product. The product just fulfills on the idea. I don't create the problem. I'm just gonna solve a legitimate problem in a highly competitive red ocean, which means: A lot of people have that problem… and then, I solve that problem with an idea. One of the things I've learned is that if I try to come up with the idea on my own, it's almost guaranteed to fail out of the gate. It's far more risky. I'm not saying it won't win. I'm saying the chances of it winning are smaller. The blue ocean doesn't exist until you create it by siphoning customers from the red. ...but too many times this is what happens: Imagine yourself on an island...You’ve got some knick-knacks. One day, you put all your knick-knacks in a cart and decide to sell them... Q: Where are you gonna push your cart to sell your goods? A: Where the people already are! Just because your product is new, it doesn't mean you go to a place that’s new and deserted to sell it. … but that's what most people do, # no cash in that! People don’t buy just because: No one's doing what you’ve done You're different *THAT’S STUPID* You have to take your product and push it to where EVERYBODY is already… and it has to be something they actually WANT! Does that make sense? Your products don't necessarily need to be that new, but your offer, that's the new thing. Truly, you could have tons of stuff that people have already sold, but you need to bundle them together as a NEW offer. Then you sell to wherever there's the most foot traffic # the red ocean. Your offer product will be blue, but you sell it to the red ocean. CREATING A BLUE OCEAN Over time, your market changes from the red ocean where all the competition is, to the blue that you’ve created. You have a new offer that's a brand new that has never existed and you're selling it to an existing marketplace... But as people buy, you're pulling them (with an idea) over into a NEW blue ocean. The new vehicle is almost more of an idea than a product. The product just fulfills on it. As people start to buy, they get siphoned off over into a blue ocean. So, let me ask you another question... Q: Is it easier to sell to people who: Have never bought from you before? Are already your customer? A: Second money's always easier than the first money. So as people are leaving the red, (and they're coming over to the blue), you start getting a little pocket of people who are your current buyers. Whoo, my friend... therein, lies power! The book Ready, Fire, Aim says that at the start of your business, your main purpose is to get a qualified mass of customers. Then eventually, you’ll want to sell something to your existing customer base that's MORE expensive. What's cool about gaining a lot of customers quickly, is that it makes any subsequent offer or product that you drop out to them, highly likely to succeed right out of the gate… ...because so many of your existing customers will purchase it. Does that make sense? I am NOT the creator of the blue oceans that I run. I'm the facilitator of the solution. BLUE OCEAN MESSAGING Think about this: I'm NOT a professional copywriter, and yet we make really good money. How do I do that? A lot of you guys know I sell in the MLM space, right? It's real easy to get intense in that space. Q: Why? What is the vehicle everyone is convinced gives them success in MLM? What's the method that they are all taught? Talk to who? A: “Talk to your friends and family.” So... I'm the anti-red message. I choose whatever problem that the majority are having… and I become the anti-red voice. I've never been on a three-way call. I don't do hotel meetings. … I don’t do any of that crap! I am very anti those methods in my messaging. I’ve become the anti-red voice of the traditional method that MLM encourages. Q: Who does that call out? A: It calls out those who are inside the red ocean and feeling the pain of the accepted methods. When those people hear my message, they perk up and go: “I didn't know there was another option!” I don't need to sell people on MLM as a concept, they’ve already bought in… they just freakin’ hate the methods they’re using! HEAD TO HEAD WITH RUSSELL…? Think about my offer creation stuff... I sell to people in the ClickFunnels space because they're already sold on things like ClickFunnels. They're voting with their wallets and not their mouths. However, in this case, I NOT the anti-ClickFunnels voice. Instead, I’m anti the methodology that most people use to get success with ClickFunnels. I'm never gonna be anti-ClickFunnels. I never gonna throw rock at ClickFunnels. That would be STUPID (all caps). My Offer Creation is complimentary, NOT competitive to ClickFunnels. HOW TO CREATE A SUCCESSFUL BUSINESS I've learned that my positioning, (in relation to vehicles, solutions, or products that already exist), is a higher signifier of my success than how good my product is. That's sketchy stuff for me to say, and I’ll probably ruffle some professors feathers by saying that kind of thing. But… I’ve found that people frequently have FASTER AND MORE success when they position themselves in relation to the existing red ocean, rather than make a brand new, prolific product that’s never been seen before… You can go prolific, but I've seen far more people create success with: D / F level funnel building skills D / F level, right offer creation /sales message writing Terrible promotion Terrible on podcasting or whatever… A poor attractive character … when they position themselves with an anti-red message that speaks to a pain point that the red ocean is already experiencing. … because when the customer sees that message, they feel: “Crap! I've been looking for a solution... I just didn't know which one I should choose!” … and then the business who understands their pain becomes the obvious choice and solution! The book Play Bigger talks about that quite a bit… I lead with the problem, NOT the solution, and then it’s assumed that I have the BEST solution. I lead with me understanding what the issues currently are... NOT with, “How can I create a problem so that they'll buy my solution?” That SUCKS! A lot of people teach and I'm very against it. SO WHAT’S THE ALTERNATIVE? OfferMind is extremely proven out methods and models for causing cash, regardless of price point, industry, or product. It’ll get you so much closer to launching something that's good enough to make a lot of money than just coming up with something new. When I'm creating the content for this kind of stuff, I literally walk through my bookshelves and think to myself: What are the issues that everyone's experiencing? How can I help people identify a red ocean more? How can I help people know what to look for when they have found the red ocean? What is it that people need to understand about the red that fuels the blue? What is it about the blue that makes it so attractive for the Reds? These are those kinds of questions that I look for. I read the most geeky, boring, dry books that have ever been written on the face of this planet to try and figure out those answers for you. I go into deep dives in my Bat cave. My whole floor becomes a studio. I take out all these legal pad pieces of paper, (it's a lot of legal pads). I write down core ideas. I group them in the corners of the room. I'm studying and doing learning deep dives and remember things I learned at the foot of Russell. I hate rah-rah... if you guys think I’m a motivational speaker, I'm so sorry, that means I’m failing. I am NOT a motivational speaker. You might find a motivating, but I'm NOT a motivational speaker. I don't know why, but for some reason, I gotta be honest with you guys, I used to make fun of live events a little bit. I thought: “Oh, they just want money”... or they just get in like this rah-rah state and crap like that. ...and so I was a little bit of a skeptic. But then I went to some live events, and I was like: “That’s like I took two semesters of college and forced it into two days.” I feel like it's actually how you take a year and force it into a day or two to quickly learn something that would usually take you A LOT of money and time and energy and effort. I like to dive into patterns and that's kinda my unique ability. When I was in elementary school, I had a hard time knowing what I was good at., and it was an active conversation with my parents… “Well, maybe you’d be kinda good at this?” “You know what.. it'd be really cool if you could go try this.” … and I was like, “Yeah, I'm not that good at that.” It’s not that I had to be good in order to continue pursuing something, but the thing that I kept trying to figure out was like: “What is it that I actually do?” *I'm the orchestrator*… “I don't know how to play that instrument, but y'all want it, and I know someone who's probably good at fulfilling that. Boom! Why don't you come in here!” ...that's way better. # geeks get paid Hey, I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck. I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday… But you don't know what tweaks to make. I've felt completely paralyzed by that in the past, and it sucks. I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me. #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different. #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business. Well, until now I've never had a system or product in my own business to help you build yours. Now, I'm finally able to be public about all this... If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com. The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business. You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

talk opportunities fire radio sales created boom struggling terrible vc shark tank theories aim crap bat funnel big ideas mlm exact understood business ideas clickfunnels df whoo blue ocean play bigger q is offer creation bill glazer mark joyner dana derricks your big idea core offer offermind ofa challenge that sucks wrong it

SFR 235 - Focus And Systems...

Learning From The Experts

Play Episode Listen Later Apr 19, 2019 22:19

A while little ago, in my Facebook group, someone hit me up with a question. The question was: “Stephen, would you have made $1 million faster if you’d just focused on ONE business?” ...the question shocked me. Because ...*I ONLY EVER FOCUS ON ONE THING* So, I started thinking about how it can look like I’m doing MORE than I actually am... and it has EVERYTHING to do with how I focus and what I focus on. So if you wanna get a crap ton done, (without burning out), this is for you! BECOMING THE OFFER GUY At the beginning of 2018, I had no product, no business, NOOOTHING. I only had ONE focus… My first product was in the MLM space. I built a product and a high ticket offer. Then, I spent two to three months just putting the systems in place and testing them to see if they worked... I didn't take my focus from that ONE area until the systems in place to run it. But I was kind thinking: “Hmmm, I love offers, and frankly, no one else really geeks out about 'em as much as I do. I'm gonna be the offer guy.” Russell said: “You should be the offer guy!” Dana Derricks said: “You should be the offer guy!” I realized that there hadn’t really been a full-on Offer Creation King since the early 1900’s #Claude Hopkins... ...so I was like, “Yo, I'll be the offer guy!” BUT… that didn't happen until September 2018. BUILDING BUSINESS SYSTEMS Thankfully, by that point, the systems I’d been testing in my MLM business were ninja awesome. Unless we're launching something, I spend only about an hour a week on maintenance… so, now my MLM product is kind of my back-end business. I’m not gonna shut in down… We put $1 in and we get $8 to $10 back out. Why would I shut those ads off? It helps a lot of people, the content is good. It delivers and people make a lot of money from it.… *if they just do it* It's something people want. It's extremely valuable. No one else is doing it. I'm not gonna turn my MLM business off, but I don't have to maintain it that much either. On my side, it's all automated and systems are in place. I have: Support. Fulfillment. Phone people who chat with customers. BUT… I'm NOT touching the business on a daily basis. I'm the orchestrator. Once a week, I'll check in, but I don't really do that much of that anymore… Coulton handles the majority of stuff over there, and now he's got systems and people in place to free him up too. That's what's soooo funny about the whole argument that I would have made more money if I’d only focused on ONE thing. I ONLY EVER DID! I only focused on ONE business. HERE’S HOW IT WENT DOWN… #1: I left my job January - March: I focused solely on just that main MLM product. For the next two months, (up until about the end of April): I set up systems and teams to take over what I was doing. #2: The one thing on top of that was that I'm still pretty involved in the ClickFunnels space. So that might be the thing that some of you guys might try and slap my hand about… I DON’T CARE. I love Clickfunnels. It's like my second home. Heck, I even have Russell stickers on my phone ;-) So, I was contracted as a 2 Comma Club X Coach. I was creating a lot of content for ClickFunnels, and I was doing a lot of events and stuff still… In August, we did the first One Funnel Away Challenge, so we were developing that content as well. However, so much on the MLM side was already automated, so that I didn’t really have to touch it. Do you understand? For the One Funnel Away Challenge, I go live once a day for 30 minutes to an hour, (except for two or three days each month when it’s a little bit more than that), and honestly, I just enjoy it. I tell EVERYONE to start coaching. People overcomplicate thing. If you start coaching, after a while, you'll notice patterns, and see the BIG problems people have... Then you make that a product that solves that problem. BOOM! That's the real reason why I coach. It keeps me sharp. I'm not gonna stop that. I’M NOT THE FUNNEL GUY By about September, I started thinking: This MLM stuff is fun, but what is it I wanna be known for?” I'm not gonna be the funnel guy, ( even though I’ve built a whole bunch of funnels), that'd be dumb. Russell is the funnel guy. He's the category king of funnels. How can I create a business that’s complementary to funnels, but not in competition with Russell? Well, I freak out and dive into offer creation more than anything else. I just bought another book called The Science of Emerging Markets; it’s super nerdy, and I'm so excited about it... My fifth bookshelf is topping out. I geek out, man. Offers are my jam. I love just offer creation. I'm trying to be the offer guy. … but that decision wasn't official until September. MY OBSESSION You have to understand that when I'm putting a product together... no other product exists in my mind. I have CRAZY FOCUS. It’s obsessive, (probably too obsessive), kind of focus.‘I can't sleep that much for six weeks’ kind of focus. And, honestly, it’s not that healthy, but it's how my brain works. I go in these cycles of insane focus... I go dead to the world. Besides my podcast and blog, no one hears from me. I barely leave my office: I'm building I'm crafting I'm creating I'm very meticulous I’m very methodical about the things I'm putting together That was true for the first 2 Comma Club Coaching program that I helped to develop at Clickfunnels. It took me six months to create that... and for the first six months after it launched, I was NOT really doing my own stuff. Besides my podcast - *NOTHING* I was solely focused on tweaking and improving the program Did it provide what customer thought was gonna be there? Was it delivering the result that I was trying to deliver? If the answer was: No? This is not clear yet! I should plug up that hole. ...then I filmed more training. I plugged any holes up. So that's what I was doing for the first half of 2018 in my own business. By the second half of 2018, I had: Systems in place People running things for me I spent almost no time, no energy, no effort, or mental capacity thinking about that MLM business. I just ran, cash flowed and I made money. Why would I shut that off? It's NOT a second focus, though! I HAVE A PLAN I have a few buddies who run several multi-million dollar companies, and they can do that because of systems. Think about Warren Buffett, how many companies does that guy own? Did you know that he only has a small team of about 30 people... and he runs all of those businesses. I’ll bet he has some kick arse systems in place! You have to understand, I'm not a launch business. I'm NOT just launching new things all the time... I know it can look like that, but I'm building out the value ladder. It's very thought-out. I’m extremely methodical with what I'm launching. It's NOT a second focus; I'm building the same thing. Everything is connected and intertwined all paths lead to the same goal. The book. The summit, (I have offersummit.com). My events. ...they are all part of the same value ladder. (I'll do an episode talking about my value ladder and how I structured it and how I thought through it, at some point in the future) I'm also very excited to announce something extremely special at OfferMind on which is September 2nd - 3rd, 2019… but it’s all part of the same value ladder! BECOMING A CEO I cannot run two content teams, but a system can. I cannot run an internal funnel building team, but a system can. The whole point I'm trying to say is that I started as a marketer, but I'm also becoming a CEO. A CEO is in the business of systems. I am a marketer who's also a CEO. For Example: My internal funnel team built 80%-90% of my OfferMind Funnel. Then I plug in all the holes, edit the copy, and stuff like that. It speeds me up like crazy. A lot of you guys are marketers, but you're not CEOs yet. That's okay, but you gotta understand that a CEO is in the business of systems. I build a product, and then I put systems in place so that the time I personally have to spend maintaining it is very small... and if I can't create effective systems, then I don't build the product. That is a HUGE lesson! I've actually changed a lot of the methods I use before I design a funnel. I no longer just design the funnel, the offer, and the sales message… In fact, designing the actual funnel is ONLY on the top diagonal corner of my whiteboard On the other bottom diagonal corner, I design the fulfillment and the systems, so that when my product launches, it launches with fulfillment. Then, I sit back and I think to myself, “What’s my input required for that product?” I still wanna solve the problem that product is solving. I still wanna deliver the value that the product and the offer are promising, but I don't wanna marry it… ...and my guess is you don't either? What I'm doing is very thought-through. I'm not just launching stuff. I'm NOT the guy juggling multiple balls, and I'm NOT the circus guy with the spinning plates. I don't do that. I develop a business. Not a hobby product. I look at each one of these things: What fulfillment is required? How can I over-deliver? What's the system that will do that? Is it a process or is it a who? A hobby product is one where *YOU* are still the business. If you are the person doing it all, you don't have a business. Your process will die if you go on vacation. This is one of the reasons why most businesses will NOT succeed. STAYING IN YOUR ZONE OF GENIUS My job is to stay in my zone of genius. So the question I have to answer is: How can I operate in my zone of genius... while still delivering everything else? In My OfferLab, there's a workbook that walks you through EVERYTHING piece by piece. Each person needs to consume largely the same material, which means I would be saying the same thing every single time, so I make a course and a workbook for them to walk through. Sweet! To provide more hand-holding, I brought in in a who. That who is with them pretty much daily, answering any questions and guiding them through. I'm NOT trying to take the human out of the machine, (especially with my high-ticket stuff, I'm extremely involved with OfferLab), but I ALWAYS looking for ways to stay focused in my zone of genius. My role in my business is to facilitate my own zone of genius. … and it is NOT by me answering support emails. It is NOT by me going when someone asks, “Where is this resource?” That is NOT something I should be doing. THE GHOST IN THE MACHINE If you're busy launching your product, and you're doing all the stuff on your own, it makes sense why you would look over at me, and be like, "How is he doing all that?" The Answer is: *I’M NOT* I have ghosts in the machine. I build machines. I build systems. I'm the systems guy. I'm a marketer first, but I'm also a systems guy. I like to set things in place so that I know the same three-four things that I have to do to keep the machine moving. #Monday = I launch products… because I love Mondays so much. I love launching projects to my team: I don’t do it all. Instead, I say: “Hey funnel team, this is what I'm gonna go launch, and here's what you're gonna do. I need you to do this. I need you to do that...” … and I run through it all with them. #Tuesday = is my content day. #Wednesday = is becoming my systems day. It's where I focus on my business systems; whether that’s setting a finance structure so that we’re protected legally, or whatever… I literally write out systems that say, “ Hey Mr. Support Person, every time this happens, do this.” … this is very much the piece that has helped increase my leverage in this past little bit here. >>This is very important key stuff to understand

ceo science radio sales phone ceos boom heck fulfillment offers warren buffett funnel hmmm mlm emerging markets clickfunnels one funnel away challenge coulton claude hopkins dana derricks offermind comma club coaching

LFTE 18: The Challenge that is helping thousands of people make money online for the first time...

Play Episode Listen Later Mar 19, 2019 11:02

What's going on everybody. This is Coulton Woods and welcome to another episode of Learning From The Experts. And today I actually want to talk to you about a challenge that has been changing a lot of people's lives. I've been watching this very closely and I'm like, I have to publish about that. More people need to know about this challenge that is happening right now. It is changing so many people's lives on making money for the first time on the internet or even making more money with what they already have. Their websites or their sales funnels that they're using online to make even more money with it. So I want to tell you about this challenge today. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, wanna-be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview, real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to learning from the experts. Awesome. So before I tell you about the challenge, I want to ask you a question. Have you ever seen the movie, the karate kid? It's like a 1980s movie old school movie. I saw it when I was a kid. A lot. It was awesome. I wonder if you've ever seen it or even heard about it. That's ok if you haven't seen it. You've probably heard about it though. Most people have heard about Mr Miyagi, the wax on wax off guy. But the reason I ask you that is I want to ask you, how much do you think it would cost to get a Mr Miyagi, that would train you on how to make money online for the first time? Like a Mr Miyagi that knows exactly the system, the frameworks, the different things that you need to do, like wax on, wax off, follow me here, follow me there, um, and do this and do that. And you will have the frameworks and the systems that will help you make money online for the first time. Or if you are already making money online, how to better that system, better those things so you can make even more money online. That'd be pretty awesome to have a Mr Miyagi guiding you through the whole process. Um, and the reason I ask that that is because there's this challenge that has been happening like I mentioned earlier where it's practically a Mr Miyagi guiding you through the entire thing. In fact, it's like three Mr Miyagi's guiding you through the entire thing. Now, I don't know about you, but that sounds kind of expensive. Especially getting that kind of attention from an expert, probably pretty expensive. That was my same thought, but listen to this, I'm going to actually, okay, so it's called the one funnel away challenge and it's from clickfunnels. You can go to onefunnelawayoffer.com and check it out. But I want to tell you about the whole offer, the whole thing that you get with this challenge before you come up with a price and everything in your head. So what you get on this challenge. They send you a box and in the box you get a physical copy of the challenge workbook. So it's a 30 day challenge. So you get a workbook that walks you through the 30 days, you get an MP3 player with all of the recordings from the first one that they did, which is like over a hundred hours of recordings. I don't know. It's crazy. And then you get the 30 days hardcover book. Now let me tell you about that book. So Steven Larsen actually wrote a chapter of that book, so did 30 other amazing people, they wrote a chapter in this book. So it's a huge book of 30 different people and they wrote about how they would get started online again or how they would get their money back if they lost everything. They're following, their name, like everything out there and they just had to start over from scratch with the knowledge that they have and a click funnels account and what would you do in 30 days to start making money online again, just having a click funnels account and the knowledge that you have, no following, none of that, no email list, nothing. It's incredible. It's like gold in there. Just if you're looking at finding some tips and tricks of how to really kill it online. This book has got 30 different people's versions of that, like of those tips and tricks that you can check out. And I'm talking some big people too. I mean, even like John Lee Dumas is in there, Peng Joon Peng Joon, Myron Golden, Liz Benny, Dan Henry, Dana Derricks, Akbar Sheikh, there's so many people in there. I think Brandon and Kaelin Poulin are in there too. I'm not 100% sure on that one but yeah, it's huge. It's just crazy. So you get that and then you also get unlimited access to the 30 days interviews. So they interviewed each person that wrote a chapter in this book and you get access to those interviews. Then you also get behind the scenes two comma club interviews, which is crazy value. And then not only that, you get 30 days of video missions from Russell Brunson. So it's a 30 day coaching or 30 day challenge. You get a video each day from Russell walking you through what you need to do that day, like wax on, wax off, what you'd need to do that day. And then you get 30 days of coaching from Steven Larsen and Julie's Stoian in which I think most of those days, they go live, so you can hop on live with them. And then you also get the one funnel away challenge customized kit. So that's like the 30 day plan. It's crazy. If you think through everything that they've given you, everything that they're doing for you, not only what they're giving you, but what they're going to do for you. It's just crazy Insane value. When I first saw that, I was like, okay, this has gotta be thousands of dollars because it's going to help you make thousands of dollars. So that would make sense if it's going to cost thousands of dollars. Right? Well, they added up the value of about $3,126. That sounds about right, but not only that, they took it from the $3,126 down to just $100 bucks. So you can actually join the whole freaking challenge for just a hundred bucks. It's crazy stuff. When I heard $100, I was like, you gotta be kidding me. There's no way. There's no way that they're actually going to give you all of that for 100 bucks. And sure enough, they do. It's freaking crazy. Stephen Larsen goes live like every day and trains you through everything. It's just the amount of gold that you get from this is well worth like thousands and thousands of dollars, but they give it to you for a hundred bucks. I don't even know how they're making any money on it. Anyway, so I just wanted to like, if you guys are struggling to make any kind of money online, if you guys are making some money online or looking to make just even you're first dollar or if you're making, you know, thousands, but you want to up it and see the frameworks that people are using to make even more money than that. You've got to take this challenge. You've got to go through it. It's changed so many people's lives. Just the amount of stories that I see from people where they're like, hey, I made my first thousand dollars this week and it's like week two of the challenge, you know? And then, hey I used this one system and I blew up this part of my business. It's amazing to me to see how many people's lives have changed. And because of that I thought, I have to share that with people. I mean if you go to onefunnelawayoffer.com and check it out, you'll also be able to see all the testimonials and kind of get an idea of what people are saying about it. This guy says "this is the stuff that no one ever taught me." Cause it was like the beginning stuff that no one ever taught, like teaches anyone. Somebody else was like all this "stuff is magic". This person said, "thank you so much guys for providing so much value", which is true. I can't even believe how much value Steven alone gives you and Russell... Like the 30 days of Russell's training that people paid thousands of dollars for the information that he's giving, just on this $100 challenge. And so the guy says "it's a smile of a conqueror and the coaching throughout the Ofa challenge has been the icing on the cake". That's pretty cool actually. And then there's like a hundred testimonials down below, it's crazy how much it is changing people's lives. I went through it guys. It is well worth thousands of dollars. If you're looking at changing your business online or making money for the first time online and you need a Mr Miyagi to help you, like wax on, wax off, do this, do that and follow some frameworks that are proven frameworks to make money online. This is the challenge that you've got to go to and you can check it out at onefunnelawayoffer.com and go from there. And if you guys have any questions about it or anything, feel free to reach out to me. I'm not afraid to give you any more details on it. It's pretty sweet. But if you just, yeah, if you just go to onefunnelawayoffer.com you can see the whole thing right there. And that's all spelled out. So that's just one funnel away offer spelled out .com. So yeah, not spelled out.com but you know what I mean. That's all I got for you today. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing and leaving feedback.

learning thousands insane john lee dumas miyagi russell brunson people make make money online right well ofa dan henry myron golden akbar sheikh stephen larsen dana derricks liz benny steven larsen kaelin poulin coulton woods

SFR 223: Start An Entrepreneur But End A CEO...

Play Episode Listen Later Mar 8, 2019 20:01

HOW NOT TO DIE BEHIND A DESK Being an entrepreneur is amazing. It's very sexy and really cool... but it's also the place where you're gonna feel MOST exhausted! I have been hustling my face off for years, and I don't want to die behind a desk. So, I want to show you how being able to do a dance between the entrepreneurial mindset and that of a CEO, is the ONLY way I've seen to enable you to create the freedom that most of us crave when we start the entrepreneur’s journey. The CEO and entrepreneur are NOT the same thing. Just like a business owner is NOT the same thing as the CEO. There's a time and a place for both roles, but they're very different. And I wanna talk to you a little bit more about what I mean by that… LOOKING FOR PATTERNS I was on a yacht heading towards the Bahamas with some of the ClickFunnels crew (two weeks before Funnel Hacking Live) when I decided to share this concept with you… I'd NEVER been on a yacht in my entire life. In fact, in the last six months, I've done more things than my previous thirty years combined... And I was able to sit back and think about what’s made all the difference in the last little bit of my journey... I used to squeeze every second out of every day to build my product. I woke up super freaking early for years. I'm the eight-year overnight success story. I've pushed hard. I've been hustling my face off for years. I'm the capitalist pig, baby, but I didn't start that way. I had my own money barriers to overcome. I had a lot of ideas that were just not correct. I'm very introspective. I love watching patterns and I wanted to see what patterns made all the difference… and one thing that I realized was… A lot of what causes wealth is NOT taught. To become successful, I had to uninstall crap in my head and reinstall different software than what I was raised with. That's no knock against my parents, my heritage, or the way I was raised. HOWEVER… If you wanna learn how to make money make sure the person you're taking advice from is rich. You know what I'm saying? If someone tells you, "You'll make more money doing this..." If they're poor... DON’T LISTEN! STOP listening to advice from other people who aren't rich or, who haven’t already attained what you're going for. I'm not gonna let someone who's overweight tell me how to lose weight. I've been very careful on who to listen to and who to purposefully block out of my mind. I attribute more of my success to this one act than a lot of the other strategies I teach you guys on Sales Funnel Radio. Which is weird, man. But I gotta be honest with you, I would NOT have believed that myself if someone else said that to me even three or four years ago. I'd have thought, “Oh, it's because he's had exposure with Russell...” Looking back, I realize, crap! I'm very careful about who I listen to. I understand clearly that products don't sell themselves. I'm very good at sales message writing now. I'm good at one to many styled sales pitches. (That’s helped tremendously). I'm very, very good at listening to advice that is from people who are further on the SAME path I'm trying to follow. If someone's a really good cook, but I'm not trying to be, I'm not gonna listen when they tell me how to make money... MAKING A MILLION I’ve recently hit a million dollars. Not in a single funnel so it's NOT officially the Two Comma Club. But my business has only been around officially for 14 months. So to make a million bucks out the gate. That's NOT normal. In my mind, a million dollars is NOT wealthy. 10 million dollars, (in my opinion), is NOT wealthy... But it's not a bad shot coming out of the gate. One of the things that’s helped me like crazy is that once I have a product that sells, I STOP trying to be an entrepreneur, and I start, as fast as possible, to become a CEO. Understanding the massive difference between a business owner, a CEO, and an entrepreneur has helped. I didn't that would be a defining concept for me... (and it doesn't mean it will be for you), but for me, it’s been MASSIVE. WHAT’S AN ENTREPRENEUR? Q: Would you consider a McDonald's franchise owner an entrepreneur? A: I don't. Q: What are they entrepreneuring? #madeupword A: They're NOT entrepreneuring ANYTHING! They're a business owner. Q: So what is a business? A: A business is a series of systems that: Bring leads in Closes on them Fulfills Brings new leads Closes on them Fulfills... A business is just a set of systems, that's all it is. And if you don't have any systems, YOU ’RE the business. SPINNING YOUR WHEELS When you're an entrepreneur, typically you DON’T have a lot of systems in place... and it's one of the reasons why you might sometimes feel like you’re spinning your wheels. I'm very good at being an entrepreneur... BUT what I'm being tested on right now, is my ability to be a CEO. A CEO is a business owner who's got a little bit of flexibility in how he moves. I'm on my second product in the last 13 months and it’s working very well... So I want to see how fast I can: Build systems so that I'm no longer the business? Own systems rather than just a product? I want to go from entrepreneur to CEO as fast as possible. ....And it's going really, really well, but it's A LOT of work. AVOID THIS PITFALL!One of the major things that I've noticed that’ll screw people up is making new products one after the other. This works really well if you already have a business... If you already have the systems in place. If you DON’T, my friends, that is very challenging because YOU are the business. If you're treating fulfillment, each customer inquiry, each support ticket, if each sale, each lead, differently… YOU DON’T HAVE A BUSINESS (but you do have a bucket load of stress)! So here’s what I do to avoid this problem: I start selling the idea before I create the product. When the idea is enough to bring in cash, then I finish making the product. After I finish making the product, I'm selling, I'm selling, I'm selling, I'm selling. Next, I start to build systems that bring in leads, close them, qualify them, all automatedly - it's called a sales funnel! Then, I build up systems to fulfill - Support ticketing systems, maybe there are packages that we need to create and send on out. It's all the things that the business needs to make sure I'm NOT the one fulfilling on it. For Example: My first product that I left my job to create, I honestly haven't touched that side of the business for, like, seven months. It's been a long time… But it's still making a lot of money! Check this out… We put two thousand dollars in ads just on a test a little bit ago. We brought in 18 grand from it. We're putting a dollar in and getting nine dollars out. So crazy! Absolutely nuts. I'm excited just to scale, scale, scale, scale, scale as that adds up. But the point is… If you don't have systems, you don't have a business. If you’re making new products consistently, it's gonna be very challenging for you to stop for a moment and build systems… and things will probably break! It's a dance between marketing and systems. That's all it is... Marketing Systems Marketing Systems Marketing Systems I do a whole bunch of marketing and break a lot of beliefs, get a lot of people to me, and start selling like crazy… But then, when I notice that my revenue starts to outdo my systems (this kinda sucks, but I haven't found another way around it yet)... I voluntarily pull back my revenue just a little bit so that I can go turn up my systems to allow my marketing to go further the next time. It's like this teeter-totter back and forth going higher and higher and higher. I haven't found another way besides that. DROPPING GOLDEN NUGGETS The things that have made all the difference for me are: Making sure I know what advice I'm following and what advice I'm NOT following. Understanding that as soon as I have a product that’s selling well, an offer that actually works, then it's all about transitioning to a CEO and building systems and then leveraging existing followings. My gosh, it takes so much time, so much effort to create a following. It takes a lot of time to create a following. Leveraging existing followings is the easiest. Every time I see Russell Brunson, myself or Dana Derricks talk about the Dream 100, sometimes I will see people’s eyes roll. You are missing the greatest hack of the game ever. You could spend years, tons of money, lots of time, lots of effort, energy, mental cognitive shelf space, to build your own following (and you should!) ...But if that's your ONLY strategy... it takes so freakin' long! I wish someone had walked up to me and said, "Stephen, what if you just ask all of the people who have a little bit more influence than you do to be joint on a product together with you...What if that's what you did?” That would have been super cool! A huge percentage of them would probably have said, YES! I would have leveraged all their existing following, and I would have crowd created a product with people who already had a following... catapulting me to their level. I wish that someone had said that... but that's ALL I do now. Watch what I'm doing in the next, especially like six months. I am doing very much that. I am leveraging the followings of other people. Not in a negative way, but in a way that gives a lot of tons of kudos, lots of value back to the actual big person. Holy crap, that's so much easier. I wish all my products had started that way. Anyway, hopefully, that makes sense to you. As FAST as possible: Try to become a CEO and not just an entrepreneur. Build systems. Don't be a launch business where you just constantly have to launch new products in order to stay afloat. Build one product that's really freakin' awesome then systems to support it. Then once you do that, start leveraging the followings of other people in the same area that you sell into to go sell more and faster… That's it! If you’re constantly having to build new products just to keep the cash flow coming in. That sucks! I’m realizing that getting to 10 million dollars is actually NOT that crazy. I think it's gonna happen way faster than even I'm thinking because that's what I'm focusing on. I've got something that's awesome, it's extremely unique, no one else is doing it. Which is super cool. I can go on and leverage the followings of other people and create mine at the same time. Makes the game way easier. I know I spat it out a lot there, but my brain has been spinning on: Why I suffered for like four or five years while nothing was working out? Why was there so many repeated failures for so long? Why did so many businesses fail and then, suddenly, almost every funnel I've launched in the last thirteen months has killed it. Why the sudden transition? Why is it working? It's NOT just that I have a following. There’s something that I'm doing here because I'm launching things in areas where I DON’T have a following. Those are the questions I've been asking myself recently. So I'm gonna be spouting off a few of those answers and observations here as I keep going forward. I just need you to understand… Do NOT listen to the money advice of those who are poor! Capitalist Pig, Baby, okay! Listen to those who have money and who are farther on the same path you're trying to go down. As fast as possible, move from entrepreneur to CEO. It's cool to be an entrepreneur but if you don't wanna have that wheel spinning feeling, go to being a CEO as fast as possible. I always will go entrepreneur, CEO, entrepreneur, CEO. There's a bounce back and forth, but you can't stay in one role the entire time. There's a transition back and forth that you need to have, otherwise, you're gonna stay in a launch style business where you’re exhausted and you're dead. Building a product, building offer, all that stuff matters, but understanding your role in the game, and staying clear on that helps like crazy. After you have built a product, you move from entrepreneur to CEO: You're building systems. Your role is to leverage the followings of other people. It’s about the Dream 100. It’s about finding MORE people who are willing to go and drop this out to their communities. And therein, my friends, lies the very fast cash, and that's the thing that I've realized in the past little bit here. I’ve made way more money on this trip than if I was staying behind my desk because of systems because I treat myself like a CEO now. I have 20 people who are working for me now. One full-time employee, (well, two including myself)... and then 18 other people and contractors who are filling roles who are a part of existing systems that I’ve built so I DON’T have to be an entrepreneur with a launch business. I'm not in the launch business. I'm in a real business. A real company that I'm building. Don't just build products, build companies. Build systems. Be a CEO. That's the biggest thing I realized in the past little bit here watching all these people, especially at the 10X Growth Con. So… Please take stock of where you are and where you're not. Look at some of the misconceptions you're experiencing about what it takes to NOT just build successful products, but a lifestyle with a business. And that, my friends, is what's gonna be the major game changer for YOU. I'm very good at is building sales messages, offers, and funnels, that go crush it. What I'm learning now is how to build systems and that's where my weakness is. I've been building systems which let me: Fulfilling faster and better. Support better. ...We've systemized like crazy. Dude, my content machine is so awesome. It's so tight... I know the quality of my content and what it's gonna be. I'm just super stoked about it. LIFE WAS LOOK ROSEY UNTIL… I found that I’d forgot to pack shorts for my trip to the Bahamas. *That Sucks* I'm sweating my face off, man. Anyway, whatever… Build actual companies, NOT just cool products. BOOM! Until Next Time… KEEP CRUSHING IT! Hey, just real quick: A few months ago Russell asked me to write a chapter for a secret project he was doing. I had to write a chapter for a book, this was the letter I got from him. He said: "Hey Stephen, let me ask you a quick question... You suddenly lose all your money, along with your name and your reputation, and only have your marketing know-how left. You have bills piled high and people harassing you for money over the phone. You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month. You no longer have your big guru name, your following, your JV partners. Other than your vast marketing experience, you're an unknown newbie... What would you do from day #1 to day #30 to save yourself? Russell Brunson Hey, if you want to see my answer and a bunch of other marketers who also answered that in this amazing book and summit, just go to 30days.com/stephen. You can see the entire summit, you can see the book, you can see what we wrote in there and each of our detailed plans. Just go to 30days.com/stephen.

ceo babies entrepreneur building radio sales holy mcdonald massive boom leveraging bahamas fulfilling makes funnel closes jv clickfunnels russell brunson fulfills funnel hacking live two comma club 10x growth con dana derricks capitalist pig i stop sales funnel radio

SFR 220: How I Pitched Russell Brunson To Keynote At OfferMind...

