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Ken Kerry is the Co-Founder, CEO and Executive Creative Director of DTC giant Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as Amazon Blink, Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into bestselling brands. He developed This Works Marketing based on consistent feedback from clients who have benefited from successful branding and sales generating direct marketing campaigns conducted by Kerry and his team. www.scripttoscreen.com Ken hosts a monthly series of webinars on advertising and marketing best practices: https://www.scripttoscreen.com/webinars/Brought to you by - https://senditrising.com/Sources - https://www.theverge.com/2021/7/22/22587197/google-search-about-this-result-feature-context-explanation-terms-languagehttps://www.marketwatch.com/story/facing-antitrust-bulls-eye-google-stock-still-at-record-highs-because-ad-sales-are-sizzling-11627057944https://techcrunch.com/2021/07/22/jack-dorsey-says-bitcoin-will-be-a-big-part-of-twitters-future/https://www.theverge.com/2021/7/21/22586568/instagram-stories-text-translationhttps://finance.yahoo.com/news/facebook-ceo-mark-zuckerberg-starting-to-plant-the-seeds-to-step-down-author-133711495.html
Ken Kerry is the Co-Founder, CEO, and Executive Creative Director of DTC giant Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as philosophy, Amazon Blink, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into bestselling brands. He developed This Works Marketing based on consistent feedback from clients who have benefited from successful branding and sales-generating direct marketing campaigns conducted by Kerry and his team. He can discuss how anticipating the psychology of your consumers and addressing it on video via images and action can help your business grow. He can also discuss brand commitment. He has decades of experience creating ads featuring irresistible offers for top-name products and services. He is an expert on content marketing. Learn more at: www.scripttoscreen.com
Today on the show, we have Ken Kerry, An absolute Blast and humble guy. we go into marketing, some fun stories of Kens and some very useful tips and advice. On the nuts and bolts of marketing and advertising. https://www.linkedin.com/in/kenkerry/www.scripttoscreen.com Support the show (https://www.patreon.com/The_Josh_Bolton_Show)
Ken Kerry’s direct-to-consumer marketing model allows smaller businesses to be in direct contact with their customers and use their data and information in order to control the message of their product. In this way, the business can tailor the experience and quality of the product to the needs of their customers and build up a loyal following unhindered by other online marketplaces. Support the show (https://jeffmendelson.com/onebigtip)
Ken Kerry and wife Barbi started their direct marketing to consumers company over 30 years ago. Their first major client was Hooked on Phonics. They use testimonials and their unique selling proposition to ensure marketing success for their clients both large and small. Time Stamps: Ken’s Journey 3:25 Choose Your Clients 14:28 Testimonials 16:10 Tips for Testimonials 20:24 Success Defined 39:00 Book Recommendations 44:00 Work with Ken 47:18 Book Recommendations: Psycho-Cybernetics: Maxwell Maltz What Got You Here Won't Get You There: Marshall Goldsmith Connect with Ken! Ken's Book: This Works Marketing FB: Ken Kerry Instagram: Ken P. Kerry Testimonials That Make Money Course Script to Screen Connect with Jeremy! Jeremy’s books! FB: Book Boss Tribe Twitter: @the_bookboss Instagram: the_bookboss Linked In: Jeremy Sutton Healthy Books Want to learn more about our guests, download their free gifts, or be on the podcast? Go here and learn more! http://entrepreneurrisingpodcast.com/
Ken Kerry is Co-Founder and Executive Director of leading digital marketing company Script to Screen and the author of a new book that documents the secrets behind his campaigns for well-known brands. This Works Marketing, from Amazon Digital Services and co-authored by Michael Ashley, is based on experience with and feedback from clients who have enjoyed massive results. The book is a foundational blueprint for marketing strategy that has proven extremely successful for over three decades. Script to Scree is a performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and NutriSystem, into bestselling brands. Kerry developed This Works Marketing based on consistent feedback from clients who have benefited from successful branding and sales generating campaigns conducted by Kerry and his team. “love what you want to do. If you want to do something and you really have a passion for it and you believe you can add value that's more important than anything… if you love what you do you never go to work… So, it's really important to understand what it is that you want to bring to the world… That may be the simplest product, that may be a Sass business or that may be that little yoga studio. But if you are passionate about it and you can bring value to people you are going to be successful”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7ly
