The Ultimate Entrepreneur

In this episode, Jay Abraham is interviewed by Yuval Bialik, host of Israel's leading business podcast, "About Life and Business." Here Jay shares his insights on various business growth strategies, drawing from his vast experience across multiple industries and markets.SHOWNOTES[02:47] The Three Ways to Grow Any Business: Jay outlines the fundamental strategies for business growth, applicable across all industries.[11:23] Identifying Hidden Assets and Opportunities: Discussion on how to uncover and leverage overlooked resources within a business.[26:26] Turning Crises into Opportunities: Jay shares strategies for navigating economic downturns and industry changes to drive growth.[37:20] Acquiring Businesses with Minimal Risk: Explanation of methods for business acquisition without significant upfront capital.[53:45] Habits for Long-Lasting Success: Jay provides insights on practices that contribute to sustained business success and personal growth.LINKS AND RESOURCES:Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

Continuing from the last episode, Jay delves into the power of performance levers in business, drawing from his vast experience working with clients across diverse industries. He shares insights on how to optimize every aspect of your revenue system by identifying and leveraging these levers, ultimately leading to explosive growth and domination in your market. SHOWNOTES[03:12] The Power of Levers: Jay shares the story of W. Edwards Deming and his transformative impact on Japanese manufacturing, illustrating the immense power of identifying and optimizing micro-processes within a larger system.[06:34] Your Business as a Hedge Fund: Exploring the concept of viewing your business as a hedge fund, with various asset classes (revenue drivers) that need to be managed based on their relative risk and yield.[8:58] Geometric Growth and the Potential for Hyper-Exponentiation: Jay explains the mathematical concept of hyper-exponentiation and how it applies to business growth, emphasizing the importance of moving beyond incremental thinking.[11:24] Variability in Sales and Marketing: Discussing the impact of variability in sales and marketing elements such as headlines, propositions, proof, risk reversal, and bonuses, and how optimizing these elements can lead to geometric breakthroughs.[16:00] Aligning Salespeople's Strengths: Jay shares a case study of a 400-person sales organization in the radio industry, demonstrating the power of aligning salespeople's strengths with specific tasks and markets to quadruple business.[20:12] Leveraging Lifetime Value for Optimal Investment: Exploring the concept of investing in marketing and sales based on the lifetime value of a buyer, rather than arbitrarily allocating budgets, to maximize returns and drive exponential growth.LINKS AND RESOURCES:Access Our "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, Jay shares his wealth of experience and insights on unlocking hidden revenue, geometric growth principles, and dominating your market. He delves into the power of thinking differently and borrowing breakthrough strategies from outside your industry to gain a profound competitive advantage.SHOWNOTES[6:05] Unlocking Hidden Revenue: Jay shares examples of car dealerships and driving schools finding untapped revenue streams by thinking differently about their assets and relationships.[13:15] Revenue System Optimization: Discussing the importance of working on the geometry of your business and optimizing every aspect of your revenue system.[15:00] Knowledge Asymmetry and Competitive Advantage: Jay explains how gaining a deep understanding of strategies and principles from other industries can give you an unparalleled edge over competitors.[18:24] 2D vs. 3D Thinking: Contrasting the static, transactional mindset of 2D thinkers with the long-term, yield-focused approach of 3D thinkers.[25:09] Funnel Vision vs. Tunnel Vision: Jay introduces the concept of funnel vision, emphasizing the importance of looking outside your industry for breakthroughs and avoiding the trap of simply following best practices.[26:26] Borrowing Breakthroughs from Other Industries: Providing examples of transformative innovations that originated from outside the industries they ultimately revolutionized, demonstrating the power of cross-pollinating ideas.LINKS AND RESOURCES:Access Our "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, Jay sits down with George Mumford, a renowned mindfulness and performance coach, to explore the power of unlocking one's potential. SHOWNOTES[05:01] George Mumford's Story: George shares his incredible personal journey, from struggling with addiction to discovering mindfulness and transforming his life.[08:30] The Essence of Mindfulness: George breaks down the concept of mindfulness, likening it to a mirror that reflects reality without judgment or self-reference.[19:20] Embracing Discomfort for Growth: George emphasizes the importance of pushing beyond comfort zones to unlock latent potential and achieve remarkable results.[46:52] Freedom as a State of Mind: George explains how true freedom lies in one's mindset and the ability to respond to life's challenges with grace and resilience.[51:26] Insights from High-Performing Athletes: George shares profound lessons learned from working with icons like Michael Jordan and Kobe Bryant, highlighting their unparalleled work ethic and resilience.[59:33] George Mumford's Mission: George articulates his life's mission to unlock the divine spark within every human being, guided by values of love, curiosity, truth, and wisdom.LINKS AND RESOURCES:Access Our "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

Join us for part 3 of our revisit to the legendary ‘Business Mastery' series, where Jay and Tony Robbins deliver timeless strategies and transform businesses in real-time.SHOWNOTES[00:00] Podcast Introduction[05:20] Participant 1: A legal marketing recruiter shares the challenge of attracting the best talent for marketing and recruiting roles at top law firms. While the recruiter has a strong reputation and a steady flow of open positions from clients, the difficulty lies in sourcing the highest caliber candidates.[13:28] Participant 2: A SAT tutor shares his challenge in transitioning from primarily having $150/hour clients to getting more $500/hour clients. The discussion delves into the importance of identifying the referring sources for the different client segments and understanding what differentiates the higher paying clients.[22:04] Participant 3: The owner of a chain of 40 martial arts schools across 8 states shares his challenge in centralizing and systematizing key business functions like lead generation, sales, retention, and referrals.[36:58] Participant 4: The participant is a major shareholder in an Australian public company that has developed a patented technology to convert end-of-life non-recyclable plastic into road-ready diesel and gasoline. While the company is achieving commercial success, they are struggling to fulfill their environmental mission of reducing the amount of plastic pollution in the world's waterways and landfills.[43:31] Podcast OutroLINKS AND RESOURCES:Access Our "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this throw-back episode, Tony Robbins interviews Jay on the transformative power of marketing, exploring innovative strategies for business growth and stability. Discover how leveraging marketing can lead to exponential success, as illustrated through compelling case studies and expert insights. SHOWNOTES:[00:02:22] Introduction: Tony introduces the session, emphasizing the transformative power of marketing with guest expert Jay Abraham. [00:05:23] Jay Abraham's Marketing Expertise: Jay shares his insights on leveraging marketing strategies to drive business growth and security in a competitive landscape.[00:11:50] Minimizing Risk, Maximizing Returns: Jay discusses strategies for enhancing business performance by optimizing marketing and sales operations.[00:19:35] Icy Hot Success Story: The narrative of how the Icy Hot brand achieved exponential growth through innovative marketing and customer engagement strategies.[00:25:42] Three Fundamental Growth Strategies: Jay outlines the three key ways to grow a business: increasing customers, transaction value, and purchase frequency.[00:40:29] The Concept of Business Optimization: Inspired by Deming's principles, Jay and Tony discuss the importance of optimizing business processes for efficiency and growth.[00:49:56] Case Study of Exponential Growth: Jay recounts the growth of a precious metals company from $300,000 to $500 million by diversifying marketing strategies and building customer trust.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