Play Episode Listen Later Feb 26, 2019 42:55

The biggest mistake I see people make when approaching others of influence is they enter the relationship without adding value to the other. This is my campaign I used to approach Russell Brunson about Keynoting at OfferMind 2019... HOW RUSSELL BRUNSON HELPED ME CREATE OFFERMIND I wanted my own event real bad, so last year, when Russell Brunson came out with his 30-Days Book, I decided to piggyback off the launch to build my event. Each affiliate received a $100 for each person who signed up through their link. 375 people bought the book through me which meant that I could use that income to create a sweet event. Each person who bought the 30 Day Book with my link also got a free ticket to my first OfferMind. We found a room that would hold 180 people, and about 160 RSVP’d to get tickets. There's always a 5 - 10% no-show rate on all events, no matter what you do (crazy, I know), so on the day, we ended up with roughly 150 showing up, which is pretty good for the first time. I know that OfferMind is an event that I will probably do each year, so I wrote down my dream list of potential speakers on my whiteboard. You can guess who was top of that list, right? ;-) HOW NOT TO PITCH YOUR DREAM 100 People have asked: “Stephen, you’re friends. Why didn't you just ask Russell to speak at Offermind?” Well, first of all, I’d NEVER leverage a relationship for the sake of my business. So I'm gonna do EVERYTHING I would normally do to Russell that speaking at OfferMind was a GREAT idea. I created a full-out stack and offer for him with closes, calls to actions, AND a fast-action bonus! If you're gonna ask an influencer to do something, you better go the freakin' distance. The absolute worst way to get someone to speak at your event (especially a dream 100 influencer) is to send them a message and say, “You wanna speak at my event?” I've been asked to speak at two events recently, where I can tell my name was just being used to fill their event. I will NEVER do any business with those individuals the rest of my life, they burned the bridge so hard. You're gonna NOT get an influencer to show up for your business by walking up and saying, “Hey, you being coming to my event would truly be awesome for me and my business.” That's stupid! You need to make your OFFER amazing and speak their language. That's exactly what I did with Russell Brunson, and thankfully he agreed. I'm really pumped! The reason I'm sharing this with you is two-fold: #1: I want you to come to OfferMind. #2: I want to show you how to approach a Dream 100 influencer Next, I’m gonna go through the script and offer I created for Russell to show you how I presented it, but if you wanna download the script, all you gotta do is get a ticket for OfferMind. I'm handing the script out to each person who grabs a ticket at OfferMind.com. PITCHING MR RUSSELL BRUNSON So, instead of just asking Russell straight out… I started dropping hints. My first move was to send him a Vox saying, “I'm NOT asking you to speak at OfferMind, I'm just telling you I'm trying to think of ways to get you to speak at OfferMind.” I was kinda messing with him, and surprisingly, he messaged back, and said, “I want sushi while getting a massage.” I said, “As long as it's not me doing them, yeah.” So two days later, I walked into his office with a masseuse gift certificate from his favorite masseuse and sushi for the entire ClickFunnels office. I also wrote a sales script and created a stack slide to pitch him on keynoting at OfferMind. I wrote out the vehicle, internal and external related false beliefs that I knew he’d go through when I asked him to keynote at my event. I went through the whole marketing process and created an offer and wrote a full freakin' script. I probably spent five hours writing it. This was a spawn of my brain. Sometimes that's great, and sometimes it's dangerous... right now, it's great. Here’s how I did it… CREATING AN OFFER FIT FOR RUSSELL BRUNSON I took Russell’s webinar script which he knows inside out, (I use that script a lot too), and I went slide by slide from the stack slide on, to create an entire script. What you’re gonna get when you choose to keynote at OfferMind 2019. The first thing you're gonna get when you commit to keynote at OfferMind 2019: #1: First, you're gonna be the featured keynote speaker, with ads, paid content, hyper fans all promoting the event. Also, Steve's personal closing team will be calling his audience after any purchase throughout the year leading up to the OfferMind event to sell 'em tickets. Whoa! *On the right side, I added in a lot of trial closes which imitate what you'd expect a person's brain to be going through as I'm speaking... It’s a two-sided conversation that I'm having both with Russell, but it’s also what’s going on inside of his own head. #2: Secondly, you're gonna get more paid traffic to your One Funnel Away Challenge, Steve's ad team will drive paid traffic to each of your One Funnel Away Challenges throughout the year. Each One Funnel Away buyer who buys through Steve's affiliate link will get credit for an OfferMind ticket where they'll further get ClickFunnels indoctrination from Stephen. Wow, that's pretty awesome, right? Now you're probably thinking… (Okay, now, I'm starting to hit secondary objections.) Right now, you're probably thinking, “Is Steve Larsen or OfferMind even big enough for my level of influence? (That's a vehicle-based objection right there, I'm hittin' it on the head.) And... “Could the decision to speak threaten my status as the CEO of ClickFunnels?” You're probably thinking that right? Great question! We thought of that too. So, the third thing you're gonna get… (And so there's literally a piece of the offer combating each one of those objections exactly as I’d do in any script.) #3: So, the third thing you're gonna get high-end stage and event designers with professional media coverage to make this the coolest experience. Steve has already hired the same A/V companies that do a lot of the Funnel Hacking Live and Two Comma Club X stages and they'll put on the event so the caliber will match your caliber. Steve's caliber will match your caliber. We'll also have professional photographers and videographers taking pictures, recordings, and B-roll that we'll turn over to you afterward for your own use. (He's always looking for cool B-roll.) You'll have your own custom backdrop and smoke that comes out. The crowd will be chanting, “Russell, Russell, Russell,” with Seven Nation Army blaring when I invite you onstage. Additionally, the audience will be wearing the same Funnel Hacking or funnel promoting t-shirt like a uniform... which I will provide. If that isn't enough, Steve will personally yell in the face of anyone NOT absolutely going nuts when you walk up. *Um, my jaw just dropped* Are you starting to imagine how epic you're gonna look on the stage of OfferMind? If you listen carefully, you probably already can hear them chanting, right? “Russell, Russell!” BUT if you're like me, you're probably thinking, “Ah but, what would I even talk about?” (I know he's gonna think that) *How do I know? Because I sat in a room with him for two years. He's gonna go, “Um, I don't even know what to talk about? That's alright I'll figure it out later.” I know he's going to say that, but I wanna make sure I answer that concern as well. It's very much an internal-based concern: “I can see OfferMind would be a cool thing to do, but what would I talk about? Do I have the personal capacity to jump in and do that?” He's gonna wanna over-deliver. So the objection is gonna be content focused, and what’s he gonna talk about? So I'm gonna bring that up ahead of time. Ah, but what are you gonna talk about... and for how long? #4: So the fourth you're gonna get topic and length autonomy. You'll have 500 - 800 people in the room... *We're going for 500 to 800 people (if it’s possible with the event space). I'm sure we'll figure it out... but 500 people at least is what we're goin' for. Steve will be speaking the full first day, and we'd like you to keynote on day two. You'll be the last speaker and have total control on what you talk about and how long you wanna go. Feel free to test new material or talk about anything you want, but at the end of your speech… (Okay, now I'm gonna tie into something that he wants) It's not just WHAT does Steve Larsen want... It's HOW can I make my purposes align with Russell Brunson's purpose? *If you're trying to Dream 100 somebody, aligning with their purpose is a major key... At the end of your speech, Steve would like some time to interview you on-stage, sitting on couches, about your new Traffic Secrets book... releasing a few months before or after OfferMind... Feel free to pitch him! Already, as one of your top product affiliates, Steve will drive heavy traffic to your new book using that interview you do with him onstage. At the end, the crowd will go nuts and cheer you offstage. Steve will take a few open questions as you leave through our secret backstage door to avoid swarming. (I know he's concerned about that, so I'm gonna put that in) Woo! I don't know about you, but this is getting pretty amazing, right? By now you're starting to see how insane this all will be, right? Luckily, Steve is a safe bet too… Imagine yourself speaking on his stage. Think of how epic the ads will look to have a sweet stage interview promoting your NEW Traffic Secrets Book. As a busy CEO, you're probably saying inside… (Here comes the external-based concern) ... “I might not have the time or mental bandwidth to add another thing in my life.” Right? So here's the fifth thing in the offer. #5: You're gonna get your choice of the actual event date to fit your schedule. (Oh! There's the one-two punch, right!) Q: What's the biggest reason someone would probably NOT be able to come speak or keynote when they want to? A: Scheduling! So what if I just let him choose the schedule? Steve isn't here to add stress and understands firsthand what you do and the speed of your office. He doesn't expect you to stay the whole time or try to sprint from one thing to the next just to squeeze in a stressful pitch or speech. Keep it all simple by telling him what day works for you, he'll plan the event date around you. Oh, and don't worry about travel either, a limo will pick you up from ClickFunnels headquarters and take you to the event room where you'll be greeted by Steve and taken to your private room. Prüvit Ketones, (which he loves, I love, I drink every day) Bullet Bars, Quest Bars, Hydrogen water will be chilled and waiting for you in a private retreat and recharge room. Bring anyone you like with you, and the limo will take you back when you're ready. *Now I know that he doesn't wanna even think about travel. So I'm gonna take care of that. Even though it's local, I'm gonna send a limo to pick him up ‘cause he's the man. Dang, this sounds super awesome, right? This sounds like a no-brainer! What will everyone think when the limo arrives to pick you up? Imagine their faces. Imagine stickin' it to that daycare next door; can't tell you where to park, right? (There's a daycare right next to ClickFunnels that's a little bit moody about where you park. So I threw in a little humor here) This will be one of the easiest and coolest speaking experiences you've ever had. HE SAID, YES! I want you to see like what lengths I went to to make this happen: I bought sushi for the whole office. I didn't say why I just arranged it and got it there. We called his favorite massage places to figure out where he got his last massage last because I knew he liked it. We had to go hunting to figure out who that was so we could get it book it again. Then in the office, on-camera, in front of a bunch of people, I read this script to him: Just to recap, here's what you're gonna get when you agree to keynote at OfferMind 2019: You're gonna be the featured keynote speaker. You get more paid traffic to your One Funnel Away Challenges throughout the entire year. You get a high-end stage and event designers with media coverage that's amazing. Topic and length autonomy. Your choice of the actual event date to fit your schedule. Dang! That's a really good deal, but wait, there's MORE... on top of everything above... if you confirm with Stephen soon, (so he can start preparations), you'll also get: Your own speaker highlight video created at Steve's expense and given to your two video guys for any B-roll they'd like to use. You're gonna get a copy of your Traffic Secrets book interview that you do with Steve onstage for more B-roll epicness. I'm gonna give you a couples massage by your favorite masseuse, (gift certificates already attached). Sushi, from your favorite local restaurant which will already be in the kitchen today at noon. Professional recordings of Steve screaming, “It's Monday, baby! It's Tuesday, baby!” … and so forth, so you can use them for all those ideas you keep bringing up. (Yeah his voice has that weird ability.) Man my face is starting to melt. This offer is too cool, OfferMind must teach really cool offer creation methods. I just wish Steve let this offer last forever. The total value of this offer is incalculable. It's too awesome, but unfortunately, it can't last long due to overexposure of pure awesomeness. So, to take advantage of the positive effects this offer will have on your: Offer Mission Bottom line ….just open up your phone right now and Vox Steve the phrase, “On like Donkey Kong.” Again, that's, “On like Donkey Kong” to get started now. Luckily for you, we've recently started accepting talking or typing options on Voxer. Now, Steve had two options when he made this offer … (I went and I grabbed a lot of the closes he likes to use in webinars) The first was to go as weak sauce as possible, be a little pansy, be a little Sally, and approach you with the question, “Will you speak at my event?” in a stupid dumb voice with no value added back to you. But that wouldn't really incentivize you to agree to this… ... and Steve's beard would shrink two sizes too small. The second option was to make it as cool and memorable as he could be dumping all profits from his One Funnel Away affiliate earnings into a sick, awesome, kick sissies in the teeth event where you can nerd out to whatever level you want. Now let me ask you a question: If all this did was let you get in front of a group of people of your hyper-followers already in your community, would it be worth it? Of course, right? If all this did was let you test your material and thoughts before you test them on your own platforms, would that be worth it? Yeah! And like I said, you'd be getting tons of creative assets at Steve's expense just for showing up. If all this did was give you another chance to promote your new awesome book, build pressure for the launch, and push more people to ClickFunnels, would it be worth it? Absolutely, right? Steve knows you… He knows you're gonna spend hours behind your computer promoting your new book when it launches... Why not spend some of that time in an awesome, local, professional location with a swarm of people who already know, love and buy from you? Again, get started on this risk-free offer now, simply open up your phone and Vox Steve the phrase, “On like Donkey Kong.” Again, that's. “On like Donkey Kong.” (He has a shirt that says that and he loves it. He says that phrase a lot.) To make it even easier, Steve has already Voxed you this phrase. You don't even need to type it, just forward it back to him. Remember, this offer won't last forever! Just think, what's one extra Traffics Secrets book buyer worth to you? $7.95, $9.95, or even $50,000 each and every year. What would that do for you and your family? Imagine getting that new BioHacking test, or even a second Cryosauna, which you can shove Steve in again. ( There are a few inside jokes… I'm gonna skip some bits here) Remember, this isn't a cost, it's an investment! Just open up your phone right now and Vox Steve the phrase, “On like Donkey Kong,” to get started. Agents are standing by for your Vox. Again, to keynote at OfferMind, simply pick up your phone right now and look at it, let it recognize your face, look at it, open up the Voxer, and tell Steve, “On like Donkey Kong,” (talk or type accepted) and Steve will handle the rest. Remember, you're just one Vox away. THE DREAM 100 On my Dream 100 speaker list, along with Russell Brunson, I have: Mark Joyner, he created a book called The Irresistible Offer many years ago. Dean Holland Todd Brown Jay Abraham Dana Derricks These are all some of the best *living* offer creators. I don't know anyone beyond that list, that's really it… I’ll reach out to Dean Holland and Dana Derricks because they’re on the same level of influence as me, so that's an okay thing to do. I'm sure that they'll say “Yes,” hopefully so. If NOT they're gonna get tagged inside this episode for Sales Funnel Radio, and I'll ask them that way as well. But Russell gets approached like crazy by tons of people. So he's got walls and barriers just to keep his own sanity. We can all understand that, right? So to approach influencers who are above your status, you’ve gotta go all out... I got a pretty awesome Dream 100 package in the mail. I was handed an envelope and inside, somebody (this is actually very clever), had attached an actual hundred dollar bill. They attached a hundred dollar bill and said, “We know your goal was to always do 10 grand a day, so a hundred dollars should buy 14 minutes of your time. Please read the letter and see if you would like to spend the time.” That’s super cool! STATUS DECREASE One of the principles of the Dream 100 is that: If what I'm offering presents a risk of a status decrease, the answer will be, NO! This is more important than whether or not the event fits into their schedule. So I'm crafting an offer with stories and I'm listing out his false beliefs. If it's gonna decrease his status, or if there's any risk that it will, he's already gonna say, NO. So I need to show ways to increase his status while protecting it from decrease at the same time. Does that make sense? I’m gonna answer the objection of, “Oh crap, will this decrease my status?” I'm gonna say, “No, in fact, here's how it will increase your status.” So one of the BEST things you can do when approaching a Dream 100 influencer is to know what campaigns they’re running. I need to know what campaigns an individual is already running that I could piggyback off to increase their status? The internal hang-up definitely is NOT, “I'm not good enough, I'm not smart enough.” Instead, for Russell, it would probably be, “What do you want me to teach?” For him, it's not so much about money obviously... he's probably gonna have a time-based concern 'cause he's Russell Brunson. He's also gonna have a mental shelf space concern. It's NOT, I don't have enough to teach, it's, “Oh my gosh, I have to spend time planning what I'll teach.” That's a real concern. That's a BIG issue. I solve each one of these pain points inside of the offer. Q: Where am I fishing out of right now? Where's my market? A: ClickFunnels. Q: What's the new opportunity? A: OfferMind. There are parts of the offer designed to scratch, soothe and satiate all the concerns that come from the vehicle, internal, external-based objections... And then, there are a few pieces that are just awesome and straight from me. X-A-V-I-E-R Here's the XAVIER model for drafting offers created by yours truly, and highly featured in my book coming out soon called Your Core Offer. Go to YourCoreOffer.com if you wanna get on the waiting list. X = what you want to sell. A = what they want to buy. These are NOT ALWAYS the same thing. When you sell something to somebody, they don't ALWAYS want what you want to sell. For Example: Russell wants to sell Funnel Hacks web class. When he sells Funnel Hacks web class you pre-buy ClickFunnels for six months with a whole bunch of programs. The A: the anchor of the offer, is ClickFunnels itself. People just want ClickFunnels; so that's a prime example of what I'm talking about there. Now, back to my offer to Russell… So X - equals: Russell what you're gonna get when you come speak at OfferMind 2019, the first thing you're gonna be the only keynote speaker at OfferMind. I'm gonna put ads with a lot of ad money behind it, content, fans, all promoting your appearance and your name. *One of the things I'm gonna give him is status. That's one of the ways I'm fighting the status decrease thing, but it's not the exclusive place that I'm fighting it yet. A - equals: Each One Funnel Away Challenge buyer in 2019 who buys through Steve's affiliate link will get credit to OfferMind for further ClickFunnels indoctrination from you and Steve. That's HUGE! What did I just do? ‘A’ is the anchor of the offer, it is the part of the offer that’s the sexiest. The thing that the other person wants the most. I know Russell is spending a ton of time, money, effort, energy, and resources on this One Funnel Away Challenge. He's re-launching it, and it's gonna be massive. He's gonna push hard to get a ton MORE people in One Funnel Away Challenge than are probably in ClickFunnels right now. So the question is: What could I do to best support that? What if I attached my OfferMind tickets to that again to fill the events, promote him, promote ClickFunnels and align myself with what he's trying to do. That's a no-brainer because now the offer’s NOT about me. DON’T PITCH AN IDEA LIKE THIS I hate it when somebody walks up, and they're like, “Stephen, I'm so excited man, why don't you come get on my show because you’d be great and you’d bring tons of people to my show.” ...I'm like, “Wow, okay, what’s in this for me? This is a two-way relationship, you're just goin' one way though. That’s hurting our relationship by you approaching me like that.” STUPID! STUPID! It's D-U-M-B! You’re gonna trigger: Fear of status decrease, “Why on Earth is this for me?” Rejection... Objection... Tons of stuff like: “Oh, my gosh, NO. I don't have time for that.” “What would you want me to teach? Nah!” *status decrease* “There's no way that vehicle aligns with where I'm moving. This is key; when I’m dropping something out to a Dream 100 influencer... I'm aligning with their current mission... so part of their offer is also part of my offer. Dana Derricks just did this to me, and it's one of the reasons why he's speaking at OfferMind. ALIGN I was on Voxer with Dana, and he goes, “Dude, I would love to pre-buy some OfferMind tickets next year to give away because I want my people to go through some of your stuff.” I was like, “Sick, super cool. Yeah, that'd be awesome.” What did he do? He said, “Let me give your tickets away as part of my offer.” Russell Brunson did the exact same thing with Grant Cardone for his 10X Event. He went to Grant Cardone pre-bought a thousand of your tickets to give away as part of his current offers. What does that do? It spikes the value, someone else fulfills on it, aligns the two offers together. That's part of the “A” in anchor for XAVIER. Does that make sense, you guys gettin' this? I'm NOT trial closing... Does that really make sense? This is HUGE. This is a BIG BIG deal right here. In my pitch, it went like this: Each One Funnel Away Challenge buyer in 2019 who buys through Steve's affiliate link will get credit to OfferMind for further ClickFunnels indoctrination from you and Steve… Meaning: I am going to go and push One Funnel Away Challenge really really hard. When people buy the One Funnel Away Challenge through me, I'm gonna give them credit to get an OfferMind ticket where you can speak to more of your people and continue to get them inside ClickFunnels. That's HUGE! It aligns both me and Russell. VEHICLE OBJECTION? Q: What's the vehicle-based fear here? A: Probably status decrease: “Is this good enough?” That could be the potential major concern about speaking at OfferMind. “Is he big enough?” Russell would never boastingly say that, but you get what I'm saying… He’s Russell Brunson, right! I'm like, “Oh don't worry about it... To protect your status I want you to know that we hire the exact same A/V team that designed your Funnel Hacking Live stages, and they're gonna put on the OfferMind stage. The stage caliber will match your caliber.” One of the most frustrating things I've ever experienced ever is to show up to an event that I've been invited to speak at, and you can tell that there wasn't much thought put into the experience in the room. That's why OfferMind costs me so much money... and it did it cost me a lot of money. I actually went in the hole just a little bit... because I wanted to create an experience. You can find out MORE about how I created OfferMind and made it an experience here. I specifically made it so it felt like you were entering a new environment... (which is so freaking key, it is ridiculous!) I'm letting Russell know: We have all the old OfferMind recordings. This is what it looked like last time. It was very professional. It was amazing; very top-notch and high caliber... it’ll be the same kind of thing. Rest assured, it's the same people you're used to working with, so there won't be any new faces when you're getting mic'd up. There won't be any new experiences.” Does that make sense? INTERNAL OBJECTIONS This is how I'm combating the internal hangup, “What would you want me to teach?” I see it’ll be cool, but… How will I? How can I? Do I? Will I? Do I know enough? I don't know what to talk about?” It’s ALL the ‘I’s’... I know one of your strategies, Russell, is to go in and test your material on smaller crowds before you go to your major one. Feel free to do that at OfferMind. Let your noggin have the playground and the fun crazy zone that you wanna go to, and test your material on my audience. Does that make sense? I just solved that internal objection for him. EXTERNAL OBJECTIONS How will I solve the objection: “I don't have time to speak at your OfferMind, but I want to...” I believe it's a good vehicle. I believe I could pull off. BUT I DON’T have time/ money/ resources #externalbasedobjection Don't worry about it, man. You will choose the actual date of the event so that we can make sure you can get there. We know what date it's gonna be, but if it came down to Russell NOT being able to speak, and us just choosing a different date that's a few weeks difference… We will Change the Freakin' Date. That's a SICK OFFER! From his perspective, it’s like, “Oh man, he's gonna change his whole event!” Well, yeah, we're talking seven months in the future, so, yeah, we'll definitely change the date if we need to. That's a BIG offer right there. I've been asked to speak in several locations in the past little bit including Australia and Greece... It's not that I don't want to, it's a date issue… So if Russell has control over the time and date, and it came down to it and I'm like, “Dude, what day? Say it, just, and we'll do it.” He's like, “You know what, I could come to downtown Boise, so I don't need to travel anywhere.” I'm making it EASY. A limo will pick you up from CF headquarters and take you to the event. And he can talk as long as he wants to. Does that make sense? Like, this just got sexy, man. He doesn't need to worry about travel, it's close to him, it's right there, it's downtown Boise at a SICK venue. THE CTA Reason to Act Now... (this is what he told me he would like to have) A couples massage: he wants a massage from his favorite masseuse. We already set it up. Sushi from his favorite sushi place. I mean that's a sexy offer... it's NOT just, “Dude, come speak at my event so that I can fill it with people who are interested to see you.” Some more things I'm gonna add inside this offer are: We’ll send you the professional recordings. We’re gonna have professional photographers there to take pictures. His own private room where he can go and just kick back, and there are snacks and drinks in there. I know you're always looking for new material. You can have the recordings. You can have the pictures... very very high-end stuff so that you can look like a rockstar on my stage. That’s what would motivate a Russell Brunson-esque figure. So what I'm trying to help you guys understand is like, when you're doing offers, and especially when it comes to Dream 100… Offer creation for Dream 100 is NOT the same thing as offer creation for customers. It’s NOT the same thing as offer creation for affiliates. It’s NOT the same thing for offer creation for front-end product. It's all different. You gotta understand exactly WHO you're speaking to. THIS DIDN’T HAPPEN… The last thing I tried to do was find a local actor to play Claude Hopkins, tell a fast origin story, and hand him a piece of paper with the offer and the call to action. Claude Hopkins was one of the original offer creators. You probably know about Claude Hopkins if you've been following me. Claude Hopkin was the first guy to put an ad on a car. He actually popularized the concept of brushing teeth so that they could sell toothpaste! Seriously, brilliant, brilliant man; late 1800s. Anyway, I wanted some dude to gonna dress up like Claude Hopkins and walk up and say: “What's up? My name's Claude Hopkins, I was one of the first offer creators in America: Hey that Steve Larsen, you should really go talk to him about his event.” ...and then hand off the offer, the gift certificate for the massage... the sushi already on the table. It's Pretty Sexy… but unfortunately, the Claude Hopkins bit didn’t happen. PLAYING FULL OUT I wanted to go full out because I knew that if Russell said, “Yes!” Then it would be a lot easier for us to get two or three other really high-end people to speak at OfferMind. It was definitely worth crafting a campaign for. I want to be able to bring in some of the best to OFFERMIND, and Russell obviously is THE BEST! Remember I talked about how important it is to follow the framework master, and Russell is that guy! Why would I bring in anybody else?! So that why I went to soooo much effort crafting this offer for Russell to keynote. It's was an offer NOT a request. It's WASN’T, “Come look at me…” I'm not gonna EVER do that. That's the fastest way for you to put a bad taste in their mouth when you're talking to a BIG influencer... even if we're friends. In any influencer scenario, you got ONE SHOT to set up the way they're gonna look at you FOREVER. It really does matter! So, when I talk to the other offer creation rock stars I want to bring to you, I will craft a custom campaign for each individual. Campaigns are a dying art (It’s NOT the same thing as a Facebook ad). I will craft a campaign, NOT just an offer, NOT just a sales message, and reach out to each individual to try and get them to come to speak at OfferMind. BOOM! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it. Wanna come? These are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.

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Dana Derricks

SharkPreneur

Play Episode Listen Later Feb 13, 2019 18:54

On today's podcast, Seth speaks to Dana Derricks, an entrepreneur, author, speaker — and of course, a goat farmer. He’s not like any guest we’ve ever had on the podcast. There’s something just so unique about the way Dana delivers his message and the approach he has to business. Dana shares how he started from selling his buddy's drawings on the playground for 50 cents and splitting the money with him... to being "the only person in my school's history to nab an athletic scholarship to college"... to running multiple successful businesses, this is in his blood. He has dedicated his life to helping people become successful entrepreneurs by implementing strategies that have created extraordinary results for his clients and in his own professional life. Otherwise known as "The Copywriting Professor" and "World's Best Goat Farmer", Dana has worked with well over a thousand e-commerce professionals - turning regular sellers into millionaires! His high-ticket books are in the hands of professionals in over 47 countries and his Goat Farm Mastermind attracts entrepreneurs from across the globe. Dana is an active member of Russell Brunson's Inner Circle, and recently completed a major copy writing project for Brunson in his relaunch of ClickFunnels.com. He has also written for numerous business-building and advancement companies, and has helped experts sky-rocket their careers. Dana attributes much of his success to his ability to overcome adversity and maintain balance in the 3 main areas of life - career, personal, and family-relational. Tune in as he drops value bombs and knowledge nuggets, it just may be what you need to achieve your own balance and success! Learn more about Dana Derricks, here: https://www.danaderricks.com/homepage Learn more about your ad choices. Visit megaphone.fm/adchoices

world inner circle clickfunnels brunson russell brunson dana derricks

My Conversation With The Friendly Giant (Part 2 of 2)

Play Episode Listen Later Nov 26, 2018 30:20

Listen to part two of my private coaching session with Nic Fitzgerald. The lessons I shared with him here are the same ones I would share with you if we could meet face to face. On today’s episode Russell continues his chat with Nick Fitzgerald and gives him a list of seven things he can do to help his business grow. Here are some of the awesome things to look forward to in this episode: What a few things that Nick got close to doing totally right, but missed a few key elements. How Nick can collaborate with others in the Two Comma Club X to be able to grow his customer list. And how Russell went from being a nobody, to having Tony Robbins call him to ask for help and how Nick can use that advice to advance his own business. So listen here to find out what the 7 things are that Nick and anyone else can do to grow a business. ---Transcript--- Hey everybody, welcome to Marketing Secrets podcast. I’m so excited, I’m here on stage right now at the Two Comma Club X event with Mr. Nick Fitzgerald onstage. A year ago I gave a podcast to him about how to make it rain and this is section number two. Now those of you who don’t know, in the last 12 months since I did that podcast he’s been making it rain and he’s been changing his life, his family’s lives, but more importantly, other people’s lives as well. And it’s been really cool, so that’s what we’re going to cover today during this episode of the podcast. So welcome back you guys. I’m here on stage with Nick Fitzgerald, so excited. So I made a list of seven things that if I was to sit in a room with him in front of a whole bunch of people I’d be like, “Hey Nick, you’re doing awesome, but here’s some things to look at that I think will help you a lot with what you’re doing.” So number one, when Nick first kind of started into this movement that he’s trying to create, I don’t know when it was, if you created this before or after. When did you create the Star Wars video? Nick: This was, we talked in July, it was September/October. So a few months later. Russell: How many of you guys have seen his Star Wars video? Okay, I’m so glad. For those who are listening, about 10% of the room raised their hand, the other 90% who are friends and followers and fans of Nick have never seen the Star Wars video. His Star Wars video is his origin story and it is one of the best videos I have ever, by far the best video I’ve seen him do, it is insanely good. It comes, do you want to talk about what happened in the video? It’s insanely good. Nick: So I told the story of, I’m a huge Star Wars nerd, so if you didn’t know that, now you do. When I was young my grandma who lived in the same neighborhood as me, she took me to go see Return of the Jedi in the movie theater and I was such a Star Wars nerd, even at a young age, that when I was playing at the neighbors house, and you know, it’s the 80s, so mom and dad are like, “Nick, come home for dinner.” That kind of thing, I would ignore them. I would not come home until they called me “Luke”. No lie. I would make them call me Luke, or I would ignore them. I would not hear them. Russell: Had I known this in high school I would have teased him relentlessly. Nick: So my grandma took me and I remember going and it was so fun because we took the bus, it was just a fun thing. And we went and I just remember walking in and handing my ticket to the ticket person. And then popcorn and just the smells of everything. And again, this is the 80s so walking in the movie theater; I almost lost a shoe in the sticky soda, {sound effects} going on. I just remember how my feet stuck to the floor and all that stuff. And then just being so excited to see my heroes on the big screen and Dark Vader, I just remember watching it. This is such a silly thing to get emotional about, but you know I remember the emperor and Darth Vader dying and all that stuff. It was just like, ah. It was a perfect day. Sorry sound dude. But it was just a perfect day with my grandma who has always been dear to me. So the purpose of that video, I’d put it off for a long time. I knew I needed to tell my own story if I’m going to be helping somebody else tell theirs. And I put it off for a long time, because working through things, I was afraid that if it sucked, if the story was terrible, if the visuals were crappy, that was a reflection on me and my skills. I had worked on a bazillion Hallmark Christmas movies, you know how they put out like 17 trillion Christmas movies every year, if one of those sucks, no offense, they’re not riveting television. Russell: They all suck. Nick: That wasn’t a reflection on me, I was just doing the lighting or the camera work. I didn’t write the story, it wasn’t my story. But this was me, so I put it off for a long time because I knew if I didn’t execute how I envisioned it, that it would reflect poorly on me, and it would be like I was a fraud. So the purpose of the video, there were three purposes. One to tell a story and get people to connect with me on a personal level. As I told that story here, how many of you remembered your feet sticking to the floor of a movie theater? How many of you, when I talk about the smell of popcorn and that sound, you felt and heard and smelled that. So it was one thing, I wanted people to connect with me and just see that I was just like you. Then I wanted to show that I could make a pretty picture. So I had that and I used my family members as the actors. And then I went and talked about how…and then I wanted to use it to build credibility. I’ve worked on 13 feature films and two television series and shot news for the NBC affiliate and worked in tons of commercials. So I’ve learned from master story tellers and now I want to help other people find and tell their story. And then I showed clips of stories that I tell throughout the years. So that was, I just remember specifically when I finally went and made it live, I made a list of about 20 people, my Dream 100 I guess you could say. I just wanted to send them and be like, “Hey, I made this video. I would love for you to watch it.” And Russell’s on that list. So I sent that out and made it live and then it was just kind of funny, it didn’t go viral, I got like 5000 views in a day, and it was like “whoa!” kind of thing. But it was just one of those things that I knew I needed to tell my story and if I wanted to have any credibility as a story teller, not as a videographer, but as a story teller, being able to help people connect, and connect hearts and build relationships with their audience, I had to knock it out of the park. So that was my attempt at doing that. Russell: And the video’s amazing, for the 10% of the room who saw it, it is amazing. Now my point here for Nick, but also for everyone here, I wrote down, is tell your story too much. Only 10% of the room has ever seen that video or ever heard it. How many of you guys have heard my potato gun story more than a dozen times? Almost the entire room, for those that are listening. Tell your story to the point where you are so sick and tired of telling the story and hearing it, that you just want to kill yourself, and then tell it again. And then tell it again. And then tell it again, because it is amazing. The video is amazing, the story is amazing. How many of you guys feel more connected to him after hearing that story right now? It’s amazing. Tell t he story too much. All of us are going to be like, “I don’t want to hear the story. I don’t want to tell the story again.” You should be telling that story over and over and over again. That video should be showing it. At least once a week you should be following everyone, retargeting ads of that video. That video should be, everyone should see it. You’ve got 5,000 views which is amazing, you should get 5,000 views a day, consistently telling that story, telling that story. Because you’re right, it’s beautiful, it’s amazing and people see that and they’re like, “Oh my gosh, I need that for my business. I need to be able to tell my story the way he told that story, because the connection is flawless.” And I think my biggest thing for you right now, is tell your story more. Tell that thing. You’re telling good stories, but that story, that’s like your linchpin, that’s the thing that if you can tell that, it’s going to keep people connected to you for forever. Anyone who’s seen that video, you have a different level of connection. It’s amazing, it’s shot beautifully. You see his kids looking at the movies, with lights flashing, it’s beautiful. So telling your story more, that’d be the biggest thing. It’s just like, all the time telling that story over and over and over again. That’s number one. Alright, number two, this one’s not so much for you as much for most of everybody else in here, but number two is that energy matters a lot. I’m not talking about, I’m tired during the day. I’m talking about when you are live, or you are talking in front of people, your energy matters a lot. I was hanging out with Dana Derricks, how many of you guys know Dana, our resident goat farmer? By the way, he’s asked every time I mention his name is please not send him anymore goats. He’s gotten like 2 or 3 goats in the last month from all of our friends and family members here in the community. Please stop sending him goats. He loves them but he doesn’t want any more. Anyway, what’s interesting, I was talking to Dana, and he’s like, “Do you know the biggest thing I’ve learned from you?” and I’m like, “No. what?” and I thought it was going to be like dream 100 and things like that. No, the biggest thing that Dana learned from me, he told me, was that energy matters a lot. He’s like, “When I hang out with you, you’re kind of like blah, but when you get on stage you’re like, baaahh!” and I started telling him, the reason why is when I first started this career, in fact, I have my brother right now pulling all the video clips of me from like 12 or 13 years ago, when I had a shaved head and I was awkward like, “Hi, my name is Russell Brunson.” And we’re trying to make this montage of me over 15 years of doing this and how awkward and weird I was, and how it took 8-10 years until I was normal and started growing my hair out. But I’m trying to show that whole montage, but if you look at it like, I was going through that process and the biggest thing I learned is that if I talked to people like this, when you’re on video you sound like this. The very first, I think I’d have an idea and then I’d just do stupid things. So I saw an infomercial, so I’m like I should do an infomercial. So I hired this company to make an infomercial and next thing I know two weeks later I’m in Florida and there’s this host on this show and he’s like the cheesiest cheese ball ever. I’m so embarrassed. He asked me a question and I’m like, “Well, um, you know, duh, duh…” and he’s like, “Whoa, cut, cut, cut.” He’s like, “Dude, holy crap. You have no energy.” I’m like, “No, I feel really good. I have a lot of energy right now.” He’s like, “No, no you don’t understand. When you’re on tv, you have to talk like this to sound normal. If you just talk normal, you sound like you’re asleep.” I’m like, “I don’t know.” So we did this whole infomercial and he’s like all over the top and I’m just like, trying to go a little bit higher and it was awkward. I went back and watched it later, and he sounded completely normal and I looked like I was dead on the road. It was weird. Brandon Fischer, I don’t know if he’s still in the audience, but we did…Brandon’s back here. So four years ago when Clickfunnels first came out we made these videos that when you first signed up we gave away a free t-shirt. How many of you guys remember seeing those videos? I made those videos and then they lasted for like four years, and then we just reshot them last week because it’s like, “Oh wow, the demo video when we’re showing CLickfunnels does not look like Clickfunnels anymore. It’s completely changed in four years.” So Todd’s like, “You have to make a new video.” I’m like, “I don’t want to make a video.’ So finally we made the new videos, recorded them and got them up there and we posted them online, and before we posted them on, I went and watched the old ones, and I watched the old ones and I was like, “Oh my gosh, this is just four years ago, I am so depressing. How did anybody watch this video?” It was bad, right Brandon. It was like painfully bad. I was like, “oh my gosh.” That was just four years ago. Imagine six years ago, or ten years. It was really, really bad. And when I notice the more energy you have, the more energy everyone else has. It seems weird at first, but always stretch more than you feel comfortable, and it seems normal, and then you’ll feel better with it and better with it. But what’s interesting about humans is we are attracted to energy. I used to hate people talking energy talk, because I thought it was like the nerdy woo-woo crap. But it’s so weird and real actually. I notice this in all aspects of my life. When I come home at night, usually I am beat up and tired and worn out. I get up early in the morning, and then I work super hard, I get home and I get out of the car and I come to the door and before I open the door, I’m always like, Okay if I come in like, ugh, my whole family is going to be depressed with me.” They’ll all lower to my energy level. So I sit there and I get into state and I’m like, okay, whew. I open the door and I’m like, “What’s up guys!! I’m home!” and all the sudden my kids are like, “Oh dad’s home!” and they start running in, it’s this huge thing, it’s crazy, and then the tone is set, everyone’s energy is high and the rest of the night’s amazing. When I come in the office, I walk in and realize I’m the leader of this office and if I come in like, “Hey guys, what’s up? Hey Nick, what’s up?” Then everyone’s going to be like {sound effect}. So I’m like, okay when I come in I have to come in here, otherwise everyone is going to be down on a normal level. I have to bring people up. So we walk in the office now and I’m like, “What’s up everybody, how’s it going?” and I’m excited and they’re like, “Oh.” And everyone’s energy rises and the whole company grows together. So l love when Dave walks through the door, have you guys ever noticed this? When Dave walks through the door, I’m at a 10, Dave’s like at a 32 and it’s just like, he wakes up and comes over to my house at 4:30 in the morning to lift weights. I sleep in an hour later, and I come in at 5:45 or something, and I walk in and I’m just like, “I want to die.” And I walk in and he’s like, “Hey how’s it going?.” I’m like, “Really good man. You’ve been here for an hour.” And all the sudden I’m like, oh my gosh I feel better. Instantly raised up. It’s kind of like tuning forks. Have you noticed this? If you get two tuning forks at different things and you wack one, and you wack the other one, and you bring them close together, what will happen is the waves will increase and they end up going at the exact same level. So energy matters. The higher your energy, the higher everyone else around you will be, on video, on audio, on face…everything, energy matters a lot. So that’s number two, when you’re making videos, thinking about that. Alright number three, okay this, you were like 90% there and I watched the whole thing and I was so excited and then you missed the last piece and I was like, “Oh it was so good.” So a year after that Facebook message came, you did a Facebook live one year later to the day, and he told that story on Facebook live. And I was like, “Oh my gosh this is amazing.” And he told that story, and he was talking about it, and I was emotional, going through the whole thing again. This is so cool, this is so cool. And he told the story about the podcast, and this podcast was an hour long, and the thing and his life changed and all this stuff… And I know that me and a whole bunch of you guys, a whole bunch of entrepreneurs listened to this story and they’re at bated breath, “This is amazing, this is amazing.” And he gets to the very end, “Alright guys, see you tomorrow.” Boom, clicks off. And I was like, “Aaahhh!” How can you leave me in that state? I need something, I need something. So the note here is I said, make offers for everything. Think about this, at the end when you ended, and everyone’s thinking, I want to hear that episode, where is that? How would it be? Now imagine you take the opportunity at the very end that says, “How many of you guys would like to hear that episode where Russell actually made me a personal podcast? And how many of you guys would actually like if I gave you my commentary about what I learned and why it was actually important to me? All you gotta do right now is post down below and write ‘I’m in.’ and I’ll add you to my messenger list and I’ll send you that podcast along with the recording where I actually told you what this meant to me.” Boom, now all those people listening are now on his list. Or they can even go opt in somewhere. But all you did was tell the story and everything and we were all sitting with bated breath and I was just like, at the end make the offer. You guys want the stuff I talked about, you want the thing? You want the thing? And then you send them somewhere and now you captured them and consider them longer term and you can do more things with them. It was like, hook, story, dude where’s my offer? Give me something. But it was awesome. How many of you guys felt that way when you listened to that thing and you’re just like, “I don’t even know where to find that episode. Russell’s got eight thousand episodes everywhere, I don’t even know where to look for it.” You could have been like, here’s the link. Just the link….if you guys can’t figure out how to make an offer, go listen to a whole bunch of stuff, find something amazing and be like, “oh my gosh you guys, I was listening to this Tim Ferris podcast, he did like 800 episodes, every one is like 18 hours long, they’re really hard to listen to, but I found this one from 3 ½-4 years ago where he taught this concept and it was insane. It was amazing; I learned this and this. How many of you want to know what that is? Okay, I have the link, if you message me down below I’ll send you the link to exactly where to find that episode.” Everyone will give it to you. You’ll be like, “But it’s free on the internet Russell.” It doesn’t matter. You know where it’s at and they don’t. They will give you their contact information in exchange for you giving them a direct link to the link. Back before I had anything to give away for opt ins, guess what I used to do. I used to go to YouTube and I would find cool videos from famous people. One of my favorite ones we did was I went and typed in YouTube, “Robert Kiyosaki” because he was one of my big mentors at the time. And there was all these amazing Robert Kiyosaki videos on YouTube for free. Tons of them. Hour long training from Robert Kiyosaki. Four hour long event from Robert Kiyosaki. All this stuff for free listed in YouTube. So I made a little Clickfunnels membership site, I got all the free videos and put them inside a members area and just like, “Tab one, Robert Kiyosaki talking about investing, Robert kiyosaki talking about stocks, Robert Kiyosaki talking….” And I just put all the videos in there and made a squeeze page like, “Hey, who wants a whole bunch of free, my favorite Robert Kiyosaki videos?” and I made a little landing page, people opt in, I give them access to the membership site, and then I went and targeted Robert Kiyosaki’s audience and built a huge list off his people. Dream 100. Imagine with Dream 100 instead of doing just one campaign to all the people, if each person in your dream 100 you made a customized membership site with the free content right now, be like, “Hey, you’ve listened to a lot of Grant Cardone, he’s got four podcasts, 5000 episodes, there’s only four that are actually really, really good. Do you guys wan tto know what they are? Opt in here, I’ll give you the four best episodes of all. I currated all these for you to give you the four best.” And target Grant’s audience with that, now you got all his buyers coming into your world. Is that alright, is that good. Alright number four ties along with this. Number four, start building a list ASAP. I don’t think I’ve ever seen you do a call to action to get a list anywhere, have I? After today’s session you’re …..just build a list. If you got nothing from this event at all, every time you do a hook and story, put them somewhere to build a list, because that’s the longevity. Because that’s where if Zuckerberg snaps his finger and you lose all your fans and followings and friends, and all the sudden you’re trying to build over somewhere else, it won’t matter because you’ll have those people somewhere external and now you can message them and bring them back into whatever world you need them to be at. But that’s how you build stability in business. It’s also how you sell this time, you want to sell it the next time and the next time, the list is the key. Funnel Hacking Live, the first Funnel Hacking Live it was a lot of work and we sold out 600 people in the room, and we kept growing the list and growing the list, the next year we did 1200. Then we did 1500, last year was 3000, this year we’re going to be at 5000. We’re building up the list and building up pressure and excitement and then when you release it, it gives you the ability to blow things up really, really fast. Okay, that was number four. Okay number five, I wrote down integration marketing, adding to other’s offers to build a buyer list. So this is a little sneaky tactic we used to back in the day when I didn’t have my own list, but I had a couple of skills and talents which you do happen to have, which is nice. If you have no skills this won’t work, but if you have skills you’re lucky. So Frank Kern used to do this as well. Frank is sneaky. He used to do this all the time and I saw him doing it and I’m like, “Oh my gosh, he’s brilliant.” So Frank did a one hour presentation somewhere and he called it Mind Control, it wasn’t Mass Control, but it was something like about how to control the minds of your prospects through manipulation and something sneaky. And the title alone was amazing. It was a one hour presentation he gave somewhere. And he put it on these DVDs and what he did, he went to like Dan Kennedy and he’s like, “Hey Dan, you have all of your buyer and you send them this newsletter every single month,” at the time they had 13000 active members, these were their best buyers. He’s like, “This DVD I sell for like a thousand bucks. Do you want to give it to all your people for free?” And Dan’s like, “sure.” And all the sudden the next month, Franks got his best CD with his best stuff in the mailbox of the 13000 best customers, every single person that Dan Kennedy’s been collecting for the last 15 years. So think about this. With your skill set, look at the other people in the market, all the dream 100 who are doing things and how do you create something you can plug into their offers, and every single time one of those people sell a product, your face is popping up as well. It’s called integration marketing, my first mentor Mark Joyner wrote a book called Integration Marketing, it’s a really fast read. You can read it in an hour, but it will get your mind set thinking about it. How can I integrate with what other people are always doing? Because I can go and make a sell, and make another sell, but I was like, when we launched Clickfunnels I was like, “How can I figure out other people’s sales processes that are already happening and somehow inject myself into all these other sales processes?” That way every single time Steven Larsen sells something or someone else sells something, or all these people are selling something, it always somehow gets flown back to me. I want every product, every course, everything happening in the internet marketing world to somehow have people saying my name. That’s my goal. How many of you guy have been to other people’s events and I’m not there and they say my name? It makes me so happy. I get the instagrams from some of you guys, “Hey so and so just said your name.” I’m like, that’s so good. How have I done that? I spent a lot of my life integrating into everybody’s offers. Initially when I first got started, every single person who had a product, I was an interview in everyone’s product. I was like, looking at people launching a product, specific product launches coming, I’d contact them. Product launch is coming up, “Hey man, is there any way I could do a cool thing for your people? I could create this and give it to you and you could plug it into your product?” and everyone’s like, ‘Sure, that’d be awesome.” And all the sudden, boom, they get 5000 new buyers came in and every single one of them got my thing. They’re hearing my name, hearing my voice and it’s just constant integration. I think about how I met Joe Vitale, I talked about that earlier with the greatest showman. He was in an interview in a course I bought from Mark Joyner, I listened to it, fell in love with Joe Vitale, bought his stuff, given him tons of money over the years, a whole bunch of good stuff because he was integrated in that. So looking at other ways to integrate, the skill set that you already have into other people’s marketing channels because then you’re leveraging anytime any of these partners make a sell, you’re getting customers coming through that flow as well. Cool? Nick: Yeah. Russell: That was number five. Number six, I call this one rainmaker projects, because we talked about rainmaker during the first podcast interview. So rainmaker projects are, and again when I first started my career I did tons of these, where it’s like, I was really good at one piece. For you, you’re really good at video and story telling. And I look out here and be like, okay who is someone else here that is awesome? So and so is really good at making a product on Facebook ads. “You’re really good at Facebook ads, so I’ll do the video for this course, you do the Facebook, you do the actual ads for us.” And then, you’re awesome at doing the traffic and you bring in four or five people, like this little avenger team, and you create a cobranded product together and you launch it and everyone makes a bunch of money, split all the money, 50/50/50/50, that makes more than 100,but you know what I’m talking about, everyone splits the money, everyone splits the customer list and all the sudden you’ve all pulled your efforts, your energy, your talents together and everyone leaves with some cash, and you also leave with the customer list, and that’s when you start growing really, really rapidly. When I started I didn’t have a customer list, I had a very small one. But I had a couple of skill sets so that’s why I did tons of these things. That’s like, if you guys know any of my old friends like Mike Filsaime, Gary Ambrose, I could list off all the old partners we had back in the day, and that’s what we did all the time, these little rainmaker projects. We didn’t call them that back in the day, but that’s what it was. It was just like, we all knew what our skill sets were, and it’s like, let’s come together, let’s make a project. This isn’t going to be how we change the world, it’s not going to be something we’re going to scale and grow, but it’s like, it’s going to be a project, we put it together, we launch it, make some money, get some customers, get our name out in the market, and then we step away from it and then we all go back to our own businesses. It’s not like, that’s why it’s funny because a lot of times people are scared of these. Like, “Well, how do we set up the business structure? Who’s going to be the owner? Who’s the boss?” No, none of that. This is an in and out project where all the rainmakers come together and you create something amazing for a short period of time, you split the money and you go back home with the money and the customers. But it gave you a bump in status, a big bump in customer lists, a big bump in cash and then all those things kind of rise and if you do enough of those your status keeps growing and growing and growing, and it’s a really fast easy way to continue to grow. How many of you guys want to do a rainmaker project with Nick right now? Alright, very, very cool. Alright, and then I got one last, this is number seven. This kind of ties back to dream 100. The last thing I talked about was, and again this is kind of for everyone in the group, is the levels of the dream 100. I remember when I first started this process, I first got the concept and I didn’t know it was the dream 100 back then, but I was looking at all the different people that would have been on my dream 100 list. It was Mark Joyner, Joe Vitale, all these people that for me were top tier. Tony Robbins, Richard Branson, and I was like, oh, and I started trying to figure out how to get in those spots. And the more I tried, it was so hard to get through the gatekeeper, it was impossible to get through all these gatekeepers, these people. I was like, “Man don’t people care about me. I’m just a young guy trying to figure this stuff out and they won’t even respond to my calls or my emails. I can’t even get through, I thought these people really cared.” Now to be on the flip side of that, I didn’t realize what life is actually like for that, for people like that. For me, I understand that now at a whole other level. We’ve got a million and a half people on our subscriber list. We have 68000 customers, we’ve got coaching programs, got family, got friends. We have to put up barriers to protect yourself or it’s impossible. I felt, I can’t even tell you how bad I feel having Brent this morning, “Can you tell everyone to not do pictures with me.” It’s not that I don’t want to, but do you want me to tell you what actually happens typically? This is why we have to put barriers around ourselves. Here’s my phone, I’ll be in a room, like Funnel Hacking Live and there will be 3000 people in the room, and I’m walking through and someone’s like, “Real quick, real quick, can I get a picture?” I’m like, “I gotta go.” And they’re like, “It’ll take one second.” And I’m like, ahh, “Okay, fine, quick.” And they’re like, “Hold on.” And they get their phone out and they’re like, “Uh, uh, okay, uh, alright got it. Crap it’s flipped around. Okay, actually can you hold this, my arms not long enough can you hold it? Actually, hey you come here real quick, can you hold this so we can get a picture? Okay ready, one two three cheese.” And they grab the camera and they’re off. And for them it took one second. And that person leaves, and guess what’s behind them? A line of like 500 people. And then for the next like 8 hours, the first Funnel Hacking Live, was anyone here at the first Funnel Hacking Live? I spent 3 ½ hours up front doing pictures with everybody and I almost died afterwards. I’m like, I can’t…but I didn’t know how to say no, it was super, super hard. So I realize now, to protect your sanity, people up there have all sorts of gatekeepers and it’s hard. So the way you get through is not being more annoying, and trying to get through people. The way you get to them is by understanding the levels of that. So I tried a whole bunch of times, and I couldn’t get in so I was like, “Crap, screw those guys. They don’t like me anyway, they must be jerks, I’m sure they’re just avoiding me and I’m on a blacklist….” All the thoughts that go through your head. And at that time, I started looking around me. I started looking around and I was like, “hey, there’s some really cool people here.” And that’s when I met, I remember Mike Filsaime, Mike Filsaime at the time had just created a product he launched and he had like a list of, I don’t know, maybe 3 or 4 thousand people. And I remember I created my first product, Zipbrander, and I was all scared and I’m like ,”Hey Mike, I created this thing Zipbrander.” And he messaged back, “Dude that’s the coolest thing in the world.” A couple of things, Mike didn’t have a gatekeeper, it was just him. He got my email, he saw it, and he was like, “This is actually cool.” I’m like, “Cool, do you want to promote it?” and he’s like, “Yes, I would love to promote it.” I’m like, oh my gosh. I had never made a sale online at this point, by the way, other than a couple of little things that fell apart. I never actually made a sale of my own product. Zipbrander was my very first, my own product that I ever created. So Mike was that cool, he sent an email to his list, his 5000 person list, they came over, I had this little pop up that came to the site and bounced around, back in the day. I had 270 people opt in to my list from Mike’s email to it, and I think we made like 8 or 10 sales, which wasn’t a lot, but 67 that’s $670, they gave me half, I made $350 on an email and gained 300 people on my list. I’m like, oh my gosh this is amazing. And I asked Mike, “Who are the other people you hang out with? I don’t know very many people.” And he’s like, “Oh dude, you gotta meet this guy, he’s awesome.” And he brought me to someone else, and I’m like, “Oh this is cool. “ and Mike’s like, “Dude, I promoted Zipbrander, it was awesome, you should promote it.” And then he’s like, “Oh cool.” And he promoted Zipbrander. I’m like, oh my gosh, I got another 30-40 people on my list and there were a couple more sales. And then I asked him, “Who do you know?” and there was someone else, and we stared doing this thing and all the sudden there were 8 or 10 of us who were all at this level and we all started masterminding, networking, figuring things out, cross promote each other and what happened, what’s interesting is that all of our little brands that were small at the time started growing, and they started growing, and they started growing. All the sudden we were at the next tier. And when we got to the next tier all the sudden all these new people started being aware of us and started answering our calls and doing things, and Mike’s like, ‘Oh my gosh, I met this guy who used to be untouchable.” And he brought him in and brought them in and all the sudden we’re at the next level. And we started growing again and growing again. And the next thing we know, four years later I get a phone call from Tony Robbins assistant, they’re like, “Hey I’m sitting in a room and I got Mike Filsaime, Frank Kern, Jeff Walker, all these guys are sitting in a room with Tony Robbins and he thinks that you guys are the biggest internet nerds in the world, he’s obsessed with it and he wants to know if he can meet you in Salt Lake in like an hour.” What? Tony Robbins? I’ve emailed him 8000 times, he’s never responded even once, I thought he hated me. Not that he hated me, it’s that he had so many gatekeepers, he had no idea who I was. But eventually you start getting value and you collectively as a level of the dream 100 becomes more and more powerful. Eventually people notice you because you become the bigger people. And each tier gets bigger and bigger and bigger. So my biggest advice for you and for everybody is understanding that. Yes, it’s good to have these huge dreams and big people, but start looking around. There are so many partnerships to be had just inside this room. How many deals have you done with people in this room so far? Nick: Quite a few. Russell: More than one, right. Nick: Yeah, more than one. Russell: Start looking around you guys. Don’t always look up, up, up and try to get this thing. Look around and realize collectively, man, start doing the crossings because that’s how everyone starts growing together and there will be a time where I’ll be coming to you guys begging, “Can you please look at my stuff you guys, I have this thing called CLickfunnels. You may have heard of it. Can you please help me promote it?” And that’s what’s going to happen, okay. So the level of the dream 100 is the last thing, just don’t discount that. Because so many people are like swinging for the fence and just hoping for this homerun like I was, and it’s funny because I remember eventually people would respond to me, that I was trying for before, and they’d contact me. And I was like, oh my gosh. I realized, I thought this person hated me, I thought I was on a black list. I was assuming they were getting these emails and like, “oh, I hate this. Russell’s a scammer.” In my head right. They never saw any of them. Until they saw me, and they reached out to me and the whole dynamic shifted. So realizing that, kind of looking around and start building your dream 100 list, even within this room, within the communities that you’re in, because there’s power in that. And as you grow collectively, as a group, everyone will grow together, and that’s the magic. So that was number seven. So to recap the seven really quick. Number one, tell your story way too much, to the point where you’re so annoyed and so sick and tired of hearing it that everybody comes to you, and then keep telling it even some more. Number two, in everything you’re doing, energy matters a lot. To the point, even above what you think you’re comfortable with and do that all the time. Number three, make offers for everything. Hook, story, don’t leave them hanging, give them an offer because they’ll go and they will feel more completed afterwards. Number four, start building a list, it ties back to the first thing. Make an offer, get them to build your list, start growing your list because your list is your actual business. Number five, integration marketing. Look for other people’s marketing channels and how you can weave what you do into those channels, so you can get free traffic from all the people who are doing stuff. Number five, create rainmaker projects, find really cool things and bring four or five people together and make something amazing. Share the cash, share the customer list, elevate your status, elevate your brand, and it’s really fun to do because you get to know a whole bunch of people. And Number seven, understanding the levels of the dream 100. Find the people at your level and start growing with them together collectively as you do that, and in a year, two years, three years, five years Tony Robbins will be calling you, asking you to make his video and it will be amazing. Does that sound good? Awesome.