For a super fun, informative and special episode of Build Your Tribe, we’ve put together a compilation of quick business tips from some of Chalene’s most memorable guests, including: Jordan Harbinger (podcasting), Naveen Jain (pricing), Alison J Prince (home-based business), Ken Kerry (testimonials) and AJ Vaden (branding). We think you’re going to love it! Links from today’s episode: But be sure to go to IGHACKS to sign up for the free IG report and video series of the formula we use at Team Johnson when it comes to selling on social media. Check out the How To Hire Course The New Queen Bee Journals are here but in Limited numbers!! Be sure to order yours quick before they sell out www.pushjournal.com Discover Your Thing Questionnaire! Leave Chalene a Voicemail review or question for a chance to win a gift HERE Hey ComoBlog!!! Email me at Kristin@chalenejohnson.com Lean more about our guests: Ken Kerry Naveen Jain AJ Vaden Jordan Harbinger Alison J. Prince Stop dieting & start living: www.131Method.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene
Today's episode is from when I was interviewed by Ken Kerry. Ken Kerry is the co-founder and Executive Creative Director of Script to Screen. In this talk, we discuss how to “get the sale” in an authentic way. In this episode, we'll flush out how to truly validate your product. You'll learn how to use strategic relationships and maximize your influence potential so that you get an authentic advantage in your marketplace. We will dive deeper into what it means to go beyond exponential and experience geometric profit growth. Listen in as I break down what can be found beyond the exponential - and see how you can get your business there, too. 0:00 – 07:00 - How preeminence translates into business 07:00 – 12:00 - How to “get the sale” in an authentic and aligned way12:00 – 18:00 - Strategic relationships with influence potential18:00 – 22:00 - Asking your clients what they want and giving authentic advantages22:00 – 28:30 - Strategy, tactics, selling and branding28:30 – 37:30 - Going beyond exponential37:30 – 40:00 - Referrals and being seen as the contributor and investor in a relationship40:00 – 46:00 - Jay's background and passions46:00 – 53:00 - On maturity and wisdom
On this episode of the This Works Marketing Experts interview series, I’m with Mike Amburgey, Chief Marketing Officer for the company that markets Nugenix, the number one male vitality product at GNC. Click here to watch this interview: https://www.scripttoscreen.com/ken-kerry-interviews-mike-amburgey-of-nugenix/ For more information on how we can get you started on your Direct-to-Consumer Business, find us at https://www.scripttoscreen.com.
Ken interviews Mary Harden, former CMO of TTI, who has been a marketing executive over 25 years with companies such as Toyota, Red Bull, Ford, TTI (Oreck, Dirt Devil and Hoover) to name a few. Click here to watch this interview: https://www.scripttoscreen.com/ken-kerry-interviews-mary-harden-former-cmo-of-tti/ For more information on how we can get you started on your Direct-to-Consumer Business, find us at http://www.scripttoscreen.com.
Today, Chalene sits down with her longtime friend, Ken Kerry (co-founder of Script to Screen, the nation’s leading Direct-to-Consumer agency). Ken’s 12-step formula has generated more than $6.5 billion, collectively, for some of today’s biggest brands, like: Beachbody, Bose, Keurig, and UFC (just to name a few). In this episode, you’ll find out how to figure out what your secret sauce is, strategies for the best testimonials ever, and how his legendary 12-step formula can be applied to ANY size business! Learn More about Ken Kerry Website: KenKerry.com Instagram: KenpKerry Book: This Works Marketing But be sure to go to IGHACKS to sign up for the free IG report and video series of the formula we use at Team Johnson when it comes to selling on social media. Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Spotify Itunes Stitcher Leave Chalene a voicemail message at www.chalenejohnson.com/podcast Join our new awesome PodSquad on Facebook here! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a tweet & tell me what you think about the show!(Use the Hashtag)#BuildYourTribe so I know you’re a homie! XOXO Chalene Connect with me on your fav social platform. SnapChat: ChaleneOfficial www.Facebook.com/Chalene www.Instagram.com/ChaleneJohnson www.Twitter.com/ChaleneJohnson
In this episode of This Works Marketing with Ken Kerry, learn about the principles of business and marketing with our guests Melany Koenig and Rachel Read from M2 Marketing! Click here to watch this interview: https://www.scripttoscreen.com/this-works-marketing-live-episode-1-m2-marketing/ For more information on how we can get you started on your Direct-to-Consumer Business, find us at https://www.scripttoscreen.com.