Join us for part 2 of our revisit to the legendary ‘Business Mastery' series, where Jay and Tony Robbins deliver timeless strategies and transform businesses in real-time. This episode offers actionable insights for entrepreneurial growth, from leveraging upselling to navigating franchise challenges. SHOWNOTES[00:00] Podcast Introduction[02:16] Participant 1: A participant shares an enlightening moment about the potential to triple revenue by introducing complementary products to an existing customer base of 200,000 nurses. The conversation delves into strategies like upselling, social proof, and the power of preeminence to build trust and loyalty.[12:20] Participant 2: Discussion with a nonprofit leader who utilizes media to find living organ donors for critical cases. The conversation delves into the nonprofit's aim to achieve consistent media coverage globally to increase awareness and inspire more individuals to consider becoming living organ donors.[24:35] Participant 3: A business owner describes the challenge of operating in a commoditized market of conference calling services, where competitors offer similar services for free or at a lower price. The focus is on finding a new value proposition and repositioning in the market amidst stiff competition from giants like Google Hangouts.[31:37] Participant 4: A participant shares their journey from starting a business as a hobby at Munich's Oktoberfest to its growth into a significant enterprise. The focus is on utilizing the co-packer model to meet rising demand, leading to challenges in maintaining product quality.[40:48] Participant 5: A franchising business owner discusses the limitations imposed by franchisers on marketing strategies and budgets. The main conflict lies in the franchisers' focus on brand expansion and opening new stores, which may not directly translate into increased customer traffic for existing franchisees, leading to a tension between top-line growth and bottom-line profitability.[48:48] Podcast OutroLINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Consulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this throwback episode, we return to the most powerful series of episodes we've released on this podcast yet. Listen in to Jay and Tony Robbins as they take the stage to shape and transform businesses for their audience members in real time.SHOWNOTES[00:00] Podcast Introduction[02:08] Breakdown of Event: Jay and Tony break down the live business mastery session, explaining how they'll provide real-time guidance and insights to audience members seeking to elevate their businesses.[08:21] Participant 1: We delve into the challenges faced by a provider of training materials and manuals for the aviation sector, targeting airlines and training centers. The discussion highlights their struggle against internal departments of potential clients, which hinders their business expansion.[23:43] Participant 2: A well-respected yoga teacher shares their challenges and successes of marketing yoga teacher training programs worldwide. This participant seeks guidance on separating their personal brand from their business identity to manage expectations and scale their enterprise effectively.[28:53] Participant 3: The founder of a marketing SaaS company discusses their platform's role in helping local businesses, particularly real estate professionals, generate consistent revenue by engaging with their communities. Despite offering a compelling money-back guarantee, the company seeks strategies to double this success rate.[40:15] Participant 4: An entrepreneur discusses the launch of a new website designed for business owners in the Caribbean looking to sell their businesses. Despite the innovative concept, the site struggles to attract its initial listings due to low traffic.[48:43] Podcast OutroLINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we delve into the nuanced concept of risk reversal. We'll shed light on how risk reversal is more than just a refund policy or money-back guarantee, extending into various aspects of business and personal endeavors.SHOWNOTESDefining Risk Reversal: Detailed overview of complete, better than complete, and partial risk reversal.Importance in Business: Real-world examples demonstrating the impact of effective risk reversal in various scenarios.Application Across Different Industries: Tailoring risk reversal strategies for product sales, services like consulting, and even real estate - finding creative approaches to risk reversal in industries where traditional methods may not apply.Customer Psychology and Risk Perception: Insight into how customers perceive risk and the psychological impact of risk reversal on buyer behavior.Impact on Sales and Profitability: Analysis of how risk reversal strategies can significantly increase sales and profitability, even with the potential for refunds.Risk Reversal in Digital and Physical Products: Case studies on the effectiveness of risk reversal in the sale of books and digital products.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we explore effective strategies for wealth creation in the advisory and business world, featuring insights from Jay Abraham and John Bowen, a distinguished figure in the world of financial advisory.SHOWNOTES:Insights on Wealth Creation: Explore Jay Abraham's journey to becoming a leading business consultant, emphasizing rapid wealth creation for financial advisors and business owners. Strategies for Elite Advisory Success: Discover the strategies to reach the top tier in financial advisory, including working with high-value clients and understanding the hierarchy of success. The Concept of Preeminence in Business: Learn about the importance of adopting a client-focused strategy and how to achieve preeminence by deeply understanding and advocating for client needs.Accelerating Business Growth: Insights on leveraging marketing alliances, strategic partnerships, and organic growth to create substantial business wealth. Client Wealth Management and Planning: Strategies for effective wealth planning, especially for entrepreneurs, and the significance of building wealth outside of business ventures. Adopting an Entrepreneurial Mindset: Explore how to foster resilience, continuous learning, and adaptability in the rapidly evolving business landscape. Maximizing Client Lifetime Value: Understand the importance of focusing on the lifetime value of client relationships and strategies for successful business valuation and liquidity events. Overcoming Mindset Challenges: Addressing common struggles like imposter syndrome in financial advisors and entrepreneurs, and encouraging a mindset shift for exponential growth.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Access John's Content and His Podcast: 'The Preeminent Financial Advisor Podcast'Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