christmas man star wars real nbc product boom cd dvd mark zuckerberg tony robbins hook richard branson darth vader crap tim ferriss instantly return of the jedi grant cardone robert kiyosaki mind control franks tab opt salt lake clickfunnels russell brunson hallmark christmas dan kennedy marketing secrets joe vitale jeff walker frank kern funnel hacking live mike filsaime nick fitzgerald mark joyner dana derricks dark vader friendly giant nick yeah steven larsen nick so two comma club x brandon fischer

SFR 189: How I Built My RSVP Funnel...

Play Episode Listen Later Nov 6, 2018 26:15

Boom, what's goin' on everyone. It's Steve Larsen, and this is Sale Funnel Radio. Today, I'm gonna teach you guys about my RSVP funnel. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. Alright guys, hey! Now technically there's not really an RSVP funnel that exists. But what I wanted to do, is I wanna walk you guys through the process that I went through to actually grab all these people who are coming to my event, The OfferMind and actually get them to RSVP, get a ticket, and the process behind it. So what I decided to do, when we were doing that 30-day book series or the 30-day book launch, alright, (you still can get it 30days.com/stephen) During a certain amount of time, if you got the book I gave you a free ticket to my OfferMind which is coming up very soon. I'm super excited about all of it, holy crap. I'm deep in the woods right now doing the 30-day challenge with Russell. It's been fun to see you guys in there, and I really appreciate you guys being inside of that. But in the midst of everything that's going on I've also been preparing for OfferMind. Right now we have over 150 people who are coming - which is very, very exciting. So we've been creating this event in the middle of me doing this stuff with Russell and the One Funnel Away Challenge, and it's been a bunch of fun. So anyway, I wanna cut over to a Facebook Live where I showed the strategy behind creating this little RSVP funnel. Basically how I built it; so I draw it out and then actually show the actual pages and kinda go back and forth to the audience a little bit with some questions. I think it'll be really helpful because this funnel doesn't exist. I'm not funnel hacking an RSVP funnel from somebody else. The game is far more malleable than people might think it is. As soon as you understand the big Lego blocks, as soon as you understand the pieces... I've always imagined funnel building as like adult Legos. And I can take a piece out. I can move it and put it over there, and as long as these pieces are compatible, boom, I can sink it on and it'll be awesome. I kind of made up a funnel for the purpose that I needed it for and what I wanted to do. What's kind of unique about this episode is, I wanted to show ya that I do this a lot, but I've never really shown that. I never really realized I've never shown that. So anyways, it's not a sales funnel. This is more of a fulfillment funnel, right. And so, there are still sales that are collected in there, but it's not the purpose of it. And so I wanna show you guys how I kind of created the funnel for the purpose that I needed something for. So anyway, I think it'll be great, I think it'll be a lot of fun for you to see how I did that. We'll cut on over, I think the first thing in there, I'm being a goofball listening to music but anyway, watch how I draw it out. First thing I do is a write down exactly what I'm trying to figure out. And then I put pages together to be able to map out a funnel and that's what I built and that's what you'll see. So anyways, guys thanks so much. If you guys go to OfferMind.com, it is not what you are about to see in this video - since then I’ve changed it into a sales funnel to sell event tickets. So anyway, guys thanks so much. We'll cut on over there, I hope you enjoy it, bye. ♪ Bam-Ba-Lam Whoa, Black Betty ♪ ♪ Bam-Ba-Lam Whoa, Black Betty ♪ Alright, we were listening to a different song a second ago and it's the wrong song to go live to, you know what I'm sayin. So anyway, gotta look at the camera over here. Hey, what's up guys, I'm super excited. I get to actually tell you guys a little bit about The OfferMind and how to make sure you get your ticket. This is good stuff right here. (Answering FB Comments)“What's up, Amy Farmer, wow, how's it goin?” “Christopher Voss, which by the way, I just opened your package which is absolutely hilarious. Check this thing out everyone, this is hilarious. That thing is huge. It's massive. I have every shape and size I could ever hope for with it too. That's funny. I'm gonna save that. I'm gonna save that and. I don't know I think I might put that in the actual OfferMind room. I guess I'll put it on the doors. We're gonna put it on the doors, Christopher Voss, that's awesome.” What's up! Okay, I am super excited for this, I was supposed to get this out yesterday. I worked on it the second half of the day, and then my wife came in and started knocking and she was like, “Hey, you're supposed to be at the dentist.” And I was like “Oh, crap!” So I ran to the dentist. The receptionist acted like she had to go check to see if there was space for me and then when the dental hygienist walked around the corner to take me back she was like, “Uh yeah, this is super slow, you coulda walked in at any time.” And basically, the receptionist was being kind of a jerk to my wife. Anyways kind of a funny story, anyway. Hey, so it didn't get out yesterday. So I just finished it. Now one thing, I just wanna teach you guys somethin' real quick here, okay. Before I actually dive in and show you guys how to get your free ticket. For those of you guys who bought your book through my link. An absolute unanatomical butt ton of you have been reaching out, (that's a technical term), asking if you can buy a ticket and the answer is “No, not right now.” Let me get my whiteboard. We went and we rented this room, We rented this room that was a 150 person space room and I was like, “This is super cool, I bet we'll have maybe 50, maybe 100 people.” Okay, I sold 375 books. That's a lot of tickets! I was like, “We gotta double the size of the room.” And then 'cause I know some of you guys are International and you don't want to make the trip over (and I totally get it) I said I'd give you guys the recordings. (Goes to Whiteboard) Okay, now the funnel that I just built is not in the Funnel Hacker Cookbook. The Funnel Hacker Cookbook is fantastic. This is a fantastic book. It’ll shortcut a lot of the learning time on what funnels work in what scenarios. However, you have to understand that when I say that I build 500 funnels when I worked at ClickFunnels, that's true - but only maybe 100 of those were actual revenue funnels. A lot of them were more what I call fulfillment funnels. A fulfillment funnel is something that can be used internally. It's kind of like what I just created right now. So when I create a funnel that doesn't exist, there are not many people I can funnel hack. You have to think of this scenario that I'm in right now. I created an event funnel, but it's not actually a standard event funnel. This is the hard part. Yesterday, I had to think through how to actually design this thing. When you think 'em through, you think through what the main objective is. In this case, I need people to RSVP. That's the main objective. I need people to RSVP because we are negotiating back and forth with the actual event person to extend the actual size of the room. Ya know what I'm sayin'? It's been a bunch of fun. Anyway, it's been a bunch of fun. It's not necessarily to sell tickets, I just need people to RSVP. Holy crap guys, tons of people have been asking to buy tickets. Lot of people at ClickFunnels. ClickFunnels execs, which is really fun. There might be several surprise ClickFunnels people there which is very, very cool. They've been asking, “Hey maybe I could swing in.” I was like, “Absolutely!” I'm not gonna charge 'em, relationship-wise why would I? I'm just, “Yeah, dude, come on by.” Right, you know what I'm sayin’! Anyway, there are two things I need to do here… Some of you guys want extra time with me, so there's the option to do that. On the second night, there's gonna be a private VIP dinner where we can just hang out and network, and you guys can ask any question that you want, little more of an intimate setting - that'll be cool. There is the, oh, did you guys see, I haven't shown you guys the shirts yet, the Capitalist Pig shirts I went and got created - super stoked for those. So many fun things are going on. So two things that I'm trying to get done here. There are two objectives. #Number one if you got a ticket, if you got the book through my link, I need you to RSVP in general. #Second thing though, is if you want to upgrade to a VIP, so you can sit close. (Phone Rings:) “Stupid phone calls, I freakin' hate 'em.” I never answer my phone! Don't ever try and call me, I don't answer for anybody except my wife. Even then she and I Vox. Anyway, so of course, I'm the offer creation guy. There's a specific offer around becoming a VIP in general. But think about what I'm trying to do with this. The funnel that I'm creating… Good funnels have one objective, that's the reason a funnel works. Each page has its own specific focus. Each page, just one thing. The thing that makes something turn from a funnel back into a website is when you have multiple exits from a page. A funnel works because it’s a funnel - there's only one way to progress forward. There's only one way to move on. So what I created was kind of a hybrid between a website and a funnel at the same time. Does that make sense? So think about this for a second... And this is one of the reasons why so many people whose funnel will not do well... They will create too many exits inside of their funnels. Here I have two objectives: #Number one: I need everybody to come through and RSVP. #Number two: Then some of you guys, if you want more of my time while you're here, you can upgrade to a VIP ticket. So there needs to be some kind of a breakout. Does that make sense? So when I go through this and I'm actually creating and designing something that hasn't existed before, what's I'll do is I'll take elements inside of the Funnel Hacker Cookbook - I helped to write a lot of this, but I don't open this up anymore... but what I'll do is I'll go through and I'll think through, “Okay I need a page to do this... I need a page to do that... I need a page for this…” and I will design and I will make up a funnel as I go. I've done this many times. So the first page, what I did is I created a page that said, “Hey, check it out, you got two options here. Number one you could just straight up RSVP, or number two you can upgrade to VIP.” There are two buttons below the video. The first button says, “Hey, Stephen I don't want to upgrade, just give me my RSVP ticket.” I'm like, it's totally fine, understand that you're not going to sit towards the front, that's okay.... When you RSVP through this funnel, I encourage you to RSVP slowly so you can see what I did with this. I did not just slap together a page. This is a full funnel that I've built in the last 36 hours. So this is the first page, and I built it as a sales page. That means ClickFunnels is not looking for data on it. Does that make sense? If it's opt-in page, and there's not an email form on the page, sometimes that can trip out of the ClickFunnels editor. So I build it as a sales page because there's no requirement. It's literally a shell. I can put whatever I want in there, and I can direct people wherever I want to. Does that make sense? So this first page is just a “sales page” page type. It's a sales page. I'm gonna walk you guys through the actual funnel here in just a second here. So stick with me for just a second. The next page, here's the VIP upgrade - this is an order form page type. Now that means that ClickFunnels is gonna look for credit card details. It's gonna look for email contacts. All profiles inside of ClickFunnels are email based. All contacts are email based inside of ClickFunnels. If there's not an email, the contact profile does not exist so I have to make sure that it has those kinds of things in there so it's like, “Sweet.” Then after that, there's a thank you page, just merely to confirm the fact that the purchase has gone through. It always makes me a little nervous whenever it skips those pages. You can do it without it, but I always like to. Anyway, right, here is the order confirmation page. And then after that is the RSVP page. So what I did is I said, “Check this out, if you want to upgrade to VIP, all you do is you click here” and it will shoot you straight over to this page right here. You'll just go right over. If you click this button though, it’ll sidestep the actual payment step and shoot you right over here. When you do upgrade though, there's an email that gets sent out. Again pushes ya right back to the RSVP page. All roads lead to this RSVP form. And then I was like, you know what, I could use a software like Eventbrite. I could integrate with that. Eventbrite or EventDay, they are great software for events - especially when they get kind of biggish like this one. But instead, let's just use Zapier. So what I did is I set up a Zap so that there are two different Zap inputs. I'm just telling you guys the structure of how I built this so you can guys can see more of how I pulled it off. So if this Google Sheets, there's two Sheets that are goin' on. The first Sheet is I need to be able to collect and separate out just those who upgraded to VIP. So there's a Zap, a Zapier. And whenever you upgrade on this page right here, it goes into a specific tab. There are two different tabs - so it's the same Google Sheet, one tab is the VIP people, and one tab is the standard RSVP people. So one side, upgrades right there. And it shows all the data right there. That's awesome because I am making you guys t-shirts. I'm making you swag. We're getting lots of crazy cool stuff. I hate crappy swag, I hate cheap swag. That's one spot. So this one tab inside right here that's just VIP. That's comin' right over here from this upgrade piece. There's a second tab though. I'll put it on this side of here just so you guys can, so you guys can see better. “All funnel building is with crappy drawings on a whiteboard. And very imperfect boxes.” The second one though is from this - it's a Wufoo form. Honestly, I didn't need the Wufoo form. I could use something else. I just made it because it's super fast. You can use the standard input fields inside of ClickFunnels, but there are a few things that I really like about Woo-fu. It's so fast, so anyway. So what I did is as soon as you fill out this RSVP form, and I tell you, “Look, I'm gonna ask your t-shirt size.” That also sends to the same Google Sheet, but just on a different tab. Does that make sense? That way I have gone Google Sheet where I can look up everybody's information, their name, their email, when they bought, what time they bought - meaning the book. Have they been verified? Meaning did I verify the fact that they actually did get a book through my 30-day link, or are they trying to be sneaky and get on in... We're gonna not allow that obviously. This event is pretty packed already. So anyways, if somebody shows up without a ticket, we can't accept you. You'll get turned away at the door. But anyway, it's exciting, very very exciting. She's like, “Well I think we can extend the room to maybe like 300.” I was like, “Lady, there are 386 confirmed tickets.” Alright, this is big, right, it's huge. I just barely got Russell's AV team, the same one that sets up the 2 Comma Club Coaching events and the Funnel Hacking Live events - you know like the stage. Man, when you walk into a stage at an event room, you need to go to a different place. It should transport you mentally to a different state the moment you walk in. I hate crappy event setups. So if you guys have been listening and paying attention to me at all, I always teach with affiliate cash that's straight affiliate cash. Never take profit from it. I take all affiliate cash and I dump it right into something else so the asset creates an asset. So this is a lot of cash that this affiliate thing pulled in, which is awesome. It means I can afford to hire the really really expensive extremely nice stage setup, very nice AV, incredible videographers. And this is exactly what I'm goin' for. So I'm excited to have you guys. So if you are interested in it at all, I'm excited, I'd love to have you guys if you wanna upgrade to VIP. I just want to show you guys how the whole thing works. So now I'm actually gonna move over to my computer here… And because we're at Funnel Hackers and I teach you guys how to funnel hack, I did take a piece of paper and tape it to the top of the URL so you don't try and sneak on there ;-) Shortly, like immediately after this video ends, I'm gonna email all you guys who bought the books through my link. I'll send you guys this RSVP funnel. It's basically an RSVP funnel. It's not necessarily an event funnel, but I have all the details in there. It'll have all the pieces that you guys need. It'll have where it is, the times, the dates. At the bottom, there's always an FAQ section. Anyway, what I wanna do real quick is let me flip the camera and I'm gonna walk you guys through the actual funnel so you guys can see it. Now that you saw the layout, now you saw the draw out of it on that whiteboard of what it looks like and what's happening and what's going on. Now you guys actually can see the funnel. Check this out. Alright cool. This is the OfferMind. You guys like that with a piece of paper on the top? I know you... Because you're like me! ;-) (Replying to FB Comments) “Alright. What does that weigh? The same as a crap ton? Yeah, an anatomical butt ton is about the same amount as a crap ton. Exactly right, Dan.” Alright, so this first video is incredible. Anyways super cool. “Discover what offer and sales message your market has been asking to pay you for.” This is a different way to think about this whole game. This stuff I'm gonna share with you guys, no one teaches it. It's not in like, it's not in a book. Someone was asking me like, “Stephen where'd you learn all your stuff for your offer stuff?” I was like, “Well I've coached 18,000 people in the process, built 500 funnels and tons of millionaires have been created because of it.” You see what I'm sayin'? I'll just stand in front of a anyway. I don't know a book. That's why I'm writing a book. Anyway, this video is fantastic. I encourage you to watch it. (Video on the 1st page) Reading The Copy: “Thank you for buying the 30 Days book through my link. You have a limited time to RSVP.” It's because we need time to get your swag. You have to RSVP by the end of Sunday at midnight or I can't keep your free ticket. You understand? Does that make sense? Meaning I'm saying, I'll be forced to just send you the recordings. I encourage you to come to the event. There's something about being in a room that has changed my life. I love going to events. Here's all the details, “who, what, where, when, why, how, where it is.” Here's those two buttons I'm talkin' about. Look I don't wanna upgrade. You're like, alright. Or you're like hey yeah, I do wanna upgrade. I'll there in a second. What's your gonna get. Of course, I'm gonna make this. I am the Offer Creation guy. It's VIP has its own, anyway. It's got its own offer. What you get: The private networking dinner with me on the second night. Location, time to be determined. And I'll tell you guys exactly why that is (That's a strategic reason) in the future. You'll be the first to get the event recordings as well. The paparazzi wall picture with me. Guys, there's gonna be like three or four hundred people there. And I want you to be there. I'm really excited to have you, anyway. I'm pumped to have you. If you're VIP though, I can guarantee that we'll be able to take pictures and spend some extra time together. If you're not, I can't guarantee it. I'm not saying I won't, but it's just a lot, it's a lot of people. It's only me on stage for two days. I'm used to doing them okay. The FHAT event was three days, pretty much just with me the entire time. I'm not nervous about the energy output - usually, the audience gets tired before I do. But anyway, to upgrade it's 197. There are only 60 VIP places available. That's how the room is going to be set up. It's not a hoax. There are 60 spots. And anyway, a little bit more on why I'm doing what I am. And then I've got a whole bunch of testimonials in here. Now people ask me a lot of times, they're like, “Stephen, what if I'm launching something that I've never done before and I don't have any testimonials.” I get it, have I done an OfferMind before? No, I haven't. FB COMMENT: “Can I have the link to this funnel?” No, I will email those people who bought the book through my link. They are the ones who are getting this funnel. We're not opening up public purchases for tickets because there's literally no space. It depends on how many people who bought the book don't RSVP. So that's why you have to RSVP by the end of this Sunday night because every messaging platform is exploding right now, “Stephen, I didn't buy it, can I still get the ticket? Can I still come to the event, can I still come to the event?” Like, “No, it's a spacing issue. Literally, it's a fire marshal issue at this point.” It's gonna be super fun, I'm so excited about it. I'm naturally an introvert. Events for some reason with people like you guys, I get excited about. But anyway, this will be a bunch of fun, so anyways. So no I can't give you the link, I'm not gonna, that's why the paper's there so you can't find the link. But some people have asked me like, “Stephen, what do you do when when you are selling something that you don't have specific testimonials for?” What you do is you switch the question. And the question is, “What is it like to work with Stephen?” Or “What is it like to learn from him on other courses?” And that, you can get testimonials around. Check this out. Alright, so these are all videos, each one of these specifically, just super cool... Hey, I need more women testimonials. Look these are all guys! That's why I put the one up here. She, this is amazing, oh my gosh, the one from Angela, this is absolutely incredible. I kinda have a lot of guys in here which is awesome. Fellas, you're looking great - but the women tend to sell that a little bit more. FB COMMENT: “No. You're definitely not an introvert!” Not in front of you. In front of everyone else, I definitely am. Still not convinced? So some of us like to go consume testimonials, not through video. This is awesome. “Highest gratitude, Steve Larsen.” Check this out, this guy, he went and he got, anyway, this guy did 30 grand his first shot with it. FB COMMENT: “I found the secret link, Steve. Sorry, but I'll keep the secret, not gonna give it away.” Cool. We're gonna verify everything because it's not fair that people actually did get my the book through my link if someone sneaks in, you know what I mean. So anyway... HEADLINE: “What Are You Most Excited For?” Then I pulled in other comments people are excited about. And down at the bottom, I took a page from the lesson and the book of Funnel Hacking Live, and I went and I grabbed both FAQ topics from Funnel Hacking Live to make sure I hit all the topics that they use. And then all the topics from Dana Derricks, tons of them, you know what I mean. So anyway, cool. Sweet, so that's it. So that's the first page. So you're gonna come up here, and any one of these like, “Yeah I wanna upgrade” or whatever. Right, it shoots you back up here to the top, one of these. So you say, “Hey, let me upgrade.” Right if you go, let me go upgrade, it will come right here. And you come in and like the 60 spots available. I'm gonna shut that off afterward. Any way you fill it out, it's super simple, especially an event funnel guys, it's like the FAQ section is important to have on the bottom of literally every single page. That's a super, super key thing there. Anyway, here's the next page afterward. “Boom! Welcome to OfferMind VIP.” Now, these are simple pages. The first page is always the hardest one to create. It's the one I spent literally an entire day on. Here's RSVP form, check that out. Yeah, there's the Capitalist Pig shirts! When you guys show up, I will give you guys the Capitalist Pig shirt which I'm super stoked about it. I went and I got one created. It's actually Russell's designer that got it all set up which is super cool. He designed it and put it all together and I've got the same printer that ClickFunnels uses for their shirts as well which is awesome. So anyway. It's cool! I bought capitalistpigshirts.com. In the future, I'll sell 'em like out there and stuff and we'll do swag drops and stuff like that. But for right now I'm not gonna be able to do that. And then if you're VIP I'm giving you guys an “It's Monday Baby!” shirt which we're designing right now which look so cool - so anyway. That's just for VIPs though. Anyways, guys, there's a bunch of other stuff as well… I just wanted to deep dive real fast, or shallow dive I guess, into what I'm doing on there. So when you go in and start looking at the page, make sure you look at, I want you to see like what I did. Does an RSVP funnel exist? Not really, but what I'm trying to say is that this game is far more fluid when you understand the marketing behind what makes things work. I was very afraid to do anything outside the mold of funnel building when I first started funnels. Three or four years ago I was like, “Well that's, this page here, didn't exist before. Or over here, this element is different than the one they had. It's not gonna work.” Like “No, No, No, No!” We need to understand what's really happening behind it. This game's far more fluid than you might expect. Boom! f you're just starting out, you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right. That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them. That's what I struggled with for a while until I learned the formula. So I created a special mastermind called an OfferMind to get you on track with the right offer and more importantly the right sales script to get it off the ground and sell it. Wanna come? The small groups are on purpose so I can answer your direct questions in person for two straight days. You can hold your spot by going to offermind.com. Again that's offermind.com.

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Dream 100 Strategy with Dana Derricks

List Building Anonymous

Play Episode Listen Later Nov 5, 2018 19:37

In today's episode we're joined by Dana Derricks to talk about the steps to implement the Dream 100 Strategy.Dana is a self-described “serial entrepreneur” and author. To find out more about Dana, you can get a Free copy of the Dream 100 book on his website Listen to todays’ episodes to find out how easy it is to implement the Dream 100 in your business. Here Are The Show Highlights: What is the Dream 100 strategy (1:51) Who is the Dream 100 strategy for? (3:50) Resources and Budget (10:25) Where to Start(14:59) Tune in and enjoy today’s show! ----------------------------------------------------------------------------------------------------------------------------- The List Building Anonymous Podcast is all about showing you exactly how to build a profitable online business through Jean - Francois’s unique 12 step program. It’s the only podcast that delivers A to Z strategies directly from the trenches without the added ‘fluff’.

strategy budget jean francois dana derricks

SFR 177: How I Found My VA's...