How to Use Storytelling in Your Direct Response Advertising. Ken Kerry is interviewed by Park Howell from The Business of Story. To sell any product or service, you have to grab the attention of the consumer and show how it provides them value. But we live in a world where attention spans are fragmented and developing a meaningful connection can be difficult. That’s why it’s critical to truly listen to the stories your consumers tell you, so you’ll understand how to connect with them.
Ken Kerry is a best-selling author, live streamer, award-winning Producer/Director, and Co-Founder/Executive Producer/Creative Director of Script to Screen, the nation’s leading Direct-to-Consumer agency. For over 30 years, Ken and Script to Screen have been innovating the Direct-to-Consumer strategy, generating more than $6.5 billion for companies ranging from startups to the largest corporations in the world. Ken believes that technology has given every business the ability to cut out the middleman and achieve maximum long-term profitability. With the ever changing retail infrastructure and the rise of online market places, companies and businesses are in a unique position to capitalize on this moment gathering first tier data, a direct relationship with their customers and the ability to control cost while scaling their businesses. Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the most successful Direct Response television companies, producing more than 600 infomercials and DRTV/Direct-to-Consumer commercials and winning numerous awards for excellence. Script to Screen’s prestigious client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Keurig, Kraft Foods, LifeLock, Meyer, NordicTrack, Nutrisystem, Omaha Steaks, Oreck, Robert Bosch, Royal Appliance, Shark/Ninja, TaylorMade, TriStar, Wahl and UFC, to name a few.For more information visit:https://www.kenkerry.com/Twitter link: @KenKerryStSFacebook link: @stsinfomercialLinkedIn Profile: kenkerry
Ken Kerry Co-Founder and Executive Creative Director of Script to Screen is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support
Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
Today on This Works Marketing Experts interview series, we’re talking about introducing the brand ROXI internationally, but specifically from the UK, Europe and to the United States, and building a Direct-to-Consumer brand. This is my friend, Rob Lewis CEO of a company called ROXI. Click here to watch this interview: https://www.scripttoscreen.com/ken-kerry-interviews-rob-lewis-of-roxi/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
Today on This Works Marketing Marketing Experts’ Interview series, Sheryl and I talked about her early days in the music business, her love of music, and why she wants to share that feeling with families all over the world. Click here to watch this interview: https://www.scripttoscreen.com/sheryl-crows-interview-by-ken-kerry/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
I sat down with Janet Comenos, the CEO and Co-Founder of Spotted, a data-driven celebrity collaboration and assessment firm. Click here to watch this interview: https://www.scripttoscreen.com/janet-comenos-of-spotted-interview-by-ken-kerry/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
Today on This Works Marketing Expert interview series, I’m with Steve Yde, Chief Marketing Officer, for the iconic hair clipper and beard trimmer company Wahl. Click here to watch this interview: https://www.scripttoscreen.com/ken-kerry-interviews-steve-yde-of-wahl/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
I sat down with Tony Besasie, President of Cannella Response Television. My interview with Tony is part of a series called “Marketing Experts” on This Works Marketing. Click here to watch this interview: https://www.scripttoscreen.com/tony-besasie-of-cannella-response-television-interview-by-ken-kerry/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
We recently had the opportunity to interview Steve Netzley, CEO of Havas Edge, one of the largest full-service Performance Response Marketing agencies. In recent years, he’s been at the forefront of performance marketing campaigns and has helped many large companies build better results through their focus on relationships. In this interview, we talk about 5 key takeaways on how Performance Marketing can elevate your brand and scale your business. Click here to watch this interview: https://www.scripttoscreen.com/interview-steve-netzley/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
Ken and Barbara Kerry, co-founders of Script to Screen bring you the This Works Marketing series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that have been built. In this episode, Ken Kerry talks about the 3 ways you can use authenticity to motivate a buyer. Click here to watch this episode: https://www.scripttoscreen.com/3-ways-you-can-use-authenticity-to-motivate/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
Ken and Barbara Kerry, co-founders of Script to Screen bring you the This Works Marketing series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that have been built. In today's episode, Ken Kerry talks about the 5 things you need to embrace and master to turn lookers into buyers. Click here to watch this episode: https://www.scripttoscreen.com/5-things-you-must-embrace-to-turn-lookers-into-buyers/ If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.
Ken Kerry talks with Maria McCool of Calista Hair Toolshttp://media.scripttoscreen.com/podcasts/001/The_Power_of_Direct_Thinking_Podcast_-_EP1.mp3 Script to Screen is a strategic response agency with a 27-year legacy of unrivaled experience. This podcast series is a download on insights and wisdom from our team and our clients.