Today we dive into the fascinating world of business growth and wealth creation with Anthony Scaramucci and Jay Abraham, where they share invaluable insights into the art of income and wealth creation with minimal risk.SHOWNOTES:Jay Abraham's Background: Discover Jay's journey from a struggling young adult to a marketing legend, his experiences across multiple industries, and the lessons learned along the way.Acquisition as a Growth Strategy: Jay and Roland Frazier's approach to business growth focuses on bottom-line moonshots through smart acquisitions, minimal risk, and maximizing EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).The Power of Relationships in Business: Leveraging existing relationships and trust to accelerate business growth and reduce risk.Resilience and Overcoming Obstacles: Jay shares powerful stories and principles on resilience, highlighting the importance of seeing problems as solutions to someone else's bigger challenges.Innovative Thinking and Business Growth: Leveraging lifetime value and preemptive advantage, understanding the importance of pattern recognition and diverse thinking.The Concept of 'Acquire-preneur': This unique term coined by Jay and Roland refers to entrepreneurs who achieve exponential growth through strategic acquisitions rather than starting from scratch.The Intersection of Wealth, Success, and Failure: Jay offers profound insights into the definitions and interconnections of these concepts, stressing the importance of continuous learning and growth.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, Jay shares his wealth of knowledge on copywriting and marketing, providing insights into the evolving world of advertising and the psychology of effective sales strategies. The conversation covers a range of topics, from the role of headlines in copywriting to the importance of understanding your audience's psychology for creating persuasive content.SHOWNOTESThe Essence of Effective Copywriting: Jay discusses the critical importance of headlines in attracting and retaining audience attention, emphasizing their role in conveying the main message or benefit.Target Audience Focus: Insights on the 'You' attitude in copywriting, which prioritizes the reader, listener, or viewer over the seller, are shared.Positioning in Advertising: The episode explores the techniques for establishing and reinforcing a brand or product's position in the market.Evolution of Copywriting and Advertising: Jay talks about the transition from traditional long-format ads in print to the concise, direct formats prevalent in online advertising, and the shift towards impactful video content.Challenges in Modern Copywriting: Strategies to address audience uncertainty and skepticism in a saturated market, and the importance of establishing perceived value, are discussed.Webinar Strategies: Jay shares his perspective on the effectiveness of webinars, their comparison to traditional advertising methods, and how to create a value exchange that encourages audience commitment.Practical Copywriting Techniques: The significance of the 'reason why' approach in marketing, methods to overcome consumer doubt, and the role of storytelling and testimonials in engaging the audience are examined.LINKS AND RESOURCESAccess Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we explore the proactive strategies for business growth during a recession. We delve into the significance of understanding your revenue system, the power of decision science, and how to harness the Promethean approach to business. The conversation also addresses the importance of adapting to economic indicators, crafting compelling and believable offers, and segmenting your market effectively.SHOWNOTESControlling Business Outcomes: We discuss how most aspects of business success are within our control, and why it's crucial to focus on proactive, not reactive, approaches.Maximizing the Revenue System: Insights on the different components of your revenue system and how to optimize each part for better performance are shared.Incremental Improvements and Their Compound Effect: The episode highlights how making small improvements across your business can result in substantial growth.Decision-Making in Business and Its Impact: The role of decision-making in shaping your business's trajectory is examined, emphasizing the importance of understanding the drivers of success.The Concept of the Promethean Business Approach: We contrast the Promethean approach to business with the Sisyphian mindset, explaining why it's critical to be forward-thinking.Adjusting to Economic Changes: Strategies for adapting your business model in response to economic downturns are explored, including how to understand and react to consumer behavior.Building Consumer Trust Through Risk Reversal: Techniques for risk reversal and how they can build consumer trust in uncertain times are discussed.The Art of Crafting Irresistible Offers: The importance of creating offers that are both compelling and appropriate for the current market is dissected.Storytelling as a Sales Tool: The episode discusses how using stories, metaphors, and similes can help connect with customers and sell your product or service.Maintaining Marketing Efforts in a Recession: We talk about why it's beneficial to continue investing in marketing during a recession and how to do so effectively.Leadership and Its Role in a Recession: The critical role of leadership during economic downturns is highlighted, focusing on how leaders can instill confidence within their teams.Beliefs and Their Influence on Business Results: The impact of belief systems on business outcomes and how a positive mindset can drive success is discussed.LINKS AND RESOURCESRevisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

Stephen M.R. Covey returns with transformative insights on leadership and trust in the modern world. Exploring the shift from traditional command-and-control approaches to a trust-and-inspire philosophy, Covey delves into how these principles are not just about business efficiency, but also about fostering meaningful work and inspiring both teams and consumers in a world brimming with choices.SHOWNOTESThe Outdated Command-and-Control Model: Stephen explains that the old way of leading through command and control is becoming obsolete in a knowledge-worker economy characterized by service and collaboration.The Rise of Trust-and-Inspire Leadership: The discussion centers on the necessity for leaders to evolve and adopt a trust-and-inspire approach that is more suitable for today's interconnected and choice-rich world.The Distinction Between Leading and Managing: Stephen emphasizes the importance of managing systems and leading people. When people are treated as things, it diminishes their potential and desire to be part of the organization.Inspiration as a Learnable Skill: Contrary to the belief that inspiration is an innate trait, Stephen explains that it is a skill that can be cultivated through empathy, belonging, and connection to a shared purpose.Consumer Relationships in the Trust Economy: The conversation turns to how trust-and-inspire principles apply not only internally within organizations but also externally in customer relationships, advocating for a pull strategy over a push strategy.The Imperative of Winning in the Workplace First: Stephen stresses the importance of creating a high-trust culture internally to foster collaboration and innovation before translating these successes to the marketplace.Global Reach and Resources: Stephen mentions the availability of his work "Speed of Trust" in Japan and the various resources and workshops offered by the Franklin Covey Japan team.LINKS AND RESOURCESInterested in Stephen's Work? Check Out His WebsiteStephen's Latest Book: "Trust and Inspire"Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In part 2 of this conversation on disruptive business growth, Dave shares his must use tools and strategies to ensure your business experiences growth. From knowing how to tell your story to making the best use of your time, this final part of the conversation is pivotal to your success in building a company. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:00 – The #1 tip for business growth •3:50 – How to make the correct hires•5:25 – Making sure you get out of your own way•7:05 – The best way to tell your story•14:15 – How to scale your company with technology•17:15 – Scale your company with Leverage and Asana•19:30 – Learning to delegate tasks and understanding your time•22:10 – Measure it but get out of the way•24:00 – Jay's thoughts on Dave's tips•27:45 – Summary and closing thoughts•30:50 – Scaling your own company through Asana

In this final episode of the Entrepreneur Disrupted series, Jay and Dave answer questions via a Facebook live. From learning how to start a business with no prior experience to using high-level marketing, this episode is a great way to peek inside the business minds of Jay and Dave.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•2:05 – Is it better to get a loan or an investor (or neither)?•3:30 – What is the chance of a new US recession?•4:40 – How to start a health and wellness company •8:10 – Do you practice affirmations and what is your self-improvement mindset?•9:30 – How to start a business if you didn't study business at school•12:20 – Is marketing deception? How to stay ethical when marketing•17:20 – How you can master Asana through Leverage•19:40 – The methods of monetizing a podcast•22:25 – What is the best way to reach out to influencers?•27:15 – How to cut through the digital clutter & push or pull marketing?•30:25 – Learn how to generate more leads•31:20 – What is the most exciting “coming up” industry •36:25 – How to master Asana

Jay shares his “Abraham 101” of how to grow a business, from defining the segments of growth to thinking outside of the box, this is an episode that is not to be missed. This is a two part conversation, in this first part you'll hear how Jay creates growth and in part two you'll hear how Dave implements growth strategies within Bulletproof.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•0:55 – The immutable strategies to grow businesses according to Jay•11:40 – How to use your intellectual capital•14:40 – How to use your relational capital•15:20 – Setting up the best business model possible•17:40 – Using Asana and Leverage to grow your business•19:55 – Leveraging your relationships•21:10 – Creating new and growing your existing distribution channels•25:25 – Maximize what you're currently doing and examine your marketing•26:40 – The 3 ways to grow your business model•28:10 – How to see creative methods of growth •33:50 – Learn as much as you can from people in other industries•37:40 – Don't make assumptions and learn from what you don't understand•40:00 – A unique opportunity from Leverage to master Asana