Play Episode Listen Later Sep 25, 2018 36:43

Boom! What's going on everyone? It's Steve Larsen. This is Sales Funnel radio, and today I'm going to talk to you about how I found my VA's. What's up, guys? Some people have asked, "Hey what's a VA?" I'm talking about virtual assistance, I'm talking about how I found my team. Now what's funny is, I remember sitting at a few events and I would watch these guys who had made 2 Commas through their sales funnels. And there was this interesting correlation that I saw as would watch these guys. Someone would get up, and they'd take the picture with the award "Yay!" (mine's over there.) And they'd take the 2 Comma Club picture and they'd be like, "Check it out! This is so cool!" And the next person would get up and they'd do it again. "Woo, what's up!" They'd take the picture; "I finally did it, yeah!" Which is really, really cool. But I started noticing this very interesting thing about all of them - I can't help it, I'm kind of a pattern junkie. I started looking and I was like, "What do each one of these people have? Like why is it that that guy can do that?" Right. "Why is it that that guy can do that?" And I'm not trying to be like weird or whatever, but there's a lot of them that stand up and be like, "I think I can build a funnel better than that guy can in his own category, but he made a million bucks." Right. "Why didn't I?" You know what I mean. It's important to ask those questions. And one of the things - amidst many of the things - one of the things I started realizing was that all these people had, (that I did not at the time), was a certain mentality. I was lacking in this area. Growing up, I'll just tell you guys, this isn't to get all sad and sobby or whatever, but I didn't know what I was good at. And growing up, a lot of times entrepreneurs don't. They don't know what they're good at for a little while. I always tease a few, but it's kind of like the X-men. Like you're still trying to figure out your powers. And I hate the mystic crap that people try to lace around entrepreneurship. It's not mystical, okay, it's business. It's giving value and getting paid for it. Entrepreneurship is not mystic, you're not like a godsend to humanity to go bless, anyway. You know what I mean? You know the mentality I'm talking about? You see around a lot of times. That irks me a little bit, okay? But anyway, right, I was young and I was like, "What am I good at? What am I good at?" And as I started getting a little bit older into my teens I started realizing that I had an ability to focus hard and go sell stuff. I had a very intense fascination with the act of selling. And I started learning more, and there's a lot of self-discovery involved with entrepreneurship, I decided like, "Oh my gosh." I started learning how to learn and I got addicted to it. I started saying things like, "Well I'm gonna learn that, and I'm gonna learn that, and I'm gonna learn that, I'm gonna learn that. And I'm gonna try and be the best at this, and the best at this, and the best at this, and the best at ..." And I like, "I'm gonna learn it all baby! Bring it on!" And funnily enough, that's like the exact opposite of what each one of these entrepreneurs onstage were doing. And I was like, "Well what are they doing then? Like how does this actually work?" And I remember I was sitting next to some extremely successful people and one guy he leaned back and he goes, "Yeah. I have no idea how to drive Facebook ads." And I was like, "Are you serious?" I didn't know either, but it shocked me that the guy didn't know because that's where I saw most of his stuff. I was like, "Yeah," he's like, "Yeah I just outsource it." I was like, "Huh. That makes sense. You really have never done one ever though? wow. Hmm." Even I have massively failed at least getting one out the door. And I was like, "What's the issue? Huh." And then the next guy was like, "Yeah, I didn't write my own book. I want to make sure I actually write my book, I'm writing it right now. But he's like, "Yeah I went through and I just dictate it over the phone or whatever and somebody writes it while I'm speaking." And I start that way when I'm doing it, a lot of guys do. And then I like to go back again and rewrite again. I'm too much of, I do like the art of writing a little. But anyway, so one thing that started fascinating me though is the incredible obsession each one of these guys had at having a team. That was it. The thing that they all had that I didn't. I was focusing on being a Renaissance man. Being a Renaissance man has never made anybody a ton of money, okay? To a certain point, it's great to know how to do a little bit of everything, to a certain point, to a certain degree. Especially when you're brand new and you gotta wear a lot of hats, okay. But there comes a point when you've gotta stop doing that right. And so the thing that all these guys had that I didn't was a team ... And when I suddenly realized that, that's when I actually started getting into things like affiliate marketing. I started getting cash in and hiring out tasks that I could have done but should not be doing. Does that make sense? So this episode's a little bit different - I took one of the lessons - well parts of it - from Affiliate Outrage. It's a free program. This is towards the end of the program. I wanted to go through and share with you guys my strategies for finding good people for the team - because I've wasted a lot of money on bad talent. There was no talent. So anyway we're gonna cut over here, I hope you enjoy it. There are several strategies that I walkthrough for how to find good people, and how to vet them out. Is this an actual employee that you're bringing in? I'll show you how to do that kind of stuff. Specifically, I want to share with you guys how I found VAs. So these are people that you're not going to hire, but you need to have specific talents for things that you need to be done. So anyways, I'm excited about this. Let's go cut over there. This might be a little bit of a longer episode, but I think that's okay. Pay close attention to this. This could save you literally time and money with the wrong person. So anyways I hope you guys enjoy this, thanks so much, let's cut over now. What's up, guys? I thought it would be cool if we go through and do a lesson today on how to find good people for your team. A team is something I like to ... it's so funny... I know there's a lot of people who go back and forth on this like, "You're so stupid for doing it by yourself. Okay, well, if I don't have cash flow I'm not gonna go into debt to get a team, right? So that's why I started doing affiliate marketing, and then when I had a little bit of cash from the affiliate sales, I would go and get good people. But then this is super choice cash, I mean it's really protected special cash, so I don't wanna go just blow that. So how do I find good people? I totally get that, right? Some of you guys might be feeling that like how do I get good people then? In college, I wasted a lot of my own money on bad VA's - like just tons of 'em - just 'cause I wasn't a coder. Sometimes I needed a website, or I need this, or I need that ... There was this one time I spent $500 on this guy who said that he could put together a very simple thing. It was garbage. I mean holy crap it was so bad. I wasted money. I wasted money on bad writers, bad image people, bad... The issue was this. In pretty much every single platform, you can find a good virtual assistant... Places like upwork.com or freelance.com or Fiverr. Don't try to hire talent on Fiverr. I like Fiverr for really tiny stuff. Why? Because it's five bucks! Like how good a talent can you get for five bucks? It was the way that I was finding people that was not good. So two things here: I just wanna share you guys real quick how I find people. It's actually very, well, pretty much the same strategy. When I need somebody for a specific job that has to do with a creative thing, you know what I mean? Like "Hey, what's up, creative person? I need you to go make this image, or make this video intro, or outro, or make this, this jingle or voice over..." Stuff like that. I will go in, and I will just try and get a someone real fast, pay $50, $100, $200, $300 to go and do this thing. When it's somebody that I'm wanting to bring onto my team, (whether or not they're a 1099 or they're actually W2) - the process for it is actually very similar. But one's just more intense than the other. So to get a creative, okay? If you're like "Hey, I'm building this funnel, I wanna find somebody for this, this and this." Freelancer is the best. Freelancer.com is amazing. If you guys go over to bestmarketingresources.com and scroll down, you'll see my video on how to get good people. This is a big topic, right? So you'll see my video on how to get good people, and then what I wanna show you... If you use the link to get a freelancer account, I think they give you $15 credit or something like that. It's my affiliate link of course, but anyways, you get a little goodie for that. There's a really good book called... I remember the sub-headline... It's called A Whole New Mind. It's called Why right-brained thinkers will rule the future... or rule the world." It's something like that. It's a fantastic book. If you think about where we are right now and you're like, "Stephen, what does this have to do with getting a team?" It has a lot to do with it. Are you farming right now? Unless it's by choice, probably not. Are you going to a Well every day to get your water? I doubt it, right? There are so many things in life that are already taken care of for us. In the past, fortunes were made by supplying the basics of life. Fortunes were made that way, right? Let's get power to you. Let's get internet to you. Let's get water, food, let's get shelter, let's get ... You're not building your own house most likely, right? There are systems created around the basics of life. It makes the argument that because of that those are very left-brained ideas. What's logical, "Why I should go and make a system to bring water to my house?" That's a logical thing. And so it says, because so many of the logical things have been taken care of now, the future is ruled by those who can be right-brained thinkers - those who are the creatives. Those who can sit down and say, "Hey, you know what? I've got this idea." That's why right-brained thinkers rule the future. I know that's one of the reasons why I do so well with my stuff is because I try to be creative, right? I wouldn't say I necessarily was at the beginning of my life, but that too can be a learned trait. In the book, it goes on to say, "You've gotta figure out to be creative." So the problem is that you wanna make sure that you get someone on your team who is creative, right? Who's actually good at what they do, right? I still believe in capitalism baby, woo. I want the best of the best in every area of life. So how do you find a good virtual assistant? How do you find a good freelancer to come and do this task or that task for you? Following the capitalist rule... I stopped just going and trying to find somebody who was awesome. Instead, I created contests. This is literally how and why I was able to do what I do. Because while I was working a job, I had these rock stars getting these things done for me - which was paid for by affiliate cash. So that's why I'm trying to help you guys understand this thing. So one of the things I did though with this is I went, and I grabbed ... funny enough Upwork doesn't even do the same work. They may have added it in the past little bit but, anyway ... freelancer.com is my favorite because they are the only one that allows me to actually create a contest...Freelancer facilitates the contest. So what I like to do, and I'm like "Man, I need somebody to create images for me." I still do this, guys. I've got a bank of people that I'll go back to because of this process. This is the process. I had somebody complain to me once, "But that sounds like it's gonna take a few days." I'm like, "You're not gonna spend a few days finding somebody who's really good. What's wrong with you? C'mon, right?" So this is what I do. It's all automated, but freelancer is the only platform I know of that automates and facilitates this contest process. So what I do is I try to make sure to overpay a little bit in these contests. So these contests run like this: I don't have to pay you unless you are the contest winner. So here's what I do. I say, "Hey, what's up everyone?" ...Let's say it's an image and I just need a simple cropping done and put on the background of something else. Something really, really easy and photoshopped. Something I could probably take my own time to go do, but I'm not an expert at it so why would I do it? So I don't. So instead, in Freelancer I can put a contest up that says, "Hey, I need this image." I usually do a little screen record. "I need this image placed on this background, with this stuff cut out. It's a contest, and if you win the contest, I'll give you $100." $100? What? That's part of the strategy. You understand? I make sure to overpay a little bit for it. Why? Because it attracts a butt load of people to me, right? Lots of the freelancer people they start jumping on and jumping on and jumping on and jumping on. They start submitting this image. I make the contest a week long, and then what I do after that is I make sure that in the contest, I've got my critiques set to public - so that everybody else can see all the other submissions, and everybody can see my critiques. For the first five days is I am pretty harsh in my critiques. I'm not saying I'm rude, but I'm not mincing words: "I hate this. I hate that. I love this. Change that. I hate this. This is terrible. No, nothing like this at all. Why did you do this?" Frankly, I'm very forward about it, and I don't wanna say rude. I'm not rude about it, but I'm forward because I know hundreds of other freelancers are watching my comments. They're watching my critiques. And what's funny is 'cause it always happens away. I always do it for a week. I do a week long, and I'm publicly critiquing just once a day, hard, heavy. Public critique, public critique, public critique. I'm like, "Holy crap, this is terrible," or like, "No, whoa, not this at all. Are you kidding?" I'm super forward, and I'm giving feedback back on the critique. Well, everybody can see that in the contest. Everyone sees it. Everyone gets notified of it. The funny part is that on the last two days, the real talent will swoop in. The real talent swoops in, they see the comments, they see my critiques, and then they'll make just this incredible stuff, and I'm like, "Where have you been? I've been trying to find you in all of Freelancer and all of the freelancing world, the entire VA world. Where have you been?" During the last two days, I'm even more interactive, and I will farm out the top 10 people and keep interacting, keep interacting. "Yes, I hate this. No, I don't like that." Bam, bam, bam, bam, bam, bam, bam, bam. Back and forth, back and forth, and then it's always within the last 12 hours just the most incredible work comes through, and I only have to pay the top one. I did this once on a t-shirt and I had ... was it a t-shirt or an image? I can't remember. There was over 200 submissions. 200! It was cool 'cause the last little bit right, the last few hours, the real talent came in, the true designers. Just really gifted people, I could tell. They came in and I only had to pay the top person, but now the next time I needed a t-shirt done, I just went to those top three. I can go back to them afterward and just go straight to them, rather than a contest. Does that make sense? I literally filtered out hundreds of people that weren't good. I've done that whenever I need an image. I don't have to keep doing it because I found who they are, right? That's literally how I created the graphic for Sales Funnel Radio - with me pointing at my shirt. It's through a contest. That's how I came up with that. The t-shirt that I have for "Hey, Steve." That was a contest. A game, an actual coder. I found ... that actually was a "Help with freelancer" themselves. It's like an extra $10, and they helped me find out a good person. I love freelancer for that reason. So number one, the biggest way to create and grow a team is you gotta understand, I use contests. I use 'em heavily. Not just when I need a freelancer position. I actually use it when I am hiring out for team members as well. So when I found my incredible Facebook traffic driver, and you guys know that story if you're this far in the training. You guys know that story of me hiring Sema. You guys have learned it from Sema. It was literally a contest, and she won. Then after that, I was like, "Holy crap, you're Dan Henry's traffic guy, too." That's crazy. She's very, very talented, but I found her because of contests. I don't give a crap about resumes. It's what peaks my interest initially, but who I actually decide to have a long-term relationship with, it's based on contests. Who makes it rain? Who can make it happen? I want those kinds of people, and so I make sure I get people who can do that. I use contests regardless of whether it's on the freelancer platform or not. Usually, I try and use though because there's great talent on there. You just gotta find 'em. Then in the future, you don't have to do it again. A few caveats with this whole thing: In college, I was taught to hire for the sake of building a business before creating revenue. That's backward. That's dumb. Don't do that. In my honest opinion, that is some seriously terrible advice. College taught me some great things. That was not one of them. If you guys have ever watched my podcast, I've talked about the beginning of this year what really happened to me. There was like $200 grand almost that came in, just bam, real fast, but my business structure wasn't there to support the revenue coming in. I had never considered that a funnel was not a business until like two or three years ago. I was like, "Yeah, well I built the funnel, so therefore I got the revenue," that's it. Like, "No, no, no, you still need a business to support the revenue." Support, itself. Fulfillment. Maybe you gotta get out there and actually do shipping stuff. Maybe it's high ticket - like you're gonna fly out to them. What are the processes? If I handle every single customer complaint different. If I handle every single Dream 100 package totally different... I'm not saying you shouldn't customize. If I handle every single purchase differently. If I handle every single aspect of every single thing I do, every time different. I don't have a business. I am the business. Does that make sense? So I can have a funnel, but if there are no systems, there's no business. And so that's exactly what I'm trying to say here. So I don't care about this whole like go build a team thing. Don't do it until you have freaking revenue. Otherwise, you're gonna go into debt. That's why they teach "Go get a loan, go get business loans. Go build a proposal to get a loan." Why? What does that money do? That was asked: "What are you gonna do with this money?" The scary thing is when you find out that money that you've taken on is to build a business structure only. That's freaking scary because it means that you literally have no proof of concept. There's no proof of concept. There's nothing. So what I'm trying to say is you guys gotta understand, don't go build teams for the sake of people saying you need one. Hire when it hurts. That's my whole thing. I hire when it hurts. Which means I gotta run hard. I'm totally fine putting a little sweat equity - which I'm totally known for doing. I'm cool with that. I'm not telling you not to get help. I'm not telling you that you should be the one to do all the aspects inside of your company - but until you get revenue, man, I would not go out and hire people. I mean, for real, don't go hire people. When it comes to team things though as far as like or creatives, I'm not gonna go take the time to learn some aspects of Photoshop that I know some other guy could just ... I could pay him $50 for and just have him do it, right? You see what I'm saying? Right. You know Russell does all his doodle drawings? I went, and I found this awesome doodle drawing guy on freelancer to do some very similar things for a workbook I was putting out. It was a huge process to find him, but when I found him... I go back to him all the time now. He's awesome. He's super cool, and he does all my doodles for me now. Anyways, I want you to know when it comes to creatives or when it comes to anything, just 'cause I can do something... There are several schools of thought with this. Yes, the business should not all be you eventually. It's fine if it is for a while - in my opinion. If you're just standing up, you're just barely getting revenue coming in - I don't know why you'd ever go hire somebody? All your revenue should be back into putting into getting more sales, right? So eventually don't be the business. Don't be the business. Don't be the only one running the business. Get a team, get a system running. Totally, 100% love it. In contrast to that, I believe that you should hire when it hurts. That's something that Russell always told me when I was there with him. He said, "Hire when it hurts, hire when it hurts, hire when it hurts." Meaning if you can handle it, keep doing it. A lot of companies died because they hire too quickly. Seriously, that's one of the major reasons why companies die quick is because they hire too fast. To caveat that again with a third point, just because you can do something, doesn't mean you should be doing it. As I said, I'm not gonna go learn crazy things in Photoshop just to pull off this one image. I'm just gonna go hire a dude. You know what I mean? What I'm trying to help you guys understand, is that the trick is seeing what task needs to get done and asking yourself, "Is this a task that I can do?" Or "Is it a task I should do?" You know what I mean? You're trying to figure out what scenario to go for. "Am I just gonna pay $50 for someone to get it done for me in the next 24 hours, or should I just do it?" Guys, entrepreneurs wear a lot of hats at the beginning, that's totally fine. It's the reason you love your company so much. It's the reason I love my company so much. It's the reason I'm very babyish of it. I have given much family time to the business instead of my family. You know what I mean? Because I'm wearing a lot of hats. As things have grown, I've found other places, people, and systems that take over aspects of it for me. But you gotta ask yourself.... The fourth point to think about is, "Is this a revenue-generating activity?" If it is, you should do it. If it's not, don't do it. Is the image you need to go get created, is there potential for it to bring revenue in? If the answer is yes, okay that's fine. But it doesn't mean you should do it. Maybe you could just go pay someone $50 to get it done, or run a contest and find out who that person is? You understand what I'm saying? I'm trying to teach several different schools of thought... I run my entire process of this thing, I call Red Dot, Green Dot. I think entrepreneurs are really good at writing massive task lists, and that's cool. But the problem is that bogs you down, it stresses you out, and overloads you. Some things should be getting done, you never get done because they're important, but not that important. You know what I mean? So I like to list out all the things I need to go do, and then I'll do a red dot, green dot. There are several planning systems that I use. This is the one I really a lot. I just list out all the stuff and be like, "Oh, green dot. That's the one that makes me revenue, sweet." If it's a big green dot, I do it during the parts of the day that I know I'm most fresh. Usually, for me, that's like 7 am to 1pm. I do the small green dots in the evening or the afternoon. They're still revenue generating - just not as big, right? A big green dot, that's like script writing, certain aspects of funnel building, or doing sales videos where I need to be fresh, I need to be awesome, I need to be hopping on. Does that make sense? A red dot is something that needs to get done, but it's literally a cost on the business. I should never be doing those roles. An easy way to do it, and the way I did it for quite a while, was a red dot, green dot. Is it a green dot or a small green dot? What's the red dot? If it's a red dot, don't even worry about it. Most of the time, you really don't need to worry about those things. Unless it's like, set up an LLC or something that's truly foundational, but I guess technically that's revenue generating, that's why you're doing it. So I hope that helps. I hope that helps with the whole team building thing. I just wanted to do a lesson real quick on how to actually find good virtual assistants, on how to find them and how to source things out. I'll tell you, I just wanna finish with this real quick. I'll tell ya something that Dana Derricks told me: He and I were chatting on Voxer one day, and he said one thing that's really helped me out is... At the beginning you're probably the one doing support, that's fine. Especially when you're wearing a lot of hats. After a while, you don't wanna be doing that. It's not revenue generating, but you may not have the revenue to get rid of it and buy back your time. You know what I mean? So just keep going on it, that's totally fine. ....But one thing Dana told me, that I thought it was really cool, he said, "I always make sure whenever I'm about to go do a process, that I do it the hardest, most arduous way possible. Because when I do that, I make sure to document what I'm doing. Then I literally have the system that I need to hire someone to do." He's like, "I make sure I do it the hardest way." It's completely 180˚ of how most people react to pain or any kind of discomfort or growth. Like, "I don't wanna do the hardest way! Are you kidding me? Don't make me do it the hardest way." But he's the exact opposite, man. He's like, "Do the exact opposite, do something the hardest way the first time, do it a few times to document your system, document the process and now you have the system." You'll know exactly what to hand off to somebody to buy back your time and replace you. I thought that was very, very key and really cool that he said that. Anyways, guys, hopefully, that's helpful for ya. I just wanted to tell you a little bit about that. So as you start to grow and start to get cash coming in. Honestly, strategically, what I would do, start thinking about what it is you really wanna go sell? Affiliate products are incredible. A lot of people make a fortune just selling other people's products. It is a lot more fulfilling - both to your wallet, but also to you - to have your own product. So as you're kinda beginning to stockpile cash, you're trying to figure out what you wanna go sell or whatever, it's just, it's important to think about that kinda stuff. I've never seen a 2 Comma Club winner do it on their own - EVER! They might be the solopreneur, but they got a team. They at least got an assistant, a support guy, a high ticket seller, you know? Stuff like that. A fulfillment guy. You know what I mean? A sales guy. Does that make sense? They're the ones still running it, but they got the team below them doing all the dirty work making sure the stuff gets done so they can keep selling. You know what I mean? I've never seen a 2 Comma Club winner EVER get it solely on their own. Where they're doing every function of the business, Yeah, right, Yeah right! That doesn't happen. So just know as you start to get cash in... I know a lot of you guys may not have money right now. That's totally fine, but as you start to get cash coming in, start thinking, "Where do I wanna drive the ship? Where do I wanna go? How do I wanna make this happen?" And as you do that, hire smartly. Hire slow. Hire very slow. Be very careful of who you're bringing in. Be very careful what they do. Are you actually hiring a skill or just a heartbeat? Are you hiring a skill or just a heartbeat? And with those few things in mind, use red dot, green dot, so that you know you what you should be doing. Can someone else be doing it? Do you have the revenue to do it? Maybe you don't. Go sell something else then, right? Anyway, super cool guys. And hopefully, this is a helpful lesson for you. I said that was the last thing, but this is the last thing here. When Russell was getting Tony Robbins to speak at Funnel Hacking Live. He's not cheap, okay? I'm legally not allowed to tell you how much it was, but it was an absolute crap ton amount of money. It was a huge amount of money. I know that Russell follows a principle called, "The question is not how do I do this? It's who already knows how to do it?" It's not what? it's who? It's not how? It's who. "Who knows how to do what I need?" And what was interesting is instead of going like, *SHOCK* "Tony, you want that much money? What?" And freaking out about it, he said, "Okay, how can I afford that?" He could've paid out of his own pocket, but that's not the point. He's not gonna use his own cash. Instead, he asked, "How can the business pay for it?" So he added a few extra things to the event to pay for the thing he most wanted. There was a guy who taught me once. He's the man actually. He's Don Hobbs. I was on a call with him, and he said, "Stephen, the question you need to start asking yourself as you're leaving ClickFunnels - this is a little bit after I had left. He said the thing you need to start asking yourself, "How can I hire people that I can't afford?" When you can hire people that you can't afford it means that your vision of what you're trying to take down is big enough, but also realistic enough that it's attracting actual talent. If you look at the list of people that I have had on this course so far for you guys, I could not pay all their fees together in a lump sum - there's no way, there's no way. I sold them on coming to do this because of the vision, and because of what I'm actually trying to get done. When you actually go and start grabbing people in, when it's actual growth time, you need to make sure that you're hire slow, and you're hiring people that you actually cannot afford. Because when you do it that way, you're actually gonna be protecting your vision. You're gonna be hiring people who actually invested in what you're doing. What are they doing in the nighttime hours? What are they doing in the evening hours? What are they doing, right? Man, I'm still building ClickFunnels dream even though I don't work there. I'm 100% invested in that. I know I am, right? I'm 100% invested in the products that I sell because I change people's lives. I know I am. And when I find people that are aligned like that, it's a huge deal. So I make sure I go, and I grab... like that's why we hire slow. And you try and find people based off of talent, not how much they're gonna say like, "Oh, well, I'm this much money." Well if the vision is big enough, it's cool enough, and it not just like far-fetched, then you're gonna have a great time because you're gonna start attracting amazing talent to you that scratches your back and theirs. It might mean a partnership. It might mean that you just give them some revenue. I hate it when somebody approaches me and says, "Hey, I got a great opportunity for ya, Stephen." You think I need another one? I got plenty. I'm trying to manage the opportunities I'm finding on my own. I don't need any more opportunities. When someone walks up, they go, "Stephen, I got this great idea. Dude, here's the idea. If you go build it, I'll give you like 50%!" And I'm like, "Huh. You know what's fascinating? I could just go do that on my own and keep 100% of it." Right? Ideas are nothing, guys. Ideas are not assets. "I got an idea." So? It's worth nothing. I don't even care what the idea is. Right? That's why I was laughing at Shark Tank. They're like, "Well, I haven't actually sold anything yet." Then you have nothing. Even if you're holding the freaking product. You have nothing. Ideas are nothing. They're nothing. There's no value attached to an idea. Show me an idea that was sold for a whole bunch of money without some asset attached to it? It doesn't happen. So when you're going out, and you start getting actual team people to start joining you, you need to make sure that what you're actually offering to somebody to come and join your thing, has everything to do with selling 'em on a vision. Make sure that you've got assets. Are you gonna sell something? Ideas are nothing. So make sure, anyway ... There's a podcast episode, I ranted about this a while ago. I think it's like 100 episodes ago, but it just makes me laugh. So anyway, rant over. Rant's done. But I just want you to know how I find VA's. How I find freelancers. How I find people to join my team. That's how I find 1099 versus W2 - it's because I'm trying to make sure that it's aligned with my vision, that they're people that will add constantly to the vision. Guys, I worked way more than nine to five for Russell. Holy freaking crap, right? I'm totally cool with that. No contest. He spent zero time indoctrinating me into the culture of ClickFunnels. No time. I hit the ground running. No training. Tweaking? Sure. Stuff that he wanted me to change? Absolutely. But I was there to run. I produced day one. So when it comes down to actually hiring people, there's no better way to do that than hiring from your own audience - 'cause they're sold on the vision, they know who you are. If you're like, "Man I don't have an audience yet." That's totally fine. That's exactly my point. Then don't hire someone (like an actual W2) for a while, that's totally fine. Hopefully, this hasn't felt like it's been all over the place! There's a lot of nuggets that I dropped. I'm trying to help you see that when it comes to it, the sales funnel, the sales cycles are different from a business, and a business cycle. You're gonna be the one most likely doing both for a little while, and that's okay. Eventually, you shouldn't be doing both. You need to hire when it hurts. That's probably gonna be a little uncomfortable in the beginning. It is for everybody. That's okay. Somebody told me this great quote: "It'll take longer than you think, but not as long as you fear." So when you're jumping out you're gonna feel alone. You are alone. No one's around you. That's okay. But when you start to hire, man, it is methodical. It is not easy to work for you. It's not. It shouldn't be. You shouldn't just take anybody on. That's why I went ... that's why I still go the VA route forever -because it works. I got my content team. None of them are W2's. They don't need to be. I still pay 'em a lot of money. But I sold them on the vision. They get crap done and problems solved I didn't even know were problems. They're sold on the vision. They understand where I'm going. I'm trying to be a voice of clarity against a lot of gurus that are out there because I've actually done a lot of it. It's not just theory, you know what I mean? Anyway, and when I find people who are not just willing to accept but also wanna protect and grow the same vision, it's like, "What do you want? Yes, come with me. What is it that motivates you? Okay, Tony Robbins, you want that much money? Okay, I'm not gonna say no. Instead, let me figure out how to pay for that." So this might feel like a little bit of rant, and maybe it is a bit, but I want you to understand when it comes down to the hiring thing, I'm very opinionated on this topic - because I wasted a lot of money for a lot of years until I made it hard to join my team -whether it was a $50 image or a big thing. Guys, thanks so much. Hopefully, it's been helpful to ya. Again, please reach out. We got just a few more lessons that I wanna drop out to you as far as making it all work for you as an affiliate - to make you money - and then we'll be done. If you got value out of this, promote my stuff. This is my free stuff. You can imagine how good the paid stuff is. The products are good. I'll take care of your customers. I'll take care of any traffic you send over to me. I really appreciate it. Guys, thanks so much and I'll talk to you later. See ya later, see ya in the next lesson. Bye.

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DREAM 100 CONFERENCE RECAP! #dream100con hosted by Dana Derricks!

Play Episode Listen Later Sep 23, 2018 26:44

DREAM 100 CONFERENCE RECAP! #dream100con hosted by Dana Derricks!

amazon business marketing online sales drop conference private advertising ecommerce shopify shipping funnels clickfunnels dropshipping fba dana derricks

DREAM 100 CONFERENCE RECAP! #dream100con hosted by Dana Derricks!

Play Episode Listen Later Sep 23, 2018 26:44

DREAM 100 CONFERENCE RECAP! #dream100con hosted by Dana Derricks!

amazon business marketing online sales drop conference private advertising ecommerce shopify shipping funnels clickfunnels dropshipping fba dana derricks

Stay Coach-able

Play Episode Listen Later Sep 21, 2018 4:56

The difference between being successful for a little bit and being successful for a long time. On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode: Why it’s so important to stay coach-able throughout your career. And how Russell was able to be coached by someone who technically pays him to be his coach. So listen here to find out who coached Russell, and why he loved it so much. ---Transcript--- What’s up everybody? Good morning, good morning. I hope you’re doing amazing, and welcome the Marketing Secrets podcast. Hey everyone, I don’t have too much time. I’m heading into a Inner Circle meeting. Day 3 of 6 and I am excited. We just finished late last night the official CEO swap with Brandon and Kaelin, and they finished giving all the structuring stuff setup of our company, which is insanely cool. And we mostly got their new funnel done, which is also insanely cool. We’ve got some cleanup stuff, it’ll probably take here and there touching over the next month to get it perfected, but then launched and live. But overall it was an amazing experiment. So if you listened to the last podcast we talked about the CEO swap and I 1 billion percent recommend it. Consulting day swaps are good, but now the whole concept of CEO swaps is insane. I’m going to start trying to do these more often with people. Anyway, I hope you guys got some value from that, and I hope you guys actually do it because I think it will change your business and potentially change your life. That’s the goal with this for me. So I’m pumped. But I want to share one thing because this is the difference between those who continue to be successful, and those who are successful for a little while and they stop. And the big secret is you have to be coachable. And I think this is something that most people miss. In fact, I know so many of my friends who the last 15 years in this business have…they start off coachable, they learn something, they made a whole bunch of money, and then they thought they knew everything, and then they stopped being coachable and then they lost it all. It was funny because Brandon, who 3 ½ - 4 years ago they came into my world and they didn’t know much about this whole world and we coached them. They grew from where they are now, to they’ll probably do 40-50 million dollars in sales this year. And it’s been an honor to serve them and to help them and to be part of, to be a little piece of that. They’re the ones who built the company, they’re the ones who did it, but it’s just such an honor to be a little piece of that, to be a part of that conversation and helping them a little bit along the way, which is awesome. And then, sorry I just got to the office and this guy almost hit me. But this time it was like, I was letting them coach me and I think a lot of times it’s really hard for people, especially when it’s someone who you were their coach, to let them coach you. And it was funny because Brandon had a time with me where he pulled me aside for like an hour and we sat down and he’s like, “I gotta coach you on some stuff that’s going to be hard, but you’ve got to hear it because you need it.” And I think he was nervous I was not going to be coachable. He started kind of going into things, but you could tell he was kind of nervous about telling me. I’m like, “Dude, I love being coached. I haven’t been coached by someone for a long time. Please, don’t feel bad. Let me have it.” So he did and it was amazing and I loved it. And I was thinking about it, even a prior, earlier Russell would have looked at that and been like, “No, I’m your coach. I can’t learn from you.” You know what I mean, or things like that. And I think that a lot of people do that, they get the significance, it goes to their head, and I’ve been trying consciously for the last probably 4 or 5 years to realize that there’s coaching everywhere. People who are completely broke and coach you through happiness in life, people that are, there’s all sorts of different things, and if you shut that off, then you completely miss the whole thing. So anyway, right now I’m sitting in the parking lot and everyone’s coming to inner circle. Ah, there’s Dana Derricks, there’s everyone coming in. So I’m going to bounce and go. I just wanted to share that with you guys, continue to be coachable. That’s the secret between you being successful for a little while and you being successful for a decade and a half or longer. It’s being willing to stay open and stay coachable. So yeah, I was just thinking about inner circle and how many people I learned from, just during the inner circle meetings. People who technically hired me to be their coach, but I’m sitting there learning from them, being coached by them and it’s insane. So stay coachable, if you do that you will continue to succeed in this life. Thanks so much you guys. I will talk to you soon. Bye everybody.

ceo coach consulting inner circle marketing secrets kaelin dana derricks

SFR 174: Why Entrepreneurs Are Paid More...

Play Episode Listen Later Sep 14, 2018 28:29

Boom! What's going on everyone? This is Steve Larsen. This is Sales Funnel Radio, and today we're gonna talk about why entrepreneurs get paid so much. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up, guys? Hey, I've been really excited for this episode actually I put up my little trello board, and I was taking notes on it. I've been really excited actually to dive through this with you guys. I've got my whiteboard here, for those of you guys that are on iTunes, I'm actually drawing this out, but I'm sure it'll also be in the blog and other places anyways. Guys, thanks so much, wherever you're tuning in, thanks so much. Sales Funnel Radio has been blowing up like crazy thanks to you guys, and I really just wanna say "Thank You." When I left my job, actually let me go further, let me go further back... A while ago, I don't even know how long ago it was, it was over a year ago. It was probably a year before I left ClickFunnels. we were launching this program, and I was really excited because it was one of the first projects where I was able to get a little bit of cut of the action, and I was like, "Yeah, what's up? This is super cool!" Right? I was just working my guts out for this thing. I worked so freakin' hard, I don't even know how many hours I put into this thing... It was an ungodly amount of work. 'Cause I wanted to... You know, man, it's freakin' Russell Brunson... I wanted to make sure it was awesome stuff. And we killed it. The sales were awesome, but when my cut came into my bank account, I was like, "What?!" I had calculated all these sales, and I was like, "Holy crap! Check this out, we're gonna hit all these financial goals." All these financial goals my wife and I had, we were gonna hit 'em so fast, I was like, "Holy crap, this is so cool! Holy crap!" And when the check came in it was about half of what I expected. I was like, "What the heck? Who? Where's all the cash?" I was like, "There has to be some mistake!" And I start going, and I'm looking through the pay stub and everything, and sure enough, greedy, disgusting, nasty, filthy Uncle Sam had his just molded, gross, fleshy hand all over that check, and I got taxed 42% on that thing. I was like, "Where did all the cash go?! Oh my gosh, what?! This is ridiculous!" It was my first big encounter of getting paid a huge lump sum and only getting really about half of it. And I was like, "That sucks." And I can see where there's a lot of dilemma that goes back and forth, where entrepreneurs are like, "Well, should I not make more money because I gotta pay more taxes?" ...Man, just pay the taxes, and make more money. Make your wallet fatter. I'm not a financial adviser, but that's what I do. Just pay the taxman, just move on forward. And I was like, "That's crazy." And what was interesting to me is when I ended up leaving ClickFunnels, cash started coming on in, quite a bit right at the beginning, like "Bam! Huge flood of cash," 'cause I had built up this big campaign and the doors opened, and a big old flood came in. There was this big surge of cash, and we kept almost all of it, and I was like, "Hmm, why did that work that well that time?" Alright, I'm a W-2 of my own business, that's how I set it up, a W-2, anyone, so I'm an employee of my company, so we were still paying ourselves, we paid ourselves a small amount. I didn't take a paycheck from my company for quite a while, alright? 'Cause I was just rolling cash on it, we were living on savings. And what was funny is when we started paying ourselves, it ended up being about the same tax rate as when I was working at ClickFunnels. But suddenly I could expense things like the car. So while we were still at the same tax rate, I could go in, and I could grab... And this is not to be like a financial, you know, strategy session. I would not say I'm a guru of that at all. I hire other people out for that, kay? But I started expensing out all this other stuff and now suddenly, with the same amount of cash coming in, we were keeping more of it, right? We had greater amounts of discretionary income because of the fact we run a business and had an actual company. And I was like, "That's really fascinating, Why is this working so well?"And I went back, and I started looking at it, and sure enough, all these other guys kept telling me, "Man, if you are a W-2 employee you are getting eaten alive with taxes." And I was like, "Ah, what do you mean? " I had no idea until I actually jumped ship how much a W-2 employee gets gouged. I mean straight up murdered with taxes. Holy crap, it was nuts! It actually made me sick to my stomach to think about how much money I had given away to the taxman which I legally did not need to do if I was simply a 1099, right? Or something else like that. So anyway, one of the first moves I ever made... And again, I'm not a tax person, I'm not your financial adviser. *Disclaimer, Disclaimer* Does everyone feel disclaimed? Nice. Alright, now that you're all disclaimed, I'm just gonna tell you what I did... I went in, and I immediately took every exemption I could for my own company, the full nine, if that's the full amount, hopefully, it is, 'cause I took the full amount. And then I started figuring out what other ways we could put more expenses back on the business - not that I'm gonna live off the business solely -I would not do that, but what made sense to make the business run we started doing that. I was like, "Sweet, okay, this is super cool." And it was crazy to get paid the exact same amount, but we were keeping way more of it. So my wife and I could go hit these other goals we wanted to... "Alright we got this much to put in our little emergency fund” - I call it the "oh craps," like if a water heater goes out, which it did a little while ago, right, "Oh crap!" That comes from the "oh craps." So we've got an "oh craps account," you know, a rainy day account. And it was funny how fast we hit those because I paid myself the same amount as when I was at ClickFunnels, but I was keeping way more of it, right? So anyway, I just wanna talk real quick about why entrepreneurs get paid so much more, 'kay? Again, those are some of things that I do. And there's way more that I do with that as well. I don't want anyone to think I'm trying to become like a financial adviser, I'm not that at all. I will not ever try to be that. I'm a marketer, but real quick, I just wanted to walk through and share with you guys why, why an entrepreneur gets paid so much and why everyone should have their own LLC. Again, *Disclaimer, Disclaimer* - But it is ridiculous to me when someone doesn't, 'kay? It is insane, it is insane how much money you don't have to pay in taxes when you have revenue going to an LLC instead of you as freakin' W-2, oh my gosh. I Lost a lot of money. Okay, anyway. Whatever, it's over. I'm still not totally over that emotionally, that was like crazy. This is not just coming straight from me, someone taught this to me. I don't remember whether it was Russell, or someone in the circle, anyway... I wanna go through real quick, and I wanna talk about what I learned. Now if you are W-2, I wanna be able to share with you guys the best places, in my opinion, to be in the company - because the entrepreneur gets paid a lot of cash, right? In fact, that's something that Russell would always say, "Look, the business exists to serve people and to make the entrepreneur money. Take money from it. That's why it exists - to create income. Don't be afraid to get paid by your business." So again, I'm not a financial adviser, I'm speaking in massive stereotypes here, got it? But this is why an entrepreneur gets paid so much money... When you think about an entrepreneur, they're here at the top, I'm just making sure you guys can see this, yeah, okay cool. They're here at the top. I always laugh when people are like, "Is this a pyramid scheme?" And everyone tries to backpedal out of that. "Man, you freakin' hope it is!" To be an entrepreneur, it means you're at the top! The pyramid's all below you, right?! You might have this person here, they work for you, this person, this person. And then these people underneath there, they got their teams, right? What does that look like? Might just be the office. Anyway, right. It's funny... so this is the entrepreneur at the top, right? Think about what the entrepreneur has... The entrepreneur at the top has all of the risk. All of the risk! When I left ClickFunnels, I'm the one who took all of the risk, right? The risk doesn't sit on anyone else's shoulders, just me, right? All risk is right there, risk. Huge amounts of risks directly on the entrepreneur's shoulder, no one else shoulders it, 'okay? With risk also comes reward, right? So there's risk, but that's the other reason why the entrepreneur gets rewarded so much, because they take on all of the risk, right? All of it. And they don't even know, a big old shot in the dark. Doing something like I did was kinda ballsy, right? Leaving ClickFunnels without actually having a revenue stream set up... It's only because I've been doing this a long time I felt comfortable doing that. I don't recommend that to anybody else, 'kay? Somebody messaged me, and said, "I quit my job, just like you did!" I'm like, "Oh crap!" Like, let me just be clear, okay? Don't, don't, I'm not telling you to quit your job, 'kay? What I wanna do is I wanna share with you why an entrepreneur gets paid so much money. And the best places to be in a company when you work inside of it. One thing that my dad always taught me growing up, and I'm so glad he taught me this. He said, "Stephen, always make sure you are in the revenue side of the company, not the cost side of the company." And I said, "What do you mean?" He said, "Meaning the role that you're in when you're an employee." If you become an employee of somebody else always make sure that you are sitting on the revenue side of the business. I talked about this like one of the earliest episodes of Sales Funnel Radio. But this is the reason why... If you are in a position that makes it rain, it's really easy to justify: #1: Paying you more #2: It's hard to get rid of you. If you need the job security, and if you don't have something else that's actually working on the side yet, man, don't leave the job. Just figure how to make it rain. Everyone else, right underneath here in this pyramid - they are a cost to the business. Someone who's in support, you're a cost to the company, you don't bring revenue in, you're a cost. I'm just being real with ya. If you're support, or if you are... I don't wanna say coders - 'cause sometimes it depends on the kind of coder, right? If the software you're coding makes money, then obviously you're on the revenue side of the business. Does that make sense? What I want you to do is I want you to think through and be like, "Oh man, I'm right here, or I'm right here, or I'm right here," and get real with yourself- "Does my position in this business make money? Do I add to the bottom line of this business or do I take from it?" Guys, WHEN crap hits the fan, not if, WHEN... the positions to go are the ones that are a cost on the business. Suddenly everyone learns more things, they put on an additional hat to cover that additional space. The people they don't get rid of easily are the ones that make money for the business. Why would you get rid of rainmakers? As a business owner, you just wouldn't do that. So think about this: All the risk is on the shoulders of the entrepreneur - which is also why there's so much upside for the entrepreneur. There have been multiples times, I've heard a lot of other stories from a lot of other people... I've coached 1,800 people through this process now, at the time of recording this, 1,800 personally, I'm not saying just like through the course, like 1,800, that is a lot of freakin' offers, that's a lot of businesses. ...And I've heard a lot of stories where someone will get their first hire or first virtual assistant or something like that, and that person has no clue what risk the entrepreneur has taken on, and is trying to share in the revenue fruits, right? (Stephen draws on the whiteboard) The entrepreneur, at the top of the pyramid, takes all this risk - which means they also have this huge potential for reward, right? And then this new person, they're trying to share in the pie that the entrepreneur is getting, even though they're in a position down here in the pyramid. That makes no sense, right? And you might look at that now and be like, "What?" Exactly, what?! That makes no sense. Hopefully, you guys can see the green? I'm gonna switch to black. Although I wasn't before anyway... maybe I'm thinking green money? That must be it. Anyway, alright. Don't do that if you're an employee of somebody. Eventually, I asked for a raise at ClickFunnels when I got higher, but not for like a solid freakin' year after I'd killed myself over there, right? And it was very evident. There was no challenge when I asked for a raise because they knew I was bleeding for this thing, right? Morning and night, I was coming in early. I was staying in late, I was doing projects late at night. I was making sure I was on when I knew he was on, I was killing myself, right? And it's for this exact reason, I wanted to make sure that my position was in a spot where it was pulling cash into the company. So when I decided, "Oh my gosh, you know what? I think it's NOT gonna be an awkward conversation when I ask for a raise." It's not gonna be just because of custom that they give me one. Right? I wanna actually have measurable revenue. So one thing that I did is I would go in, and I'd look at all the funnels that I was building. All the ones I'd pressed go on. Everything that I was building out there, and I could tally up all the cash that I was helping to bring into the business. And it was not a small amount. It was a huge amount. And so when I asked for a raise, it made sense logically, it made sense emotionally: #1: I was easy to work with. #2: I was bringing in revenue. #3: I was a solution provider rather than just a problem bringer. - so it was an easy, easy conversation. The only reason why I'm bringing this up is that I know a lot of you are still in a job, and that's fine. I know a lot of you guys are new entrepreneurs, some of you guys are experienced entrepreneurs which is awesome. Thank you so much for tuning in. But a lot of you guys are new at hiring people, or you're still working for somebody else. So you gotta ask yourself, "Does my position bring money in or do I require money to support my position?" I'm just gonna tell you, that's a freaky place to be. You are replaceable. I got like 15 stories just zooming through my noggin right now: All these people are like, "Well, I should be getting this, I should be getting this!" I'm like, “What are you freakin' talking about? I don't need to give you a dime, alright?” You're replaceable. You're replaceable. And I want you to know that. And when I run my company like that, I'm replaceable to my business. Now, is that actually true? I don't know. But when I have that mentality, and I keep that mentality, guys, I'm freakin' hungry. I'm seeking the cash flow. I'm hungry, I wanna kill it, I wanna destroy, I wanna take down walls, I wanna take the hill, I'm here to conquer, right? And that's my mentality when I wake up in the morning, and I'm like, man, I'm going to freakin' war. If you're going to your job and you're not going to war, and you're on the revenue side - you're starting to move to the cost side. That's a bold statement. I don't care. You understand what I'm saying though? You gotta go to war, you gotta go to war in your head, you gotta be ready to step up to the plate and kill it and crush it and take down. If you're like, "Man, I wanna be an entrepreneur someday," and you're not, you gotta understand, until the entrepreneur can see that you're ready to go to war for 'em, they're not gonna put you on the revenue side of the business, or give you the fruits that come with it. There's one exception to this rule, and it is one of the fastest ways for you to scale inside of a company. There's an exception to the rule. There's a person over here on this side, they're the cost side of the business, not the revenue side. They're not responsible for any kind of marketing, they're not responsible for any kind of innovation (those are the easiest ways to get out of the cost side). Regardless of what the title is that you carry in the business, the easiest way to sidestep this structure is one role, it's this one right here. Remember the reward and risk are very favored for the entrepreneur because of the amount of risk they take on - they take on all of it! The sales guy is the only position where there is hardly any risk, but there's still a huge potential for reward. If you feel like, "Oh, I'm not a sales guy." Freakin' learn. That's not an excuse. It's not. You gotta learn how to be a salesperson, you gotta learn how to sell, you gotta learn how to make it rain. The people who know how to sell - they have hardly any risk plus they have a huge potential for reward. A lot of CEOs who were working in a company before they became the CEO, a lot of 'em were salespeople. You don't see the head of HR really becoming the guy who's the CEO in the future, that's not really like a standard play. It's the person who knows how to make it rain. Who better to have the future of the company be rested on than the person who can continue to make it rain because they once made it rain? Does that make sense? If you want to move up in a company, and you're like, "Hey, I wanna stay here." Or if you're like, "Man, my spin's not spinning up yet on the side, you know, I got this side hustle"- I guess it's what we all call them now, a side business, alright? If you've got this side business running, you've got this thing going over on the side, and it's not quite spun up yet... Seek to become a salesperson. You don't have to ask permission for that. You can go in, and you can start to, an example... When I was, I was an employee at ClickFunnels, I was trying to demonstrate this very principle. This was an active conversation in my head. I never talked about it over there. In fact, a lot of employees that I know listen to this over there, "You know, Russell, what's up?" I never talked about this, but this was a theme that ran in my head all the time, "How can I make it rain? How can I make it rain? How can I make it rain? How can I provide solutions instead of provide problems?" You know what I mean by that? Like, someone who walks up, "Oh, here's this problem." You should never walk up to a superior, you should never walk up to someone who's over you. You should never walk up to your boss with, "We got this problem!" without a suggested solution. Does that make sense? That changes the way you're perceived in the eyes of the person. So if you wanna be the go-to person for the new and upcoming opportunities inside of a company, you gotta be: #1: A solutions provider, number one. #2: Start finding ways to sell. And you don't always have to ask for permission to do this. One of the ways that I did that at ClickFunnels is I actually sought opportunities to sell ClickFunnels without being invited to do so. For example, there was an opportunity that came my way from one of my good friends, Ben. Ben Wilson, "What's up?" Shout out to you, buddy. He's got Conversion Marketing Radio, that's his podcast. Anyway, he's awesome, a good buddy of mine. He invited me, he had this really cool hookup with DECA. If you don't know what DECA is, they help high school students figure out what they wanna go do to make money. Anyway, someone else can tell better than me than what they really do. But they're the group of kids though, growing up, you can tell they're trying to go places. Anyway, the DECA national conference was going on - the regional conference, and I got invited to go speak because of connections that Ben had. So I was like, "Sweet, I'm gonna "sell ClickFunnels at that thing." And so I go, and I start selling - I basically sold ClickFunnels from the stage in front of 2,000 kids, lots of advisors, lots of MBAs. 2,000 right, it's awesome! 2,000 people came to that event. Why? Why did I do that? I could have sold my own thing, right? I was selling because I wanted to be a solution provider, I wanted to be the guy who was like, "Oh, man, that dude hustles when I'm not asking him to." You guys understand? I had this weird tradition at ClickFunnels, and I know I'm talking about it a lot, but like, you gotta get over it, 'okay? I'm trying to help you understand what my mentality was over there and why things went so well and why I was able to have such good relationships. I have mad, intense, brotherly love for Russell Brunson and what he does over there - but how did I politically navigate that area as well? Well, one of the ways I did it was I made sure that I was a solution provider. I made sure I was selling - that I'm bringing extra revenue into the business. I also wanted to make sure that they knew that I was serious about it when I didn't need to be asked to be serious about it, you know? I had this weird tradition over there that every time we would launch a funnel, I would go buy the product. I wanted to be one of the first people to buy the product through the funnel that I just helped launch. And they're like, "You could just log in "and make yourself an account." And I was like, "Yeah, I know." When we were filming a lot of Funnel Hacker TV, and I think they're still doing it, I pulled the camera up, and I said, "What's up, everyone?" I just want you to know that "I'm really into this thing, it's because not only do I help make the Kool-Aid here at ClickFunnels, I drink it too!" And it became like a phrase over there. If your boss is like some guru, or if they're not, be your boss' best student! That's what I've actively tried to be for Russell! I am one of his best students, I know that. Russell knows that. The community knows that. I do what the man says! That helps validate his principles, that helps validate the things he's doing, right? That scratches his back. It's one of the easiest ways for me to do that. There are very few things I could go buy for him that he could not buy on his own, right? So instead, drink the Kool-Aid that your guru boss is also drinking and making. Help it make, drink it, be a salesperson and figure out how to be a solutions provider. That's the, basically the crux of the episode, guys. That's what I wanted to let you guys know. Hopefully, that makes sense? And so when you're hiring, you do the same thing. Who can make it rain? Those are the positions you're trying to make fill before you ever, ever, ever go hire someone who's a cost on the business. Who can make it rain in that fragile, fragile beginning phase of that business when it's just barely spinning. It's like a little kid that can't survive on its own, right? You know what I mean? It's a really fragile period for the company. That's why I didn't take a paycheck for a while, alright? Is there enough cash in the business to operate? If something massive hit, if I didn't get paid for a year, would it be okay? Those are all the questions I'm asking. How do I make sure I stay hungry? I don't want too much cash in that business. I wanna make sure I stay hungry - which I have no problem doing. So if you're hiring people, ask: "Who will make it rain?” I love what Dana Derricks says in his Dream 100 book, he says that your first hire should be a dream 100 / affiliate manager. So that was my first hire, Colton sitting right over there, boom! He's the affiliate manager, he's the dream 100 manager. If you wanna promote our products, you contact him. And that's the reason why that was my first hire. I don't have a dedicated support person, we kinda tag team that. Those are the things I'm getting next. But why on earth would I get those without the other positions that make it rain? Those are the only positions that matter. I can get rid of pretty much every single one of these positions. I've been thinking about it a lot lately, and I know someone's gonna fight me on this. I'm sure someone's gonna get mad about the fact that I'm saying this, but, man, besides me, a sales guy, a support person, an assistant, that's kind of it. These funnel games are so freakin' cool because the actual business structure, when you gotta funnel the works right, the actual business structure, man, you only need like three to five people tops depending on what you're doing. I know, some of you guys have massive call centers, okay cool, but I'm talking employees though. I'm gonna go get an assistant soon, I'm gonna get an actual dedicated support person soon, but man, we haven't needed that for a long time, alright? I'm more obsessed about building the revenue machine, the actual funnel machine, the sales, right? How does that happen? Sell, sell, sell, sell, sell! Right, how do I make that happen? How do I be obsessed over that? I love something that Grant Cardone teaches, he says, the order of operations that you have as a business owner is this: #1: My first order of business is to close the lead. The issue with that is that when you close a lead, you no longer have a lead. So you gotta refill that pipeline, right? #2: The second order of business is to replace that lead. Otherwise, the future of the business is gone. #3: The third order of business after replace, is fulfill on this first lead. That might sound backward to you, but that's the reason why I set it up the way I do. I'm closing the leads, I'm making sure we got more of 'em, and then I'm fulfilling on the sale. And that's the reason why I always sell something before it's even made. If it doesn't sell consistently, who the freakin' cares what I'm making? It doesn't matter what product I'm making, right? And when you find salespeople, and you find personnel in your company that can back that, oh man, cool, this guy's closing 'em, right? Oh, cool, I got another person over here, let's say you got another like, it's a setter, it's not a closer like a sales guy here, right? Let's say this guy's a closer, you got a setter - he's the one who's going out and replacing leads, your funnels are doing that also. And then you're fulfilling, man, because of all that automation that goes on. You can do that automatically now anyway with a lot of things that are going out there. Does that make sense? So anyway, that's why I'm trying to help you guys understand this. This whole game, the reason why it works, it works well for the people who know how to freakin' make it rain. If you are an employee, figure out how to be a solution provider, drink the Kool-aid, don't just make it, right? Be all in, then an entrepreneur is far more likely to give you a slice of this reward pie 'cause you're helping to remove some of his risk. But until then, why on earth would he ever do that? Anyway, that's all I wanted to share with you guys today. It was a good episode, it was my favorite so far. Hopefully, you guys enjoyed it. If you have not thus far gone and checked out days.com, it's a podcast interview I just did with Russell to promote a book, talking about what I would do to get this all back in days. It's really cool. You can see a lot of other millionaires and what their plans are. A lot of big guys, guys all know the names of. So anyway, it's really fun. I got to write a chapter, go to days.com/stephen to check that out. Hopefully, this is helpful. Thank you so much, please rate and review and share this if you liked it. Thanks, guys, I'll talk to you later, bye. Oh, yeah, wasn't that awesome? Hey, just real quick, a few months ago, Russell asked me to write a chapter for a secret project he was doing, and I had to write a chapter for a book, and this was the prompt, this was the letter I got from him: "Hey Stephen, Let me ask you a quick question. You suddenly lose all your money along with your name and your reputation and only have your marketing know-how left. You have bills piled high and people harassing you for money over the phone. You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month. You no longer have your big guru name, your following, your JV partners, other than your vast marketing experience, you're an unknown newbie. What would you do from day one to day to save yourself? -Russell Brunson." If you wanna see my answer and the answers of a bunch of other amazing marketers, then just go to days.com/stephen. You can see the entire summit, you can see the book, and each of our detailed plans. Just go to days.com/stephen, that's as in three zero, days.com/stephen, S-T-E-P-H-E-N. Guys, enjoy.