How flexible should you be with your business plan? Perhaps more flexible than you would initially think. In this episode, Jay and Dave discuss how you can experiment inside of your company to make sure you stay ahead of the industry. You'll hear how to overcome fear and how to test your idea.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:40 – Should companies by flexible to meet market needs?•3:40 – Advanced R&D: How to experiment in your company•7:45 – How to skyrocket your company's productivity with Leverage and Asana•10:00 – Dealing with fear and how to figure out if your idea is good•15:20 – Why entrepreneurs get stuck•17:00 – Adjusting your mindset to overcome overwhelm•18:40 – A unique opportunity to master Asana

How ethical is it to be involved in your employees' lives? In this episode, Jay and Dave will discuss how to increase the performance of your team by “hacking” their brains through food, nootropics, and other methods of changing their thought patterns. They'll discuss the ethics behind this subject and the success Dave has seen by implementing a “brain hacking regime” at Bulletproof. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:00 – Using food to affect a person's biology and creating a less reactive and more proactive team•5:55 – How Bulletproof “hacks” the brains of their employees and why their team views this as a perk•8:35 – Jay's opinion on “hacking” the brains of employees•13:35 – How to skyrocket your company's productivity with Leverage and Asana•15:50 – Brule: How to identify traits that are holding you back•22:20 – How to implement “hacking” within your company•23:40 – Mutual self interest is the greatest motivator•24:35 – Using cognitive enhancing products•26:35 - How to skyrocket your company's productivity with Leverage and Asana

In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. In this episode, Jay & Dave will discuss disruption. From how to identify what industries you can disrupt to how famous companies were once the disruptors; you'll learn the questions you need to ask to be able to be a successful disruptor. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 - Introduction •0:20 – Promotions•2:30 – Why Jay & Dave are working on this podcast series together•10:30 – What to expect from this series•15:30 – Disruption: What is it?•18:15 – The 4 Core Kinds of Disruption•20:20 – How has Jay approached Disruption in his career?•25:30 – How to find an industry to disrupt•34:10 – Being an “accidental tourist” and a “disruptive detective”•38:00 – Don't be scared to join a new industry•41:55 – Using Asana & Leverage to increase your productivity

Phillip Stutts is a leader in marketing, he cut his teeth in political marketing and has over two decades of experience working on campaigns with billions of dollars in ad spend, contributing to over 1,433 election victories, including 3 U.S. Presidential victories. Phillip is a student of Jay Abraham, and in this episode, you'll hear the marketing techniques that Phillip uses from Jay's teachings. In this episode, Jay reveals his “profit explosion formula,” his concept of pre-eminence, risk reversal, and the power of creating a referral generating structure in your business that will exponentially increase your profits.Timestamps:• 0:20 – An introduction to Leverage• 2:00 – The industries & businesses Jay has worked with• 3:20 – How Jay and Phillip Stutts met each other• 4:25 – What are businesses owners consistently doing wrong?• 7:10 – The concept of risk reversal• 15:52 – How to pre-validate a business plan• 18:10 – Being an original thinker and defining pre-eminence • 26:15 – How Phillip integrated pre-eminence into his company• 27:15 – The secret to selling leadership & the 3 categories of clients• 29:40 – A special offer from Jay and Leverage• 36:25 – How to build trust in your business• 38:15 – The profit explosion formula• 44:20 – Referral Strategies: Why you shouldn't be scared to ask• 46:15 – Turning your customers into voluntary sales reps• 50:00 – What Jay is having the most fun with right now• 52:45 – Why you should take lessons from all industriesResources: • Go to www.getleverage.com/consultation to book your free Leverage Consultation call

Knowing how to incentivize your employees and what perks to give is pivotal in keeping a happy workforce. In this episode, Jay and Dave discuss how they incentivize their teams and why they've managed to keep a happy and productive team over the years. From stories of the craziest and most unique perks to how to ensure employees don't abuse the perk system, this episode is a perfect guide to building the right incentive system for your company.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:30 – How Jay incentivizes his teams: What perks to give and what to avoid•8:15 – Shared or personal compensation, learning from Google and how Bulletproof manages perks through working locations.•14:15 – Managing productivity via Asana and Leverage•16:30 – How to avoid employees abusing the perk system•18:00 – The Bulletproof perk systems•22:45 – The unique stories of how Jay incentivizes people•29:20 – Vacation time allowances•31:30 – An opportunity to skyrocket your business through Asana and Leverage

Discussing compensation is often tricky for both employer and potential employee, but it doesn't have to be. In this episode, Jay and Dave discuss how you should approach the discussion of salary at the interview stage and how to get the best outcome for both parties. You'll hear how to prepare for the interview, how to name your price and also how to deal with raises, bonuses and stock options.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•2:30 – Crafting the perfect job description and how/when to offer the right compensation•5:45 – How to ace every single interview and get more money at the interview stage•9:10 – Negotiating compensation and building trust between employer and employee•13:20 – How you keep A-players happy, why you shouldn't worry about paying above the market average & how to determine what to pay someone•16:00 – How to increase your teams productivity by using Asana and Leverage•18:10 – Why you should keep a flexible mindset within your team•22:00 – Asking for expectations: Why you should get your potential employee to name their price•26:00 – How to deal with raises, bonuses and stock options•29:45 – Ask people what they're looking for and not what they used to get•33:00 – How to be a great negotiator and how Jay approaches interviews•37:10 – Don't negotiate to the lowest possible number and what you absolutely shouldn't say•40:45 – Increase your productivity with Leverage and Asana

Everyone enjoys a bonus, but is it the best motivator out there? In this episode, Jay and Dave discuss how they get the best out of the teams they work with and why it may not be a traditional bonus. Tune in to hear the best motivation tools Jay and Dave have seen, how to create motivation within non-mission driven companies and the downsides of using money as motivation.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction •3:00 – Bonus Plans: What are they and how entrepreneurs can leverage bonus plans •5:00 – The best bonus plan Jay has seen, how to build relational capital and how to motivate staff•10:45 – The bad habit of Silicon Valley: Management by objective•14:20 – How does Bulletproof manage bonus payments? (You'll be surprised)•16:20 – How to create predictable revenue and how Jay motivates people to make more money meaningfully•19:10 – How to use Leverage to master Asana•22:00 – Motivation inside of a non-mission driven company•25:00 – Bonus plans for outside contractors & how to track results•28:10 – How to use non-linear thinking, how to motivate sales teams and the best way to train teams•32:40 – The downside of using bonus plans and our goal for this series•37:30 – Increase your teams productivity by using Asana and Leverage

Outsourcing is a common way to grow a business and a way to make sure you have the best people working on certain parts of your business, but with anything, there are right and wrong ways of outsourcing. In this episode, Jay and Dave discuss their experience with outsourcing and what they wish they knew before they started outsourcing. Listen in to hear Jay and Dave answer questions such as “what work should I outsource?”, “how do I manage quality control?”, and “how do I keep a good company culture when outsourcing?”In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction •1:20 – Dave's first experience of outsourcing, training who you outsource to and deciding what work to hand off•7:40 – Using Leverage to master Asana•9:50 – Jay's outsourcing experience: What work to outsource, common issues and keeping up company culture•16:45 – How Bulletproof outsources manufacturing and measures results•19:20 – Dave's experience of not being able to control external outcomes •21:45 – The areas where outsourcing makes complete sense•24:40 – Why you should be using Asana inside your business

Getting the best people to work for you is a sure-fire way to increase your company's productivity & culture. In this episode, Jay and Dave discuss how the interview process is pivotal to bringing on the right employees. You'll hear how Jay and Dave hire; from the questions they ask in an interview to building/leveraging your network. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction •1:15 – Jay's hiring and interviewing process•6:00 – Dave's experience in hiring employees and outsourcing the hiring process•9:30 – Leveraging your rolodex, using an employment agency & maintaining culture•14:10 – Using Leverage to master Asana•16:30 – Asking prospective employees to solve potential scenarios•19:45 – How to trust your gut when hiring & preparing for an interview•24:30 – Introspection: Slowing down to run faster•27:30 – Using Leverage to master Asana

Knowing how and when to fire is just as important as hiring when growing your business. In this episode, Jay and Dave will discuss their early experiences with firing people and why firing employees isn't just good for business, but also for the employee being fired. Jay will also share the most important questions you should ask yourself prior to firing an employee.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help your business here: https://www.getleverage.com/Timestamps:•0:00 – Introduction •1:10 – Knowing when to fire someone, Jay & Dave's early experiences of firing employees•5:05 – Asking the right questions when you may need to fire an employee•7:30 – What you can do in the hiring process to avoid firing people in the future•9:00 – Using the ‘rip the band aid' strategy to keep a good company culture & help the person who will be fired•11:55 – How to take your business to the next level with Leverage•13:45 – Why some employees may be happy to leave•16:50 – How to hire the best people and “cry only once”•21:40 – Why I use Leverage and how you can too

You can't grow without hiring, so in this episode, Jay and Dave will share their top tips for getting the best employees to work for you, even in the early days of your business. This conversation ranges from Dave and Jay's first experiences in hiring to them discussing how you can sell your vision to potential employees. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help your business here: https://www.getleverage.com/Timestamps:•0:00 – Introduction •1:15 – How to know when it's time to hire & Dave's first employee•4:20 – Hiring without a lot of cash reserves (consulting, stock options, equity)•7:30 – Jay's tips on how to sell your vision to potential employees•10:10 – Hiring experience vs talented youth•13:50 – How you can take your business to the next level with Leverage•15:35 – Setting up a team of advisors and mentors•17:15 – Dave's experience when joining Silicon Valley & how he would have gained an advantage by having a mentor•20:30 – Why people are willing to mentor (and how to find the right mentor)•23:00 – Why hiring an “A” player is cheaper than a “B” or “C” player and should you use a recruiter?•27:30 – How to take your business to the next level with Leverage

Creating a disruptive business usually comes down to hiring the best team. In this episode, Jay and Dave will discuss the techniques they use to interview and hire the best people. This episode is part 2 of Jay and Dave's conversation on disruptive business models. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help your business here: https://www.getleverage.com/Timestamps:•0:00 – Introduction •0:45 – How Dave found Jay Abraham through his book•2:10 – Using the technique of event correlation & surrounding yourself with successful people •4:50 – How COO's and CEO's can work together to disrupt industries•9:50 – Find the weaknesses you have and then don't focus on them•13:30 – How you can take your business to the next level with Leverage•15:15 – How Jay hires and works with COO's•22:30 – The best interviewing & hiring techniques •29:15 – Jay discusses LeverageResources:•Kolbe Score - https://www.kolbe.com/•Enneagram - https://www.truity.com/test/enneagram-personality-test

The number of companies without business models is at an all-time high. In this episode, Jay and Dave will define what a business model is and why you will struggle to make money without one. They'll explore different types of business models that will lead you to a profit and how to pivot your business model at the right time. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction •0:20 – How to define a business model & why a lack of a business model can result in a lack of money •4:15 – How Dave created the Bulletproof Coffee business model•6:30 – Jay's method to help companies create a business model•8:00 – When and how to pivot your business model•11:00 – Creating a disruptive model and how Bulletproof manages with multiple business models•14:10 – Using Asana & Leverage to enhance your business•16:30 – How Icy Hot created their successful business model•19:00 – Analysing the Carnival Cruise business model, how a Porsche Dealer owner outsold the rest, and how a motorcycle manufacturer became an international brand.•22:40 – Validating your business model, the differences between a large business model compared to a start-up model & being disruptive.•29:00 – Why you need to be a non-linear critical thinker•35:30 – Using Asana & Leverage to enhance your business

Knowing which ideas to go with and what ideas you should reject is pivotal in your entrepreneurial career, so in this episode, Jay and Dave will discuss how they manage their ideas and create winning strategies from them. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 - Introduction •0:20 – How to manage and delegate multiple ideas•2:30 – Why you should remove the word “can't” from your vocabulary•5:25 – A strategy to capture and pick your best ideas via list-making•10:00 – How Jay organizes his ideas to ensure the idea matches the mission•13:10 – The three core segments ideas fall into •16:50 - Using Asana & Leverage to manage your ideas•19:10 – How to create a strategy based on your idea•25:00 – Why strategic thinking outperforms tactical thinking•27:30 – How South Park (yes, South Park) perfects strategy•30:30 – Cutting out fear and being comfortable with failure •33:10 – Using Asana & Leverage to manage your ideas

Jay has a new book, written alongside Jason Williford! In this episode, Jay and Jason will discuss their new book, titled The Ultimate Real Estate Machine: How Team Leaders Can Build a Prestigious Brand and have Explosive Growth with More Freedom and Less Risk. Jason Williford is in the top 1% of the Real Estate industry and has implemented several methods to become the pre-eminent force in his space. His new book with Jay discusses these methods, and in this episode, Jay will ask Jason to break down each chapter of the book so that you can learn how important this book will be to your career.Timestamps:•0:20 – Introducing The Ultimate Real Estate Machine and Who is Jason Williford?•5:00 – Why did Jay and Jason write this new book•9:05 – The Launchpad to Exponential Growth•12:00 – Unleash Your Creative Breakthroughs •13:00 – What it means to ‘Step on the Scale?'•15:00 – The Pre-Eminent Agent•18:10 – The Value of a Lifetime Client•19:50 – The Real Estate Sticking Point Solution•22:20 – The Nine Drivers of Exponential Profit•24:05 – Marketing Principles to Separate You From All Competition •25:05 – The Marketing Mistakes that Cost Huge Profits•26:00 – Inside Sales Agent Leverage•27:30 – Innovation and Value Creation•28:30 – Magnetic Referral Generation Systems•30:20 – You're a multiplier or a diminisher•31:10 – Four Steps to Greatness•32:35 – What Losing Teaches You About Winning•34:00 – Wrapping UpResources:Purchase The Ultimate Real Estate Machine here: https://www.amazon.com/Ultimate-Real-Estate-Machine-Prestigious/dp/1544526202