ceo man entrepreneur radio sales holy meaning mba seek llc ceos boom paying paid guys vc bam funnel kool aid grant cardone jv kool uncle sam clickfunnels freakin russell brunson deca ben wilson steve larsen i lost dana derricks sales funnel radio funnel hacker tv conversion marketing radio

EP: 042 - Dana Derricks - How To Fast Track Your Sales And Marketing

Underdog Empowerment

Play Episode Listen Later Sep 10, 2018 40:51

Dana is the author of the Dream 100 Book and has been featured on Entrepreneur, Forbes, Inc., ABC News, and more. He's the winner of Two-Comma Club and Inner Circle Member Of The Year awards and has used the Dream 100 to achieve massive success.

business marketing entrepreneur sales forbes abc news fast track sales and marketing clickfunnels two comma club derricks dana derricks

Hooks And Testing Your Material

Play Episode Listen Later Aug 28, 2018 23:49

A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire. On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today’s episode: How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material. Why throwing out hook after hook after hook will help you figure out which one hits. And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book. So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer. ---Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. Today I am streaming from a little cabin in the middle of nowhere. Hey everyone, I hope you guys are doing amazing. If you listened to our last episode you know that this last few days I’ve been on a top secret retreat with a whole bunch of amazing business owners, and it has been cool, it’s been interesting. Some things that were amazing things that were something weird that I learned about myself, some other things, so I just want to kind of share with you some of this stuff. And hopefully you guys will get some benefit from it. So I’m actually right now sitting in the cabin, everyone’s leaving, packing up and I’ve got probably 30 minutes or so before I’ve got to get out of here. But just was sitting here, just contemplating on some of the stuff that I learned and figured out over the last couple of days. So to begin with, I want to step back. For those that don’t know me very well, I’m the least manly man ever. I don’t go hunting or hiking or fishing, or any man things. If my house breaks, I don’t know how to fix things. I don’t know, I’m good at like one thing and that’s selling stuff, the marketing and selling which I love, but I’m not that good at other things. Especially things that are typical man stuff. So my one big fear on this trip is it’s like a man trip. It’s all these dudes and we’re doing manly things. We went fly fishing, and then we went hiking, and then we went and shot guns. It’s interesting what you learn about yourself because I know I’m introverted by nature and I just assume that at this point of my life I’m not. Especially around a group of people that are in my same world. I’m like, “Aw, it’s going to be so much fun.” But its funny how, I don’t know, it was tough for me a lot of times. The introverted Russell kept popping out, and it was frustrating knowing that about myself. Why do I feel so awkward in some of these situations that don’t make sense? So for any of you guys who feel that sometimes and you don’t understand or you’re like, “Why do I feel awkward? Why do I not feel comfortable?” Still happens even to me, even among my peer group where it’s just like, I don’t know. It’s just tough sometimes. But I’m proud I got through, and I made some great relationships which was cool. But then the second part is like, okay we’re going to go do these man things. So the first thing was like, yesterday we went to go fly fishing. And I, okay the incomplete. Some of you guys are going to tease me forever, I’m sure I’ll hear about this when you meet me at the airport and other weird places you guys bump into me. So I went fishing once as a kid and I got my own pole, my dad gave me my own pole for my birthday or something, and I had all this stuff. I was out there and I was so excited and I caught a fish. I still remember it was a blue gill fish, I caught it. I was so excited. I did the whole thrill of the catch and you pull it in. And then I remember after we got it in the boat it died, like fish do when you catch them. I remember taking it home and I felt so bad. I felt horrible. I can’t believe we killed this animal. So we actually had a funeral for it. I legitimately had a huge funeral in our backyard, and we had a little headstone for my blue gill fish. We called him, I think we called him blue gill, or like blue-y or something like that. I don’t know, but we had a huge funeral for him because I felt so bad. And that was the last time I killed an animal. So I have all this weird little kid trauma stuff. So they’re like, we’re going to teach you fly fishing and you’re going to do this whole thing and you’re going to rip the hook out of their mouth and all sorts of stuff. So anyway, it’s funny, we go down there and they get me all set up. They’re teaching me how to do the casting, which that part was kind of cool you know. I’m trying to figure it out and I’m completely horrible at, by far the worst of everybody here. And I’m trying to do the thing and trying to get the thing out there, getting the hook out. So I throw it and the hook’s out there. And what’s interesting, I’m sitting there in the middle of nowhere next to this little pond, I’m like the only person there. I’m casting this thing, trying to hopefully catch a fish. It’s interesting, I’m noticing there’s this hook on the end of my pole and I’m throwing it in and then throw it, pull it out, throw it out, pull it out. I’m doing this over and over, hundreds of times casting in these hooks, trying to catch a fish. And here comes the moral of the lesson for today. I was looking at it and I was like, this is so much like business. You guys have heard me talk about the whole hook, story, offer framework, which is the foundation of everything we’re teaching now days. You gotta create an irresistible offer, then you gotta have story that amplifies the value of that offer, and then you have to have a hook that stops somebody and grabs them. In our world right now everybody is so busy through social media, there’s a million things happening every second. It’s just like, how do you grab someone and pull them away from where they’re at and get them to focus for five seconds. That’s the hook right. And the thing about this, like with me fishing, I’m throwing a hook in and another hook, and another hook, another hook. And I’m trying to get these fish to notice my hook and come and eat it. I do it over and over and over again. And finally I remember, the very first hole, the little bobby thing (I can’t remember what it’s called) goes under the water. And I was like, ‘Oh my gosh the fish took my hook, bit my hook. And I remember the first thought that went through my mind, and there’s a moral to this too, but somebody grabbed on the line and the little thing went under and I was like, “Oh no, I have a fish.” And the first thing in my head is I freaked out, and I’m like, “I hope it gets away. I don’t want to catch this thing, I don’t want to hurt this thing.” I just got so scared, I was just praying, “Fish get away. I don’t want to pull you in, I don’t want to hurt you. I don’t want to hook your face with a hook. What kind of person does that?” I’m freaking out and all these things, all these emotions going through my head. I start pulling it in and this fish is huge. I think they said it was a 26 inch something. It’s a big fish. I’m pulling this thing in, I’m reeling it in and the old man comes down and he’s trying to scoop it into a basket and the fish is flipping around and it flipped out and fell out of the basket and we didn’t get it. And I was like, “Oh dang.” But then partially kind of grateful, oh good I didn’t catch it. I didn’t have to deal with the aftermath of catching a fish. And then it was funny because, okay you have to start fishing again. I’m like, do I really want to throw the hook back in? I don’t know. But everyone else is doing it, I don’t want to look like that guy, so I kind of halfway throw my hook in and then I move from pond to pond to pond. I’m doing this thing and I think I caught two or three other little fish, and luckily we got to let them go, which I was like, oh thank heavens. So we caught them and let them go. But I definitely was the worst, of everyone. Dean Graziosi is here and he caught like 30 fish or something. I think I caught like 1 ½, it’s way different. But I was looking at Dean and he’s out there and he’s throwing it in and out and in and out and he’s setting the hook and he’s getting better as he’s watching. The first thing he noticed he said, “If I walk towards the water, the fish could see me and freak out.” So he’d get low on his knees and he’d sneak over to the water and throw his thing in and he’d see as the fish get closer, as soon as they’d open their mouth, he’d just yank it out and he’s pulling fish after fish after fish. It was crazy to watch. And I’m looking at this, we all have the same tools. We both had fishing poles, we had things, but what are the things we’re doing different? Some of the lessons I was thinking through on this for us as business owners is all of us were out there throwing out hooks, and if our hook doesn’t convince the fish that it’s a worm or a bug or a whatever, they’re not going to come and bite your line. I think a lot of times some of us are trying this business and you’re putting out your first thing and nobody bites and you’re like, “This internet marketing thing doesn’t work.” It’s like, no your hook didn’t work. You need throw hook after hook after hook. Half of what I do in this business is figuring out hooks to grab people. Every email I send is a hook, every Facebook Live is a hook. It’s trying different hooks to see what things people respond to. And it’s interesting, even me, tons of my hooks fail. Ton s of messages I put out there do not resonate with people, they don’t do anything with them. It’s really fascinating. And the good news is nobody knows when they failed because nobody sees them, because we don’t put much advertising dollars behind it, because the hook didn’t catch any fish. So that’s kind of the first lesson, just understanding it. It’s just like catching fish, you’re standing on the bank and it’s like I’m going to cast this thing 30 or 40 or 50 times before I’m able to get a fish to believe that it’s a bug. Same thing for you, you’ve got to cast out all these different messages and headlines and hooks and things until you find something that somebody grabs onto. I remember Anthony DeClementi, when we launched Biohacking Secrets book, I had these ideas for it, the hooks I thought were going to be the best thing and we had him start doing a Facebook Live every single day. And he did the first Facebook Live and it was like throwing the hook out and crickets. Next Facebook Live, crickets. 3rd one, 4th one, 5th one, 6th one, 7th, he kept tweaking and changing his messaging and trying different stories, and different hooks and different things and I think it was like the 11th or the 17th, I can’t remember, but it was a number like that. The hook was the right hook. And I think it was how to biohack your vegetables. And that one went out there and it hit, it was like boom. And all these people starting coming towards him. I think the video ended up getting a million views and it was just crazy. But it was the hook, that was a hook that caught the fish. So I think all of you guys need to stop freaking out about making the perfect headline, crafting the message perfectly and putting it out there. I’m like, I want to do a webinar a month from now. I’ve got 30 days to throw out 30 different hooks and find out which one is going to be the one that actually grabs people. So that can be a Facebook Live every single day, it could be you set up an ad with like 20 different headlines and rotate it through and see which ones get the highest click through rate. There’s a lot of really basic things you can do, but it’s just testing things and seeing what actually gets the fish to grab. Number two is now that you, that everyone, we’re all fishing from the same pond. And if you look at it like, how come Russell pulled out one fish and Dean pulled out like 30, what was the difference? Well Dean was paying attention to the market really close. He noticed that every time he walked towards the pond, the fish would scatter. I think a lot of times you guys are trying something and you’re not noticing what’s happening. When I do a Facebook Live I’m watching what are people’s reactions and comments? Did anyone share this one? What were they saying? What was happening? And I’m looking to see what the market is responding to. And if I get a good response and if I’m doing a Facebook Live and I say something and all the sudden people start going crazy. I’m like, oh interesting. So I’m paying attention to what’s happening and I’m taking a mental note of that so as I’m doing the next thing, I do it better. One of the really cool stories, who was it that told it around the campfire? One of the guys here told it around the campfire, but they’re talking about how if you look at standup comedy, a standup comedian doesn’t just one day show up on the tonight show and do his pitch and just crush. What happens is they go and play the small shows for a year, or two years, they do there in the first place and they test all these jokes. And they say, okay I did all these jokes and 20% of them landed and people were going crazy and the other 80% were okay. So then they take that, delete the 80% of jokes that didn’t land, then they go and write some new jokes and go to the next show. And they do the same 20% that the people died for last time, so they perfect how they do that message, and they try 80% new jokes. And from the 80% new jokes, they had two or three land really good this time. So they take now the 20% from before, the two or three new jokes and the next show they use those 40% they know are good and then test out new material. And they do it over and over and over again until eventually they’ve got all new jokes that just land, perfectly hit, and then they come and when they go on the Tonight show or whatever, whatever the big comedy show is, they’re up and they tell it, and they slay it because every joke they tell lands because they’ve tested it over and over and over again. But it’s not just they show up and write this pitch and hope it’s good. And the same thing should be true for you guys. When you’re doing your webinars, I look at now people are like, “Russell how did your webinar crush it so well?” the reality is I’ve spent 10 years prior to me writing the Clickfunnels webinar, or writing some of these webinars, and I’ve been speaking on the road, doing podcast interviews, doing teleseminars, doing my own podcast, doing all sorts of stuff, and all I’m doing is I’m testing, testing my material just like a comedian would. Testing thing after thing after thing and I’m seeing what lands and seeing what doesn’t land. At Funnel Hacking Live this last year, I did six presentations. My first presentation did not land as a whole. There are a couple of pieces that did okay, but I do know that that presentation didn’t land. The second presentation I did, it crushed it. My Funnel Audibles presentation, for those who were there, that was the one of my presentations that people just, that one nailed it. So I know that message is like boom. So I’m like Funnel Audibles, that’s an important message, something I gotta go deeper with, create a whole bunch of really cool things around that because that one crushed it. And even within the framework of a presentation I’m telling stories, which one’s crushed it and which ones didn’t, I tweak it. So for any of you guys who are like, I’m going to go make a webinar today, and you go and start creating it, if you haven’t been doing this thing, what we’re standing on the side of the bank throwing our hook in over and over and over and over again, to see what jokes hit and which one’s don’t. You’re going to struggle because you have no idea. You’re going to do your best webinar, you’re going to hope it’s good and spend all this Facebook ad money and do it, and then you go and you do it and what happens? It bombs. And it’s like well, 20% of the jokes, 20% of the stories, the things you did were right. But the other 80% failed it because you put all your eggs in one basket. You had no idea and that’s why sometimes these things don’t hit. So for you, starting today, I tell you all the time. I did a three day Facebook Live after the Expert Secrets book launch and the whole thing was about finding your voice. And it’s like, okay, do a Facebook Live every single day. And then you’re watching it, you’re seeing people react, and you see these stories resonate, these ones didn’t resonate, this one did, this story, this joke, this idea, the concept, this false belief, this epiphany bridge story, this kind of bridge, you’re just testing it over and over and over again. In fact, the day before I left on this trip, the night before I went to my buddy Chad Woolner, he’s a chiropractor and he was having a big chiropractor event at his office in Boise and he asked if I’d come speak. And it was a group of like 20 people, and you know I’d normally charge a lot of money to speak, and it was funny. I love Chad, he was like, “How much would it cost to have you come speak at my thing.” And I smiled and I was like, “Dude, I’ll just come speak.” And he’s like, “No, no, no, I want to pay you.” And I’m like, “You don’t want to pay me what it would cost.” But I was like, “It’s worth it to me because number one, you’re a friend and it’d be fun to do. And number two, I have some new material I want to test.” Literally that was it. So I did this presentation with him because I was trying to feel out this new material. Now today, I’m flying to Minneapolis to go speak at Dana Derricks event, there’s going to be 100 people there, I’m giving a new presentation that I’ve never done before that’s actually the framework for the new Traffic Secrets book. So I’m in the process of writing the book right now, in fact, someone asked me “How long does it take you to write a book?” and I said, “About a year.” And he said, “It takes you a year to write a book?” And I’m like, “Yes, but it’s not like I’m writing for a year.” For example, what’s happening is I’m speaking at Dana’s and I have the outline for my book and I have a two hour timeslot. So for two hours I’m going to be teaching the framework for my book and I’m going to see what hits and what doesn’t. And that’s literally why I’m speaking at Dana’s event. Because it’s his topic, and well number one I love Dana. He’s the man. But number two is it’s like, his event’s called Dream 100 Con, so it’s about Dream 100, which is like the foundation of Traffic Secrets, so it’s like this is the perfect audience and opportunity for me on a small scale to test out my material. So I’m testing out the material here at Dream 100 con and I’m going to use it, and again I’m teaching my entire book, the whole framework at a higher level. Like here’s all the pieces and I’m going to feel how that felt. Then two months from now, for my Two Comma Club X members, I have a two day event where I’m teaching the framework for the Traffic Secrets book again. So this time, the first one is two hours, I’m going to test the higher level material. And this time I’m going to do the second one, which I’m going to have a chance to test all the material, every single section in depth, in detail, every story, all the different pieces. And I’m going to feel what works, what doesn’t work and cut things out and move things around and then I’m going to start writing the book. The first two books, if you remember, if you’ve been following me for a while, when I wrote the Dotcom Secrets book, we wrote the very first version of it and I hated it. I was just like, huh. So I was like, I gotta do something. So I literally threw an event, I was like okay in a month from now I’m going to do an event, I’m going to teach this whole framework because it’s not working. So we flew all these people in, we had 100 people show up to this event in Boise and I taught the Dotcom Secrets principles in a three day event, and what was cool, teaching it I saw what material worked, and what didn’t work and I was able to from that make some tweaks and some changes. In fact, the day after the event I sat down with Julie Eason who is the main writer helping me with the Dotcom Secret book, and we spent four hours after the event and I was like, “okay, this story sucked. Nobody got it, it didn’t make sense.” This concept I taught, I had to teach this one first because it makes sense.” We moved the outline around and we moved things and spent four or five hours rebuilding the outline, the framework, and deleting stuff that didn’t hit, keeping stuff in that did, and then that’s when we wrote the second version which became the Dotcom Secrets book. Same thing happened with Expert Secrets. I went and initially wrote this book based off my head and then I got it back and I’m reading it and none of these jokes are landing. So then what did I do? I threw a two day event, threw everyone in and for two days I taught the Expert Secrets process. And same thing happened, I saw what landed, what didn’t land, and then after that, the next day went and rebuilt the framework and then started the book round two and got Expert Secrets. So for the third book, Traffic Secrets, I decided I’m just going to start with the event. But notice what I’m doing, I’m throwing hooks out on the side of the thing, just throwing hook, hook, hook trying to see what things people resonate with, what things people are gravitating towards. So for you I want you just thinking about that. If you’re writing your webinar pitch, or doing your thing and you haven’t been throwing out hooks, you’re just guessing. You’re writing the first version of your book and you’re going to get it back and it may suck. It may be awesome, it may have landed the first time, but you gotta go out on the road and test your material. You should be doing it through all these different means, doing it through podcast interviews. Literally if you, podcast interviews are one of the easiest things. If you’re an expert manner in any topic, go pull a Dream 100, go log into your, log in to iTunes, find every podcast on your topic and then build out a topic you can be interviewed on and message every single one. Be like, “Hey, I love your podcast. I talk about this, do you want to interview me for your podcast?” And go get ten different podcast interviews, where you can test out your jokes, test out your framework, test out your concepts and see what lands and what doesn’t. Then you can do the same thing on Facebook Live, do it on your own page, do it on other people’s pages. You’re just testing out material the whole time so you can find out what lands and what doesn’t land. And that’s it you guys. So that was the big lesson I had just sitting here and I hope that helps some of you guys. I know a lot of you guys have been scared or nervous or frustrated or whatever. But as soon as you know what hits, you know these are the jokes that hit. It’s just like Dean on the side of the thing. As soon as he figured out, this is the hook, this is the process how it works, he sat there, he literally sat there and waited, there were like 5 different fishing holes we went to and we had like 20 minutes at each one. So the last fishing hole he sat down and at that point he’d figured out the hook, figured out his approach, figured out all his material, nailed it. And he walked over, snuck up to the side, tried throwing it in, pulled out twelve fish. Boom, boom, boom. Twelve fish in the same pond that I wasn’t able to catch one, because I’m just throwing my thing in and praying for the best. Part of me was so scared, hoping that people weren’t going to bite. I think some of you guys have that same fear. Like, I was scared. I can’t even tell you, it was weird. As soon as that first big fish bit that hook, I just wanted it to run away. And I’m sure the first time you guys do something and it hits, you’re going to be like, ugh, some of you guys are going to get freaked out by it. It’s like, oh my gosh people responded, they asked some questions. And maybe it’s something you did that made you vulnerable, and all the sudden you’re vulnerable and someone comes and says something and it’s….there’s a lot of magic to that. Alright, and just by the way, BTW, I’m 20 minutes into this podcast episode and what was I doing today, I was testing material. I told you guys a story about fishing and the hook and how it worked and the comedian, I was just testing some material. The first time I ever vocally shared it was right now. And some of the pieces felt really good to me and I’m going to watch over the next little bit after this podcast episode goes live, I always know there’s people responding in different ways. And some podcast episodes nobody responds, other ones I see people talk about, or people message me, or things like that. I’m just feeling it, feeling which ones nailed, which ones hit, which ones didn’t hit. So this, literally the Marketing Secrets podcast, if I’m completely honest, 90% of the reason why I do it is I’m testing material. Every single day I have a chance to test some new material. I think there was some cool things that came from it. The podcast I did a year and a half ago, the one I did for Nathan Fitzgerald, where I talked about the entrepreneur, the technician and the rainmaker, that was, I never talked about that before, I shared that. I pulled a podcast, did an hour long episode on it, and that’s going to be probably one of the chapters in the Traffic Secrets book. Because I was like, man that nailed it. That resonated with so many people back that. That’s going to become now some material I’m going to use in the future. So make sure you’re using these publishing platforms, even if no one’s listening to you. Just do it because it’s a place to test your material. And it’s not always external feedback. It’s not like you guys responding, “That was a good story Russell.” I’m like, “Cool, I’m going to remember that.” Like you can feel it when you explain something. The first time you explain it, it’s always going to be the worst too. So I told this story, it may come up in my presentation tomorrow at Dana’s event, it totally could. But I might tell it a little bit differently and I’m going to tweak some things. I know at Chad Woolner’s event, I talked about hook, story, offer, talked about framework and I know that the way I did the offer, the way I explained that, it did not nail it. It was confusing and kind of clunky. The way I did story felt good, the way I did hook felt really good. So I was like, okay cool. I had learned some things. So next time I teach offer I’m definitely going to make some changes based on how I felt giving that presentation. Anyway, I hope that helps guys. Time to start throwing some hooks, time to start testing your material. And I think if you do that you’re going to have a lot of fun. So alright, I gotta bounce. I gotta get everything packed up and get out of here so they don’t leave me. Because if I miss the helicopter flying me back to the airport, then I’m screwed. Alright thanks everybody, appreciate you all, thanks for listening, and we’ll talk to you guys soon.

time testing fish boom minneapolis twelve material btw boise hooks clickfunnels aw russell brunson dean graziosi marketing secrets expert secrets traffic secrets dotcom secrets dana derricks biohacking secrets transcript good two comma club x julie eason

The One With Dana Derricks | Dream 100 & Copywriting Expert!

Play Episode Listen Later Aug 23, 2018 34:09

► GRAB FREE DREAM 100 BOOK NOW!: http://bit.ly/2OQirF5I am super excited about today's video because I've got Dana Derricks on the Ecommerce Empire Builders YouTube channel going over Dream 100 & copywriting strategies!

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The One With Dana Derricks | Dream 100 & Copywriting Expert!

Play Episode Listen Later Aug 23, 2018 34:09

amazon business marketing online sales drop private advertising ecommerce shopify shipping copywriting funnels clickfunnels dropshipping fba book now dana derricks

SFR 165: How To Sell Other People's Products...

Play Episode Listen Later Aug 14, 2018 23:55

Boom, what's up, it's Steve Larsen. This is Sales Funnel Radio, and today we're gonna talk about how to sell other people's products that you do not control. (Stephen is wearing a chicken suit) I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. All right, that was a little weird, and it was crazy hot. So anyways, I was gonna wear it for the entire episode, but I'm gonna take it off. Hey, so what's with the chicken suit? A little while ago Dana Derricks, if you do not know who he is, he is a copywriting master, he's a complete rockstar! Dana was brought in by Russell to help figure out other ways to sell Clickfunnels based on the different audiences that they had. Think about how cool that is! Okay, let me just go full circle... When he showed up, he gave me that chicken suit I ended up riding it home on my motorcycle. If you want to watch, it's on Funnel Hacker TV - it's pretty funny. That thing is hot though! Anyway, think about what Dana Derricks had to do? I digress, we're back to this "serious marketing" - you guys know me ;-) Okay, let’s think about what Dana Derricks had to do. He had to come in, and he had to figure out how to sell a product that was not his, okay? Now, why does this matter? It matters if you're in affiliate marketing, it matters in general... I really believe that you gotta be amazing at doing this as a whole - because if you can figure out how your competitors are selling their products, and figure out how you would sell their product better, you're already gonna get more customers than they have. So follow me here for a second, okay? I have had the incredible honor of being asked by Clickfunnels, by Russell, by Dave Woodward, to come in and do the Funnel Builder Secrets webinar. If you guys know the 90 minute $3 million session that Russell did, it was with the Funnel Builder Secrets webinar, and they've asked me to come in and be the pitch guy for it now - which is really, really exciting. I think I'm safe to announce that? They were puttin' it out on the affiliate group for Clickfunnels a bit ago, so I think I can say it? If not let me know and I'll take it down... I'm really, really excited about it. The reason I bring this up is, if you think through what Dana Derricks had to go through to write a script for a product that was not his own, right? How powerful that really is. Now follow me with this... The pattern that he has to go through is pretty fascinating, he has to put himself in the shoes of Russell. “How would I sell this if it was mine to sell? How would I sell this if it was something that I bled for to create and bring to life?” We all love our products, we love our businesses, and we'll stay with them for a long time... I got my whiteboard here 'cause I wanna share with you guys a few things 'cause it's the same thing I've had to go through this past little bit here. Funnel Builder Secrets is not my product, but I have to write a script. They're letting me rewrite the script with my stories and my things in it to help sell an offer that is not mine... and so I have to think it through. It's easy to do this when you are selling your own product because your stories tie into certain elements inside of the product; this story relates into why this product's in there, and this story ties into why that product's in there, all right? ... For example; "It was this full amount, price drop, get it today for this amount." - It makes more sense. I don't know if you guys have been watching, but Kaelin Poulin just went, and she rewrote some of the Funnel Hacks webinar doing this exact same thing with her audience. I'm going through this as well, right now. This is a fascinating thing to think through. If you guys have a product, by the way, I wouldn't begin in this manner. So two things here: Let's think about the timeline that Russell Brunson has gone through, along with other massive sellers on the internet, to get to this kind of space now, okay? #1: They figure out the one audience, I got a whiteboard here, they figure out the one audience, the Red Ocean, that would love to see their product. And they're like, "Sweet check it out! Here's Clickfunnels or whatever, here's this product or that product,” right? They have to write the script for that one singular Red Ocean. Most the time when people write a sales message, or they write anything that has to do with trying' to sell any product, one of the easiest ways to screw it up is to write it for multiple audiences. "Well, you know who could buy it? This person could buy it, and these people could buy it these people could buy it, these people could, could, could, could, could." That's not what you guys have to answer first. The first thing to answer when you're writing a sales script is "Who should buy it? Who is willing and able to spend cash on this? Who is my dream, dream customer?" Not, "this person could" and "these people could" and "that audience over there, they could?" That's the fastest way to, number one, not sell, and number two, to make somewhat of a hellish scenario where you service people that you don't want to - Speaking from experience here, all right? Four or five years ago I totally did that. There's like flakes of chicken all over the place around me, little chicken hairs all over the place. Anyway, so number one, you gotta think through who the best purchaser for your product is? So think through right now. Clickfunnels has done that. I've done that with my products. I know the best purchaser for my products. Russell knows the best purchaser for his products. For Funnel Builder Secrets, Russell knows the best people for that thing. Let's say we're selling Funnel Builder Secrets - which is what I'm gonna be selling - what I'm doing' for the next few days is just workin' that script, workin' that script, workin' that script, rewriting it. But think about the pathway that Russell went through, the timeline as far as the script goes, the maturity of the script... And I know I'm getting deep here. It's a little deeper than I normally get on this, but think through this with me and follow me for a moment, okay? If I'm gonna sell Funnel Builder Secrets to people to people in the Red Ocean... The first time the script was created, Russell went through, and he figured out the best audience the best fit of buyers for the Funnel Builder Secrets webinar. One of the easiest things we can do now is figure out other "Sub Red Oceans" - that's what I call them. They're Sub Red Oceans - SROs. Sub Red Oceans are people who could accept the script as well. Take the ClickFunnels example; when Russell's selling ClickFunnels on a webinar, (if you guys haven't seen it, it's called Funnel Hacks, you guys can go get free funnels from ClickFunnels at salesfunnelbroker.com and click on Free Funnels up on the top right - it's an affiliate link of mine, but it gives you a two-week trial and a preview of funnels for your stuff.) Okay, so think about this; if you go to Funnel Hacks and watch the script - what it's doing is targeting people who are using websites. Remember he threw those rocks at websites: "Websites are dying, websites are crap, you spend ad money on websites, and it's the fastest way not to get any return," right? He is throwing rocks; websites are the Red Ocean. As the script progresses, he knows that's the correct pitch for these people, then he'll start bringing' in other audiences. People are like, "oh you know what, it makes sense, but I don't have a website, but oh man, I'm, I don't know, I'm a coach, I don't know if this works for me in coaching?"And Russell's like, "it works for you, it works for you." Just follow me for a second, I know this is kind of all over the place, just, and we'll go full circle here, you're gonna be like, whoa! I'm hopin' you have like the big whoa moment, okay? Follow me for a second, okay... He's like, "Check it out, it is for coaches." And people are like, "oh, ClickFunnels is really cool, but I don't know if it works for me, I don't know if it works for me, I don't have a website, and I'm not a coach - so I don't know if I can use it? I'm actually in retail." And Russell's like, "oh crap, wait! It works for retail." And then he goes and he adds that in the script, right? Then he'll add B2B in the script, then, the next thing, and the next thing, next thing, next thing, next thing... Info, MLM, ecom, supplements, bam bam bam. “It works for here, it works here.” Here's the fascinating thing about this; now who told Russell which audiences should be in that script? The market did - the market told him. It's not like Clickfunnels is over here on the side doin' things like, "hey check it out! This person could, they could, they could, they could, they could." Now the market's going, "oh I'm not gonna buy it because I'm not, I'm not, I'm not, I'm not." And we're like, "but it works for you, wait a second, it works, it works, it works." You let the market tell you what Red Oceans, what markets, what little pockets and Sub Red Oceans of people are great to include inside of the script. Think about what I'm doin' with Funnel Builder Secrets... This is a little bit of a different-style episode, I just think it'd be kind of cool and valuable to do with you guys, okay? Now that he's got this script completely nailed down for the audiences that keep coming to him and we're like, no it does work for you, that does work, I would use it like this for that, no, you know, and he's got that down now, right? Now that that's down, okay, that has helped create two things here: We know "WHO" we're selling to and we know "WHAT." We know "WHAT" the offer should be. It has been proven, it has been vetted, the market has spoken and said, "Yes, we will give cash for that." So my role is to I come in and be the pitch guy for Funnel Builder Secrets. I don't really change the "What." I actually don't even really change the "Who." I don't change the "What" - I don't change the offer. What I'm doing is I'm changing the stories. I'm not gonna go in and tell potato gun stories. I'm not gonna go in and tell the stories that Russell would normally tell. The audience doesn't know who I am, right? As far as sales psychology goes, there's really two intros in any script. Guys, again, follow me here, I know this is not a normal Sales Funnel Radio episode but stick with me for a moment, okay? There are two intros inside of any sales script. And people screw this up all the time... In the first intro, you gotta answer the question, "What is this? What is Funnel Builder Secrets?" It's this knee-jerk reaction that people are gonna have to keep them safe. It's a reaction from the part of the brain that keeps people safe, okay? You know, the "croc brain." If you guys ever read the book Pitch Anything, it's a fantastic book to go read - one of my favorites... But first thing we're gonna do is we're going to intro, I gotta intro Funnel Builder Secrets itself, okay? The second thing, (and this is the reason I can't go tell Russell Brunson's stories even though it's Russell Brunson's product), I gotta tell my stories. The second intro is an intro to me. "Okay, okay, you've made me feel safe, you've made me feel okay, I know what Funnel Builder Secrets is now, okay, I have the expectations for what the rest of the script is gonna be." They're not gonna say that, but they're feeling those good, warm fuzzies.... "But who are you?" That's like the second thing they're gonna start feeling - so I have to intro that. So we're still targeting the same "Whos," the market has spoken, the market has said, you know what, I'm a good fit for this. And we're like, "oh cool, we didn't think about that. We'll add that to the script." And so we have a big list of what all these WHOs. "Oh, I'm in retail, B2B, info, supplement, ecom, MLM, Coaching, info product, physical products." Tons of lead gen. Anyway, we know what all the "Whos" are, and the market keeps telling us who the best fit is. Very key. We also know what the best "Whats" are. "First you're gonna get this, and then you're gonna get this, and you're gonna get this, and you're gonna get this." There's a portion of that offer that comes from the market telling us, "You know what? I would buy this main thing up here, I would buy the main product that you're talkin' about, but I just don't how I can X, Y, and Z?" And we're like, "Oh, cool, okay, let's go add another product they'll get for free that will answer that when they buy the main product." Crazy cool, right? So we have the right "Whats." We got the right "Whos."The thing that I am switching is the stories, okay? I'm still introing the webinar the same kind of way that Russell does it, but I have to introduce me - so they know who the heck they're listening to -'cause the sales psychology's gonna stop if I don't do that. But I gotta go come up with my new stories. I gotta come up with a story for secret number one, a story for secret number two, a story for secret number three. (If this is completely Greek, if you have no idea what I'm talkin' about, then you have got to go read the book Expert Secrets Those are free sources guys, they're worth more than my entire marketing degree. That's not a joke... I've learned more from those books and more from those resources than my entire degree - which took five years - and I don't use any of it. I use everything that has to do with those books though, okay? ) Anyways, I have to come up with the stories for me - even though it's not my product. One more major point here, and hopefully I haven't spoken too much and gone too crazy here? I remember I was riding my bike home one day from college classes - we didn't have enough money for another car - and frankly, my pride was on the line a little bit. I had tried at least 10 businesses on my own, and they'd all failed or barely broke even. It was a nice summer day - usually, it was freezing, and I was beating myself up with phrases like "Man, you've been studying this for years, Stephen, what's wrong with you? It's gotta be you, Stephen, 'cause all these other guys are doin' it - what's wrong with you?" Don't do that beat yourself up - it doesn’t help. … But that day, I was beating' myself up. I was like, "Man, I've been studying like crazy, I know what I'd do in this scenario, I see that guy's business in that scenario, I know what I'd do over there, I know what I'd do over there." And I was like, "but why am I still poor?" It was a big question for me, and I remember that there was this idea that came flying' into my head... First of all, I was like, "Well shoot, I'm not even asking for anybody's cash anywhere, you can't even give me cash anywhere online, so that's dumb, why am I complaining? There's not even an ability for somebody to be able to pay me." Number two, (and some of you might laugh at this, and some of you guys are gonna be like, "what?") I had never considered that there was a huge, stark difference between marketing and sales. Sales is not marketing. Marketing is not sales. They have very specific different roles - they have very different functions. I had been doing door-to-door sales and telemarketing for the explicit reason of learning sales. That's actually why I did it. I wanted to learn like consciously, that's the reason I chose the door-to-door. I was like, "you know what, I know this is gonna be terrible, it's gonna be hell sometimes, I'm gonna get the door slammed in my face like crazy, I'm gonna go make door-to-door sales," and that's one of the reasons I did it. But riding home that day, I realized, "Crap, marketing isn't sales. I've been studying sales, what the heck is marketing? Like dang, it!” So to just sum it up real fast here, and not make this like a course: Sales are what happens face-to-face. That's what I was doin' door-to-door, that's what I was doin' over the phone, I wasn't face-to-face but you know what I mean, I was with the customer, right? Sales are what happens face-to-face, but marketing is how you get them to your face. This is an area that a lot of people don't study ever. And so, if you think about what I'm doing with the Funnel Builder Secrets webinar right now, you think about how this whole thing works… What I am doing is I am affecting the marketing of Russell Brunson's Funnel Builder Secrets script, but I'm not affecting the sales of Russell Brunson's Funnel Builder Secrets script, okay? Again, one more time, follow me here, let me draw this on the whiteboard. A script, any sales script- not just a webinar - at the beginning of any script, it’s very marketing driven. Another way to define marketing is "the act of changing somebody's beliefs for the intent of a purchase to happen." You're just changing somebody's beliefs. You're changing the way they see the world, all right? You're educating with the intent to change beliefs in hopes that it leads to a purchase. That's really what marketing is. Sales, sales is just reasons to act now, okay? "Here's what you're gonna get - 50% off - Price goes up at midnight."Countdown clocks here!” Those are all sales tactics, but they're not necessarily marketing tactics. A marketing tactic has everything to do with the actual stories that you tell, it's the way that you break and you build someone's belief patterns. So my task for this webinar, which I've been incredibly honored to do... I'm excited guys, I get to do it with these massive people in their audiences and close them, right, and do the webinar for that person in Russell's name, right? I'm hopin' in the future it turns into some traveling and doin' it on stages, that would be really fun, anyway, that'd be really cool - 'cause Russell is the CEO of a major company so he can't really do all the stuff anymore, right? So think about this, any sales script is really broken into two major pieces... there are more pieces, but there are two major pieces... The biggest thing that's happening at the beginning is marketing. I'm tellin' stories with the intent to change your beliefs, and the way you see the world, to help you understand that you're not seeing the world the way it really is. For example: "Oh man, don't use a website. Last time I used a website blah blah blah blah blah blah..., and it was a terrible result, and this guy said the same blah blah blah blah blah blah, blah." I start changing' the way you see the world: "Oh, I always thought websites were the bee's knees, and the cat's meow - baby, like websites are everything." And suddenly, they're like, "Oh crap, this guy says they're not, what's the answer?" Then Sales swoops in... Does that make sense? So I'm gonna tell marketing stories, and that's what's gonna happen at the beginning of the script for the first half or maybe more - when you think about the timeline of a script going' on the first half is marketing. Then somewhere down the road, we flip into sales mode. Then I start talkin' about the offer. I start talking about logical reasons to purchase now. I start talkin' about what you're gonna get when you act now. I start talkin' about what will happen if you don't buy now. I begin answering objections. "I don't have money." Well I'm gonna answer that objection. "I don't have this." Well I'm gonna answer this objection. At the end, I'm using some closes, "Go buy - Go to this URL - Open up in the tab - Go here!" I feel like I keep saying this over and over in all these other subgroups I'm in, but I've never mentioned it on my podcast - that's why we're diving' into this. I know it's a little bit deeper, and a little bit more tactical than I usually go on this show, but I just hope it helps. When I look at a script, there are two major phases, so what my role in this webinar is, I'm not actually adapting or changing Russell's offer at all, right? Dana Derricks didn't change Russell's offer at all - it's still Clickfunnels, right? However, the lever that you can change, the lever that you can adapt when you are not in control of the actual product is marketing. You can control the stories. Those are levers you can pull. The actual offer is over on this side, all right? I'm not touching it, I'm not gonna change it. I'm not gonna pull out the different products or put them back in. Why would I change that? It's an amazing offer. I can't even compete with the things that are in that offer - it's incredible, absolutely incredible! Why would I ever touch it? That's not what I'm touching. The thing that a lot of affiliates do, and even JVs, is they'll be like, "But what uh, uh???" and they stress out, they're like, "How do I sell this offer?" Don't worry about the offer! The offer's already sexy. It's up to its creator to make the offer amazing, absolutely attractive and absolutely incredible. The place that you go and you spend all of your time in is this marketing. What are the stories that you can tell that will break and rebuild beliefs? What's the stance you can take? What attractive character attributes can you take on? The stance I'm taking is very much that of a reporter. It's Funnel Builder Secrets and I was the lead funnel builder at ClickFunnels for a little while, right? I was Russell's funnel builder, and that means I should probably be able to sell Funnel Builder Secrets quite well. I'm gonna go through and adapt the stories. It's gonna be fascinating. There's not gonna be a potato gun story in one of his scripts - so that’s gonna be really weird ;-) Anyways I'm really, really excited! So just know when you don't control the offer, it's more about the stories you're gonna tell in the beginning. It's more about the pre-frames, before they see the offer. You're not gonna touch the offer, don't try and, don't even worry about the offer. If someone's like, will you promote my thing, and their offer is not drop dead sexy, don't spend the time comin' up with the stories. Your job is to break and rebuild the beliefs that they have about what's possible so that when they see the offer, they're like, "Oh my gosh, that's a new vehicle. That's a new opportunity for the desire I have. That's a new way for me to get what I've been goin' for all along." What bridges that gap is the stories that you tell. So I'm going in and creating all the stories that could break beliefs. I'm pre-thinking the beliefs that I'm gonna be breaking - so I can match my stories to them, and tell them in a way that causes the epiphany in their head - "Wow, I gotta get this offer!" So anyways, I just thought that'd be kind of a neat episode. I know this is a little bit different style, and it made me think of Dana Derricks with the chicken suit. I was like, "Oh yeah, it's like the time Dana came in, and he was selling' Clickfunnels." Clickfunnels isn't his, but he was still adapting and helping to write the scripts. Fascinating! So, anyways, we got a chicken suit on auction... if you guys want it, bids start at a million buck. All right guys, we'll talk to you later. If you guys have enjoyed this please, please, please share this, please, please, please go tell iTunes Zeros & Ones with the review, how awesome this has been. Please go review it, it really means a lot to me, and I've spent a lot of time putting these things together for you and I just hope that it helps break and rebuild your beliefs on how you can build a successful sales funnel. Guys thanks so much, talk to you later, bye. Oh, thanks for listening. Hey please remember to rate and subscribe. Hey you want me to speak at your next event or mastermind? Let me know what I can share, that would be most valuable, by going to stevejlarsen.com and book my time now.