Jay was interviewed by Rebecca Zung on the Negotiate Your Best Life podcast, and in this episode, you'll hear the best bits from that conversation. In this episode Jay shares his secrets on how YOU can get the most out of your life and out of the people around you including his philosophies on why all people are born to be great but don't reach greatness, how to be a great listener, how to be respected and the difference between having a coach and having a mentor. Timestamps:•0:00 - Introduction •0:20 – Jay's origin story and family life•4:30 – The art of advising people and companies•6:55 – Overcoming mediocrity and becoming great•14:30 – The difference between a coach and a mentor•18:10 – Why marketing is a deep understanding of humanity•24:25 – The greatest skill people can possess•28:40 – To be interesting, be interested•34:30 – The most common behaviours of successful people•39:00 – Why life is an endless negotiation that can be won

Having a book can turn you into THE authority of your industry, so in today's episode Michael Levin, the pre-eminent ghost-writer, shares with Jay the top ways to turn your experience into an industry leading book. Tune in to hear Michael's tips on how to choose a ghost-writer, the common questions that you should ask a ghost-writer and why a book can help you in finding a new job, creating new opportunities, and leading you to be the voice of your industry.Timestamps:•0:00 – Introduction•0:20 – Who is Michael Levin?•2:00 – Why should someone have a book written for them?•6:00 – Writing for Dave Winfield•8:30 – Not getting overwhelmed by people of stature•10:20 – How to stand out in a crowded market•12:45 – Using books in smaller/more niche industries•15:45 – How to get knowledge out of your head and onto a page•19:50 – How to choose a ghost-writer?•25:45 – The trick to making a book compelling & exciting•29:35 – Common self-limiting beliefs when writing a book •35:00 – How to connect with MichaelResources:•https://successful-author.com/•https://michaellevinwrites.com/

Have you ever wondered what sales concepts Jay has implemented since he first started consulting that still work today? Well, this episode with Jason Campbell will uncover the secrets to attracting the right clients by using tried and tested sales and marketing tools implemented by Jay. If you're interested to hear Jay's thoughts on the best people to learn from, the trick to recognizing a client and how to overcome mental roadblocks, this is the episode for you. This episode is the best bits from Jay's presentation to the Super Humans at Work live podcast which is hosted by Jason Marc Campbell. If you're interested in hearing more episodes from Jason, you can find them here: https://podcast.mindvalley.com/Timestamps:•0:00 – Introduction•2:20 – What sales & marketing concepts have stood the test of time•6:10 – How to choose what person you listen to•10:30 – Consumers Want to Believe: How to sift through the posers•15:20 – Why you should consider everyone a client•19:00 – How to become a trusted advisor•22:00 – Selling something that works for the majority of people•24:45 – Overcoming the roadblocks you set for yourself•28:45 – Working with Tony Robbins

There's a simple way that businesses can stand out from the rest, and that's good copy. In this episode, Jay shares how copywriters can stand out from the rest when pitching companies and how a good copywriter can take a company to new heights.Jay shares his methods on how to nail a pitch, why you should vary your skillset, and how to research multiple industries to improve your knowledge base and skillset. If you're a business owner, this episode will help you pick the right copywriter, and if you're a copywriter, this episode will show you how to deliver the most impactful copy to your clients.Timestamps:•0:00 – Introduction•0:20 – Jay's advice to business owners to help them thrive•6:15 – How you can ace a pitch and stand out from the crowd•8:55 – Varying your skillset: How semantics landed a $50M deal with Mazda •11:10 – Asking the right questions: Be interested to be interesting•16:00 – The amazon.com school of business•19:00 – Researching the industry you're working with using Amazon•22:10 – How to develop an advantage•23:15 – Unlocking your inner greatness: Being a personal hedge fund

Douglas Brackman from the I am Driven Podcast interviews Jay to discover the secrets to Jay's prolonged success in business. In this episode, you'll hear how Jay helps people deal with a loss of faith in what they're doing and how you can reinvent yourself to become reinvigorated. Jay shares how he uses humour to get through tough business situations, how he enjoys the art of deal making and how to deal with loneliness when being an entrepreneur. Timestamps:•0:00 – Introduction•0:20 – Jay's life up to now, making people resonate & implementing life lessons •8:45 – How to bounce back from a loss of faith in yourself •13:00 – Reinventing and reinvigorating yourself & how people deal with Jay•18:15 – How to deal with loneliness•20:20 – The secret to maintaining constant drive•23:20 – Dealing with imposter syndrome•28:00 – Make a mental shift to enjoy knowledge, relationships and not just money•31:15 – Finding humour in tough business situations•33:30 – Being interested in what you don't have•35:20 – Is Jay content with what he's achieved & understanding human nature

Mentorship, recovering from failure and referral strategies are all topics that you'll learn about in today's episode of the Ultimate Entrepreneur. This episode is the best bits from Jay's interview on the Pivot Me Podcast hosted by April Garcia. In this episode, Jay explains how having mentors from different industries established him as the expert he is today. You'll hear from Jay the different ways you can exponentially grow your business with low-cost marketing strategies. Listen in to learn why having a referral generating strategy will help your business grow with high profits at a low cost. You will also learn the value of borrowing success approaches from other industries to increase your chances of experiencing exponential business growth.Timestamps:•0:20 – The importance of having business mentors to help grow yourself and your business.•3:05 – How Jay approached mentorship by serving business gurus in exchange for endorsements from them.•8:45 – Understanding what business owners are doing right and the different areas they're failing.•11:10 – The 3 ways to grow your business by multiplying what you're already doing.•15:45 – How to effectively utilize referrals as a low-cost high-value form of marketing.•18:10 – How to set up a referral generating strategy to help increase your profits at a very low cost.•20:00 – The value of borrowing success approaches from outside your industry to achieve exponential growth.•26:06 – How to experiment and test if your systems are working.

If you've ever wanted to know how Jay's brain works and how he is constantly curious, this episode is for you. Dr. Mark Goulston hosted Jay on his podcast ‘My Wakeup Call' and in this episode, you'll hear the best bits from that interview.Dr. Mark Goulston encourages Jay to open up on his life and how Jay believes his brain works, from discussing what Jay was put on this earth to do to how Jay strives to be always learning. Jay will discuss how he strives to be a deep listener and how you can become a better communicator. Finally, Jay will discuss what he wishes he was better at and how he views the life he's lived so far.Timestamps:•0:00 – Introduction•0:20 – What Jay is on this earth to do & how to develop wisdom•5:40 – The benefits of always being curious & how Jay's brain works•10:25 – Learning how to listen to be a visionary thinker•18:20 – Change everything you know about communication•20:00 – What Jay would like to get better at•24:50 – How a gifted mind works•29:15 – The way Jay's mind has evolved over time•35:20 – Does Jay plan on writing a new book?Resources:•My Wakeup Call with Dr. Mark Goulston: https://podcasts.apple.com/us/podcast/my-wakeup-call-with-dr-mark-goulston/id1439752757

If you've ever wanted a treasure trove of information from Jay on how to increase your business sales, this is the episode for you. This episode is a greatest hits of the best answers that Jay gave during his interview with Athin Cassiois on The Business Growth Show podcast. Tune in to hear Jay discuss how he's created high-quality referrals within 1,000+ different industries, how he advises companies on how to increase conversions, tips to improve yourself, and much, much more. Timestamps:•0:00 - Introduction •0:20 - Ways to grow a business•1:50 - Strategies to increase conversions•5:15 - What are Friction Factors? •7:30 - Generating high-quality profitable referrals•12:40 - How to be pre-eminent•14:00 - Moving your focus from your business to your clients •15:45 - Understanding the 3 categories of clients•16:30 - Options in structuring client agreements •20:00 - Biggest mistakes people make in business •22:20 - The importance of coaching and mentoring•24:10 - One key piece of advice: “Open your mind to constant never-ending discoveries.”

If you want to learn how to create value for your customer and put yourself on the path to pre-eminence, this is the episode for you. This episode is a recording from Jay's appearance on the 2021 Virtual Coach Expo hosted by Eben Pagan. Eben's background in marketing came from listening to cassette tapes that Jay featured on, ever since, Jay has been integral in the tenets that Eben practices. Listen in as Jay discusses how you should be communicating with your clients to ensure that they believe you are the only viable solution that exists, why you should never call your clients ‘customers,' and what it means to truly be ‘pre-eminent.' This episode is a masterclass in how to create value for your clients, so get out a notepad and get ready to hear how Jay has taken the marketing world by storm by practicing a few key beliefs that you'll hear about today. Timestamps:•0:00 – Introduction•0:20 – How Eben was introduced to marketing and Jay via telemarketing•3:30 – A strategy to create pre-eminence•7:00 – Never call your clients ‘customers'•7:45 – Your responsibility is to make your clients aware that they are always in your best interest•10:00 – To be pre-eminent, fall in love with the people you serve•11:50 – Surrounding yourself with the best people and clients•13:30 – How to create value•20:30 – How to communicate value•23:30 – The ideal mindset for coaches & consultants•26:55 – Powerful questions a coach can ask a client•33:30 – What does it mean to sell something?

There's a lot that Entrepreneurs should know from accounting and a lot that Accountants should know from entrepreneurship, so buckle in and get ready to bridge that gap and put your business into the stratosphere.Today, Jay is joined by Hitendra R. Patil, who is consistently voted as one of the most influential people in accounting, to discuss his new book The Definitive Success Guide to Client Accounting Services. Jay and Hitendra will break down the book chapter by chapter so that you get the gold nuggets and learn how to improve your business's accounting.Tune in to hear Hitendra discuss what Client Accountant Services (CAS) is and how it can help you succeed, how accountants and businesses can make better decisions, and why he's coined the term ‘Account-eneur' to get Accountants thinking more like Entrepreneurs. Timestamps:•0:00 – Introduction•0:20 – Who is Hitendra R. Patil?•2:10 – Why Hitendra wrote his new book: The Definitive Success Guide to Client Accounting Services•5:15 – What is Client Accountant Services?•5:50 – Mindset: Why accountants and businesses need to change their mindset to avoid stagnation•7:45 – What clients are a good fit for Client Accountant Services?•12:10 – Technology Stacks: What tech should companies implement to achieve better results for employees and their customers•14:50 – Focussing on your team, staffing, and marketing… and a background in how Hitendra became an accountant•20:35 – Account-eneur: Why accountants need to be thinking like entrepreneurs•22:50 – How accountants can become better entrepreneurs and how entrepreneurs can be better accountants•27:00 – Where to buy The Definitive Success Guide to Client Accountant Services

In this episode, Jay is interviewed by Scott Sylvan Bell, a sales trainer, persuasion expert, and President at Aries711, LLC. As a body language and non-verbal communication expert, Scott is fascinated by Jay's perspective on business growth, entrepreneurship, high-level mindset, and resiliency.Jay shares his mindset around resiliency, what he thinks about making the most (or least) out of life, and how to always find opportunities in adversity. You'll learn the role of resilience in business and life success and the connection between your level of resilience and experience. Listen in to discover why Jay doesn't like the term “imposter syndrome,” and what he proposes we say instead. Learn what sets resilient business leaders apart and Jay's words of advice for people facing adversity—and hear why he'd rather be loved or hated than just merely tolerated. 00:00 - 09:30 - Scott introduces Jay, his strategies, and his path of resiliency; Jay shares his journey of entrepreneurship, challenge, and learned competence. 09:30 - 13:00 - On learning, setbacks, the dynamic of being alive, and the ultimate goals that we should keep in mind along the way. 13:00 - 15:00 - Jay's pathways of resilience, what he thinks about making the most (or least) out of life, investing in knowledge, and educational “insurance policies.” 15:00 - 23:00 - Resilience in business leaders in times of struggle, presence of mind, the connection between experience and resilience, subjectivity, and predisposed beliefs. 23:00 - 34:00 - Being loved or hated (not just tolerated), imposter syndrome (or persona roles), and being authentic, taking action, and having integrity. 34:00 - 40:30 - Words of advice for people facing adversity, the relationship between expansion and contraction, and the lesson that defeat is not permanent.

In this episode, Jay interviews Paul Adamson, the CCO of Oyster Yachts and a motivational sales keynote speaker. Paul shares what sailing has taught him about entrepreneurship and how he effectively sells a high-ticket item to high-level clients. Paul explains the three areas of trust that are required for effective, sustainable, and long-lasting business growth and brand-building. You'll learn why storytelling is so important in sales and why Oyster Yacht owners are so connected to their purchase, the buying process, and the Oyster brand itself. Listen in to discover how mindset played a role through COVID as Oyster ran webinars online. Also, discover the way Paul's leverages the Strategy of Preeminence—and learn the role a leader plays within a company for the team, clients, and brand. 00:00 - 12:00 - Introducing Paul, his journey from sailing to entrepreneurship, what sailing has taught him about business, and the sustainable growth of the Oyster brands. 12:00 - 17:00 - Oyster's core value of trust, how they communicate it to the market, the three areas of trust required for high-ticket sales, storytelling, and the strategy behind sales. 17:00 - 22:00 - Understanding your ideal client, speaking their language, utilizing the Strategy of Preeminence, cultivating raving fans, congruence, and the Oyster results. 22:00 - 33:00 - Their mindset through COVID, how they ran their webinar, how they service their clients at Oyster, and some examples of how they help clients build their perfect yacht. 33:00 - 40:00 - How they evolve their yachts by listening to the market, different ways to trick out a yacht, and how to think about the experience and community provided. 40:00 - The community events they host, how boat owners use their Oyster yachts, his advice to listen and learn, how to stand for your brand, and the role of a leader within a company.

In this episode, Rylee Meek, the host of The Sales Conversion Podcast and founder and CEO of the Social Dynamic Selling System, extracts wisdom from Jay about his business growth strategies. Jay talks about the Strategy of Preeminence, how to think critically, and the sixty-one different leverage points. Jay shares the biggest money-draining mistakes business owners and how to make your headlines count. You'll learn the three ways to grow a business, the three advanced ways to grow a business, and how Leverage Marketing will turn your business into a sustainable and thriving one. You're either expanding or contracting. There's no in-between. Listen in to discover how you can grow your business exponentially using evergreen strategies that have worked for decades.