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10X Your Income When You Become A Specialist

Play Episode Listen Later Jun 27, 2018 13:51

The interesting truth behind what happens when you shift from being a generalist to a specialist. On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing. Here are some of the other awesome things to look forward to in this episode: Find out why being a “jack of all trades” isn’t good for growing your business. Why being the funnel guy has helped Russell become even more successful. Find out how you can become a specialist in a tiny piece of your market and why that will 10x your business. So listen here to see why it’s good to be a specialist. ---Transcript--- Hey what’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. So excited to have you guys here tonight, I’ve got something really fun I want to share with you. Alright so, I’m not sure the best way to kind of pre-set this up. But I want to share this with you because I think this is why a lot of people struggle. In fact, looking backwards now, it’s always easier to look hindsight. But looking backwards, I think this is one of the reasons why I struggled for so long, for probably almost a decade. The reason why is because I was trying to do the right things. I was trying to figure out how to provide value for my customers. So I was learning all sorts of things. So as I was learning everything, I was trying to teach these things, trying to share things, which is good. I think a lot of times people like us, who are creators and who like to give and serve, it’s just kind of our nature to do that. So I don’t think it was bad, necessarily, but what happened, I started becoming a jack of all trades and a master of none. I remember that when I first started getting into the internet marketing business and teaching stuff, I looked around at the marketplace at the time, and there were people that were specifically good at one thing. Jeff Walker was good at product launches, Frank Kern was good as mass control, they had all these different people, I can’t remember all the names right now. Perry Marshall was PPC, Brad Fallon was SEO and everyone is good at their one thing. Then for me, I started learning all these things. John Carlton was copywriting, and I looked at all these people and they had one thing, but for me I was like, I was good at all those things. I knew how to do SEO and I knew how to do pay per click, I knew how to do the copywriting, I knew how to do product launches and I knew how to do all these different things. So I would try to sell myself, I would teach, I could do everything for you guys. And I would try to show them how to do everything. And what’s interesting, as I tried to show people how to do everything, it was hard to really grow and scale my empire, or whatever you want to call it. And it was always weird to me because it was like, oh you can go there and get that one thing from that person, but you can get everything from me, come to me. And I think just because I loved it all, and I geeked out and I wanted share it all. But because no one could ever look at Russell and be like, “Russell’s the guy who does this.” They were like, “Russell is this guy that’s teaching all sorts of stuff.” Because I didn’t specialize, no one ever wanted to come to me. It was really interesting, and it was always frustrating to me because I was just like, I felt like I was as good if not better than most of these people, but because I didn’t specialize it was harder to get people in. So that was me for a decade. I struggled because I knew I was good at all these different things, so because of that I wanted to do them all. Now fast forward to four or five years ago, whenever we started making this transition and as we launched Clickfunnels, I kind of became the funnel person. And it was strategic, because I was Clickfunnels it was like, “oh he’s the guy who does funnels.” And I started talking about it more, started sharing it more. I became obsessed with just that one piece. So because of that, I started just going deep into funnels. I think that if you ask anybody now, they look at me as, “Russell’s the funnel guy.” And I wasn’t the first funnel guy, I wasn’t….honestly, I’d been teaching funnels for a decade prior to that right. But for some reason, it was just one of the things in my tool belt, but it wasn’t the thing. But when it became the thing, it changed everything in my business. All the sudden people who wanted to learn funnels came to me. And I watched as my empire, my brand, my whatever you want to call it started growing dramatically. Now after I became the guy at this one thing, I was the guy at funnel building, what’s cool is I bring my audience is, but I can still do and still serve them in all the other things. But it all comes down to one core thing, funnel building, that was my thing. I was the guy about funnels. And then I can teach traffic, but instead of teaching traffic it was fill your funnel. Here’s how we fill your funnel full of people. I could still teach copywriting, but it wasn’t just copywriting, it was funnel scripts. Here’s how we do the copy for your funnels. I can still teach traffic generators, all these different pieces that I was good at. I can still teach them all, but they are in the context of this one thing, funnel building. And when I did that, you’ve seen how things grew. I was able to build, we were able to build software around it and trainings and everything else. Masterminds, and coaching programs all around this one thing, which was the funnel. Now once again, inside of that I can teach all the things I did before because now I was known for one thing that was the key. So that was kind of the first thing I wanted to share with you guys. But it goes deeper than that. Today I had a chance, my wife’s out of town at a funeral for her grandma, so I was home with the boys, so I spent a lot of time with them, which was fun. Then I also went and worked out on my own and kind of just had some time to myself too, so I was listening to podcasts, and one of the podcasts I was listening a lot to was Dana Derricks. His podcasts and one of his books and stuff like that, and it’s been interesting because I’ve known Dana now for probably two, maybe three years. He joined my inner circle and he spoke at Funnel Hacking Live this year. What’s interesting, when I met Dana, he was famous at the time for copywriting for Amazon listings. He was charging people 10 or 20 grand to write a listing in Amazon. And that was his thing. It was good, he was making really good money, but it’s one off things and he got tired of writing. So he was like, “I’m going to write a book and teach people how to do what I do.” So he wrote this book and then he was like, instead of selling the book for really, really cheap, I’m going to sell it for really expensive. So he started selling these books teaching people how to do Amazon copywriting for like $500-$1000 per book. And started doing better, gave him leverage, started making more money. But still the marketplace, it wasn’t the big market that he wanted. So then he transitioned from there to teach people, “You can write these really expensive books like I did.” So he created a book that he started selling for like $2500 that taught people how to write books and sell them for $1000 at a time. And that was a thing and it was doing well, but I don’t think it was ever huge. And then how he started selling that book, he got a strategy that I think he got from me, and I got it from Chet Holmes and it was this concept of the Dream 100. Chet Holmes, there’s one chapter in his book called the Dream 100 and then inside of my training, I think I’ve referenced it four or five times, I’m a big believer in the Dream 100. In fact, in my book Traffic Secrets, the foundation of that is the Dream 100, which is kind of cool. But then Dana took it and put it on steroids, he wrote a whole book about it, started doing it, did it for his own stuff and then started doing it for other people. And that became this new, if you look at Dana now, he has become the dream 100 guy. He has a whole back end thing for, I don’t know, 30 or 40 or 50 thousand dollars, where he actually does the dream 100 for you, and all these crazy things. He’s got his book on dream 100 and now that’s become his thing. He may transition again in the future, who knows. But for right now, that’s becoming his thing. He’s got the book on front end, he’s got the done for you or done with you on the back end, all these things, and he’s going deep, deep into this one little piece. This one piece that was a chapter in Chet Holmes book, it was a chapter of what I share and he’s taken it and gone deep and built this huge business out of it now, and it’s all just because he is now the dream 100 guy and he’s focusing really, really tight on that, which is really fascinating to me. I took my, here’s my scope of everything I could possibly do and when I took one piece of it and became the guy, when deep on that, that’s when everything blew up for me. For Dana, I think it’s the same thing. There was copywriting and then there was writing and all these different things, but when it became dream 100 traffic, this is how you get traffic, this is the best way to get traffic, the only way to get traffic, focus on the dream 100, dream 100, dream 100. That’s when things blew up. Now he’s got his dream 100 con coming out, which is a big event that he’s doing and all these things, but he’s going deep in that one vein and that’s where now people are coming in, because he’s the guy that does dream 100. Anyway, I think that’s so cool. I saw recently also, Steven Larsen’s sister used to work for us, Marie Larsen, and she, and I don’t know everything, kind of her whole story. But what’s she’s done really good, I believe she was helping Steven with his podcast and getting published or whatever and she decided, “I’m going to become the podcast person.” So she went down and was like, “I’m going to come down and become the best person at podcasting.” So she did that. “I’m going to teach people to do podcasts, I’m going to help them do podcasts, I’m going to build a service around it. I’ll do my podcast about podcasts.” All this stuff, she started focusing on that one little piece, that one little sliver of the market, and because she’s now becoming that person people are coming to her and she’s helping them do podcasts. And she went from not making any money online to overnight to making, I have no idea her revenue, so I’m guessing, $5000, 10000 a month or more and just….because that became the thing. Another good one is Giada Golden who is a super cool person. She was doing relationship coaching and other things and having success in different pieces, but inside of the Dotcom Secrets book, there’s one little chapter about soap opera sequences and how to write these soap opera sequences, so she took that piece and started doing it for herself and then started doing it for friends and started having success and started geeking out on going deeper, deeper, deeper now. She’s like, “I’m just going to be the person who writes these really amazing email sequences.” And then she did it for one person and it blew up for them and then someone else, and someone else. And everyone started hearing about it, and right now she’s making, again I don’t know her exact numbers, so I’m probably not even, I know it’s well. I know it’s more than $25,000 a month she’s making writing emails for people and going deep into that. And she hasn’t even created a course or training or anything, she’s just doing this service and making more than a doctor makes because she went super deep on that one little skill, that one little piece. So for you guys, I think a lot of times we’re trying to become so good at everything, teach everything, do everything and that kind of thing, but look at the whole market, look at all the stuff out there and just pick the sliver that you could become the person at. That you could go the deepest, that you could be the best in the world at that one little thing. Figure out that one little piece and go deep. That’s the magic, it’s not in being a generalist who’s good at everything. You can do that, and you should do that, because it’s good to have your skill set there, but the magic comes when you specialize in a little thing. Look at doctors for example, the more a doctor specializes in a thing, the more money they can charge. I’ve got a lot of people who live around me that are doctors and the ones that go to more medical school to specialize in a tinier thing, make more money than the generalists who are able to fix kind of everything. So that’s the mindset I want you guys thinking through. In your market, how do you become the person, the sliver, the one little piece that you’re going to own, it’s going to be your thing, that you do better than everyone else, that you can geek out on. So when someone’s like, “What does so and so do?” “Oh he’s/she’s the person that does podcasting.” “..that does email sequencing.” “…that does weight loss for teenagers.” Whatever it is in your market. What’s that thing? Find that thing. And don’t be nervous, “Oh it’s such a small segment.” The smaller it is, the more specific, the more specialized you become, the more valuable you are. When I became, when I was Russell Brunson, the guy who knew every type of marketing known to man, I was a generalist and I didn’t get paid what I feel like I was worth. When I specialized and became the funnel guy, that’s when my income exploded. After you understand that, then it’s like you can layer on other things within the context of that, but you do it all from the same foundation. Like I said, with funnel building with me, that’s my thing but I can lay on copywriting, I can lay on traffic, lay on these other pieces still but they’re all tied. You’ll notice I pretty much have funnel in every one of my podcasts now. Funnel or secret, those two words are mine, they’re in everything, because those are the things that tie back to the one thing I’m the best in the world at. So for you, just think about that. What is the thing you can become the best in the world at, and the smaller…you think about Dream 100 that’s such a small thing. For me it was a page and a half of one of my books, that’s as much effort I put into that. I wouldn’t have thought you could build a huge business with it. Because someone took that piece, that sliver and went super, super deep, boom. Dana’s building a multi-million dollar a year business out of it. Giada took Soap opera sequences, that one little piece, five or six pages that she learned and then went deep with it, boom $25,000+ a month coming into her, just for writing emails. She’s beginning this journey that’s going to turn into a multi-million dollar business by actually doing this service and training and teaching all this other stuff around it. And then with others as well. So just think through that you guys. Just start thinking aobut that for yourselves. You don’t have to be good at all these amazing things, just pick the little sliver that you’re going to become the best in the world at and go deep there. And the deeper you go, the more you master that craft, the more people are going to come to you because they’re going to want that thing because you’re the best in the world at that piece. So I hope that helps. I appreciate you guys all. Have an amazing night and we’ll talk to you guys again soon. Bye everybody.

amazon figure seo income specialist soap funnel ppc masterminds master of none clickfunnels russell brunson marketing secrets perry marshall jeff walker chet holmes giada frank kern funnel hacking live traffic secrets dotcom secrets john carlton dana derricks steven larsen marie larsen

SFR 143: Dana Derricks Shares His Top Revenue Method...

Play Episode Listen Later May 8, 2018 50:43

Click above to listen in iTunes... I've come to know and be increasingly amazed by Dana. His knowledge and skillset never ending and very impressive. Dive into this episode with notes to learn how he's using the Dream 100... What's going on everyone, this is Steve Larsen, and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. How's it going everyone, I am super excited for today. I have a very special guest on. Please go stop whatever else you're doing. Again this is another one. Take a piece of paper out, write down notes, write down inspiring things that come to you. This is the kind of episode that not just has the ability to teach you a lot, but have a direct impact on the thickness of your wallet. I'm very excited for our guest today. I have known him for quite some time. I'm always extremely impressed with everything that he does. I want to welcome to the show, Dana Derricks. How you doing man? Dana Derricks: What's up man? Hey, thanks for having me. And for anybody that's listening, if you're in your car, pull over, put your hazards on. Just stop what you're doing. Tell your dog to go away. Your about to get hit with some gold here. Steve Larsen: This is awesome stuff. Thanks for being on. Anyway, I've been just been super impressed with you. I think honestly the first time we met though was we were redoing the homepage of ClickFunnels and Russel's like ... I remember I came in one day and Russel was like ... He was like, "Hey man. Dude I got Dana Derricks man. He's going to come on over and he's going to help us rewrite the entire, all the copy for ClickFunnels' homepage." And I was like, "Cool. Wait, who's this?" "He's the goat farmer." I was like, "Wait there's a guy ... There's a goat farmer who's an internet marketer?" He's like, "Yeah yeah yeah yeah." And then you came out and you showed up, and you had overalls and like, sweet straw farmer hats. And I was like, "This guys is the man." And like ever since then I've just been diving into your stuff. I'm super impressed with what you do. Dana Derricks: Dude, thanks man. I'm glad I have one fan. Steve Larsen: Whatever. Dana Derricks: No, that was so much fun and don't forget what ... By the end of that trip, what did you end up wearing home? Steve Larsen: Oh yeah. Oh yeah. So he came in one day, just so everyone on the show ... He came in one day, it was one of the last days, and he had a full chicken suit costume for me. What was ... You gave Dave a massive bear. Russell had ... He was the gorilla right? Dana Derricks: Yeah. Russell was a gorilla, Dave was a bear, you were the chicken. Steve Larsen: That's right. And I thought that it'd be funny to ride that on my motorcycle home. So I did. And we'll put that - Dana Derricks: And... Steve Larsen: In the show notes. Dana Derricks: Yeah. Please. And can we put the picture? Can we dig up the picture too? Steve Larsen: Yeah. I'll go find the picture. I'm just writing that down. Dana Derricks: Oh man. So good. Steve Larsen: Chicken. Dana Derricks: Such a good sport everybody. Steve Larsen, everybody. Steve Larsen: Oh thanks man. Appreciate it. Well hey, just so ... If you guys don't know, if you're not aware, Dana Derricks is one of the, I would say foremost experts on this whole concept that I feel like is extremely kind of gray, cloudy. A lot of people don't understand it, but it's this whole thing around the Dream 100 and how to actually implement it. And I mean you literally wrote a book on it right? And when did that come out? Dana Derricks: When did the book come out? Steve Larsen: Yeah yeah. Dana Derricks: I think it's been out for about eight months. So probably about towards the end of last, of 2017. Steve Larsen: Okay cool. Now before, before you were doing Dream 100 ... So I mean, first of all, how did you become an advocate of Dream 100? How did you start doing it yourself? Was it ... I mean, I know the story, but for everyone else who's listening, like how does a goat farmer who's also a copywriter, who's also an internet marketer overall product creator, go directly into Dream 100 stuff as well? Could you give us a little backstory there? Dana Derricks: I know. Everybody at this point is probably thinking, "Stephen, what is wrong with you? Where did you find this guy?" Steve Larsen: "Who is this guy?" Dana Derricks: Yeah. "What's happening?" So yeah. So I guess a little bit of a backstory that got me into the Dream 100 was I'm the type of guy that's going to try everything, and then figure out what works and what doesn't. And when I figure out something doesn't work, I just keep moving. Like, so I always say like honestly, there's two things about me that work well. Like, number one I'm too dumb to overthink things so I don't get paralyzed by that. And then number two, for every ten things I try, one of them works and I'm thrilled. Like I'm so grateful for the other nine that didn't work so that I could get those out of the way to find the one that did. Right? So like for me, like I look at like major league baseball right? The best in the world, on the planet, go up to the plate and they end up getting a base hit or you know a single, double, triple home run only three out of ten times. Right? Like nobody goes over four out of ten. So what's happening the other seven out of ten times? They're striking out. They're hitting the ball and getting it caught. Like bad stuff's happening almost over two thirds of the time. Yet like, us in business we go and try one thing, we step up to the plate and we expect to hit a home run, and then when we don't we're like devastated and never want to step up to the plate again. So for me, I was not ... I wish I could share this amazing story of how I fell in love with the Dream 100, and it was this love story. But reality is dude, I tried everything. So back in the days of Google SEO, like, Google AdWords, and then YouTube, and then Facebook, and then like all these things I tried and tried and tried, and it just like, it sucked and I failed. I kept failing, and failing, and then I realized, "Wait a minute." I was already doing the Dream 100 before I even knew what it was, and that was the only thing that ever worked for me. So that's why I got obsessed, doubled down, wrote a book about it, and all that other good stuff. Steve Larsen: I mean, how did you first find out about it though? Was it straight from Chet Holmes course, from Russel's stuff, from ... Where'd you learn about it? Dana Derricks: Yes. So I actually first figured it out through Russell. I think he had something ... One of his things was like the lost chapter on the Dream 100, and he just kind of described what it was, and then he was talking about Chet and I was like, "Oh man. I have sifted through many stacks of hay looking for this needle, and I finally found it." And then I grabbed Chet's trainings and it was like game over from there... Steve Larsen: So what ended up happening. I mean you read this thing, and you go start implementing. Like what did you do first? Because there's a lot of ... I feel like there's just a ton of misconceptions. Everyone thinks it has to be this package, or it has to be this ... I don't know. I think we all over complicate it a bit. Like what did you end up go doing? Dana Derricks: Totally. So well, the first that I think everybody thinks when they first learn about the Dream 100 is, "Oh my gosh, I've already kind of been doing that. Right? I didn't realize it." So for me, the big epiphany immediately was, "Holy crap." So for those that don't know my story, I grew up in a town of, I kid you not, 512 people. Steve Larsen: Oh no way. Dana Derricks: Yeah. My graduating class was 30 and we had a big class. Steve Larsen: Wow. Cool. Dana Derricks: Yeah. So my life growing up, because we didn't have a movie theater, we didn't have a grocery store in town. We had nothing. We had a bunch of cows and not even a goat. Like what the heck? Right? So football was our life, and I love football so much that I didn't want to stop playing after high school. I wanted to play in college. And nobody from my school, or area for that matter, played in college or did anything after high school. Like it was just, like we're too small. Nobody knows about it. Like it's not for real. So I'm like, "Screw that." So none of my coaches ever played college football. They don't know how to help with recruiting and all this. So I'm like, "Screw that. I'm going to do it myself then." And basically what I did is I created these ... Well first I started with ... I printed out a list of 40 schools that I potentially wanted to play football for. And then I made a packet for each school, like literally a box, and in it had like the highlight tape, a letter of recommendation from a coach, a personalized letter addressed to the coach that I was sending it to, all this stuff right. And I mailed all 40. And I was like, "All right, sweet. Let's see what happens." Two weeks goes by nothing. I'm like, "Wow that was a waste of time." Third week, I get called to the principal's office which for me is not a good thing. Like, "Oh man. What did I do?" I go in there and there's a football coach in there, and I'm like, "Whoa." He's like, "Are you Dana," and I'm like, "Yeah. Who are you?" He's like, "I'm Coach so and so." And he's like, "I'm here to recruit you." And I'm like, "What? You're here to recruit me? You came all the way to my town?" He's like, "Yeah," and then day or two goes by and then I get called back in and suddenly there's two coaches in there from two different schools at the same time. And I'm like, "Oh my gosh." And I remember like ... Yeah. Like my principal pulled me aside and he's like, "Dana when is this going to stop. It's really disruptive." I'm like, "I'm sorry Mr.C, it's like a broken fire hose. I can't do anything." So long story short, because of the Dream 100, I didn't even realize what it was at the time, I ended up getting a pretty major football scholarship, and I'm the only person in the history of my school that's ever gotten any sort of athletic scholarship, and it's 100% thanks to the Dream 100. So that's like the first emotion you go through I think when you learn about the Dream 100 is like, "Oh my gosh. Why didn't I know about this sooner? I was already doing it." You know? And then it turns into, "How do I now leverage the crap out of this in what I'm doing today here and now?" Right? So what I did, just really quick, was I wrote out a list of my Dream 100 right then and there and I remember, I'll never forget, Russell was at the top of my list and I looked at it ... This was not that long ago either. This was only a couple years ago. I looked at it, I'm like, "There's no way that I could ever get that guy to ever pay attention to me or do anything with me." Right? And I erased it. I literally erased it, and then I was like, "Oh maybe." Right? "YOLO." So I put it back up on the side of the list, like with an asterisk. And I'm like, "Eh. Maybe." Right? And then fast forward like couple years, and then I go up, get to meet you and hang out with Russell, and speak at a Funnel Hacking Live, and all this other crazy stuff, and it's all 100% thanks to the Dream 100. Steve Larsen: So for everyone else also, before we started this Dana is an amazing copywriter. He's amazing and Dream 100, and between those two topics I asked him, I was like, "Which one do you want to talk about?" And he said, "Which one do you want to talk about?" I said, "Which one gets you the most frustrated and mad?" And he immediately said, "Dream 100." Why is that? Before we dive into some how you actually put this together, how come the Dream 100 gets you most ticked off compared to copywriting which is also very important? Dana Derricks: I love this question. So for me it's because I feel like it's sort of a tragedy that most ... Every single business isn't ... Like first of all that everybody just doesn't know about it, number one. And then every single business or entrepreneur isn't using it. Like to me that is such a tragedy. And for some reason, like I still don't know why. For some reason when people think of traffic and getting people into their funnels or eyeballs on their offers, or whatever, they instantly think, "Oh Facebook ads. I need Facebook ads." And for some reason, like that apparently is the only traffic source in the world. Right? Like, it's just this crazy misconception and the reality is is the Dream 100 is a much ... How do I want to say it? It's a much more sustainable approach because it will never go away. It worked 50 years ago, it works now, it'll work 50 years from now. And it also ... It's free. I mean it's targeted eyeballs on your stuff for free. And it's all about ... It's really not that difficult. It's just building relationships with people. So that ... I guess that fires me up is like why everybody thinks they need to have Facebook ads or whatever else when they could be using the Dream 100 instead. Steve Larsen: Yeah, I feel like maybe that is part of the issue though is like, most internet marketers now are ... We're just spoiled. I mean before Facebook days, I mean how did everyone get the traffic that they needed. It's exactly what you're talking about right now and I feel like that's ... Not that Facebook's a bad thing, but I don't know how to drive ads. Like I don't want to go learn that stuff. I feel like Dream 100 is so much more long term sustainable, higher leverage sources of eyeballs than going and ... Anyway. And learning that stuff. So you mentioned real fast, you said, "Okay. I went and I ..." It's funny because Russell was number one on mine also, and I was like, "Eh, we'll see. I don't know." How did you make your list? I feel like that's the ... Do you feel like that's the reason people actually never do this? Like one of the choke points? Or how do you actually put it together? Dana Derricks: I think that's a big one. And that's probably the most common question I'm asked when I'm talking about it. Yeah. It's like, "Who was my Dream 100? Who was it?" And I'm like, "Well ..." So finally I came up with a very simplistic equation I can give you and your listeners if you want it. Steve Larsen: Yeah. I'd love that. Dana Derricks: So basically it starts ... It doesn't start with your Dream 100, it starts with you and then your customer avatar. So it's literally this simple. Who is your customer avatar? And that to me is a function of who do you want, as well as who do you not want? So it's who you want, minus who you don't want, equals your customer avatar. Right? And then so I've got my customer avatar, because if you don't have that then the Dream 100 is a very complex, difficult thing because you don't know. Right? So all right. The next question is, where are your customer avatar? Like where do they hang out? Right? Is it certain Facebook groups? Is it associations they're in? Is it ... Are they buying the same book? Are they all subscribed to the same software? Do they listen to the same podcast? Like if you can figure out who your avatar is, figuring out where they are is not that hard, and then wherever they are, whoever owns and controls the group that they're in, the groups I should say, or the audiences, that right there is your Dream 100. Steve Larsen: Interesting. So you go from your customer avatar meaning who you want and don't want, and then you go from where they are, and then who already has them. Dana Derricks: Exactly. Boom. Done. Steve Larsen: Who has them. I'm just taking notes. Dana Derricks: Sure. Steve Larsen: Who has them. Okay, so then from that point, like ... So I'm just ... From when I've launched a lot of stuff and I've got Dream 100 stuff all over my office right now. What ... Huge believer. Huge believer. So I'm excited I get to - Dana Derricks: Yeah man... Steve Larsen: I feel like ... I mean I like to sit down and start creating somewhat of a campaign for each one of these people with a blend of personalization, but also my ability to do it kind of en masse. You know what I mean? To each one of these people. I don't know if that makes sense. But what do you do next to actually get a hold of them? Are you going one by one for each of them? Are you doing something mass that kind of blankets all 100? Dana Derricks: Great questions. So I actually, gosh this is just a little bit off topic but it helps to kind of illustrate this. So how build my system around what's working is I do everything the hardest, longest way possible and then that becomes my system. So for example, if I launch a new offer for something, like if I have a ... If I come out with a new $2000 book right? I will find the person who is absolutely unqualified to buy it, who might want it, but who's totally ... Like for example, maybe they're totally broke. Right? And I will literally go through and answer every single question for them, and have 1500 back and forths if I have to, to then have basically, after the point of first contact to the point where they actually buy the thing, which is like a humongously long duration of time and effort. That is my system. Right? So that is now my system because very single objection basically has already been taken care of, and those are now all scripts that I can use for the next person. So I do the basically ... That's how I look at everything. So for my Dream 100, like let's say I have a target. And I'll use more of a short term target. So like a smaller kind of, more accessible one. Because Russell, that's a long term play. Right? But like a smaller one that you could start the conversation with already is like ... You definitely have the elements of personalization, so figuring out ... And this all comes obviously from ... So for those of you that are Dream 100'ing Stephen, you're in the right place because listening to his podcast is a great way to get his attention and get to know him, and the second secret sauce I'll tell you is, buy all of his stuff. Okay? So there's a correlation usually between how much access you get to someone, and how much money you've spent with them. So - Steve Larsen: That is fascinating actually. Dana Derricks: Right? Steve Larsen: Man. You say too much good stuff man. You got to slow down. I can't write that fast. Dana Derricks: Yeah. So for me it's like, I'll just pick ... So when you're starting out, it's really critically important to just pick one that isn't years down the road, so don't go after Tony Robbins on your first one. But also don't go after somebody that is already in your network that you could get a yes from without even having to go through all the hoops of all the other stuff right? And then just figure out what it is that can just showcase to them that you care about what they say, and you listen, and you consume their stuff, and you buy their stuff. Right? So I've had people ... I learned this myself, they're like, "Well are you ..." I wanted to partner with software companies before and they asked, "Well are you a subscriber of the software?" And I'm like, "Good question." Right? Like, "I should probably get an account and get to know it really well before I should expect them to want to do anything with me." Right? So that's the beginning. If you're not already doing that, then it's going to be really really difficult. But once you are, then ... Because it's like you're part of the community right? And - Steve Larsen: It's funny that ... There's a few times I've tried to reach out, or someone reached out to me, and they're like, "How do I learn this?" I'm like, "You serious? I have a course on this." They're like ... You know there's been times when ... Anyway. I don't know how else to say yes, amen, ahh, little hallelujah, lights coming down. What he's saying right now, please visualize bright shiny objects and things in the sky because that is so gold. Dana Derricks: That's funny man. But yeah, like if you think about it, makes total sense too. Like, if you're already ... And the other ... To take that a step further, is if you can contribute value to their community, right? So like for me with Russell, I have intentionally ... I don't ... I love helping people, but like I'm not getting paid and I'll go into the ClickFunnels community, the Facebook group or whatever, and I just go help people. I'm not there, I don't have an agenda. I don't have ... I'm not selling them. I'm just going in there and helping. So if they have a question to something that I know the answer to, I'll spend five, ten minutes helping them. Steve Larsen: Which you're so good at man. I've seen you pop around all over the place doing that. Like I watch you do that all the time. You're such a ... Ah, it's awesome. Okay cool. Yeah. Dana Derricks: Thanks man. Well hey, see I'm glad somebody notices. Steve Larsen: I do man. Yeah I turn back around I'm like, "Man this group doesn't even ... It's not even active anymore. Or this." I'm like, "Man, Dana wrote a long incredible response to that. This is cool. He spent a lot of time on this." Dana Derricks: So yeah. Because if you think about it, who's the perfect person for a guy like Russell to put on stage at his live event? Somebody that the community already knows, likes, and trusts. Right? Somebody that has invested in him and what he's building. And then, not only like monetarily. Yeah I gave him a lot of money to get into his inner circle, right? But also like, I spend quite a bit of time, and energy, and effort on helping his people for free. I don't ask for anything in return you know? So it's like ... That's a deadly combination for anybody to ... How can you say no? Right? Steve Larsen: Right. Oh interesting. Dana Derricks: So if somebody's saying no to you, ask yourself those three things. Am I already buying their stuff and consuming their stuff, and in the community? Am I contributing to the community? And have I ... What was the last one? Oh. I think, have I given them a lot of money? Steve Larsen: Yeah. Yeah. That's awesome. Okay okay. So once ... Let's say ... Let's say ... Right. Because there was some point when Russell's like, "Wow. I'm now aware of Dana," and you realize that he is. How do you move forward? I feel like that's one of the other major questions kind of from the community that happens. They'll be like, "What do I say to him next?" You know, "When do I drop, 'Hey we need stuff?'" What's the steps forward after you've gotten their attention? Dana Derricks: This is like the second most frequently asked question is like, "I don't know what to say to him" or "I just feel like ..." Whatever. And I'll share quick like ... So Lady Boss, Brandon and Kaelin Poulin, amazing human beings, I work with them. They're in my intensive I call it. It's kind of like a course mastermind blend. And they build a $10 million company off of paid ads. And I'm just thinking to myself, "Holy crap. If I could make $10 off paid ads I'd be thrilled," right? And they're like, "We should probably try this Dream 100 thing." And I'm like, "Yeah you probably should. Good idea." So three days before Funnel Hacking Live, Brandon the action taker he is, he enrolled in my course and then he's like, "You know what? I got a guy I think I'm going to put in this spot." So because they're a big company, they can just by having a full-time affiliate partnership management person. Right? So he ends up being Brandon's brother, and his name's Jeff. He's awesome. And Jeff asked me three days before the event this exact question right? Because Kaelin was going to be on stage, which is an amazing opportunity for people to know Lady Boss, and I'm sure there are people in the sea of the 3000 plus that they could potentially work with somehow right? Or they know somebody that they could. So Jeff's like, "Dana," he's like, "I'm really new to this. What do I say to people?" And I'm like, "Jeff, this is the only thing you have to make sure you say. Everything else just be yourself, but this is what you have to say. Before you end any conversation, just ask the question, 'How can we help each other?'" That's it. If you can just get that question out there, they may not have the answer immediately, but at least it gets their mind going, and number one it like tells them what your agenda is. It's not, "Hey can you do Lady Boss?" No. It's like, "Hey. We want to help each other," and that's kind of how it was for me as well with Russell is I got on his radar, and then you know it's like, "How can I help you with what you're doing? How can I help ClickFunnels?" Right? And then that's how it came to, "Hey. You could probably help me by coming out here and knocking this copy for the homepage." Right? So a really long winded way of saying like, if you can just always have that question in your mind, "How can we help each other," then it just takes care of the rest. Steve Larsen: You know, it's interesting, with that approach, which I absolutely love because it comes from a place of friendship, and adding value, I mean you think about Dream 100 ... I mean, doing that 100 times, I mean it's easy to see how ... You easily could have a full-time position with somebody just doing that alone. Managing those relationships, working on the next pieces. Is there ever ... What's the point in the relationship after you've been adding value, because I'm sure it's different for everybody. We're all different, but is there a time where ... Because some of them probably come up and go, "Hey. Let me promote your stuff." But then there's probably other times you have to come back out and say, "Oh my gosh, he's not getting it, or maybe I do have to be a little more forward." Like how do you approach somebody and say that without sounding ... After you've given value, they know you're there, they know you're there to help, you've clearly developed a relationship. What's the way that you approach them and say, "Promote my stuff?" Dana Derricks: Love it. So I basically relate it to marriage. So me personally I would never get down on a knee if I didn't know the gal was going to say yes. I just don't want to be the next YouTube marriage proposal fail video. Right? Steve Larsen: Which are great to watch. Dana Derricks: Oh yeah. As a viewer. Yeah. So I look at it the same way as like ... Like I ask myself, "Have I built up enough goodwill with this person," whether that's buying their stuff, consuming their stuff, being in their community, contributing to their community, or whatever. Contributing directly to them. "Have I done enough of that for them to say yes to what I'm going to ask?" And if the answer isn't a clear yes, I just keep giving value. And usually for me, it's get to the point where people will ask me, "How can I help you?" Like all the time. That's one of the most common asked questions I have is from people just when I see them at events and stuff, and it's like, "How can we help you?" And then I'm like, "Hm. Well let me think about that for a second..." And then it's just the perfect ... So that's the thing is like, can you confidently say yes you've built enough goodwill up for them to say yes. And then number two, if not just continue to give them more value somehow. Steve Larsen: That makes total sense. Okay okay. So we've gone through ... Okay. Gone through how you make the list, psychology of ... I love your approach by the way. That is just pure gold. Choose the hardest way possible because that becomes a system. That way all the objections popup and you can address those in scripts. Things like that. Just brilliant. How to actually ... What do you do with the Dream 100 next? How can we help each other? On to promoting. Okay. You are notoriously known in the inner circle, in pretty much everywhere who's ever come in contact with you, for your incredible packages that you do send. Dana Derricks: Oh man. Steve Larsen: Could you talk a little bit about the way that you do that? I know that Dream 100 itself is not packages, but obviously that is a strategy and a method. Could you tell us a little bit about what it is that you're sending out and what you're working through as you go through each person? Because I've heard some pretty amazing stuff get sent around from you. Dana Derricks: Oh man. Well do I have your address? I'll have to get it. So yeah. Russell talks about ... Because somebody asked him this once, and he had a great response. He said that he likes to theme things. And I didn't even realize that I was doing it, but he mentioned me as well. But he does superheroes. You know. So that kind of takes some of the question out of what you should be sending is if you can latch onto a theme. So for me, obviously goats. So I've got ... Let's see if I have one. Oh I must have sent it out. Oh no I have one. Hold on, wait for it. Steve Larsen: Is that the screaming goat thing? Dana Derricks: That's the screaming goat. Steve Larsen: Nice. Dana Derricks: Oh I got to get you one man. Oh my gosh. That's the best way to crush any awkward silence ever right there. Steve Larsen: Just play that. Dana Derricks: Yeah. So my stuff is really goat related. And then the other thing that I look at is ... And the other thing, if you're creative you don't have to spend a lot of money. I know that's a concern for people, and at the end of the day though this stuff is so valuable, as soon as you get one, yes everything's paid for. So I keep that in the back of my mind. That keeps me going. But as far as like making it stand out and be cool, because I get stuff ... People send me stuff and I hope ... I don't care if they're listening or not. Steve Larsen: It's a lesson. It's a lesson. We're all good. Dana Derricks: Yeah. Like I love you guys. Keep sending me stuff. There is a difference though between something that somebody personally put together in a box, and somebody that just sends me a gift from Amazon with like a gift card, or the typed out thing from Amazon. Like both are cool, and you doing just the Amazon thing is better than 99% of people. But like there's something to be said about that hand touch and stuff. So for me like, I guess my creativity comes out because one of the things I sent to everybody in the inner circle that kind of got everybody kind of, I don't know, in a frenzy was - Steve Larsen: Yeah.. Dana Derricks: Yeah. Was a wizard stick. So long story short, my dad lives in Texas, I'm in Wisconsin and I like to send to his Christmas gifts. So a couple years ago I bought this weird like weed puller thing where it's like you don't have to bend over to pull weeds out. It's like ... You know what I'm talking about? Steve Larsen: Yeah yeah. Totally. Dana Derricks: And I open it up from Amazon or whatever, and then I forgot. Threw the box away and then I was like, "Oh man. It's like 4:50 PM on a Friday. I need to get this out to my dad." So I went to the post office and I'm like, "Do you have a box that this would maybe fit in?" And they're like, "No not at all." And I'm like, "Oh crap." But he's like, the post master was like, "But we could send it like that." I'm like, "What?" He's like, "Yeah." Like picture basically like a shovel. Essentially a shovel. He's like, "We could send it just like that." I'm like, "Wait what? You don't have to put in a box?" He's like, "No." So basically, picture the shovel. They just printed off the label, and then like stuck it to the handle of the shovel, and then the shovel got sent in the mail just like that. Like no box. And so I'm like, "Huh. You don't have to put things in boxes. That's amazing." So I sent out these wizard staffs or whatever, and I zip tied a wizard hat on top, and didn't put it in a box, and all these sticks essentially showed up at people's mailboxes and it was just this big crazy viral thing. And stuff like that that's just way more memorable and exciting when stuff like that shows up than just a box from Amazon. You know? Steve Larsen: Yeah. Yeah yeah yeah. Let's say ... Okay. So I've identified my Dream 100, I've contributed some things to the community, I really want to do things to grab their attention, what are some of the ... I mean, how much money are you spending on each one of these packages? You mentioned it could be cheap, and sometimes that's better, but how much money per package do you expect, or ... I guess that's the question. How much money do you expect to be spending on each one of them? Dana Derricks: If I can keep it under ... So depends on the target too. I segment my Dream 100 with A, B, and C. Steve Larsen: Oh really? Dana Derricks: Yeah. A is being like the top, B is being like middle, and then C is being like quick wins. Reason for that is because another things that people ask is like, "Well how high should I shoot?" And if you have all like, Russell, Gary V., Grant Cardone's on your list, like it's not that it won't happen, it's just that's not going to happen any time soon. You know? So I learned an expensive lesson from my football scholarship. And that was I ended up playing in a division two school, which they still give great football scholarships, and mine was a huge one, but wasn't a D one school because I listened to the doubt in my head that I was never good enough to play D one so I didn't even print off any D one schools. I really regret that to this day. So I just had B's on the list. And so if I'm looking at ... Typically for a B campaign, or even some C's, if I can keep my packages between $20 and $40 a piece, I'm pretty happy with that. But again, there come ... It comes with like, pretty relentless followup. Because if you just sent the box to somebody, good luck. But you got to do more than that. You know? Steve Larsen: Right. Right right. Followup process. What does your followup process typically look like? Dana Derricks: Oh man. So - Steve Larsen: Because you're a beast at this man. I'm pumped to hear this. Dana Derricks: It's very extensive. So ... Oh man. Do you want the whole ... Not like the whole thing, but do you want to know the extent I go? Steve Larsen: Yeah, totally. I do. Because I feel like what people do is, let's say I go put the package together, I go to the mailbox, I drop the thing off. Boom. I've now done Dream 100. You know? That's kind of it, and people kind of like rinse their hands. "Yes, I get my success cookie for the day." But it's really not over... Dana Derricks: No. It's just beginning. Steve Larsen: You're brilliant at this part. I'm so pumped. Dana Derricks: Thanks man. So that's like ... If you're running a marathon, that's the gun that just started the marathon. But you can go home with your marathon number on, and you've dressed up, and congrats you participated, but you didn't finish. Right? So for me it's like, I'll send them ... For me really the lumpy mail is permission to follow up with them. That's all it is. Because if I send somebody a gift card, or I don't care, wizard stick in the mail, like I have the right to follow up with you now. Right? I've spent money, invested time and money into you, now you don't have to work with me, or say yes to what I'm asking, but you do have to reply. Like that's the decent thing to do. So I will then send them an email followup, and it's never like, "Hey did you get my email?" Like have you ever had somebody message you 17 times on 17 platforms saying, "Did you see my email?" Steve Larsen: Yeah. "I called you. I called you. I called you. I called you." You're like, "Oh my. I know. I saw it, okay?" Dana Derricks: Dude. Yeah. Like we saw it. Like - Steve Larsen: It drives me nuts. Dana Derricks: Right. But if it's like, "Hey did you see the package I sent?" That's a different ball game. That's like, "Whoa you spent money on me, and you took the time and energy to cut through and go to me in the mail." Right? So I'm always like, "Hey did you get the box yet that I sent," or whatever. And I'm not like ... I'm never annoying about it because like, I'll look at the tracking and make sure the thing was delivered before I'm like, "Hey did you get the box?" And they're like, "No, what box?" Right? It's like ... So that ... So it's basically multi-channel followup. It's really ... It's extensive. So it'll go from emails and Facebook messages and whatever they are on, and then if I get no response from them, and I know that they're potentially seeing my messages and I've gone to the extent of like, two, three, four weeks of followups, next is a dodge ball in the mail. Steve Larsen: Wait you send them an actual dodge ball in the mail? Dana Derricks: Oh yeah. Oh yeah. Steve Larsen: So you're calling them out? Dana Derricks: Oh yeah. If I have their address, they're so screwed man. Steve Larsen: I didn't know you do that. That's funny man. Dana Derricks: Oh yeah. Well that's because you've replied to me. Steve Larsen: Oh that's funny. Dana Derricks: So dodge ball. Rubber snakes work really well. It's literally ... And it's always ... Here's a thing. It's always got to be around humor though, and sarcastic, otherwise it's just ... It wouldn't work. So like the dodge ball's like, "Come on man. You're dodging me." And they know I'm not going to stop at this point. And the rubber snake, I think it's just to hilarious to think of the thought of them opening a box to see a snake inside. Like, it's just so funny. So I've never had to go past the snake, but the next one ... This is kind of naughty, but I will, I am prepared to send a certified with like a W9 inside that basically says, "All right man, have it your way. If you don't want to reply, then I guess you can pay the taxes on all this stuff I sent you." It's all a big joke, but that's the extent. Like people don't see ... They think you ... Like you said, they just send something and then all these good things happen and it's not. You have to really work. Steve Larsen: You have to really keep going on them. Dana Derricks: Yeah. And just be ... But being like ... Not badgering them though either. Steve Larsen: There's a line. Dana Derricks: Value. Yeah. For sure. Steve Larsen: Okay, so someone ... Is the package ... I've heard you say this before, but just for everyone listening. Is the package the first thing you send to them? Dana Derricks: No. So what I've found is ... I'm not sure the number, like the percentage. I'd say it's close to half. Probably close to half the Dream 100 deals I've made, I've never had to send anything in the mail. Steve Larsen: Wow. Dana Derricks: Yeah. So that's more of like, it's in the tool belt, it's like a special kind of like drill. Right? You can use it when you need to, but you don't have to use it. So for me it's like more so cutting through the noise, and then giving me permission to continue to followup. Steve Larsen: Interesting. Okay. You just turn up the heat when you get to packages. Dana Derricks: For sure. And then also though, it's also about nurturing too. So I send my existing affiliate Dream 100 people, like my number one affiliate last year, I sent him ... I think I probably told you this before, but I sent him a big screen TV and surround sound just out of the blue. Right? Just to keep him happy and yeah. So that's when it comes back in is really just spoiling people and giving them gifts and all that good stuff. Steve Larsen: So ... Okay. So I mean you've given a lot of ways to actually pull this off, to get attention. As far as like pulling off a JV with them, and them ... Could you go through some of the practices that you have when someone says yes. Like, "Yeah I'm super super excited to dropout." You know, my people [ Dana. I've heard a lot of people that go by ... I don't know. They'll pull like a URL up. There's a whole lot of like small little isms and little practices that are out there. Do you mind going through just a few of those? Dana Derricks: Yeah, sure. So is this ... What's the goal? To get them to promote? Steve Larsen: Yeah. I guess as far as like they've said yes. As far as pulling off the JV with them. What are some of the things that you do to make that go smoothly? Dana Derricks: Sure. Great question. So the number one hurdle that you'll have to get through first is getting them to actually do it. Because all these people will tell you yes because they don't want to disappoint you or whatever. But few will actually follow through and do the promotion. Steve Larsen: Interesting. Dana Derricks: Yeah. And Russell talked about this too. He said ... I don't know if he's faxed me this or where I heard it but, he said for every hundred people you target, you'll probably only end up with maybe about six that actually do the promotion with you. And of those six probably only about three will actually be worth all that time and energy. Steve Larsen: Totally believe that. Dana Derricks: Yeah. Right? So I break it down like this for ... And my students do it this way. So it's like, first things first. Once we're to the point where we think we can ask, we do. And then when they say yes, we're always selling the thing that sells the thing. So it's not like ... It's getting the calendar. Getting it penciled in on the calendar. That is like the next win we need. That's what we're trying to sell. If we can get that dang spot locked up, I can remember there were ... I was on the phone with the CEO of very well known company in our space, and he's just like, "Yeah we're booked through whatever." And I'm just like, "Dude. You know what? That's totally cool. Let's just do October. Right? How's that? Like, October clean for you?" He's like, "Yeah, yeah okay." And then I'm like, "All right cool. How about the 12th?" And then just getting it on there because if they're going to be like, "Oh I want to look at my schedule, I have to view calendar, I'll have to get back to you," or whatever. But more friction right? Steve Larsen: Sidestep. Yeah. Dana Derricks: Yeah. So I found too like where it was ... Excuse the sirens this is a big deal for a town of 1000. Steve Larsen: You're good. No worries. Dana Derricks: So like, also I've been surprised too where like I had it penciled in, I'm thinking, "Yeah they just told me that so I would keep them happy, or keep me happy." And then they actually did do it on that date and time. So it was like, "Wow, this is awesome." So that's the first big thing. And then making sure that you take everything off their plate. Because the minute they thing that they're going to have to lift a finger for this, they don't want to do it. Right? So from beginning to end, we do every single thing. We will create all the swipe files for them to send out. We'll create all the affiliate ... I call them co-branded funnels. So if we're pushing a webinar for example, it'll be a co-branded webinar funnel. We'll offer to host a webinar if they are cool with that. And then we deliver everything to them about like two weeks in advance just so that everything's done. And then we followup and make sure. That's what's really cool about having an affiliate manager is that they kind of take care of all that, but like we'll make sure that every step of the way is covered so they don't - Steve Larsen: That's fascinating. Oh man that's super ... Okay wow. That's crazy cool. And what do you when you ... Because I mean, I'm sure it happens right? You go out and you're getting ... I mean I've had those people ...I've had this happen also. Like you go out and someone says yes. You get the few yes's. Six say yes, three actually do it. What do you do with those other three? Dana Derricks: Good question. So - Steve Larsen: Is that when you send them the W9? Dana Derricks: So if they've said yes but you just haven't got it scheduled yet, right? So I would try, just throw it way out in the future, and if you still don't then there's something there they want to do something with you, but apparently the way that it presented was ... That might not be what they're actually going to be comfortable doing. So I would like at trying to down sell it somehow. So if it was originally, "We're going to do a, you know, a joint venture webinar together," maybe starting out with a Facebook live might be better right? Something that's a little bit easier them to not have to fully commit to, or even just like doing an email to their list or something like that. Because even that's going to be better than nothing, and if you look at ... That's another thing that we ... Is pretty cool. So if you can do something successful with them, even if it's something small, you can go back to them and do something big. So you know, look at Russell with Grant Cardone. He went to 10X last year, and basically wasn't given ... He got on stage, and he was allowed to pitch kind of, but he wasn't allowed to do half of what he asked to do. Steve Larsen: Right. The true Russell style. Dana Derricks: Exactly right. Grant's like, "We're going to do it my way." He's like, "Okay, fine." And Russell did it Grant's way, got some wins out of it, but then look what happened the next year. Russell go to to go there and call the shots. He said, "I want this. I need that." Grant and his team said, "Okay. Whatever. You proved yourself last time." And then boom. Closes $3 million in an hour and a half. Right? But he would have never been able to do that had it not been the year before doing it Grant's way, doing it smaller, doing it in a way that Grant was more comfortable with. Steve Larsen: That's cool. That's cool. Okay. I know I'm just pounding you man. I got one more question for you. Scenario is, right, you go off, you've done the successful ones with the three, you're obviously continuing to work and warm up the leads for the other 97 as you go through. With the ones that you have done it with though, what's kind of your play as you move forward? Are you hitting them again for the next promo? Are you ... I guess post successful campaign, what kind of actions do you take with that person? Dana Derricks: Yeah. So for me, especially like once you've figured out who's good, for me it's like how can we integrate? So I just want to turn and take it to the next level. So for me personally, like let's say that I'm JVing with somebody from my course, and we do a webinar together, kill it. We do five, six figures together, whatever. I want to work with that person. I don't want to just do once a year, once a quarter. I want like full on, how can we work together. So I always offer ... What I've been doing a lot is I'll create a bonus module for whatever their thing is, if they've got a course. I'll come in there and basically teach a bonus module, or I will throw in my book in their value stack, or whatever just so that I can get not just access to their audience, on the one off promotions, but for every single buyer that comes into their world, they see me and the affiliate doesn't have to do a thing. Right? And it comes back to value. Like this module I make, it's not like a pitch necessarily. There might be call to action. There is a call to action of course, but this is value, value, value and it's always enhancing the thing that they already sold. That's kind of the secret there. So I look at integration after a successful one. Steve Larsen: Oh man, that's interesting. That's so cool. Man you have just like, just divulged. I have a full page of notes. Just given so much. I just appreciate that like crazy. I mean right, there's only a few people that ever really even written about this topic. The Chet Holmes. Amazing Chet Holmes, Russell himself, and you. That's it man. Like those are the options. I know you have a book that has come out and is amazing. You have a lot of people ... I have a lot people who'd come and ... The book's incredible. And I'm very very excited for it. Where can people go get the book? How do they find out more about you and follow you? Dana Derricks: Yeah. For sure. For anybody that's kind of vibing with this, and you're like, "Oh man, that sounds a lot better than running Facebook ads or running after the next shiny object," Stephen and I are totally Dream 100 junkies, and I'd love for you guys to do the same. So it's called The Dream 100 Book. Actually had the foreword written by Russell. It's pretty cool. I think Stephen's read it. Steve Larsen: Woo-hoo. Yeah. Dana Derricks: There is a caveat. Actually listen to Stephen's advice. So one of things you have really made famous Stephen is the concept of sell it before you make it. Right? Which I love by the way. I actually did that. Stephen said to do that - Steve Larsen: No way. Dana Derricks: Yeah dude. So I sold a copy of The Dream 100 Book, my first copy, for $2000 before I wrote one page of it. Steve Larsen: No way. I didn't know that. Dana Derricks: Yeah dude. Because Russell says writing a book is similar to giving childbirth. Which is...None of us know, but it's probably true. And so there was no better incentive to write a book than to have somebody on the hook for two grand that's waiting for it. Right? So anyway, that's the caveat. It is $2000. However, because Stephen was so gracious to put on a chicken suit and drive around on a motorcycle in Boise, Idaho - Steve Larsen: I secretly just loved it. I was excited. Dana Derricks: Yeah. I mean if he didn't like it, he was putting on a good show. So for you guys listening, if you're vibing with this, I'm actually going to let you guys get a copy of it for free. Steve Larsen: Holy crap. Dana Derricks: I don't do this really for money that much anymore, so I'm cool with that as long as you guys don't share this with the rest of the world. [inaudible 00:48:48] The mad buyers that paid two grand for it. So the link is going to be ListentoStephen.com. ListentoStephen.com. Steve Larsen: That's cool man. Appreciate that. It's S-T-E-P-H-E-N. Yeah? Dana Derricks: Correct. The good spelling. Steve Larsen: Yeah, the good spelling. The biblical way. No but seriously, just echo what Dana's saying here like I ... Funnel's nothing without traffic. And especially as an entrepreneur and those of you guys who were listening. I know you guys are go getters. This podcast is getting a significant amount of downloads daily now and I thank you all for listening, but what I want you to know ... And that's the way that I think about it too. Russell thinks about it, Dana thinks about it. Like all these top guys, they're not out looking usually for like this little tiny trick insight of a platform. Right? A Facebook trick. A Twitter trick. They're not looking ... That's not how they do it. Instead, they outsource that piece of it, because we all know it's still important, and they go focus 100% of the time on developing these kinds of relationships. So anyway, I'm super excited. That was very very generous of you give that Dana. So it's ListentoStephen.com. Dana Derricks: Totally. And you all should listen to Stephen. Keep listening to him. Steve Larsen: I appreciate that. Well thanks for being on the show man, and where can everyone go to follow you as well? Dana Derricks: So being the farmer I am, I don't think I'm on instant grams. I'm over on Facebook, or DanaDerricks.com, or just keep listening to Stephen, and every once in a while I'll probably pop up. Steve Larsen: Absolutely. All right. Hey, thanks so much for being on the show. And everyone go to ListentoStephen.com and get the free copy of ... It's literally called Dream 100. Was two grand, for this audience it's free. Dana Derricks: Go get it. Steve Larsen: Boom. Just try to tell me you didn't like that. Hey whoever controls content controls the game. Want to interview or get interviewed yourself? Grab a time now at SteveJLarsen.com.

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EP 046 The Dream 100 with Dana Derricks - How to use the Dream 100 To Grow Your Business

Play Episode Listen Later Apr 19, 2018 29:13

How A Goat Farmer Is Selling Books For Thousands Of Dollars (And You Can Too) Dana Derricks is the author of 6 books and is known for charging WAY more than 'normal' book prices. Find out why and claim your super secret free copy of High-Ticket Book Secrets here. https://bizninja.com/dream100

grow your business dana derricks

EP 046 The Dream 100 with Dana Derricks - How to use the Dream 100 To Grow Your Business

Play Episode Listen Later Apr 19, 2018 29:13

grow your business dana derricks

Funnel Hacking Live Recap - Day 3 of 4

Play Episode Listen Later Apr 6, 2018 15:25

Today we laid out the path and the process to become a member of the two comma club. On today’s episode Russell recaps day 3 of Funnel Hacking Live, which had a theme of the Two Comma Club. Here are some of the awesome things that happened day 3: Find out how many people received Two Comma Club awards, and the new Two Comma Club X awards. Find out what kind of coaching program Two Comma Club X is, how much it costs, and what the goal of it is. And find out how Russell chooses who speaks at Funnel Hacking Live every year. So listen here to hear a quick recap of all the awesome stuff that happened on day 3 of Funnel Hacking Live. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to be covering what happened on day number 3 of the Funnel Hacking Live event. Alright everybody, welcome back. I hope that you’re enjoying this recap. For those of you guys who were at Funnel Hacking Live, you’re like, “Oh yeah, I remember htat.” And those who weren’t, you have massive FOMO, fear of missing out, and you’ll make sure you come next year. If you guys knew what we were planning for next year, I have a couple of tricks up my sleeve. I don’t know if it’s going to happen or not. If it does though, it’ll be insane so do not miss it. Alright so Funnel Hacking Live day number three. So day number one we talked about Impact and Income, day number two the theme was You’re One Funnel Away, day number three was The Two Comma Club. To kind of set this off, we had 91 people this day come on stage and we gave them Two Comma Club awards, but we also had 15 people who got the Two Comma Club X award, which means you made over 8 figures, or 10 million dollars in a funnel, which was really, really cool. And the coolest thing about this is I saw tons and tons of people posting on Instagram and Facebook and everywhere, Funnel Hacking Live has become the Emmy’s or the Grammy’s of entrepreneurship, and it’s so cool that that’s what this has become. Entrepreneurs there’s not much stuff. You start a business, you make a bunch of money, you buy a nice car, you buy a nice house, you serve a lot of people, you raise money for charities, but there’s never a time to reward entrepreneurs like there are for actors and athletes and everything else. So Funnel Hacking Live has become that, it’s become the Emmy’s and the Grammy’s and it’s been really, really cool. This day was fun because we had the chance to highlight so many amazing entrepreneurs, bring them onstage and give them cool stuff. So that was awesome but, I want to start at the beginning of the day. I wanted this one, because I knew it was going to be a fun day, so I wanted to start with Anthony DiClementi. So Anthony came and taught everyone how entrepreneurs can biohack for more energy. So he came onstage and it was so fun seeing him on stage. He was in a full suit with bare feet, which is totally such a biohacker thing. So he came in and taught people breathing exercises, other ways to get energy and it was really, really fun. It was our only non-internet marketing type of speaker and I think it was a huge, really cool addition. If you guys haven’t read Anthony’s book on biohacking, you should get it. There may or may not be a new book coming out in the near future. Maybe not the near future, but in the future. He’s working on it now, which is also going to be amazing. So that was awesome. After Anthony got off stage, then Alex Charfen came on and talked about the billionaire code. What’s fun is my opening presentation at Funnel Hacking Live is how to go from 0 to a million, a million to ten, and ten to a hundred. Mine was more, your role as an entrepreneur, where do you need to be focusing your creativity at. Alex came back and went through the billionaire code, which is like all the different phases as he sees them, that businesses transform through. I think his had 9 or 10 different phases, and it was really cool because it shows you each phase, here’s what’s happening, here’s how many businesses in the world are actually at this level, here’s the opportunities and the weakness and all that kind of stuff and goes phase by phase by phase. And it was really coo l for you to get a really good map of, oh here’s the direction I’m going. Here’s what’s happening. Things like that. So Alex was awesome. After that then Dana Derricks, our resident goat farmer came on stage and talked about the Dream 100 which was really cool. You know, it’s funny. I’ve been talking about Dream 100 now for like 8 years, ever since I read about it in Chet Holme’s book and I’ve been telling people to do it. I’ve been doing and a few other people have done it, but very few people do, yet it’s the foundation for everything. In fact, I don’t know if I have Dana’s book here, but he ended up writing a book called Dream 100 and he was like, “Hey can you write the forward for it.” I was like, “Yeah.” I’m not going to find it here right when I need it. But the forward of the book was basically, I told them Dream 100 is everything for us. It’s how we decided what we were going to create, what products we were going to serve, the audience, how we were going to get traffic, how we were going to differentiate, everything in our business is based off the Dream 100, yet for some reason people don’t do it. So he came and talked about that and it was awesome. So Dream 100 was really big and he had some amazing images and videos of goats knocking over little kids and things like that. Anyway, Dream 100 was a big thing. And this is where we started kind of diving more into traffic. So Dana talked about Dream 100, how to use it for traffic, how to lever partnerships, joint venture relationships, things like that. After that, then Peng Joon came on stage, Peng Joon is actually the number one affiliate for the Expert Secrets book. A lot of people here don’t know him, he’s awesome. He joined my inner circle a while ago and I had a chance to meet him, and get to know him and he’s just an awesome dude. So he got up and taught this process that he does. He basically spends three days once a quarter and films 100 videos and then he’s done and then from there he’s got a team that breaks it up and they turn it into Instagram posts, and Instagram videos and YouTube and Facebook and he showed this whole process of how everything works and it was amazing. People were like jaw dropping like, holy cow that’s the process. It was cool because Conversation Domination, which I taught about the first day was all about, here’s how you dominate each channel and have a specific type show for each channel. And his was like, how to create content and push it across all these channels you’ve been building up to build reciprocity and build a following and the blend of those two concepts is really, really cool. In fact, for those who joined the Two Comma Club X coaching program we’re going to be giving you our systems that kind of blend both of those two worlds together, but that’s for another day. But the coolest thing about Peng Joon’s presentation outside of him blowing everybody’s mind, was the end of it. He showed a video of him trying to learn public speaking. He was onstage and he was so bad and nervous and awkward, and this coach critiquing him back and forth. He showed kind of where he came from and how bad of a speaker he was, how nervous and how introverted and all these things, and from that how he’s become this huge person now, 3 or 4 million followers on Facebook, makes tens of millions of dollars a year and this whole thing, transformation he went through and how he had to learn it and earn it and become it. That was, I think, one of the coolest things because you see this person who has evolved himself through hard work and I think he gave everybody hope of, “Wow, no matter where I’m at I could become what I want to be. I look at Peng Joon and look who he’s become and I could do that if he can do that.” Which was really, really cool. Then after that, Alex and Layla Harmosi came on the stage, what’s cool about them is that, since I’ve know Alex he’s launched and blown up 3 or 4 businesses and always kind of walks away from them. And in April this year he launched a new company, and from April til now he barely crossed the finish line, it was less than a year, the new company launched and not only did they hit the Two Comma Club, they hit the Two Comma Club X, they made over 10 million dollars in a funnel in less than a year, which was cool. They do it all through high ticket sales, in fact I was showing his value ladder, they don’t even have a full value ladder. They basically have 2 rungs and they just sell really expensive stuff. So they came up and showed how they do their sales and their pitch. And one of the big things they talked about was so cool. It was like, when you’re doing high ticket sales, or any kind of sales, you’re selling the vacation. You don’t sell like, “You’re going on vacation. You’ve got to pack your bags, get your kids in order, get your family packed, find a ride to the airport, get to the airport, go through luggage…” You don’t sell this horrible experience, you sell a vacation. “Who wants to go to Hawaii? We’re going to be at the beach and you’re going to see waterfalls crashing on your back, get massages every night.” That’s what you sell as a vacation. Obviously they got to get to the vacation and stuff happens. It’s kind of the same thing with them. Look, you have to understand yourself high ticket things. You don’t sell the work, you sell the vacation. What’s the vacation you’re going to go on and then reverse engineer that to get somebody to actually buy what you’re selling. It was really, really cool. Their presentation was amazing as well. Then after that we had a lunch break. We came back from lunch and then we did the awards. We had a bunch of awards we gave out. We gave out our dream car winners, I think we’re up to 50 or 60 people that won a car through the Clickfunnels Affiliate Program. So we gave away those awards. Then we had inner circle member of the year, so all the inner circle members who had won member of the month came up and then we awarded the member of the year. Dana Derricks won that, which was cool. Then we did all the Two Comma Club awards. We’ve had over 258 people at the event, but 91 of them weren’t there. So we gave away 91 awards, some people had 2 and one person had 7! 7 Two Comma Club awards, which was awesome. And then we did the 8 figure award, which is the new award this year, and we had 15 people, 17 that have qualified, but 15 were there to receive their award. A big, huge plaque, twice as big as the Two Comma Club one, plus they get a ring that’s like 2 karats of gold and 4 karats of diamond, or 2 ounces of gold and 4 karats of diamond, like a super bowl ring. It was really, really cool. Like I said, we’re making this thing the Emmy’s and the Oscars, and the Grammy’s of our industry. Each of those rings cost us like $10 grand, so we gave away a lot of hardware. Dave was carrying around his luggage the whole trip and hoping he didn’t mugged and get robbed because it was like $100 grand in rings at least. But that’s what we do for our people. So keep on selling and you’ll keep on getting rewarded by us. After that Sunny D came out and did the Sunny D Clickfunnels rap, which is awesome. After that, this I want to talk about for a little bit because this is where I wanted to take a group of people through a process. We just gave everyone awards and it’s like, I honestly think that anybody sitting in the audience could be on this stage in 12 months from now winning a Two Comma Club award. I’ve seen it happen so many times and I don’t think it’s impossible. In fact, I think it’s probable if people follow the process. So I was like, what’s that process look like? If I set a goal between now and next year I had to make a million dollars in a funnel, and my life depended on it, what would I do? So I kind of talked about that during my presentation, it was called the 12 Month Millionaire, how to become a millionaire in the next 12 months so you can get a Two Comma Club award. I didn’t just talk about myself, I had 5 people come up and talk about it. So I had Steven Larsen, if you had to create an offer that was so irresistible that people had to buy it, what would it look like? So he did, it was supposed to be 10 minutes, but he went for 17, but whatever. A 17 minute presentation, here’s how I’d create the irresistible offer. Then after that I had Julie Stoian come up and said, “Julie, we have this offer we just created with Steven, and you have to figure out how to create the right funnel, what would you do?” And she walked through this really cool process of the two types of funnels. There’s a presentation funnel or an unboxing funnel, depending on what the offer was, we would sell it through a presentation, like a video sales letter or a webinar. Or we’d do an unboxing funnel where we unbox the offer and put it in a strategic line and sequence, which is your front end, your upsell, your downsell. So she walked through that, which was so insanely cool. That was number two, then number three John Parkes came up and I said, “Okay, you’ve got this funnel now, you’ve got to make money, how are you going to do it fast?” And he went through this testing process we learned from the Harmon Brothers, how to test a whole bunch of ads, creative videos, in a very short, finite period of time for under $100. So we walked through that whole process, which was cool. It was like now we know exactly what ad is going to be the best. Then we had James P. Friel get up and talk about, “okay now you’ve got this offer, this traffic, things like that, how do you now systemize it so you’re not going to drown like most entrepreneurs do?” So we walked through his Trello process, which was super cool, and the bat meetings and how we do our bat signal meetings here in the office. Then when he got done, Alex Charfen got up and he talked about how he’d actually build the all star team that could actually do this and facilitate and run the whole thing and it was really cool. So they all shared their stuff then afterwards everyone gave them a huge round of applause. We showed an animated video we made called the Justice League, and basically showed, these guys are my Justice League and we brought them together to help my company. Then I had these guys go off stage and I said, “Okay, now how many of you want this Justice League to help you do it?” and we made an offer for our new coaching program called Two Comma Club X. My goal coming into this was to get 250ish people to sign up and to get over a thousand within the next year, so that’s kind of what we structured it as. I made the offer, which was probably the best offer I’ve made in the history of my life, and when the dust cleared we had over 650 people sign up for the Two Comma Club X program at $18000 a year or 1800 a month, so you can do the math on that. But it was insane, and now I’m home in the office, we’re scrambling this whole week to get everything prepared and put together. In fact, today I’m actually giving out the membership site access to everybody to get started, but the program is amazing. Again, they get to work with all 5 of those coaches, depending on where they are in their business, there’s a timeline, they move through that. We’re doing a systems event where we give people all the Trello systems we have. They’re doing another event they don’t even know about, that they’ll find out about in the member’s area, which is super cool. And then there’s a big cruise. We’re going to do a big party cruise at the beginning of next before Funnel Hacking Live. Everyone will come on and celebrate and network and go on vacation together for a week, and a bunch of other cool things. So it’s really an insane offer, that did 3 times more than I thought it was going to. So it was awesome. And then we broke for dinner, got everybody signed up and when we came back from dinner I had to go work on the OUR funnel because I hadn’t finished it yet, and I was running the event. It was almost done, my team had built it, but there were some things I wanted to add to it. So I actually went up to my room. But before I did, I introduced the 5 coaches again, and Brent Copeiters and they did Hot Seat Coaching, so bunch of people filled out a form asking questions and for the next 2 or 3 hours did coaching one on one with people, which was super, super cool. They were up super late doing that and they all hung out, helped coaching and serving people all night long, which was awesome. So that was day number two, the Two Comma Club. We showed people the path, the process, and then a bunch of them we took outside of the event to now take them and hold their hand and walk them through becoming a Two Comma Club member in the 12 months. Because my goal for all of those people and you is to have you onstage next year, getting your Two Comma Club award. So that was day number three at the event. I know, can it get any better? Three days and we had one more full day coming, and the last day was called, Change the World, how to now change the world. So I’m going to talk about that in tomorrow’s podcast, but that is the next step. I hope you guys enjoyed that. For those who were at Funnel Hacking Live, I hope that gives you a reminder of all the amazingness you experienced. Those who weren’t there, I hope it gives you some ideas, some tips along the way, but hopefully most importantly it helps you understand why it’s so important to be there. I would sell my house if that’s what it took to be there. Because the ability to network with people and go through the system, this process. People always ask how I pick my speakers for Funnel Hacking Live, and honestly the biggest thing is, unlike most events, if you look at most marketing events or probably any event, I don’t know. You come in and there’s a million break out rooms and they try to teach everything and you have pick which track you want and stuff like that. For me, Funnel Hacking Live is really a storyline, it’s like there’s a story I want to take people through and it’s a journey. That’s why we don’t publish schedule’s ahead of time, because I don’t want people like, “I’m coming to this one, but not this one.” It’s like, no you don’t understand. Every one of these speakers was hand crafted to tell part of the story and they all line up in a very systematic order and if you miss one of them, you miss a piece that builds upon the next piece and the next piece. So I pick my speakers on number one, having high energy. I want to keep the energy level high. But number two, it’s like they fit in the storyline of what I’m trying to tell at the event. I feel bad, I’ve had friends who are like, “Why don’t you let me speak? Why couldn’t I speak this year?” or whatever. Your message didn’t fit the storyline, and that’s the most important thing. It’s not any, me or you or anybody as a speaker, it’s the storyline for the audience and the attendees, it’s the most important part. So that’s how I pick my speakers. The story I need everybody to have to break false beliefs so they could actually achieve what they need in their life. So it’s fun. Alright, with that said, I’m going to bounce. Tomorrow I will tell you guys the last day, where we had many amazing things. Tony Robins came on stage, we did something that made an extra $3 million in coaching sales in 30 minutes, I’ll talk about that and a bunch of other things. So make sure you don’t miss tomorrow’s podcast. Thanks everybody, talk to you soon.

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Avoiding Burnout, Results First, And So Much More

Play Episode Listen Later Feb 14, 2018 7:44

A private vox from inner circle member Bryan Bowman that I thought would benefit you. On this episode Russell plays a voxer message he received from Bryan Bowman about burnout. Here are some of the cool things you will here in today's episode: How whiteboarding helped Bryan re-light a fire within him. And what two questions should every entrepreneur be asking themselves to avoid burnout. So listen here to find out what Bryan Bowman has to say about burn out, and he how got fired up again. ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. Today I want to share with you guys a very special voxer message I received from one of my inner circle members, that had a big impact on me and I think will have a big impact on you. Hey everyone, a lot of you know in my inner circle program, I do a lot of cool things. In fact, we had a podcast episode earlier this week showing the behind the scenes of one of our Decade in a Day calls with Dana Derricks. One of the big benefits is that people have the ability to vox me. And vox is kind of like a walkie-talkie app, and we voxer back and forth. And one of the guys in our inner circle, his name is Bryan Bowman and he’s one of the coolest guys I know, someone I have so much respect for. He’s one of our speakers at Funnel Hacking Live, and just an amazing, amazing human being. He doesn’t vox me a lot of questions, but he messaged me last week and sent me this message that was about 4 or 5 minutes long, and it had a really profound impact on me and I thought that some of the insights from it were really, really powerful and I wanted to share them with you. A lot of things, one of them is like, how do you know if you’re feeling burn out? Is it burn out or something different? And what can you do to kind of get out of that burn out phase? He also talked about two really powerful questions I think all of us should be asking ourselves often. And then he talked about, just some cool stuff. I don’t want to ruin it for you. You guys will hear here in a second. But I want you to pay attention because this was kind of a private thing that he wasn’t planning on sharing with the world, but I asked afterwards if I could get his permission to share it with you guys. And luckily for me and for you and for all of us, he said yes. And I think there’s some really powerful insights in here that will help you as you’re trying to share your message and trying to change the world in your own little way. So I’m really excited to share this voxer message I got from Bryan Bowman. Hope you love it and we’ll talk to you guys soon. Bryan: Hey, what’s going on man? I’ve been a little radio silent for a little bit. So I just wanted to make sure I touched base with you. I’ve been doing a lot of like introspection, it’s been really interesting. I felt this weird, I thought it was burn out, but I don’t think it was. I think it was more about, I just need to clean house a little bit, in my purpose and in my focus. I thought it was burn out, it was kind of freaking me out, because my thought was like, Man, am I burning out? Am I just too stressed? What is it? It could well be, but it felt different. It was really interesting, so I just wanted to share it with you because it was pretty cool, man. I started whiteboarding and just really, I find when I’m whiteboarding I try to really open up and just free flow, right. To kind of tap into that subconscious a little bit. I wrote on the board, because I’ve been, I had this like conflict and I just have not had the fire, man. It’s weird. And I just can’t operate in any other state. I cannot operate in a routine, roped, “do this, do that” kind of routine. I need to be like blazing on fire, or what’s the point? Probably like so many entrepreneurs, right?I just have not been able to get there, and dude, this was so cool and I really believe it was a message. So I wrote down, I was writing all this stuff, and then I was like, “Oh that’s good. That’s good.” And I started writing and there were two questions. And the first one was, “Do I believe in the product I’m selling? Do I believe in the product?” Not even selling. But “do I believe in my product?” And “Am I the right person to deliver it?” When I got that out, and I’ve never thought about this or anything. But when I got that out, those two questions, it was like, I almost felt like it was right in front of me. It was so crazy man. And then I just started going down that rabbit hole, and what that led me to was really getting clear on what it is that I’m trying to do for my tribe and am I really the right person to lead them. Just to make sure, for me it was almost like a checks and balances thing. Staying authentic to what it is I believe I can lead them on. Not doing something else, just because it could open up some opportunity. And if there’s something I believe that a product needs, and I’m the right person to deliver it, then to make sure that I master that, or that I really go down that path, because I’m the one who’s sort of called to lead them at that. That’s my obligation. So it was really interesting and I wanted to share it with you because I thought it was pretty cool. And it really reminded me, I really believe in like, there’s a balance in things. And I think most people believe that. But I really think there’s an actual, the whole universe is built on sort of math. Like mathematical equations and I believe God is probably an amazing, obviously he’s probably pretty good at math. But I believe it’s a very, the mind of God, I don’t know, it’s a very mathematical mind. Because I believe there’s this equation, an energy. It’s so interesting, I was thinking about your book. I was at Whole Foods and I was eating and I was like, probably people overlook I think the most important part of your Expert Secrets book is. It’s the part where you say to go do the work for free first. And that’s the part I think everyone, they probably think you’re saying it, at least this is how I interpret it, they probably think you’re saying it because it’s like, go get case studies to get proved testimonials and then that will make your pitch more effective. And I think they miss the fact that no, it’s like you’re creating a depth in the equation. You’re creating a vacuum that needs to be filled. That’s a principle of the universe, empty spaces get filled. That’s why water will go through and fill a space. You’re creating a Imbalance in the equation that has to be balanced. So it’s so critical, everyone wants to be an expert without creating the imbalance first. The imbalance is like, you put in the hard work, you gain the expertise or you create value and then that gives you the angle, it creates the imbalance in the equation that needs to be balanced, which is you going out and being a leader and all that. So it’s really interesting man. It’s kind of like how tithing works too. I mean everyone has their reasons. If you believe in God and you believe that’s the word of God, you’re supposed to tithe, there you go. But I mean, I think I remember you talking about once, like Dan Kennedy’s like, “I don’t know, tithing works”. He wasn’t, as far as I know, he wasn’t really religious or spiritual or anything, but he’s like, “It just works.” Well yeah, because it’s a principle, it’s just a law. It creates an imbalance in the equation that has to be balanced. Anyway, yeah dude, I’m just ranting. This is officially the longest voxer I’ve ever left you. Maybe I just miss voxering you. Hopefully you’re good man, it was great seeing you on the live. Yeah, I was thinking about you man. Alright, talk to you soon, dude.