Today's episode is an interview with special guest Dr. Alan Barnard, one of the leading Decision Scientist and Theory of Constraints (TOC) experts in the world and the CEO of Goldratt Research Labs. Dr. Barnard explains the Theory of Constraint, how to find the weakest link in an organization, and the high-leverage options a business has depending on how they are constrained. In this episode, Dr. Barnard will share the most common mistakes executives make, variable vs. fixed costs, why people get confused about the difference between the two, and a strategy to make your top line your bottom line. You'll learn the problem with unnecessary discounts and hear some real-life examples from Dr. Barnard's world. This talk will go deep on identifying the primary bottleneck in your business that is causing all the others so you can find that one thing to focus on that'll make all the difference. Listen in to hear why the problem isn't that entrepreneurs are too ambitious; it's that their expectations aren't high enough — and learn how you can change that immediately.

In this episode, Jay is interviewed by Jeff Moore and Nic Peterson on the Preeminence Unleashed podcast. Jeff, Nic and Jay discuss qualitative ethical arbitrage, pandemic-spurred mindset shifts, and present-day examples of marketing arbitrage. Jeff shares what he has learned from new advancements in the food industry and why it's critical to maximize the use of our skillsets and equity before investing capital. Jay also gives some tips to avoid “drowning in opportunity” as things open back up post-pandemic. You'll learn game-changing evolutions in business, how to engage in ethical “marketing manipulation”, and how to leverage intellectual capital to see value where others don't. Tune in to hear Jay share what he's most proud of, most frustrated by, and what he wants to conquer next – and learn Jeff's tips for how to get the most out of Jay's wisdom. 00:00 – 14:30 – The purpose of marketing, qualitative ethical arbitrage, pandemic-spurred mindset shifts, and some marketing arbitrage examples. 14:30 – 20:00 – Ghost kitchens, what Jeff has learned from new advancements in the food industry, success stories, and why you don't have to invest capital to succeed. 20:00 – 24:00 – Game-changing evolutions in business, adversity, capacity, affinity, skillset and equity utilization, what people are getting right, and what to expect post-COVID. 24:00 – 36:00 – Marketing manipulation, asset management and maneuvering, intellectual capital, seeing value where others don't, and Jay's optimization training. 36:00 – 42:00 – Understanding the solution you offer, the big WHY, what reviews to listen to, and advice on how to best learn from Jay. 42:00 – 53:00 – What's Jay's most proud of, what he's most frustrated by, and what he wants to conquer in the next few months.

In this episode, Paul Gray interviews Jay to reveal some unconventional marketing wisdom that works to heal underperforming businesses. Jay shares the main reasons why businesses leak money and gives a crash course on how to boost your business by thinking nonlinearly. Jay talks about the benefit of referrals, a stellar reputation, and relational capital, and explains why his Strategy of Preeminence is still more relevant than ever. He also reveals the three advanced ways to grow a business and what to measure to assess impact and performance. You'll hear Jay talk about risk and yield in the life of an entrepreneur, and how to think about the holistic balance of everything personally and in business. Tune in to hear Jay share collaboration and leveraging strategies — and learn how to become compatible instead of competing with others in your industry. 00:00 – 08:30 – The primary reasons for business underperformance and how to boost it, Jay's experience and background, the geometry of business, and thinking nonlinearly. 08:30 – 16:30 – Funnel versus tunnel vision, the three fundamental ways to grow your business, referral generating systems, and money-wasting techniques.16:30 – 23:00 – The benefit of referrals, the value of your reputation, relationship building and relational capital, and the Strategy of Preeminence. 23:00 – 32:30 – The three advanced ways to grow a business, what to measure and quantify in business to assess impact and performance, and how to win in the game of entrepreneurship. 32:30 – 40:00 – On winning integrity and trust with people to collaborate with and identifying assets, access, and programs to leverage from other companies.40:00 – 46:40 – A story about a seminar attendee who leveraged OPP to grow his business and the business of the company he collaborated with.

In this episode, Marx Acosta, a Business and Lifestyle Strategist, shares how he helps successful people double their income and double their time off. For many, this is counterintuitive thinking, and it requires a mindset shift to even think it could be possible. Marx explains how the brain evolves and adapts to make less work the norm. You'll learn the formulas that drive our personal behavioral changes and company growth—and you'll hear how the brain works to make decisions that either move us toward or away from freedom.Listen in to discover a simple way to change your life, the questions Marx asks clients to identify what's wrong, and how he defines strategy - and learn what “thinking differently” means to him.00:00 - 09:00 - Marx shares what he does, why part of the process is overcoming the counterintuitiveness, and the facets of work that he considers, and examples. 09:00 - 17:00 - Behavioral changes, belief shifts, Marx's journey, what he learned about selling, and some case studies.17:00 - 28:00 - Why people don't make as much money as they should and don't take as much time off as they should, and the different parts of the brain and how the impact decisionmaking.28:00 - 39:00 - Why we make money, how we can make more, how we self-identify what's wrong with our current picture, and how he defines strategy.39:00 - 43:00 - What separates those who succeed and those who don't, the value of actually applying principles, and why he asks “how.”43:00 - 53:00 - Picking one metric to focus on, the four ways to change your life, improving your reality, and Marx's process.

This episode is part two of an interview with Tom Phillips, the founder of Phillips Publishing International. In this episode, Tom talks about how he created a rich company culture and coveted workplace. Tom also shares how he recognized his colleagues and created a fun bonding opportunity between team members. Tom talks about the role of ceremony in business and why the health of the company is his main focus when it comes to bonus structuring, not entitlement. He also explains why it's important to develop symbols within your company that your team values and understands. You'll learn why he pays his team more than the average and how his compensation plan works off of a percentage of profits, not a person's salary. Tune in to hear Tom share a tool he uses called the “Green Sheet”, how he structures his annual report, and who he shares his financials with – and learn why intellectual capital is, and always will be, the most important thing. 00:00 – 08:30 – Creating a rich company culture and thriving work environment; how to recognize colleagues and build strong relationships within the team08:30 – 12:00 – Symbols in the workplace, where recognition and ceremonial components fit in the business, and what makes his compensation plan unique. 12:00 – 16:00 –The bonus structure, stock option plan, “Green Sheet” tool, annual report/recruiting tool, and who he shares the company financials with. 16:00 – 23:00 – Ideas and action, the commodity of wealth building, the benefit of entrepreneurship, intellectual capital, and sharing values, business techniques, and abilities. 23:00 – 27:00 – Hanging around winners, the truth about acquisitions and capital, his definition of security, and why incentives are necessary to get the best from entrepreneurs. 27:00 – 34:30 – Budget plans, thinking creatively, non-conventionally, and non-linearly, changing the rules of the game, and why you must out-think and out-smart the competition.