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Behind The Scenes Of Decade In A Day With Dana Derricks

Marketing Secrets Video Podcast

Play Episode Listen Later Feb 13, 2018 36:03

Listen as “The Goat Farmer” drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What’s Russell’s biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell’s team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. I’m so excited to have you here. Today I’m going to share with you a behind the scenes interview with my man, Mr. Dana Derricks. Hey everyone, welcome back to Marketing Secrets. If you have not yet subscribed, if you are on iTunes, please subscribe and leave us a comment. If you are watching this one YouTube, please click on our YouTube channel and subscribe so you keep getting amazing videos like this. Right now, what I want to share with you guys is behind the scenes of an interview that happened earlier last week. Dana Derricks is in my inner circle program, he just started year number two and when someone joins my inner circle, or they re-up after a year, I let them be part of what we call Decade in a Day. Decade in a Day is basically where I take a decade of my life experiences, my business experiences and jam it into a day for that person. Basically I do this about once a month with my inner circle members. And it was really funny because this time, Dana showed up and instead of just asking me a bunch of, or instead of doing a normal consult back and forth, he just came back and said, “Hey I have a whole list of questions I want for you.” Some were really good questions, some were off the wall, there were all sorts of place, it was hilarious. But there was some really powerful, strong things that came out of the interview and I thought between the humor and the gold, I thought it would be awesome to share with you. So I asked Dana if he’d be willing to let me share this with you guys. And luckily for me and for you and for everybody, he said yes. So I want to take you guys behind the scenes of a Decade in a Day call with Dana Derricks. Like I said, for those who don’t know Dana yet, you will appreciate and love his humor. He is a goat farmer, he’s speaking at Funnel Hacking Live, and some of these questions are amazing. With that said, we’re going to jump over to the interview and have some fun. What’s up Dana? Dana: Yo! What’s up? Russell: How’s it going man? Dana: Good, good. How are you guys doing? Russell: Amazing. (Other people greeting and cheering.) Dana: Oh this is going to be great. Russell: This better be great. Dana: Yeah, no pressure, right. Russell: We were betting before we turned it live, we’re like, “Is he gonna have any goats in the office with him?” Dana: Well, if it wasn’t so cold, I probably could have made that happen. Russell: That’s amazing. So obviously, I know you really well. Do you want to tell everyone who you are, who doesn’t know, and then we can have some fun? Dana: Yeah, we can do that. You’re in for a treat by the way. You’re going to like this, I’m glad I’m last. Whoever set that up, kudos to them. They deserve some treat, Mandy. Oh man. Hold your breath. Russell: Literal or no? Dana: You’ll be fine. You ready? Russell: I’m ready. Ready to rock and roll. Dana: Are we live? Russell: You’re live. Dana: I thought you had to press a button or something. Hey what’s up everybody? I’m a goat farmer, I don’t know technology very well. We’ve been live for 5 minutes, I’ve blown 5 minutes of my time. If you don’t know me, my name is Dana, I’m a goat farmer that Russell let into the inner circle. Also I write copy. And that’s about all. Russell: And books, a lot of books. Dana: Oh yeah. Russell: I got a few books from you this week and I was like, “Did you write both of these this week?” amazing. Dana: Kinda. Yeah did you get that package? Russell: Yeah, that was amazing. Thank you. Dana: Oh yeah, no, for sure. Russell: It was like, here’s the salad you can eat now and here’s what you can have after the BORT. Did you hear we changed it from BART to BORT? Dana: You did? Russell: A Big And Ripped Transformation and BORT is Big Or Ripped Transformation, so you get to choose. We’re calling Bart- Bort now. So feel free to do that, he’ll love it. Dana: Bort Miller, I love it. Yeah dude, the secret about sending stuff in the mail is it’s a lot harder to opt out of receiving mail in the mail, as opposed to like email. So that’s kind of the trick. Russell: During your presentation you should show that clip from Seinfeld where Kramer’s like, “I’m out.” And he breaks up his mailbox. Dana: That’s good. I like that. And you can tell when they do opt out because your stuff comes back to you. That’s awesome. Okay, so I guess I have something prepared. I don’t have slides or anything. I don’t really understand technology that well. So I have a list of just a bunch of questions I’m going to ask you, if that’s okay? Russell: Heck yeah. Dana: Alright cool. So there’s going to be three sections. The first is just business, the second is life, and the third is whatever questions we’re going to open it up to. You guys can ask me, feel free to pick my brain all you want. And then the audience can interject. I don’t know where they are, but if you guys can see anything that they’re saying, let’s do it. Cool? Russell: Let’s do it. Dana: Alright, I might, if you start talking too long, because I’ve got this spaced out just right, I’ll probably just cut you off, okay? Don’t worry about it, I’ll control the time. We’ll start off easy okay. What would you estimate to be the ROI on the spend of one goat over a twelve month period? Russell: For average humans or for Dana? Dana: You’d be surprised. I’d say average humans. Russell: For an average human it’s probably not very good. You can milk goats, right? Dana: You can. Russell: Can you eat goats? You probably don’t eat goats, do you? Dana: I wouldn’t advice it. Russell: You milk them, you shear them to get wool? Dana: No, they have weird fur. Russell: So just milk. Alright. Dana: Pretty much, milk and cheese. Russell: Milk and cheese. I bet you double the ROI. I bet you pay a thousand for a goat you get $2 grand back? Dana: That’s really close. That’s real good. Did John tell you that. Russell: No, that was off the top of my head. I had no idea. Dana: Nice. Good, good. You’re going to have goats soon. Russell: I have astro turf on my field now, they can’t… Dana: They’ll eat it, don’t worry. What would be the one thing you would suggest anybody starting out in business to focus on? Russell: Like the initial, when you’re first, first beginning? Dana: Yep. Russell: Probably focusing on developing yourself through serving other people, until you actually become amazing at whatever it is you want to sell in the future. Dana: So other people’s results instead of your own? Russell: Yeah. Go and serve people, get results, then that becomes the catalyst for everything else. Dana: Nice. What would be one thing you would suggest, anybody that’s already having success, to focus on? Russell: Is this going to become a book someday? This is like the chapters of a book. He’s pre-writing it, he’s making me write the book for him. Dana: Getting content one way or another. Russell: I can use this time however I want Russell. So people who are already having success, I would say the biggest thing is, a lot of times, especially with creators, we have success and then we get complacent for a while because I think initially when we start, a lot of times we are thinking about ourselves. And then you get to the point where it’s like all your needs are met. And most people sit complacent until they realize that this has nothing to do with them. Then you transition back to how do I serve people more? That’s when the next level of success happens. For me, business for me was selfish for a long time. I was trying to figure out how to make money, then my needs were met, and then more so, then it’s like, now what? It wasn’t until I really started focusing on the contribution side of it, then all the sudden, then it lights you back on fire again because you don’t….someone asked me yesterday, why don’t you sell for whatever? And I’m like, I don’t need money at this point in my life, this is about the contribution which is like, the exciting part. Money gets dumb. After you pay your house off, you’re like, well I don’t know what else to do. Dana: {Inaudible} Okay, awesome. Love it. What’s your biggest secret to building funnels? Russell: I don’t start building a funnel until I’ve found another funnel that I’m modeling, like a concept. So I’m always very clear of this is where we’re going. And number two I focus most of the effort or energy on the copy or the stories. Each page in a funnel is its own story that you’re telling, you’re crafting to get them to take the next action, and that’s where we focus. Anyone can do a funnel now with Clickfunnels. Woo hoo, I’ve got a funnel. It’s like understanding and mastering the story, even the short form story. I’ve got a headline and an opt in box, what’s the story I’m telling there? What’s the story on the landing page, and the upsell page? Basically taking the Perfect Webinar structure and breaking it down into, over a set of pages and orchestrating the whole thing together. So that’s where I spend most of my… Dana: Okay, would you also say it’s like, then connecting the dots too? It’s like taking them on a journey. Because people think you just throw them in the top and then they end up in the bottom. But you have to hold their hand throughout. Russell: Yeah, hold their hand and it’s like, when I’m doing a funnel I always think about if my mom was to come and buy this thing….like let’s say she bought this superman little thing. She’s like, “This is awesome.” And then she buys that and then she looks and “What should I get next?” and I’d be like, “Okay, let me explain to you why you need the next thing.” And it’s not like, I get people who all the time that ask me, their questions are like, “What price point should my upsell be?” and I’m like, that has nothing to do with anything. Price point is completely irrelevant. They just bought this, what’s the next logical thing that they need or they think they need to get the end result they’re trying to get. Whatever the price is, doesn’t really matter. It just doesn’t logically make sense. “I have this, now I need this, and this is where I’m going.” Dana: Dude, you’d be such a good goat farmer, because it’s like, they get out, they’re in the neighbor’s yard. So you gotta go over there to get over there, and you gotta bring just enough treats to get them back into your yard. So now they’re in your yard, which is an improvement, but they’re still not in the pen. Then you gotta get them over to the gate with another set of treats. Then you gotta keep them there long enough to get the gate open and then get them back into their actual pen. It’s the same thing as funnels, right? Russell: Goat funnel secrets. You should tell this, that’s actually really cool. That’s what you’re doing, that’s the name of the book we’re writing right now, isn’t it? Dana: Maybe. That’s awesome. What’s your biggest secret to traffic and getting people into your funnels? Russell: You know the answer to this already. But our biggest focus is Dream 100, at all levels. SEO’s Dream 100, PPC’s Dream 100, Facebook ads Dream 100. Dream 100 is affiliates. So it’s like, I’m a hyper, big believer in we’re not going to create traffic so who’s already congregating to that traffic, and then we Dream 100 them from every level, every aspect. We’re doing SEO stuff right now and it’s like, it’s funny because everyone’s like, “How do we get back links?” and it’s like Dream 100. “What do you mean?” I’m like, “Find who’s got the best blog with the best traffic, the best page rank, we Dream 100 them and get an article, and then that gets the dream link we want back and that solves all problems.” Dana: Awesome. What’s your biggest secret to converting traffic once they’re in your funnel? Russell: I always say that the world we live in right now, there’s two steps. The front end direct response, it’s all conversion to get somebody to do whatever to get them into our world, and then when they’re in our world I transition from, I don’t transition away from direct response, but I layer in branding with direct response and now it’s like personality and direct response principals together. Because the front end doesn’t, personality doesn’t get somebody to opt in, typically a new person. It’s like hard core curiosity, the right hook to get somebody in, and after they’re in, to keep them there, it’s like I instantly transform into brand and personality and things like that. The better connection I can build with people the faster, the easier the conversion is. So it’s like putting in all this time and effort into building trust, rapport and the conversions become easier and easier afterwards. Natalie Hodson did a video I think two nights ago. I watched it last night, a Facebook live. It’s her like, “Don’t buy my courses.” And then told her whole story about why she started doing this and how she, it told her whole story of how she came into this business and how much money she has to put in ads to sell a book and how she’s able to have…told that story and I told her, I voxed her like, “This is so good. Everyone who opts in, make them watch this first because they will instantly love you, and then they will buy everything else you have from that point forward.” But that would be horrible as a front end ad. Nobody would ever buy off it. But you convert them in, use that attention now to build a brand and a connection and then conversion becomes super easy. Now its just taking them on a story of your life and you’re offering them bits, the story of how you created that and how that story comes back to them. Dana: Love it. So with that too, that’s part of the strategy of entertaining and putting out, just letting them into your life. And I think it’s important for people to know too because ultimately, looking at the stats, that stuff you could argue is a waste of time, but at the end of the day it’s not because you’re doing exactly what you’re suggesting, that’s the overall strategy on that, isn’t it? Russell: 100% Because I could do an offer nowadays not to my own audience, if I try to drive traffic to it, it would never convert. But I do that same offer to my audience and we’ll do a million dollars in a webinar because it’s like, they love me, they trust me at this point, they have a connection with me, if I’m creating it, whereas with cold traffic it wouldn’t work. It’s that, I don’t know, when I got started in this game it was 100% direct response, and there was like the branding guys who I always hated. And now it’s like, the mushing of those two worlds together. Direct response to get them in, and then the branding to build a connection and then the hand off is like, I think that’s the future of marketing. Those two schools of thought merging together into a super power. Dana: That’s awesome. I totally get that as a direct response guy. Okay, before I ask the next one, I have to just throw a disclaimer. I was not involved in all of the question selection. So, just putting that out there. Okay, so I wanted to clear the air and dispel the rumors. Is the CEO of Lowkey Pages actually running the company from prison? Russell: I think so. Dana: Okay, awesome. Russell: I’m pretty sure. Dana: Must be, with the branding it makes perfect sense. Russell: Did you know that the real CEO of the real Lowkey Pages got, anyway, I probably shouldn’t say it publically on video. Never mind. Dana: I didn’t do any back research on that one, that was a mistake. What’s your best advice for somebody deploying the Dream 100? Russell: I think it’s understanding tiers of levels. When I first got in this game I remember the people that I was trying to connect with were Joe Vitale, Mark Joyner, all these guys who were legends and I tried so hard to get their attention. No matter how creative I was it just kind of fell on deaf ears. I remember being offended and kind of upset at first, but I was, I don’t know, I was just kind of a nobody at the time. So after trying it out for a while and not having success I was like, this doesn’t work. Then I met a bunch of people that were kind of at my same level, or a little above me, but they were approachable. It was guys like Mike Filsaime, I don’t remember who it was back that, but a bunch of guys like that. We were all kind of the same level. So I started connecting with them with Dream 100, and because they weren’t up here, they were here, we became friends and we also crossed with each other, helping each other. It was cool. In a very short period of time, within a year, year and a half, all of our businesses came up to these other guys. At that point I started contacting these guys again and they were like, “Oh I see you everywhere man.” And I’m like, “I’ve been sending you stuff for years and you never respond back.” And then they answer your call and it’s like, “Yes, send a package to Tony Robins, that’s amazing. He’s probably not going to do a deal with any of us.” It took me 10 years to get Tony to finally promote something, 10 years of my life, and he was like, “Russell’s book is awesome, you should read it.” But 10 years it took. That’s awesome, but what’s better is look around at the market right now, and who’s kind of at your level and start connecting there. It may not be a billion dollar win over night, but a whole bunch of little wins add up and eventually you’re best friends with whoever you need to be up here, at that level. So I think that’s the biggest thing I would tell people. Dana: Man, I hope the inner circle is listening. Because that is a great lesson for all of us. There you go. How many times were you on the verge of completely giving up? Russell: Like how many days did that happen or like…. Dana: How many different times do you think? Russell: There were a lot, one happened early. It lasted a couple of weeks. Oh, I’m going to figure out the piece. After our company collapsed and I had to lay off 80 people overnight, it was everyday for two years. I would have quit if I didn’t have tax obligations to the IRS that would have thrown me in jail if I would have quit. I had some really good motivators. For two years I hated this business, and I did not like it even a little bit. Until we finally paid the IRS off, it took that strain off, where it’s like, now creativity could happen again and then it became fun again. But a lot of times, I sometimes nowadays even, it’s funny because some days it’s like, why are we doing this? I don’t know what causes that, but I think for me, whenever that does happen it’s like a selfish thing. When I’m thinking about myself more, but what’s cool is I’ll go to bed and sit there miserable and see my phone and I’ll see a bunch of voxers from people and every time I have a voxer and someone says something nice to me I star it. So I have a whole list of starred ones, so I’ll go and listen to those. And all these people who are like, I got one of yours in there, I got other people. It’s just like, you hear them, their gratitude for what you’re doing. Thank you for what you do…it’s like alright, that’s why we do this. Then we’re back into the game. So it’s less often nowadays for me, for sure. During the down times it’s tough and it happened a lot. Dana: That’s awesome. Okay, cool. And he’s definitely not lying folks, because when I was out there writing copy for you, I remember somebody did something stupid, I don’t know, somebody said something or whatever and you got like, “Geez, seriously?” You’re like, sarcastically I think you said, “I don’t want to be CEO anymore. I just want to create stuff.” And I’m sitting there in the corner, thinking, I glance over at Dave thinking, “I’ll be CEO.” Russell: I want your problems, Russell. That’s awesome. Dana: Yeah, so I’ll be on deck. Russell: I think about this a lot. My goal was never, 15 years ago when I started I wasn’t like, “Someday I’m going to be CEO of this big, huge company. I’ll be on video.” No, I just wanted to create. For me this is art. Why do I keep creating funnels? People are like, “Your company is doing great.” It’s the art for me. I’m an artist, this is how I do my art. I just love it. A lot of times I would much rather hang up the CEO hat and go back to the art of doing the thing. Dana: Yeah, it’s awesome. Looking back, what do you wish you would have done differently? Russell: From Clickfunnels as a whole, or business as a whole? Dana: Yeah, let’s look at business as a whole. Russell: I think, man, the first 10 years of my life I was running around trying to be all things to all people, and like 3 ½ - 4 years ago was the first time I was like, kind of set my flag in the ground what I was going to do. As far as Clickfunnels as a whole, looking back on it now, I would have started a software company way faster. That’s 100% sure. Of all the business models I’ve done, it’s the one I like the most. But I would have done it different too. I think if I was to start over from scratch, I would have just done Clickfunnels and that would have been it. We wouldn’t have had Backpack and Actionetics and all these other things. I would have made it simpler. I look at some people have software where it’s sticky but it’s simple. Like it does one thing. There’s power in that. You’re tech team can focus on making that one thing better and better and better as opposed to… Like right now, our biggest problem we’ve had until just recently is our tech team can focus on this part over here, and it’s like, “Okay, everyone move over here and over here.” So now we’re at a point where, as we did that the last time through, we are taking focus here. We hired a whole bunch of people to learn it while they were in there focusing and then we left, and now they’re focusing on making it better. The mistake is three years to get to that point. So I think I would have made simpler software that everyone could focus on one thing. That’s the thing too, with Clickfunnels I have so many messages I have to sell now, so many. I would have focused on just a simple message, simple tool, simple thing. Dana: I love that. Do you know what a Juicy Lucy is? The burger? Russell: No, sounds amazing. Dana: It is. It might be a Minnesota thing. So Brandon and Kaelin flew out for a Viking game and then we went and hung out for a while and they took me to this bar in this weird neighborhood, it was really sketchy, to get a Juicy Lucy. So it’s basically a burger with cheese in the middle, and it was this place called Matt’s Bar in St. Paul, Minnesota, it’s world famous. Anyway, we get in there, and I’m with Brandon and Kaelin, we get in line for the burger, it’s just a nasty looking place, really bad, but great burger, world famous. And what we noticed was, they served us the burger with fries and ketchup and a napkin in a crappy little basket, and then we had water. And then I think it was Kaelin, was like, “Hey, do you have ice?” And they’re like, “Nope.” A bar without ice. And I was like, someone else asked for something but then I asked, “Do you guys have a fork?” “Nope.” So they have Juicy Lucy’s and French fries, and they do that better than every other person and that’s why even despite all their shortcomings they’re the best. So it’s a good a lesson, I think, for everybody. Alright, lightening the mood a bit. Did you know that James P. Friell is actually a really nice guy, deep down? Russell: He’s actually a nice guy, deep down. Dana: He is. Russell: I see glimpses of that, I think it’s possible. Dana: Is he there? Where is he? He has the day off. Russell: Did he leave for the day? Woman: I don’t know. His computer’s here, I don’t know where he is. Russell: His computer’s here. We’ll make fun of him when he gets back. Dana: Of course he’s probably skipped out early. Okay, what are you glad you did and wouldn’t change, business wise? Russell: Biggest thing I’m glad I did, and this took me 12 years before I did it, was actually bringing in partners. I was first 12 years like, “No, I’m Russell. I’m the guy who started this business, blah, blah, blah.” So because of that, you could hire people, but that’s it. Clickfunnels came around, Todd and I sat down and brainstormed the whole thing with Clickfunnels and he’s like, “Hey, I’m only going to do this if we can be partners instead of like an employee.” And I was just like, ugh. And the prideful Russell was like, “No, I’m not…” but then I was like, witnessing my whole business crashing, I’d been humbled a lot. I was like, “You know what, let’s do it.” And it transformed everything. So grateful for that, and I think if I was ever to start a company again, I think my first step before everything, would be assembling my Avengers team, or my Justice League team, whatever you want to call it, before it got started. I need the best in the world of these 5 spots. I gotta identify, here’s the 5 or 6 people, the things we need and I’d go and spend the first year just recruiting those people and getting them in place, then create the thing. Instead of starting as an entrepreneur and hiring employee one and employee two, it’s so much faster just to go the other way around. Dana: Awesome. What’s the craziest thing you’ve ever sent in the mail? Russell: Physical mail? Dana: Mmmhmm Russell: I don’t have mine, but I’m going to tell you my friends story because it’s the craziest ever. Dana: I think I know it but.. Russell: Did I tell you this already? So my friend, he pooped in a box and then he mailed it, and apparently it’s a federal offense to send poop. He did it at college and the college mail room got it and smelled it, and he actually got expelled from Brigham Young University, but it never went through the mail. But apparently it’s a federal offense to mail poop. Dana: Wow, so it got intercepted before it departed from BYU campus? Russell: It could have been bad. Dana: Wow. Okay, so I don’t recommend that. Russell: I think the weirdest thing I’ve ever mailed, not mailed but it was like pizza, I’ve done this a lot of times, called up a pizza delivery place wherever a guys at and deliver like 10 pizzas at once. Stuff like that. Dana: yeah, just to get people’s attention. Russell: Yeah, it works good. Dana: Love it. What’s something that having a team relieves you from? Russell: It lets me, like right now with Clickfunnels people ask me, “How do you keep up with the software?” I’m like, I don’t. I use it and I complain and that’s all I do. And that team does everything. So I don’t have to worry about that. I only have to focus on the part I like, which is the marketing. And that’s all I have to, I get to stay within my unique ability and not the blend of all other things. And I think that’s the key of, in fact, James P. Friell if he were here, he’d quote some famous old guy who said something that was really cool. But the division of labor, something, something. There’s the quote, he can find it for us. Basically letting me do my unique ability and having every other person do their unique ability as opposed to other things. Mandy, when she started coaching with us, it was really cool. She gets to focus on the coaching of it. At first I was like, “Okay and then do this and this and this.” And then she struggled. The administration of it wasn’t very good. Melanie is amazing at administration, how about Melanie help Mandy, and now it runs awesome. And Melanie is the most amazing person at that in the world. So it’s like, everyone has a good and unique ability, whereas I used to try to bring someone in a role and give them 30 things to do, because I thought they should all be able to 30 things. When they did one thing with their unique ability and everything else just sucked. I did a podcast on this a little while ago, but I think the reason is because as entrepreneurs, we start the business initially and we have to do all 30 things, and we suck at most of them, but because we have so much brute force, we have success. And then we hire people, expect them to do 30 things like we did, and that’s the wrong way to look at it. You bring someone to do the one thing and be the best at that. They take that piece away from you and do it a million times better and then you can keep doing that. That’s what gives me the ability to do that, just focus on my unique ability and just nothing else. Dana: Love it. I reserved 30 second timeslot for you to give a shameless plug to something you’d like to sell, starting now. Russell: Hey everybody, welcome to the pitch section of the Decade in the Day. I would really like to sell, I have nothing else to sell these guys. I kind of want to do….I got nothing man, I don’t even know. Oh I know what we can do! Okay, you see this book, it’s pretty cool. This book I’m not going to sell, but we just wrote a book called Network Marketing Secrets for MLMer’s, and it’s exactly this thin and it’s got cartoons like this in it. It’s so awesome. So that’s going to go live in like a week and a half, so you guys should go buy that, even if you’re not in network marketing. Just to support me and to funnel hack me. Dana: Awesome, love it. How do they get it? Is there even a URL yet? Russell: There will be networkmarketingsecrets.com. Dana: go there. Okay, dude that was actually really good off the cusp like that. Well done. I should have given you a heads up. Okay, now I have reserved myself 30 seconds for a shameless plug. Mine’s more rehearsed. Go. So all the time, people ask me, literally all the time, “Dana, how do you sell a book for $2,000 when everybody else sells them for $20 bucks? How do you charge $20 grand for something that other people charge $500 for? How do you make so much money as a goat farmer with only 4 goats in your herd?” and I’m just like, dude, it’s simple. It’s the Dream 100. If you haven’t had a chance, or if you don’t know what the Dream 100 is, go get Chet Holmes Ultimate Sales Machine book. If you do and you’re ready to just go hog wild in it and explode your business, then go get the Dream 100 book. Russell: Where do you get the Dream 100 book, Dana? Dana: Dream100.com. Okay, cool. Russell: What’s the price on it, is it still….? Dana: It’s $2 grand, well, unless you find the secret link where you can get it free plus shipping. But yeah… Russell: Is the secret link dream100.com? Dana: forward slash free. Don’t share it. Oh boy. What’s the biggest domino you tip over every day? Russell: Dang, these are good questions. Every day? For me now, it’s making sure that my team all has what they need to get done what they’re doing. I look into my role now, it’s less of me doing things and more of me coaching people who are doing things. Making sure that everyone has the ability to run in the morning, so they’re not waiting on the direction. You know what I mean? And we have a lot of east coast people, so before I go to bed at night, I try to make sure east coast people have what they have, so when they wake up 2 hours before I do, they can start running. That’s the biggest thing. Dana: Awesome, that’s great. I heard the internet speed in Boise is capped at 1.5 Megabits per second. Is that really true? If so, how can such a successful tech company be headquartered there? Russell: Is that true, Melanie? Do you know? Melanie: I have no idea. Russell: I have no idea. We do get angry though, often at it. Is that really true? Dana: I have no idea. I’m in a much more rural area, so I doubt it. I just published my 5th earth shattering book for entrepreneurs and sellers, should I keep writing more and put them on the shelf for a while to collect dust and do nothing at all with, the hundreds of hours invested in them, or start promoting and sell them? That’s a jab at myself because you called me out on the last mastermind. Russell: No I think, what’s funny though, at the last mastermind is where I had my big epiphany too, of focusing on the value ladder, and then all our creativity should be focused on the front end of the value ladder, bringing people in. I spent almost every day since then, trying to get the rest of my value ladder in place. I’ve killed two businesses that both made over a million dollars a year, because they didn’t fit in the value ladder. So I took that to heart and hopefully you have as well. But I think that’s it. You can keep creating stuff, but as long as there’s the back end to support it. Dana: Love it. The only other time I went to Orlando Florida, my fiancé ended up coming home pregnant. Should we put out a PSA to warn couples traveling there for Funnel Hacking Live that there’s something in the air down there? Woman: Did you hear Melanie’s laugh? Russell: Melanie’s dying over there. Are we doing a wedding when we get down there this time too, so it could be, the first time you got pregnant, the second time you got married? Dana: I got people lobbying for it right now. It’s going to become a hashtag, yeah. Okay, I’m just going to skip to the good ones. I read about a story about a farmer who was visiting your house, that tripped into your pool, in the pitch black, and fell flat out on your pool cover and nearly ripped it apart, and scared all of your children in the process. Is that true? Russell: It is so true. I wish the camera would have been rolling for that, because it was amazing. We have a pool color that’s the same color as the cement around it, and it was dark outside. So Dana goes and walks right to the pool cover and it’s like woosh. And my kids are like, “No!” it was amazing. Dana: Oh man. Okay, finishing up here. Will you sell me your domain name Dream100secrets.com please, you’re not even using it. Russell: Do I own that one? Dana: Yeah, you’re not using it though. I could use it. Russell: I might be up for that. Definite maybe, definite maybe. Dana: Just think about it. Okay, well I’ve exhausted all the good ones. Unless there’s any good ones in the chat. Russell: Did we check the chat? I have no idea. Woman: Everyone’s going crazy. Russell: Everyone’s just laughing at you. Woman: “Loving this.” “This is amazing.” “This is gorgeous.” Russell: No good questions. Dana: That’s alright, unless you have anything for me? Russell: Let me think. When are you launching the super funnel? Actually, did I tell you what we called it inside our office now, for us? Dana: This is going to be good. Russell: Which board is it on? There it is. This is called Project Mother Funnel. This is our Mother Funnel that sends people all the way through our value ladder in the shortest period of time possible, in the most exciting way possible. AKA, Project Mother Funnel. My question for you, with your new value ladder and multiple front ends, when is your Project Mother Funnel all going live? I’m holding you accountable. We gotta cover up that wall. Dana: I know, I wish I could show you through that wall. It’s still there. I’m going to say ASAP, how’s that. Russell: I love it. I’m getting this done by my birthday, March 8th. It’s my birthday present to myself. Can you get yours done by March 8th? Dana: I’ll do it. And what’s the bet then? Who has to do what? Woman: That’s how you motivate Dana. It’s not money. Russell: That’s good. Let’s see, I has to do with wedding or goats or both. Dana: Yep. Dave: If you lose, Dana, you get married at Funnel Hacking Live. Russell: He wants that though. Dana: I actually do. Russell: They want a beach wedding. So on the beach we could do it. Dana: We could bring the beach to us. Russell: I have sand, there’s sand in Boise. We could bring it in the room. It’d be a pain but it’d be worth it. Dana: How about you have to bring a goat to your office for a day, if you don’t hit yours. And I have to sleep with my goats for a night. Dave: You’d enjoy that though… Russell: Yeah, there’s different levels of that. Dana: There we go…I have to….Don’t knock it until you try it guys, geez. Russell: How about this, if you get the whole thing live by my birthday I may be willing to sell you Dream100secrets.com, if not I’m launching a competitor product, I’m going to take you out. Dana: Geez. This is going to be a nasty smear campaign. Okay, deal. I take the deal. Russell: That’s awesome. Dana: What happens if you don’t get it by March 8t? Woman: Oh, he will. Russell: Goat for a day, I’m in on that. Dana: Okay, that’d be actually a good episode. Alright, thank you guys. I appreciate you. Russell: Thank you Dana, you’re awesome, man. Have a good weekend.

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Video - Behind The Scenes Of Decade In A Day With Dana Derricks

Play Episode Listen Later Feb 13, 2018 36:02

Listen as "The Goat Farmer" drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What's Russell's biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell's team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks.

behind the scenes decade marketing secrets dana derricks

Goat Farmer Sells and Keeps selling $2,000 Books! Ep. 17

MRONIT

Play Episode Listen Later Nov 28, 2017 36:54

books selling goat farmers sells dana derricks

Begin With The End In Mind

Marketing Secrets (2017)

Play Episode Listen Later Oct 5, 2017 13:45

A really cool lesson I learned from my new coach and how it applies to your funnel. On today’s episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are some interesting things you’ll hear in this episode: Why Russell needed to figure out a new someday goal, and how to take steps to achieve it. Why achieving everyday goals with his someday goal in mind will help him get there. And how having an end in mind will help you reverse engineer your funnels to meet your end goal. So listen here to learn the steps to achieving your someday goals. ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. Hey everyone, hope you guys are all having an amazing day. I’m home from 2 days of inner circle mastermind meetings, which have been insanely cool. All the groups are so amazing, but this one was emotional. I think everybody in the group cried at least once or twice or something. It was crazy. So amazing. It’s an honor to be part of it and hang out with awesome entrepreneurs like that who are literally changing the world in so many different markets and industries. I wish I could just tell you guys all the stories from everyone. But it was amazing and we got the last group, group 4 coming the next two days. So it’s been fun, stressful, exciting all wrapped up into one amazing thing. Also it’s been fun, I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t like the books. And fast forward to last week, I just kind of got back into it in the last week. I went and listened to a bunch of podcasts from The One Thing, I started re-reading the book, I got the main dude coaching me Monday mornings and it’s really, really cool. What’s interesting is, since he started coaching me, I’ve had this big epiphany, big aha, big realization inside, and then as I’ve been coaching the inner circle the last two days, I’m watching the people who are leveling up really, really quickly and there’s a consistent theme behind all the people who are growing fast versus who…..everyone’s growing, but the ones who are really quick. It’s interesting thing, it’s funny, the thing that I got in my coaching session was, it came back to Steven R. Covey, 7 Habits of Highly Effective people, which I read back in high school. It was start with the end in mind. It’s been interesting, as I’ve been going through the coaching stuff. Man the first, it feels like it’s been like a month because I move pretty quick on stuff. But the first exercise he had me do was figure out, what is your someday goal? Where do you want to be someday? So it’s not like 5 years from now, or 10 years, like in the future, where is it you really want to go? It’s been interesting as I’ve kind of done this exercise, I can walk you guys through what it is, but it’s morphed, 3 or 4 times to radically different things and I one of the big aha’s I realized when I went through this exercise is that literally my someday goal, I achieved it like 18 months ago. So the last 18 months I’ve been wandering without really a focus or a goal other than just more, which is interesting. So he’s had me keep focusing, what’s your someday goal? Begin with the end in mind. What are we trying to get to? So I figured out initially, here’s my someday goal, and someday goal can be about your business, you personally, your relationships, your spirituality, whatever you’re trying to figure out for yourself. Then he came back and said, “Okay, what do you have to had accomplished within 5 years to keep you on track for your someday goal?” So I was like, “Okay well, to have that I need to have this in place, these things need to be in place in the next 5 years.” And he came back and said, “Okay, what do you need within a year to be able to hit your 5 year goal? And what do you need by the end of this year to hit your one year goal? And what do you need by the end of this week to hit your yearend goal? Or your month goal?” So as you do this it’s interesting because you start getting more and more clear on all the steps. It was funny because it was like, as I did that, as I identified, had the end in mind, I started going back forward and I got to the things I needed to do. I looked at my to-do list and none of the things on my to-do list actually got me any closer to my someday goal. All the sudden I realized that I’m doing all these to-do’s that are good, they make me feel good, I check off the box, but none of them are actually moving me towards what I’m really wanting. I was like, well what’s the one thing I need to do today that’s going to help me hit my goal for the end of this week, which will hit my goal for the end of the month, blah blah, blah, all the way to the thing. And as I started asking those questions it blew my mind what the one thing was that I needed to focus on. It was not by any stretch what I thought it was going to be, what I assumed was the most important thing. And after this exercise he wanted me to come back and refine it and change things. So I kept getting….my someday goal changed three or four times and I started realizing as I was looking at that, it took me a while to figure it out. In fact, I still don’t know if I have it completely figured out. But the message I want to share with you guys is just that. Beginning with the end in mind. Again, the inner circle members having the most success is because they have a very clear end in mind. What is it they are trying to accomplish? And from there it’s easy to reverse engineer the funnels and make that happen. People who are struggling, they’re building funnels to be able to sell a product or a service, not with the end in mind. Does that make sense? It’s a little intricacy, but it’s interesting. I’ve had this really cool experience over the last two days, to kind of reflect I’m listening to all my entrepreneurs talk and teach and share what they’re doing and really start thinking more and more, what is the end? I need to know really clearly for my business, I need to begin with the end in mind. Or is my goal to get people in Clickfunnels? Is my goal to get people in Two Comma Club Coaching? Is my goal to get people into Inner Circle? What is the actual end goal? As soon as you identify it, that becomes the end goal and it becomes easy to see, well if that’s it, here are the funnels I need to reverse engineer to get people so that they will come up into that thing. For example, Dean Holland, he’s been in my inner circle for 3 years now. He basically over the last few months shut his entire company down and rebuilt it from the ground up but this time with a definite, very clear end in mind. This is where I’m trying to go. Because of that built out the funnels very simply in order, he launched and in the first 28 days built up $106,000 recurring income. Just because he began with an end in mind. So I think most of us, including me. I’m guilty of this as well, that’s been my big thing for the last 2 days, what’s the end goal. From a business standpoint, from a life standpoint, but also the customer journey, the value ladder. I talk a lot about in the Dotcom Secrets book, this value ladder, taking somebody through. But I would say even my value ladder isn’t completely clearly defined. It’s morphed and changed so much and I’m really coming back now and figuring that out. Dana Derricks when he was doing his presentation he was talking about his big aha. He said that us as creators want to keep creating and creating and creating. He said because of that, “If I look at my value ladder it kind of goes up a little and then it splits off in three different places. Some of those go up and some don’t and it gets really mushy really quick.” He realized he had to clearly define the value ladder. We’re going from here to here to here. So now he’s beginning with the end in mind. And what he said was interesting. It’s was funny because it’s something that I, a recurring thought I’ve had in my mind as well. Okay, I can’t keep creating new stuff that just spurts off my value ladder and shifts people all over the place. If I need to get my creative juices out there and just create something, the things I create need to be on the front end of the value ladder. They should only be free plus shipping or they should only be low ticket things to get somebody in, but the back of the value ladder should never shift, never change. That should be just a thing that’s there. And man, I just resonate with that. I was like, okay I obviously have my value ladder, I’ve got things in place, but I need to really specify this is the path, the process, the order and then just focus on the front end stuff. So it’s exciting. I’m working on something so cool, I wish I could show you guys. You will see it soon. I’m probably about thirty days away from rolling it out. It’s not a big product launch or anything, it’s a subtle, but I’m calling it an ascension funnel that is almost like a video game to send people through our value ladder. And to be able to accomplish, or get people to the end in mind, get them to that spot. So I’m crafting, we’ve got the design of it done and we’ve got the pieces and I’m figuring out the path. So you will see, you’ll probably start getting emails and you’ll, you may not be aware of it, so please watch. Watch what I’m doing. If you see an email and you click on it and there’s a cartoon thing, then you know that it’s being executed. I’m going to be sharing it at Funnel Hacking Live though, probably. As long as it works good, which I’m pretty sure it will. Nobody talks about ascension funnels because no one’s really executed one that I’ve seen successfully for almost 5 1/2 , 6 years. And the one I saw was just because I had intimate behind the scenes access to the person’s business who was doing it. Anyway, I’m going to be mastering it, perfecting it and then we’ll be showing it at Funnel Hacking Live. So if you haven’t got your tickets yet, go to funnelhackinglive.com. The event sales page will be going live next week, but by the time you hear this, it’ll probably be live or close to live. We’ve already pre-sold 1200 tickets, so we don’t have a ton left, so if you want to come to the event…and I know you do. I would go to funnelhackinglive.com ASAP and get your tickets. So that’s the game plan. The last thing I wanted to kind of say is, again so many of us start our business like, here’s a product and we start building funnels based on that product. There’s nothing wrong with that. That’s how most people do it. It’s how I’ve done it a lot of times. Because of that, I think we get lost in the weeds of where we’re trying to go and often times we never get there because we don’t know where we’re going. And again, as I’ve been working with my coach on this, which has been really fun. It’s been cool because I’m clearly defining my someday goal, clearly defining the end and then from there I can reverse engineer all the pieces I need to make that happen. I think the same thing is true with funnels. It’s just begin with the end in mind. What’s the top of the value ladder? Where do you really want to take people? Figure that out and then reverse engineer, to do that here are the funnels I need. You got a path and a process. Anyway, it’s exciting. I love it. I love this game. I love my entrepreneurs. I love the inner circle. I love all of you guys. I love Clickfunnels. I’m having the time of my life. And hopefully, also I’m helping. I’m doing my best. It’s funny, I was reading, somebody I care about wrote a really cool post about what we do. And I was reading it and in the comments 3 or 4 people who were like, “I just don’t like Russell. I can’t connect with him. I don’t like his energy. I don’t like…” Whatever. It just kills me. It’s tough because I’m always trying to give and serve and do whatever I can and I hate when I don’t connect with everybody. But that’s okay as well. Hopefully my message gets to you and you’re able to take whatever it is you share out to people. And people connect with you, people I would never connect with. Hopefully you can connect with them and change them. So that’s one of my goals. Hopefully I connect with you and if I do, that’s the key. Take your energy, get out there, share your message with other people and change the world the way you can. Because unfortunately not everyone is always going to like me. And that’s the same for you. Not everyone’s going to like you. But the people who do, they’ll hear your voice and they’ll come to you and you’ll be able to help them and serve them and it’ll make the quality of their life so much better, which in return will make the quality of your life so much better. So that’s all I got tonight you guys. Appreciate you all, I’m going to go to bed and get ready for inner circle tomorrow and that’s about it. See you guys soon. Bye.

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Begin With The End In Mind